prospects cover letter sample

Cover Letters

A cover letter introduces and markets you effectively by complementing your CV.

A cover letter tells your story by highlighting your relevant strengths and motivation for the person and organisation you are writing to, rather than listing all the things that can already be seen on your CV.

Always take the opportunity to submit a cover letter if you are given the chance.

The cover letter gives you scope to showcase what interests and drives you, and your enthusiasm for an organisation and the role. You can use it to align yourself with the organisation’s strengths, values and culture, and highlight in a targeted way your knowledge and strongest, most relevant skills for the position.

The content and style are up to you, but a logical and engaging structure is key. Below are some guidelines.

How to Write Cover Letters

Aim for a professional tone that conveys your message to the reader succinctly - remember it's not an essay or dissertation! Write in clear, concise English – take care not to drown the reader with your detail and avoid jargon they may not understand.  The Plain English Campaign  has some good guidance on improving your writing style.

Structure it like a business letter, brevity adds power and aim for no longer than 1 side of A4 in length. However, if the organisation gives you very specific instructions about the structure. length and content, follow their guidance. 

Introduction

Introduce yourself and explain why you are writing. If you are responding to an advertisement, state where you saw it. This tells the recruiter why they are reading the letter, and it gives them feedback on which of their advertising sources are working. You need to think about how you would like to introduce yourself; it could be that you mention the course you are studying and when you plan to finish it along with your place of study.

Why this job?

Explain why you are interested in the job and the organisation. Tailor the letter to the organisation and job description to make it clear that you haven't sent out multiple copies of the same letter to different employers. 

Draw on your research, especially what you have learnt from speaking with their staff (e.g. while meeting them at a fair or event, or during work shadowing/experience) as this will demonstrate an awareness and understanding of them that goes beyond the corporate website. Be specific about why the position is particularly attractive for you, and back this up with evidence from your past, or by linking this to your overall career plans, and what you find exciting about this sector, don’t just repeat the text from their publicity material.

Explain why you are well-suited to the position. Refer to the most relevant skills (c.3-5), experience and knowledge you have and match what you say to the requirements outlined in the job description. Tell your story and highlight key evidence so that you are building on your CV, but not using exactly the same phrases. Make sure you read our guidance on  demonstrating you fit the job criteria  for more advice.

As your aim is to convince the recruiter that you are a suitable candidate for the job,  focus on your accomplishments and the transferable skills that are relevant to the role. State explicitly how you match the job criteria – don’t expect the person reading your letter to infer your skills or experiences for themselves. 

Support your claims by referring to examples that are already detailed in your CV. You can make a stronger, more credible case by linking different experiences that highlight similar skills or competences. For example:

• You first demonstrated your organisational skills by creating (an event) at school, and you  have developed them further by raising (£xx) at last year’s fundraiser and, most recently, by leading (another event) for your society attended by (number) of people.
• The role (applied for) would allow you to further explore your interest in mental health well-being  which has driven your success as college welfare officer and the personal sense of achievement gained from working as a peer counsellor.

Reiterate your desire to join the organisation and end on a ‘look forward to hearing from you’ statement, followed by ‘Yours sincerely’ if writing to a named individual and ‘Yours faithfully’ if you have not been able to find a named contact. 

• Write to a named person if you can
• If you have not been able to find a named contact, you could use ‘Dear Recruitment Manager’ or ‘Dear Recruiter’. 
• Check your spelling and get someone else to read it over.
• Check that it says clearly what you want it to say.  Are there any sections that are hard to read, overly long sentences? If yes, try to simplify the language, avoid jargon, use shorter sentences or take out that section completely.
• Make the letter different each time. If you insert another company name, does the letter still read the same? If so, tailor it more specifically to the firm - you may need to do further research
• Don’t start every sentence with “I”.
• Give evidence for all your claims.
• Be enthusiastic and interested.
• Don’t repeat your whole CV.
• It’s normal to find cover letters tricky to write. Give yourself plenty of time before the application deadline to redraft.
• A careers adviser at the Careers Service can give you feedback on the content and structure of your cover letter and CV, and advise you on how best to target particular sectors – write one first, book an appointment on CareerConnect  and ask a careers adviser for feedback.

Academic Cover Letters and Statements

Academic cover letters.

Academic cover letters vary in length, purpose, content and tone. Each job application requires a new, distinct letter.

For applications that require additional research or teaching statements, there is no point repeating these points in a cover letter – here, one page is enough (brief personal introduction, delighted to apply, please find enclosed X, Y, Z documents).

Other applications ask for a CV and a cover letter only, in which case the letter will need to be longer and require more detail. Others ask explicitly for this detail in the form of a supporting statement that sets out how you fulfil the job criteria. Aim for a maximum length of two pages, though for roles at associate professor level and above it may extend to 3-5 pages. In all cases it is important to use the space effectively and show that you can prioritise according to what they are looking for.

In all cases:

• Your letter is a piece of academic writing – you need a strong argument and empirical evidence
• Write for the non-expert to prove that you can communicate well
• Make sure you sound confident by using a tone that is collegial (rather than like a junior talking to a senior)
• Demonstrate your insight into what the recruiting department is doing in areas of research and teaching, and say what you would bring to these areas from your work so far.
• Give quantifiable evidence of teaching, research and funding success where possible.

Teaching Statements

What is a teaching statement and why do you need one.

When making an academic job application, you may be asked for a teaching statement (sometimes referred to as a ‘philosophy of teaching statement’). These statements may also be requested of candidates for grant applications or teaching awards.

A teaching statement is a narrative that describes:

• How you teach
• Why you teach the way you do
• How you know if you are an effective teacher, and how you know that your students are learning.

The rationale behind a teaching statement is to:

• Demonstrate that you have been reflective and purposeful about your teaching. This means showing an understanding of the teaching process and your experience of this
• Communicate your goals as an instructor, and your corresponding actions in the laboratory, classroom, or other teaching setting.

Format and style of a Teaching Statement

There is no required content or format for a teaching statement because they are personal in nature, but they are generally 1-2 pages, and written in the first person. The statement will include teaching strategies and methods to help readers ‘see’ you in a lab, lecture hall, or other teaching setting. The teaching statement is, in essence, a writing sample, and should be written with the audience in mind (i.e. the search committee for the institution(s) to which you are applying). This means that, like a cover letter, your teaching statement should be tailored for presentation to different audiences.

Articulating your teaching philosophy

Consider your experiences as both teacher and learner, and always keep your subject at the forefront. Consider all opportunities that you have previously had to teach, mentor, or guide, and determine instances that were both successful and perhaps not so successful. Understanding why and how learning happens is an important part of your teaching philosophy.

Here are some general areas to focus on in your teaching statement:

Goals : Convey your teaching goals. What would you like students to get out of your courses? What matters most to you in teaching and why?

Strategies : List effective teaching strategies. How will you realise your goals? What obstacles exist to student learning and how do you help students overcome them?

Evidence : Specific examples of your teaching experience are powerful in a teaching statement. Provide evidence that your students have learned (or not) in the past.

Research Statements

Some applications ask for a short research statement. This is your opportunity to showcase your vision for your research, propose a research plan and show how this builds on your current expertise and achievements. It forms the basis for discussions and your presentation if you are invited for interview.

Remember to:

• Provide a big picture overview of your research vision
• Make sure there are clear links between your proposal and the work of the recruiting institution.  Each statement must be tailored to the particular role you are applying for
• Write about your research experience stating the aims, achievements, relevant techniques and your responsibilities for each project
• Write as much (within the word limit) about your planned research and its contribution to the department, and to society more broadly
• Invest time and ask for feedback from your supervisor/principal investigator or colleagues.

Tips for Junior Research Fellowship or JRF Applications

Read the job description carefully to understand what is prioritised by the recruiting College or institution(s) beyond furthering your research.  If there are additional responsibilities such as outreach, mentoring, expanding or fostering academic networks, you will need to provide evidence of your interest and experience in these areas, as well as statements about how you would fulfil these roles when in post.

Try to meet current junior research fellowship (JRF) holders to gain further insight into what the role entails on a daily basis and what is expected by senior colleagues.

Show how your research contributes to, extends and/or maximises the impact of other work going on in the university. Then state why the JRF would enable you to further these in specific ways.

Think about how to demonstrate your experience in the following areas:

• Your research vision.  Can you outline a big picture view of the research you want to do and its impact, for the department, the field and the wider society
• Publications, think broadly here and include journal articles, book chapters, policy papers, expert reviews, public commentaries and any other type of media coverage
• Funding, give prominence to any funding awards and to your grant-writing experience
• Participation in professional activities such as establishing collaborations with people or organisations outside the university, reviewing journal articles and membership of relevant societies
• Outline how you intend to participate in knowledge exchange and public engagement within your fellowship. These activities are now recognised as significant components of academic life

Look at  Vitae’s Research Developer Framework  to identify any other academic-related competencies that you could demonstrate in your application (particularly project-management, leadership, developing innovative partnerships/strategic thinking).

Have your application reviewed by a careers adviser by booking a short discussion appointment on CareerConnect . 

Our Resources

Example cover letters.

• Sample cover letter
• Sample cover letter for management consultancy
• Sample cover letter for voluntary organisation
• Sample speculative cover letter   (see speculative applications)
• Sample cover letter for first lectureship, Arts and Humanities
• Vitae  for examples and advice relating to academic cover letters

Related pages

• Demonstrate You Fit the Job Criteria
• Application Forms

External Resources

External websites with guidance and examples.

• TARGETjobs: Cover letter essentials
• Prospects: Cover Letters

Artificial Intelligence (AI) generators and other paid-for services

A growing number of websites offer AI-generated cover letters, either for free or for a fee. There are also numerous organisations offering to write your cover letters for a fee. We believe that if you follow the advice above and come for a (free) cover letter review at the Careers Service as part of a 20-minute 1:1 appointment, you will get the best service for you. 

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Cover Letters

A cover letter is a document you send to an employer alongside your application. It helps to introduce you and outlines your interest in the role.

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On this page

Your CV should always be accompanied by a cover letter. This is unless the employer tells you otherwise.

It is a key part of your application. Your letter should:

• explain your motivation for applying
• show your suitability for the vacancy
• highlight the most important parts of your CV

Your letter should only be one side of A4 and you should use the same font style and size used in your CV.

We also run regular workshops on writing cover letters during the academic year.

What to write in your cover letter

We'd suggest the following structure for your cover letter.

The order for the second (why you) and third paragraph (why them) is flexible. You can swap these around if you prefer.

• Write to the correct person. It's important to get their name and job title right. If a name is not given, try to find out who you should address your letter to. You can do this by contacting the organisation or checking the website.
• If you are making a speculative application you should contact the organisation to ask for a key contact who can help with recruitment .
• Address your letter correctly. Use their title and last name only. If you're unsure about their gender, marital status, or preferred pronoun, you can use their full name. If you can't find out the name of the person, use a generic term such as ‘Dear Hiring Manager’ or ‘Dear Recruitment Team’.

First paragraph: Introduction

• Briefly explain what you are doing now and why you are writing. If the job or placement was advertised, include where you saw the advert.
• A strong, confident and positive opening statement makes a good first impression. For example: 'I believe I have the relevant skills, knowledge and experience to make a difference in this role and in your organisation.'
• If you are applying speculatively, be as specific as you can about what you are looking for. Consider giving the employer a range of options. If there are no vacancies available, you could get involved another way. This could be work experience, shadowing or even the chance to meet and ask questions.

Second paragraph: Why you? Summarise what you have to offer

• Summarise the most relevant skills from your CV. What can you bring that makes you attractive to the employer?
• Keep your summary concise, with specific examples from your experiences. Try to avoid highlighting generic skills and qualities in isolation. Instead, focus on how you developed your skills. For example, 'I am a reliable and trustworthy person with good communication skills' doesn't show how you developed your skills.
• If you’re not applying for a specific advertised post, you may not have a job description to help you. You’ll need to work out which skills are required. To help with this, look at the job profiles on the Prospects website.
• Convey your enthusiasm for the job and what you can bring to the company, rather than talking about yourself in a general way.
• Give reasons why the organisation should consider you. What have you got to offer them? Talk about any relevant experience, knowledge and skills and how you could contribute. Your examples could come from a variety of places. Your degree, internships, part-time jobs, volunteering or extra-curricular experience are all valuable.
• Try not to repeat phrases from your CV. Make sure that your CV clearly provides evidence for statements that you make in your letter.

You can split this paragraph into two, depending on how much you have written.

Third paragraph: Why them and why this role? Target the employer

• Each letter should be tailored to the organisation and role. Recruiters will not be impressed with a generic covering letter. This is especially important if you are applying speculatively. Find out as much as possible about the field of work, the company and the type of role you are interested in.
• Explain why you want to work for this organisation. This could be their ethos, training or product/services. Mention any contact you have had with the company.
• Show that you have researched the company and know what they do but don't just repeat what is on their website.

Optional paragraphs: Other relevant information

It may be relevant to include other information in your covering letter. This could be explaining the circumstances of disappointing academic grades. Come and talk to us if you have concerns about explaining these or other issues in your letter. To do this, b ook a CV appointmen t via MyCareer.

For advice on asking for adjustments from an employer, see these websites:

• asking for reasonable adjustments
• British Dyslexia Association: applying for jobs and promotions. This includes examples of reasonable adjustments employers could make during the application process.
• example of disclosing a disability in a cover letter
• Finish your letter in a polite and friendly way, saying when you would be available for interview. End on a positive note. 'Thank you for taking the time to consider my application. I look forward to hearing from you' is a good example.
• To end your letter, write ' Yours sincerely ' if you know the name of the person you're writing to. It is ' Yours faithfully ' if you don't know the name, followed by your signature.

Example cover letters

See our example cover letters to help you think about structure and content. They can also give you ideas on how to demonstrate your skills. Compare your own draft and see if there’s anything you need to add or improve.

Cover letters for graduate and part-time jobs

• Graduate job cover letter example  (PDF: 72KB)
• Part time job cover letter example  (PDF: 118KB)
• Speculative graduate job cover letter example  (PDF: 120KB)

Advice about writing effective cover letters, with examples 

Find further advice about writing cover letters on these websites:

• Cover letter essentials for graduate vacancies
• How to write a cover letter - this includes advice and example cover letter endings
• Example cover letter for an internship .
• Cover letters - there are tips and example cover letters, including speculative cover letters. There is also a cover letter showcasing how to disclose a disability
• Academic cover letter template - this is a teaching-focused lectureship post.

CVs and Cover Letters workbook

For more advice on writing CVs and cover letters, see our  CV and covering letter workbook for students  (PDF: 384kb).

Speculative applications

Not all jobs are advertised. You can reach out to companies directly to ask about opportunities. This is called a speculative application. A good starting point is to contact small to medium sized companies. Larger organisations tend to have more established routes for work experience.  

When writing speculative applications,  be as specific as you can about what you are looking for. Consider giving the employer a range of options. If there are no vacancies available in the company, you could get involved another way. This could be work experience, shadowing or even the chance to meet and ask questions. 

See a speculative cover letter example and tips on how to write a speculative cover letter: 

Speculative graduate job cover letter example

Making speculative applications for graduate jobs  

How to write a speculative application for an internship

How to follow up a speculative application

Follow up a speculative application with a polite phone call or email a week later. This shows you're proactive and motivated.

Reiterate your interest in working for the organisation and the reasons why you're a suitable candidate. Keep your call or email brief and thank the hiring manager for considering your application.

Additional tips

For more advice on writing an effective cover letter, see the following websites:

Get Feedback

Our online AI-generated checker, CareerSet gives you instant feedback 24/7.

CareerSet scores your cover letter on key skills that recruiters look for. It focuses on impact, brevity and style . You can use the feedback to edit your letter and re-submit it to CareerSet as many times as you like. You can also match your letter with a job description, to help you tailor it to a specific role.

You can access CareerSet directly or via MyCareer .

After using CareerSet, we recommend you book an online or in-person CV appointment to go through your cover letter. Alternatively, you can send your cover letter to us for written feedback via MyCareer. You don’t need to have achieved a specific score on CareerSet to do this.

If you would like any of the content in an accessible format , you can request this from CareerSet. See their accessibility statement  for details.

How to Use CareerSet

1. Log in to CareerSet

You can  access CareerSet directly  or via the  CV and Covering Letter Pathway .

Log into CareerSet with your  Newcastle University email address  to get an authentication link. This will log you in for the duration of one session. Your account will be created on your first login.

To access CareerSet you’ll need our Newcastle University  graduate voucher code . This is listed in the  CV and Covering Letter Pathway .

The Careers Service will have access to your scores and feedback reports. This helps us develop further support and advice, but your CV is not stored in CareerSet. All information is in line with the University’s  data protection policy .

2. Accept the:

• privacy policy
• terms of use

3. Click on Review my Covering Letter. 

Upload your cover letter. This takes about 30 seconds. Your cover letter must be in  PDF format:

• how to  convert a Word document to PDF

You can also copy and paste the job description you want to compare your cover letter to or choose an example. 

4. Review your score and work your way through the feedback and tips to help you improve your cover letter.

There’s no such thing as a perfect cover letter, so you don’t need to try to get to 100%. We’d suggest aiming for a score above 70%, but if you’re struggling to reach that, don’t worry.

You can book an online or in-person CV appointment to get help from a CV adviser. You can then upload your cover letter again to see if you’ve improved your score. 

The Careers Service will have access to your scores and feedback reports to help us develop further support and advice, but your cover letter is not stored in CareerSet. All information is in line with the University’s data protection policy .

What CareerSet can't do

CareerSet is a valuable tool for getting feedback on your cover letter, but there are certain things it can’t do. Instead, you can book an in-person or online appointment or submit a query via MyCareer if you:

• don’t have much work experience to add to your cover letter. Book a information appointment for help on how to find relevant opportunities and develop your skills
• want to discuss how to include reasonable adjustments or extenuating circumstances on your CV

Feedback from a CV adviser

Before you book a CV appointment or send us your cover letter for feedback, you need to complete the CV and Covering Letter Pathway on MyCareer first. This includes uploading your CV/cover letter to CareerSet.

Once you have completed the Pathway and made any changes suggested by CareerSet, you can then receive 1:1 feedback from a CV adviser. 

You can also send your cover letter (in Microsoft Word ) to us for written feedback. This can take up to 5 working days. Click on Queries/CV in MyCareer (top right hand corner) to submit your query and CV.