how to write cover letters pdf

How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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How to Write a Cover Letter for a Job

A re you tired of submitting resumes online to only hear the sounds of crickets chirping? If you're looking for an easy way to stand out in your job search, learning how to write a cover letter might be the boost your job hunt needs. 

In today's digitally savvy world, many people assume that cover letters are unnecessary and outdated. But did you know that  49% of hiring managers  said that a strong cover has made up for a weak resume and convinced them to interview a potential job candidate? 

If you're looking for an easy way to stand out and grab the attention of a hiring manager, writing a good cover letter can give you a leg up on the competition. 

What is a Cover Letter?

A cover letter is a self-introductory one-page letter submitted with your resume , CV, or job application. It has a traditional business letter format and aims to persuade a hiring manager or recruiter to schedule you for an interview.

Cover letters are not always necessary; in fact, many companies do not require applicants to submit one. But having a cover letter may give you an edge if you can write one that is persuasive. 

Another reason you may want to write a cover letter is it allows you to expand on certain areas, such as your passion for the company culture, mentioning a referral, explaining a gap in employment, or a career change you've recently made. There is usually no room on your resume for these aspects, and a cover letter can give you the room to expand on your unique situation, skills, passions, or experience. 

Now that you know the goal of a cover letter, let's discuss how to write one for any job application. 

1. Follow the Instructions

Before you start typing up your cover letter, be sure to read the job description and the application instructions first. Many companies use the application process to determine whether you are detail-oriented and can follow directions. Some companies may say: do not send us a cover letter; if this is the case, absolutely do not send them one. 

Nowadays, companies have lengthy application and interviewing processes . Before applying, it's best to read the job description numerous times to make sure you meet all of the criteria. You don't want to waste your time submitting a bunch of documents only to find out that they don't hire in your state or that you don't have the proper equipment for the job.

Slow down, take your time, and use a checklist to make sure you've covered all your bases. 

2. Use the Right Cover Letter Format

Cover letters have a distinct format that you should follow so that they are easy for the hiring manager to scan, locate your contact information, and quickly understand why you'd be an asset to the company. Your cover letter should also match your resume in terms of colors, fonts, and keywords used. 

From top to bottom, your cover letter should include the following elements: 

• Your first and last name, job title, phone number, email address, city and state, and a link to your LinkedIn profile
• Name of company
• Personalized salutation 
• Intro paragraph
• 2-3 paragraphs about your job experience, passions, education, and skills
• Closing paragraph
• A complimentary close and your full name 

Besides including these key elements, your cover letter should be short, to the point, and easy to scan. If you need help with the formatting, there are tons of free cover letter examples on sites like  Indeed ,  Jobscan , and  Microsoft . Stay away from templates with script fonts, too many colors, and too many design elements, as these are generally not ATS-friendly (applicant tracking software). 

3. Personalize Your Cover Letter

If possible, personalize your cover letter with the hiring manager's first and last name or a title (Ms., Mr., or Mx.) and their last name. If you're uncertain about a person's gender or how they identify, skip the title and just use their name. If the job posting doesn't include who to address it to, you can try finding the individual on a social media platform like LinkedIn . If you're still unable to find who to address it to, you can use a generalized salutation. 

Here are some acceptable cover letter salutations: 

• Dear Ms. Smith,
• Dear Judy Smith,  
• Dear Human Resources Department,
• Dear Hiring Manager,
• Dear Marketing Team, 

Lastly, avoid using the salutations, Dear Sir or Madam. These are outdated salutations and may signal that you are older. When working on your resume and cover letter, you want to avoid anything that may cause bias with the recruiter or hiring manager. 

4. Compliment the Company

When you're doing your research on the company, you should find things that make the company appealing and compliment them on it. Many employers, especially smaller companies, want individuals who know and love their brand and who are excited about the opportunity to work with them. 

For example, if you're applying for a job with Nespresso, which offers free recycling of their coffee pods, you may say something like this in your introductory paragraph: 

When I saw that Nespresso was hiring a Digital Marketing Specialist, I stopped everything I was doing and immediately began working on my application. Not only do I love Nespresso coffee (especially the Golden Caramel flavor), but I have tremendous respect for your sustainability and community initiatives, and I am excited for the opportunity to be a part of this meaningful company.

If you decide to complement the company, it should be true and authentic. The more genuine enthusiasm you can convey in your cover letter, the better, as this sort of energy is infectious. 

5. Make it Conversational

As you can see in the example above, my tone is very conversational. While you want to write in a professional manner, don't get caught up in being so professional that you sound like a robot. When you're writing your cover letter, pretend you're writing a letter to your grandmother; you want a friendly but respectful tone.

The majority of job seekers out there are using cover letter templates with sample wording or AI-generated content, and 90% of them sound the same. If you can take a slightly different approach and write from the heart in a conversational manner, you will stand out from the crowd. Add in some enthusiasm and highlight your best skills, achievements, and experience, and you have a winning combination for a cover letter that attracts attention. 

6. Highlight Your Accomplishments 

On your cover letter, it's best if you can pin-point one major professional accomplishment and hone in on that. You just need one example that will impress the hiring manager so that they become interested in scheduling an interview with you. This can be an example that was used on your resume , but perhaps you go into a touch more detail on your cover letter. 

If you don't have a concrete accomplishment to add to your cover letter, instead, use a specific example of how you achieved a goal. Focus on real-life experiences and transferable skills that make you an ideal candidate for the job. Using examples from high school, a college internship, or volunteering is perfectly fine. 

7. Only Include Relevant Experience

When applying for jobs, many job seekers add every skill, job duty, and experience that they have ever had. While you want to impress an employer with your vast knowledge, including your entire work and education history, it makes it difficult for them to find the pertinent skills and experiences that are relevant to the position. Often, if your cover letter or resume is too wordy, and a hiring manager doesn't see what they're looking for in a few seconds, your resume goes into the trash. 

When writing your cover letter and resume, focus on the skills and experience needed for the position you're applying to. This will not only let the hiring manager know that you're a good fit for the job, but it also helps to get your resume past ATS (applicant tracking software). 

Nowadays, almost all cover letters and resumes are first scanned by ATS. This means that if your documents do not contain the right keywords, they will never make it into the hands of an actual person. This is why it is so important to modify each resume and cover letter that you send out. 

Always be sure to include the job title, keywords from the job description, and your email address. I've reviewed a fair number of resumes where individuals forgot to include their contact details.

8. Proofread Your Cover Letter 

Once you're finished writing your cover letter, you need to proofread it for spelling, grammar, and punctuation errors. It's best if you can do this multiple times, at different sittings. Often, what happens when you proofread multiple times in a row, your brain misses typos and errors. But when you give yourself some time in between, your mind is fresh and catches the errors that you may have missed the first time around. 

You can also use a free editing tool like Grammarly to help you out. Or get a respected friend or family member to take a look at your cover letter and resume and proofread it for typos. Some hiring managers will overlook minor typos, but others will immediately throw your application out if it contains any errors, so take your time and ensure that your documents are error-free.

9. Convert Your Cover Letter to a PDF

After your cover letter has been proofread and edited, name the file with your first and last name and the words "cover letter," and convert it into a PDF (portable document format). Using a PDF format ensures that your formatting stays secure, and it can be opened across a variety of devices. Of course, if an employer asks for documents to be submitted in a Word Doc, Google Doc, or plain text format, do what they ask. But generally speaking, a PDF is going to be the best format for your cover letter and resume.

How to Write a Cover Letter Wrapup

Writing a great cover letter is possible; it just takes some time and a little effort. But if you're willing to do the work upfront, you'll be rewarded with more interview requests, thus landing a job faster. 

Remember, your cover letter is a short professional document that highlights why you are the best candidate for the job. Because prospective employers review hundreds, sometimes thousands, of resumes and cover letters, they should be easy to scan and highlight your best attributes. Cut out the fluff and focus on the most important qualifications for the job.

Holly Reisem Hanna is the Founder and Publisher of the award-winning career website  The Work at Home Woman.

Should I create a cover letter PDF or Word doc?

Discover the advantages of formatting your cover letter as a PDF. Learn how PDF tools can make creating your cover letters more seamless.

Should I send a cover letter as a PDF or Microsoft Word document? While there’s no hard and fast rule, there are huge benefits to using a cover letter PDF. If you’ve ever wondered what format a cover letter should be in, then this article is for you. With the help of a few answers here and some cutting-edge tools (especially a cover letter template), you’ll be on your way to creating a cover letter PDF that can help you stand out to prospective employers.

Can a cover letter be a PDF?

Absolutely. When it comes to choosing between a PDF or Word document for your cover letter, there are no hard and fast rules. Much like figuring out if you should make your resume one page or two, there are recommendations and common practices, but it can come down to personal preference. While a PDF can maintain consistent formatting and preserve document integrity, it’s important to consider any requirements or preferences stated by the recipient. Ultimately, the content and quality of your cover letter matter more than the file format you choose to use.

Why send a cover letter as a PDF instead of a Word file?

As with any professional tool, there are advantages and disadvantages to your options for formatting and sending your cover letters. Notably, sending your cover letter as a PDF has some widely accepted pros over using the Word document format:

• PDFs are thought to look more professional
• PDFs won’t present font or formatting issues
• PDFs can work with any operating system (unlike Word documents)

Still wondering if you should send your cover letter as a PDF or Word file? Try checking in with your potential employer to see if they have a preference.

How to write a cover letter PDF with ease.

Ready to craft a standout cover letter in PDF format? Follow these simple steps to create a professional and polished document that will impress potential employers. Whether you’re starting from scratch or modifying a trusted template, we’ve got you covered.

• Choose the right template . Start by selecting a suitable cover letter template designed for use in PDF format. You can find a variety of templates online, such as those provided in our cover letter guide . These templates offer a structured format that you can customize to fit your needs.
• Gather your information . Before you begin writing, gather all the necessary information to include in your cover letter. This typically includes contact details, the recipient’s information, a professional salutation, an engaging opening paragraph, a concise overview of your qualifications, relevant accomplishments, and a closing paragraph expressing your interest in the position.
• Format and structure . Pay attention to the formatting and structure of your cover letter. Use a clear and professional font, such as Arial or Times New Roman, and maintain consistent font sizes throughout. Organize your content into paragraphs, ensuring each paragraph has a clear purpose and is easy to read. No matter how you choose to craft your ideal cover letter, remember that — above all — you’ll need to take note and abide by your potential employer’s instructions and format your files to their preferences.
• Tailor the content . Customize your cover letter for each job application. Highlight relevant skills and experiences that align with the job requirements. Use specific examples to demonstrate your qualifications and achievements, showcasing how you can contribute to the organization’s success.
• Proofread and edit . Thoroughly proofread your cover letter to ensure it’s free from errors, such as typos, grammatical mistakes, and formatting inconsistencies. It’s helpful to read it aloud or ask someone else to review it for a fresh perspective. Make any necessary revisions before finalizing the document.
• Save as PDF . Once you are satisfied with your cover letter, save it as a PDF file. If you’ve already created the perfect cover letter using Word, you can convert it to a PDF . Choose the PDF format from the dropdown menu and save the file to your desired location.
• Review the final PDF . Open the saved PDF file to verify that the formatting, layout, and content appear as intended. Ensure the document retains its professional appearance across different devices and operating systems.

Tips on formatting a cover letter PDF professionally.

Want your cover letter to make a strong visual impact? Follow these essential tips to ensure your cover letter PDF stands out as a clean, well-organized, and professional document. From choosing the right fonts to utilizing PDF-compatible tools, we’ve got you covered with simple yet effective strategies that will elevate your cover letter to the next level.

• Keep it clean and organized . Use a clean and professional font, such as Arial or Calibri, and maintain consistent font sizes throughout the document. Utilize white space effectively to improve readability and make the cover letter visually appealing.
• Stick to standard margins . Set your margins to around one inch on all sides. This helps maintain a balanced layout and prevents the text from appearing cramped or squeezed.
• Be mindful of length . Ideally, a cover letter should be one page long. Keep it concise and focused on the most important details. Avoid excessive paragraphs or unnecessary information that could dilute the impact of your message.
• Use PDF-compatible tools . When creating or editing your cover letter, use PDF-compatible tools or software. These tools can help you maintain the formatting and ensure the document appears as intended across different devices and operating systems.

Explore your PDF possibilities.

Ready to land the job of your dreams? Your cover letter is the perfect place to start. Discover what more you can do with Adobe Acrobat and Adobe Acrobat online services to convert, share, and send PDFs.

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