two granddaughters when I get the chance!! I enjoy most
music except for Rap! I keep fit by jogging, walking, and bicycling(at least three times a week). I have travelled to many places and RVD the South-West U.S., but I would now like to find that special travel partner to do more travel to warm and interesting countries. I now feel it’s time to meet a nice, kind, honest woman who has some of the same interests as I do; to share the happy times, quiet times and adventures together.
Profile No. | Data Item | Initial Codes |
---|---|---|
2 | I enjoy photography, lapidary & seeking collectables in the form of classic movies & 33 1/3, 45 & 78 RPM recordings from the 1920s, ’30s & ’40s. I am retired & looking forward to travelling to Canada, the USA, the UK & Europe, China. I am unique since I do not judge a book by its cover. I accept people for who they are. I will not demand or request perfection from anyone until I am perfect, so I guess that means everyone is safe. My musical tastes range from Classical, big band era, early jazz, classic ’50s & 60’s rock & roll & country since its inception. | HobbiesFuture plans Travel Unique Values Humour Music |
At this stage, you have to make the themes. These themes should be categorised based on the codes. All the codes which have previously been generated should be turned into themes. Moreover, with the help of the codes, some themes and sub-themes can also be created. This process is usually done with the help of visuals so that a reader can take an in-depth look at first glance itself.
Now you have to take an in-depth look at all the awarded themes again. You have to check whether all the given themes are organised properly or not. It would help if you were careful and focused because you have to note down the symmetry here. If you find that all the themes are not coherent, you can revise them. You can also reshape the data so that there will be symmetry between the themes and dataset here.
For better understanding, a mind-mapping example is given here:
You need to review the themes after coding them. At this stage, you are allowed to play with your themes in a more detailed manner. You have to convert the bigger themes into smaller themes here. If you want to combine some similar themes into a single theme, then you can do it. This step involves two steps for better fragmentation.
You need to observe the coded data separately so that you can have a precise view. If you find that the themes which are given are following the dataset, it’s okay. Otherwise, you may have to rearrange the data again to coherence in the coded data.
Here you have to take into consideration all the corpus data again. It would help if you found how themes are arranged here. It would help if you used the visuals to check out the relationship between them. Suppose all the things are not done accordingly, so you should check out the previous steps for a refined process. Otherwise, you can move to the next step. However, make sure that all the themes are satisfactory and you are not confused.
When all the two steps are completed, you need to make a more précised mind map. An example following the previous cases has been given below:
Now you have to define all the themes which you have given to your data set. You can recheck them carefully if you feel that some of them can fit into one concept, you can keep them, and eliminate the other irrelevant themes. Because it should be precise and clear, there should not be any ambiguity. Now you have to think about the main idea and check out that all the given themes are parallel to your main idea or not. This can change the concept for you.
The given names should be so that it can give any reader a clear idea about your findings. However, it should not oppose your thematic analysis; rather, everything should be organised accurately.
If not, we can help. Our panel of experts makes sure to keep the 3 pillars of Research Methodology strong.
Also, read about discourse analysis , content analysis and survey conducting . we have provided comprehensive guides.
You need to make the final report of all the findings you have done at this stage. You should include the dataset, findings, and every aspect of your analysis in it.
While making the final report , do not forget to consider your audience. For instance, you are writing for the Newsletter, Journal, Public awareness, etc., your report should be according to your audience. It should be concise and have some logic; it should not be repetitive. You can use the references of other relevant sources as evidence to support your discussion.
What is meant by thematic analysis.
Thematic Analysis is a qualitative research method that involves identifying, analyzing, and interpreting recurring themes or patterns in data. It aims to uncover underlying meanings, ideas, and concepts within the dataset, providing insights into participants’ perspectives and experiences.
The authenticity of dissertation is largely influenced by the research method employed. Here we present the most notable research methods for dissertation.
Disadvantages of primary research – It can be expensive, time-consuming and take a long time to complete if it involves face-to-face contact with customers.
This article presents the key advantages and disadvantages of secondary research so you can select the most appropriate research approach for your study.
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Methodology
Published on June 19, 2020 by Pritha Bhandari . Revised on September 5, 2024.
Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.
Qualitative research is the opposite of quantitative research , which involves collecting and analyzing numerical data for statistical analysis.
Qualitative research is commonly used in the humanities and social sciences, in subjects such as anthropology, sociology, education, health sciences, history, etc.
Approaches to qualitative research, qualitative research methods, qualitative data analysis, advantages of qualitative research, disadvantages of qualitative research, other interesting articles, frequently asked questions about qualitative research.
Qualitative research is used to understand how people experience the world. While there are many approaches to qualitative research, they tend to be flexible and focus on retaining rich meaning when interpreting data.
Common approaches include grounded theory, ethnography , action research , phenomenological research, and narrative research. They share some similarities, but emphasize different aims and perspectives.
Approach | What does it involve? |
---|---|
Grounded theory | Researchers collect rich data on a topic of interest and develop theories . |
Researchers immerse themselves in groups or organizations to understand their cultures. | |
Action research | Researchers and participants collaboratively link theory to practice to drive social change. |
Phenomenological research | Researchers investigate a phenomenon or event by describing and interpreting participants’ lived experiences. |
Narrative research | Researchers examine how stories are told to understand how participants perceive and make sense of their experiences. |
Note that qualitative research is at risk for certain research biases including the Hawthorne effect , observer bias , recall bias , and social desirability bias . While not always totally avoidable, awareness of potential biases as you collect and analyze your data can prevent them from impacting your work too much.
Each of the research approaches involve using one or more data collection methods . These are some of the most common qualitative methods:
Qualitative researchers often consider themselves “instruments” in research because all observations, interpretations and analyses are filtered through their own personal lens.
For this reason, when writing up your methodology for qualitative research, it’s important to reflect on your approach and to thoroughly explain the choices you made in collecting and analyzing the data.
Qualitative data can take the form of texts, photos, videos and audio. For example, you might be working with interview transcripts, survey responses, fieldnotes, or recordings from natural settings.
Most types of qualitative data analysis share the same five steps:
There are several specific approaches to analyzing qualitative data. Although these methods share similar processes, they emphasize different concepts.
Approach | When to use | Example |
---|---|---|
To describe and categorize common words, phrases, and ideas in qualitative data. | A market researcher could perform content analysis to find out what kind of language is used in descriptions of therapeutic apps. | |
To identify and interpret patterns and themes in qualitative data. | A psychologist could apply thematic analysis to travel blogs to explore how tourism shapes self-identity. | |
To examine the content, structure, and design of texts. | A media researcher could use textual analysis to understand how news coverage of celebrities has changed in the past decade. | |
To study communication and how language is used to achieve effects in specific contexts. | A political scientist could use discourse analysis to study how politicians generate trust in election campaigns. |
Qualitative research often tries to preserve the voice and perspective of participants and can be adjusted as new research questions arise. Qualitative research is good for:
The data collection and analysis process can be adapted as new ideas or patterns emerge. They are not rigidly decided beforehand.
Data collection occurs in real-world contexts or in naturalistic ways.
Detailed descriptions of people’s experiences, feelings and perceptions can be used in designing, testing or improving systems or products.
Open-ended responses mean that researchers can uncover novel problems or opportunities that they wouldn’t have thought of otherwise.
Researchers must consider practical and theoretical limitations in analyzing and interpreting their data. Qualitative research suffers from:
The real-world setting often makes qualitative research unreliable because of uncontrolled factors that affect the data.
Due to the researcher’s primary role in analyzing and interpreting data, qualitative research cannot be replicated . The researcher decides what is important and what is irrelevant in data analysis, so interpretations of the same data can vary greatly.
Small samples are often used to gather detailed data about specific contexts. Despite rigorous analysis procedures, it is difficult to draw generalizable conclusions because the data may be biased and unrepresentative of the wider population .
Although software can be used to manage and record large amounts of text, data analysis often has to be checked or performed manually.
If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.
Research bias
Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.
Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.
There are five common approaches to qualitative research :
Data collection is the systematic process by which observations or measurements are gathered in research. It is used in many different contexts by academics, governments, businesses, and other organizations.
There are various approaches to qualitative data analysis , but they all share five steps in common:
The specifics of each step depend on the focus of the analysis. Some common approaches include textual analysis , thematic analysis , and discourse analysis .
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Bhandari, P. (2024, September 05). What Is Qualitative Research? | Methods & Examples. Scribbr. Retrieved September 9, 2024, from https://www.scribbr.com/methodology/qualitative-research/
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How to Write a Discussion Section | Tips & Examples
Q: How to write the Discussion section in a qualitative paper?
Step 1 to writing a good discussion guide: First, know the goal of the research and the essential question. There is a lot of pre-work that has to happen before a discussion guide ever gets written. This includes understanding the core goals of the research, defining the outputs, and aligning the stakeholders.
Step 3: Ask general questions about the topic. Discussion guides can be seen as an upside down triangle: Start general at the top and get narrower as you go along. The next goal is to set the scene by asking general questions about the topic. This phase helps build empathy and slowly invites the participant (s) into the topic.
The discussion chapters form the heart of your thesis and this is where your unique contribution comes to the forefront. This is where your data takes centre-stage and where you get to showcase your original arguments, perspectives and knowledge. To do this effectively needs you to explore the original themes and issues arising from and within ...
Organizing Your Social Sciences Research Paper
How to Write Discussions and Conclusions
In the Discussion chapter you are expected to analyse and appraise the findings of your data analysis. McGregor (2018) points out the threefold purpose of the Discussion chapter: To summarise salient findings. To explain the findings. To analyse the implications of the findings.
How To Write A Dissertation Discussion Chapter
Discussion Section for Research Papers
Structuring a qualitative findings section
The discussion chapter is where you delve into the meaning, importance and relevance of your results. There are many different ways to write the discussion s...
Guide to Writing the Results and Discussion Sections of a ...
Writing a Discussion Guide for Research. A discussion guide is a structured document or outline that serves as a roadmap for conducting qualitative research interviews or focus group discussions. It provides questions, prompts, and topics to guide the conversation and meet the research objectives.
Discussion is mainly the section in a research paper that makes the readers understand the exact meaning of the results achieved in a study by exploring the significant points of the research, its ...
How to write a discussion section? - PMC
Purpose - This paper aims to offer junior scholars a front-to-back guide to writing an academic, theoretically positioned, qualitative research article in the social sciences. Design/methodology ...
Koch claims that 80% of value comes from 20% of the work effort. The trick to an efficient work life, Richard Koch contends, is to identify 'high value' work and just do that as much as possible. High value work for me is writing and talking to people; low value work is email. As with most self help books, I finished it and did nothing ...
The content in the thesis discussion section overlaps with the results section—the results section presents the data, and the discussion section interprets it. The structure of the discussion section differs according to the type of research (quantitative vs. qualitative).In qualitative research, such as in the Humanities and Social Sciences (HSS) domain, the discussion and results from ...
How to Write a Discussion Section | Tips & Examples - Scribbr
Abstract. This chapter provides guidelines for writing journal articles based on qualitative approaches. The guidelines are part of the tradition of the Chicago School of Sociology and the author's experience as a writer and reviewer. The guidelines include understanding experiences in context, immersion, interpretations grounded in accounts ...
Thematic Analysis - A Guide with Examples. Thematic analysis is one of the most important types of analysis used for qualitative data. When researchers have to analyse audio or video transcripts, they give preference to thematic analysis. A researcher needs to look keenly at the content to identify the context and the message conveyed by the ...
What Is Qualitative Research? | Methods & Examples