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First page of “A case study on economic analysis of marketing and price spread of apple fruit in Kashmir Valley of J&K state”

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A case study on economic analysis of marketing and price spread of apple fruit in Kashmir Valley of J&K state

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2017, International Research Journal of Agricultural Economics and Statistics

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Analysis of marketing channel and marketing efficiency is an important tool through which one can understand the how different marketing channels and marketing intermediaries can influence the returns received by producers and price paid by consumers. The present paper discusses the marketing channels, marketing efficiency, marketing cost and marketing margin in Jammu & Kashmir through which the apple move from producer to consumer. Study reveals that channel-I in Baramulla, Channel-II in Kupwara and Shopian is popular among the farmers because most of the sample apple growers sell their produce through these channels. It has been observed that larger the number of intermediaries between producers and consumers lead to higher marketing cost and vice-versa. The analyses reveal that Channel-II has the highest marketing cost. Lower the marketing cost, higher will be the marketing efficiency and vice-versa. Further, results observes that in Jammu & Kashmir Channel-V is more efficient th...

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An attempt has been made in this paper to evaluate the price spread of apple in the state of Jammu and Kashmir; the study is confined to Baramulla and Pulwama district with 35 growers, who were selected randomly from six selected villages considered to collect the required information. The primary data were collected from the apple growers through personal interview method with the help of well prepared pre tested schedule for the year 2019-20. For the present study 4 marketing channel were identified for the transaction of apple i.e.; Producer - Aratiya - Wholesale - Retailer - Consumer; Producer - Pre-harvest Contractor - Wholesaler - Retailer - Consumer, Producer - Post-harvest - Contractor -Wholesaler - Retailer - Consumer and Producer - Commission Agent - Wholesaler – Retailer - Consumer. Thus it can be concluded that the apple business in Kashmir is more remunerative. This enterprise is not only profitable and financially viable but also provides employment to large number of ...

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Subject and purpose of work: The study aims to analyse the existing marketing system along with marketing channels, costs, margins, and marketing efficiency. Materials and methods: The study was conducted in the districts of Sirsa, Sonipat and Yamuna Nagar in Haryana during the year 2020–21. The study was based on primary data collected from a field survey with the help of a pre-tested questionnaire. A simple tabulated method, price spread, and market efficiency analyses were employed. Results: The study revealed that the producer share in terms of consumer rupees is the highest in Channel VI, followed by Channels IV, V and II. Channel VI is the most efficient channel due to the absence of intermediaries. Channel I is the least efficient due to the greatest number of intermediaries present in this channel. Conclusions: The study has suggested that the government should regulate the fruit trade so that the involvement of mediators in the fruit market may be reduced. Cold storage shou...

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Apple is the main constituent of farmer's economy in Northwestern states of India. The present work aims to examine, the status of market infrastructure and inequalities present in selected markets of North India namely; Azadpur, Dhalii, Foodgrain market Chandigarh and Solan. A total of 480 wholesalers were selected from the selected markets, 40 from Dhalli, 50 from Solan, 109 from Foodgrain market Chandigarh and 281 wholesalers from Azadpur market by complete enumeration method for the study. Market infrastructure index of Azadpur market was the highest (1.00) followed by Foodgrain market Chandigarh (0.28), Dhalli (0.03) and Solan (0.02). The inequality measures revealed that the selected apple markets are competitive indicating that the apple markets of north zone are highly efficient. The study also emphasized the need infrastructure facilities such as cold stores in Dhalli and Solan markets.

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