nike advertisement analysis essay

Nike Advertisement Analysis Essay Sample

Nike is an international company that has been around for almost 50 years. Get ready for a journey through the world of marketing mastery with a compelling analysis of a Nike advertisement. This essay delves into the art behind Nike’s campaign, offering students a captivating example of advertising brilliance. Beyond the swoosh and catchy slogans lies a blueprint for effective communication, inspiring students to decode the language of impactful marketing.

Join me in exploring the nuances that transform a mere advertisement into a powerful narrative. This analysis is not just about shoes; it’s a concise lesson for students navigating academia and beyond – a stepping stone to your own marketing triumphs.

Essay Example On Nike Advertisement Analysis

Introduction of Nike Advertisement Analysis Essay
Analysis of Nike Advertisement’s Visual Impact
Analysis on Emotional Resonance of Nike Advertisement
Slogans and Taglines of Nike Advertisement
Analysis of Celebrity Endorsements
Cultural Relevance of Nike Advertisement to do Analysis

Introduction of Nike Advertisement Analysis Essay Nike, a marketing powerhouse, wields the iconic swoosh symbol and creates compelling campaigns that transcend simple product promotion, establishing dominance. In this essay, we’ll analyze a Nike ad, exploring visual and textual elements to reveal persuasive techniques employed in its creation. Embark on a Nike advertising odyssey, where every frame and word holds a purpose, weaving a narrative beyond the surface. Body of Essay Sample on Nike Advertisement Analysis Analysis of Nike Advertisement’s Visual Impact Nike advertisements are synonymous with visually striking imagery. From empowering shots of athletes in action to emotionally charged scenes, each frame is meticulously crafted to evoke a response. Our analysis will explore how these visuals contribute to the overall narrative, leaving an indelible mark on the viewer’s psyche. Get Non-Plagiarized Custom Essay on Nike Advertisement Analysis in USA Order Now Analysis on Emotional Resonance of Nike Advertisement Beyond the glossy visuals, Nike advertisements often tap into the realm of human emotion. Whether it’s the triumph of overcoming adversity or the joy of personal achievement, we’ll explore how these emotional triggers are strategically integrated to establish a connection with the audience. Slogans and Taglines of Nike Advertisement Nike’s taglines are short yet impactful, leaving a lasting impression on consumers. From the iconic “Just Do It” to newer campaigns, our analysis will dissect the linguistic choices made in these slogans and unveil the psychological impact they have on the audience. Read more:- Argumentative Essay Topics About Animals Analysis of Celebrity Endorsements Nike frequently collaborates with high-profile athletes, turning them into brand ambassadors. We’ll examine the symbiotic relationship between the brand and these influencers, exploring how their association adds credibility and authenticity to Nike’s messaging. Buy Customized Essay on Nike Advertisement Analysis At Cheapest Price Order Now Cultural Relevance of Nike Advertisement to do Analysis Nike has a knack for staying culturally relevant, addressing societal issues and movements. Our essay will discuss how these strategic moves not only reflect the brand’s social responsibility but also position Nike as a leader in cultural conversations. Conclusion In the final segment of our analysis, we will tie together the various elements explored in the Nike advertisement. From visual impact to emotional resonance, slogans to celebrity endorsements, we’ll paint a comprehensive picture of how Nike’s advertising strategies captivate and engage audiences worldwide. As we dissect the intricacies of a Nike advertisement, it becomes evident that every element is a calculated step towards brand supremacy. Marketers and enthusiasts can glean insights on impactful campaigns by understanding persuasive techniques, enhancing the creation of memorable content. Hire USA Experts for Nike Advertisement Analysis Essay Order Now

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Advertisement analysis of nike.

Nike is an American multinational footwear, sportswear, and apparel company. Phil Knight and Bill Bowerman founded the sportswear company in 1964. The sportswear brand has established a network of approximately 1045 stores in various countries across the globe. Today, we’ll discuss the advertisement analysis of Nike; it focuses on the target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors; as the ad analysis of Nike.

Let’s discuss the advertisement analysis of Nike; some of the main components involved in the ad campaign analysis of Nike are as follows;

Target Audience of Nike

The target audience demographic details of Nike in its marketing and advertisement campaigns are as follows;

Interest: sports apparel, footwear,
Age: 18 to 65 years old
Gender: men and women
Education: lower to higher
Status: higher and brand-conscious

The demographic details of Nike show that the company’s target audience in its marketing and advertisement campaign is both men and women. They belong to various age groups, and they have a great interest in sportswear, apparel, footwear, and accessories. However, they want to engage in health and fitness activities and express themselves creatively by wearing high-quality sports products and accessories.

The demographic details of Nike would help the sportswear brand to precisely target the right customer market in its marketing and advertisement campaigns.

Emotional Appeal of Nike Ads

Nike targets a variety of emotions among its target audience through its marketing and advertisement campaigns. The sportswear brand employs a creative emotional storytelling technique to give the message of working hard, struggling, and pushing the limits and boundaries. However, the emotional storytelling strategic approach would help the company to develop an emotional connection with the target customer market.

The sportswear brand encourages its users to take bold steps towards growth and productivity. Nike targets the instinctive human emotions of struggle and changing things for the better; it allows the company to emotionally connect with everyone.

Graphics and Visuals of Nike Ads

Nike implements a variety of colors, graphics, and visuals in its marketing and advertisement campaigns. The sportswear brand makes sure that all of its marketing ads and packaging materials have unique color and graphic combinations. The innovative graphics and visuals of marketing ads would help the company to immediately attract the attention of the targeted customer market. Most importantly, a variety of colors and graphics would help the company to target various segments of the customer’s market with diverse needs and demands.

Message and Language of Nike Ads

Nike implements encouraging language to send a variety of messages in its marketing and advertisement campaigns. Some of the popular slogans of Nike in its marketing ads are as follows;

Write the future
I am not a role model
Michael Jordan, failure
Find your greatness
Nike freestyle
Seen it all, 50th anniversary
Horror, why sport?
Unlimited you
Camp next level

Nike employs action-oriented and motivation language in its ads and taglines to boost the morale and confidence level of employees. The sportswear brand gives the message of taking action, struggling, and working to boost their morale.

Emotions Evoked in Nike Ads

Nike generates and targets a variety of emotions among the target audience in its marketing and advertisement campaigns. The sportswear brand focuses on employing inspiring language and creative storytelling ad campaigns to generate the emotions of taking action, positive energy, high morale, and exciting feelings and emotions. The emotional marketing and advertisement campaigns would help the company amplify its customer market reach, network, and sales.

Sound Track of Nike Ads

Nike implements a variety of soundtracks and background music in its marketing and advertisement campaigns. The sports apparel and footwear brand employs inspiring, motivational, upbeat, and speedy soundtrack and background music in its marketing ads. However, the company is well aware of the significance of background music in ads to emotionally connect with the right customer market.

Cultural Relevance and Significance of Nike Ads

Nike implements various types of marketing and advertisement campaigns in multiple languages for various cultures and regional markets. The sportswear brand makes sure that its ads are culturally relevant to the markets of various regions and countries across the globe. However, the cultural relevance would help the company to amplify its customer market reach and achieve the brand acceptance rate.

Celebrity and Brand Ambassadors of Nike

Nike collaborates with various celebrities and influencers for the promotion of its sports apparel, footwear, and accessories. The sportswear hires them as brand ambassadors to represent its brand and promote its products. They have a huge fan following and a very large network, and their brand endorsement would help the company to target new segments of the customer market.

Conclusion: Ad Analysis of Nike | Nike Ad Campaign Analysis | Nike Advertisement Campaign Analysis | Nike Campaign Analysis

After an in-depth study of the advertisement analysis of Nike; we have realized that Nike is the world’s leading sportswear brand. If you are learning about the ad campaign analysis of Nike; then you should keep in mind the abovementioned components of Nike’s target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors.

Ahsan is an accomplished researcher and has a deep insight in worldly life affairs. He goes Live 3 days a week on various social media platforms. Other than research writing, he’s a very interesting person.

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Rhetoric Analysis of Nike’s Advert Essay

Introduction.

In the world of advertisements, the use of rhetorical devices can be described as an effective and significant way to engage the audience. Companies and brands today rely on rhetorical devices not only to engage with the audience but also to persuade them about a product or brand. One of the companies that have successfully employed the use of rhetoric devices in its adverts is Nike. Over the years, the company has been able to grow its customer base significantly by creating adverts that persuade and communicate well by relying on rhetoric devices. A good example of this can be seen in their advert dubbed “Never Settle, Never Done”. The advert mainly engages these devices to portray sport in a new dimension. The advert, through these devices, mainly brings women to the limelight in sports by creating confidence that they have the technical ability and speed for the game.

In the advert, Nike effectively used a multitude of rhetorical appeals to ethos. Ethos entails how trustworthy and credible a source can be used. Nike being among the leading multinational corporations in clothing, footwear, and sports equipment, endorses numerous athletes and celebrities to wear their apparel. In the advert, for instance, famous faces from an all-star team at Wieden+Kennedy London are featured (Nike 00:10- 00:20). This is an appeal to ethos and a fundamental aspect of the advertisement. Besides, in this commercial, the company uses ethos by highlighting the different paths taken by female athletes to become great players. The advert uses ethos by showing famous faces to showcase the campaign. Among these faces include Alexia Puttellas and Leah Williamson.

The advert also uses the appeal by showcasing local community football clubs like Barcelona. This mainly helps exceptionally to connect to the young buyers and audience. The use of ethos and pathos in this advert mainly brings a new scope to the game and creates a new dimension for women. The faces featured in the commercial come from different backgrounds which further appeals to and connects the influence over the target audience for being female, people of color, and from unfortunate backgrounds (Nike 00:10- 00:40). Incorporating different athletes shows that Nike recognizes and supports people from different backgrounds and presents an opportunity for all to be successful by branching out their networks. Through ethos, the commercial demonstrates the significant and positive work that Nike has done to support female athletes and champion gender equality.

Pathos is yet another rhetorical appeal used throughout the advertisement in an attempt to give the commercial a personal connection. Pathos in the ad is used to give the ethos appeal more emotional sway and body. Another aspect of the advert is the emotional persuasion that is seen in both ethos and pathos. The brand mainly creates a heartfelt message that is both personable and sincere. This helps them reach a wider range of consumers because people can connect directly to the brand in terms of emotional connection rather than sales. In its entirety, the persuasion from its confident ethos sells emotion. The encouragement of women athletes and footballers in this advert captures many people’s emotions as well as the opinions of society. From the pathos perspective, the advertisement generally addresses the critical and sensitive issue of gender-based stereotypes of women in football. Touching on issues of gender inequality brings out an emotional journey whereby women are portrayed as equals to their male counterparts.

In conclusion, it is evident that the uses of pathos and ethos in the advert are all made successful by the strategies used to present them in the advert. These are strongly emotional and authoritative appeals that are effectively used in the commercial to champion gender equality and encourage women to be confident and daring in a field dominated by men. However, the commercial fails to incorporate statistical facts hence creating a logical fallacy which is a pitfall. It is therefore important for the company to incorporate evidence in its appeals. Altogether, the purpose of the commercial of drawing attention to the brand was accomplished by effectively setting up a positive rhetorical situation.

“ Never Settle, Never Done.” YouTube, uploaded by Nike, Web.

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IvyPanda. (2024, February 1). Rhetoric Analysis of Nike’s Advert. https://ivypanda.com/essays/rhetoric-analysis-of-nikes-advert/

"Rhetoric Analysis of Nike’s Advert." IvyPanda , 1 Feb. 2024, ivypanda.com/essays/rhetoric-analysis-of-nikes-advert/.

IvyPanda . (2024) 'Rhetoric Analysis of Nike’s Advert'. 1 February.

IvyPanda . 2024. "Rhetoric Analysis of Nike’s Advert." February 1, 2024. https://ivypanda.com/essays/rhetoric-analysis-of-nikes-advert/.

1. IvyPanda . "Rhetoric Analysis of Nike’s Advert." February 1, 2024. https://ivypanda.com/essays/rhetoric-analysis-of-nikes-advert/.

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IvyPanda . "Rhetoric Analysis of Nike’s Advert." February 1, 2024. https://ivypanda.com/essays/rhetoric-analysis-of-nikes-advert/.

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Nike’s “Dream Crazier” Advertisement Analysis

Introduction.

In the recent past, digital marketing has grown in popularity and is now employed by several businesses worldwide. Because today’s technology and business ecosystem are undergoing massive transformations, businesses must adapt fast and effectively. Gorbatov, Khapova, and Lysova (2018) define branding as the process of drafting a unique product that sets aside one’s creation from the others. Digital branding on the other hand refers to the employment of technology in reaching out to customers and exchanging feedback about the product with the customers (Moro, 2019).

Nike is an international company that has widely adopted digital branding and it communicates to its customers by use of media advertisements. This paper aims at analyzing Nike’s “Dream Crazier” advertisement, which was developed in 2019, in terms of customer values addressed and its effectiveness. Businesses ought to appeal to consumer values while advertising to influence customer buying behaviors to make a preference for their products.

The Implications of Consumer Behaviour Trends on The Marketing Strategy Adopted by Nike

Advertising tactics are based on target consumer habits that are studied by the companies. Companies may better understand what their customers consider, feel, rationalize, and pick amongst various brands and goods by knowing their psychology. This enables the firms to choose a branding strategy that is appropriate for the target audience. In the light of Nike’s marketing strategy, the company resorted to conducting an internet search to determine their consumer preferences. Additionally, the production of Nike’s products was based on-demand assessments. Due to the rising movement of women empowerment, Nike decided to integrate the message in their “Dream Crazier” advert to appeal to the psychological needs of the consumers. Integration of such consumer behaviors is what led Nike to develop the advertisement that resulted in large volumes of sales.

Consumer Values Addressed by the Advertisement

A successful advertisement should consider the values to be addressed by the message being generated by the advert. Kautish & Sharma (2018) argue that it is difficult to define what buyers genuinely value, as it is psychologically tricky. However, universal value key components do exist, allowing organizations to enhance their efficiency in established markets or penetrate new ones (Kautish & Sharma, 2018). The perfect balance of consumer values will result in increased customers loyalty, higher customer readiness to try a new product, and long-term profitability (Hansen, Sørensen & Eriksen, 2018).

Customers measure the perceived value of a commodity against the listed price when evaluating it. Marketing companies have traditionally spent a lot of effort regulating the pricing side of the equation because boosting prices can raise revenues instantly. This is attributed to the fact that pricing by just controlling a narrow set of statistics is the easiest way. Conversely, pricing statistics and methods have advanced significantly (Kautish & Sharma, 2018). In considering what values are addressed by an advertisement, Maslow’s hierarchy of needs theory plays an important role. This is because, Maslow’s theory is extended by the principles of the value model (Hansen, Sørensen & Eriksen, 2018).

Fahy & Jobber (2019) acknowledged that activities stem from an underlying drive to meet needs ranging from some of the most fundamental needs to the most complicated needs like love, respect, and recognition. Maslow’s hierarchy is well-known among today’s businesses (Cui et al., 2021). In essence, by paying careful attention to consumers and defining their behaviors concerning products and services, the aspects of the value model broaden Maslow’s findings. Nike’s “Dream Crazier” advert addressed the following consumer values.

Functional values

These consumer values are concerned with a product’s or service’s capacity to achieve its useful purpose. Performance, for instance, is one of the dimensions of evaluating functional values. In this case, Nike’s products possess attributes that are measurable in dimensions such as durability, or dependability. An additional aspect of functional value is to evaluate whether or not the product possesses the right features or qualities. Nike’s shoes and sportswear are known for having the right features and they are durable, according to (Yao & Chen, 2019). Notably, the beauty of a product is also another important feature that Nike employs in the creation of adverts and products.

The advertisement was neatly presented with connected images that communicated clarity and quality. Conversely, an aspect of creativity adds to the list of appealing features that can influence a consumer’s choice (Grainger, 2021). With the Just Do It slogan, and the “Dream Crazier” advert message, innovation was seen at its best. It made consumers reflect on what they value, and addressed their innate fears that they could not do it because they were either inferior or they did not feel equal to the task. Another component of functional value could be linked to a company’s final result. Nike possesses a powerful reputation for high-quality products (Yao & Chen, 2019). This shows that Nike’s advert addressed the consumer’s functional values at length.

Social Values addressed by Nike’s Advertisement

Social values involve the use of pictures or symbolism to establish a sense of relationship with groups of individuals. Eyada (2020) argues that although social values may appear to be a very abstract notion, it is employed in a variety of ways by numerous firms. Additionally, a firm may want to be associated with a specific cause. Nike for instance, puts a focus on women athletes as a significant target group, with women’s sneakers and sportswear surging in sales volume.

In the “Dream Crazier advert,” Nike used the likes of Serena Williams to address consumers who valued women’s empowerment. Notably, 86 percent of women resort to social media seeking recommendations and views on what to buy, and they are a great resource in enabling Nike to develop its digital presence (Rasmussen et al., 2021). These women keep going back to Nike’s website because it addresses their social values.

Psychological Value of the “Dream Crazier” Advert

The potential to elicit an emotional feeling is based on psychological value. This can refer to a variety of emotional reactions triggered by things like music or lighting. Nike’s advert strives to evoke a specific psychological response of their clients. Its marketing objectives were to improve sales and brand recognition, as well as to set a good example by leveraging social consciousness as a strategy (Yao & Chen, 2019). The advert also intrigued the target audience by use of top-notch female athletes like Serena Williams, who many athletes may look up to as role models (Teng, 2020). The most successful brands employ emotional appeals in their advertisements as seen in the case of Nike’s Dream crazier advert. This aims at creating lasting moments in the minds of consumers and giving them products that they can relate to.

Marketing Activities of the Nike’s “Dream Crazier” Advertisement

This advertisement by Nike strived to prove that women too can be good athletes. In February 2019, Nike unveiled its second commemorative advertising, “Dream Crazier” (Greska, 2019). Nike, in an advert that is presented by Serena Williams, aspires to shine a spotlight on women athletes who have already crossed sports boundaries and united individuals through athletic talent. It also aimed at motivating generations of athletes to pursue their goals (Greska, 2019).

In the advert, a wide group of professional and novice women athletes appears in the video and they transcend both personal and athletic challenges. The airing of Nike’s advert became the pioneer of celebrations for women in sports (Ningsih, 2021). The advertisement was not only important in boosting sales but also empowering women in sorts into believing that they can achieve success.

Nike’s advert helped to change the light in which women in athletics were viewed. Before the advert, women were seen as getting a distinct role in athletics starting in the early nineteenth century (Ningsih, 2021). A common assumption that women’s bodies were fundamentally inferior and unequal to men’s characterized a female’s function in athletics. This historical premise remains to be ingrained in how female athletes are portrayed, particularly in the terminology used by the media. Additionally, in the past, female athletes were “trivialized” by the advertisements when they were portrayed as unfit for athletics (in the sense that they may be feeble, inadequate, or unable in some way) (Greska, 2019).

This is because sports media generated a patriarchal distinction in the manner it labeled gender in broadcasting daily. Male athletes were more generally deemed as strong and resilient, and their physiological achievements were hailed, whereas female athletes’ achievements were lauded less often (Ningsih, 2021). The advert helped in attaining gender equality in the sports advertising arena.

Physical talent and strength were seldom awarded to women athletes. Instead, women were either “sexually objectified or became the target of hilarious sexual objectification” in media coverage and advertisements, rather than being hailed for their athletic abilities (Greska, 2019). Female athletes were infrequently depicted performing sports in television commercials. They were portrayed as being weak, rather than promoting them as role models for strength (Ningsih, 2021).

Nike’s advertisement “Dream Crazier” shattered the stereotype of typical female athletes through advertising, and rather than portraying the athletes as sexually objectified or physically weak, the female athletes were depicted in a positive light.

Effectiveness

Nike’s campaign led to in numerous gains that surpassed monetary value. “Dream Crazier” advert resulted in a 31 percent rise in sales, a four percent gain in Nike sales between September 2nd and 4th, and a 33 percent growth in Nike sales from September 2 nd to 4 th (Teng, 2020). Teng (2020) also highlights that the more an advert targets a consumer’s emotions, the stronger the bond established between the product and the consumer. In Nike’s case, more women were seen to make purchases after the advert, proving that the “Dream Crazier” advertisement fostered a bond between the female clients and Nike’s products.

In addition, the advert sensitized women to try out different tasks that they may believe, or someone may make them feel like they are incapable of performing. It created a movement that was based on women’s empowerment. As a result, more women went on the internet for searches concerning Nike;’s women’s sportswear, and this increased the sales volumes according to (Teng, 2020). This type of emotional sensitization is immeasurable but it is a great achievement of the advertisement.

The mode of delivery of the media was through social media platforms. The advert was placed on Twitter, YouTube, Instagram, and Facebook to increase reach and facilitate collaboration with the TV ads (Murphy, 2021). Nike’s “Dream Crazier” advertisement was successful in raising brand recognition, as well as the main performance measures of democracy of speech and perceptions, which were used to evaluate the operation (Murphy, 2021).

With 42.69 percent of online discussions on the day of its release, Nike was able to achieve its goal of increasing its engagement rate on women’s empowerment (Teng, 2020). After its premiere, the advert had 31.6 million views and 665,000 Tweets, putting it at the peak of Instagram’s most popular commercials with 19 million views (Ningsih, 2021). Additionally, the marketers and influencers who were drawn to the “crazier” statement had unique platforms (Murphy, 2021). Every one of these platforms, which includes Serena William’s social media accounts, received over 1 million views and a total of over 81 million views (Murphy, 2021). The prevailing perception of the brand mentions was likewise positive, according to (Teng, 2020). This proves that the effectiveness of Nike’s “Dream Crazier” advert was immensely successful.

Companies like Nike have adopted digital marketing as a way to effectively reach their consumers. In creating the adverts, such prominent brands aim to address specific consumer values. This makes the advertisements more personal and consumers can identify themselves with the brands. By Nike targeting the functional, social, and psychological values of customers, they were able to achieve immense success and make long-lasting impacts on their consumers.

It showed that Nike is more than a brand after profits; it is also an interpersonal brand that appeals to the emotions of its consumers. This is an effective strategy since it is evident that although consumers believe that they make decisions solely based on logic, emotions play a big role in deciding what to choose from the variety of products. Emotions are argued to be inevitable in any decision-making process of human beings. This explains why consumers may choose to pay more to get a product from a particular brand, regardless of the numerous cheaper options available in the market.

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StudyCorgi. (2022, October 15). Nike’s “Dream Crazier” Advertisement Analysis. https://studycorgi.com/nikes-dream-crazier-advertisement-analysis/

"Nike’s “Dream Crazier” Advertisement Analysis." StudyCorgi , 15 Oct. 2022, studycorgi.com/nikes-dream-crazier-advertisement-analysis/.

StudyCorgi . (2022) 'Nike’s “Dream Crazier” Advertisement Analysis'. 15 October.

1. StudyCorgi . "Nike’s “Dream Crazier” Advertisement Analysis." October 15, 2022. https://studycorgi.com/nikes-dream-crazier-advertisement-analysis/.

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Nike Advertisement Analysis

Nike, the sports giant with the famous swoosh logo, has been a leader in athletic wear and advertising for decades. Their ads aren’t just about selling shoes or clothes; they’re about selling dreams, inspiration, and the idea that anyone can be an athlete.

Let’s take a closer look at what makes Nike’s ads so powerful and how they’ve changed over the years.

What You'll Learn

The Evolution of Nike Advertising

Early days: product-focused ads.

When Nike first started, their ads were pretty simple. They mostly showed pictures of shoes and talked about how good they were. For example, early Nike ads might have shown a close-up of a running shoe with text explaining its features, like “superior cushioning” or “lightweight design.”

The 1980s: Enter the Celebrities

In the 1980s, Nike started using famous athletes in their ads. This was a game-changer. Suddenly, it wasn’t just about the shoes – it was about who was wearing them.

One of the most famous examples is the partnership with Michael Jordan. The Air Jordan line of shoes and the ads featuring Jordan playing basketball made people want to “Be Like Mike.” These ads didn’t just show the shoes; they showed Jordan’s amazing skills and made people think, “If I wear those shoes, maybe I can play like that too!”

The 1990s: “Just Do It” Takes Over

Nike’s “Just Do It” slogan, introduced in 1988, really hit its stride in the 1990s. This simple phrase became more than just words – it was a call to action, pushing people to overcome their limits.

A great example is the 1993 ad featuring Charles Barkley saying, “I am not a role model.” This ad sparked debates about athletes’ responsibilities and made people talk about Nike even more.

The 2000s: Storytelling and Inspiration

As we entered the new millennium, Nike’s ads became more about telling stories. They started focusing on regular people overcoming challenges, not just superstar athletes.

For instance, the “Find Your Greatness” campaign showed ordinary people pushing themselves in sports. One memorable ad featured a young boy jogging down a long, empty road. The message was clear: greatness isn’t just for famous athletes; it’s for anyone who tries.

Today: Social Issues and Brand Purpose

In recent years, Nike has started tackling social issues in its ads. They’re not just selling products; they’re taking a stand on important topics.

A powerful example is the 2018 ad featuring Colin Kaepernick, the NFL player who knelt during the national anthem to protest racial injustice. The ad’s message, “Believe in something. Even if it means sacrificing everything,” showed that Nike was willing to support causes, even if they were controversial.

Key Elements of Nike’s Advertising Strategy

1. emotional appeal.

Nike doesn’t just sell shoes; they sell feelings. Their ads often make you feel inspired, motivated, or moved. They tap into emotions like determination, triumph over adversity, and the joy of achievement.

For example, their “You Can’t Stop Us” ad from 2020 showed split-screen videos of different athletes moving in sync. It was a powerful message of unity during a time when many people felt isolated due to the pandemic.

2. Aspirational Messaging

Nike ads often show the best version of what we could be. They make us want to be stronger, faster, or more determined.

Take their “Find Your Greatness” campaign. By showing ordinary people doing extraordinary things, Nike tells us that we all have greatness inside us. It makes us think, “Maybe I could do that too.”

3. Celebrity Endorsements

While Nike has moved towards featuring everyday athletes, they still use celebrities effectively. But now, it’s often about more than just their athletic skills.

For instance, when Nike features Serena Williams, they’re not just showing a tennis champion. They’re showing a powerful woman, a mother, and a symbol of breaking barriers. This adds depth to their message and appeals to a wider audience.

4. High-Quality Visuals

Nike ads are often visually stunning. They use high-quality photography and videography to capture the beauty and power of sport.

Their “Write the Future” ad for the 2010 World Cup is a great example. It showed possible futures for soccer stars based on a single moment in a game. The cinematic quality made it feel like you were watching a movie, not just an ad.

5. Inclusivity and Diversity

In recent years, Nike has made a big push to show people of all shapes, sizes, colors, and abilities in their ads. This helps more people see themselves as athletes.

Their “Dream Crazier” ad, narrated by Serena Williams, celebrated women breaking barriers in sports. By featuring athletes like Simone Biles, Megan Rapinoe, and Caster Semenya, Nike showed its commitment to representing diverse athletes.

6. Cultural Relevance

Nike tries to stay connected to what’s happening in the world. Their ads often reference current events or popular culture.

For example, during the COVID-19 pandemic, they released an ad encouraging people to “Play Inside, Play for the World.” This showed that Nike understood the challenges people were facing and adapted their message accordingly.

The Impact of Nike’s Advertising

Brand recognition.

Thanks to their consistent and powerful advertising, the Nike swoosh is one of the most recognized logos in the world. You don’t even need to see the word “Nike” – just the swoosh is enough.

Customer Loyalty

Nike’s emotional advertising helps create a strong connection with customers. People don’t just buy Nike products; they become fans of the brand.

Cultural Influence

Nike ads often become part of popular culture. Phrases like “Just Do It” are used far beyond sports, showing how Nike’s influence extends into everyday life.

Sales and Market Share

While it’s hard to directly link advertising to sales, Nike’s strong market position and continual growth suggest that their advertising strategy is working well.

Criticisms and Controversies

Despite their success, Nike’s advertising hasn’t been without criticism:

1. Exploitation Concerns

Some people argue that Nike uses inspirational messaging to distract from concerns about worker conditions in their factories.

2. Commercialization of Social Issues

When Nike takes stands on social issues, some critics say they’re just using these causes to sell more products.

3. Pressure on Athletes

Some argue that Nike’s focus on pushing limits and “Just Do It” mentality might encourage athletes to push themselves too hard, risking injury.

4. Consumerism

Critics say that Nike promotes excessive consumerism by making people feel they need to buy new products to be better athletes.

The Future of Nike Advertising

As we look ahead, we can expect Nike to continue evolving its advertising strategy:

1. More Digital Focus

With more people shopping online and using social media, Nike will likely increase its focus on digital advertising and e-commerce.

2. Personalization

We might see more ads tailored to individual preferences, using data to show people the products and messages most relevant to them.

3. Virtual and Augmented Reality

As technology advances, Nike might use VR and AR to create immersive advertising experiences, letting people “try on” products or “participate” in events virtually.

4. Continued Social Engagement

Nike will probably continue to engage with social issues , but they may need to find new ways to show their commitment is genuine.

5. Sustainability Focus

With growing concern about climate change, Nike may increase its focus on sustainable products and practices in its advertising.

Lessons from Nike’s Advertising Success

Whether you’re a business owner, a marketer, or just someone interested in advertising, there’s a lot we can learn from Nike:

Know your audience: Nike understands athletes and fitness enthusiasts, which helps them create relevant, appealing ads.
Be consistent: While Nike’s ads have evolved, their core message of empowerment and pushing limits has remained consistent.
Tell stories: Nike doesn’t just show products; they tell stories that people can connect with emotionally.
Stay current: Nike keeps its finger on the pulse of culture, making sure its ads feel relevant and timely.
Take risks: Some of Nike’s most successful campaigns, like the Colin Kaepernick ad, were also their riskiest.
Focus on quality: From the visuals to the messaging, Nike invests in high-quality advertising that stands out.

Nike’s advertising success isn’t just about selling shoes or clothes. It’s about selling an idea – that there’s an athlete in all of us, and with determination (and the right gear), we can achieve great things. By combining emotional storytelling, cultural relevance, and high-quality production, Nike has created an advertising legacy that goes far beyond just promoting products.

As the world changes, Nike’s advertising will undoubtedly continue to evolve. But one thing is likely to remain constant: their ability to inspire, provoke thought, and connect with people on an emotional level. That’s the real secret behind the swoosh.

Nike Ad Analysis -“Nike #Breaking2: Trailer

FAQs About Nike Advertising

Q: When did Nike start using the “Just Do It” slogan? A: Nike introduced the “Just Do It” slogan in 1988.
Q: Who was the first major athlete to have a signature Nike shoe line? A: Michael Jordan was the first major athlete to have a signature Nike shoe line with the introduction of Air Jordans in 1984.
Q: Does Nike create different ads for different countries? A: Yes, while Nike has global campaigns, they also create region-specific ads that resonate with local cultures and athletes.
Q: How often does Nike release new ad campaigns? A: Nike regularly releases new ads, with major campaigns typically launching several times a year, often tied to big sporting events or product launches.
Q: Does Nike make all its ads in-house? A: No, while Nike has an in-house creative team, they also work with external advertising agencies for many of their campaigns.
Q: How much does Nike spend on advertising? A: Nike’s advertising budget is in the billions of dollars annually, but the exact amount can vary year to year.
Q: Has Nike won awards for its advertising? A: Yes, Nike has won numerous advertising awards, including multiple Cannes Lions, which are like the Oscars of the advertising world.
Q: Does Nike advertise on social media? A: Absolutely. Nike has a strong presence on platforms like Instagram, Twitter, and YouTube, where they share both ads and other content.
Q: How does Nike measure the success of its ads? A: While the specific metrics aren’t public, Nike likely looks at factors like brand awareness, social media engagement, and ultimately, sales numbers.
Q: Has Nike ever had to pull an ad due to controversy? A: Yes, Nike has occasionally pulled ads that sparked controversy. For example, in 2019, they pulled a Fourth of July-themed shoe after concerns were raised about its use of an old version of the American flag.

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Home — Essay Samples — Business — Advertisement — Analysis Of Nike Advertisement With Colin Kaepernick: Do It For The Money Or The Cause

Analysis of Nike Advertisement with Colin Kaepernick: Do It for The Money Or The Cause

Categories: Advertisement Nike

About this sample

Words: 588 |

Published: Apr 2, 2020

Words: 588 | Page: 1 | 3 min read

Unpredictable Ad Campaign of Colin Kaepernick' with "Nike"

Works cited:.

Hubba. (2017). 40% increase in buyer searches for cruelty-free beauty products. Plant Based News.
Maltby, J. (2019). The importance of extracurricular activities in college. University of St. Augustine for Health Sciences. https://www.usa.edu/blog/the-importance-of-extracurricular-activities-in-college/
Ward, S. (2021). What Can You Do With a Business Degree? Top Careers & Salaries. Northeastern University. https://www.northeastern.edu/graduate/blog/what-can-you-do-with-a-business-degree/
Zeidan, J. (2020). The growing demand for cruelty-free cosmetics. Forbes. https://www.forbes.com/sites/juliezaidan/2020/07/02/the-growing-demand-for-cruelty-free-cosmetics/?sh=5e5d5fa45e5b
Cork Institute of Technology. (2021). Bachelor of Business (Honours) in Marketing.
Cork Institute of Technology. (2021). Master of Business Administration (MBA) (Marketing).
Kotler, P., & Armstrong, G. (2022). Principles of Marketing (18th ed.). Pearson.
Mackey, A., & Gass, S. (2015). Second Language Research: Methodology and Design (2nd ed.). Routledge.

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Nike Dream Crazier Advertisement Analysis

Nike is a global brand of sports shoes, apparel and equipment and the largest player in the sports shoe industry. Among its main strengths are brand equity, its global presence, a large and global supply chain network and a very large customer base. As a sports shoe brand, the company has formed a unique image that is very distinct from any competitor and at whose core lies love for sports and adventure. Nike’s superior growth is a result of its focus upon quality, customer experience and the use of innovative marketing techniques. Strong brand equity of Nike is a result of consistent focus upon customer needs. However, its marketing strategy sets it apart from the crowd of brands in the sports shoe industry. Its leading competitors include Adidas, Reebok, New Balance, Puma , Under Armour and Fila. Nike is also a winner on social media. Nike has a large fan base of more than 1 million on YouTube. The company has a video marketing strategy aimed at touching the hearts of millions of fans around the globe. Videos are a core element in the marketing and promotional strategy of Nike. One central focus in its promotional videos are the emotions connected with sports and the energy and frenzy that surround sports all around the world.

The Dream Crazier advertisement of Nike also focuses upon the emotions of sports. This is an analysis of the advertisement and the use of ethos, pathos and logos in it. The use of these elements in an ad helps achieve the best results and create a lasting impact upon viewers. Dream Crazier ad is a part of the Just Do It Campaign and has received around 11 million views on YouTube. Its core focus is the intensity of emotions in sports and the role of persistence in victory. Nike’s advertising strategy has remained a topic of discussion and while several critics find it innovative, matchless and inimitable, some also find it controversial. However, despite all these facts, it is true that Nike makes ads that are worth watching. These advertisements have played a central role in helping Nike build stronger brand recognition in all corners of the world. The Swoosh logo can be identified easily but Nike products are also identified by their style quotient. Nike is consistently pushing the boundary to create higher trust and grow its fan base throughout the world. The Dream Crazier ad is also about pushing the boundary and making your game better and better.

The advertisement captures several crazy moments in the history of sports. Serena Williams and her voice in the advertisement ad a very distinct and strong charm to it. The advertisement shows how athletes and sports persons have to be through crazy moments in their lives but if they stay focused and keep pushing the boundaries then there is no one to stop them from being victorious. The theme of the advertisement is pushing crazily for victory even in the face of biggest difficulties. This ad is targeted mainly at women which happen to be a large part of the company’s customer and fan base from around the globe. Nike’s products are highly popular among women and in recent years its female customer base and revenue from products for women has grown.

Ethical appeal in the ad comes from the credibility of the maker. It is a persuasion technique whose main focus is to persuade users by building trust. The Dream Crazier ad has several major sports stars in it and they are the primary source of ethical appeal apart from Nike’s own brand name .

Nike has courted several controversies in the past but its name still strikes confidence. Strong ethical appeal means higher impact from the advertisement. The ad is narrated by Serena Williams and features several defining moments in the lives of women athletes. Apart from the Tennis star, other personalities in the advertisement include Simon Biles, Ibtihaj Muhammad, Chloe Kim and other members of the U.S. soccer team.

Serena Williams is an imminent sports personality, an American professional tennis player and former world number one. She has won 23 singles and her performance leaves even the male players feeling jealous. Her voice in the background also adds credibility to the advertisement. Serena is a source of inspiration for millions of girls around the world who dream of performing like her and being the stars of their world.

The video is about female sports personalities and how they have excelled in their respective fields even after facing so much opposition and personal problems. At the core of the advertisement is the theme of empowerment of women and to encourage them to win even if it requires them to play absolutely crazily. The theme of the video is also a source of credibility for it. Around the world, thousands of women could not achieve their dreams because they were stopped by walls of all kinds. This video is about inspiring women to overcome all walls in their lives and grow bigger than their dreams in their lives.

Pathos refers to the emotional element in the advertisement or the technique of persuading viewers by connecting with their emotions. Emotions are a central element in advertising and you will come across hundreds of such advertisements everyday targeting customer emotions both positively and negatively. Whether it is a loan or a chocolate being advertised, at the core it is the emotions and the aim of the marketer is to touch those emotions and strike the right chord.

Nike Dream Crazier advertisement is full of intense emotions and you will see women players in all moods in the video. There are so many issues related to women that the advertisement is targeting including women’s empowerment, a level playing field, pay equity, equal opportunity and more similar issues which affect nearly all women in all corners of the world, whether they are in sports, business or some other field.

However, the biggest problem is that they are asked to follow the rules and not break them since their going against the rules is crazy and a challenge to male dominance in sports and society.

Serena narrates the entire story of how your emotions differentiate you from other players on the field when you are trying to find your way against the tide. If you try to show your emotions as a woman, you are considered nuts, crazy, unhinged and everything. However, for a woman to demonstrate her frustration or anger on the field is not a sign of weakness but only a sign that she will make her way even through the worst storms.

Serena’s own story is full of such several turns from winning grand-slams to having a baby and then getting back in sports full throttle; all of them are just a part of the bigger story which is how Serena has braved all these challenges in her life because her life is driven by craziness which fills her every moment. It is all about your emotions and women do not need to apply a lid on their emotions only because people around them will hate it.

Logos:

Logos is the logical appeal in the advertisement which comes from the use of strong logic to persuade viewers. Why do people go crazy for their dreams? Because they are worth going crazy for. If anything is most logical in a person’s life, it is his or her dream and how willingly he or she can push for its achievement. Millions of hearts around the world find logic in their dreams and have kept pushing till the end to achieve their dreams.

You would not let a beautiful dream fly away because your opponent thinks he deserves it more than you. Especially, in case of women, many may have felt shorter before others because there was nobody to encourage them to push crazily and challenge the heights. Most people do not find logic in things like craziness or anger but when you carefully look, you will find that these emotions have logic in a world where competition is rampant.

There are so many things to stop you and so many walls that will hide them behind you and make you invisible but to emerge, you need to keep pushing. Serena’s own example is the most logical in this regard. She shows that while she has been pushing amid all challenges, there are more women like her who do not fear adversities and push to achieve more. The western world has several such examples where women have shown that craziness is more logical than all the emotions.

The Nike advertisement shows that you cannot play cute on the field or your opponents will think they are lions. Such challenges acquire a very different meaning in the world of women. They cannot remain tied to the rules but get over them through the force of sheer willpower.

This also applies to men because if you look around yourself you will find that some of them were filled with craziness and this is why they were successful and amazing. However, if you look for such examples among women, you may end up finding even better examples and might be you will not need to look very far.

Abhijeet Pratap is a passionate blogger with seven years of experience in the field. Specializing in business management and digital marketing, he has developed a keen understanding of the intricacies of these domains. Through his insightful articles, Abhijeet shares his knowledge, helping readers navigate the complexities of modern business landscapes and digital strategies.

15 Best Nike Commercials and Why They’re so Effective

If you’re a marketer, advertiser, or content creator a creative block is your worst nightmare. When coming up with great ideas is your job you’re bound to run out at some point.

So, what do you do when those creative dry spells hit?

Experts suggest that creative professionals should be on a constant inspiration hunt . That means consuming a lot of creative content and also looking at how the best in the business do it.

And who does ‘creative’ better than Nike? That’s a rhetorical question that doesn’t need an answer.

Nike has a knack for always coming up with awe-inspiring content. It produces the kind of commercials that make you break the replay button and the ones that stick with you for years.

For this blog, we took it upon ourselves to spark your creativity with some of the best Nike commercials.

Let’s open this inspo package:

An analysis of the best Nike commercials

1. worth the wait.

If you’re a fan of any professional sport, you realize the passion that’s invested in bringing the championship titles home. A single win or loss can define the spirit of a whole nation.

After being on the losing side for 52 years, the Cleveland Cavaliers won their first NBA championship courtesy LeBron James and Kyrie Irving.

This phenomenal win was met with a state of awe by the emotionally overwhelmed people of Northeastern Ohio.

Nike recreates those historic moments in this ad and puts things into perspective.

It emphasizes that all the hard work, the loss, and the decades-long hope for a triumph is what makes this moment beautiful and “Worth the Wait”.

This one’s a tear-jerker for sure and one of the best Nike commercials of all time.

2. The Great Chase

For a global brand like Nike, a single ad message can’t cater to the needs of its diverse audience.

Creating relatable messages for an international audience requires a more ‘glocalized’ approach.

This means finding a use for your product that fits the needs of a particular culture and coincides with people’s traditional values.

Nike nails this tactic in this ad created for Chinese Lunar New Year. Here’s a little bit of context.

As a new Chinese Lunar Year is a time for celebration, elders gift the young ones some money in tiny red envelopes.

However, the children are taught to politely decline these gifts at first and then eventually accept them as a sign of respect.

Once the children are older and married, they’re supposed to return these gifts.

Nike turns this to-and-fro of good fortune into an interesting game of catch powered, of course, by its shoes. Check it out.

3. MVP Puppets – Three Rings

Kobe Bryant and Lebron James, two American basketball superstars who’re lauded for their greatness.

Their careers overlapped for 13 years yet there didn’t exist an on-court rivalry between the two. They never even went head to head in a single playoff.

Off the court, there seemed to be a cordial relation between the two without any beefy sports politics.

However, fans and sports experts couldn’t help but debate on who’s the better player.

Nike banked on this fan dilemma and took a hilarious take on the great rivalry that never was.

This ad is one from the series Most Valuable Puppets (MVP) where Bryant and James bite each other’s ears off about who’s better.

Titled Three Rings, this ad features Bryant bugging James by flaunting his three championship rings.

Kudos to the scriptwriters for bringing next level sarcasm and burns from Kobe.

“You gotta be hungry LeBron! I’m talking about stomach growling!”

Well, our stomachs are definitely hurting from all the laughing! We love us some humor appeal as much as Kobe loved his championship rings.

4. Outdo You

Using data and statistics to build authentic narratives is a relatively modern technique in advertising.

As numbers can get boring, these stories are often told in animation format to maximize viewer engagement.

Nike’s Outdo You commercial incorporates some key statistical milestones to inspire its users.

It’s a story about how Nike+ users collectively engaged in fitness activities to yield 228 billion NikeFuel, spent 95 million minutes training on the N+TC app, and ran 215 million miles in 2014.

A clean hand-drawn illustration style shows people running, training, and working out while adorned with Nike gear.

The seamless transition of the backdrop from Washington, Toronto, Portland, San Fransico to Los Angeles exhibits true narrative mastery.

But that’s not all that makes this ad great. Nike released 100,000 unique versions of this video each customized to feature a user’s own data including activity, movement, weather, and location.

This one-minute video was available to users on Nike’s Your Year microsite and challenged them to break their own record in 2015.

Nike took personalization to the next level with this animated ad and truly ‘outdid itself’.

Related: Lessons from the World’s Best Animated Advertisements

5. Find Your Greatness

Most sportswear brand ads for that matter feature celebrity level players, globally renowned athletes, or perfect looking models.

While it can inspire the audience, it can also have a counterproductive effect sometimes.

For someone who struggles with their looks and body image, it can send out a message that such products are not meant for them.

Nike worked on this insight and built a campaign that sparked the ‘greatness’ in ordinary people.

It reassured its audience that Nike’s products are not just meant for superstar players. Rather, they’re for anyone who is struggling to turn their life around.

Inclusivity is a recurring theme in some of the best Nike commercials

This particular ad features a chubby kid jogging on a deserted road wearing Nike gear. It’s an eerily powerful visual that makes you feel the effort the kid is putting in.

The empty road, the cloudy sky, and the sound of crickets reflect how lonely the kid is in his struggle. Yet he is powering through it and that’s what makes him ‘great’.

The script on this one is a unique amalgam of perfectly written lines that are designed to inspire.

“Greatness is not some rare DNA strand”. “Greatness is no more unique to us than breathing” .

Greatness is this ad in our opinion!

6. Leave Nothing

American football is a highly demanding sport that requires as much mental focus as physical strength. The players have to turn into virtual tornadoes destroying everything that comes in their way.

Carrying the ball across the line when eleven buffed up players are coming at you from all sides is no easy feat. A slight loss of focus and you’re a goner.

That’s why players are often coached to “Leave it all on the field”.

This either refers to gathering any pent-up frustration from their personal lives and channeling it into aggression in the game or to giving everything they’ve got in the field.

Nike puts a spin on this popular idiom in its campaign Leave Nothing. Linebacker Shawn Merriman and running back Steven Jackson play a no-holds-barred game against their opposing teams.

From breaking tackles, hitting hard, and out-running the opponents, they “Leave Nothing” out of the playbooks to find success.

We dub this ad a cinematic masterpiece. The grunting, the hitting, the changing weather, and the running camera make you feel the adrenaline rush that the real players must feel.

Not to mention the on-point use of the soundtrack ‘Promontory’ by Trevor Jones. We’re left in goosebumps every time!

The ad ends at a cliffhanger mid touch-down. That’s some trick play, Nike.

7. Mamba Forever

You don’t always need cinematic live-action or animation to create great ads. Sometimes keeping things simple sends out a stronger message.

After the tragic demise of the legendary Kobe Bryant in a helicopter crash in January 2020, Nike released this minimalistic typographic ad.

Without displaying even an image of the great player, this video gets us teary-eyed by the sheer power of words.

The soundbites are from real-life commentary and tell a story of every major achievement in Bryant’s life.

From being just a kid from Philadelphia to becoming a Laker, to his three championship titles, to winning an Oscar, to his affiliation with the WNBA, we’re taken along his heroic professional journey.

The ad ends with a nod to his personal life and the most heartfelt slogan “Mamba Forever”.

This ode to Bryant certainly does justice to his legacy and fills our heart with melancholia.

One of the best Nike commercials for sure!

Read More: Bao – 2019 Oscar Winner for Best Animated Short Film

8. Roger Federer Kills Flies

Tennis superstar Roger Federer is known for his elegant footwork. The grace and flexibility with which he ventures around the court leave his fans and opponents equally amazed.

Federer had been sponsored by Nike for a decade since 1994. He was the perfect choice to promote the Nike Free collection that embodies an easy fit and flexibility.

In this commercial, Federer faces a unique opponent. The ad accounts how the Nike Free helps Federer put his footwork into action and take down a housefly.

Once Federer starts moving, the little bugger doesn’t stand a chance.

If someone can look graceful while killing a fly, its Roger Federer in his Nikes.

Simplicity is not just visual. Conceptual simplicity, if executed right, can also have a strong impact on the audience.

Conceptual minimalism is also a running theme in the best Nike commercials.

This ad focuses on the basic notion of movement. It emphasizes how Nike makes its users move effortlessly while engaging in a myriad of sports and physical activities.

The soft piano paired with a violin instrumental set an inspirational tone for the ad and make a voiceover redundant.

Be it a kid running around the block or someone practicing freestyle basketball in the streets, Nike keeps up with its theme of inclusion by highlighting all kinds of users in addition to professional athletes.

In this piece, Nike mixes things up a little from the conventional ad format. Just as you think the story has ended and the slogan “Just Do It” appears, it takes on a new life and comes full circle to the intro shot.

Overall, this ad does a great job of making you want to pull out your sportswear and get ‘moving’ yourself.

10. The Last Game

This 5-minute animated advert was released as a part of Nike’s Risk Everything campaign for the 2014 World Cup. It deserves a whole blog post to itself but we’ll try our best to summarize it here.

The ad follows a classic good-versus-evil storyline. A wicked scientist who’s obsessed with perfection aims to rid football of all human errors.

“Even the greatest players of our time make mistakes. They take too many risks. After all, they’re only human.”

So, he creates a team of perfect clones of the biggest names in football.

This team takes over the human players with its ‘perfection’ and leaves them out of jobs. Football as a sport loses its charm.

A creative depiction of The Originals’ life after football follows. Zlatan Ibrahimović selling his autobiography, Cristiano Ronaldo modeling as a mannequin, Wayne Rooney as a fisherman, Neymar and David Luiz as hairdressers is Nike’s humorous take on the player’s real-life personas.

Followed by a kidnapping and motivational pep talk by the legendary Brazilian football player Ronaldo, The Originals challenge The Clones to a game of football.

The Originals win the game and restore the glory of football by use of human improvisation, the ability to take risks, and going out of the box.

Something the scientist’s ‘programmed’ clones were unable to do.

This ad is a great example of how animation brings reality and fiction together to create highly enjoyable narratives.

See for yourself:

Related: Tips for Character Designing for Explainer Videos

11. All Ice is Home Ice

The Canadian stereotype includes the following: their peculiar ‘ou’ pronunciation, an obsession with Tim Hortons, excessively saying sorry, and their passion for Ice Hockey.

Nike released this ad for the 2014 Sochi Winter Olympics as Canadians were leaving their home rinks and flying over to Russia.

Every Olympic venture has years of training and hard work behind it. Embarking on this journey away from home and going to fight in an unknown territory is no easy feat.

This ad sparks inspiration by highlighting a constant – the Ice. Most native Canadians are born and bred in ice.

With this ad, Nike asks them to remember that wherever there’s frozen water, there is home.

The tag line “All ice is home ice” beautifully summarizes this insight.

The cinematic shots and music and a pep-talky script bring on the patriotic feels and make this an impactful ad.

12. Tiger Woods vs Rory McIlroy

Before 1996 when Nike took on Tiger Woods as a brand ambassador, it was only selling golf apparel. Woods helped Nike branch out to golf equipment like clubs and balls.

For years, Woods had been Nike’s primary face in the world of golf until Rory McIlroy was signed in 2012.

The young Irishman has always looked up to Woods as his golf guru and calls himself “his biggest fan”. And who doesn’t’ dream of beating their role model at their own game?

Cue in a healthy rivalry between the golf legend and the superstar in the making. This competitive spark has been further ignited by Nike’s mutual ambassadorship.

Of course, Nike used it to its advantage by putting a creative spin on things.

mIn this ad we see Woods and McIlroy taking hilarious digs at each other while playing a unique game of golf. The cheeky remarks from both had us chuckling!

Right when the ad had us wondering who’s the better player, Nike establishes that no one is as good as Tiger Woods. Yet.

13. Unlimited Future

It’s a fact that life is unfair. People are judged by their race, color, looks, wealth, and social status.

Except in sports. In sports, you’re judged by your skills, your hard work, and your ability to win. It doesn’t matter where you come from as long as you can get the job done.

Nike establishes sports as the great equalizer here in the cutest way possible.

A man takes it upon himself to throw life’s reality checks at a nursery full of babies. As baby Serena, Lebron, Neymar Jr, Zhou Qi, and the like listen intently, he motivates them to take life by its horns and carve out their own destiny.

“You don’t decide how your story begins, but you do decide how it ends.”

While Nike relies on the utter cuteness of the babies in this ad, it also improvises a common ad tactic – origin stories.

Origin stories, especially in sports-related brands, are extremely effective. They motivate, inspire, and make people feel like dreams do become true.

14. Impossible Stairs

Nike doesn’t always advertise its products directly. This commercial is unique in the sense that we see various pieces from Nike’s Air collection in addition to its Air Vapormax shoes.

The creative streak remains intact in this commercial too. A girl tries to tackle a set of what seems to be “Impossible Stairs”.

However, with each step she takes, a new pair of Nike Air comes on and she breezes through the flight of stairs.

What was an arduous task turns into the time of her life.

We loved the upbeat and bubbly feel of this ad which went great with Vapormax’s funky design and colors.

The tagline “Air to move you forward” seemed befitting as well.

In addition to traditional games, Nike supports unconventional sports like skateboarding as well.

Skateboarders have a thrill-seeking gene. They improvise, take risks, and love to get creative while tackling obstacles. They’re anything but boring.

Nike built on this persona in this short advertisement. Instead of skating on a plain road, a skateboarder uses ‘Chalk’ to draw an imaginary obstacle to play with.

His meaningful arm-fold exudes the confidence that comes from successfully completing a challenge.

With no voiceover or music this ad takes ‘simple yet creative’ to a new level and surely deserves more love.

Key takeaways from the best Nike commercials

1. people over products.

If there’s anything we’ve learned from this comprehensive analysis is that the focus of your advertisements should be people rather than your products.

Human emotions and relatable stories are the links between your product and your audience.

2. Inclusivity as ad appeal

The past decade has been charged with talk about diversity and inclusivity.

By taking on inclusivity as an ad appeal Nike has made people around the world happy. It has set the bar high on relatability by featuring black, white, Asian, Muslim, and women athletes.

Another aspect of inclusivity that Nike nails in its ads is highlighting professional players and ordinary people alike.

To catch up with Nike, brands have to embrace inclusivity as the ad appeal of the future.

3. Origin stories sell

Nike’s ad portfolio shows us that people like to hear a good struggle story.

They like to hear how the ‘great’ became great. The audience likes to live vicariously through larger than life experiences. This is why origin stories are so impactful.

4. Simplicity is key

Complex and overly stimulating advertisements lose their persuasiveness. The message gets lost as the audience tries to decipher it. Visually and conceptually clean ads are the way to go.

Achieving creativity with simplicity is hard for sure, but that’s what brands like Nike are doing right.

5. Less is more with words

Nike uses words preciously. The general rule of thumb is that if it can be said with visuals there’s no need for a script.

Words are only used in Nike commercials when they’re powerful enough to strike emotional chords.

6. Choose the production elements wisely

Speaking of simplicity, Nike also makes an impact through its ads by not using certain production elements.

Some ads don’t have a voice-over, some don’t use music and, some even eliminate visuals.

Creating an impact by cutting down on production takes true creative genius.

Being sports lovers ourselves, we thoroughly enjoyed going through the best Nike commercials and putting together this post.

Here’s to hoping that your brain cells are overflowing with creative juices, too. Now you’re ready to take on your next ad project and Just Do It.

Did your favorite Nike inspirational commercial make the cut? If so, what do you like about it? Let’s talk on our social channels .

More inspo: 15 Best Christmas Commercials of All Time

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Analysis of Advertisement of Nike

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Analysis Of Colin Kaepernick’s Advertisement With Nike

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Nike Advertisement Analysis Essay Sample

Essay Example On Nike Advertisement Analysis

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Strategic Analysis Hub

Target Audience of Nike

Emotional Appeal of Nike Ads

Graphics and Visuals of Nike Ads

Message and Language of Nike Ads

Emotions Evoked in Nike Ads

Sound Track of Nike Ads

Cultural Relevance and Significance of Nike Ads

Celebrity and Brand Ambassadors of Nike

Conclusion: Ad Analysis of Nike | Nike Ad Campaign Analysis | Nike Advertisement Campaign Analysis | Nike Campaign Analysis

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Reference List

Nike Advertisement Analysis

The Evolution of Nike Advertising

The 1980s: Enter the Celebrities

The 1990s: “Just Do It” Takes Over

The 2000s: Storytelling and Inspiration

Today: Social Issues and Brand Purpose

Key Elements of Nike’s Advertising Strategy

2. Aspirational Messaging

3. Celebrity Endorsements

4. High-Quality Visuals

5. Inclusivity and Diversity

6. Cultural Relevance

The Impact of Nike’s Advertising

Customer Loyalty

Cultural Influence

Sales and Market Share

Criticisms and Controversies

1. Exploitation Concerns

2. Commercialization of Social Issues

3. Pressure on Athletes

4. Consumerism

The Future of Nike Advertising

1. More Digital Focus

2. Personalization

3. Virtual and Augmented Reality

4. Continued Social Engagement

5. Sustainability Focus

Lessons from Nike’s Advertising Success

FAQs About Nike Advertising

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Analysis of Nike Advertisement with Colin Kaepernick: Do It for The Money Or The Cause

Unpredictable Ad Campaign of Colin Kaepernick' with "Nike"

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