Case study jbl
This document describes a case study for a youth marketing campaign by Letsintern.com for JBL headphones. The objective was to create brand awareness and trials among college students by recruiting 20 student influencers as brand ambassadors. Ambassadors promoted JBL at college events and parties, created social media content, and gave discount coupons to friends. This drove hundreds of product trials and conversations online. The campaign successfully created a new JBL property at colleges and converted trials into sales. Read less
More Related Content
- 1. Talent | Youth Marketing Case Study Client : JBL (Harman Group) Hear the Truth Youth:INK – Brand Engagement by Letsintern.com
- 2. Talent | Youth Marketing Case Study Client : JBL (Harman Group) Hear the Truth Youth:Ink – Brand Engagement by Letsintern.com
- 3. Talent | Youth Marketing Create brand awarness and product trials for JBL among the youth in colleges by engaging student influencers who echo the brand value, those that live & love music everyday. OBJECTIVE
- 4. Talent | Youth Marketing • 20 Influencers recruited as youth brand ambassadors • Influencer profiles ( Age 19 - 23 ) 1. Music Lovers & Party enthusiasts 2. Sound engineers, DJ by hobby 3. High on networking 4. Singers, band members 5. Influencers – who set trends APPROACH
- 5. Talent | Youth Marketing • JBL Youth Ambassadors to flaunt the brand and new youth range of JBL products on campus / youth hangouts and House Parties • To curate events for JBL in College Fest and youth events. • Create content for the brand, generate feedback. • Drive engagement with brand through music gigs, product display in campus/parties and discount vouchers for ambassadors friends on wide variety of products • Drive GENUINE Social Media conversation, Word of Mouth advocacy - sharing brand and product attributes for JBL, key elements and brand message among Ambassadors’ friends. PROGRAM MECHNICS
- 6. Talent | Youth Marketing • Leveraging letsintern.com’s dynamic platform • In campus branding via posters • Leveraging LetsIntern social media SELECTION – Attracting applications
- 7. Talent | Youth Marketing Application form SELECTION – Attracting applications
- 8. Talent | Youth Marketing Emailers to the Letsintern database
- 9. Talent | Youth Marketing Social media promo
- 10. Talent | Youth Marketing In Campus promotion via posters
- 11. Talent | Youth Marketing Training & Induction
- 12. Talent | Youth Marketing Program in Action Products being used at different occasions by Ambassadors - JBL experiences Product Trials
- 13. Talent | Youth Marketing Program in Action Taking the brand & products to everyday lives! In Campus Product Trials
- 14. Talent | Youth Marketing Social Media Genuine conversations by ambassador’s Friends after product experiences
- 15. Talent | Youth Marketing Social Media conversations about JBL
- 16. Talent | Youth Marketing Social Media conversations
- 17. Talent | Youth Marketing Social Media content
- 18. Talent | Youth Marketing JBL YOUTH AMBASSADORS PRODUCT PHOTO SHOOT
- 19. Talent | Youth Marketing
- 20. Talent | Youth Marketing
- 21. Talent | Youth Marketing
- 22. Talent | Youth Marketing
- 23. Talent | Youth Marketing JBL YOUTH AMBASSADORS SPECIAL INTERVIEW WITH YVES VAN (TOMORROWLANDS RESIDENT DJ) FOR JBL PRODUCT REVIEW
- 24. Talent | Youth Marketing
- 25. Talent | Youth Marketing 318 225 537 507 447 534 224 432 447 305 239 930 259 75 85 222 305 190 183 80 141 189 185 219 219 184 0 100 200 300 400 500 600 700 800 900 1000 W 1 W 2 W 3 W 4 W 5 W 6 W 7 W 8 W 9 W 10 W 11 W 12 W 13 Number of Total Contacts Number of Product Trials Sample Performance
- 26. Talent | Youth Marketing • JBL Youth Ambassadors posting brand information, product information, images and creating content online go generate hype and promoting Harman Facebook page and E Commerce Website. • Hundreds of Ambassadors friends are reached every week with individual product trials giving genuine feedback. • Successful music events in college fests by creating a new property for JBL in campus. • Converting product trials into sales by giving discount coupons to Ambassadors friends and other marketing collaterals to creat strong brand image. • And more……. *Confidentiality clauses restrict sharing more details of particular program RESULTS
- 27. Talent | Youth Marketing Thanks! If you want to build a brand community and have real engagement with the youth. Get in touch.. Pranay Swarup: [email protected] Salman Noor: [email protected]
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Experience JBL Professional's groundbreaking loudspeaker and audio solutions, catering to diverse global venues across entertainment, enterprise, and specialized markets. From live performance to broadcast, our lineup addresses the unique requirements of each segment. Explore our extensive case studies showcasing JBL's seamless integration ...
Experience JBL Professional's groundbreaking loudspeaker and audio solutions, catering to diverse global venues across entertainment, enterprise, and specialized markets. ... Case Studies with Assets. PDF (1) All Case Studies Case Studies by Application. Bars & Restaurants (15) Broadcast TV (5) Casinos (9) Cinema (27) Convention Centers (11)
Case Study: JBL Challenge JBL, a company that designs and builds consumer audio equipment, wanted to drive incremental, cost-efficient sales from customers who had visited their site, but not yet converted. Solution By setting up a dynamic ads program, working with Twitter and StitcherAds, JBL served personalized ads to potential customers
This document describes a case study for a youth marketing campaign by Letsintern.com for JBL headphones. The objective was to create brand awareness and trials among college students by recruiting 20 student influencers as brand ambassadors. Ambassadors promoted JBL at college events and parties, created social media content, and gave discount ...
Amplifying JBL's Brand Presence on Amazon . In this case study you will learn: How to build and maintain a uniform brand image across multiple Amazon marketplaces worldwide ... Open Case Study (PDF) Any questions? Get in touch with us! Nils Zündorf . Managing Director . [email protected] +44 2035140297 . Stay up to date ...
JBL CASE STUDY FOR ADAPTATION OF THE CATECHUMENAL PROCESS . IN: ELCA, urban, San Francisco, 385 members . Background 1. What four characteristics best describe your church community, especially what makes you unique? • Diverse, inclusive, especially in terms of age groups/generations
We outline how we helped JBL build an uniform brand image across 8 marketplaces with content optimization, Brand Stores and A+ Content. Woah, this page is old! We're now DEPT®. ... Download case study: JBL . Stay up to date . Get the newsletter . Social . LinkedIn. Youtube. Instagram. Initiatives . Good Company. DEPT® Careers ...
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Study on the comparative analysis of JBL and BOSE - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. The audio equipment industry manufactures devices for entertainment, music amplification, vehicles, and public address systems. Key products include speakers, stereo equipment, and amplifiers.
Experience JBL Professional's groundbreaking loudspeaker and audio solutions, catering to diverse global venues across entertainment, enterprise, and specialized markets. ... Case Studies with Assets. PDF (37) Video (5) Case Studies by Application. Bars & Restaurants (15) Broadcast TV (5) Casinos (9) Cinema (27) Convention Centers (11)
JBL is an audio electronics company founded in 1946. The company manufacturers cutting-edge audio systems throughout the world. The company's product lines are Wireless speakers, Headphones, Home Audio, Car speaker, etc. With a global headcount of over 12000 employees, the parent company i.e. Harman clocked in revenues of $912 million in 2016. Here is the SWOT Analysis of JBL.
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Case Study Client : JBL (Harman Group) Hear the Truth Youth:INK â Brand Engagement by Letsintern.com Talent | Youth Marketing Case Study Client : JBL (Harman Group) Hear…
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Ruth E. McCall, BS, MLS (ASCP) [email protected] www.jblearning.comJones & Bartlett Learning books and products are available through mo. t bookstores and online booksellers. To contact Jones & Bartlett Learning directly, call 800-832-0034, fax 978-443-8000, or v.
JBL -- A Case Study: IN: ELCA, Suburban Vancouver WA . Congregation Background . St. Andrew is in Clark County, WA, just north of its more well-known and liberal neighbor, Portland OR. About .5 million people reside in Clark County. One-third of the labor force commutes to Oregon.
However, noticed a lot of people were struggling with JBL so I wanted to offer some resources to study with in case anyone is having trouble with passing their EMT-B course. ---- Here is my flashcard deck of vocabulary and some key scenarios (approximately 1300 cards total) Crash Course Study Guide. Drug Administration Guide
Experience JBL Professional's groundbreaking loudspeaker and audio solutions, catering to diverse global venues across entertainment, enterprise, and specialized markets. From live performance to broadcast, our lineup addresses the unique requirements of each segment. Explore our extensive case studies showcasing JBL's seamless integration ...
Experience JBL Professional's groundbreaking loudspeaker and audio solutions, catering to diverse global venues across entertainment, enterprise, and specialized markets. ... Case Studies with Assets. PDF (37) Video (5) All Case Studies Case Studies by Application. Bars & Restaurants (15) Broadcast TV (5) Casinos (9) Cinema (27)
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Experience JBL Professional's groundbreaking loudspeaker and audio solutions, catering to diverse global venues across entertainment, enterprise, and specialized markets. From live performance to broadcast, our lineup addresses the unique requirements of each segment. Explore our extensive case studies showcasing JBL's seamless integration ...