How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

start up resume cover letter

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

  • Contact Information
  • Opening Paragraph
  • Body Paragraphs
  • Closing Paragraph
  • Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

  • Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
  • Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

start up resume cover letter

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

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Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Kaja Jurčišinová — Staff Writer

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

  • introduce yourself in detail
  • explain why the job is exciting for you
  • show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

cover letter opening sample

Account Executive Cover Letter Intro Sample

cover letter opening sample

Sales Associate at LUSH Cover Letter Intro Example

Cover letter opening sample

Siemens SCADA Engineer Cover Letter Intro Template

Cover letter opening sample

Warner Bros. Public Relations Intern Cover Letter Example

Cover letter opening sample WB

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

what to include in your cover letter opening

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

  • contact information both for you and the company
  • headline (optional)
  • personalized greeting

To know where to put this information, just scroll down.

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This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

  • phone number

Optionally, you can also include:

  • your professional title
  • date of birth
  • current date
  • personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

how to address a cover letter

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume  with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

  • How to address a cover letter to a recruiter or hiring manager:  The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
  • How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
  • How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

  • Uses a personalized greeting
  • Says who you are
  • Shows you’re passionate about the job or the company
  • Highlights your top (and relevant) accomplishments and skills
  • Mentions a mutual contact
  • Reflects the company’s tone of voice
  • Is tailored to a specific position and company’s needs
  • Uses keywords from the job description
  • Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová — Staff Writer

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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How to Start a Cover Letter - 4 Tips for the Perfect Opening

Background Image

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter! 

  • What should your cover letter opening contain
  • What to include in your contact information
  • How to start a cover letter greeting
  • How to write an attention-grabbing opening paragraph
  • 6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

  • The header with contact information. Includes your & the recipient’s contact information.
  • The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
  • An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters . 

What to Include in Your Contact Information 

As we mentioned, the first thing to add to your cover letter opening is your contact information. 

The header’s essential information include the following: 

  • Full name and professional title (if applicable)
  • Phone number
  • Email (a professional email, that is)

In some cases, you can also add the following: 

  • Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
  • Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

  • Manager’s name
  • Manager’s job title
  • Company’s name
  • Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

how to start a cover letter

And just like the essential DOs, there are also some things you should NOT include in your cover letter header: 

  • Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ). 

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter. 

The first thing this includes is addressing the cover letter to the hiring manager. 

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly. 

Now, there are a few ways you can do that. 

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn. 

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer. 

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!). 

linkedin-search-example

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager: 

  • Dear [Department] Hiring Manager,
  • Dear Hiring Manager, 
  • Dear [Department] Team,
  • Dear Director of [Department],
  • Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter . 

job search masterclass novoresume

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph. 

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph! 

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position. 

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position. 

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.  

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm. 

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do. 

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that. 

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter. 

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X. 

Tip #3. Prove You Have Researched The Company 

A generic cover letter will not give you many points in the eyes of your potential employers. 

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick. 

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit. 

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you. 

To make sure your achievements stand out, though, do this:

  • Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
  • Show how your past achievement is relevant or can add value to your current position. 

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization. 

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives. 

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here. 

Tip #6. Be Direct  

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job. 

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job. 

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position. 

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

matching resume and cover letter

Key Takeaways 

And that’s a wrap! 

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

  • Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
  • Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
  • You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
  • The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

Related Readings 

  • How to Write a Cover Letter in 2024
  • Cover Letter Tips 
  • Cover Letter Mistakes
  • Do I Need a Cover Letter?

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How to Start a Cover Letter That Grabs Attention

11 min read · Updated on August 03, 2021

Lisa Tynan

Get your cover letter off to a strong start by addressing it appropriately, greeting your reader, and writing a memorable opening sentence.

In this age of digital job postings and applicant tracking systems, many believe that a cover letter is no longer expected or necessary--but thinking this can put your job application at risk. It's imperative to know how to write a cover letter , and how to do it well.

While there are many mixed messages out there about cover letters, one that's well-written can still put you ahead of other job candidates and sometimes be the deciding factor that gets you hired in that it gives the hiring person a good first impression of you. 

In fact, unless the job posting specifically states that no cover letter is required (in which case the posting instructions take precedence), you should always plan to include a cover letter with your application.

What is a well-written cover letter ? One that grabs attention right from the start with the correct company name and address, the proper greeting, and a memorable opening sentence.  

Addressing a cover letter (including an email)

Always place the company's name and address just before the greeting. If at all possible, find and include the name of the recruiter or hiring manager. (More on this coming up.) 

Use the same heading, font type, and font size as your resume to create a feeling of organization and flow. 

As for your name and contact information, there are several acceptable options. Remember that your name is the thing that immediately grabs attention, so make sure it's there along with the contact details. 

Add only your name, phone number, and email address just above the company information as shown below. This gives a recruiter two ways to contact you at a glance. Leave a space between the end of your information and the start of the section with the company's details. 

Here is an example of the layout:

[Your Name]

[Contact Phone Number]

[Email Address]

[Name of Recruiter/Hiring Manager]

[Street Address]

[City, State ZIP]

Dear [Name],

Or you can choose to add more information if you like.

Use your name, full address, phone number, and email address in this same space at the top.

[Your Street Address]

[Your Contact Phone Number]

[Your Email Address]

Use either Option 1 or 2 under your signature line at the bottom of the cover letter.

When I was a recruiter, I liked having all the candidate's information all  in the same place rather than broken up between the top and bottom of the cover letter, so I suggest choosing one or the other. It just makes life easier for the person (or system) reviewing your cover letter. 

This information would generally be on a separate cover letter attached to an email. In this case, keep your email brief, and simply use a closing (Sincerely) with your first and last name at the end of the email.

However, if the email is actually the cover letter then choose one of the options above and use it in the actual email.

The correct cover letter greeting

Believe it or not, this can be what ends your job prospects with that particular organization. People take pride in their names and in their gender status. Depending on the hiring person, they could feel insulted if you get it wrong, especially because you might have found this information with a little research or didn't opt for something gender neutral.

Use the hiring manager's name

You can find the hiring person's name in any number of places. Here's an excerpt from another TopResume cover letter article with more detailed information.

If you're not given the name of the hiring manager, here are some effective ways to discover their name by using:

The job description: Check this document for the hiring manager's name. While it's not generally listed, you never know. If it's not obvious, there's also a trick to quickly discover an email in the job description that might contain the name; while in the document, press Ctrl +F or run Command + F and search for the @ symbol.

An email address: If you discover an email address, it may not have a full name but rather a first initial and last name or just a first name like [email protected] or [email protected]. A Google search combining the person's name as shown in the email and the company name might find you the person's full name.

 A LinkedIn post: A name connected to the LinkedIn job posting is probably that of the hiring professional who posted it, so use that name in your greeting.

The supervisor's title: It's more likely that a job description will list who the new hire will report to — such as the director of accounting — without listing a name. In this case, there are several search options:

Search the company's website for listings of staff members by title.

Run an advanced LinkedIn or Google search for all directors of accounting at that specific company.

Check with your network for someone who might know the person's name or search the appropriate professional networking sites.

Contact the company by phone or email. Tell them you're applying for [job title] and want to address your cover letter to the right person.

Use job titles/department names if necessary

When asked about how to address a cover letter effectively , one of our TopResume Writers states, “ As a general rule, I always stay away from anything approaching 'To Whom it May Concern' (this may be obvious).”

Next, unless you are absolutely sure of the person's gender or gender preference, don't use “Mr.” or “Ms.” in your greeting. I also advise against using “Mrs.” at any time, since you generally can't discern a woman's marital status. 

You can also use the person's job title if you have it along with their last name: 

Hello Director Smith

Greetings Vice President Jones

Hi Accounting Manager Johnson

If you only have the person's job title or their general department from the job description, consider these options:

Dear Head of Design

Hello IT Department

To Company ABC Recruiter/Hiring Professional

Hello Marketing Hiring Team

Greetings Customer Support Hiring Group

Professional titles such as “Professor” or “Dr.” are definitely acceptable as a cover letter salutation and should be used with last names as a sign of respect. Be on the lookout for these and other titles to include.

If after all this you still don't have a name, job title, or department name, simply use Dear Hiring Manager.

Stay Professional

There's another less-common scenario worth mentioning: You already know and are on a first-name basis with the hiring manager. In this situation, I recommend staying with a formal greeting using the person's last name. 

You never know who else is going to see your cover letter, and accusations of potential favoritism (even if false) will hurt both you and the hiring manager. Always be professional in the hiring process.

Never Leave It Blank

All these greeting options may seem awkward, but they are much better than using the wrong name or gender in your greeting, or worse: adding no greeting at all. 

There's no reason to leave the greeting blank when there are so many options that can be used effectively in how you write your cover letter. Including a greeting, even a general one, will impress any hiring professional and greatly improve your chances of moving along in the hiring process.

Punctuate properly

In truth, it doesn't really matter what punctuation you use in your cover letter greeting. Generally a comma or a colon are equally acceptable after the person's name. However, don't include a comma between the words of greeting ( Dear/Hello/Greetings ) and the person's name and/or title.

This is correct for both a separate cover letter and an email as a cover letter.

Check (and check again) before you hit “send”

As a job applicant, it's generally fine to re-use the same cover letter for similar or even non-similar positions. However, you must make it a habit to review each cover letter thoroughly before you submit it.

Double and triple check that you've used the correct hiring manager name/company in both the address area and the greeting. The minute a recruiter/hiring manager sees a different name and company than their own, the cover letter--along with your resume and hopes for that job--will be thrown in the trash.

Next, be sure the position title matches the company. You might get by with this mistake, but a good recruiter will catch it and potentially toss your application.

Finally, review the body of the letter to know that you've included the right set of experience and skills for that job. The section below offers more details on this.

Crafting a great opening sentence

Your cover letter opening sentence should make it obvious to the reader that you're applying for that company's specific position. 

This means you should include the job title in your first line. “Always include the position you are applying for,” says TopResume writer Brandon C. “Customize this sentence to make the rest of the cover letter feel custom as well - even if there is nothing else that you change as you use it for different applications.” 

If the positions you're after are very similar, there's really no need to change other parts of the letter except the hiring manager name and position title--but it's always in your best interests to make sure.

When cover letter changes matter

Start by reviewing all your job descriptions against each other, looking closely and the skill requirements. If it appears that each job is looking for pretty much the same skills and experience, you can use the one cover letter for each of those applications (remembering to change the specifics mentioned above).

However, if you spot any major difference in what's required for each role you will want to change each cover letter to point out that you possess those specific skills and qualifications. If a company wants product development experience and you don't show them that or show completely unrelated skills from a generic cover letter, you likely won't get the job.

Also, check the education requirements for each role, and adjust that accordingly on your cover letter.

Once you have a basic cover letter, it only takes a few minutes to review and change any parts that show you to be a well-qualified candidate for the job.

Good opening sentence examples 

Here are some additional examples of strong cover letter opening sentences from TopResume writers.

I like to begin by introducing the customer as who they are as a professional, including their line of work and a few adjectives. For example: "As an executive product development professional with a passion for transforming new concepts into finalized, breakthrough products and solutions, I am an ideal candidate for your (Job Title) opening."

If someone is a recent grad or new to the workforce, I tend to highlight their recent degree, a few transferable skills, and/or their passion for whatever industry they're trying to tap into.

Niki Beaulieu, Senior Resume Writer

I would always recommend something along the lines of, "As a dedicated and established leader in (career field) with a passion for driving (specialty) operations, I eagerly submit the attached resume in hopes of joining your organization as a valuable member of your (specified field) team."

This is of course just one example, and this particular opening could be broken up in a multitude of ways as well.

Brandon C., TopResume Writer

There are a variety of ways to create your opening sentence, but as the above examples show you should include whatever specifics make sense and will get you noticed, including:

Your current or desired career field

Specific skills applicable to the job

Related work experience

Related education

On-going career goals

And it bears repeating: Always include the correct position title, company name, and greeting.

One final note: Since this article focuses on starting a cover letter, you might want to check out some good sources on how to effectively complete the cover letter , including additional paragraphs and the best way to close your letter. You might also want to review another great article on how to avoid cover letter mistakes .

To sum up, hiring managers do read cover letters , so always plan to include one with your application. It will help you stand out from the crowd and improve your chances of getting hired.

Is your cover letter is cutting it?  Our resume writers don't just help you with your resume . 

Recommended Reading:

What You Should Include in a Cover Letter For a Job  

Ask Amanda: How Do I Write a Great Cover Letter?

  • How to Address a Cover Letter to Recruiter or Hiring Manager

Related Articles:

100 + Keywords, Verbs, and Action Words for Your Resume

How to Write a Short Bio? (With Examples)

ISTP Personality Type: Understanding Traits, Strengths, and Career Paths

See how your resume stacks up.

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How to Write a Cover Letter: Your Full Guide (With Tips and Examples)

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It’s a familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples , do some chores, watch that cursor blink a few more times, and finally Google something like “how to write a cover letter”—which hopefully brought you here. But you still might be thinking, does anyone really read cover letters? Why do they even exist?

First: Yes, we can assure you that cover letters do, in fact, get read. To some hiring managers, they’re the most important part of your job application. And regardless, you don’t want to miss the opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all the other candidates.

To ensure your letter is in amazing shape (and crafting it is as painless as possible), we’ve got easy-to-follow steps plus examples, a few bonus tips, and answers to frequently asked questions.

Get that cover letter out there! Browse open jobs on The Muse and find your dream job »

What is a cover letter and why is it important?

A cover letter is a brief (one page or less) note that you write to a hiring manager or recruiter to go along with your resume and other application materials.

Done well, a cover letter gives you the chance to speak directly to how your skills and experience line up with the specific job you’re pursuing. It also affords you an opportunity to hint to the reviewer that you’re likable, original, and likely to be a great addition to the team.

Instead of using cover letters to their strategic advantage, most job applicants blabber on and on about what they want, toss out bland, cliché-filled paragraphs that essentially just regurgitate their resume, or go off on some strange tangent in an effort to be unique. Given this reality, imagine the leg up you’ll have once you learn how to do cover letters right.

How long should a cover letter be?

An ideal cover letter typically ranges from a half page to one full page. Aim to structure it into four paragraphs, totaling around 250 to 400 words, unless the job posting states otherwise. Some employers may have specific guidelines like word or character limits, writing prompt, or questions to address. In such cases, be sure to follow these instructions from the job posting.

How to write a cover letter hiring managers will love

Now that you’re sold on how important cover letters are, here are eight steps to writing one that screams, “I’m a great hire!”

Step 1: Write a fresh cover letter for each job (but yes, you can use a template)

Sure, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly excited about the specific position and organization—which means creating a custom letter for each position.

While it’s OK to recycle a few strong sentences and phrases from one cover letter to the next, don’t even think about sending out a 100% generic letter. “Dear Hiring Manager, I am excited to apply to the open position at your company” is an immediate signal to recruiters and hiring managers that you’re mass-applying to every job listing that pops up on LinkedIn.

At the same time, there’s nothing that says you can’t get a little help: Try out one of our free cover letter templates to make the process a bit easier.

Step 2: Add your contact info

At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you’d like. Some contact info you might include (and the order to include it in):

  • Your pronouns (optional)
  • Your location (optional)
  • Your email address
  • Your phone number (optional)
  • Your Linkedin, portfolio, or personal website URL (optional)

Note that only name and email are mandatory, and you don’t need to put a full address on a cover letter or resume anymore. A city and state (or metro area) are more than enough. So your header might look like this:

Inigo Montoya he/him Florin Metropolitan Area [email protected] 555-999-2222

If the job posting tells you to submit your cover letter in the body of an email, you can add your contact info at the end, after your name (and if you’d like to forgo the email address here, you can—they have it already). So your sign off could look like this:

Violet Baudelaire she/her [email protected] 123-123-1234

https://www.linkedin.com/in/violet-baudelaire/

Step 3: Address your cover letter to the hiring manager—preferably by name

The most traditional way to address a cover letter is to use the person’s first and last name, including “Mr.” or “Ms.” (for example, “Dear Ms. Jane Smith” or just “Dear Ms. Smith”). But to avoid accidentally using the wrong title—or worse, inadvertently misgendering someone—first and last name also work just fine.

If “Dear” feels a bit too stiff, try “Hello.” But never use generic salutations like “ To Whom it May Concern ” or “Dear Sir or Madam.”

For more help, read these rules for addressing your cover letter and a few tips for how to find the hiring manager .

Step 4: Craft an opening paragraph that’ll hook your reader

Your opening sets the stage for the whole cover letter. So you want it to be memorable, friendly, conversational, and hyper-relevant to the job you’re pursuing.

No need to lead with your name—the hiring manager can see it already. But it’s good to mention the job you’re applying for (they may be combing through candidates for half a dozen different jobs).

You could go with something simple like, “I am excited to apply for [job] with [Company].” But consider introducing yourself with a snappy first paragraph that highlights your excitement about the company you’re applying to, your passion for the work you do, and/or your past accomplishments.

This is a prime spot to include the “why” for your application. Make it very clear why you want this job at this company. Are you a longtime user of their products? Do you have experience solving a problem they’re working on? Do you love their brand voice or approach to product development? Do your research on the company (and check out their Muse profile if they have one) to find out.

Read this next: 30 Genius Cover Letter Openers Recruiters Will LOVE

Step 5: Convey why you’d be a great hire for this job

A common cover letter mistake is only talking about how great the position would be for you. Frankly, hiring managers are aware of that—what they really want to know is what you’re going to bring to the position and company.

So once you’ve got the opening under wraps, you should pull out a few key ideas that will make up the backbone of your cover letter. They should show that you understand what the organization is looking for and spell out how your background lines up with the position.

Study the job description for hints . What problems is the company looking to solve with this hire? What skills or experiences are mentioned high up, or more than once? These will likely be the most important qualifications.

If you tend to have a hard time singing your own praises and can’t nail down your strengths , here’s a quick trick: What would your favorite boss, your best friend, or your mentor say about you? How would they sing your praises? Use the answers to inform how you write about yourself. You can even weave in feedback you’ve received to strengthen your case (occasionally, don’t overuse this!). For example:

“When I oversaw our last office move, my color-coded spreadsheets covering every minute detail of the logistics were legendary; my manager said I was so organized, she’d trust me to plan an expedition to Mars.”

Step 6: Back up your qualifications with examples and numbers

Look at your list of qualifications from the previous step, and think of examples from your past that prove you have them. Go beyond your resume. Don’t just regurgitate what the hiring manager can read elsewhere.

Simply put, you want to paint a fuller picture of what experiences and accomplishments make you a great hire and show off what you can sashay through their doors with and deliver once you land the job.

For example, what tells a hiring manager more about your ability to win back former clients? This: “I was in charge of identifying and re-engaging former clients.” Or this: “By analyzing past client surveys, NPS scores, and KPIs, as well as simply picking up the phone, I was able to bring both a data-driven approach and a human touch to the task of re-engaging former clients.”

If you're having trouble figuring out how to do this, try asking yourself these questions and finding answers that line up with the qualifications you’ve chosen to focus on:

  • What approach did you take to tackling one of the responsibilities you’ve mentioned on your resume?
  • What details would you include if you were telling someone a (very short!) story about how you accomplished one of your resume bullet points?
  • What about your personality, passion, or work ethic made you especially good at getting the job done?

Come up with your examples, then throw in a few numbers. Hiring managers love to see stats—they show you’ve had a measurable impact on an organization you’ve worked for. Did you bring in more clients than any of your peers? Put together an impressive number of events? Make a process at work 30% more efficient? Work it into your cover letter!

This might help: How to Quantify Your Resume Bullets (When You Don't Work With Numbers)

Step 7: Finish with a strong conclusion

It’s tempting to treat the final lines of your cover letter as a throwaway: “I look forward to hearing from you.” But your closing paragraph is your last chance to emphasize your enthusiasm for the company or how you’d be a great fit for the position. You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.

Try something like this:

“I believe my energy, desire to innovate, and experience as a sales leader will serve OrangePurple Co. very well. I would love to meet to discuss the value I could add as your next West Coast Sales Director. I appreciate your consideration and hope to meet with you soon.”

Then be sure to sign off professionally , with an appropriate closing and your first and last name. (Need help? Here are three cover letter closing lines that make hiring managers grimace, plus some better options .)

Step 8: Reread and revise

We shouldn’t have to tell you to run your cover letter through spell-check, but remember that having your computer scan for typos isn’t the same as editing . Set your letter aside for a day or even just a few hours, and then read through it again with fresh eyes—you’ll probably notice some changes you want to make.

You might even want to ask a friend or family member to give it a look. In addition to asking them if they spot any errors, you should ask them two questions:

  • Does this sell me as the best person for the job?
  • Does it get you excited?

If the answer to either is “no,” or even slight hesitation, go back for another pass.

Cover letter examples

Here are four example cover letters that follow the advice given above. Keep in mind that different situations may require adjustments in your approach. For instance, experienced job seekers can emphasize accomplishments from previous roles, while those with less experience might highlight volunteer work, personal projects, or skills gained through education.

Example #1: Cover letter for a job application

Alia Farhat San Francisco Bay Area [email protected] 444-000-1111

Hello Danny Tanaka,

If I’m being honest, I still haven’t fully gotten over the death of my first Tamagotchi pet when I was six years old. (His name was Tommy, and I’ve gotten far more creative since then, I promise.) When I was older, I discovered NeoPets and I was hooked for years—not just on the site, but on the community that surrounded it. So when I heard about FantasyPets last year, I immediately started following news about your development process, and that’s how I saw your post looking for a marketing strategist. Not only do I have eight years of experience in digital marketing, but as a lifelong gamer with a passion for pet-focused titles who’s spent years in online communities with like-minded people, I also know exactly what kind of messaging resonates with your target audience.

You’re looking for someone to help you craft a social media marketing campaign to go along with your game launch, and I’ve been a part of three launch-day marketing campaigns for mobile and web-based games. In my current role as social media manager at Phun Inc., I proposed a campaign across Twitter, Instagram, and TikTok based on competitor research and analysis of our social campaigns for similar games to go along with the launch of the mobile game FarmWorld. Using my strategy of featuring both kids and adults in ads, we ended up driving over one million impressions and 80k downloads in the first three months.

I’ve always believed that the best way to find the right messaging for a game is to understand the audience and immerse myself in it as much as possible. I spend some of my research time on gaming forums and watching Twitch streams and Let’s Plays to see what really matters to the audience and how they talk about it. Of course, I always back my strategies up with data—I’m even responsible for training new members of the marketing team at Phun Inc. in Google AdWords and data visualization.

I believe that my passion for games exactly like yours, my digital marketing and market research experience, and my flair for turning data into actionable insights will help put FantasyPets on the map. I see so much promise in this game, and as a future player, I want to see its user base grow as much as you do. I appreciate your consideration for the marketing strategist role and hope to speak with you soon.

Alia Farhat

Example #2: Cover letter for an internship

Mariah Johnson

New York, NY [email protected] 555-000-1234

Dear Hiring Manager,

I am excited to submit my application for the software development internship at Big Tech. As a student at New York University majoring in computer science with a keen interest in social studies, I believe I would be a good fit for the role. Big Tech's mission to promote equality and a more sustainable world is deeply inspiring, and I would be thrilled to contribute to this mission.

In a recent hackathon, I demonstrated my ability to lead a team in designing and developing an app that directs members of a small community to nearby electronics recycling centers. My team successfully developed a working prototype and presented it to a panel of industry experts who awarded us second place.

I’ve also been an active volunteer at my local library for over four years. During this time, I organized book donation drives, led book fairs, and conducted reading sessions with children. This experience strengthened my presentation and communication skills and confirmed my motivation stems from supporting a good cause. I would be more than happy to bring my passion and dedication to an organization whose mission resonates with me..

Through these experiences, along with my coursework in software engineering, I am confident I am able to navigate the challenges of the Big Tech internship program. I look forward to the opportunity to speak with you about my qualifications. Thank you for your consideration.

Example #3: Cover letter with no experience

Sarah Bergman

Philadelphia, PA [email protected] 1234-555-6789

Dear Chloe West,

I’m excited to apply for the entry-level copywriting position at Idea Agency. As a recent graduate from State University with a major in mass communications, I’m eager to delve deeper into copywriting for brands, marketing strategies, and their roles in the business world.

Over the past two years, I’ve completed courses in creative writing, copywriting, and essentials of digital marketing. I’ve also been actively involved in extracurricular activities, creating content and promoting student events across multiple online platforms. These experiences expanded my creativity, enhanced my teamwork skills, and strengthened my communication abilities.

As an admirer of your visionary marketing campaigns and Idea Agency’s commitment to sustainability, I’m enthusiastic about the prospect of joining your team. I'm confident that I can contribute to your future projects with inventive thinking and creative energy.

I welcome the opportunity to discuss my qualifications further. Thank you for considering my application.

Best regards,

Example #4: Career change cover letter

Leslie Smith

Chicago, IL [email protected] 111-222-3344

Dear Paul Jones,

Over the past year, I’ve volunteered to represent my company at a local fair and there I discovered how much fun working face to face with clients would be. Everytime I sold a product for The Solar Company, I often wished it was my full-time job. Now, I'm excited to submit my application for the sales coordinator position with Bloom Sales.

After completing a degree in business administration, I decided to put my outgoing personality and strong communication skills to work as a sales specialist at The Solar Company. I’ve sharpened my presentation and critical thinking skills in client meetings and sourced more than $20,000 in new partnerships. This experience has given me an invaluable foundation, and now I’m confident it's the time to move business administration to sales coordination.

I’m comfortable seeking out new business opportunities, making cold calls, and selling potential clients on the advantages of Bloom Sales products. I attend an average of 10 in-person meetings a week, and interacting with a lot of different personalities is what excites me the most. As a detail-oriented, tech-savvy professional, I have advanced knowledge of Excel and data analysis.

I would love to learn more about your sales strategy for the second semester and discuss how my experience in business administration and client-facing sales exposure would help Bloom Sales achieve its goals. Thank you for your consideration.

Extra cover letter examples

  • Pain point cover letter example
  • Recent graduate cover letter example
  • Stay-at-home parent returning to work cover letter example
  • Sales cover letter example
  • Email marketing manager cover letter example
  • No job description or position cover letter example (a.k.a., a letter of intent or interest)
  • Buzzfeed-style cover letter example
  • Creative cover letter example (from the point-of-view of a dog)

Bonus cover letter tips to give you an edge over the competition

As you write your cover letter, here are a few more tips to consider to help you stand out from the stack of applicants:

  • Keep it short and sweet: There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. (Check out these tips for cutting down your cover letter .)
  • Never apologize for your missing experience: When you don’t meet all of the job requirements, it’s tempting to use lines like, “Despite my limited experience as a manager…” or “While I may not have direct experience in marketing…” But why apologize ? Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
  • Strike the right tone: You want to find a balance between being excessively formal in your writing—which can make you come off as stiff or insincere—and being too conversational. Let your personality shine through, for sure, but also keep in mind that a cover letter shouldn’t sound like a text to an old friend.
  • Consider writing in the company’s “voice:” Cover letters are a great way to show that you understand the environment and culture of the company and industry. Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror—especially if writing skills are a core part of the job.
  • Go easy on the enthusiasm: We can’t tell you how many cover letters we’ve seen from people who are “absolutely thrilled for the opportunity” or “very excitedly applying!” Yes, you want to show personality, creativity, and excitement. But downplay the adverbs a bit, and keep the level of enthusiasm for the opportunity genuine and believable.

The bottom line with cover letters is this: They matter, much more than the naysayers will have you believe. If you nail yours, you could easily go from the “maybe” pile straight to “Oh, hell yes.”

Cover letter FAQs (a.k.a., everything else you need to know about cover letters)

  • Are cover letters still necessary?
  • Do I have to write a cover letter if it’s optional?
  • Can I skip the cover letter for a tech job?
  • What does it mean to write a cover letter for a resume?
  • How can I write a simple cover letter in 30 minutes?
  • How can I show personality in my cover letter?
  • What should I name my cover letter file?
  • Is a letter of intent different from a cover letter?
  • Is a letter of interest different from a cover letter?

Regina Borsellino , Jenny Foss , and Amanda Cardoso contributed writing, reporting, and/or advice to this article.

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320+ Free cover letter examples (+expert guides)

320+ Free cover letter examples (+expert guides)

Engineering 8

Education 41, transportation 10, administrative 18, accounting & finance 23, real estate 5, human resource 6, business & management 22, information technology (it) 33, marketing 18, hospitality & catering 19, maintenance & repair 12, production 1, beauty & wellness 6, security & protective services 8, transport & logistics 5, sport & fitness 5, government 2, try our professional resume builder now, cover letter example to copy & paste.

A general cover letter example can serve as a great starting point for your application. If you’re feeling stuck, check out this copyable cover letter sample that you can copy and paste to modify for your own experience. You can also change the cover letter template at any time.

Dear Mr. North,

My experience of managing teams through change has taught me that if you put people first, everything else will fall into place. I led a team through a turbulent 18 months of downsizing at Labsworth, while a blistering period of growth at Pine Inc. provided an entirely different experience. No matter what the trajectory of the company is, there are lessons to be learned. Upon the completion of my MBA last year, I understood that I wanted to pursue a management role with an international dimension. I have never used my native Spanish in a business context and feel that your expansion into South America will allow me to employ my change management skills in a cultural setting that is familiar to me. In a start-up, it is important to employ people with both operational and commercial expertise. I have negotiated contracts worth $9.5m, improved delivery efficiencies by 12%, redesigned warehouse packing flows, overseen staff disputes, and driven profitability to industry-leading levels. In my last year at Pine, I spearheaded three initiatives to improve the net profit from 5.2% to 6.1%. Profits improve when everything is considered. I believe in letting my teams dictate the direction of their development. I have experience working with HR to design training modules, something that is particularly useful in a start-up. I enjoy the creativity and challenge of working out how to get the most out of a diverse set of professionals. 60% of my former team have enjoyed promotions over the past five years.

I cannot wait to find out more about your international expansion plans and hope that I am well-placed to assist.

Lara Fernandez

Our best sample cover letters

Check out our most popular cover letter samples below.

Internship cover letter example 

Use this Internship cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Internship positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Internship cover letter example

Accounting cover letter example 

Use this Accounting cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Accounting positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Accounting cover letter example

Graduate cover letter example

You’re a newly minted college graduate. After years of hard work, you have your diploma in hand and are ready to leap into the workforce. Congratulations! It’s time to get your job applications in order, but it can be a daunting task. Relax! Our graduate cover letter example and writing guide will make it easier to apply for your 2024 dream job.

Graduate cover letter example

Administrative assistant cover letter example

A great administrative assistant cover letter is your key to making a personal connection with the employer and landing a new job. This guide and complete cover letter example will walk you through the steps needed for success.

Administrative Assistant cover letter example

Teacher cover letter example

You know how to introduce yourself on parent-teacher nights, but how best to introduce yourself to the principal when you want a new job? The guide below will show you how to write an A+ teacher cover letter that makes the grade.

Teacher cover letter example

Nursing cover letter example

If you're empathetic, practical, and caring, the world of nursing is calling your name. Here's how to write a nurse cover letter that will turn the hiring manager's head.

Nursing cover letter example

Software engineer cover letter example

Use this Software Engineer cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Software Engineer positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Software Engineer cover letter example

Perfect cover letter structure

The perfect cover letter should have a clear and organized structure to make sure it highlights why you’re the right candidate for the job. Here’s what you should include to impress employers and increase your chances of landing the interview:

  • Header: The cover letter header is the space at the top, or sometimes the side, of your cover letter that contains your name, contact information, and any relevant links. The header serves a vital role in identifying your cover letter and helping to create an attractive presentation.
  • Greeting: The greeting of the cover letter is the way you address the person who will be reading it. We recommend using the hiring manager’s name whenever possible to establish a friendly, yet professional tone.
  • Introduction: The introduction consists of the opening lines of your cover letter that serve to grab the hiring manager’s attention and encourage them to read the rest of your cover letter. The introduction should also include the company name and the role for which you are applying.
  • Body (middle part): The body paragraphs are the middle part of your cover letter that give you the space and flexibility to discuss your accomplishments and key qualifications for the role.
  • Conclusion & sign off: The conclusion is the final sentence of the cover letter that generally includes a call to action. This sentence expresses your enthusiasm for the job and politely encourages the hiring manager to schedule an interview.

You can also view our full guide on how to write a cover letter.

Science Teacher cover letter example

What makes a good cover letter example

A good cover letter example contains a combination of factors that work together to present you as the best possible candidate for the role. Remember that a cover letter sample is a starting point and should always be customized for your specific experience and the job you are applying to. In general, here are a few things to pay attention to that will make your cover letter stand out from the rest:

  • The right template : An attractive cover letter is more likely to be noticed by employers. The best cover letter template is one that combines your own professional personality with the brand and image of the company you’re applying to. Our adaptable cover letter sample can serve as a reference when creating your header.
  • Proper formatting : The right formatting makes your cover letter easier to read, and in turn, keeps the hiring manager interested for longer. Here are a few do’s and don’ts for great cover letter formatting .
  • Keep a balance of white space to text
  • Use paragraph breaks and proper punctuation
  • Create an attractive header at the top of the page
  • Adjust the margins to cram in more text
  • Go overboard with flashy colors unless appropriate in your industry
  • Forget to proofread for spelling and grammar mistakes
  • A customized greeting : Your cover letter greeting should use the hiring manager’s name whenever possible. If you can’t find the name of a specific person, make sure to customize the greeting for the company or team.
  • A professional email address : Your email address should be a combination of your first and last name (with numbers if you have a common name). Unprofessional email addresses are a big mistake.
  • Clear structure : Even though a cover letter is one of the more freeform parts of your application, it should still appear organized. Use the sections of our cover letter example above as a model for your own.
  • Detailed examples : The writing of your cover letter should give concrete examples of your skills, qualifications, and accomplishments. Make sure to use numbers and statistics whenever possible.

Cover letter examples FAQs

What to write in a cover letter.

Your cover letter is an opportunity to expand on the skills and experiences described in your resume. Instead of simply repeating what’s written there, make sure to add new details and examples that are relevant for the role and will encourage the hiring manager to contact you for an interview. 

How do you start a cover letter?

There are plenty of ways to start a cover letter , including with an anecdote, a statement about your skills or passion, or your connection to the company. Check out our adaptable cover letter samples for more ideas to get you started writing your own cover letter.

What are 3 things you should include in a cover letter?

Three things that should always be included in a cover letter are:

  • Your name and contact information
  • The hiring manager’s name
  • The name of the company and the role you for which you’re applying

How long should a cover letter be?

Ideally, a cover letter's length should be between 250-400 words. A shorter cover letter may not be able to capture your skills, while a longer one may become tiresome to read. A cover letter should always fit on one page. See our adaptable cover letter examples for details.

What are common cover letter phrases?

Every cover letter should be unique but a few phrases you may find useful are:

  • I am excited to apply to the role of (Job Title) at (Company Name).
  • I am looking forward to the possibility of an interview.
  • Feel free to contact me by phone or email at (Your Phone Number) or (Email Address).
  • Sincerely, (Your Name)

What words should not be used in a cover letter?

We recommend avoiding “ To Whom It May Concern ” as it sounds impersonal and outdated. You should also avoid any language that sounds cold, arrogant, or entitled. Our cover letter samples can serve as an example of the right tone to use.

What does an employer look for in a cover letter?

Employers use cover letters to gauge whether you’re truly interested in the position and if you’ve understood the requirements. Make sure to consult the job description before writing your cover letter.

What is a simple example of a cover letter?

If you’re looking for a simple example of a cover letter, you’ve come to the right place! Here are some of our favorite simple cover letter samples:

Student cover letter example

Use this Student cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Student positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Student cover letter example

Driver cover letter example

A driver cover letter goes far deeper than the mechanics of the job. Share the personality that makes you great at what you do.

Driver cover letter example

Customer service representative cover letter example

Use this Customer Service Representative cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Customer Service Representative positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Customer Service Representative cover letter example

Free professionally designed templates

How to Write a Cover Letter

Jacob Meade

What’s a Cover Letter?

How to write a cover letter in five steps, additional cover letter writing tips, cover letter examples, text-only cover letter examples, cover letter frequently asked questions.

A great cover letter highlights the most relevant and compelling aspects of your professional achievements, industry expertise, and qualifications. It also needs to convey why you’re drawn to a particular job or hiring organization. See below to learn about this writing approach and how you can write a cover letter that gets you more interviews for your next career opportunity.

A cover letter is a short letter that you send when applying for a job. While a resume shows you’re qualified for a job, it doesn’t allow you to speak to employers directly like a cover letter does. In today’s job search, hiring managers don’t just need to know you’re a great employee – they must see that you’re a great employee for their organization.

That’s why writing a cover letter is useful: It bridges the communication gap between your resume and an interview. In your cover letter’s first paragraph, you can tell a manager specifically why you’re attracted to their job opening or organization. You can also reveal more about your soft skills or communication style and provide context for issues such as employment gaps . Details like these may be crucial to starting a good conversation with a manager or recruiter.

Brainstorm key points

Before starting work on a personalized cover letter, you’ll need:

  • A working draft of your resume
  • A job posting or description you plan on pursuing

Once you have those two items, take 10 minutes to brainstorm and jot down on a blank document or sheet of paper why this job interests you. What does the role or organization share with your background or goals? For instance, maybe it’s an outside sales role in an industry you’re eager to return to. Or maybe the company’s brand or business model appeals to you somehow.

Research the employer. If a job posting gives few details on the hiring company, visit their website for more info. In addition to the home page, look at their “About Us” or “Careers” pages. Also, visit any linked social media pages to see how they present themselves. Are they formal and sophisticated, or down-to-earth and approachable? Figuring out the company’s voice makes it easier to strike the right tone in your cover letter.

When you’re done brainstorming, review your notes: Do any stand out as important or persuasive? Take another 10 minutes to brainstorm and elaborate on them. Repeat this process until you have at least two or three concise sentences that speak to the job opening at hand.

I’m interested in applying for the marketing manager position at Cadence Inc. Your brand’s product set and focus on corporate clients are ideal fits for my skills and experience. As a results-driven professional with deep knowledge of local markets, I can help your team significantly increase its revenue in 2024.

In your cover letter’s first paragraph, show hiring managers you read their job posting and are responding to it directly. It helps distinguish your cover letter from your resume. This also gets you past applicant tracking systems and sets the stage for a good discussion about how you fit the role and the office’s work culture.

This approach takes longer than sending the same generic letter for each application. But it can shorten your overall job search by getting you more interviews for jobs that truly interest you.

To write a great cover letter, you need to structure one effectively. Each section should have a clear goal. From the introduction to your conclusion, your top priority should be focusing on impactful achievements that demonstrate the value you can bring to potential employers. The cover letter needs to tell your story and illustrate your career journey differently from the resume, exploring your nuances as an industry professional.

Your cover letter format should include the following sections:

  • Heading and contact information
  • Hook or introduction
  • Body paragraphs

Below, we’ll walk you through each step of the cover letter writing process:

1. Header and contact information

The header of your cover letter should list all essential contact information, including your name, phone number, email, address, and LinkedIn URL. This allows the hiring manager to easily reach out for more information or to schedule you for an interview. Be sure to also feature your job title as the first item in your header.

Contact Information Example

Savannah Bateman Sales Representative | [email protected] | (678) 901-2345 | Columbus, OH 01234 | LinkedIn

February 11, 2024

Emma Neal Senior Hiring Manager Staples (543) 210-9876 [email protected]

2. Salutation

You must appropriately greet the hiring manager with your cover letter opening. We recommend addressing them by name — Mr. or Ms. [Last Name]. If you’re uncertain of the person’s gender, simply write their first and last name. If you can’t find their name, use a variation of “Dear Hiring Manager.” This shows you’ve researched the company before applying and you’re fully engaged in the job application process. It’s best to avoid salutations such as “Dear Sir/Madam” or “To Whom It May Concern,” as this language feels less direct and personal.

Salutation Examples

Dear Ms. Young,

Dear Mr. Jackson,

Dear Pat Martin,

Dear Sales Hiring Manager,

3. Introduction

Building a powerful introduction is the key to making a strong first impression on the hiring manager. This sets the tone for your cover letter and allows you to immediately send a clear message that you’re the ideal candidate for the position. Highlight your years of experience and convey your interest in the opportunity. But the hook of your cover letter’s first paragraph should come in the form of a stunning career achievement.

Leading with an accomplishment that you can quantify using a powerful number or metric is a great way to maximize the impact of your cover letter opening. Select an achievement relevant to the position you’re targeting, effectively showcasing your industry knowledge and expertise. Not only does this demonstrate your past success, but it also communicates how you can positively impact future employers.

Cover Letter Introduction Example #1

With over 10 years of experience within the energy industry, I’ve managed various multi-million-dollar initiatives to bring green energy solutions to the market for Clean Power Corp. My ability to create strategic partnerships with enterprise customers and C-level executives would create immense value for your company as the new senior vice president of energy.

Cover Letter Introduction Example #2

As you can see from my attached resume, I have an advanced background in human-centered design and visual storytelling. During my time with Ultimate Wedding Planner, I developed the user interface (UI) for the launch of a new mobile application for wedding planning services, which generated over 2 million downloads within one year. My experience in application development will allow me to thrive in the user experience (UX) designer position with your organization.

Cover Letter Introduction Example #3

In my first year as a registered nurse at Temple Hospital, I achieved patient satisfaction ratings of over 93%. As a nursing professional, I’m passionate and dedicated to providing superior care to my patients using evidence-based approaches to treatment. My clinical knowledge will allow me to achieve positive outcomes for patients at your esteemed hospital.

4. Body paragraphs

The body paragraphs serve as the core of your cover letter, allowing you to describe your professional experience in more detail. Start by mentioning specifics about the company’s reputation, mission statement, products, or culture. Describe why this sparks your interest in the opportunity and how you can support the organization’s goals.

Feature a mix of accomplishments that capture the most compelling aspects of your career. In addition to quantifying your achievements, be sure to provide examples of your leadership capabilities and interpersonal skills, as it’s important to show potential employers that you’re the right fit for the team’s culture. Consider adding a bulleted list of career highlights to break up the monotony of the text on the page and maximize the readability of your cover letter.

Cover Letter Body Paragraphs Example #1:

As an executive within the energy space, I identify with West Coast Solar’s mission statement of driving the expansion of renewable energy to combat climate change. My extensive background in providing green energy solutions would aid in this mission based on my career accomplishments:

  • Led strategic initiatives to reduce carbon emissions in energy portfolios for enterprise clients valued at up to $300 million by delivering wind, solar, and nuclear energy solutions
  • Structured energy transactions valued at up to $120 million and coordinated with the CEO and executive team to identify risk factors and negotiate purchases
  • Reduced carbon footprint for enterprise customers by 5% to 15%

Cover Letter Body Paragraphs Example #2:

PeopleSoft’s reputation as a thought leader within the HR software space draws me to apply for the position. My experience as a UX designer for both Employee Software Inc. and LinkedIn has allowed me to cultivate a holistic, human-centered approach that matches the needs of your organization. I can continue to grow your reputation as an industry leader based on the following achievements from my career:

  • Managed a team of over 25 UX designers for Employee Software Inc. and interfaced with stakeholders and C-level executives to recommend large-scale redesigns for the mobile UI
  • Improved the UX for LinkedIn’s website in coordination with a team of web developers and UX designers, which improved user satisfaction by 15%
  • Drove UI development and conducted wireframing for the launch of LinkedIn’s mobile app, which generated 3 million downloads over six months

Cover Letter Body Paragraphs Example #3:

Impossible Foods’ mission to provide ethically sourced, environmentally sustainable meat alternatives strongly aligns with my core values as a brand ambassador within the plant-based food space. I can aid your brand in continuing to improve its market share based on the following achievements from my career:

  • Managed overarching marketing strategy for vegan burgers and hotdog product lines, generating $2.5 million in annual revenue, which included conducting market research on target demographics
  • Improved annual sales for plant-based burger products by $450,000 by improving packaging and visual merchandising to emphasize environmental sustainability
  • Coordinated with media outlets to manage public relations and press releases for new product releases and media coverage of production methods

5. Conclusion

The closing paragraph of your cover letter is your last opportunity to impress the hiring manager. To finish on a strong note, include a call to action (CTA) that invites the hiring manager to schedule an interview or reach out for more information. Reinforce how your industry expertise and career experience can create value for your target company and help their team continue to excel. In the last sentence of your cover letter, thank the reader for their time and consideration, as being courteous also conveys your professionalism.

Cover Letter Closing Paragraph Example #1:

I look forward to telling you more about how my background in renewable energy can help drive the adoption of green energy solutions across your customer base. You can contact me for an interview at your convenience. Thank you for your consideration.

Cover Letter Closing Paragraph Example #2:

I hope to speak with you further regarding how my knowledge of eco-friendly design features aligns with your organization’s mission. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

John Bergsen

Cover Letter Closing Paragraph Example #3:

I would like to schedule an interview to provide more insights into how my HR management experience can help Cigna Health improve recruiting efforts and enhance employee engagement. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

Anthony Gentile

Align your cover letter with the job description

Tailoring your content according to the needs of individual employers is essential for any successful job application. As you review the posting, reflect on how your industry knowledge and background match the company’s needs.

Identify exactly what potential employers are looking for in a candidate and feature specific skill sets that match the job description. Emphasize how your core values are aligned with the organization’s mission statement. Although this additional customization can be time-consuming, your chances of landing the interview are sure to increase drastically.

Quantify your professional achievements

Writing a cover letter that stands out in today’s competitive job market is no easy task. With an overabundance of qualified applicants, you need to push your cover letter toward the top of the pile. Quantifying your achievements is one of the best ways to accomplish this.

Incorporating hard numbers, metrics, and monetary figures fulfills several objectives. First, it establishes a sense of scope for your achievements and helps to paint a much clearer image of your professional experience. Another added benefit is that numbers naturally draw the reader’s eye. In a cover letter with detailed paragraphs, this can help entice the hiring manager to engage with your content more thoroughly.

Feature your leadership and communication skills

Although your industry expertise should always be at the forefront of your cover letter, it’s important not to neglect your interpersonal skills. Companies want to see you can collaborate effectively in diverse, team-based environments. Rather than simply saying you’re a strong leader or communicator, convey these skill sets by featuring tangible examples from your work history.

For instance, if you were managing a team, focus on how you helped develop your team members and put them in a position to succeed. Showcase how you helped to cultivate inclusive and collaborative work cultures to drive employee engagement and retention. These insights are far more compelling than simply mentioning mundane details related to task delegation.

Proofread your cover letter repeatedly

With such a limited window to make a lasting impression on the hiring manager, the last thing you need holding you back is poor grammar or spelling errors. These mistakes are highly distracting for the reader, effectively drawing their attention away from your qualifications. A hastily written cover letter also sends a message to hiring managers that you lack attention to detail, which is key for almost any profession.

Editor Cover Letter Example

Editor Cover Letter Examples

Human Resources Cover Letter Example

Human Resources Cover Letter Examples

Customer Success Manager Cover Letter Example

Customer Success Manager Cover Letter Examples

  • Human Resources
  • Customer Success Manager

Candace Brown  Editor | [email protected] | (123) 456-7890 | Portland, OR 12345 | LinkedIn

January 1, 2024

Allen Jones Hiring Manager Innovate Web Solutions (987) 654-3210 [email protected]

Dear Mr. Jones,

As the senior editor at Portland Web Creators Inc., I oversaw all aspects of copy editing and quality assurance for over 300 web pages across a diverse client base. I identified opportunities to enhance content quality and improve search engine optimization (SEO) performance, resulting in a 30% increase in repeat business. I’m confident my marketing and web page development expertise would be a strong asset for the editor position at your organization.

Innovate Web Solution’s reputation for producing dynamic web content draws me to apply for this position. As a senior editor, I pride myself on my ability to enhance brand messaging for client websites. I believe my experience in editing and content development will continue to grow your prestigious reputation based on the following accomplishments from my career:

  • Led the development, editing, and publishing of web page copy for client accounts valued at up to $130,000 and managed a team of over 20 copywriters, editors, and marketing specialists
  • Performed quality assurance reviews on drafts from the creative team and identified opportunities to refine language, brand messaging, and keyword optimization, which generated increases of 50% to 100% in organic traffic for customer sites
  • Coordinated cross-functionally with graphic designers, web developers, and client stakeholders to ensure alignment with brand identity and customer goals

I would like to schedule an interview to provide more insights into how my editing and SEO experience can help drive success for your clients. Feel free to contact me at your earliest convenience for any additional questions you may have. I appreciate your time and consideration.

Candace Brown

John Smith Human Resource Manager |  [email protected]  | (1654) 739-9183 | 678 Location Rd., San Antonio, TX 78206

February 9, 2024

Julie Jefferson Senior Hiring Officer The People Company (346) 024-7536 [email protected]

Dear Ms. Jefferson,

In my current position, I implemented a new employee retention plan, which resulted in a 50% reduction in the total employee turnover rate within the company. The retention plan included an employee wellness program, additional staff benefits and an internal promotions program. I believe this is a great example of my success and demonstrates that I could be a great asset to The People Company’s team.

With 12 years of experience in Human Resources and a degree in Human Resource Management, I was drawn to The People Company because of the firm’s impressive employee retention rate and reputation for high-performing staff.

If I were to secure a role at The People Company, I assure you I will bring an even greater rate of success to the team. My previous accomplishments include:

  • Improved employee satisfaction by 28% via an incentive program.
  • Increased the speed of paperwork processing time by 30% in one year.
  • Established new application requirements to increase the quality of interviewees.

I would like to set up an interview to discuss further my capabilities, work experience and the benefits I can bring to The People Company team.

P.S. — I’d also like to tell you all about how I was shortlisted for an HR Excellence award!

Selena Ramirez Customer Success Manager | [email protected] | (123) 456-7890 | Miami, FL 12345 | LinkedIn

Rachel Johnson Hiring Manager Advanced Marketing Solutions (987) 654-3210 [email protected]

Dear Ms. Johnson,

At Brand Storytelling Inc., I led the development of the customer success departments and oversaw a team of more than 60 personnel to deliver brand consulting and digital marketing services. By establishing new support models, my team improved client satisfaction scores from 85% to 94% for top accounts. I can achieve similar success for your organization in the customer success manager position.

Advanced Marketing Solutions has a reputation for excellence in its dedication to customer care, which strongly aligns with my professional background. I’m confident I can help your organization continue to enhance its delivery of marketing consulting services based on my career achievements:

  • Built, developed, and managed the customer success department and defined strategies to enhance the client experience for accounts valued at up to $15 million
  • Coordinated with the director of marketing to refine digital marketing services based on brand objectives and market expansion opportunities, resulting in a 94% customer satisfaction rating
  • Led the customer onboarding process, identified opportunities to enhance client engagement, and served as the point of contact for senior management and stakeholders

I would like to schedule an interview to provide more insights into how my expertise in organizational development can help you improve your customer success department. You may contact me via phone or email at your earliest convenience. I appreciate your time and consideration.

Selena Ramirez

Do I really need a cover letter for my job search? -

Yes, in most cases. According to statistics gathered by LinkedIn , over 60% of employers require cover letters from applicants. In addition, over 83% of hiring managers in the study noted that they frequently read cover letters and considered them during the application process. This is also supported by Forbes , who cites a study published by Business and Professional Communication Quarterly. These findings indicated that 56% of employers valued the cover letter as a part of candidate assessment.

What’s the best way to start a cover letter? -

With a clear example of your success in the role you’re after. The concept of “show, don’t tell” absolutely applies to your cover letter’s opening. For instance, don’t just tell the hiring manager you’re a “proactive program manager.” Show you’re proactive by citing a time you exceeded expectations or found a new way to enhance project oversight.

What should my cover letter’s design look like? -

Your resume’s. Carry over all of that document’s basic format settings , like font style, line spacing, and page margins. Also, copy in the exact same contact header.

How long should my cover letter be? -

No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you have extensive background in your target role. Give just enough detail to pique hiring managers’ interest so they look closely at your resume.

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Jacob Meade

Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

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Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Effective Ways to Start a Resume: A Step-by-Step Guide

The beginning of your resume is crucial – it’s the first thing a recruiter sees, so it must concisely and accurately describe your skills, experience, and achievements. Whether you choose a summary or an objective, this professional description has to convince the hiring manager to continue reading your application. This guide teaches you how to start a resume and includes compelling tips and examples.

Types of resume introductions

There are multiple types of resume introductions and they all suit unique situations and job seekers. The four most common resume introductions include:

  • Summary : Describes your career experience and achievements. Best for established professionals who have been in their industry for over two years.
  • Objective : Explains your skills and career goals. This is ideal for recent graduates, junior professionals, or people changing careers.
  • Qualifications summary : Details your most important skills and competencies in a bullet list. Perfect for people switching industries, who need to highlight transferable skills.
  • Profile : Describes your career experience as well as your top skills. This is a combination of a resume summary and a qualifications summary and is useful for a wide range of professional levels.

Resume summaries and objectives are the two most common types of resume introductions. Our resume samples provide realistic examples of both and showcase many different professional levels.

Crafting a compelling resume introduction

A well-written resume introduction concisely communicates who you are and why you’re an excellent fit for their open role. Let’s explore two powerful ways to add depth and clarity to your resume intros, making them more compelling and impactful to each recruiter who reads them.

Tailor it to the job description

Carefully read the job description and make note of specific keywords, including skills, achievements, and even the job titles they use. For example, the same role can be referred to as both Web Developer and Full-stack Developer.

Using these terms in your resume introduction shows your direct relevance and positions you as a candidate with the exact qualifications the company is looking for. Hiring managers often sift through hundreds of resumes to fill one role, and they’ll be happy to see the required skills right in the introduction.

This practice also helps you build an effective ATS resume . The right keywords show applicant tracking systems that your resume is relevant and push them through for review.

Highlight relevant skills and achievements

Choose a handful of powerful skills and accomplishments and mention them right away. You’ll provide a more extensive list in your Work Experience and Skills sections, but your summary or objective is a great opportunity to introduce powerful statements early on.

The most impactful elements are achievements and hard skills, such as Python expertise or completing a successful project, but it’s also important to provide soft skills if they’re vital to the role. For example, emphasizing your patience and emotional intelligence is a good idea for registered nurses.

Expert Tip:

Include eye-catching information in your resume introduction, such as measurable metrics and relevant certificates and licenses. These powerful details clearly convey your qualifications and the impact you have on a company right at the start, encouraging hiring managers to continue reading your resume.

Writing your resume introduction

Now that you know what goes into a strong resume introduction, let’s take a closer look at writing one. 

We recommend all intros be two- to four-sentence long descriptions. This gives you just enough space to discuss your primary skills and spark their interest but it doesn’t go on so long that the recruiter loses interest.

Start with your job title and how long you’ve been in that specific industry to give immediate context to your resume. If you’re new to the industry, start your introduction with your job title and relevant education, such as GPA or college degree.

After this, highlight a few essential skills throughout one to two sentences. Add a small description of how you use your skills for better context, such as: “ Expert in stakeholder management, contributing to the success of crucial projects and ensuring client satisfaction.”

End with a strong line describing a license or certification, or simply say you’re excited to bring your talents to their team. This is a great opportunity to use their company name and show you don’t just copy/paste your application between organizations.

Resume introduction examples

Now, we’ll review some realistic resume introduction examples to help inspire you. Choose which type of resume intro you need, and then study the structure to see how it applies to you and your skills.

Energetic Restaurant Manager with 8 years of experience handling a fast-paced five-star restaurant. Expertise in training staff in customer service techniques, leading to 97% customer satisfaction rate and a Best Service award. Excited to use powerful leadership skills to help The Black Rooster achieve higher profitability, efficiency, and performance.

Dedicated graduate with a Bachelor of Business Administration seeking a Human Resources Coordinator position. Eager to use emotional intelligence and business acumen to encourage a healthy work culture and build solid working relationships. Looking to grow my career by using my interpersonal skills and building my HR experience.

Qualifications summary

  • Bilingual, comfortably conversing in fluent English and Mandarin Chinese.
  • Expert stakeholder management, addressing concerns with ease and maintaining a 98% client satisfaction rate.
  • Strong interpersonal skills, quickly building relationships with colleagues and clients.
  • Winner of “Project of the Year” in 2018 and 2020

Passionate Web Developer with 7 years of experience managing website and application projects. Keen skills in JavaScript, CSS, jQuery, SQL, and HTML5. Adept in using UX/UI abilities to build a better customer experience. Excited to bring sharp programming skills to Mint Industries.

Tips when writing your introduction

Here are a few tips to help you get started writing your resume introduction:

  • Choose an intro type that suits your experience level
  • Highlight crucial soft skills like leadership, initiative, safety, and cost-saving skills
  • Showcase your best, most relevant technical skills
  • Start each sentence with an action word like “ Expertise in…” or “Keen skills in… ”
  • Write your intro from the implied first-person perspective. This means writing in the first person but removing unnecessary, distracting words like “I” and “my.”
“A well-written resume introduction concisely communicates who you are and why you’re an excellent fit for their open role.”

Best practices for resume introductions

Lastly, we’ll cover the top do’s and don’ts for an impactful, meaningful resume introduction. Bookmark this page and keep this list in your back pocket – take it out whenever you’re building a resume, and you’ll have a quick reference.

Here are our best tips and tricks:

  • Keep your resume introduction concise and informative. Hiring managers only spend a few seconds on each resume, and a lengthy summary may turn them off.
  • Ask colleagues and friends for feedback and make adjustments where necessary.
  • Use keywords from the job description, including skills and job titles, to help your resume get through applicant tracking systems.
  • Take advantage of pre-made resume templates to ensure your introduction looks clean and professional. 
  • Don’t be afraid to add bits of your personality into your summary, especially if you’re applying to a more relaxed company. Many small companies appreciate this; it helps you stand out from hundreds of other applicants.

Learn how to start a resume the right way

An impactful resume introduction grabs the reader’s attention and immediately conveys your fit and relevance. Create an excellent intro using our top tips:

  • Choose a type that suits your career level – recent graduates should opt for objectives, and experienced professionals are better off choosing summaries.
  • Start sentences with strong words like Energetic, Dedicated, Experienced, Expertise, Adept in , and Expert in .
  • Tailor it to the job description and use relevant keywords
  • Keep it concise; quickly describe yourself in two to four sentences.

Ready to use these tips and build a winning resume today? Head over to CVwizard’s resume maker where you can easily use whichever resume introduction you want, flexing header titles and using bullets or plain text for the body.

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Retail Associate Cover Letter: How to Craft a Winning Application

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  • Posted On: 2024-09-03
  • Posted By: Shacara

1. Understand the Role

2. structure your cover letter.

  • Introduction: Briefly introduce yourself and state the position you’re applying for.
  • Body: Highlight your relevant skills, experience, and achievements that make you a strong candidate for the role.
  • Closing: End with a strong closing statement that reiterates your interest in the position and includes a call to action.

3. What to Include in Your Cover Letter

  • Customer Service Experience: Showcase your experience in providing excellent customer service.
  • Product Knowledge: Mention any experience you have with the products or services offered by the employer.
  • Teamwork and Communication: Highlight your ability to work well with others and communicate effectively.
  • Flexibility and Availability: Emphasize your willingness to work flexible hours, including weekends and holidays.

4. Sample Retail Associate Cover Letters

Example 1: entry-level retail associate, example 2: experienced retail associate, example 3: retail associate with a focus on fashion, example 4: retail associate with a focus on technology, example 5: retail associate with management aspirations, get ahead of the competition.

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More From Forbes

The best job search tool for changing careers.

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The best job search tool for changing careers

When applying for my next position, what platform is the best to cross over into other industries —Resume? Cover letter? LinkedIn? All of the above? Where have you seen the most success when doing this? Coming from doing sales, excelling at account growth and relationship management in a very narrow industry, I have the hard and soft skills which transfer to many industries while staying within that career skillset. – Client Success Manager

In the course of a job search, you will use a wide variety of tools – resume, LinkedIn, and cover letter, but also the networking pitch and references (these can be a deal-breaker!). When you are changing careers, you’re going after something you haven’t done before – a new industry, different role or both. Therefore the tools you use need to emphasize your potential, prove your passion and showcase skills and expertise outside of your professional experience to date. To this end, optimize your job search tools for the new career you’re targeting.

Resumes are required for job search, but not always helpful for career change

Employers expect to see your resume, so you need to have a great resume . You wouldn’t show up to a party without a gift or to a tennis game without a racquet, so don’t show up to an interview (even an exploratory one) without a resume. That said, resumes emphasize professional, paid work experience, so they will highlight what career changers don’t have. You can help your case by adding what relevant background you do have in the Executive Summary at the top. You can share relevant skills and volunteer experience in the Additional Information section at the bottom, but a prospective employer skimming your resume will notice that you are new to the field, and there isn’t much you can do about that with how a resume is designed. Therefore, you need to influence the prospective employer before they even see your resume.

LinkedIn is useful, if you use it

Prospective employers often see your LinkedIn profile before your resume because it’s public and searchable. However, if you set up your LinkedIn profile and then forget about it, it acts just like your resume. It even looks like a traditional resume, with the About summary section on top, followed by Experience and then Education. Instead, proactively manage your profile, updating it for what you’re doing towards your career change. This includes changing your Headline (what appears under your name) so it doesn’t just default to your most recent company and title – these will showcase your old career, not the new one. Edit your About summary section to lead with your career change activity and to list skills and expertise specific to your new career. Regularly comment, curate or create original content related to your new career, so your Activity shows you’re already in the midst of a new career, not a newbie.

Cover letters can tell your new story, if you don’t just rehash your resume

Just like you can edit your LinkedIn to emphasize your new career field, you can create cover letters that tell your story as if you’re in the new career field, not an aspiring wannabe. For this Client Success Manager, this means talking about the transferable skills in account growth and relationship management specifically in the context of the new target area. You’re showcasing past results but presenting them in a way that people in the new career will appreciate. As a career changer, you are the one, not the prospective employer, that needs to explain why your background is relevant. Since cover letters are written in prose, instead of bullet point fragments, they are a great tool for career changers to tell your story exactly the way you want it to unfold.

New Gmail App Access Password Deadline—You Have 4 Weeks To Comply

Saw the eclipse, aurora and perseids now see a fourth rare sky event, mega millions jackpot hits $740 million—here’s how much a winner could take home after taxes, the best tools for career change allow prospective employers to see you in the new career right now.

Cover letters let you tell a story, but some employers don’t read cover letters . LinkedIn is more active than the resume, but some employers aren’t active on LinkedIn. The best way to ensure that prospective employers see you in the new career (v. your years or decades of other experience) is by talking to them firsthand. Your networking pitch – introducing yourself at a conference or other professional setting – can be entirely focused on what you’re doing in the new career. References – someone else saying how great you are – can convince a prospective employer to consider you, even if your resume, LinkedIn or cover letter didn’t get noticed. Bottom-line: The best job search tool for career changers is something that reaches the decision-maker directly, whether it’s your own networking or someone else’s testimonial.

Caroline Ceniza-Levine

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IMAGES

  1. How to Start a Cover Letter with format & Writing Tips

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  2. How to Start a Cover Letter to Impress Employers [+ 14 Examples

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  4. 15 Cover Letter Templates to Perfect Your Next Job Application

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  5. 32 Best Sample Cover Letter Examples for Job Applicants

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COMMENTS

  1. Startup Cover Letter Samples & Examples 2024

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  2. 12 Ways to Start a Cover Letter: Examples & Tips

    12 winning ways to start your cover letter. Our sample cover letter introductions will help you learn how to open a cover letter in a way that stands out and boosts your chances of landing an interview. 1. Mention a contact within the company. If you were referred by a former coworker, classmate, or friend who's highly regarded in their ...

  3. How to Start a Cover Letter: 30 Creative Opening Sentences

    1. Avoid boring or overused openers. Recruiters have read cover letters that start with lines like "I'm excited to apply for the front-end engineering position," or "Your job posting on The Muse prompted me to…" so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at ...

  4. How to Start a Cover Letter (Examples Included)

    Here's a quick step-by-step guide on how to start a letter when you're trying o land a job: 1. Choose the Right Salutation. The salutation in your cover letter opening serves as a greeting. It's a chance to acknowledge the reader directly, even if just for a brief second.

  5. Startup Resume: Example and 8 Key Details To Include

    8 details to include on your startup resume. Here are 8 details to include on your resume when applying for a job at a startup: 1. Emphasize results and accomplishments. When applying for a startup, consider documenting your past professional accomplishments clearly and providing evidence if possible. For example, if you were in charge of data ...

  6. 60+ Cover Letter Examples in 2024 [For All Professions]

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  7. How to Write a Cover Letter [Full Guide & Examples for 2024]

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  8. How to Write a Cover Letter for a Job in 2024

    If you're ready to jump in, follow these seven simple steps to make a cover letter that leaves a lasting impression on employers: 2. List your contact details. Underneath your name in your cover letter header, list the following contact information: Email address. Phone number. Mailing address (optional)

  9. Cover Letter Generator

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  10. How To Write a Cover Letter (With Examples and Tips)

    Middle paragraph (s) Closing paragraph. Letter ending and signature. Your cover letter should be one page long and use a simple, professional font, such as Arial or Helvetica, 10 to 12 points in size. Your letter should be left-aligned with single spacing and one-inch margins. Show Transcript.

  11. How to Start a Cover Letter [+ Introduction Examples]

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  12. How to start a cover letter (2024) · Resume.io

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    7. Use humor and creativity. Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break. It can even be a reason to call you up for an interview.

  14. 7 Powerful Ways To Start a Cover Letter (With Examples)

    4. Mention something newsworthy. Start your cover letter with evidence that you've done your research. If the company you're applying for was recently in the news, mention it in the opening line and explain why you admire the company. Mention a specific event, fact, notable statistic or award the company recently won.

  15. How to Start a Cover Letter: 6 Best Introductions Examples

    That's the way to start a cover letter. You prove you're the exact person they need in just two sentences. Here are some other examples of accomplishments that deserve landing in the first paragraph of a cover letter: Raised revenue by 30%. Slashed project costs by $10,000. Boosted customer retention by 15%.

  16. 8 Powerful Ways to Start a Cover Letter (With Examples)

    8 ways to start your cover letter. Here are eight different ways to grab the employer's interest: Show your enthusiasm. Highlight a mutual connection. Lead with an impressive accomplishment. Explain what you like about the company. Express passion for what you do. Tell a creative story. Include a belief statement.

  17. How to Start a Cover Letter

    Show Passion and Commitment Tip #2. Mention a Mutual Contact (if Applicable) Tip #3. Prove You Have Researched The Company Tip #4. Lead With An Achievement Tip #5. Start With a Powerful Belief Tip #6. Be Direct Key Takeaways Related Readings. Share this article.

  18. How to Start a Cover Letter That Grabs Attention

    Addressing a cover letter (including an email) Always place the company's name and address just before the greeting. If at all possible, find and include the name of the recruiter or hiring manager. (More on this coming up.) Use the same heading, font type, and font size as your resume to create a feeling of organization and flow.

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    Step 2: Add your contact info. At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you'd like. Some contact info you might include (and the order to include it in): Your name. Your pronouns (optional) Your location (optional) Your email address.

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