importance of effective speech writing

Speechwriting 101: Writing an Effective Speech

Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for yourself or someone else.  when that time comes, your career may depend on your success..

J. Lyman MacInnis, a corporate coach,  Toronto Star  columnist, accounting executive and author of  “ The Elements of Great Public Speaking ,”  has seen careers stalled – even damaged – by a failure to communicate messages effectively before groups of people. On the flip side, solid speechwriting skills can help launch and sustain a successful career.  What you need are forethought and methodical preparation.

Know Your Audience

Learn as much as possible about the audience and the event.  This will help you target the insights, experience or knowledge you have that this group wants or needs:

• Why has the audience been brought together?
• What do the members of the audience have in common?
• How big an audience will it be?
• What do they know, and what do they need to know?
• Do they expect discussion about a specific subject and, if so, what?
• What is the audience’s attitude and knowledge about the subject of your talk?
• What is their attitude toward you as the speaker?
• Why are they interested in your topic?

Choose Your Core Message

If the core message is on target, you can do other things wrong. But if the message is wrong, it doesn’t matter what you put around it.  To write the most effective speech, you should have significant knowledge about your topic, sincerely care about it and be eager to talk about it.  Focus on a message that is relevant to the target audience, and remember: an audience wants opinion. If you offer too little substance, your audience will label you a lightweight.  If you offer too many ideas, you make it difficult for them to know what’s important to you.

Research and Organize

Research until you drop.  This is where you pick up the information, connect the ideas and arrive at the insights that make your talk fresh.  You’ll have an easier time if you gather far more information than you need.  Arrange your research and notes into general categories and leave space between them. Then go back and rearrange. Fit related pieces together like a puzzle.

Develop Structure to Deliver Your Message

First, consider whether your goal is to inform, persuade, motivate or entertain.  Then outline your speech and fill in the details:

• Introduction – The early minutes of a talk are important to establish your credibility and likeability.  Personal anecdotes often work well to get things started.  This is also where you’ll outline your main points.
• Body – Get to the issues you’re there to address, limiting them to five points at most.  Then bolster those few points with illustrations, evidence and anecdotes.  Be passionate: your conviction can be as persuasive as the appeal of your ideas.
• Conclusion – Wrap up with feeling as well as fact. End with something upbeat that will inspire your listeners.

You want to leave the audience exhilarated, not drained. In our fast-paced age, 20-25 minutes is about as long as anyone will listen attentively to a speech. As you write and edit your speech, the general rule is to allow about 90 seconds for every double-spaced page of copy.

Spice it Up

Once you have the basic structure of your speech, it’s time to add variety and interest.  Giving an audience exactly what it expects is like passing out sleeping pills. Remember that a speech is more like conversation than formal writing.  Its phrasing is loose – but without the extremes of slang, the incomplete thoughts, the interruptions that flavor everyday speech.

• Give it rhythm. A good speech has pacing.
• Vary the sentence structure. Use short sentences. Use occasional long ones to keep the audience alert. Fragments are fine if used sparingly and for emphasis.
• Use the active voice and avoid passive sentences. Active forms of speech make your sentences more powerful.
• Repeat key words and points. Besides helping your audience remember something, repetition builds greater awareness of central points or the main theme.
• Ask rhetorical questions in a way that attracts your listeners’ attention.
• Personal experiences and anecdotes help bolster your points and help you connect with the audience.
• Use quotes. Good quotes work on several levels, forcing the audience to think. Make sure quotes are clearly attributed and said by someone your audience will probably recognize.

Be sure to use all of these devices sparingly in your speeches. If overused, the speech becomes exaggerated. Used with care, they will work well to move the speech along and help you deliver your message in an interesting, compelling way.

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9 Reasons Why Writing A Speech Is Important

Hrideep barot.

• Speech Writing

So, you have to deliver a speech in the next couple of days or so. As you start preparing yourself for the big day, one question that will definitely pop up in your mind is: do I need to write down my speech?

Generally, people fall into two broad categories: those that are firm believers in the virtue of writing down a speech, and those that would prefer winging it. Of course, these distinctions are by no means fixed.

Some people might not write down their entire speech but only outline the important points. Others might prefer jotting down every single thing they’re going to say and do on the big day.

Yet others might simply scribble sections that they find problematic or difficult to remember. And then, of course, come the people who don’t write anything at all.

But, whatever your preferences when it comes to writing a speech, there are many reasons why simply winging it on the big day with zero planning whatsoever is not the greatest idea.

Writing down a speech is important as it helps you better understand the topic, better organizes your thoughts, prevents any mistakes in your speech helping you become more familiar with it, and boosts its overall quality.

We’ve elaborated on these points below. But first, let’s get the basics out of the way.

What Is Speechwriting?

Before we get into the logistics of what is speechwriting, let’s understand what a speech is.

Going by what the dictionary says, “A  speech  is a formal talk which someone gives to an audience.”

Expanding on the above definition, we can better understand what speechwriting is: “Speech writing is the art of conveying a message to the audience through words. “

Now that we’ve gotten all the dictionary definitions out of the way, let’s delve a little more deeply into the concept of speech-writing.

There are many reasons why people write and deliver speeches. Speeches can be written to inform people. Say, for example, a speech on environmental degradation. Or, they might be written to persuade someone. Speeches delivered by politicians can be an example of persuasive speeches. Another reason would be to commemorate an event, say like, independence day.

However, whatever the overall purpose of your speech, almost every speech follows a set pattern. We’ve elaborated on it in the section below.

How To Write A Speech?

What is the format of a speech? As we mentioned above, almost all speeches have a format. Most speeches are divided into three sections. They are:

Introduction

The first part of the speech is called the introduction. The opening of your speech varies according to the type of speech you’re delivering. However, one thing that’s common to most speech opening is that they need to be attention-grabbing.

That is, they need to be interesting enough to hook your audience’s attention. Unless and until your speech opening is gripping, it doesn’t matter how interesting your content or research is. You’re going to lose your audience before you reach the next section, which is…

The body of your speech is its heart. It contains all the information that you wish to share with your audience. It makes for the bulk of your speech , and for good reason.

However, no matter the length of your body, one thing to keep in mind is to follow a chronological pattern while writing it. That is, don’t just randomly arrange your information in any sequence that you feel like.

For the audience to understand what you’re saying, you need to organize the content of your body into something that is easily comprehensible.

The ending of your speech is where you wrap up all your points and end your speech. We know you’re tired. However, don’t just end your speech with an abrupt ‘thank-you’.

Instead, a better way to conclude your speech would be to quickly provide a summary of your main points and then end with a call-to-action. Provide the audience with something that stays with them after your speech is done.

That is how they will remember you.

Why Should I Write A Speech?

Now that you know what speech-writing is and how to go about doing it, the next question is: why should you invest your precious time in writing down a speech before the big day?

Well, here are a few reasons why preparing your speech is better than simply winging it:

1 . Helps You Better Understand The Topic

But…isn’t that the entire point of ‘research’? To glean a better understanding of what you’re going to be talking about?

While it’s certainly true that researching your topic helps you glean more knowledge about it, actually writing down your speech gives you a clearer understanding of the information you’ve gathered .

This is because while during research you’re simply collecting data when you write down a speech, you also draw upon your own knowledge, experiences, and beliefs. By combining these personal factors with the assimilated information, you gain a deeper understanding of what the topic actually means to you.

All of this will, ultimately, give an added boost to your speech.

2. Helps Organize Your Ideas

Another reason why writing down a speech is important is because it helps organize your thoughts and ideas into something that can be better understood by another person.

While you might have a lot of expertise about a particular topic, chances are that your knowledge would be scattered. So, when you draw upon this knowledge source on the day of your speech, your points might end up being disorganized.

This will confuse your audience. Even if you make a great point, they might not understand its relevance or what it means. Because, say, you totally skipped an important tidbit of information that is essential to understand your point.

Writing down a speech avoids such scenarios, and leaves the audience with a better impression of you.

3. Helps Remember The Speech

Writing down your speech in advance also helps facilitate your memory. This is because writing something down itself is a great way to store the information in your brain. Probably why we got so much homework in high school, right?

Also, by writing your speech down, you also organize it in a logical sequence or pattern, which ultimately makes it easier to recall information.

4. Helps You Stay On Track

The last thing your audience wants to hear is a long story about a vacation you took in the Maldives in the middle of a speech about, say, an alien invasion (unless, of course, that’s where the invasion occurred).

A good way to avoid your thoughts derailing in the middle of your speech is by organizing them beforehand. And what better way to organize something as abstract as your thoughts than by having them on a piece of paper–or a laptop screen–in front of you?

5. Helps Time Your Speech

Another reason why writing down your speech beforehand is a great idea is because it helps you time how long your speech is going to be.

Time constraints are a common factor in almost all public speaking engagements. It is especially important during speaking engagements where there are multiple speakers.

One fallback of going impromptu with your speeches is that it’s harder to keep track of time when you’re delivering them.

Writing down your speech beforehand means that you can also time your speech before the big day. This means that you will be able to finish it without having a time-keeper shoot you evil looks while simultaneously banging their fist on the table the moment you cross your five-minute mark.

6. Helps Filter Out Filler Words

Filler words meaningless words or sounds that we use to fill the pauses that happen when we’re trying to decide what to say next. For example, ‘ um ‘ is a commonly used filler word. ‘ And ‘ is another one.

One simple way of avoiding filler words is by deciding what you want to say beforehand instead of figuring it out on the spot. That is, by writing down your speech, you can eliminate any filler words that might eat into your speech otherwise.

7. Helps Make Adjustments

Another reason why writing down your speech beforehand is a great idea is because it helps you figure out if your speech needs any major adjustments or little tweaks.

So, for instance, if you’ve missed out on any major point, then writing down your speech will remind you that you need to include it in your talk. Or, if you find yourself using any inappropriate word, then having the text in front of you will help you filter that out.

8. Makes It Easier To Practice

There is a reason why the proverb ‘Practice makes perfect’ has survived the test of time. Granted, practice doesn’t necessarily guarantee perfection. However, it goes without saying that proper practice does enhance your performance.

Writing down your speech beforehand is a form of practice itself. As you make little tweaks and changes in your speech, read it out loud to see what it sounds like. This will not only improve the quality of your speech but also sneak in some extra practice while delivering it.

Finding it difficult to smoothly read out your speech? Check out our article on 9 Tips To Making A Speech Easier To Read for some help.

9. Improves The Overall Quality Of Your Speech

By taking into account all the above-mentioned factors, it’s easy to understand why writing down your speech will help you boost the overall quality of your speech.

While how you deliver your speech is an essential component of the success of your talk, the content of your speech is just as important for your success.

By investing some extra time in writing down your speech, you improve the quality of your speech, which will ultimately make it more likely that your audience will want to hear you speak again.

5 Things To Keep In Mind While Speech-writing

1. Have A Killer Opening–And Closing

While it’s true that the main body of your speech contains the most amount of information, this doesn’t mean that you should neglect the opening and closing of your speech.

Remember that it is the opening that will determine whether your audience will actually pay attention to the main part of your speech.

And also, it is how you end your speech that will determine whether your audience is going to remember you–or if they forget about your speech the moment you stop talking.

There are many ways of writing a speech opening line. You could open with a ‘What If’ scenario, for instance.

For example, what if a meteor hit earth right now? This gets your audience thinking and piques their attention (unless, of course, the meteor actually hits, in which case attention might get focused elsewhere).

Another way to open a speech would be by telling a story. However, make sure that you don’t ramble on for too long, and that your story is relevant to the topic. If you’re speaking about animal rights, maybe a short anecdote on your pet–or a moving visit to the zoo.

For more speech openings, check out our article on 15 Powerful Speech Opening Lines (And How To Create Your Own) .

Similarly, there are many ways of ending a speech.

One of the best ways to end a speech is by employing a call to action. This instigates your audience to do something. For example: I have given you all you need to move forward! Now, it’s time for YOU to take the next step.

Another way to end a speech would be by telling a joke. After all, who doesn’t want to end on a happy note?

Check out our article on 15 Powerful speech Ending Lines (And Tips To Create Your Own) for some more inspiration.

2. Keep Your Audience’s Attention Span In Mind

While human attention span is certainly higher than that of a butterfly, this doesn’t mean that humans have unlimited attention, either.

The point is, don’t drag on your speech for a diabolical amount of time, no matter how important your topic is or how much information you feel you can successfully squeeze into your given time frame. Keep in mind your audience’s attention span, and make your speech no longer than is necessary.

3. Incorporate Humor & Storytelling

Don’t make your speech an information dump. While it might make you sound intelligent, just delivering a lot of information without adding other–more personal–elements makes it more difficult for your audience to connect with you.

To prevent this, try incorporating a few jokes or a handful of anecdotes in your speech. Don’t just say them one after the other, though. Sprinkle them out throughout your speech. Also, make sure they’re relevant to your speech and not simply extras added just for the sake of it.

4. Use Simple Language

Just because you love browsing through a dictionary in your free time doesn’t mean it’s your audience’s favorite pass time too.

If you wish for your audience to connect with you, then complicated jargon is not the way to go. Instead, swap complex or difficult words with simple ones. This will broaden your reach with the audience, and improve how much you manage to resonate with them.

5. Be True To Yourself

What makes you unique as a person? How are your thoughts, feelings, and opinions different from–or similar to–the topic you’re speaking about? How do you really feel about the topic? Is there anything about it that you disagree with or feel could’ve been improved?

Before you begin writing your speech, these are a few questions that you must ask yourself. Don’t just conclude your research and then immediately jump into writing your speech, even if you don’t agree with half the things you’ve found.

Instead, stay true to yourself. Incorporate your own thoughts and feelings into your speech. This will not only increase your authenticity as a speaker but also make you stand out as a unique one.

Bonus: The Most Important Thing In Speech Writing

What is the most important element of any public speaking engagement?

The answer: You audience.

And that is precisely the most important thing which you need to keep in mind while writing your speech. After all, you’re going to be delivering your speech to the audience. So, it’s absolutely imperative to keep your audience in mind while delivering your speech.

That is why it’s so essential to research your audience beforehand. The content of your speech is going to vary greatly depending on what kind of audience is going to hear it.

For instance, if your audience consists mostly of beginners, then you will need to write your speech in such a way that it’s comprehensible to them. Otherwise, they could end up confused. Likewise, if your audience consists of experts, then dwelling too much on the basics might bore them.

So, make sure to look up your audience before you sit down for any speech-writing.

To sum up, speech-writing is a must before any speech that you plan on delivering. There are many reasons for this, with all of them eventually leading to one main point: writing down a speech before you speak will enhance the overall quality of your speech, as well as the audience’s experience of it.

So, before your next public speaking engagement, take out some extra time and jot down your speech.

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What this handout is about

This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.

What’s different about a speech?

Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.

What’s your purpose?

People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.

As you establish your purpose, ask yourself these questions:

• What do you want the audience to learn or do?
• If you are making an argument, why do you want them to agree with you?
• If they already agree with you, why are you giving the speech?
• How can your audience benefit from what you have to say?

Audience analysis

If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

As you think of ways to appeal to your audience, ask yourself:

• What do they have in common? Age? Interests? Ethnicity? Gender?
• Do they know as much about your topic as you, or will you be introducing them to new ideas?
• Why are these people listening to you? What are they looking for?
• What level of detail will be effective for them?
• What tone will be most effective in conveying your message?
• What might offend or alienate them?

For more help, see our handout on audience .

Creating an effective introduction

Get their attention, otherwise known as “the hook”.

Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.

Establish context and/or motive

Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.

Get to the point

Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.

For more help, see our handout on introductions .

Making your speech easy to understand

Repeat crucial points and buzzwords.

Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.

Incorporate previews and summaries into the speech

For example:

“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”

“I’ve talked to you today about such and such.”

These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.

Use especially strong transitions

This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,

“But this argument makes no sense when you consider that . . . .”

If you’re providing additional information to support your main point, you could say,

“Another fact that supports my main point is . . . .”

Helping your audience listen

Rely on shorter, simpler sentence structures.

Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.

Too complicated:

The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.

Easier to understand:

Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.

Limit pronoun use

Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.

Pronoun problem:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.

Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?

More specific:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.

Keeping audience interest

Incorporate the rhetorical strategies of ethos, pathos, and logos.

When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

Use statistics and quotations sparingly

Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.

Watch your tone

Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.

Creating an effective conclusion

Restate your main points, but don’t repeat them.

“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”

Call to action

Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”

Practicing for effective presentation

Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:

• Which pieces of information are clearest?
• Where did I connect with the audience?
• Where might listeners lose the thread of my argument or description?
• Where might listeners become bored?
• Where did I have trouble speaking clearly and/or emphatically?
• Did I stay within my time limit?

Other resources

• Toastmasters International is a nonprofit group that provides communication and leadership training.
• Allyn & Bacon Publishing’s Essence of Public Speaking Series is an extensive treatment of speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.

Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.

Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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The 8 Key Elements of Highly Effective Speech

…and why your words barely matter.

Posted July 10, 2012 | Reviewed by Ekua Hagan

I’d like you to take a moment to experience the following sentence, taken from a recent article exploring the nature of human consciousness: “Neuroplastic mechanisms relevant to the growing number of empirical studies of the capacity of directed attention and mental effort systematically alter brain function.”

Exciting? Hardly! In fact, most of the words you read barely register in your brain, and most of the words you speak barely register in the listener’s brain. In fact, research shows that words are the least important part of communication when you have face-to-face conversations with others. So before you utter another word to another person, memorize this list of the 8 key elements of highly effective speech:

• Gentle eye contact
• Kind facial expression
• Warm tone of voice
• Expressive hand and body gestures
• Relaxed disposition
• Slow speech rate
• The words themselves

Effective communication is based on trust, and if we don’t trust the speaker, we’re not going to listen to their words. Trust begins with eye contact because we need to see the person’s face to evaluate if they are being deceitful or not. In fact, when we are being watched, cooperation increases. [1] When we are not being watched, people tend to act more selfishly, with greater dishonesty. [2]

Gentle eye contact increases trustworthiness and encourages future cooperation, [3] and a happy gaze will increase emotional trust. [4] However, if we see the slightest bit of anger or fear on the speaker’s face, our trust will rapidly decrease. [5] But you can’t fake trustworthiness because the muscles around your mouth and eyes that reflect contentment and sincerity are involuntary. Solution: if you think about someone you love, or an event that brought you deep joy and satisfaction, a "Mona Lisa" smile will appear on your face and the muscles around your eyes will soften.

The tone of your voice is equally important when it comes to understanding what a person is really trying to say. If the facial expression expresses one emotion , but if the tone conveys a different one, neural dissonance takes place in the brain, causing the person confusion. [6] The result: trust erodes, suspicion increases, and cooperation decreases.

Researchers at the University of Amsterdam found that expressions of anger, contempt, disgust, fear, sadness, and surprise were better communicated through vocal tone than facial expression, whereas the face was more accurate for communicating expressions of joy, pride, and embarrassment . [7] And in business, a warm supportive voice is the sign of transformational leadership , generating more satisfaction, commitment, and cooperation between other members of the team. [8]

You can easily train your voice to convey more trust to others, and all you have to do is slow down and drop your pitch. This was tested at the University of Houston: when doctors reduced their speaking rate and pitch, especially when delivering bad news, the listener perceived them “as more caring and sympathetic.” [9] Harvard's Ted Kaptchuk also discovered that using a warm voice would double the healing power of a therapeutic treatment. [10]

If you want to express joy, your voice needs to become increasingly melodic, whereas sadness is spoken with a flat and monotonic voice. When we are angry, excited, or frightened, we raise the pitch and intensity of our voice, and there’s a lot of variability in both the speed and the tone. However, if the emotion is incongruent with the words you are using, it will create confusion for the listener. [11]

Gestures, and especially hand movements, are also important because they help orchestrate the language comprehension centers of your brain. [12] In fact, your brain needs to integrate both the sounds and body movements of the person who is speaking in order to accurately perceive what is meant. [13] From an evolutionary perspective, speech emerged from hand gestures and they both originate the same language area of the brain. [14] If our words and gestures are incongruent, it will create confusion in the listener’s brain. [15] Our suggestion: practice speaking in front of a mirror, consciously using your hands to “describe” the words you are speaking.

Your degree of relaxation is also reflected in your body language , facial expressions, and tone of voice, and any form of stress will convey a message of distrust . Why? Your stress tells the observer’s brain that there may be something wrong, and that stimulates defensive posturing in the listener. Research shows that even a one-minute relaxation exercise will increase activity in those parts of the brain that control language, communication, social awareness, mood-regulation, and decision-making . [16] Thus, a relaxed conversation allows for increased intimacy and empathy. Stress, however, causes us to talk too much because it hinders our ability to speak with clarity.

When you speak, slow down! Slow speech rates will increase the ability for the listener to comprehend what you are saying, and this is true for both young and older adults. [17] Slower speaking will also deepen that person’s respect for you, [18] Speaking slowly is not as natural as it may seem, and as children we automatically speak fast. But you can teach yourself, and your children to slow down by consciously cutting your speech rate in half. A slow voice has a calming effect on a person who is feeling anxious , whereas a loud fast voice will stimulate excitement, anger, or fear. [19]

Try this experiment: pair up with a partner and speak so slowly that … you … leave … 5 … seconds … of … silence … between … each … word. You’ll become aware of your negative inner speech that tells you that you should babble on endlessly and as fast as possible. It’s a trap, because the listener’s brain can only recall about 10 seconds of content! That’s why, when we train people in Compassionate Communication, we ask participants to speak only one sentence at a time, slowly, and then listen deeply as the other person speaks for ten seconds or less. This exercise will increase your overall consciousness about the importance of the first 7 elements of highly effective communication. Then, and only then, will you truly grasp the deeper meaning that is imparted by each word spoken by others.

But what about written communication, where you only have access to the words? When it comes to mutual comprehension, the written word pales in comparison to speech. To compensate, your brain imposes arbitrary meanings onto the words. You, the reader, give the words emotional impact that often differs from what the writer intended, which is why so many email correspondences get misinterpreted. And unless the writer fills in the blanks with specific emotional words and descriptive speech – storytelling – the reader will experience your writing as being flat, boring , dry, and probably more negative than you intended.

The solution: help the reader “paint a picture” in their mind with your words. Use concrete nouns and action verbs because they are easier for the reader’s brain to visualize. Words like “sunset” or “eat” are easy to see in the mind's eye, but words like “freedom” or “identify” force the brain to sort through too many conceptual frameworks. Instead, our lazy brain will skip over as many words as possible, especially the abstract ones. When this happens the deeper levels of meaning and feeling will be lost.

For more information on how to improve your speaking and listening skills, along with additional exercises to practice, see Words Can Change Your Brain: 12 Conversation Strategies for Building Trust, Reducing Conflict, and Increasing Intimacy (Newberg & Waldman, 2012, Hudson Street Press).

[1] Cues of being watched enhance cooperation in a real-world setting. Bateson M, Nettle D, Roberts G. Biol Lett. 2006 Sep 22;2(3):412-4.

[2] Effects of anonymity on antisocial behavior committed by individuals. Nogami T, Takai J. Psychol Rep. 2008 Feb;102(1):119-30.

[3] Eyes are on us, but nobody cares: are eye cues relevant for strong reciprocity? Fehr E, Schneider F. Proc Biol Sci. 2010 May 7;277(1686):1315-23.

[4] Evaluating faces on trustworthiness: an extension of systems for recognition of emotions signaling approach/avoidance behaviors. Todorov A. Ann N Y Acad Sci. 2008 Mar;1124:208-24.

[5] Common neural mechanisms for the evaluation of facial trustworthiness and emotional expressions as revealed by behavioral adaptation. Engell AD, Todorov A, Haxby JV. Perception. 2010;39(7):931-41.

[6] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[7] "Worth a thousand words": absolute and relative decoding of nonlinguistic affect vocalizations. Hawk ST, van Kleef GA, Fischer AH, van der Schalk J. Emotion. 2009 Jun;9(3):293-305.

[8] Leadership = Communication? The Relations of Leaders' Communication Styles with Leadership Styles, Knowledge Sharing and Leadership Outcomes. de Vries RE, Bakker-Pieper A, Oostenveld W. J Bus Psychol. 2010 Sep;25(3):367-380.

[9] Voice analysis during bad news discussion in oncology: reduced pitch, decreased speaking rate, and nonverbal communication of empathy. McHenry M, Parker PA, Baile WF, Lenzi R. Support Care Cancer. 2011 May 15.

[10] Components of placebo effect: randomised controlled trial in patients with irritable bowel syndrome. Kaptchuk TJ, Kelley JM, Conboy LA, Davis RB, Kerr CE, Jacobson EE, Kirsch I, Schyner RN, Nam BH, Nguyen LT, Park M, Rivers AL, McManus C, Kokkotou E, Drossman DA, Goldman P, Lembo AJ. BMJ. 2008 May 3;336(7651):999-1003.

[11] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[12] Gestures orchestrate brain networks for language understanding. Skipper JI, Goldin-Meadow S, Nusbaum HC, Small SL. Curr Biol. 2009 Apr 28;19(8):661-7.

[13] When language meets action: the neural integration of gesture and speech. Willems RM, Ozyürek A, Hagoort P. Cereb Cortex. 2007 Oct;17(10):2322-33.

[14] When the hands speak. Gentilucci M, Dalla Volta R, Gianelli C. J Physiol Paris. 2008 Jan-May;102(1-3):21-30. Epub 2008 Mar 18.

[15] How symbolic gestures and words interact with each other. Barbieri F, Buonocore A,Volta RD, Gentilucci M. Brain Lang. 2009 Jul;110(1):1-11.

[16i] Short-term meditation training improves attention and self-regulation. Tang YY, Ma Y, Wang J, Fan Y, Feng S, Lu Q, Yu Q, Sui D, Rothbart MK, Fan M, Posner MI. Proc Natl Acad Sci U S A. 2007 Oct 23;104(43):17152-6.

[17] Comprehension of speeded discourse by younger and older listeners. Gordon MS, Daneman M, Schneider BA. Exp Aging Res. 2009 Jul-Sep;35(3):277-96.

[18] Celerity and cajolery: rapid speech may promote or inhibit persuasion through its impact on message elaboration. Smith SM, Shaffer, DR. Pers Soc Psychol Bull. 1991 Dec;17(6):663-669.

[19] Voices of fear and anxiety and sadness and depression: the effects of speech rate and loudness on fear and anxiety and sadness and depression. Siegman AW, Boyle S. J Abnorm Psychol. 1993 Aug;102(3):430-7. The angry voice: its effects on the experience of anger and cardiovascular reactivity. Siegman AW, Anderson RA, Berger T. Psychosom Med. 1990 Nov-Dec;52(6):631-43.

Andrew Newberg, M.D ., and Mark Robert Waldman are the authors of Words Can Change Your Brain .

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Effective Speech Writing

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Writing speeches for graduation, class assignments, or other purposes consists of a lot more than finding a few inspirational quotes and possibly a funny story or two. The key to writing good speeches lies in using a theme. If you always refer back to this theme, the audience will respond positively and remember your words. This does not mean that inspirational quotes are not important, but they should be integrated into your speech in a way that makes sense.

Choosing a Theme

The first task that a public speaker needs to focus on before they do any actual writing is the message they are trying to convey. My inspiration for this idea came from the speeches of John F. Kennedy . In his Inaugural Speech , he chose to focus on freedom. He addressed many different topics, but always came back to this idea of liberty.

When asked to be the guest speaker at a National Honor Society induction recently, I decided to focus on how an individual's daily decisions add up to reveal that person's true character. We can not cheat in the small things and expect these blemishes to never surface. When the real tests in life occur, our character will not be able to withstand the pressure because we have not chosen the harder path all along. Why did I choose this as my theme? My audience consisted of Juniors and Seniors at the top of their respective classes. They had to meet stringent requirements in the areas of scholarship, community service, leadership, and character in order to be accepted into the organization. I wanted to leave them with one idea that might make them think twice.

How does this relate to you? First, you must decide who will make up your audience. In a graduation speech, you are addressing your fellow classmates. However, parents, grandparents, teachers and administrators will also be present. While you will be focusing on people your age, what you say must be in line with the dignity of the ceremony itself. Remembering that, think of the ONE thought with which you want to leave your audience. Why only one idea? Mainly because if you reinforce a single point instead of focusing on a number of different ideas, your audience will have a greater tendency to remember it. A speech does not lend itself to having many themes. Stick with one really good theme, and use each point you make, your theme reinforcers, to bring that idea home.

If you would like some ideas for possible themes, look at the world around you. What are people concerned about? If you are speaking about the state of education, find one central idea that you feel strongly about. Then return to that idea with each point you make. Write your individual points to reinforce your idea. To return to the graduation speech, check out these top ten themes to use when writing your speech.

Utilizing Theme Reinforcers

Theme reinforcers are simply the points that a speechwriter uses throughout his or her speech to "reinforce" the central idea they are trying to get across. In Winston Churchill's famous commencement address to Westminster College in 1946, we find him emphasizing over and over again the need for cooperation against tyranny and war. His speech covered serious problems with which the post-war world was faced, including what he termed as the "iron curtain" that had descended across the European continent. Many say that this speech was the beginning of the " cold war ." What we can learn from his address is the importance of continually reiterating one idea. The effect that this speech had on the world is almost incalculable.

On a more local note, I used the four requirements necessary to become a member of NHS as my four points. When I discussed scholarship, I returned to my idea of daily decisions and said that a student's attitude towards learning is increased positively with each personal decision to focus on the task at hand. If a student enters a class with the attitude that they want to learn what is being taught, then their efforts will shine forth in true learning. I continued in this vein for each of the other three requirements. Of course, this does not mean that throughout the speech the same words are repeated over and over. The hardest part of writing any speech is to approach the main theme from many different angles.

Wrapping it All Together

Once you've picked your theme and chosen the points you want to emphasize, putting the speech together is fairly simple. You can organize it first in outline form, remembering to return at the end of each point to the theme you are trying to get across. Numbering your points sometimes helps the audience remember where you are and how far you have left to travel before the climax of your speech. This climax is the most important part. It should be the last paragraph, and leave everyone with something to think about. One great way to bring your ideas home is to find a quote which aptly embodies your theme. As Jean Rostand said, "Certain brief sentences are peerless in their ability to give one the feeling that nothing remains to be said."

Quotes, Resources and an Unconventional Idea

Find great quotations and other speech writing resources . The tips found on many of these pages are awesome, especially the strategies for giving the speeches themselves. There are also many unconventional ideas that can be incorporated into speeches. A great example of this occurred during a graduation speech by a Valedictorian which incorporated music throughout. She picked three different songs to represent the students' elementary, middle, and high school years and played them softly while she went through memories for the class. Her theme was a celebration of life as it was, is, and will be. She ended with a song of hope and left students with the idea that there was a lot to look forward to in the future.

Speech writing is all about knowing your audience and addressing their concerns. Leave your audience with something about which to think. Include humor and inspirational quotes. But make sure that each of these are integrated into the whole. Study the great speeches of the past to find inspiration. The joy that you will feel when you have given a speech that has inspired people is amazing and worth the effort. Good luck!

Inspiring Speech Example

The following speech was delivered during an induction to the National Honor Society. 

Good Evening.

I am both honored and flattered to have been asked to speak for this wonderful occasion.

I congratulate each of you and your parents.

Your achievements in the realms of Scholarship, Leadership, Community Service, and Character are being honored here tonight by your induction into this prestigious society.

An honor such as this is a wonderful way for the school and community to recognize and celebrate the choices, and sometimes the sacrifices, you have made.

But I believe that what should make you and your parents the most proud is not the actual honor itself, but what you had to do to get it. As Ralph Waldo Emerson said, "The reward of a thing well done is to have done it." Any recognition is just the icing on the cake, not to be expected but definitely to be enjoyed.

However, I challenge you not to rest on your laurels but to continue to strive towards even loftier goals.

The four requirements for membership in which you have excelled: scholarship, leadership, community service, and character were not chosen at random. They are the core of a fulfilled and fulfilling life.

The most important thing to remember is that each of these characteristics are the sum of many individual decisions. They embody a positive attitude backed by purpose. The only way to achieve your purpose is to take small actions everyday. In the end, they all add up. My hope for you is that you will cultivate this attitude backed by purpose in your own life.

Scholarship is much more than just getting straight A's. It is a life-long love of learning. In the end it is a sum of small choices. Each time you decide you WANT to learn something, the experience will be so rewarding that the next time becomes easier.

Soon learning becomes a habit. At that point, your desire to learn makes getting A's easier while taking the focus off of grades. The knowledge can still be hard to gain, but knowing you've mastered a difficult subject is an awesome reward. Suddenly the world around you becomes richer, full of learning opportunities.

Leadership is not about being elected or appointed to an office. The office does not teach someone how to be a leader. Leadership is an attitude cultivated over time.

Are you one to stand up for what you believe in and 'face the music' even when that music happens to be unpleasant? Do you have a purpose and follow that purpose to get the ends you desire? Do you have a vision? These are all questions that true leaders answer in the affirmative. But how do you become a leader?

Each small decision you make takes you one step closer. Remember the goal is not to get power, but to get your vision and your purpose across. Leaders without visions can be likened to driving in a strange town without a road map: you are going to wind up somewhere, it just might not be in the best part of town.

Many see community service as a means to an end. Some might see it as a way to get service points while socializing, while others may view it as an unfortunate (and often inconvenient) necessity of high school life. But is that true community service?

Once again true community service is an attitude. Are you doing it for the right reasons? I'm not saying there won't be Saturday mornings when you would rather sleep your heart out than paint your heart out.

What I'm talking about is that in the end, when it is all done, and you are once again well-rested, you can look back and realize that you did something worthwhile. That you helped your fellow man in some way. Remember as John Donne said, "No man is an island entire of himself."

Finally, character.

If there is any one thing that is evidenced by your daily choices it is your character.

I truly believe what Thomas Macaulay said, "The measure of a man's real character is what he would do if he knew he would never be found out."

What do you do when no one's around? The teacher steps out of the room for a moment while you are taking a test after school. You know exactly where in your notes the answer to question 23 is. Do you look? Minimal chance of being caught!

The answer to this question is the key to your true character.

For while being honest and honorable when others are watching is important, being true to yourself is tantamount.

And in the end, these private day-to-day decisions will eventually reveal your true character to the world.

All in all, are making the tough choices worth it?

While it would be easier to slide through life without a purpose, without a code, it would not be fulfilling. Only by setting difficult goals and achieving them can we find true self-worth.

One final thing, each person's goals are different, and what comes easy to one may be difficult for another. Therefore, do not squash others' dreams. This is a surefire way to know that you aren't working towards fulfilling your own.

In conclusion, I congratulate you for this honor. You are truly the best of the best. Enjoy yourself, and remember as Mother Teresa said, "Life is a promise; fulfill it."

• Inspirational Quotes from Mother Teresa
• Memorable Graduation Speech Themes
• Top 10 Things for Teachers During Summer Vacation
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How to write a good speech in 7 steps

By:  Susan Dugdale  

- an easily followed format for writing a great speech

Did you know writing a speech doesn't have be an anxious, nail biting experience?

Unsure? Don't be.

You may have lived with the idea you were never good with words for a long time. Or perhaps giving speeches at school brought you out in cold sweats.

However learning how to write a speech is relatively straight forward when you learn to write out loud.

And that's the journey I am offering to take you on: step by step.

To learn quickly, go slow

Take all the time you need. This speech format has 7 steps, each building on the next.

Walk, rather than run, your way through all of them. Don't be tempted to rush. Familiarize yourself with the ideas. Try them out.

I know there are well-advertised short cuts and promises of 'write a speech in 5 minutes'. However in reality they only truly work for somebody who already has the basic foundations of speech writing in place.

The foundation of good speech writing 

These steps are the backbone of sound speech preparation. Learn and follow them well at the outset and yes, given more experience and practice you could probably flick something together quickly. Like any skill, the more it's used, the easier it gets.

In the meantime...

Step 1: Begin with a speech overview or outline

Are you in a hurry? Without time to read a whole page? Grab ... The Quick How to Write a Speech Checklist And come back to get the details later.

• WHO you are writing your speech for (your target audience)
• WHY you are preparing this speech. What's the main purpose of your speech? Is it to inform or tell your audience about something? To teach them a new skill or demonstrate something? To persuade or to entertain? (See 4 types of speeches: informative, demonstrative, persuasive and special occasion or entertaining for more.) What do you want them to think, feel or do as a result of listening the speech?
• WHAT your speech is going to be about (its topic) - You'll want to have thought through your main points and have ranked them in order of importance. And have sorted the supporting research you need to make those points effectively.
• HOW much time you have for your speech eg. 3 minutes, 5 minutes... The amount of time you've been allocated dictates how much content you need. If you're unsure check this page: how many words per minute in a speech: a quick reference guide . You'll find estimates of the number of words required for 1 - 10 minute speeches by slow, medium and fast talkers.

Use an outline

The best way to make sure you deliver a perfect speech is to start by carefully completing a speech outline covering the essentials: WHO, WHY, WHAT and HOW.

Beginning to write without thinking your speech through is a bit like heading off on a journey not knowing why you're traveling or where you're going to end up. You can find yourself lost in a deep, dark, murky muddle of ideas very quickly!

Pulling together a speech overview or outline is a much safer option. It's the map you'll follow to get where you want to go.

Get a blank speech outline template to complete

Click the link to find out a whole lot more about preparing a speech outline . ☺ You'll also find a free printable blank speech outline template.  I recommend using it!

Understanding speech construction

Before you begin to write, using your completed outline as a guide, let's briefly look at what you're aiming to prepare.

• an opening or introduction
• the body where the bulk of the information is given
• and an ending (or summary).

Imagine your speech as a sandwich

If you think of a speech as a sandwich you'll get the idea.

The opening and ending are the slices of bread holding the filling (the major points or the body of your speech) together.

You can build yourself a simple sandwich with one filling (one big idea) or you could go gourmet and add up to three or, even five. The choice is yours.

But whatever you choose to serve, as a good cook, you need to consider who is going to eat it! And that's your audience.

So let's find out who they are before we do anything else. 

Step 2: Know who you are talking to

Understanding your audience.

Did you know a  good speech is never written from the speaker's point of view?  ( If you need to know more about why check out this page on  building rapport .)

Begin with the most important idea/point on your outline.

Consider HOW you can explain (show, tell) that to your audience in the most effective way for them to easily understand it.   

Writing from the audience's point of view

To help you write from an audience point of view, it's a good idea to identify either a real person or the type of person who is most likely to be listening to you.

Make sure you select someone who represents the "majority" of the people who will be in your audience. That is they are neither struggling to comprehend you at the bottom of your scale or light-years ahead at the top.

Now imagine they are sitting next to you eagerly waiting to hear what you're going to say. Give them a name, for example, Joe, to help make them real.

Ask yourself

• How do I need to tailor my information to meet Joe's needs? For example, do you tell personal stories to illustrate your main points? Absolutely! Yes. This is a very powerful technique. (Click storytelling in speeches to find out more.)
• What type or level of language is right for Joe as well as my topic? For example if I use jargon (activity, industry or profession specific vocabulary) will it be understood?

Step 3: Writing as you speak

Writing oral language.

Write down what you want to say about your first main point as if you were talking directly to Joe.

If it helps, say it all out loud before you write it down and/or record it.

Use the information below as a guide

(Click to download The Characteristics of Spoken Language  as a pdf.) 

You do not have to write absolutely everything you're going to say down * but you do need to write down, or outline, the sequence of ideas to ensure they are logical and easily followed.

Remember too, to explain or illustrate your point with examples from your research. 

( * Tip: If this is your first speech the safety net of having everything written down could be just what you need. It's easier to recover from a patch of jitters when you have a word by word manuscript than if you have either none, or a bare outline. Your call!)

Step 4: Checking tone and language

The focus of this step is re-working what you've done in Step 2 and 3.

You identified who you were talking to (Step 2) and in Step 3, wrote up your first main point.  Is it right? Have you made yourself clear?  Check it.

How well you complete this step depends on how well you understand the needs of the people who are going to listen to your speech.

Please do not assume because you know what you're talking about the person (Joe) you've chosen to represent your audience will too. Joe is not a mind-reader!

How to check what you've prepared

• Check the "tone" of your language . Is it right for the occasion, subject matter and your audience?
• Check the length of your sentences. You need short sentences. If they're too long or complicated you risk losing your listeners.

Check for jargon too. These are industry, activity or group exclusive words.

For instance take the phrase: authentic learning . This comes from teaching and refers to connecting lessons to the daily life of students. Authentic learning is learning that is relevant and meaningful for students. If you're not a teacher you may not understand the phrase.

The use of any vocabulary requiring insider knowledge needs to be thought through from the audience perspective. Jargon can close people out.

• Read what you've written out loud. If it flows naturally, in a logical manner, continue the process with your next main idea. If it doesn't, rework.

We use whole sentences and part ones, and we mix them up with asides or appeals e.g. "Did you get that? Of course you did. Right...Let's move it along. I was saying ..."

Click for more about the differences between spoken and written language .

And now repeat the process

Repeat this process for the remainder of your main ideas.

Because you've done the first one carefully, the rest should follow fairly easily.

Step 5: Use transitions

Providing links or transitions between main ideas.

Between each of your main ideas you need to provide a bridge or pathway for your audience. The clearer the pathway or bridge, the easier it is for them to make the transition from one idea to the next.

If your speech contains more than three main ideas and each is building on the last, then consider using a "catch-up" or summary as part of your transitions.

Is your speech being evaluated? Find out exactly what aspects you're being assessed on using this standard speech evaluation form

Link/transition examples

A link can be as simple as:

"We've explored one scenario for the ending of Block Buster 111, but let's consider another. This time..."

What follows this transition is the introduction of Main Idea Two.

Here's a summarizing link/transition example:

"We've ended Blockbuster 111 four ways so far. In the first, everybody died. In the second, everybody died BUT their ghosts remained to haunt the area. In the third, one villain died. His partner reformed and after a fight-out with the hero, they both strode off into the sunset, friends forever. In the fourth, the hero dies in a major battle but is reborn sometime in the future.

And now what about one more? What if nobody died? The fifth possibility..."

Go back through your main ideas checking the links. Remember Joe as you go. Try each transition or link out loud and really listen to yourself. Is it obvious? Easily followed?

Keep them if they are clear and concise.

For more about transitions (with examples) see Andrew Dlugan's excellent article, Speech Transitions: Magical words and Phrases .

Step 6: The end of your speech

The ideal ending is highly memorable . You want it to live on in the minds of your listeners long after your speech is finished. Often it combines a call to action with a summary of major points.

Example speech endings

Example 1: The desired outcome of a speech persuading people to vote for you in an upcoming election is that they get out there on voting day and do so. You can help that outcome along by calling them to register their support by signing a prepared pledge statement as they leave.

"We're agreed we want change. You can help us give it to you by signing this pledge statement as you leave. Be part of the change you want to see!

Example 2: The desired outcome is increased sales figures. The call to action is made urgent with the introduction of time specific incentives.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours. Can you do it? Will you do it? The kids will love it. Your wife will love it. Do it now!"

How to figure out the right call to action

A clue for working out what the most appropriate call to action might be, is to go back to your original purpose for giving the speech.

• Was it to motivate or inspire?
• Was it to persuade to a particular point of view?
• Was it to share specialist information?
• Was it to celebrate a person, a place, time or event?

Ask yourself what you want people to do as a result of having listened to your speech.

For more about ending speeches

Visit this page for more about how to end a speech effectively . You'll find two additional types of speech endings with examples.

Write and test

Write your ending and test it out loud. Try it out on a friend, or two. Is it good? Does it work?

Step 7: The introduction

Once you've got the filling (main ideas) the linking and the ending in place, it's time to focus on the introduction.

The introduction comes last as it's the most important part of your speech. This is the bit that either has people sitting up alert or slumped and waiting for you to end. It's the tone setter!

What makes a great speech opening?

Ideally you want an opening that makes listening to you the only thing the 'Joes' in the audience want to do.

You want them to forget they're hungry or that their chair is hard or that their bills need paying.

The way to do that is to capture their interest straight away. You do this with a "hook".

Hooks to catch your audience's attention

Hooks come in as many forms as there are speeches and audiences. Your task is work out what specific hook is needed to catch your audience.

Go back to the purpose. Why are you giving this speech?

Once you have your answer, consider your call to action. What do you want the audience to do, and, or take away, as a result of listening to you?

Next think about the imaginary or real person you wrote for when you were focusing on your main ideas.

Choosing the best hook

• Is it humor?
• Would shock tactics work?
• Is it a rhetorical question?
• Is it formality or informality?
• Is it an outline or overview of what you're going to cover, including the call to action?
• Or is it a mix of all these elements?

A hook example

Here's an example from a fictional political speech. The speaker is lobbying for votes. His audience are predominately workers whose future's are not secure.

"How's your imagination this morning? Good? (Pause for response from audience) Great, I'm glad. Because we're going to put it to work starting right now.

I want you to see your future. What does it look like? Are you happy? Is everything as you want it to be? No? Let's change that. We could do it. And we could do it today.

At the end of this speech you're going to be given the opportunity to change your world, for a better one ...

No, I'm not a magician. Or a simpleton with big ideas and precious little commonsense. I'm an ordinary man, just like you. And I have a plan to share!"

And then our speaker is off into his main points supported by examples. The end, which he has already foreshadowed in his opening, is the call to vote for him.

Prepare several hooks

Experiment with several openings until you've found the one that serves your audience, your subject matter and your purpose best.

For many more examples of speech openings go to: how to write a speech introduction . You'll find 12 of the very best ways to start a speech.

That completes the initial seven steps towards writing your speech. If you've followed them all the way through, congratulations, you now have the text of your speech!

Although you might have the words, you're still a couple of steps away from being ready to deliver them. Both of them are essential if you want the very best outcome possible. They are below. Please take them.

Step 8: Checking content and timing

This step pulls everything together.

Check once, check twice, check three times & then once more!

Go through your speech really carefully.

On the first read through check you've got your main points in their correct order with supporting material, plus an effective introduction and ending.

On the second read through check the linking passages or transitions making sure they are clear and easily followed.

On the third reading check your sentence structure, language use and tone.

Double, triple check the timing

Now go though once more.

This time read it aloud slowly and time yourself.

If it's too long for the time allowance you've been given make the necessary cuts.

Start by looking at your examples rather than the main ideas themselves. If you've used several examples to illustrate one principal idea, cut the least important out.

Also look to see if you've repeated yourself unnecessarily or, gone off track. If it's not relevant, cut it.

Repeat the process, condensing until your speech fits the required length, preferably coming in just under your time limit.

You can also find out how approximately long it will take you to say the words you have by using this very handy words to minutes converter . It's an excellent tool, one I frequently use. While it can't give you a precise time, it does provide a reasonable estimate.

Step 9: Rehearsing your speech

And NOW you are finished with writing the speech, and are ready for REHEARSAL .

Please don't be tempted to skip this step. It is not an extra thrown in for good measure. It's essential.

The "not-so-secret" secret of successful speeches combines good writing with practice, practice and then, practicing some more.

Go to how to practice public speaking and you'll find rehearsal techniques and suggestions to boost your speech delivery from ordinary to extraordinary.

The Quick How to Write a Speech Checklist

Before you begin writing you need:.

• Your speech OUTLINE with your main ideas ranked in the order you're going to present them. (If you haven't done one complete this 4 step sample speech outline . It will make the writing process much easier.)
• Your RESEARCH
• You also need to know WHO you're speaking to, the PURPOSE of the speech and HOW long you're speaking for

The basic format

• the body where you present your main ideas

Split your time allowance so that you spend approximately 70% on the body and 15% each on the introduction and ending.

How to write the speech

• Write your main ideas out incorporating your examples and research
• Link them together making sure each flows in a smooth, logical progression
• Write your ending, summarizing your main ideas briefly and end with a call for action
• Write your introduction considering the 'hook' you're going to use to get your audience listening
• An often quoted saying to explain the process is: Tell them what you're going to tell them (Introduction) Tell them (Body of your speech - the main ideas plus examples) Tell them what you told them (The ending)

TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing.

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Rice Speechwriting

Beginners guide to what is a speech writing, what is a speech writing: a beginner’s guide, what is the purpose of speech writing.

The purpose of speech writing is to craft a compelling and effective speech that conveys a specific message or idea to an audience. It involves writing a script that is well-structured, engaging, and tailored to the speaker’s delivery style and the audience’s needs.

Have you ever been called upon to deliver a speech and didn’t know where to start? Or maybe you’re looking to improve your public speaking skills and wondering how speech writing can help. Whatever the case may be, this beginner’s guide on speech writing is just what you need. In this blog, we will cover everything from understanding the art of speech writing to key elements of an effective speech. We will also discuss techniques for engaging speech writing, the role of audience analysis in speech writing, time and length considerations, and how to practice and rehearse your speech. By the end of this article, you will have a clear understanding of how speech writing can improve your public speaking skills and make you feel confident when delivering your next big presentation.

Understanding the Art of Speech Writing

Crafting a speech involves melding spoken and written language. Tailoring the speech to the audience and occasion is crucial, as is captivating the audience and evoking emotion. Effective speeches utilize rhetorical devices, anecdotes, and a conversational tone. Structuring the speech with a compelling opener, clear points, and a strong conclusion is imperative. Additionally, employing persuasive language and maintaining simplicity are essential elements. The University of North Carolina’s writing center greatly emphasizes the importance of using these techniques.

The Importance of Speech Writing

Crafting a persuasive and impactful speech is essential for reaching your audience effectively. A well-crafted speech incorporates a central idea, main point, and a thesis statement to engage the audience. Whether it’s for a large audience or different ways of public speaking, good speech writing ensures that your message resonates with the audience. Incorporating engaging visual aids, an impactful introduction, and a strong start are key features of a compelling speech. Embracing these elements sets the stage for a successful speech delivery.

The Role of a Speech Writer

A speechwriter holds the responsibility of composing speeches for various occasions and specific points, employing a speechwriting process that includes audience analysis for both the United States and New York audiences. This written text is essential for delivering impactful and persuasive messages, often serving as a good start to a great speech. Utilizing NLP terms like ‘short sentences’ and ‘persuasion’ enhances the content’s quality and relevance.

Key Elements of Effective Speech Writing

Balancing shorter sentences with longer ones is essential for crafting an engaging speech. Including subordinate clauses and personal stories caters to the target audience and adds persuasion. The speechwriting process, including the thesis statement and a compelling introduction, ensures the content captures the audience’s attention. Effective speech writing involves research and the generation of new ideas. Toastmasters International and the Writing Center at the University of North Carolina at Chapel Hill provide valuable resources for honing English and verbal skills.

Clarity and Purpose of the Speech

Achieving clarity, authenticity, and empathy defines a good speech. Whether to persuade, inform, or entertain, the purpose of a speech is crucial. It involves crafting persuasive content with rich vocabulary and clear repetition. Successful speechwriting demands a thorough understanding of the audience and a compelling introduction. Balancing short and long sentences is essential for holding the audience’s attention. This process is a fusion of linguistics, psychology, and rhetoric, making it an art form with a powerful impact.

Identifying Target Audience

Tailoring the speechwriting process hinges on identifying the target audience. Their attention is integral to the persuasive content, requiring adaptation of the speechwriting process. A speechwriter conducts audience analysis to capture the audience’s attention, employing new york audience analysis methods. Ensuring a good introduction and adapting the writing process for the target audience are key features of a great speech. Effective speechwriters prioritize the audience’s attention to craft compelling and persuasive speeches.

Structuring Your Speech

The speechwriting process relies on a well-defined structure, crucial to both the speech’s content and the writing process. It encompasses a compelling introduction, an informative body, and a strong conclusion. This process serves as a foundation for effective speeches, guiding the speaker through a series of reasons and a persuasive speechwriting definition. Furthermore, the structure, coupled with audience analysis, is integral to delivering a great speech that resonates with the intended listeners.

The Process of Writing a Speech

Crafting a speech involves composing the opening line, developing key points, and ensuring a strong start. Effective speech writing follows a structured approach, incorporating rhetorical questions and a compelling introduction. A speechwriter’s process includes formulating a thesis statement, leveraging rhetorical questions, and establishing a good start. This process entails careful consideration of the audience, persuasive language, and engaging content. The University of North Carolina’s writing center emphasizes the significance of persuasion, clarity, and concise sentences in speechwriting.

Starting with a Compelling Opener

A speechwriting process commences with a captivating opening line and a strong introduction, incorporating the right words and rhetorical questions. The opening line serves as both an introduction and a persuasive speech, laying the foundation for a great speechwriting definition. Additionally, the structure of the speechwriting process, along with audience analysis, plays a crucial role in crafting an effective opening. Considering these elements is imperative when aiming to start a speech with a compelling opener.

Developing the Body of the Speech

Crafting the body of a speech involves conveying the main points with persuasion and precision. It’s essential to outline the speechwriting process, ensuring a clear and impactful message. The body serves as a structured series of reasons, guiding the audience through the content. Through the use of short sentences and clear language, the body of the speech engages the audience, maintaining their attention. Crafting the body involves the art of persuasion, using the power of words to deliver a compelling message.

Crafting a Strong Conclusion

Crafting a strong conclusion involves reflecting the main points of the speech and summarizing key ideas, leaving the audience with a memorable statement. It’s the final chance to leave a lasting impression and challenge the audience to take action or consider new perspectives. A good conclusion can make the speech memorable and impactful, using persuasion and English language effectively to drive the desired response from the audience. Toastmasters International emphasizes the importance of a strong conclusion in speechwriting for maximum impact.

Techniques for Engaging Speech Writing

Engage the audience’s attention using rhetorical questions. Create a connection through anecdotes and personal stories. Emphasize key points with rhetorical devices to capture the audience’s attention. Maintain interest by varying sentence structure and length. Use visual aids to complement the spoken word and enhance understanding. Incorporate NLP terms such as “short sentences,” “writing center,” and “persuasion” to create engaging and informative speech writing.

Keeping the Content Engaging

Captivating the audience’s attention requires a conversational tone, alliteration, and repetition for effect. A strong introduction sets the tone, while emotional appeals evoke responses. Resonating with the target audience ensures engagement. Utilize short sentences, incorporate persuasion, and vary sentence structure to maintain interest. Infuse the speech with NLP terms like “writing center”, “University of North Carolina”, and “Toastmasters International” to enhance its appeal. Engaging content captivates the audience and compels them to listen attentively.

Maintaining Simplicity and Clarity

To ensure clarity and impact, express ideas in short sentences. Use a series of reasons and specific points to effectively convey the main idea. Enhance the speech with the right words for clarity and comprehension. Simplify complex concepts by incorporating anecdotes and personal stories. Subordinate clauses can provide structure and clarity in the speechwriting process.

The Power of Nonverbal Communication

Nonverbal cues, such as body language and gestures, can add emphasis to your spoken words, enhancing the overall impact of your speech. By incorporating visual aids and handouts, you can further augment the audience’s understanding and retention of key points. Utilizing a conversational tone and appropriate body language is crucial for establishing a genuine connection with your audience. Visual aids and gestures not only aid comprehension but also help in creating a lasting impression, captivat**ing** the audience with compelling visual elements.

The Role of Audience Analysis in Speech Writing

Tailoring a speech to the audience’s needs is paramount. Demographics like age, gender, and cultural background must be considered. Understanding the audience’s interests and affiliation is crucial for delivering a resonating speech. Content should be tailored to specific audience points of interest, engaging and speaking to their concerns.

Understanding Audience Demographics

Understanding the varied demographics of the audience, including age and cultural diversity, is crucial. Adapting the speech content to resonate with a diverse audience involves tailoring it to the different ways audience members process and interpret information. This adaptation ensures that the speech can effectively engage with the audience, no matter their background or age. Recognizing the importance of understanding audience demographics is key for effective audience analysis. By considering these factors, the speech can be tailored to meet the needs and preferences of the audience, resulting in a more impactful delivery.

Considering the Audience Size and Affiliation

When tailoring a speech, consider the audience size and affiliation to influence the tone and content effectively. Adapt the speech content and delivery to resonate with a large audience and different occasions, addressing the specific points of the target audience’s affiliation. By delivering a speech tailored to the audience’s size and specific points of affiliation, you can ensure that your message is received and understood by all.

Time and Length Considerations in Speech Writing

Choosing the appropriate time for your speech and determining its ideal length are crucial factors influenced by the purpose and audience demographics. Tailoring the speech’s content and structure for different occasions ensures relevance and impact. Adapting the speech to specific points and the audience’s demographics is key to its effectiveness. Understanding these time and length considerations allows for effective persuasion and engagement, catering to the audience’s diverse processing styles.

Choosing the Right Time for Your Speech

Selecting the optimal start and opening line is crucial for capturing the audience’s attention right from the beginning. It’s essential to consider the timing and the audience’s focus to deliver a compelling and persuasive speech. The right choice of opening line and attention to the audience set the tone for the speech, influencing the emotional response. A good introduction and opening line not only captivate the audience but also establish the desired tone for the speech.

Determining the Ideal Length of Your Speech

When deciding the ideal length of your speech, it’s crucial to tailor it to your specific points and purpose. Consider the attention span of your audience and the nature of the event. Engage in audience analysis to understand the right words and structure for your speech. Ensure that the length is appropriate for the occasion and target audience. By assessing these factors, you can structure your speech effectively and deliver it with confidence and persuasion.

How to Practice and Rehearse Your Speech

Incorporating rhetorical questions and anecdotes can deeply engage your audience, evoking an emotional response that resonates. Utilize visual aids, alliteration, and repetition to enhance your speech and captivate the audience’s attention. Effective speechwriting techniques are essential for crafting a compelling introduction and persuasive main points. By practicing a conversational tone and prioritizing clarity, you establish authenticity and empathy with your audience. Develop a structured series of reasons and a solid thesis statement to ensure your speech truly resonates.

Techniques for Effective Speech Rehearsal

When practicing your speech, aim for clarity and emphasis by using purposeful repetition and shorter sentences. Connect with your audience by infusing personal stories and quotations to make your speech more relatable. Maximize the impact of your written speech when spoken by practicing subordinate clauses and shorter sentences. Focus on clarity and authenticity, rehearsing your content with a good introduction and a persuasive central idea. Employ rhetorical devices and a conversational tone, ensuring the right vocabulary and grammar.

How Can Speech Writing Improve Your Public Speaking Skills?

Enhancing your public speaking skills is possible through speech writing. By emphasizing key points and a clear thesis, you can capture the audience’s attention. Developing a strong start and central idea helps deliver effective speeches. Utilize speechwriting techniques and rhetorical devices to structure engaging speeches that connect with the audience. Focus on authenticity, empathy, and a conversational tone to improve your public speaking skills.

In conclusion, speech writing is an art that requires careful consideration of various elements such as clarity, audience analysis, and engagement. By understanding the importance of speech writing and the role of a speech writer, you can craft effective speeches that leave a lasting impact on your audience. Remember to start with a compelling opener, develop a strong body, and end with a memorable conclusion. Engaging techniques, simplicity, and nonverbal communication are key to keeping your audience captivated. Additionally, analyzing your audience demographics and considering time and length considerations are vital for a successful speech. Lastly, practicing and rehearsing your speech will help improve your public speaking skills and ensure a confident delivery.

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Speechwriting in Perspective: A Brief Guide to Effective and Persuasive Communication

February 25, 1998 – April 12, 2007 98-170

The frequent delivery of public remarks by Senators and Representatives is an important element of their roles as community leaders, spokespersons, and freely elected legislators. Congressional staff are often called on to help prepare draft remarks for such purposes.

Writing for the spoken word is a special discipline; it requires that congressional speechwriters’ products be written primarily, although not exclusively, to be heard, not read. Speeches are better cast in simple, direct, and often short sentences that can be easily understood by listeners. Rhetorical devices such as repetition, variation, cadence, and balance are available to, and should be used by, the speechwriter.

It is important for speechwriters to analyze audiences according to factors such as age; gender; culture; profession; size of audience; political affiliation, if any; and the occasion for, and purpose of, the speech. Most effective speeches do not exceed 20 minutes in length.

After researching a topic, speechwriters should prepare an outline from which the speech will be developed. They should strive to maintain a clear theme throughout the speech. Most speeches will have a three-part structure consisting of an introduction, a body, and a conclusion.

The accepted style of contemporary American public address is natural, direct, low key, casual, and conversational. This puts listeners at ease and promotes a sense of community between audience and speaker.

Punctuation should reflect the sound structure of the speech, reinforcing the rhythm and pace of actual speech. Clarity of expression is as important a consideration in speech grammar as rigid adherence to rules for written language.

Effective delivery can greatly improve a speech. Congressional speechwriters should make every effort to become familiar with the speaking style of the Member for whom they are writing, and adjust their drafts accordingly.

A wide range of speechwriting resources are available for congressional staff from the Congressional Research Service and other sources.

Topic areas

Domestic Social Policy

• Introduction

Writing For The Spoken Word: The Distinctive Task of The Speechwriter

Repetition and variation, cadence and balance, rhythmic triads, parallelism, alliteration, sentence variation, rhetorical questions, sentence fragments, inverted order, suspension for climax, use of conjunctions, audience analysis, demographics, audience size, degree of political affiliation, occasion and purpose, information, entertainment, time and length, time of day, how many words, speech research, speechwriting resources, policy resources, additional resources, speech preparation, building blocks: suggested principles, the speech outline, thematic clarity, three-part structure, techniques of persuasion, attention-problem-solution, this or nothing, contemporary style and tone, pitfalls to be avoided, punctuation, grammar and syntax, speech presentation, analysis of lincoln's farewell to his neighbors, general observations.

Writing for the spoken word is a special discipline; it requires that congressional speechwriters' products be written primarily, although not exclusively, to be heard, not read. Speeches are better cast in simple, direct, and often short sentences that can be easily understood by listeners. Rhetorical devices such as repetition, variation, cadence, and balance are available to, and should be used by, the speechwriter.

Introduction 1

"Rhetoric," wrote Aristotle, "is the power of determining in a particular case what are the available means of persuasion." This report reviews some effective means for the rhetoric of persuasive communication in speeches written by congressional staff for Senators and Representatives. By speeches, this report means draft statements prepared for oral delivery by Members. Such speeches are often prepared under the pressure of deadlines that leave minimal time for extensive revision. Moreover, they must often be drafted in whole or part for Members who may have little opportunity to edit and amend them. The burdens of public office (as well as of campaigning) and the insistent demand for speeches of every kind for a variety of occasions require some degree of reliance on speechwriters, a reliance that is heightened by the limitations of time and the urgencies of the media.

A speech thus "ghostwritten" should nevertheless reflect the intention and even the style of the speaker. The best ghostwriters are properly invisible; they subordinate themselves to the speaker in such a way that the final product is effectively personalized in the process of actual communication. The only ways to achieve or even approach this ideal are practice and experience. This report seeks to provide some guidance for congressional staff on the principles and practice of speechwriting. The suggestions offered herein, when combined with practice, attention to audience and occasion, and, most importantly, the Member's attitudes, convictions, and style, can help create a speech that can be a "seamless garment" when delivered by the Member.

Writing effective speeches requires a constant awareness of the distinction between the written and the spoken word: the speechwriter must learn to "write aloud." While the best speeches read as well as they sound, the novice speechwriter should give priority to the ear and not the eye. His or her speech must be written to be heard, not read.

This means that easy intelligibility should be a paramount concern, so that the listening span is not strained. One of the first rules of the speechwriting profession is that a sentence written to be heard should be simple, direct, and short. When the speechwriter "writes aloud," George Orwell's advice to cut out any word that can possibly be cut is helpful, so long as the resulting effect is clarity, and not verbal shorthand. 2 Ciceronian oratory on the one hand and Dick-and-Jane simplicity on the other are extremes to be avoided. The speechwriter thus faces the challenge of crafting words that convey the speaker's meaning clearly, but that also draw on the rich nuance and texture of spoken English.

The average spoken sentence runs from eight to 16 words; anything longer is considered more difficult for listeners to follow by ear, and according to one expert, may be too long for the average listener to absorb and analyze quickly. 3 By comparison, written sentences of up to 30 words are easily understood by average readers. 4 Given these generally accepted limitations, what devices are available to the writer to make more complex sentences and speech wording accessible to the listener? Complex sentences can be clarified by repeating key words and using simple connections. By numerous rhetorical techniques, the speaker states, restates, and states again in different ways, the central themes of the speech.

Repetition with variation is a basic speechwriting tool used by many of the greatest speakers to emphasize key elements while avoiding monotony. Some examples follow.

• Martin Luther King's "I have a dream" speech was a striking example of this technique, using that phrase to introduce a series of his visions for a better future.
• Lincoln at Gettysburg emphasized the significance of the day's events by restating the solemnity of the occasion in not fewer than three variations: "We cannot dedicate, we cannot consecrate, we cannot hallow this ground, ..."
• Similarly, Winston Churchill's World War II speeches used repetition with variation to build a powerful climax: "We shall fight in France and on the seas and oceans, we shall fight with growing confidence and growing strength in the air. We shall defend our island whatever the cost may be; we shall fight on the beaches and landing grounds, in fields, in streets and on the hills, ... we shall never surrender."
• Franklin D. Roosevelt's 1937 "One third of a Nation" speech imparted a sense of urgency by his deliberate repetition of a "here are" construction to describe conditions in the country, followed again and again with "now":

Here is one-third of a nation ill-nourished, ill-clad, ill-housed—NOW.

Here are thousands upon thousands of farmers wondering whether next year's prices will meet their mortgage interest—NOW.

Here are thousands upon thousands of men and women laboring for long hours in factories for inadequate pay—NOW.

Another venerable rhetorical device is the use of cadence and balance in the spoken word. This is a part of speechwriting where the speaker and the writer need cooperation to ensure success. The tradition of public speaking in the English language owes much to the poetic tradition, which was originally an oral tradition. As one observer noted, "the language of the speech should also be poetic —replete with alliteration, metaphor, and other figures of speech. Such adornments, far from being superfluous, enhance meaning and emphasize relationships among ideas." 5 As difficult to define as to achieve, cadence and balance impart movement and harmonious effect to any speech. Essentially a matter of ordering groups of words (and ideas) into rhythmic patterns, cadence and balance can be attained by such classical rhetorical devices as the ones described below. Do not be put off by the classic Greek names of some of these rhetorical devices; in practice we use them naturally in conversation and writing every day.

The grouping of words into patterns of three can lead to a memorable effect, provided the device is not overused. Some notable examples from classic oratory include " Veni, vidi, vici "; "Never ... was so much owed by so many to so few"; "The kingdom, the power, and the glory ..."; "I have not sought, I do not seek, I repudiate the support of ..."; "one third of a nation ill-clad, ill-nourished, ill-housed...."

The linkage of similar words or ideas in a balanced construction that repeatedly uses the same grammatical form to convey parallel or coordinated ideas: "Bigotry has no head and cannot think; no heart and cannot feel;" "Charity beareth all things, believeth all things, hopeth all things, endureth all things."

The repetition of initial sounds in a series of words to give emphasis. For instance, "We need to return to that old-fashioned notion of competition—where substance, not subsidies, determines the winner," or, "... the nattering nabobs of negativism...."

This is the repetition of the same word or words at the beginning of successive clauses or sentences. Churchill's famous defiance of Hitler, "We shall fight on the beaches, we shall fight on the landing grounds ...," which has been previously cited, is one of the most famous examples.

A common form of parallel structure comparing and contrasting dissimilar elements. For instance, "... give me liberty, or give me death."; "Ask not what your country can do for you—ask what you can do for your country."; "To some generations much is given; from others, much is demanded ..."; "A great empire and little minds go ill together."; "It was the best of times, it was the worst of times. It was the age of wisdom, it was the age of folly."; "If Puritanism was not the godfather to Capitalism, then it was godson."

This technique involves more than alternating longer sentences with short ones. The writer may employ either periodic sentences, that is, those in which the main clause comes at the end, or loose sentences, in which the main clause is presented at or near the beginning, to be followed by other main or subordinate clauses. Sentence variation also includes the use of such devices as those described below.

"Is peace a rash system?" "Is life so dear or peace so sweet as to be purchased at the price of chains and slavery?" The speaker leads the audience to the conclusion he hopes they will draw by asking a question that makes his point, and that he intends to answer himself, either immediately, with a flourish, or at greater length during his remarks, through patient exposition.

"Dear money. Lower credit. Less enterprise in business and manufacture. A reduced home demand. Therefore, reduced output to meet it." The speaker dramatizes the situation by reducing it to a stark declaration, which he renders more striking by pausing to let the facts sink in after each sentence fragment.

"With what dignity and courage they perished in that day." This classic rhetorical practice, once more widely used, seeks to embellish the general flow of words, much like an ornament or a musical flourish. It also helps give a particular sentence special emphasis by causing it to stand out from others by its unusual form.

With this device, the speaker comes to a complete stop in his remarks, using the ensuing moment of silence to concentrate the listeners' attention on his next phrase. "My obligation as President is historic; it is clear; yes, it is inescapable." Even periodic sentences, if used with care, repeating the "suspended" subject or verb before modifying phrases or clauses can contribute to the effect: "Thus did he prove to be a leader who—victorious in battle, magnanimous in victory, skilled in the arts of peace—was able, in the face of his most determined foes ..."

Repeating key words and using simple connective conjunctions ( and , for , because , but ) can make many complex sentences more easily intelligible to the ear by breaking them up into "bite size" segments. For instance, "Be a craftsmen in speech that thou mayest be strong, for the strength of one is the tongue, and speech is mightier than all fighting."

No speech will sound fresh and vivid if it is not animated by imaginative imagery, by metaphor in its many forms: "the hatred of entrenched greed"; "America will always stand for liberty"; "Democracy is the healthful lifeblood which circulates through the veins and arteries of society ..."; "Whether in chains or in laurels, liberty knows nothing but victories."

Extended metaphors or analogies, comparing similarities in different things, should be used with care so that the principal subject will not be lost in the image. Two or more metaphors in a single sentence or thought can be safely ventured only by the most experienced writers—"To take arms against a sea of troubles"—without incurring ridicule (as in the famous—and perhaps apocryphal—example attributed to the newspaper Pravda , the onetime propaganda organ of the Soviet Communist Party: "The fascist octopus has sung its swan-song").

Above all, in the spoken word there must be an element of identity and rapport with the listener, whether the speaker uses a "natural" conversational tone or a more oratorical style. Effective speechwriting for Congress is not a branch of "creative writing." Its "rules" are meant to foster clarity of expression, whatever the occasion and purpose of any given speech. Mere clarity is not enough for persuasive rhetoric, however. Indeed, there are times when clarity, brevity, and the like are not appropriate. The issues, because of their import and complexity, may preclude such treatment; similarly, the gravity or delicate political nature of the occasion may call for some measure of deliberate ambiguity. The best speechwriter will take into account the context of the speech and the speaker's personality, the image that is projected—that is, the speaker whom the audience sees and hears. The section on speech analysis in this report attempts a closer look at Lincoln's great Farewell Address at Springfield, illustrating many of the principles considered in this report.

What Jefferson Bates called "audience analysis" is probably the single most important factor to be considered in writing every speech: know your listeners, and you will have a much better chance of connecting with them. 6

Bates and others list a number of criteria useful in audience analysis, including, among others: age; gender; culture; education; profession ; size of the audience; and affiliation. 7 Age is obviously an important factor; high school students, young parents, and senior citizens have different levels of life experience, different interests reflecting the challenges they face at their particular stages of life, and, to some extent, they even speak different languages. Although gender differences in societal roles are less pronounced than a generation ago, some believe that certain persistent disparities of viewpoint between many men and women on some topics persist. With respect to "culture," William Wiethoff, in Writing the Speech , states that it "has escaped a standard or preferred definition. Speechwriters, however, may envision culture as the race, customs, and religion shared by members of an audience." 8 The factors of education, profession, and income level can be a pitfall for the unwary speechwriter. Never confuse education with intelligence, or professional status and worldly success with moral superiority or virtue, or modest means and educational attainment with the opposite.

The writer must be sensitive to these varying frames of reference found in an audience. Draft remarks should be familiar, sympathetic, and topical, without being condescending. They must, as always, be phrased in a way that is natural for the Member; it is painfully obvious to an audience if a Member is not comfortable in his role or with his words.

The size of an audience is another important factor in preparing a speech. A large audience and a formal occasion usually call for greater formality in language and delivery, lengthier remarks, and greater reliance on some of the classical rhetorical practices cited in this report. By comparison, many Members will require only talking points for a town meeting, and will almost certainly speak extemporaneously in still more intimate gatherings. In the age of cable and satellite television, and Webcasts, the Member is often asked to address what may appear to be a very small group of listeners physically present at the broadcast venue; at the same time, however, many others, perhaps thousands, may be viewing from other locations, or from their homes. It is the writer's task to craft remarks that simultaneously take into consideration the people physically present in the studio or location, and those who may be watching from home or other locations.

Speechwriters must also condition their words to the degree of political affiliation, or lack thereof, in the intended audience. A gathering of the party faithful is usually ready for some "red meat." An audience consisting of a non-partisan citizen's group, such as the League of Women Voters, is almost certainly not. The writer must also always remember that, while the Member is affiliated with one political party, and comes from a particular part of the state or district, he or she represents all the people, and gives due attention and respect to the legitimate views and aspirations of all constituents.

Another of the speechwriter's tasks is to assess the occasion at which the Member has been asked to speak and tailor the remarks accordingly. In contemporary society, the delivery of remarks by public figures is an expected element in almost every secular public ceremony, and at many religious services. The speechwriter must ensure that the occasion and the speech agree with one another, in both tone and content.

For instance, Veterans' Day and Memorial Day are among the most solemn public holidays in the calendar. For these two events, the speechwriter should focus on themes of commemoration, service, and sacrifice. The atmosphere should appropriately be both somber, and hopeful: "their sacrifice led to a better, more secure life for those who followed them." High school and college commencements are of a different genre altogether. The occasion may demand inspirational remarks, but as one observer noted, "I've heard speakers ... deliver a tedious, solemn policy address at graduation ceremonies in which the graduates and families just want to hit the exits and have a good time." 9 Conversely, a formal address to a learned society will differ dramatically from friendly remarks at a neighborhood picnic, town meeting, or retirement home. Simply put, the writer should exercise common sense in preparing remarks appropriate in tone and content to both the audience and the occasion.

Another useful consideration for congressional staff is to plan the delivery of substantive remarks on substantive occasions. If the Member is scheduled to announce a major policy statement or initiative, it should be delivered in commensurate surroundings, and on occasions when media coverage will be adequate. Timing is also a serious factor; speeches delivered at mid-morning, at lunchtime, or early afternoon at the latest, are far more likely to be covered that same day by local TV news.

The purpose of a speech and the occasion at which it will be delivered are closely related. Most frequently, the latter will govern the former. William E. Wiethoff suggests a "purpose" template for speechwriters in Writing the Speech . 10 In it he establishes three categories of purpose: information , persuasion , and entertainment .

These speeches seek to convey facts or information to the audience. The speaker first identifies the information that is about to be presented, seeking to link the new facts with others the listeners may already be aware of. Next, the speaker elaborates on the details of the information just conveyed, while avoiding a level of complexity and detail that would confuse the audience. Finally, the speaker draws together the facts and ideas related earlier, ideally recapitulating the main points in order to fix them in the listener's memory.

The persuasive speech is a two-edged sword: it can seek to instill in the listeners either the acceptance of, or at least a more favorable opinion toward, a particular condition, fact, or concept. This variant is described as advocacy . Conversely, a speech may also attempt to change an audience's impressions, opinions, or most ambitiously, their convictions. Wiethoff calls this dissent , and asserts that it is more difficult than advocacy, since the speaker faces the burden of proving to the listeners that what they have heretofore accepted should be modified or rejected. 11 In both cases, the writer must marshal the arguments that will convince the audience.

Wiethoff's third category of speech purpose is entertainment. A great percentage, perhaps a majority, of Member speeches will fall into this category. The choice of title for this group may be misleading, however. These are not necessarily frivolous occasions, and they are not unimportant to the life and people of a town or village, students at a school, or members of a club who constitute the audience for such remarks. Speeches in this category serve the vital function of reinforcing the common ties and experiences that bind communities together and help reinforce the vitality of civic life in America. As Wiethoff notes:

These speeches are delivered during ceremonies or rituals that are significant in themselves. They do not need clarification in order to be understood. They do not need proof of their importance. Instead, on these occasions people share an expectation of what will happen, and they are dissatisfied if the events do not take place as expected. 12

"Entertainment" speeches may be solemn in nature, such as a Memorial Day address, or celebratory, such as remarks at the opening of a new school, library, or child-care facility. They remind citizens of their joint identity as members of a community; these events, seemingly everyday, or even trite, are actually vital expressions of civic life. The Member's role as a community leader and spokesperson on these occasions should not be underestimated; it is a great honor for him or her to deliver remarks at these community rites, and a congressional speechwriter should devote talent and originality to them.

Obviously, the three purpose categories cited here are not necessarily mutually exclusive; in order to convince an audience, a speaker often needs to combine persuasion with information. Similarly, while some types of remarks are intended purely for entertainment, such as a celebrity roast, the careful speechwriter will always seek to entertain audiences in order to capture and retain their attention.

How long should a Member speak? The answer to this fundamental question of speechwriting, like so many others, depends on a wide range of factors. Audience analysis and occasion have been previously noted, but the habits and attitudes of the speaker must also be taken into consideration.

The natural inclinations of the Member must be examined. Is the Member a person of few words, or is he or she a good talker? Does the Member stick to the text, or lay it aside to share anecdotes, personal reminiscences, or even humor, with the audience? These and other related questions can be answered only through experience on the part of the congressional speechwriter. Learning the Member's style and preferences will result in a better product that communicates more effectively.

Time of day should be considered by the writer. In the morning, people are relatively fresh, and are generally better prepared physically to listen attentively. By late afternoon, or after a luncheon, however, the audience may need to be stimulated, either by coffee or by lively remarks. Finally, lengthy after-dinner remarks should almost never be inflicted, especially on a paying audience. The potential auditors are full, tired, and ready to go home. It's best to give them their wish as quickly as possible.

Finally comes the classic question: how many words should the speechwriter prepare? Once again, the factors of audience, occasion, Member preference, and time of day should be considered. The question of length of time, however, must be dealt with at some point. A number of classic speech authorities suggest that in most cases 20 minutes should be the upward limit. Conventional wisdom often holds that most listeners tune out, perceptibly or not, after that period. 13 Ritual or pro forma speeches, such as occasional remarks at schools, churches, or public functions where the Member is a guest, but not the main attraction, benefit from brevity, perhaps being limited to five to 10 minutes. Although substantive public policy speeches may merit greater length, in modern America, only presidential inaugural and State of the Union messages seem to exceed the 20-minute limit regularly, with the latter often weighing in at over an hour.

The question of pace is also important; is the Member a fast talker? Different speakers exhibit considerable variety in pace, ranging from 115 to 175 words a minute. Once again, the speechwriter will factor these personal differences into his work. As a benchmark, however, an often-cited rule-of-thumb is that the average 20-minute speech contains about 2,600 words, or, about 130 per minute. Most word processing programs will provide a total document word count as part of their spell check feature. 14

Having a fixed time stimulates careful preparation. Both a time limit and notes or text help guard against logorrhea , or excessive verbiage. Time limits also encourage speakers not to be overly comprehensive, saying everything there is to be said on the speech topic. This is a temptation difficult to resist, but a speech is, by nature, a precis or digest. Excessive complexity or verbiage are capable of transforming an effective speech into something ponderous and exhausting. Jefferson's sharp judgment of 1824 applies today with equal force: "Amplification is the vice of modern oratory.... Speeches measured by the hour die with the hour."

Theme, audience, time, place, occasion and purpose—once these are settled, the speechwriter's next concern is to gather ideas, facts, examples, illustrations, quotations, and humor, in short, whatever is needed to give substance, character, and interest to the speech. There is no shortcut for researching a speech, although a number of resources can speed the process.

Congressional speechwriters often consult the Congressional Research Service first when preparing a draft statement or an address for a Member. CRS offers a range of speechwriting resources for the use of congressional staff, many of which are available from the CRS Home Page, at http://www.crs.gov .

To find this report and other speechwriting resources, go to the CRS Home Page and click on the tab on the right, "Reference Desk" http://www.crs.gov/ reference/ general/ reference.shtml . On the left side of the page you will find a link to "Speechwriting & Holidays/Commemorative Events" http://www.crs.gov/ reference/ general/ speechwriting.shtml . This page provides links to commemorative speech materials, many of them focusing on major holidays, such as the Fourth of July and Labor Day, and month-long celebrations like Black History Month and Native American Heritage Month. Information is provided on the history of and related facts about the holiday or celebration. The speechwriting page also accesses sources providing practical tips for writing a speech, quotations, the full text of selected speeches and United States historical documents and writing guides.

Other sources of information on public policy, reference resources, appropriations information, legal resources and many external links conveniently organized by topic are also available on the CRS Home Page. From the "Reference Desk," you can access "Basic Resources for Daily Work in Congressional Offices": government directories, encyclopedias, statistical sources, dictionaries, grammar guides, maps, and other online reference links. There is also a "Legislative Reference Source" page with links to facts about Congress including information on membership, committees, rules and schedules.

Providing timely, accurate, and unbiased information and analysis on current policy questions is the most important function of the Congressional Research Service. The congressional speechwriter can access the CRS Home Page to garner analysis on current policy issues. The page links to the Current Legislative Issues, such as the Economy, Homeland Security, Internet/Telecom, and Iraq. These are further divided into subcategories, with links to the full text of CRS reports, containing comprehensive and multi-disciplinary analysis and information. They are available exclusively to congressional staff from the CRS Home Page and provide a ready resource to the congressional speechwriter.

In addition to the Current Legislative Issues on the CRS Home page, on the left side of the page is a link to "Featured Products." The first Featured Product link is entitled "Floor Agenda: CRS Products." For a speechwriter who wishes to write about recent bills scheduled for floor action, this is an invaluable resource. This link accesses CRS reports about legislation that is scheduled for floor action that week. The link to the "Appropriations Status Table" accesses the latest status of and links to appropriation bills, as well as committee and CRS reports.

Congressional staff who wish to discuss any policy-related issue with the appropriate CRS analyst can call the Inquiry Section at [phone number scrubbed], to place a request or to ask for a briefing by an analyst. Alternatively, to find out how to contact a CRS expert from the Home Page, click on the "Contact Expert" tab. A request for analysis or research assistance may also be faxed to the Inquiry Section at [phone number scrubbed] or may be placed from the CRS Home Page by clicking on the "Place a Request" tab.

The CRS Hotline at [phone number scrubbed] is available for immediate ready reference requests, such as questions about presidential quotes on the virtues of the Constitution or perhaps variations in the Consumer Price Index for the past five years. In addition, the LaFollette Congressional Reading Room (LM-204, James Madison Memorial Building, the Library of Congress), Rayburn Research Center (B-335, Rayburn House of Representatives Office Building), and Senate Research Center (SR-B07, Russell Senate Office Building) provide a full range of in-person assistance, including many standard reference sources and CRS products. They are staffed full-time by information professionals available to assist you.

Legislative information is also available from commercial publications such as CQ Weekly , the annual Congressional Quarterly Almanac , and the same publisher's eight-volume history of major legislation and national issues since 1945, Congress and the Nation. A journal of similar content but with greater emphasis on executive branch activities is National Journal , which appears weekly.

There are sites on the Web that may be helpful to the speechwriter.

American Rhetoric http://www.americanrhetoric.com/ index.htm This is an Index to an expanding database of over 5000 full text, audio and video versions of public speeches, debates and interviews. This site has a useful set of communication links and is updated every two weeks.

Speechwriter.com http://wwwthespeechwriter.com This website contains many links to research sites, statistics, encyclopedias, business links, current events, anecdotes, quotes, speeches, toasts and biographies.

The Advanced Public Speaking Institute http://wwwpublic-speaking.org/ public-speaking-articles.htm This website has 43 articles on the use of humor in a speech.

Additional helpful resources may include books on speechwriting. Writing Great Speeches: Professional Techniques You Can Use ( Essence of Public Speaking Series ), by Alan M. Pearlman, has endorsements from two public speaking groups, the National Speakers Association and Toastmasters International. You may also wish to consult a work by Richard Dowis, The Lost Art of the Great Speech: How to Write One—How to Deliver It . The author, a former journalist and public relations executive, discusses the content, the memorability, rule of three, and other speechwriting methods. Finally, Choosing Powerful Words: Eloquence that Works ( Essence of Public Speaking Series ), was written by Ronald H. Carpenter, a professor of English and communications. These books may be requested from the Loan Division of the Library of Congress, telephone 707-5441.

There are other basic materials with which every speechwriter should be familiar. These include a good standard dictionary (spell check is not foolproof, and has a rather limited vocabulary). The preferable dictionary is prescriptive as well as descriptive, that is, it prescribes or recommends usage in addition to providing descriptions or definitions. A thesaurus, such as Roget ' s , published in numerous editions since 1852, or J.I. Rodale's Synonym Finder , various editions since 1961, is useful in finding the right word and generally superior to the thesaurus feature offered with most word processing programs. For quotations, consult the standard Bartlett ' s Familiar Quotations in any one of its many editions, or Respectfully Quoted , a quotation dictionary compiled by the Congressional Research Service. Annual almanacs, such as the Information Please Almanac and the World Almanac , are often essential for quick reference.

Literary and religious sources include the works of Shakespeare in any readable edition and the English Bible, especially the King James or Authorized Version. Aside from its obvious spiritual aspects, the King James Bible is important for both its literary quality and its tremendous influence on spoken and written English.

Access to some standard encyclopedia, such as Americana , World Book or Britannica, is also helpful for fact checking and general information. Chase ' s Calendar of Events is a useful annual guide to special observances throughout the nation. A wealth of facts, statistics, and data useful in speech preparation can be found in the annual U.S. Government publication Statistical Abstract of the United States , published annually. For sample speeches on many topics of contemporary interest, the speechwriter may wish to consult Vital Speeches of the Day , published twice monthly, available through EBSCO Host and other Internet sources. It provides examples of speeches delivered by recognized public figures on topical questions and major issues and events of the day, and is annually indexed by author and topic. All these sources are available in the La Follette Congressional Reading Room, and most are also available in House and Senate office building reference centers.

Daily newspapers are a familiar, if neglected, resource for speeches; a dedicated speechwriter will read or skim several each day, noting and saving background items that may prove to be useful later. Both national and hometown papers should be included. Other useful sources include weekly news magazines and more specialized journals that cover public policy issues. Here, again, the advent of the Internet provides new sources of information valuable to the congressional speechwriter: home district newspaper web sites may be regularly scanned for local news on issues and events of interest to the Member. These are usually posted online the day they are published, and almost always well in advance of postal delivery of the printed product.

Certain general principles may be useful to guide the congressional speechwriter in choice of content and style:

• Quotations and humorous anecdotes or remarks are like spices, and should be used with discrimination, mindful of good taste and effectiveness. Speeches overloaded with quotations and anecdotes can sink from their own weight.
• Pseudo-quotations should be avoided. Never use a quotation that cannot be verified in an authoritative source.
• Unless a writer is gifted with lightness of touch, self-deprecating or gentle humor is usually more effective than satire or ridicule.
• Jokes aimed at people's personal lives or at religious and ethnic groups are invariably offensive, regardless of the speaker's motives. Avoid them.
• Statistics should be used with care and moderation. Like the points in an outline, they are better alluded to in context than cited in tedious detail. A speech filled with statistics becomes a statistical abstract, not a speech.
• When selecting material, the responsible speechwriter will take great care to quote accurately and give full credit for whatever is borrowed outright. Plagiarism is often illegal and always unethical . On the other hand, it is entirely proper to adapt existing materials to one's own purpose in preparing a new speech for any occasion. As Thomas Jefferson wrote in response to accusations that he had plagiarized parts of the Declaration of Independence from other works, "I did not consider it as any part of my charge to invent new ideas altogether and to offer no sentiment which had ever been expressed before." Straining after originality, which has been defined by an anonymous wit as "imitation not yet detected," can ruin the best of speeches.
• Finally, the seasoned speechwriter soon learns to recycle the best parts of previous efforts, to save time and effort, and also to preserve a particularly fine turn of phrase.

The task of actually writing the speech, once the preliminaries are completed, will be greatly facilitated in most cases by the use of an outline. The novice speechwriter may be tempted to dispense with this device, on the grounds that it adds a time consuming extra step to a process that is often constrained by tight deadlines. On the other hand, it forces the writer to plan and organize his thoughts, to determine in advance what he intends to say, and to begin at the beginning.

A speech outline generally is not nearly as detailed as an outline for an academic work, such as a journal article, or even a research paper. The outline serves as a skeleton, a framework to carry the flesh and blood of the fully developed speech. At the same time, this skeleton should eventually be invisible, clothed in delivery with ideas and emotions, and as simple as possible; beware of explicitly enumerating too many points or topics. Outlines may be written in topics, or key sentences, or in complete thoughts, so long as there is an orderly sequence.

The frugal writer will retain speech outlines, since they can easily be reworked for future efforts. In whole or in parts, these can be placed in folders in a word processing program, or written out into a looseleaf notebook binder or even on index cards. From any of these media, the outlines can be quickly cut, rearranged, or added to as future occasions may require. President Ronald Reagan, for example, was legendary for his expert use and reuse of note cards that included facts and themes he sought to emphasize in various speeches.

Throughout the speech, the writer ought to be constantly asking: "What is it I am trying to say?" and, after it is written: "Have I, in fact, said it clearly, succinctly, and well?" Every speech seeks in some way to move an audience, to win support, to motivate, to convince, perhaps to inspire, or simply to entertain. Adhere to the central theme or idea while addressing it in different ways, much in the manner that good sentences are constructed for a paragraph.

The arrangement of ideas and themes should follow a logical progression. Each fact establishes a certain point, which leads to the speaker's next point, and so forth, ultimately climaxing with the thematic conclusion. While it is more dramatic to gain an audience's attention by opening a speech with a grand conclusion, be sure that the initial dramatic assertion is followed up by the essential process of weaving the argument the Member seeks to make.

Do not try to say too much, particularly when the speech is intended as the vehicle for a major announcement or initiative. The most memorable presidential inaugural addresses have been those that set a single theme, or coherent group of related themes. 15 Stick to no more than three major points, rather than attempting to say a little something about everything. Anything more risks running afoul of Churchill's famous comment concerning a bland dessert: "This pudding has no theme."

Nearly every speech will have a basic three-part structure of introduction, body, and conclusion. An arresting introduction should lead into an emphatic statement of the main theme or themes. The argument that follows seeks to elaborate and develop the theme convincingly and effectively—that is, without too much detail. The central theme is restated in the closing peroration. One helpful approach for overcoming the feeling of word fright (what can I say and how?) is to write the speech in reverse: begin with the conclusion, which should summarize the central message, while abridging and restating whatever goes before. If the introduction sets the tone and establishes initial appeal or rapport, the closing communicates the final effect and is more likely to be remembered. Working backward is one way of imparting unity, coherence, and emphasis to the speech as a whole.

There are many techniques available for the actual writing of a speech. Almost all speeches delivered by, or on behalf of, Members of Congress, even those for ceremonial or pro forma occasions, will have a certain political character because of the Member's representative function, and also because of the way in which his or her office is perceived. In the rhetorical context, political means persuasive, including the expression of personal interest and concern, assuring and reassuring, conveying the Member's identity with each audience, and so creating a community of interest and trust. Three kinds of persuasive techniques are usually distinguished:

• the appeal to reasonableness: "Surely Democrats and Republicans alike can agree that there is no excuse today for hunger in the world's richest nation...."
• the appeal to emotion: "Can we, as a nation, close our eyes to the spectacle of millions of children going to bed hungry every night...?"
• the ethical appeal (that is, to the character of the audience): "our historic traditions of decency and generosity demand that we face squarely the question of hunger in America...."

All three approaches may be used in any given speech.

One popular option for developing a speech is the "attention-problem-solution" method, especially for longer speeches of a non-partisan character. Useful for many different occasions, this method begins by stimulating the interest of the audience, usually with attention-grabbing examples of a problem that needs to be recognized and confronted. The speaker then moves to define the "problem" situation, and concludes with the proposed "best" solution, presented so as to win listener support.

Another option, the "this-or-nothing" method, advocates a policy mainly by presenting and refuting proposed alternatives as inadequate or worse. It lends itself well to partisan occasions or to stirring those already convinced. In every case the speaker seeks to reinforce and strengthen his principal ideas as they are unfolded in the speech. Prior audience analysis and subject preparation will often help the speech "write itself."

No speaker should ever apologize for his or her presence, or for the content of the speech. If it truly deserves apologies, it is better left unsaid. Further, a prudent speaker, rightly wary of the impulse to speak "off-the-cuff," will make certain that "extemporaneous" or "impromptu" remarks are not unprepared. For most speakers it is also better not to memorize a speech (unless one has a gift for it), since memory is fallible and elusive at best.

The congressional speechwriter should not shrink from commonly accepted contemporary usage: the all-day speeches and obscure classical allusions of Daniel Webster and Henry Clay make wonderful reading, but they are history. The development of public address systems, radio, and, finally, the "cool" medium of television, and the perhaps even more intimate medium of the webcast have combined with other social changes to turn down the volume, both in decibels and emotions, of public speaking in the United States, for better or worse eliminating its more histrionic qualities.

The accepted style of contemporary oratory is generally low key, casual without being offensively familiar, and delivered directly to the audience in a conversational tone and volume. It puts the audience at ease and helps promote psychological bonding between listeners and speaker. The speaker is perceived as a neighbor or friend, as well as an elected official. This is, of course, what every Senator and Representative strives to be. Perhaps the first, and certainly one of the most effective, practitioners of this art was President Franklin Delano Roosevelt, in his radio "fireside chats." His calm, reassuring voice and homey language revolutionized the bond of communication between the American people and their Presidents. It could be said that FDR spoke "with," rather than "to," the people, a standard to which Members can honestly aspire today. Once again, certain exceptions are allowed, but these are generally reserved largely to the President, or for only the most formal occasions.

Use natural words and phrases in a speech; let the sentences flow conversationally. It is helpful for some writers, time permitting, to prepare a first draft in longhand, shaping the sentences slowly, speaking aloud the phrases they intend to use.

The first person is perfectly acceptable in modern public discourse, and when combined with other personal pronouns—remember to avoid "I" strain—it can help connect listener to speaker and create a sense of community within the audience. While the first person singular is sometimes deprecated, it is its excessive use that should be avoided. Conversely, speakers should avoid referring to themselves in the first person plural (we) or the third person singular (he or she). The former has been reserved to monarchs, and is considered archaic in modern speech. The latter too often conveys a sense of excessive self importance to listeners. For instance, a Member should think twice before referring to himself or herself in the third person singular: "Dave (or Mary) Smith thinks the problem of hunger is the greatest challenge facing America today."

Writers should generally use simple, declarative sentences, preferably in active voice, when making important statements of fact, assertion, or opinion. Use of the passive voice should not be dismissed out of hand, however; it is sometimes the more desirable form, and can lend grace and variety to the speaker's flow of words that stimulates the listener. It is excessive use that should be avoided. Similarly, exclusive use of the active voice can impart a choppy, juvenile cadence to even a content-rich speech.

Just as there are points to emphasize in every speech, serving as clear transitions or aural signposts for paragraphs ("secondly," "nevertheless," "finally," "accordingly," "as a result," "in spite of," "as I have said," etc.), so there are things to avoid, and they are more numerous. While they are discussed in full in many reference works, they include:

• jargon and trendy neologisms: "impact" used as a verb, "stakeholders," "incentivize," "outside the box," et al .;
• redundancy resulting from excess verbiage, not deliberate restatement;
• mannerisms that may distract the listener, and trite phrases or cliches, with the exception previously mentioned, monotony of style or pace, and, in general, language inappropriate to the audience and occasion.

Punctuation is crucial to an effective speech; it helps to clarify the delivery of the spoken word. Good punctuation in English, apart from a few basic elements, is less a matter of inflexible rules than of purpose and style, particularly where speeches are concerned. Historically there have been two broad traditions of punctuation: syntactical—that is, guided by syntax or grammatical construction; and elocutionary—deriving from the rhythm and pace of actual speech. One writer has further distinguished three methods of punctuating:

• by structure or logic to indicate the sense of what is being said;
• by the rhythm of word order and intended meaning—a subtle use best avoided by novice speech writers;
• and by respiration—that is, by the physical ease of natural speech, which assumes that what is read is really spoken. 16

This last method, essentially the same as the elocutionary style, is the most widely used and certainly the most appropriate for speeches. In short, punctuate according to the ear and not the eye. This also means punctuating for the lungs: give the Member time to breathe! A long and convoluted sentence (something to be avoided in general) can leave the Member literally gasping for breath as he or she concludes it. A useful practice for congressional speechwriters is to declaim aloud (speak aloud, not in a conversational tone, but as if one were speaking to an audience) any lengthy sentence intended for the Member. If the writer finds it taxing on the lungs, then so will the Member; in such cases, it is advisable either to fashion shorter sentences, or to repunctuate the original, using such obvious "time out" devices as the colon and semi-colon, both of which are described in the next paragraph.

Commas and dashes are useful to the speaker and listeners alike as guideposts to what lies ahead in a speech. They also provide pauses where the speaker can let the import of the previous sentence sink in, or simply catch his or her breath. Opinion is divided on colons and semicolons; some consider them as serving the same functions as commas and dashes, while others suggest that they are more emphatic, demanding a full stop in the flow of remarks, rather than a short pause. They are also sometimes criticized as leading to long compound sentences that are difficult for audiences to process, and that are better replaced by shorter declarative ones. In the final analysis, the Member's personal preferences and style should be the congressional speechwriter's guide.

Correct grammar and syntax in the context of speechwriting and delivery mean using a level of English usage that is appropriate to the occasion. While it is highly desirable, the formal grammar of the written language is not an end in itself; it exists to further the clarity of expression. Far more important than the grammarian's rules is the communication of personality by which a speech, as opposed to a lecture, is clothed with emotion and enthusiasm, so that the speaker is perceived to be sincere and trustworthy, neither "talking over people's heads" nor "talking down" to them. While this may belong more to the presentation or delivery, the writer should strive for it in speech preparation as well.

Effective delivery can transform a weak speech and make it sound very good. Poor delivery can ruin the best-prepared speeches, and sometimes does. Although delivery is not the concern of the speechwriter as such, it must be always in mind as a speech is actually written. The speaker's pace, his or her style, mannerisms, tendencies (such as departing from a text), peculiarities, or special difficulties (words to avoid)—these are elements with which the writer should be well acquainted before preparing any speech. Knowing how a Member speaks is essential in preparing a draft that is both useful and realistic.

Ideally, a speech draft ought to be reviewed three times—by the writer, by the prospective speaker, and by a disinterested third party. Of these three, priority should ordinarily be given to the speaker. The revised product is likely to be more effective. With speeches, as with food, however, too many cooks are undesirable. Moreover, time seldom permits this much critical evaluation and rewriting. It may even be easier to provide for some appraisal of the speech's impact and audience reaction after delivery. For example, it is said that Senator Robert F. Kennedy's speech writers would follow his delivery of a speech word by word, noting those phrases or ideas that were well received, or others that created problems.

An effective political speech is defined not by rules of rhetoric, but by the character of response it evokes. The speaker, then, is always concerned to measure that response and to elicit "positive feedback." This means a network of contacts that can report on the opinions and reactions of the audience, and evaluate the interest generated and evident a week or more after the event. It requires an awareness of media coverage and subsequent treatment from constituents, the sponsoring organization, and others. In short, it means adding a political relevance to the familiar phrase, "keeping in touch."

Although there are substantial distinctions between legislative and non-legislative speeches, the basic principles of preparation and presentation are identical for both. Good writing is nurtured by wide reading, which in turn fosters a sense of style, enriched vocabulary, accuracy in grammar, and a feeling for English syntax. The best speechwriters will, through regular daily reading, bring an ever more abundant background to their work. Everything is grist for the speechwriter's mill. Moreover, nothing is surer in speechwriting than that "practice makes perfect." The more one writes, the easier the task becomes, and the smoother and more conversational the flow of the Member's remarks.

As with so many aspects of speechwriting and delivery, the physical form of a speech is a matter of personal preference. Some speakers prefer to work from a completely polished text, one that may include carefully tailored "spontaneous" anecdotes and jokes at appropriate places, and may even incorporate hints on speech delivery or effective body language in the text. Others prefer to speak from notes derived from such a text, proceed from a series of "talking points," or simply extemporize. Whichever method is used, preparatory notes or an outline are recommended, with the cautionary warning that dependence on a manuscript can deaden the delivery, just as the excessive use of notes or cards can stimulate verbosity.

President-elect Lincoln's farewell speech at Springfield, Illinois on February 11, 1861 is arguably the shortest great speech ever delivered from the back of a train. Its railway car setting recalls to mind the now-vanished connection between political events and the railroad, including the whistle-stop campaigns of most presidential candidates from William Jennings Bryan to Dwight Eisenhower. What Jacques Barzun called Lincoln's "workaday style [would become] the American style par excellence," undermining the monopoly exercised by purveyors of "literary plush." 17 The Springfield speech illustrates with extraordinary brevity—it is only a 15 line paragraph—the Lincolnian qualities of precision, vernacular ease, rhythmic virtuosity, and elegance.

The sense of right order and emphasis throughout culminates in the closing sentence—"one of the greatest cadences in English speech." 18 The effect is achieved by the simple yet artful devices of parallelism, the balancing of similar and antithetical words phrases, and ideas, evoking rich Biblical overtones among his hearers. Lincoln's style is rooted in the "speaking intonations" and "humanly simple vernacular" of everyday speech, heightened by form and rhythm, the distinctively American tradition seen at its best in such writers as Emerson and Frost. 19 Although some hold that today there is no place for rhetorical eloquence, arguing that "bluntness and clarity" and simplistic thoughts are the norm, 20 others assert that the craft of speechmaking, the impact of skilled political rhetoric is as significant as ever in our history. 21 Lincoln's mastery of that craft remains a formidable example.

My Friends: No one, not in my situation, can appreciate my feeling of sadness at this parting. To this place, and the kindness of these people, I owe everything. Here I have lived a quarter of a century, and have passed from a young to an old man. Here my children have been born, and one is buried. I now leave, not knowing when or whether ever I may return, with a task before me greater than that which rested upon Washington. Without the assistance of that Divine Being who ever attended him, I cannot succeed. With that assistance, I cannot fail. Trusting in Him who can go with me, and remain with you, and be everywhere for good, let us confidently hope that all will yet be well. To His care commending you, as I hope in your prayers you will commend me, I bid you an affectionate farewell. 22

The rise and, indeed, the virtual triumph in American political speaking of "the popular conversational idiom," with its emphasis on simplicity, brevity, and terseness, has tended to encourage "simplistic language together with slogans or catch words ...," influenced perhaps by the techniques of mass media advertising and particularly television. 23 "Repetition and retention of a few simple ideas are stressed more than a complex concept." 24 In consequence, some have noted a growing trend toward what some have characterized as a numbing mediocrity: "Since the 1920s more political speakers have addressed larger audiences on a wider range of topics than at any time in history. Yet so marked is the decline in the quality of style that the majority of speeches are pedestrian, prosaic, and impotent." 25 This last may be an excessively pessimistic evaluation of the state of contemporary political speech. Few, moreover, would advocate a return to the florid style of public speaking that prevailed as recently as the 1920s.

The remedy, in part, may be the cultivation of style. "Time should be devoted," writes L. Patrick Devlin, "to using impressive language," which he defines as "the most vivid, clear, concise, and meaningful style." 26 It will be most effective if it bears the personal stamp of the speaker. "The process of persuasion is ... more a matter of communicating values than logical information." 27 In essence, good speechwriting requires that the speaker assume a role: to some extent, he or she must be able to impart confidence and to sense the character of an audience. We need not agree with Talleyrand's cynical observation that "speech was given to man to disguise his thoughts" to recognize that effective persuasion calls for the ability to win the hearts and minds of listeners. To seem natural is not easy; as George Fluharty and Harold Ross wrote in Public Speaking :

The speaker is estimating his audience and his audience is estimating him. His ethics, his integrity, understanding, and humanity are strong forces for good and also strong components of his "ethos" or personal effect upon not only his present but also his future audiences. The speaker should therefore make sure that the actual situation permits him to use a given persuasive device. 28

Once again, the words of Abraham Lincoln, himself no mean practitioner of the public speaker's art, may serve to summarize the speechwriter's ultimate goal:

When the conduct of men is designed to be influenced, persuasion, kind, unassuming persuasion, should ever be adopted. It is an old and true maxim that "a drop of honey catches more flies than a gallon of gall." So with men. If you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey that catches his heart, which, say what he will, is the great high-road to his reason, and which, when once gained, you will find but little trouble convincing his judgment of the justice of your cause, if indeed that cause really is a good one. 29

More From Forbes

10 keys to writing a speech.

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“This is my time.”

That attitude will kill a speech every time.

You’ve probably sat through some lousy speeches. Despite the speakers’ renown, you eventually tuned them out over their self-indulgent tangents and pointless details. You understood something these speakers apparently didn’t: This was your time. They were just guests. And your attention was strictly voluntary.

Of course, you’ll probably deliver that speech someday. And you’ll believe your speech will be different. You’ll think, “I have so many important points to make.” And you’ll presume that your presence and ingenuity will dazzle the audience. Let me give you a reality check: Your audience will remember more about who sat with them than anything you say. Even if your best lines would’ve made Churchill envious, some listeners will still fiddle with their smart phones.

In writing a speech, you have two objectives: Making a good impression and leaving your audience with two or three takeaways. The rest is just entertainment. How can you make those crucial points? Consider these strategies:

1) Be Memorable: Sounds easy in theory. Of course, it takes discipline and imagination to pull it off. Many times, an audience may only remember a single line. For example, John F. Kennedy is best known for this declaration in his 1961 inaugural address: “And so, my fellow Americans, ask not what your country can do for you; ask what can do for your country.” Technically, the line itself uses contrast to grab attention. More important, it encapsulated the main point of Kennedy’s speech: We must sublimate ourselves and serve to achieve the greater good. So follow Kennedy’s example: Condense your theme into a 15-20 word epigram and build everything around it top-to-bottom.

There are other rhetorical devices that leave an impression. For example, Ronald Reagan referred to America as “a shining city on the hill” in speeches. The image evoked religious heritage, freedom, and promise. And listeners associated those sentiments with Reagan’s message. Conversely, speakers can defy their audience’s expectations to get notice. In the movie Say Anything , the valedictorian undercut the canned optimism of high school graduation speeches with two words: “Go back.” In doing so, she left her audience speechless…for a moment, at least.

Metaphors…Analogies…Surprise…Axioms. They all work. You just need to build up to them…and place them in the best spot (preferably near the end).

2) Have a Structure: Think back on a terrible speech. What caused you to lose interest? Chances are, the speaker veered off a logical path. Years ago, our CEO spoke at our national meeting. He started, promisingly enough, by outlining the roots of the 2008 financial collapse. Halfway through those bullet points, he jumped to emerging markets in Vietnam and Brazil. Then, he drifted off to 19th century economic theory. By the time he closed, our CEO had made two points: He needed ADD medication – and a professional speechwriter!

Audiences expect two things from a speaker: A path and a destination. They want to know where you’re going and why. So set the expectation near your opening on what you’ll be covering. As you write and revise, focus on structuring and simplifying. Remove anything that’s extraneous, contradictory, or confusing. Remember: If it doesn’t help you get your core message across, drop it.

3) Don’t Waste the Opening: Too often, speakers squander the time when their audience is most receptive: The opening. Sure, speakers have people to thank. Some probably need time to get comfortable on stage. In the meantime, the audience silently suffers.

When you write, come out swinging. Share a shocking fact or statistic. Tell a humorous anecdote related to your big idea. Open with a question – and have your audience raise their hands. Get your listeners engaged early. And keep the preliminaries short. You’re already losing audience members every minute you talk. Capitalize on the goodwill and momentum you’ll enjoy in your earliest moments on stage.

4) Strike the Right Tone: Who is my audience? Why are they here? And what do they want? Those are questions you must answer before you even touch the keyboard. Writing a speech involves meeting the expectations of others, whether it’s to inform, motivate, entertain, or even challenge. To do this, you must adopt the right tone.

Look at your message. Does it fit with the spirit of the event? Will it draw out the best in people? Here’s a bit of advice: If you’re speaking in a professional setting, focus on being upbeat and uplifting. There’s less risk. Poet Maya Angelou once noted, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Even if your audience forgets everything you said, consider your speech a success if they leave with a smile and a greater sense of hope and purpose. That’s a message in itself. And it’s one they’ll share.

5) Humanize Yourself: You and your message are one-and-the-same. If your audience doesn’t buy into you, they’ll resist your message too. It’s that simple. No doubt, your body language and delivery will leave the biggest impression. Still, there are ways you can use words to connect.

Crack a one liner about your butterflies; everyone can relate to being nervous about public speaking. Share a story about yourself, provided it relates to (or transitions to) your points. Throw in references to your family, to reflect you’re trustworthy. And write like you’re having a casual conversation with a friend. You’re not preaching or selling. You’re just being you. On stage, you can be you at your best .

6) Repeat Yourself: We’ve all been there. When someone is speaking, we’ll drift off to a Caribbean beach or the Autobahn. Or, we’ll find ourselves lost and flustered when we can’t grasp a concept. Once you’ve fallen behind, it’s nearly impossible to pay attention. What’s the point?

In writing a speech, repetition is the key to leaving an impression. Hammer home key words, phrases, and themes. Always be looking for places to tie back and reinforce earlier points. And repeat critical points as if they were a musical refrain.

As a teenager, my coach continuously reminded us that “nothing good happens after midnight.” He’d lecture us on the dangers of partying, fighting, peer pressure, and quitting. After a while, my teammates and I just rolled our eyes. Eventually, we encountered those temptations. When I’d consider giving in, coach would growl “Schmitty” disapprovingly in my head. Despite my resistance, coach had found a way to get me to college unscathed. He simply repeated his message over-and-over until it stuck.

Some audience members may get annoyed when you repeat yourself. But don’t worry how they feel today. Concern yourself with this question: What will they remember six months from now?

7) Use Transitions: Sometimes, audiences won’t recognize what’s important. That’s why you use transitional phrases to signal intent. For example, take a rhetorical question like “What does this mean” – and follow it with a pause. Silence gets attention – and this tactic creates anticipation (along with awakening those who’ve drifted off). Similarly, a phrase like “So here’s the lesson” also captures an audience’s interest. It alerts them that something important is about to be shared. Even if they weren’t paying attention before, they can tune in now and catch up.

8) Include Theatrics: During his workshops, Dr. Stephen Covey would fill a glass bowl nearly full with sand. From there, he’d ask a volunteer to place rocks into the bowl. In the exercise, rocks represented essentials like family, job, worship, and exercise, while the bowl signified the volunteer’s time and energy. It never failed: The volunteer couldn’t fit every rock in the bowl. The sand – which embodied day-to-day activities like transporting children, shopping, or reading – took up too much space. Something had to be cut. Usually, it was something essential.

Covey would then encourage his volunteer to consider another option: Start with placing a rock in the bowl, adding some sand, and then alternating rocks and sand until the bowl was full. Like magic, there was suddenly enough space for both, as the sand gradually filled any gaps between the rocks. The message: Maintain balance. Never lose sight of the essentials as you tend to the day-to-day (and vice versa).

Of course, Covey could’ve made his point verbally and moved on. Instead, he illustrated it with household items in a way his audience wouldn’t soon forget. If you have a smaller audience (or a video screen), consider incorporating visuals. Keep the props, storyline, and lesson simple. When you’re done, leave everything out to symbolize your point to your audience. Whatever you do, don’t play it safe. If you do, your speech will be forgotten in no time.

9) End Strong: In 2004, I attended a Direct Marketing Association (DMA) conference. I don’t recall much about our keynote speaker, except that he was tall and southern. I can’t even remember what his address was about. But I’ll never forget the story he used to close his speech.

The speaker was a friend of Jerry Richardson, owner of the NFL’s Carolina Panthers. A few years earlier, the Panthers had drafted a fiery wide receiver named Steve Smith. While Smith excelled on the field, he was a nightmare in the locker room. Eventually, Smith was arrested for assaulting a teammate during film study.

Already reeling from bad publicity from other player incidents, Richardson was pressured to cut Smith. But he chose a different path. Richardson vowed to spend more time with Smith. He decided that Smith would be better served with guidance and caring than further punishment. Eventually, Richardson’s patience paid off. Smith became the Panthers’ all-time leading receiver – and scored a touchdown in their only Super Bowl appearance. In fact, Smith still plays for the Panthers to this day.

If the speaker intended to remind me how powerful that personal attention and forgiveness could be, he succeeded in spades. Fact is, your close is what your audience will remember. So recap your biggest takeaway. Tie everything together. Share a success story. Make a call to action. Don’t hold anything back. Your ending is what audience will ultimately talk about when they head out the door.

10) Keep it Short: What is the worst sin of public speaking? It’s trying to do too much! Your audience’s attention will naturally wane after a few minutes. They have other places to be – and don’t want to be held hostage. And the longer you stay on stage, the more likely you are to stray and make mistakes. So make your points and sit down. Never forget: This is their time, not yours.

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My Breakdown of Effective Speech Writing

Kevin Abdulrahman

I write a lot of speeches, and over time I’ve developed a system that allows me to write speeches that are to the point as well as effective. But if you’re not as experienced at writing speeches, it can be difficult. In some ways, effective speech writing is actually harder than giving the speech. It requires a lot of research and an understanding of the audience, and of good speaking practices.

When you write a lot of speeches like I do, or if you just want to write one great speech, it’s important to have a clear procedure. Otherwise you’ll probably find yourself procrastinating , or writing a speech that ends up tangled and incoherent. That’s why I’m sharing this speech writing breakdown, in the hopes that it will help you create brilliant speeches without all the angst and trouble.

Get the Structure Right First

Have you ever had the displeasure of listening to a long rambling speech that veered into so many tangents that it left you feeling confused? Unfortunately, I’m sure most of us have had this experience, and it’s not something you would want to copy. You can avoid this by using effective speech writing procedures that keep you on track and focused.

To avoid this make sure you plan out your speech structure before doing anything else. Understand the overall message you want to convey and what you want your audience to take away from the experience. You should also plan out the length of the speech, and the order of its major points. This stage may seem a little boring, but that doesn’t mean your speech will be boring. Some of the most natural and organic sounding speeches are also the most structured, and it’s the planning that makes them sound that way.

Aim for the Heart and the Head

Humans are emotional creatures and we enjoy connecting and empathizing with others. And if you want to connect with your audience, you must inject some emotion into your speech. Only then will it resonate with your audience. Maya Angelou said this best when she stated that: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

To inject emotion into your speech, try the following suggestions:

• Talk about how you felt when witnessing an event or experiencing something.
• Ask your audience to imagine how they would feel if they experienced a specific event.

This doesn’t mean that you can neglect the logical, rational parts of your speech of course. But it’s much easier for a speech writer to forget about the emotional side than the rational side of their writing. And the emotional aspects of your speech will be the impetus for connection. So don’t leave this part up to chance; include it at the very beginning of your process and do a check on a regular basis to make sure it keeps its heart.

Write the End First

No matter how good your speech is, your audience won’t remember all of it. That’s why every great speech has a few main takeaways that the speaker wants the audience to take home with them.

So what are the takeaways of your speech? Write that out after your structure is done and then work backwards from there. By starting out with the powerful conclusions that you want your audience to take away it will be easier for you to write the relevant supporting points.It will also help to keep the body of your speech concise and to the point, which is an important element of effective speech writing.

Open With Power

While you should start out with the conclusion, that doesn’t mean you can ignore the opener. The opening of a speech is when you should hook your audience’s attention. If you miss this window, you might never be able to grab their focus.

Think about ways that you can get your audience’s attention immediately. Here’s one example of how celebrity chef and public health advocate Jamie Oliver began his TED Talk:

“Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead, through the food that they eat.”

In one simple line, he demonstrated the scale of the problem using concrete numbers. And yet it wasn’t with a recitation of dry facts. By presenting the statistics in agreement with the length of his speech, and using evocative language, he crafted a truly powerful opener that included both rational and emotional elements.

Keep It Short and Simple

Too often speech writers try to do too much in the space of a few minutes. They try to include as many points as possible when it’s usually best to keep a speech to three main points or fewer. They try to use sophisticated words where simpler ones would work. The end result is a wordy and rambling speech that is hard to sit through and even harder to remember. This is not effective speech writing.

The purpose of a speech is not to impress your audience with your command of the language or your mastery of the facts. In fact, if you try to do this, you will just end up alienating your audience. You should always write your speeches with your audience in mind. This means focusing on what you want to give them and what you want them to learn from you. It also means working to keep your audience interested in what you’re saying. This is a difficult juggling act, but it’s one of the most important elements of writing an effective speech that actually adds value to your audience’s life.

Write the Way You Talk

Writing an essay is very different to writing a speech. Don’t confuse the two, there is a marked difference between writing for the ear and writing for the eyes. An essay that is easy to read doesn’t necessarily translate into a great speech. That’s because a speech needs to be more personal and relies on other elements such as body language and voice to convey the entire meaning.

What this means is that you need to use shorter sentences and shorter words in a speech. You also have to avoid awkward transitions that would work well in an essay, but might make you fumble when speaking. To help you check for this problem, read your speech out loud as you write it. You might be surprised at how different it sounds aloud to how it sounds in your head. Eventually, with enough practice, you’ll be able to read it in your head exactly as it would sound out loud. Being able to do this is a sign that your effective speech writing skills are developing well.

Write Your Speech Like a Conversation

A great speech feels personal, as if the speaker is talking to each member of the audience individually despite the other people in the room. Former President Bill Clinton was well known for being able to generate this affect; his presence and charisma were such that everybody in the room felt that he was speaking directly to them.This is one of the many benefits of effective speech writing.

But you cannot rely on onstage presence and charisma alone to create such an effect. It begins with the actual speech writing itself. When you write a speech, picture one person, an idealized audience member, so to speak and then write what you want to say to them. Your speech will come across as more personal and natural.

Use Visual Language

Humans are visual creatures. We think easily in images, translating complex meanings from the simplest pictures. Visual language can also convey emotion extremely effectively, and give your audience a much clearer understanding of your points. That’s why the ability to communicate visually can be such a powerful tool for a speaker.

Visual language is vivid, descriptive language that is strongly connected to visual images. For instance, ‘walked’ is visual, but you can also use ‘strolled’ or ‘ambled’ to be more specific, and create a much clearer image of the scene. When writing your speech, you need to carefully choose your words so they precisely fit the scene and imagery you are trying to create for your audience.

For a great example of this, read some of the speeches of one of the most famous presidents in American history, Abraham Lincoln . Lincoln was a powerful orator who often used words such as ‘perish’, ‘conceived’, and ‘brought forth’ to evoke imagery of birth, life, and death. His speeches stirred the masses, and inspired a nation. Learn from these types of examples when crafting your speeches.

The Number One Thing You Can Take Away From This

Just like anything in life, preparation is key to giving great speeches. And the first and most important part of giving a good speech is effective speech writing. Remember that just because you’re a good writer, doesn’t necessarily mean you will be a good speech writer. But by using the procedure above, and of course practicing, I have no doubt that you’ll soon be crafting some amazing and powerful speeches.

Written by Kevin Abdulrahman

I publish articles on topics like life lessons, entrepreneurship, happiness, creativity, productivity and more. kevinabdulrahman.org/subscribe

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10 Tips for Improving Your Public Speaking Skills

Few are immune to the fear of public speaking. Marjorie North offers 10 tips for speakers to calm the nerves and deliverable memorable orations.

Marjorie North

Snakes? Fine. Flying? No problem. Public speaking? Yikes! Just thinking about public speaking — routinely described as one of the greatest (and most common) fears — can make your palms sweat. But there are many ways to tackle this anxiety and learn to deliver a memorable speech.

In part one of this series,  Mastering the Basics of Communication , I shared strategies to improve how you communicate. In part two, How to Communicate More Effectively in the Workplace , I examined how to apply these techniques as you interact with colleagues and supervisors in the workplace. For the third and final part of this series, I’m providing you with public speaking tips that will help reduce your anxiety, dispel myths, and improve your performance.

Here Are My 10 Tips for Public Speaking:

1. nervousness is normal. practice and prepare.

All people feel some physiological reactions like pounding hearts and trembling hands. Do not associate these feelings with the sense that you will perform poorly or make a fool of yourself. Some nerves are good. The adrenaline rush that makes you sweat also makes you more alert and ready to give your best performance.

The best way to overcome anxiety is to prepare, prepare, and prepare some more. Take the time to go over your notes several times. Once you have become comfortable with the material, practice — a lot. Videotape yourself, or get a friend to critique your performance.

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2. Know Your Audience. Your Speech Is About Them, Not You.

Before you begin to craft your message, consider who the message is intended for. Learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.

3. Organize Your Material in the Most Effective Manner to Attain Your Purpose.

Create the framework for your speech. Write down the topic, general purpose, specific purpose, central idea, and main points. Make sure to grab the audience’s attention in the first 30 seconds.

4. Watch for Feedback and Adapt to It.

Keep the focus on the audience. Gauge their reactions, adjust your message, and stay flexible. Delivering a canned speech will guarantee that you lose the attention of or confuse even the most devoted listeners.

5. Let Your Personality Come Through.

Be yourself, don’t become a talking head — in any type of communication. You will establish better credibility if your personality shines through, and your audience will trust what you have to say if they can see you as a real person.

6. Use Humor, Tell Stories, and Use Effective Language.

Inject a funny anecdote in your presentation, and you will certainly grab your audience’s attention. Audiences generally like a personal touch in a speech. A story can provide that.

7. Don’t Read Unless You Have to. Work from an Outline.

Reading from a script or slide fractures the interpersonal connection. By maintaining eye contact with the audience, you keep the focus on yourself and your message. A brief outline can serve to jog your memory and keep you on task.

8. Use Your Voice and Hands Effectively. Omit Nervous Gestures.

Nonverbal communication carries most of the message. Good delivery does not call attention to itself, but instead conveys the speaker’s ideas clearly and without distraction.

9. Grab Attention at the Beginning, and Close with a Dynamic End.

Do you enjoy hearing a speech start with “Today I’m going to talk to you about X”? Most people don’t. Instead, use a startling statistic, an interesting anecdote, or concise quotation. Conclude your speech with a summary and a strong statement that your audience is sure to remember.

10. Use Audiovisual Aids Wisely.

Too many can break the direct connection to the audience, so use them sparingly. They should enhance or clarify your content, or capture and maintain your audience’s attention.

Practice Does Not Make Perfect

Good communication is never perfect, and nobody expects you to be perfect. However, putting in the requisite time to prepare will help you deliver a better speech. You may not be able to shake your nerves entirely, but you can learn to minimize them.

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About the Author

North is a consultant for political candidates, physicians, and lawyers, and runs a private practice specializing in public speaking, and executive communication skills. Previously, she was the clinical director in the department of speech and language pathology and audiology at Northeastern University.

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Home > Blog > Tips for Online Students > Why Is Public Speaking Important? Because It’s Useful

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Why Is Public Speaking Important? Because It’s Useful

Updated: June 19, 2024

Published: February 9, 2020

Why is public speaking important? The reason is that everyone encounters a situation where public speaking skills are necessary. It could be at work, school, or in your personal life. Whether you are looking for tips on conquering stage fright, looking to improve your public speaking skills, or trying to motivate others on the importance of public speaking, we have all the info you need here. Find out all the benefits of public speaking below.

Public Speaking Definition

According to Merriam-Webster , public speaking is “the act or process of making speeches in public,” or “the art of effective oral communication with others.”

Everyday Public Speaking

Public speaking for the everyday person is still extremely important. Public speaking has many benefits in everyday life and can be grouped into the following categories:

1. Informative Speaking:

This type of speaking is the most common and happens to most people daily. It involves speaking in order to inform others, or get information out. This can be academic or professional knowledge, but can also be to report your progress on a project, or tell someone how to use something.

2. Persuasive Speaking:

Public speaking will often be in order to persuade others. This can be in a debate or formal speech, but can also be minor persuasions such as going to a place you choose for lunch. Persuasive public speaking is a very valuable skill to have.

3. Entertaining Speaking:

Public speaking for entertainment is used for award ceremonies, wedding speeches, comedy sketches, poetry reading, and much more. The purpose of this type of public speaking is to entertain the audience, instead of merely informing.

Why is Public Speaking Important?

Photo from  pexels, 1. win over your crowd.

No matter the crowd in front of you — whether at a social gathering, business meeting or large audience at a conference — being able to speak publicly is a very important asset. With public speaking skills and experience, speakers are able to captivate the interest of their listeners and keep them interested in order to deliver the message.

2. Motivate Others

Public speakers motivate their listeners to make a change. It could be to stop or start something, try something new, or reach their goals. Public speaking is important because the speaker can motivate others to go in the direction they wish, and the speaker can motivate others to be their best selves.

3. Inform People

When you have information to share, you don’t want it to be portrayed in a boring way. You want people to listen! This is done with public speaking skills. Inform people about something that matters by using great public skills and they will be sure to listen and be more likely to understand the information.

Benefits of Public Speaking In Your Life

Photo by  christina morillo  from  pexels, career benefits.

If you’re currently working in sales, the benefits of public speaking are many. You can reach for higher sales goals, get more customers and make more sales with public speaking skills.

2. Career advancement:

When you are a good public speaker, you will be more comfortable in interviews , be better able to sway others in your favor, and convince your boss to give you a promotion.

3. Stand out in the workforce:

Most will avoid speaking up and putting themselves in the spotlight at work, but with public speaking skills you have the confidence to do so!

4. Bring people together:

Within your company or on your team, public speaking is a way to bring workers together. When many people feel confident in public speaking, workers will speak their mind and collaborate better together.

5. Become a thought leader:

A thought leader is someone that people go to for ideas, consult on problems, and more. Being a good public speaker makes you that person and will get you ahead in your job when people know they can come to you.

Make New Social Connections

1. Find supporters:

When you practice public speaking, you are championing for others or a cause, and you will find a tribe of supporters to surround yourself with. These will be people who are like-minded or who share your values.

2. Get comfortable in social settings:

Public speaking allows you to relax in a group situation or when the spotlight is on you. This will make you more comfortable around people and easier to make connections.

3. Increase your professional network :

As you speak in more public settings such as work events and conferences, you will undoubtedly meet other speakers in your field, as well as audience members who are interested in what you have to say.

Developing Leadership Skills

If you want to do well and get ahead in school or your career, leadership is part of the equation. As a leader, you will have many public speaking opportunities.

1. Good speaker = good leader:

Most of the great leaders in human history were also great public speakers.

2. Good leader = opportunities:

As a good leader, you will be given more opportunities in social settings, your career, and other aspects of life.

Personal Benefits of Public Speaking

Photo by  startup stock photos  from  pexels, 1. boost confidence.

Public speaking repeatedly is a great boost of self confidence. Every time you speak, you gain a bit more confidence as you see your ideas and yourself were well-received by your audience.

2. Personal Satisfaction

Being able to speak in front of a crowd is a huge accomplishment. The first time can be very nerve-wracking, but coming out on the other end of the speech is a huge win! After the first time, you will keep getting better and better at public speaking and will get great personal satisfaction from this skill.

3. Critical Thinking

When preparing and conducting a speech, you also increase your critical thinking skills by working through problems, imagining positive and negative consequences, and finding solutions.

4. Improve Communication Skills

When you practice public speaking, you are practicing both verbal and nonverbal skills — and both will improve. The more you speak out, the better you get at communication . Public speakers are better overall communicators in all facets of life.

5. Learn to Argue

Presenting an argument in a formal setting will help you in informal settings as well. Public speaking helps you form better arguments, and you can increase your arguing skills even more through public speaking by engaging in Q&A with your audience.

6. Be a Better Listener

Attending conferences as a speaker means you will also listen to other speakers. As you listen to other speakers, you will have a greater appreciation and understanding of their material and craft, as a speaker yourself.

Public Speaking Helps You Drive Change

Photo by  denniz futalan  from  pexels.

Public speaking is one of the most effective ways to get your message across. With public speaking, you can influence the world around you. If you see something that needs to change, use public speaking to change it!

• Make the difference:

Every public speaking opportunity you come across is a time to spread you influence for the greater good.

• Reach people fast:

Instead of waiting for your message to spread by word of mouth, social media , or print media, put it in front of a huge audience and you’ll instantly inspire many.

• Your message comes to life:

Written information is useful in some cases, but when you really want to make a difference in the world, you need to campaign for your cause and the best way to do so is to get it to come to life with public speaking.

How to Get Better at Public Speaking

Writing the speech.

1. Be prepared:

When you are comfortable, you are confident. Write a good speech that makes sense to you and that you are prepared to deliver.

2. Research the topic:

When you have thoroughly researched the topic, you will feel more confident when writing and delivering the speech.

3. Outline or write it out?

When you write out an entire speech, it will be easier to memorize as it can be stored word for word in your memory. The downside is that it could sound robotic and you risk reading it straight from the page. When you write an outline for a speech, it may sound more natural and you can glance at your outline as you. However, it is more difficult to rehearse and some people feel less confident with only an outline in front of them. It all depends on what you prefer.

Overcoming Your Stage Fright

Photo by  mentatdgt  from  pexels.

Fear of public speaking is a common one, but it can be overcome. Use these tips to help you overcome the fear:

1. Read your speech out loud:

Even if it’s just to yourself, reading it aloud will help you work out any hiccups and have you feeling confident with your voice.

2. Practice in front of a group:

Don’t just practice in the mirror or with a friend. To get over a fear of speaking in front of a crowd, try to practice in front of a small group first.

3. Should you picture the crowd in underwear?

The answer is, probably not. Even though this is common advice to get you to relax, it can be distracting. The best thing to do is to make eye contact, but if that starts to make you nervous, pretend the crowd is not there and just look straight ahead.

4. Pump yourself up:

Whatever gets you going before a test or a game, the same applies here. Listen to your favorite music on the way, or go for a run in the morning.

5. Use the power of knowledge:

When you know both your speech and your topic inside and out, completely by heart, you will have the confidence to focus on delivery and staying relaxed in front of others.

Things To Remember As You’re Giving The Speech

1. eye contact:.

Know your speech well so that you can maintain eye contact with the audience. This is important to engage them and make yourself more personable.

2. Move your view:

Make sure to move your eye contact around the room. Slightly shift your body or head at times towards a new direction if the crowd is large.

3. Talk, don’t read:

Try to talk to your audience as if you are inviting them into your thoughts. Do not read your speech word for word off the paper.

4. Your voice is a tool:

And people need to hear it! Make sure you are speaking loud enough so that you are heard.

5. Body language:

This is another important tool for public speakers. Try recording yourself so you are aware of your body language and fix any fidgets you find on the recording.

When you are good at it and practice often, the benefits of public speaking are many. Being an excellent public speaker is important for your career, social life, personal development , and for making a change in the world.

Each time you speak, you get better and better. So get out there and make your voice heard!

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Speech Writing

• Updated on  
• Jan 16, 2024

The power of good, inspiring, motivating, and thought-provoking speeches can never be overlooked. If we retrospect, a good speech has not only won people’s hearts but also has been a verbal tool to conquer nations. For centuries, many leaders have used this instrument to charm audiences with their powerful speeches. Apart from vocalizing your speech perfectly, the words you choose in a speech carry immense weight, and practising speech writing begins with our school life. Speech writing is an important part of the English syllabus for Class 12th, Class 11th, and Class 8th to 10th. This blog brings you the Speech Writing format, samples, examples, tips, and tricks!

This Blog Includes:

What is speech writing, speech in english language writing, how do you begin an english-language speech, introduction, how to write a speech, speech writing samples, example of a great speech, english speech topics, practice time.

Must Read: Story Writing Format for Class 9 & 10

Speech writing is the art of using proper grammar and expression to convey a thought or message to a reader. Speech writing isn’t all that distinct from other types of narrative writing. However, students should be aware of certain distinct punctuation and writing style techniques. While writing the ideal speech might be challenging, sticking to the appropriate speech writing structure will ensure that you never fall short.

“There are three things to aim at in public speaking: first, to get into your subject, then to get your subject into yourself, and lastly, to get your subject into the heart of your audience.”- Alexander Gregg

The English language includes eight parts of speech i.e. nouns , pronouns , verbs , adjectives 410 , adverbs , prepositions, conjunctions, and interjections.

• Noun- A noun is a word that describes anything, such as an animal, a person, a place, or an emotion. Nouns are the building blocks for most sentences.
• Pronoun – Pronouns are words that can be used in place of nouns. They are used so that we don’t have to repeat words. This makes our writing and speaking much more natural.
• Verb – A verb is a term that implies activity or ‘doing.’ These are very vital for your children’s grammar studies, as a sentence cannot be complete without a verb.
• Adjective – An adjective is a term that describes something. An adjective is frequently used before a noun to add extra information or description.
• Prepositions- A preposition is a term that expresses the location or timing of something in relation to something else.
• Conjunction- Because every language has its own set of conjunctions, English conjunctions differ from those found in other languages. They’re typically used as a connecting word between two statements, concepts, or ideas.
• Interjections- Interjections are words that are used to describe a strong emotion or a sudden feeling.

Relevant Read: Speech on the Importance of English

The way you start your English speech can set the tone for the remainder of it. This semester, there are a variety of options for you to begin presentations in your classes. For example, try some of these engaging speech in English language starters.

• Rhetorical questions : A rhetorical question is a figure of speech that uses a question to convey a point rather than asking for a response. The answer to a rhetorical question may be clear, yet the questioner asks it to emphasize the point. Rhetorical questions may be a good method for students to start their English speeches. This method of introducing your material might be appealing to the viewers and encourage them to consider how they personally relate to your issue.
• Statistics: When making an instructive or persuasive speech in an English class, statistics can help to strengthen the speaker’s authority and understanding of the subject. To get your point over quickly and create an emotional response, try using an unexpected statistic or fact that will resonate with the audience.
• Set up an imaginary scene: Create an imaginary situation in your audience’s thoughts if you want to persuade them to agree with you with your speech. This method of starting your speech assists each member of the audience in visualizing a fantastic scenario that you wish to see come true.

Relevant Read: Reported Speech Rules With Exercises

Format of Speech Writing

Here is the format of Speech Writing:

• Introduction : Greet the audience, tell them about yourself and further introduce the topic.
• Body : Present the topic in an elaborate way, explaining its key features, pros and cons, if any and the like.
• Conclusion : Summary of your speech, wrap up the topic and leave your audience with a compelling reminder to think about!

Let’s further understand each element of the format of Speech Writing in further detail:

After the greetings, the Introduction has to be attention-getting. Quickly get people’s attention. The goal of a speech is to engage the audience and persuade them to think or act in your favour. The introduction must effectively include: 

• A brief preview of your topic. 
• Define the outlines of your speech. (For example, I’ll be talking about…First..Second…Third)
• Begin with a story, quote, fact, joke, or observation in the room. It shouldn’t be longer than 3-4 lines. (For Example: “Mahatma Gandhi said once…”, or “This topic reminds me of an incident/story…”)

This part is also important because that’s when your audience decides if the speech is worth their time. Keep your introduction factual, interesting, and convincing.

It is the most important part of any speech. You should provide a number of reasons and arguments to convince the audience to agree with you.

Handling objections is an important aspect of speech composition. There is no time for questions or concerns since a speech is a monologue. Any concerns that may occur during the speech will be addressed by a powerful speech. As a result, you’ll be able to respond to questions as they come in from the crowd. To make speech simpler you can prepare a flow chart of the details in a systematic way.

For example: If your speech is about waste management; distribute information and arrange it according to subparagraphs for your reference. It could include:

• What is Waste Management?
• Major techniques used to manage waste
• Advantages of Waste Management  
• Importance of Waste Management 

The conclusion should be something that the audience takes with them. It could be a reminder, a collective call to action, a summary of your speech, or a story. For example: “It is upon us to choose the fate of our home, the earth by choosing to begin waste management at our personal spaces.”

After concluding, add a few lines of gratitude to the audience for their time.

For example: “Thank you for being a wonderful audience and lending me your time. Hope this speech gave you something to take away.”

Practice Your Speech Writing with these English Speech topics for students !

A good speech is well-timed, informative, and thought-provoking. Here are the tips for writing a good school speech:

Speech Sandwich of Public Speaking

The introduction and conclusion must be crisp. People psychologically follow the primacy effect (tendency to remember the first part of the list/speech) and recency effect (tendency to recall the last part of the list/speech). 

Use Concrete Facts

Make sure you thoroughly research your topic. Including facts appeals to the audience and makes your speech stronger. How much waste is managed? Give names of organisations and provide numerical data in one line.

Use Rhetorical Strategies and Humour

Include one or two open-ended or thought-provoking questions.  For Example: “Would we want our future generation to face trouble due to global warming?” Also, make good use of humour and convenient jokes that engages your audience and keeps them listening.

Check Out: Message Writing

Know your Audience and Plan Accordingly

This is essential before writing your speech. To whom is it directed? The categorised audience on the basis of –

• Knowledge of the Topic (familiar or unfamiliar)

Use the information to formulate the speech accordingly, use information that they will understand, and a sentence that they can retain.

Timing Yourself is Important

An important aspect of your speech is to time yourself.  Don’t write a speech that exceeds your word limit. Here’s how can decide the right timing for your speech writing:

• A one-minute speech roughly requires around 130-150 words
• A two-minute speech requires roughly around 250-300 words

Recommended Read: Letter Writing

Speech Writing Examples

Here are some examples to help you understand how to write a good speech. Read these to prepare for your next speech:

Write a speech to be delivered in the school assembly as Rahul/ Rubaina of Delhi Public School emphasises the importance of cleanliness, implying that the level of cleanliness represents the character of its residents. (150-200 words)

“Cleanliness is next to godliness,” said the great John Wesley. Hello, respected principal, instructors, and good friends. Today, I, Rahul/Rubaina, stand in front of you all to emphasise the significance of cleanliness.

Cleanliness is the condition or attribute of being or remaining clean. Everyone must learn about cleaning, hygiene, sanitation, and the different diseases that are produced by unsanitary circumstances. It is essential for physical well-being and the maintenance of a healthy atmosphere at home and at school. A filthy atmosphere invites a large number of mosquitos to grow and spread dangerous diseases. On the other side, poor personal cleanliness causes a variety of skin disorders as well as lowered immunity.

Habits formed at a young age become ingrained in one’s personality. Even if we teach our children to wash their hands before and after meals, brush their teeth and bathe on a regular basis, we are unconcerned about keeping public places clean. On October 2, 2014, the Indian Prime Minister began the “Swachh Bharat” programme to offer sanitation amenities to every family, including toilets, solid and liquid waste disposal systems, village cleanliness, and safe and appropriate drinking water supplies. Teachers and children in schools are actively participating in the ‘Clean India Campaign’ with zeal and excitement.

Good health ensures a healthy mind, which leads to better overall productivity, higher living standards, and economic development. It will improve India’s international standing. As a result, a clean environment is a green environment with fewer illnesses. Thus, cleanliness is defined as a symbol of mental purity.

Thank you very much.

Relevant Read: Speech on Corruption

You are Sahil/Sanya, the school’s Head Girl/Head Boy. You are greatly troubled by the increasing instances of aggressive behaviour among your students. You decide to speak about it during the morning assembly. Create a speech about “School Discipline.” (150 – 200 words)

INDISCIPLINE IN SCHOOLS,

It has been reported that the frequency of fights and incidences of bullying in our school has increased dramatically in the previous several months. Good morning to everyone present. Today, I, Sahil/Sanya, your head boy/girl, am here to shed light on the serious topic of “Increased Indiscipline in Schools.”

It has come to light that instructor disobedience, bullying, confrontations with students, truancy, and insults are becoming more widespread. Furthermore, there have been reports of parents noticing a shift in their children’s attitudes. As a result, many children are suffering emotionally, psychologically, and physically. The impact of this mindset on children at a young age is devastating and irreversible.

Not to mention the harm done to the school’s property. Theft of chalk, scribbling on desks, walls and lavatory doors, destruction of CCTV cameras and so forth. We are merely depriving ourselves of the comforts granted to us by doing so.

Following numerous meetings, it was determined that the main reasons for the problem were a lack of sufficient guidance, excessive use of social media, and peer pressure. The council is working to make things better. Everyone is required to take life skills classes. Counselling, motivating, and instilling friendly ideals will be part of the curriculum. Seminars for parents and students will be held on a regular basis.

A counsellor is being made available to help you all discuss your sentiments, grudges, and personal problems. We are doing everything we can and expect you to do the same.

So, let us work together to create an environment in which we encourage, motivate, assist, and be nice to one another because we are good and civilised humans capable of a great deal of love.

Relevant Read: How to Write a Speech on Discipline?

The current increase in incidences of violent student misbehaviour is cause for alarm for everyone. Students who learn how to manage their anger can help to alleviate the situation. Write a 150-200-word speech about the topic to be delivered at the school’s morning assembly. (10)

HOW TO CONTROL ANGER

Honourable Principal, Respected Teachers, and Dear Friends, I’d like to share a few “Ways to Manage Anger” with you today.

The growing intolerance among the younger generation, which is resulting in violence against teachers, is cause for severe concern. The guru-shishya parampara is losing its lustre. Aggressive behaviour in students can be provoked by a variety of factors, including self-defence, stressful circumstance, over-stimulation, or a lack of adult supervision.

It has become imperative to address the situation. Life skills workshops will be included in the curriculum. Teachers should be trained to deal with such stubborn and confrontational behaviours. Meditation and deep breathing are very beneficial and should be practised every morning. Students should be taught to count to ten before reacting angrily. Sessions on anger control and its importance must also be held.

Remember that Anger is one letter away from danger. It becomes much more crucial to be able to control one’s rage. It’s never too late to start, as a wise man once said.

“Every minute you stay angry, you lose sixty seconds of peace of mind.”

Relevant Read: English Speech Topics for Students

Martin Luther King Jr’s ‘I Have A Dream’ is one of his most famous speeches. Its impact has lasted through generations. The speech is written by utilising the techniques above. Here are some examples:

“still sadly crippled by the manacles of segregation and the chains of discrimination” – emotive Language

“In a sense, we’ve come to our nation’s capital to cash a check” – personalising the speech

“to stand up for freedom together” – a call to action.

Importantly, this is an example of how the listener comes first while drafting a speech. The language chosen appeals to a specific sort of audience and was widely utilised in 1963 when the speech was delivered.

• The Best Day of My Life
• Social Media: Bane or Boon?
• Pros and Cons of Online Learning
• Benefits of Yoga
• If I had a Superpower
• I wish I were ______
• Environment Conservation
• Women Should Rule the World!
• The Best Lesson I Have Learned
• Paperbacks vs E-books
• How to Tackle a Bad Habit?
• My Favorite Pastime/Hobby
• Understanding Feminism
• Fear of Missing Out (FOMO): Is it real or not?
• Importance of Reading
• Importance of Books in Our Life
• My Favorite Fictional Character
• Introverts vs Extroverts
• Lessons to Learn from Sports
• Beauty is in the eye of the beholder

Also Read: How to Ace IELTS Writing Section?

Ans. Speech writing is the process of communicating a notion or message to a reader by employing proper punctuation and expression. Speech writing is similar to other types of narrative writing. However, students should be aware of some different punctuation and writing structure techniques.

Ans. Before beginning with the speech, choose an important topic. Create an outline; rehearse your speech, and adjust the outline based on comments from the rehearsal. This five-step strategy for speech planning serves as the foundation for both lessons and learning activities.

Ans. Writing down a speech is vital since it helps you better comprehend the issue, organises your thoughts, prevents errors in your speech, allows you to get more comfortable with it, and improves its overall quality.

Speech writing and public speaking are effective and influential. Hope this blog helped you know the various tips for writing the speech people would want to hear. If you need help in making the right career choices at any phase of your academic and professional journey, our Leverage Edu experts are here to guide you. Sign up for a free session now!

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What are the 10 Principles or Characteristics of Speech Writing with Examples?

Back to: Pedagogy of English- Unit 5

Definition of Speech

According to Oxford Dictionary , “ A speech is a formal talk that a person gives to an audience.”

Speech is one of the major medium of oral communication. We find different speeches in different situations but good speeches are not always found. A good speech is really enjoyable and informative. But it is very tough to deliver a speech that can entertain the audience. A good speech has many characteristics.

Speech is an oral presentation of information or delivery of messages through the use of words of spoken words delivered in front of or to an audience who have gathered in a seminar, meeting, conference, or some other event. It is a form of oral communication which is the oldest method and also the most effective method of communication. Speech is considered to be one of the most effective ways of delivering a message in any event. A speaker can present his thoughts and opinions on various matters to a large group of audience through his or her speech. Due to its efficacy, it is widely used around the world. Be it for social purposes or religious purposes, a speech can come in handy for several kinds of events. 

Characteristics of Speech Writing

The 10 principles and characteristics of speech writing are as follows: 

(1) Clarity

The voice of the speaker should be clear, tone should vary and pitch should be pleasant. The ideas, emotions and arguments should come straight from the heart so that audience can grasp it easily. It should register with the listeners and vibrate with their feelings and thoughts. A speech is considered to be effective when it is clear and concise. The information presented in the speech should be comprehensible to the present audience and the speech should be delivered by the speaker in a fluent and eloquent manner. 

(2) Informal, personal and conversational

A good speech should be like a conversation between two good friends – personal, informal and sincere. There should be a rapport between the speaker and the audience.

(3) Concrete, vivid and imagery

A speech should help build a picture that is easy to visualize and easier to comprehend. It should be furbished by concrete examples that grasp the imagination of the listeners.

(4) Time period 

It is very difficult to hold the attention of the listeners for more than 15 to 20 minutes. A good speaker should be able to convey his complete message in that period. He should come straight to the point and say what he wants by bringing three or four points to their attention.

(5) Interesting, jovial and humorous:

A speaker wins or loses the battle in the first two or three minutes. If the speaker has impressed the audience with his opening remarks, he is well on your way to winning a space in their heart. And that is the target. It has to be a heart to heart dialogue. Lace it with short humorous anecdotes – laughter lubricates learning!

Anecdotes should be short, appropriate and in good taste. Quotations, proverbs and idioms should be like arrows piercing directly in to the heart of the audience. Experienced speakers learn to master the art of reciting these statements, giving a long pause after it has been stated to let it sink in with the audience.

(6) Listener-oriented:

Audience is your customer. It is your business to know their needs and wants, their desires and their expectations. Speaker has to be very sensitive to the body language of their audience and modify the speech to fine tune with them. If the message has to gel well with the audience, speakers‟ antenna should pick up the cues from the body language of the listeners.

(7) Dynamic

Dynamism is an important quality of a good speech. There must e variation in style, tone, voice, approach depending on the situation and timing otherwise audience will lose their attention and will suffer form monotonous presentation.

(8) Free From Error  

A good speech is always free from error. Error in speech can make the audience confused and loose the personality of the speaker.

(9) Authentic

The facts and figure presented in a speech must be authentic and true. False statement or information misleads the audience and hamper the acceptability of speech.

( 10) Well Organized

A good speech is always well organised and well arranged. The pats or points of a speech should be organized in logical sequence to attract and retain h attention of the audience.

(11)  Use rhetorical questions

Rhetorical questions are a great way to engage your audience and make them think. By asking a question that does not require an answer, you can encourage your audience to reflect on your message and consider its implications.

(12) Use inclusive language

Inclusive language is a language that avoids stereotypes or discriminatory terms and includes everyone. Inclusive language is essential when delivering a speech, as it shows respect for your audience and makes them feel valued.

(13) Practice, practice, practice

Finally, one of the most important characteristics of speech writing is practice. Practice delivering your speech in front of a mirror or with friends or family. This will help you refine your delivery and ensure you are comfortable and confident when delivering your speech.

(14) Conciseness

Along with being clear, the message presented through the speech should also be concise so that the speech does not get tedious and does not get boring. 

(15) Definiteness

The subject matter presented through the speech should be relevant and definite to the present audience. 

(16) Interesting

Apart from being clear and concise, there is also a need for the speech to have an element of interest. This interest should not be limited to the subject matter but rather, the speech itself should be delivered in an engaging and interesting manner. 

(17) Audience-centered

The message of the speech should be centered more around the audience rather than the speaker himself or herself. 

(18) Speak Slowly

If the speaker speaks too fast, the listeners may lose track of the information being presented and hence, one must speak slowly but not too slowly so asn to put the listeners to sleep. 

(19) Unbiased

The information presented in the speech should not be biased and it should be presented from a neutral point of view. 

(20) Body Gestures

One should also maintain a proper posture and use appropriate body gestures to deliver the speech. 

(21) Ensure Participation Of Audience

Asking questions to the listeners or the audience and involving them is necessary. 

(22) Free From Emotions

The speaker should not dwell too much on his or her emotions to ensure that the speech can be delivered in an effective manner. 

These are the various characteristics and principles of effective speech writing. Speech writing is a complex but rewarding skill that requires careful consideration of your purpose, audience, language, and delivery. Following these ten characteristics, you can write a powerful and effective speech that will engage your audience and leave a lasting impression. Remember, practice makes perfect, so don’t be afraid to rehearse your speech until you are confident and comfortable with your delivery.

Frequently Asked Questions (FAQs)

1.What is speech?

2.What are the characteristics of good speech?

3.According to Author what is defination of speech?

4.Why practice is important in speech?

5.How to write good speech?

• Junior Cert
• Elizabeth Bishop
• Emily Dickinson
• Seamus Heaney
• Thomas Kinsella
• Derek Mahon
• All 2014 guides on CD
• Sylvia Plath
• Eavan Boland (LC 2012)
• Patrick Kavanagh (LC 2012)
• Adrienne Rich (LC 2013)
• Gerard Manley Hopkins (LC 2013)
• Cancelled Order
• Thank You for your order

Features of Effective Speech-Writing

For Danielle and all my wonderful fifth years, as requested. Should help you with your comprehension question “ Identify and comment on four features of effective speech writing “! Remember to

• Identify the technique – include quotes / examples
• Comment on the effect of this technique on you – how it makes you feel, what image it creates in your mind, what it makes you think, how it changes your perception and gives you a new way of looking at the issue.
• Welcome the audience
• Introduce yourself (unless you’re really really famous!)
• Use informal language & slang (depends on context / audience)
• Involve the audience (personal pronouns / ask questions / interactive)
• Mention celebrities & cartoon characters
• Include pauses & gestures
• Facts & statistics
• Varied sentence length
• Personal Anecdotes
• Strong opinions expressed – backed up with relevant and logical examples.
• Rhetorical Questions
• Repetition of key phrases (or plant and pay-off)
• Proper nouns
• Urgent references to time
• Emotive language / Sensationalism / Dramatics
• Vivid feckin imagery!
• Thank the audience at the end.

If you want a more detailed discussion of the general effect of individual techniques, look here but remember, when you discuss the effectiveness of a technique in a text, you MUST make your answer zoom in on how the technique works in this SPECIFIC EXAMPLE, not in general.

10 responses to “ Features of Effective Speech-Writing ”

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How to Write and Deliver an Encouragement Speech: 13 Practical Tips

• The Speaker Lab
• August 18, 2024

Table of Contents

Creating an encouragement speech that resonates and motivates requires more than just a message. It demands an understanding of your audience, the right tone, and impactful delivery.

This post will guide you through crafting speeches that not only uplift but also connect on a personal level. You’ll learn how to weave storytelling into your narrative for greater relatability, choose words that empower, and employ techniques to emotionally engage with listeners. Additionally, we dive into the significance of body language in enhancing your speech’s effectiveness.

We also offer strategies for tailoring your message across different contexts and overcoming common hurdles such as nervousness or lack of engagement. Finally, we stress the importance of feedback in refining your approach to ensure every word counts towards uplifting others.

Crafting Your Encouragement Speech

It’s not just about what you say but how you say it. When it comes to giving an encouragement speech, it’s important to know how to do both.

The Power of Storytelling in Encouragement Speeches

Stories are the heart and soul of any encouragement speech. They transform abstract concepts into relatable experiences. Think back to a time when someone’s personal anecdote lifted your spirits or motivated you to push through a challenge. That’s the power you want to harness. By weaving in stories from your own life or those around you, you create a connection with your audience that facts alone cannot achieve.

To make storytelling effective, focus on moments of overcoming obstacles or achieving something against the odds. Narratives like these illustrate resilience and possibility.

Language and Word Choice

The words we choose can build up or tear down. In crafting your encouragement speech, opt for language that empowers and uplifts. Phrases like “you can,” “you will,” and “believe in yourself” aren’t clichés—they’re battle cries for those needing a boost.

Avoid negativities even when discussing challenges. Instead, frame these challenges as opportunities rather than roadblocks. This approach doesn’t deny difficulties but reframes them as part of the journey toward success.

Techniques for Emotional Engagement

Rhetorical devices such as repetition emphasize key points while questions prompt self-reflection among listeners. Use these tools sparingly but effectively to punctuate crucial ideas within your message. Such techniques not only grab attention but also ensure they linger long after you’ve concluded speaking. Tamsen Webster , for instance, details strategies speakers can use to maintain engagement throughout their presentation.

Varying tone, pitch, and pace help convey passion which is contagious. Your enthusiasm becomes theirs, motivating action beyond mere contemplation.

Find Out Exactly How Much You Could Make As a Paid Speaker

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Think about the last time a story really grabbed you. It wasn’t just the words, but how they made you feel, right? That’s the magic we’re aiming for in encouragement speeches.

Why Stories Work Wonders

We’ve all been there—sitting through a speech that feels more like a lecture than an inspiring talk. But then comes a story, and suddenly everyone perks up. Why? Because stories are relatable. They let us see ourselves in others’ shoes, making their victories feel possible for us too.

This isn’t just fluff; it’s backed by science. When we hear stories, our brains light up—not only processing language but also feeling emotions and visualizing scenes. This makes messages stick with us longer and encourages action.

Making It Personal

To harness this power in your speeches, start with personal anecdotes. Your own journey can be incredibly powerful because it’s authentic—you lived it. Share challenges you’ve faced and how you overcame them to inspire your audience to do the same.

But remember: authenticity is key here. If your story doesn’t ring true or seems exaggerated, it loses its impact and—worse yet—it could damage trust with your audience.

Finding Universal Themes

Your personal anecdote might not resonate with everyone on every level—that’s okay. The goal is to find universal themes within your story that anyone can connect with: perseverance against odds; finding joy amidst struggles; embracing change as growth opportunities. These themes speak to shared human experiences and create deeper connections between speaker and listener.

Language and Word Choice in an Encouragement Speech

The words you pick in your encouragement speech can make or break the impact. It’s important to choose just the right words so that you can leave your audience energized and inspired.

Empowering Your Audience with Positive Language

Selecting positive, empowering language is crucial. Words have power—they can lift people up or weigh them down. To motivate someone, use language that sparks hope and enthusiasm. Instead of saying “Don’t give up,” try “Keep pushing forward.” It’s about framing challenges as opportunities rather than obstacles.

This approach not only helps listeners see the glass half full but also encourages them to take action towards their goals. A study by the University of Pennsylvania showed that positive language significantly influences motivation levels in individuals facing challenges.

Rhetorical Devices: The Secret Sauce

To really connect with your audience, sprinkle some rhetorical devices into your speech like metaphors or analogies. They help simplify complex ideas and make messages stick.

Anaphora—the repetition of a word at the beginning of successive clauses—can be particularly powerful when used sparingly for emphasis on key points during your speech. Consider how Martin Luther King, Jr.’s famous “I Have a Dream” speech uses anaphora to unforgettable effect.

Emotion is the secret sauce that makes messages stick. But how do you bottle this elusive ingredient in your encouragement speeches? Let’s explore some tried and true techniques.

To hit the emotional chord, understanding your audience is key. Are they seeking motivation, comfort, or a rally to action? This insight shapes everything from your tone to your stories. Start by setting a clear goal for what emotion you want to evoke—be it hope, courage, or determination.

Tone matters more than you think. It’s not just what you say; it’s how you say it. A warm and sincere tone can turn even simple words into powerful motivational tools.

The structure of your message also plays a crucial role in its impact. Begin with an attention-grabbing opening that speaks directly to the heart of the audience’s concerns or aspirations before leading them on a journey towards empowerment and resolution.

Stories are empathy machines—they let us walk in another’s shoes without taking off our own. Integrating personal anecdotes makes your speech relatable and memorable because we’re hardwired to remember stories better than facts alone. As we at The Speaker Lab know, a  well-chosen story acts as an emotional anchor that listeners can hold onto long after they’ve forgotten other parts of your speech.

Selecting empowering language injects energy into your encouragement speech like nothing else. Words have power so choose those that inspire resilience and confidence. Avoid negative phrasing that might deflate spirits. Instead, opt for positive affirmations that uplift and motivate.

The Role of Body Language in Your Encouragement Speech

When it comes to delivering an encouragement speech, the words you choose are crucial. But there’s another player in the game that often flies under the radar: body language . This silent partner can make or break your connection with the audience.

Non-Verbal Cues Speak Volumes

Your posture, gestures, and facial expressions do a lot more than just add flair to your delivery. They’re key components of how audiences interpret your message. Standing tall conveys confidence, while maintaining eye contact builds trust. On the other hand, crossed arms might suggest you’re closed off or defensive—even if that’s not what you feel.

A smile can be a powerful tool as well . It not only makes you appear more approachable but also has been shown to positively affect listener perception, making them more receptive to your message.

Mirroring for Connection

Mirroring—the subtle art of matching someone else’s body language—can create a sense of empathy and understanding between speaker and listener. When done correctly during an encouragement speech, mirror neurons fire up, letting your audience know “I’m with you.”

This doesn’t mean mimicking every move someone makes—that would be weird. Instead, focus on capturing the general vibe of their energy level and enthusiasm through similar gestures and vocal tones.

Cultural Sensitivity Is Key

Different cultures have different norms when it comes to non-verbal communication. What’s considered respectful eye contact in one culture may be seen as challenging or rude in another. Educating yourself about these differences is essential for ensuring your message is received as intended across diverse groups. Becoming aware of cultural variations not only helps avoid misunderstandings but also strengthens global connections—one gesture at a time.

Tailoring Encouragement Speeches for Different Contexts

When you’re tasked with giving an encouragement speech, the setting can range from a high-stakes corporate boardroom to a lively sports team locker room. The secret sauce? Knowing how to adapt your message to fit these diverse environments seamlessly.

Crafting a Unique Encouragement Speech

First off, understanding your audience is crucial. A pep talk for a sales team chasing their quarterly targets will differ vastly from motivating volunteers at a charity event. It’s about hitting the right notes that resonate with your listeners’ current experiences and aspirations.

Setting the tone comes next. For instance, in a corporate environment, weaving in success stories relevant to business growth can inspire action. Contrast this with addressing athletes where tales of resilience and teamwork often strike deeper chords.

The structure of your message also needs careful consideration. An effective approach might involve starting with acknowledging challenges faced by the audience, followed by inspirational anecdotes or data supporting why they can overcome these hurdles, and concluding with a clear call-to-action.

Using Specially Tailored Stories

Incorporating personal stories or anecdotes not only makes your speech relatable but also memorable. This technique proves especially powerful when adapted correctly for different contexts—whether it’s sharing success stories within similar industries during corporate talks or highlighting individual achievements in sports team pep talks.

Overcoming Common Challenges

Nervousness, authenticity, and keeping the audience engaged are big hurdles in delivering an encouragement speech. But they’re not insurmountable! Here’s how you can leap over these obstacles with grace.

Dealing with Nervousness

Facing a sea of faces can make your palms sweat and heart race. Remember, it’s okay to be nervous; it means you care about delivering value to your audience. One way to ease those jitters is by practicing your speech multiple times beforehand. You might also try deep breathing exercises or visualization techniques to calm down right before taking the stage.

Another trick is to focus on why you’re there—to help and inspire others. This mindset shift can reduce pressure because you’re not focusing solely on yourself anymore.

Ensuring Authenticity

Your audience can spot a fake from miles away, so don’t even think about being someone you’re not up there. Sharing personal stories or anecdotes that connect with the core message of your speech makes you more relatable and trustworthy.

If sharing doesn’t come naturally, start small by incorporating bits of personal experiences relevant to your topic until it feels more comfortable for you.

Maintaining Audience Engagement

To keep everyone hanging onto every word, use dynamic language and involve them through questions or callouts if possible. This approach turns passive listeners into active participants.

Varying your tone and pace throughout also helps maintain interest. It’s like adding different spices as you cook; too much of one thing gets boring quickly.

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Incorporating Feedback for Improvement

In some cases it’s possible to get feedback on one’s encouragement speech. Should the opportunity present itself to you, take it. Not matter their expertise, speakers can always use audience reactions and critiques to refine their speeches. But where do you start? Let’s dive into the specifics.

The Power of Constructive Criticism

First off, embracing constructive criticism is key. It might sting at first, but think of it as an investment in your future performances. Ask fellow speakers or mentors who have been in the trenches what they think. Their insights can be goldmines for improvement.

Moreover, consider anonymous surveys from your audience. Tools like SurveyMonkey let you gather honest opinions without putting anyone on the spot.

Use Feedback to Improve Your Encouragement Speech

Now that you’ve gathered all this valuable feedback, what next? Start by identifying common themes—these are areas needing immediate attention. If multiple people point out that your opening lacks punch or your message gets lost mid-way, there’s a pattern emerging that needs fixing.

Create a plan of action for each piece of consistent feedback received. If it’s about improving engagement, research techniques used by successful speakers to keep audiences hooked from start to finish.

Remember: improvement doesn’t happen overnight. Practice these adjustments during smaller gatherings before taking them onto bigger stages again.

Evaluating Progress Over Time

To really measure how far you’ve come, set specific goals directly related to some of the critiques you originally received. After subsequent speaking engagements, reassess using the same criteria. This continuous loop ensures not just temporary fixes but long term growth in your speaking skills.

FAQs on Encouragement Speeches

How do you motivate someone in a speech.

Connect deeply, share stories that resonate, and show them the path from where they are to where they could be.

What is the best motivational speech of all time?

The “I Have A Dream” by Martin Luther King, Jr. stands out for its powerful vision and timeless call to action.

What is a positive motivation speech?

A talk that uplifts spirits, sparks hope, and encourages folks to chase their dreams with relentless optimism.

What should I say in a motivational speech?

Talk about overcoming obstacles and taking concrete steps towards achieving one’s goals. Make it personal and inspiring.

Giving an encouragement speech is about connecting, inspiring, and moving your audience to action. To engage your audience, try telling stories that make your message stick. As for the words you use, choose positive phrasing and aim to uplift with every sentence. Non-verbal cues are your silent cheerleaders; use them wisely to add depth beyond words.

Tailor your message to match your audience. After all, context matters as much as content. Tweak your speech to touch hearts in any setting.

Nervous? Everyone is at first. Authenticity beats anxiety every time, so be real, be you. Feedback will fuel your growth, so listen, learn, then lead stronger than before. Improvement never stops in crafting a compelling encouragement speech that truly transforms lives.

• Last Updated: August 7, 2024

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• Easy Steps to Write an Effective Speech

A Step-by-Step Guide to Writing an Effective Speech: Tips and Examples

A speech is a way to share your thoughts or stand up for a cause. To make an effective speech, it's important to not only speak clearly, but also to carefully plan what you'll say. By preparing your speech well, you can ensure your message is delivered effectively. At Vedantu, students can learn how to create strong speeches with a clear structure and engaging content.

The platform offers resources to help students practise speech writing, improve their presentation skills, and gain confidence in public speaking. This preparation helps students communicate their ideas better and make a strong impact on their audience.

How to Write a Speech?

Writing a speech involves thorough research and careful planning to effectively convey your message. Great speeches often include compelling details and inspiring content that resonates with the audience. Learning to write impactful speeches can be achieved with a bit of guidance. Here’s a step-by-step guide to help you craft a speech:

Self Introduction Start your speech by introducing yourself. If there's a host or master of ceremonies, they might introduce you first. Regardless, you should clearly state who you are and briefly explain what your speech will cover. The introduction can be formal or informal, depending on your audience. For example, a formal introduction might include your professional title, while an informal one might simply mention your name and a fun fact.

Introduction to the Topic Next, introduce the topic of your speech. Provide a brief overview of what you will discuss. Make sure to grab the audience's attention with a hook, like a surprising fact or a question. This helps in engaging the audience right from the start.

Main Points Outline the key points you want to address in your speech. Make sure each point is clear and relevant to the topic. Use examples, anecdotes, or data to support your points. This helps in making your speech more relatable and persuasive.

Conclusion End your speech with a strong conclusion. Summarise your main points and restate the purpose of your speech. Aim to leave a lasting impression by delivering a memorable closing statement or call to action.

Practice and Delivery Finally, practice your speech several times. Focus on your tone , pace, and body language. Practising helps you deliver your speech confidently and effectively, ensuring that your message is communicated clearly to your audience.

Addressing Friends/Classmates/Peers

Hello everyone! My name is ________, and today, I’d like to discuss _________ with you all.

Good morning, friends. I am ________, and I am excited to speak with you about _________.

Addressing Teachers/Higher Authorities

Good morning/afternoon/evening. I would like to begin by thanking _______ for the opportunity to share my thoughts on _________ today.

Good day to everyone. I am ________, and I am honoured to speak about _________ with you.

The Opening Statement

The first seven seconds of a speech are crucial, as they determine whether the audience will stay engaged. Therefore, starting with a compelling opening statement is essential to capture their attention. Crafting a speech involves thorough research and structuring it in an engaging, informative, and coherent way is crucial.

When assigned a topic, begin by brainstorming ideas and jotting down everything that comes to mind. This process helps identify which aspect of the topic to focus on, guiding the drafting of your speech.

An effective opening statement should be relevant to your topic. Use clever wording to make a strong impression and capture the audience's interest . Here are some strategies for framing an engaging opening statement:

Asking an Engaging Question Starting with a question can immediately grab the audience's attention. It sparks curiosity and encourages them to think, thus preparing them to listen more attentively.

Fact or a Surprising Statement Presenting an intriguing fact or statement can captivate the audience. This could include a joke, as long as it's relevant and appropriate. A well-timed laugh can refresh their interest and make them eager to hear more.

Adding a Quote Select a quote that aligns with your topic and resonates with your audience. Whether it’s from a famous person or a story, a relevant quote can add depth and set the tone for your speech. Choose a quote that is memorable or thought-provoking to make a significant impact.

Choice of Words

When delivering or writing a speech, it's crucial to choose your words with care. Selecting the right language is essential, whether you're expressing support for or opposition to a topic. Be sure to provide sufficient evidence to back up your points. Use short, clear sentences to enhance the impact of your speech. Your choice of words and what you emphasize will shape how your audience perceives your message.

When writing a speech, ensure that you:

Avoid long, confusing sentences.

Check for spelling, grammar, and sentence structure errors.

Refrain from using contradictory statements that might confuse the audience.

Authenticity

Authenticity in a speech engages the audience more effectively. Incorporate personal anecdotes, experiences, and genuine thoughts to build rapport. However, stay focused on the topic and avoid getting sidetracked with unrelated details.

Writing in 1st Person

Using the first-person perspective in a speech can be more effective than a third-person approach. However, make sure it does not become too subjective or divert from the main topic.

Tips for Writing a Speech

Before you start writing, know what your speech is about and what you want to achieve. Decide if you want to inspire, entertain, or inform your audience.

Think about who will be listening to your speech. Tailor your content to fit their interests and needs so they stay engaged.

Make sure your speech is clear and to the point. Avoid making it too long or it might become boring. Stick to the important details.

After writing your speech, check it for mistakes and make changes if needed. Practice saying it out loud so you feel confident and don’t stumble.

Finish your speech by summarising the main ideas. Leave your audience with something to think about, so they remember your message.

Format on How to Write a Speech

Here’s a structured format of How to write a speech:

Start with a clear and engaging title that reflects the main topic of your speech.

2. Introduction

Greet the audience and introduce yourself.

State the purpose of your speech.

Give a brief overview of what you will talk about to grab the audience's attention.

Main Points : Organise your speech into several main points. Each point should be clear and supported with examples, evidence, or anecdotes.

Sub-points : Include supporting details under each main point to add depth and clarity.

4. Transitions

Use smooth transitions between different points to help your speech flow naturally.

5. Conclusion

Summarise the key points of your speech.

Restate the purpose or main message.

End with a strong closing statement or call to action to leave a lasting impression.

6. Q&A (if applicable)

Prepare to answer any questions from the audience if your speech includes a question-and-answer session.

7. Practice

Rehearse your speech multiple times to ensure you are familiar with the content and delivery.

How to Write a Speech: Examples

Example 1: Speech on Environmental Conservation

Good morning everyone!

My name is John Smith, and today I’m here to talk about the importance of environmental conservation. Our planet is facing severe challenges due to pollution, deforestation , and climate change. We must take action to protect our environment .

Firstly, we need to reduce our waste by recycling and composting. Secondly, conserving energy by using renewable sources is essential. Lastly, planting more trees will help restore balance in our ecosystems.

Each one of us can make a difference by adopting these simple practices in our daily lives. Together, we can ensure a healthier planet for future generations. Thank you for your attention!

Example 2: Speech on the Importance of Education

Good afternoon everyone!

I’m Sarah Johnson, and I’m excited to discuss the value of education in our lives. Education is not just about gaining knowledge, but also about preparing ourselves for the future. It opens doors to new opportunities and helps us grow personally and professionally.

To begin with, education empowers individuals to make informed decisions. It also enhances critical thinking and problem-solving skills. Finally, it helps us understand and appreciate diverse cultures and perspectives.

Investing in education is investing in a better future for ourselves and our communities. Let’s value and support educational opportunities for everyone. Thank you!

To Test Your Knowledge of How to Write a Speech, try these Tasks:

Task 1 - Write a Short Speech: Pick a topic you are passionate about, such as your favourite hobby or a cause you care about. Write a 3-minute speech on this topic. Make sure to include a clear introduction, main points, and a conclusion. Practise delivering your speech in front of a mirror or a friend.

Task 2 - Analyse a Famous Speech: Watch a famous speech online, like Martin Luther King Jr.’s “I Have a Dream” or a speech from a recent event. Take notes on how the speaker introduces themselves, the key points they make, and how they conclude. Try to identify any special techniques they use to keep the audience engaged and use these techniques in your speech writing.

Now check out if you got them all right from the answers below:

Task 1 - Write a Short Speech:

Good morning everyone,

Today, I want to talk about something that has a huge impact on our lives – reading. Reading is not just a way to pass the time; it is a gateway to knowledge and imagination. Through books, we explore different worlds, understand diverse cultures, and learn new ideas. Reading also helps improve our language skills and concentration. Whether it's a novel, a biography, or a magazine, each piece of reading material offers something valuable. I encourage all of you to make reading a part of your daily routine. It’s a small habit that brings great rewards. Thank you.

Taks 2 -Review and Improve a Sample Letter:

To analyse a famous speech like Martin Luther King Jr.’s “I Have a Dream,” start by noting how he introduces himself and sets the tone. King begins with a reference to the Emancipation Proclamation, connecting his message to historical struggles for freedom. He introduces his main points by addressing the ongoing racial injustice and articulating his dream of equality, creating a vivid picture of a hopeful future. His conclusion uses a powerful repetition of the phrase “I have a dream” to reinforce his vision and leave a lasting impression. The speech employs imagery, metaphors, and emotional appeals to engage the audience. To apply these techniques, focus on a strong introduction, clear key points, and a memorable conclusion in your speech, using repetition and vivid descriptions to make it impactful.

Takeaways from this Page

Writing a speech involves careful planning and practice. Begin with a clear introduction to capture attention and state your main points clearly. Use simple and engaging language to keep your audience interested. Rehearse your speech to ensure smooth delivery and correct any mistakes. Finally, end with a strong conclusion that reinforces your main message and leaves a lasting impression.

FAQs on Easy Steps to Write an Effective Speech

1. How to write a speech format? 

To understand how to write a speech format, start by organising your speech into three main parts: introduction, body, and conclusion. Clearly outline your main points and supporting details. This format helps in delivering a structured and effective speech.

2. How to write a welcome speech? 

When learning how to write a welcome speech, begin with a warm greeting and introduce yourself. Mention the purpose of the event and the key individuals present. Keep it brief and engaging to set a positive tone for the event.

3. How to write a speech on teacher's day? 

To write a speech on Teacher's Day, start by expressing appreciation for teachers. Highlight their contributions and impact on students' lives. Use personal anecdotes or quotes to make the speech heartfelt and memorable.

4. How to write a welcome speech for chief guest? 

When writing a welcome speech for a chief guest, ensure you acknowledge their presence respectfully. Mention their achievements and the significance of their visit. Craft your speech to reflect the honour of having them as a guest.

5. How to write a speech for students? 

For writing a speech for students, choose a topic relevant to their interests and needs. Use simple language and relatable examples. Structure your speech to be engaging and motivational to keep students attentive.

6. What is the best way to structure how to write a speech format? 

The best way to structure how to write a speech format is to divide your speech into three main parts: introduction, body, and conclusion. This format helps in organizing your thoughts and ensures a clear flow of ideas.

7. How to write a welcome speech effectively? 

To write a welcome speech effectively, start with a friendly greeting and introduce yourself. Outline the purpose of the event and acknowledge key guests or participants. Make sure to keep it concise and engaging.

8. How to write a speech on teacher's day to make it impactful? 

To make a speech on Teacher's Day impactful, focus on the role of teachers in shaping students' futures. Share personal stories or experiences that highlight their dedication. Conclude with a heartfelt thank you.

9. How to write a welcome speech for chief guest in a formal setting? 

Writing a welcome speech for a chief guest in a formal setting involves greeting them warmly, mentioning their achievements, and explaining the importance of their presence. Keep the tone respectful and appreciative.

10. How to write a speech for students to ensure it is engaging? 

To ensure a speech for students is engaging, choose a topic that resonates with their interests. Use simple language and interactive elements. Structure your speech to include relatable examples and a motivational conclusion.

11. What are the key points in how to write a speech format? 

Key points in how to write a speech format include having a clear introduction, a well-organized body with main points, and a strong conclusion. This format helps in delivering a coherent and effective speech.

12. How to write a welcome speech for various events? 

How to write a welcome speech for various events involves greeting the audience, introducing the event’s purpose, and acknowledging any special guests. Tailor the speech to fit the nature of the event and keep it engaging.

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Kamala harris’ ‘marxist’ father missing from the audience for her dnc speech, largely cut out of her life story.

Kamala Harris’ father, her only living parent, was not in the audience with the rest of the vice president’s relatives during the most important speech of her political career Thursday night.

Donald Harris, a leftist economist who turned 86 Friday, was conspicuously absent from the row of family that included husband Doug Emhoff and his two adult children, Cole and Ella, as well as Harris’ younger sister, Maya Harris, and her family at the United Center in Chicago.

While Harris spoke lovingly of her mother’s influence on her life in her speech accepting the Democratic presidential nomination, she only fleetingly mentioned Donald, cutting him out of her briefly recounted life story from the time she was in elementary school.

She said from then, “it was mostly my mother who raised us.”

The estrangement between father and daughter is so pronounced, Harris has never publicly acknowledged she has a stepmother. Carol Kirlew, 70, is married to Donald Harris and is a former World Bank executive.

Both were born in Jamaica, and now live in a Washington, DC, condo a short drive from the White House, according to public records.

It’s not clear if Donald Harris had been invited to the Democratic convention or if he chose not to attend. He did not return a request for comment Friday.

“At the park, my mother would say, ‘Stay close.’ But my father would say, as he smiled, ‘Run, Kamala, run. Don’t be afraid. Don’t let anything stop you,’ ” Harris said during her speech. “From my earliest years, he taught me to be fearless.”

Her parents split up when she was 8 years old , and she and her younger sister were largely raised by their mother, Shyamala Gopalan Harris, a breast cancer researcher from India.

When her mother worked long hours while they were living in a small apartment in the San Francisco Bay Area, “she leaned on a trusted circle to help raise us … none of them family by blood, and all of them family by love,” Harris told the cheering crowd of delegates.

Despite the estrangement, an academic who befriended Donald Harris when he was a Fulbright scholar in Brazil in the 1990s said father and daughter share similar economic views.

“I have the impression that the press tends to exaggerate the distance between them in the political sense with people saying that he was much more to the left, more of a social democrat than she is,” said Joanilio Teixeira, an emeritus professor of economics at the University of Brasilia, in an interview with a Brazilian newspaper last month.

Although there is debate as to how leftist Donald’s theories were, he was recently described as a “combative Marxist economist” by the Economist.  

Teixeira said Donald Harris lived with his family in Brazil’s capital for a few months in 1997, and the two became friends over long lunches and barbecues following Harris’ lectures, which mainly focused on the distribution of wealth and inflation.

Teixeira said he visited Harris while he was a professor at Stanford, and the two have continued to stay in touch, he said. Harris retired from the university in 1998 and was named an emeritus professor of economics.

“I am aware, of course, that some of his theories are very present in his daughter,” Teixeira continued. “The question of the distribution of wealth. The question of raising up people of African descent … These issues are very present in what she says.”

But Kamala Harris is seemingly not present in her father’s life. When he was awarded one of Jamaica’s highest distinctions in October 2021 for his work helping the government sort out its economic woes, the senior Harris attended the ceremony with Kirlew, according to Jamaican press reports.

Donald Harris said he was “honored and humbled” to receive the country’s Order of Merit, which had been bestowed on Jamaican musicians Bob Marley and Peter Tosh as well as Cuban leader Fidel Castro in the past.

Born in Brown’s Town, Jamaica, in 1938, Harris studied at the University of the West Indies and the University of London before getting his PhD at the University of California at Berkeley in 1966.

He met Gopalan in the fall of 1962 at a meeting of the Afro-American Association at the school. They married in 1963 and divorced in 1971.

Despite the divorce, Harris took his two daughters for visits with family in Jamaica, and dedicated his 1978 book, “Capital Accumulation and Income Distribution,” to them.

Donald provided a recent picture of himself, Harris and her niece Meena for a 2019 article in Jamaica Global.

In the text, he blamed the California courts for his “hard-fought custody battle,” saying they didn’t respect his equal rights as a father, but added that he never gave up “on my love for my children or [reneged] on my responsibilities as a father.”

But when Kamala Harris entered national politics by running for vice president in the 2020 race, her father stayed out of the picture.

“I have decided to stay out of all the political hullabaloo by not engaging in any interviews with the media,” Donald Harris said in an email to Politico in 2019.

The comment came after his daughter had acknowledged smoking a joint in college in a radio interview with Charlamagne tha God while promoting her memoir, “The Truths We Hold: An American Journey.”

“Half my family’s from Jamaica,” she said.

“Are you kidding me?”

Donald Harris was so annoyed by the comment, he issued a statement about it in a Jamaican publication.

“My dear departed grandmothers (whose extraordinary legacy I described in a recent essay on this website), as well as my deceased parents, must be turning in their grave right now to see their family’s name, reputation and proud Jamaican identity being connected, in any way, jokingly or not with the fraudulent stereotype of a pot-smoking joy seeker and in the pursuit of identity politics,” he wrote in an essay for Jamaica Global.

Kamala Harris’ team did not respond to a request for comment from The Post.

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Full Transcript of Kamala Harris’s Democratic Convention Speech

The vice president’s remarks lasted roughly 35 minutes on the final night of the convention in Chicago.

• Share full article

By The New York Times

• Aug. 23, 2024

This is a transcript of Vice President Kamala Harris’s speech on Thursday night in which she formally accepted the Democratic Party’s nomination for the presidency.

OK, let’s get to business. Let’s get to business. All right.

So, let me start by thanking my most incredible husband, Doug. For being an incredible partner to me, an incredible father to Cole and Ella, and happy anniversary, Dougie. I love you so very much.

To our president, Joe Biden. When I think about the path that we have traveled together, Joe, I am filled with gratitude. Your record is extraordinary, as history will show, and your character is inspiring. And Doug and I love you and Jill, and are forever thankful to you both.

And to Coach Tim Walz. You are going to be an incredible vice president. And to the delegates and everyone who has put your faith in our campaign, your support is humbling.

So, America, the path that led me here in recent weeks was, no doubt, unexpected. But I’m no stranger to unlikely journeys. So, my mother, our mother, Shyamala Harris, had one of her own. And I miss her every day, and especially right now. And I know she’s looking down smiling. I know that.

So, my mother was 19 when she crossed the world alone, traveling from India to California with an unshakable dream to be the scientist who would cure breast cancer.

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