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Research report guide: Definition, types, and tips

Last updated

5 March 2024

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From successful product launches or software releases to planning major business decisions, research reports serve many vital functions. They can summarize evidence and deliver insights and recommendations to save companies time and resources. They can reveal the most value-adding actions a company should take.

However, poorly constructed reports can have the opposite effect! Taking the time to learn established research-reporting rules and approaches will equip you with in-demand skills. You’ll be able to capture and communicate information applicable to numerous situations and industries, adding another string to your resume bow.

What are research reports?

A research report is a collection of contextual data, gathered through organized research, that provides new insights into a particular challenge (which, for this article, is business-related). Research reports are a time-tested method for distilling large amounts of data into a narrow band of focus.

Their effectiveness often hinges on whether the report provides:

Strong, well-researched evidence

Comprehensive analysis

Well-considered conclusions and recommendations

Though the topic possibilities are endless, an effective research report keeps a laser-like focus on the specific questions or objectives the researcher believes are key to achieving success. Many research reports begin as research proposals, which usually include the need for a report to capture the findings of the study and recommend a course of action.

A description of the research method used, e.g., qualitative, quantitative, or other

Statistical analysis

Causal (or explanatory) research (i.e., research identifying relationships between two variables)

Inductive research, also known as ‘theory-building’

Deductive research, such as that used to test theories

Action research, where the research is actively used to drive change

Importance of a research report

Research reports can unify and direct a company's focus toward the most appropriate strategic action. Of course, spending resources on a report takes up some of the company's human and financial resources. Choosing when a report is called for is a matter of judgment and experience.

Some development models used heavily in the engineering world, such as Waterfall development, are notorious for over-relying on research reports. With Waterfall development, there is a linear progression through each step of a project, and each stage is precisely documented and reported on before moving to the next.

The pace of the business world is faster than the speed at which your authors can produce and disseminate reports. So how do companies strike the right balance between creating and acting on research reports?

The answer lies, again, in the report's defined objectives. By paring down your most pressing interests and those of your stakeholders, your research and reporting skills will be the lenses that keep your company's priorities in constant focus.

Honing your company's primary objectives can save significant amounts of time and align research and reporting efforts with ever-greater precision.

Some examples of well-designed research objectives are:

Proving whether or not a product or service meets customer expectations

Demonstrating the value of a service, product, or business process to your stakeholders and investors

Improving business decision-making when faced with a lack of time or other constraints

Clarifying the relationship between a critical cause and effect for problematic business processes

Prioritizing the development of a backlog of products or product features

Comparing business or production strategies

Evaluating past decisions and predicting future outcomes

Features of a research report

Research reports generally require a research design phase, where the report author(s) determine the most important elements the report must contain.

Just as there are various kinds of research, there are many types of reports.

Here are the standard elements of almost any research-reporting format:

Report summary. A broad but comprehensive overview of what readers will learn in the full report. Summaries are usually no more than one or two paragraphs and address all key elements of the report. Think of the key takeaways your primary stakeholders will want to know if they don’t have time to read the full document.

Introduction. Include a brief background of the topic, the type of research, and the research sample. Consider the primary goal of the report, who is most affected, and how far along the company is in meeting its objectives.

Methods. A description of how the researcher carried out data collection, analysis, and final interpretations of the data. Include the reasons for choosing a particular method. The methods section should strike a balance between clearly presenting the approach taken to gather data and discussing how it is designed to achieve the report's objectives.

Data analysis. This section contains interpretations that lead readers through the results relevant to the report's thesis. If there were unexpected results, include here a discussion on why that might be. Charts, calculations, statistics, and other supporting information also belong here (or, if lengthy, as an appendix). This should be the most detailed section of the research report, with references for further study. Present the information in a logical order, whether chronologically or in order of importance to the report's objectives.

Conclusion. This should be written with sound reasoning, often containing useful recommendations. The conclusion must be backed by a continuous thread of logic throughout the report.

How to write a research paper

With a clear outline and robust pool of research, a research paper can start to write itself, but what's a good way to start a research report?

Research report examples are often the quickest way to gain inspiration for your report. Look for the types of research reports most relevant to your industry and consider which makes the most sense for your data and goals.

The research report outline will help you organize the elements of your report. One of the most time-tested report outlines is the IMRaD structure:

Introduction

...and Discussion

Pay close attention to the most well-established research reporting format in your industry, and consider your tone and language from your audience's perspective. Learn the key terms inside and out; incorrect jargon could easily harm the perceived authority of your research paper.

Along with a foundation in high-quality research and razor-sharp analysis, the most effective research reports will also demonstrate well-developed:

Internal logic

Narrative flow

Conclusions and recommendations

Readability, striking a balance between simple phrasing and technical insight

How to gather research data for your report

The validity of research data is critical. Because the research phase usually occurs well before the writing phase, you normally have plenty of time to vet your data.

However, research reports could involve ongoing research, where report authors (sometimes the researchers themselves) write portions of the report alongside ongoing research.

One such research-report example would be an R&D department that knows its primary stakeholders are eager to learn about a lengthy work in progress and any potentially important outcomes.

However you choose to manage the research and reporting, your data must meet robust quality standards before you can rely on it. Vet any research with the following questions in mind:

Does it use statistically valid analysis methods?

Do the researchers clearly explain their research, analysis, and sampling methods?

Did the researchers provide any caveats or advice on how to interpret their data?

Have you gathered the data yourself or were you in close contact with those who did?

Is the source biased?

Usually, flawed research methods become more apparent the further you get through a research report.

It's perfectly natural for good research to raise new questions, but the reader should have no uncertainty about what the data represents. There should be no doubt about matters such as:

Whether the sampling or analysis methods were based on sound and consistent logic

What the research samples are and where they came from

The accuracy of any statistical functions or equations

Validation of testing and measuring processes

When does a report require design validation?

A robust design validation process is often a gold standard in highly technical research reports. Design validation ensures the objects of a study are measured accurately, which lends more weight to your report and makes it valuable to more specialized industries.

Product development and engineering projects are the most common research-report examples that typically involve a design validation process. Depending on the scope and complexity of your research, you might face additional steps to validate your data and research procedures.

If you’re including design validation in the report (or report proposal), explain and justify your data-collection processes. Good design validation builds greater trust in a research report and lends more weight to its conclusions.

Choosing the right analysis method

Just as the quality of your report depends on properly validated research, a useful conclusion requires the most contextually relevant analysis method. This means comparing different statistical methods and choosing the one that makes the most sense for your research.

Most broadly, research analysis comes down to quantitative or qualitative methods (respectively: measurable by a number vs subjectively qualified values). There are also mixed research methods, which bridge the need for merging hard data with qualified assessments and still reach a cohesive set of conclusions.

Some of the most common analysis methods in research reports include:

Significance testing (aka hypothesis analysis), which compares test and control groups to determine how likely the data was the result of random chance.

Regression analysis , to establish relationships between variables, control for extraneous variables , and support correlation analysis.

Correlation analysis (aka bivariate testing), a method to identify and determine the strength of linear relationships between variables. It’s effective for detecting patterns from complex data, but care must be exercised to not confuse correlation with causation.

With any analysis method, it's important to justify which method you chose in the report. You should also provide estimates of the statistical accuracy (e.g., the p-value or confidence level of quantifiable data) of any data analysis.

This requires a commitment to the report's primary aim. For instance, this may be achieving a certain level of customer satisfaction by analyzing the cause and effect of changes to how service is delivered. Even better, use statistical analysis to calculate which change is most positively correlated with improved levels of customer satisfaction.

Tips for writing research reports

There's endless good advice for writing effective research reports, and it almost all depends on the subjective aims of the people behind the report. Due to the wide variety of research reports, the best tips will be unique to each author's purpose.

Consider the following research report tips in any order, and take note of the ones most relevant to you:

No matter how in depth or detailed your report might be, provide a well-considered, succinct summary. At the very least, give your readers a quick and effective way to get up to speed.

Pare down your target audience (e.g., other researchers, employees, laypersons, etc.), and adjust your voice for their background knowledge and interest levels

For all but the most open-ended research, clarify your objectives, both for yourself and within the report.

Leverage your team members’ talents to fill in any knowledge gaps you might have. Your team is only as good as the sum of its parts.

Justify why your research proposal’s topic will endure long enough to derive value from the finished report.

Consolidate all research and analysis functions onto a single user-friendly platform. There's no reason to settle for less than developer-grade tools suitable for non-developers.

What's the format of a research report?

The research-reporting format is how the report is structured—a framework the authors use to organize their data, conclusions, arguments, and recommendations. The format heavily determines how the report's outline develops, because the format dictates the overall structure and order of information (based on the report's goals and research objectives).

What's the purpose of a research-report outline?

A good report outline gives form and substance to the report's objectives, presenting the results in a readable, engaging way. For any research-report format, the outline should create momentum along a chain of logic that builds up to a conclusion or interpretation.

What's the difference between a research essay and a research report?

There are several key differences between research reports and essays:

Research report:

Ordered into separate sections

More commercial in nature

Often includes infographics

Heavily descriptive

More self-referential

Usually provides recommendations

Research essay

Does not rely on research report formatting

More academically minded

Normally text-only

Less detailed

Omits discussion of methods

Usually non-prescriptive

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Research Report
Post last modified: 11 January 2022
Reading time: 25 mins read
Post category: Research Methodology

What is Research Report?

Research reporting is the oral or written presentation of the findings in such detail and form as to be readily understood and assessed by the society, economy or particularly by the researchers.

As earlier said that it is the final stage of the research process and its purpose is to convey to interested persons the whole result of the study. Report writing is common to both academic and managerial situations. In academics, a research report is prepared for comprehensive and application-oriented learning. In businesses or organisations, reports are used for the basis of decision making.

Table of Content

1 What is Research Report?
2 Research Report Definition
3.1 Preliminary Part
3.2 Introduction of the Report
3.3 Review of Literature
3.4 The Research Methodology
3.5 Results
3.6 Concluding Remarks
3.7 Bibliography
4 Significance of Report Writing
5 Qualities of Good Report
6.1 Analysis of the subject matter
6.2 Research outline
6.3 Preparation of rough draft
6.4 Rewriting and polishing
6.5 Writing the final draft
7 Precautions for Writing Research Reports
8.1.1 Technical Report
8.1.2 Popular Report
8.2.1 Written Report
8.2.2 Oral Report

Research Report Definition

According to C. A. Brown , “A report is a communication from someone who has information to someone who wants to use that information.”

According to Goode and Hatt , “The preparation of report is the final stage of research, and it’s purpose is to convey to the interested persons the whole result of the study, in sufficient detail and so arranged as to enable each reader to comprehend the data and to determine for himself the validity of the conclusions.”

It is clear from the above definitions of a research report, it is a brief account of the problem of investigation, the justification of its selection and the procedure of analysis and interpretation. It is only a summary of the entire research proceedings.

In other words, it can be defined as written documents, which presents information in a specialized and concise manner.

Contents of Research Report

Although no hard and fast rules can be laid down, the report must contain the following points.

Acknowledgement
Table of contents
List of tables
List of graphs
Introduction
Background of the research study
Statement of the problem
Brief outline of the chapters
Books review
Review of articles published in books, journals, periodicals, etc
Review of articles published in leading newspapers
Working papers / discusssion paper / study reports
Articles on authorised websites
A broad conclusion and indications for further research
The theoretical framework (variables)
Model / hypothesis
Instruments for data collection
Data collection
Pilot study
Processing of data
Hypothesis / model testing
Data analysis and interpretation
Tables and figures
Conclusions
Shortcomings
Suggestions to the problems
Direction for further research

Preliminary Part

The preliminary part may have seven major components – cover, title, preface, acknowledgement, table of contents, list of tables, list of graphs. Long reports presented in book form have a cover made up of a card sheet. The cover contains title of the research report, the authority to whom the report is submitted, name of the author, etc.

The preface introduces the report to the readers. It gives a very brief introduction of the report. In the acknowledgements author mention names of persons and organisations that have extended co-operation and helped in the various stages of research. Table of contents is essential. It gives the title and page number of each chapter.

Introduction of the Report

The introduction of the research report should clearly and logically bring out the background of the problem addressed in the research. The purpose of the introduction is to introduce the research project to the readers. A clear statement of the problem with specific questions to be answered is presented in the introduction. It contains a brief outline of the chapters.

Review of Literature

The third section reviews the important literature related to the study. A comprehensive review of the research literature referred to must be made. Previous research studies and the important writings in the area under study should be reviewed. Review of literature is helpful to provide a background for the development of the present study.

The researcher may review concerned books, articles published in edited books, journals and periodicals. Researcher may also take review of articles published in leading newspapers. A researcher should study working papers/discussion papers/study reports. It is essential for a broad conclusion and indications for further research.

The Research Methodology

Research methodology is an integral part of the research. It should clearly indicate the universe and the selection of samples, techniques of data collection, analysis and interpretation, statistical techniques, etc.

Results contain pilot study, processing of data, hypothesis/model testing, data analysis and interpretation, tables and figures, etc. This is the heart of the research report. If a pilot study is planned to be used, it’s purpose should be given in the research methodology.

The collected data and the information should be edited, coded, tabulated and analysed with a view to arriving at a valid and authentic conclusion. Tables and figures are used to clarify the significant relationship. The results obtained through tables, graphs should be critically interpreted.

Concluding Remarks

The concluding remarks should discuss the results obtained in the earlier sections, as well as their usefulness and implications. It contains findings, conclusions, shortcomings, suggestions to the problem and direction for future research. Findings are statements of factual information based upon the data analysis.

Conclusions must clearly explain whether the hypothesis have been established and rejected. This part requires great expertise and preciseness. A report should also refer to the limitations of the applicability of the research inferences. It is essential to suggest the theoretical, practical and policy implications of the research. The suggestions should be supported by scientific and logical arguments. The future direction of research based on the work completed should also be outlined.

Bibliography

The bibliography is an alphabetic list of books, journal articles, reports, etc, published or unpublished, read, referred to, examined by the researcher in preparing the report. The bibliography should follow standard formats for books, journal articles, research reports.

The end of the research report may consist of appendices, listed in respect of all technical data. Appendices are for the purpose of providing detailed data or information that would be too cumbersome within the main body of the research report.

Significance of Report Writing

Report writing is an important communication medium in organisations. The most crucial findings might have come out through a research report. Report is common to academics and managers also. Reports are used for comprehensive and application oriented learning in academics. In organisations, reports are used for the basis of decision making. The importance of report writing can be discussed as under.

Through research reports, a manager or an executive can quickly get an idea of a current scenario which improves his information base for making sound decisions affecting future operations of the company or enterprise. The research report acts as a means of communication of various research findings to the interested parties, organisations and general public.

Good report writing play, a significant role of conveying unknown facts about the phenomenon to the concerned parties. This may provide new insights and new opportunities to the people. Research report plays a key role in making effective decisions in marketing, production, banking, materials, human resource development and government also. Good report writing is used for economic planning and optimum utilisation of resources for the development of a nation.

Report writing facilitates the validation of generalisation. A research report is an end product of research. As earlier said that report writing provides useful information in arriving at rational decisions that may reform the business and society. The findings, conclusions, suggestions and recommendations are useful to academicians, scholars and policymakers. Report writing provides reference material for further research in the same or similar areas of research to the concerned parties.

While preparing a research report, a researcher should take some proper precautions. Report writing should be simple, lucid and systematic. Report writing should be written speedily without interrupting the continuity of thought. The report writing should sustain the interest of readers.

Qualities of Good Report

Report writing is a highly skilled job. It is a process of analysing, understanding and consolidating the findings and projecting a meaningful view of the phenomenon studied. A good report writing is essential for effective communication.

Following are the essential qualities of good report:

A research report is essentially a scientific documentation. It should have a suggestive title, headings and sub-headings, paragraphs arranged in a logical sequence.
Good research report should include everything that is relevant and exclude everything that is irrelevant. It means that it should contain the facts rather than opinion.
The language of the report should be simple and unambiguous. It means that it should be free from biases of the researchers derived from the past experience. Confusion, pretentiousness and pomposity should be carefully guarded against. It means that the language of the report should be simple, employing appropriate words, idioms and expressions.
The report must be free from grammatical mistakes. It must be grammatically accurate. Faulty construction of sentences makes the meaning of the narrative obscure and ambiguous.
The report has to take into consideration two facts. Firstly, for whom the report is meant and secondly, what is his level of knowledge. The report has to look to the subject matter of the report and the fact as to the level of knowledge of the person for whom it is meant. Because all reports are not meant for research scholars.

Steps in Writing Research Report

Report writing is a time consuming and expensive exercise. Therefore, reports have to be very sharply focused in purpose content and readership. There is no single universally acceptable method of writing a research report.

Following are the general steps in writing a research report:

Analysis of the subject matter

Research outline, preparation of rough draft, rewriting and polishing, writing the final draft.

This is the first and important step in writing a research report. It is concerned with the development of a subject. Subject matter should be written in a clear, logical and concise manner. The style adopted should be open, straightforward and dignified and folk style language should be avoided.

The data, the reliability and validity of the results of the statistical analysis should be in the form of tables, figures and equations. All redundancy in the data or results presented should be eliminated.

The research outline is an organisational framework prepared by the researcher well in advance. It is an aid to logical organisation of material and a reminder of the points to be stressed in the report. In the process of writing, if need be, outline may be revised accordingly.

Time and place of the study, scope and limitations of the study, study design, summary of pilot study, methods of data collection, analysis interpretation, etc., may be included in a research outline.

Having prepared the primary and secondary data, the researcher has to prepare a rough draft. While preparing the rough draft, the researcher should keep the objectives of the research in mind, and focus on one objective at a time. The researcher should make a checklist of the important points that are necessary to be covered in the manuscript. A researcher should use dictionary and relevant reference materials as and when required.

This is an important step in writing a research report. It takes more time than a rough draft. While rewriting and polishing, a researcher should check the report for weakness in logical development or presentation. He should take breaks in between rewriting and polishing since this gives the time to incubate the ideas.

The last and important step is writing the final draft. The language of the report should be simple, employing appropriate words and expressions and should avoid vague expressions such as ‘it seems’ and ‘there may be’ etc.

It should not used personal pronouns, such as I, We, My, Us, etc and should substitute these by such expressions as a researcher, investigator, etc. Before the final drafting of the report, it is advisable that the researcher should prepare a first draft for critical considerations and possible improvements. It will be helpful in writing the final draft. Finally, the report should be logically outlined with the future directions of the research based on the work completed.

Precautions for Writing Research Reports

A research report is a means of conveying the research study to a specific target audience. The following precautions should be taken while preparing a research report:

Its hould belong enough to cover the subject and short enough to preserve interest.
It should not be dull and complicated.
It should be simple, without the usage of abstract terms and technical jargons.
It should offer ready availability of findings with the help of charts, tables and graphs, as readers prefer quick knowledge of main findings.
The layout of the report should be in accordance with the objectives of the research study.
There should be no grammatical errors and writing should adhere to the techniques of report writing in case of quotations, footnotes and documentations.
It should be original, intellectual and contribute to the solution of a problem or add knowledge to the concerned field.
Appendices should been listed with respect to all the technical data in the report.
It should be attractive, neat and clean, whether handwritten or typed.
The report writer should refrain from confusing the possessive form of the word ‘it’ is with ‘it’s.’ The accurate possessive form of ‘it is’ is ‘its.’ The use of ‘it’s’ is the contractive form of ‘it is.
A report should not have contractions. Examples are ‘didn’t’ or ‘it’s.’ In report writing, it is best to use the non-contractive form. Therefore, the examples would be replaced by ‘did not’ and ‘it is.’ Using ‘Figure’ instead of ‘Fig.’ and ‘Table’ instead of ‘Tab.’ will spare the reader of having to translate the abbreviations, while reading. If abbreviations are used, use them consistently throughout the report. For example, do not switch among ‘versus,’ and ‘vs’.
It is advisable to avoid using the word ‘very’ and other such words that try to embellish a description. They do not add any extra meaning and, therefore, should be dropped.
Repetition hampers lucidity. Report writers must avoid repeating the same word more than once within a sentence.
When you use the word ‘this’ or ‘these’ make sure you indicate to what you are referring. This reduces the ambiguity in your writing and helps to tie sentences together.
Do not use the word ‘they’ to refer to a singular person. You can either rewrite the sentence to avoid needing such a reference or use the singular ‘he or she.’

Types of Research Report

Research reports are designed in order to convey and record the information that will be of practical use to the reader. It is organized into distinct units of specific and highly visible information. The kind of audience addressed in the research report decides the type of report.

Research reports can be categorized on the following basis:

Classification on the Basis of Information

Classification on the basis of representation.

Following are the ways through which the results of the research report can be presented on the basis of information contained:

Technical Report

A technical report is written for other researchers. In writing the technical reports, the importance is mainly given to the methods that have been used to collect the information and data, the presumptions that are made and finally, the various presentation techniques that are used to present the findings and data.

Following are main features of a technical report:

Summary: It covers a brief analysis of the findings of the research in a very few pages.
Nature: It contains the reasons for which the research is undertaken, the analysis and the data that is required in order to prepare a report.
Methods employed: It contains a description of the methods that were employed in order to collect the data.
Data: It covers a brief analysis of the various sources from which the data has been collected with their features and drawbacks
Analysis of data and presentation of the findings: It contains the various forms through which the data that has been analysed can be presented.
Conclusions: It contains a brief explanation of findings of the research.
Bibliography: It contains a detailed analysis of the various bibliographies that have been used in order to conduct a research.
Technical appendices: It contains the appendices for the technical matters and for questionnaires and mathematical derivations.
Index: The index of the technical report must be provided at the end of the report.

Popular Report

A popular report is formulated when there is a need to draw conclusions of the findings of the research report. One of the main points of consideration that should be kept in mind while formulating a research report is that it must be simple and attractive. It must be written in a very simple manner that is understandable to all. It must also be made attractive by using large prints, various sub-headings and by giving cartoons occasionally.

Following are the main points that must be kept in mind while preparing a popular report:

Findings and their implications : While preparing a popular report, main importance is given to the findings of the information and the conclusions that can be drawn out of these findings.
Recommendations for action : If there are any deviations in the report then recommendations are made for taking corrective action in order to rectify the errors.
Objective of the study : In a popular report, the specific objective for which the research has been undertaken is presented.
Methods employed : The report must contain the various methods that has been employed in order to conduct a research.
Results : The results of the research findings must be presented in a suitable and appropriate manner by taking the help of charts and diagrams.
Technical appendices : The report must contain an in-depth information used to collect the data in the form of appendices.

Following are the ways through which the results of the research report can be presented on the basis of representation:

Writtenreport
Oral report

Written Report

A written report plays a vital role in every business operation. The manner in which an organization writes business letters and business reports creates an impression of its standard. Therefore, the organization should emphasize on the improvement of the writing skills of the employees in order to maintain effective relations with their customers.

Writing effective written reports requires a lot of hard work. Therefore, before you begin writing, it is important to know the objective, i.e., the purpose of writing, collection and organization of required data.

Oral Report

At times, oral presentation of the results that are drawn out of research is considered effective, particularly in cases where policy recommendations are to be made. This approach proves beneficial because it provides a medium of interaction between a listener and a speaker. This leads to a better understanding of the findings and their implications.

However, the main drawback of oral presentation is the lack of any permanent records related to the research. Oral presentation of the report is also effective when it is supported with various visual devices, such as slides, wall charts and whiteboards that help in better understanding of the research reports.

Business Ethics

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Lean Six Sigma

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Research Methodology
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Is Management an Art or Science?
Who is a Manager?

Operations Research

What is Operations Research?
Operation Research Models
Linear Programming
Linear Programming Graphic Solution
Linear Programming Simplex Method
Linear Programming Artificial Variable Technique
Duality in Linear Programming
Transportation Problem Initial Basic Feasible Solution
Transportation Problem Finding Optimal Solution
Project Network Analysis with Critical Path Method
Project Network Analysis Methods
Project Evaluation and Review Technique (PERT)
Simulation in Operation Research
Replacement Models in Operation Research

Operation Management

What is Strategy?
What is Operations Strategy?
Operations Competitive Dimensions
Operations Strategy Formulation Process
What is Strategic Fit?
Strategic Design Process
Focused Operations Strategy
Corporate Level Strategy
Expansion Strategies
Stability Strategies
Retrenchment Strategies
Competitive Advantage
Strategic Choice and Strategic Alternatives
What is Production Process?
What is Process Technology?
What is Process Improvement?
Strategic Capacity Management
Production and Logistics Strategy
Taxonomy of Supply Chain Strategies
Factors Considered in Supply Chain Planning
Operational and Strategic Issues in Global Logistics
Logistics Outsourcing Strategy
What is Supply Chain Mapping?
Supply Chain Process Restructuring
Points of Differentiation
Re-engineering Improvement in SCM
What is Supply Chain Drivers?
Supply Chain Operations Reference (SCOR) Model
Customer Service and Cost Trade Off
Internal and External Performance Measures
Linking Supply Chain and Business Performance
Netflix’s Niche Focused Strategy
Disney and Pixar Merger
Process Planning at Mcdonald’s

Service Operations Management

What is Service?
What is Service Operations Management?
What is Service Design?
Service Design Process
Service Delivery
What is Service Quality?
Gap Model of Service Quality
Juran Trilogy
Service Performance Measurement
Service Decoupling
IT Service Operation
Service Operations Management in Different Sector

Procurement Management

What is Procurement Management?
Procurement Negotiation
Types of Requisition
RFX in Procurement
What is Purchasing Cycle?
Vendor Managed Inventory
Internal Conflict During Purchasing Operation
Spend Analysis in Procurement
Sourcing in Procurement
Supplier Evaluation and Selection in Procurement
Blacklisting of Suppliers in Procurement
Total Cost of Ownership in Procurement
Incoterms in Procurement
Documents Used in International Procurement
Transportation and Logistics Strategy
What is Capital Equipment?
Procurement Process of Capital Equipment
Acquisition of Technology in Procurement
What is E-Procurement?
E-marketplace and Online Catalogues
Fixed Price and Cost Reimbursement Contracts
Contract Cancellation in Procurement
Ethics in Procurement
Legal Aspects of Procurement
Global Sourcing in Procurement
Intermediaries and Countertrade in Procurement

Strategic Management

What is Strategic Management?
What is Value Chain Analysis?
Mission Statement
Business Level Strategy
What is SWOT Analysis?
What is Competitive Advantage?
What is Vision?
What is Ansoff Matrix?
Prahalad and Gary Hammel
Strategic Management In Global Environment
Competitor Analysis Framework
Competitive Rivalry Analysis
Competitive Dynamics
What is Competitive Rivalry?
Five Competitive Forces That Shape Strategy
What is PESTLE Analysis?
Fragmentation and Consolidation Of Industries
What is Technology Life Cycle?
What is Diversification Strategy?
What is Corporate Restructuring Strategy?
Resources and Capabilities of Organization
Role of Leaders In Functional-Level Strategic Management
Functional Structure In Functional Level Strategy Formulation
Information And Control System
What is Strategy Gap Analysis?
Issues In Strategy Implementation
Matrix Organizational Structure
What is Strategic Management Process?

Supply Chain

What is Supply Chain Management?
Supply Chain Planning and Measuring Strategy Performance
What is Warehousing?
What is Packaging?
What is Inventory Management?
What is Material Handling?
What is Order Picking?
Receiving and Dispatch, Processes
What is Warehouse Design?
What is Warehousing Costs?

What is research design features, components, what is descriptive research types, features, what is hypothesis testing procedure, primary data and secondary data, what is scaling techniques types, classifications, techniques, types of hypotheses, what is hypothesis definition, meaning, characteristics, sources, types of charts used in data analysis, data processing in research, leave a reply cancel reply.

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Research Report: Definition, Types + [Writing Guide]

One of the reasons for carrying out research is to add to the existing body of knowledge. Therefore, when conducting research, you need to document your processes and findings in a research report.

With a research report, it is easy to outline the findings of your systematic investigation and any gaps needing further inquiry. Knowing how to create a detailed research report will prove useful when you need to conduct research.

What is a Research Report?

A research report is a well-crafted document that outlines the processes, data, and findings of a systematic investigation. It is an important document that serves as a first-hand account of the research process, and it is typically considered an objective and accurate source of information.

In many ways, a research report can be considered as a summary of the research process that clearly highlights findings, recommendations, and other important details. Reading a well-written research report should provide you with all the information you need about the core areas of the research process.

Features of a Research Report

So how do you recognize a research report when you see one? Here are some of the basic features that define a research report.

It is a detailed presentation of research processes and findings, and it usually includes tables and graphs.
It is written in a formal language.
A research report is usually written in the third person.
It is informative and based on first-hand verifiable information.
It is formally structured with headings, sections, and bullet points.
It always includes recommendations for future actions.

Types of Research Report

The research report is classified based on two things; nature of research and target audience.

Nature of Research

Qualitative Research Report

This is the type of report written for qualitative research . It outlines the methods, processes, and findings of a qualitative method of systematic investigation. In educational research, a qualitative research report provides an opportunity for one to apply his or her knowledge and develop skills in planning and executing qualitative research projects.

A qualitative research report is usually descriptive in nature. Hence, in addition to presenting details of the research process, you must also create a descriptive narrative of the information.

Quantitative Research Report

A quantitative research report is a type of research report that is written for quantitative research. Quantitative research is a type of systematic investigation that pays attention to numerical or statistical values in a bid to find answers to research questions.

In this type of research report, the researcher presents quantitative data to support the research process and findings. Unlike a qualitative research report that is mainly descriptive, a quantitative research report works with numbers; that is, it is numerical in nature.

Target Audience

Also, a research report can be said to be technical or popular based on the target audience. If you’re dealing with a general audience, you would need to present a popular research report, and if you’re dealing with a specialized audience, you would submit a technical report.

Technical Research Report

A technical research report is a detailed document that you present after carrying out industry-based research. This report is highly specialized because it provides information for a technical audience; that is, individuals with above-average knowledge in the field of study.

In a technical research report, the researcher is expected to provide specific information about the research process, including statistical analyses and sampling methods. Also, the use of language is highly specialized and filled with jargon.

Examples of technical research reports include legal and medical research reports.

Popular Research Report

A popular research report is one for a general audience; that is, for individuals who do not necessarily have any knowledge in the field of study. A popular research report aims to make information accessible to everyone.

It is written in very simple language, which makes it easy to understand the findings and recommendations. Examples of popular research reports are the information contained in newspapers and magazines.

Importance of a Research Report

Knowledge Transfer: As already stated above, one of the reasons for carrying out research is to contribute to the existing body of knowledge, and this is made possible with a research report. A research report serves as a means to effectively communicate the findings of a systematic investigation to all and sundry.
Identification of Knowledge Gaps: With a research report, you’d be able to identify knowledge gaps for further inquiry. A research report shows what has been done while hinting at other areas needing systematic investigation.
In market research, a research report would help you understand the market needs and peculiarities at a glance.
A research report allows you to present information in a precise and concise manner.
It is time-efficient and practical because, in a research report, you do not have to spend time detailing the findings of your research work in person. You can easily send out the report via email and have stakeholders look at it.

Guide to Writing a Research Report

A lot of detail goes into writing a research report, and getting familiar with the different requirements would help you create the ideal research report. A research report is usually broken down into multiple sections, which allows for a concise presentation of information.

Structure and Example of a Research Report

This is the title of your systematic investigation. Your title should be concise and point to the aims, objectives, and findings of a research report.

Table of Contents

This is like a compass that makes it easier for readers to navigate the research report.

An abstract is an overview that highlights all important aspects of the research including the research method, data collection process, and research findings. Think of an abstract as a summary of your research report that presents pertinent information in a concise manner.

An abstract is always brief; typically 100-150 words and goes straight to the point. The focus of your research abstract should be the 5Ws and 1H format – What, Where, Why, When, Who and How.

Introduction

Here, the researcher highlights the aims and objectives of the systematic investigation as well as the problem which the systematic investigation sets out to solve. When writing the report introduction, it is also essential to indicate whether the purposes of the research were achieved or would require more work.

In the introduction section, the researcher specifies the research problem and also outlines the significance of the systematic investigation. Also, the researcher is expected to outline any jargons and terminologies that are contained in the research.

Literature Review

A literature review is a written survey of existing knowledge in the field of study. In other words, it is the section where you provide an overview and analysis of different research works that are relevant to your systematic investigation.

It highlights existing research knowledge and areas needing further investigation, which your research has sought to fill. At this stage, you can also hint at your research hypothesis and its possible implications for the existing body of knowledge in your field of study.

An Account of Investigation

This is a detailed account of the research process, including the methodology, sample, and research subjects. Here, you are expected to provide in-depth information on the research process including the data collection and analysis procedures.

In a quantitative research report, you’d need to provide information surveys, questionnaires and other quantitative data collection methods used in your research. In a qualitative research report, you are expected to describe the qualitative data collection methods used in your research including interviews and focus groups.

In this section, you are expected to present the results of the systematic investigation.

This section further explains the findings of the research, earlier outlined. Here, you are expected to present a justification for each outcome and show whether the results are in line with your hypotheses or if other research studies have come up with similar results.

Conclusions

This is a summary of all the information in the report. It also outlines the significance of the entire study.

References and Appendices

This section contains a list of all the primary and secondary research sources.

Tips for Writing a Research Report

Define the Context for the Report

As is obtainable when writing an essay, defining the context for your research report would help you create a detailed yet concise document. This is why you need to create an outline before writing so that you do not miss out on anything.

Define your Audience

Writing with your audience in mind is essential as it determines the tone of the report. If you’re writing for a general audience, you would want to present the information in a simple and relatable manner. For a specialized audience, you would need to make use of technical and field-specific terms.

Include Significant Findings

The idea of a research report is to present some sort of abridged version of your systematic investigation. In your report, you should exclude irrelevant information while highlighting only important data and findings.

Include Illustrations

Your research report should include illustrations and other visual representations of your data. Graphs, pie charts, and relevant images lend additional credibility to your systematic investigation.

Choose the Right Title

A good research report title is brief, precise, and contains keywords from your research. It should provide a clear idea of your systematic investigation so that readers can grasp the entire focus of your research from the title.

Proofread the Report

Before publishing the document, ensure that you give it a second look to authenticate the information. If you can, get someone else to go through the report, too, and you can also run it through proofreading and editing software.

How to Gather Research Data for Your Report

Understand the Problem

Every research aims at solving a specific problem or set of problems, and this should be at the back of your mind when writing your research report. Understanding the problem would help you to filter the information you have and include only important data in your report.

Know what your report seeks to achieve

This is somewhat similar to the point above because, in some way, the aim of your research report is intertwined with the objectives of your systematic investigation. Identifying the primary purpose of writing a research report would help you to identify and present the required information accordingly.

Identify your audience

Knowing your target audience plays a crucial role in data collection for a research report. If your research report is specifically for an organization, you would want to present industry-specific information or show how the research findings are relevant to the work that the company does.

Create Surveys/Questionnaires

A survey is a research method that is used to gather data from a specific group of people through a set of questions. It can be either quantitative or qualitative.

A survey is usually made up of structured questions, and it can be administered online or offline. However, an online survey is a more effective method of research data collection because it helps you save time and gather data with ease.

You can seamlessly create an online questionnaire for your research on Formplus . With the multiple sharing options available in the builder, you would be able to administer your survey to respondents in little or no time.

Formplus also has a report summary too l that you can use to create custom visual reports for your research.

Step-by-step guide on how to create an online questionnaire using Formplus

Sign into Formplus

In the Formplus builder, you can easily create different online questionnaires for your research by dragging and dropping preferred fields into your form. To access the Formplus builder, you will need to create an account on Formplus.

Once you do this, sign in to your account and click on Create new form to begin.

Edit Form Title : Click on the field provided to input your form title, for example, “Research Questionnaire.”
Edit Form : Click on the edit icon to edit the form.
Add Fields : Drag and drop preferred form fields into your form in the Formplus builder inputs column. There are several field input options for questionnaires in the Formplus builder.
Edit fields
Click on “Save”
Form Customization: With the form customization options in the form builder, you can easily change the outlook of your form and make it more unique and personalized. Formplus allows you to change your form theme, add background images, and even change the font according to your needs.
Multiple Sharing Options: Formplus offers various form-sharing options, which enables you to share your questionnaire with respondents easily. You can use the direct social media sharing buttons to share your form link to your organization’s social media pages. You can also send out your survey form as email invitations to your research subjects too. If you wish, you can share your form’s QR code or embed it on your organization’s website for easy access.

Conclusion

Always remember that a research report is just as important as the actual systematic investigation because it plays a vital role in communicating research findings to everyone else. This is why you must take care to create a concise document summarizing the process of conducting any research.

In this article, we’ve outlined essential tips to help you create a research report. When writing your report, you should always have the audience at the back of your mind, as this would set the tone for the document.

Connect to Formplus, Get Started Now - It's Free!

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Uncomplicated Reviews of Educational Research Methods

Writing a Research Report

.pdf version of this page

This review covers the basic elements of a research report. This is a general guide for what you will see in journal articles or dissertations. This format assumes a mixed methods study, but you can leave out either quantitative or qualitative sections if you only used a single methodology.

This review is divided into sections for easy reference. There are five MAJOR parts of a Research Report:

1. Introduction 2. Review of Literature 3. Methods 4. Results 5. Discussion

As a general guide, the Introduction, Review of Literature, and Methods should be about 1/3 of your paper, Discussion 1/3, then Results 1/3.

Section 1 : Cover Sheet (APA format cover sheet) optional, if required.

Section 2: Abstract (a basic summary of the report, including sample, treatment, design, results, and implications) (≤ 150 words) optional, if required.

Section 3 : Introduction (1-3 paragraphs) • Basic introduction • Supportive statistics (can be from periodicals) • Statement of Purpose • Statement of Significance

Section 4 : Research question(s) or hypotheses • An overall research question (optional) • A quantitative-based (hypotheses) • A qualitative-based (research questions) Note: You will generally have more than one, especially if using hypotheses.

Section 5: Review of Literature ▪ Should be organized by subheadings ▪ Should adequately support your study using supporting, related, and/or refuting evidence ▪ Is a synthesis, not a collection of individual summaries

Section 6: Methods ▪ Procedure: Describe data gathering or participant recruitment, including IRB approval ▪ Sample: Describe the sample or dataset, including basic demographics ▪ Setting: Describe the setting, if applicable (generally only in qualitative designs) ▪ Treatment: If applicable, describe, in detail, how you implemented the treatment ▪ Instrument: Describe, in detail, how you implemented the instrument; Describe the reliability and validity associated with the instrument ▪ Data Analysis: Describe type of procedure (t-test, interviews, etc.) and software (if used)

Section 7: Results ▪ Restate Research Question 1 (Quantitative) ▪ Describe results ▪ Restate Research Question 2 (Qualitative) ▪ Describe results

Section 8: Discussion ▪ Restate Overall Research Question ▪ Describe how the results, when taken together, answer the overall question ▪ ***Describe how the results confirm or contrast the literature you reviewed

Section 9: Recommendations (if applicable, generally related to practice)

Section 10: Limitations ▪ Discuss, in several sentences, the limitations of this study. ▪ Research Design (overall, then info about the limitations of each separately) ▪ Sample ▪ Instrument/s ▪ Other limitations

Section 11: Conclusion (A brief closing summary)

Section 12: References (APA format)

Research Report: Definition

The primary objective of a research report is to communicate the results of a research study to a wider audience, including other researchers, policymakers, and practitioners. Research reports play a crucial role in advancing knowledge and understanding in various fields of study. They provide a detailed and accurate account of the research process and outcomes, and they serve as a reference source for future research.

The structure of a research report typically follows a standard format. The introduction sets the context and background for the research and outlines the research questions or objectives. The literature review provides an overview of existing research on the topic and identifies gaps in the literature that the research aims to address. The methodology section describes the research design and methods used to collect and analyze data. The results section presents the findings of the study, often using tables, charts, and graphs. The discussion section interprets and contextualizes the findings and compares them to previous research. Finally, the conclusion summarizes the key findings and implications of the research, highlighting any limitations and recommendations for future research.

A research report can take various forms, depending on the field of study and the research question. For example, it may be a quantitative or qualitative report, a literature review report, or a case study report. A research report should be clear, concise, and objective regardless of the form.

Research reports are essential for various reasons. First, they provide a detailed and accurate account of the research process and outcomes, which can inform policy and practice in various settings. Second, research reports contribute to the development of knowledge and understanding in a particular field or discipline. They provide a reference source for other researchers in the field, and they can inspire new research questions and directions. Finally, research reports are a crucial component of academic and professional careers. They demonstrate research skills, expertise, and contributions to the field.

Tips for writing an excellent research report

Writing a research report can be a challenging task, but it is a crucial component of academic and professional research. An excellent research report should be clear, concise, and well-structured, with a focus on presenting accurate and objective findings. Here are some tips for writing an excellent research report:

Start with a clear research question: A good research report starts with a clear and focused research question. The question should be specific and relevant to the field of study, and it should guide the research design, methodology, and analysis.
Develop a strong methodology: The methodology section is the backbone of a research report. It should provide a clear and detailed description of the research design, sampling strategy, data collection and analysis procedures, and any ethical considerations.
Use clear and concise language: The language used in a research report should be clear, concise, and jargon-free. Avoid using complex sentences and technical terms that may be difficult for readers to understand.
Structure the report logically: A research report should be well-structured and follow a logical sequence of sections, such as an introduction, literature review, methods, results, discussion, and conclusion. Each section should be clearly labeled and should flow smoothly into the next.
Present data accurately and effectively: The results section should present data accurately and effectively, using tables, graphs, and charts where appropriate. The data should be clearly labeled and easy to read, and the analysis should be presented in a way that is easy to understand.
Provide a thorough discussion of findings: The discussion section should provide a thorough and critical analysis of the findings, comparing them to previous research and discussing their implications for the field. The discussion should also highlight any limitations of the study and suggest avenues for future research.
Follow the guidelines and formatting requirements: It is essential to follow the guidelines and formatting requirements provided by the journal or publisher for the research report. This includes formatting, referencing, and citation styles.

A research report is a vital tool in disseminating research results to academic, professional, and public audiences. It provides a detailed analysis of the research problem, research questions, methodology, findings, and conclusions. Research reports are crucial in advancing knowledge and understanding in various fields of study, informing policy and practice, and contributing to academic and professional careers.

What is scholarly communication, literature review, patent: an overview, thesaurus construction and its role in indexing, what are bibliometrics, what is content analysis.

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Section 1- Evidence-based practice (EBP)

Chapter 6: Components of a Research Report

Components of a research report.

Partido, B.B.

Elements of research report

Introduction	What is the issue?
Methods	What methods have been used to investigate the issue?
Results	What was found?
Discussion	What are the implications of the findings?

The research report contains four main areas:

Introduction – What is the issue? What is known? What is not known? What are you trying to find out? This sections ends with the purpose and specific aims of the study.
Methods – The recipe for the study. If someone wanted to perform the same study, what information would they need? How will you answer your research question? This part usually contains subheadings: Participants, Instruments, Procedures, Data Analysis,
Results – What was found? This is organized by specific aims and provides the results of the statistical analysis.
Discussion – How do the results fit in with the existing literature? What were the limitations and areas of future research?

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What Is a Research Report?

Understanding research reports, financial analyst research reports, research report impact, conflicts of interest.

Fundamental Analysis

What Is a Research Report? How They're Produced and Impact

James Chen, CMT is an expert trader, investment adviser, and global market strategist.

A research report is a document prepared by an analyst or strategist who is a part of the investment research team in a stock brokerage or investment bank . A research report may focus on a specific stock or industry sector, a currency, commodity or fixed-income instrument, or on a geographic region or country. Research reports generally, but not always, have actionable recommendations such as investment ideas that investors can act upon.

Research reports are produced by a variety of sources, ranging from market research firms to in-house departments at large organizations. When applied to the investment industry, the term usually refers to sell-side research, or investment research produced by brokerage houses.

Such research is disseminated to the institutional and retail clients of the brokerage that produces it. Research produced by the buy-side, which includes pension funds, mutual funds, and portfolio managers , is usually for internal use only and is not distributed to external parties.

Financial analysts may produce research reports for the purpose of supporting a particular recommendation, such as whether to buy or sell a particular security or whether a client should consider a particular financial product. For example, an analyst may create a report in regards to a new offering being proposed by a company. The report could include relevant metrics regarding the company itself, such as the number of years they have been in operation as well as the names of key stakeholders , along with statistics regarding the current state of the market in which the company participates. Information regarding overall profitability and the intended use of the funds can also be included.

Enthusiasts of the Efficient Market Hypothesis (EMH) might insist that the value of professional analysts' research reports is suspect and that investors likely place too much confidence in the conclusions such analysts make. While a definitive conclusion about this topic is difficult to make because comparisons are not exact, some research papers do exist which claim empirical evidence supporting the value of such reports.

One such paper studied the market for India-based investments and analysts who cover them. The paper was published in the March 2014 edition of the International Research Journal of Business and Management. Its authors concluded that analyst recommendations do have an impact and are beneficial to investors at least in short-term decisions.

While some analysts are functionally unaffiliated, others may be directly or indirectly affiliated with the companies for which they produce reports. Unaffiliated analysts traditionally perform independent research to determine an appropriate recommendation and may have a limited concern regarding the outcome.

Affiliated analysts may feel best served by ensuring any research reports portray clients in a favorable light. Additionally, if an analyst is also an investor in the company on which the report is based, he may have a personal incentive to avoid topics that may result in a lowered valuation of the securities in which he has invested.

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Research report: introduction, definition and report format.

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“Research report is a research document that contains basic aspects of the research project”.

Introduction :

Mostly, research work is presented in a written form. The practical utility of research study depends heavily on the way it is presented to those who are expected to act on the basis of research findings. Research report is a written document containing key aspects of research project.

Research report is a medium to communicate research work with relevant people. It is also a good source of preservation of research work for the future reference. Many times, research findings are not followed because of improper presentation. Preparation of research report is not an easy task. It is an art. It requires a good deal of knowledge, imagination, experience, and expertise. It demands a considerable time and money.

Definitions :

1. In simple words:

Research report is the systematic, articulate, and orderly presentation of research work in a written form.

2. We can also define the term as:

Research report is a research document that contains basic aspects of the research project.

3. In the same way, we can say:

Research report involves relevant information on the research work carried out. It may be in form of hand-written, typed, or computerized.

Report Format :

There is no one best format for all reports. Format depends on several relevant variables. One must employ a suitable format to create desirable impression with clarity. Report must be attractive. It should be written systematically and bound carefully. A report must use the format (often called structure) that best fit the needs and wants of its readers. Normally, following format is suggested as a basic outline, which has sufficient flexibly to meet the most situations.

Research report is divided into three parts as:

I. First Part (Formality Part):

(i) Cover page

(ii) Title page

(iii) Certificate or statement

(iv) Index (brief contents)

(v) Table of contents (detailed index)

(vi) Acknowledgement

(vii) List of tables and figures used

(viii) Preface/forwarding/introduction

(ix) Summary report

II. Main Report (Central Part of Report):

(i) Statement of objectives

(ii) Methodology and research design

(iii) Types of data and its sources

(iv) Sampling decisions

(v) Data collection methods

(vi) Data collection tools

(vii) Fieldwork

(viii) Analysis and interpretation (including tables, charts, figures, etc.)

(ix) Findings

(x) Limitations

(xi) Conclusions and recommendations

(xii) Any other relevant detail

III. Appendix (Additional Details) :

(i) Copies of forms used

(ii) Tables not included in findings

(iii) A copy of questionnaire

(iv) Detail of sampling and rate of response

(v) Statement of expenses

(vi) Bibliography – list of books, magazines, journals, and other reports

(vii) Any other relevant information

Key Considerations/Factors :

While preparing research report, following issues must be considered:

(i) Objectives

(ii) Type of problem/subject

(iii) Nature and type of research

(iv) Audience or users of research work

(v) Size of report

(vi) Form of writing – handwritten, typed, or computerized.

(vii) Time and cost

(viii) Language

(ix) Contents of report

(x) Order of contents

(xi) Number of copies

(xii) Format – type and size of paper; lengths width, and depth of report; and pattern of writing including paragraph, indent, numbering, font size and type, colouring, etc.

(xiii) Binding (for soft, and, particularly, for hard copy) – type, quality of material, colour, etc., related issues.

Principles of a Good Research Report
Essentials of a Good Report | Business Management

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Research: Meaning and Purpose

First Online: 27 October 2022

Cite this chapter

Kazi Abusaleh 4 &
Akib Bin Anwar 5

2544 Accesses

The objective of the chapter is to provide the conceptual framework of the research and research process and draw the importance of research in social sciences. Various books and research papers were reviewed to write the chapter. The chapter defines ‘research’ as a deliberate and systematic scientific investigation into a phenomenon to explore, analyse, and predict about the issues or circumstances, and characterizes ‘research’ as a systematic and scientific mode of inquiry, a way to testify the existing knowledge and theories, and a well-designed process to answer questions in a reliable and unbiased way. This chapter, however, categorizes research into eight types under four headings, explains six steps to carry out a research work scientifically, and finally sketches the importance of research in social sciences.

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Abusaleh, K., Anwar, A.B. (2022). Research: Meaning and Purpose. In: Islam, M.R., Khan, N.A., Baikady, R. (eds) Principles of Social Research Methodology. Springer, Singapore. https://doi.org/10.1007/978-981-19-5441-2_2

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Home Market Research

What is Research: Definition, Methods, Types & Examples

The search for knowledge is closely linked to the object of study; that is, to the reconstruction of the facts that will provide an explanation to an observed event and that at first sight can be considered as a problem. It is very human to seek answers and satisfy our curiosity. Let’s talk about research.

Content Index

What is Research?

What are the characteristics of research.

Comparative analysis chart

Qualitative methods

Quantitative methods, 8 tips for conducting accurate research.

Research is the careful consideration of study regarding a particular concern or research problem using scientific methods. According to the American sociologist Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.”

Inductive methods analyze an observed event, while deductive methods verify the observed event. Inductive approaches are associated with qualitative research , and deductive methods are more commonly associated with quantitative analysis .

Research is conducted with a purpose to:

Identify potential and new customers
Understand existing customers
Set pragmatic goals
Develop productive market strategies
Address business challenges
Put together a business expansion plan
Identify new business opportunities
Good research follows a systematic approach to capture accurate data. Researchers need to practice ethics and a code of conduct while making observations or drawing conclusions.
The analysis is based on logical reasoning and involves both inductive and deductive methods.
Real-time data and knowledge is derived from actual observations in natural settings.
There is an in-depth analysis of all data collected so that there are no anomalies associated with it.
It creates a path for generating new questions. Existing data helps create more research opportunities.
It is analytical and uses all the available data so that there is no ambiguity in inference.
Accuracy is one of the most critical aspects of research. The information must be accurate and correct. For example, laboratories provide a controlled environment to collect data. Accuracy is measured in the instruments used, the calibrations of instruments or tools, and the experiment’s final result.

What is the purpose of research?

There are three main purposes:

Exploratory: As the name suggests, researchers conduct exploratory studies to explore a group of questions. The answers and analytics may not offer a conclusion to the perceived problem. It is undertaken to handle new problem areas that haven’t been explored before. This exploratory data analysis process lays the foundation for more conclusive data collection and analysis.

LEARN ABOUT: Descriptive Analysis

Descriptive: It focuses on expanding knowledge on current issues through a process of data collection. Descriptive research describe the behavior of a sample population. Only one variable is required to conduct the study. The three primary purposes of descriptive studies are describing, explaining, and validating the findings. For example, a study conducted to know if top-level management leaders in the 21st century possess the moral right to receive a considerable sum of money from the company profit.

LEARN ABOUT: Best Data Collection Tools

Explanatory: Causal research or explanatory research is conducted to understand the impact of specific changes in existing standard procedures. Running experiments is the most popular form. For example, a study that is conducted to understand the effect of rebranding on customer loyalty.

Here is a comparative analysis chart for a better understanding:


Approach used	Unstructured	Structured	Highly structured
Conducted through	Asking questions	Asking questions	By using hypotheses.
Time	Early stages of decision making	Later stages of decision making	Later stages of decision making

It begins by asking the right questions and choosing an appropriate method to investigate the problem. After collecting answers to your questions, you can analyze the findings or observations to draw reasonable conclusions.

When it comes to customers and market studies, the more thorough your questions, the better the analysis. You get essential insights into brand perception and product needs by thoroughly collecting customer data through surveys and questionnaires . You can use this data to make smart decisions about your marketing strategies to position your business effectively.

To make sense of your study and get insights faster, it helps to use a research repository as a single source of truth in your organization and manage your research data in one centralized data repository .

Types of research methods and Examples

Research methods are broadly classified as Qualitative and Quantitative .

Both methods have distinctive properties and data collection methods .

Qualitative research is a method that collects data using conversational methods, usually open-ended questions . The responses collected are essentially non-numerical. This method helps a researcher understand what participants think and why they think in a particular way.

Types of qualitative methods include:

One-to-one Interview
Focus Groups
Ethnographic studies
Text Analysis

Quantitative methods deal with numbers and measurable forms . It uses a systematic way of investigating events or data. It answers questions to justify relationships with measurable variables to either explain, predict, or control a phenomenon.

Types of quantitative methods include:

Survey research
Descriptive research
Correlational research

LEARN MORE: Descriptive Research vs Correlational Research

Remember, it is only valuable and useful when it is valid, accurate, and reliable. Incorrect results can lead to customer churn and a decrease in sales.

It is essential to ensure that your data is:

Valid – founded, logical, rigorous, and impartial.
Accurate – free of errors and including required details.
Reliable – other people who investigate in the same way can produce similar results.
Timely – current and collected within an appropriate time frame.
Complete – includes all the data you need to support your business decisions.

Gather insights

Identify the main trends and issues, opportunities, and problems you observe. Write a sentence describing each one.
Keep track of the frequency with which each of the main findings appears.
Make a list of your findings from the most common to the least common.
Evaluate a list of the strengths, weaknesses, opportunities, and threats identified in a SWOT analysis .
Prepare conclusions and recommendations about your study.
Act on your strategies
Look for gaps in the information, and consider doing additional inquiry if necessary
Plan to review the results and consider efficient methods to analyze and interpret results.

Review your goals before making any conclusions about your study. Remember how the process you have completed and the data you have gathered help answer your questions. Ask yourself if what your analysis revealed facilitates the identification of your conclusions and recommendations.

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Types of Research Reports

What is a Research Report?

A research report is a concise document that summarizes the findings, methods, and conclusions of a research study or investigation. There are various types of research reports available for different purposes.

It typically includes details on the research question, methodology, data analysis, and results, providing a structured and informative account of the research process and outcomes.

Market Research
Experimental
Descriptive
Exploratory
Explanatory

Types of Research Report Writing

Limitations, key highlights.

A research report is a document that gives a quick overview of a research study.
Types of research reports offer a standardized format and structure, making it easier for readers to navigate and comprehend the information.
They are useful in fields like academia, business, healthcare, social sciences, and more.
Different types of report writing determine the report’s primary purpose, i.e., if it should be short, long, or for internal purposes, etc.

Different Types Of Research Reports

1. technical or scientific reports.

Technical and scientific reports communicate research findings to experts and professionals in a particular field.

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Hadoop, Data Science, Statistics & others

Characteristics:

These reports include technical jargon, detailed methodologies, and in-depth analysis.
They often have a standardized format for peer review.

2. Popular Reports

Popular reports are designed for a general audience and aim to inform, educate, or entertain on a wide range of topics.

Includes clear and jargon-free language
Uses storytelling, visuals, and anecdotes to engage readers
Prioritizes readability over deep analysis.

3. Survey Reports

Survey reports include data collected through surveys and focus on presenting insights and opinions on specific issues or questions.

Contains information on survey methodology, including sample size and data collection methods.
Presents statistical summaries like percentages and charts.

4. Market Research Reports

Market research reports provide insights into consumer behavior, market trends, and industry analysis.

Includes market surveys, competitor analysis, and consumer demographics.
Helps businesses in making strategic decisions.

5. Case Study Reports

Case study reports focus on an in-depth examination of a single entity, often to explore complex, real-life situations.

Includes detailed descriptions of the case, data collection methods, and analysis.
Common in business and psychology fields.

6. Analytical Research Reports

Analytical research reports involve a deep analysis of data to uncover patterns, trends, or relationships.

Uses statistical tools and software to analyze data comprehensively
Common in fields like economics and social sciences.

7. Review or Literature Survey Reports

Literature review reports provide an overview of existing research on a specific topic, highlighting gaps and trends.

Synthesizes findings from various sources and provides a historical context
Often offers recommendations for future research.

8. Experimental Research Reports

Experimental research reports involve controlled experiments to test hypotheses and determine if the results support or reject the hypothesis.

Uses random sampling and control groups to minimize bias.
Includes detailed descriptions of the experiment, hypothesis, methods, and statistical analyses.

9. Descriptive Research Reports

Descriptive research reports aim to provide a comprehensive picture of a phenomenon, group, or situation. They seek to answer the “what” and “how” questions.

Typically, it relies on observations, surveys, and content analysis.
Focuses on describing and summarizing data.

10. Exploratory Research Reports

Exploratory research reports are conducted when there is little prior knowledge about a subject. They aim to identify key variables and research questions.

Involves open-ended interviews, focus groups, and literature reviews.
Findings are preliminary, serving as a basis for further research.

11. Explanatory Research Reports

Explanatory research reports seek to understand the relationships between variables and explain why certain phenomena occur.

Uses experimental designs, surveys, and statistical analyses.
Provides in-depth insights into the research problem.

12. Policy or White Papers

Policy or white papers aim to inform policymakers, stakeholders, and the public about specific issues and recommend actions.

Presents research findings in a concise and accessible manner
Often consists of policy recommendations.

Components of Research Reports

These are some common components you must know while writing different types of research reports.

1. Title Page:

Title of the Report
Institutional Affiliation

2. Abstract: Add a concise summary of the research, including the research question or objective, methodology, key findings, and implications. Typically, it should be no more than 150-250 words.

3. Table of Contents: Include a list of sections and subsections with page numbers.

4. List of Figures and Tables: If your research includes numerical data, add all the statistics and tables along with their corresponding page numbers. It is similar to a table of contents for quantitative data.

5. List of Abbreviations and Symbols: Include any abbreviations or symbols you have used in the report and their meanings.

6. Introduction:

Provide background information on the topic.
State the research question or objective.
Explain the significance and purpose of the study.
Provide an outline of the report’s structure.

7. Literature Review:

Review relevant literature and previous research on the topic.
Identify gaps in existing knowledge.
Explain how your study contributes to the field.

8. Methodology:

Describe the research methods and techniques that you used.
Explain the sampling methods, data collection, and data analysis procedures.
Discuss any ethical considerations.

9. Results:

Present the findings of your research.
Use tables, figures, charts, and graphs to illustrate key points.
Include descriptive and inferential statistics as needed.

10. Discussion:

Interpret the results and relate them to the research question.
Discuss the implications of your findings.
Compare your results to previous research.
Address any limitations of your study.

11. Conclusion:

Summarize the main findings and their significance.
Restate the research question and how it was addressed.
Suggest areas for future research.

12. References: Include a list of all the sources cited in your report in a standardized citation style (e.g., APA, MLA, Chicago).

Let us see an example of a research report.

Research Report: The Impact of Artificial Intelligence on the Labor Market

This research study explores the profound changes occurring in the labor market due to the increasing adoption of artificial intelligence (AI) technologies. The study examines the potential benefits and challenges AI poses for the workforce, job displacement, and the skills required in the future job market.

List of Figures and Tables

Introduction, literature review, methodology.

Figure 1: Trend in AI Adoption by Industry (Page 7)
Table 1: Summary of Job Displacement Data (Page 9)
Figure 2: Projected Growth of AI-Related Occupations (Page 11)

The introduction section provides an overview of the research topic. It explains the significance of studying the impact of AI on the labor market, outlines the research questions, and previews the structure of the report.

The literature review section reviews existing research on the effects of AI on employment and the labor market. It discusses the different perspectives on whether AI will create new jobs or lead to job displacement. It also explores the skills and education required for the future workforce.

This section explains the research methods used, such as data collection methods, sources, and analytical techniques. It outlines how data on AI adoption, job displacement, and future job projections were gathered and analyzed.

The results section presents the key findings of the study. It includes data on the extent of AI adoption across industries, job displacement rates, and projections for AI-related occupations.

The discussion section interprets the results in the context of the research questions. It analyzes the potential benefits and challenges AI poses for the labor market, discusses policy implications, and explores the role of education and training in preparing the workforce for the AI era.

In conclusion, this research highlights the transformative impact of artificial intelligence on the labor market. While AI brings opportunities for innovation and efficiency, it also presents challenges related to job displacement and workforce adaptation. Preparing for this evolving job landscape is crucial for individuals and policymakers.

Given below are various types of research reports writing that researchers and organizations use to present findings, progress, and other information.


	Outlines a plan for a project or research for approval or funding.	Research proposal submitted to study the impact of climate change on local ecosystems.
	Generated at regular intervals to provide project updates.	Weekly sales reports summarizing product sales figures.
	Detailed, structured reports often used in academic, scientific, or business settings.	Formal business report analyzing a company’s financial performance for the year.
	Less structured reports for quick internal communication.	Email summarizing key takeaways from a team meeting.
	Concise documents offering a brief overview of a specific topic.	A one-page summary of customer feedback from a product launch.
	Comprehensive reports with in-depth analysis and information.	100-page research report on the effects of a new drug on a medical condition.
	Focus on data analysis and provide insights or recommendations.	Market research report analyzing consumer behavior trends and recommending marketing strategies.
	Convey information without providing analysis or recommendations.	Report detailing the steps of a manufacturing process for new employees.
	Flow within the organizational hierarchy, moving up or down.	Report from a department manager to the company’s vice president on department performance.
	Sent between individuals or departments at the same organizational level.	Report from one project manager to another project manager in a different department.
	Created and distributed within an organization for internal purposes.	Internal audit report examining the company’s financial records for compliance.
	Prepared for external audiences, such as clients, investors, or regulators.	A publicly traded company publishes an annual report for shareholders and the general public.

Here is why the different types of research reports are important.

Research reports are a primary means of sharing new knowledge and insights with the academic and scientific community. They contribute to the growth of human understanding in various fields.
They provide a detailed and structured account of the research process, including methods, data, analysis, and conclusions. This documentation is crucial for transparency, replication, and future reference.
These reports hold researchers accountable for their work. They provide a transparent record of the study, allowing others to assess the validity and reliability of the research.
These often influence policy decisions, business strategies, and practical applications. For instance, medical research informs healthcare practices, while market research guides business decisions.

Listed below are some limitations of different types of research reports.

Research reports can be influenced by the researcher’s biases, preferences, or the funder’s interests. It’s essential to assess the methodology critically.
Findings in research reports may not always be directly applicable to other contexts or populations.
Certain research reports are not available to everyone due to several barriers, making it hard for people to access important information.
The process of conducting research, writing a report, and getting it published can be time-consuming.

Final Thoughts

Different types of research reports are important for sharing knowledge, making smart choices, and moving forward in different areas of study. It’s vital for both researchers and those who use research to grasp the different kinds of reports, what goes into them, and why they matter.

Frequently Asked Questions (FAQs)

Q1. Are research reports the same as research papers? Answer: Research reports and research papers share similarities but have distinct purposes and structures. Research papers are often more academic and can vary in structure, while research reports are typically more structured and cater to a broader audience.

Q2. How do I choose the right type of research report for my study? Answer: The choice of research report type depends on your research goals, audience, and the nature of your study. Consider whether you are conducting scientific research, market analysis, academic research, or policy analysis, and select the format that aligns with your objectives.

Q3. Can research reports be used as references in other research reports? Answer: Yes, research reports can be cited and used as references in other research reports as long as they are credible sources. Citing previous research reports adds depth and credibility to your work.

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Knowledge Base

Methodology

What Is a Research Design | Types, Guide & Examples

What Is a Research Design | Types, Guide & Examples

Published on June 7, 2021 by Shona McCombes . Revised on November 20, 2023 by Pritha Bhandari.

A research design is a strategy for answering your research question using empirical data. Creating a research design means making decisions about:

Your overall research objectives and approach
Whether you’ll rely on primary research or secondary research
Your sampling methods or criteria for selecting subjects
Your data collection methods
The procedures you’ll follow to collect data
Your data analysis methods

A well-planned research design helps ensure that your methods match your research objectives and that you use the right kind of analysis for your data.

Step 1: consider your aims and approach, step 2: choose a type of research design, step 3: identify your population and sampling method, step 4: choose your data collection methods, step 5: plan your data collection procedures, step 6: decide on your data analysis strategies, other interesting articles, frequently asked questions about research design.

Introduction

Before you can start designing your research, you should already have a clear idea of the research question you want to investigate.

There are many different ways you could go about answering this question. Your research design choices should be driven by your aims and priorities—start by thinking carefully about what you want to achieve.

The first choice you need to make is whether you’ll take a qualitative or quantitative approach.

Qualitative approach	Quantitative approach
	and describe frequencies, averages, and correlations about relationships between variables

Qualitative research designs tend to be more flexible and inductive , allowing you to adjust your approach based on what you find throughout the research process.

Quantitative research designs tend to be more fixed and deductive , with variables and hypotheses clearly defined in advance of data collection.

It’s also possible to use a mixed-methods design that integrates aspects of both approaches. By combining qualitative and quantitative insights, you can gain a more complete picture of the problem you’re studying and strengthen the credibility of your conclusions.

Practical and ethical considerations when designing research

As well as scientific considerations, you need to think practically when designing your research. If your research involves people or animals, you also need to consider research ethics .

How much time do you have to collect data and write up the research?
Will you be able to gain access to the data you need (e.g., by travelling to a specific location or contacting specific people)?
Do you have the necessary research skills (e.g., statistical analysis or interview techniques)?
Will you need ethical approval ?

At each stage of the research design process, make sure that your choices are practically feasible.

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Within both qualitative and quantitative approaches, there are several types of research design to choose from. Each type provides a framework for the overall shape of your research.

Types of quantitative research designs

Quantitative designs can be split into four main types.

Experimental and quasi-experimental designs allow you to test cause-and-effect relationships
Descriptive and correlational designs allow you to measure variables and describe relationships between them.

Type of design	Purpose and characteristics
Experimental	relationships effect on a
Quasi-experimental	)
Correlational
Descriptive

With descriptive and correlational designs, you can get a clear picture of characteristics, trends and relationships as they exist in the real world. However, you can’t draw conclusions about cause and effect (because correlation doesn’t imply causation ).

Experiments are the strongest way to test cause-and-effect relationships without the risk of other variables influencing the results. However, their controlled conditions may not always reflect how things work in the real world. They’re often also more difficult and expensive to implement.

Types of qualitative research designs

Qualitative designs are less strictly defined. This approach is about gaining a rich, detailed understanding of a specific context or phenomenon, and you can often be more creative and flexible in designing your research.

The table below shows some common types of qualitative design. They often have similar approaches in terms of data collection, but focus on different aspects when analyzing the data.

Type of design	Purpose and characteristics


Grounded theory
Phenomenology

Your research design should clearly define who or what your research will focus on, and how you’ll go about choosing your participants or subjects.

In research, a population is the entire group that you want to draw conclusions about, while a sample is the smaller group of individuals you’ll actually collect data from.

Defining the population

A population can be made up of anything you want to study—plants, animals, organizations, texts, countries, etc. In the social sciences, it most often refers to a group of people.

For example, will you focus on people from a specific demographic, region or background? Are you interested in people with a certain job or medical condition, or users of a particular product?

The more precisely you define your population, the easier it will be to gather a representative sample.

Sampling methods

Even with a narrowly defined population, it’s rarely possible to collect data from every individual. Instead, you’ll collect data from a sample.

To select a sample, there are two main approaches: probability sampling and non-probability sampling . The sampling method you use affects how confidently you can generalize your results to the population as a whole.

Probability sampling	Non-probability sampling

Probability sampling is the most statistically valid option, but it’s often difficult to achieve unless you’re dealing with a very small and accessible population.

For practical reasons, many studies use non-probability sampling, but it’s important to be aware of the limitations and carefully consider potential biases. You should always make an effort to gather a sample that’s as representative as possible of the population.

Case selection in qualitative research

In some types of qualitative designs, sampling may not be relevant.

For example, in an ethnography or a case study , your aim is to deeply understand a specific context, not to generalize to a population. Instead of sampling, you may simply aim to collect as much data as possible about the context you are studying.

In these types of design, you still have to carefully consider your choice of case or community. You should have a clear rationale for why this particular case is suitable for answering your research question .

For example, you might choose a case study that reveals an unusual or neglected aspect of your research problem, or you might choose several very similar or very different cases in order to compare them.

Data collection methods are ways of directly measuring variables and gathering information. They allow you to gain first-hand knowledge and original insights into your research problem.

You can choose just one data collection method, or use several methods in the same study.

Survey methods

Surveys allow you to collect data about opinions, behaviors, experiences, and characteristics by asking people directly. There are two main survey methods to choose from: questionnaires and interviews .

Questionnaires	Interviews
	)

Observation methods

Observational studies allow you to collect data unobtrusively, observing characteristics, behaviors or social interactions without relying on self-reporting.

Observations may be conducted in real time, taking notes as you observe, or you might make audiovisual recordings for later analysis. They can be qualitative or quantitative.

Quantitative observation

Other methods of data collection

There are many other ways you might collect data depending on your field and topic.

Field	Examples of data collection methods
Media & communication	Collecting a sample of texts (e.g., speeches, articles, or social media posts) for data on cultural norms and narratives
Psychology	Using technologies like neuroimaging, eye-tracking, or computer-based tasks to collect data on things like attention, emotional response, or reaction time
Education	Using tests or assignments to collect data on knowledge and skills
Physical sciences	Using scientific instruments to collect data on things like weight, blood pressure, or chemical composition

If you’re not sure which methods will work best for your research design, try reading some papers in your field to see what kinds of data collection methods they used.

Secondary data

If you don’t have the time or resources to collect data from the population you’re interested in, you can also choose to use secondary data that other researchers already collected—for example, datasets from government surveys or previous studies on your topic.

With this raw data, you can do your own analysis to answer new research questions that weren’t addressed by the original study.

Using secondary data can expand the scope of your research, as you may be able to access much larger and more varied samples than you could collect yourself.

However, it also means you don’t have any control over which variables to measure or how to measure them, so the conclusions you can draw may be limited.

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As well as deciding on your methods, you need to plan exactly how you’ll use these methods to collect data that’s consistent, accurate, and unbiased.

Planning systematic procedures is especially important in quantitative research, where you need to precisely define your variables and ensure your measurements are high in reliability and validity.

Operationalization

Some variables, like height or age, are easily measured. But often you’ll be dealing with more abstract concepts, like satisfaction, anxiety, or competence. Operationalization means turning these fuzzy ideas into measurable indicators.

If you’re using observations , which events or actions will you count?

If you’re using surveys , which questions will you ask and what range of responses will be offered?

You may also choose to use or adapt existing materials designed to measure the concept you’re interested in—for example, questionnaires or inventories whose reliability and validity has already been established.

Reliability and validity

Reliability means your results can be consistently reproduced, while validity means that you’re actually measuring the concept you’re interested in.

Reliability	Validity
	) )

For valid and reliable results, your measurement materials should be thoroughly researched and carefully designed. Plan your procedures to make sure you carry out the same steps in the same way for each participant.

If you’re developing a new questionnaire or other instrument to measure a specific concept, running a pilot study allows you to check its validity and reliability in advance.

Sampling procedures

As well as choosing an appropriate sampling method , you need a concrete plan for how you’ll actually contact and recruit your selected sample.

That means making decisions about things like:

How many participants do you need for an adequate sample size?
What inclusion and exclusion criteria will you use to identify eligible participants?
How will you contact your sample—by mail, online, by phone, or in person?

If you’re using a probability sampling method , it’s important that everyone who is randomly selected actually participates in the study. How will you ensure a high response rate?

If you’re using a non-probability method , how will you avoid research bias and ensure a representative sample?

Data management

It’s also important to create a data management plan for organizing and storing your data.

Will you need to transcribe interviews or perform data entry for observations? You should anonymize and safeguard any sensitive data, and make sure it’s backed up regularly.

Keeping your data well-organized will save time when it comes to analyzing it. It can also help other researchers validate and add to your findings (high replicability ).

On its own, raw data can’t answer your research question. The last step of designing your research is planning how you’ll analyze the data.

Quantitative data analysis

In quantitative research, you’ll most likely use some form of statistical analysis . With statistics, you can summarize your sample data, make estimates, and test hypotheses.

Using descriptive statistics , you can summarize your sample data in terms of:

The distribution of the data (e.g., the frequency of each score on a test)
The central tendency of the data (e.g., the mean to describe the average score)
The variability of the data (e.g., the standard deviation to describe how spread out the scores are)

The specific calculations you can do depend on the level of measurement of your variables.

Using inferential statistics , you can:

Make estimates about the population based on your sample data.
Test hypotheses about a relationship between variables.

Regression and correlation tests look for associations between two or more variables, while comparison tests (such as t tests and ANOVAs ) look for differences in the outcomes of different groups.

Your choice of statistical test depends on various aspects of your research design, including the types of variables you’re dealing with and the distribution of your data.

Qualitative data analysis

In qualitative research, your data will usually be very dense with information and ideas. Instead of summing it up in numbers, you’ll need to comb through the data in detail, interpret its meanings, identify patterns, and extract the parts that are most relevant to your research question.

Two of the most common approaches to doing this are thematic analysis and discourse analysis .

Approach	Characteristics
Thematic analysis
Discourse analysis

There are many other ways of analyzing qualitative data depending on the aims of your research. To get a sense of potential approaches, try reading some qualitative research papers in your field.

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Simple random sampling
Stratified sampling
Cluster sampling
Likert scales
Reproducibility

Statistics

Null hypothesis
Statistical power
Probability distribution
Effect size
Poisson distribution

Research bias

Optimism bias
Cognitive bias
Implicit bias
Hawthorne effect
Anchoring bias
Explicit bias

A research design is a strategy for answering your research question . It defines your overall approach and determines how you will collect and analyze data.

A well-planned research design helps ensure that your methods match your research aims, that you collect high-quality data, and that you use the right kind of analysis to answer your questions, utilizing credible sources . This allows you to draw valid , trustworthy conclusions.

Quantitative research designs can be divided into two main categories:

Correlational and descriptive designs are used to investigate characteristics, averages, trends, and associations between variables.
Experimental and quasi-experimental designs are used to test causal relationships .

Qualitative research designs tend to be more flexible. Common types of qualitative design include case study , ethnography , and grounded theory designs.

The priorities of a research design can vary depending on the field, but you usually have to specify:

Your research questions and/or hypotheses
Your overall approach (e.g., qualitative or quantitative )
The type of design you’re using (e.g., a survey , experiment , or case study )
Your data collection methods (e.g., questionnaires , observations)
Your data collection procedures (e.g., operationalization , timing and data management)
Your data analysis methods (e.g., statistical tests or thematic analysis )

A sample is a subset of individuals from a larger population . Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

In statistics, sampling allows you to test a hypothesis about the characteristics of a population.

Operationalization means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioral avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalize the variables that you want to measure.

A research project is an academic, scientific, or professional undertaking to answer a research question . Research projects can take many forms, such as qualitative or quantitative , descriptive , longitudinal , experimental , or correlational . What kind of research approach you choose will depend on your topic.

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Home » Research Process – Steps, Examples and Tips

Research Process – Steps, Examples and Tips

Table of Contents

Research Process

Definition:

Research Process is a systematic and structured approach that involves the collection, analysis, and interpretation of data or information to answer a specific research question or solve a particular problem.

Research Process Steps

Research Process Steps are as follows:

Identify the Research Question or Problem

This is the first step in the research process. It involves identifying a problem or question that needs to be addressed. The research question should be specific, relevant, and focused on a particular area of interest.

Conduct a Literature Review

Once the research question has been identified, the next step is to conduct a literature review. This involves reviewing existing research and literature on the topic to identify any gaps in knowledge or areas where further research is needed. A literature review helps to provide a theoretical framework for the research and also ensures that the research is not duplicating previous work.

Formulate a Hypothesis or Research Objectives

Based on the research question and literature review, the researcher can formulate a hypothesis or research objectives. A hypothesis is a statement that can be tested to determine its validity, while research objectives are specific goals that the researcher aims to achieve through the research.

Design a Research Plan and Methodology

This step involves designing a research plan and methodology that will enable the researcher to collect and analyze data to test the hypothesis or achieve the research objectives. The research plan should include details on the sample size, data collection methods, and data analysis techniques that will be used.

Collect and Analyze Data

This step involves collecting and analyzing data according to the research plan and methodology. Data can be collected through various methods, including surveys, interviews, observations, or experiments. The data analysis process involves cleaning and organizing the data, applying statistical and analytical techniques to the data, and interpreting the results.

Interpret the Findings and Draw Conclusions

After analyzing the data, the researcher must interpret the findings and draw conclusions. This involves assessing the validity and reliability of the results and determining whether the hypothesis was supported or not. The researcher must also consider any limitations of the research and discuss the implications of the findings.

Communicate the Results

Finally, the researcher must communicate the results of the research through a research report, presentation, or publication. The research report should provide a detailed account of the research process, including the research question, literature review, research methodology, data analysis, findings, and conclusions. The report should also include recommendations for further research in the area.

Review and Revise

The research process is an iterative one, and it is important to review and revise the research plan and methodology as necessary. Researchers should assess the quality of their data and methods, reflect on their findings, and consider areas for improvement.

Ethical Considerations

Throughout the research process, ethical considerations must be taken into account. This includes ensuring that the research design protects the welfare of research participants, obtaining informed consent, maintaining confidentiality and privacy, and avoiding any potential harm to participants or their communities.

Dissemination and Application

The final step in the research process is to disseminate the findings and apply the research to real-world settings. Researchers can share their findings through academic publications, presentations at conferences, or media coverage. The research can be used to inform policy decisions, develop interventions, or improve practice in the relevant field.

Research Process Example

Following is a Research Process Example:

Research Question : What are the effects of a plant-based diet on athletic performance in high school athletes?

Step 1: Background Research Conduct a literature review to gain a better understanding of the existing research on the topic. Read academic articles and research studies related to plant-based diets, athletic performance, and high school athletes.

Step 2: Develop a Hypothesis Based on the literature review, develop a hypothesis that a plant-based diet positively affects athletic performance in high school athletes.

Step 3: Design the Study Design a study to test the hypothesis. Decide on the study population, sample size, and research methods. For this study, you could use a survey to collect data on dietary habits and athletic performance from a sample of high school athletes who follow a plant-based diet and a sample of high school athletes who do not follow a plant-based diet.

Step 4: Collect Data Distribute the survey to the selected sample and collect data on dietary habits and athletic performance.

Step 5: Analyze Data Use statistical analysis to compare the data from the two samples and determine if there is a significant difference in athletic performance between those who follow a plant-based diet and those who do not.

Step 6 : Interpret Results Interpret the results of the analysis in the context of the research question and hypothesis. Discuss any limitations or potential biases in the study design.

Step 7: Draw Conclusions Based on the results, draw conclusions about whether a plant-based diet has a significant effect on athletic performance in high school athletes. If the hypothesis is supported by the data, discuss potential implications and future research directions.

Step 8: Communicate Findings Communicate the findings of the study in a clear and concise manner. Use appropriate language, visuals, and formats to ensure that the findings are understood and valued.

Applications of Research Process

The research process has numerous applications across a wide range of fields and industries. Some examples of applications of the research process include:

Scientific research: The research process is widely used in scientific research to investigate phenomena in the natural world and develop new theories or technologies. This includes fields such as biology, chemistry, physics, and environmental science.
Social sciences : The research process is commonly used in social sciences to study human behavior, social structures, and institutions. This includes fields such as sociology, psychology, anthropology, and economics.
Education: The research process is used in education to study learning processes, curriculum design, and teaching methodologies. This includes research on student achievement, teacher effectiveness, and educational policy.
Healthcare: The research process is used in healthcare to investigate medical conditions, develop new treatments, and evaluate healthcare interventions. This includes fields such as medicine, nursing, and public health.
Business and industry : The research process is used in business and industry to study consumer behavior, market trends, and develop new products or services. This includes market research, product development, and customer satisfaction research.
Government and policy : The research process is used in government and policy to evaluate the effectiveness of policies and programs, and to inform policy decisions. This includes research on social welfare, crime prevention, and environmental policy.

Purpose of Research Process

The purpose of the research process is to systematically and scientifically investigate a problem or question in order to generate new knowledge or solve a problem. The research process enables researchers to:

Identify gaps in existing knowledge: By conducting a thorough literature review, researchers can identify gaps in existing knowledge and develop research questions that address these gaps.
Collect and analyze data : The research process provides a structured approach to collecting and analyzing data. Researchers can use a variety of research methods, including surveys, experiments, and interviews, to collect data that is valid and reliable.
Test hypotheses : The research process allows researchers to test hypotheses and make evidence-based conclusions. Through the systematic analysis of data, researchers can draw conclusions about the relationships between variables and develop new theories or models.
Solve problems: The research process can be used to solve practical problems and improve real-world outcomes. For example, researchers can develop interventions to address health or social problems, evaluate the effectiveness of policies or programs, and improve organizational processes.
Generate new knowledge : The research process is a key way to generate new knowledge and advance understanding in a given field. By conducting rigorous and well-designed research, researchers can make significant contributions to their field and help to shape future research.

Tips for Research Process

Here are some tips for the research process:

Start with a clear research question : A well-defined research question is the foundation of a successful research project. It should be specific, relevant, and achievable within the given time frame and resources.
Conduct a thorough literature review: A comprehensive literature review will help you to identify gaps in existing knowledge, build on previous research, and avoid duplication. It will also provide a theoretical framework for your research.
Choose appropriate research methods: Select research methods that are appropriate for your research question, objectives, and sample size. Ensure that your methods are valid, reliable, and ethical.
Be organized and systematic: Keep detailed notes throughout the research process, including your research plan, methodology, data collection, and analysis. This will help you to stay organized and ensure that you don’t miss any important details.
Analyze data rigorously: Use appropriate statistical and analytical techniques to analyze your data. Ensure that your analysis is valid, reliable, and transparent.
I nterpret results carefully : Interpret your results in the context of your research question and objectives. Consider any limitations or potential biases in your research design, and be cautious in drawing conclusions.
Communicate effectively: Communicate your research findings clearly and effectively to your target audience. Use appropriate language, visuals, and formats to ensure that your findings are understood and valued.
Collaborate and seek feedback : Collaborate with other researchers, experts, or stakeholders in your field. Seek feedback on your research design, methods, and findings to ensure that they are relevant, meaningful, and impactful.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Build a Corporate Culture That Works

There’s a widespread understanding that managing corporate culture is key to business success. Yet few companies articulate their culture in such a way that the words become an organizational reality that molds employee behavior as intended.

All too often a culture is described as a set of anodyne norms, principles, or values, which do not offer decision-makers guidance on how to make difficult choices when faced with conflicting but equally defensible courses of action.

The trick to making a desired culture come alive is to debate and articulate it using dilemmas. If you identify the tough dilemmas your employees routinely face and clearly state how they should be resolved—“In this company, when we come across this dilemma, we turn left”—then your desired culture will take root and influence the behavior of the team.

To develop a culture that works, follow six rules: Ground your culture in the dilemmas you are likely to confront, dilemma-test your values, communicate your values in colorful terms, hire people who fit, let culture drive strategy, and know when to pull back from a value statement.

Start by thinking about the dilemmas your people will face.

Idea in Brief

The problem.

There’s a widespread understanding that managing corporate culture is key to business success. Yet few companies articulate their corporate culture in such a way that the words become an organizational reality that molds employee behavior as intended.

What Usually Happens

How to fix it.

Follow six rules: Ground your culture in the dilemmas you are likely to confront, dilemma-test your values, communicate your values in colorful terms, hire people who fit, let culture drive strategy, and know when to pull back from a value.

At the beginning of my career, I worked for the health-care-software specialist HBOC. One day, a woman from human resources came into the cafeteria with a roll of tape and began sticking posters on the walls. They proclaimed in royal blue the company’s values: “Transparency, Respect, Integrity, Honesty.” The next day we received wallet-sized plastic cards with the same words and were asked to memorize them so that we could incorporate them into our actions. The following year, when management was indicted on 17 counts of conspiracy and fraud, we learned what the company’s values really were.

EM Erin Meyer is a professor at INSEAD, where she directs the executive education program Leading Across Borders and Cultures. She is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business (PublicAffairs, 2014) and coauthor (with Reed Hastings) of No Rules Rules: Netflix and the Culture of Reinvention (Penguin, 2020). ErinMeyerINSEAD

Partner Center

Pew Research Center revises report about 'racial conspiracy theories' after backlash

The Pew Research Center has revised a report after it received criticism for saying a majority of Black Americans believe “racial conspiracy theories” about U.S. institutions.

In the report released June 10 titled “Most Black Americans Believe Racial Conspiracy Theories About U.S. Institutions,” Pew detailed “the suspicions that Black adults might have about the actions of U.S. institutions based on their personal and collective historical experiences with racial discrimination.” Survey respondents highlighted issues such as discrimination in the medical field, incarceration, and guns and drugs in Black communities.

The report’s initial title prompted swift backlash from critics who said “racial conspiracy theories” implied that Black Americans’ distrust of U.S. institutions is irrational and without historical context. The report made brief mention of the Tuskegee syphilis experiment , a medical scandal that fueled distrust in medical institutions.

JustLeadershipUSA, a social justice organization, was one of the most vocal critics of the report, calling it “ shockingly offensive ” for labeling Black Americans’ distrust over well-substantiated discrimination as conspiracy theories.

Two days later, Pew officials marked the report as being under revision and acknowledged that using the phrase “racial conspiracy theories” was not the best choice.

“The comments were so thoughtful,” Neha Sahgal, vice president of research at Pew Research Center, said of the criticism. Sahgal said leaders at Pew “paid attention to what people were trying to tell us.”

“Upon reflection, we felt that this editorial shorthand detracted from the findings of this report, which we maintain are hugely important at this time in our country,” Sahgal said. “We have since revised the report. We have taken accountability for using a shorthand that was inappropriate.”

Pew released the revised report Saturday with a new title: “ Most Black Americans Believe U.S. Institutions Were Designed To Hold Black People Back .” The updated report includes a new headline, additional context and direct quotes from respondents.

“This is very important and an excellent update to correct those errors in the original version,” DeAnna Hoskins, president of JustLeadershipUSA, said. “But why didn’t you do that from the beginning?”

Before Pew’s acknowledgement and revisions, one person wrote in a post on X : “This new Pew report on Black belief in ‘conspiracy theories’ is interesting, but I take issue with the ‘CT’ label bc of how it lumps in well-substantiated truths alongside bunk like Q*Anon and flat earth.”

There are well-documented episodes of discrimination and targeting throughout the nation’s history, from the Tuskegee experiment to exclusion of Black Americans from New Deal programs and government targeting of civil rights and Black Power leaders under COINTELPRO .

“We have to ask: Why would the people at the Pew Research Center call the opinion of the vast majority of Black Americans—which is rooted in facts, history, and lived experience—a ‘conspiracy theory,’ when it is actually a reality?” Hoskins wrote in a statement on the organization’s website.

In an interview with NBC News, Hoskins said it was irresponsible of Pew to equate Black people’s concerns with conspiracy theories at such a politically turbulent time in the country.

“We’re talking about election fraud, we’re talking about QAnon — you were throwing us into that,” Hoskins said of Pew.

The report states that most Black Americans believe U.S. institutions fall short “when it comes to treating Black people fairly.” More than 60% of Black Americans surveyed cited prison, political and economic systems as just some of the institutions intentionally designed to “hold Black people back, either a great deal or a fair amount.”

“Black Americans’ mistrust of U.S. institutions is informed by history, from slavery to the implementation of Jim Crow laws in the South, to the rise of mass incarceration and more,” the updated report states. “Several studies show that racial disparities in income , wealth , education , imprisonment and health outcomes persist to this day.”

Char Adams is a reporter for NBC BLK who writes about race.

The promise of travel in the age of AI

Every generation has its own “golden age” of travel, often defined by the widespread adoption of new technology—from the jet engine of the 1950s that drastically reduced travel times to the dot-com period of the 1990s that allowed customers to build their dream itineraries online. Today, a new era of digitally enabled travel is upon us. Advances in artificial intelligence (AI), including generative AI (gen AI), and machine learning (ML) are equipping the industry to reimagine what it means to plan, book, and experience travel. This surge of innovation sets the stage for travel companies to rethink how they interact with customers, develop products and services, and manage operations.

Advances in technology have also transformed consumers’ expectations. Since 2013, time spent on digital devices has grown by 70 percent, and this trend only accelerated during the COVID-19 pandemic as online interactions increasingly replaced in-person contact. 1 Based on data from U.S. Census Bureau and Statista. See State of travel 2023 , Skift Research, July 21, 2023. However, traditional travel is unique in that it is an inherently human-centric experience. The industry, therefore, has an opportunity—perhaps even a duty—to define what travel will look like in the digital age.

Most travel companies aim to provide exceptional service and deliver the perfect trip. But, instead of ease, excitement, and delight, travel operators too often fall short of meeting baseline expectations of timing and quality. In fact, nearly 80 percent of American travelers experienced at least one travel-related problem in the first half of 2023. 2 Lane Gillespie, “Survey: 77% of travelers plagued by travel problems amid booming season; more than half saw higher prices,” Bankrate, July 10, 2023.

In the 2021 report, Rebooting customer experience to bring back the magic of travel , McKinsey and Skift Research found that leisure travelers were eager to get back to the sky, water, and road—so much so, that they were often willing to overlook customer-service issues and inconveniences. Customer satisfaction ratings at the time were high, even in a period of intense disruption when negative sentiment was on the rise. 3 Rebooting customer experience to bring back the magic of travel , a joint report from McKinsey and Skift Research, September 2021.

Today, that window of acceptance may have passed. Customer expectations are rising, and tolerance is wearing thin. Despite this, people still aspire to travel and, according to McKinsey’s ConsumerWise Sentiment Survey, nearly a third of consumers intend to “splurge” on travel expenses in the next three months. 4 McKinsey ConsumerWise Global Sentiment Survey, August 2023, n=4,000. Through both established and new technologies, companies have the opportunity to keep the aspiration to travel alive by closing the persistent gap between the promise and reality of travel.

While larger companies may have more resources to develop in-house capabilities, a robust ecosystem of service providers makes new technologies accessible to companies of all sizes. According to McKinsey Digital estimates, companies that holistically address digital and analytics opportunities throughout their organizations have the potential to see a 15 to 25 percent earnings improvement.

A new report , The promise of travel in the age of AI , produced by McKinsey and Skift Research offers use cases and success stories that detail how technologies are being used, drawing from interviews with executives at 17 companies across five types of travel business. It explores how companies apply advanced data science to better understand and serve customers, delves into how digital and analytics tools can improve products and services, and examines how new technologies augment workforce capabilities and unlock operational capacity. This article highlights some key findings.

Know your customers like you know your friends

Over the past two decades, the variety and volume of customer data that travel companies can capture has increased dramatically; new tools and technologies such as AI-powered assistants are only accelerating this trend. However, this data is often difficult to process and does not always paint a full picture of the customer. Companies may turn to third-party sources to complete their understanding—combining and distilling commercial, operational, financial, and behavioral inputs. Robust marketing technologies can then help distinguish the “signal” from the “noise” in the data to better predict customer behavior.

Having gained a clear and comprehensive understanding, companies can create customer segments to guide how they interact with and serve different customers. Depending on the data available and the analytics capabilities at hand, segmentation can range from grouping customers into segments based on a single macro characteristic (e.g., business versus leisure) to individual “segments of one,” known as hyper-segmentation.

Hyper-segmentation drills down to a ‘segment of one.’

Drilling down to segments of one can enable hyper-personalization, which is broadly defined as the ability to uniquely tailor touchpoints to an individual customer’s needs, preferences, and behaviors. At its core, hyper-personalization is not only about increasing conversion rates, but about providing the customer with an end-to-end experience adapted to their specific context. Considering the level of personalization that is becoming the norm in many aspects of daily life, companies are adopting an ongoing test-and-learn approach to ensure their offers and actions resonate with customers’ rising expectations.

Hyper-personalization can also help companies rebuild trust if operations have gone wrong. Personalized communication reassures customers that they are at the forefront of the company’s mind and instills confidence that a thoughtful recovery plan is in place. For example, companies may share real-time status updates in moments of disruption and provide tailored solutions, or even proactive compensation, to ensure customers feel individually taken care of.

Design your products to surprise and delight

Recent advances are pushing the boundaries of what technology can accomplish. Nothing illustrates this better than the meteoric rise of AI platforms like ChatGPT which garnered one million users in only five days. 5 Steve Mollman, “ChatGPT gained 1 million users in under a week. Here’s why the AI chatbot is primed to disrupt search as we know it,” Yahoo News, December 9, 2022. While this pace of adoption may feel unsettling, it provides an impetus for companies to reimagine their product design and delivery using AI and digitization.

Historically, capabilities such as language, creativity, and aesthetic judgment—once considered uniquely human—could not be scaled through technology. AI, particularly gen AI, offers a new way to augment and scale these capabilities with the potential for enormous benefits: according to McKinsey research , generative AI has the potential to unlock between $2 trillion and $4 trillion in annual value across industries. 6 The economic potential of generative AI: The next productivity frontier , McKinsey, June 14, 2023. In the travel context, gen AI could take the form of a digital assistant that interacts with customers throughout the journey. It can provide personalized trip itineraries during discovery and booking, offer tailored recommendations based on preferences and real-time constraints during the trip, and help resolve unexpected disruptions.

However, AI is only part of the answer. Established digital technology also helps companies deliver on commitments made to customers. Many of these digital assets and tools rely on common systems and capabilities, making them widely attainable—freeing up staff to provide better face-to-face services and build relationships through the human touch. Several such applications can boost guest satisfaction and reduce points of friction in hotels, including guest apps, digital check-ins, digital room keys, and in-room tech. The magnitude of these individual tools is amplified when seamlessly integrated together, making it easier for customers to use digital applications throughout their hotel stay.

Empower your workforce to follow through on promises made

An engaged and productive workforce enables the delivery of experiences and products that satisfy customers. However, the travel industry faces structural labor hurdles and high turnover which makes attracting, training, and retaining top talent challenging. Fortunately, the industry can enhance and scale the capacity of its existing workforce by equipping the frontline with the right tools at the right time. This can free up employees to focus on the things they enjoy most and that make the travel industry tick: quality personal interactions with customers, in essence, the human touch.

Two promising opportunities to improve workforce and operational performance through technology stand out across the travel industry: augmenting frontline capacity and upskilling talent.

In the travel industry today, complex decisions still rely on human expertise and outdated technology such as greenscreen or rudimentary interfaces. This leads to a best-guess approach, the risk of negative outcomes, and a steep learning curve. Travel companies are developing new tools for the frontline to process complex inputs and help guide “day-of” decision making. For example, advanced simulation models such as digital twins allow companies to conduct rapid “what-if” analyses and provide real-time guidance to the frontline.

According to McKinsey research , new technology, including gen AI, is also shortening training times for new hires while rapidly upskilling the existing workforce. For instance, virtual and augmented reality are used to simulate real-life scenarios to prepare frontline employees to hit the ground running, and gen-AI-enabled "teaching assistants” provide personalized coaching based on individual performance. 7 “ The organization of the future: Enabled by gen AI, driven by people ,” McKinsey, September 19, 2023.

Travel is ripe for innovation

Checklist for the age of ai.

Some travel companies are already successfully deploying digital technology, AI, and ML to reshape how they interact with customers, develop and deliver products and services, and manage people and operations. They’ve taken the following actions—are you on track?

General considerations

created a digital wish list—as if the company had infinite time and resources
prioritized wish list based on potential short- and long-term benefits as well as the company’s strategic vision and available resources
assessed the skills and talent necessary to execute against the prioritized wish list
built the right team and identified roadmap to fill remaining gaps
inventoried existing internal customer data
determined which data variables drive customer behavior and predict customer buying decisions
identified relevant third-party data and integrated with internal data to build a complete customer picture
considered using a robust MarTech stack to continuously learn and evolve with customers
defined a dynamic segmentation and personalization approach based on customer personas
adopted test-and-learn mindset to continually implement and refine
mapped the end-to-end customer journey and identified pain points
used analytics to determine which pain points impact customers the most
considered new technology (like AI) to enhance and reimagine the customer journey
brainstormed improvements to current digital offerings that would minimize pain points (such as more timely communication)
built a product roadmap based on timing and importance of features
diagnosed top day-to-day employee pain points
determined if digital tools can resolve top pain points (for example, automate repetitive tasks)
provided workforce with real-time visibility into critical areas of daily operations
used simulation models to plan for multiple future-state scenarios
built decision-making tools (such as digital twins) to choose optimal solutions for complex problems
defined opportunities to improve training (using tools such as simulation training, VR, AR) and provide feedback (using smart-AI tool)

We believe this is a moment of optimism for the industry. Between reclaiming its historical share of GDP, benefiting from the ongoing corporate travel recovery, and catering to consumer demand for unique experiences, the stage is set for travel’s accelerated growth. Looking ahead, travel is forecasted to grow at an average of 5.8 percent a year through 2032—more than double the expected growth rate of the overall economy (at 2.7 percent a year). 8 “Travel & Tourism sector expected to create nearly 126 million new jobs within the next decade,” World Travel & Tourism Council, April 21, 2023.

This does not mean that travel companies can simply sit back and reap the benefits. Existing and new technologies provide an avenue for companies to capture their share of the industry’s anticipated growth by resetting how they interact with customers, deliver products and services, and empower their workforce. Fortunately, there are a growing number of ways—build, buy, or partner—to help companies get started. The only wrong move is no move.

Susann Almasi is an associate partner in McKinsey’s Carolinas office, Alex Cosmas is a partner in the New York office, Sam Cowan is a consultant in the Minneapolis office, and Ben Ellencweig is a senior partner in the Stamford office.

The authors wish to thank Skift’s Pranavi Agarwal, Seth Borko, and Wouter Geerts as well as McKinsey’s Marisa Ancona, Danielle Bozarth, Vik Krishnan, Nina Lind, Elena Patel, Alessandra Powell, Jules Seeley, and Nirva Vassa, for their contributions to this article.

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Updated Stanford Report Finds High Hallucination Rates on Westlaw AI

Thomson Reuters said that their internal testing showed a lower hallucination rate compared to the study, and welcomed the opportunity to work with Stanford to explore creating AI benchmarks.

June 04, 2024 at 06:18 PM

5 minute read

Artificial Intelligence

Isha Marathe

Legal Tech Reporter

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After pushback following Stanford’s research study “Hallucination-Free? Assessing the Reliability of Leading AI Legal Research Tools,” for what many saw as comparing apples to oranges—between Thomson Reuters’ (TR) Ask Practical Law and LexisNexis’ Lexis+ AI—the researchers released an updated study on May 30.

This time, they included results from AI-Assisted Research on Westlaw Precision , TR’s flagship, generative AI-powered legal research solution that is more comparable to Lexis+ AI than Ask Practical Law.

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Research on price formation based on resource optimization allocation, share and cite.

Feng, Y.; Liu, S. Research on Price Formation Based on Resource Optimization Allocation. Sustainability 2024 , 16 , 5129. https://doi.org/10.3390/su16125129

Feng Y, Liu S. Research on Price Formation Based on Resource Optimization Allocation. Sustainability . 2024; 16(12):5129. https://doi.org/10.3390/su16125129

Feng, Yan, and Shulin Liu. 2024. "Research on Price Formation Based on Resource Optimization Allocation" Sustainability 16, no. 12: 5129. https://doi.org/10.3390/su16125129

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A research report is a well-crafted document that outlines the processes, data, and findings of a systematic investigation. It is an important document that serves as a first-hand account of the research process, and it is typically considered an objective and accurate source of information.
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