- Skip to primary navigation
- Skip to main content
- Skip to primary sidebar
The Big Book Project
Agribusiness Training & Startup Tools
Poultry Business Blueprint: How to Plan, Launch, and Grow a Profitable Poultry Farm
Last updated on November 15, 2021 by Temi Cole 1 Comment
I’m about to share with you my 15-point blueprint for writing a winning poultry farming business plan.
(Step-by-step.)
The best part?
You’re going to get linked to LOTS of business planning resources including real-life case studies within these steps.
Let’s take a look together…
- Step #1: Get ‘The Most Complete’ Poultry Farming Business Plan Template
- Step #2: Download “The Poultry Farm Business Plan Analysis Playbook”
Step #3: Download Poultry Plan It (eBook)
Step #4: download poultry project reporter 2.0 – insider’s guide, step #5: download sample poultry plan data, step #6: use business management templates (keep sheet).
- Step #7: Download Business Records for Poultry Keepers eBook (USDA Bulletin 1614)
Step #8: Subscribe To Poultry Project Reporter 2.0 (Fill-In-The-Gap PDF Builder) Software
Step #9: download zero debt: poultry farming business plan (2021) pdf ebook, step #10: download grow agribusiness faster classes, step #11: download poultry project hub pdf ebook, step #12: take the poultry farmer’s business quiz, step #13: download poultry project planning toolkit ebook v.1, step #14: download poultry business start-up: recommended digital tools of the trade, step #15: get a 1-to-1 poultry farming business planning review, step #1: get the best poultry farming business plan template.
A poultry farming business plan template is usually the no.1 request I get asked for as the author of The Big Book Project.
Emails like this are a good example:
Up until now, it’s been an obvious MISS as part of The Big Book Project…
…ready-made business planning consultancy for the beginner.
I always had it in mind to plug in the gap.
It’s in me to do.
With the experience of 10+ years serving start-up entrepreneurs with strategic business planning consultancy…there are countless benefits to offer here.
However, I didn’t want to rush.
I wanted the solution I delivered to ANSWER ALL QUESTIONS. And be handed over in a way that is:
Write Your Poultry Business Plan - in Just 90 Mins!
Poultry Project Reporter 2.0 - fastest way to write your project report online.
- self-explanatory
- self-driven
…the more flexible, yet comprehensive the planning materials are – the easier they will be to use and act on.
( And business does come down to action at the last .)
The Ultimate Poultry Farming Business Planning Template
My first step was to construct what I consider to be the most complete poultry farming business plan template possible.
The kind of thing that covers both bases of:
- helping to provide clarity to your thoughts for rolling out a successful poultry business launch
- communicating an attractive proposal to potential stakeholders and investors
Pouring in over 50,000+ hours of strategic business consulting experience which spans:
- global best practice insights and technology
- corporate currency exchange
- project management
- financial advisor and stockbroker
- freelance business management advisor
…I decided upon the following outline template:
Executive Summary
What is the business?
Why is it needed?
How will it deliver?
What are the financial rewards of investment?
Industry Analysis
Industry snapshot
SWOT & PESTLE (situational) analysis
Competitive forces
Vision & Mission Statement
Key function
Aspect of life
Product type
Scope and audience
Principles & promise
Feel good and standards
Poultry farm slogan
Competitive Analysis
Products and services
Marketing and sales
Key strengths
Marketing Strategy
Physical evidence
Leadership team
Professional profile
Financial Plan
Profit and loss
Balance sheet
Labour budget
Key performance indicators (KPIs)
It’s 38-parts that together spell out every critical element of poultry business success.
You simply won’t find a more comprehensive effort to fully load a poultry farming business plan with ALL ESSENTIAL INGREDIENTS.
Want a breakdown of what each part really contains?
That’s EXACTLY what’s up next…
Step #2: Download The Poultry Farm Business Plan Analysis Playbook
As shared above, I’ve taken the time to draft what I am absolutely certain is THE market leading poultry farming business plan template – FULL STOP.
It’s got it all.
But what about the detail? And how should it be used?
Business planning analysis: the KEY to using my business plan template – like a PRO
Like so many business planning template solutions out there like bPlans, for example, they do a good job of setting a solid format, BUT…
…where they FALL SHORT is in giving you some real-life examples of how to APPLY the template .
In other words,
Most business planning tools out there don’t give you examples of how real poultry businesses measure up with the tool.
And because of this, those other planning tools leave you GUESSING what to do with it.
So you end up using it as a first-time pupil uses an exercise book:
Unskillfully and regrettably (“…don’t want to go back there again if I can help it…”).
When actually, what you NEED is a dynamic, “can’t put it down”, interactive ACTION plan – with bite.
…this is the reason I wrote this series of poultry farming business planning analyses.
Here’s what my business plan analysis will do for you…
To take all the guesswork and wandering out of planning your poultry business.
And to show you EXACTLY HOW a real-life poultry start-up success story marries up with my winning business planning formula…
…giving expert insight into how BEST to use the template to plan your own success.
The result?
(Way much better than just templates or homework…)
Step-by-step, proven insights of what REALLY works and why in every step of writing your own poultry business plan.
= 1st rate consultancy & on-the-shoulder advice – at your own pace ( & at only a fraction of the price ).
You can access The Poultry Farming Business Plan Analysis Playbook here (Downloadable PDF version is available to paid subscribers )
So, why is an eBook the IDEAL partner to helping your write your poultry farming business plan?
(I’m glad you asked!)
Poultry Plan It: the blueprint to winning investment for your poultry business
Rather than present you with empty template boxes to fill out (which – let’s face it – offers zero value, both to you and potential investors)…
…instead,
My eBook called, Poultry Plan It – shows you EXACTLY how to:
- skillfully deliver and
- expertly pitch
…your poultry business plan to achieve 1 thing:
To Win Investment .
(Simple. My eBook “Poultry Plan It” shows you how to get investors to take your poultry business seriously .)
Read The Poultry Business - Like Never Before!
Chicken Snippets Newsletter - deep poultry analysis to sharpen your acumen, by email.
Does this eBook sound like what you need?
Try the first chapter called “ Poultry Plan It: Executive Summary ” right here .
Want to unlock the whole eBook as PDF download?
Become a paid subscriber and get “ Poultry Plan It ” by instant PDF download .
Have you ever wanted to see:
…how the financial PROs estimate future poultry investment returns?
…which poultry production models generate the most profit?
(I mean REALLY SEE?)
Then the Poultry Project Reporter 2.0: Insider’s Guide was written just for you.
Poultry Project Reporter 2.0 – Insider’s Guide: the ‘grain-by-grain’ financial analysis EVERY poultry business plan needs
I wrote the Poultry Project Reporter 2.0 – Insider’s Guide for two pressing reasons:
- …to plug in the gap of a general lack of ‘detailed, long hand’ financial poultry business calculations available online to help with planning profits.
- …a ‘case study based’ user guide for license holders of my proprietary software ‘Poultry Project Reporter’ – to find out ALL the inside hints and tips for producing rock solid financial projections.
Here’s a quick snippet of the level of breakdown I provide:
…literally, grain-by-grain, high precision detail.
BUT at the same time super simple to follow.
(With lots of visual content to really help you ‘get the picture’.)
Want to hear it from a reader?
This feedback email was sent by a start-up poultry farmer.
He emailed me within minutes of receiving a mailshot of a FREE chapter from the Insider’s Guide.
So what’s actually ‘ inside ‘ the Poultry Project Reporter 2.0 – Insider’s Guide?
A great question.
Here’s what you get:
Totally comprehensive and also a great handbook to accompany my proprietary software Poultry Project Reporter 2.0 .
Want to grab a copy of the PPR 2.0: Insider’s Guide?
Become a paid subscriber today and instantly get the inside track on financial planning for your poultry farm business.
Have a read of this:
…and there are many more requests like this in my inbox.
It seems when it comes to business planning help, poultry farmers and professionals alike are interested in scanning sample data too.
( Not just templates )
Sample papers: a GREAT way for self-assessing if your business plan is up to scratch
If you ask me, examples are without doubt the BEST way to learn.
Whenever I’m looking to work out a business model I always look for working models that already exist.
Never contrived or manufactured formulas.
As an adult, I don’t like to be spoon-fed. I learn best when I’m left a little room to figure things out myself.
Let’s take it back to class…
…why are past exam papers and examiner notes such a popular revision method?
SELF-ASSESSMENT.
(i.e. finding out for yourself how you measure up against standard.)
My preferred method of advanced learning.
And I don’t think I am alone in this.
This is exactly why I put together these sample poultry farming data plans – both layer and broiler models.
I left out any country bias, so these are a universal fit to any and every economy.
What do the samples contain?
There are 2 typical planning problems that these plans are designed to solve:
- Input and output VARIABLES,
- related to the SCALE and MODEL of your farm.
Master The Poultry Business - Like a Pro!
Poultry Courses Online - most actionable and interactive online poultry course.
In other words, these samples are shortcuts or crib notes for literally telling you if your planning progress is:
- en-route for success, or;
- taking a wrong turn .
I’ve arranged the samples according to the following attributes :
Broiler farming rearing models
- All-In-All-Out
Layer farming rearing models
Input/Output variable
- Feed consumption
- Production (meat or eggs)
- Broiler by product
These lists above are like ingredients to prescribed recipes.
Or, elements of an equation for solving a problem.
Mix them together in the right order and you answer critical questions within your poultry farm business plan.
Want an example?
The sample plans above will answer questions like,
“How much manure will a 2,000 bird broiler farm produce annually over 6 years, using the 4+1 rearing method?” Or, “How many eggs will a 5,000 layer farm produce annually over 6 years, using the 1+2 rearing method?”
Simply pull the relevant data set and immediately land your finger on the answer.
A convenient ‘plug-in’ to EVERY poultry farming business plan
Would you like a free sample?
Click on this link for a free egg production dataset for a 500-bird layer farm using 1+3 rearing system .
Now, are you ready for EVERYTHING?
Become a paid subscriber to gain instant access to ALL current sample plans PLUS future updates.
Another short falling of traditional business planning templates is that they are start-up focused .
It makes the value gained from them short-lived.
Think of it this way…
When you’ve finally launched your business, that’s just the beginning and not the end.
At the very least, you should have another 6 years on top of actually running your business.
If your templates are ONLY valid for start-up,
Then what do you use to keep your ongoing plans in order ?
Crush investment risk with my business management templates
Arguably, running the business is a far more risky phase of investment – most of all because now you have made a material commitment.
Therefore, you carry the potential of loss.
And business management also just happens to be the most challenging discipline to hold.
Because you’ve got SO MUCH going on all at the same time.
And staying organised becomes more and more difficult with every day that goes by.
CHAOS costs …
- you lose foresight, you lose track of progress and ultimately you lose money.
ORGANISATION profits …
you gain vision, you gain awareness and ultimately make money.
Business Management Templates
These templates are designed to help you stay on top.
What’s included?
Advance Your Poultry Project - Into Maximum Profits!
Advanced Poultry Pickup - hands-on, 1-to-1 poultry business consultancy - anywhere.
Download the ‘Keep Sheet’ for future reference.
Want to start making business management plans?
Become a paid subscriber and access this suite of business management templates today.
Step #7: Download Business Records for Poultry Keepers eBook
This is a USDA eBook (United States Department of Agriculture – Farmers’ Bulletin 1614) from 1929.
(That’s right – it’s almost 100 years old!)
But testament to ‘things done well’…
…this evergreen piece of invaluable financial coaching for poultry farmers still holds true today, as when it was 1st published.
Business Records for Poultry Keepers: “Simply…DON’T attempt to write your poultry business plan without it.”
The motto of the eBook? “It literally pays for poultry farmers to keep records of current operations to guide their efforts in profitable directions.” In fact the book gives the following 6 great reasons why you need this download : (1) “… reduce the guesswork in poultry farming by helping the farmer to determine the actual reasons for poultry profits and losses,” (2) “… show the relative efficiency of different methods of production and marketing,” (3) “…make it possible for a poultry keeper to compare his results with published information (benchmark) on many poultrymen’s problems,” (4) “… show the financial progress a poultry keeper has made in his business,” (5) “… furnish information for credit statements when funds are borrowed,” (6) “… help to prevent disputes by serving as a check on business dealings.”
What is included in this eBook?
Business Records for Poultry Keepers
- Usefulness of poultry records
- Receipts and expenses
- Egg-production record
- Labor record
- Sales records
- Records of eggs and poultry for household use
- Pen records
- Incubation and hatching records
- Diary or notes on management
- Making use of the records
Want to pick up a copy?
Download the eBook here.
When I began writing The Big Book Project, I had one goal in mind:
To demystify investment proposal writing for start-up farmers.
By trawling the endless blog posts and comments in the small agribiz space online,
It became clear that MANY of us have the ambition to start up.
- see borrowing as the only root
- underestimate their business plan as just a means of getting a loan
- grossly misunderstand how to model production to make a profit
…and I desperately wanted to change turn this on its head.
Only, I made up my mind that I wasn’t going to go the traditional consulting route .
- Too expensive
- VERY limited
- Anti self-sufficiency ( clients grow dependant )
So, what were the alternatives to consulting?
- Perhaps, author a book
- Develop a proprietary software
- Run online courses
…these were just a few.
Then after extensive research and thinking things through…
…I settled for all 3 of the above alternatives, wrapped up into one package:
A book, plus bespoke software and an online course.
Enter: The Big Book Project
The Big Book Project ( https://thebigbookproject.org )
- An online eBook – pushed by a blog.
- A spin-off digital business planning tool called Poultry Project Reporter.
- And an online poultry farming course called Advanced Poultry Pick-Up.
In 2 years only,
the blog amassed 170,094 new search engine visitors alone
PLUS , a little over 8,000 newsletter subscribers too.
Mission accomplished.
(Well, almost – “… but what about that software? “)
Actually, one of the most popular enquiries received through my blog is for help writing poultry business proposals .
With all the best intentions in the world, there’s just not enough of me to go around the entire subscriber base giving out 1-to-1 proposal writing help.
So, I did the next best thing.
I made my advice automated (with the help of some handy digital tools) and wrote it one time only.
The result was Poultry Project Reporter and now we have just launched version 2.
What is Poultry Project Reporter 2.0?
Poultry Project Reporter 2.0: the fastest way of writing a professional poultry farming proposal
If you are looking to write a watertight poultry business proposal,
Then this Poultry Project Reporter 2.0 is a solid investment for you.
Here’s why:
Essentially, all you have to do is type in your data into the input field and then leave the publishing (complete with PDF download) – even the calculations to PPR 2.0
Are you ready to take a closer look at Poultry Project Reporter? Take a look at the dedicated Poultry Project Reporter 2.0 website
Poultry farming as a topic is MASSIVE worldwide.
It seems, when it comes to the subject matter of poultry farming, every country is both ‘ stalking it ‘ and ‘ talking it ‘ online.
These stats from my blog above tell the tale of poultry farming and its popularity. It literally reaches every country in the world .
And despite all this talk about poultry farming business plans…
…I find a large percentage of the ‘audience’ has no capital funding availability (whether saved or borrowed) . Of course, this is totally natural and a reality for the majority, AND if you ask me a great ADVANTAGE.
Take this reader of my blog:
It seems many see a lack of capital as a barrier to entry when it comes to layer or broiler farming.
“But who said anything about needing significant capital to start up a profitable poultry business ?”
One of the BIGGEST attractions to poultry farming surely is the LOW BARRIER to entry , LOW SETUP costs and yet HIGH profitability and cash flow potential.
But as with many theories, I suppose it remains ‘up in the air (talked about)’ until someone makes it tangible…material…possible.
This is the principle that encouraged me to step up to the plate in an attempt to ‘bat out of the park’ all doubt surrounding it…
…and finally, answer the question:
Can you start up a poultry farm with zero capital?
Yes, you can start a poultry farm with no available capital.
Here’s how…
Zero Debt Poultry Farming: the MOST REWARDING way to start, scale and establish a leading egg or chicken business
In my line of work as a consultant (professional problem solver) – the one discipline that keeps my craft alive is RESEARCH.
And as such, I come across all kinds of neat fixes that may not be for the time I find them,
But are bound to come in handy some time.
So, much like a handyman or craftsman, not wanting to let anything go that could be of use,
I end up keeping a stash of these in a ‘kind of’ strategic toolbox.
When enough time passes by whilst researching related topics,
I get enough of a head of steam to begin compiling an eBook.
This is my process.
And using this I wrote ‘ Zero Debt Poultry: Business Startup Plan ‘.
It’s a strategic playbook and secret formula for how (with no borrowings or savings) you:
- turn your poultry startup idea into a market-leading farming enterprise
- BEFORE you yield your 1st egg or carcass .
Want the PDF download?
Become a paid subscriber today and download Zero Debt Poultry Business Startup Plan .
I had to refrain from using the phrase, “Masterclasses”…a bit presumptuous for my liking.
Aren’t we always needing to ‘add on’ – even after many years of experience? Are ever really the finished article?
Whatever your answer to those questions is,
I do think what is indisputable is the benefit of someone else’s EXPERIENCE when you don’t have any…
… experience saves loss …
…loss of:
…and in the case of business startup, the benefit of experience in some critical areas can be the difference between success and failure.
And where so much is riding on you making it work,
Getting the right experience is HIGHLY valued.
Equally, identifying the most advantageous area of learning carries importance.
So, what area of learning would you say has the most impact on farming success?
According to this study , ‘ Farm Business Management Skills a Missing Link For Smallholder Farmers: A Case Of Malingunde, Malawi ‘ (European Journal of Business and Innovation Research 2016): Just one of many studies which declare a link between business management discipline and better economic output . Other quotes from the study bear reference to previous works: “Generally, management is a human responsibility and skill that drives economic activities and development ( Oghojafor et al, 2012 ).” “Smallholder farmers need to be better equipped with business management skills if they are to play a central role in improving agricultural productivity ( Mohit, 2012 ).”
So, there you have it – business management is the most influential skill set you could acquire for succeeding with your poultry startup.
But is there really a shortage of business management material on the internet?
Not according to Google,
As you can see above, it took Google 0.6 seconds to return almost 6 BILLION results for the search term ‘business management’.
That’s a FLOOD of management content.
But…I ask:
- Is all of it good ? Or at least suitable for a startup poultry farmer?
- Also, where do you begin ?
To save you ENDLESS wandering from page to page online,
I have neatly packaged a power-packed portfolio of business management tutorials tailor-made for EVERY startup farmer…
…called “Grow AgriBusiness Faster Classes”
Grow AgriBusiness Faster Classes: instantly download 15 years of 1st class management expertise ( & speed up your poultry profits )
The purpose of these tutorials is to make common with you some of the most valuable business management lessons learned in my 15 years of management.
They span a corporate and independent consulting career, including:
- global best practice
- financial investments
- small business strategy
But the goal is simple…
…to make hard things simple for you to ‘master’ (…there, I’ve said it now…) to save you any potential material losses of getting it wrong.
These lessons should help you to get it right, 1st time.
The GREAT thing about these tutorials also is that they are all written from 1st hand experiences and lessons learned . Nothing academic – all true to life .
Here’s currently what is included :
Want to access the Grow AgriBusiness Faster Classes?
Become a paid subscriber today and fast forward your management abilities.
Are you currently working on a feasibility plan & business proposal for your future poultry farm?
Then this resource is the ideal pocketbook and project reference guide for equipping you with EVERYTHING you need to draft a winning plan.
It’s called the Poultry Project Hub…
Poultry Project Hub: a jampacked project resource library giving you 100’s of angles on planning optimal profits
This has to be the most plentiful online digital resource for assisting your poultry business proposal writing .
Here’s a quick round-up of its contents:
In short, the Poultry Farming Project Hub contains:
“…over 20,501 words, 200+ rows of data tables, as well as 30+ screenshots/images, sample calculations, case studies and more.”
If you are looking for:
- sample plans
- expert poultry business consultancy
- step-by-step calculations
- definitions and equations for investment metrics
- case studies
- detailed ‘explainer’ articles on hard to understand model concepts
…then this is an unmissable opportunity for you.
Visit the library and its FREE resources now.
Want to download the entire library in PDF instead?
Become a paid subscriber and get the PDFs.
This is very simply – a little bit of light relief if you are finding the whole exercise of business planning a little…frustrating.
There are 15 questions in this quiz.
Each covering a key poultry farming discipline.
It’s multiple choice and nothing too heavy.
Ideally, you might use them to sharpen up your general strategic business awareness.
Try the poultry business quiz.
I made this as a complementary guide to be read alongside sample poultry plans.
To help you better DIRECT the planning process.
To have you asking the right questions and taking the right approaches to assemble your poultry business plan successfully.
Plus, I provide insight into:
- production modelling options and,
- uncover flawed assumptions.
These points above are often sticking points and wrong turns for many when building a plan.
This eBook helps you avoid the loss of time and effort getting tied up in with grey spots.
And here’s how…
Poultry Planning Toolkit eBook: avoid common planning errors by having this on your desk as you work
I’d go as far as saying that you shouldn’t begin writing your poultry farm business plan UNTIL you’ve read this.
It does the job of ironing out all the usual sticking points that trouble and prolong planning.
Issues such as:
- modelling choices
- how best to plan your earnings
- how to measure profitability
- how to do capital planning
…are opened up with ease and made plain.
Here’s the chapter line-up :
- Broiler vs. Layer
- Reverse Engineer your Earnings
- Modelling for Cash Flow
- Frameworking
- Cost & Price Inputs
- Gross Profits
- Capital Planning
- Return on Investment
- Scenario Planning
I designed it to answer ALL the key strategic planning questions.
I’d say, the real value of this eBook is that it prevents false starts by filling in the common knowledge gaps .
A great time saver.
Take a few minutes to read a chapter for free .
Want to download the entire PDF eBook?
Become a paid subscriber today and get expert direction for writing a successful poultry business plan.
This one is quite simple.
If it’s ever cross your mind to ask,
“Hey Temi, what website software do you use?”
“What service do you use to send out those email messages?”
For example, I use WPMUDEV as my web hosting partner. They are just right for The Big Book Project currently. It’s true that there are many cheaper web hosting services out there, But the operative word here is * SERVICE* . When I fail, they pick up the pieces and always ensure The Big Book Project is constantly online. No downtime, no curveballs, no disasters…you see everything coming LONG before it hits, giving plenty of time to react successfully…PLUS, when trouble hits, they REALLY know how to rescue a WordPress website . Hands down. I have no complaints and many good things to say…if you are looking for an expert WordPress website support team – I couldn’t recommend them highly enough . Learn more about WPMUDEV here. (The link above goes to their website and of course costs you nothing. If you decide to hire them, I get a small payment back. The money side has no influence though. I personally use them and happily recommend their service.)
My other tools of the trade including:
- graphic design tool
- online payment gateway
- document management tools
- email marketing platform
- accounting program (inc. invoicing, quotations etc).
…are all neatly listed in the crib sheet.
It’s exhaustive. And comes with 10 years of self-employment and business ownership experience.
Lots of valuable, ‘hard-to-find’ gems to give you plenty of advantage.
(*Plus there are some GREAT time and budget savers in here to help you save the pennies, without compromising on quality.)
Want to download my Digital Tools of The Trade crib sheet?
Become a paid subscriber today and get a headstart on digital business services.
Whilst I don’t write business plans, I do review them from time to time.
From your point of view, it might be a useful pointer in the right direction.
Just the thing you need to get you out of a rut and to finally complete your plan.
A bit like this:
…always good to see REAL LIFE RESULTS gained by readers of The Big Book Project who put the advice into action .
Want me to take a look at your poultry farm business plan?
Become a paid subscriber today and book your business plan review.
Now over to you…
Are you currently writing a business plan for your poultry farm?
Have you already drafted your plan?
Either way, I’d be interested to hear from you.
Leave a comment below.
Reader Interactions
Write your poultry project proposal in just 90 mins.
February 22, 2024 at 1:44 pm
My first time to visit this web site. I am impressed and subscribed soon. Hope I will be benefited from the package. Inspired by quick response of the system and tells how efficient and profitable the poultry business too. I will keep myself long in the transaction. Regards, Assefa T.
Leave a Reply Cancel reply
Your email address will not be published. Required fields are marked *
Join 15,000 Subscribers…
Get The #1 Poultry Farming Newsletter
The most in-depth guide to poultry farming anywhere , right now.
– Kwasi Jones
Receive all the ‘insider tips’ they never speak about to help you:
- ✔️ Write a plan that actually gets investment
- ✔️ Decide if poultry will be profitable for you
- ✔️ Avoid pitfalls like mortality with key procedures
- ✔️ Understand the hidden benefits of production models
Type in your email below…
Poultry Farm Business Plan Template
Written by Dave Lavinsky
Poultry Farm Business Plan
You’ve come to the right place to create your Poultry Farm business plan.
We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Poultry Farms.
Below is a template to help you create each section of your Poultry Farming business plan.
Executive Summary
Business overview.
Smith Poultry Farm is a new farm business located in Mason City, Iowa. The business is a newly established farm founded by John and Sue Smith. As native Iowans, the couple has spent their life in the farming industry as their families have established farms throughout Iowa. Currently, there is a poultry shortage throughout the midwestern United States as some farms have been forced to shut down their business due to rising costs, labor shortage, and higher technology standards. John and Sue have decided to take this opportunity to alleviate the poultry shortage as well as finally establish the farm they have been planning to do for the past six years.
As native Iowans, John and Sue have already recruited a team of farmhands that have extensive experience working in poultry farms. Most of them have been recently laid off from other poultry farms that have shut down their operations.
John and Sue plan on starting with 5,000 chickens, 500 turkeys, and 100 ducks on 10 acres of land. Their business operations will be centered around daily processes and procedures to tend to the chickens and prepare them for packaging for resale and distribution.
Product Offering
The following are the products that Smith Poultry Farm will provide:
- Chicken for consumption
- Turkey for consumption
- Ducks for consumption
Customer Focus
Smith Poultry Farm will target all residents residing in northern Iowa and throughout the state. They will target families, individuals, supermarkets, large retail chains, and restaurants.
Management Team
Smith Poultry Farm will be owned and operated by John and Sue Smith. They will recruit a very experienced and knowledgeable operator to manage the day-to-day operations of the poultry farm.
John Smith was born and raised on a local farm and has been working in farms most of his life. He left to pursue his agriculture degree from Iowa State and returned to work full-time at his father’s large farm. That farm produces beef, poultry, pork, and vegetables. Once he married Sue, the couple decided that they would begin to save up to pursue a farm of their own.
Sue Smith was raised on a farm as well. Once she graduated from high school, she attended Iowa State to pursue a degree in Business Administration. It was there where she met John and planned for their future farm where he would manage the farm operations and she would be in charge of the financial management and administration of the poultry farm operations.
Success Factors
Smith Poultry Farm will be able to achieve success by offering the following competitive advantages:
- Ownership has extensive experience and knowledge in the poultry farming industry.
- Owners will invest in the latest technology and equipment to make their poultry farm the most superior in the Midwest.
- Smith Poultry Farm will breed high quality chickens, turkeys, and ducks in order to produce the freshest and quality poultry.
Financial Highlights
Smith Poultry Farm is seeking $500,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the farm land and purchasing the necessary equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, mortgage, and marketing costs for the poultry farm. The breakout of the funding is below:
- Purchase 10 acres of farmland: $100,000
- Farm equipment, supplies, and materials: $100,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $50,000
- Working capital: $100,000
The following graph below outlines the pro forma financial projections for Smith Poultry Farm.
Company Overview
Who is Smith Poultry Farm?
Smith Poultry Farm is a new poultry farm business located in Mason City, Iowa. The business is a newly established poultry farm founded by John and Sue Smith. As native Iowans, the couple has spent their life in the farming industry as their families have established farms throughout Iowa. Currently, there is a poultry shortage throughout the midwestern United States as some farms have been forced to shut down their business due to rising costs, labor shortage, and higher technology standards. Growing up in the farming industry, John and Sue have decided to take this opportunity to alleviate the poultry shortage as well as finally establish the farm they have been planning to do for the past six years. The couple plans to raise chickens, turkeys, and ducks to produce poultry for food consumption as well as eggs. Once the business is established, the couple will add more birds to the farm and purchase additional land.
As native Iowans, John and Sue have already recruited a team of farmhands that have extensive experience working in poultry farms. Most of them have been recently laid off from other poultry farms that have shut down their operations. John and Sue have already identified the lead farmhand who will assist John in the day to day farm operations oversight.
Smith Poultry Farm History Smith Poultry Farm is owned and operated by John and Sue Smith, Iowa natives who have extensive experience in farm operations and business administration. John has worked for his father’s large farm for most of his life and wants to finally pursue his own poultry farm since a number of poultry farms have ceased operations due to increased labor and distribution costs. John has already pursued a number of local grocery stores, large retail stores, and restaurants to have contracts to be their sole poultry distributor.
Since incorporation, Smith Poultry Farm has achieved the following milestones:
- Registered Smith Poultry Farm, LLC to transact business in the state of Iowa.
- Has 6 contracts in place to provide poultry for local restaurants, grocery stores, and large retail chains.
- Reached out to numerous individuals and households to purchase their household’s poultry directly from Smith Poultry Farm.
- Began recruiting a staff of farmhands to assist in the day to day operations of the poultry farm.
Smith Poultry Farm Products
The following will be the products Smith Poultry Farm will provide:
Industry Analysis
Customer analysis, demographic profile of target market.
Smith Poultry Farm will target all residents of Mason City and the surrounding states. The target market will consist of households, grocery stores, restaurants, and large retail chains.
The precise demographics for Mason City, Iowa are:
- 503,642 residents
- 310,000 households
- 1,000 restaurants
- 500 grocery stores
- 6 large retail grocery stores
Customer Segmentation
Smith Poultry Farm will primarily target the following customer profiles:
- Individuals and households
- Grocery Stores
- Restaurants
- Large Grocery Chains
Competitive Analysis
Direct and indirect competitors.
Smith Poultry Farm will face competition from other companies with similar business profiles. A description of each competitor company is below.
Myson Poultry Farm
Myson Poultry Farm is a modern, multi-national, protein-focused food company that produces approximately 20% of the beef, pork, and chicken in the United States. Along with its subsidiaries, the company operates a food company worldwide. The company began during the Great Depression when the eldest Myson began selling chickens. A few decades later, Myson’s son grew it into the large company it is today and is one of the largest poultry producers and distributors in the world.
By investing in technology, Myson was able to grow the brand. Through the development of better feeds and better disease control methods, chickens were maturing more quickly. These improvements, combined with increased competition, meant lower prices for consumers and households were able to purchase their poultry products in larger quantities.
Iowa Poultry Farm
Iowa Poultry Farms started in the 1920s when Liam Nelson sold and traded eggs by the dozen as a means to put food on the table for his family. Four generations later, the Nelson family has grown the business year-over-year to continue to meet the changing needs of the egg and pullet industry. More than 90 years of experience has established Iowa Poultry Farm as a well-respected pullet and hatching business as well as a reliant commercial egg producer under the current leadership.
The strength of Iowa Poultry Farm began when master plans for growth from the late 1980s to present day have produced new and improved pullet production facilities that have the capacity to accommodate the growth of the majority of the pullets in NPF’s proprietary facilities. Recent capital development has been invested in hatchery and breeder facilities that have the capacity to produce up to 9 million female chicks per year as well as supplementary aviary growing facilities for both cage-free and floor-grown conventional pullets.
Iowa Poultry Farm continues to innovate as a pullet and hatching business under the leadership of Frank and his son, Brett.
Good Cluck Poultry Farm
Good Cluck Poultry Farm maintains more than 50,000 breeders on its company owned farms. The company currently hatches and sells 79 standard chicken breeds/varieties, 58 breeds/varieties of bantams, 9 breeds of ducks, 3 breeds of geese, and 4 breeds/varieties of guineas. In addition, Good Cluck has available, as a service to its customers, 9 heritage breeds of turkeys, pheasants, and chukar.
Good Cluck certainly has good luck. While many hatcheries have been forced to close, Good Cluck Poultry Farm has become a leader in producing non-commercial poultry annually, selling more than six million items of baby poultry.
Good Cluck’s full list of products are white egg layers, brown egg layers, colored egg layers, standard assortments, broilers, crested chickens, feather legged bantams, bantam assortments, clean leg bantams, ducks, geese, guineas, turkeys, pheasants, chukar, and supplies.
Competitive Advantage
Smith Poultry Farm will be able to offer the following advantages over their competition:
- Ownership has extensive experience and knowledge in the poultry farming industry and has over 20 years of experience managing poultry farm operations
- Smith Poultry Farm will breed high quality chickens, ducks, and turkeys in order to produce the freshest and quality poultry.
Marketing Plan
Brand & value proposition.
Smith Poultry Farm will offer the unique value proposition to its clientele:
- All farming practices will utilize the latest technology and equipment for safe breeding practices, production, and distribution of all farm animals.
- The farm will only breed the highest quality poultry.
- Unbeatable pricing to its clients and customers – Smith Poultry Farm does not mark up its poultry products at a large percentage. All poultry will be on par with competition.
Promotions Strategy
The promotions strategy for Smith Poultry Farm is as follows:
Word of Mouth/Referrals
John Smith has built up an extensive list of contacts over the years by living and working in the midwestern farming industry. Since a number of local poultry farms have ceased operations, they have committed to John that Smith Poultry Farm will be their poultry supplier. They trust his work ethic and commitment to the local community.
Professional Associations and Networking
Smith Poultry Farm will become a member of American Farmland Trust, Farming NGO, National Farmers Union, and the Iowa Chamber of Commerce. They will focus their networking efforts on expanding their client network and marketing their new brand.
Print Advertising
Smith Poultry Farm will invest in professionally designed print ads to display in programs or flyers at industry networking events.
Website/SEO Marketing
Smith Poultry Farm will hire a third-party marketing company to design their print ads and design their website. The website will be well organized, informative, and list all the poultry products they plan to offer. The website will also list their contact information and directions to the poultry farm. The marketing company will also include SEO tactics so that anytime someone types in the Google or Bing search engine “Iowa poultry farm” or “poultry farm near me”, Smith Poultry Farm will be listed at the top of the search results.
Zero po, hindi rin po kami mahilig malabas ng mga panood.
The pricing of Smith Poultry Farm will be moderate and on par with competitors so customers feel they receive value when purchasing their poultry products.
Operations Plan
The following will be the operations plan for Smith Poultry Farm.
Operation Functions:
- John Smith will be the Owner and President of the company. He will oversee all staff and manage client relations. John, along with Sue, has spent the past year recruiting the following staff:
- Sue Smith – will oversee all administrative aspects of running the poultry farm. This will include bookkeeping, tax payments, and payroll of the staff.
- George Hargrove – Head Farmhand who will oversee the farming staff and day to day operations.
- Ben Loya – Assistant Farmhand who will assist George.
- Frank Johnson – Distribution Manager who will oversee the packaging and distribution of all poultry products.
Milestones:
Smith Poultry Farm will have the following milestones complete in the next six months.
1/1/202X – Finalize purchase of farm land
2/15/202X – Purchase farm equipment, supplies and materials
3/1/202X – Finalize contracts for grocery store, chain, and restaurant clients
4/15/202X – Begin networking at industry events
5/1/202X – Purchase initial set of poultry animals
5/15/202X – Hire and train farm staff
6/1/202X – Smith Poultry Farm begins farm operations
Smith Poultry Farm will be owned and operated by John and Sue Smith. John will manage the oversight of all farm operations with the help of his lead farmhand. Sue will manage all administrative and financial aspects of the farm business.
Financial Plan
Key revenue & costs.
The revenue drivers for Smith Poultry Farm are the revenues it will receive from poultry products, eggs, and the breeding fees they will charge to individuals who have high-quality chicken, turkeys, or ducks they want to breed.
The cost drivers will be the overhead costs required in order to staff and maintain successful farm operations. The expenses will be the payroll cost, mortgage payment, utilities, farming supplies, equipment maintenance, and marketing materials.
Funding Requirements and Use of Funds
Smith Poultry Farm is $500,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the farm land and purchasing the necessary equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, mortgage, and marketing costs for the poultry farm. The breakout of the funding is below:
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Number of Poultry Animals: 5,600
- Average Revenue per Animal: $20
- Number of Poultry Products Sold Per Year: 1,000,000
Financial Projections
Income statement, balance sheet, cash flow statement, poultry farm business plan faqs, what is a poultry farm business plan.
A poultry farm business plan is a plan to start and/or grow your poultry farm business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your poultry farm business plan using our Poultry Farm Business Plan Template here .
What are the Main Types of Poultry Farms?
There are a number of different kinds of poultry farms , some examples include: Breeder Farms, Broiler Farms, and Pullet Farms.
How Do You Get Funding for Your Poultry Business Plan?
Poultry farms are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. Having a chicken farming business plan will help show investors you are well-prepared to start your own business.
What are the Steps To Start a Poultry Farm Business?
Starting a poultry farm business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Poultry Farm Business Plan - The first step in starting a business is to create a detailed poultry business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your poultry farm business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your poultry farm business is in compliance with local laws.
3. Register Your Poultry Farm Business - Once you have chosen a legal structure, the next step is to register your poultry farm business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your poultry farm business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Poultry Farm Equipment & Supplies - In order to start your poultry farm business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your poultry farm business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful poultry farm business:
- How to Start a Farm Business
Additional Helpful Template
Farm Business Plan
IMAGES
VIDEO