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Research Questions – Types, Examples and Writing Guide

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Research Questions

Definition:

Research questions are the specific questions that guide a research study or inquiry. These questions help to define the scope of the research and provide a clear focus for the study. Research questions are usually developed at the beginning of a research project and are designed to address a particular research problem or objective.

Types of Research Questions

Types of Research Questions are as follows:

Descriptive Research Questions

These aim to describe a particular phenomenon, group, or situation. For example:

• What are the characteristics of the target population?
• What is the prevalence of a particular disease in a specific region?

Exploratory Research Questions

These aim to explore a new area of research or generate new ideas or hypotheses. For example:

• What are the potential causes of a particular phenomenon?
• What are the possible outcomes of a specific intervention?

Explanatory Research Questions

These aim to understand the relationship between two or more variables or to explain why a particular phenomenon occurs. For example:

• What is the effect of a specific drug on the symptoms of a particular disease?
• What are the factors that contribute to employee turnover in a particular industry?

Predictive Research Questions

These aim to predict a future outcome or trend based on existing data or trends. For example :

• What will be the future demand for a particular product or service?
• What will be the future prevalence of a particular disease?

Evaluative Research Questions

These aim to evaluate the effectiveness of a particular intervention or program. For example:

• What is the impact of a specific educational program on student learning outcomes?
• What is the effectiveness of a particular policy or program in achieving its intended goals?

How to Choose Research Questions

Choosing research questions is an essential part of the research process and involves careful consideration of the research problem, objectives, and design. Here are some steps to consider when choosing research questions:

• Identify the research problem: Start by identifying the problem or issue that you want to study. This could be a gap in the literature, a social or economic issue, or a practical problem that needs to be addressed.
• Conduct a literature review: Conducting a literature review can help you identify existing research in your area of interest and can help you formulate research questions that address gaps or limitations in the existing literature.
• Define the research objectives : Clearly define the objectives of your research. What do you want to achieve with your study? What specific questions do you want to answer?
• Consider the research design : Consider the research design that you plan to use. This will help you determine the appropriate types of research questions to ask. For example, if you plan to use a qualitative approach, you may want to focus on exploratory or descriptive research questions.
• Ensure that the research questions are clear and answerable: Your research questions should be clear and specific, and should be answerable with the data that you plan to collect. Avoid asking questions that are too broad or vague.
• Get feedback : Get feedback from your supervisor, colleagues, or peers to ensure that your research questions are relevant, feasible, and meaningful.

How to Write Research Questions

Guide for Writing Research Questions:

• Start with a clear statement of the research problem: Begin by stating the problem or issue that your research aims to address. This will help you to formulate focused research questions.
• Use clear language : Write your research questions in clear and concise language that is easy to understand. Avoid using jargon or technical terms that may be unfamiliar to your readers.
• Be specific: Your research questions should be specific and focused. Avoid broad questions that are difficult to answer. For example, instead of asking “What is the impact of climate change on the environment?” ask “What are the effects of rising sea levels on coastal ecosystems?”
• Use appropriate question types: Choose the appropriate question types based on the research design and objectives. For example, if you are conducting a qualitative study, you may want to use open-ended questions that allow participants to provide detailed responses.
• Consider the feasibility of your questions : Ensure that your research questions are feasible and can be answered with the resources available. Consider the data sources and methods of data collection when writing your questions.
• Seek feedback: Get feedback from your supervisor, colleagues, or peers to ensure that your research questions are relevant, appropriate, and meaningful.

Examples of Research Questions

Some Examples of Research Questions with Research Titles:

Research Title: The Impact of Social Media on Mental Health

• Research Question : What is the relationship between social media use and mental health, and how does this impact individuals’ well-being?

Research Title: Factors Influencing Academic Success in High School

• Research Question: What are the primary factors that influence academic success in high school, and how do they contribute to student achievement?

Research Title: The Effects of Exercise on Physical and Mental Health

• Research Question: What is the relationship between exercise and physical and mental health, and how can exercise be used as a tool to improve overall well-being?

Research Title: Understanding the Factors that Influence Consumer Purchasing Decisions

• Research Question : What are the key factors that influence consumer purchasing decisions, and how do these factors vary across different demographics and products?

Research Title: The Impact of Technology on Communication

• Research Question : How has technology impacted communication patterns, and what are the effects of these changes on interpersonal relationships and society as a whole?

Research Title: Investigating the Relationship between Parenting Styles and Child Development

• Research Question: What is the relationship between different parenting styles and child development outcomes, and how do these outcomes vary across different ages and developmental stages?

Research Title: The Effectiveness of Cognitive-Behavioral Therapy in Treating Anxiety Disorders

• Research Question: How effective is cognitive-behavioral therapy in treating anxiety disorders, and what factors contribute to its success or failure in different patients?

Research Title: The Impact of Climate Change on Biodiversity

• Research Question : How is climate change affecting global biodiversity, and what can be done to mitigate the negative effects on natural ecosystems?

Research Title: Exploring the Relationship between Cultural Diversity and Workplace Productivity

• Research Question : How does cultural diversity impact workplace productivity, and what strategies can be employed to maximize the benefits of a diverse workforce?

Research Title: The Role of Artificial Intelligence in Healthcare

• Research Question: How can artificial intelligence be leveraged to improve healthcare outcomes, and what are the potential risks and ethical concerns associated with its use?

Applications of Research Questions

Here are some of the key applications of research questions:

• Defining the scope of the study : Research questions help researchers to narrow down the scope of their study and identify the specific issues they want to investigate.
• Developing hypotheses: Research questions often lead to the development of hypotheses, which are testable predictions about the relationship between variables. Hypotheses provide a clear and focused direction for the study.
• Designing the study : Research questions guide the design of the study, including the selection of participants, the collection of data, and the analysis of results.
• Collecting data : Research questions inform the selection of appropriate methods for collecting data, such as surveys, interviews, or experiments.
• Analyzing data : Research questions guide the analysis of data, including the selection of appropriate statistical tests and the interpretation of results.
• Communicating results : Research questions help researchers to communicate the results of their study in a clear and concise manner. The research questions provide a framework for discussing the findings and drawing conclusions.

Characteristics of Research Questions

Characteristics of Research Questions are as follows:

• Clear and Specific : A good research question should be clear and specific. It should clearly state what the research is trying to investigate and what kind of data is required.
• Relevant : The research question should be relevant to the study and should address a current issue or problem in the field of research.
• Testable : The research question should be testable through empirical evidence. It should be possible to collect data to answer the research question.
• Concise : The research question should be concise and focused. It should not be too broad or too narrow.
• Feasible : The research question should be feasible to answer within the constraints of the research design, time frame, and available resources.
• Original : The research question should be original and should contribute to the existing knowledge in the field of research.
• Significant : The research question should have significance and importance to the field of research. It should have the potential to provide new insights and knowledge to the field.
• Ethical : The research question should be ethical and should not cause harm to any individuals or groups involved in the study.

Purpose of Research Questions

Research questions are the foundation of any research study as they guide the research process and provide a clear direction to the researcher. The purpose of research questions is to identify the scope and boundaries of the study, and to establish the goals and objectives of the research.

The main purpose of research questions is to help the researcher to focus on the specific area or problem that needs to be investigated. They enable the researcher to develop a research design, select the appropriate methods and tools for data collection and analysis, and to organize the results in a meaningful way.

Research questions also help to establish the relevance and significance of the study. They define the research problem, and determine the research methodology that will be used to address the problem. Research questions also help to determine the type of data that will be collected, and how it will be analyzed and interpreted.

Finally, research questions provide a framework for evaluating the results of the research. They help to establish the validity and reliability of the data, and provide a basis for drawing conclusions and making recommendations based on the findings of the study.

Advantages of Research Questions

There are several advantages of research questions in the research process, including:

• Focus : Research questions help to focus the research by providing a clear direction for the study. They define the specific area of investigation and provide a framework for the research design.
• Clarity : Research questions help to clarify the purpose and objectives of the study, which can make it easier for the researcher to communicate the research aims to others.
• Relevance : Research questions help to ensure that the study is relevant and meaningful. By asking relevant and important questions, the researcher can ensure that the study will contribute to the existing body of knowledge and address important issues.
• Consistency : Research questions help to ensure consistency in the research process by providing a framework for the development of the research design, data collection, and analysis.
• Measurability : Research questions help to ensure that the study is measurable by defining the specific variables and outcomes that will be measured.
• Replication : Research questions help to ensure that the study can be replicated by providing a clear and detailed description of the research aims, methods, and outcomes. This makes it easier for other researchers to replicate the study and verify the results.

Limitations of Research Questions

Limitations of Research Questions are as follows:

• Subjectivity : Research questions are often subjective and can be influenced by personal biases and perspectives of the researcher. This can lead to a limited understanding of the research problem and may affect the validity and reliability of the study.
• Inadequate scope : Research questions that are too narrow in scope may limit the breadth of the study, while questions that are too broad may make it difficult to focus on specific research objectives.
• Unanswerable questions : Some research questions may not be answerable due to the lack of available data or limitations in research methods. In such cases, the research question may need to be rephrased or modified to make it more answerable.
• Lack of clarity : Research questions that are poorly worded or ambiguous can lead to confusion and misinterpretation. This can result in incomplete or inaccurate data, which may compromise the validity of the study.
• Difficulty in measuring variables : Some research questions may involve variables that are difficult to measure or quantify, making it challenging to draw meaningful conclusions from the data.
• Lack of generalizability: Research questions that are too specific or limited in scope may not be generalizable to other contexts or populations. This can limit the applicability of the study’s findings and restrict its broader implications.

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• Writing Strong Research Questions | Criteria & Examples

Writing Strong Research Questions | Criteria & Examples

Published on October 26, 2022 by Shona McCombes . Revised on November 21, 2023.

A research question pinpoints exactly what you want to find out in your work. A good research question is essential to guide your research paper , dissertation , or thesis .

All research questions should be:

• Focused on a single problem or issue
• Researchable using primary and/or secondary sources
• Feasible to answer within the timeframe and practical constraints
• Specific enough to answer thoroughly
• Complex enough to develop the answer over the space of a paper or thesis
• Relevant to your field of study and/or society more broadly

Table of contents

How to write a research question, what makes a strong research question, using sub-questions to strengthen your main research question, research questions quiz, other interesting articles, frequently asked questions about research questions.

You can follow these steps to develop a strong research question:

• Choose your topic
• Do some preliminary reading about the current state of the field
• Narrow your focus to a specific niche
• Identify the research problem that you will address

The way you frame your question depends on what your research aims to achieve. The table below shows some examples of how you might formulate questions for different purposes.

Using your research problem to develop your research question

Note that while most research questions can be answered with various types of research , the way you frame your question should help determine your choices.

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Research questions anchor your whole project, so it’s important to spend some time refining them. The criteria below can help you evaluate the strength of your research question.

Focused and researchable

Feasible and specific

Complex and arguable

Relevant and original

Chances are that your main research question likely can’t be answered all at once. That’s why sub-questions are important: they allow you to answer your main question in a step-by-step manner.

Good sub-questions should be:

• Less complex than the main question
• Focused only on 1 type of research
• Presented in a logical order

Here are a few examples of descriptive and framing questions:

• Descriptive: According to current government arguments, how should a European bank tax be implemented?
• Descriptive: Which countries have a bank tax/levy on financial transactions?
• Framing: How should a bank tax/levy on financial transactions look at a European level?

Keep in mind that sub-questions are by no means mandatory. They should only be asked if you need the findings to answer your main question. If your main question is simple enough to stand on its own, it’s okay to skip the sub-question part. As a rule of thumb, the more complex your subject, the more sub-questions you’ll need.

Try to limit yourself to 4 or 5 sub-questions, maximum. If you feel you need more than this, it may be indication that your main research question is not sufficiently specific. In this case, it’s is better to revisit your problem statement and try to tighten your main question up.

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis —a prediction that will be confirmed or disproved by your research.

As you cannot possibly read every source related to your topic, it’s important to evaluate sources to assess their relevance. Use preliminary evaluation to determine whether a source is worth examining in more depth.

This involves:

• Reading abstracts , prefaces, introductions , and conclusions
• Looking at the table of contents to determine the scope of the work
• Consulting the index for key terms or the names of important scholars

A research hypothesis is your proposed answer to your research question. The research hypothesis usually includes an explanation (“ x affects y because …”).

A statistical hypothesis, on the other hand, is a mathematical statement about a population parameter. Statistical hypotheses always come in pairs: the null and alternative hypotheses . In a well-designed study , the statistical hypotheses correspond logically to the research hypothesis.

Formulating a main research question can be a difficult task. Overall, your question should contribute to solving the problem that you have defined in your problem statement .

However, it should also fulfill criteria in three main areas:

• Researchability
• Feasibility and specificity
• Relevance and originality

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How to Write a Research Question: Types and Examples 

The first step in any research project is framing the research question. It can be considered the core of any systematic investigation as the research outcomes are tied to asking the right questions. Thus, this primary interrogation point sets the pace for your research as it helps collect relevant and insightful information that ultimately influences your work.   

Typically, the research question guides the stages of inquiry, analysis, and reporting. Depending on the use of quantifiable or quantitative data, research questions are broadly categorized into quantitative or qualitative research questions. Both types of research questions can be used independently or together, considering the overall focus and objectives of your research.  

What is a research question?

A research question is a clear, focused, concise, and arguable question on which your research and writing are centered. 1 It states various aspects of the study, including the population and variables to be studied and the problem the study addresses. These questions also set the boundaries of the study, ensuring cohesion. 

Designing the research question is a dynamic process where the researcher can change or refine the research question as they review related literature and develop a framework for the study. Depending on the scale of your research, the study can include single or multiple research questions. 

A good research question has the following features: 

• It is relevant to the chosen field of study. 
• The question posed is arguable and open for debate, requiring synthesizing and analysis of ideas. 
• It is focused and concisely framed. 
• A feasible solution is possible within the given practical constraint and timeframe. 

A poorly formulated research question poses several risks. 1   

• Researchers can adopt an erroneous design. 
• It can create confusion and hinder the thought process, including developing a clear protocol.  
• It can jeopardize publication efforts.  
• It causes difficulty in determining the relevance of the study findings.  
• It causes difficulty in whether the study fulfils the inclusion criteria for systematic review and meta-analysis. This creates challenges in determining whether additional studies or data collection is needed to answer the question.  
• Readers may fail to understand the objective of the study. This reduces the likelihood of the study being cited by others. 

Now that you know “What is a research question?”, let’s look at the different types of research questions. 

Types of research questions

Depending on the type of research to be done, research questions can be classified broadly into quantitative, qualitative, or mixed-methods studies. Knowing the type of research helps determine the best type of research question that reflects the direction and epistemological underpinnings of your research. 

The structure and wording of quantitative 2 and qualitative research 3 questions differ significantly. The quantitative study looks at causal relationships, whereas the qualitative study aims at exploring a phenomenon. 

• Quantitative research questions:  
• Seeks to investigate social, familial, or educational experiences or processes in a particular context and/or location.  
• Answers ‘how,’ ‘what,’ or ‘why’ questions. 
• Investigates connections, relations, or comparisons between independent and dependent variables. 

Quantitative research questions can be further categorized into descriptive, comparative, and relationship, as explained in the Table below. 

• Qualitative research questions  

Qualitative research questions are adaptable, non-directional, and more flexible. It concerns broad areas of research or more specific areas of study to discover, explain, or explore a phenomenon. These are further classified as follows: 

• Mixed-methods studies  

Mixed-methods studies use both quantitative and qualitative research questions to answer your research question. Mixed methods provide a complete picture than standalone quantitative or qualitative research, as it integrates the benefits of both methods. Mixed methods research is often used in multidisciplinary settings and complex situational or societal research, especially in the behavioral, health, and social science fields. 

What makes a good research question

A good research question should be clear and focused to guide your research. It should synthesize multiple sources to present your unique argument, and should ideally be something that you are interested in. But avoid questions that can be answered in a few factual statements. The following are the main attributes of a good research question. 

• Specific: The research question should not be a fishing expedition performed in the hopes that some new information will be found that will benefit the researcher. The central research question should work with your research problem to keep your work focused. If using multiple questions, they should all tie back to the central aim. 
• Measurable: The research question must be answerable using quantitative and/or qualitative data or from scholarly sources to develop your research question. If such data is impossible to access, it is better to rethink your question. 
• Attainable: Ensure you have enough time and resources to do all research required to answer your question. If it seems you will not be able to gain access to the data you need, consider narrowing down your question to be more specific. 
• You have the expertise 
• You have the equipment and resources 
• Realistic: Developing your research question should be based on initial reading about your topic. It should focus on addressing a problem or gap in the existing knowledge in your field or discipline. 
• Based on some sort of rational physics 
• Can be done in a reasonable time frame 
• Timely: The research question should contribute to an existing and current debate in your field or in society at large. It should produce knowledge that future researchers or practitioners can later build on. 
• Novel 
• Based on current technologies. 
• Important to answer current problems or concerns. 
• Lead to new directions. 
• Important: Your question should have some aspect of originality. Incremental research is as important as exploring disruptive technologies. For example, you can focus on a specific location or explore a new angle. 
• Meaningful whether the answer is “Yes” or “No.” Closed-ended, yes/no questions are too simple to work as good research questions. Such questions do not provide enough scope for robust investigation and discussion. A good research question requires original data, synthesis of multiple sources, and original interpretation and argumentation before providing an answer. 

Steps for developing a good research question

The importance of research questions cannot be understated. When drafting a research question, use the following frameworks to guide the components of your question to ease the process. 4  

• Determine the requirements: Before constructing a good research question, set your research requirements. What is the purpose? Is it descriptive, comparative, or explorative research? Determining the research aim will help you choose the most appropriate topic and word your question appropriately. 
• Select a broad research topic: Identify a broader subject area of interest that requires investigation. Techniques such as brainstorming or concept mapping can help identify relevant connections and themes within a broad research topic. For example, how to learn and help students learn. 
• Perform preliminary investigation: Preliminary research is needed to obtain up-to-date and relevant knowledge on your topic. It also helps identify issues currently being discussed from which information gaps can be identified. 
• Narrow your focus: Narrow the scope and focus of your research to a specific niche. This involves focusing on gaps in existing knowledge or recent literature or extending or complementing the findings of existing literature. Another approach involves constructing strong research questions that challenge your views or knowledge of the area of study (Example: Is learning consistent with the existing learning theory and research). 
• Identify the research problem: Once the research question has been framed, one should evaluate it. This is to realize the importance of the research questions and if there is a need for more revising (Example: How do your beliefs on learning theory and research impact your instructional practices). 

How to write a research question

Those struggling to understand how to write a research question, these simple steps can help you simplify the process of writing a research question. 

Sample Research Questions

The following are some bad and good research question examples 

• Example 1 

• Example 2 

References:  

• Thabane, L., Thomas, T., Ye, C., & Paul, J. (2009). Posing the research question: not so simple.  Canadian Journal of Anesthesia/Journal canadien d’anesthésie ,  56 (1), 71-79. 
• Rutberg, S., & Bouikidis, C. D. (2018). Focusing on the fundamentals: A simplistic differentiation between qualitative and quantitative research.  Nephrology Nursing Journal ,  45 (2), 209-213. 
• Kyngäs, H. (2020). Qualitative research and content analysis.  The application of content analysis in nursing science research , 3-11. 
• Mattick, K., Johnston, J., & de la Croix, A. (2018). How to… write a good research question.  The clinical teacher ,  15 (2), 104-108. 
• Fandino, W. (2019). Formulating a good research question: Pearls and pitfalls.  Indian Journal of Anaesthesia ,  63 (8), 611. 
• Richardson, W. S., Wilson, M. C., Nishikawa, J., & Hayward, R. S. (1995). The well-built clinical question: a key to evidence-based decisions.  ACP journal club ,  123 (3), A12-A13 

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• Knowledge Base
• Research process
• Writing Strong Research Questions | Criteria & Examples

Writing Strong Research Questions | Criteria & Examples

Published on 30 October 2022 by Shona McCombes . Revised on 12 December 2023.

A research question pinpoints exactly what you want to find out in your work. A good research question is essential to guide your research paper , dissertation , or thesis .

All research questions should be:

• Focused on a single problem or issue
• Researchable using primary and/or secondary sources
• Feasible to answer within the timeframe and practical constraints
• Specific enough to answer thoroughly
• Complex enough to develop the answer over the space of a paper or thesis
• Relevant to your field of study and/or society more broadly

Table of contents

How to write a research question, what makes a strong research question, research questions quiz, frequently asked questions.

You can follow these steps to develop a strong research question:

• Choose your topic
• Do some preliminary reading about the current state of the field
• Narrow your focus to a specific niche
• Identify the research problem that you will address

The way you frame your question depends on what your research aims to achieve. The table below shows some examples of how you might formulate questions for different purposes.

Using your research problem to develop your research question

Note that while most research questions can be answered with various types of research , the way you frame your question should help determine your choices.

Prevent plagiarism, run a free check.

Research questions anchor your whole project, so it’s important to spend some time refining them. The criteria below can help you evaluate the strength of your research question.

Focused and researchable

Feasible and specific

Complex and arguable

Relevant and original

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis – a prediction that will be confirmed or disproved by your research.

As you cannot possibly read every source related to your topic, it’s important to evaluate sources to assess their relevance. Use preliminary evaluation to determine whether a source is worth examining in more depth.

This involves:

• Reading abstracts , prefaces, introductions , and conclusions
• Looking at the table of contents to determine the scope of the work
• Consulting the index for key terms or the names of important scholars

An essay isn’t just a loose collection of facts and ideas. Instead, it should be centered on an overarching argument (summarised in your thesis statement ) that every part of the essay relates to.

The way you structure your essay is crucial to presenting your argument coherently. A well-structured essay helps your reader follow the logic of your ideas and understand your overall point.

A research hypothesis is your proposed answer to your research question. The research hypothesis usually includes an explanation (‘ x affects y because …’).

A statistical hypothesis, on the other hand, is a mathematical statement about a population parameter. Statistical hypotheses always come in pairs: the null and alternative hypotheses. In a well-designed study , the statistical hypotheses correspond logically to the research hypothesis.

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McCombes, S. (2023, December 12). Writing Strong Research Questions | Criteria & Examples. Scribbr. Retrieved 3 September 2024, from https://www.scribbr.co.uk/the-research-process/research-question/

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Getting started

Constructing the question

Defining concepts

Question frameworks

This section explores the phases of constructing a robust, feasible research question. What is a research question ? See the FAQ below.

Adapted from McGowan, J., Sampson, M., Salzwedel, D. M., Cogo, E., Foerster, V., & Lefebvre, C. (2016). PRESS peer review of electronic search strategies: 2015 guideline statement.  Journal of clinical epidemiology ,  75 , 40-46.  https://doi.org/10.1016/j.jclinepi.2016.01.021

How to construct a research question

The FINER framework (Hulley, et al., 2013, pp.17-19) outlines some of the characteristics of a good research question. Review the FAQs below for more information. 

• Feasible: consider the requirements of your research against available resources. Do you have enough time, funding, participants, or technical expertise to carry out the investigation?
• Interesting:  is the question of interest or relevance to your discipline community or the world at large? Discuss with mentors, funding organisations and colleagues to determine whether the investigation is worth pursuing. 
• Novel: does the investigation add anything new to the literature? Research need not be entirely original, but can build on previous work by exploring a new angle or replicating the results of existing findings. 
• Ethical: Pursue early consultation with your ethics committee   if your study could cross ethical boundaries (e.g. putting participants at risk).
• Relevant: what will be the impact, or ultimate result, of your research? In what ways will it advance the discipline, contribute to guidelines or policy, or prompt further study?

Hulley, S. B., Cummings, S. R., Browner, W. S., Grady, D. G., & Newman, T. B. (2013).  Designing clinical research . Wolters Kluwer.

How to identify the searchable concepts in your research question

Once you have put your research question together, it is recommended that you perform a scoping search (see FAQ below) to get a sense of what already exists on your topic. To do this, it's important to identify the searchable concepts in your question. These are the parts of the question that will be translated into the actual search.

If our research question is:  

Does access to professional development opportunities improve morale in high school teachers?

The main concepts in this search are professional development , morale , and high school teachers , and you could start by searching just these terms in a general source like the Library's FiNDit.  Keeping the initial searches broad will help provide a sense of the breadth and depth of existing literature, or the absence of coverage. The terms "access", "opportunities" and "improve" are important parts of the question, but at this stage, they are not the searchable parts of the question. 

As you review the search results, you might notice synonyms that match your concepts. Note these terms down, as they will become useful as you perform more advanced searches. This table shows the initial concepts that were searched, and some synonyms that appeared in the results. 

How to structure your research question

Using a research question framework can help clarify and classify the concepts in your research question. There are many frameworks available, and which one you choose depends on the nature of your research. Frameworks are useful, but optional, as not all research aligns with the components. 

Popular frameworks include:

• PICO(T):   P opulation/Patient, I ntervention, C omparison, O utcome and sometimes also T imeframe
• SPICE: S etting,  P erspective; I ntervention/Interest, [ C omparison],  E valuation
• SPIDER: S ample,  P henomenon of I nterest,  D esign,  E valuation,  R esearch type

See our Evidence Based Practice guide for more research question structures and examples of how they can be used. 

• Evidence-Based Practice by Reeti Brar Last Updated Aug 22, 2024 8184 views this year

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1.1: The Purpose of Research Questions

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The Purpose of Research Questions

Research questions are very important.

Both professional researchers and successful student researchers develop research questions. That’s because research questions are more than handy tools; they are essential to the research process.

By defining exactly what the researcher is trying to find out, these questions influence most of the rest of the steps taken to conduct the research. That’s true even if the research is not for academic purposes but for other areas of our lives.

For instance, if you’re seeking information about a health problem in order to learn whether you have anything to worry about, research questions will make it possible for you to more effectively decide whether to seek medical help–and how quickly.

Or, if you’re researching a potential employer, having developed and used research questions will mean you’re able to more confidently decide whether to apply for an internship or job there.

The confidence you’ll have when making such decisions will come from knowing that the information they’re based on was gathered by conscious thought rather than serendipity and whim.

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How to Write a Research Question: Types & Examples

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A research question is the main query that researchers seek to answer in their study. It serves as the basis for a scholarly project such as research paper, thesis or dissertation. A good research question should be clear, relevant and specific enough to guide the research process. It should also be open-ended, meaning that it allows for multiple possible answers or interpretations.

If you have located your general subject and main sources but still aren’t quite sure about the exact research questions for your paper, this guide will help you out. First, we will explore the concept of it together, so you could answer it in your work. Then some simple steps on composing your inquiry will be suggested. In the end, we will draw your attention to some specific details which can make your work good or bad. Sometimes it’s just easier to delegate all challenging tasks to a reliable research paper service . StudyCrumb is a trustable network of qualified writers ready to efficiently solve students’ challenges.

What Is a Good Research Question: Full Definition

Good research questions provide a concise definition of a problem. As a scholar, your main goal at the beginning is to select the main focus. It should be narrow enough so you could examine it within your deadline. Your work should be focused on something specific. Otherwise, it will require too much work and might not produce clear answers. At the same time your answer should be arguable and supported by data you’ve collected. Take a look at this example:

How to Write a Research Question: Step-By-Step Guide

In this section we will examine the process of developing a research question. We will guide you through it, step by step. Keep in mind that your subject should be important for your audience. So it requires some preliminary study and brainstorming. Let’s take a closer look at the main steps.

Step 1. Choose a Broad Topic for Your Research Paper Question

First, you need to decide on your general direction. When trying to identify your research paper questions, it is better to choose an area you are really interested in. You should be able to obtain enough data to write something about this topic. Therefore, do not choose something out of your reach. At the same time, your broad topic should not be too simple. Research paper questions that can be answered without any study would hardly make any sense for your project.

Step 2. Do Preliminary Reading Before Starting Your Research Question

Next, it is time we explore the context of the selected topic. You wouldn’t want to choose research questions that have already been examined and answered in detail. On the other hand, choosing a topic that is a complete ‘terra incognita’ might be a bridge too far for your project. Browse through available sources that are related to this topic. You should try and find out what has been discovered about it before. Do you see a gap that you can fill with your study? You can proceed with developing your exact inquiry! Have no time for in-depth topic exploration? Leave this task to professionals. Entrust your “ write my research paper ” order to StudyCrumb and get a top-notch work.

Step 3. Consider an Audience for Your Research Question

It is good to know your reader well to be able to convey your ideas and results to them in the best possible way. Before writing research questions for your projects, you might need to perform a brief analysis of your audience. That's how you'll be able to understand what is interesting for them and what is not. This will allow you to make better decisions when narrowing your broad topic down. Select a topic that is interesting for your reader! This would contribute much to the success for writing a research paper .

Step 4. Start Asking a Good Research Question

After you have considered your options, go ahead and compose the primary subject of your paper. What makes a good research question? It should highlight some problematic and relevant aspects of the general topic. So, after it is answered, you should have obtained some new valuable knowledge about the subject.  Typically scholars start narrowing down their general topic by asking ‘how’, ‘why’ or ‘what’s next’ questions. This approach might help you come up with a great idea quickly.

Step 5. Evaluate Your Research Question

Finally, after you have composed a research paper question, you should take a second look at it and see if it is good enough for your paper. It would be useful to analyze it from the following sides:

• Is it clear for your audience?
• Is it complex enough to require significant study?
• Is it focused on a certain aspect of your general topic?

You might use the help of your peers or your friends at this step. You can also show it to your tutor and ask for their opinion.

Types of Research Questions: Which to Choose

A number of research questions types are available for use in a paper. They are divided into two main groups:

Qualitative questions:

• Explanatory
• Ethnographic

Quantitative questions:

• Descriptive
• Comparative
• Relationship based.

Selecting a certain type would impact the course of your study. We suggest you think about it carefully. Below you can find a few words about each type. Also, you can seek proficient help from academic experts. Buy a research paper from real pros and forget about stress once and for all.

Qualitative Research Questions: Definition With Example

When doing qualitative research, you are expected to aim to understand the different aspects and qualities of your target problem. Therefore, your thesis should focus on analyzing people’s experience, ideas and reflections rather than on obtaining some statistical data and calculating trends. Thus, this inquiry typically requires observing people’s behavior, interacting with them and learning how they interpret your target problem.  Let’s illustrate this with an example:

What Is Contextual Research Questions

Contextual research revolves around examining your subject in its natural, everyday environment. It may be watching animals living in their usual habitats or people doing their normal activities in their familiar surroundings (at home, at school or at office). This academic approach helps to understand the role of the context. You'll be able to better explain connections between your problem, its environment and outcomes. This type of inquiry ought to be narrow enough. You shouldn’t have to examine each and every aspect of the selected problem in your paper. Consider this example:

Definition and Sample of Evaluative Research Questions

Evaluative research is performed in order to carefully assess the qualities of a selected object, individual, group, system or concept. It typically serves the purpose of collecting evidence that supports or contradicts solutions for a problem. This type of inquiry should focus on how useful a certain quality is for solving the problem.  To conduct such study, you need to examine selected qualities in detail. Then, you should assume whether they match necessary criteria. It might include some quantitative methods such as collecting statistics. Although, the most important part is analyzing the qualities. If you need some examples, here’s one for you:

Explanatory Research Questions: Definition With Example

Your paper can be dedicated to explaining a certain phenomenon, finding its reasons and important relationships between it and other important things. Your explanatory research question should aim to highlight issues, uncertainties and problematic aspects of your subject. So, your study should bring clarity about these qualities. It should show how and why they have developed this way. An explanation may include showing causes and effects of issues in question, comparing the selected phenomenon to other similar types and showing whether the selected qualities match some predefined criteria. If you need some examples, check this one:

Generative Research Questions

This type of research is conducted in order to better understand the subject. With its help, you can find some new solutions or opportunities for improvement. Therefore, its main purpose is to develop a theoretical basis for further actions. You need to compose your generative research questions in a way that facilitates obtaining new ideas. It would help to begin with asking ‘why’, ‘what is the relationship between the subject and the problems X, Y, and Z’, ‘what can be improved here’, ‘how we can prevent it’ and so on. Need relevant examples? We’ve got one for you:

Ethnographic Research Question

Ethnography research is focused on a particular group of people. The aim is to study their behavior, typical reactions to certain events or information, needs, preferences or habits. Important parameters of this group which are most relevant to your general subject are taken into consideration. These are age, sex, language, religion, ethnicity, social status and so on. Main method in this case is first-hand observation of people from the selected group during an extended period of time. If you need strong examples, here’s one:

Quantitative Research Questions: Full Definition With Examples

Quantitative research deals with data – first of all, it is numeric data. It involves mathematical calculations and statistical analysis. It helps to obtain knowledge which is mostly expressed in numbers, graphs and tables. Unlike the qualitative type, the purpose of quantitative research is finding patterns, calculating probabilities, testing causal relationships and making predictions. It is focused on testing theories and hypotheses. (We have the whole blog on what is a hypothesis .) It is mostly used in natural and social sciences. These are: chemistry, biology, psychology, economics, sociology, marketing, etc. Here are a couple of examples:

Descriptive Research Questions: Definition With Example

This is probably the most widespread type of quantitative research question. Such inquiries seek to explain when, where, why, or how something occurred. They describe it accurately and systematically. These inquiries typically start with ‘what’. You are expected to use various methods to investigate one or more variables and determine their dependencies. Note, however, that you cannot control or manipulate any of these variables. You can only observe and measure them. Looking for some interesting examples? Here is one:

Definition of Comparative Research Questions

Comparative research question is used to highlight different variables and provide numerical evidence. This type is based on comparing one object, parameter or issue with another one of a similar kind. It can help to discover the differences between two or more groups by examining their outcome variables.  Take a look at these two examples:

Relationship Research Questions

We conduct this type of research when we need to make it clear whether one parameter of a selected object causes another one. A relationship based quantitative research question should help us to explore and define trends and interactions between two or more variables. Are these two things mutually dependent? What kind of dependence is it? How has it developed? And what are possible outcomes of this connection? Here is an example of relationship-based quantitative research questions:

Research Questions Examples: Free

This section contains a number of helpful examples of research questions. Feel free to use them as inspiration to create your own questions and conduct productive study. Let’s start with two simple ones:

Are you interested in well written and inspiring questions? Do you want to learn what to avoid in your study? Just stay with us – there will be more of them below.

Examples of Good and Bad Research Questions

Everyone is interested in getting the best possible appraisal for their study. Choosing a topic which doesn't suit your specific situation may be discouraging. Thus, the quality of your paper might get affected by a poor choice. We have put together some good and bad examples so that you could avoid such mistakes.

Good Research Questions Examples

It is important to include clear terms into your questions. Otherwise, it would be difficult for you to plan your investigation properly. Also, they must be focused on a certain subject, not multiple ones. And finally, it should be possible to answer them. Let’s review several good examples:

Examples of Bad Research Questions

It is difficult to evaluate qualities of objects, individuals or groups if your purpose is not clear. This is why you shouldn’t create unclear research questions or try to focus on many problems at once. Some preliminary study might help to understand what you should focus on. Here are several bad examples:

In case you may need some information about the discussion section of a research paper example , find it in our blog.

Final Thoughts on Research Questions

In this article we have made a detailed review of the most popular types of research questions. We described peculiarities. We also provided some tips on conducting various kinds of study. Besides, a number of useful examples have been given for each category of questions.

Feel free to check out essay writing services. We have experienced writers who can help you compose your paper in time. They will absolutely ensure the high quality of your text.

Frequently Asked Questions About Research Questions

1. what is an example of a weak research question.

Here is an example of the weakest research question: 

An answer would be simply making a list of species that inhabit the country. This subject does not require any actual study to be conducted. There is nothing to calculate or analyze here.

2. What is the most effective type of research question?

Most effective type of research question is the one that doesn't have a single correct answer. However, you should also pay close attention to your audience. If you need to create a strong effect, better choose a topic which is relevant for them.

3. What is a good nursing research question?

If you need an idea for a nursing research question, here are a few helpful examples you could use as a reference:

4. What are some sociological research questions?

Sociological questions are the ones that examine the social patterns or a meaning of a social phenomenon. They could be qualitative or quantitative. They should target groups of people with certain parameters, such as age or income level. Keep in mind that type of study usually requires collecting numerous data about your target groups.

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How to Write a Research Question

What is a research question? A research question is the question around which you center your research. It should be:

• clear : it provides enough specifics that one’s audience can easily understand its purpose without needing additional explanation.
• focused : it is narrow enough that it can be answered thoroughly in the space the writing task allows.
• concise : it is expressed in the fewest possible words.
• complex : it is not answerable with a simple “yes” or “no,” but rather requires synthesis and analysis of ideas and sources prior to composition of an answer.
• arguable : its potential answers are open to debate rather than accepted facts.

You should ask a question about an issue that you are genuinely curious and/or passionate about.

The question you ask should be developed for the discipline you are studying. A question appropriate for Biology, for instance, is different from an appropriate one in Political Science or Sociology. If you are developing your question for a course other than first-year composition, you may want to discuss your ideas for a research question with your professor.

Why is a research question essential to the research process? Research questions help writers focus their research by providing a path through the research and writing process. The specificity of a well-developed research question helps writers avoid the “all-about” paper and work toward supporting a specific, arguable thesis.

Steps to developing a research question:

• Choose an interesting general topic. Most professional researchers focus on topics they are genuinely interested in studying. Writers should choose a broad topic about which they genuinely would like to know more. An example of a general topic might be “Slavery in the American South” or “Films of the 1930s.”
• Do some preliminary research on your general topic. Do a few quick searches in current periodicals and journals on your topic to see what’s already been done and to help you narrow your focus. What issues are scholars and researchers discussing, when it comes to your topic? What questions occur to you as you read these articles?
• Consider your audience. For most college papers, your audience will be academic, but always keep your audience in mind when narrowing your topic and developing your question. Would that particular audience be interested in the question you are developing?
• Start asking questions. Taking into consideration all of the above, start asking yourself open-ended “how” and “why” questions about your general topic. For example, “Why were slave narratives effective tools in working toward the abolishment of slavery?” or “How did the films of the 1930s reflect or respond to the conditions of the Great Depression?”
• Is your research question clear? With so much research available on any given topic, research questions must be as clear as possible in order to be effective in helping the writer direct his or her research.
• Is your research question focused? Research questions must be specific enough to be well covered in the space available.
• Is your research question complex? Research questions should not be answerable with a simple “yes” or “no” or by easily-found facts.  They should, instead, require both research and analysis on the part of the writer. They often begin with “How” or “Why.”
• Begin your research . After you’ve come up with a question, think about the possible paths your research could take. What sources should you consult as you seek answers to your question? What research process will ensure that you find a variety of perspectives and responses to your question?

Sample Research Questions

Unclear: How should social networking sites address the harm they cause? Clear: What action should social networking sites like MySpace and Facebook take to protect users’ personal information and privacy? The unclear version of this question doesn’t specify which social networking sites or suggest what kind of harm the sites might be causing. It also assumes that this “harm” is proven and/or accepted. The clearer version specifies sites (MySpace and Facebook), the type of potential harm (privacy issues), and who may be experiencing that harm (users). A strong research question should never leave room for ambiguity or interpretation. Unfocused: What is the effect on the environment from global warming? Focused: What is the most significant effect of glacial melting on the lives of penguins in Antarctica?

The unfocused research question is so broad that it couldn’t be adequately answered in a book-length piece, let alone a standard college-level paper. The focused version narrows down to a specific effect of global warming (glacial melting), a specific place (Antarctica), and a specific animal that is affected (penguins). It also requires the writer to take a stance on which effect has the greatest impact on the affected animal. When in doubt, make a research question as narrow and focused as possible.

Too simple: How are doctors addressing diabetes in the U.S.? Appropriately Complex:   What main environmental, behavioral, and genetic factors predict whether Americans will develop diabetes, and how can these commonalities be used to aid the medical community in prevention of the disease?

The simple version of this question can be looked up online and answered in a few factual sentences; it leaves no room for analysis. The more complex version is written in two parts; it is thought provoking and requires both significant investigation and evaluation from the writer. As a general rule of thumb, if a quick Google search can answer a research question, it’s likely not very effective.

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Initiatives and Committees

Plan your research, join a study, designing and refining a research question.

The formulation of a research question (RQ) is critical to initiate a focused and relevant study. Researchers begin by selecting a topic of interest based on their knowledge or field experience. Next, they conduct a comprehensive literature review to understand gaps in the existing research and seek to identify a n RQ of interest addressing a gap . Researchers then specify aspects of the RQ, such as the study population, intervention or exposure, comparison gr oup, outcome of interest, and time frame . If the research is intended to be confirmatory, the RQ is founded o n an underlying hypothesis: a specific claim regarding the nature and direction of the relationship between the variables stated in the RQ . If the research is intended to be exploratory, the RQ is intended to i nvestigate a topic without yielding conclusive results. A pre-specified primary RQ is essential to research because it guides the investigator’s specific aim, study design, data collection, and analysis plan.

• Discusses the PICOT + FINER criteria
• Quickly learn how to understand and frame a clinical question using the PICO question framework
• How to Design a Good Research Question - Stanford University (1 hour 4 minutes)
• Covers RQ specifications
• Covers the question development frameworks (PICO, PCC, PEO, SPIDER, SPICE, ECLIPSE)
• Discusses templates and variations on PICOT, with applied examples
• Includes examples separated by sub-discipline
• Other Question Frameworks - University of North Carolina   |   Archive
• Clinical questions and suggested research design
• Ten strategies to formulate a strong research question. (2020). Principles and Practice of Clinical Research , 6 (2), 21-24. https://doi.org/10.21801/ppcrj.2020.62.4
• Discusses how to convert a clinical question into a research question
• Covers key concepts, FINER and PICOT criteria, and specifications
• Farrugia, P., Petrisor, B. A., Farrokhyar, F., & Bhandari, M. (2010). Practical tips for surgical research: Research questions, hypotheses and objectives. Canadian Journal of Surgery. Journal Canadien de Chirurgie, 53(4), 278–281. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2912019/
• Readable discussion on concerns of feasibility and validity in RQs
• Discusses links between RQs and hypotheses
• Textbook (Ch. 1 and 2 address research questions)

Related Topics

• Outcomes and Endpoints
• Specific Aims
• Exploratory versus Confirmatory Research
• Choosing a Study Design

Research Aims, Objectives & Questions

The “Golden Thread” Explained Simply (+ Examples)

By: David Phair (PhD) and Alexandra Shaeffer (PhD) | June 2022

The research aims , objectives and research questions (collectively called the “golden thread”) are arguably the most important thing you need to get right when you’re crafting a research proposal , dissertation or thesis . We receive questions almost every day about this “holy trinity” of research and there’s certainly a lot of confusion out there, so we’ve crafted this post to help you navigate your way through the fog.

Overview: The Golden Thread

• What is the golden thread
• What are research aims ( examples )
• What are research objectives ( examples )
• What are research questions ( examples )
• The importance of alignment in the golden thread

What is the “golden thread”?  

The golden thread simply refers to the collective research aims , research objectives , and research questions for any given project (i.e., a dissertation, thesis, or research paper ). These three elements are bundled together because it’s extremely important that they align with each other, and that the entire research project aligns with them.

Importantly, the golden thread needs to weave its way through the entirety of any research project , from start to end. In other words, it needs to be very clearly defined right at the beginning of the project (the topic ideation and proposal stage) and it needs to inform almost every decision throughout the rest of the project. For example, your research design and methodology will be heavily influenced by the golden thread (we’ll explain this in more detail later), as well as your literature review.

The research aims, objectives and research questions (the golden thread) define the focus and scope ( the delimitations ) of your research project. In other words, they help ringfence your dissertation or thesis to a relatively narrow domain, so that you can “go deep” and really dig into a specific problem or opportunity. They also help keep you on track , as they act as a litmus test for relevance. In other words, if you’re ever unsure whether to include something in your document, simply ask yourself the question, “does this contribute toward my research aims, objectives or questions?”. If it doesn’t, chances are you can drop it.

Alright, enough of the fluffy, conceptual stuff. Let’s get down to business and look at what exactly the research aims, objectives and questions are and outline a few examples to bring these concepts to life.

Research Aims: What are they?

Simply put, the research aim(s) is a statement that reflects the broad overarching goal (s) of the research project. Research aims are fairly high-level (low resolution) as they outline the general direction of the research and what it’s trying to achieve .

Research Aims: Examples  

True to the name, research aims usually start with the wording “this research aims to…”, “this research seeks to…”, and so on. For example:

“This research aims to explore employee experiences of digital transformation in retail HR.”   “This study sets out to assess the interaction between student support and self-care on well-being in engineering graduate students”  

As you can see, these research aims provide a high-level description of what the study is about and what it seeks to achieve. They’re not hyper-specific or action-oriented, but they’re clear about what the study’s focus is and what is being investigated.

Need a helping hand?

Research Objectives: What are they?

The research objectives take the research aims and make them more practical and actionable . In other words, the research objectives showcase the steps that the researcher will take to achieve the research aims.

The research objectives need to be far more specific (higher resolution) and actionable than the research aims. In fact, it’s always a good idea to craft your research objectives using the “SMART” criteria. In other words, they should be specific, measurable, achievable, relevant and time-bound”.

Research Objectives: Examples  

Let’s look at two examples of research objectives. We’ll stick with the topic and research aims we mentioned previously.  

For the digital transformation topic:

To observe the retail HR employees throughout the digital transformation. To assess employee perceptions of digital transformation in retail HR. To identify the barriers and facilitators of digital transformation in retail HR.

And for the student wellness topic:

To determine whether student self-care predicts the well-being score of engineering graduate students. To determine whether student support predicts the well-being score of engineering students. To assess the interaction between student self-care and student support when predicting well-being in engineering graduate students.

  As you can see, these research objectives clearly align with the previously mentioned research aims and effectively translate the low-resolution aims into (comparatively) higher-resolution objectives and action points . They give the research project a clear focus and present something that resembles a research-based “to-do” list.

Research Questions: What are they?

Finally, we arrive at the all-important research questions. The research questions are, as the name suggests, the key questions that your study will seek to answer . Simply put, they are the core purpose of your dissertation, thesis, or research project. You’ll present them at the beginning of your document (either in the introduction chapter or literature review chapter) and you’ll answer them at the end of your document (typically in the discussion and conclusion chapters).  

The research questions will be the driving force throughout the research process. For example, in the literature review chapter, you’ll assess the relevance of any given resource based on whether it helps you move towards answering your research questions. Similarly, your methodology and research design will be heavily influenced by the nature of your research questions. For instance, research questions that are exploratory in nature will usually make use of a qualitative approach, whereas questions that relate to measurement or relationship testing will make use of a quantitative approach.  

Let’s look at some examples of research questions to make this more tangible.

Research Questions: Examples  

Again, we’ll stick with the research aims and research objectives we mentioned previously.  

For the digital transformation topic (which would be qualitative in nature):

How do employees perceive digital transformation in retail HR? What are the barriers and facilitators of digital transformation in retail HR?  

And for the student wellness topic (which would be quantitative in nature):

Does student self-care predict the well-being scores of engineering graduate students? Does student support predict the well-being scores of engineering students? Do student self-care and student support interact when predicting well-being in engineering graduate students?  

You’ll probably notice that there’s quite a formulaic approach to this. In other words, the research questions are basically the research objectives “converted” into question format. While that is true most of the time, it’s not always the case. For example, the first research objective for the digital transformation topic was more or less a step on the path toward the other objectives, and as such, it didn’t warrant its own research question.  

So, don’t rush your research questions and sloppily reword your objectives as questions. Carefully think about what exactly you’re trying to achieve (i.e. your research aim) and the objectives you’ve set out, then craft a set of well-aligned research questions . Also, keep in mind that this can be a somewhat iterative process , where you go back and tweak research objectives and aims to ensure tight alignment throughout the golden thread.

The importance of strong alignment 

Alignment is the keyword here and we have to stress its importance . Simply put, you need to make sure that there is a very tight alignment between all three pieces of the golden thread. If your research aims and research questions don’t align, for example, your project will be pulling in different directions and will lack focus . This is a common problem students face and can cause many headaches (and tears), so be warned.

Take the time to carefully craft your research aims, objectives and research questions before you run off down the research path. Ideally, get your research supervisor/advisor to review and comment on your golden thread before you invest significant time into your project, and certainly before you start collecting data .  

Recap: The golden thread

In this post, we unpacked the golden thread of research, consisting of the research aims , research objectives and research questions . You can jump back to any section using the links below.

As always, feel free to leave a comment below – we always love to hear from you. Also, if you’re interested in 1-on-1 support, take a look at our private coaching service here.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

41 Comments

Thank you very much for your great effort put. As an Undergraduate taking Demographic Research & Methodology, I’ve been trying so hard to understand clearly what is a Research Question, Research Aim and the Objectives in a research and the relationship between them etc. But as for now I’m thankful that you’ve solved my problem.

Well appreciated. This has helped me greatly in doing my dissertation.

An so delighted with this wonderful information thank you a lot.

so impressive i have benefited a lot looking forward to learn more on research.

I am very happy to have carefully gone through this well researched article.

Infact,I used to be phobia about anything research, because of my poor understanding of the concepts.

Now,I get to know that my research question is the same as my research objective(s) rephrased in question format.

I please I would need a follow up on the subject,as I intends to join the team of researchers. Thanks once again.

Thanks so much. This was really helpful.

I know you pepole have tried to break things into more understandable and easy format. And God bless you. Keep it up

i found this document so useful towards my study in research methods. thanks so much.

This is my 2nd read topic in your course and I should commend the simplified explanations of each part. I’m beginning to understand and absorb the use of each part of a dissertation/thesis. I’ll keep on reading your free course and might be able to avail the training course! Kudos!

Thank you! Better put that my lecture and helped to easily understand the basics which I feel often get brushed over when beginning dissertation work.

This is quite helpful. I like how the Golden thread has been explained and the needed alignment.

This is quite helpful. I really appreciate!

The article made it simple for researcher students to differentiate between three concepts.

Very innovative and educational in approach to conducting research.

I am very impressed with all these terminology, as I am a fresh student for post graduate, I am highly guided and I promised to continue making consultation when the need arise. Thanks a lot.

A very helpful piece. thanks, I really appreciate it .

Very well explained, and it might be helpful to many people like me.

Wish i had found this (and other) resource(s) at the beginning of my PhD journey… not in my writing up year… 😩 Anyways… just a quick question as i’m having some issues ordering my “golden thread”…. does it matter in what order you mention them? i.e., is it always first aims, then objectives, and finally the questions? or can you first mention the research questions and then the aims and objectives?

Thank you for a very simple explanation that builds upon the concepts in a very logical manner. Just prior to this, I read the research hypothesis article, which was equally very good. This met my primary objective.

My secondary objective was to understand the difference between research questions and research hypothesis, and in which context to use which one. However, I am still not clear on this. Can you kindly please guide?

In research, a research question is a clear and specific inquiry that the researcher wants to answer, while a research hypothesis is a tentative statement or prediction about the relationship between variables or the expected outcome of the study. Research questions are broader and guide the overall study, while hypotheses are specific and testable statements used in quantitative research. Research questions identify the problem, while hypotheses provide a focus for testing in the study.

Exactly what I need in this research journey, I look forward to more of your coaching videos.

This helped a lot. Thanks so much for the effort put into explaining it.

What data source in writing dissertation/Thesis requires?

What is data source covers when writing dessertation/thesis

This is quite useful thanks

I’m excited and thankful. I got so much value which will help me progress in my thesis.

where are the locations of the reserch statement, research objective and research question in a reserach paper? Can you write an ouline that defines their places in the researh paper?

Very helpful and important tips on Aims, Objectives and Questions.

Thank you so much for making research aim, research objectives and research question so clear. This will be helpful to me as i continue with my thesis.

Thanks much for this content. I learned a lot. And I am inspired to learn more. I am still struggling with my preparation for dissertation outline/proposal. But I consistently follow contents and tutorials and the new FB of GRAD Coach. Hope to really become confident in writing my dissertation and successfully defend it.

As a researcher and lecturer, I find splitting research goals into research aims, objectives, and questions is unnecessarily bureaucratic and confusing for students. For most biomedical research projects, including ‘real research’, 1-3 research questions will suffice (numbers may differ by discipline).

Awesome! Very important resources and presented in an informative way to easily understand the golden thread. Indeed, thank you so much.

Well explained

The blog article on research aims, objectives, and questions by Grad Coach is a clear and insightful guide that aligns with my experiences in academic research. The article effectively breaks down the often complex concepts of research aims and objectives, providing a straightforward and accessible explanation. Drawing from my own research endeavors, I appreciate the practical tips offered, such as the need for specificity and clarity when formulating research questions. The article serves as a valuable resource for students and researchers, offering a concise roadmap for crafting well-defined research goals and objectives. Whether you’re a novice or an experienced researcher, this article provides practical insights that contribute to the foundational aspects of a successful research endeavor.

A great thanks for you. it is really amazing explanation. I grasp a lot and one step up to research knowledge.

I really found these tips helpful. Thank you very much Grad Coach.

I found this article helpful. Thanks for sharing this.

thank you so much, the explanation and examples are really helpful

This is a well researched and superbly written article for learners of research methods at all levels in the research topic from conceptualization to research findings and conclusions. I highly recommend this material to university graduate students. As an instructor of advanced research methods for PhD students, I have confirmed that I was giving the right guidelines for the degree they are undertaking.

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Research Questions: Definition, Types, and How to Write One

by  Antony W

March 10, 2023

If you’re looking for the complete guide to research questions, this article is for you. In this in-depth post, you’ll learn:

• 1 The right way to develop research questions for your studies
• 2 What research questions are
• 3 The elements of a good research question

Plus, we’ll provide some example of research questions in the last section of this guide to make everything clear.

Keep in mind that coming up with relevant research questions is the first step to writing a killer thesis, a dissertation, or research paper .

The question you come up with should not only provide a path for the research and writing process, but also help you to about being generic and focus on an arguable, specific concept instead.

What are Research Questions?

A research question is the main focus of a research project. By definition, this is the question around which you’ll center your research writing.

Good research question should be:

• 1 Clear and easy to understand without the need for additional explanation
• 2 Relevant to your field of study
• 3 Arguable and open for debate, not acceptable as fast
• 4 Focused enough so you can answer it thoroughly and concisely in fewest words possible
• 5 Feasible enough to answer with practical constraint and timeframe
• 6 Complex that it requires synthesizing, analysis of ideas, and  sources and citation   before arrive to an answer 

A research question may be around an issue that you’re either curious or passionate about. In some cases, your instructor may give you a topic for your research project.

Either way, you’ll have to develop relevant research questions and pick the most relevant one for the project.

Types of Research Questions 

There are two main type of research questions. These are qualitative and quantitative research questions. Each of the type has other subtypes, and we discuss them below:

Qualitative Research Questions

This type of research question focuses on exploring meaning and experience.

It focuses on a larger group and seeks to understand a concept or experiment. It's open ended in structure as it focuses more on the experiences of more than one person.

Formulate questions from data collected from case studies, focus groups, and surveys.

Type of Qualitative Research Questions 

There are three types of qualitative research questions and they are as follows:

Exploratory Questions 

The type of question you ask because you want to understand a topic.

These kind of questions don’t require a preconceived notions or bias. You ask because you want to understand a topic.

Examples:  

Interpretative Questions 

We come up with these kind of questions because we want to learn and understand how a group of people view and interpret shared experiences.

Plus, the question focuses on how they attribute those experiences to different phenomena in life.

When you ask this kind of question, you’re mainly interested in understanding the feedback on a group’s behavior.

Predictive Questions

 Predictive questions are the kind you ask if you’re concerned about the future outcome of an event or an action.

As a researcher, you’ll use the past information to predict reaction to an event.

Quantitative Research Questions 

Here, researchers use empirical evidence and measurable data to give an explanation for an occurrence.

This one is common in historical, statistical, marketing and psychical research studies.

Often used to confirm or disapprove a hypothesis through comparisons, descriptions, and relationships. 

Types of Quantitative Research Questions 

Relationship-based questions .

Relationship based questions are the ones you ask if you want to know the effect of two or more variables on one of more groups.

From a statistics viewpoint, relationship-based questions fall in the experimental research design where we measure the cause and effect between two or more variables.

It’s different in dissertation, especially at the undergraduate and master’s level, as the questions are often based on quasi-experimental and relationship-based research design. In this case, it’s impossible to account for casual relationship between variables. There are only trends and associations. 

We start relationship-based research questions with the phrase “what is the relationship?” followed by the terms “between or amongst”. Then we list an independent and a dependent variable.

Descriptive Questions

If you want to know why, how, when, or where something occurred, then you should use descriptive questions.

This is where you use question phrases such as “what proportion?”, “how often?”, “how much?”, and “what percentage?” to quantify the variable under examination.

You’ll have to use data and stats to describe an event, a group of people or things, or a phenomenon. 

Comparative Questions 

These are the types of questions to ask when you want to compare one occurrence or group with another.

Your goal is to examine the difference between groups on one or more variables. This type of research question will start with the phrase “What’s the difference in?” followed by the dependent variable.

More often than not, a comparative research question uses a single dependent variable when comparing concepts or groups, but it’s also common to come across some complex questions in which case the dependent variable consists of two or more items. 

Example: 

How to Develop Write Research Questions 

Now that you know the different types of research questions, let’s see how you can come up with a best research question for your study.

Step #1: Identify and Start with a Broad Topic 

We recommend you start with a broad topic because it gives you the opportunity to explore plenty of avenues that you can use to come up with as many research questions as possible.

By going broad, it becomes easier to find a topic, develop it into subtopics, and then come up with potential questions or your research project. At this stage, you should pay more attention to brainstorming and mapping your concept while organizing your thoughts at the same time. 

Don’t choose a broad topic based on its popularity. Instead, make sure the area of study is something you are passionate about and genuinely interested in examining. At the end of the day, you don’t want to focus on a topic that will demotivate your level of research when you’re even barely halfway the job.

Step #2: Do In-depth Preliminary Research for Your Topic 

Start doing preliminary research on the broad topic that you chose in step 1.

Here, your goal is to discover issues that scholars and researchers discuss so you’re up to date on the topic.

Also, this is the stage where you identify gaps and limits on the current knowledge of the topic. Often, these gaps make the best focus area for research questions.

Step #3: Narrow Down the Topic, Then Pick Research Questions 

You’ve gathered a lot of information in step 2.

Now it’s time to narrow down the topic to a more specific area of the study. While you have many options here, we recommend that it’s best to focus on the existing gaps that you identified in the previous step.

Here, you’re using the gap spotting approach first developed by Alvesson and Sandberg in 2011 to come up with research questions that touch deeply on the areas of study that researchers have overlooked.

You can use your personal experiences to develop a research question. According to Lipowski, a researcher can identify problematic areas of their practice and come up with questions to address.

Alvesson even provides a problematization technique, which mainly allows you to challenge and scrutinize a theoretical position, makes it easy for you to come up with research questions that can easily challenge your knowledge and view of the area of study.

Step #4: Determine the Relevance of Your Research Question 

You have a number of research questions at this stage already, but not all of them are sound to begin with.

So how do you know you have a good research question? You do that by using the FINER criteria developed by Hulley Et Al in 2007.

In other words, your research questions should be:

• Feasible : Do you really have the ability to investigate the topic and come up with realistic results? What contingency plans do you have in case your research on the question flops?
• Interesting : Pick the research question that’s not only easy to investigate but also interesting for you and the community to study.
• Novel : If the research question you’ve picked can unveil new insights to the field of study, then you should give it the utmost priority.
• Ethical : Can the review board and authorities approve your research question? It means that being ethical with your question is an important consideration in determining whether it’s a good research question to pursue.
• Relevant : If the topic is relevant to the scientific community, your area of study, and the people involved, then it’s a good one. It even helps if the question aligns with the public’s interest. 

Step #5: Construct Your Research Question 

The last step in developing a research question is to use the right framework to structure the question properly.

While there are many research question frameworks that you can use, the PICOT and PEO are the most commonly used. 

Using the PICOT Framework

Using the PEO Framework

About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

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Research Questions – Definition, Examples & Tips

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At the heart of every research endeavor lies a fundamental driving force: the research question. It not only defines the scope and direction of inquiry, it also inspires people to seek knowledge. In the complex journey of the research process , key questions act as guiding stars. In this article, we’ll cover everything you need to know about research questions and provide various examples.

Inhaltsverzeichnis

• 1 Research questions in a nutshell
• 2 Definition: Research questions
• 3 Characteristics of a research question
• 4 How to create research questions
• 5 Types of research questions
• 6 Example questions
• 7 Research frameworks
• 8 Dos & donts
• 9 Sub-questions
• 10 Tips for good research questions

Research questions in a nutshell

A research question is a clear and concise inquiry around which you center a research study. It helps to define the scope of the study and provides a basis for gathering and analyzing a variety of data.

Definition: Research questions

A research question is a concise inquiry that guides the direction of a research study or investigation. It articulates the specific type of subject that the researcher aims to explore, often framed in a way that suggests investigation or analysis . It serves as a fundamental element in the research process, guiding the selection of appropriate methodologies, the collection of evidence, and the interpretation of results. In essence, a research question serves as the starting point for scholarly inquiry, driving the pursuit of knowledge and understanding within a particular field.

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Characteristics of a research question

The characteristics of a research question play a pivotal role in shaping the direction and success of a research study. The inquiry not only guides the research process, but also ensures its effectiveness in addressing key issues within the field of study.

It should serve three key purposes:

• Interesting : It should stimulate curiosity and appeal from both the researcher and the audience, motivating researchers to explore the topic further. It also increases the likelihood of commitment from both sides, fostering a deeper understanding and appreciation of the research topic.
• Well-defined : A well-defined research question provides clarity and focus, ensuring that the research study addresses a specific aspect of the topic. This helps avoid ambiguity and ensures that the research process is coherent and purposeful.
• Tractable : By ensuring tractability, researchers can conduct the study effectively, maximizing the likelihood of achieving meaningful results. Tractable research questions are also more likely to lead to successful completion of the study, avoiding setbacks due to unattainable goals.

Furthermore, a good research topic should answer three questions:

• Why is this question significant within the context of the field?
• How does your research build upon and enhance the current body of literature?
• What tangible outcomes can be expected if the question is thoroughly investigated and answered?

By answering these questions and ensuring that your research question is interesting, well-defined, and tractable, you can establish the relevance and significance of your research within the field.

How to create research questions

Formulating an impactful research inquiry can be quite difficult. Nevertheless, by employing a comprehensive multistep approach, this task may turn out to be more manageable for you.

1. Identify a broad topic

Begin by identifying a broad area of interest within your field of study and generate questions based on curiosity and knowledge gaps. This could be based on current trends in the field or gaps in existing literature.

2. Conduct background research

Explore existing literature related to your topic to understand what has already been studied and what questions remain unanswered. This will help you identify potential gaps or areas for further exploration, and narrow your focus . Consider the characteristics mentioned earlier.

3. Consider your audience

Reflect on who your specific target audience is — whether it’s academic researchers or the general public. Tailor your research question to be relevant and accessible for your primary audience, considering their interests and level of expertise.

4. Narrow down the focus

Gradually narrow down your topic to a specific research question or a couple of questions based on the gaps found in existing research.

5. Define your questions

Now that you have found your niche, consider all the steps above and start asking open-ended “how” and “why” questions about your topic. A framework such as SMART Goals , PICOT , or FINER , which we will elaborate on in a later section more thoroughly, might be helpful when generating your key questions.

6. Evaluate your question

Now that you have written down your questions, evaluate them to establish if they are effective or if they need further refinement . For this step, look at the characteristics above again, and determine if they answer all the questions and check all the boxes. Is the research question well-defined and interesting to you and your audience? Think about the possible paths your research could take, which is  the question, that effectively captures the essence of your research and aligns with your overarching objectives? It shouldn’t be too broad and also not easily answerable with quick searches.

Types of research questions

Research questions can be classified into various types, depending on the types of studies to be undertaken. Below, we will discuss each one of them, and their specifics.

Qualitative

Quantitative, mixed-methods.

A qualitative question is concerned with comprehending a phenomenon , and focuses on finding , explaining , and exploring . Qualitative research is primarily used in social sciences and uses open-ended research questions, and seeks to uncover rich and descriptive data .

The most common types of qualitative questions include:

• Exploratory questions , which seek to understand without influencing the results. The objective is to investigate an issue that has limited existing knowledge, and is typically conducted at the preliminary stages of a research process without research bias .
• Predictive questions , which seek to understand the intent or future outcome around a topic. The objective here it to use past information to predict reactions to hypothetical events.
• Interpretive questions , which aim to understand people’s behavior in a natural setting. The objective is to gather feedback on a group’s behavior without affecting the outcome.

A quantitative question is used to prove or disprove a researcher’s hypothesis through descriptions , comparisons , and relationships . It typically involves the population to be studied, identifying independent vs. dependent variables , and the research design. Quantitative questions are created to express the causality between variables and whether this relationship is relevant.

The most common types of quantitative questions include:

• Descriptive questions , which aim to explain when, where, why, or how something occurred, are the most basic type of quantitative research. They use numerical data and statistical analysis to describe a phenomenon, and their objective is to provide a clear and detailed description of a particular phenomenon.
• Comparative questions are used to compare groups or dependent variables to identify similarities, differences, or relationships between them. Their objective is to uncover the “how” or “why” of a topic by examining variations or relationships.
• Relationship-based questions , such as causal and correlational questions, try to answer whether one variable influences another. These types of questions are used in experimental or in quasi-experimental design studies, to focus on understanding how they are connected or influence each other.

Mixed methods research involves the integration of both qualitative and quantitative approaches within a single study, and for this reason, it’s a popular research method for researching nowadays. Mixed methods research combines both quantitative and qualitative data to explore a research question more thoroughly, and is often used in the behavioral, health, and social sciences.

Mixed methods research questions can help you achieve a more comprehensive picture than a standalone quantitative or qualitative question. However, they can be difficult to implement and come with the same risk of research bias as standalone studies.

Example questions

In this section, we will provide you with numerous research question examples for each type of quantitative, qualitative, and mixed-method question.

Exploratory question

• What are the factors influencing employee satisfaction in a new startup company?

Predictive question

• How much can high schoolers’ GPA and grades predict their academic college performance?

Interpretive question

• How do cultural beliefs shape peoples view of mental health and help-seeking behaviors?

Descriptive question

• What are the demographics of students enrolled in online courses at a university?

Comparative question

• How does lecture-style teaching compare to interactive learning in math comprehension?

Relationship-based question

• What’s the correlation between social media use and young adults’ feelings of loneliness?

Mixed-methods questions

• How does the implementation of a new online learning platform (quantitative) impact student engagement and satisfaction (qualitative) in undergraduate courses?
• How do the perceptions of teachers (qualitative) and the academic performance of students (quantitative) vary across different teaching methodologies?
• How do cultural beliefs and values (qualitative) influence consumer purchasing behavior (quantitative) in the cosmetics industry?

Sample format

Crafting effective research inquiries is most important for guiding your study and achieving your research goals. Below, you’ll find various question formats, designed to inspire and guide your inquiry. Refer to the accompanying picture for a comprehensive range of question formats suitable for a variety of research purposes and contexts.

Research frameworks

There are three types of frameworks you can use as foundational elements to ensure that your research question is succinct.

• The  PICO framework, which stands for P opulation, I ntervention, C omparison, and O utcome, is commonly used in healthcare research to structure clinical questions. It helps researchers define the key elements of a research question, including the population of interest, the intervention, or exposure being studied, the comparison group, and the outcome of interest.
• The  SMART framework, which stands for S pecific, M easurable, A chievable, R elevant, and T ime-bound, is widely used and helps ensure that the question is clear, quantifiable, feasible, aligned with the research objectives, and has a defined time frame for completion.
• The  FINER framework, which stands for F easible, I nteresting, N ovel, E thical, and R elevant, provides criteria for evaluating the quality and appropriateness of research questions. It ensures that the question is feasible to address, interesting and relevant to the field, innovative, ethically sound, and directly related tot the research objectives.

Below, we have illustrated each framework with appropriate questions you can ask yourself in order to find out if your research question can be improved.

Dos & donts

Below you’ll find an illustration depicting what you should do and what you should not do when it comes to research questions.

Below you’ll find a table with numerous good and bad examples of research questions together with explanations for each of them.

Sub-questions

Sub-questions can be essential in research for clarifying complex topics and providing depth to the analysis when your main research question can’t be answered all at once. They are optional and should be used only if necessary to address the main question. If the main question is straightforward, sub-questions can be omitted. Let’s say that the main research question is “How has the transition to online schooling during COVID-19 pandemic affected sophomore and junior students’ academic performance and engagement?”. Some potential sub-questions could be:

• What impact has online schooling had on grades and test scores during the pandemic?
• How has student participation in classes changed with online schooling?
• How effectively have teachers adapted their instruction methods for online teaching?

Tips for good research questions

Crafting a good research inquiry is a critical step in conducting a successful research project, as we have learned. The selection of successful research topics is crucial for guiding the direction of a study and ensuring that the research addresses relevant issues within the field. Here are some general tips to help you develop a strong research question.

• Be specific and clear : A good question should allow for focused study and straightforward answers. Avoid being broad or vague since this could lead to a sprawling investigation.
• Make it measurable : Your research question should be framed in a way that allows for gathering and analyzing data. It should be possible to measure the aspects of the question through available methods.
• Ensure relevance : The question should be relevant to current issues or contribute to a field of study that interests you. It should address a gap in knowledge or add a new perspective to existing studies.
• Test your question : Before finalizing your research question, test it. Discuss it with peers, mentors, or through preliminary literature reviews to ensure it is focused and engaging.

The most important thing is that whatever subject you focus on, it should be interesting to you and your field. Because that way, the writing and analyzing process will be much more enjoyable and rewarding.

Note : Do not figure out your research question after you have finished your research paper .

What are 5 good research questions?

• What impact does incorporating technology into classroom instruction have on student engagement and academic performance in elementary schools?
• How does mindfulness-based stress reduction therapy compare to cognitive-behavioral therapy in reducing symptoms of anxiety and depression among young adults?
• What are the long-term effects of microplastic pollution on marine biodiversity in coastal ecosystems, and how can we mitigate these effects?
• To what extent do socioeconomic factors influence access to healthcare services among marginalized communities, and what policy interventions could address these disparities?
• How do leadership styles and organizational culture impact employee job satisfaction rates in remote work settings?

What is a research question?

A well-developed research question identifies the main issue that the researchers want to investigate and provides a framework for gathering data to address that issue and also proposes a conclusive solution depending on the research type. It serves as a foundation for the writing process and guides the research project.

What types of research questions are there?

Research questions can be classified into three types:

• Descriptive research questions
• Quantitative research questions
• Mixed-methods research questions

What are 6 research questions?

• Descriptive questions
• Comparative questions
• Relationship-based questions
• Exploratory questions
• Predictive questions
• Interpretive questions

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• J Indian Assoc Pediatr Surg
• v.24(1); Jan-Mar 2019

Formulation of Research Question – Stepwise Approach

Simmi k. ratan.

Department of Pediatric Surgery, Maulana Azad Medical College, New Delhi, India

1 Department of Community Medicine, North Delhi Municipal Corporation Medical College, New Delhi, India

2 Department of Pediatric Surgery, Batra Hospital and Research Centre, New Delhi, India

Formulation of research question (RQ) is an essentiality before starting any research. It aims to explore an existing uncertainty in an area of concern and points to a need for deliberate investigation. It is, therefore, pertinent to formulate a good RQ. The present paper aims to discuss the process of formulation of RQ with stepwise approach. The characteristics of good RQ are expressed by acronym “FINERMAPS” expanded as feasible, interesting, novel, ethical, relevant, manageable, appropriate, potential value, publishability, and systematic. A RQ can address different formats depending on the aspect to be evaluated. Based on this, there can be different types of RQ such as based on the existence of the phenomenon, description and classification, composition, relationship, comparative, and causality. To develop a RQ, one needs to begin by identifying the subject of interest and then do preliminary research on that subject. The researcher then defines what still needs to be known in that particular subject and assesses the implied questions. After narrowing the focus and scope of the research subject, researcher frames a RQ and then evaluates it. Thus, conception to formulation of RQ is very systematic process and has to be performed meticulously as research guided by such question can have wider impact in the field of social and health research by leading to formulation of policies for the benefit of larger population.

I NTRODUCTION

A good research question (RQ) forms backbone of a good research, which in turn is vital in unraveling mysteries of nature and giving insight into a problem.[ 1 , 2 , 3 , 4 ] RQ identifies the problem to be studied and guides to the methodology. It leads to building up of an appropriate hypothesis (Hs). Hence, RQ aims to explore an existing uncertainty in an area of concern and points to a need for deliberate investigation. A good RQ helps support a focused arguable thesis and construction of a logical argument. Hence, formulation of a good RQ is undoubtedly one of the first critical steps in the research process, especially in the field of social and health research, where the systematic generation of knowledge that can be used to promote, restore, maintain, and/or protect health of individuals and populations.[ 1 , 3 , 4 ] Basically, the research can be classified as action, applied, basic, clinical, empirical, administrative, theoretical, or qualitative or quantitative research, depending on its purpose.[ 2 ]

Research plays an important role in developing clinical practices and instituting new health policies. Hence, there is a need for a logical scientific approach as research has an important goal of generating new claims.[ 1 ]

C HARACTERISTICS OF G OOD R ESEARCH Q UESTION

“The most successful research topics are narrowly focused and carefully defined but are important parts of a broad-ranging, complex problem.”

A good RQ is an asset as it:

• Details the problem statement
• Further describes and refines the issue under study
• Adds focus to the problem statement
• Guides data collection and analysis
• Sets context of research.

Hence, while writing RQ, it is important to see if it is relevant to the existing time frame and conditions. For example, the impact of “odd-even” vehicle formula in decreasing the level of air particulate pollution in various districts of Delhi.

A good research is represented by acronym FINERMAPS[ 5 ]

Interesting.

• Appropriate
• Potential value and publishability
• Systematic.

Feasibility means that it is within the ability of the investigator to carry out. It should be backed by an appropriate number of subjects and methodology as well as time and funds to reach the conclusions. One needs to be realistic about the scope and scale of the project. One has to have access to the people, gadgets, documents, statistics, etc. One should be able to relate the concepts of the RQ to the observations, phenomena, indicators, or variables that one can access. One should be clear that the collection of data and the proceedings of project can be completed within the limited time and resources available to the investigator. Sometimes, a RQ appears feasible, but when fieldwork or study gets started, it proves otherwise. In this situation, it is important to write up the problems honestly and to reflect on what has been learned. One should try to discuss with more experienced colleagues or the supervisor so as to develop a contingency plan to anticipate possible problems while working on a RQ and find possible solutions in such situations.

This is essential that one has a real grounded interest in one's RQ and one can explore this and back it up with academic and intellectual debate. This interest will motivate one to keep going with RQ.

The question should not simply copy questions investigated by other workers but should have scope to be investigated. It may aim at confirming or refuting the already established findings, establish new facts, or find new aspects of the established facts. It should show imagination of the researcher. Above all, the question has to be simple and clear. The complexity of a question can frequently hide unclear thoughts and lead to a confused research process. A very elaborate RQ, or a question which is not differentiated into different parts, may hide concepts that are contradictory or not relevant. This needs to be clear and thought-through. Having one key question with several subcomponents will guide your research.

This is the foremost requirement of any RQ and is mandatory to get clearance from appropriate authorities before stating research on the question. Further, the RQ should be such that it minimizes the risk of harm to the participants in the research, protect the privacy and maintain their confidentiality, and provide the participants right to withdraw from research. It should also guide in avoiding deceptive practices in research.

The question should of academic and intellectual interest to people in the field you have chosen to study. The question preferably should arise from issues raised in the current situation, literature, or in practice. It should establish a clear purpose for the research in relation to the chosen field. For example, filling a gap in knowledge, analyzing academic assumptions or professional practice, monitoring a development in practice, comparing different approaches, or testing theories within a specific population are some of the relevant RQs.

Manageable (M): It has the similar essence as of feasibility but mainly means that the following research can be managed by the researcher.

Appropriate (A): RQ should be appropriate logically and scientifically for the community and institution.

Potential value and publishability (P): The study can make significant health impact in clinical and community practices. Therefore, research should aim for significant economic impact to reduce unnecessary or excessive costs. Furthermore, the proposed study should exist within a clinical, consumer, or policy-making context that is amenable to evidence-based change. Above all, a good RQ must address a topic that has clear implications for resolving important dilemmas in health and health-care decisions made by one or more stakeholder groups.

Systematic (S): Research is structured with specified steps to be taken in a specified sequence in accordance with the well-defined set of rules though it does not rule out creative thinking.

Example of RQ: Would the topical skin application of oil as a skin barrier reduces hypothermia in preterm infants? This question fulfills the criteria of a good RQ, that is, feasible, interesting, novel, ethical, and relevant.

Types of research question

A RQ can address different formats depending on the aspect to be evaluated.[ 6 ] For example:

• Existence: This is designed to uphold the existence of a particular phenomenon or to rule out rival explanation, for example, can neonates perceive pain?
• Description and classification: This type of question encompasses statement of uniqueness, for example, what are characteristics and types of neuropathic bladders?
• Composition: It calls for breakdown of whole into components, for example, what are stages of reflux nephropathy?
• Relationship: Evaluate relation between variables, for example, association between tumor rupture and recurrence rates in Wilm's tumor
• Descriptive—comparative: Expected that researcher will ensure that all is same between groups except issue in question, for example, Are germ cell tumors occurring in gonads more aggressive than those occurring in extragonadal sites?
• Causality: Does deletion of p53 leads to worse outcome in patients with neuroblastoma?
• Causality—comparative: Such questions frequently aim to see effect of two rival treatments, for example, does adding surgical resection improves survival rate outcome in children with neuroblastoma than with chemotherapy alone?
• Causality–Comparative interactions: Does immunotherapy leads to better survival outcome in neuroblastoma Stage IV S than with chemotherapy in the setting of adverse genetic profile than without it? (Does X cause more changes in Y than those caused by Z under certain condition and not under other conditions).

How to develop a research question

• Begin by identifying a broader subject of interest that lends itself to investigate, for example, hormone levels among hypospadias
• Do preliminary research on the general topic to find out what research has already been done and what literature already exists.[ 7 ] Therefore, one should begin with “information gaps” (What do you already know about the problem? For example, studies with results on testosterone levels among hypospadias
• What do you still need to know? (e.g., levels of other reproductive hormones among hypospadias)
• What are the implied questions: The need to know about a problem will lead to few implied questions. Each general question should lead to more specific questions (e.g., how hormone levels differ among isolated hypospadias with respect to that in normal population)
• Narrow the scope and focus of research (e.g., assessment of reproductive hormone levels among isolated hypospadias and hypospadias those with associated anomalies)
• Is RQ clear? With so much research available on any given topic, RQs must be as clear as possible in order to be effective in helping the writer direct his or her research
• Is the RQ focused? RQs must be specific enough to be well covered in the space available
• Is the RQ complex? RQs should not be answerable with a simple “yes” or “no” or by easily found facts. They should, instead, require both research and analysis on the part of the writer
• Is the RQ one that is of interest to the researcher and potentially useful to others? Is it a new issue or problem that needs to be solved or is it attempting to shed light on previously researched topic
• Is the RQ researchable? Consider the available time frame and the required resources. Is the methodology to conduct the research feasible?
• Is the RQ measurable and will the process produce data that can be supported or contradicted?
• Is the RQ too broad or too narrow?
• Create Hs: After formulating RQ, think where research is likely to be progressing? What kind of argument is likely to be made/supported? What would it mean if the research disputed the planned argument? At this step, one can well be on the way to have a focus for the research and construction of a thesis. Hs consists of more specific predictions about the nature and direction of the relationship between two variables. It is a predictive statement about the outcome of the research, dictate the method, and design of the research[ 1 ]
• Understand implications of your research: This is important for application: whether one achieves to fill gap in knowledge and how the results of the research have practical implications, for example, to develop health policies or improve educational policies.[ 1 , 8 ]

Brainstorm/Concept map for formulating research question

• First, identify what types of studies have been done in the past?
• Is there a unique area that is yet to be investigated or is there a particular question that may be worth replicating?
• Begin to narrow the topic by asking open-ended “how” and “why” questions
• Evaluate the question
• Develop a Hypothesis (Hs)
• Write down the RQ.

Writing down the research question

• State the question in your own words
• Write down the RQ as completely as possible.

For example, Evaluation of reproductive hormonal profile in children presenting with isolated hypospadias)

• Divide your question into concepts. Narrow to two or three concepts (reproductive hormonal profile, isolated hypospadias, compare with normal/not isolated hypospadias–implied)
• Specify the population to be studied (children with isolated hypospadias)
• Refer to the exposure or intervention to be investigated, if any
• Reflect the outcome of interest (hormonal profile).

Another example of a research question

Would the topical skin application of oil as a skin barrier reduces hypothermia in preterm infants? Apart from fulfilling the criteria of a good RQ, that is, feasible, interesting, novel, ethical, and relevant, it also details about the intervention done (topical skin application of oil), rationale of intervention (as a skin barrier), population to be studied (preterm infants), and outcome (reduces hypothermia).

Other important points to be heeded to while framing research question

• Make reference to a population when a relationship is expected among a certain type of subjects
• RQs and Hs should be made as specific as possible
• Avoid words or terms that do not add to the meaning of RQs and Hs
• Stick to what will be studied, not implications
• Name the variables in the order in which they occur/will be measured
• Avoid the words significant/”prove”
• Avoid using two different terms to refer to the same variable.

Some of the other problems and their possible solutions have been discussed in Table 1 .

Potential problems and solutions while making research question

G OING B EYOND F ORMULATION OF R ESEARCH Q UESTION–THE P ATH A HEAD

Once RQ is formulated, a Hs can be developed. Hs means transformation of a RQ into an operational analog.[ 1 ] It means a statement as to what prediction one makes about the phenomenon to be examined.[ 4 ] More often, for case–control trial, null Hs is generated which is later accepted or refuted.

A strong Hs should have following characteristics:

• Give insight into a RQ
• Are testable and measurable by the proposed experiments
• Have logical basis
• Follows the most likely outcome, not the exceptional outcome.

E XAMPLES OF R ESEARCH Q UESTION AND H YPOTHESIS

Research question-1.

• Does reduced gap between the two segments of the esophagus in patients of esophageal atresia reduces the mortality and morbidity of such patients?

Hypothesis-1

• Reduced gap between the two segments of the esophagus in patients of esophageal atresia reduces the mortality and morbidity of such patients
• In pediatric patients with esophageal atresia, gap of <2 cm between two segments of the esophagus and proper mobilization of proximal pouch reduces the morbidity and mortality among such patients.

Research question-2

• Does application of mitomycin C improves the outcome in patient of corrosive esophageal strictures?

Hypothesis-2

In patients aged 2–9 years with corrosive esophageal strictures, 34 applications of mitomycin C in dosage of 0.4 mg/ml for 5 min over a period of 6 months improve the outcome in terms of symptomatic and radiological relief. Some other examples of good and bad RQs have been shown in Table 2 .

Examples of few bad (left-hand side column) and few good (right-hand side) research questions

R ESEARCH Q UESTION AND S TUDY D ESIGN

RQ determines study design, for example, the question aimed to find the incidence of a disease in population will lead to conducting a survey; to find risk factors for a disease will need case–control study or a cohort study. RQ may also culminate into clinical trial.[ 9 , 10 ] For example, effect of administration of folic acid tablet in the perinatal period in decreasing incidence of neural tube defect. Accordingly, Hs is framed.

Appropriate statistical calculations are instituted to generate sample size. The subject inclusion, exclusion criteria and time frame of research are carefully defined. The detailed subject information sheet and pro forma are carefully defined. Moreover, research is set off few examples of research methodology guided by RQ:

• Incidence of anorectal malformations among adolescent females (hospital-based survey)
• Risk factors for the development of spontaneous pneumoperitoneum in pediatric patients (case–control design and cohort study)
• Effect of technique of extramucosal ureteric reimplantation without the creation of submucosal tunnel for the preservation of upper tract in bladder exstrophy (clinical trial).

The results of the research are then be available for wider applications for health and social life

C ONCLUSION

A good RQ needs thorough literature search and deep insight into the specific area/problem to be investigated. A RQ has to be focused yet simple. Research guided by such question can have wider impact in the field of social and health research by leading to formulation of policies for the benefit of larger population.

Financial support and sponsorship

Conflicts of interest.

There are no conflicts of interest.

R EFERENCES

125+ Best Market Research Questions to Ask for Effective Insights

Looking to gather impactful insights from your market research? The key lies in asking the right market research questions. In this article, you’ll discover over 125 targeted questions covering various aspects of market understanding, from demographics to behavior. These questions will help you uncover vital customer insights, optimize your strategies, and ensure your business decisions are data-driven and effective.

Key Takeaways

• Effective market research questions provide valuable insights into customer preferences and behaviors, guiding marketing strategies and product development.
• Utilizing demographic, psychographic, and behavioral questions allows businesses to segment their audience and tailor approaches for maximum impact.
• Employing market research tools like survey software, chatbots, and analytics platforms enhances data collection, analysis, and overall decision-making for businesses.

Best Market Research Questions to Ask for Effective Insights

Market research is a powerful tool for businesses aiming to gain significant insights and understand market preferences, ultimately informing marketing strategies and improving overall performance. The right market research questions can reveal deep insights into customer preferences and behaviors, helping to enhance customer experiences and refine product offerings through a market research questionnaire.

To achieve these results, setting SMART goals is crucial as it guides the actions taken in market research efforts. This section introduces over 125 market research questions that cover various aspects of understanding your market, from demographics to psychographics to behavior, ensuring you gather comprehensive and actionable data.

Introduction

Market research involves collecting specific questions related to market analysis to understand the industry, customer behavior, and potential markets. Asking the right research questions allows businesses to conduct market research that uncovers the motivations, preferences, and needs of their target audience.

This understanding is essential for crafting a compelling value proposition, optimizing marketing efforts, and ultimately achieving business success.

Importance of Market Research Questions

Understanding the target audience can lead to improved sales and better customer relationships. Market research is essential for making informed decisions that align with customer needs. It helps mitigate the risk of developing products that do not meet consumer expectations. Insights gained from market research can inform marketing strategies and improve overall business performance.

Posing the right questions enables businesses to gain significant insights and comprehend market preferences. Customer feedback gathered through surveys enhances product offerings, aligning them with market desires. Market research assists in bridging the gap between customer expectations and actual delivery. SMART goals guide the direction of market research effectively.

Market research survey questions focus on gathering insights about a specific target market. They focus on understanding the audience’s preferences and behaviors. Market research enhances decision-making by providing valuable insights and minimizing risks. What advantage does market research provide? A strategic edge in the market.

Customer feedback gathered through surveys enhances product offerings, aligning them with market desires. Market research assists in bridging the gap between customer expectations and actual delivery. SMART goals guide the direction of market research effectively.

Market research survey questions aim to gather information about a specific target market. They focus on understanding the audience’s needs and preferences. Market research enhances decision-making by providing valuable insights and minimizing risks. What advantage does market research provide? A strategic edge in the market.

Key Market Research Questions Categories

The foundational types of market research questions include demographic, psychographic, and behavioral questions. Utilizing targeted questions allows organizations to uncover critical attributes about their customer base. Various question types are commonly used in market research surveys. These include multiple choice, rating scale, and open-ended questions.

These categories are essential for gathering comprehensive data that informs marketing strategies, product development, and overall business decisions.

Demographic Questions

Attributes like age, gender, and location are vital for segmenting users in market research. Understanding these attributes helps businesses tailor their marketing strategies to different audience groups, ensuring more targeted and effective campaigns. Examples of demographic questions include: ‘How old are you?’, ‘What is your gender?’, ‘What is the highest level of education you have completed?’, and ‘Where do you live?’.

In market research, it’s important to provide response options like ‘Not Applicable’ or ‘Prefer Not to Say’ to prevent frustration and survey abandonment. The purpose of audience segmentation questions is to understand the different audience groups and tailor marketing strategies accordingly. Collecting this data provides businesses with valuable insights into their target market’s composition and preferences.

• What is your age?
• What is your gender?
• What is the highest level of education you have completed?
• Where do you live? (City, State/Province, Country)
• What is your current employment status?
• What is your annual household income?
• What is your marital status?
• How many children do you have, if any?
• What is your primary language?
• What is your ethnicity?

Psychographic Questions

Psychographic questions aim to uncover the values and lifestyles of respondents. These questions delve deeper into the psychological aspects of consumer behavior, revealing what motivates and influences their purchasing decisions. Understanding consumer needs through market research can significantly increase profitability by aligning products and services with customer expectations.

Regular market research can help in identifying untapped market segments. Exploring the attitudes, interests, and opinions of the target audience helps businesses develop more personalized and effective marketing strategies.

Psychographic questions provide a deeper understanding of what drives consumer behavior, enabling companies to create more compelling value propositions.

• What are your primary hobbies and interests?
• How would you describe your lifestyle?
• What values are most important to you?
• How do you typically spend your free time?
• What type of media do you consume most frequently?
• How would you describe your personality?
• What are your long-term goals and aspirations?
• What causes or social issues are you passionate about?
• How do you prefer to learn new information?
• What factors influence your purchasing decisions the most?

Behavioral Questions

Behavioral questions examine how consumers act, providing insights into their buying behavior. These questions assess consumer actions and preferences in purchasing, helping to tailor marketing strategies. Understanding customer interactions with products and services helps businesses identify patterns and trends that inform future marketing efforts.

Well-planned market research can uncover new customer segments that were previously overlooked, expanding potential markets. Behavioral questions are crucial for understanding the decision-making process of consumers, allowing businesses to optimize their marketing campaigns and improve customer satisfaction.

These insights can lead to more targeted marketing efforts for existing customers and ultimately drive sales growth.

• How often do you purchase products in our category?
• Where do you typically shop for these products?
• What factors do you consider when choosing between similar products?
• How much time do you spend researching before making a purchase?
• Do you prefer to shop online or in-store?
• How likely are you to try new products or brands?
• What influences your decision to remain loyal to a brand?
• How do you typically learn about new products or services?
• Do you tend to make impulse purchases or plan your shopping in advance?
• How do you prefer to interact with brands (e.g., social media, email, in-person)?

Specific Market Research Questions for Different Goals

Market research questions should align closely with specific business objectives to yield actionable insights. When marketing research questions are tailored to specific objectives, they help understand customers, inform product development, and provide competitive analysis. Additionally, businesses can write market research questions to further refine their own market research questions and strategies.

Thoughtfully structured questions in surveys minimize confusion, encourage complete responses, and yield high-quality results.

Customer Satisfaction Questions

By understanding customer preferences and making desired changes, market research questions can significantly improve customer satisfaction levels. Targeted customer research surveys, like the method used by Avis, help gather insights on customer satisfaction. Please rate your customer satisfaction with our brand. We value your feedback. is a key question to gauge customer satisfaction accurately.

To measure customer loyalty and satisfaction, a question like ‘How likely are you to recommend our brand to family and friends?’ can be very effective. Customer feedback can be gathered through open-ended questions like ‘Describe your customer experience so far with our brand’ to understand their experience.

Understanding customer profiles can be enhanced by asking questions such as ‘Where do you do your grocery shopping?’ to gather demographic insights.

• How satisfied are you with our product/service on a scale of 1-10?
• How likely are you to recommend our brand to family and friends?
• What aspects of our product/service do you like the most?
• What areas do you think we could improve?
• How would you rate our customer service?
• How easy was it to use our product/service?
• Did our product/service meet your expectations? Why or why not?
• How does our product/service compare to competitors?
• What additional features or services would you like to see?
• How likely are you to continue using our product/service in the future?

Product Development Questions

Engaging potential customers in product development ensures that new offerings align with market demands. The purpose of involving consumers in product development is to ensure products meet and exceed consumer needs. Properly framed questions can significantly improve sales by aligning products with customer needs.

Market research questions help mitigate the risk of developing products that do not meet consumer expectations. Feedback on product prototypes is valuable for refining designs before launch. Market research allows businesses to minimize risks by validating product concepts before launch.

Identifying important elements, preferences in scents/flavors, pain points, and product comparisons are effective market research questions for product development.

• What problems or challenges are you trying to solve with our type of product?
• What features are most important to you in this type of product?
• How satisfied are you with current solutions available in the market?
• What would make you switch from your current product to a new one?
• How much would you be willing to pay for a product that meets all your needs?
• What do you think about our product concept? (Provide brief description)
• How often would you use a product like this?
• What concerns, if any, do you have about using this type of product?
• How important is customization or personalization in this product category?
• What would be your ideal version of this product?

Competitive Analysis Questions

Questions focusing on competition’s strengths and weaknesses are essential for understanding market dynamics. Identifying competitors’ strengths and weaknesses can help businesses identify opportunities and enhance market share. Asking market research questions specifically designed for competitive analysis is vital for gathering relevant insights.

Survey collection software serves as a valuable tool to gather analytics that inform marketing strategies and improve conversion rates. Running brand tracking on competitors’ brands is a beneficial practice for understanding market positioning. Tracking competitors can gather essential information about their new products, campaigns, and focus areas.

• Which other brands in our industry are you familiar with?
• How would you rank our brand compared to our competitors?
• What do you perceive as our main competitors’ strengths?
• What do you perceive as our main competitors’ weaknesses?
• Have you used our competitors’ products? If so, how do they compare to ours?
• What unique features or benefits do our competitors offer?
• How do you perceive our pricing compared to our competitors?
• What marketing or advertising from our competitors stands out to you?
• How does our customer service compare to that of our competitors?
• What would make you choose our brand over a competitor’s?

Crafting Effective Market Research Questions

Crafting effective market research questions is an art that requires careful consideration and strategy. Market research questions must be directly relevant to the research goals to ensure quality data. Keeping questions concise is crucial to avoid survey fatigue and ensure respondents understand them clearly.

Using a variety of question types, such as multiple-choice or open-ended questions, along with proper structuring, contributes to comprehensive data gathering. The format and structure of questions should be logically planned to maintain clarity and flow.

Avoid Leading Questions

Leading questions can skew survey results by suggesting a particular answer, thereby biasing responses. For instance, asking “How much did you enjoy our excellent service?” implies a positive experience, which might not reflect the respondent’s true feelings. Such questions can lead to unreliable insights. Instead, questions should be framed neutrally to allow respondents to answer freely, minimizing any pressure to choose a specific option.

To ensure unbiased responses, it’s essential to avoid double-barreled questions and clearly define each question’s intent. For example, instead of asking, “How would you rate the speed and quality of our service?” it’s better to split it into two separate questions. This approach helps in gathering more accurate and reliable data.

• Leading: “How much did you enjoy our excellent customer service?”
• Neutral: “How would you rate our customer service?”
• Leading: “Don’t you agree that our product is better than our competitors’?”
• Neutral: “How does our product compare to similar products from other brands?”
• Leading: “Why do you prefer our eco-friendly packaging?”
• Neutral: “What are your thoughts on our product packaging?”
• Leading: “How frustrated were you with the long wait times of other companies before switching to us?”
• Neutral: “What factors influenced your decision to choose our company?”
• Double-barreled: “How would you rate the speed and quality of our service?”
• “How would you rate the speed of our service?”
• “How would you rate the quality of our service?”

Use Simple Language

Using simple language is critical when writing market research questions to ensure clarity. Complex wording can confuse respondents, leading to inaccurate or incomplete answers. By using straightforward language, businesses can prevent confusion and improve response rates from participants.

Clear and concise questions lead to improved response rates, as participants are more likely to complete surveys without frustration. Emphasizing simple language not only clarifies questions but also encourages more accurate responses.

For example, instead of asking, “What is your perception of our brand’s market positioning?” a simpler question could be, “How do you feel about our brand?”

• Complex: “What is your perception of our brand’s market positioning?”
• Simple: “How do you feel about our brand?”
• Complex: “To what extent does our product’s functionality align with your requirements?”
• Simple: “How well does our product meet your needs?”
• Complex: “Please indicate your level of satisfaction with the user interface of our application.”
• Simple: “How easy is it to use our app?”
• Complex: “What is the frequency of your utilization of our services?”
• Simple: “How often do you use our services?”
• Complex: “In your estimation, what is the probability that you would recommend our establishment to your acquaintances?”
• Simple: “How likely are you to recommend us to your friends?”

Include Diverse Question Types

Incorporating a variety of question formats helps gather more comprehensive data. Multiple-choice questions are useful for collecting multiple data sets and gauging preferences. Multi-select format allows respondents to select multiple items, enhancing data collection. A single select question format allows a respondent to select only one item from a list.

Open-ended questions allow respondents to provide detailed feedback on their experiences. These questions can be used as follow-ups for deeper insights into previous answers.

Additionally, matrix matching grids can combine multiple market research questions into one for efficiency. Properly structuring answer choices impacts the quality and reliability of response data.

1. Multiple-Choice (Single Select)

Question: What is your primary reason for purchasing our product?

• To solve a specific problem
• For everyday use
• Out of curiosity
• Other (please specify)

2. Multiple-Choice (Multi-Select)

Question: Which of the following features are important to you when choosing a smartphone? (Select all that apply)

• Camera quality
• Battery life
• Processing speed
• Screen size
• Storage capacity
• Brand reputation

3. Rating Scale

Question: How satisfied are you with our customer service? 1 (Very Dissatisfied) – 2 – 3 – 4 – 5 (Very Satisfied)

4. Likert Scale

Question: Please indicate your level of agreement with the following statement: “This product has improved my daily routine.”

• Strongly Disagree
• Strongly Agree

5. Open-Ended

Question: What improvements would you suggest for our product? [Text box for response]

6. Follow-up Open-Ended

(After a multiple-choice question about product features) Question: You selected [feature] as important. Could you please explain why this feature matters to you? [Text box for response]

7. Matrix/Grid

Question: How would you rate the following aspects of our service?

Question: Please rank the following factors in order of importance when choosing a hotel (1 being most important, 5 being least important):

• Customer reviews

9. Semantic Differential

Question: How would you describe our brand? 

Modern 1 – 2 – 3 – 4 – 5 

Traditional Affordable 1 – 2 – 3 – 4 – 5 

Expensive Innovative 1 – 2 – 3 – 4 – 5 

Conventional 1 – 2 – 3 – 4 – 5 

10. Contingency Question

Question: Have you purchased our product in the last 6 months?

If Yes: How satisfied were you with your purchase? If No: What prevented you from making a purchase?

11. Picture Choice

Question: Which of these product designs do you find most appealing? [Display images of different product designs for selection]

12. Constant Sum

Question: Distribute 100 points among the following features based on their importance to you:

• Quality: ___
• Customer Service: ___
• Brand Reputation: ___ Total: 100 points

Utilizing Market Research Tools

The best tools for conducting market research surveys include survey software, chatbots, and analytics platforms. Each tool offers unique advantages that can enhance the efficiency and effectiveness of market research efforts. Survey software like SurveySparrow offers impactful surveys, multi-channel sharing, and comprehensive analytics. Survey templates save time and effort in creating market research surveys.

Quantilope’s Insights Automation Platform, for example, offers real-time results, allowing users to quickly access data within days.

Survey Software

Survey software like SurveySparrow includes over a thousand ready-to-use survey templates to streamline market research. These templates cover various aspects of market research, making it easier to gather comprehensive data. Qualaroo provides various question formats, enhancing survey engagement and data collection.

Paperform allows customization of surveys with multiple question types to enhance user interaction. Using specialized survey software can greatly enhance the efficiency and effectiveness of market research surveys. These tools streamline creating, distributing, and analyzing surveys, resulting in better insights and informed business decisions.

The global market value for chatbots is projected to exceed $994 million by 2024, highlighting their growing importance in data collection. Chatbots provide the advantage of facilitating natural and human-like conversations, allowing for follow-up questions. Deloitte Digital, for example, faced challenges in collecting market data through paper questionnaire formats before using the Feedbot.

In a survey conducted with the Feedbot, 67% of respondents engaged with the chatbot, showcasing its effectiveness in data collection. The conversational nature of chatbots helps maintain engagement and prompts follow-up queries from respondents. This interaction leads to more detailed and accurate data, improving the quality of market research insights.

Analytics Platforms

Analytics platforms like Tableau enable visualization of complex data for clearer insight extraction. These platforms play a critical role in market research by enabling organizations to analyze survey data effectively. Using analytics platforms helps to derive meaningful insights and trends from survey data.

Insights from analytics platforms aid in informed decision-making and strategy development. Visualizing data enables businesses to identify patterns and trends not apparent from raw data alone. This capability allows for more strategic and data-driven decisions, enhancing overall business performance.

Benefits of Conducting Market Research

Market research enhances decision-making by providing valuable insights and minimizing risks. Effective market research can identify new opportunities for product development or service offerings. It reduces the chances of business failure by informing critical business decisions.

Market research assists in bridging the gap between customer expectations and actual delivery, aligning products with consumer needs through effective marketing research.

Identifying New Opportunities

NielsenIQ provides insights into consumer preferences and sales forecasting for market launches. Surveys can provide insights into how consumer preferences compare across competing brands. Understanding customer behavior can help brands extend their market reach. Conducting market research surveys often reveals new business opportunities.

A well-planned market research survey is powerful for identifying new customer segments to target. Understanding competitors’ weaknesses can reveal opportunities for market share improvement. Market research is important for identifying new trends, helping to stay updated on customer preferences.

Enhancing Customer Experience

Customer feedback is crucial for understanding and adapting to evolving preferences. Customer feedback through surveys enhances product offerings and aligns them with market desires. Avis, for example, aimed to enhance customer experience through targeted customer research.

Market research questions should focus on improving according to customers. Understanding what’s holding potential customers back is a key goal of customer research. The purpose of market research, according to customer insights, is to enhance customer experience and provide timely improvements.

Tracking Market Trends

Chatbots are expected to reach a global market value of over $994 million by 2024, indicating their growing importance in gathering real-time consumer insights. Remaining updated with market trends helps businesses stay competitive and adapt to changing consumer preferences.

By tracking market trends, companies can anticipate shifts in consumer behavior and adjust their strategies accordingly. This proactive approach ensures that businesses stay relevant and can capitalize on emerging opportunities.

Utilizing tools like chatbots and analytics platforms can provide continuous updates on market trends, leading to more agile and responsive business strategies.

Throughout this blog post, we’ve explored the importance of asking the right market research questions and utilizing effective tools to gather and analyze data. Market research is a powerful tool that provides valuable insights into customer preferences, behaviors, and market trends. By crafting well-structured questions and using advanced tools like survey software, chatbots, and analytics platforms, businesses can make informed decisions that drive growth and improve customer satisfaction.

In conclusion, conducting market research is essential for staying competitive and responsive to market changes. The insights gained from asking the right questions can lead to new opportunities, enhanced customer experiences, and better tracking of market trends. We encourage you to apply these strategies and tools to your own market research efforts, unlocking the potential for success in your business endeavors.

50 + Bonus Questions 

Brand awareness and perception.

• How did you first hear about our brand?
• What was your initial impression of our product/service?
• How important is brand reputation in your purchasing decisions?
• Do you follow brands on social media?
• How likely are you to provide feedback or suggestions to companies about their products?

Social Media and Online Engagement

• How often do you use social media platforms?
• Which social media platforms do you use most frequently?
• How do you prefer to receive updates from brands you follow?
• What type of content do you find most engaging from brands?
• How often do you share your experiences with products on social media?
• How influential are influencer recommendations in your purchasing decisions?

Shopping Behavior and Preferences

• Do you prefer to shop from local businesses or large corporations?
• How often do you shop online?
• What is your biggest concern when shopping online?
• Do you prefer subscription-based services or one-time purchases?
• How much time do you spend researching a product before purchasing?
• Do you prefer to shop during sales events or pay full price for immediate availability?
• How often do you comparison shop across different websites or stores?
• Do you prefer to shop from curated collections or browse full product catalogs?
• Do you prefer to shop from marketplaces (like Amazon) or directly from brand websites?

Customer Support and Experience

• What is your preferred method of contacting customer support?
• How quickly do you expect a response from customer support?
• How important is 24/7 customer support availability?
• How often do you return products you’ve purchased?
• What is the most common reason for returning a product?

Loyalty and Rewards

• Do you participate in loyalty programs?
• What type of loyalty rewards do you find most valuable?

Product Research and Reviews

• Do you read product reviews before making a purchase?
• How often do you try new brands or products?
• What factors motivate you to try a new brand?
• Do you prefer to watch video reviews or read written reviews?
• Do you read blogs or articles related to products before making a purchase?
• Do you participate in product testing or beta programs?

Technology and Shopping

• Do you use mobile apps for shopping?
• How important is a mobile-friendly website in your online shopping experience?
• What is your preferred device for online shopping (smartphone, tablet, desktop)?
• Do you use voice assistants (like Alexa or Siri) for shopping or product research?
• How important is augmented reality (AR) or virtual try-on features in your shopping experience?
• Do you use price tracking tools or apps when shopping online?

Payment and Delivery

• How important is free shipping in your online purchasing decisions?
• What is your preferred payment method for online transactions?
• How important is next-day or same-day delivery in your online shopping decisions?
• Do you prefer brands that offer installment payment options (like “buy now, pay later”)?

Product Features and Customization

• How important is product customization to you?
• Do you prefer products with many features or simpler, focused products?
• How important is packaging design in your purchasing decisions?
• Do you prefer all-in-one products or specialized individual products?

Sustainability and Ethics

• How important is a company’s environmental policy in your purchasing decisions?
• Do you consider a company’s social responsibility initiatives when making purchases?
• How important is a company’s privacy policy in your decision to engage with them?
• How comfortable are you with sharing personal data for personalized recommendations?
• How important is the country of origin in your purchasing decisions?
• How important is it for a brand to have a physical store presence?
• How important is a brand’s stance on social issues in your purchasing decisions?

Advertising and Marketing

• How likely are you to purchase products featured in targeted ads?

Frequently Asked Questions

What are the key categories of market research questions.

The key categories of market research questions include demographic, psychographic, and behavioral inquiries. These categories help in understanding the target audience and their preferences effectively.

Why is it important to avoid leading questions in market research?

It’s crucial to avoid leading questions in market research because they can introduce bias, resulting in unreliable insights. Neutral wording ensures that the responses truly reflect participants’ opinions.

How can survey software enhance market research?

Survey software significantly enhances market research by offering ready-to-use templates, diverse question formats, and customization options, thereby improving the efficiency and effectiveness of surveys. This allows researchers to gather more accurate and relevant insights.

What role do chatbots play in market research?

Chatbots play a crucial role in market research by facilitating natural conversations and maintaining engagement, which significantly enhances the quality of data collected. Their ability to prompt follow-up queries further deepens insights into consumer behavior.

How does market research help in identifying new opportunities?

Market research is essential for identifying new opportunities as it uncovers new customer segments, reveals consumer preferences, and highlights competitors’ weaknesses. This insight enables businesses to strategically position themselves in the market.

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