thesis for ethos

EThOS: e-theses online service Open access EThOS: e-theses online service Open access

EThOS, provided by the British Library, is a free online service providing access to UK doctoral theses.

Access EThOS is an open access resource.

Content  EThOS, provided by the British Library, is a free online service providing access to UK doctoral theses. It does not cover MPhils or master's dissertations.

EThOS aims to provide a central listing of all doctoral theses awarded by UK higher education institutions, with the full text of as many theses as possible. 

The database includes more than 600,000 records. Around 4,000 law theses are covered, dating from the 1920s to the present day.

Searching  EThOS has basic and advanced search facilities. Searches can be limited to theses available for immediate download.

Advanced search allows users to search by author, title, awarding body, year of award and other criteria. Boolean connectors (AND, OR, AND NOT) can be selected from a drop-down menu

Downloading  Many theses are available for download; it is necessary to create a free account to do this. 

There is an option to request digitisation of a thesis if it is not yet available for download. Sometimes this is free, but sometimes there is a charge (see FAQs). 

Help A Help menu and an FAQ page are available.

What Are Logos, Pathos & Ethos?

A straight-forward explainer (with examples)

By: Derek Jansen (MBA) | Reviewer: Eunice Rautenbach (DTech) | June 2023

If you spend any amount of time exploring the wonderful world of philosophy, you’re bound to run into the dynamic trio of rhetorical appeals: logos , ethos and pathos . But, what exactly do they mean and how can you use them in your writing or speaking? In this post, we’ll unpack the rhetorical love triangle in simple terms, using loads of practical examples along the way.

Overview: The Rhetorical Triangle

• What are logos , pathos and ethos ?
• Logos unpacked (+ examples)
• Pathos unpacked (+ examples)
• Ethos unpacked (+ examples)
• The rhetorical triangle

What are logos, ethos and pathos?

Simply put, logos, ethos and pathos are three powerful tools that you can use to persuade an audience of your argument . At the most basic level, logos appeals to logic and reason, while pathos appeals to emotions and ethos emphasises credibility or authority.

Naturally, a combination of all three rhetorical appeals packs the biggest punch, but it’s important to consider a few different factors to determine the best mix for any given context. Let’s look at each rhetorical appeal in a little more detail to understand how best to use them to your advantage.

Logos appeals to the logical, reason-driven side of our minds. Using logos in an argument typically means presenting a strong body of evidence and   facts to support your position. This evidence should then be accompanied by sound logic and well-articulated reasoning .

Let’s look at some examples of logos in action:

• A friend trying to persuade you to eat healthier might present scientific studies that show the benefits of a balanced diet and explain how certain nutrients contribute to overall health and longevity.
• A scientist giving a presentation on climate change might use data from reputable studies, along with well-presented graphs and statistical analyses to demonstrate the rising global temperatures and their impact on the environment.
• An advertisement for a new smartphone might highlight its technological features, such as a faster processor, longer battery life, and a high-resolution camera. This could also be accompanied by technical specifications and comparisons with competitors’ models.

In short, logos is all about using evidence , logic and reason to build a strong argument that will win over an audience on the basis of its objective merit . This contrasts quite sharply against pathos, which we’ll look at next.

Contrasted to logos, pathos appeals to the softer side of us mushy humans. Specifically, it focuses on evoking feelings and emotions in the audience. When utilising pathos in an argument, the aim is to cultivate some feeling of connection in the audience toward either yourself or the point that you’re trying to make.

In practical terms, pathos often uses storytelling , vivid language and personal anecdotes to tap into the audience’s emotions. Unlike logos, the focus here is not on facts and figures, but rather on psychological affect . Simply put, pathos utilises our shared humanness to foster agreement.

Let’s look at some examples of pathos in action:

• An advertisement for a charity might incorporate images of starving children and highlight their desperate living conditions to evoke sympathy, compassion and, ultimately, donations.
• A politician on the campaign trail might appeal to feelings of hope, unity, and patriotism to rally supporters and motivate them to vote for his or her party.
• A fundraising event may include a heartfelt personal story shared by a cancer survivor, with the aim of evoking empathy and encouraging donations to support cancer research.

As you can see, pathos is all about appealing to the human side of us – playing on our emotions to create buy-in and agreement.

Last but not least, we’ve got ethos. Ethos is all about emphasising the credibility and authority of the person making the argument, or leveraging off of someone else’s credibility to support your own argument.

The ethos card can be played by highlighting expertise, achievements, qualifications and accreditations , or even personal and professional associations and connections. Ultimately, the aim here is to foster some level of trust within the audience by demonstrating your competence, as this will make them more likely to take your word as fact.

Let’s look at some examples of ethos in action:

• A fitness equipment brand might hire a well-known athlete to endorse their product.
• A toothpaste brand might make claims highlighting that a large percentage of dentists recommend their product.
• A financial advisor might present their qualifications, certifications and professional memberships when meeting with a prospective client.

As you can see, using ethos in an argument is largely about emphasising the credibility of the person rather than the logical soundness of the argument itself (which would reflect a logos-based approach). This is particularly helpful when there isn’t a large body of evidence to support the argument.

Ethos can also overlap somewhat with pathos in that positive emotions and feelings toward a specific person can oftentimes be extended to someone else’s argument. For example, a brand that has nothing to do with sports could still benefit from the endorsement of a well-loved athlete, just because people feel positive feelings about the athlete – not because of that athlete’s expertise  in the product they’re endorsing.

How to use logos, pathos and ethos

Logos, pathos and ethos combine to form the rhetorical triangle , also known as the Aristotelian triangle. As you’d expect, the three sides (or corners) of the triangle reflect the three appeals, but there’s also another layer of meaning. Specifically, the three sides symbolise the relationship between the speaker , the audience and the message .

Without getting too philosophical, the key takeaway here is that logos, pathos and ethos are all tools that you can use to present a persuasive argument . However, how much you use each tool needs to be informed by careful consideration of who your audience is and what message you’re trying to convey to them.

For example, if you’re writing a research paper for a largely scientific audience, you’ll likely lean more heavily on the logos . Conversely, if you’re presenting a speech in which you argue for greater social justice, you may lean more heavily on the pathos to win over the hearts and minds of your audience.

Simply put, by understanding the relationship between yourself (as the person making the argument), your audience , and your message , you can strategically employ the three rhetorical appeals to persuade, engage, and connect with your audience more effectively in any context. Use these tools wisely and you’ll quickly notice what a difference they can make to your ability to communicate and more importantly, to persuade .

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Print Friendly

Library Guides

Theses and dissertations

Introduction to ethos, about ethos, benefits of using phds, further information.

Benefits to researchers

• Easy access to UK research theses.
• Centralised access to new and retrospectively digitised theses.
• Raised profile for individual authors from wider circulation of their work.
• Support for the principle of Open Access and increased use of publicly-funded research outputs.

Ethos is the British Library digital repository for UK research theses offering a central access point to UK doctoral theses. The majority of universities in the UK are members. You can cross-search over 500,000 theses including those available for immediate download.

Requesting doctoral theses

You must first register on an individual basis with Ethos in order to make requests through the Ethos website. The  Ethos site provides further information .

In some cases the first person (or their institution) to request a thesis is required to pay for the cost of digitisation. In the first instance researchers should refer to the Director of Research and Enterprise or their supervisor in the school about recovering costs from school research funds.

How long will it take?

Immediate download for theses already digitised. For theses not yet digitised you will need to contact the library of the university where the paper thesis is held to request access.

University of Greenwich theses are uploaded to  GALA  and harvested into Ethos allowing you to search and download from from either source.

Visit our theses and dissertations page to find out more about  finding PhD theses  within and beyond the university.

List of institutions taking part in Ethos .

Frequently asked questions about Ethos .

• << Previous: Home
• Last Updated: Aug 8, 2023 9:35 AM
• URL: https://libguides.gre.ac.uk/theses

Library policies | Library Code of Conduct | IT Service Status | Portal © University of Greenwich | FOI | Privacy and cookies | Legal | Terms & conditions

A-Z Databases: EThOS: Welcome

Content, coverage & description.

EThOS is a UK wide repository of digitized doctoral theses. It provides full text access to 250,000 theses published in the UK as well as bibliographic records of non digitized theses. A quick and free  registration is required to access the full text content.  

• EThOS e-Theses Online Service This link opens in a new window The British Library digital repository for UK research theses offering a central access point to UK doctoral theses. The majority of universities in the UK are members. You can cross-search over 500,000 theses including those available for immediate download. more... less... Not Searchable via One Search. You must first register on an individual basis with Ethos in order to make requests through the Ethos website. The Ethos site provides further information.

When to use

EThOS is an excellent resource for finding highly specialised and original research. S tudents embarking on a doctoral programme may wish to see examples of successful theses in their own discipline and identify areas of research that have not already been covered.  

Video guide: Using Ethos to find UK theses

University of Kent (2019) Using Ethos to find UK theses.  28 August. Available at: https://www.youtube.com/watch?v=n_c3ZRC5tG0 (Accessed: 13 July 2021).

Basic search

Keep search terms simple, e.g. 'organisational culture', 'business ethics' , ' eosinophilic inflammation', ' diabetes management'. 

Full text availability is indicated by a green open padlock symbol next to the search results.  You can restrict the search results to full text only by checking the box  ' limit search to items available for immediate download' below the search bar.

Search results are listed in order of relevance. You can change the order of results to A to Z by author or year (most recent to oldest and vice versa) by using the 'sort by" option above the search results. 

Click the relevant search result to view the abstract and download the thesis (if applicable). The full text can be accessed via the 'Immediate download'   link when this is available. You will be prompted for the username and password you chose when you registered with EThOS. 

Advanced Search

The advanced search tool enables you to search for a specific thesis by author and title. Use  the drop-down menus next to the search boxes to select your desired search criteria. 

You can also combine search terms using the Boolean operators 'AND', 'OR', 'NOT' (drop-down menu to the left of the search boxes). Example:

'higher education' (box one) AND  'social inequality' (box two)  will instruct  the database to look for theses which contain both search terms in the thesis abstracts or titles. 

'social inequality' (box one) OR  'poverty' (box two) will instruct the database to search for each search term separately. 

'higher education' (box one) AND  'social inequality' (box two) OR  'poverty' (box three) will instruct the database to search for articles which contain the first search term 'higher education' and either the second 'social inequality' or the third 'poverty'. 

Try to keep your search terms simple especially when combining search terms.  EThOS is a highly specialised database and over complicating searches may lead to a zero result outcome. 

Help and Support

Library staff are available to help you to use all of our online databases and electronic journal services. 

Contact us at  [email protected]  or via the  Self Service Port al . 

Copyright Statement

• Last Updated: Mar 24, 2022 1:40 PM
• URL: https://uws-uk.libguides.com/EThOS

• Enroll & Pay

Ethos (Electronic Thesis Online Service)

Records for all doctoral theses awarded by UK higher education institutions and free access to the full-text to as many theses as possible; coordinated by the British Library.  Records date back to 1800.

Library Electronic Theses Online Service (EThOS)

The British Library provides digitised UK PhD theses online via the Electronic Theses Online Service (EThOS) .

You can search the site without registering. However, to download a thesis you must register and agree to the terms and conditions of access.

Access to theses which have already been digitised is free. If a thesis has not already been digitised, you may be asked to pay the cost of digitisation (£60) or it may be free. This depends on the policy of the institution supplying the thesis.

The EThOS database holds details of over 400,000 theses. Some of these are available for immediate download. Once you register you can download a thesis or request a digital copy if it is not currently available. If the thesis is not immediately available there will be a short delay while it is digitised.

Theses are supplied by participating institutions free of charge as zipped PDFs. Alternative formats (CD/DVD or paper) are available for an extra charge.

Participating institutions

Some institutions may not be participating in EThOS or may charge for the digitisation of a thesis. If you cannot find the theses you want or do not want to pay for the digitisation of the thesis you can still submit an Inter-Library request . However, some libraries do not lend their theses.

We will not make a request for a thesis already available on EThOS.

International & Masters Theses

You can submit an Inter-Library request for international and Masters theses.

More information

For more information contact the Inter-Library Service or check the EThOS FAQs .

Our faculties & departments

Engineering.

• Faculty of Engineering
• Architecture
• Biomedical Engineering
• Chemical & Process Engineering
• Civil & Environmental Engineering
• Design, Manufacturing & Engineering Management
• Electronic & Electrical Engineering
• Mechanical & Aerospace Engineering
• Naval Architecture, Ocean & Marine Engineering

Humanities & Social Sciences

• Faculty of Humanities & Social Sciences
• Centre for Lifelong Learning
• Government & Public Policy
• Psychological Sciences & Health
• Social Work & Social Policy
• Faculty of Science
• Computer & Information Sciences
• Mathematics & Statistics
• Pure & Applied Chemistry
• Strathclyde Institute of Pharmacy & Biomedical Sciences
• Strathclyde Business School
• Accounting & Finance
• Hunter Centre for Entrepreneurship
• Management Science
• MBA & General Management
• Strathclyde Executive Education & Development
• Work, Employment & Organisation

• Cambridge Libraries

Physical & Digital Collections

Theses & dissertations: home, access to theses and dissertations from other institutions and from the university of cambridge.

This guide provides information on searching for theses of Cambridge PhDs and for theses of UK universities and universities abroad. 

For information and guidance on depositing your thesis as a cambridge phd, visit the cambridge office of scholarly communication pages on theses here ., this guide gives essential information on how to obtain theses using the british library's ethos service. .

On the last weekend of October, the British Library became the victim of a major cyber-attack. Essential digital services including the BL catalogue, website and online learning resources went dark, with research services like the EThOS collection of more than 600,000 doctoral theses suddenly unavailable. The BL state that they anticipate restoring more services in the next few weeks, but disruption to certain services is now expected to persist for several months. For the latest news on the attack and information on the restoration of services, please follow the BL blog here:  Knowledge Matters blog  and access the LibGuide page here:  British Library Outage Update - Electronic Legal Deposit - LibGuides at University of Cambridge Subject Libraries

A full list of resources for searching theses online is provided by the Cambridge A-Z, available here .

University of Cambridge theses

Finding a cambridge phd thesis online via the institutional repository.

The University's institutional repository, Apollo , holds full-text digital versions of over 11,000 Cambridge PhD theses and is a rapidly growing collection deposited by Cambridge Ph.D. graduates. Theses in Apollo can be browsed via this link . More information on how to access theses by University of Cambridge students can be found on the access to Cambridge theses webpage.   The requirement for impending PhD graduates to deposit a digital version in order to graduate means the repository will be increasing at a rate of approximately 1,000 per year from this source.   About 200 theses are added annually through requests to make theses Open Access or via requests to digitize a thesis in printed format.

Locating and obtaining a copy of a Cambridge PhD thesis (not yet available via the repository)

Theses can be searched in iDiscover .  Guidance on searching for theses in iDiscover can be found here .   Requests for consultation of printed theses, not available online, should be made at the Manuscripts Reading Room (Email:  [email protected] Telephone: +44 (0)1223 333143).   Further information on the University Library's theses, dissertations and prize essays collections can be consulted at this link .

Researchers can order a copy of an unpublished thesis which was deposited in print form either through the Library’s  Digital Content Unit via the image request form , or, if the thesis has been digitised, it may be available in the Apollo repository. Copies of theses may be provided to researchers in accordance with the  law  and in a manner that is common across UK libraries.  The law allows us to provide whole copies of unpublished theses to individuals as long as they sign a declaration saying that it is for non-commercial research or private study.

How to make your thesis available online through Cambridge's institutional repository

Are you a Cambridge alumni and wish to make your Ph.D. thesis available online? You can do this by depositing it in Apollo the University's institutional repository. Click here for further information on how to proceed.    Current Ph.D students at the University of Cambridge can find further information about the requirements to deposit theses on the Office of Scholarly Communication theses webpages.

UK Theses and Dissertations

Electronic copies of Ph.D. theses submitted at over 100 UK universities are obtainable from EThOS , a service set up to provide access to all theses from participating institutions. It achieves this by harvesting e-theses from Institutional Repositories and by digitising print theses as they are ordered by researchers using the system. Over 250,000 theses are already available in this way. Please note that it does not supply theses submitted at the universities of Cambridge or Oxford although they are listed on EThOS.

Registration with EThOS is not required to search for a thesis but is necessary to download or order one unless it is stored in the university repository rather than the British Library (in which case a link to the repository will be displayed). Many theses are available without charge on an Open Access basis but in all other cases, if you are requesting a thesis that has not yet been digitised you will be asked to meet the cost. Once a thesis has been digitised it is available for free download thereafter.

When you order a thesis it will either be immediately available for download or writing to hard copy or it will need to be digitised. If you order a thesis for digitisation, the system will manage the process and you will be informed when the thesis is available for download/preparation to hard copy.

See the Search results section of the  help page for full information on interpreting search results in EThOS.

EThOS is managed by the British Library and can be found at http://ethos.bl.uk . For more information see About EThOS .

World-wide (incl. UK) theses and dissertations

Electronic versions of non-UK theses may be available from the institution at which they were submitted, sometimes on an open access basis from the institutional repository. A good starting point for discovering freely available electronic theses and dissertations beyond the UK is the Networked Digital Library of Theses and Dissertations (NDLTD) , which facilitates searching across institutions. Information can also usually be found on the library web pages of the relevant institution.

The DART Europe etheses portal lists several thousand full-text theses from a group of European universities.

The University Library subscribes to the ProQuest Dissertations and Theses  (PQDT) database which from August 31 2023 is accessed on the Web of Science platform.  To search this index select it from the Web of Science "Search in" drop-down list of databases (available on the Documents tab on WoS home page)

PQDT includes 2.4 million dissertation and theses citations, representing 700 leading academic institutions worldwide from 1861 to the present day. The database offers full text for most of the dissertations added since 1997 and strong retrospective full text coverage for older graduate works. Each dissertation published since July 1980 includes a 350-word abstract written by the author. Master's theses published since 1988 include 150-word abstracts.

IMPORTANT NOTE: The University Library only subscribes to the abstracting & indexing version of the ProQuest Dissertations and Theses database and NOT the full text version.  A fee is payable for ordering a dissertation from this source.   To obtain the full text of a dissertation as a downloadable PDF you can submit your request via the University Library Inter-Library Loans department (see contact details below). NB this service is only available to full and current members of the University of Cambridge.

Alternatively you can pay yourself for the dissertation PDF on the PQDT platform. Link from Web of Science record display of any thesis to PQDT by clicking on "View Details on ProQuest".  On the "Preview" page you will see an option "Order a copy" top right.  This will allow you to order your own copy from ProQuest directly.

Dissertations and theses submitted at non-UK universities may also be requested on Inter-Library Loan through the Inter-Library Loans department (01223 333039 or 333080, [email protected] )

• Last Updated: Dec 20, 2023 9:47 AM
• URL: https://libguides.cam.ac.uk/theses

© Cambridge University Libraries | Accessibility | Privacy policy | Log into LibApps

Ethos Definition

What is ethos? Here’s a quick and simple definition:

Ethos , along with logos and pathos , is one of the three "modes of persuasion" in rhetoric (the art of effective speaking or writing). Ethos is an argument that appeals to the audience by emphasizing the speaker's credibility and authority. If the speaker has a high-ranking position, is an expert in his or her field, or has had life experience relevant to a particular topic, anything the speaker says or does to ensure that the audience knows about and remembers these qualifications is an example of ethos .

Some additional key details about ethos:

• Ethos shares a root with the word "ethics ." This is helpful to remember because speakers often try to establish their own strong moral character by using ethos.
• The word "ethos" is also often used to refer to a community or organization's characteristic belief or spirit, as in the sentence, "We will not give you a larger bonus than your coworkers: that is against our company's ethos of fairness." However, this guide focuses specifically on the rhetorical technique of ethos used in literature and public speaking.
• The three "modes of persuasion"— pathos , logos , and ethos —were originally defined by Aristotle.
• While ethos appeals to an audience's instinctive respect for authority, logos appeals to the audience's sense of reason, and pathos appeals to the audience's emotions.
• Ethos is used in advertising just as often as it is used in public speaking and literature. Any commercial in which a celebrity endorses a product, for example, hopes to persuade its target audience by cultivating an aura of authority or expertise through its association with the celebrity—and is therefore an example of ethos.

How to Pronounce Ethos

Here's how to pronounce ethos: ee -thos

Ethos Explained

Aristotle (the ancient Greek philosopher and scientist) first defined e thos , along with logos and pathos , in his treatise on rhetoric, Ars Rhetorica. Together, he referred to e thos , logos , and pathos as the three modes of persuasion, or sometimes simply as "the appeals." Aristotle believed that in order to have ethos a good speaker must demonstrate three things:

• Phronesis : Sound reasoning, and relevant experience or expertise.
• Arete : Moral character.
• Eunoia : Good intentions towards the audience.

Aristotle argued that a speaker in possession of these three attributes will naturally impress the audience with his or her ethos , and as a result will be better able to influence that audience. Over time, however, the definition of ethos has broadened, and the significance of the three qualities Aristotle named is now lost on anyone who hasn't studied classical Greek. So it may give more insight into the meaning of ethos to translate Aristotle's three categories into a new set of categories that make more sense in the modern era. A speaker or writer's credibility can be said to rely on each of the following:

• Within literature, it's interesting to notice when characters attempt to invoke their own authority and enhance their ethos by reminding other characters of the titles they possess. Often, this can be an indication that the character citing his or her own credentials actually feels his or her authority being threatened or challenged.
• In literature, this form of ethos is particularly relevant with respect to narrators. Authors often have their narrators profess impartiality or objectivity at the outset of a book in order to earn the reader's trust in the narrator's reliability regarding the story he or she is about to tell.
• This type of ethos translates into literature quite easily, in the sense that characters' opinions are often evaluated within the framework of their professions.
• Literary characters often use ethos to communicate similarity or likemindedness to other characters, and you can detect this by certain changes in their speech. In these situations, characters (as well as real-life speakers) often use a shibboleth— a specialized term or word used by a specific group of people—to show that they belong. For example, if you knew the name of a special chemical used to make jello, and you wanted to impress the head of a jello company, the name of that chemical would count as a shibboleth and saying it would help you show the jello executive that you're "in the know."

The Stagecraft of Ethos

In order to impress their positive personal qualities upon audiences, public speakers can use certain techniques that aren't available to writers. These include:

• Speaking in a certain manner or even with a certain accent.
• Demonstrating confident stage presence.
• Having reputable people to introduce the speaker in a positive light.
• Listing their credentials and achievements.

Put another way, the ethos of a speech can be heavily impacted by the speaker's confidence and manner of presenting him or herself.

Ethos and Ad Hominem

An ad hominem argument is a specific type of argument which involves attacking someone else's character or ethos, rather than attacking that person's position or point of view on the subject being discussed. Ad hominem attacks usually have the goal of swaying an audience away from an opponent's views and towards one's own by degrading the audience's perception of the opponent's character. For instance, if one politician attacks another as being "elite," the attacker may be seeking to make voters question whether the other politician is trustworthy or actually has the public's interest at heart. But the first politician is not in any way attacking their opponent's positions on matters of policy.

An ad hominem argument is not necessarily "wrong" or even a bad strategy, but it's generally seen as more dignified (another component of ethos ) for speakers to focus on strengthening their own ethos, and to debate their opponents based on the substance of the opposition's counterarguments. When a literary character uses an ad hominem argument, this can sometimes indicate that he or she is insecure about his or her own position regarding a certain issue.

Ethos Examples

Examples of ethos in literature.

Characters in novels often use ethos , as well as logos and pathos , to convince one another of certain arguments in the same way that a speaker in reality might use these techniques. In addition, authors often use a subtler form of ethos when establishing a narrator's reliability at the outset of a novel.

Ethos in Ayn Rand's Atlas Shrugged

In Atlas Shrugged, a group of pioneering American industrialists, financiers, and artists go on strike against a corrupt government. As the strike nears its end, its leader—John Galt—delivers a speech to the nation about his ideals. He promises that the strike will end only if Americans allow him to remake the country according to his moral code, which he explains in the following lines:

Just as I support my life, neither by robbery nor alms, but by my own effort, so I do not seek to derive my happiness from the injury or the favor of others, but earn it by my own achievement. Just as I do not consider the pleasure of others as the goal of my life, so I do not consider my pleasure as the goal of the lives of others. Just as there are no contradictions in my values and no conflicts among my desires—so there are no victims and no conflicts of interest among rational men, men who do not desire the unearned and do not view one another with a cannibal's lust, men who neither make sacrifices nor accept them.

Galt not only creates an impression of moral rectitude, but also emphasizes his own self-sufficiency. He assures his audience that he expects nothing in return from them for sharing his personal views. In this way, his ability to cultivate an aura of impartiality and objectivity enhances his ethos.

Ethos in Nathaniel Hawthorne's The Scarlet Letter

The Scarlet Letter opens with a chapter called "The Custom-House," in which the unnamed narrator—who has a similar biography to Hawthorne—describes his job in a Custom House, a place where taxes were paid on imports in 18th century Massachusetts. The narrator's stories about his job have no relation to the actual narrative of The Scarlet Letter, except that he finds the scarlet letter of the title in the Custom House attic. This discovery inspired him to research the life of the woman who wore the embroidered letter, and to tell her story. By presenting himself as someone who merely discovered, researched, and "edited" the story the reader is about to begin, the narrator effectively creates the impression that his is a reliable historical account, thereby strengthening his ethos.

It will be seen, likewise, that this Custom-House sketch has a certain propriety, of a kind always recognised in literature, as explaining how a large portion of the following pages came into my possession, and as offering proofs of the authenticity of a narrative therein contained. This, in fact—a desire to put myself in my true position as editor, or very little more, of the most prolix among the tales that make up my volume—this, and no other, is my true reason for assuming a personal relation with the public.

Ethos in F. Scott Fitzgerald's The Great Gatsby

In the opening lines of The Great Gatsby , the narrator, Nick Carraway, claims that he has followed one piece of his father's advice throughout his life:

In my younger and more vulnerable years my father gave me some advice that I've been turning over in my mind ever since. 'Whenever you feel like criticizing any one,' he told me, just remember that all the people in this world haven't had the advantages that you've had.'... In consequence I'm inclined to reserve all judgements, a habit that has opened up many curious natures to me and also made me the victim of not a few veteran bores. The abnormal mind is quick to detect and attach itself to this quality when it appears in a normal person, and so it came about that in college I was unjustly accused of being a politician, because I was privy to the secret griefs of wild, unknown men...

Nick's tendency to reserve judgement makes him an ideal, objective narrator, while his awareness of his own economic and social advantages makes him a perfect guide to the privileged world of The Great Gatsby. Though he describes his non-judgmental, "neutral" affect with self-deprecating humor, it's a subtle way of strengthening his ethos as a narrator, and of causing the reader to eagerly anticipate hearing the stories that "wild, unknown men" have shared with him.

Examples of Ethos in Political Speeches

Every politician recognizes that a speaker must earn an audience's respect and trust if he or she expects to be listened to. As a result, it's difficult to find a political speech that doesn't contain an example of ethos. It's particularly easy to spot ethos in action when listening to speeches by candidates for office.

Ethos in Mitt Romney's Acceptance Speech at the 2012 Republican National Convention

When he accepted the Republican presidential nomination in 2012, Romney pointed to his business success as relevant experience that would serve him well if he were to take office:

I learned the real lessons about how America works from experience. When I was 37, I helped start a small company. My partners and I had been working for a company that was in the business of helping other businesses. So some of us had this idea that if we really believed our advice was helping companies, we should invest in companies. We should bet on ourselves and on our advice. So we started a new business called Bain Capital...That business we started with 10 people has now grown into a great American success story. Some of the companies we helped start are names you know. An office supply company called Staples – where I'm pleased to see the Obama campaign has been shopping; The Sports Authority, which became a favorite of my sons. We started an early childhood learning center called Bright Horizons that First Lady Michelle Obama rightly praised.

In addition to strengthening his ethos by pointing to his past achievements, Romney also hopes to portray himself as principled, rational, and daring when he explains how his company decided to "bet on ourselves and on our advice."

Ethos in John Kasich's 2016 Ohio Primary Victory Speech

After winning his first campaign victory, 2016 presidential candidate John Kasich told his supporters about his disadvantaged yet hardworking relatives to contextualize his own rise to success:

And you know, ladies and gentlemen, my whole life has been about trying to create a climate of opportunity for people. You know, as my father carried that mail on his back and his father was a coal miner, and you know, I was just told by my cousin—I didn't realize this—that my mother, one of four [children]‚ was the only one to graduate from high school. The other three barely made it out of the eighth grade because they were poor... And you know, as I've traveled the country and I look into your eyes... You want to believe that your children are going to have ultimately a better America than what we got from our mothers and fathers. That's the great American legacy: that our kids will be better than we are.

By saying that he comes from a modest background, Kasich hopes to convey that he is "just a regular American" and that he will advocate for other hard working Americans.

Ethos in Winston Churchill's 1941 Address to Joint Session of the US Congress

In this speech to the US Congress during World War II, British Prime Minister Winston Churchill enhances the ethos of his speech by emphasizing both the qualities he shares in common with the American people and the American Democratic values instilled in him by his parents:

I am a child of the House of Commons. I was brought up in my father's house to believe in democracy. "Trust the people." That was his message. I used to see him cheered at meetings and in the streets by crowds of workingmen way back in those aristocratic Victorian days when as Disraeli said "the world was for the few, and for the very few." Therefore I have been in full harmony all my life with the tides which have flowed on both sides of the Atlantic against privilege and monopoly and I have steered confidently towards the Gettysburg ideal of government of the people, by the people, for the people.

Examples of Ethos in Advertisements

Advertisers often attempt to use ethos to influence people to buy their product. Dressing up an actor as a doctor who then extols the benefits a medication is a way that advertisers used to try to gin up a little ethos , but such obvious practices of what might be called "fake ethos" are now regularly mocked. However, any celebrity endorsement or testimonial from an expert are also attempts to build up ethos around a product's endorsement. For instance, here's a Prudential Financial commercial that ups its ethos with an appearance by Harvard social psychologist Dan Gilbert.

Why Do Writers Use Ethos?

Politicians, activists, and advertisers use ethos because they recognize that it is impossible to convince an audience of anything if its members do not believe in the speaker's credibility, morality, or authority.

The use of e thos in fiction is often different from real-world examples. Authors are not usually trying to directly influence their audience in the way politicians or advertisers are. Rather, authors often show one of their characters making use of ethos . In doing so, the author gives insight into characters' perceptions of one another, their values, and their motives.

In addition, e thos is an especially useful tool for authors looking to establish a narrator's credibility. Having a credible narrator is hugely important to the success of a literary work. Books with narrators that never establish a reasonable claim to an objective viewpoint are nearly impossible to read because everything they say is cast in doubt, so that readers come to feel like they're being lied to or "jerked around," which is fatiguing. Although often enough readers simply assume that a narrator has credibility , if you've ever read a book where you felt you simply didn't like the narrator very much—or watched a television show where you felt that none of the characters were likable or believable—that might be another sign that the writer has failed to establish a character's ethos . There are circumstances in which a writer creates an unreliable narrator —a narrator who is either purposefully or subconsciously offering a slanted narrative—but ethos is just as crucial in creating such a narrator: the author must first establish the narrator's ethos and then slowly undermine it over the course of the book.

Other Helpful Ethos Resources

• The Wikipedia Page on Ethos: An in-depth explanation of ethos , and how the concept has changed over time.
• The Dictionary Definition of Ethos: A definition and etymology of the term, which comes from the Greek ethos meaning "character, custom, or habit."
• Ethos on Youtube: An excellent video from TED-Ed about the three modes of persuasion.

• PDFs for all 136 Lit Terms we cover
• Downloads of 1929 LitCharts Lit Guides
• Teacher Editions for every Lit Guide
• Explanations and citation info for 40,694 quotes across 1929 books
• Downloadable (PDF) line-by-line translations of every Shakespeare play
• End-Stopped Line
• Slant Rhyme
• Bildungsroman
• Alliteration
• Climax (Figure of Speech)
• Falling Action
• Climax (Plot)
• Rhyme Scheme

Finding UK theses

The Bodleian Libraries hold copies of some UK theses. These are listed on SOLO  and may be ordered for delivery to a reading room. 

These theses are not all catalogued in a uniform way. Adding the word 'thesis' as a keyword in SOLO may help, but this is unlikely to find all theses, and may find published works based upon theses as well as unpublished theses.

Card catalogue  

Some early theses accepted for higher degrees and published before 1973 are held in the Bodleian Libraries but are not yet catalogued on SOLO. These holdings can be found in the Foreign Dissertations Catalogue card index.

To request access to material in the catalogue, speak to library staff at the Main Enquiry Desk in the Lower Reading Room of the Old Bodleian Library, or contact us via  [email protected]  or phone (01865 277162). 

Other finding aids

Proquest dissertations & theses.

You can use ProQuest Dissertations & Theses Global  to locate theses accepted for higher degrees at universities in the UK and Ireland since 1716. The service also provides abstracts of these theses.

Library Hub Discover

You can use Library Hub Discover to search the online catalogues of some of the UK’s largest university research libraries to see if a thesis is held by another UK library.

EThOS is the UK’s national thesis service, managed by the British Library. It aims to provide a national aggregated record of all doctoral theses awarded by UK higher education institutions, with free access to the full text of many theses. It has around 500,000 records for theses awarded by over 120 institutions.

UTREES - University Theses in Russian, Soviet, and East European Studies 1907–

UTREES is a bibliographical database of research in the British Isles. The database has been continuously extended from the printed volume, most recently with 202 recent theses added in 2021. The database lists details of over 6,000 doctoral and selected masters’ theses from British and Irish universities. It covers research relating to Eastern and Central Europe, Russia and the area of the former USSR, including Central Asia, the Caucasus and Siberia.

Individual universities

You can also go to individual UK universities' sites for their online theses repositories.

You can purchase copies of Cambridge University theses through the Cambridge University Library's online order form . There is a standard charge of £75 (plus VAT and postage). White Rose ETheses Online is an online repository of doctoral theses from the Universities of Leeds, Sheffield and York. It is part of a national and international network of open access online databases which promote access to research outputs. Many theses have been digitised by the British Library as part of the EThOS. However, there have been instances where theses are available via WhiteRose eTheses Online before they reach EThOS.  

Ordering UK theses

Many theses from other UK universities are available from the British Library's EThOS service.  Unfortunately, this service is currently unavailable due to a cyber attack on the British Library.  

You can also request theses from other UK universities as an inter-library request .

Please note that it may not be possible to obtain some theses due to restrictions on lending placed by the author of the thesis or the institution at which it is held.

• TutorHome |
• IntranetHome |
• Contact the OU Contact the OU Contact the OU |
• Accessibility Accessibility
• StudentHome
• Help Centre

You are here

Library resources.

• Theses & dissertations
• Accessibility statement: Library

OU theses and dissertations

Online theses.

Are available via Open Research Online .

Print theses

Search for OU theses in the Library Search . To see only print theses click 'In the Walton Hall library' and refine your results to resource type 'Thesis'.

OU staff and research students can  borrow a consultation copy of a thesis (if available). Please contact the Library helpdesk giving the author and title of the thesis.

UK theses and dissertations from EThOS

The Electronic Theses Online System (EThOS) offers free access to the full text of UK theses.

• EThOS offers a one stop online shop providing free access to UK theses
• EThOS digitizes theses on request into PDF format, this may require payment
• EThOS is managed by the British Library in partnership with a number of UK universities
• EThOS is open to all categories of library user

What does this mean to you as a library user?

When you need to access a PhD thesis from another UK based HE institution you should check EThOS to either download a thesis which has already been digitised or to request that a UK thesis be supplied to you.

• For all UK theses EThOS will be the first point of delivery. You can use the online ordering and tracking system direct from EThOS to manage your requests for UK PhD theses, including checking the status of your requests
• As readers you will deal directly with EThOS so will not need to fill in a document delivery request
• OU staff and research students will still be entitled to access non-UK based PhD theses by filling in a document delivery request
• In some cases where EThOS is unable to supply a UK thesis OU staff and research students will be able to access it by filling in a conventional document delivery request. The thesis will be supplied through direct loan
• The EThOS system is both faster and cheaper than the previous British Theses service which was based on microfilm
• The British Library no longer arranges interlibrary loans for UK PhD theses
• Interlibrary Loan procedures for other types of request from the British Library (articles and books for example) will remain the same

If you have any queries about using EThOS contact the Document Delivery Team ( [email protected] or the Library Helpdesk ).

Note 13/03/2024: The British Library is continuing to experience a major technology outage affecting its websites and other online systems, due to a Cyber attack. as a result access to ETHOS might not be possible until the issue is fixed. 

• Selected resources for your study
• Explore Curated Resources
• Dictionaries, thesauri and encyclopaedias
• Biographies
• Conference papers
• Country information
• External libraries and catalogues
• Images and sound
• Legislation and official publications
• News sources
• Open Research collections
• Patents and standards
• Publicly available
• Statistics sources
• The Open University Archive

Related Help

• Finding and using books and theses
• Finding resources for your assignment
• I am having problems accessing a resource via Athens.
• Training and skills
• How do I do a literature search?

Using Library Search for your assignment

Monday, 24 June, 2024 - 19:30

Learn how to find specific resources and how to find information on a topic using Library Search.

Library Helpdesk

Chat to a Librarian  - Available 24/7

Other ways to contact the Library Helpdesk

The Open University

• Study with us
• Supported distance learning
• Funding your studies
• International students
• Global reputation
• Apprenticeships
• Develop your workforce
• News & media
• Contact the OU

Undergraduate

• Arts and Humanities
• Art History
• Business and Management
• Combined Studies
• Computing and IT
• Counselling
• Creative Writing
• Criminology
• Early Years
• Electronic Engineering
• Engineering
• Environment
• Film and Media
• Health and Social Care
• Health and Wellbeing
• Health Sciences
• International Studies
• Mathematics
• Mental Health
• Nursing and Healthcare
• Religious Studies
• Social Sciences
• Social Work
• Software Engineering
• Sport and Fitness

Postgraduate

• Postgraduate study
• Research degrees
• Masters in Art History (MA)
• Masters in Computing (MSc)
• Masters in Creative Writing (MA)
• Masters degree in Education
• Masters in Engineering (MSc)
• Masters in English Literature (MA)
• Masters in History (MA)
• Master of Laws (LLM)
• Masters in Mathematics (MSc)
• Masters in Psychology (MSc)
• A to Z of Masters degrees
• Accessibility statement
• Conditions of use
• Privacy policy
• Cookie policy
• Manage cookie preferences
• Modern slavery act (pdf 149kb)

Follow us on Social media

• Student Policies and Regulations
• Student Charter
• System Status
• Contact the OU Contact the OU
• Modern Slavery Act (pdf 149kb)

© . . .

The Power of Ethos in Literary Works: Persuasion and Credibility

This essay about the influence of ethos in literary works highlights how authors use credibility and ethical appeal to shape persuasion and trust. Through examples like Nick Carraway in “The Great Gatsby” and Atticus Finch in “To Kill a Mockingbird,” it explains how reliable narrators and characters establish trust. It also discusses the role of the author’s reputation and ethical themes in enhancing a narrative’s persuasiveness and impact.

How it works

The influence of ethos in literary works is a potent force, deeply affecting persuasion and credibility. Ethos, one of Aristotle’s three modes of persuasion, centers around the character and credibility of the author or speaker. In literature, ethos is reflected through the authority, trustworthiness, and ethical appeal of the narrative voice or characters, significantly shaping the audience’s perception and interpretation of the text.

Ethos in literature plays an essential role by establishing a bond between the author and the reader, fostering trust and a sense of reliability.

This trust is vital in persuading the audience to accept the themes, messages, and arguments presented within a literary work. Ethos operates on various levels in literature, from the narrative voice and character development to the broader context of the author’s reputation and societal standing.

The narrative voice is a primary conduit for ethos in literary works. A narrator’s reliability, honesty, and moral character profoundly impact how the story is received. For instance, in F. Scott Fitzgerald’s “The Great Gatsby,” the narrator, Nick Carraway, is portrayed as a trustworthy and objective observer. Nick’s credibility enables readers to navigate the morally ambiguous world of Jay Gatsby and the Jazz Age with confidence in his account. Fitzgerald carefully constructs Nick’s character as an ethical and reliable narrator, whose observations and judgments are considered credible by the audience. This use of ethos amplifies the persuasiveness of the novel’s critique of the American Dream and societal moral decay.

In a similar vein, in Harper Lee’s “To Kill a Mockingbird,” the character of Atticus Finch embodies ethos. As a lawyer and father, Atticus is depicted as a paragon of virtue, integrity, and wisdom. His ethical stance and moral courage in defending Tom Robinson, an African American falsely accused of raping a white woman, establish his credibility and authority. Atticus’s ethos not only persuades other characters within the narrative but also profoundly influences readers’ understanding of justice, racism, and morality. His character serves as a moral compass, guiding the audience through the complex social issues presented in the novel.

Authors also establish ethos through their own reputation and societal standing. The author’s background, expertise, and previous works contribute to the credibility of their current literary endeavors. For example, George Orwell’s experiences as a journalist and his critical perspectives on totalitarianism lend significant ethos to his dystopian novel “1984.” Orwell’s authoritative voice and firsthand knowledge of political oppression enhance the novel’s persuasive power and credibility. Readers are more inclined to accept the grim realities depicted in “1984” due to Orwell’s established ethos as a commentator on social and political issues.

Ethos in literature is not limited to individual characters or narrators but extends to the broader themes and ethical considerations within a work. Literary texts often engage with ethical dilemmas and moral questions, inviting readers to reflect on their own values and beliefs. By presenting characters and situations that resonate with universal ethical principles, authors persuade readers to engage with the text on a deeper level.

William Shakespeare’s plays frequently explore the complexities of human morality and ethical decision-making. In “Hamlet,” the eponymous character grapples with questions of justice, revenge, and moral integrity. Hamlet’s introspective soliloquies and ethical dilemmas invite the audience to consider the nature of right and wrong. Shakespeare’s nuanced portrayal of Hamlet’s internal struggle establishes a strong ethos, compelling the audience to empathize with the character’s moral quandaries and consider broader ethical implications.

Ethos also plays a crucial role in non-fiction literary works, where the author’s credibility is paramount. In memoirs, autobiographies, and essays, the author’s personal experiences and ethical stance directly influence the audience’s perception of the text. For instance, in “I Know Why the Caged Bird Sings,” Maya Angelou’s powerful narrative voice and honest recounting of her life experiences establish a profound ethos. Angelou’s credibility as a writer and her candid exploration of themes such as racism, trauma, and identity engage readers on an intimate and persuasive level.

In persuasive essays and rhetorical works, ethos is a foundational element that enhances the author’s argument. Martin Luther King Jr.’s “Letter from Birmingham Jail” exemplifies the power of ethos in persuasive writing. King’s authority as a civil rights leader, coupled with his articulate and morally grounded arguments, establishes a compelling ethos. His credibility and ethical appeal persuade readers to consider the justice of his cause and the urgency of civil rights issues. The letter’s persuasive power is rooted in King’s ethos, as he effectively combines personal integrity with logical and emotional appeals.

Moreover, ethos in literature extends beyond the text itself to encompass the broader cultural and historical context. The societal values and norms of a particular time period influence the reception and interpretation of literary works. Authors who align their narratives with prevailing ethical standards or challenge societal norms can significantly impact their audience’s perception.

In summary, the influence of ethos in literary works is multifaceted and crucial in shaping persuasion and credibility. Through the narrative voice, character development, authorial reputation, and engagement with ethical themes, literature employs ethos to establish trust and authority. This trust, in turn, enhances the persuasiveness of the narrative, allowing readers to connect with the text on a deeper level. Whether through the reliability of a narrator, the moral integrity of a character, or the credibility of an author, ethos remains a central element in the art of literary persuasion. As readers, we are continually influenced by the ethical appeals woven into the fabric of literary works, guiding our understanding of the world and our place within it.

Cite this page

The Power of Ethos in Literary Works: Persuasion and Credibility. (2024, May 21). Retrieved from https://papersowl.com/examples/the-power-of-ethos-in-literary-works-persuasion-and-credibility/

"The Power of Ethos in Literary Works: Persuasion and Credibility." PapersOwl.com , 21 May 2024, https://papersowl.com/examples/the-power-of-ethos-in-literary-works-persuasion-and-credibility/

PapersOwl.com. (2024). The Power of Ethos in Literary Works: Persuasion and Credibility . [Online]. Available at: https://papersowl.com/examples/the-power-of-ethos-in-literary-works-persuasion-and-credibility/ [Accessed: 24 May. 2024]

"The Power of Ethos in Literary Works: Persuasion and Credibility." PapersOwl.com, May 21, 2024. Accessed May 24, 2024. https://papersowl.com/examples/the-power-of-ethos-in-literary-works-persuasion-and-credibility/

"The Power of Ethos in Literary Works: Persuasion and Credibility," PapersOwl.com , 21-May-2024. [Online]. Available: https://papersowl.com/examples/the-power-of-ethos-in-literary-works-persuasion-and-credibility/. [Accessed: 24-May-2024]

PapersOwl.com. (2024). The Power of Ethos in Literary Works: Persuasion and Credibility . [Online]. Available at: https://papersowl.com/examples/the-power-of-ethos-in-literary-works-persuasion-and-credibility/ [Accessed: 24-May-2024]

Don't let plagiarism ruin your grade

Hire a writer to get a unique paper crafted to your needs.

Our writers will help you fix any mistakes and get an A+!

Please check your inbox.

You can order an original essay written according to your instructions.

Trusted by over 1 million students worldwide

1. Tell Us Your Requirements

2. Pick your perfect writer

3. Get Your Paper and Pay

Hi! I'm Amy, your personal assistant!

Don't know where to start? Give me your paper requirements and I connect you to an academic expert.

short deadlines

100% Plagiarism-Free

Certified writers

• EThOS - Electronic Theses Online Service

this record is part of The AWOL Index

JSON version

• title_full: EThOS - Electronic Theses Online Service
• url: http://ethos.bl.uk/Home.do
• ETHoS: Electronic Thesis Online Service
• Search ETHoS

data provenance

Associated Press Associated Press

Leave your feedback

• Copy URL https://www.pbs.org/newshour/arts/photos-barbie-honors-star-athletes-like-venus-williams

PHOTOS: Barbie honors star athletes like Venus Williams

EL SEGUNDO, Calif. (AP) — Barbie dolls will honor tennis champion Venus Williams and eight other athletes as part of a project announced by Mattel on Wednesday.

READ MORE: Paris aims to rekindle love for the Olympics

The others being depicted as dolls are gymnasts Rebeca Andrade and Alexa Moreno, soccer players Mary Fowler and Christine Sinclair, boxer Estelle Mossely, swimmer Federica Pellegrini, paratriathlete Susana Rodriguez and track and field sprinter Ewa Swoboda.

Australian and Manchester City W.F.C. football player Mary Fowler poses with her Barbie doll in Manchester, UK. Photo by Mattel/ Michael Bowles/ Handout via REUTERS

Polish sprinter Ewa Swoboda poses with her Barbie doll in Warsaw, Poland. Photo by Mattel/ Petra Rajnicova/ Handout via Reuters

“Throughout my career, I’ve always been driven by the idea of shattering glass ceilings and staying true to myself, and Barbie’s mission couldn’t resonate more deeply with that ethos,” said Williams, who has won seven Grand Slam singles titles.

Spanish paratriathlete Susana Rodriguez poses with her Barbie doll in Vigo, Spain. Photo by Mattel/ Petra Rajnicova/ Handout via Reuters

French boxer Estelle Mossely poses with her Barbie doll in Paris. Photo by Mattel/ Petra Rajnicova/ Handout via Reuters

Italian swimmer Federica Pellegrini poses with her Barbie doll, in Verona, Italy. Photo by Mattel/ Petra Rajnicova/ Handout via Reuters

The brand wanted to note “the impact of sports in fostering self-confidence, ambition, and empowerment among the next generation,” Mattel’s Krista Berger said.

Support Provided By: Learn more

Educate your inbox

Subscribe to Here’s the Deal, our politics newsletter for analysis you won’t find anywhere else.

Thank you. Please check your inbox to confirm.

• Share full article

Advertisement

Supported by

Critic’s Notebook

Exit the Modest Merchant Prince

Bruce Nordstrom was both the force behind his family’s multibillion-dollar retail dynasty and a stealth godfather to the fashion trade.

By Guy Trebay

“Nice” tends to be dirty word in business. The cliché holding that nice guys finish last has seldom seemed more true than in the landscape of contemporary retailing, where business is dominated by corporate consolidation, monopolistic practices and shareholder returns as the ultimate value.

Yet nice, as it turns out, may not be altogether pejorative — at least judging by the career of Bruce Nordstrom, who died May 18 at age 90 . It may even be a key to success.

For decades, Mr. Nordstrom helped lead the Nordstrom retail empire, which was founded in Seattle in 1901 by his grandfather, an immigrant from Sweden. The fashion retail colossus began as a shoe store, and ultimately expanded to include 150 locations worldwide.

Publicly traded since the 1970s and still family-run, the Nordstrom chain was predicated on an ethos of decency and niceness, Robert Spector wrote in “The Nordstrom Way,” his 1996 book about the company’s vaunted reputation for customer service.

“I came at the reputation with skepticism,” Mr. Spector said by telephone from his home outside Seattle. “I wish it were more complicated, but they are who they say they are, decent and humble and focused on the customer first.”

The Nordstrom culture of customer care is not only real, it originated from a family tradition of bottom-up managerial training. Bruce Nordstrom may have run a multibillion-dollar company, but he never forgot his beginnings sweeping floors and breaking down boxes for 25 cents an hour. “It may be the biggest competitive advantage they have,” Mr. Spector said of Nordstrom’s unusual company structure.

A familiar story in retail circles would appear to underscore this mind-set. “The C.E.O. of a huge retail chain was dealing with a series of problems,” the fashion brand consultant Josh Peskowitz said by telephone this week. “And someone in the corporate office said: ‘You know what? Call up Mr. Nordstrom and ask for his advice.’”

By then some years into his tenure as president of the family business, Mr. Nordstrom promptly issued an invitation. “He said, ‘If you want to come out to Seattle, I’m happy to have a chat and tell you what we do,’” Mr. Peskowitz recalled.

Mr. Nordstrom opened up his company’s books to the C.E.O., Mr. Peskowitz said, showing him “the employee guide, the return policies, everything, and then, at the end of the meeting, the man said: ‘Wow, thank you. I really appreciate you doing this.’”

Not surprisingly, he asked Mr. Nordstrom why. “The way the story’s told,” Mr. Peskowitz said, “Mr. Nordstrom’s response was, ‘I’m happy to show you anything we do because I know you can’t do it.’”

While the tale smacks of myth, it is not altogether implausible, say those in the garment business, where the Nordstrom reputation for almost sleepy solidity is buoyed by an aptitude for innovation and a willingness to bet on new talents and stand by them. One of the company’s largest sales producers, Jesse James Barnholdt, was early to social-media commerce, and is reported to have sold $2 million worth of designer shoes through Instagram. Given the volume of labels currently exiting the business, this approach is no small thing.

“They took a chance on Bode and have continued to support our growth in many forms, from helping us build our first shop-in-shop retail experience to bringing us to the Met gala,” the designer Emily Bode said by text message on Monday. “I’ve always been honored to work with them because of their family history, brand values and honesty in this wild industry.”

When the men’s wear designer Joseph Abboud was starting out in the 1980s, the 1930s cuts of his suits, with their slouchy attitude and ventless jackets, were deemed too sophisticated and European to market to consumers accustomed to boxy Brooks Brothers suits. “There was a general mandate not to buy nonvented clothing,” Mr. Abboud said this week. “Then one brave Nordstrom’s buyer bought 230 units.”

As the buyer rightly predicted, Mr. Abboud was onto the zeitgeist. Thirties glamour was to be the next evolutionary stage in men’s wear, and he went on to sell millions of dollars at Nordstrom in the coming decade and to win the men’s wear designer of the year award from the Council of Fashion Designers of America two years in a row. “To a large extent, we’ve lost that creative courage at retail,” Mr. Abboud said.

Merchant princes like Mr. Nordstrom, he added, have largely been replaced by consultants well-versed in corporate-speak and omni-channel marketing and yet lacking the gut instincts that once made department stores essential cultural destinations — places to encounter novelty, to experience great showmanship and to track that ineffable yet central dimension of fashion: buzz.

“True, Nordstrom never had the Bloomingdale’s hype or the Barneys sizzle,” Mr. Abboud said. “But in their quiet, decent way, they led in innovation, and did it with an added weapon, which was this incredible old world concept that the customer comes first.”

Guy Trebay is a reporter for the Style section of The Times, writing about the intersections of style, culture, art and fashion. More about Guy Trebay

Explore Our Style Coverage

The latest in fashion, trends, love and more..

The Best Evil Laugh : The Wicked Witch. Dr. Evil. Mr. Burns. Ena Da? At the Evil Laugh Competition in Brooklyn , a contest for the best mwahahahaha.

Who’s Afraid of Double Denim?: Time to make way for another kind of suit, pairing a trucker jacket with matching jeans.

Michael Cohen and Rosie O’Donnell: For years, Donald Trump hurled insults her way. Now, she is BFF with his former enforcer .

The World of Butlers: The rise of “executive butlers” — whose job combines silver polishing with being a concierge — reflects the changing nature  of the very rich.

Living in the Past: When the pandemic hit, the company Samson Historical that specializes in 18th-century re-enactment clothing and goods found an unlikely ally : the internet.

Is Everything A.S.M.R. Now?: Videos that tickle what is known as the Autonomous Sensory Meridian Response used to belong to a specific corner of the internet. Now t hey’re virtually everywhere .

‘The Apprentice’ Trump Biopic Splits Critics: Reactions Range From ‘Pointless’ to ‘Provocative’ With a ‘Strong Thesis’

One viewer out of Cannes enthuses that Sebastian Stan’s performance as the former president exceeds expectations

The Donald Trump biopic “The Apprentice” landed at Cannes on Monday, tracking the former president’s rise the former president in the New York real estate world, and critics and journalists had a lot to say. Some applauded the film for its strong performances, while others felt it was a lackluster flick that spoon-fed its audience old information about the former president.

“‘The Apprentice is woefully bad — and worse, pointless,” New York Times editor Karl Delossantos tweeted on X (formerly Twitter). “A melange of Wikipedia plot points mixed with Donald Trump sound bites we’ve heard a thousand times that feel forced in. SNL was a more incisive portrayal of Trump. A frankly embarrassing effort.”

THE APPRENTICE is woefully bad—and worse, pointless. A melange of Wikipedia plot points mixed with Donald Trump sound bites we’ve heard a thousand times that feel forced in. SNL was a more incisive portrayal of Trump. A frankly embarrassing effort. #Cannes pic.twitter.com/2KVRHXBEtv — Karl Delossantos @ Cannes (@karl_delo) May 20, 2024

That was one takeaway from the journalist community, while That Shelf film critic Jason Gorber had more positive words for the film, describing it as an “Origin story for the Orange one, the relationship between Master and Student revealed with a darkly comedic bent and Shakespearean tragic scope. Beautifully acted, terrific production design, a deep and provocative film that still manages to humanize.”

THE APPRENTICE – Origin story for the Orange one, the relationship between Master and Student revealed with a darkly comedic bent and Shakespearean tragic scope. Beautifully acted, terrific production design, a deep and provocative film that still manages to humanize #cannes2024 pic.twitter.com/3FX9aOUukE — Jason Gorber (@filmfest_ca) May 20, 2024

Film critic Brother Bro said “The Apprentice” provided more perspective on Trump’s background and personality.

“Really liked The Apprentice! Sebastian Stan’s performance exceeded my expectations,” he wrote on X. “Left feeling like this was a truthful dive into the ethos that guides Trump and of corruption in general. Kinda spoon-feeds you, but it had a strong thesis and was well done.”

Really liked The Apprentice! Sebastian Stan’s performance exceeded my expectations. Left feeling like this was a truthful dive into the ethos that guides Trump and of corruption in general. Kinda spoon-feeds you, but it had a strong thesis and was well done pic.twitter.com/eDHzsYlrab — Brother Bro @Cannes (@withbrotherbro) May 20, 2024

“The Apprentice” was written by Gabriel Sherman and directed by Ali Abbasi. It takes a look into the the life and career of Donald Trump working as a real estate businessman in New York during the 1970s and the ’80s, supported by lawyer Roy Cohn (Jeremy Strong). The cast includes Stan, Strong, Maria Bakalova and Martin Donovan.

Check out more of the responses to the film below:

the apprentice reviewers saying jeremy strong gave an oscar worthy performance pic.twitter.com/8f1kt7mZo9 — jay (@kendallhosseini) May 20, 2024

If you are going to make a film like THE APPRENTICE during an election year it better be brave enough to dive into the deep end, this is not. Sebastian Stan does well to evade a caricature-esqe performance & gets better by the minute. Editing & sound-mixing are evidently rushed. pic.twitter.com/Ei7RRnhynX — yasmine | ياسمين (@filmwithyas) May 20, 2024

The Apprentice is just too shallow to be taken seriously but my man Jeremy Strong once again overdid the assignment. He’s like this hardworking kid who writes 20 page essays for a simple homework. #Cannes2024 pic.twitter.com/jna7WNHxSe — Öykü Sofuoğlu (@FerideMercury) May 20, 2024

A reminder, you don't have to see every movie or even talk about every movie. This is about "The Apprentice". — Classic McDavid (@henchman21) May 20, 2024

The Apprentice: just because you've cast Jeremy Strong doesn't mean you need to rip off the Succession score!!!! — hannah strong (@thethirdhan) May 20, 2024

jeremy strong getting acclaim for his performance in the apprentice pic.twitter.com/S9Uo1PURXk — vlo🇵🇸 (@vlotoyou) May 20, 2024

I feel like "The Apprentice" is gonna run into the same commercial issue Oliver Stone's "W" did: you're making a movie about a guy for an audience of people who hate him, and expecting them to pay to spend time with them even though you're sick of the coverage of them. — David Leninhawk 🎃 (@DavidLeninhawk) May 20, 2024

The Apprentice is like the 2016 Johnny Depp Funny or Die Trump thing but worse and 2 hrs long — Screen Slate (@ScreenSlate) May 20, 2024

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Books | The skateboarders’ experience, explored in…

Share this:.

• Click to share on Facebook (Opens in new window)
• Click to share on X (Opens in new window)

Evening Edition

• Food & Drink
• Home and Garden
• Games & Puzzles

Things To Do

Books | the skateboarders’ experience, explored in essays by josé vadi, in 'chipped,' matters of injury, aging, freedom from a car, camaraderie, music and more..

“Skateboarding is truly rebellious and punk in its ethos,” said author José Vadi. “Nobody should care how old someone is just as much as someone shouldn’t care about their sexual orientation, gender, economic background. None of those things should be the determining factor of your ability to enjoy yourself on a skateboard.”

Vadi explores these ideas and more in his sophomore collection of essays, “Chipped: Writing from a Skateboarder’s Lens.”

“Having an active relationship with skateboarding means having an active relationship with your body — but also the realization of your own mortality,” Vadi said in a recent phone interview from his Sacramento home. “That happens every time you try a trick, whether or not you’re gonna land or get injured, and as your body changes over time.”

As a skater, he has been keenly aware of his changing body with each passing decade. The book’s second essay documents a bad fall he had in 2019 and the excruciating pain that lingered for weeks. His description of the experience, like much of the collection, is written with sharp prose.

“As an older skater who is graying, you definitely feel self-conscious, not just because of your age but your ability at your age, or lack thereof,” he said.

Vadi grew up in Pomona and began skating in the mid-’90s, on the cusp of his teenage years. The book transitions between skating around Southern California’s San Gabriel Valley and Inland Empire and skating the streets of San Francisco and Berkeley. He also looks at how much has changed since he began.

“In the wake of all these new skate parks that have developed over the past 20 years, these kids are so good out of the gate. The baseline barometer of what is considered proficient in skateboarding today is what we would consider pro in the ’90s,” he said.

The book provides insight into what it’s like for kids skating out of suburbia to find themselves — or other like-minded skaters who are also exploring the freedom the board bestows.

“You’re so bound to a car, and skateboarding gives you a vehicle, metaphorically and literally, to re-explore your world,” he said.  “Growing up in the suburbs, things can get very dull, very quick, and skateboarding allows you to reenergize and reimagine an environment.”

That reimagining can be literal, such as turning an empty industrial space into a landscape bursting with creative possibilities. “It’s turning a loading dock into a skatepark,” he says.

The essays also illustrate the impact that skating had on popular culture, touching on MTV, skating publications such as Thrasher Magazine, and videotapes of riders that got passed around skating scenes and shops around the country.

Music also plays a large role in the book. Vadi writes about how skating incorporated punk, hip-hop, heavy metal and other genres that helped redefine its culture. In one essay, he investigates the connections between jazz and skating, arguing that the musician and composer known as Sun Ra was a skater though he never stepped on a board.

“If I’m writing through skateboarder’s lens and am really going to try to own that perspective, it has to be inclusive of as much of those different strands as possible,” he said.

As much as the book is about skating, it also reminds readers of the beauty in the documentation of ourselves and the interests we acquire through our lived experiences.

“I feel like ‘Chipped’ is a redocumentation by way of articulation,” he said. “It reflects this larger need to document … and to articulate the many ways that this thing that we care about can impact someone.”

“The point is not to be better than anyone else, or to necessarily compete,” he said. “The point is to enjoy the act itself and in camaraderie with others.”

About the book

“CHIPPED: Writing from a Skateboarder’s Lens”

José Vadi

Soft Skull. 256 pp. $26.

More in Books

Entertainment | Column: New book ‘Lost in America’ offers ghost stories of buildings in Chicago and across the country

Books | New book ‘Lost in America’ profiles demolished buildings across the country

Books | New in bestsellers: Jeneva Rose, Danielle Steel and Erik Larson

Books | In bestselling kids’ books, how to nurture an idea

Trending nationally.

• After American Airlines blamed 9-year-old girl for being secretly filmed, airline calls court filing ‘an error’
• Doctor gets prison for health care fraud. He sold $1M+ in drugs, wanted to ‘hire a hitman’
• Couple stranded in Brazil with premature newborn finally ‘able to get our little guy home’
• City councilmembers urge Eric Adams to rescind Diddy’s key to the city
• 4 epic waterfall road trip itineraries in Colorado