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18 presentation mistakes you probably make (and how to avoid them)

July 11, 2017

Almost exactly one year ago I was in Paris with a colleague and his team of presentation coaches. We were gonna hold a presentation workshop for an international company and their senior managers. What unfolded in that workshop was eye-opening. We asked the attendees to reflect on what makes a presentation great versus awful, and the consensus was clear - bad slides can ruin even the most brilliant presenter's performance.

As we delved into the workshop, it became evident that the common pitfalls were "bad slides," "too much text on slides," and "ugly PowerPoint slides." Aha! The attendees understood the significance of clean design in business presentations. This was great news for me who was growing my presentation design agency.

Bad slides can make the greatest presenter fail

One might argue that as long as you're a captivating speaker, the slides are secondary. However, reality struck us during a 5-minute presentation exercise. One of the senior managers, let’s call him John, had great stage presence and his outgoing and fun personality caught my attention straight away. John was not talking about a super exciting topic, but his impressive way of presenting it made me actually want to listen and see if I could learn anything.

The issue was that John's slides kept pulling my attention away from him and what he was saying, and my focus was instead on reading his bullet points. And it didn't take long before I had lost him and what he was talking about. This happened over and over again with several of the other managers. It became clear that the details crammed into his slides were working against him, not for him.

Most of the senior managers were good at communicating their ideas but they didn't need all the content that they had stuffed in their slides. The details in their presentation slides worked against the speaker rather than supporting them. And this is a fact that most speakers neglect: do my slides enhance or detract from my message?

When you are preparing a presentation, try asking yourself these three questions:

Do I really need all these points on my slide? Embrace simplicity and let your speech fill in the gaps.

What can I delete from my slides and convey through my words? Less is often more when it comes to impactful presentations.

Do my slides support me, or are they stealing the spotlight? Ensure your slides complement your narrative, not compete with it.

The 18 most common presentation mistakes people do, and how to avoid them

On the second day of the workshop we worked together with the participants, did some role plays, critiqued their slides and how they gave their presentations. From these exercises we developed a big list of the most common mistakes people make when giving presentations. We also gave suggestions on how to stop making those mistakes. Here are the top 18 from that list.

1. Ignoring the Power of Design

Mistake : Underestimating the impact of presentation design.

Solution : Embrace clean, visually appealing slides that complement your message. Consider color psychology, visual hierarchy, and maintain consistency throughout. It's hard to tell stories with bullet points.

2. Overlooking the Psychology of Colors

Mistake : Neglecting the influence of colors on audience perception.

Solution : Choose colors wisely to evoke the right emotions. Warm tones for passion, cool tones for trust. Align your color palette with the mood and message of your presentation.

3. Neglecting Visual Hierarchy

Mistake : Failing to guide the audience's attention through visual hierarchy.

Solution : Use larger fonts, bold colors, and strategic layouts to highlight key points. Guide your audiences' attention with visual hierarchy.

4. Inconsistency in Design

Mistake : Not maintaining a consistent design throughout the presentation.

Solution : From fonts to color schemes, consistency breeds professionalism. Create a cohesive narrative by ensuring all design elements align with your brand.

5. Underestimating the Power of Storytelling

Mistake : Overlooking the impact of a compelling narrative.

Solution : Tailor your story to resonate with your audience. Craft a narrative arc with a captivating introduction, core content, and a memorable takeaway. Humanize your presentation with real-life anecdotes.

6. Not Knowing Your Audience

Mistake : Failing to tailor your presentation to your audience.

Solution : Understand their needs, challenges, and aspirations. Make your message more relatable by addressing their specific interests.

7. Neglecting Virtual Presentation Skills

Mistake : Ignoring the nuances of virtual presentations.

Solution : Master the art of virtual communication. Leverage tools, optimize visuals for screens, and maintain an engaging tone to keep your audience actively participating.

8. Avoiding Interaction in Presentations

Mistake : Sticking to a one-way communication approach.

Solution : Break away from monotone presentations with interactive elements. Incorporate polls, Q&A sessions, and multimedia to keep your audience engaged and participating actively.

9. Underestimating the Impact of Presentation Design Agencies

Mistake : Overlooking the expertise of presentation design agencies.

Solution : Collaborate with specialized presentation and/or PowerPoint agencies for visually stunning presentations. They understand the nuances of effective design and can transform your ideas into captivating visuals.

10. DIY Design Mistakes

Mistake : Thinking effective design requires a hefty budget.

Solution : Explore user-friendly design tools like Canva. Invest in online courses to enhance your skills and gather feedback from peers to uncover areas for improvement.

11. Ignoring Rehearsals

Mistake : Neglecting the importance of rehearsing your presentation.

Solution : Practice your delivery to enhance confidence and identify areas for improvement. Record yourself and watch it back. Seek feedback from a colleague.

12. Overloading Slides with Information

Mistake : Cramming too much information onto slides.

Solution : Embrace simplicity. Focus on key points and let your speech fill in the details. A clutter-free slide enhances audience understanding.

13. Disregarding Body Language

Mistake : Ignoring the impact of body language during presentations.

Solution : Be mindful of your gestures, posture, and facial expressions. Positive body language enhances your credibility and engages the audience.

14. Neglecting the Opening Hook

Mistake : Starting your presentation with a weak or generic opening.

Solution : Capture your audience's attention from the start. Begin with a compelling question, quote, or anecdote to hook your audience and set the tone.

15. Poor Time Management

Mistake : Overrunning or rushing through your presentation.

Solution : Practice pacing to ensure your presentation fits the allotted time. Be mindful of your audience's attention span and adjust your content accordingly.

16. Ignoring Feedback Loops

Mistake : Disregarding the importance of feedback.

Solution : Seek feedback from peers, mentors, or the audience. Constructive criticism helps refine your presentation skills and address blind spots.

17. Using Overly Complex Jargon

Mistake : Assuming your audience understands complex industry jargon.

Solution : Simplify your language to ensure universal understanding. Clear communication enhances engagement and relatability.

18. Lack of Adaptability

Mistake : Failing to adapt your presentation style to different audiences or settings.

Solution : Understand the context and preferences of your audience. Tailor your delivery to resonate with diverse groups, whether in a boardroom or a virtual setting.

Mastering the art of presentation goes beyond being a captivating speaker. It involves understanding the marriage of design and storytelling, navigating the technological landscape, and adapting to evolving presentation styles. Whether you collaborate with a presentation design agency or take the DIY route, the goal remains the same - to captivate your audience and leave a lasting impression. Embrace the power of design, craft compelling narratives, and watch as your presentations become not just informative sessions but memorable experiences.

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28 Common Presentation Mistakes. Which are you making?

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• > 28 Common Presentation Mistakes. Which are you making?

The best presenters and speakers continually hone their skills and test out new material. Regardless of how much presenting experience you have, don’t assume you have nothing new to learn. But don’t strive for perfection either. Instead, identify a few issues that you could improve upon and work on those first – starting with whatever will have the biggest impact on your presentations.

So how do you go from average to outstanding presenter? Have a look at our list of the  28 biggest presentation mistakes  that most presenters make. Is there anything we missed?

1. Starting poorly

Make sure to start your presentations with impact. Saying,  “Welcome, my name is ___. Today we will be talking about…”  is  boring . Do something different – be bold, creative, inspiring! And arrive early so you won’t feel flustered, which will carry over into your presentation. Most importantly, be interesting!

2. Failing to address the audience’s concerns

Before you even think about creating a presentation, know what your audience is struggling with so that you can solve their problem or address their concerns.

3. Boring your audience

If you can’t be interesting, don’t bother speaking in front of people.

4. Failing to engage emotionally

We like to think that humans make rational decisions, but   studies show  that people make decisions based on emotion, and then rationalize their decisions afterwards.

5. Using too much jargon

Your language needs to be appropriate for your audience. They can’t listen to you while they’re trying to figure out what you said. If you speak in circles around them, they may never fully catch up. If you can’t avoid the use of jargon or a technical term, be sure to explain what it means when you introduce it, and don’t introduce too many at once.

6. Being too wordy or rambling

Don’t use up an hour of time when 20 minutes will do. Respect people’s time and get to the point. Be concise and don’t ramble. But don’t rush, either. Yes, it’s a fine line.

7. Going over your allotted time

This is a simple matter of respect. If your presentation goes over your allotted time, there’s a good chance your audience will lose interest and leave anyway – or at the very least, stop listening because they’ll be focused on other commitments and trying to figure out how they will adjust.

8. Lack of focus

Your slide deck should help you stay on track. Use it as a guide to make sure you move logically from one point to another.

9. Reading slides verbatim

In all likelihood, your audience can read perfectly well without your assistance. If you’re just going to read to them, you might as well save everyone some time and just send them a copy of your slide deck. This isn’t the place for a bedtime story.

Challenge yourself to put as few words on the slides as possible, so that you can’t read from them. Could you do your entire presentation with only one word on each slide? If not, this is an indication that you may not know your materials well enough.

10. Poor slide design

PowerPoint gets a bad rap because 99% of slides are very poorly designed, but it’s not Bill Gates’ fault that the world lacks design skills! Just because a feature is available in PowerPoint, doesn’t mean you need to use it.

In fact, when you start designing a presentation, it’s best if you don’t even open PowerPoint. Use Microsoft Word to create an outline first. Focus on the content and structure, and only when that is outstanding, move to PowerPoint and start designing your slides.

If you don’t know how to design good slides, find someone who does or learn. While poor slide design probably won’t make or break your presentation, it can undermine your credibility and distract your audience – or worse – help put them to sleep.

Depending on the type of presentation, you may want to consider the   10/20/30 rule from Guy Kawasaki . Ten slides for a 20-minute presentation with fonts no smaller than 30 points. It’s not appropriate for all types of presentations, but it’s a nice guideline and slide-to-duration ratio.

Be careful when buying PowerPoint templates – while they may look pretty, more often than not, the design is not conducive to great presentations. The fonts are almost always too light and/or small to be read at the back of a room and the designers often cram too much on one slide. Buying presentation templates only works if you understand good design. Don’t trust that just because a “professional” designed it, that it’s any good. It can take longer to fix a poorly designed slide than to just build one from scratch.

11. Cramming in too much information

If the audience can’t make sense of the data, or if they have to stop listening to you so they can read, you’re doing it wrong. Simplicity and white space are your friends. Think, “How would Apple design a slide deck?”

12. Incorporating too much data

Ask yourself, “Why am I including this data?”, “What action do I want to inspire?”, and “If I removed this, could I still make my point?” to help determine if the data relevant enough to include.

“We have met the Devil of Information Overload and his impish underlings, the computer virus, the busy signal, the dead link, and the PowerPoint presentation.” – James Gleick

13. Relying on PowerPoint as your only presentation tool

Even when used correctly, PowerPoint should not be your only tool. Use flip charts, white boards, post-it notes, and other tools to engage your audience. Try to break up the amount of time the audience spends staring at a screen.

14. Making it about you

As the presenter, you are the least important person in the room. When you understand that and focus on the goal of helping your audience, you can eliminate a lot of the nervousness that comes with presenting.

15. Being a Diva

To be a great presenter, one could argue that you have to have a slightly inflated sense of ego and tough skin. It’s not easy standing in front of a room full of people (often complete strangers) who will critique your performance without knowing anything about you or the kind of day you’ve had. That inflated ego can be useful in protecting you when things don’t go well.

But your ego doesn’t give you permission to act like you’re more important than everyone else. You’re the least important person in the room, remember?

The best presenters are those who are authentic and who truly want to help people. Try to accommodate the organizers and see things from their perspective when they need you to adapt. Make it easy for people to work with you and they will ask you to come back.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

16. Not practicing enough (or at all!)

“Winging it” works well for very few people. The people who successfully speak without much practice are those who are fantastic natural speakers  and   who know their material inside out and upside down. Even if you’re one of the lucky few, you need to get the timing right – so practice anyway!

17. Apologizing or drawing attention to your fears or shortcomings

When you’re having an “off day” it’s natural to want to say something like, “I didn’t sleep well last night so forgive me if I seem tired.” But when you do that, you’re undermining your own credibility because your audience might not have even noticed you were tired. But now that you’ve drawn attention to it, they will focus on it, look for clues, and may even include a comment on your feedback form. Don’t give them reasons to complain!

18. Technical difficulties

There are no excuses for not preparing technology ahead of time. Make sure you’ve tested everything before your presentation. Always carry extra batteries for your presenter remote (if you use one).

If you arrive late, you’re setting yourself up for failure and run the risk of starting off stressed, which can have a domino effect on the rest of your presentation.

19. Overusing animations and transitions

Many people struggle with vertigo, motion sickness, and nausea. Out of respect for those people, never  move   text; if you must animate it, the text should remain static on the screen as it fades or wipes in. This allows people to fix their eyes on a focal point and start reading before the animation finishes. Don’t make your audience follow bouncing, flying, zooming, spinning, growing, or floating text… or anything else for that matter!

Transitions are quite unnecessary, but if you must use them, only use a quick fade. If your transitions are too slow, they’ll interfere with your normal speech pattern.

Remember – no one will leave your presentation and think, “Wow, those animations were great!”. They will comment on the content and your ability to present it. And the food… or lack thereof.

20. Not using enough relevant stories

Connect with people on a personal level to build rapport and trust. People will remember your stories much more easily than they will remember any facts you present. Just make sure the stories are relevant to your presentation or you’ll risk annoying people for wasting their time.

21. Making your stories too long

Don’t drag out your stories with useless details. The worst stories begin something like this:

“So last Tuesday I was walking the dog and… or wait, was it Wednesday? No, it must have been Tuesday. Hmm, now I’m not sure. Oh, wait. I was wrong. Actually, it was Monday and I know that because I had just come back from the gym. Right. So, last Monday, I was walking the dog and…”.

By now your audience is ready to pull their hair out. To make your stories more interesting, keep them succinct and only include relevant information. If you mess up unimportant details that don’t affect the outcome of the story, don’t correct it – just keep going.

End strong with a punch line, a twist, a lesson, or a call to action.

22. Lack of eye contact

Obviously, you want to be sensitive to different cultures, but In North America, lack of eye-contact can make people distrust you. If making eye contact adds to your nerves, pick three main focal points around the room (one on the left, one in the centre, and one on the right). Move from one focal point to the other as you speak, making eye contact with a few people from each area.

23. Failing to pause

A pause is like the mount on a diamond ring. The diamond is the message, but the mount is what presents it to the world and helps it shine! Help your message shine with a well-placed pause.

24. Poor use of humour

Humour can enrich any presentation, as long as it’s appropriate. Self-deprecating humour is almost always safe. Poking fun at yourself also helps put people at ease, and when you hear laughter, it can help you relax.

25. Ending with Q&A

This is a mistake that almost everyone makes. If you end with a Question and Answer session, what happens if you can’t answer the last question? What if the answer isn’t one the audience likes or wants to hear? Ending with Q&A risks ending on a negative note. Instead, do your Q&A a few slides before finishing up so that you can end strong.

26. Summarizing the entire presentation

If you can recap your entire presentation in 5-10 minutes, why did you waste an hour of the audience’s time? Emphasize only the main ideas very briefly.

27. Not including a call to action

What was the purpose of your presentation? Were you trying to teach something? Did you wan to persuade the audience to take an action? Whatever the goal, make sure to tell people what you want them to do next.

28. Not asking for (anonymous) feedback from the audience

Feedback is useless unless it’s anonymous. If you just want people to tell you how great you are, ask them in person. You’ll rarely find anyone who won’t be willing to tell a little white lie to save face. But if you actually want to improve your presentation skills, ask for honest, anonymous feedback in writing. This is where that tough skin comes in handy, but it’s the best way to learn. And over time, as your presentation skills improve, so will your feedback.

“There are always three speeches for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.” – Dale Carnegie

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10 Presentation Design Mistakes to Avoid (With Examples)

One of the most important aspects of a successful presentation is designing an effective slideshow. Unfortunately, it’s also a part most professionals often neglect or don’t pay attention to.

This is why most of the bad presentation designs share a pattern. They are usually made using the default PowerPoint templates. They use the same default fonts as every other presentation. They also include terrible stock photos. And try to stuff as much information as possible into a single slide.

We noticed all these mistakes and more while exploring some of the most popular presentations on SlideShare. They were slideshows with thousands and even millions of views. But, they were riddled with mistakes and flaws.

In this guide, we show you how these mistakes can be harmful as well as give you tips on how to avoid them. Of course, we made sure to include some examples as well.

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1. Adding Too Many Slides

One of the biggest mistakes you can do when designing a presentation is adding way too many slides. This not only makes your presentation unnecessarily long but it can also affect the audience’s engagement. After a few slides, your audience will surely lose interest in your presentation.

Rand Fishkin is a well-known entrepreneur in the marketing industry. This is one of his presentations that received over 100,000 views. And it features 95 slides. We believe it could’ve generated more views if he had made the presentation shorter.

A presentation with 95 slides is a bit of an overkill, even when it’s made for an online platform like SlideShare.

Solution: Follow the 10/20/30 Rule

The 10/20/30 rule is a concept introduced by expert marketer Guy Kawasaki . The rule recommends that you limit your presentation to 10 slides, lasting only 20 minutes, and using a font size of 30 points.

Even though the rule states to limit the presentation to 10 slides, it’s perfectly fine to design a 20-slide presentation or even one with 30 slides. Just don’t drag it too far.

2. Information Overload

Statistics and research data are important for backing your claims. Even in your presentations, you can include stats and data to add more validity and authority. However, you should also remember not to over-do it.

A good example is this popular SlideShare presentation with more than 1 million views. Since this is a tech report slideshow, it includes lots of stats and data. But the designer has made the mistake of trying to include too much data into every slide in the presentation.

If this slideshow were to present to a large audience at a big hall, most of the audience won’t even be able to read it without binoculars.

Solution: Visualize Stats and Data

A great way to present data is to visualize them. Instead of adding numbers and long paragraphs of text, use charts and graphs to visualize them. Or use infographics and illustrations.

3. Choosing the Wrong Colors

How long did it take for you to read the title of this slide? Believe it or not, it looks just the same throughout the entire slideshow.

The biggest mistake of this presentation design is using images as the background. Then using colors that doesn’t highlight the text made it even worse and rendered the text completely unreadable.

Solution: Create a Color Palette

Make sure that you start your presentation design by preparing a color palette . It should include primary and secondary colors that you use throughout each slide. This will make your presentation design look more consistent.

4. Using Terrible Fonts

Fonts play a key role in improving the readability in not just presentations but in all kinds of designs. Your choice of font is enough for the audience to decide whether you’re a professional or an amateur.

In this case, the slide speaks for itself. Not only the font choice is terrible but without any spacing between the paragraphs, the entire slide and the presentation is hardly readable. How did this presentation generate over 290,000 views? We’ll never know.

Solution: Avoid the Default Fonts

As a rule of thumb, try to avoid using the default fonts installed on your computer. These fonts aren’t designed for professional work. Instead, consider using a custom font. There are thousands of free and premium fonts with great designs. Use them!

5. Adding Images from Google

You could tell by just looking at this slide that this person is using images from Google search. It looks like the designer lazily downloaded images from Google search and copy-pasted a screenshot onto the image. Without even taking the time to align the screenshot to fit the device or removing the white background of the image.

Or he probably added a white background to the images after realizing the black iPhone blends into the black background. Most of the images used throughout this slideshow are pretty terrible as well.

Solution: Use High-Quality Mockups and Images

The solution is simple. Don’t use images from Google! Instead, use high-quality images from a free stock image site or use a premium source. Also, if you want to use devices in slides, make sure to use device mockup templates .

6. Poor Content Formatting

There are many things wrong with this slideshow. It uses terrible colors with ugly fonts, the font sizes are also too big, uneven shapes, and the list goes on.

One thing to remember here is that even though apps like PowerPoint and Keynote gives you lots of options for drawing shapes and a color palette with unlimited choices, you don’t have to use them all.

Solution: Use a Minimal and Consistent Layout

Plan a content layout to be used with each and every slide of your presentation. Use a minimalist content layout and don’t be afraid to use lots of white space in your slides. Or, you can use a pre-made PowerPoint or Keynote template with a better design.

7. Writing Long Paragraphs

Adding long paragraphs of text in slides is never a good way to present your ideas to an audience. After all, that’s what the speech is for. The slides, however, need to be just a summary of what you’re trying to convince your audience.

Don’t make the mistake of writing long paragraphs that turns your slideshow into a document. And, more importantly, don’t read from the slides.

Solution: Keep It Short

As the author Stephen Keague said, “no audience ever complained about a presentation or speech being too short”. It takes skill to summarize an idea with just a few words. You should always try to use shorter sentences and lots of titles, headings, and bullet points in your slideshows.

8. Not Using Images

This entire presentation doesn’t have a single image in any of its slides, except for the company logo. Images are a great way to keep your audience fully engaged with your presentations. Some expert speakers even use images to add humor as well.

The saying “a picture is worth a thousand words” is popular for a reason. Instead of writing 200-words long paragraphs, use images to summarize messages and also to add context.

Solution: Use Icons, Illustrations, and Graphics

You don’t always have to add photos or images to make your presentations look more attractive. Instead, you can use other types of graphics and colorful icons. Or even illustrations and infographics to make each slide more entertaining.

9. Designing Repetitive Slides

This presentation about Internet Trends is one of the most popular slideshows on SlideShare with more than 4 million views. If you go through the slides you’ll notice the entire presentation is filled with nothing but charts and graphs.

Your audience will easily get bored and lose attention when your presentation has too many slides containing the same type of content.

Solution: Use a Mix of Content

Make sure to use different types of content throughout the slides. Add text, images, shapes, icons, and other elements to create each slide more engaging than the other.

10. Using Complex Infographics

Even though images and graphics are great for visualizing data, it’s important to use the right designs to showcase the data without confusing the audience.

For example, this slideshow made by HootSuite is filled with stats and data. Most of which look fine. Except for a few slides that include complicated designs filled with information all over the place.

Solution: Design Simpler Graphics

There are many great online tools you can use to design your own infographics and visuals. Use them. But, also remember to use simpler designs that are easier to understand for all audiences.

In Conclusion

There’s no such thing as the perfect presentation design. Every slideshow has its flaws. But, if you learn to avoid the common mistakes, you’ll have a much higher chance of winning over your audience and delivering a more engaging presentation.

If you don’t have any slideshow design experience, consider picking one of the bee PowerPoint templates or best Keynote templates . They feature designs made by professionals and you won’t have to worry about making any mistakes again.

7 PowerPoint mistakes that are killing your presentation

By Paul Moss

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A few careless powerpoint mistakes can dramatically impact both the effectiveness and professionalism of your presentation..

Over the course of my career in consulting and strategy (and as a PowerPoint instructor for those industries), I’ve seen a lot of slides – great slides, terrible slides, and everything in-between. And what I’ve come to learn is that there’s a handful of common PowerPoint mistakes that many people don’t realize are hurting their presentation.

In this post I’m going to talk about the mistakes I see most often. I’ll give some basic examples of each mistake, explain why it hurts the presentation, and show you what you should be doing instead.

For the list, I’ll mostly be focusing on corporate style presentations, like what you’re likely to see day to day in the business world, but many of the lessons can be applied to other types of presentations as well.

If you’re interested in learning more about how to build your own high-quality PowerPoint slides, make sure you check our our advanced courses.

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Table of Contents

1. Complicated Visualizations

Your job as a slide creator is to make it as easy as possible for the audience to understand your message, and unnecessarily complicated visuals don’t help you do that. Instead, they just confuse the audience. 

In this slide from Muckerlab there is a simple sales funnel on the left, with various sales channels on the right. With enough time I can figure out the message, but it’s a bit challenging for my brain to map sales channels to the various stages of the funnel.

“Ecommerce & Digital Marketing” Muckerlab, 2014

You might think that your visual is easy enough to understand, but remember that the audience hasn’t had the same amount of time to look at the slide as you have, so it’s much more difficult for them to grasp the key takeaway quickly. 

In the slide below from Edelman there are four different charts, but each one is communicating the same type of information. By mixing up the chart style like this it makes the slide overly complicated. Instead of showing four simple column charts, they’ve forced the audience to understand and interpret each type independently. This just makes it harder for the audience to grasp the key takeaways of the slide.

“Global Deck” Edelman Trust Barometer, 2012

Instead, ask yourself, what’s the key takeaway of the slide, and how does my chart or graphic help support that key takeaway. Avoid trying to make yourself look smart, and instead figure out the simplest way to communicate the idea you’re trying to communicate. 

This slide from Credit Suisse is a great example of keeping the chart simple and clear. It’s just a normal-looking stacked column chart with easy to read data labels, a clear background, and a simple takeaway. The result is an effective and professional looking slide that’s easy for the audience to understand. 

“Analyst and Investor Call” Credit Suisse, 2022

2. Simple Titles

The point of a title on a slide is to get a quick summary of the slide’s main takeaway, so the audience can better read and understand the details.

In this slide from BCG for example, the title says “Rising housing costs may be driving creatives out of the city”. So naturally, the audience is going to skim through the content looking for evidence of rising housing costs and creatives leaving the city, which makes for more effective delivery. (

“Melbourne as a Global Cultural Destination” BCG. For more BCG content be sure to check out our full BCG slide breakdown

But unfortunately, many titles aren’t this descriptive. Instead what I see are titles that tell me the topic of the slide and nothing else . I get an idea of what the slide is about, but I’m forced to come up with my own takeaway.

“Fixed Income Investor presentation” Credit Suisse, 2022

You see this especially on slides with summaries of data, like this slide from Salesforce about its finances. But even on these slides it’s usually a good idea to put a takeaway in the title.

“Finance Update Q4 FY21” Salesforce

In this example from Orsted , they’ve shown some annual financial data, but they’ve also summarized what they want the audience to take away from the slide – that they are in line with expectations. 

“Investor presentation Q4 and full-year 2020” Orsted, 2021

By including a full sentence for your title, ideally one that summarizes the main takeaway of the slide, you make it much easier for the audience to understand what it is you’re trying to tell them.  

3. Default PowerPoint Designs

The third mistake I see more often than I’d like is using default PowerPoint designs. The worst case of this is using old slide themes, like in this example. Anyone who has spent any amount of time in PowerPoint recognizes this design, and aesthetics aside, it just looks like the slide was thrown together last minute. 

“First 30 Days” Markstar, 2017

You certainly don’t want to overdesign your slide, but at the very least try to avoid the out-of-the-box designs PowerPoint provides for you. Many of these designs haven’t changed in years, and usually they’re meant for a different kind of presentation (like a school project). 

And the same goes for PowerPoint shapes, graphics, and even colors. They all come across as unprofessional and overused, so it’s in your best interest to avoid them altogether.  

But where I think this is most easy to mess up is with tables. A table like this for example looks fine enough, but with just a few tweaks it can be made to look significantly better.

In this example, all I did was bold the titles, turn the negative values red, left align the first column and right align the others, make the top line extra thick, then add other lines to separate the regions. The result is a much better looking, and much easier to read table. 

When it comes to design, even just a little bit of extra effort can help you avoid cliche, unprofessional looking slides.

4. Unrelated Content

In corporate style presentations, it’s completely okay to have lots of content, so long as each piece of content has a purpose. What I see way too often is stuff that’s just there to fill space, and doesn’t have an actual purpose. 

In this Starboard Value slide , there are a lot of unnecessary distractions. For example, the box at the bottom is really just a repeat of what’s in the subtitle. Likewise, there’s a lot of text in the bullet points that could be trimmed down or eliminated without changing the message of the slide. It would help the audience focus more on the key takeaways, without getting distracted by all the fluff. 

“Transforming Darden Restaurants” Starboard Value, 2014 See our full breakdown of this slide here .

But what bothers me the most is the picture at the bottom, which really isn’t adding to the slide in any meaningful way. Yes, it’s on topic – the slide is about breadsticks after all – but it’s not giving me any useful information. We all know what breadsticks look like, and this doesn’t help me understand the key takeaway any better. 

Pictures are typically the most common culprit when it comes to unrelated content. It can be really tempting to throw a picture on a slide to fill up the extra space – especially if that picture looks professional and seems to loosely match the topic of the slide. 

Even McKinsey is guilty of this sometimes, as in this example . The picture looks great, but it doesn’t help the audience understand the main message of the slide about digital manufacturing being a high priority for a majority of companies. Instead, it just distracts the audience. 

“Moving Laggards to Early Adopters” McKinsey & Co., 2018 Learn more about how McKinsey designs data heavy PowerPoint slides.

In this example from a different presentation, they kept the slide fairly simple, with only information that supports the main takeaway of the slide, and nothing else. The result is a clear and easy to understand slide with a well-supported takeaway. 

“Capturing the full electricity potential of the U.K.” McKinsey & Co., 2012

So when you’re adding content to your slide, whether that’s a picture, chart, or anything else, make sure it contributes to the message in some way. And if it doesn’t then just leave that part blank and adjust the other parts of the slide accordingly. 

5. Distracting Backgrounds

This is related to the last mistake about unrelated content but is important in and of itself. A bad background can completely ruin a presentation. At best it’s distracting, but at worst it looks horribly unprofessional and makes the content hard to look at. 

Once again this is where PowerPoint is to blame. Some of the default backgrounds make it almost impossible to read the text, especially if that text doesn’t provide any contrast.

But even simple backgrounds can be distracting, as in our previous example from Starboard Value . Shading the background makes it difficult for my eyes to know where to focus my attention. Not to mention it makes some of the text slightly harder to read. 

Even subtle text or images in the background can be distracting, as in this BCG example . 

“Projecting US Mail volumes to 2020” BCG, 2010

The general rule of thumb with backgrounds is if you notice it, you should change it. The idea is you want to reduce the number of distractions on your slide so that the audience can focus on the insights. In that regard, you can almost never go wrong with a plain white background. This keeps the audience focused on your content, and ultimately on your message. 

This slide from Accenture is a great example of a non-distracting background that keeps the emphasis on the content. Nothing is diverting my attention and I can focus on what they’re trying to tell me. 

“Fintech New York: Partnerships, Platforms and Open Innovation” Accenture, 2015

But of course, the background doesn’t always have to be white. Sometimes darker backgrounds work better for longer, live presentations, especially when those presentations are given on a large screen. 

In another example from later in the presentation, Accenture uses a darker blue background that’s simple, clear, and professional. And most importantly, it doesn’t take my attention away from the content on the slide. 

6. Not Guiding the Audience

Most modern business presentations are full of text and data, which can make it difficult for the audience to process the information on a slide and see the key insights . In a live presentation, it is even more difficult – the audience has to simultaneously listen to the speaker, read through the content on the slide, and think critically about the information. 

The easy way to manage this challenge is to guide the audience through your slide with visual cues – things like text, callouts, and boxes. Unfortunately, it is something that many people just don’t think to do.  What this leads to is dense, difficult to read slides , as in these two examples:

“Bridging the Gap Between CIO and CMO” Isobar, 2014

“Transforming Darden Restaurants” Starboard Value, 2014

And the same thing can happen with charts . By just putting up a chart with no real commentary or guidance, you make it hard for the audience to understand what it is you’re trying to tell them. 

“Fifth Assessment Report- Synthesis Report” IPCC, 2014

In many ways, this is the counterpoint to the last mistake. Whereas you don’t want unimportant pieces like your background to be distracting, you do want the important parts of your slide to be distracting, because it helps the audience quickly grasp the key takeaways. 

Returning to our Accenture example, notice how they’ve used bolded text to help call attention to what’s important. Likewise, they’ve also used a line to put emphasis on the title of the slide. 

Check out our full breakdown of this slide here .

This BCG slide has quite a bit of information on it, but they’ve made it easy to work through by drawing the most attention to the title with green font and large text, then the next amount of attention to the subtitles with bold black text and green lines underneath, and then the least amount of attention to the bullet points. It helps the process the information on the slide in the way they want them to – starting with the highest level idea, and working their way through the details. 

“Evaluating NYC media sector development and setting the stage for future growth” BCG, 2012

This chart from McKinsey is another good example of guiding the audience.  Instead of just keeping the chart plain, they’ve added callouts that help emphasize the message in the title. 

“Jobs lost, jobs gained: Workforce transitions in a time of automation” McKinsey, 2017

Guiding the audience can be as simple as adding an arrow or bolding important text. But even small changes like this can make a big difference in your presentation. 

7. Too Many Colors

It can be tempting to use a variety of colors on your slide, but doing so just distracts the audience and takes attention away from the important parts. And not only that, it can look really unprofessional. 

On this slide for example they’ve decided to separate each of these sections by color to make it easier to distinguish between them. But instead of making it easier to read, the slide is difficult to understand and hard to look at. The sections are already naturally separated, with lines, titles, and even icons. But by adding bright colors, in addition to the orange and green that’s already on the slide, they’ve reduced the slide’s readability considerably. 

“Harnessing the Power of Entrepreneurs to Open Innovation” Accenture, 2015

The best slides use color strategically, to help highlight key points and ideas.

In this Bain slide for example, they’ve decided to highlight the important columns in red, while keeping the less important columns in grey. It provides a nice contrasting effect that helps emphasize the message. 

“2011 China Luxury Market Study” Bain, 2011

Likewise, this Deloitte slide contains a minimal amount of color, making it easy to sift through the data and focus on only what’s important. Not to mention it keeps the visuals of the slide clean and professional. 

“Consumer privacy in retail” Deloitte, 2019

It’s a bit counterintuitive, but when it comes to color, sometimes less is more.

Final Thoughts

A few simple tweaks to your presentation can really make a difference in both its quality and overall professionalism. Above all, be sure to focus on your main message, and avoid any distractions that might take away from that message. If you can keep an eye out for cliché, unprofessional, and meaningless content, you’ll be well on your way to creating high-quality, insight-rich presentations.

P.S. – If you’re really looking to up your PowerPoint game, be sure to check out our full courses: Advanced PowerPoint for Consultants and Advanced Presentations for Consultants .

You can watch a video version of this article on YouTube .

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10 Common Presentation Mistakes that You Should Avoid

Every presenter has faced that gut-wrenching moment of realizing something went wrong during a presentation. Whether it’s an audience member’s blank stare or a glaring mistake on a slide, these moments can shatter confidence.

Many of these hiccups stem from 10 common presentation mistakes that, surprisingly, most presenters commit without even realizing. The good news is that you can avoid these pitfalls, ensuring a smoother, more impactful delivery.

As we explore deeper, you’ll discover strategies to dodge these typical blunders and tips to elevate your presentation game. So, before stepping onto that stage or clicking “share screen,” arm yourself with the knowledge to present flawlessly.

General Overview of Conference Presentations

Conference presentations is a nexus for knowledge-sharing, idea exchange, and professional networking in various disciplines.

Public speaking events, especially conference presentations, occupy a central role in academia and corporate life. During these sessions, researchers present recent findings, innovative solutions, or fresh perspectives on enduring challenges to international conference participants . When well-executed, they inform and inspire attendees, creating an environment ripe for collaboration.

Though the content is vital, the delivery style can significantly influence the audience’s reception. Engaging visuals, a clear voice, and a coherent narrative structure can elevate the material, making complex ideas accessible. Conversely, lackluster delivery can diminish even the most groundbreaking findings, leaving an audience disengaged or even confused.

Presenters often grapple with the balance between depth and breadth in preparing for these events. It’s crucial to provide enough context for understanding without overwhelming listeners with excessive details. Tailoring content to the intended audience, ensuring clarity, and eliciting engagement is foundational to a successful conference presentation.

Why Do People Make Mistakes During Their Presentations?

Presentations are intricate endeavors, often marred by unexpected errors. Let’s uncover why these mistakes occur during public speaking events.

Lack of Preparation:

Preparation is the cornerstone of a successful presentation. Some individuals need to pay more attention to the effort required. As a result, they need to catch up, leading to errors.

Nervousness and Anxiety:

For many, public speaking evokes intense anxiety. This nervousness can cloud judgment, disrupt focus, and hinder smooth delivery. Under stress, even seasoned speakers might need to improve.

Over-reliance on Technology:

Modern presentations lean heavily on tech tools. When these malfunctions or aren’t mastered, it can derail the entire session. Dependence without backup plans proves costly.

Misjudging the Audience:

Tailoring content to the audience is crucial. Misreading audience knowledge or interest levels can lead to disconnects. This results in information that needs to be simplified or more complex.

Time Management Issues:

Allocating appropriate time for each segment is challenging. Speakers might spend too long on one topic, rushing the rest. This haste can lead to critical oversights.

By understanding these common pitfalls and what is included in conference presentations , presenters can take proactive measures to avoid them, leading to more impactful and error-free presentations.

10 Common Presentation Mistakes

1. Lack of Preparation:

Presentations are a pivotal communication tool, but often, mistakes compromise their impact. One notable blunder is insufficient preparation. Diving deep into the subject ensures a robust grasp. Surface-level knowledge often reveals itself during live sessions. Audience queries can expose these gaps quickly.

Many assume that familiarity with content negates rehearsal needs. However, knowing material differs from presenting it engagingly. Practice ensures a seamless transition between points.

Overconfidence can lead to missing presentation nuances. Simple errors like slide misalignment or spelling mistakes arise from hasty preparation. These distract and reduce overall credibility.

2. Overloading Slides:

Effective slides can transform a presentation, yet a frequent pitfall needs to be more manageable with excess information. Slides saturated with content can overwhelm viewers. Cluttered visuals divert attention from the presenter’s message. Audiences struggle to extract critical points amidst the chaos.

When slides bear long text blocks, attention wanes. People either read ahead or tune out, missing the verbal narrative. The speaker-audience connection weakens considerably.

Concise, impactful visuals aid memory. Overstuffed slides, however, hinder information retention. Complexity can confuse, causing key takeaways to be lost.

3. Speaking Monotonously:

Presentations require more than just factual accuracy; they demand an engaging delivery. A frequent pitfall is speaking in a monotonous tone. A uniform tone throughout can lull listeners into disinterest. Variations in pitch and pace can make content more engaging. Monotony can drain energy, making messages forgettable.

Speaking monotonously often suggests a need for more passion. When presenters aren’t emotionally invested, it reflects in their delivery. Consequently, audiences may question the material’s significance.

Monotony doesn’t just bore; it hinders memory. Varied tones aid in emphasizing key points. With them, crucial information might be recovered on listeners.

4. Ignoring the Audience:

Engaging presentations hinge on a vital element: audience connection. However, a prevalent misstep is overlooking or ignoring the audience.

Failing to engage leads to audience detachment. With direct interaction, listeners may feel more valued and energized. Consequently, key messages might need to be recovered or understood.

Active presenters observe audience reactions. Ignoring cues like yawning or confused expressions can be detrimental. Adjusting mid-presentation can recapture waning attention spans.

Post-presentation feedback is a goldmine. Ignoring opportunities to gather it misses improvement chances. Constructive criticism paves the way for enhanced future sessions.

5. Over-reliance on Notes:

Managing the nuances of presenting often leads to pitfalls, with a notable one being an over-reliance on notes.

Using notes as a crutch restricts spontaneous interaction. It disrupts the flow, making sessions seem rehearsed. Authenticity suffers, diminishing audience connection. Constantly referring to notes can create a barrier. This visual distraction shifts focus away from the message. Audiences might perceive it as unpreparedness.

Rigid adherence to written notes curtails adaptability. When unexpected questions or topics arise, speakers might need help. Prepared notes might only sometimes offer the needed pivot.

6. Poor Time Management:

Mastering the art of presentation involves myriad skills, including effectively managing time. Yet, many need to improve in this area.

Often presenters need to pay more attention to the content’s depth. They either drag points or skim critical segments. Both extremes diminish message efficacy and audience engagement.

The ideal rhythm in presentations varies the pacing. Rapid transitions can confuse, while prolonged sections can bore. Striking balance ensures sustained audience attention.

Speakers sometimes overlook the audience’s need for clarification. Ending precisely on time denies interactive opportunities. Incorporating buffer periods can enhance comprehension and engagement.

7. Technical Glitches

Managing the world of presentations is challenging, and even the tech-savvy isn’t immune to technical glitches. Trusting tech without a test run is a pitfall. Equipment can malfunction unexpectedly, disrupting presentation flow. Always test before presenting to ensure functionality.

Software variations can distort visuals and formats. Not every system supports all file types or software versions uniformly. Cross-platform checks prevent such incongruities.

Relying solely on one device or platform is risky. Tech failures are unpredictable, necessitating backup plans. Carrying alternate devices or files can salvage situations.

8. Unsuitable Content:

Presentations aim to inform and engage, yet they falter when content doesn’t align with the audience. “Unsuitable Content” is a typical pitfall. Tailoring to the audience’s knowledge is paramount. Presenting advanced topics to novices alienates them. Similarly, basics bore an expert crowd.

Overlooking cultural or regional sensitivities can offend. It’s essential to research the audience’s background and adapt content. Respecting differences raising connection and understanding.

Audiences seek value and relevance in presentations. Outdated information or unrelated tangents divert attention. Staying focused and updated ensures better engagement.

9. Lack of Visual Aids:

In a visually-driven world, impactful presentations hinge on engaging visual aids. Their absence can significantly detract from message efficacy.

Visuals amplify understanding, enhancing retention. With them, Conference presentations can become more varied and easy to follow. A purely text-based approach often needs to be revised.

Images, graphs, and videos captivate attention. A lack of these aids diminishes audience engagement levels. Viewers drift, losing track of the core message. Complex concepts become digestible through visuals. Without visual aids, presenters struggle to convey intricate points succinctly. This results in potential confusion or misinformation.

10. Not Handling Q&A Well:

The Q&A segment of presentations offers a dynamic interaction with the audience. However, mishandling it can undermine a speaker’s credibility. Some presenters evade tricky questions, fearing exposure. This strategy can backfire, eroding the audience’s trust. Transparent, honest answers enhance credibility and respect.

A presenter may master their content but neglect potential questions. Anticipating inquiries and preparing responses solidifies one’s expertise. It ensures a smoother, more informed interaction.

Reacting defensively to challenging questions during a conference can alienate listeners, but when you’re preparing for a conference presentation , accepting feedback and addressing concerns demonstrates professionalism. An open demeanor creates a positive rapport with the audience.

Tips to Avoid Any Mistakes During Your Presentation

Giving a presentation without errors is a blend of preparation and adaptability. Below are tips to help overcome common pitfalls.

• Dedicate ample time for research and rehearsal. Know your content inside out, making delivery more natural and confident.
• Keep slides concise and to the point. Overwhelming slides distract; aim for clarity and simplicity for maximum impact.
• Vary your tone and pace to engage listeners. Practicing modulation ensures the audience remains attentive and interested.
• Maintain regular eye contact and read their reactions. Adjust your approach based on feedback and engagement cues.
• Use notes as a guide, not a crutch. Familiarity with content lets you speak more naturally and fluidly.
• Segment your content and assign time slots. Rehearse with a timer to ensure you stay on track.
• Test all equipment and software before presenting. Having a backup plan ensures seamless continuation in case of malfunctions.
• Understand your audience’s background and expectations. Tailor your content to be relevant and at the appropriate complexity level.
• Incorporate relevant visuals to reinforce points. They should complement, not overshadow, the verbal content.
• Anticipate potential questions and prepare answers. Engage genuinely, without defensiveness, to create a positive rapport.

With these strategies in hand, you’re equipped to deliver a presentation that’s both effective and error-free.

Final Thoughts

It’s undeniable that delivering a compelling presentation comes with challenges. Delving into the “10 common presentation mistakes” has unveiled areas where many presenters unknowingly falter.

The good news is that, with awareness, these pitfalls become easily avoidable. Adopting strategies to circumvent these blunders will elevate the quality of your presentations and boost your confidence as a speaker.

Remember, the essential lies in preparation, understanding your audience, and staying adaptable. With these insights and a commitment to continuous improvement, you’re well on your way to mastering the art of impactful presentations, free from common missteps.

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10 Common Presentation Mistakes – How to Avoid

January 02, 2024

Many of us make common mistakes in our business presentations. Often these presentation mistakes are ways of working that seem efficient (but are not) such as: (1) planning your talk with PowerPoint, (2) writing your talk without planning, (3) skipping practise sessions and (4) narrating dull slides.

So, what makes a bad presentation? And how do you avoid common presentation errors?

Each of these presenting mistakes are ‘false friends’ – where you feel as if you are making progress but in reality you are diverting from the true path and giving yourself more work than necessary.

Study these bad presentation mistakes and identify where you can improve.

• Do you avoid planning your presentation up front?
• Are you too quick to start producing presentation slides?
• Are you reluctant to try out your presentation ideas on others early in the process?
• Do you use boring safe language?
• Do you try and say too much in your presentations?
• Are you unsure how to bring your presentation to life with levity.

These are all simple, natural presenting mistakes that cause thousands of presentations every day to be less effective than they should be.

While avoiding these traps will not make you a brilliant presenter, each trap you identify will take you much nearer to being a confident and convincing presenter.

Top ten ways to avoid common presentation mistakes

• Don’t start with PowerPoint. Leave creating visual aids until the end of the process
• Don’t start writing before planning. Have a clear plan first
• Don’t be the centre of attention. Make your talk about your audience.
• Don’t use written language. Translate everything you write into compelling spoken language.
• Don’t try and say too much. Say less, but say it better.
• Don’t be boring. Say something interesting every 10 words.
• Don’t be subtle. Be big, bold, clear and compelling.
• Don’t speak too fast. Leave a pause every 5-10 words.
• Don’t lead with slides or narrate slides. Speak directly to your audience and only use visual aids when they help your audience
• Don’t avoid practising. Dedicate time perfecting your talk and perfecting your performance.

Presentation Mistakes #1 – Do you waste time with PowerPoint?

Summary: powerpoint is a poor planning tool. only open powerpoint after you have decided what you are saying..

Most people, when they start writing a presentation, they open PowerPoint. They create slides, perhaps use old slides, design new ones and feel as if they are making progress because they can see ‘progress’ – something they can print and share.

BUT: Starting with PowerPoint is the equivalent of creating a movie by filming before you have a story or a script. You end up with a lot of footage, but it is near impossible to turn this into anything usable. You waste time and you waste money.

Instead, Create a powerful talk that barely uses any visual aids. Use the planning and language tools outlined in this blog article to create a talk that can work on its own without slides. You may realise that your presentation does not need slides. If you do want visual aids, only start creating them at the end of the presentation process, not at the start.

And why not rename ‘slides’ as Visual Aids. This change of language will help you think differently. Each Visual Aid must help your audience interpret what you say. Only create Visual Aids where they are absolutely necessary. Make life easier for your audience.

“Failing to prepare is preparing to fail”.  – Benjamin Franklin

Avoid Presentation Mistakes – Top Tips

• Stop using PowerPoint to plan
• Only use PowerPoint to create your visual aids or handouts after you have decided what to say.

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Presentation Mistakes #2 – Do you make yourself or your idea the focus of your presentation?

Summary: while your presentation might be about your product or your business, you will be more effective if you make your audience the centre of attention..

A typical bad presentation starts: “In today’s presentation I will talk about how we performed last month, what our plans are for this month and how we are changing the way numbers are reported. I’ll talk about project Pegasus and give an update on the latest company sales figures”

Why is this not good? This presentation opening is more like a table of contents than anything else – and it contains little that is useful for the audience.

The art of communication is translating what you want to say into what it means for your audience. You’ll grab your audience if you talk about them and their interests. If what you say is useful, your audience is more likely to pay attention.

Instead, start like this: “As we all know, this has been a tough month. You’ll hear more about last month’s disappointing performance and learn about our plans for this month and what that means for your departments. I’ll also share with you the changes you can expect to see in how we report our numbers. You’ll also be pleased to know that project Pegasus is on track. We can already see a positive impact on our sales numbers – which I am sure we are all very pleased to hear.”

What has changed?

• Each ‘I will talk about’ has been translated into a ‘you will….’
• By using many more personal pronouns (we/ our/your) the talk is easier to listen to.
• In the revised text you hear much more useful information (is it good news, bad news) and
• The audience is involved in the story (‘we are all very pleased to hear’).

In short, the audience is now the centre of attention of this talk.

“Nobody cares what you think until they think that you care” – Maya Angelou

• Give your audience useful information from the start.
• Talk about them and what your information means for them
• Avoid ‘tables of contents’. Say something interesting in every phrase.

Presentation Mistakes #3 – Is your presentation a data dump?

Summary – a data dump is not a presentation. the real job of a presentation is to analyse and interpret information so it means something for your audience. you must add value..

A typical bad presentation sounds like: “Sales last quarter were 3.6m, this is up 3.2% on last quarter and down 2.8% on the previous year. This is 4.6% behind budget and 4.5% better than forecast. Breaking it down by division we can see that North was 8.2% over budget while South was 1.2% behind budget…….”

What’s wrong with this?  If you compile data then it’s tempting to share your hard work. But talking through raw numbers is a waste of everyone’s time. Instead, you want to look impressive.

That means, you must add value. You should describe what those numbers are saying. For example, you might say:

“As we can see, sales at 3.2m last month were as expected. The important thing to note is that North won the new IBM contract, which was unexpected, while South had three customer delays which pushed their sales back by a month. We are still pretty confident of reaching our end of year numbers.”

By speaking in this way you are giving your audience valuable information throughout (sales: “as expected” …. North: Unexpected IBM contract….South: customer delays,… pushed sales back by a month…’confident of reaching end of year numbers”).

The real art here is doing the hard work for your audience. If you make it easy for the audience you’ll not only have a better presentation, you will also look more impressive in front of your audience.

“Give me six hours to chop down a tree and I’ll spend the first four sharpening the axe.” – Abraham Lincoln

• When you report data, add value.
• It’s your job to do the hard work.
• Explain what the data means for your audience.
• Make it easy for your audience.

Presentation Mistakes #4 – Do you use written language in your talk?

Summary – the written word and the spoken word are two different languages. one belongs on the page, the other in the mouth..

A typical bad start: “It is a pleasure to welcome you to this symposium, which is part of our programme to mark the 75th anniversary of the Central Bank of Ireland. I am especially delighted that Francois Villeroy de Galhau is joining us today to give a keynote address. I am looking forward also to learning from the excellent lineup of speakers later in the afternoon. “The topic of financial globalisation is a natural theme for the Central Bank of Ireland. At a macroeconomic level, the global financial cycle is a primary determinant of financial stability conditions in small open economies. This lesson was painfully learned across the advanced economies during the international credit boom that occurred over 2003-2008.” Remarks by Governor of the Central Bank of Ireland, to the Financial Globalisation Symposium as part of the programme to commemorate the 75th anniversary of the Central Bank of Ireland, Dublin, 2 February 2018

What is wrong with this?  When you preparing words for a talk or presentation, you want to avoid planning through typing. The spoken word and the written word are like different languages.  If you type first, you’ll probably find:

• The sentences are too long,
• The words are too complicated
• The rhythm of spoken language is lost
• You miss powerful rhetorical tools that make spoken language interesting and easy to listen to.

Written language must be translated into spoken language.

So, instead, say it first then write it. Then say it out loud again. Check that you are using plenty of rhetorical tools.  Listen for the rhythm of your speech and whether it’s easy to say (and easy to listen to). For example, this might have been a speech writer’s first draft for the Governor of the Central Bank of Ireland.

“Welcome everyone to this great occasion. It’s 75 years since the Central Bank of Ireland was born. In that time we have grown up. – We were born as a new institution in a new country – and we are now standing tall alongside our brothers and sisters in Europe and around the world, a full participant in the global economy. In our busy life we’ve lived through financial cycles, a few near misses and, most recently, an international credit boom. “Financial globalisation is a topic close to our heart. What happens globally determines what happens locally. The global credit boom that ended in 2008 showed us how our financial stability is at the mercy of global forces.”

“Everything becomes a little different as soon as it is spoken out loud.” – Herman Hesse

• Always speak words before writing them down
• Use plenty of rhetorical tools
• Use an audience to test that it’s easy to understand

Presentation Mistakes #5 – Are you trying to say too much?

Summary – great talks usually say less, but use more reinforcement, illustration and examples.. the art of presenting is knowing what to take out..

Imagine an over-enthusiastic primary school teacher explaining atoms to her students.

“Atoms are the basic building blocks of everything around us. And each atom is made up of protons, neutrons and electrons. These atoms are very small – you can fit 10^19 atoms into a grain of sand. The really interesting thing about electrons is that they are both particles and waves – they have a duality. In fact all matter demonstrates duality – but it is most easily seen in electrons. Now let’s look at protons and neutrons. These are made up of more elementary particles call quarks. The Standard Model of particle physics contains 12 flavours of elementary fermions and their antiparticles……”

By now the children are very confused.

What went wrong? When you say too much you give your audience a problem. If your audience has to work hard to interpret what you say, you have failed in your job as a presenter.  Your job as a presenter is to make it easy for your audience. 

Great communication involves simplifying, reinforcing and giving examples.  Imagine this alternative start:

“Atoms are the basic building blocks of everything around us. The air we breathe is made of atoms. The ground we walk on is made of atoms and we are all made of atoms. Atoms are very small. See this grain of sand here? Guess how many atoms are in this grain of sand? It’s a big number: a one followed by nineteen zeros. That’s a lot of atoms. There are roughly as many atoms in this grain of sand as the total number of stars in the observable universe. To look at it another way. If this apple were magnified to the size of the Earth, then each atom in the apple would be approximately the size of the original apple……”

“Simplify, then exaggerate” – Geoffrey Crowther, Editor, Economist Magazi ne

• Say less, but say it better
• Cut out non-essential information from your talk
• Don’t be afraid of reinforcing, illustrating and repeating what’s important

Learn these techniques and more to improve your presentation skills with intensive presentation training

Presentation Mistakes #6 – Are you guilty of Death by PowerPoint?

Summary – death by powerpoint happens when bad presenters let their slides lead. they ‘talk through’ what’s on the screen. instead, you want to talk directly to your audience, using visual aids as support..

Imagine this bad, and typical presentation: “As you can see on this page, we have looked at fifteen initiatives to revitalise the businesses. We examined the pros and cons of each initiative, as outlined in the table below. Following our analysis, it looks like initiatives 3, 7, and 8 are the most interesting. We’ll now look at each of the fifteen initiatives and explain why we came to our conclusions.”

That’s what death by PowerPoint feels like.

Death by PowerPoint has three causes.

• The speaker is narrating slides rather than speaking directly to the audience. i.e. the speaker expects the audience to both read and listen at the same time.
• The speaker talks about HOW they have done the work they have done rather than WHY this work matters and WHAT their work means.
• The speaker adds little value in what they say.

To Avoid Death By PowerPoint, get straight to the point.

Try this alternative start (read it out loud) “As you know, we were asked to find ways to revitalise the business. After speaking to everyone in this room, we identified the three projects that will make a real difference. We’ve chosen these because they deliver the greatest return on effort, they have the lowest risk and they can be implemented fastest. By the end of this meeting, we want all of us to agree that these are the right projects and to get your full support for rolling these out over the next 6 weeks. Is that OK?”

“I hate the way people use slide presentations instead of thinking. People confront a problem by creating a presentation. I wanted them to engage, to hash things out at the table, rather than show a bunch of slides” – Steve Jobs

• Get to the point immediately.
• Don’t rely on your audience reading. Tell them directly what’s important.
• WHY is more important than WHAT is more important than HOW

Become an impressive presenter with bespoke presentation coaching. Learn more about intensive presentation training

Presentation Mistakes #7 – Do you use meta-speak?

Summary – meta-speak is talking about talking. avoid it. speak directly to your audience..

Imagine this bad presentation: “I was asked today to talk about our new factory. In putting together this talk I wanted to tell you how we designed it and went about planning it. I also wanted to cover the process we used to get it delivered on time and on budget.”

What wrong with this? It’s as if the speaker is narrating their thought processes about planning this talk. While that might be interesting to the speaker, it is of little value to the audience. Avoid.

Instead, get right to the point, Speak directly.

“We have just opened our new factory. And we did this in just 12 months from board approval to the cutting of the ribbon in the loading bay. How did we achieve this? And how did we deliver it on time and on budget? Today I’ll share some of the lessons we leaned over the last 12 months. And I’ll reveal some of the mistakes we nearly made. And I’m doing this because it just might help you when you are faced with what seems like an impossible problem…”

“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein

• If you see meta-speak creeping in, cut it out
• Make your language direct.
• Get right to the point.

Presenting Mistakes #8 – Do you gabble or speak too fast?

Summary – speaking too fast helps nobody. you should learn how to incorporate pauses – many pauses – long pauses – throughout your talk..

Try saying this out loud:  “A-typical-speaker-will-speak-in-long-sentences-and-keep-speaking-linking-phrases-together-so-that-there-is-no-gap-and-no-time-for-the-audience-to-absorb-what-the-speaker-has-said-and-no-time-to-plan-what-to-say-next-this-causes-the-speaker-to-feel-more-nervous-so-they-speed-up-and-it-frustrates-the-audience-because-they-have-no-time-to-process-what-they-have-heard-before-the-speaker-is-onto-their-next-point…”

This typically happens when a speaker is nervous. So they rush. And it is then hard for the audience to listen.

Instead, try speaking this out loud:  “Good speakers use short phrases — They share one thought at a time — — By leaving gaps — it’s easier for the audience. — The good news is — it’s also easier for the speaker. — When a speaker uses pauses — they have time to compose their next sentence. — This helps the speaker look more thoughtful — and more convincing. — It also helps the speaker feel more confident.

“The most precious things in speech are….. the pause.” – Ralph Richardson

• Pausing takes practice. Few people do it instinctively.
• Use shorter phrases – one idea at a time.
• Aim for a pause at least every ten words
• Record yourself, listen to your pauses and hear how they add gravitas
• Keep practising until your pauses feel natural and sound natural.

You can learn these techniques quickly with bespoke presentation coaching

Presentation Mistakes #9 – Are you too serious?

Summary – levity can help you look more professional and will help your audience pay attention to what you say..

Too many presentations overly serious, dull and un-engaging.

Why? When we have something important to say we want to look ‘professional.’ But professional and serious are not the same. When you are too serious it’s harder for your audience to connect with you.

If you really want to look professional, bring the audience into your world. Levity and humour helps you achieve this. This does not mean you should tell jokes, but you should help the audience smile and feel clever for understanding what you say.

See how you can do it differently.  This is the third paragraph of Apple CEO Tim Cook’s EU Privacy speech . He uses humour followed by flattery to get his audience open and receptive to what he is about to say.

“Now Italy has produced more than its share of great leaders and public servants. Machiavelli taught us how leaders can get away with evil deeds…And Dante showed us what happens when they get caught.

“Giovanni has done something very different. Through his values, his dedication, his thoughtful work, Giovanni, his predecessor Peter Hustinx—and all of you—have set an example for the world. We are deeply grateful.”

“Inform, Educate & Entertain”. – Sir John Reith, BBC

• Have a smile on your face when preparing your talk
• Look for opportunities to introduce humour and lighten the tone
• Play with ideas.

Presenting Mistakes #10 – Do you avoid practising?

Summary – it’s tempting to avoid practise and to wing it on the day. this is the amateur approach..

The best presenters, like great athletes, do all their practising in advance , so that their performance on the day  looks effortless.

People make excuses to avoid essential practise:

• “I’m always better without practice”
• “I don’t want to over-prepare”
• “I sound wooden when I over-rehearse”
• “I’m more natural on the day”
•  “This is an artificial environment. I’m much better in front of a real audience.”

But many people are deluded. They believe themselves to be good speakers.

So, instead, think of yourself as a professional athlete, actor, pilot or dentist. These professionals make their work appear effortless only because of hours of preparation. A great presenter should think the same.

Use your rehearsal to try out every aspect of your talk and to iron out what works. Use a critical audience. Keep changing and improving it until it’s as good as it can be. If you are not a brilliant speaker, then spend time building your skills. This practice includes:

• Cut any waffle or anything boring
• Say something interesting at least every 10 words
• Use more rhetorical tools (see Chapter x)
• Keep reinforcing your key points
• Start strong, end strong

“The more I practise, the luckier I get”. – Gary Player, champion golfer

• Dedicate proper practise time – at least three sessions for an important talk.
• Use a critical audience
• Keep cutting, changing, fixing and tweaking
• Only stop when you are able to pay attention to your audience’s reaction rather than remembering what you want to say.

Summary – key presentation mistakes to avoid

When you understand the common mistakes presenters make, you will find it easier to create and give a compelling, successful presentation.

Reminder: Top ten ways to avoid common presentation mistakes

How to avoid presentation mistakes – for ever, if you really want to improve your presentation skills, then get in touch. our team of expert presentation coaches has been helping business executives polish their presentation skills for over 15 years. we are trusted by some of the world’s largest businesses. click on the link below to discuss your needs., transform your pitches and presentation with tailored coaching.

We can help you present brilliantly. Thousands of people have benefitted from our tailored in-house coaching and advice – and we can help you too .

“I honestly thought it was the most valuable 3 hours I’ve spent with anyone in a long time.” Mick May, CEO, Blue Sky

For 15+ years we’ve been the trusted choice for leading businesses and executives throughout the UK, Europe and the Middle East to improve corporate presentations through presentation coaching, public speaking training and expert advice on pitching to investors.

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Unlock your full potential and take your presentations to the next level with Benjamin Ball Associates.

Speak to Louise on +44 20 7018 0922 or email [email protected] to transform your speeches, pitches and presentations.

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Five Presentation Mistakes Everyone Makes

by Nancy Duarte

We all know what it’s like to sit through a bad presentation. We can easily spot the flaws — too long, too boring, indecipherable, what have you — when we watch others speak. The thing is, when we take the stage ourselves, many of us fall into the same traps.

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Top 12 Most Annoying PowerPoint Presentation Mistakes

Updated: Mar 11

Using PowerPoint presentations in your life is a fine art. Back in the day, people used to simply chuck all their content onto a handful of slides, stand up in front of the audience and read it off. If you want to create an engaging meeting or presentation, you need to master the basics.

However, this doesn’t come easily, and there’s a lot of things you’ll need to learn about both on and off the screen. But, during our time using PowerPoint presentations, we’ve come to realise that most people make the same mistakes over and over again.

These common mistakes are so easily avoided and can even make the difference between a successful presentation and a failed one. So you don’t make the same mistakes, we’ve sourced out 12 of the most common mistakes made so you can head it the right direction when it comes to creating outstanding presentations every time.

1. Using Too Much Written Content

One of the biggest and most common problems that occur in PowerPoint presentations is using too much text on each slide. This is a huge problem for many reasons. The main problem is that this distracts many people from what you’re actually saying.

Naturally, people will want to read everything that’s on the screen and will zone out from the information that you’re saying. Of course, most people have different reading speeds while some may read it quickly, others won’t get to the end before you move on, causing them to feel disconnected from the presentation or to switch off completely as they don’t feel included.

As a rule of thumb, less is more when it comes to text on your slides. Try to stick to using bullets points, and any essential text should be divided between multiple slides. To stop this from happening, check with tools like Easy Word Count , trying to limit yourself to 50 words per slide.

2. Using Complex Charts

Charts are sometimes a necessity when it comes to PowerPoint presentations, and they are a great way to convey large amounts of data in an easy to read format. However, it’s easy to get carried away when designing these charts and add too much information per graph.

Hand in hand with the consideration above, try to keep your graphs simple and easy to read. Otherwise, you’ll lose the focus and attention of your audience. If you have a lot of data to convey, simply use two graphs set over two individual slides.

3. Leaving the Presentation Midway Through

During your presentation, you may find that you need to play a video, show some images or in some other way share some form of multimedia with your audience. However, this is one of the worse things that you can do since it breaks away from the flow of your presentation and opens up a huge risk for errors to take place.

You need to make sure that you embed everything you want to share within your presentation. Photos, video and even YouTube videos can all be embedded in your presentation so make sure you do.

4. Using Poor Transitions

We all know that PowerPoint comes with a tonne of built-in transitions which take you from one slide to the next. This includes fades in, fade-outs, cut-across slides and much more. However, these are simply distracting to your presentation and should be avoided at all costs. Simply use hard transitions.

5. Not Formatting Images Correctly

If you’ve ever seen a PowerPoint presentation where someone has added images, either from Google Image Search or otherwise, you’ll be aware of the fact that it’s so annoying when the presenter hasn’t removed the white background from these images.

This may be fine if you’re using a plain white background for your presentation but if you’re using a theme or a coloured background, this makes your presentation look tacky and poor and will damage your reputation and your credibility in the eyes of the audience. The best way is to create your own images for PowerPoint presentation so you can be sure that they are not abstract but absolutely perfect for the topic of your presentation.

Mike Walker, a presentation expert from Big Assignments , shares, “Making a background transparent is an easy problem to solve by either using Paint, Photoshop or simply downloading and using PNG files with transparent backgrounds.”

6. Poorly Contrasted Slides

Contrasting is one of the most important habits you need to learn for creating professional PowerPoint presentations. The worst-case scenario of this is using white text on a white background, which you’re obviously not going to do.

However, using a light text on a light background is still just as bad, especially for those sitting at the back of your presentation. If you’re using a dark background, use a light font and visa versa.

7. Hiding the Important Information

When it comes to conveying your information within the slides of the presentation, it’s essential that you highlight the important information. This means you should avoid putting the most important information at the edges of your slide, rather into the middle where it’s highlighted for all to see.

8. Using a Poor-Quality Presentation

This is a huge problem if you have checked over your presentation before presenting it. You need to make sure that your presentation is high-quality and free from errors, otherwise, you’ll be harming your own credibility as a presenter and people won’t take you seriously.

Since your slides shouldn’t have much text on them anyway, any errors, such as spelling mistakes, grammar errors and poorly used punctuation will stand out like a sore thumb. It’s essential that you check your presentation and proofread it to make sure that it’s perfect. You can use tools like ProWritingAid for checking grammar and proofreading tools like Ox Essays to guarantee this level of quality.

You’ll also want to fact check any figures or statements you include to make sure they are correct, to stop the spread of misinformation.

9. Using ClipArt

Personally, this is one of the most annoying mistakes that people implement into their presentations. ClipArt just represents a tacky presentation and shows that you’ve either rushed your presentation and couldn’t be bothered to find images or just didn’t put enough effort into your presentation.

In some cases, it may seem comical to put them into your presentation but, again, this just emits a ‘bad-quality vibe’. Avoid them at all costs. Instead, try to prefer high quality content such as icons or diagrams that will fit perfectly with your brand colors and identity.

10. No Slide Consistency

While you want your slide to be engaging, eye-catching and to hold your viewer’s attention, it’s bad practice to mix up colours, fonts and text styles in your presentations. If you’re going from slide n°1 that has black text of a certain font of a certain size to the slide n°2 that ha much larger text, a different colour and a different font, this will just get distracting and confusing.

Try to use a clear and easy to read font, such as Calibri and avoid handwritten-styled fonts at all costs. If you choose to use certain colours , choose a handful that complements each other well but don’t choose anything too contrasting. If you’re representing a business or organisation, try to fit your slides to match your brand’s image. Also, make sure you to make a smart use of PowerPoint's color themes to manage colors efficiently.

11. Reading from the Presentation

This is easily one of the most common mistakes that people make and guarantees an unsuccessful presentation. Always remember that your slideshow is there to accompany what you’re saying and shouldn’t be used as a script.

If you’re simply reading from your presentation, this is incredibly boring for your audience since they could just sit and read it themselves and there’s no real reason for you to be there. You’ll also find that you naturally spend most of your time reading the slides, rather than engaging and directing your focus at your audience.

As a guideline, you shouldn’t be using your slideshow at all, and there’s no real reason to look at it, only to make sure that you’re on the right slide. 99% of your focus should be on your audience.

12. Testing Your Presentation

Before every single presentation that you present, be sure to set aside time to test out your presentation in the room that you’re hosting it to make sure that you’re well prepared. Test out your equipment to make sure everything is compatible with the setup, and you won’t have to spend time fiddling around with wires to make sure that everything works.

You’ll also want to make sure you have a position in the room where you can stand so everybody can clearly hear what you’re saying as well as being able to see the presentation clearly. Be sure to text that even the people at the back can read your font selection so you’ll have no problems with anyone.

This is all extremely common mistakes that we see in presentations all the time and, as you can see, there are so easily avoided if you’re aware of them. Use this article as a checklist when creating your presentation to make sure they’re perfect every time.

About this author : Brenda Berg is a professional with over 15 years of experience in business management, marketing and entrepreneurship. Consultant and tutor for college students and entrepreneurs. She believes that constant learning is the only way to success. You can visit her personal blog at Letsgoandlearn.com

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