how to make a presentation from a report

How to Create an Outstanding Report Presentation!

A report presentation is a daily necessity for most companies. Employees are constantly working on compiling data and facts about their company and department and presenting them in PowerPoint presentations. But often, the presentation design fails to impress.

In this article, you’ll learn how to visualize hard data into an appealing and engaging report presentation for your audience.

What exactly is a report?

A business report is a formal document that communicates corporate information clearly and concisely .

In a report presentation, a company presents data, facts and information, quarterly balance sheets, turnover, HR developments , and so on.

Why report presentations are so important

Report presentations are essential to the success of your business . Why? It’s simple.

Report presentations provide a coherent overview of your company’s performance : What is the current status quo? Which strategic decisions need to be made in the future? How are resources being allocated?

This clear presentation forms the basis for future fact-based decisions . This means it must present facts transparently and answer any business-related questions .

What does a good report presentation look like?

A report presentation has to be clear and concise – after all, you want your audience to understand what you’re saying.

Reporting on data is often very dry. You need to present it in the most visually interesting way possible . An attractive report design will help your audience understand your key messages immediately, without having to delve into specific corporate figures . Keep reading for tips on how to do this.

How to create an engaging report presentation: 5 tips

Report presentations are usually time-limited, so focus on the essential information . The key is to communicate facts clearly and concisely .

Give your information visual interest. Microsoft PowerPoint offers numerous possibilities for enhancing the look of your presentation. Below we have compiled 5 tips for you on how to create an appealing report.

Tip 1: Prepare properly

Preparation lays the foundation for a successful report presentation. Think carefully about how you want to present specific facts and data. Know what you want to say and what your goals are – that’s key for a great report presentation layout. Each slide must have a specific purpose . Only include data that is essential to convey your message .

Give your slides variety but don’t overload them with information or graphics. Less is often more. Try out the unique features of PowerPoint and see which option best suits your presentation.

Focus on the most important key figures and avoid unnecessary details . A good report presentation should make your key statements understandable without your audience having to delve deeper into the company’s key figures.

For 11 helpful tips on preparing your presentations, check out our post, Preparing a PowerPoint Presentation .

Tip 2: Chose the right charts and diagrams

Charts and diagrams are the best way to visualize figures and data. Not only are they visually appealing, but they also summarize your statements in a way that is easy to understand .

PowerPoint offers a wide range of charts and diagrams . You can choose from pie charts, bar charts and area charts, as well as other customizable diagram options. We’ve summarized an overview of the best diagram styles and when to use them in our article, 10 Chart Types: Which One Is Right for My Data?

Some chart types are more suited to specific data . For example, a pie chart is a terrific way to show gender distribution in your company. Bar or column charts can be used to visualize sales, balance sheets and profits.

If you want to illustrate aspects that have happened over a longer period of time, area charts, line charts and of course timelines are ideal.

Feel free to combine several chart types . Let your creativity run free. You can also add icons to your diagrams. The possibilities are endless! Just keep it simple and don’t overload your slides. You can find professionally designed icons in our shop . Take a look at these:

Once you’ve found the right type of chart or diagram, it’s time to highlight the most vital information in it . This helps your audience understand your key messages and quickly identify the most important aspects of your report presentation. If you need to, you can further explain these aspects as you go along.

You’ll find professionally designed slide templates for various charts in our shop . For example, this template:

Tip 3: Reuse layouts

Certain topics often reappear in report presentations. A good example of this is quarterly figures or annual financial statements. With these kinds of topics, it makes sense to the invest time in creating an optimal layout that you can reuse .

If you want to compare quarterly figures or annual financial statements, using the same layout makes any differences clear and obvious to your audience.

You can find out how to create your own layouts and other tips & tricks here .

Tip 4: Other design elements

You can also use additional design elements to enhance your report presentation . There are unlimited, creative options to choose from. Think carefully about which elements will visually support your statements.

Try to include transparent images . These are more attractive than normal images and set visual accents when combined with text or graphics. Transparent images are also effective as customized backgrounds, like on title slides. We’ve put together more information on transparent images for you here .

Another design idea is icons . These small images help to break up blocks of text and reduce presentation content to a bare minimum. The simple messages behind icons are universally understood and save space on slides. More information can be found here .

Tip 5: Practice, practice, practice

Ideally, a report presentation should need little accompanying information – your slides should speak for themselves . But that doesn’t mean you don’t need to practice. Especially with diagrams, extra information can further support the infographics. Put particular focus on getting your key messages across.

Think about any questions that your audience may have. Even when your report presentation covers only key content, it’s still important to know and convey more in-depth background information on data, facts and figures in case of follow-up questions .

Of course, there’s so much more that goes into a convincing presentation. Here are some articles with helpful tips:

• 16 Ways to Kick-Start Your Presentation
• Body Language in PPT Presentations: 8 Tips & Tricks
• Rhetoric Skills: How to Speak and Present Effectively
• Presentation Hack: Always Focus on Your Audience’s Needs
• Because First Impressions Aren’t Everything: 20 Tips and Ideas to End Your Presentation in Style

You can find more helpful articles in our blog. ► To the blog

Create expert report presentations

Report presentations are a common part of day-to-day business. With their clear graphic elements, reports communicate unambiguous information that is essential for a company’s success.

No doubt your next report presentation is already in your business calendar. Take our tips to heart and try them in your next report.

Do you have questions about report presentations or general questions about PowerPoint? Feel free to contact us at [email protected] . We’re here to help!

Are you looking for professionally designed slide templates for your report presentation? Take a look around our shop. We have a wide variety of slide templates on numerous (business) topics. You’re sure to find the right slide set for your needs. For example, here’s one for your financial report:

You can find more templates here ► To the shop

These articles might also interest you:

• The Right Way to Use Pie Charts in PowerPoint
• PowerPoint Layout: Tips & Tricks Plus 6 Modern Ideas for Your Slide Layout!
• Make a PowerPoint Image Transparent: The Pro Guide
• Icons: An Amazing Way to Improve Your Content
• Preparing a PowerPoint Presentation: 11 Tips for Guaranteed Success!
• 10 Chart Types: Which One Is Right for My Data?

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How to Write, Format, & Give a Great Business Presentation Report 2024

Do you need to make a report presentation but are unsure about how to write a report on presentation slides? Maybe you want to improve your report presentation format that you've used in the past.

Using  a template is an easy way to save time and ensure that your presentation looks professional .

Creating a report in a presentation format can be time-consuming. The design you create may look okay, but sometimes okay is not good enough. You want to really impress those viewing the report. 

Using a premium template will show you how to make a good report presentation and provide the wow factor you're looking for. In this article, I'll show you how to write, plan, format, design and give a report presentation.

Check Out Our New Free Online Presentation Guide

If you're reading this article, you're probably about to create a business report presentation in PowerPoint. We'll help you out by sharing how to make a project report in PPT. You'll also see some of the best PowerPoint templates for presentation reports below. But we've got even more presentation help available.

In our new free presentation guide,  The Complete Guide to Making Great Business Presentations in 2019 , we'll take you through the complete process to get you ready for your next presentation report—from start to finish. Avoid common mistakes and learn how plan and write the best presentations.

Don't miss our new free online presentation guide. It's chock full of powerful business presentation advice on how to make your next report presentation your best yet. Why not take a look at  the Complete Guide to Making Great Business Presentations in 2019  today? 

Now, let's learn about how to write and make a report PowerPoint presentation. 

How to Have a Professional PowerPoint Presentation

You need a professional presentation report, even if you're using PowerPoint. You may be more accustomed to using other tools for reports. But a PowerPoint presentation report is as important as any other report document you might produce. Just as you would with a printed report, make sure your report presentation format is professional and fits with your brand. 

Do you wonder:  what is a report presentation ? Presentation reports often summarize more detailed printed reports. Your listeners may not have time to read a long printed report. Your report presentation gives you a chance to showcase the important points and make sure they aren't missed.

Discover Amazing Presentation Reports on Envato Elements

We'll show you how to write a report on a presentation that stands out. But first, let's look at some professional templates.

Knowing where to start or designing your own report can be tiring and time-consuming. For a professionally designed presentation report, use a premium pre-built template.

To get a premium template all you've got to do is pay a low monthly fee at Envato Elements. When you subscribe you'll get access to download thousands of templates, graphics, photos and more.

Using a premium template will help you make a professional-looking presentation. All premium templates are easily customizable. So, if you don’t like something, change it to suit your needs. If you like the default colors and font sizes, add your information and you’re ready to present.

Amazing Presentation Reports From Envato Elements

Here are some amazing presentation reports templates from Envato Elements. Access them when you pay for the low subscription price:

1. Report - PowerPoint Template

This presentation report template package has over 50 unique slides. It's got a modern design, and everything is completely editable. Included with the presentation template are infographics and icons. Here's a professional design that won't distract your audience.

2. BUSINESS REPORT - PowerPoint V257

This business report has 150 total slides that you can format your presentation with. There are five color schemes to choose. Pick the one that suits your presentation subject or audience the best. This template has a clean and professional design that can be easily edited. The Business Report template comes with picture placeholders so that you can easily add any image you need.

3. Famea: Business Report

This report presentation comes with 100 slides in total, including 50 unique slides. Famea comes with two color scheme options to choose from to customize the presentation to meet your needs. Famea is a great choice for most business needs and audiences.

4. Story PowerPoint Template

Story PowerPoint Template is a multipurpose template. Use it for a business report presentation in PowerPoint. This template has over 70 unique slides and all slides are professionally designed. Easily add an image of your choice by dragging and dropping the image into the image placeholder. This template is fully customizable from the text font to the color scheme.

5. Annual Report - PowerPoint

The Annual Report template has a different report presentation format. The format is more visual. It's got graphs and charts that you can enter your data into. The Annual Report template has 49 unique slides. Easily add an image of your choice by dragging and dropping the image into the picture placeholder.

Find More Presentation Reports on GraphicRiver

If you didn't find what you were looking for on Envato Elements another option for premium templates is GraphicRiver. For GraphicRiver you pay for each individual presentation report template you download. GraphicRiver has many presentation report templates to choose from.

But GraphicRiver has more than templates. GraphicRiver also has fonts, images, and audio files. So, if you need a single image for your presentation, but are unsure of where to get it, turn to GraphicRiver. 

How to Write and Plan a Great Report Presentation

Now that you've seen a wide variety of report presentation formats on professionally designed templates, you're ready to learn how to write and make a report PowerPoint presentation. Here are the steps to follow:

1. Choose the Topic

When writing your presentation, the first step is choosing the topic. Topics can range from a progress report to showing a new idea or product to a client. 

Here are some tutorials that'll help you decide what to write about:

Knowing what you'll create your presentation report on is a great starting point. After you've chosen the topic of your report presentation, create an outline. An outline will help you decide which information to include in your presentation. 

2. How to Design & Format a Report Presentation in PowerPoint

After you write an outline, you'll know what type of presentation you're going to make. The type of presentation you're going to give can help you decide which template to use.

For example, if your presentation has a lot of data, you'll want a presentation template that comes with lots of charts. Once you've found a template that you like you'll need to customize the template:  

For my presentation report samples in these tips, I chose the Report PowerPoint Presentation from Envato Elements. 

Choosing a PowerPoint topic for your presentation report is a great starting point. After you've chosen the topic of your report presentation, create an outline. An outline will help you decide which information to include in your presentation.

3. How to Add an Image

 The next step is a team introduction. A good way to introduce your team is to add an image.

Here's slide number 5 without any changes to the slide. This is a good example of a slide that you'd use to introduce yourself or your team:

To add an image to the slide you need to click on the Insert tab in the toolbar. Once you click on the Insert tab, you'll see the Picture button appear. 

Click on the arrow next to the Picture button. Clicking on this arrow will cause a drop-down menu to appear:

Find the image or images you want, then select them. Next, resize the image to fit the space on the slide.

After you add images, you may need to add more text to your presentation.

4. How to Add Text to Your Presentation

To show you how to add text to the presentation I'll use slide thirteen of the  Report PowerPoint Presentation  template. Here's the slide without any edits: 

This slide is great to emphasize a fact or quote to highlight for your audience.

To add new text, you'll need to add a new text box. To add a new text box, click on the Insert tab in the toolbar. After you click on the Insert tab the Text Box button will appear:

Click on the  Text Box button. Draw a box on the slide where you want the new text box to appear. You'll know if you've created a new text box by the  handles  that appear around the box. 

After you've drawn the box, add new text to your slide.

5. How to Give a Great Presentation Report

To give a great presentation, first edit your presentation. Make sure all the facts and data are correct. Also, check for typos.  

Next, practice giving your presentation to friends or coworkers. They can help you spot mistakes that you may have missed. It's better to discover mistakes before you give the actual presentation. 

Last, practice giving your presentation in the mirror. This helps you to be familiar with the information you're presenting. So, you won't stumble over words or concepts when you're giving your presentation.

Here are some tutorials with more ideas on how to give a great presentation report:

5 Tips for a Better Presentation

Are you looking for even more ways to make your presentation better? Here are five tips to help you out:

1. Choose Your Font & Visuals Wisely

When choosing a font for your presentation, make sure your font can be read from a distance easily. Think about the size of the audience and the size of the room you'll be presenting in. The bigger the audience and the bigger the room the bigger the font you'll need to use. If the audience can't read the font in your presentation it can be distracting. 

This tutorial will give you an idea of some of the best fonts to use:

Also, when choosing what images you want in your presentation, the first step is to choose images that are relevant. If you use an image that doesn't go with your presentation, it could confuse your audience. 

Another step is to make sure your images are of high quality. A blurry image in your presentation can be distracting for the audience.

2. Plan Out What You'll Say

One of the biggest mistakes you can make when giving a report presentation is to be unprepared and poorly organized. This tutorial will help you organize your presentation so that it comes across as professional:

3. Proofread Your Work

When you're done with your presentation, carefully proofread it. Make sure everything in the presentation is spelled correctly. Including wrong words or typos can be distracting to the audience.

4. Don't Overcrowd Your Slides

Don't overcrowd your slides. When you overcrowd your slides, it can be hard for the audience to determine what's important. Adding a wall of text isn't good either. Break up your text as much as you can. This makes it easier for the audience to remember what you presented to them.

5. Practice Your Speech

Practice your speech so that you know the information that'll be part of your presentation. Practicing will also help keep you from talking too fast. Talking to fast in your presentation can make you seem inexperienced. 

When giving your presentation, try to make eye contact with your audience. This gives the presentation more of a personal feel. It also makes it seem like you're really talking to the audience.  

If it's possible, make sure the equipment is working in the room where the presentation will take place.  Also, run through your presentation in that room without the audience present to make sure everything is legible and professional looking.

Learn More About Creating Report Presentations With PowerPoint

For even  more information  on how to customize your PowerPoint template, check out our guide to using PowerPoint. Here are more tutorials to help you learn how to make a report PowerPoint presentation:

Find More Report Presentation Templates

If you didn’t find a template that you liked above, check out these articles:

Download a Premium Presentation Report Template Today!

There are many times you may have to make a report. When designing your own report presentation, you may not have the time to create a good-looking design. Using a premium template saves time because the design is already there.

In this article, you read about how to how to make a presentation report .  So, you should be ready to start your presentation. Download  a report presentation format template today to save time and ensure a professional report presentation.

👀 Turn any prompt into captivating visuals in seconds with our AI-powered design generator ✨ Try Piktochart AI!

25 Powerful Report Presentations and How to Make Your Own

If we are what we repeatedly do, then consultants are report presentations. In the words of veteran consultant John Kim , “If you cannot put together a well-structured, persuasive, and visual presentation… you won’t be a management consultant for long.”

Unfortunately, over 90% of consultant report presentations fail to make an impact, either because they don’t have enough content, have too much content, are unstructured, lack persuasiveness or in all honesty, are just plain boring.

You can know your data inside and out, and you couldn’t have a firmer grasp on the industry, but no matter how prepared or well-researched you are – even one bad slide can ruin great content. Not to mention, a poorly designed presentation can literally cost your department and your organization over $100,000 per year (conversely, a well-design presentation earns you significant advantages).

The good news is that you don’t need a swanky suite of tools or a big design team to overhaul your reports – there are tons of free and online resources for creating interesting, compelling, and seriously persuasive reports. Just sign up for a free Piktochart account and use any of the available slides templates to start easily.

So while the pyramid principle remains one of the best ways for structuring your presentation content, in this article we provide other top tips and insights you can use to create powerful slides that speak to your audience through 25 best practice examples.

Make Your Data Digestible

1. achieving digital maturity: adapting your company to a changing world by deloitte.

Click to view SlideShare

This deck ticks a lot of boxes when it comes to giving tips for powerful presentations. This report consists of an absolutely brilliant use of data visualization , a subtle “progress bar” at the top that reminds the audience which part of the presentation they’re at, and concise summaries accompanying each infographic. Here at Piktochart, it’s certainly one of the best report presentations we’ve swooned over in a while.

2. Digital globalization: The new era of global flows by McKinsey

There is an overwhelming amount of data here, but McKinsey does a commendable job of keeping it engaging with clear summaries and good-looking infographics (slides 30 & 42). Some slides might feel a bit more cramped than others (slide 41–49), but when creating your own reports you should try to save these huge chunks of data for an article or whitepaper that a client can download and peruse at their own leisure. Your presentation should only contain the highlights.  

3. KPCB Design in Tech Report 2015: Simplified and Redesigned by Stinson

You’ll appreciate the brilliance of this presentation even more when you see the original . Instead of just inserting data in its raw form as graphs or tables, Stinson transforms their findings into something more graphic and appealing. The rest of the report also takes on a less-is-more principle, distilling only the most important points that would matter to the client – not the presenter.

4. The 60 Greatest Mobile Marketing Strategies of All Time by Leanplum

Leanplum only presents one point per slide, making their presentation supremely easy to follow along with (despite having 105 slides!). While they do use traditional line graphs and bar charts, they also find unconventional ways to illustrate their data (slides 71–77) or slip in nuggets of data that don’t detract from the main point (slides 52–53) – they use data to back their insights, rather than make the data the focus of the slide.

Clean Up Your Report Presentation Slides

5. findings on health information technology and electronic health records by deloitte.

Make use of white space and clean graphics to get your point across more effectively. This consulting deck does what most report presentations neglect, which is to highlight key takeaways (and bolding the important points) to avoid cluttering the audience with too much information.

6. Getting ready for IFRS 16 by KPMG

Clean and simple, each slide in this presentation has a clear focus, enhanced by the use of one question per slide and accompanying minimalist-style icons . It’s one of the easiest styles to replicate, and can be used strategically at certain portions of your presentation where you want to remove distraction and place emphasis on certain messages.

Choose the Right Fonts For Your Report Presentation

7. global retail trends 2018 by kpmg.

Crisp and clear, the choice of sans serif fonts keeps your report looking sleek, modern, and supremely legible when presenting. While your choice of font may be constricted by brand guidelines or house style, regardless, a good rule of thumb in your report presentation is to use clear, minimally-styled fonts so your message doesn’t get lost in a web of visual distraction.

Make Use of Report Presentation Visuals

8. how to use weflive 2017 by kpmg.

This presentation has been viewed over 87,500 times, making it a great example of what works in an educational deck. The use of screengrabs gives both current and potential clients better recognition of your services or products. It’s also been proven that visual elements attract clients better.

9. Top Ten Customer Airport Complaints by McKinsey

Smart use of custom illustrations and images helps audiences to instantly identify with each pain point. Good, relevant visuals amplify your message because they elicit emotional responses, helping your audience retain key points.

10. Global Construction Survey 2016 by KPMG

The first half of the presentation has a strong storytelling quality bolstered by great illustrations to help set up the second half – where the important data is presented. Our brains process images faster than words, so this is a good hack to getting messages across more effectively.

Stay Organized

11. trends in people analytics by pwc.

Having a table of contents to display on the side of the slide helps prevent audience fatigue – often when a presentation is too long, the audience’s retention rate starts to slip. A “tracking” tool like this can serve as a visual cue so that your audience knows where they are, and what they can expect next.

12. The CMO Blueprint for Account-Based Marketing by Sangram Vajre

There is a clear flow to this presentation – it starts with introducing some key statistics, which eventually leads up to why these statistics matter, and ends with what the proposed solution is. It’s all very organized. Another great thing about this presentation is that it uses graphics to reinforce, not distract from, its key points (slides 22–29).

Speak to Your Audience, Not at Them

13. moving digital transformation forward: findings from the 2016 digital business global executive study and research report by mitsloan + deloitte digital.

This is an all-around stellar presentation, which makes use of an active voice (“we did this…”, “we found this…”, “my digital strategy is…”) to better connect with the audience. The use of conversational copy, straightforward messages, and a consistent aesthetic theme make this one of our favorite report presentations to share with our users.

14. TMT Outlook 2017: A new wave of advances offer opportunities and challenges by Deloitte

At strategic points in this long presentation, polls are taken to keep the audience engaged and give them a break from information overload. By asking them to reflect on their current status and thoughts, they are “primed” into receiving what the presenter next has to say.

15. Business Pulse – Dual perspectives on the top 10 risks and opportunities 2013 and beyond by Ernst & Young

This is another example of keeping your audience engaged through the use of questions (slides 2, 3 & 7). The questions’ tone and voice were also creatively and intelligently crafted because it uses FOMO (fear of missing out) to ensure customers want to listen.

Break Your Report Presentation Down

16. a step-by-step overview of a typical cybersecurity attack—and how companies can protect themselves by mckinsey.

The title speaks for itself – breaking down your solution step-by-step is one of the best ways to create an effective presentation . The smart use of “hit or myth?” in each of its slides also gets the audience to reflect on their own experiences and (potentially false) impressions of the industry.

17. 5 questions about the IoT (Internet of Things) by Deloitte

There is a lot to say in this presentation about the findings and impact of IoT on various industries, but Deloitte presents it in a way that keeps it relevant – by using a question-and-answer format that works to connect rather than alienate the audience.

18. How to be Sustainable by The Boston Consulting Group

This is a prime example of how you can capitalize on the “listicle” style of writing to present your main points with supreme clarity and persuasiveness. Notice that each of the 10 steps is supplemented by key statistics? That’s how you can add weight to what you’re saying without overloading the audience with too many graphs and data charts.

Give Actionable Insight in Your Report Presentation

19. putting digital technology and data to work for tech cmos by pwc.

What makes a great consultant is his or her ability to go beyond surface data to give customers real, actionable insight. Not only does this presentation by PwC provide step-by-step recommendations (slides 15–18), but it uses real case studies and testimonials to boost credibility and illustrate value.  

20. Shutting down fraud, waste, and abuse: Moving from rhetoric to real solutions in government benefit programs by Deloitte

Identified an issue? Great. Worked out a solution? Even better. This presentation breaks down its proposed solution through one message per slide, punctuated by a relevant graphic that reinforces its key point. It’s clean, clear, and effective.

21. A labor market that works: Connecting talent and opportunity in the digital age by McKinsey

Personalization works in every industry. The next time you prepare a presentation , think about how you can give tailored advice to the unique stakeholders involved (slides 30–33). 

Keep Your Report Presentation Short and Sweet

22. six behavioral economics lessons for the workplace by deloitte.

There’s a reason why TED talks are only 18 minutes or less – any longer and the speaker will lose the audience’s attention. Taking this advice, keep your report presentations short whenever possible. This example by Deloitte depicts a smart way to keep things bite-sized yet meaty, and also publicizes all your white papers and articles in one place.

23. Private Sector Opportunity to Improve Well-Being by The Boston Consulting Group

This compact presentation is a great example of how to summarize all your key findings in less than 10 slides. When you force yourself to reduce clutter, you start being more discerning about what you include. Remember, what you find interesting may not be the same as what the audience finds relevant. Don’t get too attached, and be prepared to edit down.  

24. Four approaches to automate work using cognitive technologies by Deloitte

Try using a report presentation as a “preview” for your full suite of business services. This way, you summarize your best points to potential clients, and if what you’ve said interests them enough, they will be more invested in a follow-up meeting.

The key to doing this successfully, however, is that whatever few points you choose to present need to be accompanied by some form of tailored business solution or insight into their specific needs. 

Don’t Forget to Take Credit

25. european family business trends: modern times by kpmg.

It seems obvious, but you would be surprised how many times consultants neglect to put their profile image and professional business contact information at the end of each report.

There are many reasons to do so, but most importantly, it helps your potential business client remember you better. The truth is, we remember faces better than names, and adding this information allows them to reach out if they’re interested in a follow-up oppurtunity.

“Simplified and impressive reporting in one landscape. Quick templates are present for impressive graphical visualizations! Ease of use, upload and export options.” – Derrick Keith, Associate Consultant at KPMG Easily create reports , infographics , posters , brochures , and more with Piktochart. Sign up for free .

Audience First

Clarity of thought translates directly into how succinct your presentation comes off. A key presentation design tip is that your slide deck should always be the last thing you tackle – structure and story come first. It may not be that surprising of a reveal if we were to tell you: The elements that make a business consultant’s report presentation great are almost the same that make any presentation great.

At the end of the day, keep your audience at the center, be creative and thoughtful of their needs; use design and visuals to your advantage and integrate them early on, not as an afterthought. And remember: Even with more options, sometimes, less is more.

Time to Make Your Own 

Now that you’re thoroughly inspired and well-versed in report presentation creation, it’s time to make your own using the tips from this article. At Piktochart, we have a handful of slick and highly customizable templates to help you create impactful report presentations. Just search in our reports and presentation templates database and take a look at a few examples below.

1. Monthly Marketing Report Template

2. Social Media Report Template

3. monthly progress report template, 4. client research report template.

5. Monthly Sales Report Template

6. Social Media Audience Report Template

7. email campaign report template.

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Home Blog Presentation Ideas How to Create and Deliver a Research Presentation

How to Create and Deliver a Research Presentation

Every research endeavor ends up with the communication of its findings. Graduate-level research culminates in a thesis defense , while many academic and scientific disciplines are published in peer-reviewed journals. In a business context, PowerPoint research presentation is the default format for reporting the findings to stakeholders.

Condensing months of work into a few slides can prove to be challenging. It requires particular skills to create and deliver a research presentation that promotes informed decisions and drives long-term projects forward.

Table of Contents

What is a Research Presentation

Key slides for creating a research presentation, tips when delivering a research presentation, how to present sources in a research presentation, recommended templates to create a research presentation.

A research presentation is the communication of research findings, typically delivered to an audience of peers, colleagues, students, or professionals. In the academe, it is meant to showcase the importance of the research paper , state the findings and the analysis of those findings, and seek feedback that could further the research.

The presentation of research becomes even more critical in the business world as the insights derived from it are the basis of strategic decisions of organizations. Information from this type of report can aid companies in maximizing the sales and profit of their business. Major projects such as research and development (R&D) in a new field, the launch of a new product or service, or even corporate social responsibility (CSR) initiatives will require the presentation of research findings to prove their feasibility.

Market research and technical research are examples of business-type research presentations you will commonly encounter.

In this article, we’ve compiled all the essential tips, including some examples and templates, to get you started with creating and delivering a stellar research presentation tailored specifically for the business context.

Various research suggests that the average attention span of adults during presentations is around 20 minutes, with a notable drop in an engagement at the 10-minute mark . Beyond that, you might see your audience doing other things.

How can you avoid such a mistake? The answer lies in the adage “keep it simple, stupid” or KISS. We don’t mean dumbing down your content but rather presenting it in a way that is easily digestible and accessible to your audience. One way you can do this is by organizing your research presentation using a clear structure.

Here are the slides you should prioritize when creating your research presentation PowerPoint.

1.  Title Page

The title page is the first thing your audience will see during your presentation, so put extra effort into it to make an impression. Of course, writing presentation titles and title pages will vary depending on the type of presentation you are to deliver. In the case of a research presentation, you want a formal and academic-sounding one. It should include:

• The full title of the report
• The date of the report
• The name of the researchers or department in charge of the report
• The name of the organization for which the presentation is intended

When writing the title of your research presentation, it should reflect the topic and objective of the report. Focus only on the subject and avoid adding redundant phrases like “A research on” or “A study on.” However, you may use phrases like “Market Analysis” or “Feasibility Study” because they help identify the purpose of the presentation. Doing so also serves a long-term purpose for the filing and later retrieving of the document.

Here’s a sample title page for a hypothetical market research presentation from Gillette .

2. Executive Summary Slide

The executive summary marks the beginning of the body of the presentation, briefly summarizing the key discussion points of the research. Specifically, the summary may state the following:

• The purpose of the investigation and its significance within the organization’s goals
• The methods used for the investigation
• The major findings of the investigation
• The conclusions and recommendations after the investigation

Although the executive summary encompasses the entry of the research presentation, it should not dive into all the details of the work on which the findings, conclusions, and recommendations were based. Creating the executive summary requires a focus on clarity and brevity, especially when translating it to a PowerPoint document where space is limited.

Each point should be presented in a clear and visually engaging manner to capture the audience’s attention and set the stage for the rest of the presentation. Use visuals, bullet points, and minimal text to convey information efficiently.

3. Introduction/ Project Description Slides

In this section, your goal is to provide your audience with the information that will help them understand the details of the presentation. Provide a detailed description of the project, including its goals, objectives, scope, and methods for gathering and analyzing data.

You want to answer these fundamental questions:

• What specific questions are you trying to answer, problems you aim to solve, or opportunities you seek to explore?
• Why is this project important, and what prompted it?
• What are the boundaries of your research or initiative? 
• How were the data gathered?

Important: The introduction should exclude specific findings, conclusions, and recommendations.

4. Data Presentation and Analyses Slides

This is the longest section of a research presentation, as you’ll present the data you’ve gathered and provide a thorough analysis of that data to draw meaningful conclusions. The format and components of this section can vary widely, tailored to the specific nature of your research.

For example, if you are doing market research, you may include the market potential estimate, competitor analysis, and pricing analysis. These elements will help your organization determine the actual viability of a market opportunity.

Visual aids like charts, graphs, tables, and diagrams are potent tools to convey your key findings effectively. These materials may be numbered and sequenced (Figure 1, Figure 2, and so forth), accompanied by text to make sense of the insights.

5. Conclusions

The conclusion of a research presentation is where you pull together the ideas derived from your data presentation and analyses in light of the purpose of the research. For example, if the objective is to assess the market of a new product, the conclusion should determine the requirements of the market in question and tell whether there is a product-market fit.

Designing your conclusion slide should be straightforward and focused on conveying the key takeaways from your research. Keep the text concise and to the point. Present it in bullet points or numbered lists to make the content easily scannable.

6. Recommendations

The findings of your research might reveal elements that may not align with your initial vision or expectations. These deviations are addressed in the recommendations section of your presentation, which outlines the best course of action based on the result of the research.

What emerging markets should we target next? Do we need to rethink our pricing strategies? Which professionals should we hire for this special project? — these are some of the questions that may arise when coming up with this part of the research.

Recommendations may be combined with the conclusion, but presenting them separately to reinforce their urgency. In the end, the decision-makers in the organization or your clients will make the final call on whether to accept or decline the recommendations.

7. Questions Slide

Members of your audience are not involved in carrying out your research activity, which means there’s a lot they don’t know about its details. By offering an opportunity for questions, you can invite them to bridge that gap, seek clarification, and engage in a dialogue that enhances their understanding.

If your research is more business-oriented, facilitating a question and answer after your presentation becomes imperative as it’s your final appeal to encourage buy-in for your recommendations.

A simple “Ask us anything” slide can indicate that you are ready to accept questions.

1. Focus on the Most Important Findings

The truth about presenting research findings is that your audience doesn’t need to know everything. Instead, they should receive a distilled, clear, and meaningful overview that focuses on the most critical aspects.

You will likely have to squeeze in the oral presentation of your research into a 10 to 20-minute presentation, so you have to make the most out of the time given to you. In the presentation, don’t soak in the less important elements like historical backgrounds. Decision-makers might even ask you to skip these portions and focus on sharing the findings.

2. Do Not Read Word-per-word

Reading word-for-word from your presentation slides intensifies the danger of losing your audience’s interest. Its effect can be detrimental, especially if the purpose of your research presentation is to gain approval from the audience. So, how can you avoid this mistake?

• Make a conscious design decision to keep the text on your slides minimal. Your slides should serve as visual cues to guide your presentation.
• Structure your presentation as a narrative or story. Stories are more engaging and memorable than dry, factual information.
• Prepare speaker notes with the key points of your research. Glance at it when needed.
• Engage with the audience by maintaining eye contact and asking rhetorical questions.

3. Don’t Go Without Handouts

Handouts are paper copies of your presentation slides that you distribute to your audience. They typically contain the summary of your key points, but they may also provide supplementary information supporting data presented through tables and graphs.

The purpose of distributing presentation handouts is to easily retain the key points you presented as they become good references in the future. Distributing handouts in advance allows your audience to review the material and come prepared with questions or points for discussion during the presentation.

4. Actively Listen

An equally important skill that a presenter must possess aside from speaking is the ability to listen. We are not just talking about listening to what the audience is saying but also considering their reactions and nonverbal cues. If you sense disinterest or confusion, you can adapt your approach on the fly to re-engage them.

For example, if some members of your audience are exchanging glances, they may be skeptical of the research findings you are presenting. This is the best time to reassure them of the validity of your data and provide a concise overview of how it came to be. You may also encourage them to seek clarification.

5. Be Confident

Anxiety can strike before a presentation – it’s a common reaction whenever someone has to speak in front of others. If you can’t eliminate your stress, try to manage it.

People hate public speaking not because they simply hate it. Most of the time, it arises from one’s belief in themselves. You don’t have to take our word for it. Take Maslow’s theory that says a threat to one’s self-esteem is a source of distress among an individual.

Now, how can you master this feeling? You’ve spent a lot of time on your research, so there is no question about your topic knowledge. Perhaps you just need to rehearse your research presentation. If you know what you will say and how to say it, you will gain confidence in presenting your work.

All sources you use in creating your research presentation should be given proper credit. The APA Style is the most widely used citation style in formal research.

In-text citation

Add references within the text of your presentation slide by giving the author’s last name, year of publication, and page number (if applicable) in parentheses after direct quotations or paraphrased materials. As in:

The alarming rate at which global temperatures rise directly impacts biodiversity (Smith, 2020, p. 27).

If the author’s name and year of publication are mentioned in the text, add only the page number in parentheses after the quotations or paraphrased materials. As in:

According to Smith (2020), the alarming rate at which global temperatures rise directly impacts biodiversity (p. 27).

Image citation

All images from the web, including photos, graphs, and tables, used in your slides should be credited using the format below.

Creator’s Last Name, First Name. “Title of Image.” Website Name, Day Mo. Year, URL. Accessed Day Mo. Year.

Work cited page

A work cited page or reference list should follow after the last slide of your presentation. The list should be alphabetized by the author’s last name and initials followed by the year of publication, the title of the book or article, the place of publication, and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. New York, NY: ABC Publications.

When citing a document from a website, add the source URL after the title of the book or article instead of the place of publication and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. Retrieved from https://www.smith.com/climate-change-and-biodiversity.

1. Research Project Presentation PowerPoint Template

A slide deck containing 18 different slides intended to take off the weight of how to make a research presentation. With tons of visual aids, presenters can reference existing research on similar projects to this one – or link another research presentation example – provide an accurate data analysis, disclose the methodology used, and much more.

Use This Template

2. Research Presentation Scientific Method Diagram PowerPoint Template

Whenever you intend to raise questions, expose the methodology you used for your research, or even suggest a scientific method approach for future analysis, this circular wheel diagram is a perfect fit for any presentation study.

Customize all of its elements to suit the demands of your presentation in just minutes.

3. Thesis Research Presentation PowerPoint Template

If your research presentation project belongs to academia, then this is the slide deck to pair that presentation. With a formal aesthetic and minimalistic style, this research presentation template focuses only on exposing your information as clearly as possible.

Use its included bar charts and graphs to introduce data, change the background of each slide to suit the topic of your presentation, and customize each of its elements to meet the requirements of your project with ease.

4. Animated Research Cards PowerPoint Template

Visualize ideas and their connection points with the help of this research card template for PowerPoint. This slide deck, for example, can help speakers talk about alternative concepts to what they are currently managing and its possible outcomes, among different other usages this versatile PPT template has. Zoom Animation effects make a smooth transition between cards (or ideas).

5. Research Presentation Slide Deck for PowerPoint

With a distinctive professional style, this research presentation PPT template helps business professionals and academics alike to introduce the findings of their work to team members or investors.

By accessing this template, you get the following slides:

• Introduction
• Problem Statement
• Research Questions
• Conceptual Research Framework (Concepts, Theories, Actors, & Constructs)
• Study design and methods
• Population & Sampling
• Data Collection
• Data Analysis

Check it out today and craft a powerful research presentation out of it!

A successful research presentation in business is not just about presenting data; it’s about persuasion to take meaningful action. It’s the bridge that connects your research efforts to the strategic initiatives of your organization. To embark on this journey successfully, planning your presentation thoroughly is paramount, from designing your PowerPoint to the delivery.

Take a look and get inspiration from the sample research presentation slides above, put our tips to heart, and transform your research findings into a compelling call to action.

Like this article? Please share

Academics, Presentation Approaches, Research & Development Filed under Presentation Ideas

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Presentation Guru

What makes a great business report presentation.

A large number of consultant report presentations fail to make an impact but it is fair to say, as Daniel Tay does in his very comprehensive guide, 25 Powerful Report Presentations And How To Make Your Own :

The elements that make a consultant’s report presentation great are almost the same that make any presentation great. At the end of the day, keep your audience at the centre, be creative and thoughtful of their needs; use design and visuals to your advantage and integrate them early on, not as an afterthought. And remember: Sometimes, less is more.

He has compiled 25 great examples from some of the world’s leading business consultancies to illustrate how to make an impact. What is particularly useful, is the way he has broken them down to demonstrate the key tips:

Make your Data Digestible

The less is more principle – use data to back your insights, rather than make the data the focus of the slide.

Clean Up Your Slides

Clean and simple slides remove distraction and place emphasis on your message.

Choose the Right Fonts

A good rule of thumb in your report presentation is to use clear, minimally-styled fonts so your message doesn’t get lost in a web of visual distraction.

Make Use of Visuals

Good, relevant visuals amplify your message because they elicit emotional responses, helping your audience retain key points.

Stay organized

A clear flow to the presentation – perhaps even with a tracking tool on each slide to follow progress – will help the audience’s retention rate.

Speak TO Your Audience – Not AT Your Audience

Using an active voice connects better with the audience. And the use of poll questions keeps your audience engaged. For some suggestions on useful tools to use, go to 5 More Ways to Get Instant Feedback from your Audience

Break it Down

Breaking down your solution step-by-step is the best way to increase the effectiveness of your presentation.

Give Actionable Insight

Personalise it to give tailored advice to the stakeholders. What makes a great consultant is his or her ability to go beyond surface data to give clients real, actionable insight.

Keep it Short and Sweet

Bitesize can still be meaty. Remember, quality over quantity.

Don’t Forget to Take Credit

Your photo will help them remember who you are.

You can check out all the great examples at  25 Powerful Report Presentations And How To Make Your Own.

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• Now Is the Time to Look at Webinars - 13th March 2020
• The Only PowerPoint Templates You’ll Ever Need - 26th March 2019
• 12 Tips for the Technologically Challenged Speaker - 25th March 2019
• The Best Way to Protect Yourself from Misleading Graphs - 17th January 2019
• 3 Tips to Boost Your Confidence - 13th September 2018

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How To Write A Presentation 101 | Step-by-Step Guides with Best Examples | 2024 Reveals

Jane Ng • 05 April, 2024 • 9 min read

Is it difficult to start of presentation? You're standing before a room full of eager listeners, ready to share your knowledge and captivate their attention. But where do you begin? How do you structure your ideas and convey them effectively?

Take a deep breath, and fear not! In this article, we'll provide a road map on how to write a presentation covering everything from crafting a script to creating an engaging introduction.

So, let's dive in!

Table of Contents

What is a presentation , what should be in a powerful presentation.

• How To Write A Presentation Script
• How to Write A Presentation Introduction 

Key Takeaways

Tips for better presentation.

• How to start a presentation
• How to introduce yourself

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

Presentations are all about connecting with your audience. 

Presenting is a fantastic way to share information, ideas, or arguments with your audience. Think of it as a structured approach to effectively convey your message. And you've got options such as slideshows, speeches, demos, videos, and even multimedia presentations!

The purpose of a presentation can vary depending on the situation and what the presenter wants to achieve. 

• In the business world, presentations are commonly used to pitch proposals, share reports, or make sales pitches. 
• In educational settings, presentations are a go-to for teaching or delivering engaging lectures. 
• For conferences, seminars, and public events—presentations are perfect for dishing out information, inspiring folks, or even persuading the audience.

That sounds brilliant. But, how to write a presentation?

• Clear and Engaging Introduction: Start your presentation with a bang! Hook your audience's attention right from the beginning by using a captivating story, a surprising fact, a thought-provoking question, or a powerful quote. Clearly state the purpose of your presentation and establish a connection with your listeners.
• Well-Structured Content: Organize your content logically and coherently. Divide your presentation into sections or main points and provide smooth transitions between them. Each section should flow seamlessly into the next, creating a cohesive narrative. Use clear headings and subheadings to guide your audience through the presentation.
• Compelling Visuals: Incorporate visual aids, such as images, graphs, or videos, to enhance your presentation. Make sure your visuals are visually appealing, relevant, and easy to understand. Use a clean and uncluttered design with legible fonts and appropriate color schemes. 
• Engaging Delivery: Pay attention to your delivery style and body language. You should maintain eye contact with your audience, use gestures to emphasize key points, and vary your tone of voice to keep the presentation dynamic. 
• Clear and Memorable Conclusion: Leave your audience with a lasting impression by providing a strong closing statement, a call to action, or a thought-provoking question. Make sure your conclusion ties back to your introduction and reinforces the core message of your presentation.

How To Write A Presentation Script (With Examples)

To successfully convey your message to your audience, you must carefully craft and organize your presentation script. Here are steps on how to write a presentation script: 

1/ Understand Your Purpose and Audience

• Clarify the purpose of your presentation. Are you informing, persuading, or entertaining?
• Identify your target audience and their knowledge level, interests, and expectations.
• Define what presentation format you want to use

2/ Outline the Structure of Your Presentation

Strong opening.

Start with an engaging opening that grabs the audience's attention and introduces your topic. Some types of openings you can use are: 

• Start with a Thought-Provoking Question: "Have you ever...?"
• Begin with a Surprising Fact or Statistic: "Did you know that....?"
• Use a Powerful Quote: "As Maya Angelou once said,...."
• Tell a Compelling Story : "Picture this: You're standing at...."
• Start with a Bold Statement: "In the fast-paced digital age...."

Main Points

Clearly state your main points or key ideas that you will discuss throughout the presentation.

• Clearly State the Purpose and Main Points: Example: "In this presentation, we will delve into three key areas. First,... Next,... Finally,.... we'll discuss...."
• Provide Background and Context: Example: "Before we dive into the details, let's understand the basics of....."
• Present Supporting Information and Examples: Example: "To illustrate...., let's look at an example. In,....."
• Address Counterarguments or Potential Concerns: Example: "While..., we must also consider... ."
• Recap Key Points and Transition to the Next Section: Example: "To summarize, we've... Now, let's shift our focus to..."

Remember to organize your content logically and coherently, ensuring smooth transitions between sections.

You can conclude with a strong closing statement summarizing your main points and leaving a lasting impression. Example: "As we conclude our presentation, it's clear that... By...., we can...."

3/ Craft Clear and Concise Sentences

Once you've outlined your presentation, you need to edit your sentences. Use clear and straightforward language to ensure your message is easily understood.

Alternatively, you can break down complex ideas into simpler concepts and provide clear explanations or examples to aid comprehension.

4/ Use Visual Aids and Supporting Materials

Use supporting materials such as statistics, research findings, or real-life examples to back up your points and make them more compelling. 

• Example: "As you can see from this graph,... This demonstrates...."

5/ Include Engagement Techniques

Incorporate interactive elements to engage your audience, such as Q&A sessions , conducting live polls, or encouraging participation. You can also spin more funs into group, by randomly dividing people into different groups to get more diverse feedbacks!

6/ Rehearse and Revise

• Practice delivering your presentation script to familiarize yourself with the content and improve your delivery.
• Revise and edit your script as needed, removing any unnecessary information or repetitions.

7/ Seek Feedback

You can share your script or deliver a practice presentation to a trusted friend, colleague, or mentor to gather feedback on your script and make adjustments accordingly.

More on Script Presentation

How to Write A Presentation Introduction with Examples

How to write presentations that are engaging and visually appealing? Looking for introduction ideas for the presentation? As mentioned earlier, once you have completed your script, it's crucial to focus on editing and refining the most critical element—the opening of your presentation - the section that determines whether you can captivate and retain your audience's attention right from the start. 

Here is a guide on how to craft an opening that grabs your audience's attention from the very first minute: 

1/ Start with a Hook

To begin, you can choose from five different openings mentioned in the script based on your desired purpose and content. Alternatively, you can opt for the approach that resonates with you the most, and instills your confidence. Remember, the key is to choose a starting point that aligns with your objectives and allows you to deliver your message effectively.

2/ Establish Relevance and Context

Then you should establish the topic of your presentation and explain why it is important or relevant to your audience. Connect the topic to their interests, challenges, or aspirations to create a sense of relevance.

3/ State the Purpose

Clearly articulate the purpose or goal of your presentation. Let the audience know what they can expect to gain or achieve by listening to your presentation.

4/ Preview Your Main Points

Give a brief overview of the main points or sections you will cover in your presentation. It helps the audience understand the structure and flow of your presentation and creates anticipation.

5/ Establish Credibility

Share your expertise or credentials related to the topic to build trust with the audience, such as a brief personal story, relevant experience, or mentioning your professional background.

6/ Engage Emotionally

Connect emotional levels with your audience by appealing to their aspirations, fears, desires, or values. They help create a deeper connection and engagement from the very beginning.

Make sure your introduction is concise and to the point. Avoid unnecessary details or lengthy explanations. Aim for clarity and brevity to maintain the audience's attention.

For example, Topic: Work-life balance

"Good morning, everyone! Can you imagine waking up each day feeling energized and ready to conquer both your personal and professional pursuits? Well, that's exactly what we'll explore today – the wonderful world of work-life balance. In a fast-paced society where work seems to consume every waking hour, it's vital to find that spot where our careers and personal lives harmoniously coexist. Throughout this presentation, we'll dive into practical strategies that help us achieve that coveted balance, boost productivity, and nurture our overall well-being. 

But before we dive in, let me share a bit about my journey. As a working professional and a passionate advocate for work-life balance, I have spent years researching and implementing strategies that have transformed my own life. I am excited to share my knowledge and experiences with all of you today, with the hope of inspiring positive change and creating a more fulfilling work-life balance for everyone in this room. So, let's get started!"

🎉 Check out: How to Start a Presentation?

Whether you're a seasoned speaker or new to the stage, understanding how to write a presentation that conveys your message effectively is a valuable skill. By following the steps in this guide, you can become a captivating presenter and make your mark in every presentation you deliver.

Additionally, AhaSlides can significantly enhance your presentation's impact. With AhaSlides, you can use live polls , quizzes , and word cloud to turn your presentation into an engaging and interactive experience. Let's take a moment to explore our vast template library !

Frequently Asked Questions

How to write a presentation step by step .

You can refer to our step-by-step guide on How To Write A Presentation Script: Understand Your Purpose and Audience Outline the Structure of Your Presentation Craft Clear and Concise Sentences Use Visual Aids and Supporting Material Include Engagement Techniques Rehearse and Revise Seek Feedback

How do you start a presentation? 

You can start with an engaging opening that grabs the audience's attention and introduces your topic. Consider using one of the following approaches: Start with a Thought-Provoking Question: "Have you ever...?" Begin with a Surprising Fact or Statistic: "Did you know that....?" Use a Powerful Quote: "As Maya Angelou once said,...." Tell a Compelling Story : "Picture this: You're standing at...." Start with a Bold Statement: "In the fast-paced digital age...."

What are the five parts of a presentation?

When it comes to presentation writing, a typical presentation consists of the following five parts: Introduction: Capturing the audience's attention, introducing yourself, stating the purpose, and providing an overview. Main Body: Presenting main points, evidence, examples, and arguments. Visual Aids: Using visuals to enhance understanding and engage the audience. Conclusion: Summarizing main points, restating key message, and leaving a memorable takeaway or call to action. Q&A or Discussion: Optional part for addressing questions and encouraging audience participation.

A writer who wants to create practical and valuable content for the audience

Tips to Engage with Polls & Trivia

More from AhaSlides

Princeton Correspondents on Undergraduate Research

How to Make a Successful Research Presentation

Turning a research paper into a visual presentation is difficult; there are pitfalls, and navigating the path to a brief, informative presentation takes time and practice. As a TA for  GEO/WRI 201: Methods in Data Analysis & Scientific Writing this past fall, I saw how this process works from an instructor’s standpoint. I’ve presented my own research before, but helping others present theirs taught me a bit more about the process. Here are some tips I learned that may help you with your next research presentation:

More is more

In general, your presentation will always benefit from more practice, more feedback, and more revision. By practicing in front of friends, you can get comfortable with presenting your work while receiving feedback. It is hard to know how to revise your presentation if you never practice. If you are presenting to a general audience, getting feedback from someone outside of your discipline is crucial. Terms and ideas that seem intuitive to you may be completely foreign to someone else, and your well-crafted presentation could fall flat.

Less is more

Limit the scope of your presentation, the number of slides, and the text on each slide. In my experience, text works well for organizing slides, orienting the audience to key terms, and annotating important figures–not for explaining complex ideas. Having fewer slides is usually better as well. In general, about one slide per minute of presentation is an appropriate budget. Too many slides is usually a sign that your topic is too broad.

Limit the scope of your presentation

Don’t present your paper. Presentations are usually around 10 min long. You will not have time to explain all of the research you did in a semester (or a year!) in such a short span of time. Instead, focus on the highlight(s). Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

You will not have time to explain all of the research you did. Instead, focus on the highlights. Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

Craft a compelling research narrative

After identifying the focused research question, walk your audience through your research as if it were a story. Presentations with strong narrative arcs are clear, captivating, and compelling.

• Introduction (exposition — rising action)

Orient the audience and draw them in by demonstrating the relevance and importance of your research story with strong global motive. Provide them with the necessary vocabulary and background knowledge to understand the plot of your story. Introduce the key studies (characters) relevant in your story and build tension and conflict with scholarly and data motive. By the end of your introduction, your audience should clearly understand your research question and be dying to know how you resolve the tension built through motive.

• Methods (rising action)

The methods section should transition smoothly and logically from the introduction. Beware of presenting your methods in a boring, arc-killing, ‘this is what I did.’ Focus on the details that set your story apart from the stories other people have already told. Keep the audience interested by clearly motivating your decisions based on your original research question or the tension built in your introduction.

• Results (climax)

Less is usually more here. Only present results which are clearly related to the focused research question you are presenting. Make sure you explain the results clearly so that your audience understands what your research found. This is the peak of tension in your narrative arc, so don’t undercut it by quickly clicking through to your discussion.

• Discussion (falling action)

By now your audience should be dying for a satisfying resolution. Here is where you contextualize your results and begin resolving the tension between past research. Be thorough. If you have too many conflicts left unresolved, or you don’t have enough time to present all of the resolutions, you probably need to further narrow the scope of your presentation.

• Conclusion (denouement)

Return back to your initial research question and motive, resolving any final conflicts and tying up loose ends. Leave the audience with a clear resolution of your focus research question, and use unresolved tension to set up potential sequels (i.e. further research).

Use your medium to enhance the narrative

Visual presentations should be dominated by clear, intentional graphics. Subtle animation in key moments (usually during the results or discussion) can add drama to the narrative arc and make conflict resolutions more satisfying. You are narrating a story written in images, videos, cartoons, and graphs. While your paper is mostly text, with graphics to highlight crucial points, your slides should be the opposite. Adapting to the new medium may require you to create or acquire far more graphics than you included in your paper, but it is necessary to create an engaging presentation.

The most important thing you can do for your presentation is to practice and revise. Bother your friends, your roommates, TAs–anybody who will sit down and listen to your work. Beyond that, think about presentations you have found compelling and try to incorporate some of those elements into your own. Remember you want your work to be comprehensible; you aren’t creating experts in 10 minutes. Above all, try to stay passionate about what you did and why. You put the time in, so show your audience that it’s worth it.

For more insight into research presentations, check out these past PCUR posts written by Emma and Ellie .

— Alec Getraer, Natural Sciences Correspondent

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How to Create a Powerful Research Presentation

Written by: Raja Mandal

Have you ever had to create a research presentation?

If yes, you know how difficult it is to prepare an effective presentation that perfectly explains your research.

Since it's a visual representation of your papers, a large chunk of its preparation goes into designing.

No one knows your research paper better than you. So, only you can create the presentation to communicate the core message perfectly.

We've developed a practical, step-by-step guide to help you prepare a stellar research presentation.

Let's get started!

Table of Contents

What is a research presentation, purpose of a research presentation, how to prepare an effective research presentation, research presentation design best practices, research presentation faqs.

• A research presentation visually showcases systematic investigation findings and allows presenters to get feedback. It's commonly used in academic settings, such as Higher Degree Research students presenting their papers.
• The purpose of a research presentation is to explain the significance of your research, clearly state your findings and methodology, get valuable feedback and make the audience learn more about your work or read your research paper.
• To prepare an effective research presentation, decide on your presentation’s goal, know your audience, create an outline, limit the amount of text on your slides, and spend more time explaining your research than summarizing old work.
• Some research presentation design tips include using an attractive background, utilizing a variety of layouts, using colors wisely, using font hierarchy and including high-quality images.
• Visme can help you create all kinds of research, corporate and creative presentations. Browse thousands of presentation templates , import a PowerPoint , whip up a custom presentation design using our AI presentation maker or create a slide deck from scratch using our drag-and-drop presentation software .

A research presentation is a visual representation of an individual's or organization's systematic investigation of a subject. It helps the presenter obtain feedback on their proposed research. For example, educational establishments require Higher Degree Research (HDR) students to present their research papers in a research presentation.

The purpose of a research presentation is to share the findings with the world. When done well, it helps achieve significant levels of impact in front of groups of people. Delivering the research paper as a presentation also communicates the subject matter in powerful ways.

A beautifully designed research presentation should:

• Explain the significance of your research.
• Clearly state your findings and the method of analysis.
• Get valuable feedback from others in your community to strengthen your research.
• Make the audience learn more about your work or read your research paper.

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Most research presentations can be boring, especially if your data is not presented in an engaging way. You should prepare your presentation in a way that attracts and persuades your audience while drawing attention to the main points.

Follow the steps below to do that.

Decide on Your Presentation’s Purpose

Beginning the design process without deciding on the purpose of your presentation is like crawling in the dark without knowing the destination. You should first know the purpose of your presentation before creating it.

The purpose of a research presentation can be defending a dissertation, an academic job interview, a conference, asking for funding, and various others. The rest of the process will depend on the purpose of your presentation.

Look at these 25 different presentation examples to get inspiration and find the one that best fits your needs.

Know Your Audience

You probably wouldn't speak to your lecturer like you talk to your friends. Creating a presentation is the same—you need to tailor your presentation's design, tone and content to make it appropriate for your audience.

To do that, you need to establish who your audience is. Your audience could be:

• Scientists/scholars in your field
• Graduate and undergraduate students
• Community members

Your target audience might be a mix of all of the above. In that case, it's better to have something for everyone. Once you know who your target audience is, ask yourself the following questions:

• Why are they here?
• What do they expect from your presentations?
• Are they willing to participate?
• What will keep them engaged?
• What do you want them to do and what's their part in your presentation?
• How do they prefer to receive information?

The answers to these questions will help you know your audience better and prepare your research presentation accordingly. Once you define your target audience, use these five traits of a highly engaging presentation to capture your audience's attention.

Create a Research Presentation Outline

Before crafting your presentation, it's crucial to create a presentation outline . Your outline will act as your guide to put your information in order and ensure you touch on all your major points.

Like other forms of academic writing, research presentations can be divided into several parts to make them more effective.

A research outline will:

• Guide you as you prepare your presentation
• Enable you to organize your ideas
• Present your research in a logical format
• Show the relationships among slides in your presentation
• Construct an order overview of your presentation
• Group ideas into main points

Though there is no universal formula for a research presentation outline, here's an example of what the outline should look like:

• Introduction and purpose
• Background and context
• Data and methodology
• Descriptive data
• Quantitative and qualitative analysis
• Future Research

Pro Tip: If your presentation needs to go through several rounds of edits or approvals, such as in the outline stage, streamline the process using Visme’s workflows . Instead of sending files back and forth, you can simply assign tasks and set up reviews or approvals.

Learn more about presentation structure to keep your audience engaged. Watch the video below for a better understanding.

Limit the Amount of Text on Your Slides

One of the most important things people often overlook is the amount of text on their presentation slides . Since the audience will be listening and watching, putting up a slide with lots of words will make them focus on reading instead of listening. As a result, they'll miss out on any critical points you are making.

The simpler you make your slides, the more your audience will grasp the meaning and retain the critical information. Here are a few ways to limit the amount of text on your slides.

1. Use Only Crucial Text on the Slides

Without making your point clear immediately, you will struggle to keep your audience's attention. Too much text can make your slides look cluttered and overwhelm the audience. Cut out waffle words, limiting content to the essentials.

If you’re struggling with summarizing your content or articulating your idea succinctly, use Visme’s AI Writer to create or shorten text into concise bullet points.

To avoid cognitive overload, combine text and images . Add animated graphics , icons , characters and gestures to bring your research presentation to life and capture your audience's attention.

2. Split up the Content Onto Multiple Slides

We recommend using one piece of information on a single slide. If you're talking about two or more topics, divide the topics into different slides to make your slides easily digestible and less daunting. The less information on each slide, the more your audience is likely to read.

3. Put Key Message Into the Heading

Use the slide headings of your presentation as a summary message. Think about the one key point you want the audience to take from each slide. And make the header short and impactful. This will ensure that your audience gets the main points immediately.

For example, you may have a statistic you want to really get across to your audience. Include that number in your heading so that it's the first point your audience reads.

But what if that statistic changes? Having to manually go back and update the number throughout your research presentation can be time-consuming.

With Visme's Dynamic Fields feature , updating important information throughout your presentation is a breeze. Take advantage of Dynamic Fields to ensure your data and research information is always up to date and accurate.

4. Visualize Data Instead of Writing Them

When adding facts and figures to your research presentation, harness the power of data visualization . Add charts and graphs to take out most of the text. You can also animate your charts and transform your slide deck into an interactive presentation .

Text with visuals causes a faster and stronger reaction than words alone, making your presentation more memorable. However, your data visualization should be straightforward to help create a narrative that further builds connections between information.

Have a look at these data visualization examples for inspiration. And here's an infographic explaining data visualization best practices.

Visme comes with a wide variety of charts and graphs templates you can use in your presentation.

5. Use Presenter Notes

Visme's Presenter Studio comes with a presenter notes feature that can help you keep your slides succinct. Use it to pull out any additional text that the audience needs to understand the content.

View your notes for each slide in the left sidebar of the presentation software to help you stay focused and on message throughout your presentation.

Explain Your Research

Some people spend nearly all of the presentation going over the existing research and giving background information on the particular case. Since you're preparing a research presentation, use more slides to explain the research papers you directly contributed to. This is also helpful to do when creating a grant proposal .

Your audience is there to learn about your new and exciting research, not to hear a summary of old work. So, if you create 20 slides for the presentation, spend at least 15 slides explaining your research, findings, and the key takeaways or recommendations.

Use Visme’s collaboration tools to work on your research presentation together with your team. This will help you create a well-rounded presentation that includes all the necessary points, even those that you did not work on directly.

Learn more about how to give a good presentation . This will help you explain your research more effectively.

A study shows that 91% of presenters feel more confident when presenting a well-designed slide deck. So, let's move on to the design part of your research presentation to boost your confidence.

1. Use an Attractive Background

The background of each presentation slide is a crucial design element for your presentation. So choose the background carefully. Try not to use backgrounds that are distracting or make the text difficult to read.

Use simple and relevant backgrounds to make the slide aesthetically appealing. Always use the same background for the slides throughout the presentation. Look at these presentation background templates and examples to get inspired.

2. Use a Variety of Layouts

Slide after slide of the same layout makes your presentation repetitive and boring. Mixing up the layout of your slides can help you avoid this issue and keep your audience engaged.

The presentation template below has a wide variety of images, texts, icons and other elements to create an interesting layout for your presentation slides.

Have a look at these 29 best presentation templates for inspiration.

3. Use Colors Wisely

Colors play an essential role in designing your presentation slides, regardless of the type of presentation you're working with. However, if you're a non-designer, you might be unsure about about how to use colors in a presentation . So, here are some tips for you:

• Use complementary colors to stay on the safe side.
• Use a text color that contrasts with the background to make the text pop.
• Use colors to emphasize a text or design element.
• Keep colors simple — less is more.

Don't be discouraged if you still find it difficult to choose colors for your presentation. All the presentation templates in Visme come with perfect color combinations to get the job done for you.

Below is an example of a research project presentation.

4. Use Fonts Hierarchy

Fonts are another design element that can make or break the design of your research presentation. If you struggle a lot while choosing fonts for a presentation , you aren't alone. Here are some tips that you can follow:

• Try not to use smaller fonts that make your text difficult to read.
• Use different font sizes for headings and body text. For example, you can use 20 points for the body text, 24 for the subheadings and 40 for the title.
• Learn about font pairing and use it in your design. For example, use sans-serif with serif fonts as they always go well together.
• Use two or three fonts max—ideally two. One should be for the headlines and the other for the body text. Anything more than that can make your slides cluttered.
• Handwritten fonts and script fonts may look tempting, but they are a big no. They could negatively affect the readability and legibility of your research presentation.

Here's a research presentation template from Visme designed with the points mentioned above in mind.

5. Include High-Resolution Images

Are there any images you can use in your research presentation slides to introduce or explain a topic? As the saying goes, "A picture tells a thousand words." Use pictures to help your audience listen to you more efficiently while viewing the slides.

Pictures can also help you reduce the text clutter in the presentation, as long as they prompt you to make the points you need to make. Upload your own photos or browse through Visme's high-resolution stock photo library . It features over 1,000,000 free stock photos.

If you can’t find the perfect image, don’t worry. Use Visme’s AI Image Generator to whip one up for you based on prompts. You can also use our AI Image Editing tools to unblur, upscale and remove unwanted backgrounds from your photos.

Have a look at the presentation template below. It includes only high-resolution images, like all the presentation templates in Visme.

Below is a video of 13 presentation design tips to help you design a research presentation that your audience will love.

How to do a 5 minute research presentation?

Here are some tips to wrap up a research presentation in 5 minutes:

• Focus on key points: Get to the meat of it quickly. Briefly introduce the topic, explain your methodology, present main findings and then conclude your presentation.
• Less is more: Keep your presentation to 3-5 slides max, and use bullet points and visuals over walls of text.
• Rehearse and refine: Practice delivering your presentation within the time limit before the big day. Trim content if you consistently run over, and aim to finish at 4:30 to allow for any unexpected pauses.

How long should a research presentation be?

According to Guy Kawaski’s 10/20/30 rule , your research presentation should be no more than 10 slides and take no longer than 20 minutes to present.

How do you introduce yourself in a research presentation?

Introduce yourself by clearly stating your name, institute and research focus. For example: "I'm Jane Doe from XYZ University. My research examines the impact of climate change on coral reefs."

How many slides should a research presentation have?

As a general rule, you should spend 1-2 minutes on each slide. This means you should aim for around 5-10 slides for a 10-minute research presentation.

Prepare Your Research Presentation Using Visme

Designing presentation slides from scratch isn't easy, especially if you have no experience. Fortunately, Visme comes with hundreds of professional presentation templates crafted by expert designers that make the job easy for you.

You don't need any design experience to create effective research presentations, corporate presentations and even creative presentations .

Choose from hundreds of beautifully designed presentation templates and customize them according to your needs using Visme's all-in-one presentation software . Anyone can use our powerful software to create stunning presentations in minutes.

Create a free account in Visme today and start creating your research presentation like an expert.

Put together powerful research presentations in minutes with Visme.

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Raja Antony Mandal is a Content Writer at Visme. He can quickly adapt to different writing styles, possess strong research skills, and know SEO fundamentals. Raja wants to share valuable information with his audience by telling captivating stories in his articles. He wants to travel and party a lot on the weekends, but his guitar, drum set, and volleyball court don’t let him.

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Blog Business How to Present a Case Study like a Pro (With Examples)

How to Present a Case Study like a Pro (With Examples)

Written by: Danesh Ramuthi Sep 07, 2023

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, I will cover every element that transforms a mere report into a compelling case study, from selecting the right metrics to using persuasive narrative techniques.

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead: 

What is a case study presentation?

What is the purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation examples with templates, 6 tips for delivering an effective case study presentation, 5 common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers. 

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it. 

Open with an introductory overview 

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution. 

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes. 

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer. 

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner. 

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact. 

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences. 

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1 . Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

Want to present your research like a pro? Browse our research presentation template gallery for creative inspiration!

2. Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

3. Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them. 

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others. 

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

4. Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

5. Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important. 

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received. 

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

• Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
• Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
• Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
• Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
• Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
• Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Nailed your case study, but want to make your presentation even stronger? Avoid these common mistakes to ensure your audience gets the most out of it:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful. Need help making your data clear and impactful? Our data presentation templates can help! Find clear and engaging visuals to showcase your findings.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

• Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
• Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
• Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
• Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
• Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides :

• Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
• Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
• Objectives : Clearly state the goals of the case study in a dedicated slide.
• Findings : Use charts, graphs and bullet points to present your findings succinctly.
• Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
• Conclusion : Summarize key takeaways and results.
• Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them. 

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience,  credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner. 

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative. 

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole. 

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points. 

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact. 

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love , and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Understand Yourself Better:

Big 5 Personality Test

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to write a speech that your audience remembers

6 presentation skills and how to improve them, 3 stand-out professional bio examples to inspire your own, tell a story they can't ignore these 10 tips will teach you how, how to make a presentation interactive and exciting, your guide to what storytelling is and how to be a good storyteller, reading the room gives you an edge — no matter who you're talking to, 18 effective strategies to improve your communication skills, writing an elevator pitch about yourself: a how-to plus tips, how to disagree at work without being obnoxious, the importance of good speech: 5 tips to be more articulate, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, fear of public speaking overcome it with these 7 tips, how to not be nervous for a presentation — 13 tips that work (really), 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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27 Comments

This was a great tutorial. Thank you for providing! I am designing my next report in PPT right now! Shhhh! ~Jessica, Child Advocates of Fort Bend

Your secret’s safe with us. 🙂

Woohoo! I’m glad this list has inspired you Jessica! Your secret is safe 🙂 Happy PowerPoint-ing!

wow, what a beautiful report in PP! Can you share it with us please? Thanks in advance

Hi Hossat, This report’s not available for download, sorry! It’s an internal report that Nick designed specifically for his audience. One of these days, “in all my spare time,” I’ll design some sort of template for these reports. Until then, I hope you find the behind-the-scenes screenshots to be useful.

Great post! I plan to use tip #3 right away. I use Nancy Duarte’s slidedoc format for reports and like this 8.5″ x 11″ option too.

Learning about “Align” a few years ago has already saved hours of my precious time! It’s the little things.

This tip was probably the simplest game changer for me. This works for everything (and in most MS Office applications ) for things like conference posters, handouts, reports, ACTUAL powerpoint slide decks… It’s really nice once you realize you’ll never have to nudge objects click by click anymore!

Nick — I literally used to zoom waaaaaaay to 400% or 500% on my screen, hold up a ruler, and eyeball all my text boxes to “align” them. Oops.

Does anyone know of any templates that already exist with it rotated and filled in content

Hi Jeremy, Check out https://www.duarte.com/slidedocs/ . THE trailblazer in “slidedocs” is Nancy Duarte and the dozens of staff at her company. I believe they have free templates to get you started. Like any templates, you’ll want to adjust the colors and fonts, at a bare minimum, so that it doesn’t look so default. Let me know if you encounter any other helpful templates.

Thanks for sharing this, great idea! Formatting on Word has always been a challenge for me

Hello, This is great! Do the reports created in Powerpoint meet accessibility standards for folks who use screen readers, etc.?

Great question. Someone asked this question on Twitter too. Here’s what I said: “I don’t see why it wouldn’t. Reports can be written in any software program (Word, PowerPoint, InDesign, Publisher, etc etc etc) and then PDF’d. I believe you can tag tables and images in any program.” And here’s what Nick said: “Using Accessibility Checker in PPT (as in Word) is important when creating… then when publishing to PDF, there a couple more clicks I think to make sure it exports as an accessible doc – found this in my search: http://lpc1.clpccd.cc.ca.us/lpc/blackboard/accessible_ppt/convert_ppt.htm ” Let us know what you learn in your search, too.

Definitely can Marissa, you just need to create the document in a way that’s accessible (as you probably normally would in Word) can use accessibility checker in PowerPoint when creating the report to see whch elements need alt text, etc and then follow these instructions when exporting to PDF: https://t.co/OrMkFSxihM

Hi Ann and Nick: a) Another way to get matching colors in different objects (point 5 of your post) without too much concern over if its well done, is to play with Saturation: 1- Shape Fill 2 – More Fill Colors 3 – Custom tab 4 – Color Model HSL 5 – And play with different levels of Saturation b) If we want to print the report directely from the PPT we must take in consideratin that the printer always put a white margin that we can’t see even at the Print Preview. Thanks for the post Miguel

This is a great point Miguel. I often click between my edit view and print preview when I’m making reports to see how it will print if I were to do so directly from ppt so I can check what that white border looks like and if it impacts anything I have on the page, especially important when bleeding images or objects over the page edges. This is one reason you want to be sure to custom format your page layout too, manually enter 8.5 width and 11 length instead of relying on the default “letter” size option that ppt gives you, which actually defaults the slide to 7.5 X 10. Thanks for the color tip too, I’ll try that out!

This is very interesting post on report creation in PowerPoint.

[…] How to Write Your Reports in PowerPoint Instead of Word: 9 Tips for Getting Started […]

Finally, it becomes easier to use MS powerpoint in terms of writing reports as my MS word was showing errors.

Great post, thank you. As a consultant I write reports for a living. I grew up on Word and was trained to write word-heavy, long form reports. Whilst I (think I) do that very well, I’m conscious that these days many people prefer shorter, more visual reports so I’m exploring how I might transition to that. Two issue I’ve always had with ppt are (1) the way it resizes text when I don’t want it to and (2) the way it works one page at a time, i.e. text doesn’t flow from one page to the next. Is there a way to address either of these? Might Publisher (which I’ve never really used; does it even still exist?) be a good alternative tool for the job?

Hi Patch, Argh yes, I have the same frustrations with PowerPoint.

Rather than using the built-in text boxes, which automatically re-size the text, I delete those and add my own. Then I have full control over the text formatting.

I don’t know how to adjust the page breaks/page flow; don’t think this is possible actually (?). I plan the content carefully in advance (by spending time developing a detailed outline). Then, I make sure that each topic simply fits on its own page.

You’re certainly welcome to continue using Word! Or, Publisher. But PowerPoint does tend to be easiest to use as you add more visuals to your reports.

Good luck! Ann

Thanks. When do u prefer portrait or landscape orientation?

I’m trying to use landscape as much as possible these days — since so many people are reading the reports from their computers.

Interesting but I fail to see the benefit. Why not just use Word with PowerPoint inserts for powerful reports (or for that matter insert PowerBI).

I just find PowerPoint to be more artistic since it requires so much careful manipulation of content – an issue I simply don’t have in Word.

Word’s great for text-heavy reports. PowerPoint’s great for visual-heavy reports. They each have their own value.

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How to Write Your Reports in PowerPoint Instead of Word: Nine Tips for Getting Started

Hi! My name is Nick Visscher, I’m an internal evaluator with Denver Zoo. Our data work spans the gamut from collecting guest satisfaction insights to observing preschool kids in our nature play programming. With everything our team does we aim to help our staff improve their programs and our guest’s experience. It’s important for us to disseminate our findings in ways that make our stakeholders (mainly internal staff) to dig in and explore. Clear, concise, and well visualized reporting is super important and something we are passionate about.

There are so many options when it comes to reporting software, but one familiar face I often find myself turning to is Microsoft PowerPoint. You might not immediately think of PowerPoint when it comes to creating formal reports, but I love using it in lieu of more common applications like Word. Positioning new images and text boxes into a document is just easier in PowerPoint. You don’t need to worry about anchoring items or how inserting new text might change the position of items you’ve already included on a page. It’s a blank canvas without many limitations.

Here are some screenshots from a report that I wrote in PowerPoint. These pages come from our Lorikeet Adventure: Guest Experience Research Brief.

Here are a few tips I keep in mind when using PowerPoint to design my evaluation reports. Note: I’m working in MS Office 2016.

• Changing slide orientation : I like a traditional page layout for a report I know my readers will likely print, not the default slide size (16:9 aspect ratio). To change it, I go to the Design pane and create a custom slide size, change the settings to 8.5” by 11”, and select a Portrait orientation.
• Making use of the page ruler, gridlines, and guides : In the View pane I always select Ruler and Guides (and sometime Gridlines) so I can make sure key text and objects are in the same position on each page. I also know my readers will likely print and use a staple in the upper left corner so I make sure to keep one guide line at a half inch from the left. This lets me position headers and text where I know a staple won’t get in the way.
• Using built in arrangement options for multiple text boxes or images : Don’t spend too much time clicking that left arrow or right arrow to “nudge” objects into just the right place on a page. Select all the objects you wish to align, go to the Home pane, select Arrange, and then select Align. There are built in arrangement options there which perfectly align or evenly distribute everything at once. This is one feature that consistently saves me time and makes everything look better.
• Inserting shapes and lines as design elements : I love using basic shapes and lines in different variations on a page to give the design of a report a sleek and professional feel. I avoid predefined slide design templates at all costs, they don’t often follow the principles of good design.
• Using fill color and transparency : I’m not always confident in knowing which colors compliment each other so to avoid having to pick different colors, but still give some visual variation, I increase the degree of fill color transparency on key shapes or objects. I also like doing this on cover pages when most often the entire slide background is a photograph. Inserting overlapping shapes with 50% transparency creates a sophisticated visual effect and also adds some darker space on the page perfect for a title or text header to stand out.
• Copying page design for the whole report : Most of the time I like my background design and title text to be consistent on each page. Once I’ve created a page layout I like I simply copy and paste that slide for the remainder of the report pages. This is a quick solution to having to re-create the most common design elements in your report over and over again. I’ve used a more elegant solution lately by editing the slide master in the View pane and editing the default fonts and colors in the Design pane.
• Editing dataviz directly in PowerPoint : I used to spend a lot of time editing charts directly in Excel, then copy/pasting them into PowerPoint. This would sometimes cause size and formatting issues so I’d have to do a few edits there too. PowerPoint has the same chart editing and layout features as Excel does so now I create a basic default chart in Excel using my data, copy/paste that right away into PowerPoint, and do all of my editing there.
• Letting your copy editor do their thing : I always need a copy editor when I finish a report. PowerPoint provides similar review and comment features as Word does. It’s not quite as extensive but it does the trick. Under the Review pane you can select text, add comments, and select “start inking” to highlight areas is the report that need further attention.
• Saving your report : Save your report as a PDF or XPS document when you’re ready to send to your readers. They’ll be dazzled by the beauty of your work and be none the wiser that you used trusty ole PowerPoint to design it.

Here’s another report that I designed within PowerPoint. These pages come from our Zoo Lights: Guest Experience Survey Report .

Have you tried writing your reports in PowerPoint instead of in Word? If so, please share your tips in the comments section below.

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3 Steps to Turn a Report into an Executive Presentation—Step 3

You have gathered and analyzed some interesting budget, operations, research, or workforce data and described your findings in a written report for your work team. Now it’s time to brief top-level executives on this valuable information. Your purpose is to summarize (“Executize”) the data and explain its significance without overwhelming your audience with too much detail. To turn your report into a tailored presentation that meets the needs of those executives, use a three-step approach: PLAN, DECONSTRUCT, RECONSTRUCT.

Our previous two blogs explored how to plan and deconstruct your report. Now we are ready to reconstruct your Storyboard as a PowerPoint presentation.

Step 3: Reconstruct your Storyboard as a PowerPoint presentation.

• Select a template and design style that align with the event’s/your organization’s PowerPoint guidelines/standards as well as with the presentation’s setting (for example, are you presenting in a virtual space, in a small conference room, or in a hotel’s large meeting space?). Select a readable font style and size. Use an approved color scheme, and use colors consistently throughout the presentation. (For example, green is often used to signal achieved project milestones/approved deliverables.)
• Paste your storyboarded text into PowerPoint. Add your graphics. Focus the audience’s attention on your message and main points with devices such as arrows, bold print, callouts (“Bumper Stickers”), color, and shading.
• In the Speaker’s Notes field, script your Opening and Ending , verbal Transitions from slide to slide, and verbal Transitions to graphics.
• Referencing your report, in your Speaker’s Notes field, script the body of your presentation—capture the words you will use to explain the content.
• Preview the finished presentation in Slide Sorter , Slide Show , and Print Preview (color and black and white) views to ensure that (1) it serves the intended purpose, will achieve the intended goal, and conveys the intended message; (2) the overall presentation is a well-designed, cohesive whole; (3) the presentation is lean yet substantive, that is, your text and graphics are clear and economical as well as each subsection adds insight and meaningful detail.
• When you are pleased with the presentation, preview it at least once more to correct any spelling or grammar errors. Also double-check, against the source, the spelling of any proper names and the accuracy of numbers and any calculations.
• When you practice your presentation, make any necessary additional enhancements.

With knowledge of your audience, a focused message, and these three steps—PLAN, DECONSTRUCT, RECONSTRUCT, you are ready to turn any report into a tailored presentation that meets the needs of your executive audience.

When is your next opportunity to implement this approach? Until then you can evaluate several recent presentations: How well did your message, selection and organization of supporting points, and level of detail—in both text and graphics— align with the audience? How could the presentation have been even more effective?

© COPYRIGHT 2016 by The Writing Center, Inc., West Chester, PA  19380. All Rights Reserved. The Writing Center, Inc., provides in-person and virtual customized training in effective business and technical writing. This article or any part thereof may be shared only with this attribution.

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Presentation 101: How to Conclude Your Presentation with a Strong End

What do you do when you're ready to close a presentation? Maybe you'll just summarize the main points to end the topic, or make a call to launch an initiative, or play a video related to the topic, and so on. Typically, there are many methods to have a strong ending in presentation. Different presenters can have different methods. Overall, presenters should end their presentation with a strong end to motivate their audience. In this blog post, we’ll dive into the benefits of a strong end in presentation and the methods to conclude a presentation well.

What are the benefits of a good ending in presentation?

1.Leave a deep impression on the audience. At the end of the presentation, we can summarize the content of the presentation, emphasize the key points, or use a vivid metaphor to summarize the whole text, so that the audience has a clear impression of the content of the presentation, which can make the audience remember our presentation more deeply.

2.Enhance the persuasive power of the presentation. At the end of the speech, we can re-emphasize our own position and point of view, or use some thought-provoking words to impress the audience, so that they will resonate with our point of view, to enhance the persuasive power of the presentation.

3.Leave the audience with good feelings. At the end of the presentation, we can use some warm words to thank the audience for listening and support, or to express our good wishes for the future, so that the audience will still be immersed in a good emotion when they leave the presentation.

4.Add a sense of completeness to the presentation. At the end of the presentation, we can summarize the whole presentation, review the key content of the presentation, so that the whole presentation presents a complete structure, so that the audience feels that the content of the presentation is clear and logical, so as to increase the attractiveness of the presentation.

5.Provide a strong call to action: A well-crafted ending can prompt your audience to take action, whether it's to implement your suggestions, support your cause, or purchase your product or service

Seven Tips for have a strong end in your presentation:

1.Call to Action. At the end of the speech, he used his profound understanding and unique insights to offer hope and appeal to the audience. This kind of ending can inspire the audience's enthusiasm and make the audience take action.

E.g. "Now that we've discussed the importance of saving water resource, I urge each of you to commit to one small change in your daily lives to reduce water pollution. Whether repeatedly use water or reduce bath time, every action counts towards a more sustainable future."

2.Reiteration of Key Points. This is the most common way to end. Generally speaking, restating a point can help the audience review the speech and deepen their memory and understanding.

E.g. "In conclusion, our three main strategies for improving customer satisfaction are proactive communication, personalized service, and swift issue resolution. By implementing these strategies consistently, we can strengthen our relationships with customers and drive long-term loyalty."

3.Quotations or Anecdotes. This method uses a poem or a famous quote to summarize the key points. It not only makes the speech dramatic but also better conveys the speaker's emotions.

E.g. "As Lao Tzu said, ‘The journey of a thousand miles begins with one step.’ Let's remember these words as we are going to implement our plan.”

4.Visuals or Demonstrations. Using tools such as video at the end of a speech can better capture the audience's attention, increase the visual impact of the speech, and convey the message more vividly.

E.g. "Before we conclude, let me show you a brief video showcasing the impact of protect the marine environment. the beautiful sight of the sea serves as a powerful reminder of why our work is so important."

5.Open-Ended Questions. By using open-ended questions to elicit responses from your audience, you can effectively engage your audience and make your presentation more memorable.

E.g. "Finally, I'd like to leave you with a question: What role can each of us play in promoting diversity and inclusion within our organization? I encourage you to reflect on this question and share your thoughts with your colleagues."

6.Give a Storytelling. Sharing a story at the end is equivalent to responding to the speech with an example. This not only attracts the audience's interest, but also emphasizes the content of the speech.

E.g. "Let me share a story with you. Years ago, a small team of passionate individuals set out to change the world with nothing but an idea and a relentless drive to succeed. Today, that idea has transformed into a global movement, touching the lives of millions. Remember, it all started with a vision and the courage to pursue it."

7.Inspiring or Motivational Statements. This method can directly express the speaker's ideas. Give the audience a powerful attraction.

E.g. "As we conclude today's presentation, I want to leave you with this thought: No matter how daunting the challenges may seem, never underestimate the power of perseverance and innovation. Together, we have the ability to overcome any obstacle and create a brighter future for generations to come."

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