Evaluating Brand Loyalty from Marketing Aspect Literature review
Literature review of brand experience and brand loyalty relationship
(PDF) Review of Brand Loyalty Literature: 2001
(PDF) Hotel Brand Loyalty—A Systematic Literature Review
COMMENTS
(PDF) BRAND LOYALTY: A LITERATURE REVIEW
BRAND LOYALTY: A LITERATURE REV IEW. Niken Permata Sari 1), Bhenu Artha 2), Antonius Satria Hadi 3) Universitas Widya Mataram, Yogyakarta, Indonesia 1,2,3. E-mail: [email protected] ...
(PDF) Review of Brand Loyalty Literature: 2001
REVIEW OF BRAND LOYALTY LITERATURE: 2 001 - 2015. Abstract. This paper examines the academic literature on brand loyalty and presents a co mprehensive biblio graphy on the. subject via ...
A meta-model of customer brand loyalty and its antecedents
First, with a grounded theory literature review of 199 prior studies, the authors identify 275 antecedents of loyalty that they aggregate into four meta-concepts: (1) brand offer, (2) consumer-brand alignment, (3) brand experience, and (4) consumer-brand bonding. Second, the authors theoretically derive four alternative models that describe ...
The Impact of Brand Image on Customer Satisfaction and Brand Loyalty: A
This literature review examines the impact of brand image on customer satisfaction and brand loyalty in the context of foreign tourism. Following a review of relevant literature, 13302 articles were found for this study, including the keywords "brand image (BI)", "customer satisfaction (CS)", and "brand loyalty (BL)".
A review of the literature on brand loyalty and customer loyalty
Brand Loyalty and Customer Loyalty are two concepts that have been delved into by researchers as they are two very important dimensions in marketing. Brand Loyalty is a biased behavioral response expressed over a period of time.It implies a consistent repurchase pattern of the brand as a result of positive affection towards the brand (Mellens ...
[PDF] Review of Brand Loyalty Literature: 2001
Review of Brand Loyalty Literature: 2001 - 2015. H. Cengiz, Hülya Akdemir-Cengiz. Published 4 July 2016. Business. This paper examines the academic literature on brand loyalty and presents a comprehensive bibliography on the subject via classification schemes molded in the examination. With this purpose, this study scanned seven different ...
Hotel Brand Loyalty—A Systematic Literature Review
The aim of this study was to analyze hotel brand loyalty (HBL) based on a systematic literature review conducted according to the preferred reporting items for systematic reviews and meta-analysis (PRISMA) statements. Following these statements, we searched two databases (Scopus and Web of Science) for studies containing the term 'hotel brand loyalty'. Additionally, the backward and ...
Understanding the Role of Social Media Content in Brand Loyalty: A Meta
However, the previous literature has not provided a clear consensus regarding the influence of social media content on consumers' brand loyalty. The meta-analysis presented in this article integrates results from 223 independent samples, with a total of 97,709 respondents.
PDF Review of Brand Loyalty Literature: 2001 2015
on brand loyalty, especially in recent years. This study provides a wide-reaching review of brand loyalty studies published in academic journals between 2001 and 2015 and also provides a. omprehensive classification of these studies. For this reason, it is hoped that this study will (1) fill this void in the literature, (2) indicate the current ...
PDF A Customer Loyalty Conceptual Framework: A Grounded Theory Review
nderstanding of brand loyalty formation. 2. A five steps review approachFor this review, we follow the Grounded Theory Literature Review Method proposed by Wolfswinkel, et al. (2011), comp. sed of 5 steps: defining, searching, selecting, analyzing, and presenting. This method is based on the Grounded Theory, which is an approach enabling to ...
Brand loyalty explained by concept recall: recognizing the significance
Brand concept refers to brand-unique abstract meanings that typically originate from a firm's efforts to differentiate itself from its competitors (Park et al. 1991).A brand concept defines the value provided to customers and should meet consumers' needs (Park et al. 1986).The framework of a brand concept comprises the target (who), value and positioning (what), and execution method (how ...
The impact of brand image on customer satisfaction and brand loyalty: A
Download Citation | On Aug 1, 2024, Abdul Haseeb Tahir and others published The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review | Find, read and ...
PDF Hotel Brand Loyalty—A Systematic Literature Review
In literature, brand loyalty is analyzed in behavioral [11], attitudinal [12,13], and multidimensional approachs [13-15]. In a behavioral approach, brand loyalty is related to repeat ... literature review conducted in accordance with the preferred reporting items for systematic reviews and meta-analysis (PRISMA) statements. Our study refers ...
PDF Review of Important Brand Loyalty Influencing Factors: State of Art
critical factors that affect the brand loyalty. Literature review: Recently, the term brand has attracted the attention of researchers and practitioners and it was defined as a supplier's guarantee that it will consistently and continuously transport on its promises including promises implicitly or explicitly produced by convenience
A Review of the Literature on Brand Loyalty and Customer Loyalty
Apart from summarizing the literature on brand loyalty, this review has practical implications for marketing managers. Customer expectations at each stage of the customer decision process must be understood, and therefore combined with the various antecedents to incite premium loyalty. Managers must apply not just behavioural but also affective ...
Three decades of research on loyalty programs: A literature review and
A systematic literature review requires eligible criteria from journal selection to article identification (Littell et al., 2008, ... High perceived value positively affects LP and brand loyalty (Yi & Jeon, 2003). Other program-related IVs include the number and structure of customer tiers (11 articles, 9.4%), and promotional activities ...
Brand Loyalty And Loyalty Programs; A Literature Review
Brand Loyalty And Loyalty Programs; A Literature Review. Elvira Tabaku, Mirela Zerellari. Published 2015. Business. Romanian Economic and Business Review. Global and competitive markets have led businesses to cope with many challenges. Technology development has brought many businesses to deal with advantages which last less than before.
Brand Loyalty And Loyalty Programs; A Literature Review
Elvira Tabaku & Mirela Zerellari (Mersini), 2015. " Brand Loyalty And Loyalty Programs; A Literature Review ," Romanian Economic Business Review, Romanian-American University, vol. 10 (2), pages 71-86, June. These are the items that most often cite the same works as this one and are cited by the same works as this one. Downloadable!
Brand experience and brand loyalty: is it a matter of emotions?
Originality/value. In contrast to previous studies on BE and loyalty, this research contributes to the literature by deepening the impact of emotions from the EBA perspective, specifically brand passion, brand affection and self-brand connection and posits the latter as mediators to the link between the BE and brand loyalty in the smartphone industry.
Building brand loyalty on social media: theories, measurements
As social media has developed in the past two decades, researchers have been investigating how to build brand loyalty on social media platforms. However, there is a lack of comprehensive review on the findings of studies in this area. The purpose of this study is to identify research gaps and inform future research directions by conducting a field examination on the scholarship of building ...
PDF BRAND LOYALTY: A LITERATURE REVIEW
BRAND LOYALTY: A LITERATURE REVIEW Niken Permata Sari1), Bhenu Artha2), Antonius Satria Hadi3) Universitas Widya Mataram, Yogyakarta, Indonesia1,2,3 E-mail: [email protected]
BRAND LOYALTY: A LITERATURE REVIEW
BRAND LOYALTY: A LITERATURE REVIEW. Niken Permata Sari, Bhenu Artha, Antonius Satria Hadi. Abstract. Brand loyalty has been of interest to researchers for many decades and known as an amicable attitude, also commitment toward a particular brand, builds around consumer satisfaction and leads to continued maintenance and purchasing of that brand ...
The Influence of Social Marketing Drives on Brand Loyalty via the
Customer satisfaction is a crucial factor in successful tourism marketing as it drives loyal behavior, trust, and brand evaluations (Harrigan et al., 2017).Studies have confirmed the positive association between satisfaction and loyal behavior, such as revisit intentions and word-of-mouth publicity (Prayag et al., 2013).For instance, the level of satisfaction of foreign tourists in Bangkok has ...
The Relationship between Customer Satisfaction and Loyalty: A
in turn can affect brand loyalty. 193. V. Kaura (2015) Service quality, service . ... This study is the first attempt to provide a systematic literature review on the antecedents and consequences ...
Understanding Customer Loyalty in Banking Industry: A Systematic Review
CSR Influence on Brand Loyalty in Banking : The Role of Brand Credibility and Brand Identification. Sustainability (Switzerland). 2023; 15: 1-13. ... this research paper aims to fill in the current gap by applying a systematic literature review of the factors influencing bank customer loyalty from various nations between year 2012 and 2024 ...
IMAGES
COMMENTS
BRAND LOYALTY: A LITERATURE REV IEW. Niken Permata Sari 1), Bhenu Artha 2), Antonius Satria Hadi 3) Universitas Widya Mataram, Yogyakarta, Indonesia 1,2,3. E-mail: [email protected] ...
REVIEW OF BRAND LOYALTY LITERATURE: 2 001 - 2015. Abstract. This paper examines the academic literature on brand loyalty and presents a co mprehensive biblio graphy on the. subject via ...
First, with a grounded theory literature review of 199 prior studies, the authors identify 275 antecedents of loyalty that they aggregate into four meta-concepts: (1) brand offer, (2) consumer-brand alignment, (3) brand experience, and (4) consumer-brand bonding. Second, the authors theoretically derive four alternative models that describe ...
This literature review examines the impact of brand image on customer satisfaction and brand loyalty in the context of foreign tourism. Following a review of relevant literature, 13302 articles were found for this study, including the keywords "brand image (BI)", "customer satisfaction (CS)", and "brand loyalty (BL)".
Brand Loyalty and Customer Loyalty are two concepts that have been delved into by researchers as they are two very important dimensions in marketing. Brand Loyalty is a biased behavioral response expressed over a period of time.It implies a consistent repurchase pattern of the brand as a result of positive affection towards the brand (Mellens ...
Review of Brand Loyalty Literature: 2001 - 2015. H. Cengiz, Hülya Akdemir-Cengiz. Published 4 July 2016. Business. This paper examines the academic literature on brand loyalty and presents a comprehensive bibliography on the subject via classification schemes molded in the examination. With this purpose, this study scanned seven different ...
The aim of this study was to analyze hotel brand loyalty (HBL) based on a systematic literature review conducted according to the preferred reporting items for systematic reviews and meta-analysis (PRISMA) statements. Following these statements, we searched two databases (Scopus and Web of Science) for studies containing the term 'hotel brand loyalty'. Additionally, the backward and ...
However, the previous literature has not provided a clear consensus regarding the influence of social media content on consumers' brand loyalty. The meta-analysis presented in this article integrates results from 223 independent samples, with a total of 97,709 respondents.
on brand loyalty, especially in recent years. This study provides a wide-reaching review of brand loyalty studies published in academic journals between 2001 and 2015 and also provides a. omprehensive classification of these studies. For this reason, it is hoped that this study will (1) fill this void in the literature, (2) indicate the current ...
nderstanding of brand loyalty formation. 2. A five steps review approachFor this review, we follow the Grounded Theory Literature Review Method proposed by Wolfswinkel, et al. (2011), comp. sed of 5 steps: defining, searching, selecting, analyzing, and presenting. This method is based on the Grounded Theory, which is an approach enabling to ...
Brand concept refers to brand-unique abstract meanings that typically originate from a firm's efforts to differentiate itself from its competitors (Park et al. 1991).A brand concept defines the value provided to customers and should meet consumers' needs (Park et al. 1986).The framework of a brand concept comprises the target (who), value and positioning (what), and execution method (how ...
Download Citation | On Aug 1, 2024, Abdul Haseeb Tahir and others published The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review | Find, read and ...
In literature, brand loyalty is analyzed in behavioral [11], attitudinal [12,13], and multidimensional approachs [13-15]. In a behavioral approach, brand loyalty is related to repeat ... literature review conducted in accordance with the preferred reporting items for systematic reviews and meta-analysis (PRISMA) statements. Our study refers ...
critical factors that affect the brand loyalty. Literature review: Recently, the term brand has attracted the attention of researchers and practitioners and it was defined as a supplier's guarantee that it will consistently and continuously transport on its promises including promises implicitly or explicitly produced by convenience
Apart from summarizing the literature on brand loyalty, this review has practical implications for marketing managers. Customer expectations at each stage of the customer decision process must be understood, and therefore combined with the various antecedents to incite premium loyalty. Managers must apply not just behavioural but also affective ...
A systematic literature review requires eligible criteria from journal selection to article identification (Littell et al., 2008, ... High perceived value positively affects LP and brand loyalty (Yi & Jeon, 2003). Other program-related IVs include the number and structure of customer tiers (11 articles, 9.4%), and promotional activities ...
Brand Loyalty And Loyalty Programs; A Literature Review. Elvira Tabaku, Mirela Zerellari. Published 2015. Business. Romanian Economic and Business Review. Global and competitive markets have led businesses to cope with many challenges. Technology development has brought many businesses to deal with advantages which last less than before.
Elvira Tabaku & Mirela Zerellari (Mersini), 2015. " Brand Loyalty And Loyalty Programs; A Literature Review ," Romanian Economic Business Review, Romanian-American University, vol. 10 (2), pages 71-86, June. These are the items that most often cite the same works as this one and are cited by the same works as this one. Downloadable!
Originality/value. In contrast to previous studies on BE and loyalty, this research contributes to the literature by deepening the impact of emotions from the EBA perspective, specifically brand passion, brand affection and self-brand connection and posits the latter as mediators to the link between the BE and brand loyalty in the smartphone industry.
As social media has developed in the past two decades, researchers have been investigating how to build brand loyalty on social media platforms. However, there is a lack of comprehensive review on the findings of studies in this area. The purpose of this study is to identify research gaps and inform future research directions by conducting a field examination on the scholarship of building ...
BRAND LOYALTY: A LITERATURE REVIEW Niken Permata Sari1), Bhenu Artha2), Antonius Satria Hadi3) Universitas Widya Mataram, Yogyakarta, Indonesia1,2,3 E-mail: [email protected]
BRAND LOYALTY: A LITERATURE REVIEW. Niken Permata Sari, Bhenu Artha, Antonius Satria Hadi. Abstract. Brand loyalty has been of interest to researchers for many decades and known as an amicable attitude, also commitment toward a particular brand, builds around consumer satisfaction and leads to continued maintenance and purchasing of that brand ...
Customer satisfaction is a crucial factor in successful tourism marketing as it drives loyal behavior, trust, and brand evaluations (Harrigan et al., 2017).Studies have confirmed the positive association between satisfaction and loyal behavior, such as revisit intentions and word-of-mouth publicity (Prayag et al., 2013).For instance, the level of satisfaction of foreign tourists in Bangkok has ...
in turn can affect brand loyalty. 193. V. Kaura (2015) Service quality, service . ... This study is the first attempt to provide a systematic literature review on the antecedents and consequences ...
CSR Influence on Brand Loyalty in Banking : The Role of Brand Credibility and Brand Identification. Sustainability (Switzerland). 2023; 15: 1-13. ... this research paper aims to fill in the current gap by applying a systematic literature review of the factors influencing bank customer loyalty from various nations between year 2012 and 2024 ...