research papers on advertising ethics

Participants expressed a general concern for deceptive advertising and converged on conceptual definitions. However, none had formal ethics-based training to equip them to recognize and avoid deceptive advertising, and most viewed deceptive advertising in terms of legal—not ethical or social—constraints and consequences.

Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study therefore is to provide a first illustration of an emic and informant-based derivation of perceived ad ethics. The authors use multi-dimensional ...

The current state of marketing ethics research and analysis is still relatively strong. A five-volume collection of 90 (already published) journal papers on marketing ethics was put together in 2012 (MacQuillin, 2022; Murphy, 2017; Smith & Murphy, 2012). The majority of academic research generated on the topic of marketing ethics is currently ...

We probed regarding three general topic areas: (1) the advertising ethics issues that they see as important now and in the future, (2) how one can create an. agency that supports ethical decision making, and (3) research. that academics could conduct that would advance the field of advertising ethics.

The ethical issues involved with marketing research are receiving increased public scrutiny, prompting calls for marketing scholars and research practitioners to revisit the issue. To support researchers and practitioners, this paper provides a systematic scoping review of research on the ethics of market research developed across a range of literatures (N = 134). It demonstrates that, over 70 ...

In summary, while systematic research on AI in advertising may reveal many advantages, it's imperative to consider the challenges and ethical issues associated with this technology. Advertisers and researchers must collaborate to deal with these challenges, ensuring AI's responsible and ethical application in the advertising domain.

Abstract. Research on advertising ethics, as revealed by a search of the ABI/Inform database, shows that advertising ethics has been, and continues to be, a mainstream topic in advertising ...

Laczniak Gene R. (1998), "Reflections on the 1997 Vatican Statements Regarding Ethics in Advertising," Journal of Public Policy & Marketing, 17 (Fall), 320-24. Crossref. Google Scholar. Liebig James E. (1994), Merchants of Vision: People Bringing New Purpose and Values to Business. San Francisco, CA: Berrett-Koehler Publishers. Google ...

Abstract. This article discusses both longstanding and emergent research themes in marketing ethics. It begins with a section on definitions and moves to an examination of research on: consumer ethics, product issues, pricing questions, channels challenges, and two emerging trends having to do with advertising and promotion.

New and perplexing ethical issues related to advertising messages have emerged with the advent and growth of new and nontraditional media. Because of the more complex organizational structures of global communication agency networks, the temptations, risks, and rewards of unethical behavior in the business of advertising are greater than ever.

issue, promising (and neglected) topics for future eth-. ics research include: 1) alcohol advertising, 2) sexual-stereotyping, 3) AIDS-awareness ads, 4) the effect of. ads on editorial content, and 5) the effect of ads on the. values of society. None of these 5 topics are directly addressed in this special issue.

Public agencies and organizations worldwide ensure advertising adheres to ethical standards, with this research driving the focus on ethical advertising practices. (Hemalatha, B. (2013) This research explores advertising ethics views from customers of major firms, focusing on the morality of advertising messages.

The novelty of this work lies in its interdisciplinary approach, bridging gaps between technology, law, ethics, and marketing. By providing a comprehensive analysis of how overheard conversations might be used in targeted advertising, this research extends beyond mere technological considerations to include legal and ethical dimensions.

33. ADVERTI SING ETHICS: A REVIEW. Mohammad Noorizzuddin Nooh∗. Abstract. The purpose of this article is to give an. underlying perspective on the current scenario in. the advertising industry ...

Moral dilemmas are what ethics aim to solve. Although research in the area of marketing ethics has increased dramatically over the last two decades (Tanveer, Ahmad, Mahmood, & Haq, 2021), the ethical issues in B2B marketing settings seem to be emerging slowly (Schwepker, 2015), resulting in remarkably few systematic literature reviews centered ...

However, Michel et al. (Citation 2019) note that recent research exploring subjective well-being has given little attention to the role of advertising, suggesting the link between advertising and individual well-being is not well understood. The authors propose that how advertising affects well-being may operate through two conflicting approaches.

an d. unfamilia r form of communicative discourse which we find. difficul t to place in an ethical category.This, mainly. conceptual. pape r. attempt s to explore how ethics in and of advertising ...

The growing field of marketing ethics research is investigating the many aspects of marketing that have an ethical dimension. This article provides a systematic review of this research by (1) developing a categorization scheme for marketing ethics research, and (2) by analyzing—via content analysis—all journal articles, which have been revealed by a major search engine for the time span ...

This research attempts to contribute to the understanding of Islamic advertising by investigating ethical advertising from the eyes of Indonesian Muslim consumers. More specifically, this study investigates whether there are differing ethical perceptions of advertisements between Indonesian Muslims of different age, gender, ethnicity, and ...

Moral and ethical issues in advertising. Journal of Legal, Ethical and Regulatory Issues, 25(3), 1-13. the consumers in such a way that they make wrong choices and by extension, inflict harm on themselves. Bobbitt (2020) in his article Ethical Issues in Advertising, a contribution he made in Uche

These findings were sufficiently surprising to Small that she's now working on new research to delve deeper into ethical judgements of deception in advertising. For this next research project, she's expanding beyond charity advertising to look at evaluations of standard marketing campaigns. In one survey, participants are asked to evaluate ...

Marketing ethics is normally marketed as a sub-specialization of business ethics. In this paper, marketing ethics serves as an umbrella term for advertising, PR and sales ethics and as an example ...

Introduction. Children's vulnerability to advertising has been the subject of social and political debate for many years. Besides concerns over the undesirable effects of advertising on the wellbeing of children, there are also discussions regarding the ethical aspects of advertising targeted at children (Bandyopadhyay, Kindra, and Sharp Citation 2001; Nairn and Fine Citation 2008; Snyder 2011).

The average young person growing up in the United States sees anywhere from 13 000 to 30 000 advertisements on television each year. 1 However, these figures do not include the marketing content online, in print, at the movies, in video games, or at school. It is important to note that advertising and marketing can serve a useful purpose for children.

Ethical and Societal Implications o Problem: The increasing autonomy of AIoT systems raises ethical concerns, particularly regarding accountability, transparency, and the potential for biased decision-making. o Recent Advances: Efforts to create AI ethics frameworks and guidelines, along with research into explainable AI (XAI), have begun to ...

Michaella DeCapua Ethics Professor Christiansen August 16, 2024 The role that Religion has in Ethics Religion is found in everyone, whether we believe in Christianity, Islam, Judaism, or so forth. Moral conduct and decision-making are influenced by religion, which tends to support meta-ethics based on deontic norms and conceptions of objective moral truths in contrast to more utilitarian ones ...

This short presentation will show you how to do a cited reference search in the Web of Science database. A cited reference search can help you find more recent research related to your topic, track new developments and examine the influence of a particular paper. Marcie Jacklin, a librarian at Brock University created this tutorial.