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Market Research Companies in Romania

Are you interested in working with reliable market research companies in Romania? Businesses continue to require information on consumer behavior, perceptions, needs, attitudes, and opinions to stay relevant in the market. Hence, you must find and hire the top market research companies in Romania that can help you with accurate information to capitalize on the latest market consumer trends. The below list of marketing research firms in Romania prepared by GoodFirms helps with all the necessary information to identify the industry leaders and make the best business decision based on credible data. Please feel free to browse this record of premier firms and hire the best market research agency in Romania.

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Top Market Research Companies in Romania | List of Marketing Research Firms Romania

TUYA Digital

Very professional and friendly people, we strive to do our best in order for our clients to be completely satisfied with our work.Our SEO efforts are driven not only towards the goal of bringing the client's website ... read more about TUYA Digital

ISRA Center

ISRA Center connects PEOPLE, BRANDS and MARKETS through artful research to endorse clients in taking the next step for better decisions.

rEvolution Media

Due to the lack of an appropriate term, we called it Social Media Marketing, but the rEVOLUTION product is much more complex and provides EVERYTHING a business needs to promote its products, but also complementary ... read more about rEvolution Media

Initially born at the heart of London and in 2018 expanding to Bucharest, Romania, from an insanely passionate and lively team of Top-class Marketers and Strategists, we are on a mission to help Brands get ... read more about Marketiu

We are a agency with experience in digital marketing. Our team is expert with our services. We do branding, creating online magazin, consulting ecommerce, creating ads and so on. Whether you need a service or ... read more about NION

FirstOne.ro - Agentie SEO & Online Marketing

After the initial assessment and setting a short and long term strategy, we will apply the most effective SEO services for your website to surpass the competition and become a magnet for customers.We help you ... read more about FirstOne.ro - Agentie SEO & Online Marketing

Fivetn Development

our company has experience in Web Design, online store creation, SEO, social media marketing campaigns and social media management, mobile applications design, presentation websites and custom platforms as well as CRM platforms, e-Learning, etc. Our ... read more about Fivetn Development

Venum Agency

We are a creative agency which offers efficient, customized solutions for digital marketing. The world is getting more and more digital, even in the business sector. Digital marketing strategies are increasingly implemented and you must ... read more about Venum Agency

Lighthouse Communications

We help companies improve performance by using best practice methodology, tools and applications in business intelligence, segmentation, customer value management, public relations, marketing communications, CSR and employer branding.  We are judged to be the finest ... read more about Lighthouse Communications

Formerly known as Brandion Agency, Branziba is your ultimate marketing, design, and branding partner. We understand your business is unique, and we thrive on challenges. As a performance branding agency, we harness your brand potential ... read more about Branziba

Our mission is to help our clients achieve growth through marketing and sales. We seek to unify the marketing and sales journey to deliver a more remarkable buyer experience and, ultimately, drive growth for our ... read more about Cittago

We are a web development agency determined to succeed in delivering a unique and awesome experience to our partners. Our main focus is on e-commerce websites.

Change Agency

Change Agency is a full-service creative agency, offering a range of services from design to end-to-end development. With a portfolio spanning over 50 global brands, we're a forward-thinking digital agency dedicated to helping businesses establish ... read more about Change Agency

Omubo Design

As a complete digital marketing agency in Bucharest with great experience across web design & development, marketing, branding and SEO, we connect with our clients to build a strong digital presence through technology, creativity, and open-mindedness ... read more about Omubo Design

Ludo Solutions

With our team's experience in web design and implementation of e-commerce and online marketing solutions, we understand that any website or web application has a unique profile, adapted to your long-term needs. The solutions delivered by ... read more about Ludo Solutions

Web Design Oradea Bihor, Servicii web design si realizare site-uri web Oradea: Creare pagini web Oradea, Realizare magazin online Oradea si Servicii SEO in Oradea.

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Our Solutions

Brands can build trust and loyalty through meaningful experiences with their clients.

Research shows that consumers favor brands that generate not only value to them, but also strong emotional connections.

What motivates consumers, what triggers their buying behavior?

Our surveys help companies understand how to use data to inspire people, create desire and optimize marketing efforts.

Understanding what drives consumers’ behaviour is the first step to any successful marketing initiative.

We design and implement marketing research strategies to examine your consumers’ unmet needs, identify their motivations and attitudes towards brands or products.

Experience since 1992

MIA Marketing is an independent marketing research company that decrypts consumer data into insightful findings to help companies make informed decisions that maximize their customers’ journey.

Today, we are a powerhouse name in the field of marketing research in Romania and a well-established member of the local entrepreneurial community.

It is our commitment to find the most suitable research concept for you.

Brand Management

New Product Development

Market Structure

Customer Experience

Shopper Insights

Innovative Insights

Our key professionals.

We are artisans of numbers, creative by nature and highly technical by practice. We are strong advocates of a strategic approach to businesses through tailored marketing research.

CRISTIAN ȘTEFĂNESCU

Research Director

CIPRIAN ZAMFIRESCU

FLORINA BOGDAN

Senior Research Consultant

CORNELIA NENCIU

Innovative solutions: mia marketing boosts its advanced analytics centre of excellence (aace).

Based on our relevant experience gained in over two decades of activity in the field of marketing research and involvement in projects with a high degree of complexity, we have built and developed the  AACE which provides advisory and advanced analytical services to our customers who wish to use the research insights as well as […]

SONDAJE DE OPINIE

1. Informații generale INSTITUTUL DE MARKETINGA MIA S.R.L., cu sediul in Bucuresti, Str. Arhitect Stefan Burcus nr. 9, Sector 1, Cod unic de inregistrare RO 335600, inregistrata in Registrul Comertului Bucuresti sub nr. J40/17809/1992 va prelucra datele pe care ni le furnizati in acord cu prevederile Regulamentului 679/26 aprilie 2016 privind protectia persoanelor fizice in ceea ce […]

Study: Over half of BVB investors are more interested in buying than selling shares on the stock exchange in 2023

April 2023 MIA Marketing, together with our partners, Cornerstone Communications, a local consulting firm specializing in investor relations and capital markets advisory, has conducted a new edition of the Market Pulse study dedicated to the capital market and retail investor behavior in Romania. The research was conducted between December 2022 and February 2023 on a […]

9 Ștefan Burcuș Street

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Trade Registry No.: J40/17809/1992

Vat No.: RO335600

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ISRA is a full-service market research agency based in Bucharest, Romania.

We connect PEOPLE, BRANDS and MARKETS through  reliable research , endorsing clients in taking the best next steps on their path to growth.

For over 20 years, ISRA has been one of the leading marketing research companies in Romania due to its thorough understanding of the market and its expertise in multiple industries.

We are committed to full-scale research solutions, using advanced methodologies tailored to our clients’ business needs.

PDF Presentation: ISRA Snapshot 2023

ISRA Qual & Quant methodologies

ISRA Qualitative signature consists of an expanded and constantly refreshed research toolkit for a thoughtful and genuine understanding of how people really think and feel about brands or companies.

Our authentic curiosity, empathy and ample expertise help us bring to light consumer-centric insights for further tactical and strategic decisions.

In Quantitative research projects , we are devoted to the smart translation of key research outcomes into business solutions, while maintaining a close connection with our clients and their business challenges over time.

We use face-to-face and digital approaches in our qualitative and quantitative projects, offering data quality, in-depth analysis and precision in an optimal timeframe.

Having a dedicated recruitment team for each department leads to accurate information and results.

Choose a word and get a glimpse of our research senses

Memberships and Affiliations:

IRIS Network | ESOMAR | SORMA

Since 2010, ISRA has exclusive membership of IRIS Network , one of the world’s largest association of independent market research agencies .

With (37) offices around the world the network enables researchers to  perform better global research  into international markets.

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DataDiggers

DataDiggers is a full-service company that provides clients worldwide with relevant research solutions and answers to their business questions.

Why choose DataDiggers

One-stop solution

Free weekend coverage

Full service capabilities

24-hour coverage

No minimum or set-up fee

Learn more about DataDiggers

MERCURY RESEARCH

Top independent full service market research company in Romania, providing solutions to help businesses make confident decisions.

Why choose MERCURY RESEARCH

Unmatched quality

Local experience

CATI capacity

Data Processing / Tabs

Online panel

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• Focus Groups, Best Online Focus Groups In Poland

In-Depth Interviews (IDIs)

Viewing facility.

• Market Research Respondents Recruitment In Poland
• Market Research Moderation In Poland
• Market Research Online Communities, MROCs In Poland
• Ethnography Research In Poland
• Market Access Research In Poland
• Expert Interview In Poland
• CATI Market Research, Market Research Using CATI In Poland
• CAPI Market Research, Computer Assisted Personal Interview CAPI
• Face-to-Face Market Research, Face to Face Interview Market Research In Poland
• Hall Test Market Research In Poland
• Car Clinic Market Research In Poland
• Mystery Shopping Services In Poland, International Mystery Shopping Service
• Phone to Web recruitment
• Market Research Online Communities In Poland
• Market Analysis
• Market Research Competitor Analysis In Poland
• Brand Positioning Market Research, Positioning Research Service In Poland
• Concept Testing Market Research
• Product Testing Market Research In Poland, Market Research Product Testing
• Pricing and conjoint
• Ad Testing Market Research
• Consumer Satisfaction Research, Customer Loyalty Research
• Facial Recognition Systems In Poland, Facial Recognition Development
• Market Segmentation In Poland
• FMCG Market Research in Poland & Europe
• Healthcare and Pharmaceutical
• Healthcare Market Research Panel In Poland
• Medical Focus Groups & IDI Market Research In Poland
• Banking and insurance
• Power sector
• Telecom Market Research & Analysis In Poland
• Durable goods
• Construction & Real Estate Market Research in Poland
• E-commerce in Poland
• Market Research Fashion Industry In Poland
• Retail Banking Market Research in Poland
• Market Research For Export Business in Poland
• Customer’s satisfaction
• Social Market Research in Poland, Social Research For Local Government
• Facility i-view

International Data Collection

• Career In Market Research In Poland

Market Research in Romania

Combining qualitative and quantitative methods for reliable data collection.

Reliable data collecting is crucial when conducting market research in Romania and internationally in order to obtain precise and useful insights. We have in-depth understanding of the Romanian and Eastern European market and the subtle cultural differences that can affect research outcomes due to being local experts. We pledge to give you high-quality, individualized research, focusing on both qualitative and quantitative research techniques. Contact us to get a quote for Romanian or CEE region market.

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Market Research Romania – Local Expert for Reliable Data Collection

Stratega Market Research is a full-service market research covering Romania and other CEE region countries (Poland, Hungary, Ukraine, Baltics and more), offering qualitative and quantitative research services including recruitment, viewing facilities, research moderation, and simultaneous translation. In Romania, our company specializes in consumer, healthcare, and business-to-business market research. Customers can access traditional and online focus groups, telephone interviews, and online communities through us. We make sure that our clients can comprehend the research analysis, summary reports, competitive analyses, and presentations in English so they may make informed conclusions from the results. Our Romanian project managers speak fluent English, have a tremendous amount of expertise with conducting global market research, and provide local knowledge.

As a reliable and experienced partner for international research agencies and consulting companies, we can work as a data collection partner or as a stand-alone full-service market research provider. Our clients obtain high-quality, precise, and usable data collecting thanks to our vast experience and knowledge of the Romanian market, as well as to our global perspective. To find out more about our Romanian market research services, get in touch with us right away.

[email protected]

Expert Data Collection For Comprehensive Market Research in Romania

Traditional and innovative market research methodologies for gathering reliable and compelling data. Best in class market research, fieldwork services, recruitment, and research facilities.

Quantitative

Online qualitative, in-person qualitative, mystery shopping.

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Specialized Market Research Services for In-Depth Insights into the Romanian Market

We are a recognized market research company with knowledge and experience in various industries. Our web panels and respondent recruitment services include business-to-business research in addition to consumer, healthcare, as well as other types of research..

Consumer Market Research

The consumer market research study conducted by Stratega is the result of years of accumulating a vast library of questions and market research in Poland.

Healthcare Research

Our professional collaborations with Eastern European nations combine in-depth business understanding of medical equipment with a novel approach to pharmaceutical marketing research.

B2B Market Research

Due to its expanding economy, consumer and retailer confidence is high in Eastern Europe; Stratega’s market research services enable access to all sorts of respondents and the identification of best practises for B2B product positioning strategy.

Qualitative Market Research – Unlocking Valuable Insights For Romanian Market Research

The social world in which we live centers around our interactions with each other. Cultures, relationships, and values can tell you a lot about society’s expectations. Qualitative market research allows you to gain deeper understanding and insights while testing concepts of products and services with your target groups.

Online Focus Group

Bring a group of people together to learn more about your product by asking them open-ended questions.

Recruitment

Identify and attract a target group that most nearly fits your intended audience.

Focus Groups

Asking expansive questions will help a group of individuals get together to share opinions and learn more about your product.

Let our interviewers gather statistical data and subjective impressions by interviewing individuals at length.

User Experience (UX)

Do you want to make sure your product is user-friendly and approachable? User experience is fruitful methodology that focuses on customer’s experience with particular product, service or even brand. It is all about opinion of interaction, the insights that come from actual using the tested artefact.

Use our iView facility to gather respondents, demonstrate products and collect results.

Online Communities

Gain marketing insight from a closed member group of like-minded persons.

Target Groups

Discover what a target audience perceives about your product or service by gathering feedback from a full-service research agency.

Data-Driven Insights – Quantitative Market Research For Accurate Romanian Market Research

Stratega is a market research agency based in Poland, offering services both domestically and abroad – notably in Romania, Ukraine and other Eastern European locations. We offer panels in Romania, Poland, Czech Republic, Ukraine, Hungary, Bulgaria and across the whole region.

We provide quantitative research services in Poland, Romania, Czech Republic, Ukraine, Hungary, Bulgaria where we support corporations, foreign investors, international market research agencies, and online panel providers with online, telephone, F2F, and market research.

Stratega delivers quantitative market research services that covers a wide variety of target groups.

Computer Assisted Telephone Interviewing (CATI) is an interviewer-led questionnaire that occurs over the phone, in any geographical region. A computer handles all data routing and aggregation for quick turnaround results.

Face-to-Face

Face-to-face quantitative market research lends itself to situations where measuring sensory response is necessary.

Car Clinics

A hands-on marketing analysis of user response to vehicle features to improve design elements, branding, and pricing.

Computer Assisted Personal Interviewing (CAPI) takes place face-to-face, making it the best choice when needing to show material to respondents.

Also known as a Central Location Test (CLT), the Hall Test gathers impromptu responses from people at a public location.

Using a predetermined rubric, anonymous shoppers rate their retail experiences.

Interviewers conduct online surveys and questionnaires to provide some of the fastest results and most cost-effective market research in Poland.

Phone to Web

Automated calls ask pre-identified respondents a series of questions and computers collect responses from online communities.

Product Testing

Get insightful feedback from users about your invention with the help of a professionally conducted product testing research.

Excellent project management, Great Team Overall, I had a fantastic experience working with Stratega’s team, and I would not hesitate to work with them again in the future. Their outstanding project management skills and attention to detail make them an ideal partner for any research project. I’m confident that they can handle any project with the same level of excellence that they demonstrated during our collaboration.

Great recruitment, great respondents Stratega helped us recruit an online community across several markets which was run on a qualitative platform, and we were impressed with the quality of respondents they provided. We had real people, with strong opinions. The insights we gained were very deep, and our client was extremely happy with the results. I highly recommend them for any research project or recruitment needs.

Outstanding data collection and research Stratega’s expert team delivered on-time, high-quality data collection and research with exceptional client support. Their attention to detail and willingness to go above and beyond on every stage of the project was very helpful with many stakeholders involved on our side. I strongly recommend them for any research project. The insight we received on our concept testing project were very clear.

Clients and brands we worked with

Mystery shopping – expert evaluation of romanian market.

We provide mystery shopping services across all industries and shopper types. Our experience includes large automotive audits, consumer mystery shopping, banking and online banking, as well as many sectors of B2B where we use real entrepreneurs as shoppers. Our in-house recruitment team can provide nearly any profile of shoppers

What can you do for my business in Romania?

We do market research and data collection in Romania . We offer qualitative and quantitative market research services, including online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. We recruit consumers, B2B , and healthcare professionals like doctors, nurses, and patients. Our large panel and in-house recruitment team can handle almost any project.

How is the Romanian economy performing, and what is the population like?

Romania’s economy is a high-income mixed economy with a skilled labor force and a very high Human Development Index; it is ranked 12th in the European Union by nominal total GDP and 7th when adjusted for purchasing power parity. For foreign direct investment, Romania ranks first in Central and Eastern Europe . The biggest producer of electronics in Central and Eastern Europe is Romania. Romania has developed over the past 20 years into a significant hub for research into associated hardware, information security, and mobile technologies. In industries like IT and auto manufacturing, the nation dominates the region. The nation’s capital, Bucharest , is one of Eastern Europe’s top commercial and financial hubs. However, challenges for the country’s cities are anticipated to persist – in the near term, increasing global inflation, and in the longer run, population aging .

What kinds of research services can we provide to clients in Romania?

We offer qualitative and quantitative market research services and data collection in Romania . We also offer mystery shopping services. These services include online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. In addition, we conduct shop audits, mystery shopping, and car clinics. We recruit customers, business-to-business clients, and healthcare professionals such as physicians, nurses, and patients. Our extensive panel of candidates and in-house recruitment team are both capable of managing virtually any project. Either as a standalone full-service supplier of worldwide market research or as a data gathering partner for international research agencies and consultancy firms, we are able to fulfil both of these roles. In addition, we offer research analyses, summaries, reports, evaluations of competitors, and presentations in the English language.

What makes us unique in comparison to the other market research companies in Romania?

Being an independent organization that conducts market research, Stratega Market Research is committed to providing research services of the highest possible caliber to companies located in Romania and around the region. When it comes to collecting and analyzing data, our team of market researchers and data processing professionals uses the most up-to-date methods and tools available. This helps to ensure accurate and dependable results. In addition, we place a significant emphasis on providing excellent customer service. We do this by cultivating intimate relationships with each of our customers in order to better comprehend the specific requirements of each one. We are well-equipped to assist businesses in Romania and beyond in gaining vital insights into their target audiences as a result of our substantial experience in the region as well as our patented web panels. These panels allow us to conduct online focus groups. We have created a reputation for providing high-quality research solutions that assist our clients in accomplishing their objectives, and our client portfolio includes both large and small enterprises operating in a wide range of industries.

Meet Our Team

Our team includes experienced researchers and project managers located across the region with in-depth expertise in the local markets we cover.

Market Research Articles

Meet us at succeet 2024/2025.

Malgorzata Widomska 2024-03-27T09:41:54+01:00 March 26th, 2024 at 2:54 PM |

  We're excited to announce our participation in Succeet 2024/2025!  This event serves as a gathering point for industry leaders and innovators, converging to explore the latest trends and breakthroughs in market research. As you [...]

Exploring Market Research Trends: Stratega’s Presence at Esomar Congress 2024

Malgorzata Widomska 2024-03-26T20:43:41+01:00 March 26th, 2024 at 10:34 AM |

Exciting developments are underway in the world of market research as our Stratega team prepares to take part in the highly anticipated Esomar Congress 2024. We're no strangers to this event - you can delve [...]

Navigating The New Realities of Market Research in 2024

Dawid Moskalczuk 2024-03-26T20:45:14+01:00 March 10th, 2024 at 5:37 AM |

Embracing Change and Innovation As we embark on 2024, the landscape of market research is not just evolving; it's undergoing a revolution. This year stands as a testament to how adaptation and human [...]

SPECIALIZATIONS

00-807 Warszawa, Al. Jerozolimskie 96 Phone: +48 (22) 290 43 74 Email: [email protected]

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All Contents Copyright © 2014-2024 by strategaresearch.com . All rights reserved. Stratega Research on Google Business.

• Durable Goods
• Social & Public Services
• DecisionMap <U&A segmentation studies>
• ShopperVu <shopper research>
• Diagnosis Rates
• T:Business <business telecommunications market>
• res!com <residential telecom market>
• ImproveFit <conjoint analysis>
• MarketFit <simulated market test>
• TrialFit <product test>
• PriceSpan <pricing studies>
• PackDrive <package test>
• ExploreFit <concept test>
• ExcellenceMetrics <customer satisfaction & loyalty>
• ScoutStraight <mystery shopping>
• StaffChoice <employee satisfaction>
• WorkDrive <employee performance>
• add+impact ® <communication test>
• CommCheck <copy test>
• CommTrack <brand & communication tracking>
• Omnibus Research
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• Statistical Analysis & Modelling

Mercury Research is the largest independent full-service market research company in Romania. We built this position by being first choice partner for companies that use information at its highest value in their business and marketing decisions.

• Experience in marketing research in Romania since 1994
• Commitment to trust, partnership and long term thinking
• Focus on clients' business objectives
• Tradition of excellent service
• Industry specialized consultants
• International capability

Key findings and actionable results of the marketing research we deliver aim to support you with necessary information to make the right decisions.

We care about your business, and this guides the way we design and report our studies. We will not stop at offering best practice information, we will understand and deliver most useful information for your company decision system. Our industry specialized research consultants are best suited to understand your information needs, counsel on appropriate research methodologies, and interpret the research results.

Mercury Research © 2002-2024

WHAT CAN WE DO FOR YOUR BUSINESS

Although we all learn the same alphabet, we write differently

It is all about togethership or togethersplit

To make a better world & more with less

You cannot be lost with strategy

Mystery shopping leader and the relevant research supplier

It's about excellence and we always deliver it

Taking the research tools and breaking the rules

Our expertise is applied easily to meet your objectives

We help companies & brands in Romania understand and connect with consumers to develop better customer insights, innovation and marketing.

Businesses, companies & brands need their daily insights to gain a further marketplace. in a world where globalization seems to polarize all consumers, any new business and marketing decision aims to lead higher profits, creating differentiation and appeal, loyalty towards the brand or not ultimately to become a social missioner., our philosophy, think global. research local., although globalization polarized all environments, we are confident that best driven consumer insights for companies in romania come from the local context: needs, expectations, local culture, beliefs, attitudes, trends, socio-economic aspects and market development or consumer sentiment., company profile, brennan group is a professional romanian market research agency located in bucharest. the company offers in romania market & marketing research services from 2001., over 2500 projects have been completed so far for different types of clients throughout many industries and leading companies., or simply put.

OUR PARTNERS

BRENNAN GROUP

We are a professional team ready to analyze your business situation and come up with the best solutions so that you accomplish your goals. Don’t hesitate to get in touch with us.

Agile research. Empathic solutions

By leveraging agile research and empathic solutions, you can unlock your business growth potential through customized research studies. from gaining market insights to enhancing customer experience, our approach empowers your success, our solutions.

Communication Research

Through rigorous analysis of messaging, media channels, and audience responses, we provide actionable insights that help businesses optimize their communication efforts to drive engagement and nurture brand loyalty.

Marketing Research

Better marketing through Research tools designed for identifying & adjusting marketing strategies with everchanging consumer needs

Institutional Research

Making use of developing strategies, evaluation analysis and customary, each study maps the territory client’s development strategy should address and focus on

Innovation Research

CMR helps find & grow new research products designed to progress the adherence of our partners with theirs KPIs (Bar, BARres, InZights, BARroc)

OUR MISSION

Our story becomes one written every day by our optimistic team and you, our dear clients. We get inspired by every research project, and allow us to grow with it. We use our research tools, training and consultancy to obtain a compelling research report that contributes to your business strategy. Let’s discover the concept that best defines your business. We will help you design a new business path or to improve the current one.

In the world of market research, agile methodologies have become increasingly important in recent years. By prioritizing flexibility and iterative development, research teams can quickly adapt to changing market trends and consumer preferences, resulting in more accurate and actionable insights. These insights are then used to create customized research studies that are tailored to the specific needs of each client. By harnessing the power of empathic solutions, these studies then empower businesses to make data-driven decisions that drive growth and create exceptional client experiences.

CultIO is an online survey aggregator platform for market research. It brings together passionate and interested individuals who want to make their voices heard.

The CultIO platform offers access to a wide range of studies with diverse themes. Surveys completed by members of the CultIO community are statistically analyzed and included in research reports

ACHIEVEMENTS

We believe that proper growth and success can be achieved when companies measure not only how customers perform for them but also how the company performs for its customers. According to the Harvard Business Review (HBR) – revenue, growth, and similar key performance indicators (KPIs) measure how customers perform for the company. However, to be truly customer-centric and maximize growth, organizations must also measure how the company performs for its customers.

By embracing agile and empathic research methodologies, we empower our clients to stay ahead of the curve and achieve their desired outcomes in an ever-changing landscape.

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A market and social research company looking for the optimal solutions for each of its partners and brands. We make sure that we follow these steps in every research and every stage of it to deliver the expected results, as we know best, through agile.empathy

A market and social research company looking for the optimal solutions for each of its partners and brands.

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© 2024 | Cult Market Research is part of Cult Group. Besides Cult Market Research, the Group contains three entities which are: ISSPOL (Institutul de Studii Sociale si Politice), Call2B and ARENAS (NGO).

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Top 30 Market Research Companies in Romania

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Looking for a top market research company in romania.

Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process.  Read more +

To assist you in your search for a partner, we’ve compiled this list of the top market research agencies in Romania. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

List of the Best Romania Market Research Agencies

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• Min. Project Size "> $25,000+
• Company Size "> 10 - 49 employees
• Location "> San Francisco, CA

Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.

• Consumer products & services " >
• Financial services " >
• Medical " >
• Information technology " >
• Min. Project Size "> $10,000+
• Company Size "> 50 - 249 employees
• Location "> București, Romania

DWF is an SEO agency based in Bucharest, Romania. Founded in 2013, this company has 28 employees. Services offered by DWF include market research and SEO.

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Tell us about your project, and we'll match you with vetted companies that meet your requirements.

• Min. Project Size "> $1,000+
• Company Size "> 2 - 9 employees

Chillital is a business analytics company based in Bucharest, Romania. The company, founded in 2020, has a team of less than ten that provides conversion optimization, digital strategy, and SEO to small retail and e-commerce companies.

• Kalarilab.org
• Business services " >
• eCommerce " >

Morningstar Sustainalytics

Not yet reviewed.

• Min. Project Size "> Undisclosed
• Company Size "> 1,000 - 9,999 employees
• Location "> Timișoara, Romania

MKOR Consulting

MKOR Consulting is a small market research company in București, Romania. Established in 2013, the team focuses on market research, email marketing, marketing strategy, content marketing, and more.

• Automotive " >
• Hospitality & leisure " >
• Manufacturing " >
• Real estate " >

4Service Holdings

Civitta strategy & consulting sa.

• Company Size "> 250 - 999 employees

Logarithmic Solutions

• Location "> Iași, Romania

Infection Point

• Location "> Cluj-Napoca, Romania

MKOR Research & Consulting

Zephyr group, ligeia contact management, brand mentors, seotips - servicii seo profesionale.

• Min. Project Size "> $5,000+

Digital Partners RO

• Location "> Bucharest, Romania

Fortin Agency

Fortin Agency is a marketing and advertising agency based in Bucharest, Romania, that was established in 2015. Their two-person team offers web design and PPC services. 

• Education " >
• Gambling " >
• Government " >

Happy Advertising

• Location "> Voluntari, Romania

Activ Property Services Bucharest

Tell agency, ecommasters.

• Advertising & marketing " >

AG Media Space

Green katana, mario grigorescu.

• Company Size "> Freelancer employees

CLOVER AND CLOUD

CLOVER AND CLOUD is a digital marketing agency based in Bucharest, Romania. Founded in 2015, CLOVER AND CLOUD has fewer than 10 employees. They specialize in complex PPC campaigns, and also offer e-commerce development, social media marketing, and market research services.

• New Balance

Whales and Shrimps Agency

Established in 2009, Whales and Shrimps Agency is an UX design company. Their small team is based in Dubai, United Arab Emirates; Mumbai, India and București, Romania. Their team offers ux/ui design, advertising, branding, market research, and more.

Market Research & Consumer Surveys Provider for Central & Eastern Europe & Asia MRP-EURASIA

Market Research & Consumer Surveys Provider for Central & Eastern Europe & Asia MRP-EURASIA, a market research company, was launched in 1997. Their midsize team is based in Chișinău, Moldova; Moscow, Russia; Minsk, Belarus and Kyiv, Ukraine and specializes in market research, marketing strategy, branding, business consulting, and more.

Integranth Digital Services

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ROMANIA MARKET RESEARCH - 2insights

Through our deep knowledge base, skills, expertise, exposure, and industry experience, we apply the right research techniques, giving you help and guidance, and taking your project from initial concept through to completion and implementation.

Every research project is approached using industry expertise, creativity, and innovation so that the best methodology and techniques are used to arrive at the understanding necessary for clients to make the right business decisions.

Being an ESOMAR member we follow the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics.

We employ a wide range of research techniques including:

• Advertising Research
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1. define the problem, 2. develop research plan, 3. research design formulation, 4. gather relevant data, 5. interpret data and findings, 6. take actionable insights.

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Top Marketing Research Companies in Romania

Below is a list of all marketing research companies in Romania.

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Market Research Company in Romania

InVeritas Research is one of the Top market research company in Romania . We are a full service quantitative and qualitative market research Fieldwork Company committed to providing high-quality data collection and market research services.

We are among the best market research company in Romania for recruiting difficult to reach audiences and quality data collection and have in-depth experience of applying suitable methodologies across a wide range of different industries, geographies, and cultures. We are consistently making an impact on the growth of our clients’ businesses.

Types of different market research and data collection we do:

Face to Face Market Research in Romania InVeritas Research with its team of highly trained and experienced professionals has successfully conducted many F2F with consumers, decision makers and healthcare professionals in Asia, Europe, Africa, and North and South American regions either directly or with the help of trusted partners.

We help our client to identify the target audience and understand the perspectives and experiences of a particular industry or community and further help them to gain insight and strategize their approach.

Central Location Tests in Romania

A central location test is a practical way of implementing the survey which ensures high-quality results and offers key advantage of Face to Face interview which is the ideal for conducting many tests like the introduction of the new or modified product.

InVeritas Research with its team of highly trained and experienced professionals has successfully conducted Central location testing in Asia, Europe, Africa, and North and South American regions.

Computer Aided Telephonic Interviews in Romania (CATI)

Our CATI team works closely with clients to understand the needs and accordingly the project is designed and executed. We have 20 professionally trained and experienced CATI interviewers with a multilingual capability and our strong quality control team which analyses every interview so that the client gets the highest quality deliverables.

Computer Assisted Personal Interview in Romania (CAPI)

CAPI researchers help to control the interview processes as the interviewer is present with the respondents at the time of interview and after the interview, the data collected is sent to the central computer through a secured connection.

We had have successfully conducted many CAPI research in Asian and the Middle East countries using our proprietary panel as well as through our trusted partners for B2B, B2C, Physicians Specialist, Allied Healthcare Professionals, KOL’s and C-level Executives.

Online Surveys in Romania

InVeritas research is one of the Global leading providers of Consumers, B2B and Healthcare Online Market Research in the industry.

With over 4 million Consumer and B2B panelists across 25+countries and more than 400,000+ Physicians of 70+ specialties across the globe makes us stand out among all.

In-Depth Interviews in Romania

In-Depth Interviews are qualitative data collection method which helps to analyze, explore, study perception, attitude and respondent behavior to a particular idea or concept. The questions are open-ended, less structured, flexible and continuous.

We at InVeritas Research have conducted many IDI’s in different geography in persona and over the phone with difficult to reach respondents who are identified as a potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation

Focus Groups / Online Focus Groups in Romania

InVeritas Research market research services use Focus group discussions for consumers or businesses to collect data and insights which are most of the time less known to the provider.

Focus group discussions are more effectively utilized when the objective of the investigators is to understand consumers or professional’s views and gain in-depth insights which can be used to provide the client with data and greater clarification to determine their strategy.

Ethnography Studies in Romania

Ethnography is a kind of research conducted within the context of consumer experience, social interaction, behaviors and perceptions in the real world within teams, groups, organizations, and communities. It helps to understand the consumer’s environment through direct observation and exploration of their social, economic and cultural aspects which affects and influences their product selection and uses traditionally in consultation with an Anthropologist.

Online Bulletin Boards in Romania

InVeritas Research uses Online Bulletin board for researches involving long-term discussions which allows the respondents to share their opinion and thoughts more clearly, additionally, participants can log in at their convenience which allows more time to express their thoughts and provide richer insights.

Usability Testing in Romania

InVeritas Research focuses on to get a high-value aspect of the user experience which affects user satisfaction by determining their perception, needs, and anticipated cost and in turn profitability.

Pharmaceuticals Market Research in Romania

InVeritas Research with its team of highly experienced leaders and directors who have spent almost 15-25 years in the pharmaceutical industry, working across different geography and different level has made conducting research processes and understanding unmatched deep insights easy for clients.

Medical Devices Market Research in Romania

InVeritas Research has successfully completed and delivered over 150 projects on Medical devices of different specialties in European, Middle-East, Asia and North and South American Market.

Our team of highly experienced Project Manager, Consultants, and directors who have spent almost 10-20 years in the Medical devices industry, working across different geography and different level has made conducting research processes and understanding unmatched deep insights easy for clients.

Healthcare Market Research in Romania

InVeritas Research’s Healthcare Market Research services specialize in delivering ad-hoc research services and recommends quantitative or qualitative data collection methodology, sampling & analysis plan based upon individual project’s requirements which provides deep insights to our clients.

We can reach Physicians, Allied healthcare professionals, Healthcare executives, influencers and patients/caregivers whose opinion and insight plays a crucial role in healthcare decision making.

Our verified proprietary Panel consists of more than 400,000+ Physicians of 70+ specialties and 250,000+ Allied HCP’s of 40+ specialties across the globe.

Industries We Serve

• Food and Drink
• Medical Devices and Diagnostic

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De 15 ani avem grijă sa ne înarmăm clienţii cu toate informațiile pe care trebuie să le știe despre industrie, consumatori, competitori. Suntem pregătiţi să îţi punem la dispoziţie absolut tot ce ai nevoie: informații exacte, relevante şi direcţii strategice clare, punctuale.

Rezultatele studiilor noastre sunt transformate în planuri de acţiune care te vor sprijini în luarea deciziilor corecte fie că vorbim de targetare eficientă, creşterea numărului de consumatori sau consolidarea brandului tău pe piaţă.

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Folosim paneluri internaționale (peste 40 de milioane) și deținem unul dintre cele mai mari paneluri din România (peste 20000 de utilizatori).

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Suntem membri Esomar (European Society for Opinion and Marketing Research) și suntem Cerificati ISO 9001.

instrumente și resurse

Chestionare online Comunități online Analiză prezență online + review-uri Omnibus

Interviuri în profunzime și focus grupuri online Jurnale online

Chestionare telefonice

Interviuri în profunzime

Testări în locație centrală Chestionare față-în-față Mystery shopping Chestionare exit Shopper path track In store observation

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Sondaje online Chestionare online

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Studii ready-made

În această secţiune găseşti cele mai recente studii realizate de Reveal Marketing Research. Însa, de-a lungul timpului am adunat peste 80 de cercetări din toate industriile. Dacă ai nevoie chiar acum de insight-uri din piaţă, contactează-ne şi ne-ar face plăcere să te ajutăm cu studii ready-made sau cu organizarea de studii agile unde primeşti răspunsuri la întrebările tale în 24h.

Percepţia consumatorilor cu privire la piaţa de lactate.

– Explorarea percepţiilor privind conceptul de loialitate în diferite categorii/industrii – Identificarea elementelor de conexiune (raţionala şi emoţională) dintre consumatori şi brand-uri/servicii care pot stimula preferinţele şi loialitatea – Înţelegerea modului în care aceştia creează o conexiune cu brand-urile preferate

Studiu calitativ  – cantitativ implementat în luna august 2021. Eşantion de 4 focus grupuri cu persoane de 25-50 de ani din Bucureşti + 1011 chestionare CAWI, reprezentativ national urban în rândul persoanelor de 18 ani +, utilizatori de internet.

Contactează-ne pentru mai multe informaţii şi preţ.

– Frecvenţa de consum – Locurile de achiziţie favorite – Nivelul de loialitate – Promoţiile preferate – Impactul pandemiei asupra alegerii produselor lactate

Studiu cantitativ implementat în luna ianuarie 2021. Eşantion de 1011 chestionare CAWI, reprezentativ naţional în rândul persoanelor de 18 ani +, utilizatori de internet.

Percepţia consumatorilor cu privire la producătorii de vinuri

– Frecvenţa de consum vinuri – Frecvenţa de consum a vinurilor în funcţie de tipul (dulce, demi-dulce, demi-sec, sec) şi culoarea vinului (alb, rosu, rose) – Notorietate producători de vinuri

Studiu cantitativ implementat în luna martie 2021. Eşantion de 908 chestionare CAWI, reprezentativ naţional în rândul persoanelor cu vârsta de 18 ani +, utilizatori de internet, consumatori de vin.

ultimele noutati

Studiu Reveal Marketing Research în parteneriat cu ProBCA: Inovațiile...

Studiul nr. 158 din cadrul Reveal Market Resources București, 27 iunie 2024. Cel mai recent studiu desfășurat de Reveal Marketing Research și-a propus să analizeze în profunzime percepțiile specialiștilor din domeniul construcțiilor privind importanța modernității și inovației în acest sector. Rezultatele studiului relevă că, în viziunea profesioniștilor în construcții, BCA-ul reprezintă un exemplu perfect de … Studiu Reveal Marketing Research în parteneriat cu ProBCA: Inovațiile tehnologice și materialele avansate, precum BCA-ul, revoluționează industria construcțiilor

Studiu Reveal Marketing Research Adaptare rapidă la Sistemul de Garanție-Returnare:...

Studiul nr. 157 din cadrul Reveal Market Resources Cel mai recent studiu derulat de Reveal Marketing Research și-a propus să afle mai multe detalii despre atitudinile și comportamentele românilor în ceea ce privește Sistemul de Garanție-Returnare a ambalajelor băuturilor îmbuteliate, care a devenit funcțional începând cu sfârșitul anului trecut (30 noiembrie 2023). În plus, studiul … Studiu Reveal Marketing Research Adaptare rapidă la Sistemul de Garanție-Returnare: 7 din 10 români returnează toate ambalajele cu garanție

Studiu Reveal Marketing Research realizat la comanda Brand Management:...

Reveal Market Resources, studiul nr. 157 Cel mai recent studiu Reveal Marketing Research realizat la comanda Brand Management și-a propus să afle mai multe detalii despre cât timp petrec românii la mall și câți bani cheltuiesc, urmărind diferențe în comportamentele acestora comparativ cu studiul similar derulat anul trecut. Românii cheltuiesc cu 9% mai mulți bani … Studiu Reveal Marketing Research realizat la comanda Brand Management: Românii cheltuiesc mai mulți bani în mall-uri în 2024

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Mercury Research

Www.mercury.ro.

• Founded in 1994
• ESOMAR member since 1995
• Member of SORMA/ Societatea Romana de Marketing si Cercetarea Opiniei Publice (Romanian Association of Marketing Research and Opinion Polls) since 2001
• ISO 9001 quality system implemented

FMCG • Healthcare/Pharmaceutical • Banking/Finance/Insurance • Telecommunications and IT • Media • Automotive • Durable • DIY and Home Improvement • Public Sector/ Government

Mercury Research is the largest independent research agency in Romania, a full service company offering informed, innovative and tailored solutions to clients’ research challenges. Through efficient use of our resources, we are able to recommend and implement most appropriate and cost efficient data collection method at any time.

• 20 full-time research consultants
• 7 Specialists in data analysis, processing, statistics
• 350 field interviewers, coordinated by a team of 5 people who recruit, train, supervise and control F2F data collection
• 79 CATI stations, served by over 100 interviewers, 5 supervisors led by our CATI manager
• Separate qualitative recruitment team coordinated by 3 executives and one manager
• Online panel manager supervising own panel, currently at approx. 25,000 active panelists
• Qualitative studies
• Quantitative studies (CAPI, PAPI, CATI, CAWI, hall tests, F2F Omnibus)
• In-house data entry, editing, coding, analysis, tabulation
• English speaking personnel
• Modern viewing facility, FocusVision capable
• Centrally located office in Bucharest

Mercury Research 16 Copilului Street Second Floor 012178, Bucharest Romania Tel: + 40 21 224 6600 Fax: + 40 21 224 6611

Email: [email protected]

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MEDNET Marketing Research Center

Address: 011333 Bucharest, Romania

• +40-21-224.0677
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About MEDNET Marketing Research Center

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Founded in 2000, MEDNET Marketing Research Center offers a wide range of quantitative and qualitative research services under the management of experienced professionals. Our purpose is to develop long-term relations with our clients, based on understanding their needs, selecting the most appropriate and cost effective methodologies and, in the same time, helping them to implement the research results and exceeding their expectation. We have a national field network of field operators, and a large collection of databases that allow us to extract hundred of national or local samples and also to perform socio-economic analysis. We would be honored to contribute to your success!

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Full Service Market Research Agency

Professional Associations

• - SORMA (The Romanian Society for Public Opinion Research and Marketing)

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• Founded 2000
• Employees 24
• Interviewers 150
• Turnover EUR 800.000
• Phone +40-21-224.0677
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Why Are Companies That Lose Money Still So Successful?

• Vijay Govindarajan,
• Shivaram Rajgopal,
• Anup Srivastava,
• Aneel Iqbal,
• Elnaz Basirian

New research on how to identify investments that produce delayed but real profits — not just those that produce short-term accounting profits.

In a well-functioning capital market, profits should be the sole criterion for firm survival; that is, firms reporting losses should disappear. Of late, however, loss-making firms are highly sought after by investors — often more than some profitable firms. Unicorns, or startups with valuations exceeding a billion dollars, are examples of such loss-making firms. What has changed over time? When and why did losses lose their meaning? The authors’ series of new research papers provide some answers, guiding managers to make the right investments: those that produce delayed but real profits — not just those that produce short-term accounting profits but decimate shareholder wealth in long run.

In 1979, psychologists Daniel Kahneman and Amos Tversky famously posited that losses loom larger than gains in human decision-making. For example, a dollar of loss affects our behavior more than a dollar of profits . Likewise, when a firm announces losses, its stock price declines more dramatically than it increases for the same dollar amount of profits. Investors abandon and lenders tend to stop financing loss-making firms , which then start restructuring their business lines and laying off employees. Some firms go even further, conducting M&A transactions without substance and “managing earnings” to report profits instead of a loss.

• Vijay Govindarajan is the Coxe Distinguished Professor at Dartmouth College’s Tuck School of Business, an executive fellow at Harvard Business School, and faculty partner at the Silicon Valley incubator Mach 49. He is a New York Times and Wall Street Journal bestselling author. His latest book is Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future . His Harvard Business Review articles “ Engineering Reverse Innovations ” and “ Stop the Innovation Wars ” won McKinsey Awards for best article published in HBR. His HBR articles “ How GE Is Disrupting Itself ” and “ The CEO’s Role in Business Model Reinvention ” are HBR all-time top-50 bestsellers. Follow him on LinkedIn . vgovindarajan
• Shivaram Rajgopal is the Roy Bernard Kester and T.W. Byrnes Professor of Accounting and Auditing and Vice Dean of Research at Columbia Business School. His research examines financial reporting and executive compensation issues and he is widely published in both accounting and finance.
• Anup Srivastava holds Canada Research Chair in Accounting, Decision Making, and Capital Markets and is a full professor at Haskayne School of Business, University of Calgary. In a series of HBR articles, he examines the management implications of digital disruption. He specializes in the valuation and financial reporting challenges of digital companies. Follow Anup on  LinkedIn .
• Aneel Iqbal is an assistant professor at Thunderbird School of Global Management, Arizona State University. He examines the accounting measurement and financial disclosures for new-economy firms and incorporates his wide-ranging industry experience into his research and teaching. He is a seasoned accounting and finance professional with diverse experience in auditing, financial analysis, business advisory, performance management, and executive training. Follow Aneel on LinkedIn .
• Elnaz Basirian is a PhD student at the Haskayne School of Business. She examines the influence and role of intangibles in accounting and finance, aimed at improving valuation and market efficiency. She brings a decade of work experience in international financial markets. Follow Elnaz on LinkedIn .

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A Case for Tracking These 3 Refining & Marketing Stocks

The Zacks Oil and Gas - Refining & Marketing industry will benefit from the tight balance between supply and demand for products. Even with the establishment of new refineries, global demand growth is expected to outpace the production of refined products. The global refining capacity, including new installations, and the demand for refined products remain finely balanced. In this favorable market environment, downstream firms such as Valero Energy ( VLO Quick Quote VLO - Free Report ) , Murphy USA ( MUSA Quick Quote MUSA - Free Report ) and PBF Energy ( PBF Quick Quote PBF - Free Report ) are well-positioned to sustain robust earnings and generate substantial long-term value for shareholders.

Industry Overview

The Zacks Oil and Gas - Refining & Marketing industry consists of companies involved in selling refined petroleum products (including heating oil, gasoline, jet fuel, residual oil, etc.) and a plethora of non-energy materials (like asphalt, road salt, clay and gypsum). Some companies also operate refined products’ terminals, storage facilities and transportation services. The primary activity of these firms involves buying crude/other feedstocks, and processing them into a wide variety of refined products. Refining margins are extremely volatile and generally reflect the state of petroleum product inventories, demand for refined products, imports, regional differences, and capacity utilization in the industry. Other major determinants of refining profitability are the light/heavy and sweet/sour spreads. Refiners are also prone to unplanned outages.

3 Trends Defining the Oil and Gas - Refining & Marketing Industry's Future

Margins to Remain Robust: While Refining margins, though lower than the highs of 2022, remain robust. Crack spreads, reflecting the gap between refined product prices and crude oil, are still comfortably above historical norms, ensuring profitability for downstream operators. Global oil demand peaked in 2023, with another record year expected in 2024. The IEA forecasts a demand growth of 1.3 million barrels per day. Demand for gasoline, diesel, and jet fuel remains steady both domestically and in exports. Despite slow capacity expansions, global supply constraints persist. Refining margins are expected to remain strong in 2024.     Refiners Poised for Growth Amid Rising Product Demand: Recently, refiners have benefited from strong demand for gasoline and diesel, driven by strength in travel and mobility. According to the U.S. Energy Department, gasoline inventories are about 1% below the five-year average, and distillate stocks are 8% lower, indicating robust market utilization. This highlights significant usage of oil products. As economic activity remains resilient and Americans engage in travel, consumption of refined products is expected to gain momentum throughout 2024, benefiting refiners from increased driving and international travel trends. Supply-Chain Disruptions: Despite the relatively bullish energy landscape and improved demand environment, the industry has not been immune to supply-chain disruptions and cost inflation. Macro issues like higher transportation expenses, driver scarcity and labor shortages have limited refiners' ability to deliver volumes to their customers. What’s worse is that these headwinds across the system and the subsequent hit to profitability (due to difficulty in passing through the increased costs to clients) are expected to continue in the near future.

Zacks Industry Rank Indicates Positive Outlook

The Zacks Oil and Gas - Refining & Marketing is a 15-stock group within the broader Zacks Oil - Energy sector. The industry currently carries a Zacks Industry Rank #94, which places it in the top 38% of 250 Zacks industries. The group’s Zacks Industry Rank , which is basically the average of the Zacks Rank of all the member stocks, indicates solid near-term prospects. Our research shows that the top 50% of the Zacks-ranked industries outperforms the bottom 50% by a factor of more than 2 to 1. Considering the encouraging dynamics of the industry, we will present a few stocks that you may want to consider for your portfolio. But it’s worth taking a look at the industry’s shareholder returns and current valuation first.

Industry Outperforms Sector But Lags S&P 500

The Zacks Oil and Gas - Refining & Marketing industry has fared better than the broader Zacks Oil – Energy sector over the past year but has underperformed the Zacks S&P 500 composite over the same period. The industry has gone up 26.1% over this period compared with the broader sector’s increase of 15.3%. Meanwhile, the S&P 500 has gained 27.4%.

One-Year Price Performance

Industry's Current Valuation

Since oil and gas companies are debt-laden, it makes sense to value them based on the EV/EBITDA (Enterprise Value/ Earnings before Interest Tax Depreciation and Amortization) ratio. This is because the valuation metric takes into account not just equity but also the level of debt. For capital-intensive companies, EV/EBITDA is a better valuation metric because it is not influenced by changing capital structures and ignores the effect of noncash expenses. On the basis of the trailing 12-month enterprise value-to EBITDA (EV/EBITDA), the industry is currently trading at 3.73X, significantly lower than the S&P 500’s 19.83X. However, it is above the sector’s trailing 12-month EV/EBITDA of 3.02X. Over the past five years, the industry has traded as high as 6.76X, as low as 1.84X, with a median of 3.72X, as the chart below shows.

Trailing 12-Month Enterprise Value-to EBITDA (EV/EBITDA) Ratio (Past Five Years)

3 Stocks in Focus

Valero Energy: San Antonio, TX-based Valero Energy is the largest independent refiner and marketer of petroleum products in the United States. The company has a refining capacity of 3.1 million barrels per day across 15 refineries located throughout the United States, Canada and the United Kingdom. VLO’s expected EPS growth rate for three to five years is currently 6%, which compares favorably with the industry's growth rate of 4.9%. Valero Energy beat the Zacks Consensus Estimate for earnings in each of the trailing four quarters, the average being 12.1%. Shares of the Zacks Rank #3 (Hold) company have gained 37.3% in a year. You can see the complete list of today’s Zacks #1 Rank stocks here .

Price and Consensus: VLO

Murphy USA: It is a leading independent retailer of motor fuel and convenience merchandise in the United States. The proximity of Murphy USA’s fuel stations to Walmart supercenters helps the company leverage the strong and consistent traffic that these stores attract. MUSA’s acquisition of QuickChek Corporation — a family-owned food and beverage chain — is expected to help improve its offerings. The El Dorado, AR-based Murphy USA has a market capitalization of $9.8 billion. MUSA beat the Zacks Consensus Estimate for earnings in three of the trailing four quarters and missed in the other. The company carries a Zacks Rank of 3. Shares of MUSA have gained 60.2% in a year.

Price and Consensus: MUSA

PBF Energy: PBF Energy has one of the most complex refining systems in the United States. As a result, the firm has the capacity to generate lighter and better grades of refined products. PBF’s daily processing capacity of 1,000,000 barrels of crude is higher than most of its peers. PBF, based in Parsippany, NJ, beat the Zacks Consensus Estimate for earnings in three of the last four quarters. The firm has a market capitalization of $5.4 billion. The Zacks Rank #3 PBF’s shares have gained 10.1% in a year.

Price and Consensus: PBF

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Rising Hotel Rates Don’t Always Mean Rising Commissions

Onyx CenterSource + Skift

June 26th, 2024 at 10:00 AM EDT

The second installment of “The Data Snap” article series examines an unusual market trend: Hotel rates are on the rise while agency commissions are stabilizing. This shift is driving travel companies to reevaluate which measurements they’re using to forecast revenues.

Onyx CenterSource

This sponsored content was created in collaboration with a Skift partner.

For an introduction to “The Data Snap” series, click here.

“Correlation is not causation.” This age-old rule of data analysis is remarkably salient in 2024 as inflation and other economic factors are changing the relationship between hotel rates and commissions paid to travel management companies (TMCs). An unprecedented divergence of these two metrics is forcing travel businesses to rethink forecasting and revenue management strategies.

According to Onyx Insights data, starting in 2022, hotel average daily rates (ADR) started to grow at a faster rate than commissions per commissionable room night (CpCR). CpCR refers to the average commission income that TMCs earn for each room booked that is eligible for commission. Because these two measures have historically increased or decreased in parallel, TMCs could accurately forecast commissions as a percentage of ADR.

However, in 2023, while ADR continued to rise, CpCR began to stabilize, indicating a significant shift. This divergence suggests that even as hotels charge more per room, the commissions paid to agencies booking those rooms are not increasing proportionally, presenting a new challenge in revenue management.

Where Is the Greatest Impact?

Commissions are not only diverging from ADRs but also declining in the luxury and domestic segments globally and in the U.S. across all sectors. TMCs that manage a lot of business in these sectors in particular should be on the watchout for changes in the market that may impact their potential to sell commissionable rates.

Why Is ADR No Longer a Reliable Indicator for Commissions?

Many potential factors may be causing rates to diverge from commissions, but these three trends may help explain why the direct comparison between these two metrics is becoming increasingly difficult to reconcile.

Hotels might respond to each of these cases by selling more bulk rates to TMCs (which are typically non-commissionable) or doubling down on direct booking strategies that result in fewer commissionable rates altogether:

• Occupancy is lagging rate growth: In its 2023 State of Travel report, Skift Research wrote that “unlike other recessions, where occupancy and ADR recover in pace with each other, the Covid recovery has seen ADRs lead occupancy.”
• Corporate travel is still unpredictable: On a global level, corporate travel spending is coming close to 2019 figures, in part reflecting higher hotel costs. Yet 36 percent of business travelers told Skift Research that they thought it would be at least three years before their companies returned to 2019 spending levels, if ever.
• Travelers are shopping around more: According to a quarterly Skift Research survey of U.S. travelers , a majority said that they booked directly with hotels in Q1 2024 (56 percent); however, that number declined about 5 percentage points on average from 2021 to 2024.

More Accurate Data Analysis = A Better Way Forward

With more non-commissionable rates potentially on the market, a direct comparison of CpCR with all ADRs is no longer valid. While it’s always good practice for TMCs to evaluate if they can direct more share to fewer preferred suppliers to mitigate commission impacts, doing so could also potentially impact TMC relationships with their corporate buyers and travelers if they limit hotel choices.

A better solution is to pivot by using more precise data.

For example, comparing commissionable ADR (cADR) with CpCR shows trendlines more closely in step with each other. Unsurprisingly, looking at commissions paid in comparison only to rates that are eligible for commissions offers TMCs a much more accurate view into their revenue forecasts.

By using metrics that trend together more directly, TMCs will be able to forecast their revenues more accurately without upsetting the balance of their supplier relationships — or by extension, customer perceptions.

As the hospitality landscape undergoes significant transformations, the need to adapt revenue management strategies and analysis has never been more critical. Successfully navigating this new terrain will be a pivotal determinant of future success.

“The Data Snap” is a monthly article series that paints a clearer picture of the dynamic hotel booking landscape, empowering hotels and agencies to make data-driven decisions that help them build productive partner relationships and drive more revenue.

Onyx Insights offers a comprehensive view of the industry landscape, enabling hotels and TMCs to make well-informed decisions and better serve their clients and partners. Onyx CenterSource processes over 100 million transactions annually on behalf of 200,000 agencies and 150,000 hotels globally, representing nearly $2.1 billion in hotel commission payments. Visit onyxcentersource.com to learn more .

This content was created collaboratively by Onyx CenterSource and Skift’s branded content studio, SkiftX .

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Tags: hotel booking , onyx centersource , the data snap , travel agencies , travel management