another word for case study meaning

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noun as in case history

Strongest match

• medical history

Weak matches

• medical record
• psychiatric history

Example Sentences

In a case study from Metric Theory, Target Impression Share bidding, the total cost per click increased with both mobile and desktop devices.

It would also become the subject of a fair number of business school case studies.

Not just blog posts, you can also share other resources like case studies, podcast episodes, and webinars via Instagram Stories.

They become the architecture for a case study of Flint, expressed in a more personal and poetic way than a straightforward investigation could.

The Creek Fire was a case study in the challenge facing today’s fire analysts, who are trying to predict the movements of fires that are far more severe than those seen just a decade ago.

A case study would be your Twilight director Catherine Hardwicke.

A good case study for the minority superhero problem is Luke Cage.

He was asked to review a case study out of Lebanon that had cited his work.

Instead, now we have a political science case-study proving how political fortunes can shift and change at warp speed.

One interesting case study is Sir Arthur Evans, the original excavator and “restorer” of the Minoan palace of Knossos on Crete.

As this is a case study, it should be said that my first mistake was in discrediting my early religious experience.

The author of a recent case study of democracy in a frontier county commented on the need for this kind of investigation.

How could a case study of Virginia during this period illustrate these developments?

Related Words

Words related to case study are not direct synonyms, but are associated with the word case study . Browse related words to learn more about word associations.

noun as in record of what happened

From Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

What Is Another Way to Say “Case Study”?

January 1, 2024

Linda Brown

Looking for synonyms for case study ? We’ve got you covered!

Here’s a list of other ways to say case study .

• Examination
• Investigation
• Research study
• Detailed study
• Exploration
• Observational study
• Case report
• Case analysis

Want to learn how to say case study professionally? Keep reading for examples and use cases.

1. Analysis

“Analysis” is used when a detailed examination of the elements or structure of something is conducted. It’s appropriate in scientific, business, and academic contexts. Example: The team conducted an analysis of market trends for the new product launch.

“Report” refers to a formal account or statement describing the findings of an investigation or research. It’s used in professional, academic, and governmental contexts. Example: She compiled a comprehensive report on the company’s financial health over the past year.

3. Examination

“Examination” is used when referring to a detailed inspection or analysis of a subject or phenomenon. It’s suitable in medical, academic, and technical fields. Example: The doctor conducted a thorough examination of the patient’s case history.

4. Investigation

“Investigation” implies a systematic or formal inquiry to discover facts or information. It’s commonly used in law enforcement, scientific research, and journalism. Example: The environmental agency launched an investigation into the cause of the pollution.

“Profile” refers to an analysis or description of a particular thing or person. It’s often used in journalism, psychology, and marketing. Example: The magazine published a detailed profile of the innovative tech startup.

“Survey” is used for a comprehensive examination or review of a particular area or subject. It’s suitable in research, social sciences, and market analysis. Example: The city conducted a survey to understand the housing needs of its residents.

7. Research Study

“Research study” refers to a detailed and systematic examination of a subject to discover new information or reach new understandings. It’s used in academic and scientific contexts. Example: The research study provided new insights into the effects of climate change on agriculture.

“Inquiry” implies a formal investigation or examination. It’s often used in academic research, legal contexts, and public policy. Example: The committee launched an inquiry into the effectiveness of the new health policy.

9. Assessment

“Assessment” is the evaluation or analysis of the nature, quality, or ability of someone or something. It’s used in educational, professional, and healthcare settings. Example: The consultant did an assessment of the project’s risks and opportunities.

“Review” involves a formal assessment or examination of a subject or situation. It’s appropriate in academic, professional, and critical analysis contexts. Example: The team conducted a review of the existing literature on renewable energy technologies.

11. Detailed Study

“Detailed study” refers to an in-depth examination and analysis of a subject. It’s used in contexts where comprehensive understanding is required. Example: A detailed study of the region’s history revealed unknown cultural influences.

12. Exploration

“Exploration” is used to describe a thorough analysis or discussion of a subject, often in a more open or investigative manner. It’s suitable in scientific and academic research. Example: His book is an exploration into the psychological impacts of social media.

13. Observational Study

“Observational study” refers to research where the investigator observes subjects without manipulation. It’s commonly used in social sciences and medicine. Example: The observational study focused on children’s behavior in different learning environments.

14. Case Report

“Case report” is a detailed report of the symptoms, signs, diagnosis, treatment, and follow-up of an individual patient. It’s used in medical and clinical contexts. Example: The doctor published a case report on the rare genetic disorder.

15. Case Analysis

“Case analysis” involves a detailed examination of a case in order to understand its various aspects. It’s often used in business, law, and academic settings. Example: The business school students performed a case analysis of the company’s strategic turnaround.

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What is another word for case study ?

Synonyms for case study case study, this thesaurus page includes all potential synonyms, words with the same meaning and similar terms for the word case study ., princeton's wordnet.

• case study noun

a careful study of some social unit (as a corporation or division within a corporation) that attempts to determine what factors led to its success or failure

a detailed analysis of a person or group from a social or psychological or medical point of view

Matched Categories

• Corporation

Concise Medical Dictionary, by Joseph C Segen, MD Rate these synonyms: 2.2 / 5 votes

Synonyms: Epidemiology Anecdotal report, anecdote, single case report

How to pronounce case study?

How to say case study in sign language, how to use case study in a sentence.

Houston Astros :

I think I’m kind of a case study on this one.

Sam Goodman :

The Hong Kong BNO scheme is an interesting case study of what can happen if there is political will, there are 12 welcome centers across the country and a really good support package which costs relatively little, including help with English language. And most importantly they just didn’t politicize it. All this has meant that 144,000 Hong Kongers have come here with little to no fuss, integrated quickly and there have been minimal issues.

Josh Holmes :

For those asking, this is my response to West Virginia Roy Moore :' This clown is a walking, talking case study for the limitation of a prison's ability to rehabilitate,'.

Tesoro Corp :

We agree on the critical importance of continually learning from incidents and improving the safety of our operations, and inaccuracies in the case study do not detract from our resolve to learn from these incidents.

Alba Pasini :

This case study is really important, since it testifies that a medical approach to maternal morbidity actually existed during the Lombard period, despite the rejection of the scientific progress which denoted all the Early Middle Age, also, it shows two rare findings, since post-mortem fetal extrusion is a quite rare phenomenon( especially in archaeological specimens), while only a few examples of trepanation are known for the European Early Middle Age.

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• case load noun
• case officer noun
• case reporter
• case sensitive
• case shot noun
• case-by-case adj
• case-fatality
• case-fatality proportion noun

Alternative searches for case study :

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CASE STUDY Synonyms

Best alternative words for case study, best hypernyms for case study, alternatives for analysis.

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Meaning of case study in English

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• anti-narrative
• be another story idiom
• bodice-ripper
• cautionary tale
• horror story
• in medias res
• reminiscence
• running commentary phrase
• semi-legendary
• write something up phrasal verb

case study | American Dictionary

Case study | business english, examples of case study, translations of case study.

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How to write a case study — examples, templates and tools

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved and the support they received from a brand along the way. To write a great case study, you need to:

• Celebrate the customer and make them — not a product or service — the star of the story.
• Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
• Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
• Follow a standardised format that includes all of the essentials a potential customer would find interesting and useful.
• Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

Case studies are unique in that there’s a fairly standardised format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

• Switch from one product or service to another while naming competitors that missed the mark.
• Experience measurable results that are relatable to others in a specific industry.
• Represent well-known brands and recognisable names that are likely to compel action.
• Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure that they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

• An engaging headline
• A subject and customer introduction
• The unique challenge or challenges the customer faced
• The solution the customer used to solve the problem
• The results achieved
• Data and statistics to back up claims of success
• A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

• Be clear and concise. Readers want to get to the point of the story quickly and easily and they’ll be looking to see themselves reflected in the story right from the start.
• Provide a big picture. Always make sure to explain who the client is, their goals and how they achieved success in a short introduction to engage the reader.
• Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
• Leverage graphics. Incorporating infographics, charts and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
• Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
• Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarise the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learnt a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

• Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
• Create an introduction. Lead with an explanation as to who the customer is, the need they had and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
• Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
• Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing and onboarding the solution.
• Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
• Ask for action. Include a CTA at the end of the case study that invites readers to keep in touch for more information, try a demo or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

• Start with an engaging title. Make sure that you include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
• Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen and feel free to include quotes from the customer about their selection process.
• Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Summarise the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
• Ask for action. Include a CTA at the end of the case study that asks readers to keep in touch for more information, try a demo or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation and roll-out. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organisations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

• Think about a few goals you’d like to accomplish with your content.
• Make a list of successful clients that would be strong candidates for a case study.
• Keep in touch to the client to get their approval and conduct an interview.
• Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you to collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you to deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesise data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

Synonyms of case history

• as in case study
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Thesaurus Definition of case history

Synonyms & Similar Words

• documentation
• commentaries
• testimonial
• procès - verbal

Examples of case history in a Sentence

• Saima S. Iqbal, Scientific American , 24 Oct. 2024
• Diane Brady, Fortune , 24 Oct. 2024
• ROBERT YATES Special to the Democrat-Gazette, arkansasonline.com , 26 Oct. 2024
• Holly V. Hays, The Indianapolis Star , 25 Oct. 2024
• Deb Harvell, arkansasonline.com , 27 Oct. 2024
• Brian Mazique, Forbes , 26 Oct. 2024

Thesaurus Entries Near case history

case histories

case history

case in point

Cite this Entry

“Case history.” Merriam-Webster.com Thesaurus , Merriam-Webster, https://www.merriam-webster.com/thesaurus/case%20history. Accessed 8 Nov. 2024.

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