westjet social media case study

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WestJet: A New Social Media Strategy

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Westjet: a new social media strategy description.

In October 2015, WestJet, Canada's second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited about the prospects of continuing to grow their customer base and reach even more guests through social media. WestJet had developed a highly successful approach to managing social media, and now the two executives were faced with two new possible social platforms: Snapchat and Pinterest. With an economy in decline and a flat marketing budget for 2016, they had a decision to make. Should the company pursue either of these platforms for the coming year, and if so, how? Which one would be best for the growth and evolution of WestJet's social media presence?

Case Description WestJet: A New Social Media Strategy

Strategic managment tools used in case study analysis of westjet: a new social media strategy, step 1. problem identification in westjet: a new social media strategy case study, step 2. external environment analysis - pestel / pest / step analysis of westjet: a new social media strategy case study, step 3. industry specific / porter five forces analysis of westjet: a new social media strategy case study, step 4. evaluating alternatives / swot analysis of westjet: a new social media strategy case study, step 5. porter value chain analysis / vrio / vrin analysis westjet: a new social media strategy case study, step 6. recommendations westjet: a new social media strategy case study, step 7. basis of recommendations for westjet: a new social media strategy case study, quality & on time delivery.

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Case Analysis of WestJet: A New Social Media Strategy

WestJet: A New Social Media Strategy is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. WestJet: A New Social Media Strategy is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. WestJet: A New Social Media Strategy case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. WestJet: A New Social Media Strategy will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

WestJet: A New Social Media Strategy case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of WestJet: A New Social Media Strategy, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The WestJet: A New Social Media Strategy case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Sales & Marketing Solutions

In the Texas Business School, WestJet: A New Social Media Strategy case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – WestJet: A New Social Media Strategy

Step 1 – Problem Identification of WestJet: A New Social Media Strategy - Harvard Business School Case Study

The first step to solve HBR WestJet: A New Social Media Strategy case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Westjet Media is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Westjet Media, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the WestJet: A New Social Media Strategy. The external environment analysis of WestJet: A New Social Media Strategy will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in WestJet: A New Social Media Strategy case study. PESTEL analysis of " WestJet: A New Social Media Strategy" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with WestJet: A New Social Media Strategy macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for WestJet: A New Social Media Strategy

To do comprehensive PESTEL analysis of case study – WestJet: A New Social Media Strategy , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact WestJet: A New Social Media Strategy

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Government policies have significant impact on the business environment of any country. The firm in “ WestJet: A New Social Media Strategy ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Westjet Media is operating, firms are required to store customer data within the premises of the country. Westjet Media needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. WestJet: A New Social Media Strategy has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Westjet Media in case study WestJet: A New Social Media Strategy" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Westjet Media in case study “ WestJet: A New Social Media Strategy ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Westjet Media in case study “ WestJet: A New Social Media Strategy ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ WestJet: A New Social Media Strategy ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Westjet Media can compete against other competitors.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at WestJet: A New Social Media Strategy case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Westjet Media needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact WestJet: A New Social Media Strategy

Social factors that impact westjet: a new social media strategy, technological factors that impact westjet: a new social media strategy, environmental factors that impact westjet: a new social media strategy, legal factors that impact westjet: a new social media strategy, step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: westjet: a new social media strategy case study solution.

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WestJet: A New Social Media Strategy

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Product Description

Publication Date: June 20, 2016

Source: Ivey Publishing

Industry: Transportation and distribution

In October 2015, WestJet, Canada's second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited about the prospects of continuing to grow their customer base and reach even more guests through social media. WestJet had developed a highly successful approach to managing social media, and now the two executives were faced with two new possible social platforms: Snapchat and Pinterest. With an economy in decline and a flat marketing budget for 2016, they had a decision to make. Should the company pursue either of these platforms for the coming year, and if so, how? Which one would be best for the growth and evolution of WestJet's social media presence?

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WestJet: A New Social Media Strategy Harvard Case Solution & Analysis

Home >> Marketing HBS Case Solutions >> WestJet: A New Social Media Strategy

In October 2015, WestJet, Canada's second biggest airline, needed to expand its social media existence.

WestJet opted for a highly successful approach, which it developed itself in order to manage social media, and both executives were faced with two new potential societal platforms: Snapchat and Pinterest. With an economy in decline and a flat advertising budget for 2016, they had a determination to make. Should the business pursue either of these stages for the approaching year, and if so, how? Which one would be best for the growth and development of the social media presence of WestJet?

PUBLICATION DATE: June 20, 2016 PRODUCT #: W16363-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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WestJet: A New Social Media Strategy Case Solution & Answer

Home » Case Study Analysis Solutions » WestJet: A New Social Media Strategy

This Case is about SOCIAL PLATFORMS

PUBLICATION DATE: June 20, 2016 PRODUCT #: W16363-PDF-ENG

In October 2015, WestJet, Canada’s second biggest airline, needed to enlarge its social media existence. WestJet had developed an extremely successful way of handling social media, and both executives were faced with two new potential societal platforms: Pinterest and Snapchat. With a level advertising budget for 2016 and an economy in decline, they had a determination to make. Should the firm pursue either of these stages for the forthcoming year, and if so, how? Which one would be best for development and the development of the social media existence of WestJet?

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WestJet A New Social Media Strategy Case Study Solution

Posted by John Berg on Feb-16-2018

Introduction

WestJet A New Social Media Strategy Case Study is included in the Harvard Business Review Case Study. Therefore, it is necessary to touch HBR fundamentals before starting the WestJet A New Social Media Strategy case analysis. HBR will help you assess which piece of information is relevant. Harvard Business review will also help you solve your case. Thus, HBR fundamentals assist in easily comprehending the case study description and brainstorming the WestJet A New Social Media Strategy case analysis. Also, a major benefit of HBR is that it widens your approach. HBR also brings new ideas into the picture which would help you in your WestJet A New Social Media Strategy case analysis.

To write an effective Harvard Business Case Solution, a deep WestJet A New Social Media Strategy case analysis is essential. A proper analysis requires deep investigative reading. You should have a strong grasp of the concepts discussed and be able to identify the central problem in the given HBR case study. It is very important to read the HBR case study thoroughly as at times identifying the key problem becomes challenging. Thus by underlining every single detail which you think relevant, you will be quickly able to solve the HBR case study as is addressed in Harvard Business Case Solution.

Problem Identification

The first step in solving the HBR Case Study is to identify the problem. A problem can be regarded as a difference between the actual situation and the desired situation. This means that to identify a problem, you must know where it is intended to be. To do a WestJet A New Social Media Strategy case study analysis and a financial analysis, you need to have a clear understanding of where the problem currently is about the perceived problem.

For effective and efficient problem identification,

• A multi-source and multi-method approach should be adopted.
• The problem identified should be thoroughly reviewed and evaluated before continuing with the case study solution.
• The problem should be backed by sufficient evidence to make sure a wrong problem isn't being worked upon.

Problem identification, if done well, will form a strong foundation for your WestJet A New Social Media Strategy Case Study. Effective problem identification is clear, objective, and specific. An ambiguous problem will result in vague solutions being discovered. It is also well-informed and timely. It should be noted that the right amount of time should be spent on this part. Spending too much time will leave lesser time for the rest of the process.

WestJet A New Social Media Strategy Case Analysis

Once you have completed the first step which was problem identification, you move on to developing a case study answers. This is the second step which will include evaluation and analysis of the given company. For this step, tools like SWOT analysis, Porter's five forces analysis for WestJet A New Social Media Strategy, etc. can be used. Porter’s five forces analysis for WestJet A New Social Media Strategy analyses a company’s substitutes, buyer and supplier power, rivalry, etc.

To do an effective HBR case study analysis, you need to explore the following areas:

1. Company history:

The WestJet A New Social Media Strategy case study consists of the history of the company given at the start. Reading it thoroughly will provide you with an understanding of the company's aims and objectives. You will keep these in mind as any Harvard Business Case Solutions you provide will need to be aligned with these.

2. Company growth trends:

This will help you obtain an understanding of the company's current stage in the business cycle and will give you an idea of what the scope of the solution should be.

3. Company culture:

Work culture in a company tells a lot about the workforce itself. You can understand this by going through the instances involving employees that the HBR case study provides. This will be helpful in understanding if the proposed case study solution will be accepted by the workforce and whether it will consist of the prevailing culture in the company.

WestJet A New Social Media Strategy Financial Analysis

The third step of solving the WestJet A New Social Media Strategy Case Study is WestJet A New Social Media Strategy Financial Analysis. You can go about it in a similar way as is done for a finance and accounting case study. For solving any WestJet A New Social Media Strategy case, Financial Analysis is of extreme importance. You should place extra focus on conducting WestJet A New Social Media Strategy financial analysis as it is an integral part of the WestJet A New Social Media Strategy Case Study Solution. It will help you evaluate the position of WestJet A New Social Media Strategy regarding stability, profitability and liquidity accurately. On the basis of this, you will be able to recommend an appropriate plan of action. To conduct a WestJet A New Social Media Strategy financial analysis in excel,

• Past year financial statements need to be extracted.
• Liquidity and profitability ratios to be calculated from the current financial statements.
• Ratios are compared with the past year WestJet A New Social Media Strategy calculations
• Company’s financial position is evaluated.

Another way how you can do the WestJet A New Social Media Strategy financial analysis is through financial modelling. Financial Analysis through financial modelling is done by:

• Using the current financial statement to produce forecasted financial statements.
• A set of assumptions are made to grow revenue and expenses.
• Value of the company is derived.

Financial Analysis is critical in many aspects:

• Decision Making and Strategy Devising to achieve targeted goals- to determine the future course of action.
• Getting credit from suppliers depending on the leverage position- creditors will be confident to supply on credit if less company debt.
• Influence on Investment Decisions- buying and selling of stock by investors.

Thus, it is a snapshot of the company and helps analysts assess whether the company's performance has improved or deteriorated. It also gives an insight about its expected performance in future- whether it will be going concern or not. WestJet A New Social Media Strategy Financial analysis can, therefore, give you a broader image of the company.

WestJet A New Social Media Strategy NPV

WestJet A New Social Media Strategy's calculations of ratios only are not sufficient to gauge the company performance for investment decisions. Instead, investment appraisal methods should also be considered. WestJet A New Social Media Strategy NPV calculation is a very important one as NPV helps determine whether the investment will lead to a positive value or a negative value. It is the best tool for decision making.

There are many benefits of using NPV:

• It takes into account the future value of money, thereby giving reliable results.
• It considers the cost of capital in its calculations.
• It gives the return in dollar terms simplifying decision making.

The formula that you will use to calculate WestJet A New Social Media Strategy NPV will be as follows:

Present Value of Future Cash Flows minus Initial Investment

Present Value of Future cash flows will be calculated as follows:

PV of CF= CF1/(1+r)^1 + CF2/(1+r)^2 + CF3/(1+r)^3 + …CFn/(1+r)^n

where CF = cash flows r = cost of capital n = total number of years.

Cash flows can be uniform or multiple. You can discount them by WestJet A New Social Media Strategy WACC as the discount rate to arrive at the present value figure. You can then use the resulting figure to make your investment decision. The decision criteria would be as follows:

• If Present Value of Cash Flows is greater than Initial Investment, you can accept the project.
• If Present Value of Cash Flows is less than Initial Investment, you can reject the project.

Thus, calculation of WestJet A New Social Media Strategy NPV will give you an insight into the value generated if you invest in WestJet A New Social Media Strategy. It is a very reliable tool to assess the feasibility of an investment as it helps determine whether the cash flows generated will help yield a positive return or not.

However, it would be better if you take various aspects under consideration. Thus, apart from WestJet A New Social Media Strategy’s NPV, you should also consider other capital budgeting techniques like WestJet A New Social Media Strategy’s IRR to evaluate and fine-tune your investment decisions.

WestJet A New Social Media Strategy DCF

Once you are done with calculating the WestJet A New Social Media Strategy NPV for your finance and accounting case study, you can proceed to the next step, which involves calculating the WestJet A New Social Media Strategy DCF. Discounted cash flow (DCF) is a WestJet A New Social Media Strategy valuation method used to estimate the value of an investment based on its future cash flows. For a better presentation of your finance case solution, it is recommended to use WestJet A New Social Media Strategy excel for the DCF analysis.

To calculate the WestJet A New Social Media Strategy DCF analysis, the following steps are required:

• Calculate the expected future cash inflows and outflows.
• Set-off inflows and outflows to obtain the net cash flows.
• Find the present value of expected future net cash flows using a discount rate, which is usually the weighted-average cost of capital (WACC).
• If the value calculated through WestJet A New Social Media Strategy DCF is higher than the current cost of the investment, the opportunity should be considered
• If the current cost of the investment is higher than the value calculated through DCF, the opportunity should be rejected

WestJet A New Social Media Strategy DCF can also be calculated using the following formula:

DCF= CF1/(1+r)^1 + CF2/(1+r)^2 + CF3/(1+r)^3 + …CFn/(1+r)^n

In the formula:

• CF= Cash flows
• R= discount rate (WACC)

WestJet A New Social Media Strategy WACC

When making different WestJet A New Social Media Strategy's calculations, WestJet A New Social Media Strategy WACC calculation is of great significance. WACC calculation is done by the capital composition of the company. The formula will be as follows:

Weighted Average Cost of Capital = % of Debt * Cost of Debt * (1- tax rate) + % of equity * Cost of Equity

You can compute the debt and equity percentage from the balance sheet figures. For the cost of equity, you can use the CAPM model. Cost of debt is usually given. However, if it isn't mentioned, you can calculate it through market weighted average debt. WestJet A New Social Media Strategy’s WACC will indicate the rate the company should earn to pay its capital suppliers. WestJet A New Social Media Strategy WACC can be analysed in two ways:

• From the company's perspective, it can be analysed as the cost to be paid to the capital providers also known as Cost of Capital
• From an investor' perspective, if the expected return on the investment exceeds WestJet A New Social Media Strategy WACC, the investor will go ahead with the investment as a positive value would be generated.

WestJet A New Social Media Strategy IRR

After calculating the WestJet A New Social Media Strategy WACC, it is necessary to calculate the WestJet A New Social Media Strategy IRR as well, as WACC alone does not say much about the company’s overall situation. WestJet A New Social Media Strategy IRR will add meaning to the finance solution that you are working on. The internal rate of return is a tool used in investment appraisal to calculate the profitability of prospective investments. IRR calculations are dependent on the same formula as WestJet A New Social Media Strategy NPV.

There are two ways to calculate the WestJet A New Social Media Strategy IRR.

• By using a WestJet A New Social Media Strategy Excel Spreadsheet: There are in-built formulae for calculating IRR.

IRR= R + [NPVa / (NPVa - NPVb) x (Rb - Ra)]

In this formula:

• Ra= lower discount rate chosen
• Rb= higher discount rate chosen
• NPVa= NPV at Ra
• NPVb= NPV at Rb

WestJet A New Social Media Strategy IRR impacts your finance case solution in the following ways:

• If IRR>WACC, accept the alternative
• If IRR<WACC, reject the alternative

WestJet A New Social Media Strategy Excel Spreadsheet

All your WestJet A New Social Media Strategy calculations should be done in a WestJet A New Social Media Strategy xls Spreadsheet. A WestJet A New Social Media Strategy excel spreadsheet is the best way to present your finance case solution. The WestJet A New Social Media Strategy Calculations should be presented in WestJet A New Social Media Strategy excel in such a way that the analysis and results can be distinguished to the viewers. The point of WestJet A New Social Media Strategy excel is to present large amounts of data in clear and consumable ways. Presenting your data is also going to make sure that you don't have misinterpretations of the data.

To make your WestJet A New Social Media Strategy calculations sheet more meaningful, you should:

• Think about the order of the WestJet A New Social Media Strategy xls worksheets in your finance case solution
• Use more WestJet A New Social Media Strategy xls worksheets and tables as will divide the data that you are looking at in sections.
• Choose clarity overlooks
• Keep your timeline consistent
• Organise the information flow
• Clarify your sources

The following tips and bits should be kept in mind while preparing your finance case solution in a WestJet A New Social Media Strategy xls spreadsheet:

• Avoid using fixed numbers in formulae
• Avoid hiding data
• Useless and meaningful colours, such as highlighting negative numbers in red
• Label column and rows
• Correct your alignment
• Keep formulae readable
• Strategically freeze header column and row

WestJet A New Social Media Strategy Ratio analysis

After you have your WestJet A New Social Media Strategy calculations in a WestJet A New Social Media Strategy xls spreadsheet, you can move on to the next step which is ratio analysis. Ratio analysis is an analysis of information in the form of figures contained in the financial statements of a company. It will help you evaluate various aspects of a company's operating and financial performance which can be done in WestJet A New Social Media Strategy Excel.

To conduct a ratio analysis that covers all financial aspects, divide the analysis as follows:

• Liquidity Ratios: Liquidity ratios gauge a company's ability to pay off its short-term debt. These include the current ratio, quick ratio, and working capital ratio.
• Solvency ratios: Solvency ratios match a company's debt levels with its assets, equity, and earnings. These include the debt-equity ratio, debt-assets ratio, and interest coverage ratio.
• Profitability Ratios: These show how effectively a company can generate profits through its operations. Profit margin, return on assets, return on equity, return on capital employed, and gross margin ratio is examples of profitability ratios.
• Efficiency ratios: Efficiency ratios analyse how efficiently a company uses its assets and liabilities to boost sales and increase profits.
• Coverage Ratios: These ratios measure a company's ability to make the interest payments and other obligations associated with its debts. Examples include times interest earned ratio and debt-service coverage ratio.
• Market Prospect Ratios: These include dividend yield, P/E ratio, earnings per share, and dividend payout ratio.

WestJet A New Social Media Strategy Valuation

WestJet A New Social Media Strategy Valuation is a very fundamental requirement if you want to work out your Harvard Business Case Solution. WestJet A New Social Media Strategy Valuation includes a critical analysis of the company's capital structure – the composition of debt and equity in it, and the fair value of its assets. Common approaches to WestJet A New Social Media Strategy valuation include

• DDM is an appropriate method if dividends are being paid to shareholders and the dividends paid are in line with the earnings of the company.
• FCFF is used when the company has a combination of debt and equity financing.
• FCFE, on the other hand, shows the cash flow available to equity holders only.

These three methods explained above are very commonly used to calculate the value of the firm. Investment decisions are undertaken by the value derived.

WestJet A New Social Media Strategy calculations for projected cash flows and growth rates are taken under consideration to come up with the value of firm and value of equity. These figures are used to determine the net worth of the business. Net worth is a very important concept when solving any finance and accounting case study as it gives a deep insight into the company's potential to perform in future.

Alternative Solutions

After doing your case study analysis, you move to the next step, which is identifying alternative solutions. These will be other possibilities of Harvard Business case solutions that you can choose from. For this, you must look at the WestJet A New Social Media Strategy case analysis in different ways and find a new perspective that you haven't thought of before.

Once you have listed or mapped alternatives, be open to their possibilities. Work on those that:

• need additional information
• are new solutions
• can be combined or eliminated

After listing possible options, evaluate them without prejudice, and check if enough resources are available for implementation and if the company workforce would accept it.

For ease of deciding the best WestJet A New Social Media Strategy case solution, you can rate them on numerous aspects, such as:

• Feasibility
• Suitability
• Flexibility

Implementation

Once you have read the WestJet A New Social Media Strategy HBR case study and have started working your way towards WestJet A New Social Media Strategy Case Solution, you need to be clear about different financial concepts. Your Mondavi case answers should reflect your understanding of the WestJet A New Social Media Strategy Case Study.

You should be clear about the advantages, disadvantages and method of each financial analysis technique. Knowing formulas is also very essential or else you will mess up with your analysis. Therefore, you need to be mindful of the financial analysis method you are implementing to write your WestJet A New Social Media Strategy case study solution. It should closely align with the business structure and the financials as mentioned in the WestJet A New Social Media Strategy case memo.

You can also refer to WestJet A New Social Media Strategy Harvard case to have a better understanding and a clearer picture so that you implement the best strategy. There are a number of benefits if you keep a wide range of financial analysis tools at your fingertips.

• Your WestJet A New Social Media Strategy HBR Case Solution would be quite accurate
• You will have an option to choose from different methods, thus helping you choose the best strategy.

Recommendation and Action Plan

Once you have successfully worked out your financial analysis using the most appropriate method and come up with WestJet A New Social Media Strategy HBR Case Solution, you need to give the final finishing by adding a recommendation and an action plan to be followed. The recommendation can be based on the current financial analysis. When making a recommendation,

• You need to make sure that it is not generic and it will help in increasing company value
• It is in line with the case study analysis you have conducted
• The WestJet A New Social Media Strategy calculations you have done support what you are recommending
• It should be clear, concise and free of complexities

Also, adding an action plan for your recommendation further strengthens your WestJet A New Social Media Strategy HBR case study argument. Thus, your action plan should be consistent with the recommendation you are giving to support your WestJet A New Social Media Strategy financial analysis. It is essential to have all these three things correlated to have a better coherence in your argument presented in your case study analysis and solution which will be a part of WestJet A New Social Media Strategy Case Answer.

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