Introduce the topic.
Provide background information.
Present the thesis statement or main argument.
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An argumentative essay presents a specific claim or argument and supports it with evidence and reasoning. Here’s an outline for an argumentative essay, along with examples for each section: 3
1. Introduction :
Example: “Did you know that plastic pollution is threatening marine life at an alarming rate?”
Example: “Plastic pollution has become a global environmental concern, with millions of tons of plastic waste entering our oceans yearly.”
Example: “We must take immediate action to reduce plastic usage and implement more sustainable alternatives to protect our marine ecosystem.”
2. Body Paragraphs :
Example: “The first step towards addressing the plastic pollution crisis is reducing single-use plastic consumption.”
Example: “Research shows that plastic straws alone contribute to millions of tons of plastic waste annually, and many marine animals suffer from ingestion or entanglement.”
Example: “Some argue that banning plastic straws is inconvenient for consumers, but the long-term environmental benefits far outweigh the temporary inconvenience.”
Example: “Having addressed the issue of single-use plastics, the focus must now shift to promoting sustainable alternatives.”
3. Counterargument Paragraph :
Example: “While some may argue that individual actions cannot significantly impact global plastic pollution, the cumulative effect of collective efforts must be considered.”
Example: “However, individual actions, when multiplied across millions of people, can substantially reduce plastic waste. Small changes in behavior, such as using reusable bags and containers, can have a significant positive impact.”
4. Conclusion :
Example: “In conclusion, adopting sustainable practices and reducing single-use plastic is crucial for preserving our oceans and marine life.”
Example: “It is our responsibility to make environmentally conscious choices and advocate for policies that prioritize the health of our planet. By collectively embracing sustainable alternatives, we can contribute to a cleaner and healthier future.”
A claim is a statement or proposition a writer puts forward with evidence to persuade the reader. 4 Here are some common types of argument claims, along with examples:
Understanding these argument claims can help writers construct more persuasive and well-supported arguments tailored to the specific nature of the claim.
If you’re wondering how to start an argumentative essay, here’s a step-by-step guide to help you with the argumentative essay format and writing process.
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Here are eight strategies to craft a compelling argumentative essay:
Let’s consider a sample of argumentative essay on how social media enhances connectivity:
In the digital age, social media has emerged as a powerful tool that transcends geographical boundaries, connecting individuals from diverse backgrounds and providing a platform for an array of voices to be heard. While critics argue that social media fosters division and amplifies negativity, it is essential to recognize the positive aspects of this digital revolution and how it enhances connectivity by providing a platform for diverse voices to flourish. One of the primary benefits of social media is its ability to facilitate instant communication and connection across the globe. Platforms such as Facebook, Twitter, and Instagram break down geographical barriers, enabling people to establish and maintain relationships regardless of physical location and fostering a sense of global community. Furthermore, social media has transformed how people stay connected with friends and family. Whether separated by miles or time zones, social media ensures that relationships remain dynamic and relevant, contributing to a more interconnected world. Moreover, social media has played a pivotal role in giving voice to social justice movements and marginalized communities. Movements such as #BlackLivesMatter, #MeToo, and #ClimateStrike have gained momentum through social media, allowing individuals to share their stories and advocate for change on a global scale. This digital activism can shape public opinion and hold institutions accountable. Social media platforms provide a dynamic space for open dialogue and discourse. Users can engage in discussions, share information, and challenge each other’s perspectives, fostering a culture of critical thinking. This open exchange of ideas contributes to a more informed and enlightened society where individuals can broaden their horizons and develop a nuanced understanding of complex issues. While criticisms of social media abound, it is crucial to recognize its positive impact on connectivity and the amplification of diverse voices. Social media transcends physical and cultural barriers, connecting people across the globe and providing a platform for marginalized voices to be heard. By fostering open dialogue and facilitating the exchange of ideas, social media contributes to a more interconnected and empowered society. Embracing the positive aspects of social media allows us to harness its potential for positive change and collective growth.
Writing a winning argumentative essay not only showcases your ability to critically analyze a topic but also demonstrates your skill in persuasively presenting your stance backed by evidence. Achieving this level of writing excellence can be time-consuming. This is where Paperpal, your AI academic writing assistant, steps in to revolutionize the way you approach argumentative essays. Here’s a step-by-step guide on how to use Paperpal to write your essay:
Paperpal not only simplifies the essay writing process but also ensures your argumentative essay is persuasive, well-structured, and academically rigorous. Sign up today and transform how you write argumentative essays.
The length of an argumentative essay can vary, but it typically falls within the range of 1,000 to 2,500 words. However, the specific requirements may depend on the guidelines provided.
You might write an argumentative essay when: 1. You want to convince others of the validity of your position. 2. There is a controversial or debatable issue that requires discussion. 3. You need to present evidence and logical reasoning to support your claims. 4. You want to explore and critically analyze different perspectives on a topic.
Argumentative Essay: Purpose : An argumentative essay aims to persuade the reader to accept or agree with a specific point of view or argument. Structure : It follows a clear structure with an introduction, thesis statement, body paragraphs presenting arguments and evidence, counterarguments and refutations, and a conclusion. Tone : The tone is formal and relies on logical reasoning, evidence, and critical analysis. Narrative/Descriptive Essay: Purpose : These aim to tell a story or describe an experience, while a descriptive essay focuses on creating a vivid picture of a person, place, or thing. Structure : They may have a more flexible structure. They often include an engaging introduction, a well-developed body that builds the story or description, and a conclusion. Tone : The tone is more personal and expressive to evoke emotions or provide sensory details.
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Published on July 24, 2020 by Jack Caulfield . Revised on July 23, 2023.
An argumentative essay expresses an extended argument for a particular thesis statement . The author takes a clearly defined stance on their subject and builds up an evidence-based case for it.
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When do you write an argumentative essay, approaches to argumentative essays, introducing your argument, the body: developing your argument, concluding your argument, other interesting articles, frequently asked questions about argumentative essays.
You might be assigned an argumentative essay as a writing exercise in high school or in a composition class. The prompt will often ask you to argue for one of two positions, and may include terms like “argue” or “argument.” It will frequently take the form of a question.
The prompt may also be more open-ended in terms of the possible arguments you could make.
At university, the vast majority of essays or papers you write will involve some form of argumentation. For example, both rhetorical analysis and literary analysis essays involve making arguments about texts.
In this context, you won’t necessarily be told to write an argumentative essay—but making an evidence-based argument is an essential goal of most academic writing, and this should be your default approach unless you’re told otherwise.
At a university level, all the prompts below imply an argumentative essay as the appropriate response.
Your research should lead you to develop a specific position on the topic. The essay then argues for that position and aims to convince the reader by presenting your evidence, evaluation and analysis.
An argumentative essay should be objective in its approach; your arguments should rely on logic and evidence, not on exaggeration or appeals to emotion.
There are many possible approaches to argumentative essays, but there are two common models that can help you start outlining your arguments: The Toulmin model and the Rogerian model.
The Toulmin model consists of four steps, which may be repeated as many times as necessary for the argument:
The Toulmin model is a common approach in academic essays. You don’t have to use these specific terms (grounds, warrants, rebuttals), but establishing a clear connection between your claims and the evidence supporting them is crucial in an argumentative essay.
Say you’re making an argument about the effectiveness of workplace anti-discrimination measures. You might:
The Rogerian model also consists of four steps you might repeat throughout your essay:
This model builds up a clear picture of both sides of an argument and seeks a compromise. It is particularly useful when people tend to disagree strongly on the issue discussed, allowing you to approach opposing arguments in good faith.
Say you want to argue that the internet has had a positive impact on education. You might:
You don’t necessarily have to pick one of these models—you may even use elements of both in different parts of your essay—but it’s worth considering them if you struggle to structure your arguments.
Regardless of which approach you take, your essay should always be structured using an introduction , a body , and a conclusion .
Like other academic essays, an argumentative essay begins with an introduction . The introduction serves to capture the reader’s interest, provide background information, present your thesis statement , and (in longer essays) to summarize the structure of the body.
Hover over different parts of the example below to see how a typical introduction works.
The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.
The body of an argumentative essay is where you develop your arguments in detail. Here you’ll present evidence, analysis, and reasoning to convince the reader that your thesis statement is true.
In the standard five-paragraph format for short essays, the body takes up three of your five paragraphs. In longer essays, it will be more paragraphs, and might be divided into sections with headings.
Each paragraph covers its own topic, introduced with a topic sentence . Each of these topics must contribute to your overall argument; don’t include irrelevant information.
This example paragraph takes a Rogerian approach: It first acknowledges the merits of the opposing position and then highlights problems with that position.
Hover over different parts of the example to see how a body paragraph is constructed.
A common frustration for teachers is students’ use of Wikipedia as a source in their writing. Its prevalence among students is not exaggerated; a survey found that the vast majority of the students surveyed used Wikipedia (Head & Eisenberg, 2010). An article in The Guardian stresses a common objection to its use: “a reliance on Wikipedia can discourage students from engaging with genuine academic writing” (Coomer, 2013). Teachers are clearly not mistaken in viewing Wikipedia usage as ubiquitous among their students; but the claim that it discourages engagement with academic sources requires further investigation. This point is treated as self-evident by many teachers, but Wikipedia itself explicitly encourages students to look into other sources. Its articles often provide references to academic publications and include warning notes where citations are missing; the site’s own guidelines for research make clear that it should be used as a starting point, emphasizing that users should always “read the references and check whether they really do support what the article says” (“Wikipedia:Researching with Wikipedia,” 2020). Indeed, for many students, Wikipedia is their first encounter with the concepts of citation and referencing. The use of Wikipedia therefore has a positive side that merits deeper consideration than it often receives.
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An argumentative essay ends with a conclusion that summarizes and reflects on the arguments made in the body.
No new arguments or evidence appear here, but in longer essays you may discuss the strengths and weaknesses of your argument and suggest topics for future research. In all conclusions, you should stress the relevance and importance of your argument.
Hover over the following example to see the typical elements of a conclusion.
The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.
If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!
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An argumentative essay tends to be a longer essay involving independent research, and aims to make an original argument about a topic. Its thesis statement makes a contentious claim that must be supported in an objective, evidence-based way.
An expository essay also aims to be objective, but it doesn’t have to make an original argument. Rather, it aims to explain something (e.g., a process or idea) in a clear, concise way. Expository essays are often shorter assignments and rely less on research.
At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).
Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.
The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .
The majority of the essays written at university are some sort of argumentative essay . Unless otherwise specified, you can assume that the goal of any essay you’re asked to write is argumentative: To convince the reader of your position using evidence and reasoning.
In composition classes you might be given assignments that specifically test your ability to write an argumentative essay. Look out for prompts including instructions like “argue,” “assess,” or “discuss” to see if this is the goal.
If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.
Caulfield, J. (2023, July 23). How to Write an Argumentative Essay | Examples & Tips. Scribbr. Retrieved September 3, 2024, from https://www.scribbr.com/academic-essay/argumentative-essay/
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In a bustling university town, there lived a student named Alex. Popular for creativity and wit, one challenge seemed insurmountable for Alex– the dreaded argumentative essay!
One gloomy afternoon, as the rain tapped against the window pane, Alex sat at his cluttered desk, staring at a blank document on the computer screen. The assignment loomed large: a 350-600-word argumentative essay on a topic of their choice . With a sigh, he decided to seek help of mentor, Professor Mitchell, who was known for his passion for writing.
Entering Professor Mitchell’s office was like stepping into a treasure of knowledge. Bookshelves lined every wall, faint aroma of old manuscripts in the air and sticky notes over the wall. Alex took a deep breath and knocked on his door.
“Ah, Alex,” Professor Mitchell greeted with a warm smile. “What brings you here today?”
Alex confessed his struggles with the argumentative essay. After hearing his concerns, Professor Mitchell said, “Ah, the argumentative essay! Don’t worry, Let’s take a look at it together.” As he guided Alex to the corner shelf, Alex asked,
Table of Contents
The professor replied, “An argumentative essay is a type of academic writing that presents a clear argument or a firm position on a contentious issue. Unlike other forms of essays, such as descriptive or narrative essays, these essays require you to take a stance, present evidence, and convince your audience of the validity of your viewpoint with supporting evidence. A well-crafted argumentative essay relies on concrete facts and supporting evidence rather than merely expressing the author’s personal opinions . Furthermore, these essays demand comprehensive research on the chosen topic and typically follows a structured format consisting of three primary sections: an introductory paragraph, three body paragraphs, and a concluding paragraph.”
He continued, “Argumentative essays are written in a wide range of subject areas, reflecting their applicability across disciplines. They are written in different subject areas like literature and philosophy, history, science and technology, political science, psychology, economics and so on.
Alex asked,
The professor answered, “Argumentative essays are often assigned in academic settings, but they can also be written for various other purposes, such as editorials, opinion pieces, or blog posts. Some situations to write argumentative essays include:
In school or college, teachers may assign argumentative essays as part of coursework. It help students to develop critical thinking and persuasive writing skills .
Argumentative essays can serve as the basis for debates or discussions in academic or competitive settings. Moreover, they provide a structured way to present and defend your viewpoint.
Newspapers, magazines, and online publications often feature opinion pieces that present an argument on a current issue or topic to influence public opinion.
In government and policy-related fields, argumentative essays are used to propose and defend specific policy changes or solutions to societal problems.
Before delivering a persuasive speech, it’s common to prepare an argumentative essay as a foundation for your presentation.
Regardless of the context, an argumentative essay should present a clear thesis statement , provide evidence and reasoning to support your position, address counterarguments, and conclude with a compelling summary of your main points. The goal is to persuade readers or listeners to accept your viewpoint or at least consider it seriously.”
Handing over a book, the professor continued, “Take a look on the elements or structure of an argumentative essay.”
An argumentative essay comprises five essential components:
Claim in argumentative writing is the central argument or viewpoint that the writer aims to establish and defend throughout the essay. A claim must assert your position on an issue and must be arguable. It can guide the entire argument.
Evidence must consist of factual information, data, examples, or expert opinions that support the claim. Also, it lends credibility by strengthening the writer’s position.
Presenting a counterclaim demonstrates fairness and awareness of alternative perspectives.
After presenting the counterclaim, the writer refutes it by offering counterarguments or providing evidence that weakens the opposing viewpoint. It shows that the writer has considered multiple perspectives and is prepared to defend their position.
The format of an argumentative essay typically follows the structure to ensure clarity and effectiveness in presenting an argument.
Here’s a step-by-step guide on how to write an argumentative essay:
Remember that the specific requirements for formatting an argumentative essay may vary depending on your instructor’s guidelines or the citation style you’re using (e.g., APA, MLA, Chicago). Always check the assignment instructions or style guide for any additional requirements or variations in formatting.
Did you understand what Prof. Mitchell explained Alex? Check it now!
Prof. Mitchell continued, “An argumentative essay can adopt various approaches when dealing with opposing perspectives. It may offer a balanced presentation of both sides, providing equal weight to each, or it may advocate more strongly for one side while still acknowledging the existence of opposing views.” As Alex listened carefully to the Professor’s thoughts, his eyes fell on a page with examples of argumentative essay.
Alex picked the book and read the example. It helped him to understand the concept. Furthermore, he could now connect better to the elements and steps of the essay which Prof. Mitchell had mentioned earlier. Aren’t you keen to know how an argumentative essay should be like? Here is an example of a well-crafted argumentative essay , which was read by Alex. After Alex finished reading the example, the professor turned the page and continued, “Check this page to know the importance of writing an argumentative essay in developing skills of an individual.”
After understanding the benefits, Alex was convinced by the ability of the argumentative essays in advocating one’s beliefs and favor the author’s position. Alex asked,
Prof. Mitchell answered, “Argumentative essays differ from other types of essays primarily in their purpose, structure, and approach in presenting information. Unlike expository essays, argumentative essays persuade the reader to adopt a particular point of view or take a specific action on a controversial issue. Furthermore, they differ from descriptive essays by not focusing vividly on describing a topic. Also, they are less engaging through storytelling as compared to the narrative essays.
Alex said, “Given the direct and persuasive nature of argumentative essays, can you suggest some strategies to write an effective argumentative essay?
Turning the pages of the book, Prof. Mitchell replied, “Sure! You can check this infographic to get some tips for writing an argumentative essay.”
As days turned into weeks, Alex diligently worked on his essay. He researched, gathered evidence, and refined his thesis. It was a long and challenging journey, filled with countless drafts and revisions.
Finally, the day arrived when Alex submitted their essay. As he clicked the “Submit” button, a sense of accomplishment washed over him. He realized that the argumentative essay, while challenging, had improved his critical thinking and transformed him into a more confident writer. Furthermore, Alex received feedback from his professor, a mix of praise and constructive criticism. It was a humbling experience, a reminder that every journey has its obstacles and opportunities for growth.
An argumentative essay can be written as follows- 1. Choose a Topic 2. Research and Collect Evidences 3. Develop a Clear Thesis Statement 4. Outline Your Essay- Introduction, Body Paragraphs and Conclusion 5. Revise and Edit 6. Format and Cite Sources 7. Final Review
One must choose a clear, concise and specific statement as a claim. It must be debatable and establish your position. Avoid using ambiguous or unclear while making a claim. To strengthen your claim, address potential counterarguments or opposing viewpoints. Additionally, use persuasive language and rhetoric to make your claim more compelling
Starting an argument essay effectively is crucial to engage your readers and establish the context for your argument. Here’s how you can start an argument essay are: 1. Begin With an Engaging Hook 2. Provide Background Information 3. Present Your Thesis Statement 4. Briefly Outline Your Main 5. Establish Your Credibility
The key features of an argumentative essay are: 1. Clear and Specific Thesis Statement 2. Credible Evidence 3. Counterarguments 4. Structured Body Paragraph 5. Logical Flow 6. Use of Persuasive Techniques 7. Formal Language
An argumentative essay typically consists of the following main parts or sections: 1. Introduction 2. Body Paragraphs 3. Counterargument and Rebuttal 4. Conclusion 5. References (if applicable)
The main purpose of an argumentative essay is to persuade the reader to accept or agree with a particular viewpoint or position on a controversial or debatable topic. In other words, the primary goal of an argumentative essay is to convince the audience that the author's argument or thesis statement is valid, logical, and well-supported by evidence and reasoning.
Great article! The topic is simplified well! Keep up the good work
Excellent article! provides comprehensive and practical guidance for crafting compelling arguments. The emphasis on thorough research and clear thesis statements is particularly valuable. To further enhance your strategies, consider recommending the use of a counterargument paragraph. Addressing and refuting opposing viewpoints can strengthen your position and show a well-rounded understanding of the topic. Additionally, engaging with a community like ATReads, a writers’ social media, can provide valuable feedback and support from fellow writers. Thanks for sharing these insightful tips!
wow incredible ! keep up the good work
I love it thanks for the guidelines
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An argumentative essay is a genre of academic writing that investigates different sides of a particular issue. Its central purpose is to inform the readers rather than expressively persuade them. Thus, it is crucial to differentiate between argumentative and persuasive essays.
While composing an argumentative essay, the students have to demonstrate their research and analytical skills. The secret of a successful paper lies behind strong arguments and counterarguments. So, the writer should focus on facts and data rather than personal values and beliefs.
Besides, a good argumentative essay should be structured appropriately:
Are you still wondering what an argumentative essay is and how to write it? Check out the sections below prepared by our experts . Here, you can find the most valuable info, helpful tips, and useful examples.
📋 toulmin strategy, 🗣️ rogerian strategy, ✒️ fill in the blanks, 🔍 edit and proofread, 🔗 references, 📌 argumentative essay in a nutshell.
Are you trying to figure out what an argumentative essay is? It’s a type of academic paper that covers both sides of a given issue. An author can decide whether they aim to present both sides equally or support one side more dynamically.
One of the mistakes among students is the confusion of argumentative and persuasive essays . Do you want to figure out the differences? Take a look at the following table.
Argumentative Essay | Persuasive essay | |
---|---|---|
Useful info, credible facts, relevant reasons, appropriate evidence. | The mix of data, personal opinion, and emotions. | |
Presenting credible resources to validate your claims and counterclaims. | Providing data from reputable sources, along with your feelings about the given issue, to persuade your reader. |
Before writing an argument essay, it would be helpful to choose an appropriate model to rely on. There are three strategies to consider: Classical, Toulmin, and Rogerian.
Look at the following sections and choose the most suitable one for you.
Are you wondering how to write an argumentative essay? Consider using the classical approach. It is the most popular way of composing an argumentative paper.
Under the classical strategy, the author has to follow these rules:
It is up to the audience to decide whether your position is right or wrong. Yet, you should try to convince the readers of the effectiveness of your opinion.
Usually, the classical argument paper is structured in the following way:
Toulmin strategy is the most suitable for the discussion of controversial issues. This model aims to find common ground through clear logic and valid evidence. Besides, the Toulmin strategy eliminates unnecessary things and limits the points to agree upon.
An argumentative essay written by the Toulmin model includes the following elements:
Like the Toulmin approach, Rogerian strategy attempts to find common ground between two sides of one issue. However, the technique is slightly different.
The Rogerian model is often used in highly controversial debates when the parties do not accept each other’s position. Thus, the given strategy focuses on finding the agreement by proving the validity of the opposing arguments.
Below, you can find the primary outline for the Rogerian argumentative essay:
Before working on your essay, carefully read the assignment. Make sure you understand all the instructor’s requirements and the purpose of the paper.
After that, start composing your argumentative essay. Check out the following sections. We have a lot of insightful info to share with you!
The first step of writing an argumentative paper is an in-depth investigation of the topic. To validate your arguments, you have to refer to credible resources. The essay will look more professional if you use reliable sources in it.
To research like a professional , do the following:
The majority of students tend to underestimate the power of outlining. Don’t do this! An argumentative essay outline is a helpful tool for planning, structuring, and composing.
Firstly , a well-developed outline helps the writer to put all their thoughts in an appropriate order. None of the essential points will be lost if the student plans the essay before writing.
Secondly , it lets the writer figure out what evidence suits what argument most. Before writing, draft your essay first. Put examples, facts, etc. in the right parts of the paper. Then, write the entire text.
Thirdly , an outline provides a perfect opportunity to change the essay’s parts without rewriting the paper. Are you unsure of specific details? Not a problem. Change them in the outline without ruining the text.
There are essential elements that your outline should contain. Check out the following section to see them.
How to start an argumentative essay? First and foremost, include an argumentative essay introduction in your outline.
This part should grab the readers’ attention from the first words. Thus, put enough effort into composing a compelling hook . What can it be? An impressive statistic or an exciting fact? Be creative – decide yourself! But make sure that your intro is catchy enough.
After the hook, introduce your topic’s general background . Prove the readers the significance of your issue and gradually come to the thesis statement .
The concept of studying abroad is becoming increasingly popular in both developed and developing countries. Students around the globe strive to explore the world and broaden their minds, and studying in a foreign country is an excellent opportunity to do so. Such experience may be extremely beneficial because meeting new people and discovering foreign cultures help students to gain valuable knowledge and see the world from a new perspective. However, while presenting significant opportunities for personal growth, it may also bring about some challenges.
A thesis is an essential part of your argumentative essay. It should state your position regarding the issue clearly and concisely. Avoid general statements, vague words, and be as specific and possible. Your thesis statement should guide the readers throughout the main points of the paper.
The location of the thesis in the essay plays a crucial role. The most appropriate place for it is the last sentence of the introductory paragraph.
Although students face difficulties such as loneliness while studying abroad, it is a worthy experience to introduce them to new knowledge, people, and culture and promote their independence.
The body of your paper is supposed to develop your position, provide valid evidence and examples. Each paragraph has to focus only on one idea. This will ensure the logical structure of your argumentative essay.
A body paragraph should start from the topic sentence and end with the concluding sentence . Such a frame around every section will make your readers stay concentrated on your ideas and get your opinion.
Each body paragraph should include an argument (or a counterargument) with supporting evidence. Get your proof from credible sources and ensure that it directly corresponds to the point.
An example of a topic sentence :
The benefits of education abroad are almost innumerable, prominent examples being gaining new knowledge, making friends with people who have different mindsets, and discovering new cultures.
An example of a concluding sentence:
Participants of student exchange programs usually return more driven and eager to develop both themselves and their country.
A conclusion plays a critical role in understanding the entire paper. It summarizes the body and leaves the final impression. Besides, it may push the readers on further investigation of the issue.
One more tip:
To sum up, studying abroad is beneficial as it helps a person evolve and perceive a world from new perspectives. It is an opportunity for a participant to explore the world, meet new people, gain valuable knowledge and experience, and broaden their horizons. Education abroad might pose problems like homesickness, loneliness, and trouble with getting accustomed to a new environment. However, all of them can be easily overcome if a student is flexible and eager to become autonomous and independent.
The list of references is a crucial part of any argumentative essay. It should contain all the sources the writer uses in the paper.
Before organizing your reference list , double-check your argumentative essay format. Is it written in MLA, APA, or maybe in Chicago style? How many references does the professor expect you to include? What kind of sources are you required to use?
After figuring out these issues, move to the format requirements of the writing style you use for your paper. The most popular ones are APA (7th edition), MLA, and ChicagoAD (author-date) styles. Below, you can find the examples of a reference for the same book in different formatting styles.
Style | |
---|---|
Structure | Last name, First initial. Middle initial. (Year). Publisher. |
Example | Clifton, L. (1996). . Copper Canyon Press. |
Style | |
---|---|
Structure | Last Name, First Name. Publisher, Publication Date. |
Example | Clifton, Lucille. . Copper Canyon Press, 1996. |
Style | |
---|---|
Structure | Author’s Last Name, First Name. Year of Publication. Publisher’s Location: Publisher’s Name. |
Example | Clifton, Lucille. 1993. . Washington: Copper Canyon Press. |
Did you develop a good outline? Congratulations! You are almost done with the essay. Now, you need to fill in the blanks and create a final version of your paper. Here is where you need to demonstrate a high level of your writing skills.
The final step of your writing process is editing and proofreading. Although it is not that energy and time consuming, it still plays a critical role in the work’s success.
While writing your argumentative paper, plan your time accordingly. This will provide you with an opportunity to polish your essay before submitting it. And take a look at our checklist and always use it to improve your papers:
It is up to you to decide how many parts to include in your essay. However, the 5 paragraph structure is the most appropriate model for an argumentative paper. So, write an introduction, a conclusion, and three body paragraphs.
The pronoun “you” is acceptable for informal writing. Yet, in academic papers, avoid using the second person. The same situation is with the first person. Generally, academic papers require the use of the third person.
A hook aims to grab the readers’ attention. Thus, you could start your essay with an interesting fact about your issue. Another way to create a catchy hook is to prove the audience the relatability of your topic. Make the readers want to explore your essay by demonstrating the significance of your issue.
Yes, you can. A question might become a compelling hook. Just make sure that it is profound, thought-provocative, and concise. A too broad or complicated question will only confuse your readers.
A title is an essential part of the essay since it causes the first impression. While selecting a heading, take into consideration the following points:
1. The title must be catchy.
2. It has to be not too long (5-12 words).
3. The title has to reflect the topic of the paper.
4. It should not be too complicated: the simpler – the better.
Thank you for visiting our page! We hope the information was helpful and insightful. Do you have friends who seek help with writing an argumentative essay? Share our article with them. And don’t forget to leave your comments!
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What if I say, “Subscribe to our email newsletter at the end of the article?” Probably, you’ll skip it and forget when reaching the subscription button. Why? Because a compelling call to action is not only about using action words. CTAs should appear at the right place and contain the right words to lead to conversion.
A CTA is a suggestion to people to perform a certain action: subscribe, download an ebook, schedule a call, etc. Website owners place them in various parts of the page, depending on the goals, such as:
How should you arrange CTAs to encourage the audience to do what’s expected? This post will enumerate some helpful tips for successful call-to-action writing and show real-world examples from various spheres.
Image credit: Freepik
Choose the right action verb.
CTAs usually appear precisely at the end of the message. It’s the last opportunity to reach out to consumers and point them in the right direction on their purchase journey. Where can you see them? On buttons, ads, banners, pop-ups, slide-ins, or at the end of videos. In any case, you have limited space for them. That’s why the CTA should be short, concise, and punchy.
Use a command verb at the beginning of the CTA copy. Compare the following variants and think of what will be more effective:
The first option is the clear winner because it tells the audience what to do. Remember that a strong call to action eliminates as much thought as possible. Choose the needed verb to match your situation and purpose, such as:
Another crucial component of call-to-action writing is power words . These are words that appeal to emotions and trigger the desire to click. While action verbs tell readers what to do and what will happen after clicking a link, power words subtly nudge people to the desired page. They rely on people’s emotions as a motivation to proceed, such as:
A strong CTA is the one people feel , not just comprehend. For example, “Secure your spot for the concert of a lifetime now,” will elicit a different response from viewers than, “Get your tickets for the concert now!” due to phrases like “lifetime” and “secure”. Another way to evoke enthusiasm is to leverage punctuation like an ellipsis or an exclamation mark.
As most purchases are emotional rather than rational, another motivator can be a fear of missing out (FOMO). It’s one of the most widely-used tactics in e-commerce, where sellers show the number of remaining goods or the time left until the discount expires. So you can do it in the CTA.
The more people think, the less likely they will buy, remember? A sense of urgency/scarcity encourages people to act without much consideration. You can also find FOMO in social proof. If someone uses this product or service, others will be interested in joining the crowd. You can employ this idea in the CTA. Find a problem that your audience is experiencing. Emphasize it, show people they are not alone, and provide a solution.
There is hardly anything more persuasive than a benefit . It works as simply as suggesting some perks for clicking the button. In other words, what are consumers going to gain from it? Will it enable people to perform their jobs more effectively, get in shape, or save money? You can add a tangible benefit like a discount or promotion. To show readers the value of clicking, start the CTA with words like “save” or “redeem” like “Save 15% by calling today!”
Or you can combine a USP and CTA in a single statement to persuade potential customers to take action. By highlighting what makes your product or service unique and motivating the user to take a specific action in line with that USP, you can increase the chances of converting them into leads or customers. Here’s an example of a USP/CTA mash-up:
“Get the best deals on luxury vacations - Book now and save 50%!”
Here you mention the action you expect users to perform (“ book now” ) and bring up a reason to do it ( “save 50%” ).
Personalization is one of the easiest ways to elicit emotions. It shows users that you value them and take a genuine interest in guiding them through the purchase journey smoothly. That’s why personalized CTAs can be so effective. According to Hubspot, tailored CTAs outperform standard CTAs by 202% .
Suppose a new website visitor, John, adds some products to the cart but leaves without buying them. You can show an exit-intent pop-up before he closes the tab with a personalized advertising call to action, such as: “John, get 10% off your first purchase! Plus, free shipping on orders over $50. Shop now and start saving!”
But if it was your existing customer, Rebecca, you could show her another pop-up, such as: “Welcome back, Rebecca! As a valued customer, we’d like to offer you 15% off your next purchase. Take advantage of this exclusive offer by making your purchase right away!”
Consider your audience when crafting your message, and address them specifically. You can segment people by age, gender, profession, level of proficiency in using your software, and other traits to offer the most relevant products and services.
Apart from writing a tailored message in your CTA, personalization can also be achieved by using new tools for sales documents creation. If you go with an interactive sales deck or proposal, you can add an impactful CTA by embedding your own calendar in the message, so that your potential customer can book their next meeting simply by reading your proposal.
Numbers catch the readers’ attention because they stand out on the page with text. So it’s another way to persuade people to click. Numbers also provide information that audiences want, like phone numbers, pricing, or advantages. For example, “Learn a new language in just 30 days with our intensive course.” It’s easy to spot the numbers, so viewers will immediately grasp the possible advantages of responding to your CTA.
You can also include a price in the ad copy and CTA. Why should you do it? On the one hand, you may scare away users from clicking the button and reading more about the product. On the other, if people deliberately respond to the ad knowing about your pricing, it shows their interest in the offer. It reduces the chances of bouncing from the landing page, increasing the return on ad spend.
Calls to action are tricky since you won’t know how effective they are until you put them to the test in real life. An idea that seems terrific on paper may not work well in practice. Thus, you need to understand why the CTA performs poorly and what doesn’t appeal to viewers. But how do you determine the need to change something? Through A/B testing.
A CTA is one of the most accessible and suitable page elements for the A/B test. A small change in word choice can have a significant impact. A/B testing lets you find the best option not only in terms of wording but also in placement, colors, size, etc.
Now that we know the best practices for organizing CTAs, let’s examine how different companies do it. We’ll analyze call-to-action examples of online stores, SaaS companies, and nonprofit organizations.
Screenshot taken on the official Converse website
The first example under consideration is from Converse, a renowned lifestyle brand. The company uses several tips mentioned above:
Screenshot taken on Ulster Weavers
In this example from Ulster Weavers, we see the emphasis on FOMO. The bag is at a lower price, but only one item is available, so the retailer leaves us less time to think but to click the “Add to Cart” or “Buy it now” button.
Screenshot taken on the official Kusmi Tea website
Kusmi Tea decided to play with words and use the CTA “Enjoy now” instead of a basic “Click here” or “Shop now”. Don’t be afraid to get creative, as Kusmi Tea does in this screenshot. You can also notice that there is a lot of space around the button. This trick and the contrasting black color on the orange background make the CTA more visible.
Screenshot taken on the official Salesforce website
Here we can see several CTAs. Salesforce directs the viewer’s attention to them in the following ways:
Screenshot taken on the official Time Doctor website
When adding creativity to your CTA, be careful with misleading users. For example, the screenshot from Time Doctor illustrates two CTAs on the exit-intent pop-up:
Unfortunately, they lack information about what will happen after choosing each. While you may guess the second button will close the pop-up, the first one may be confusing. Will I schedule a call, download the app, or get to the checkout page? No idea.
Screenshot taken on the official Exabytes website
This screenshot from Exabytes demonstrates a personalized approach. The CTA contains a personal pronoun, “My”, creating a sense of ownership and exclusivity in the customer’s mind.
Elevation church.
Screenshot taken from the newsletter from the official Elevation Church website
It’s an email from Elevation Church. We can see that the organization displayed creativity in its “READY. SET. SHOP” advertising call to action. What may be the reason for that? It can be a powerful way to reach younger generations and differentiate an email from other generic promotions.
Screenshot taken on the official African Wildlife Foundation website
Another nonprofit with impactful calls to action is African Wildlife Foundation. They are one of the first things you notice on the page. CTAs are concise and inspire supporters to learn more about the organization or donate immediately.
Calls to action are indispensable elements of web forms , ad campaigns, emails, and social media content. What are the tips for designing them? We’ve looked at the top seven strategies, including:
These tips will help you amplify your conversion rates and find the key to your audience.
Related posts.
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General Education
If there’s one writing skill you need to have in your toolkit for standardized tests, AP exams, and college-level writing, it’s the ability to make a persuasive argument. Effectively arguing for a position on a topic or issue isn’t just for the debate team— it’s for anyone who wants to ace the essay portion of an exam or make As in college courses.
To give you everything you need to know about how to write an argumentative essay , we’re going to answer the following questions for you:
By the end of this article, you’ll be prepped and ready to write a great argumentative essay yourself!
Now, let’s break this down.
An argumentative essay is a type of writing that presents the writer’s position or stance on a specific topic and uses evidence to support that position. The goal of an argumentative essay is to convince your reader that your position is logical, ethical, and, ultimately, right . In argumentative essays, writers accomplish this by writing:
Introduction, body paragraphs, and a conclusion: these are the main sections of an argumentative essay. Those probably sound familiar. Where does arguing come into all of this, though? It’s not like you’re having a shouting match with your little brother across the dinner table. You’re just writing words down on a page!
...or are you? Even though writing papers can feel like a lonely process, one of the most important things you can do to be successful in argumentative writing is to think about your argument as participating in a larger conversation . For one thing, you’re going to be responding to the ideas of others as you write your argument. And when you’re done writing, someone—a teacher, a professor, or exam scorer—is going to be reading and evaluating your argument.
If you want to make a strong argument on any topic, you have to get informed about what’s already been said on that topic . That includes researching the different views and positions, figuring out what evidence has been produced, and learning the history of the topic. That means—you guessed it!—argumentative essays almost always require you to incorporate outside sources into your writing.
Argumentative essays are different from other types of essays for one main reason: in an argumentative essay, you decide what the argument will be . Some types of essays, like summaries or syntheses, don’t want you to show your stance on the topic—they want you to remain unbiased and neutral.
In argumentative essays, you’re presenting your point of view as the writer and, sometimes, choosing the topic you’ll be arguing about. You just want to make sure that that point of view comes across as informed, well-reasoned, and persuasive.
Another thing about argumentative essays: they’re often longer than other types of essays. Why, you ask? Because it takes time to develop an effective argument. If your argument is going to be persuasive to readers, you have to address multiple points that support your argument, acknowledge counterpoints, and provide enough evidence and explanations to convince your reader that your points are valid.
The first step to writing an argumentative essay deciding what to write about! Choosing a topic for your argumentative essay might seem daunting, though. It can feel like you could make an argument about anything under the sun. For example, you could write an argumentative essay about how cats are way cooler than dogs, right?
It’s not quite that simple . Here are some strategies for choosing a topic that serves as a solid foundation for a strong argument.
First, you want to make sure the topic you choose allows you to make a claim that can be supported by evidence that’s considered credible and appropriate for the subject matter ...and, unfortunately, your personal opinions or that Buzzfeed quiz you took last week don’t quite make the cut.
Some topics—like whether cats or dogs are cooler—can generate heated arguments, but at the end of the day, any argument you make on that topic is just going to be a matter of opinion. You have to pick a topic that allows you to take a position that can be supported by actual, researched evidence.
(Quick note: you could write an argumentative paper over the general idea that dogs are better than cats—or visa versa!—if you’re a) more specific and b) choose an idea that has some scientific research behind it. For example, a strong argumentative topic could be proving that dogs make better assistance animals than cats do.)
You also don’t want to make an argument about a topic that’s already a proven fact, like that drinking water is good for you. While some people might dislike the taste of water, there is an overwhelming body of evidence that proves—beyond the shadow of a doubt—that drinking water is a key part of good health.
To avoid choosing a topic that’s either unprovable or already proven, try brainstorming some issues that have recently been discussed in the news, that you’ve seen people debating on social media, or that affect your local community. If you explore those outlets for potential topics, you’ll likely stumble upon something that piques your audience’s interest as well.
Topics that have local, national, or global relevance often also resonate with us on a personal level. Consider choosing a topic that holds a connection between something you know or care about and something that is relevant to the rest of society. These don’t have to be super serious issues, but they should be topics that are timely and significant.
For example, if you are a huge football fan, a great argumentative topic for you might be arguing whether football leagues need to do more to prevent concussions . Is this as “important” an issue as climate change? No, but it’s still a timely topic that affects many people. And not only is this a great argumentative topic: you also get to write about one of your passions! Ultimately, if you’re working with a topic you enjoy, you’ll have more to say—and probably write a better essay .
Another word of caution on choosing a topic for an argumentative paper: while it can be effective to choose a topic that matters to you personally, you also want to make sure you’re choosing a topic that you can keep your cool over. You’ve got to be able to stay unemotional, interpret the evidence persuasively, and, when appropriate, discuss opposing points of view without getting too salty.
In some situations, choosing a topic for your argumentative paper won’t be an issue at all: the test or exam will choose it for you . In that case, you’ve got to do the best you can with what you’re given.
In the next sections, we’re going to break down how to write any argumentative essay —regardless of whether you get to choose your own topic or have one assigned to you! Our expert tips and tricks will make sure that you’re knocking your paper out of the park.
You’ve chosen a topic or, more likely, read the exam question telling you to defend, challenge, or qualify a claim on an assigned topic. What do you do now?
You establish your position on the topic by writing a killer thesis statement ! The thesis statement, sometimes just called “the thesis,” is the backbone of your argument, the north star that keeps you oriented as you develop your main points, the—well, you get the idea.
In more concrete terms, a thesis statement conveys your point of view on your topic, usually in one sentence toward the end of your introduction paragraph . It’s very important that you state your point of view in your thesis statement in an argumentative way—in other words, it should state a point of view that is debatable.
And since your thesis statement is going to present your argument on the topic, it’s the thing that you’ll spend the rest of your argumentative paper defending. That’s where persuasion comes in. Your thesis statement tells your reader what your argument is, then the rest of your essay shows and explains why your argument is logical.
Why does an argumentative essay need a thesis, though? Well, the thesis statement—the sentence with your main claim—is actually the entire point of an argumentative essay. If you don’t clearly state an arguable claim at the beginning of your paper, then it’s not an argumentative essay. No thesis statement = no argumentative essay. Got it?
Other types of essays that you’re familiar with might simply use a thesis statement to forecast what the rest of the essay is going to discuss or to communicate what the topic is. That’s not the case here. If your thesis statement doesn’t make a claim or establish your position, you’ll need to go back to the drawing board.
Here are a couple of examples of thesis statements that aren’t argumentative and thesis statements that are argumentative
The sky is blue.
The thesis statement above conveys a fact, not a claim, so it’s not argumentative.
To keep the sky blue, governments must pass clean air legislation and regulate emissions.
The second example states a position on a topic. What’s the topic in that second sentence? The best way to keep the sky blue. And what position is being conveyed? That the best way to keep the sky blue is by passing clean air legislation and regulating emissions.
Some people would probably respond to that thesis statement with gusto: “No! Governments should not pass clean air legislation and regulate emissions! That infringes on my right to pollute the earth!” And there you have it: a thesis statement that presents a clear, debatable position on a topic.
Here’s one more set of thesis statement examples, just to throw in a little variety:
Spirituality and otherworldliness characterize A$AP Rocky’s portrayals of urban life and the American Dream in his rap songs and music videos.
The statement above is another example that isn’t argumentative, but you could write a really interesting analytical essay with that thesis statement. Long live A$AP! Now here’s another one that is argumentative:
To give students an understanding of the role of the American Dream in contemporary life, teachers should incorporate pop culture, like the music of A$AP Rocky, into their lessons and curriculum.
The argument in this one? Teachers should incorporate more relevant pop culture texts into their curriculum.
This thesis statement also gives a specific reason for making the argument above: To give students an understanding of the role of the American Dream in contemporary life. If you can let your reader know why you’re making your argument in your thesis statement, it will help them understand your argument better.
An actual image of you killing your argumentative essay prompts after reading this article!
Now that you know how to pick a topic for an argumentative essay and how to make a strong claim on your topic in a thesis statement, you’re ready to think about writing the other sections of an argumentative essay. These are the parts that will flesh out your argument and support the claim you made in your thesis statement.
Like other types of essays, argumentative essays typically have three main sections: the introduction, the body, and the conclusion. Within those sections, there are some key elements that a reader—and especially an exam scorer or professor—is always going to expect you to include.
Let’s look at a quick outline of those three sections with their essential pieces here:
Now, there are some key concepts in those sections that you’ve got to understand if you’re going to master how to write an argumentative essay. To make the most of the body section, you have to know how to support your claim (your thesis statement), what evidence and explanations are and when you should use them, and how and when to address opposing viewpoints. To finish strong, you’ve got to have a strategy for writing a stellar conclusion.
This probably feels like a big deal! The body and conclusion make up most of the essay, right? Let’s get down to it, then.
Once you have your topic and thesis, you’re ready for the hard part: actually writing your argument. If you make strategic choices—like the ones we’re about to talk about—writing a strong argumentative essay won’t feel so difficult.
There are three main areas where you want to focus your energy as you develop a strategy for how to write an argumentative essay: supporting your claim—your thesis statement—in your essay, addressing other viewpoints on your topic, and writing a solid conclusion. If you put thought and effort into these three things, you’re much more likely to write an argumentative essay that’s engaging, persuasive, and memorable...aka A+ material.
So you’ve chosen your topic, decided what your position will be, and written a thesis statement. But like we see in comment threads across the Internet, if you make a claim and don’t back it up with evidence, what do people say? “Where’s your proof?” “Show me the facts!” “Do you have any evidence to support that claim?”
Of course you’ve done your research like we talked about. Supporting your claim in your thesis statement is where that research comes in handy.
You can’t just use your research to state the facts, though. Remember your reader? They’re going to expect you to do some of the dirty work of interpreting the evidence for them. That’s why it’s important to know the difference between evidence and explanations, and how and when to use both in your argumentative essay.
Evidence can be material from any authoritative and credible outside source that supports your position on your topic. In some cases, evidence can come in the form of photos, video footage, or audio recordings. In other cases, you might be pulling reasons, facts, or statistics from news media articles, public policy, or scholarly books or journals.
There are some clues you can look for that indicate whether or not a source is credible , such as whether:
This is just a short list of some of the clues that a source is likely a credible one, but just because a source was published by a prestigious press or the authors all have PhDs doesn’t necessarily mean it is the best piece of evidence for you to use to support your argument.
In addition to evaluating the source’s credibility, you’ve got to consider what types of evidence might come across as most persuasive in the context of the argument you’re making and who your readers are. In other words, stepping back and getting a bird’s eye view of the entire context of your argumentative paper is key to choosing evidence that will strengthen your argument.
On some exams, like the AP exams , you may be given pretty strict parameters for what evidence to use and how to use it. You might be given six short readings that all address the same topic, have 15 minutes to read them, then be required to pull material from a minimum of three of the short readings to support your claim in an argumentative essay.
When the sources are handed to you like that, be sure to take notes that will help you pick out evidence as you read. Highlight, underline, put checkmarks in the margins of your exam . . . do whatever you need to do to begin identifying the material that you find most helpful or relevant. Those highlights and check marks might just turn into your quotes, paraphrases, or summaries of evidence in your completed exam essay.
Now you know that taking a strategic mindset toward evidence and explanations is critical to grasping how to write an argumentative essay. Unfortunately, evidence doesn’t speak for itself. While it may be obvious to you, the researcher and writer, how the pieces of evidence you’ve included are relevant to your audience, it might not be as obvious to your reader.
That’s where explanations—or analysis, or interpretations—come in. You never want to just stick some quotes from an article into your paragraph and call it a day. You do want to interpret the evidence you’ve included to show your reader how that evidence supports your claim.
Now, that doesn’t mean you’re going to be saying, “This piece of evidence supports my argument because...”. Instead, you want to comment on the evidence in a way that helps your reader see how it supports the position you stated in your thesis. We’ll talk more about how to do this when we show you an example of a strong body paragraph from an argumentative essay here in a bit.
Understanding how to incorporate evidence and explanations to your advantage is really important. Here’s why: when you’re writing an argumentative essay, particularly on standardized tests or the AP exam, the exam scorers can’t penalize you for the position you take. Instead, their evaluation is going to focus on the way you incorporated evidence and explained it in your essay.
Why would we be making arguments at all if there weren’t multiple views out there on a given topic? As you do research and consider the background surrounding your topic, you’ll probably come across arguments that stand in direct opposition to your position.
Oftentimes, teachers will ask you to “address the opposition” in your argumentative essay. What does that mean, though, to “ address the opposition ?”
Opposing viewpoints function kind of like an elephant in the room. Your audience knows they’re there. In fact, your audience might even buy into an opposing viewpoint and be waiting for you to show them why your viewpoint is better. If you don’t, it means that you’ll have a hard time convincing your audience to buy your argument.
Addressing the opposition is a balancing act: you don’t want to undermine your own argument, but you don’t want to dismiss the validity of opposing viewpoints out-of-hand or ignore them altogether, which can also undermine your argument.
This isn’t the only acceptable approach, but it’s common practice to wait to address the opposition until close to the end of an argumentative essay. But why?
Well, waiting to present an opposing viewpoint until after you’ve thoroughly supported your own argument is strategic. You aren’t going to go into great detail discussing the opposing viewpoint: you’re going to explain what that viewpoint is fairly, but you’re also going to point out what’s wrong with it.
It can also be effective to read the opposition through the lens of your own argument and the evidence you’ve used to support it. If the evidence you’ve already included supports your argument, it probably doesn’t support the opposing viewpoint. Without being too obvious, it might be worth pointing this out when you address the opposition.
It’s common to conclude an argumentative essay by reiterating the thesis statement in some way, either by reminding the reader what the overarching argument was in the first place or by reviewing the main points and evidence that you covered.
You don’t just want to restate your thesis statement and review your main points and call it a day, though. So much has happened since you stated your thesis in the introduction! And why waste a whole paragraph—the very last thing your audience is going to read—on just repeating yourself?
Here’s an approach to the conclusion that can give your audience a fresh perspective on your argument: reinterpret your thesis statement for them in light of all the evidence and explanations you’ve provided. Think about how your readers might read your thesis statement in a new light now that they’ve heard your whole argument out.
That’s what you want to leave your audience with as you conclude your argumentative paper: a brief explanation of why all that arguing mattered in the first place. If you can give your audience something to continue pondering after they’ve read your argument, that’s even better.
One thing you want to avoid in your conclusion, though: presenting new supporting points or new evidence. That can just be confusing for your reader. Stick to telling your reader why the argument you’ve already made matters, and your argument will stick with your reader.
For some aspiring argumentative essay writers, showing is better than telling. To show rather than tell you what makes a strong argumentative essay, we’ve provided three examples of possible body paragraphs for an argumentative essay below.
Think of these example paragraphs as taking on the form of the “Argumentative Point #1 → Evidence —> Explanation —> Repeat” process we talked through earlier. It’s always nice to be able to compare examples, so we’ve included three paragraphs from an argumentative paper ranging from poor (or needs a lot of improvement, if you’re feeling generous), to better, to best.
All of the example paragraphs are for an essay with this thesis statement:
Thesis Statement: In order to most effectively protect user data and combat the spread of disinformation, the U.S. government should implement more stringent regulations of Facebook and other social media outlets.
As you read the examples, think about what makes them different, and what makes the “best” paragraph more effective than the “better” and “poor” paragraphs. Here we go:
Example Body Paragraph: Data mining has affected a lot of people in recent years. Facebook has 2.23 billion users from around the world, and though it would take a huge amount of time and effort to make sure a company as big as Facebook was complying with privacy regulations in countries across the globe, adopting a common framework for privacy regulation in more countries would be the first step. In fact, Mark Zuckerberg himself supports adopting a global framework for privacy and data protection, which would protect more users than before.
First, let’s look at the thesis statement. Ask yourself: does this make a claim that some people might agree with, but others might disagree with?
The answer is yes. Some people probably think that Facebook should be regulated, while others might believe that’s too much government intervention. Also, there are definitely good, reliable sources out there that will help this writer prove their argument. So this paper is off to a strong start!
Unfortunately, this writer doesn’t do a great job proving their thesis in their body paragraph. First, the topic sentence—aka the first sentence of the paragraph—doesn’t make a point that directly supports the position stated in the thesis. We’re trying to argue that government regulation will help protect user data and combat the spread of misinformation, remember? The topic sentence should make a point that gets right at that, instead of throwing out a random fact about data mining.
Second, because the topic sentence isn’t focused on making a clear point, the rest of the paragraph doesn’t have much relevant information, and it fails to provide credible evidence that supports the claim made in the thesis statement. For example, it would be a great idea to include exactly what Mark Zuckerberg said ! So while there’s definitely some relevant information in this paragraph, it needs to be presented with more evidence.
This paragraph is a bit better than the first one, but it still needs some work. The topic sentence is a bit too long, and it doesn’t make a point that clearly supports the position laid out in the thesis statement. The reader already knows that mining user data is a big issue, so the topic sentence would be a great place to make a point about why more stringent government regulations would most effectively protect user data.
There’s also a problem with how the evidence is incorporated in this example. While there is some relevant, persuasive evidence included in this paragraph, there’s no explanation of why or how it is relevant . Remember, you can’t assume that your evidence speaks for itself: you have to interpret its relevance for your reader. That means including at least a sentence that tells your reader why the evidence you’ve chosen proves your argument.
Example Body Paragraph: Though Facebook claims to be implementing company policies that will protect user data and stop the spread of misinformation , its attempts have been unsuccessful compared to those made by the federal government. When PricewaterhouseCoopers conducted a Federal Trade Commission-mandated assessment of Facebook’s partnerships with Microsoft and the makers of the Blackberry handset in 2013, the team found limited evidence that Facebook had monitored or even checked that its partners had complied with Facebook’s existing data use policies. In fact, Facebook’s own auditors confirmed the PricewaterhouseCoopers findings, despite the fact that Facebook claimed that the company was making greater attempts to safeguard users’ personal information. In contrast, bills written by Congress have been more successful in changing Facebook’s practices than Facebook’s own company policies have. According to The Washington Post, The Honest Ads Act of 2017 “created public demand for transparency and changed how social media companies disclose online political advertising.” These policy efforts, though thus far unsuccessful in passing legislation, have nevertheless pushed social media companies to change some of their practices by sparking public outrage and negative media attention.
This paragraph isn’t perfect, but it is the most effective at doing some of the things that you want to do when you write an argumentative essay.
First, the topic sentences get to the point . . . and it’s a point that supports and explains the claim made in the thesis statement! It gives a clear reason why our claim in favor of more stringent government regulations is a good claim : because Facebook has failed to self-regulate its practices.
This paragraph also provides strong evidence and specific examples that support the point made in the topic sentence. The evidence presented shows specific instances in which Facebook has failed to self-regulate, and other examples where the federal government has successfully influenced regulation of Facebook’s practices for the better.
Perhaps most importantly, though, this writer explains why the evidence is important. The bold sentence in the example is where the writer links the evidence back to their opinion. In this case, they explain that the pressure from Federal Trade Commission and Congress—and the threat of regulation—have helped change Facebook for the better.
Why point out that this isn’t a perfect paragraph, though? Because you won’t be writing perfect paragraphs when you’re taking timed exams either. But get this: you don’t have to write perfect paragraphs to make a good score on AP exams or even on an essay you write for class. Like in this example paragraph, you just have to effectively develop your position by appropriately and convincingly relying on evidence from good sources.
This is all great information, right? If (when) you have to write an argumentative essay, you’ll be ready. But when in doubt, remember these three things about how to write an argumentative essay, and you’ll emerge victorious:
This tip applies to every aspect of writing an argumentative essay. From making sure you’re addressing your prompt, to really digging into your sources, to proofreading your final paper...you’ll need to actively and pay attention! This is especially true if you’re writing on the clock, like during an AP exam.
Define your position clearly in your thesis statement and stick to that position! The thesis is the backbone of your paper, and every paragraph should help prove your thesis in one way or another. But sometimes you get to the end of your essay and realize that you’ve gotten off topic, or that your thesis doesn’t quite fit. Don’t worry—if that happens, you can always rewrite your thesis to fit your paper!
Nothing is as powerful as good, strong evidence. First, make sure you’re finding credible sources that support your argument. Then you can paraphrase, briefly summarize, or quote from your sources as you incorporate them into your paragraphs. But remember the most important part: you have to explain why you’ve chosen that evidence and why it proves your thesis.
Once you’re comfortable with how to write an argumentative essay, it’s time to learn some more advanced tips and tricks for putting together a killer argument.
Keep in mind that argumentative essays are just one type of essay you might encounter. That’s why we’ve put together more specific guides on how to tackle IB essays , SAT essays , and ACT essays .
But what about admissions essays? We’ve got you covered. Not only do we have comprehensive guides to the Coalition App and Common App essays, we also have tons of individual college application guides, too . You can search through all of our college-specific posts by clicking here.
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Ashley Sufflé Robinson has a Ph.D. in 19th Century English Literature. As a content writer for PrepScholar, Ashley is passionate about giving college-bound students the in-depth information they need to get into the school of their dreams.
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At great risk to my sanity, I went online with the intention of finding as much advertising as I could.
The goal: to find call to action examples (CTAs) that were fresh, original, unique, and compelling.
My discovery: Almost everyone is using generic CTAs. Safe, boring, and forgettable. The 7 innovative call to action examples I found made those brands stand out immediately.
Your opportunity: By changing 2-3 words of a call to action, brands can stand out in a small way from the hopelessly ordinary competition.
This is not a scientific number. I came up with it out of spite after an exhausting search.
Refresh the examples in a listicle about calls to action, my editor said.
I thought this was going to be easy.
It was a nightmare.
Websites for brands large and small were universally boring in terms of calls to action. The most tantalizing offer I could find was usually “Free Trial”, which brought me to a page with miles of fine print.
I thought maybe the aggressive pay-per-click advertisers would put together some compelling calls to action. Nope. The name of the game there is using every conversion hack at once.
Here’s a typically boring call to action example that most people are using :
I think this offer hits every cliche tactic: the ticking clock, a warning emoji about sell-out risk, money-back guarantee, a steep discount, etc.
Then I tried social media, which was even worse. Facebook gave me nothing in the way of an inventive CTA. Absolutely nothing.
I checked Reddit–as always, a wonderful place, just not for buying things.
On X (fka: Twitter), I was hoping to find some good scammy infoproducts, maybe some clever hardsells. But I was disappointed. I could have made a full quilt that spelled out “unoriginal” with all the thread emojis inviting me to click and read a tweet-storm. Here’s why that trend is played out: 🧵/23
My wife told me that TikTok has been ruined by advertisers and influencers–so I was really excited about that. This is where the real ingenuity must be.
Nope. It’s a simple SHOP button that overlays influencer videos. That’s it.
But in the end, I prevailed. I found 7 examples of brands actually trying something new with their call to action. They used this small detail to support their brand image or speak to their audience.
1. cloudflare.
“Under attack?”
That is a viable button you can click on Cloudflare’s site.
I love it.
Cloudflare has positioned themselves as a cybersecurity version of calling 911 when there’s an intruder in your house. And they did it using two words, a question mark, and a construction-zone orange button in the navbar.
I assume the majority of people who click that button are like me: not currently under attack, but curious about what the next steps would be if they were.
I wanted to learn more because of the clever call to action. If the button had said Learn More, I never would have clicked it.
The online outdoor retailer Backcountry hires the people who stay up around the fire fighting about which hiking stove weighs less. You know the type: Gearheads.
This is a huge selling point for Backcountry. When people buy kayaks, avalanche beacons, and so on, they really want to know that this gear works.
Call a Gearhead. Text a Gearhead. These are creative, on-brand calls to action nested in a familiar dropdown menu.
You have a question about climbing rope? Now you are talking with a woman who climbs 3 times a week.
This is actually a fairly tame example of the calls to action on LINGsCARS.com , one of the most successful car leasing services in the UK.
Ling broke every rule of web design to bring us this masterpiece. I know neons are in right now, but most people aren’t using all of the neons, at once, with a paisley background.
CrazyEgg will lock me out of WordPress if I actually recommend a call to action that includes three Order Now buttons that blink at random intervals. So I am not going to do that.
I will say with 100% certainty, however, that I have never seen call to action examples quite like this ever before.
Niki Whittle is an online personal stylist who has helped thousands of clients find joy instead of anxiety at the prospect of getting dressed and going out into the world.
The text of her CTA button speaks directly to that goal: Help me enjoy getting dressed!
If you swapped out Niki’s personalized text for a basic “Find Out More” button, I think the call to action would suffer.
Her choice of text is intimate. No adult is going to ask for help getting dressed unless they fully trust the other party to understand where they are coming from. The way that Niki has framed the call to action shows that she understands.
Due to California regulations, the beverage brand Ceria couldn’t exactly say what their new product was. With the help of the marketing agency Mother, Ceria found a clever way to get their audience to connect.
The call to action they used was a Spotify playlist people could download by scanning a barcode styled like the familiar Spotify audio waveform.
There’s a cool story behind this ad campaign, which appeared online and in-print in California.
I’m not going to rehash it here because you should go visit the site of the people who did the work , not hear about it third-hand, looking at screenshots I took while I was way behind schedule writing this post.
Have you ever seen a limited time offer that isn’t pushy?
AllTrails nails it with this email they sent me. If I go outside, this weekend only , they’ll plant a tree on my behalf.
It’s a positive push, encouraging me to do something for my health, and it won’t cost me a dime. Until AllTrails called me to action, I just had weekend plans. Now I am saving the forest.
The invitation to “Join In” isn’t super original, I know, even with those cute little tree icons.
But the call to action is social. It’s not “Register” or “Find out more”, it’s about connecting with other people. AllTrails has 50 million users. This is a real community, and AllTrails is smart to frame it that way.
Avocado Green Mattress has upcycled bedroom furniture people can buy to complement their organic mattresses.
The call to action is “Shop Zero Waste” is a clear call to the type of buyer who is willing to pay a premium to minimize their impact on the environment. “Shop” would work, but it doesn’t highlight the key selling point of their furniture.
It’s a small detail, but most people buying online have 5-7 tabs open. I know I do. With buyers scanning all these different sites, I think it makes sense to foreground your unique features in the button text.
Here are some twists on classic calls to action. I can’t say I’d never seen these types of tactics before, but the following examples are well done.
The call to action text speaks to the audience, aligns with the brand image, or is simply more inviting than a generic “Try Now” button.
Kati Curtis Design opted for a slight variation on the Get In Touch call to action by including her name.
I’m not going to belabor the point about what’s going on here, but this slight personalization will absolutely stand out.
I think this is a good idea if you are the face of your business as opposed to a brand. “Get In Touch With The Owner” could work, too.
Havenly is an online interior design service company. I liked the invitation for customers to “Find Their Style.”
They could have stuck with “Learn More” or “Book a Consultation,” but those aren’t personal at all. Those are also fairly passive calls to action, versus “Find Your Style,” which is much more active.
Birchbox , the popular cosmetics subscription box opted to use an invitation style call to action:
“Build Your Box”
It’s intuitive, on-brand, and crisp.
One issue people have with subscription services is that they get products they don’t want. With this short call to action, Birchbox is countering that objection by offering their customers an active role in building their own box.
Art & Logic is a software development company with an approachable call to action.
Yes, they decided to go with “Let’s talk about your project” instead of something sterile or gimmicky.
Building custom business software is insanely complex, but Art & Logic makes the next steps as easy as possible.
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Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic.
Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right.
CTA testing is paramount because it’s not always obvious what needs to happen for your business. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”
In this article, we’ll explore seven powerful CTA examples from high-performing companies. You’ll learn what makes them so convincing so that you can apply these lessons in your own CTA writing.
3. wordable talks results.
6. betterhelp solves three objections in just three words.
Your call to action is the prompt you give readers or users to take a desired action.
That action might be to:
CTAs are a critical component of marketing material. It’s the point where you tell your reader to do something.
CXL use them on landing pages to invite customers to trial top marketing courses:
SEO tool Clearscope invites users to join their Director of SEO in a webinar.
And revenue intelligence platform Gong uses CTAs at the end of blog posts to guide readers to additional content they may find valuable:
At the most basic level, these CTAs exist to give customers their next step in the buying journey.
A CTA in a brand awareness campaign will look entirely different from a CTA meant to drive sales at the bottom of the funnel.
Take this post from Mailchimp on email marketing benchmarks. Most readers will land on this page after searching for “email marketing benchmarks” on Google.
Mailchimp knows, then, that the user’s search intent is to learn more about the subject of email marketing, not about Mailchimp and its features.
So, the CTA at the bottom of this blog post directs readers to related concepts, several of which are more prescriptive and action-focused than email marketing benchmarks (a powerful way to build value for the customer and to establish your brand as an authority).
The traditional answer as to why CTAs are important is that “customers don’t take action unless they’re told what to do.”
While this is true, it’s not the whole story. A strong call to action doesn’t just provide a path forward but removes any barriers or objections.
Consider the CTA “Sign up now” on a SaaS product landing page. This raises several buyer objections:
Effective CTA writing can overcome these objections simply by altering the wording.
Copper uses the copy “Try Free” to preempt and solve these objections.
The word “Free” eliminates any concerns about cost, and the addition of the term “Try” implies a trial period, so there is no risk of signing up for a lengthy contract.
CTA writing is a form of persuasive writing . Your goal is to convince readers to take a given action in as few words as possible.
A strong understanding of buyer psychology and buyer intelligence will be helpful here. You can also fast-track results with these CTA writing techniques.
Voice of Customer research uses qualitative and quantitative research to uncover the wants and needs of buyers in their own words.
Then, you’ll use these insights verbatim (or close to) in your marketing material to resonate with customer desires.
This is how Copyhackers wrote Beachway Therapy Center’s landing page to drive 400% more click-throughs on the CTA.
The group mined Amazon addiction book reviews to learn about wants and pains and note memorable phrases.
Within those reviews, they caught recurring themes and identified the messaging that resonates with their customer base. The group then applied that copy to the landing page.
Messaging strategy agency Make Mention learned that the CTA for their client, “Start with the first hour free,” was asking for too much too soon.
The group conducted online and email surveys and learned that users struggled to understand the course’s value and encountered friction because objections weren’t addressed.
Make Mention redid the page, injecting several phrases from the customers’ vocabulary, including:
They also directed the CTA button to lead to an alternative page where customers can learn more about the course.
Make Mention helped customers get more information before asking for the sale, and critically, they used the language customers use. This tweak boosted conversions on the CTA button by over 66%, leading to more check-outs from the Curriculum page than the Pricing page.
A good general rule to follow in CTA writing is to always start with an imperative. Imperatives are action words; they tell the reader to do something.
Powerful examples of action phrases include:
SparkToro demonstrates two examples of imperatives in action with their buttons: “Try SparkToro for free” and “See Pricing.”
Effective call to action writing preempts objections and eliminates them early.
Take Buzzsumo , which clarifies that new users don’t have to pay a cent for 30 days, obliterating worries about forgetting they’ve started the trial and purchasing accidentally.
The most common objections you’ll face are:
For cost objections, use terms like “free” and “no credit card required” to clarify that there is no cost involved.
For time objections, phrases like “instantly,” “in 2 minutes,” and “now” communicate that the action will take place quickly.
Solve commitment objections by clearly outlining the trial length (“Try free for 14 days”) or with terms like “free forever” and “no credit card.”
Command words tell readers what to do. Power words make them feel excited about doing it. Combining the two is what motivates users to take action.
Examples of convincing power words to use in your CTA writing include:
For example, GAP uses the term “unique” to encourage users to sign up for their mailing list (in exchange for a 25% discount).
Great call to action writing inspires readers to take action now . When done well, they create buyer FOMO (fear of missing out), motivating website visitors to act immediately.
Words like “now,” “instantly,” “limited time,” and “today” are a good starting point but are best supplemented with urgent imperatives like “seize,” “gain,” and “access.”
Youprenuer combines the imperative “Get” with the urgency-building power word “Instant” to build a compelling CTA for their email list.
In certain cases, you’ll want to avoid mystery altogether. For instance, when crafting a CTA designed to motivate readers to sign up for a free trial, we want to clarify what customers are getting into.
But curiosity can work in our favor for downloadable content like ebooks and guides.
Terms like “discover,” “see what’s inside,” and “get the secrets” are powerful curiosity-builders that can help motivate readers to hand over their email addresses in exchange for the promised value.
“Explore” is a great example of a curiosity-building word to include in your CTAs, as demonstrated by premium vodka brand Grey Goose .
CTA copy doesn’t need to sit on its own.
Great CTA writers supplement copy with social proof (testimonials, reviews, logos) to give more gravity to their message and build trust with skeptical buyers.
Juro , for example, supplements their “book a demo” CTA with review ratings from Capterra and G2.
Ultimately, A/B testing and experimentation will help you uncover your purpose’s perfect call to action.
Use these examples as a jumping-off point, and tweak and test as appropriate.
One of the biggest factors preventing readers from converting is the unknown. When faced with a CTA like “Start now,” customers wonder internally:
You can solve these objections before they arise with careful copywriting.
Pipedrive’s homepage CTA section is a powerful example of this.
The green “Start free” call to action button immediately tells readers there’s no cost involved. The supplementary “No credit card required” copy below also helps users overcome this objection.
The addition of the simple “Full access” answers the question, “But am I just signing up to a limited version, and will I need to pay to access more sophisticated features?”
Lastly, Pipedrive does a great job of communicating why readers should click that CTA button (because Pipedrive users close 28% more deals after their first year using the CRM).
Takeaways from Pipedrive’s CTA example:
Average CTA writing leaves readers guessing:
Strong CTA writing makes a reader’s next steps abundantly clear.
Take ActiveCampaign .
The exit popup on their email marketing product page aims to capture a reader’s interest (and email address) before they leave ActiveCampaign’s site.
A simple “Download our guide” wouldn’t be sufficient. Those who leave a landing page without clicking an in-page CTA are clearly unconvinced, so any copy in an exit popup must be especially persuasive.
ActiveCampaign nails this in their header copy.
“Use these 6 emails for your welcome series” tells readers precisely what they’ll receive.
The use of the term “free” in the body copy eliminates cost objections, and the addition of the bracketed “to get more sales w/o more work” puts the offer in the context of the result, answering the reader’s question, “What’s in it for me?”
“Send me the free guide” (the copy in the CTA itself) is reader-focused (written in first person) and reiterates that there’s nothing to lose as the guide is free.
Lastly, the copy below the CTA button (“We do not sell or share your information with anyone”) works to convince even the most skeptical reader that they’re signing up for a safe offer.
Takeaways from ActiveCampaign’s CTA example:
Vague, convoluted statements (“Helping ambitious creators design better futures”) don’t convert.
Concise, solution-focused calls to action that speak directly to outcomes (in your customers’ language) do.
Take Wordable , a platform that connects Google Docs with WordPress, HubSpot, and Medium, allowing high-volume content producers to publish to their blog in seconds.
Wordable doesn’t waste time telling readers how they’ll “Streamline and transform their content operations processes.” Instead, they jump straight to results:
Then, Wordable delivers a persuasive offer, five free exports (notice the imperative “Get” kicking off the CTA copy), and eliminates any commitment objections by including the phrase “No credit card required.”
Prospects who read this CTA (and accompanying copy) aren’t left wondering what Wordable can do for them. They know exactly what problem it will solve and the results they can expect from hitting that CTA button.
Takeaways from Wordable’s CTA example:
Though actual figures are hard to come by, marketers estimate that the average consumer sees between 4,000 and 10,000 ads per day .
Unsurprisingly, users see a large chunk of these ads ( 33% ) on social media platforms.
If you’re going to stand out from the other 3000+ ads your audience sees on these sites, you need to connect directly with their most critical challenges.
Take Jasper , an AI copywriting assistant.
Jasper’s Facebook ad speaks directly to a target audience pain point: content marketing is a time-consuming, labor-intensive process.
The video used in this digital ad is effective in and of itself (it shows the product in action, overlaid with a simple message “Write 10x faster”), but the copy below is what makes this a good CTA example:
“Create high-quality articles in seconds.”
First, Jasper begins with the action verb “create” before describing the desired outcome (high-quality articles) and the compelling benefit of their product (in seconds).
In just six words, Jasper communicates how its platform solves a common challenge for ecommerce site owners, social media managers, and digital marketing professionals.
Takeaways from Jasper’s CTA example:
Often, the best call-to-action examples are those that are concise. This is an especially powerful technique when writing CTAs designed to promote downloadable content such as guides, ebooks, and checklists, as it can double as an intrigue-builder.
Take email marketing platform Emma , whose simple CTA “See How” is a compelling example of how much you can achieve with just two words.
Of course, this CTA is only effective in the context of what you’ve said before:
This is an intriguing proposition (readers are asking, “Can I get more from my existing email list?”).
The call to action “See How” builds on this intrigue, inviting readers to click through and answer the question themselves.
Takeaways from Emma’s CTA example:
Skilled CTA writers understand how readers will respond to an offer and what objections or roadblocks will appear to prevent conversion.
Then, they address these objections directly in their copy.
Take BetterHelp , an online therapy platform that uses social media advertising in its demand generation strategy .
The intention of the above ad isn’t to convert readers into paid subscribers. It’s simply to convince ad viewers to click through to BetterHelp’s website and learn more about their product.
But, BetterHelp knows that while this is a low-commitment ask, prospective customers will have many concerns:
BetterHelp solves all three objections using just three words:
In this example, these three words supplement the actual call to action copy, “Online Therapy on Your Schedule,” reiterating that BetterHelp’s therapists are flexible about appointment times.
Takeaways from BetterHelp’s CTA example:
Convincing calls to action often make impressive claims.
But today’s consumers aren’t easily convinced, so if you make bold claims, be prepared to back them up.
Take ClickUp , which guarantees new users will save one day every week.
That’s a big promise, but ClickUp backs it up by providing context to their claim (we analyzed over 4,000 teams) and supplementing the popup ad with several impressive logos (Samsung, Netflix, IBM.)
But the real winner here is ClickUp’s CTA copy.
“Get More Time” is all about the result. It’s not about what ClickUp wants (“Sign up today”). It’s about what the customer needs .
Takeaways from ClickUp’s CTA example:
These call-to-action examples are a solid starting point for designing high-performing CTAs that resonate with your own audience. What works for these brands may not work for yours, so it’s always better to hypothesize and test.
CTAs that convert at high rates come from strategic experimentation. This is the only way to determine whether the word “Get” performs better than “Sign up” or “Access” for a given call to action. And it’s one of the best ways to see real business growth . Check out our A/B testing tutorial today, and become a CTA testing pro.
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Josh Krissansen
Josh is a Content Specialist at Grizzle, a content marketing & SEO agency, and a freelance content writer for B2B clients in the SaaS space.
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An argumentative essay is a structured, compelling piece of writing where an author clearly defines their stance on a specific topic. This is a very popular style of writing assigned to students at schools, colleges, and universities. Learn the steps to researching, structuring, and writing an effective argumentative essay below.
To effectively achieve its purpose, an argumentative essay must contain:
● A concise thesis statement that introduces readers to the central argument of the essay
● A clear, logical, argument that engages readers
● Ample research and evidence that supports your argument
1. classical.
● Clearly present the central argument.
● Outline your opinion.
● Provide enough evidence to support your theory.
● State your claim.
● Supply the evidence for your stance.
● Explain how these findings support the argument.
● Include and discuss any limitations of your belief.
● Explain the opposing stance of your argument.
● Discuss the problems with adopting this viewpoint.
● Offer your position on the matter.
● Provide reasons for why yours is the more beneficial stance.
● Include a potential compromise for the topic at hand.
● Introduce your topic in a bold, direct, and engaging manner to captivate your readers and encourage them to keep reading.
● Provide sufficient evidence to justify your argument and convince readers to adopt this point of view.
● Consider, include, and fairly present all sides of the topic.
● Structure your argument in a clear, logical manner that helps your readers to understand your thought process.
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● Discuss any counterarguments that might be posed.
● Use persuasive writing that’s appropriate for your target audience and motivates them to agree with you.
Follow these basic steps to write a powerful and meaningful argumentative essay :
If you’ve already been given a topic to write about, pick a stance that resonates deeply with you. This will shine through in your writing, make the research process easier, and positively influence the outcome of your argument.
To write an emotive argumentative essay , finding enough research to support your theory is a must. You’ll need solid evidence to convince readers to agree with your take on the matter. You’ll also need to logically organize the research so that it naturally convinces readers of your viewpoint and leaves no room for questioning.
A good structure to ensure a well-written and effective argumentative essay includes:
● Introduce your topic.
● Offer background information on the claim.
● Discuss the evidence you’ll present to support your argument.
● State your thesis statement, a one-to-two sentence summary of your claim.
● This is the section where you’ll develop and expand on your argument.
● It should be split into three or four coherent paragraphs, with each one presenting its own idea.
● Start each paragraph with a topic sentence that indicates why readers should adopt your belief or stance.
● Include your research, statistics, citations, and other supporting evidence.
● Discuss opposing viewpoints and why they’re invalid.
● This part typically consists of one paragraph.
● Summarize your research and the findings that were presented.
● Emphasize your initial thesis statement.
● Persuade readers to agree with your stance.
We certainly hope that you feel inspired to use these tips when writing your next argumentative essay . And, if you’re currently elbow-deep in writing one, consider submitting a free sample to us once it’s completed. Our expert team of editors can help ensure that it’s concise, error-free, and effective!
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Public Speaking Tips & Speech Topics
Amanda Green was born in a small town in the west of Scotland, where everyone knows everyone. I joined the Toastmasters 15 years ago, and I served in nearly every office in the club since then. I love helping others gain confidence and skills they can apply in every day life.
Writing a good persuasive essay can help convince others of a point that means a lot to you. It can be anything from an environmental crisis to something as simple as the importance of ebooks to the modern reader. But how do you write a persuasive essay? Where do you even start? Right here! I’ll explain everything you need to know and even show you an example of a persuasive essay.
Persuasive essays are meant to convince someone or a group of people to agree with you on a certain topic or point of view. As the writer, you’ll use definitive evidence, simple reasoning, and even examples to support your argument and persuade them to understand the point of the essay.
Believe it or not, you’ll have to form convincing arguments throughout real life. This could be in the form of college essays or academic essays, speeches for debate club that requires a valid argument, or even presenting an idea for change to your town council.
An argumentative essay presents an argument on a specific topic and tries to persuade people to accept that argument as valid. It uses evidence, logic, and sometimes counterarguments to support the main point.
A persuasive essay is similar but presents an argument and focuses more on appealing to the reader’s emotions and values to convince them of your point of view. Think of it as convincing vs. persuading. And, yes, persuasive essays can also use evidence, but they often rely more on personal anecdotes and moral appeals to plead their case.
Let me give you an example. I’m a content writer, but I’m also a published author. If I were going to write an argumentative essay, I’d probably choose a topic like “Do you think authors should self-edit their work?”
But if I were doing a persuasive essay with a similar angle, the topic would look more like “The benefits of self-editing for authors.” Make sense?
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Basically, the main difference between argumentative and persuasive essays is all in the emphasis placed on logic and emotion.
A decent persuasive essay should be around five or six paragraphs with double line spacing, depending on the topic, and can range from 500-2000 words in length. This includes your introduction and conclusion.
Our world is facing a crisis, and that crisis is plastic pollution! Every day, a disgusting amount of plastic waste is just dumped into our oceans, killing and harming innocent marine life and ultimately affecting the entire food chain, including us.
Even though there is a clear and present danger that plastic presents, there are still a lot of people and corporations that continue to use single-use plastics with zero regards for their impact on our environment. It’s time for people to really look around and take some responsibility.
We can make a change by learning and using environmentally friendly alternatives in our everyday lives. So, in this essay, I’ll argue that using reusable bags, water bottles, and containers is not only necessary for the health of our precious planet but also a simple and effective way to make a real difference.
As persuasive essay writers, you can write it however you like, but to follow a traditional persuasive essay structure, use this basic layout to get an effective paper:
In the end, a persuasive essay usually consists of 5-6 paragraphs and needs to be clear, concise, and logically structured to really persuade the reader on the point.
If you’re stuck on some ideas of what to form your essay around, here’s a list of some popular topics to inspire you.
Any of these could be used as logical arguments. Still, to make a persuasive argument from either of them, just follow the basic persuasive essay outline examples I’ve given you.
Introduction.
In today’s age of ever-changing technology, the way we consume and experience books have changed dramatically in just a short time. While physical books were once the only option, ebooks have grown increasingly popular in recent years. In my essay, I’ll argue that, while we all still love paperbacks and hardcovers, ebooks offer so many benefits over physical books, making them the number one choice for most readers today.
Ebooks are convenient; there’s just no denying it. They’re easily accessible through devices like smartphones, tablets, and e-readers, and they allow readers to carry hundreds of books with them at all times. This makes them perfect for traveling or heading to work, or even going to the gym. Readers can now have an entire library with them without the added weight of physical books. Plus, ebooks are easily bought online with just the click of a button, further adding to their convenience.
Ebooks offer a level of customization that physical books just can’t match. For one, the font size can be adjusted for easier reading, which is great for those who have eyesight problems. The background color can also be changed from light to dark to reduce eye strain. Personally, as someone who suffers from Meniere’s disease, this is a great feature. All of these options make ebooks a great choice for people with visual impairments, neurological disorders, or reading difficulties.
Ebooks are often far cheaper than physical books, especially when purchased in bulk. You can get an entire series for a fraction of the cost of one paperback. This makes them a more accessible option for budget-conscious readers and people who simply don’t have the disposable funds for books. Also, tons of ebooks are available for free, which is a great option for readers that are looking for ways to save money but keep up with their reading habits.
626,000 tons of paper is used to produce all the books we see published every year. That’s a scary number when you consider the rate of deforestation and the state of our world in terms of global warming. We simply can’t afford to move ahead at a rate like that. Ebooks help tackle the issue because they require zero trees to produce.
In conclusion, ebooks offer endless benefits over physical books, including convenience, customization, and affordability. While physical books will always hold a special place in our hearts, you have to admit that the benefits of ebooks just can’t be ignored. For modern, busy, on-the-go readers, ebooks are the preferred choice. It’s time to embrace the digital age and make the switch to ebooks.
I hope this guide has helped you figure out persuasive essay writing and how to put together powerful arguments. Just stick to the facts and ease the reader into your point with gentle arguments that continue to prove your point. Don’t be afraid to get personal if it can help the essay and convince the reader.
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Writing a college essay takes skill, but making a strong college essay conclusion is often the most important part. A great ending can make a big impact on your readers and bring your main ideas together. This guide will walk you through four strategies that will help you create impactful conclusions that resonate with your audience.
The conclusion of your essay is your last chance to strengthen your main points and leave a lasting impression. A well-written ending can make your whole essay better and more memorable.
Here are some great ways to end an essay:
Example:
"When I started looking into how music affects the brain, I didn't know I'd find a connection to my grandmother's struggle with Alzheimer's. I learned that songs people know well can often bring back memories for patients, even when they have trouble talking. This discovery changed how I see music's power and gave me a new way to connect with my grandmother. When we hum her favorite songs together, I see hints of recognition in her eyes, reminding me that sometimes, big scientific ideas can have very personal effects."
Avoid these problems when writing your college essay conclusion:
Aithor's advanced language model can help you write compelling conclusions that avoid these common mistakes and enhance the overall impact of your essay.
Ending an essay with a question that makes people think can get your readers interested and encourage them to keep thinking about your topic. This approach leaves a strong impression and can make your essay more memorable.
"After looking at how social media changes how we see ourselves, we're left with an important question: Can we find a way to share our lives online while still living them fully offline? Maybe the answer isn't choosing between the online and real worlds, but learning how to connect well in both."
When using this method, make sure your question is:
A call to action (CTA) in your conclusion can encourage your readers to do something based on the ideas you've talked about. This works well for essays about social issues, environmental problems, or personal growth topics.
"In this essay, we've looked at the problem of plastic in our oceans. Now, it's time to help fix it. Start by replacing one single-use plastic item you use every day with something you can use again. It could be as simple as using a reusable water bottle or bringing your own bags to the store. Tell your friends and family what you're doing. By taking these small steps, we're not just making less waste; we're starting a chain reaction that can lead to cleaner oceans and a healthier planet."
When writing a CTA for your college essay conclusion, make sure it's:
Aithor can assist you in writing perfect calls to action that connect with your readers and fit well with your essay's content.
Ending an essay with a personal story can help your readers feel connected to you and strengthen your main message. This approach makes your writing more relatable and human.
"Last summer, I helped at a local animal shelter. One day, they brought in an older, scruffy dog named Max. For weeks, people passed him by, always choosing younger, cuter puppies instead. I started spending extra time with Max, and slowly, his playful side came out. When a family finally took him home, the happiness on their faces – and Max's wagging tail – showed me how important it is to give every living thing a chance. This taught me more about patience, unfair judgments, and the power of second chances than any book ever could."
When using a personal story to end your college essay:
To write a strong conclusion, think about these extra tips on how to end a college essay:
Remember, your conclusion is your last chance to make a strong impression. Take your time to write it carefully, making sure it ties together your main points and shows why your essay matters.
For those wondering how to end a reflection paper, Aithor can help you improve your college essay conclusion, making sure it's polished, powerful, and fits your specific needs. This top writing tool can help you refine your essay ending examples and give you guidance on how to end a reflection paper or any other type of school writing.
Top 10 use cases for ai writers.
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When we write something for school, work, or just for fun, we often use ideas and facts from other places. This makes us ask: what is a citation in writing? Let's find out what this means and why it's really important when we write. What is Citation? Citation in research refers to the practice of telling your readers where you got your information, ideas, or exact words from. It's like showing them the path to the original information you used in your writing. When you cite something, you us ...
Plagiarism has been a challenge for a long time in writing. It's easy to find information online, which might make some people use it without saying where it came from. But plagiarism isn't just taking someone else's words. Sometimes, we might do it by accident or even use our own old work without mentioning it. When people plagiarize, they can get into serious trouble. They might lose others' trust or even face legal problems. Luckily, we now have tools to detect plagiarism. But what about PDF ...
Have you ever thought about whether using your own work again could be seen as copying? It might seem strange, but self-plagiarism is a real issue in school and work writing. Let's look at what this means and learn how to avoid self-plagiarism so your work stays original and ethical. What is self-plagiarism? Self-plagiarism, also called auto-plagiarism or duplicate plagiarism, happens when a writer uses parts of their old work without saying where it came from. This isn't just about copying w ...
Creating various topical texts is an obligatory assignment during studies. For a majority of students, it seems like a real headache. It is quite difficult to write a smooth and complex work, meeting all the professors' requirements. However, thanks to modern technologies there appeared a good way of getting a decent project – using AI to write essays. We'd like to acquaint you with Aithor, an effective tool of this kind, able to perform fine and elaborated texts, and, of course, inspiration, i ...
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The study of rhetoric has existed for thousands of years, predating even Socrates, Plato and the other ancient Greek philosophers that we often credit as the founders of Western philosophy. Although ancient rhetoric is most commonly associated with the ancient Greeks and Romans, early examples of rhetoric date all the way back to ancient Akkadian writings in Mesopotamia.
In ancient Greece and Rome, rhetoric was most often considered to be the art of persuasion and was primarily described as a spoken skill. In these societies, discourse occurred almost exclusively in the public sphere, so learning the art of effective, convincing speaking was essential for public orators, legal experts, politicians, philosophers, generals, and educators. To prepare for the speeches they would need to make in these roles, students engaged in written exercises called progymnasmata . Today, rhetorical scholars still use strategies from the classical era to conceptualize argument. However, whereas oral discourse was the main focus of the classical rhetoricians, modern scholars also study the peculiarities of written argument.
Aristotle provides a crucial point of reference for ancient and modern scholars alike. Over 2000 years ago, Aristotle literally wrote the book on rhetoric. His text Rhētorikḗ ( On Rhetoric ) explores the techniques and purposes of persuasion in ancient Greece, laying the foundation for the study and implementation of rhetoric in future generations. Though the ways we communicate and conceptualize rhetoric have changed, many of the principles in this book are still used today. And this is for good reason: Aristotle’s strategies can provide a great guide for organizing your thoughts as well as writing effective arguments, essays, and speeches.
Below, you will find a brief guide to some of the most fundamental concepts in classical rhetoric, most of which originate in On Rhetoric.
To understand how argument works in On Rhetoric , you must first understand the major appeals associated with rhetoric. Aristotle identifies four major rhetorical appeals: ethos (credibility), logos (logic), pathos (emotion), and Kairos(time).
*Note: When using these terms in a Rhetorical Analysis, make sure your syntax is correct. One does not appeal to ethos, logos, or pathos directly. Rather, one appeals to an audience's emotion/disposition, reason/logic, or sense of the author's character/credibility within the text. Ethos, pathos, and logos are themselves the appeals an author uses to persuade an audience.
An easy way to conceptualize the rhetorical appeals is through advertisements, particularly infomercials or commercials. We are constantly being exposed to the types of rhetoric above, whether it be while watching television or movies, browsing the internet, or watching videos on YouTube.
Imagine a commercial for a new car. The commercial opens with images of a family driving a brand-new car through rugged, forested terrain, over large rocks, past waterfalls, and finally to a serene camping spot near a tranquil lake surrounded by giant redwood trees. The scene cuts to shots of the interior of the car, showing off its technological capacities and its impressive spaciousness. A voiceover announces that not only has this car won numerous awards over its competitors but that it is also priced considerably lower than comparable models, while getting better gas mileage. “But don’t wait,” the voiceover says excitedly, “current lessees pay 0% APR financing for 12 months.”
In just a few moments, this commercial has shown masterful use of all four appeals. The commercial utilizes pathos by appealing to our romantic notions of family, escape, and the great outdoors. The commercial develops ethos by listing its awards, and it appeals to our logical tendencies by pointing out we will save money immediately because the car is priced lower than its competitors, as well as in the long run because of its higher MPG rate. Finally, the commercial provides an opportune and propitious moment for its targeted audience to purchase a car immediately.
Depending on the nature of the text, argument, or conversation, one appeal will likely become most dominant, but rhetoric is generally most effective when the speaker or writer draws on multiple appeals to work in conjunction with one another. To learn more about Aristotle's rhetorical appeals, click here.
The classical argument is made up of five components, which are most commonly composed in the following order:
Think of the exordium as your introduction or “hook.” In your exordium, you have an opportunity to gain the interest of your reader, but you also have the responsibility of situating the argument and setting the tone of your writing. That is, you should find a way to appeal to the audience’s interest while also introducing the topic and its importance in a professional and considerate manner. Something to include in this section is the significance of discussing the topic in this given moment (Kairos). This provides the issue a sense of urgency that can validate your argument.
This is also a good opportunity to consider who your intended audience is and to address their concerns within the context of the argument. For example, if you were writing an argument on the importance of technology in the English classroom and your intended audience was the board of a local high school, you might consider the following:
Of course, you probably should not include all of these types of appeals in the opening section of your argument—if you do, you may end up with a boring, overlong introduction that doesn’t function well as a hook. Instead, consider using some of these points as evidence later on. Ask yourself: What will be most important to my audience? What information will most likely result in the action I want to bring about? Think about which appeal will work best to gain the attention of your intended audience and start there.
The narratio provides relevant foundational information and describes the social context in which your topic exists. This might include information on the historical background, including recent changes or updates to the topic, social perception, important events, and other academic research. This helps to establish the rhetorical situation for the argument: that is, the situation the argument is currently in, as impacted by events, people, opinion, and urgency of some kind. For your argument on technology in the English classroom, you might include:
Providing this type of information creates the setting for your argument. In other words, it provides the place and purpose for the argument to take place. By situating your argument within in a viable context, you create an opportunity to assert yourself into the discussion, as well as to give your reader a genuine understanding of your topic’s importance.
These two concepts function together to help set up your argument. You can think of them functioning together to form a single thesis. The propositio informs your audience of your stance, and the partitio lays out your argument. In other words, the propositio tells your audience what you think about a topic, and the partitio briefly explains why you think that way and how you will prove your point.
Because this section helps to set up the rest of your argument, you should place it near the beginning of your paper. Keep in mind, however, that you should not give away all of your information or evidence in your partitio. This section should be fairly short: perhaps 3-4 sentences at most for most academic essays. You can think of this section of your argument like the trailer for a new film: it should be concise, should entice the audience, and should give them a good example of what they are going to experience, but it shouldn’t include every detail. Just as a filmgoer must see an entire film to gain an understanding of its significance or quality, so too must your audience read the rest of your argument to truly understand its depth and scope.
In the case of your argument on implementing technology in the English classroom, it’s important to think not only of your own motivations for pursuing this technology in the classroom, but also of what will motivate or persuade your respective audience(s). Some writing contexts call for an audience of one. Some require consideration of multiple audiences, in which case you must find ways to craft an argument which appeals to each member of your audience. For example, if your audience included a school board as well as parents andteachers, your propositio might look something like this:
“The introduction of newer digital technology in the English classroom would be beneficial for all parties involved. Students are already engaged in all kinds of technological spaces, and it is important to implement teaching practices that invest students’ interests and prior knowledge. Not only would the marriage of English studies and technology extend pedagogical opportunities, it would also create an ease of instruction for teachers, engage students in creative learning environments, and familiarize students with the creation and sharing technologies that they will be expected to use at their future colleges and careers. Plus, recent studies suggest a correlation between exposure to technology and higher literacy rates, a trend many education professionals say isn’t going to change.”
Note how the above paragraph considers the concerns and motivations of all three audience members, takes a stance, and provides support for the stance in a way that allows for the rest of the argument to grow from its ideas. Keep in mind that whatever you promise in your propositio and partitio (in this case the new teaching practices, literacy statistics, and professional opinion) must appear in the body of your argument. Don’t make any claims here that you cannot prove later in your argument.
These two represent different types of proofs that you will need to consider when crafting your argument. The confirmatio and refutatio work in opposite ways, but are both very effective in strengthening your claims. Luckily, both words are cognates—words that sound/look in similar in multiple languages—and are therefore are easy to keep straight. Confirmatio is a way to confirm your claims and is considered a positive proof; refutatio is a way to acknowledge and refute a counterclaim and is considered a negative proof.
The confirmatio is your argument’s support: the evidence that helps to support your claims. For your argument on technology in the English classroom, you might include the following:
The refutatio provides negative proofs. This is an opportunity for you to acknowledge that other opinions exist and have merit, while also showing why those claims do not warrant rejecting your argument.
If you feel strange including information that seems to undermine or weaken your own claims, ask yourself this: have you ever been in a debate with someone who entirely disregarded every point you tried to make without considering the credibility of what you said? Did this make their argument less convincing? That’s what your paper can look like if you don’t acknowledge that other opinions indeed exist and warrant attention.
After acknowledging an opposing viewpoint, you have two options. You can either concede the point (that is, admit that the point is valid and you can find no fault with their reasoning), or you can refute their claim by pointing out the flaws in your opponent’s argument. For example, if your opponent were to argue that technology is likely to distract students more than help them (an argument you’d be sure to include in your argument so as not to seem ignorant of opposing views) you’d have two options:
In your concession of the argument, you acknowledge the merit of the opposing argument, but you should still try to flip the evidence in a positive way. Note how before conceding we include “despite all of the potential for positive learning.” This reminds your reader that, although you are conceding a single point, there are still many reasons to side with you.
Note how we acknowledged the opposing argument, but immediately pointed out its flaws using straightforward logic and a counterexample. In so doing, we effectively strengthen our argument and move forward with our proposal.
Your peroratio is your conclusion. This is your final opportunity to make an impact in your essay and leave an impression on your audience. In this section, you are expected to summarize and re-evaluate everything you have proven throughout your argument. However, there are multiple ways of doing this. Depending on the topic of your essay, you might employ one or more of the following in your closing:
Remember that your peroratio is the last impression your audience will have of your argument. Be sure to consider carefully which rhetorical appeals to employ to gain a desirable effect. Make sure also to summarize your findings, including the most effective and emphatic pieces of evidence from your argument, reassert your major claim, and end on a compelling, memorable note. Good luck and happy arguing!
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Crafting effective calls to action (CTAs) is more crucial than ever in today’s social media landscape. No longer just prompts to click, CTAs have evolved into powerful tools that build connections and drive meaningful engagement. Thus, social media call to action examples are exactly what we’ll be focusing on ahead!
The Modern Approach to CTAs Basic “Click Here” buttons are a thing of the past. Today, brands seamlessly integrate CTAs into content, making them a natural part of the user experience. These CTAs are crafted to resonate deeply with the audience, prompting action because it feels intuitive and right. Additionally, micro-engagements—strategically placed CTAs that align with user intent—are gaining popularity for their precision and effectiveness.
The Future: Immersive CTA Strategies The future of CTAs lies in creating interactive, personalized experiences. Dynamic content that adapts in real-time is on the rise, turning simple actions into engaging, memorable experiences. As digital platforms evolve, mastering CTA strategies will be crucial for staying ahead and maintaining a competitive edge.
Understanding the Psychology Behind Effective CTAs The best call to action for social media is one that taps into the psychology of the user. Urgency is a powerful motivator—people don’t want to miss out on limited-time offers. For example, a CTA like “Get 20% Off Today Only!” creates a sense of urgency that encourages immediate action. Another psychological trigger is social proof, where users are more likely to act if they see others doing the same. A CTA like “Join 10,000 Satisfied Customers” leverages this principle to build trust and drive conversions.
📚 To explore more about the terms and concepts that can enhance your understanding of effective CTAs, check out our Marketing Terms guide.
Crafting effective CTAs requires understanding how different social media platforms function. Each platform has unique features, user behaviors, and content formats. Below, we’ll dive deep into platform-specific strategies and provide actionable social media call to action examples that are proven to work.
Facebook remains a powerhouse for social media marketing due to its diverse audience and advanced targeting options. Here’s how to leverage Facebook’s unique features with effective CTAs:
Instagram’s visual-first platform and variety of content formats (like Stories, Reels, and Shopping) offer numerous opportunities for creative CTAs:
LinkedIn’s professional environment is perfect for B2B marketing and networking . CTAs here should focus on professional development, industry insights, and lead generation:
Twitter’s fast-paced environment requires CTAs that are short, direct, and engaging. Here’s how to make the most of your CTAs on Twitter:
Pinterest is a platform where users go to discover and plan, CTAs here should focus on inspiration and action, encouraging users to explore and engage with content:
Google Business Profile (formerly Google My Business) is crucial for local businesses aiming to attract nearby customers. Social Media Management tools like RecurPost can prove to very helpful for the same. CTAs here should focus on driving direct actions such as visits, calls, or bookings:
YouTube , being a video-centric platform, offers unique opportunities for CTAs, particularly with the use of video descriptions, end screens, and in-video prompts. Here’s how to effectively utilize CTAs on YouTube:
Creating effective social media call to action examples requires a deep understanding of each platform’s unique features and user behaviors. By tailoring your CTAs to the specific strengths of Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google Business, and YouTube, you can drive higher engagement and conversions. Remember, the key to a successful call to action is not just in the wording but in how it fits into your overall strategy. Continuously test, measure, and refine your CTAs to keep them effective and relevant.
The most effective CTA for driving sales often depends on the platform and your audience. However, CTAs like “Shop Now,” “Get Offer,” and “Tap to Shop” are generally successful across various platforms, particularly when paired with time-sensitive promotions or product highlights.
You can measure the success of your CTAs by tracking key performance indicators (KPIs) such as Click-Through Rate (CTR), conversion rate, and engagement metrics like likes, shares, and comments. Tools like Google Analytics, Facebook Insights, and platform-specific analytics can provide detailed insights.
It’s a good practice to continuously test and optimize your CTAs. Regular A/B testing can help you understand which CTAs resonate best with your audience. Consider testing different CTAs every few weeks or months, depending on your campaign cycles and engagement data.
While it’s possible to use the same CTA across different platforms, it’s more effective to tailor your CTAs to each platform’s unique features and audience behaviors. For example, “Swipe Up” works well on Instagram Stories, while “Learn More” might be better suited for a Facebook ad.
In video content, you can place CTAs at the beginning, middle, or end of the video. Creative approaches include using on-screen text, voice-over prompts, or interactive elements like end screens on YouTube that encourage viewers to “Subscribe Now” or “Watch Next.”
Vrinda Jagga is a dedicated content writer with over 2 years of experience in the field. She excels in creating engaging and informative content that resonates with diverse audiences. Vrinda’s expertise spans various industries, and she has a knack for crafting narratives that captivate readers.
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A call to action (CTA) is a directive used in marketing to guide an audience toward a desired behavior, such as making a purchase, subscribing to a newsletter, or clicking a link. CTAs are often presented clearly and compellingly, using concise, persuasive language and a sense of urgency to motivate the audience.
4 call to action examples in persuasive writing. 1. Getting doers to do something. Doers are the worker bees of an organization. They are the ones that hear what needs to get done — and then do it. Doers don't shy away from physical tasks, and have the ability to round up the troops to inspire action in others, as well.
Customize your call-to-action for each person. 1. Make your call-to-action clear and direct. Don't hint. Don't imply. Don't suggest. It's not a whisper-to-think-about- action; it's a call-to -action. Use direct language, and eliminate wishy-washy phrases. Instead of "Maybe you could think about joining…", say "Join…".
Let's dissect some real-life CTA examples to learn how to use strategic copy, design, and placement to transform an ordinary CTA into a magnetic, can't-resist-clicking force. 1. JD + Kate Industries. CTA placement: Exit intent popup.
Demonstrate exactly what your CTA will deliver and how. . 3. Create a sense of urgency. Include phrases like "limited time offer" and "for today only" to motivate users to act. Pair these with action-oriented words like "subscribe" and "download" to encourage a particular action. . 4. Consider your target audience.
Call to action. Works Cited. Components of an argumentative essay Argumentative essay introduction. The introduction sets the tone for the entire paper and introduces the argument. In general, the first paragraph(s) should attract the reader's attention, provide relevant context, and conclude with a thesis statement.
An argumentative essay presents a specific claim or argument and supports it with evidence and reasoning. Here's an outline for an argumentative essay, along with examples for each section: 3. 1. Introduction: Hook: Start with a compelling statement, question, or anecdote to grab the reader's attention.
Make a claim. Provide the grounds (evidence) for the claim. Explain the warrant (how the grounds support the claim) Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives. The Toulmin model is a common approach in academic essays.
An argumentative essay comprises five essential components: 1. Claim. Claim in argumentative writing is the central argument or viewpoint that the writer aims to establish and defend throughout the essay. A claim must assert your position on an issue and must be arguable. It can guide the entire argument.
An argumentative essay attempts to convince a reader to agree with a particular argument (the writer's thesis statement). The writer takes a firm stand one way or another on a topic and then uses hard evidence to support that stance. An argumentative essay seeks to prove to the reader that one argument —the writer's argument— is the ...
A. Start with the least controversial reason to support your argument, explaining your point clearly as an overview. 1. First evidential support of your reason (known as confirmatio) 2. Second evidential support of your reason, then third, and so on.
Secondly, it lets the writer figure out what evidence suits what argument most. Before writing, draft your essay first. Put examples, facts, etc. in the right parts of the paper. Then, write the entire text. Thirdly, an outline provides a perfect opportunity to change the essay's parts without rewriting the paper.
3 Drafting: Write a rough draft of your essay. It helps to include any data and direct quotes as early as possible, especially with argumentative essays that often cite outside sources. 4 Revising: Polish your rough draft, optimize word choice, and restructure your arguments if necessary. Make sure your language is clear and appropriate for the ...
Use Power Words and Emotional Triggers. Another crucial component of call-to-action writing is power words. These are words that appeal to emotions and trigger the desire to click. While action verbs tell readers what to do and what will happen after clicking a link, power words subtly nudge people to the desired page.
When you're writing a persuasive essay, you need more than just an opinion to make your voice heard. Even the strongest stance won't be compelling if it's not structured properly and reinforced with solid reasoning and evidence. Learn what elements every argumentative essay should include and how to structure it depending on your audience in this easy step-by-step guide.
Example Body Paragraph: Over the past several years, one of the biggest consequences of the lack of regulation of social media platforms has been the mining of Facebook user data, which has been exposed by the news media and the U.S. government. Investigations by the Federal Trade Commission (F.T.C.) have shown that Facebook allowed its data-sharing partners to mine user data without ...
7. Avocado Green Mattress. Avocado Green Mattress has upcycled bedroom furniture people can buy to complement their organic mattresses. The call to action is "Shop Zero Waste" is a clear call to the type of buyer who is willing to pay a premium to minimize their impact on the environment.
Put It All Together: How To Write A Call To Action With A Compelling Structure. No matter what motivation you use (fear or hope), there are some common ways that you should use when structuring your call to action. 1. Start with verbs. Verbs are the action words that make it clear to readers what you want them to do.
Use Voice of Customer research to understand buyer goals. 2. ActiveCampaign makes it clear what customers are signing up for. 6. BetterHelp solves three objections in just three words. 7. ClickUp backs up its claim with a compelling guarantee. is the prompt you give readers or users to take a desired action.
Tips for Writing a Well-Written Argumentative Essay. Introduce your topic in a bold, direct, and engaging manner to captivate your readers and encourage them to keep reading. Provide sufficient evidence to justify your argument and convince readers to adopt this point of view. Consider, include, and fairly present all sides of the topic.
A persuasive essay is a written essay that attempts to get the reader to do or think something. The essay acts in the same way that the commercial does. It gives reasons and examples why someone ...
A Conclusion or Closing Statement: Here is where you would summarize the main points of the essay and a restatement of the thesis, including a call to action for the reader and/or a final thought. In the end, a persuasive essay usually consists of 5-6 paragraphs and needs to be clear, concise, and logically structured to really persuade the ...
How to End Your College Essay with a Call to Action. A call to action (CTA) in your conclusion can encourage your readers to do something based on the ideas you've talked about. This works well for essays about social issues, environmental problems, or personal growth topics. Example: "In this essay, we've looked at the problem of plastic in ...
The classical argument is made up of five components, which are most commonly composed in the following order: Exordium - The introduction, opening, or hook. Narratio - The context or background of the topic. Proposito and Partitio - The claim/stance and the argument. Confirmatio and/or Refutatio - positive proofs and negative proofs of ...
Example Of An Argumentative Essay Writing an essay on the topic "Example of an Argumentative Essay" can be a challenging task, as it requires a careful balance between presenting a clear argument and providing relevant examples to support that argument. The difficulty lies in not only understanding the intricacies of constructing a persuasive argument but also in selecting appropriate examples ...
Creating effective social media call to action examples requires a deep understanding of each platform's unique features and user behaviors. By tailoring your CTAs to the specific strengths of Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google Business, and YouTube, you can drive higher engagement and conversions.