how to make a good outline for a presentation

How to Create a Presentation Outline: A Step-by-Step Guide with Examples

Master presentation outlines with our easy, step-by-step guide, complete with practical examples.

Why Should You Write a Presentation Outline?

• Enhanced Focus: It helps keep you focused and prevents you from straying off topic.
• Time Efficiency: You save time when creating the actual presentation because you have a clear plan to follow.
• Audience Engagement: A well-organized flow helps maintain the audience's interest throughout the presentation.
• Stress Reduction: Having a structured plan in place can significantly lower anxiety by making you feel prepared.

Method 1: Create Your Outline from Scratch

• Identify Main Points: Begin by determining the three to five central messages you wish to convey. These should form the backbone of your presentation.
• Support with Details: For each main point, include supporting sub-points or data. This might consist of statistics, case studies, or other relevant information that reinforces your primary arguments.
• Introduction and Conclusion: Craft an engaging introduction that captures your audience's attention right from the start. You might use a striking statistic or a pertinent quote to do this. Conclude with a strong summary of the key takeaways and a compelling call to action.
• Introduction: Begin with a surprising statistic or a relevant quote to grab attention.
• Main Point 1: The importance of digital literacy.
• Sub-point: Provide current statistics on global digital literacy rates.
• Sub-point: Discuss a case study on successful digital education programs.
• Main Point 2: The benefits of improving digital literacy.
• Sub-point: Highlight economic benefits.
• Sub-point: Discuss social implications.

Method 2: Use an AI Presentation Maker

• Provide a Prompt: Enter a brief description of your presentation topic into the AI tool.
• Customize the Output: Examine the generated outline. You may need to modify the titles of the slides and their order to better suit your needs.
• Generate Presentation: Utilize the tool to transform the outline into a preliminary draft of your presentation.
• Introduction to Renewable Energy
• Benefits of Renewable Energy
• Challenges and Solutions
• Case Studies
• Conclusion and Future Outlook

Method 3: The Mind Mapping Technique

• Central Idea: Begin by placing the central topic of your discussion at the center of your map.
• Branch Out: Extend branches from the central idea to outline each primary point or theme.
• Sub-branches: Append sub-branches to these main branches to include supporting details, examples, and data.
• Visual Elements: Incorporate colors, symbols, and images to highlight and distinguish various ideas.
• Importance of Sustainability
• Strategies for Implementation
• Future Trends
• Green Energy
• Waste Management
• Sustainable Supply Chains

Method 4: The Storyboard Approach

• Sketch Scenes: Draw or describe each slide or section of your presentation as a panel in a storyboard.
• Narrative Flow: Arrange the panels to ensure a logical progression of ideas.
• Detailing: Add notes for key points, transitions, and how you plan to engage the audience.
• Feedback: Review and rearrange the panels as needed to improve storytelling and impact.
• Panels: Introduction, Definition of Key Terms, Benefits, Challenges, Solutions, Case Study, Conclusion
• Details for 'Benefits' Panel: List of major benefits, supporting statistics, visual graph

Method 5: The Reverse Engineering Method

• Define Objective: Clearly state what you want your audience to learn or do after your presentation.
• Outcome-based Sections: Create sections that directly contribute to achieving the objective.
• Supporting Information: Add information that reinforces each section.
• Logical Sequence: Arrange sections in a way that naturally leads to your conclusion.
• Objective: Convince stakeholders to invest in renewable energy.
• Sections: Introduction, Benefits of Renewable Energy, Investment Opportunities, Success Stories, Call to Action

Method 6: The Comparative Layout

• Identify Topics: List the topics or elements you will compare.
• Comparison Criteria: Define the criteria or parameters for comparison.
• Matrix Setup: Set up a matrix or table in your outline to systematically compare each element.
• Conclusions: Summarize insights or recommendations based on the comparison.
• Topics: Traditional Marketing vs. Digital Marketing
• Criteria: Cost, Reach, Engagement, ROI, Adaptability
• Matrix: Create a table with criteria as rows and marketing types as columns, filling in details for each.

How to create a Presentation from an Outline?

How to use ai to create presentations from outline.

• Install MagicSlides Extension: Start by installing the MagicSlides extension from the Google Workspace Marketplace.
• Open Google Slides: Launch Google Slides where you’ll create your presentation.
• Activate the Extension: Open the MagicSlides extension within Google Slides.
• Enter Presentation Details: Input the topic of your presentation and specify the number of slides you need. This helps MagicSlides understand the scope of your presentation.
• Customize Your Content: You can also input specific text you wish to include on your slides. This step is optional but helps in personalizing the slides to better fit your presentation's theme and content.

Tips for Great Presentations

• Visual Appeal: Use high-quality images and consistent fonts.
• Conciseness: Keep slides concise; aim for no more than six words per bullet point.
• Engagement: Incorporate stories or questions to engage the audience.
• Practice: Rehearse your presentation multiple times to ensure smooth delivery.

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How to Outline a Presentation: A Complete Guide From a Pro

• Filed under: Public speaking articles , Speaking tips , Speech preparation

When you’re writing an important speech, you must start with a clear outline. However, I find that many speakers are uncertain of how to write a good outline for their presentation. This is why I decided to write a guide for you, in hopes that learning to perfect your outlines will help you give better presentations in the future.

How do you outline a presentation? Always start with your introduction and end with your powerful closing. Flesh out the body by listing topics in the order that you want to cover them in. Never skimp on the important details of your speech. Remember that an outline is only a draft.

I know at this point that you still have questions, and that you still be confused at how to write the best outline for your speech. But writing a good outline for your presentation does not have to be stressful! This is my complete guide from a pro for you, in hopes that you can take the stress out of this important step.

Table of Contents

How to Outline a Presentation

Outlining a presentation can be done with a regular piece of paper, or on a word processing program on your computer. If you are hosting a PowerPoint presentation, you may prefer to do the entire thing from the comfort of your computer. But if you do decide to write your outline on a piece of paper, make sure you use a pencil and eraser so that you can make changes as you go along.

The very first step in creating an outline is to ask yourself what the purpose of your presentation is.

Write your main message or a one-sentence summary of your thesis at the top of your outline when you get started. This may help you stay on task, and it will keep the purpose of your speech right in your eye’s sight. After all, you don’t want to stray too far off the main topic of your presentation !

Remember, a quality outline is meant to enhance the purpose of your presentation. If you do not write a proper outline, you may risk not properly conveying the right message to your audience.

Or you may even forget to cover essential points that you wanted to talk about. A thorough outline is especially important if you are planning to speak without notes.

You should remember to properly summarize what you want to say with every sentence of your outline. After all, this is not a full script, so a summary is all you really need. Remember to rehearse and practice with your outline, so that you can remember what you have written.

Start With a Strong Beginning

Your introduction is where you start strong by grabbing your audience’s attention from the very beginning. But if that makes you feel stressed out, just remember to stay calm! Creating a great first impression from the beginning of your speech is not as difficult as you might be worrying.

When you create a strong beginning, you should try some of the following:

• Start with an attention-grabbing statement that captures your audience from the start. If you have a few ideas but are not sure what to use, try running your ideas by a trusted friend or mentor.
• Give a strong signal that you are beginning your speech. You don’t want your audience unsure of whether you’ve actually begun or not.
• Give the main thesis statement about the purpose of your presentation.
• You could start by giving a brief preview of all of the things that you are going to talk about in the body of your speech.
• Talk about your credentials at the beginning. However, you should make sure to find a way to do it that is entertaining. You don’t want to risk boring your audience from the very beginning of your speech!
• Thank your audience from the very beginning! This is not only a good way to begin your speech, but a good way to end it, as well.
• If there are any current events or famous historical events that relate to the purpose of your presentation, you can start by talking about these. However, pick only one so that you do not draw your introduction out too long.
• Ask your audience a question at the beginning. You could draw out their interest by answering this question at a later point in your speech.
• Whenever possible, make sure you begin your speech on a positive note . This sets a good tone for the rest of the presentation.
• Start by telling a story that relates to your presentation. A good reason to start with a story is that it helps you form a strong connection with your audience from the beginning. Write some of the main details of your story in your outline so that you remember them.

Be reminded thought, that sometimes it is wise to write your introduction last as only you know what you’ll be introducing. This way, you’ll also avoid including something in your introduction that you won’t be actually talking about.

Once you have written out your introduction, you have completed the first step in creating an excellent outline for your presentation.

Create a Powerful Ending

In my experience, it can be easier to create ending before you flesh out the body of your presentation. However, it is up to you if you prefer to create your outline in a different order.

If you are a regular reader, you might have realized that I already posted an in-depth article here about how to end a presentation in a powerful way . Right now we are going to talk about the same thing in somewhat less detail.

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Just like with your beginning, make sure that you’ve made it obvious you are ending. After all, few things are more awkward than your audience sitting there long after you’ve finished, feeling confused about whether they should leave or not.

If the point of your speech is to motivate your audience to do something, you might consider ending your speech with a call to action . A call to action is simply an instruction that you give your audience about something you want them to do.

You could also potentially end your presentation with a powerful quote or an entertaining story . And if you have a unique tagline that exists to help promote your personal brand, consider ending with it.

But if you are planning to have a question and answer period at all, make sure you are not directly ending with one. Plan to wrap up your question and answer period before delivering your speech’s closing at the end.

This is because ending with a question and answer period is not only not memorable, but a negative question from an audience member can leave a bad taste in everyone’s mouth . This is not the last thing you want your audience members to remember as they’re leaving!

And as always, you should thank your audience at the end of your speech. This will make them feel valued, and impressed with your gratefulness.

Flesh Out the Body of Your Presentation

So, you’ve got your beginning and ending all figured out, but now what else do you do with your outline? This is the stage where you work on the body of your speech. That is, you will want to think about what you want to say in between your beginning and end. Here are some speech writing tips I have written about previously.

Write the main points of your outline in order

It may be easier for you to write bullet points or even a numbered list. List your main points in order of what you want to talk about. If at first glance the topics don’t seem to flow, it is okay to re-arrange them.

You can also decide at this point if there is anything you want to add or subtract. If you feel like you’ve made a mistake, don’t worry! It is okay to make any changes along the way.

Add sub-points and transitions to your topics

Add sub-points to your main points in order to further flesh out your outline. Even if you want to keep it simple, sub-points may help you to stay on track and remember what you were going to say.

You can also add to the ideas that your main points present. Make sure that the transitions from one point to another flow smoothly from one thing to the next.

Don’t forget the essential details!

Are there any special details that you need to remember for your presentation? Put these in your outline so that you don’t forget them. This can include important names, dates, and locations that you need to remember.

Write down how long will it take

If your speech is supposed to cover a certain amount of time, try listing times for each of your main points. This may help you not go over or under your time.

Also, take a look at these articles:

• 11 Great Tips How to Write a Great Persuasive Speech
• How to Deliver a Perfect Elevator Speech

How to Outline a PowerPoint Presentation?

You may be thinking that you don’t need an outline for your PowerPoint presentation. However, don’t rely on your slides alone ; you need a proper outline, too. An outline for a PowerPoint presentation should also include images that you intend to use for your slides.

Fortunately, the PowerPoint program itself also allows you to view an outline of your slides. This can help give you a visual of your overall presentation.

Remember, This is Only a Draft!

If your outline isn’t the way you want it to be, remember that it is only your very first rough draft. Your outline doesn’t have to be perfect, because it is not your final product. While you should work hard to make your outline as good as possible, you don’t need to stress about it.

And remember that if you finish your outline, and you are not satisfied with how it looks? It is okay for you to scrap it and start all over again. There is no reason that you should stick with an outline that you don’t feel confident about.

An outline is a great place to start whether you intend to read from a full script, read from cue cards, or speak without notes. If you are an avid reader of Speak and Conquer, you’ll remember that I recommend creating an outline in many of my articles.

Get Feedback From Others About Your Outline

There is no reason that you have to go any of this by yourself. If you have a friend or mentor who is experienced with public speaking , why not ask them to take a look at your outline for you? They may see something that needs to be changed that never even occurred to you.

You could also give a practice round of your speech in front of a friend, family member, or mentor. Give them a chance to make suggestions about whether or not there’s anything that you should change. After all, it’s better for you to realize if something needs to be done differently before the actual day of the presentation.

If you don’t have someone who you can rehearse in front of in person, try recording your presentation in front of a video camera . Show it to someone you trust via email or social media. If they have any suggestions for change, you can alter your outline accordingly.

Why is a Presentation Outline so Important, Anyway?

While reading this article, you may be wondering why you even need an outline for your presentation. This may be especially puzzling to you if you are planning to give a speech without notes . But I find that an outline can be incredibly useful no matter what kind of presentation you are planning to give to your audience.

Like I said before, the main point of an outline is to enhance the main purpose of your speech further. But I’m also going to give you a list of some more reasons why I believe an outline is absolutely essential.

Some other good reasons for creating an outline for your presentation are:

• You will have an easy visual to look at the order of the topics you are talking about. This way, you can see if anything looks out of place.
• The proper outline will help to keep your speech organized.
• You will be able to look at the connections between your ideas . This may even help you realize you need to add or subtract certain things from your speech.
• A good outline will help you remember to t ouch on every important point that you need to cover in your presentation.
• Outlining helps you see whether or not your main points and sub-points flow smoothly . If you create your outline and realize that some of your points do not flow, you can easily re-write key parts.
• Using an outline instead of a full script will give you more freedom to improvise during your presentation. This is why creating an outline is a great first strategy if you are speaking without notes, or trying to memorize a speech in a short period of time.
• If you’re not sure where to start preparing for your speech, then writing a loose outline is a good first step to help you out.
• Practicing with an outline will help enhance your memory about the main points and sub-points of your presentation.

No matter what kind of presentation you are planning to give, a solid outline with help you be prepared and ready to go.

Conclusion: How do you make an outline for a talk?

Today, I have compiled a thorough guide about writing a quality outline. We discussed creating a good beginning, ending, and body of your presentation. We have even talked about why a good outline is important, too. If you have any other tips to share about creating an outline for your presentation, make sure to share them in the comments section.

If you are looking to improve your public speaking and presentation skills, check out the rest of my articles on Speak and Conquer. The purpose of my site is to help you succeed in becoming a better public speaker. For example, I have covered popular topics such as how to memorize a speech in less than an hour , and how to use hand gestures effectively during a presentation .

Related Questions

What software should I use to outline my speech? Preferably, you should have a program that allows you to use bullet points or numbered lists. Bullet points and lists are a good place to start when you are outlining. Microsoft Word, Word Processor, or Notepad are acceptable for basic outlines.

How do I decide what the purpose of my speech is? Decide if you are there to inform, educate, motivate, or entertain your audience. When you have narrowed it down to just one of those, you will be able to decide the main idea of your speech. You should preferably speak about a topic that you are well-educated about.  

How do I write a speech? Start with a purpose, and then create a detailed outline. Flesh out the points and sub-points from your outline. Decide very early on if you want to give your speech with or without notes. Revise your drafts as much as possible until you have created a full speech. If you are going to speak with notes, write some of the information from your outline onto cue cards.

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I have been teaching public speaking at Estonian Entrepreneurship University of Applied Sciences

Here, I am sharing the wisdom of how to cope in different public speaking situations.

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Send me an e-mail: [email protected]

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October 16, 2024

How to create a presentation outline (with examples)

Four methods to create a presentation outline and example outlines for inspiration

Co-founder, CEO

Like it or not, if you work in an office or go to school, you'll probably have to make a presentation sooner or later. But creating a great presentation can be challenging, especially if you're prepping last-minute or suffering from writer's block.

Luckily, there are many ways to get a head start on your presentation outline. In this article we'll walk through four options for creating a presentation outline and show you several examples of great presentation outlines.

Why should I write a presentation outline?

An outline helps you organize your ideas in a clear and logical way . Instead of getting bogged down on details like formatting or word choice, an outline presents the overarching story of your presentation with just a few main points.

Creating an outline helps ensure you have a cohesive narrative before you dive into the nitty gritty work of wordsmithing individual bullet points or selecting the perfect slide theme. If this sounds like a lot of work, it often is! But spending time writing a great outline will save you time and effort down the road because it will be easier to organize your work and create each slide when you understand how it fits in to the broader presentation.

Here are four ways you can get a start on creating your next presentation outline:

Method 1: Create your outline from scratch

Creating an outline from scratch may sound intimidating if you have never written a presentation outline before, but this is the most straightforward way to get started.

Start by jotting down the three main points you want to make in your presentation. Once you have your main ideas in order, write down a few supporting details and examples for each point.

Then, add an introduction (find an interesting image, quote, or question to help grab the audience's audience) and a conclusion (decide on the best way to summarize the takeaways from your presentation) to the outline, and you are ready to go.

This method is great for those who prefer to have complete control over their presentation and want to create a custom outline that works best for their needs.

Method 2: Create a presentation outline using an AI presentation maker

If you're short on time or looking for a quick way to get a first draft of a presentation outline that you can then refine, choosing an AI presentation maker is a great option.

Plus AI lets you type a short prompt like "Create a presentation that provides an overview of the Norwegian oil industry," and it will automatically generate an outline of a presentation for you. After Plus creates the outline, you can change the titles of slides, rearrange slides, and remove any pieces of the outline that are not necessary.

Once your outline is created, you can click the "Generate presentation" button, choose a template, and let the AI create the first draft of your entire presentation.

This method is a good option for those who want to create a polished presentation without getting stuck with a blank piece of paper. Instead, it frees you up to focus on improving the content and practicing the storytelling.

Method 3: Create a presentation outline using ChatGPT

ChatGPT is an AI chatbot that can help with a wide variety of tasks - everything from acting as a therapist, to sharing recipes, to helping you come up with presentation ideas and creating content for a presentation .

To have ChatGPT help you generate a presentation, you can take two different approaches:

• Use a custom GPT that has been trained to help people create presentations or
• Ask the general ChatGPT interface to "Create a presentation outline for me on the topic of [XYZ]."

Both approaches will yield similar results, but a custom GPT like Plus AI presentation maker will be more fine-tuned to helping people create presentations. It will also provide additional functionality like providing a visual preview of the slides and feedback on how to improve your presentation.

Method 4: Create a presentation outline using a template

Last but not least, using a template is a good way to speed up the process of creating a new presentation outline. Similar to using an AI presentation maker, templates can give you a first draft of an outline that is easier to edit and refine than starting from scratch.

Presentation templates often come pre-designed with example text and images, so all you have to do is fill in your own content. For example, this TED Talk presentation template provides some instructions on how to create an outline for a TED Talk-style slide deck.

The secret to using this method is to find the closest template to the type of presentation you want to create. You should use detailed search terms to and look across multiple sites and resources to find one that matches the content and style that you would like.

Once you have your template, start by reviewing the overall outline or structure and tweak it to meet your needs. Then, you can fill in the specific content (e.g., text and images) with your materials to make it your own to quickly make a beautiful presentation.

Presentation outline examples

Basic presentation outline example.

Let's take a look at a presentation outline and accompanying notes for a persuasive presentation on encouraging people to meditate every day:

I. Introduction

• Hook - find a striking image and tell a story
• Thesis statement - everyone should meditate for 10 min per day

II. Main point 1 - Meditation is one of the easiest ways to improve your health

• Physical health
• Mental health

III. Main point 2 - Meditation is backed up by thousands of years of practice and research

• One anecdote from antiquity
• One anecdote from recent research

IV. Main point 3 - You can get started with meditation today

• Basic technique
• Tips for newcomers

V. Conclusion

• Summarize key points
• Call to action

As you can see, this is a relatively lightweight plan for the presentation, but it provides an easy-to-understand framework that we can fill in with slides.

There are rough notes on specific content for the different points in the presentation, but we don't need to write out everything in fine detail, just the broad strokes.

Pitch deck outline example

Now let's review an outline for a pitch deck that someone might use to present their startup idea to prospective investors. This is for a startup that uses autonomous food trucks to deliver meals to people's homes and workplaces.

I. Problem statement - "Food delivery sucks, and here's why"

• Hook - pictures of typical food delivery headaches (e.g., late/no show, bad selection, etc)

II. Value prop - "FoodDrive revolutionizes the food delivery model"

• Compare value chain of FoodDrive to traditional restaurant and delivery service
• Show how $50 order gets allocated to different people

III. The product - "Customers love our trucks"

• Picture of food truck and menu
• Customer quotes and reviews

IV. Why now? - "Our self-driving technology is ready for prime-time"

V. Business model - "Each truck can generate $2-3M of revenue per year with a 60% gross margin"

• Show high-level financial forecasts on unit basis

VI. Competitive landscape - "FoodDrive's closest competitors don't come close"

• Comparison table with delivery services, in-house delivery, eating out-of-home, etc.

VII. Go to market strategy - "We've tested FoodDrive in 2 markets so far. Here's how we win in new markets"

• Overview of social media strategy
• Case study on new market launch

VIII. Team - "Our team has experience in autonomous vehicles, food delivery, and quick service restaurants"

IX. Traction - "We generate $5M of revenue per year with our 2 trucks, and we can ramp up new trucks immediately"

• Show revenue growth chart with focus on time to ramp new trucks to productivity

X. Fundraising goal - "We are raising $50M to expand FoodDrive to 10 more markets"

• Highlight key milestones we aim to reach with additional funding

Even though a pitch deck is a specialized type of presentation that often requires specific content, it's helpful to start with an outline to build out the 'story' behind the content. That way, you have a cohesive story rather than a set of disparate slides.

How can I create a presentation from an outline?

Once you have your presentation outline written, it's time to start writing your slides. Since you already know the main points you are trying to make in your presentation, the main decisions here are

• What type of visual style you want to follow
• How many slides you want in your presentation
• How you will present or share the slides

To get a head start on creating a first draft of your presentation, you could enter your outline into an AI presentation maker. This will provide a first draft of the slides so that you can focus on making sure they tell a cohesive story or tweaking individual slides to leave a memorable impression.

Tip: If you already have an outline for your materials in a Word doc, try using Plus AI's free Word to PPT converter to transform your doc into a presentation.

Other tips and tricks for great presentations

Here are some resources to help you create great presentations:

• Make slides look good - Here are six tips for making visually appealing slides.
• Number of slides - Here is a calculator that can help you calculate how many slides you need for a presentation depending on how long you need to present.
• Unique presentation ideas - Here are 250 ideas for presentation topics that will help you create a great presentation.

Creating a presentation outline can be one of the most time-consuming parts of the creative process for making a new slide deck. Luckily, there are many tools and templates that can help you kickstart this process.

With these four methods, you should be able to choose the one that works best for your situation and get started on your presentation outline. And if you want to save time on slide design, try out a tool like Plus AI presentation maker to convert your outline into a presentation.

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How to make a presentation outline: a step-by-step guide

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May 24, 2024

Whether you’re building a house, baking a cake, or creating a killer presentation — having a plan in place before you begin work will make the task much easier. Planning saves time and enhances the quality of your work. This is especially true for business presentations, which is why you should always start with a presentation outline.

A presentation outline is a streamlined version of your talk, capturing the general direction and key points. Its purpose is to shape your thinking, organize your thoughts, and ensure your material is presented logically.

In this article, we’ll explore what a presentation outline is, how storytelling can engage your audience, and how to create a flawless outline. Let’s dive in.

Defining your presentation’s goal

What are you trying to achieve with your presentation? A good starting point is to think about the overall purpose.

Types of presentation goals

There are six main types of presentation goals:

• Inspire action
• Inspire or motivate

In a business setting, ‘to inform’ is most common, but it’s usually coupled with at least one other. For example, if you’re there to talk about quarterly results, then you’ll want to inform and motivate. However, if you’re a business coach, your goals will likely be to inspire, motivate, and entertain.

Once you’ve defined your goal, you’ll want to understand the impact you hope to have on your audience. To answer this, ask these questions:

• What do I want people to take away from my presentation?
• How will what I talk about help others in the room?
• What do I want people to do after my meeting?

From here, you should be able to create a summary of your presentation’s goals and purpose in one or two sentences. Put that on your first slide for easy reference.

Understanding your presentation’s audience

Knowing your audience is crucial for crafting a presentation that resonates. Consider their knowledge level, interests, and what they hope to gain from your presentation. Tailoring your content to meet their expectations will make your presentation more engaging and effective.

Questions to understand your audience

• What is the demographic makeup of your audience (age, gender, profession)?
• What are their roles in the organization or industry?
• How familiar are they with the topic you will be presenting?
• Do they have any preconceived notions or misconceptions about the topic?
• What are their primary interests related to the topic?
• Why are they attending your presentation? What do they hope to gain?
• What are their current pain points or challenges related to the topic?
• How can your presentation address these challenges?
• Do they prefer visual aids, interactive sessions, or straightforward lectures?
• Are they more inclined towards data-driven insights or anecdotal evidence?

Choosing your story structure

Stories are powerful tools for bringing people and ideas together. Great stories persuade and inform; the best stories inspire and stay with us. But we don’t often see this happening enough in the boardroom.

Stats and numbers are important for supporting claims, but if you want to inspire your audience, you need to weave those stats into a story. T he truth is, most stories are formulaic, so once you’ve chosen your formula, filling in the blanks is pretty easy.

Let’s look at a few popular story structure formulas below.

1. Fact and story

Mixing storytelling with facts works in a kind of mutually supportive cycle. Facts add substance to the story; the story adds interest to the facts.

In this structure, you weave the two together and move back and forth between the two.

• Start with a ‘what if’ question. For example, if you were pitching a vacuum cleaner, your initial sales pitch might be ‘what if you didn’t have to lose suction?’
• Add facts that illustrate the current state of things. To continue with our example, it might be current stats on traditional vacuums losing suction. Keep alternating facts with fiction throughout the body of your presentation.
• End on a high note that makes the listeners feel like they learned something and want to move to action because of it. For example, to invest in your new product, or to sponsor your new app .

2. The hero’s journey

From Odysseus to Chihiro , adventure stories typically feature a hero who goes on a journey fraught with peril and learns a vital lesson at the end of it. It’s a formula employed by thousands of writers — and you can draw from it to add some drama to your presentation.

This structure works really well for inspirational personal stories, or tales about a company from its humble beginnings to the success it is today.

• Begin somewhere neutral. The situation is neither ideal nor unbearable.
• Introduce a challenge — one that needs to be solved.
• Present a worsening situation. The problem is being addressed, but things are still getting worse.
• Define rock bottom. The situation seems impossible; there is apparently no way forward and all seems lost. Until…
• Introduce a new discovery that offers hope.
• Show your work. Armed with your new abilities, you tackle the issue head-on.
• Resolve the problem, but instead of returning to the way things were before, the hero (you) discovers an even better way of living.
• Finish with a lesson, which you can share to inspire your audience.

3. The pitch

The ‘pitch’ style of presentation is commonly used by salespeople. The goal is to show how a product or idea can help an individual overcome a hurdle toward a positive outcome. The story should be relatable, so the audience can picture themselves in the situation and, therefore, benefitting from the solution.

• Start with a summary of the way things are in simple terms.
• Introduce the problem or hurdle that needs solving. Make it relatable to help your audience put themselves in the situation.
• Introduce a solution: give your audience a glimpse into a possible solution.
• Create a fork in the road: Give your audience a couple of options for solving the problem. Offer an average option first, then follow up with a better one.
• Close: Choose the better option and explain why that’s the best one (and only real suitable choice).
• Finish up by telling the audience exactly how to solve the problem , step by step.
• Talk about extra benefits that extend beyond simply solving the problem. Finish on an uplifting high.

4. The explanation

This presentation format is for when you want to teach your audience something — whether that’s a process, a new skill, or a way to overcome a problem. It has similarities with the fact and story structure, insomuch as facts should weave into the story.

• Explain how things are at the moment , what the goal looks like, and how you plan to get there. You can even start with a story to add emotional interest from the get-go.
• Take your first step on the journey toward the final destination.
• Add more steps that build on this.
• Take a moment to recap the points you’ve covered so far while tying them to the main point. This will help your audience visualize the ground you’ve covered and see where you’re heading.
• Add the finishing pieces to the puzzle and lead your audience to the end.
• End your journey so your audience feels as though they’ve learned something new.

5. The opportunity

A close relative of the pitch, this three-part structure swaps a hurdle for an opportunity. Here, you want to show your audience that a problem they thought they had actually had an easy fix.

• Start with the situation as it is now.
• Next, add a ‘but’ — this could be a small hiccup that stops things from being as good as they could be. For example, our chocolate pudding company is doing really well. But we could be doing better if we changed supplier.
• Talk about the opportunity, with as many facts and stats as possible to make it feel achievable and real.
• Add a conclusion.
• Explain why the product or service meets the challenges raised. Add more stats and facts to support your point.

Storyboarding your presentation outline

Now you’ve worked out your structure, it’s time to start building your presentation. Storyboarding is the best way to do this. In the same way that directors use storyboards to map out their films scene-by-scene, you’re going to use it to map out your presentation slide-by-slide.

(Don’t worry, you can do stick people and squiggles if drawing isn’t your strong point.) Image Source

The trick here is to avoid adding too much detail too quckly. Ideally, have one or two sentences on each slide summarizing what each one will address. Stick to one main point per slide and no more than 3 subpoints.

You can do this with pen and paper, but since you’ll likely end up going digital eventually, you might as well start there. It looks far neater, and it means that if you need to change something, it’s as simple as deleting or editing a cell or slide rather than starting over.

If you don’t want to start from scratch, a business presentation template is a great place to start. You can storyboard directly on the template, and then flesh out each of the slides in more detail once you’re ready.

Once you’ve got your storyboard mostly ready, all that’s left is to fill in the details! And of course: make it look great.

Formatting your presentation

Proper formatting is crucial to ensuring your presentation is visually appealing and easy to follow. Effective formatting helps to highlight key points, maintain audience engagement, and enhance overall comprehension. Here are some guidelines and best practices for formatting your presentation:

Choose a consistent theme

• Use a professional and clean template that aligns with your topic and brand.
• Ensure the template is consistent throughout the presentation to maintain a cohesive look.
• Choose a color scheme that is visually appealing and easy on the eyes.
• Stick to 2-3 primary colors to avoid visual clutter.

Organize your slides

• Include a title slide with the presentation topic, your name, and date.
• Add a relevant image or graphic to set the tone.
• Provide an agenda or outline slide to give the audience an overview of what to expect.
• Use section divider slides to clearly separate different parts of your presentation.
• Include a brief title for each section.

Keep text clear and concise

• Use easy-to-read fonts such as Arial, Helvetica, or Calibri.
• Avoid overly decorative fonts that can be hard to read.
• Ensure the font size is large enough to be readable from a distance.
• Titles should be at least 24-30 points, and body text should be 18-24 points.
• Use bullet points to break down information into digestible chunks.
• Keep each bullet point concise, ideally one line each.

Visual elements

• Include high-quality images, charts, and infographics to illustrate key points.
• Ensure visuals are relevant and add value to the content.
• Maintain consistency in the style and size of images and graphics.
• Align visuals properly to avoid a cluttered appearance.
• Use white space effectively to prevent slides from looking overcrowded.
• White space helps to highlight key elements and improves readability.

Multimedia and animation

• Embed short videos to demonstrate concepts or provide visual examples.
• Ensure videos are of high quality and relevant to the content.
• Use animations sparingly to emphasize important points without distracting the audience.
• Stick to simple transitions and avoid overly complex animations.

Data presentation

• Use charts and graphs to present data clearly and concisely.
• Label axes and include legends for clarity.
• Avoid overwhelming the audience with too much data.
• Highlight key data points and trends.

Final touches

• Review the presentation for spelling and grammatical errors.
• Ensure all information is accurate and up-to-date.
• Rehearse your presentation multiple times to ensure smooth delivery.
• Check the flow of slides and the timing of animations and transitions.

By following these formatting guidelines, you can create a presentation that is not only visually appealing but also effective in communicating your message. Proper formatting helps to keep the audience engaged and ensures that your key points are clearly conveyed.

Presentation tools

For those looking for an intuitive and efficient way to create professional presentations, consider using Cacoo , our online diagramming tool. Cacoo allows you to collaborate in real time, offering a variety of templates and design tools that make planning, designing, and presenting a breeze. Whether you’re working solo or with a team, Cacoo helps you streamline the presentation creation process, ensuring that your final product is polished and impactful.

Ready to take your presentations to the next level? Try Cacoo for free today and experience the difference it can make in your workflow.

This post was originally published on April 07, 2021, and updated most recently on May 24, 2024.

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