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Ethnomethodology theory is a sociological approach that seeks to understand the social order and rules that structure everyday life through analyzing the common sense methods people use to make sense of and function in their daily lives. Rather than studying what “should” happen, it examines how people construct social reality and the tacit procedures they follow to create and interpret meaning in social interactions.
The ethnomethodological approach focuses on the capacities of people as members of a collective rather than their individuating traits as distinct persons. It is primarily not a theory seeking to analyze social life (Nickerson, 2021).
On the contrary, ethnomethodology frames inquiries and observations into communal interactions, underscoring various individuals’ understanding of their worlds, rather than any theoretical frameworks utilized by social scientists.
Furthermore, according to ethnomethodology human interactions are enabled by, and occur within a consensus which comprises various norms for conduct (Crossman, 2020). These values accompany the members of a society and facilitate its cohesion.
Ethnomethodology assumes that those norms are both uniform and shared, and that violations thereof can unveil for analysis dynamics of a community as well as the manner of its members’ reactions to such transgressions.
Additionally, ethnomethodologists hold that their particular discipline strives to unveil a society’s behavioral norms which its members may otherwise remain unconscious of, and incapable of articulating.
A simple conversation among acquaintances can be construed as a social interaction governed by certain implicit standards of decorum (Crossman, 2020). The partakers in the discussion may nod their heads to communicate agreement, look at each other, and raise and answer questions.
An ethnomethodologist may strive to uncover the norms ruling this interaction by disrupting the conversation [e.g., interrupting the speaker]. Such an intrusion would likely breakdown the previous interaction and replace it with another social situation.
Another example stems of a well-known set of ethnomethodological experiments (Crossman, 2020). Herein, college students were directed to act like guests in their homes without informing their families that this dissimulation was part of an experiment.
The students were to be impersonal and polite. They would employ terms of formal address and talk only after being talked to. Following the experiment, the students reported that the reactions of their families had ranged from humor and bewilderment to shock and anger.
Meanwhile, the students themselves had been accused of being mean, inconsiderate and impolite. However, the students were able to see via the experiment how even informal norms, such as those governing homes, could remain structured, and if broken, could become evident.
Ethnomethodology functions as an effective descriptive tool at a micro level. It can unveil group dynamics and communal norms which exert a potent influence on society while simultaneously escaping notice.
In fact, when individuals encounter difficulty in identifying the very communal norms they themselves live by, the unconventional approach of departing from decorum, inspired by ethnomethodology, can be immensely enlightening (Crossman, 2020).
However, at the same time, ethnomethodology is not a sound explanatory tool capable of accounting for phenomena at a macro level. It avoids normative judgments and has been criticized for wanting a tenable epistemological foundation (Lynch, 2001).
What is Ethnomethodology?
Attewell, P. (1974). Ethnomethodology since Garfinkel. Theory and society, 1(2), 179-210.
Heritage, J. (1987). Ethnomethodology. Social theory today, 224-272.
Linstead, S. (2006). Ethnomethodology and sociology: an introduction. The Sociological Review, 54(3), 399-404.
Crossman, Ashley. (2020). Using Ethnomethodology to Understand Social Order. Retrieved from https://www.thoughtco.com/what-is-ethnomethodology-3026553
Garfinkel, H. (1967). Ethnomethodology . Englewood Cliffs.
Garfinkel, H. (1974) “The origins of the term ethnomethodology”, in R.Turner (Ed.) Ethnomethodology, Penguin, Harmondsworth, pp 15–18.
Lynch, M. (2001). Science and Technology Studies: Ethnomethodology. In N. J. Smelser & P. B. Baltes (Eds.), International Encyclopedia of the Social & Behavioral Sciences (pp. 13644-13647). Oxford: Pergamon.
Nickerson, C. (2021). Using Ethnomethodology to Understand Social Order. Simply Psychology. www.simplypsychology.org/what-is-ethnomethodology.html
Williams, J. (2001). Phenomenology in Sociology. In N. J. Smelser & P. B. Baltes (Eds.), International Encyclopedia of the Social & Behavioral Sciences (pp. 11361-11363). Oxford: Pergamon.
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Published online by Cambridge University Press: 28 February 2024
Introduction
In 1967, the publication of Studies in Ethnomethodology by Harold Garfinkel (1917–2011) broke new ground in sociology. Garfinkel's Studies not only challenged sociology's paradigmatic foundations and routine working methods, but also produced heuristic anomalies and instigated new ways of probing social order and its recognizable production in situ. Among these new ways of working figured the now widely known, if not regularly practiced “breaching experiments,” experiments for which Garfinkel invited his students to engage in odd conduct in everyday situations (for example, by conducting oneself like a stranger at home). Taken out of context, these experiments sometimes came to be seen as being “odd” themselves, where in the first place they were devised as heuristic enterprises (making investigable the routine production of social order in everyday life) and critical probes (challenging “social theory” for its epistemological, ontological or other abstractions of social reality).
This introduction to The Anthem Companion to Harold Garfinkel concentrates on the experimental outlook of Garfinkel's ethnomethodology (EM) (i.e., his “study of people's methods”). First, we shall outline EM's research rationale, as that rationale was articulated in Garfinkel's Studies (1967a), as an empirical and critical endeavor. Not only did his seminal book probe “social order” as a locally investigable phenomenon, instead of reproducing it as theoretical problem ex cathedra, but the book also challenged sociological theorization in so doing—a challenge leveraged by “breaching experiments,” yet sometimes missed in their introductory exposition. Second, we shall tease out the common ground of subsequent developments in EM, as that ground happens to be articulated and rearticulated through changes in successive program and position statements, spanning contrasting strands of conversational, practical, and conceptual analysis. Against this multifaceted backdrop, the most distinctive figure(s) of ethnomethodological experimentation will be located as a topic and resource, sometimes both. Finally, the heuristic tension between analytic detachment and practical involvement—a recurring tension in ethnomethodological research—will allow us to present this Companion and its contributions, in and for the renewal of ethnomethodological inquiry.
Cui bono? The question “to whose benefit” EM was, is or remains to be developed has, since Garfinkel's passing in 2011, been taken up under various guises, both “fundamental” and “applied.” There certainly has been no lack of voices, approaches and suggestions on how to make EM “useful,” “critical” or “reflexive,” including our own—“again,” we might add.
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Table of Contents
Harold Garfinkel, a prominent sociologist known for his groundbreaking work in ethnomethodology, made significant contributions to the fields of sociology, social psychology, and symbolic interactionism. Born on October 29, 1917, in Newark, New Jersey, Garfinkel’s ideas have had a profound impact on our understanding of social order, meaning-making, and everyday social interaction.
Harold Garfinkel grew up in New Jersey and attended the University of Newark, where he initially studied accounting before switching to sociology. He later pursued graduate studies at Harvard University, where he worked with renowned sociologists such as Talcott Parsons and George C. Homans. Garfinkel’s early research focused on socialization and social order, but he became increasingly interested in the micro-level processes of social interaction. In the 1950s, he began developing his ideas about ethnomethodology, which would become the hallmark of his work.
1. ethnomethodology:.
Harold Garfinkel is best known for developing the theory and methodology of ethnomethodology, which seeks to uncover the taken-for-granted methods and practices through which individuals construct social reality. Ethnomethodology challenges traditional sociological approaches by focusing on the “ordinary” or “everyday” aspects of social life that are often overlooked or taken for granted. Garfinkel argued that individuals actively engage in sense-making activities to maintain social order and coordination in their interactions.
A central methodological tool in ethnomethodology is the breaching experiment, in which researchers intentionally violate social norms or expectations to reveal the underlying rules and assumptions guiding social behavior. Garfinkel conducted numerous breaching experiments to demonstrate how seemingly mundane interactions are structured by implicit rules and expectations. For example, he instructed his students to engage in “unusual” behaviors, such as speaking in nonsensical sentences or staring at strangers, to observe the reactions of others and the resulting disruptions to social order.
Ethnomethodology emphasizes the indexical nature of social meaning, highlighting how meanings are contextually situated and contingent upon specific social contexts. Garfinkel argued that individuals use “indexical expressions,” such as gestures, tones of voice, and contextual cues, to make sense of their interactions and coordinate their actions with others. Ethnomethodology also emphasizes reflexivity, or the process of individuals reflecting on and making sense of their own social actions and the actions of others.
Another key concept in ethnomethodology is the idea of “accounts” and “accountability,” which refers to the ways in which individuals provide explanations or justifications for their actions in social interactions. Garfinkel argued that individuals use “accounts” to make sense of their behavior and maintain social order, even in the face of disruptions or breaches. Ethnomethodologists analyze how individuals navigate social situations by providing “accounts” that are intelligible and acceptable within the given context.
Harold Garfinkel’s ideas have had a lasting impact on the fields of sociology, social psychology, and communication studies. His development of ethnomethodology challenged conventional sociological paradigms and paved the way for new approaches to understanding social interaction. Garfinkel’s emphasis on the practical and situated nature of social order has inspired scholars to reexamine taken-for-granted assumptions about social reality and to explore the complexities of everyday life.
Harold Garfinkel’s contributions to sociology and social theory have reshaped our understanding of social order, meaning-making, and the dynamics of everyday interaction. His development of ethnomethodology has provided researchers with a powerful framework for studying the social construction of reality and the methods through which individuals navigate their social worlds. Garfinkel’s legacy as a pioneering thinker underscores the importance of attending to the ordinary and the mundane in our efforts to understand the complexities of human social life.
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I recall in particular here two sessions of the British Sociological Association, I think in the mid-1970s. The first was at Surrey University and involved a group of ethnomethodologists from Goldsmiths College in London who had pre-circulated the text of a book on ethnomethodology they’d just written and, when presenting to an audience of 100+, refused to discuss its contents. The audience had presumably been expected to read it beforehand. Senior figures like Goldthorpe and Rex, genuinely curious, were unimpressed. Maybe it was a ‘breaching experiment’? The second occasion involved keynote addresses by Giddens and Turner on ‘Whither Sociology?’ While the former attempted to plot the likely future of the discipline, the latter asked why we were asking this particular question at this particular time (to a mixture of confusion and groans). What binds these two recollections is speakers’ interest in the – then – novel studies of Harold Garfinkel (see his Studies in Ethnomethodology , published in 1967), the subject of this brief introductory blog.
Ethnomethodology, Ritzer tells us in his Contemporary Sociological Theory and its Classical Roots , ‘is the study of ordinary members of society in the everyday situations in which they find themselves and the ways in which they use commonsense knowledge, procedures, and considerations to gain an understanding of, navigate in, and act on those situations.’ Following in the footsteps of Schutz, ethnomethodologists reject the notion that members of society are ‘judgemental dopes’, but they acknowledge that action is typically routine and relatively unreflexive. Ethnomethodologists, it might be said, are interested in the ‘artful practices’ that produce people’s sense of macro- and micro-structures. They therefore offered, and offer, a novel way of tackling objective structures.
Garfinkel focused on ‘accounts’, or the ways in which people describe, come to terms with and explain specific situations. It is through the process of ‘accounting’ – offering accounts – that people make sense of the world. Ethnomethodologists accordingly concentrate on and analyse conversations (qua ‘accounting practices’).
Sociologists, like everyone else, offer accounts (hence Turner’s theme recalled earlier). In this sense it is part of the ethnomethodological project to study, and demystify, sociologists’ accounts.
Accounts can be seen as reflexive in the sense that ‘they enter into the constitution of the state of affairs they make observable and are intended to deal with’ (Ritzer). It follows that sociologists, in studying and reporting on social life, are changing what they are studying (ie people’s behaviour changes as a result of ‘being studied’).
The notion of ‘breaching experiments’ was mentioned at the outset. This refers to violating of the social order in order to shed light on how people construct social reality. The point of the breaching experiment, then, is to disrupt normal procedures so that the process by which the everyday world is constructed or reconstructed can be observed and studies.
In one of Garfinkel’s more notorious breaching experiments he asked his students to act like lodgers for between 15 minutes and an hour each day in their own homes. This involved them being especially polite, cautious, impersonal, formal and so on. Unsurprisingly, family members were confused, shocked and outraged by this behaviour. The students reported (gave accounts of) family reactions (they were seen as rude, nasty, impolite etc). These reactions indicated to Garfinkel (and presumably his students) just how important it is that people act in accordance with the commonsense assumptions about how they are supposed to behave. Garfinkel was particularly interested in how family members responded. They typically demanded – and looked for – explanations; for example, were the students ill, ‘not themselves’, or just rebelling? Sometimes deep emotions were aroused and students were told to ‘shape up’ or move out. When the study was explained to family members harmony was generally, but not always, restored. Doubts about the ethics of this project have often been expressed!
Incidentally, my single published paper on the pandemic – so far at least – draws loosely on this notion to suggest that COVID might usefully be seen as a naturally occurring breaching experiment (see Health Sociology Review 2020 vol 29 140-148).
Garfinkel’s comments on ‘accomplishing gender’ remain salient, perhaps the more so in the context of current ‘post-binary’ analyses. While sexiness, Garfinkel argues, is often seen as ‘accomplished’, gender rarely is. He considers the case of Agnes, who appeared to have all the characteristics of a woman, but was she? What Garfinkel learned was that Agnes was at the time trying to convince physicians that she needed surgery to remove her male genitalia and create a vagina. Agnes, in other words, was defined as a male at birth, and was ‘by all accounts’ a boy until she was 16, at which point she ran away from home and began to dress, act, and pass as a girl. Over time she learned the ‘accepted practices’ and in consequence ‘came to be defined, and to define herself, as a woman’ (Ritzer). Only in learning these practices, Garfinkel maintained, do we come to be – in a sociological sense – a man or woman. Thus (even) a category like gender, often considered an ascribed status, might be viewed as an accomplishment of a set of situated practices. It is easy to see this analysis as prescient. Whatever one’s reading of current – often vigorous, sometimes intemperate and even binary (ie you are either with us or against us) – debates about post-binary perspectives on sex and gender, Garfinkel’s ethnomethodological excursions have a significant input and bearing.
So the core message from Garfinkel’s endeavours is that it is the sociological task to reveal social order as a dynamic, ‘indexical’ (indexical = the meaning of words, gestures etc depend on context), practical accomplishment resting on the organized ‘artful’ ways that ordinary people engage in the practices of everyday life and reflexively render them accountable and meaningful. A bit of a mouthful, but an apt summation.
In the writings of some of Garfinkel’s successors it seems that only when there exists an accumulation of investigations of micro-phenomena, like the beginnings of telephone conversations, will it be possible to move on to macro-phenomena like class divisions and conflict. This has been much critiqued. What ethnomethodologists have undoubtedly achieved is a greater reflexivity on the part of sociologists around their own intrusion and impact on the social worlds they enter and study. Cicourel’s classic critique of conventional approaches to surveys is a prime example (see his Method and Measurement in Sociology ).
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What new norms are we evolving via the use of social media?
Way back in 1967 sociologist Harold Garfinkel proposed that the social world was filled with hidden rules for behavior that were so taken for granted it could be very difficult to notice them even if you tried to. To make this point he famously sent his college students home for spring break with an assignment: He asked them to “spend from fifteen minutes to an hour in their homes imagining that they were boarders and acting out this assumption” ( p. 38 ). In short, they were to be polite to their families and note what happened.
It turns out that people aren’t polite to family .
As family norms were broken the result was often pandemonium. Unsuspecting family members quickly diagnosed their children as ill… or even insane. Speaking politely to your parents is so unusual that most families took it as cruel mockery, or as a kind of elaborate, unsuccessful joke. Students found the experience unaccountably stressful, given the apparently innocuous instructions. Garfinkel’s experiment is now widely known as “the lodger” or “the boarder.” He advocated this technique of de-familiarizing everyday life by challenging some unstated assumption as a way to discover the existence of hidden norms. He called it “breaching.”
What would Garfinkel’s breaching experiment look like if we designed it to investigate emerging norms in social media? In the class that I teach at the University of Illinois called Communication Technology and Society we set out to figure this out. Here is a sampling of some of the breaching experiments we designed and conducted. (Siddhartha Raja, Matthew Yapchaian, Dawn Nafus, and Ken Anderson contributed to this list.)
I’ll list the experiments here but not the results. Note that a few of them produced results we did not expect. Dear Internet: Can you think of any other social media norms to investigate with norm breaching experiments? This is like making your own failbook for the sake of science. All new Garfinkels welcomed.
10 thoughts on “ the oversharer (and other social media experiments) ”.
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Hey all- first time Reddit user here. I recently began taking sociology courses and one of the first sections we deal with is obviously as stated, a social norms breaching experiment. I found students consistently use the same norms in their experiments i.e. saying “hello” in place of “goodbye”, speaking with strangers in the elevator, wearing pajamas in public etc. If anyone has any interesting ideas on social norms or examples of breaching social norm experiments would be greatly appreciated. Not looking to “steal” the idea or use someone else’s work, genuinely just intrigued by other peoples perspectives in terms of social norms and what comes with it when disrupted/different. Thanks so much- hope this post doesn’t flop, please remember first time Reddit user and early Soc student!
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Breaching experiment. In the fields of sociology and social psychology, a breaching experiment is an experiment that seeks to examine people's reactions to violations of commonly accepted social rules or norms. Breaching experiments are most commonly associated with ethnomethodology, and in particular the work of Harold Garfinkel.
Experiment Examples. Here are some examples of interpersonal conversations, mentioned in ethnomethodology literature as case studies of experimentation given by Garfinkel. These have been sourced from books like 'Garfinkel and Ethnomethodology' by John Heritage, and 'Sociology in Perspective' by Mark Kirby.
Breaching Experiments. Ethnomethodologist Harold Garfinkle pioneered the use of what he called "breaching experiments" designed to break the rules of unstated social rôles as a way of studying them. Here are a few examples of breaching experiments I've found here-and-there: "One example is volunteering to pay more than the posted price ...
Our field experiment is primarily influenced by the 'breaching' tutorials of Harold Garfinkel (1967/1984). Breaching experiments have become recognised methodological interventions in the teaching of ethnomethodology. They are instructive in making visible the everyday production of social 'normality' by disrupting, and thus exposing ...
Ethnomethodology theory is a sociological approach that seeks to understand the social order and rules that structure everyday life through analyzing the common sense methods people use to make sense of and function in their daily lives. Rather than studying what "should" happen, it examines how people construct social reality and the tacit ...
One of Harold Garfinkel's legacies is his sociological experiments, which are commonly referred to as "breaching experiments." Garfinkel created and developed these experiments to discover new phenomena that his contemporary social scientists had not found, adequately discussed or properly analyzed. The experiments allowed him to adapt the ...
day behavior, the breaching experiment breaches. Given the provision of this dia. assignment was a great idea. The results of logue between instructor and student, these this evaluation are summarized in Table 1. experiments are highly effective in achiev As Table 1 illustrates, students regarded ing learning outcomes.
Stein, 197 1). Breaching experiments seem to be inextricably connected with anxiety whereas much of other sociological research, particularly participant and nonpartici- pant observations, is not due to the lack of intentionality in breaking social codes. This paper will first set forth data from actual breaching experiments which show
Although often associated with the 1960s, documents in his archive show that Garfinkel developed his 'breaching experiments' as early as 1948. It is also interesting to note the parallels between Garfinkel and Stanley Milgram, who began his PhD studies in Harvard's department of social relations in 1952, the year Garfinkel graduated.
The Anthem Companion to Harold Garfinkel - July 2023. Introduction. In 1967, the publication of Studies in Ethnomethodology by Harold Garfinkel (1917-2011) broke new ground in sociology. Garfinkel's Studies not only challenged sociology's paradigmatic foundations and routine working methods, but also produced heuristic anomalies and instigated new ways of probing social order and its ...
Conformity and Breaching: Experimenting with Social Norms. Social conformity is tested in this elevator experiment. Summary: This clip from a 1962 episode of Candid Camera is based on a series of social psychological experiments called the Asch conformity experiments. Originally directed by Solomon Asch in the 1950s, these experiments were ...
In Garfinkel's work, he encouraged his students to attempt breaching experiments in order to provide examples of basic ethnomethodology. According to Garfinkel, these experiments are important because they help us understand "'the socially standardized and standardizing, "seen but unnoticed," expected, background features of everyday scenes.'"
Harold Garfinkel (October 29, 1917 - April 21, 2011) was a ethnomethodologist, sociologist and a professor at the University of California. Garfinkel is best known for his work on ethnomethodology. ... This is an example of a breaching experiment, it required individuals to have their hands by their side, to be stood completely still, have an ...
Journal of Autoethnography (2021) 2 (4): 369-379. This narrative recounts my improvisational use of breaching experiments when I was a high school student in the late 1960s. While I had no knowledge of ethnomethodologist Harold Garfinkel's use of breaching experiments as a strategy for illuminating the taken-for-granted features of social ...
In his various breaching 'experiments', it was Garfinkel's stated aim to bring into view members' everyday common-sense knowledge of social structures. His objective was to turn the phenomenological reflections of Schutz, 1964, Schutz, 1966, Schutz, 1967a, Schutz, 1967b on the natural attitude into phenomena fit for empirical research ...
Breaching experiments, ethnomethodology and occasioned categories Our field experiment is primarily influenced by the 'breaching' tutorials of Harold Garfinkel (1967/1984). Breaching experiments have become recognised methodological interventions in the teaching of ethnomethodology. They are instructive in making
Garfinkel conducted numerous breaching experiments to demonstrate how seemingly mundane interactions are structured by implicit rules and expectations. For example, he instructed his students to engage in "unusual" behaviors, such as speaking in nonsensical sentences or staring at strangers, to observe the reactions of others and the ...
The point of the breaching experiment, then, is to disrupt normal procedures so that the process by which the everyday world is constructed or reconstructed can be observed and studies. In one of Garfinkel's more notorious breaching experiments he asked his students to act like lodgers for between 15 minutes and an hour each day in their own ...
Garfinkel's experiment is now widely known as "the lodger" or "the boarder.". He advocated this technique of de-familiarizing everyday life by challenging some unstated assumption as a way to discover the existence of hidden norms. He called it "breaching.". What would Garfinkel's breaching experiment look like if we designed it ...
"Accounts as Assembled from Breaching Experiments." Symbolic Interaction 5: 49-63. Crossref. Google Scholar. Halnon Karen B. 2001. "The Sociology of Doing Nothing: A Model 'Adopt a Stigma in a Public Place' Exercise." ... "Garfinkel's 'Breaching Experiment' in Teaching Sociology." Sociologia 25: 95-104. Google Scholar ...
I found students consistently use the same norms in their experiments i.e. saying "hello" in place of "goodbye", speaking with strangers in the elevator, wearing pajamas in public etc. If anyone has any interesting ideas on social norms or examples of breaching social norm experiments would be greatly appreciated.
In short, it is putting a gigantic spanner in the works of neoliberal governance, in the process exposing the widening cracks and fissures of what I have called the 'fractured society'. I begin by recalling Garfinkel's notion of the breaching experiment and by listing the principal attributes of the fractured society.
A breaching experiment might consist of going to an expensive restaurant and placing an order for the least expensive item on the menu. Because doing so would go against the social norm of ordering the most expensive item on the menu, this would be considered a breaching experiment.