marketing proposal presentation prezi

Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

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Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan, you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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Why Your Content Strategy Should Include Prezi

• by Jessica Davis
• | Published: November 25, 2012

Prezi is an almost futuristic tool that wouldn’t look out of place if it was being used by Tom Cruise in the movie “Minority Report.” Developed by Adam Somlai-Fischer — an architect known for his innovative experiments that blend technology, spaces, and human interaction — it helps people present and share ideas in an organized, storytelling format. It is a SaaS (software as a service) based presentation interface, and many businesses and individuals are already using it to share and explore ideas on the cloud. 

Prezi uses a unique zooming user interface (ZUI) to interact with users. The 2.5-dimension navigability (up-down, sideways, and depth) that Prezi offers is extremely powerful. Although most people know Prezi for its online version, the company also offers a desktop variant, which lets you create offline presentations and later view them on Windows, Linux, and Mac platforms.

Prezi is not PowerPoint… no, it’s not SlideShare either  

Prezi eliminates the need for multiple slides in a presentation. On a Prezi — which is what each Prezi presentation is called — you zoom-in/zoom-out or pan-in/pan-out to move through the presentation, instead of jumping from one slide to the next. In other words, Prezi is a “non-linear” form of presentation, while PowerPoint and SlideShare are linear forms. Prezi uses a map to navigate through the presentation, instead of a slide stack that you encounter in traditional presentation tools.

SlideShare, the social platform that takes the linear presentation format of PowerPoint online, allows users to upload and share presentations on the web. But even SlideShare doesn’t give you the extra dimension of depth offered by Prezi. However, SlideShare has one big advantage over Prezi. Any content inside a SlideShare presentation is searchable and can be indexed by search engines — Prezi does not give you this benefit.

One tool, many applications  

Prezi was initially created to present architectural drawings in an interactive manner. Since then, it has developed into a full-fledged presentation tool with multiple applications, such as:

• Presenting complex network and process diagrams
• Mind mapping
• Visualizing data
• Content marketing
• Resumes (nicknamed “Prezumes”)
• Expressing creative ideas

What’s in it for content marketers?  

If you are a content marketing strategist, the amazing zooming user interface of Prezi will bring a smile to your face. Sure, it is unfamiliar territory, and most people have yet to experience the power that Prezi can lend to content marketing campaigns. But what makes Prezi perfect for your content strategy is that it is a great storytelling tool. It allows you to guide the attention of users and lead them through your message, keeping their eyes locked on the screen.

Prezi is a rich medium, and you can use videos and images within your presentation, as well as include one in your blog, share it on your social networks, or embed it on your web pages. You can even use Prezi offline in a digital out-of-home (DOOH) campaign. The best part about using Prezi for content marketing is that not many are using it yet, and the novelty itself will make your customers take notice.

Corporate heavyweights on Prezi early-adopters list  

Several leading companies have jumped on the Prezi bandwagon, though for varied applications. Some use it in business meetings and presentations; others use it during trade shows and marketing events to engage with customers. Companies like Coca-Cola, Lenovo, and CBS are already experimenting with Prezi for their content strategy.

For example:

• CBS Outdoor used a Prezi on the theme “ media on the move ,” which was later featured on billboards across the Netherlands.  

• Subbseven , an online lifestyle platform, created a Prezi that demonstrates its designs in a beautiful way.

• Ogilvy has used Prezis to promote many of its clients in collaboration with Mr. Prezident , a company that helps create Prezis.
• TomTom, the world’s leading brand for navigational devices used a Prezi for its annual global marketing conference in Dublin.
• Coca-Cola has made a unique Prezi that explains its strategy for 2020.
• TMP&Co, the Dutch unit of TMP Worldwide, featured a looping Prezi during the Amsterdam International Motor Show.
• Lenovo has gone one step further to create its own unique Prezi template for its employees.
• Rijksoverheid, the Civil Service Agency for the Dutch Ministry of Foreign Affairs, has found a creative way of educating its officials on iPads with an interactive Prezi.
• Ubuntu Street Kids Foundation also used a loop that was featured in its annual “Geod Bedoeld Festival”. This loop is present online and has been shared and embedded by many people on the internet.
• CBRE, a commercial estate services firm, made a Prezi to attract prospective interns.
• Orange Babies a foundation for pregnant women infected with AIDS has created a Prezi named What is Sweet Links? that aims at spreading AIDS awareness.

The list goes on and on.

Before using Prezi for content marketing…

How you use Prezi in your content strategy is entirely up to you, though try not to reinvent the wheel. Take inspiration from companies that have already used Prezi — i.e., use their strategies as a template to get familiar with the tool, and then move to more innovative applications.

The content that you share through Prezi should be chosen carefully. It should be such that the extra dimension reveals insights that would be difficult to highlight otherwise. For example, you could use a Prezi to publish richer and more interactive infographics about your industry, zooming in on different data representations in a predetermined sequence.

Don’t forget that Prezi does present a limitation of not being SEO friendly, as search engines will not be able to read its content (at least not yet). So when you create a Prezi, make sure that it is accompanied with textual content that allows search engines to better understand the content in your Prezi. This will make it easier for your target audience to discover your Prezi, and also connect the Prezi semantically with the rest of your content.

Looking for help choosing and implementing the right technologies for your content marketing plans? Read our Decision-Maker’s Guide to Making Smart Content Marketing Technology Choices .

Jessica Davis

Like what you're reading?

3 presentation templates for industrial professionals

Get your team on prezi – watch this on demand video.

Chelsi Nakano January 23, 2019

Communicating your ideas for future projects and requesting the budget needed to complete them is nearly always a challenge. Whether you’re working on a new proposal, a sales pitch, a quarterly business review, or something in between, Prezi has a presentation template for you. Check out three of our favorites below, and try them out in your next proposal.

Pitch – Construction

Why are you the best choice for the job? Answer that question and establish credibility with a great-looking Prezi construction pitch. It’s easy to build a beautiful and compelling contractor pitch using this customizable construction industry presentation template.

Quarterly Business Review – Traffic

Use your quarterly business review to highlight what’s driving growth (and what’s causing bottlenecks) with a traffic-themed business presentation template. The stark colors in this business template will keep people focused on your QBR presentation from start to finish.

Marketing Proposal – Subway

Next stop: Success! The subway-themed design and metropolitan feel of this Prezi presentation template infuse any sales or marketing proposal with both urbanity and modernity. Easily customized with your own content, this Prezi proposal template will help all of your presentations be more memorable and persuasive.

Want to explore more? We don’t blame you. Visit our Designer Presentation Templates page , where you’ll find a terrific assortment of Prezi presentation templates for any and every kind of presentation.

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Module 15: Marketing Plan

Reading: presenting the marketing plan, getting started: your target audience.

When you were developing your own marketing plan, consider how much time and thought you put into identifying and reaching your target audience. As you know, it’s a crucial step in the development of any successful marketing plan. The same is true of effective presentations: the key is to have a firm grasp of the needs of your audience. As the presenter, your main goal is to convey a message to your audience. That message is your marketing plan. You should imagine that the audience of your marketing plan is very interested in and somewhat familiar with your product and/or service. We’ll say that the demographic is “your instructor and classmates”—all bright, educated listeners who want to hear what you have to say! It’s important to keep in mind that they may not interpret the information exactly as you have. It’s your job as a marketing-plan presenter to explain your ideas using specific details, succinct and clear wording (avoid jargon), vivid descriptions, and meaningful images. As you organize your presentation, keeping this imaginary audience in mind can help you gauge how much background information and context to provide.

If you feel unsure about what to present, read your executive summary, which should give you a nice outline for your presentation. Begin by presenting the key elements there. Then ask yourself, “If I’m going to explain why this positioning and these marketing objectives really make sense, what additional information does my audience need?” Your goal with the presentation is not to present all of the details in the marketing plan but just to call out the important areas that help everyone understand why it is a good, thoughtful plan.

Choosing Media and Format

Perhaps you’ve heard the phrase “Death by PowerPoint” to explain that all-too-familiar feeling of being slowly bored to death by a thoughtless presenter who’s droning on and on about boring slide after boring slide. If you’d like to know what the experience is about, and you have time for a laugh, watch the following video, starring stand-up comedian Don McMillan. McMillan pokes fun at bad presentations, but he has some very sound advice about what not to do . (Also, he gets in a nice dig at marketers.)

You may be considering using PowerPoint for your marketing-plan presentation, and that’s perfectly fine. PowerPoint can be a very effective tool with the right organization, layout, and design. Below is a list of five common pitfalls that you can and should avoid, and doing so will go a long way toward making your PowerPoint presentation successful:

• Choosing a font that is too small . The person in the very back of the room should be able to see the same thing as the person in the front of the room.
• Putting too many words on a slide . Remember it’s called PowerPoint, not PowerParagraph! Keep your bullet points clear and succinct.
• Having spelling errors . Have somebody proofread your slides. Any typos will detract from your marketing plan.
• Choosing distracting colors that make it hard to read the information . PowerPoint gives you a lot of color choices in their design templates. The ideas in your brilliant marketing plan will be lost if your audience is struggling to read the content.
• Selecting images or visuals that do not clearly align with the content . For instance, a cute photo of your cat may look lovely up on the screen, but if it doesn’t connect to your marketing plan, it’s just fluff that detracts from your message. Every slide counts, so make sure the visuals support your message.

I have the coolest whiskers in the room, and I am way more important than marketing, and dogs.

Two Ideas Beyond PowerPoint

The top priority for your marketing plan presentation is to make sure that it’s well focused. The software/technology is less important—just use what you’re most comfortable with. That said, if you’d like to explore other options besides PowerPoint, two alternatives are described below. Either would work well for this assignment.

Prezi gives students free access to a visual-aid tool that can be effective, fun, and engaging. You’ll need to sign up with your student email address. Once again, the content of your marketing plan is most important, but if you’re bored with PowerPoint, you could give Prezi a try.

Three Prezi Tips:

• Keep in mind that the movement of the screen can make some audience members feel seasick, so be sure to review your transitions between your slides. Too much movement will detract from your message.
• If it’s your first time trying Prezi and you’re learning how to use it, start by using one of the templates. You want to focus on your marketing plan, not the technology.
• Remember that a fancy Prezi will not hide a poor marketing plan. Having all the elements of the marketing plan should be your first concern; then focus on making it pretty.

Google Sites 

Google Sites gives users the ability to create free basic Web sites. Google has easy-to-follow tutorials, and a lot of help is available through Google’s search engine. You can google your question! Free templates are available, but be sure to pick one that is professional and appropriate for your audience.

Three Google Sites Tips

• Pick a clever site name that you’ll want to use when you are on the job market. Using “Principles of Marketing 101” won’t be as catchy as “[Clever Business Name] Marketing Plan.” You may want to use this plan as a sample of your work someday.
• Test your site on different devices. See what your marketing plan looks like on a smartphone and a computer screen. Pay particular attention to your images to make sure they aren’t too big or too small.
• Ask somebody who isn’t in the course to click around and tour your Web site before you present. He or she may be able to give you feedback on what looks the best or what you could improve.

Presenting the Marketing Plan

Now that we’ve shared some pointers on organizing your presentation and getting the technology to work for you—rather than against you—let’s turn to a final list of pointers for the “performance” part of the presentation, when you actually present your plan to an audience. You’ve worked hard as the owner of this plan, so have confidence in your work. The following can help you get there:

• Practice! Take what you’ve learned about SWOT and do a SWOT analysis of your presentation. What are the strengths, weaknesses, opportunities, and threats you’ll face when you present to your audience? It’s tough to remember this when you’re nervous, but you’re the person who knows the most about your plan. Practicing your presentation will help you build confidence.
• Ask a friend or family member to watch you present. Request that they be honest with you and give constructive criticism.
• Talk to your audience, not to the screen. Your audience can read the slides, so use your voice to explain more of the details.

Remember the sage advice of Oscar Wilde: “Be yourself. Everyone else is taken.” Good luck!

• Reading: Presenting the Marketing Plan. Provided by : Lumen Learning. License : CC BY: Attribution
• Sneaky Beb. Authored by : Bitey Mad Lady. Located at : https://www.flickr.com/photos/froggenstein/16911480062/ . License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Life After Death by PowerPoint 2012 by Don McMillan. Authored by : Don McMillan. Located at : https://www.youtube.com/watch?v=MjcO2ExtHso . License : All Rights Reserved . License Terms : Standard YouTube video

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Marketing Plan

Marketing Plan prezi template is about business planning.

Download external template

• Description

Marketing Plan prezi template is about business planning. Product has colorful simple bar graph from scuare icons with 3D background. Simple and elegant Prezi with transparent vector based elements and gradient gray 3D background. Good for topics like: business, investment, banking, safety, loan, savings, education. Colors included: green, blue, orange, grey, red, yellow. All of design elements are separate. View Marketing Plan prezi template at  prezi.com