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How to Write School Mission and Vision Statements
Cultivating a sense of shared educational values, goals, and ideals for a school is one of the primary ways that leaders can inspire positive outcomes in their institutions. In fact, research shows that a positive school culture—defined as the collective values and beliefs of a school’s staff—can:
- Increase attendance rates and academic achievement
- Elevate school morale significantly
- Improve staff wellbeing
- Reduce aggressive behavior in students
- Lessen teacher turnover
One way that educational leaders can establish and encourage a positive culture that benefits everyone on campus is by creating well-written school mission and vision statements. Such statements set the tone for staff and students alike, making the purpose of the school clear and inspiring everyone to join together in realizing it. Learning how to write school mission and vision statements is an important step for educators who want to lead their institutions to succeed.
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Why School Mission and Vision Statements Matter
Mission and vision statements help to set the course for a school. These statements communicate core educational values, speak to the culture of the institution, and provide faculty, staff, students, and community members with ideals to reach for in participation with the school.
In addition to communicating what is important to a school, mission and vision statements can also be useful for creating unity on campus. A clear mission and vision statement communicate to everyone involved at the school what they are collectively aspiring to attain. When individuals share a purpose, they may be more likely to trust one another, engage in collaboration, and have a positive experience in the school setting.
When it comes to teachers, in particular, mission and vision statements can be effective in a few ways. First, being aligned on a mission and vision can help prospective candidates and hirers determine if a teacher is a good fit for the school. Additionally, teachers—who are often overwhelmed and overworked—can look to their school’s mission or vision statement for guidance in prioritizing their tasks and setting their focus when many things call for their attention at once. Finally, teachers can benefit from strong school mission and vision statements when it comes to their relationships with fellow teachers as well as with students, as the common language and purpose of the statements provide common ground for those relationships.
Students may experience several key benefits of school mission and vision statements, too. The Values Education Good Practice Schools Project found that well-written vision statements can improve student-teacher relationships. The project also discovered that students in schools with good vision statements that truly impacted the day-to-day culture of the school enjoyed more calm and focused class activities. Lastly, students were more empowered to develop self-regulation and self-management skills in schools with strong vision statements.
What Are the Differences between Mission and Vision?
While school mission and vision statements have some overlap, there are a few key distinctions between the two.
The primary difference between a mission statement and a vision statement is that a mission statement describes the school’s current and/or founding identity and the key values that characterize the school as it is in the present. A vision statement, on the other hand, looks forward to the future. Oftentimes, a mission statement will begin with a phrase like “[School name] is…” while a vision statement might begin with “[School name] will be known for…”
In other words, a mission statement is largely a definition of the school, answering questions like:
- What is important to this school?
- How does this school seek to reach its objectives?
- What are the fundamental traits, cultural influences, or beliefs of this school?
A vision statement, on the other hand, answers questions such ask:
- What does this school aspire to accomplish in the years to come?
- What does the school want to become known for doing?
- How would this school define future success?
While school mission and vision statements will likely arise from the same core values, they serve two different purposes. The mission statement speaks to the school’s operations in the present. The vision statement speaks to the school’s hopes and intentions for the future.
Who Should Be Involved in Writing and Approving School Mission and Vision Statements? What Is the Process Like?
Experts agree that gathering insight from a diverse population can help create the best school mission and vision statements. By including various groups of people connected to the school—including teachers, students, administration, parents, and community members—education leaders can ensure that they are gathering as comprehensive of a perspective as possible. While it’s important to hear from a variety of people, education leaders should take care not to grow the group too large, as it could become difficult to find consensus or be productive.
Once a group has been established, discussion can begin. Educational values are a good place to start. Through data, anecdotes, and personal perspectives, group members can share their perceptions of the school’s current values or the values that should be prioritized. Identifying strengths and opportunities for growth can be insightful as well.
From there, the group members can discuss what their hopes are for the future of the school. What outcomes might the school’s educational values help produce? What does the school want to be known for in 5, 10, or 20 years? What are the school’s current priorities, and how might they be reordered for greater success?
Once a group has gathered, identified the school’s values, and discussed hopes for the future, then it is time to write the first draft.
How to Write a Mission Statement
At this point in the process, it is likely that there could be several pages of notes filled with ideas, values, and hopes for the future that the group has produced. This is exactly what is needed in order to write a mission statement, but condensing the content into a succinct sentence or paragraph may feel daunting.
Reading the mission statements of other schools and organizations may be helpful at this stage. Consider, for example, the Marymount University mission statement:
Marymount is a comprehensive Catholic university, guided by the traditions of the Religious of the Sacred Heart of Mary, that emphasizes intellectual curiosity, service to others, and a global perspective. A Marymount education is grounded in the liberal arts, promotes career preparation, and provides opportunities for personal and professional growth. A student‐centered learning community that values diversity and focuses on the education of the whole person, Marymount guides the intellectual, ethical, and spiritual development of each individual.
Notice that this mission statement fulfills several key objectives:
- Communicates a value system (Catholic)
- Sets priorities (intellectual curiosity, service, global perspective)
- Establishes an educational framework (liberal arts)
- Describes the community (student-centered, diverse, holistic)
At the elementary school level, a mission statement may read something like:
Our school fosters a love of lifelong learning by guiding each student to build foundational academic skills that will contribute to their ongoing success and by encouraging creative collaboration in an inclusive environment.
This statement makes clear that the school values the love of learning, basic skill development, and cultivating a positive community.
How to Write a Vision Statement
School vision statements should align with the values communicated in school mission statements, but they need to communicate forward thinking as well. The Marymount University vision statement reads:
Marymount, a leading Catholic university, will be nationally recognized for innovation and commitment to student success, alumni achievement, and faculty and staff excellence.
This statement:
- Succinctly describes the school (a leading Catholic university)
- Sets the scope for success (national)
- Establishes goals to attain (recognition in student success, alumni achievement, faculty and staff excellence)
A high school vision statement may read something like:
Our school will develop critical thinkers who model an inclusive spirit and graduate prepared for success in a profession or higher education.
This statement communicates that critical thinking and inclusivity are prioritized educational values at the school and that employability and admission to college are the standards for success.
Lead in Education with Vision and Values
Do you want to develop a school mission statement that clearly communicates the educational values of the institution you lead? Are you interested in setting academic standards, establishing a campus culture, and doing the work to produce positive future outcomes as an education leader? If so, the Marymount University Online Doctorate in Education program can help you reach your professional goals.
Created for working professionals, Marymount’s flexible online Ed.D. allows students to personalize their coursework according to their vocational goals. Students in the program cite many personal benefits , including building relationships with fellow students and faculty members, honing their project completion skills, and improving their research abilities.
Student Alexander Gagnet says, “What I love best about the program is the care and attention the faculty put into the success of all the students. You really feel wanted and appreciated for your hard work and effort.”
Students also appreciate the way that the program allows them to meet their personal and professional obligations while in school.
“Not to be ignored is the fact that the online program allows you to be who you are AND be a student,” explains Marie Gemelli-Carroll . “It is a key benefit to be able to do classwork on your own time as long as you meet the assigned deadlines.”
Are you ready to further your career by earning a doctorate in education? Marymount University’s online Ed.D. features a practical curriculum and is a top program choice that will prepare you to lead positive change in education. Click here to connect with an enrollment advisor .
Assessing Your School’s Mission and Vision
When a school’s mission and vision statements are not aligned with daily instructional practices, figuring out why should be a priority.
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It’s no secret that when a principal takes a long look at the myriad of things and tasks to check off daily, weekly, and monthly, there are competing priorities that vie for their attention. In my experience as a school leader and mentor, one task that often gets overlooked is thoroughly examining the school’s mission and vision statements. In my mentoring, I often listen to what frustrates leaders, and one of the first questions I ask is about the school’s mission and vision. How many words on this document truly reflect the students’ lived experiences, and how many practices are the actual products that educators deliver to students?
Many administrators don’t put a lot of stock or thought into the mission; in some cases, they inherited these documents and never sought to review them.
Missions and visions should not be a collection of the most relevant educational terms of the day; if those words are not actualized through the pointed and intentional actions of the staff and monitored for impact by the school leader, then the words on those documents are no more valuable than “smart graffiti” on the walls of your school. Nice to look at, but ultimately insignificant to the operations and culture of the school.
Smart graffiti embodies what usually serves as a land mine for school leaders. The term reflects a lack of clarity for staff. Someone said that you should do these things and have them, so you do without knowing the “why” behind them.
When new school leaders start work, often what is already “in place” does not seem as urgent as what needs to be done. I once was in the chair responsible for changing around a place where “teaching and learning” was the edict, but in actuality, it was not the priority.
When my year-one principal coach suggested I work on mission and vision first, I was thinking about the behavior, the instruction, and the parents. However, my coach was exactly right; the mission is what should be upheld in a productive learning organization. That is where I, as a mentor, begin all of my work with new principals. Without a coherent and understood direction via the mission, there will be misdirection at best and at worst, chaos.
5 Steps to Improve Smart Graffiti Mission Statements
1. Conduct a thorough audit of the action words: The creators often have well-meaning lofty goals in crafting a mission and pack on the most ambitious educational jargon. In the reality of day-to-day instruction, there may not be any evidence that these goals or practices are happening.
A leader and their team of teachers and students can sift through each line and identify the highest-leverage practices and objectives in their documents. From this, a list of “look-fors” should allow a team to examine the school’s practices to determine what transpires daily for teachers and students.
2. Set up a diverse team of stakeholders: Have the team conduct a no-nonsense analysis of whether what the mission said it would do for students is true. This approach is needed because often, as educators, we rely upon context to blanket and shield our ego and passion from the stark reality that things are not what we said they were. In my practice, I often lead with a yes-or-no approach to what I see. The data collected from a walk-through will provide an honest look at the experiences of students and teachers formed via instruction and practices in the building.
3. Destroy and rebuild: As your team sits down to sift through the data collected, if the words in the document do not match the experiences, decide which areas are worth strengthening, adjusting, or removing as a team. Examining and adjusting is another important step because honesty will strengthen the relationship between the leadership, staff, and students if they are included in this process. The results should be shared with the entire school community.
4. Get everyone involved in finding solutions: This share-out time is a major opportunity for collective action and shared responsibility where honesty about what transpires can galvanize or fracture relations with your staff.
Galvanization can transpire if the school community reflects honestly on your operations and how they adhere to the words in the mission and vision. Conversely, fracture can occur if blame is levied solely on the teaching staff as to “why” the words do not match the lived experience. It will need skill and a leader to be the person who takes responsibility for not helping to adequately set the conditions for learning.
5. Set the conditions for change: By this stage, you have shared, pinpointed, and strategized. Now, you have to support the creation of a new doctrine for how students learn best under your leadership through being laser-focused on clarity, expectations, and, most important, how the capacity of every stakeholder will be built to bring these new expectations to life. Nothing amazing happens in a school by accident; leaders must develop and support these expectations. Simply placing some smart graffiti on the walls that tells teachers what they should be doing in service of children and walking away is not leadership; it’s a recipe for confusion.
I ask principals all the time, who is your ideal student? If students go through their full life cycle in your ideal learning environment, who would they be as learners and citizens? What would they be able to produce? What would they be prepared to do upon graduation and afterward? That is your vision; the mission is how they will arrive there. For you as a newer principal, it’s imperative that before you start to “fix” what you believe is holding your school back, you ensure that what the school says is its mission is, in fact, what it produces.
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