business plan on garri production pdf

Garri Processing Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Agriculture Sector » Agro Processing

Are you about starting a garri processing company? If YES, here is a complete sample garri processing business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a garri processing business. We also took it further by analyzing and drafting a sample garri processing marketing plan template backed up by actionable guerrilla marketing ideas for garri processing businesses. So let’s proceed to the business planning section.

Garri is one of the most staple Nigerian diets because not only is it cheap, but it is easy to make and can be taken in majorly two ways that are fast to prepare. Those in the garri business know that this is the fastest way to make money especially in the agro processing industry.

While the business is one guaranteed to bring a lot of money for any entrepreneur, it is however not an easy business and is highly capital and labor intensive. To start this business, you would require previous experience in the field or simply carry out a thorough research that will enable you know what is needed in the course of starting and running the business.

If you do not have an inkling of how a business plan is written. That is fine because you can use an existing template to start working on yours. Below is a sample garri processing business plan that should aid you in writing your own business plan;

A Sample Garri Processing Business Plan Template

1. industry overview.

Cassava, the raw material used to make garri is a source of food to nearly three quarter of the world population. The crop is regarded as a staple diet in most developing countries in the world, and is ranked the third after rice and maize. Cassava is popular because it can grow even the poorest conditions (poor soil and inadequate rainfall).

Nigeria is the largest producer of Cassava in Africa; producing over 41 million metric tons per annum, followed closely by the Democratic Republic of Congo. Most Cassava used in Nigeria are grown in the Southern parts of the country (South West, South- south, and South East) and in the Middle Belt and are mostly used to meet domestic demands within the country.

Globally however, Thailand is the largest producer of this crop as they produce and export cassava products worth over $20 billion annually.

This therefore makes Garri one of the major products from processed cassava the staple food for almost all Nigerians, as about 75% of Cassava is processed into Garri. According to statistics, about 130 million people – both in rural and urban areas – consume 12 million tons of garri annually.

This is the reason why most entrepreneurs are going into the garri processing business especially as this product is recession proof. The recent economic downturn in the country has seen more and more people turning to Garri.

According to reports, any entrepreneur going into this business will make immense profit, as the reports show that demand for this product is not only stable but increasing even though there are few close alternatives to Garri.

Garri can be consumed in two ways – the cold process and the hot process, and while there is no substitute for the garri consumed via the cold process method, the few substitutes available for garri taken during the hot process are expensive, which leaves consumers with no alternative than to stick to garri.

Also, another factor in favor of the garri demand is the growth the population which has pushed the demand for garri and has also caused more garri processing businesses to crop up to be able to meet the growing demand.

2. Executive Summary

Koko Quality Garri Processing Ventures is a business that has been registered under the Corporate Affairs Commission (CAC) and also legally licensed by the National Agency for Food Drug Administration and Control (NAFDAC) here in Ogun State. We have also acquired the necessary licenses needed to run a plant without running afoul of the law here in Ogun State.

Our aim of starting this business is to ensure that our clients both domestic and international get processed garri of the finest quality. We intend to process for sale white garri (Ijebu and normal) and yellow garri so as to be able to cater to our teeming customers.

We know how vital it is to be located in a place that is convenient for both our customers and employees. Our garri processing plant therefore is located in a conspicuous area and close to the road, which makes the location very strategic for our suppliers and distributors as well as our customers.

This fact alone we know is enough to make us become the leading brand that we hope to become in the industry. Due to our desire to attain and retain the leadership position amongst our peers in the industry, we intend to pursue excellence both in the processing and delivery of our processed garri to customers.

Due to this fact we intend to hire and train only the best employees who will be able to deliver our vision and communicate our brand to our existing and potential customers.

We also know how valuable our customers are to us and so we intend to treat them right by offering them excellent customer service of a standard never seen before in this industry. Our clients will be able to reach us physically and even online as we will be available through all avenues to be able to attend to their inquiries, orders, suggestions and complaints.

Koko Quality Garri Processing Venture is owned and managed by Alhaji Taofeek Lateef with input from several member of his extended family. Alhaji Taofeek Lateef will be involved in the day to day operation of the garri processing plant.

Alhaji Taofeek Lateef has a B. Sc in Agric Economics from the University of Ilorin and is presently running an MBA from the University of Ibadan. He has vast experience in the agro processing industry and will therefore bring his knowledge to bear in this business.

3. Our Products and Services

Koko Quality Garri Ventures is a business that has been licensed by the National Agency for Food Drug Administration and Control to process garri that will be used in households as well as in commercial places.

We have also registered with the Corporate Affairs Commission and have fulfilled all other necessary obligations that will enable us make profit and grow as a business. Some of the products and services we intend to indulge in as a business includes;

White garri (Ijebu and normal)
Yellow garri
Consultancy Services
Training and Coaching

4. Our Mission and Vision Statement

Our vision is to be the preferable garri for customers in Ijebu, Ogun and the whole of Nigeria as well.
Our mission is to ensure we process garri of the highest quality using the best machines and resources. We also intend to ensure that our processed garri does not only meet the needs of our household clients but become a profitable business for our partners and distributors.

Our Business Structure

Knowing how our vision is to be the most preferable garri for our customers, we have decided to ensure that we draft a business structure that will allow us not only achieve all our intended goals and objectives but also enable us build a solid business foundation as well.

One of our top priorities is to ensure that we hire the best professional hands that have the required necessary experience, are dedicated and that will ensure that the business runs smoothly. We intend to ensure that our employees get the best training obtainable in this industry and also have welfare packages that will place our companies as one of the best places to work in.

We also intend to provide excellent customer service by hiring those with the experience of handling customer orders and complaints efficiently. We know how important it is to get the right fit for this task as they will be communicating and representing the brand to our various customers.

Those we intend to employ to handle various tasks with assigned roles and responsibilities for the growth of Koko Quality Garri Ventures include;

Managing Director

Admin Manager

Marketing and Sales Executive

Purchasing Manager

Accountant/Cashier

Store Manager

Front Desk Officer

Security Guard

5. Job Roles and Responsibilities

Makes strategic decision on behalf of the company and ensure its implementation
Represents the company especially in areas of contracts and negotiation with high level clients
Controls overall resources and expenditures
Ensure that the business is financially secured
See to the day-to-day running of the business
Handles the sourcing and recruitment of able hands to run the business
Communicates the vision and corporate culture of the business to employees
Sees to the welfare and promotion of employees
Create a workable marketing strategy and plan for Koko garri business
Develop a workable budget in collaboration with the Managing Director and Accountant
Responsible for using conventional and non-conventional means to attract clients
Carry out market research so as to have a better understanding of the target market
Sources for reliable vendors and suppliers for the business
Prepare purchase orders and requisitions on behalf of the company to suppliers and vendors
Maintain accurate report of goods ordered for and those received
Develop a workable budget for the purchasing department in collaboration with the Managing Director and Accountant
Carry out a thorough analysis of the income and expenditure of the business
Works with the Managing Director to prepare a workable budget for the business
Resolve discrepancies that have occurred by reconciling bank statement with cash statement
Work with the purchasing manager and offer advices and suggestions where necessary
In charge of store and inventory by keeping an accurate logbook detailing stock levels
Ensures that the store is conducive and well maintained
Ensures that the racks and shelves are stocked properly so that products do not fall off unnecessarily
Ensures that the store is well secured to prevent theft
Promptly answers phone calls of customers either for orders or inquiries
Responsible for scheduling necessary appointments
Ensures that guests sign in and out so as to verify their identity
Acts as a liaison between management staffs and clients
Responsible for securing the premises and properties of Koko quality garri processing venture
Prevent any security related incident from occurring especially within official premises
Report any suspicious activity to the relevant department
Be alert at all times especially at entry and exit points within the premises
Ensure that the premises is kept clean at all times
Ensure that the restrooms are clean for staff and customers
Replenish restroom with necessary facilities
Report broken or spoilt facilities to management
Ensure that the products are transported and delivered to its proper destination
Keep detailed records by maintaining a log book recording distance traveled and fuel consumed
Ensure that van is in good shape to take the journey
Carry out regular maintenance and light repairs on the delivery van

6. SWOT Analysis

Even though garri might be a very popular food taken by almost anyone, starting the business and becoming profitable is another ball game altogether, as this is a business that is both capital and labor intensive. Since we have the required cash in starting and operating the business, we also intend to hire the best hands that will help run the business profitably.

However, just like any business out there, we know that we have certain strengths that will ensure we become industry leaders, and several weaknesses that we would need to work on if we intend to become successful.

To this end, we hired a reputable business consultancy firm to carry out a critical examination and help us identify these traits (strengths, weaknesses, opportunities and threats) so that we might avoid certain pitfalls as a young business. Below is a of the critical SWOT analysis that was done on behalf of Koko Quality Garri Processing Ventures;

Our location in Ijebu, Ogun State is one of our greatest strengths as it means we are close to mega cities like Lagos State which is a thriving market, as well as other important states.

While most garri processing businesses focus on producing only Ijebu garri or plain white garri, we are going a step further to ensure we produce yellow garri as well, this action alone has attracted more customers to our business and give us leverage over our competitors in the same industry.

Also, in addition to our products, we offer training and consultancy services for small scale start-ups. Our other strengths lie in the fact that we have employed the best hands in the industry, who not only understand the garri business perfectly but also understand our vision and working towards it as well.

Our perceived weakness stems from the fact that we are operating in just one location which will seriously limit our vision of supplying to our target markets all over Nigeria. However, we are determined not to see this as a business, as we intend to expand as soon as we have begun making profit and are stable enough.

Opportunities

Due to the fact that we are amongst the first garri processing businesses to offer more than white garri, this has cemented our role in front and has led to many start-ups requiring trainings from us, which will help boost our revenue base, especially as most of them are not close competitors.

This has also led us to consider the benefits franchising might bring to us in the near future, should we continue getting requests such as these.

Our threats are not really that significant, as there are really no government policies or economic downturn to worry about, but like every business, we take all threats seriously, and intend to act proactively to reduce or eliminate the threat.

The threat facing our business will be from having a strong competitor operating same products from around the same location.

7. MARKET ANALYSIS

Market Trends

Garri is one of Nigeria’s staple diets and is taken in every home. If you intend starting your own garri processing business, then you will need a land where you will not only install your facility, but it must also be near as possible to your source of raw materials – which for this instance is the cassava farm.

This will help decrease the costs that will be spent on transporting your necessary raw materials from a very far location. Also, you would need to ensure that your facility is hygienic as well as conducive enough for your employees as well as the clients that would want to visit for business purposes.

A trend in the business is having several storage facilities in strategic locations all around Ogun State and Nigeria in general; this is so as to be close to customers, increase awareness about the brand and also increase patronage for the business, thereby boosting revenue.

8. Our Target Market

The target market for garri is very huge as almost every home and everyone takes this product. However, more people are likely to take one color of garri than the other depending on their location. We intend to carry out a thorough market survey that will allow us determine the quantity that would be needed to be processed for each color of garri.

Even though almost everyone takes garri in one form or the other, we are still required to market our product so as to become a preferable brand to our customers, either existing or potential. Our target market includes; households, schools, restaurants, hotels, caterers, students, single males and females.

Our Competitive Advantage

Every business that is established with the intention of making profit and intends to compete favorably with others in the industry knows that it needs to draft competitive advantage strategies that will enable it to have an upper hand over other businesses in the same industry.

Having a competitive advantage means knowing what aspects of our business are our strengths and would give us the needed advantage we would need.

One of our major competitive advantages is in our hiring or the best professionals in the industry who understands the garri processing business and has keyed into our vision of becoming the best in the agro processing industry. Our professionals will work in the best environment and have enviable welfare packages.

Also, we intend to constantly train our professionals so that their skills can be enhanced which will invariably lead to higher productivity that will be beneficial to the company in the long run. Our excellent customer service is one of our primary strength that will ensure we have competitive advantage over our competitors.

It is a well known fact that most Nigerian businesses do not invest in their customer service. However, we at Koko quality garri processing ventures know that a good customer service will increase the retention rate for our company by over 80%.

Our customer service executives are the best in the field and have a vast knowledge of garri and so will be able to inform customers, attend to requests, orders and complaints promptly and efficiently.

We intend to participate in community programs and school events as a way of getting close to our customers. We know that once customers identify with our efforts at integrating into the community through social participations, then patronage towards our business will increase.

Lastly, we intend to effectively deploy the use of the internet by using our websites and social media platforms to give customers tips and engage our customers in discourse that will further better our industry and even our customers as well.

9. SALES AND MARKETING STRATEGY

Sources of Income

Koko Quality Garri Ventures like any other business is established with the aim of making profit. However, our profit generation will not only come from one source as we intend to exploit other different means so as to increase the revenue base of our company.

Our main focus while diversifying will still be garri processing. Koko Quality Garri Ventures intends to generate income from the following sources;

Sale of processed white garri (Ijebu and normal)
Sale of processed yellow garri

10. Sales Forecast

While garri might be a staple diet taken by almost everyone, we are however aware of the fact that everyone cannot buy from one source, this does not mean that there aren’t garri processing businesses that have a large share of the market than others.

These businesses have certain factors going for them, chief of which is location. We therefore after having carried out various feasibility studies, have seen that our location is favorably suited to increase our sales.

Another factor in our favor is the fact that most garri processing businesses in Ogun State and around process only white garri (Ijebu and normal) which limits them to just certain segments of the market. However, our additional product (yellow garri) is guaranteed to not only enlarge our revenue base but also ensure we make enough profit to run our business without external injection of funds in the first three months.

Our sales forecast was carried out critically by a reputable business consultant that was hired for this purpose. The sales forecast is based on information gathered from other already established business and start-ups both in the garri processing industry in Ijebu, Ogun State.

Based on location, the sales projection for Koko Quality Garri Processing Ventures is stated below:

First Fiscal Year-: N5,500,000
Second Fiscal Year-: N9,000,000
Third Fiscal Year-: N16, 000,000

N.B: The above sales projection is totally in line with what is obtainable in the industry. The projections are also based on the fact that all factors that were considered during the analysis remain constant – such as the economy, lack of strong substitutes, and the arrival of no major competitors. Also, it is worthy to note that at any given point in time, the above projections might be higher or lower.

Marketing Strategy and Sales Strategy

Marketing is a very important aspect of any business, for without marketing a business can fail. Marketing has a double advantage as it not only generates revenue for the company but also ensures that awareness is created for the company directly or indirectly.

It is therefore important that marketing strategies be drafted before a business becomes operational. During the course of running the business, these strategies would need to be constantly monitored and reviewed, with the less effective strategies being dropped or modified by the Managing Director in collaboration with the marketing and sales team for the growth of the business.

At Koko Quality Garri Ventures, we intend to ensure that we adopt several marketing strategies towards ensuring that our existing customers are aware of our drive towards success. Also, our sales strategies will be done in such a way as to ensure we penetrate the market, therefore creating a wider reach.

To achieve this, we intend to ensure that we develop just the right strategies that will not only keep our loyal customers glued to us but also attract new customers as well. Some of the marketing sales strategies that we intend to use are:

Place adverts in local newspapers as well as in local radio stations about our garri
Visit markets and introduce Koko quality garri to garri traders (wholesalers and retailers)
Throw a unique opening launch party that will attract interest
Use our official website to vigorously promote our garri processing business
Empower our marketing and sales team to positively push and better communicate our brand to customers
Create unique and engaging handbills and distribute them in strategic locations
Engage in one on one marketing
Encourage our loyal customers to refer us to others
Mae use of our social media platforms to promote our products and services

11. Publicity and Advertising Strategy

Due to the fact that almost everyone takes garri, there have sprung up many garri processing businesses all striving to get a share of the market.

Even though we believe that our products and services are uniquely different from that of our competitors, we still believe that we would need an intense publicity so as to ensure increased customer awareness and also increase our earnings therefore solidifying our spot amongst the leading brands in this industry.

We know how important it is however for us to ensure that we are well known in Ijebu, Ogun State before spreading our wings and expanding to other states and invariably, the whole of Nigeria.

Therefore, most of our publicity and advertising strategies would first be focused on Ogun State where we not only intend to increase awareness about our products and services to existing and potential customers but also ensure that our activities leave our business etched in the mind of the public.

Some of the platforms we intend to use in publicizing and advertising our garri processing business include;

Using our van in road shows to tell people in targeted areas about our products and services
Placing adverts in local newspapers and on radio stations
Distributing fliers and legally posting same in strategic points
Sponsoring school and community relevant activities
Creating a website and using the platform to increase awareness of our existence
Using social media platforms such as Facebook to promote our products and services as well as engage our audience
Use recognized holidays to organize socially relevant programs
Ensure that all our staff wear customized tee shirts that will allow customers know of our business
Create a unique logo and slogan that can be easily remembered by existing and even potential clients

12. Our Pricing Strategy

Setting the right price for a product is very important as this can either draw more customers to one’s business or make them go to over to competition instead.

Garri is priced depending on the quantity that is bought by the customer. We intend to have different pricing options for our bulk buyers and our normal buyers. We do not intend to charge higher than what our competitors are currently offering neither do we intend to charge too low so as not to cause an unnecessary price war.

Our pricing will also be done in such a way that all our costs – overhead and running expenses – are adequately covered, so that we do not run at a loss. We would however consider selling a bit lower than current market price in our first few months of operation, so as to attract more customers to our business.

Payment Options

At Koko Quality Garri Venture, we intend to ensure that we have a payment policy that caters to all our different customers regardless of the category. Our payment options are in line with the financial regulations of the Ogun State government and that of Nigeria as a whole.

The payment options that we intend to make available to our teeming customers include;

Payment via Point of Sale (POS) Machine
Payment via Cheques
Payment via Cash
Payment via Bank Transfer
Payment via Bank Draft

Because we always have the convenience of our customers in mind, we have carefully chosen platforms with our ban which has a great reputation that will ensure that our products and services are paid for without stress to either us or our customers.

13. Startup Expenditure (Budget)

Setting a budget before a business becomes operational is very vital. The budget allows an entrepreneur know what exactly would be required for the business to become successful and where to allocate resources to.

While it might be in one’s favor to find out what the general start-up budget is for this kind of businesses, it is also pertinent to note that our own budget might eventually be lower or higher depending on several factors such as location, existing government policies and economic conditions.

However, since our intention is to start on with low costs when necessary, we intend to ensure that some of the equipment we would need to use are gotten at fairly used. We do not intend to get the main processor as fairly used as we want something that would last us for a very long time.

Some of the requirements we would need to fulfill in order to successfully start our garri processing business are;

Fees for incorporation and other legal requirements – N100,000
Obtaining of licenses and permits as well as accounting software – N150,000
Insurance coverage (general liability, property insurance and workers’ compensation) – N50,000
Facility rent for a year and renovation – N350,000
Operational cost for at least three months (employees’ salary, bills payments) – N250,000
Cost of purchasing and installing garri processing equipment – N3,000,000
Cost for start-up inventory (Cassava, Palm Oil) – N800,000
Cost of storage facilities (racks, ventilation) – N100,000
Cost of hiring business consultant – N50,000
Cost of fairly used distribution van – N800,000
Other start-up expenses (furniture, phone, computer, printers, stationeries) – N200,000
Marketing budget (for promoting launch activities and the business generally for at least a year) – N150,000
Cost of launching a website – N30,000
Cost of garri processing plant launch – N50,000
Miscellaneous – N50,000

Based on the above estimate, we would require at least N3.2 million in order to successfully start and run a standard garri processing plant in Ijebu, Ogun State. The amount accounts for all expenses for at least three months to a year, which includes employee’s salaries and other operating expenses.

Generating Funding/Startup Capital for Koko Quality Garri Processing Business

Having the required start-up capital for any business you intend starting is very essential. Any entrepreneur who does not have the capital necessary to start a business might see his business idea remaining just a dream and not becoming a reality.

The necessity of having finance is also necessary so that the business can run smoothly, and generate enough money to fully run itself.

Koko Quality Garri Ventures is a business owned by the Lateef family, an entrepreneurial family with businesses in various industries. This has always been regarded as one family business that do not intend to source for external investors. However, due to growth and expansion plans, we intend sourcing for capital from just two sources.

The areas which we intend to source for start-up capital for our business includes;

Sourcing for loans from family members
Sourcing for loans from Micro-finance bank

N.B: Having been able to generate N3.2 million from family members, we were able to get approval for the sum of N3,000,00 from a reputable micro-finance bank with a good interest rate and repayment option that will not stifle the growth or our business.

14. Sustainability and Expansion Strategy

Every established business’ aim is to make enough profit that will sustain the company and also ensure that growth and expansion takes place. However, before we can make this profit, we know that certain factors need to be in place to ensure that we have a chance at sustainability.

The reason why most businesses exist is because of its customers, as without having any customers, one’s business might not only remain stagnant but fail in the end, because customers inject money into the business that will keep it running.

Due to this fact, we intend to ensure that we treat our customers right by ensuring we promptly attend to their requests, orders and complaints. We also intend to ensure that our loyal customers and those who refer us are given discounts on certain quantity of garri they buy from us.

Having customers isn’t enough, but hiring the right people into the right positions is also paramount to us. Our employees will not only be professionals with vast experience, we also intend to ensure that they have the best welfare package necessary to improve their productivity, and also the best training to enhance their skills and make them better than their peers in the same industry.

Aside having the required start-up capital necessary to start the business, we know that if the above factors are correctly done, we will be successful at not only sustaining the business and also expanding the business in the long run as well.

Check List/Milestone

Business Name Availability Check:>Completed
Business Registration: Completed
Opening of Corporate Bank Accounts: Completed
Securing Point of Sales (POS) Machines: Completed
Opening Mobile Money Accounts: Completed
Opening Online Payment Platforms: Completed
Application and Obtaining Tax Payer’s ID: In Progress
Application for business license and permit: Completed
Purchase of Insurance for the Business: Completed
Conducting Feasibility Studies: Completed
Generating capital from family members: Completed
Applications for Loan from the bank: In Progress
writing of business plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents and other relevant Legal Documents: In Progress
Design of The Company’s Logo: Completed
Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
Recruitment of employees: In Progress
Creating Official Website for the Company: In Progress
Creating Awareness for the business both online and around the community: In Progress
Health and Safety and Fire Safety Arrangement (License): Secured
Opening party / launching party planning: In Progress
Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
Purchase of trucks: Completed

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Emmanuel AJISEGIRI

Simon Ogbeche Odey

One of the most important steps in the cassava-to-gari processing chain, is the breaking into tiny particles of the de-moisturized grated white paste cassava that can easily be garified into dried gari. Lump breaking and sieving is commonly done by hand to remove ungrated and tread like cassava. A faster method of lump breaking and sieving in gari production necessitated the need for the designing of the motorized gari sieving (sifting) machine, aimed at reducing or completely eliminating all problems associated with sieving of gari. As output of the machine increased per day, promote hygiene improve the quality of gari and save time when compared with the traditional method of sieving. The machine is made of the main frame, hopper, lump breaker, sieving chamber and equipped with a 0.75 kW motor operating at 1400 rpm. The performance was evaluated and this reveals an average sieving rate of 0.033 kg/s and a mean efficiency of 78%.

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Prices Ghana

Gari production in ghana: step by step guide.

Gari (also known as tapioca or Garri) is the most commonly sold processed cassava product in Ghana and Africa today. Estimates suggest that more than 75% of the cassava grown in Africa ends up being processed into gari.

Gari prices are often thought of as a good way to figure out how much cassava people want and how much is available.

However, the price of cassava and its derivatives has skyrocketed in recent years, particularly in Ghana. Because of Africa’s population expansion, it has become impossible to produce enough cassava to feed a large number of ‘ordinary” Ghanaians.

Even though Ghana has a good climate, fertile soils, and cheap labor, it hasn’t been able to fully benefit from the huge profits made by the world’s cassava trade.

The gari prices are a good indicator of the demand for and supply of cassava in the market. Fufu, lafun, and abacha are some of the other processed cassava products that are popular in the traditional (food) market. Although it is still in the early stages of development, the potential for automated cassava processing in Ghana is quite great.

In this post, we will provide a step-by-step guide on how to produce garri in Ghana. This post is meant for people who want to produce Garri for sale as well as those who want to produce it for personal consumption.

The following are the primary phases in the garri-producing process:

Sorting the cassava tuber : Some roots of the cassava tuber may be damaged or decayed after harvesting. These are sorted in order to pick the wholesome roots for processing; only healthy roots (i.e., those that are free of rot or other damage) should be used in the processing procedure.
Cleaning and peeling cassava roots: Freshly gathered cassava roots are coated with soil and dirt, and they must be washed and peeled. In the garri production process, the roots are peeled to remove the outer brown skin and the inner thick cream layer, and they are then cleaned to remove stains and debris. It is important to check the water supply on a regular basis to ensure that it is not filthy or polluted.
Grating of the cassava : Gratification of cassava is a step in the process of removing cyanide and making the root suitable for consumption. Automatic graters are needed in the cassava mash manufacturing process in order to make enough cassava mash to meet market and industry needs.
The de-watering and fermentation stages : This is where the cyanide in the cassava mash is removed. The amount of water in the mash is reduced by the use of a hydraulic press. After that, the bags are left to drain and ferment for a few days before being used again.
Granulating: Cassava mash is mechanically reduced in size, resulting in fine granules with a higher surface area, also known as grits.
Gari frying: The grits are roasted or fried in a hot frying tray or pan to produce a dry and crispy texture. Garri is often white or cream in color, although it can be yellow if prepared from yellow cassava roots or fried in palm oil. Gari is created from yellow cassava roots or fried in palm oil. It is critical to ensure that the flavor and odor are acceptable to local customers before proceeding. Gari is made from yellow cassava roots and palm oil, which are both high in vitamin A and provide a nutritious source of energy. They are stretched on a high platform in the open air to cool and dry after they have been roasted.
Sieving : The Gari is sieved to remove coarse particles, and a standard-sized sieve is used to generate fine granules from the coarse particles once they have been separated. The big grains are broken down into smaller pieces with the help of a grinder.

That’s all in the step-by-step guide on garri production in Ghana.

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Sample Garri Processing Plant Business Plan

Garri processing business plan sample.

First and foremost, you should be aware that Garri is one of the most essential Nigeria diets because not only is it less expensive or cheap irrespective of the economy situation of this country, but it is easy to make and can be taken in majorly two ways that are fast to prepare.

Are you planning on starting a Garri processing business? I already have it prepared for you so you don’t need to search any longer for any Garri processing feasibility study.

Those in the Garri business know that this is the quickest way to make money especially in the agro processing industry. Here us a Garri processing business plan sample for your guide.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

Here is a sample business plan for starting a Garri processing plant.

BUSINESS NAME: Johnson Quality Garri Processing Ventures

Table of Content

Executive Summary
Vision Statement
Mission Statement
Business Structure
Products and Services
Market Analysis
Target Market
Sales and Marketing Strategy
Financial Plan
Sales forecast

PROPOSAL FOR PRODUCTION OF GARRI – SETTING UP A PROCESSING PLANT

EXECUTIVE SUMMARY

Johnson Quality Garri Processing Ventures is a business that has been registered under the Corporate Affairs Commission (CAC) and also legally licensed by the National Agency for Food Drug Administration and Control (NAFDAC) here in Edo State. We have also acquired the necessary licenses needed to run a plant without running afoul of the law here in Edo State.

Our aim of starting this business is to ensure that our clients both domestic and international get processed garri of the finest quality. We intend to process for sale white garri and yellow garri so as to be able to cater to our teeming customers.

We know how important it is to be located in a place that is convenient most especially in terms of proximity for both our customers and employees. Our garri processing business/plant is therefore located in a conspicuous area and close to the road, which makes the location very strategic for our suppliers and distributors as well as our customers.

We also know how valuable our customers are to us and so we intend to treat them right by offering them excellent customer service of a standard never seen before in this industry.

Our client will be able to reach us physically and even online as we will be available through all venues to be able to attend to their inquiries, orders, suggestions and complaints.

Johnson Quality Garri Processing Ventures is owned and managed by Dr. Wilson John Mathew has a B.sc in Agric Extension from the University of Kwara state and his presently running an MBA from the University of Jos. He has vast experience in the agro processing industry and will therefore bring his knowledge to bear in this lucrative business.

VISION STATEMENT

Our vision is to be the preferable garri for customers in Opkella, Edo and the whole of Nigeria as well to meet their demand.

MISSION STATEMENT

Our mission is to ensure we process Garri of the highest quality using the best machines or tools and resources. We also intend to ensure that our processed garri does not only meet the needs of our house hold clients but become a profitable business for our partners and distributors .

BUSINESS STRUCTURE

One of our top priorities is to ensure that we hire the best professional hands that have the required necessary experience, are dedicated and that will ensure that the business runs smoothly.

Those we intend to employ to handle various tasks with assigned roles and responsibilities for the growth of Johnson Quality Garri Ventures include:

• Managing Director • Admin Manager • Marketing and Sales Executives • Purchasing Manager • Accountant/Cashier • Store Manager • Front Desk Office • Security Guard • Cleaner • Van Driver

PRODUCTS AND SERVICES

Johnson Quality Garri Venture is a business that has been licensed by the National Agency for Food Drug Administration and Control to process garri that will be used in households as well as in commercial places.

We have also registered with the Corporate Affairs Commission and have fulfilled all other necessary obligations that will enable us make profit and grow as a business.

Some of the products and services we intend to indulge in as a business includes;

• White Garri • Yellow Garri • Consultancy Services • Training and Coaching

MARKET ANALYSIS

• Market Trends

Garri is one of Nigeria’s staple/essential diets and is taken in every home. If you intend starting your own garri processing business, then you will need a land where you will not only install your facility, but it must also be near as possible to your source of raw materials

A second trend in the business is having several storage facilities in strategic locations all around Edo State and Nigeria in general, this is so as to be close to customers, increase awareness about the brand and also increase patronage for the business, thereby boosting revenue.

TARGET MARKET

The target market for Garri is very huge as almost every home and everyone takes this product. However, more people are likely to take one color of garri than the other depending on their location. We intend to carry out a thorough market survey that will allow us determine the quantity that would be needed to be processed for each color of garri.

Even though almost everyone takes garri in one form or the other, we are still required to market our product so as to become a preferable brand to our customers, either existing or potential.

Our target market includes;

• Households • Schools • Restaurants • Hotels • Students • Single males and females.

SALES AND MARKETING STRATEGY

At Johnson Quality Garri Ventures, we intend to ensure that we adopt several marketing strategies towards ensuring that our existing customers are aware of our drive towards success. Also, our sales strategies will be done in such a way as to ensure we penetrate the market, therefore creating a wide reach.

FINANCIAL PLAN Pricing strategy

Setting the right price for a product is very important as this can either draw more customers to ones business or make them go to over to competition instead.

Garri is priced depending on the quantity that is bought by the customer. We intend to have different pricing options for our bulk buyers and normal buyers.

Payment Options

At Johnson Quality Garri Ventures, we intend to ensure that we have a payment policy that caters to all our different customers regardless of the category. Our payment options are in line with financial regulations of the Edo State government and that of Nigeria as a whole.

The payment options we intend to make available to our teeming customers include:

• Payment via point of Sale (POS) machine • Payment via Cheques • Payment via Cash • Payment via Bank Transfer • Payment via Bank Draft

Startup Costs

Total sum of estimated amount of ₦3,200,000 (₦3.2 million) will be needed to start – up our Johnson Quality Garri Venture business (including the salary of our employees for the first three months).

Sources of Capital

₦1,600,000 of the total startup cost will be generated by the Johnson (from their personal savings and investments).

The other part will be gotten by securing a loan from the family bank as well as obtaining soft loans from friends and relatives.

SALES FORECAST

Haven carried out a feasibility and viability study and a market survey, we have been able to make a sales forecast for our Johnson Quality Garri Business for the next few years.

For the first three years, the following is the estimate of what we stand to realized:

• First Fiscal Year: ₦5,500,000 • Second Fiscal Year: ₦9,000,000 • Third Fiscal Year: ₦16,000,000

N.B: The above sales projection is totally in line with what is obtainable in the industry.

The projections are also based on the fact that all factors that were considered during the analysis for this Garri processing business plan remain constant – such as the economy, lack of strong substitutes, and the arrival of no major competitors.

GARRI PROCESSING BUSINESS PROPOSAL SAMPLE + FEASIBILITY STUDY

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INTRODUCTION

There is no doubt that one of the biggest problems confronting our nation today is unemployment. It is the root cause of poverty, youth restiveness, gangstarism, bank robbery, outlandish assassinations, lawlessness, kidnapping and all sorts of deviant behaviours.

The number of unemployed youths is mind-boggling and among them are over five million young boys and girls with NYSC discharge certificates roaming about the nooks and crannies of the country searching for jobs that do not exist.

The situation is not totally hopeless because governments, communities and civil society organizations are coming up with strategies that can alleviate poverty and empower rural folks by creating wealth. Some of them are Improved Gari Production Plants, Cottage Industries, and Entrepreneurship etc.

Business ideas on cassava processing

We encourage state governments, Local Governments, Community Development Bodies and others to join in the task of creating jobs by establishing and expanding projects in their localities that will use local raw materials in creating wealth and jobs.

Cassava is God’s gift to the tropics because it can grow in poor soil with inadequate rainfall. The starchy roots of cassava are major source of food for more than 700 million people all over the world. It ranks third in order of staple food crops in developing countries after rice and maize. It is called Manic in French, Tapioca in Latin America, Mandioca in Portuguese and Yucca in Spanish. It has universal applications.

Nigeria is the world largest producer of Cassava. We produce over 41 million metric tones per annum and we are followed by Brazil, Thailand, Zaire (now Democratic Republic of Congo), and Indonesia. Thailand does the largest global business in cassava because it is not part of their food security. They export over $20 billion worth of cassava products annually.

Nigeria has tried to expand the local cassava business through the Composite Flour Initiative and the Cassava Empowerment Fund but so far, they have attained little or no success. Cassava is produced in all the Southern and Middle Belt States of Nigeria.

It is produced from Cassava Tubers and is the commonest stable food in Nigeria consumed by over 130 million people. We consume about 7.7 million tons of gari per year and it comes to about 30.7 million tons of our cassava production.

This shows that about 75 percent of our cassava out put is consumed as staple while only 25 percent is used as raw materials for starch, chips, pellets and flour which are industrial raw materials that can be exported. Our actual annual demand for gari is 12 million tons but to accomplish this, the production facilities must be improved and up graded and Cassava Product must also improve.

Our population grows at the rate of 3.5 percent annually and this means that the food capacity must also grow commensurately. Gari is produced in the rural areas by local women and the process is full of drudgery and stress thus most of them are giving up the trade and the younger ones are not interested because they prefer life in the cities. The modern Gari Processing Plant is designed to fill this void.

4. EQUIPMENT AND PRICE

The heart of this Modern Gari Processing Plant is the Roasting or Frying Pot which is made of Stainless Steel and insulated with fiberglass to absorb heat from the fire. It is powered by 2HP gear motor that rotates the paddles that continuously turn the frying gari mash. The full lists of the equipment are:

1 (NO) Stainless Steel; HAMMER Mill with 15 HP Electric Motor Capacity – 1 ton / hr. 4 (NO) Fermentation Racks 4 (NO) Hydraulic Jack (Mechanical) Press Capacity 1 ton / hr. 1 (no) Stainless CAKE Granulator with 7.5 HP, Motor, 1 ton / hr. 2 (NO) Gari Roasting / frying Pot with 2 HP Gear Motor, Exhaust Pipe and can be fired with Firewood, Charcoal etc. 2 tons / day.

4.1 PRODUCTION CAPACITY

The Hammer Mill or the Cassava Grating Machine and the Granulating Machine have capacities of 1 ton per hour.

This means that within one day of 8 hours, they will process 8 tons of cassava mash. The two frying machines will then roast or fry them into two tons of gari or 40 bags of 50kg per day. Four tons of cassava tubers produce one ton of gari. The capacity of the plant is therefore 2 tons of gari or 40 bags of 50kg per day of 8 hours. Output will increase if production hours increase.

4. 2 THE PRICE OF THE PLANT

The price of the plant is N5 million (Five Million Naira). It is rugged, resilient and made of stainless steel to satisfy both SON and NAFDAC requirements. It reduces drudgery and stress which are the bane of local gari production.

The gari has moisture content of 10 percent, sand of less than 1 percent and hydrocyanic acid of less than 10 percent.

The shelf life is over six months and the gari is hygienic and free of microbial contamination and infestations.

5. TERMS AND CONDITIONS OF PURCHASE

80 percent of the price will be paid at commissioning, 10 percent after delivering, and before installation and 10 percent after installation and test run.

Civil works for the mounting of the machines and electrical connections will be the responsibility of the client.

Delivery Period: Delivery of the machines shall be 8 weeks from the payment of the 80 percent and the clearing of the cheque.

Transportation: The transportation will be born by the client. We envisage that one 911 truck or 20 feet container can carry one plant.

Installation: Our technicians will install and test run the plant. The client will provide the central gear switch of about 100 amps, motor starters and gear switches. We will do the bases for the hammer mill and the granulator but the client will provide the materials. It will take a maximum of 1- 2 weeks if the electrical connections, water, power etc are in place. The client will take care of their accommodation, transportation, feeding etc. The production space should be about 200 squaremeters and frying pots should be located in a well ventilated location.

Test run: About 5 tons of cassava tubers shall be required for the test run and it will be provided by the client.

Training and commissioning: Your operators: Technician (1), welder (1) and electrician (1) will be trained during the installation. They are therefore encouraged to participate in the installation and commissioning.

Warranties: 6 months for any production problem excluding changeable parts affected by aging, misuse and accidents.

Technical support: Supply of spare parts at short notice, maintenance, quality control to ensure standard and consultancy services when needed.

Validity: This quotation is valid for 90 days from the date of submission after which the price may change.

6. PROFITABILITY OF THE PROJECT

6.1 Assumptions

1. The conversion rate of tubers to processed gari is 4 tons of cassava tubers to 1 ton of gari. 2. That 1 ton of cassava tuber delivered to the plants is N 5,000 per ton. 3. That the other costs of production are not more than 50 percent of the cost of cassava tuber .i.e. 50% of N 20, 0000 which is N 10,000. 4. That the selling price of one 50kg bag of gari is N5,000

6.2 Profit forecast

2 Tons per day of 8 hrs N Cassava tubers (8 tons x N5,000) 40,000 Other costs of production (50%) 20,000 Net profit per day 20,000 Profit per year (working 6 days Per week or 313 days in a year (313 x N20,000) N 6,260, 000

The project will retire all debts after the first year of operation and return a profit of about N 1,260,000. This shows that it is viable and feasible. It can also retire the debt within six months if it operates on two shifts per day. 7. OTHER APPLICATIONS OF THE PLANT

The plant can also be used in processing unripe plantain flour which is consumed mostly by diabetic patients. About 15 percent of our populations are diabetic and the number is increasing rapidly because of our eating habits.

Most states that produce cassava also produce plantain. Plantain is manually peeled, grated in the hammer mill and pressed in the hydraulic jack to dewater it. It is then granulated, roasted and finally milled again in the hammer mill to reduce it to the appropriate particle size. The demand for hygienically produced plantain flour is high because doctors often prescribe it for patients. It does not contain carbohydrate. It also has high export potential.

Garri processing Plants can also incorporate it in their activities to maximize profit during the plantain season. The unripe plantain must not be more than four days old before it is processed.

8. CONCLUSIONS

The plant is robust and versatile and will help in creating employment in the rural areas while enhancing the availability of gari. It will reduce the drudgery and stress in gari production and will also attract unemployed graduates to gari processing.

The profitability is impressive since it can retire all debts within the first year of operation and return a net profit at N1.26 million profitability will also increase if the shifts are increased. The plant can also be used in processing unripe plantain flour.

It is highly recommended to state governments, local Government and community Development Agencies who should use it in poverty alleviation, rural empowerment, employment creation and revenue generation.

2 thoughts on “Sample Garri Processing Plant Business Plan”

Dear sir/Madam, I found this Garri processing business plan very interesting. My following questions are:- 1. How many tons of cassava tuber processed is used for this business plan. 2. What is an average ton of cassava tubers for a starter to process per day and what is the recommended plant’s capacity to use? 3. Are these processing plants imported or locally fabricated here in Nigeria? 4. Kindly connect me with the manufacturer of these processing plants. 5. What is the cost analysis of the production/ton Thanks for your cooperation, Oladimeji Sunmonu

How can I get PDF of this proposal

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Table of contents, powering your business with the process.

11 May, 2024

Understanding Garri Business

To embark on a successful garri business venture, it is essential to have a comprehensive understanding of garri production and the market dynamics surrounding it.

Introduction to Garri Production

Garri is a popular West African food made from cassava tubers. It is a staple food in many countries, including Nigeria, Ghana, and Cameroon. Garri production involves several steps, from sourcing raw materials to processing and packaging the final product.

Garri has gained popularity due to its versatility and long shelf life. It can be consumed as a main course, used as an ingredient in various dishes, or enjoyed as a snack. The production process involves peeling, washing, grating, fermenting, dewatering, sieving, and frying the cassava pulp to produce the final product.

Market Analysis

Before delving into the garri production business, conducting a thorough market analysis is crucial. This analysis helps identify the target market, competition, and potential demand for garri.

The market for garri is typically driven by the consumption patterns of the local population, as well as the demand from restaurants, food service providers, and households. It is important to understand the preferences and tastes of the target audience to tailor the production process and packaging accordingly.

Additionally, it is beneficial to research the competition in the garri market. Identifying existing garri producers, their production capacity, pricing strategies, and distribution channels can provide valuable insights for your business strategy. By understanding the market dynamics, you can position your garri business for success and differentiate yourself from competitors.

Conducting market research, such as surveys and interviews, can help gather data on consumer preferences, demand trends, and potential growth areas. This information can guide decision-making and help formulate an effective business strategy.

In the next sections, we will explore various aspects of starting and running a successful garri business, including business strategy, location considerations, garri production process, quality control, and marketing and distribution. Stay tuned to learn more about the key factors that contribute to a thriving garri business.

For information on garri processing equipment, business plans, suppliers, and the garri processing business in Nigeria, you can refer to our related articles here , here , here , and here .

Planning Your Garri Business

Before venturing into the garri business, it is essential to have a well-thought-out business strategy and consider the location for your operations. These factors play a crucial role in the success and profitability of your garri business.

Business Strategy

Developing a clear business strategy is vital for the long-term sustainability of your garri business. This strategy should outline your goals, target market, competitive advantage, and marketing plan. Consider the following points when formulating your business strategy:

Target Market : Identify your target audience, such as restaurants, food service providers, or direct consumers. Understanding the needs and preferences of your target market will help you tailor your production and marketing efforts accordingly.

Production Capacity : Determine the scale of your garri production based on market demand and available resources. Assess the amount of garri you can produce and deliver consistently to meet customer requirements.

Competitive Advantage : Analyze the competition in the garri market and identify what sets your business apart. This could be factors like product quality, unique processing techniques, or a strong distribution network.

Marketing Plan : Develop a comprehensive marketing plan to promote your garri products. Consider online and offline marketing channels, such as social media, local advertising, and collaborations with food establishments.

For more detailed guidance on planning your garri business, you may refer to our article on garri processing business plan .

Location Considerations

Choosing the right location for your garri business is crucial for efficient operations and accessibility to target markets. Consider the following factors when deciding on a location:

Proximity to Raw Materials : Select a location close to cassava-producing regions or reliable suppliers. This reduces transportation costs and ensures a steady supply of raw materials for garri production.

Infrastructure : Assess the availability of necessary infrastructure, such as reliable electricity supply, water sources, and road networks. These factors are essential for smooth production and distribution processes.

Market Access : Choose a location that provides easy access to your target market. If your primary customers are restaurants and food service providers, consider locating your business near urban areas or major transportation hubs.

Zoning and Regulations : Research local zoning regulations and ensure that your chosen location is suitable for garri production. Comply with any necessary permits and regulations related to food processing and manufacturing.

It is worth noting that the garri processing business is particularly prominent in Nigeria. If you are considering starting a garri business in Nigeria, it is essential to be familiar with the local market dynamics and specific requirements. Our article on garri processing business in Nigeria provides more insights into this aspect.

By carefully planning your garri business strategy and selecting an optimal location, you can set a strong foundation for success in the garri production industry.

Garri Production Process

To successfully venture into the garri business, it is essential to understand the garri production process. This section will cover the key steps involved, including raw material sourcing, processing equipment, and production steps.

Raw Material Sourcing

The main raw material for garri production is cassava, a starchy root crop. It is important to source high-quality cassava roots to ensure the production of premium garri. Farmers, local markets, or specialized cassava suppliers are common sources for cassava roots.

When selecting cassava roots, look for fresh roots that are free from rot or disease. The cassava roots should be mature and have a high starch content. It is advisable to establish a reliable supply chain for consistent access to quality cassava roots.

Processing Equipment

To streamline the garri production process, it is crucial to invest in the right processing equipment. The specific machinery required may vary depending on the scale of your operation. Here are some common equipment used in garri production:

Cassava peeling machine : This machine helps remove the outer skin of the cassava roots, saving time and labor during the peeling process.

Cassava grating machine : The grating machine grinds the peeled cassava roots into a mash or pulp, which is a crucial step in garri production.

Hydraulic press or dewatering machine : The press or dewatering machine is used to extract excess moisture from the cassava mash, resulting in a drier consistency.

Fryer or roasting machine : This machine is used to fry or roast the garri mash, transforming it into the final product.

Investing in reliable and efficient processing equipment is essential for optimizing production efficiency and ensuring consistent quality garri output. For more information on garri processing equipment, you can refer to our article on garri processing equipment .

Production Steps

The garri production process involves several steps, each contributing to the final product. Here is a general outline of the production steps:

Peeling : Clean and peel the cassava roots using a cassava peeling machine or manual labor.

Grating : Grate the peeled cassava roots into a mash or pulp using a cassava grating machine.

Fermentation : Allow the grated cassava to ferment for a period of time, typically 1 to 3 days. Fermentation helps reduce the cyanide content and enhances the flavor of the garri.

Dewatering : Remove excess moisture from the fermented cassava mash using a hydraulic press or dewatering machine.

Roasting : Roast the dewatered cassava mash in a fryer or roasting machine until it reaches the desired color and texture. This step helps to further reduce moisture content and enhance the flavor.

Cooling and packaging : Allow the roasted garri to cool before packaging it in suitable containers, ready for distribution and sale.

By following these production steps and ensuring proper quality control measures, you can produce high-quality garri that meets market standards. For more information on starting a garri business and developing a comprehensive business plan, refer to our article on garri processing business plan .

In the next sections, we will explore quality control measures in garri production and discuss effective marketing and distribution strategies for your garri business.

Quality Control in Garri Production

Ensuring quality control is an essential aspect of garri production . To maintain the highest standards and comply with regulations, it is necessary to implement quality control measures throughout the production process. This section will cover the importance of standards and regulations in garri production and the testing procedures involved.

Standards and Regulations

In the garri production industry, adherence to standards and regulations is crucial to guarantee the safety and quality of the final product. These standards are put in place to protect consumers and ensure that garri meets certain quality criteria.

Regulatory bodies, such as food safety authorities, establish guidelines that garri producers must follow. These guidelines may include requirements for hygiene, sanitation, packaging, labeling, and storage. By complying with these regulations, garri producers can assure customers that their product is safe and of high quality.

It is important for garri producers to stay updated on the latest standards and regulations in their respective regions or countries. By doing so, they can maintain compliance and avoid any legal or reputational issues. Seeking guidance from regulatory authorities and industry associations can provide valuable information and support in meeting these standards.

Testing Procedures

To ensure the quality and safety of garri, testing procedures are employed at various stages of the production process. These procedures help identify any potential contaminants or defects that may compromise the quality of the final product.

Testing typically starts with the raw materials used in garri production. This may involve sampling and testing the cassava tubers for quality and freshness. Testing can also be conducted on water sources used in processing to ensure they meet the required standards.

During the processing of cassava into garri, regular testing is conducted to monitor factors such as moisture content, acidity levels, and color. These tests help ensure that the processing steps are being carried out correctly and that the garri is being produced under the desired conditions.

Additionally, finished garri products may undergo further testing to check for factors such as microbial contamination, aflatoxins, and other potential hazards. These tests are crucial to guarantee the safety of the product and protect consumers.

By implementing rigorous testing procedures, garri producers can identify and address any issues that may arise during the production process. This helps maintain consistent quality and ensures that the garri meets the required standards.

In conclusion, quality control is a vital aspect of garri production. Adhering to standards and regulations, and implementing thorough testing procedures, helps ensure that garri is safe, of high quality, and meets the expectations of consumers. By prioritizing quality control, garri producers can build trust, maintain customer satisfaction, and establish a reputable brand in the market.

Marketing and Distribution

When it comes to starting a garri business, marketing and distribution play a vital role in reaching your target audience and ensuring the success of your venture. Let’s explore two key aspects of marketing and distribution in the garri business: identifying your target audience and selecting appropriate sales channels.

Target Audience

Identifying your target audience is crucial for effective marketing and distribution. In the garri business, your primary target audience may include restaurants, food service providers, and individuals who use garri as a staple food. Understanding the needs, preferences, and purchasing behavior of your target audience will help you tailor your marketing strategies and product offerings to meet their demands.

It’s important to conduct thorough market research to gain insights into your target audience. This can involve surveys, interviews, and analyzing industry data. By understanding the demographics, preferences, and buying patterns of your target audience, you can develop targeted marketing campaigns and make informed decisions regarding product development and pricing.

Sales Channels

Selecting the right sales channels is essential for efficient distribution and reaching your target audience effectively. Here are some common sales channels for garri distribution:

Wholesale Distribution : Establishing relationships with wholesalers and distributors can help you reach a wide range of customers, including restaurants and food service providers. Wholesalers purchase garri in bulk and distribute it to retailers and other businesses.

Retail Distribution : Selling directly to retailers, such as grocery stores, supermarkets, and local markets, can provide a direct channel to reach individual consumers. This approach requires building relationships with retailers and ensuring a consistent supply of garri to meet their demands.

Online Sales : Embracing e-commerce platforms and online marketplaces can expand your reach beyond physical locations. Setting up an online store or partnering with existing online platforms allows you to reach a broader audience and offer convenient purchasing options for customers.

Direct Sales : Engaging in direct sales through your own physical store or participating in farmer’s markets and food festivals can help you connect directly with consumers. This approach allows you to build relationships, receive immediate feedback, and showcase the unique qualities of your garri product.

Partnerships : Collaborating with complementary businesses, such as restaurants or food delivery services, can create mutually beneficial partnerships. By offering your garri as an ingredient or menu item, you can tap into existing customer bases and increase brand awareness.

It’s important to evaluate the pros and cons of each sales channel and consider factors such as cost, reach, target audience, and competition. A diversified distribution strategy that incorporates multiple channels can help maximize your market penetration and ensure a steady flow of sales.

By identifying your target audience and selecting appropriate sales channels, you can effectively market and distribute your garri products to reach the right customers and drive the success of your garri business.

Financial Planning

When starting a garri business, it is essential to have a solid financial plan in place. This will help you understand the costs involved and project potential revenue. In this section, we will delve into the two crucial aspects of financial planning: cost analysis and revenue projection.

Cost Analysis

Before diving into the garri production process, it is important to conduct a comprehensive cost analysis. This will provide you with a clear understanding of the expenses involved in setting up and running your garri business. Some key elements to consider for your cost analysis include:

Raw Materials : Calculate the costs associated with sourcing cassava tubers, water, and other necessary ingredients for garri production. Research local suppliers and compare prices to ensure you get the best value for your money.

Processing Equipment : Determine the cost of acquiring the required equipment for garri processing, such as peelers, graters, fermenting containers, hydraulic presses, and dryers. Explore different garri processing machine suppliers to find the most suitable options for your business.

Labor : Estimate the labor costs involved in operating and managing your garri production facility. Consider both skilled and unskilled labor, such as machine operators, technicians, and administrative staff.

Utilities : Account for the expenses related to electricity, water, and other utilities required for the production process. Research local utility rates and factor them into your cost analysis.

Packaging and Marketing : Determine the costs associated with packaging materials, such as bags or containers, as well as any marketing materials or strategies you plan to implement to promote your garri brand.

By conducting a thorough cost analysis, you will have a realistic understanding of the financial requirements for setting up and running your garri business. This will help you make informed decisions and plan your budget accordingly.

Revenue Projection

Once you have analyzed the costs, it’s time to project your potential revenue. Revenue projection involves estimating the income your garri business can generate over a specific period. Factors to consider when projecting revenue include:

Pricing : Determine the price at which you will sell your garri products. Research the market and consider factors such as competitors’ pricing, production costs, and the value you bring to customers.

Sales Volume : Estimate the number of units of garri you expect to sell within a given timeframe. This can be based on market research, demand analysis, and your production capacity.

Sales Channels : Consider the various sales channels available to distribute your garri products. This may include direct sales to consumers, supplying restaurants and food service providers, or even exporting your products.

Market Growth : Evaluate market trends and potential growth opportunities for the garri industry. This will help you make realistic projections and anticipate changes in demand.

By projecting your revenue, you can gauge the viability and profitability of your garri business. It will also assist you in setting sales targets and developing strategies to achieve them.

Remember, financial planning is an ongoing process. Regularly review and update your cost analysis and revenue projections to adapt to market conditions and optimize your business performance.

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Garri Processing Business Plan Sample

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COMMENTS

(PDF) CASSAVA PROCESSING BUSINESS PROPOSAL
The innovative features of the business lie mainly on the production process. Instead of the usual manual production process, everything thing will be mechanized. ... 2.2 Production Plan: Garri ...
PDF Producing Gari from Cassava
Introduction 1 Objectives of the guide 2 The factory 3 Machines and equipment 5 Skills 7 Step 1: Peeling and washing 8 Step 2: Grating roots into mash 11 Step 3: De-watering and fermenting mash into wet cake 14 Step 4: Sieving wet cake into grits and roasting grits into gari 16 Step 5: Bagging and storing the gari 20 Hygiene compliance 22 ...
(Pdf) Feasibility Study /Business Proposal Plan on Gari Processing From
Storing: Store in a cool, dry, well ventilated, insect and rodent free store/enclosure. 6.3 Machinery and Equipment The major equipment for production of Gari are: Garifier, Grater, Hydraulic press, Granulator, Cone Blender, Vibro Sifter, Hammer mill with cyclone, Packaging Machine and weighing Machine The major materials for production of Gari ...
Garri Processing Business Plan [Sample Template]
Cost of purchasing and installing garri processing equipment - N3,000,000. Cost for start-up inventory (Cassava, Palm Oil) - N800,000. Cost of storage facilities (racks, ventilation) - N100,000. Cost of hiring business consultant - N50,000. Cost of fairly used distribution van - N800,000.
Garri Processing Business Plan Sample
The document proposes a business plan for a mechanized garri processing factory. It will produce quality packaged garri to meet market demand as a staple food. The plan outlines equipment, raw material, and other capital costs totaling N2 million. It projects annual sales of 6.26 million naira from processing 8 tons of cassava daily. Even with a 20% reduction in sales, profits of 1.25 million ...
Producing Gari from Cassava
Producing Gari from Cassava: An illustrated guide for smallholder cassava processors 2 This pictorial guide focuses on building the capacity of smallholder farmers and food processors to produce gari as a business. The guide illustrates the equipment and skills needed to produce good quality gari. By following this guide, smallholder
A Business Proposal On Cassava Farming and Garri Production in ...
This document proposes a business involving cassava farming and processing the cassava into garri. Cassava is a staple crop in Nigeria with high and growing demand. Processing cassava into garri adds value by extending the shelf life and making it easier to transport and consume. The proposal outlines plans for cassava production, including planting, weeding, and maintenance. It then describes ...
(PDF) Producing Gari from Cassava: An illustrated guide for smallholder
15. Producing Gari from Cassava: An illustrated guide for smallholder cassava processors. Always de-water the cassava ma sh in the w et area of the factory, using one of the foll owing metho ds ...
Lucrative Business Plan For Garri Production Facility in ...
LUCRATIVE BUSINESS PLAN FOR GARRI PRODUCTION FACILITY IN NIGERIA - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. Koko Quality Garri Processing Ventures is a newly registered garri processing business in Ogun State. The business aims to process high quality white and yellow garri to supply to domestic and international customers.
(Pdf) the Feasibility Study on Garri Processing Factory Okuigbo, Emene
114. INTRODUCTION. Feasibility study is a scheme to find out if something will work out, it is a business plan, or idea. to determine whether the business is practicable and profitable. This is a ...
(DOC) GARRI PROCESSING BUSINEss proposal
See Full PDF Download PDF. See Full PDF Download PDF. ... 2017 GARRI PROCESSING BUSINEss proposal [email protected] +2347088795484 Executive Summary Garri is one of the products derived from cassava. It is one of the commonest staple food in Nigeria. ... as far as garri production is concerned. We must produce all types, including koko ...
Building Your Garri Processing Business Plan
Business Plan Essentials. To ensure the success and profitability of your garri processing business, it is crucial to develop a comprehensive business plan. A well-designed plan will serve as a roadmap for your operations and guide your decision-making process. Two essential components of a garri processing business plan are financial planning ...
PDF Review of Gari Processing Technologies: The Challenges and ...
scale gari processing business planning has been the primary source of employment in many countries. The steps to making gari are described in the figures 3 below. Fig 2:- Percentage of Gari Production by SME significantly. Although the diesel burner fryer by Niji Fig. 3: The Steps Involves in Gari Production III.
(PDF) PROJECT GARI PROCESSING
Garification losses ranged from 17.45 to 19.79% with an average gari yield between 19.86 and 23.68%. Cassava of 15 months maturity age generally produced higher yields of gari than those harvested early. The mean garification conversion rate achieved was 22% (0.22, wt/wt). Download Free PDF. View PDF.
A Business Proposal On Cassava Farming and Garri Production in ...
A Business Proposal on Cassava Farming and Garri Production in Nigeria - Agroraf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. The document discusses starting a business involving cassava farming and processing the cassava into garri. It notes that cassava is a staple crop in Nigeria with high and growing demand.
Gari Production in Ghana: Step by Step Guide
Gari Production in Ghana: Step by Step Guide. Gari (also known as tapioca or Garri) is the most commonly sold processed cassava product in Ghana and Africa today. Estimates suggest that more than 75% of the cassava grown in Africa ends up being processed into gari. Gari prices are often thought of as a good way to figure out how much cassava ...
PDF Quality management manual for the production of gari
the production of gari. Processing of cassava to gari for urban consumption with the aid of mechanical graters changed the status of cassava from a subsistence crop to a cash crop in Nigeria and Ghana (Nweke 2004). Past research to increase scientific knowledge of the chemical process of gari production
The Thriving Garri Processing Business in Nigeria
It is a granular flour that serves as a versatile ingredient in various Nigerian dishes. Garri can be consumed as a main meal by simply adding water or used as an ingredient in recipes like eba, fufu, and garri cakes. The garri business involves the processing and distribution of this essential food product. Entrepreneurs in the garri business ...
(PDF) Sustainability of Garri Processing: A Case Study of Ogun State
Result obtained from the constrain ts limiting garri processing in owode-yewa of. Ogun state revealed that the short life span of raw cassava tubers is the most severe with 98%. This rating was ...
Sample Garri Processing Plant Business Plan
SALES FORECAST. Haven carried out a feasibility and viability study and a market survey, we have been able to make a sales forecast for our Johnson Quality Garri Business for the next few years. For the first three years, the following is the estimate of what we stand to realized: • First Fiscal Year: ₦5,500,000.
Proposal For Garri Production 6m
1. Xenot garri processing industry will produce and process cassava into garri in Ibadan, Oyo state, Nigeria. It will initially employ 26 staff and expects to increase production capacity over time. 2. The company will focus on producing three main types of garri - white, red, and Ijebu garri. White and Ijebu garri will be produced in higher quantities to meet local demand. 3. An investment of ...
Powering Your Business with the Process
By following these production steps and ensuring proper quality control measures, you can produce high-quality garri that meets market standards. For more information on starting a garri business and developing a comprehensive business plan, refer to our article on garri processing business plan.
(PDF) Exploring the Problems the Gari Processing Industry Encounter in
To overcome these problems, gari enterprises should acquire and use modern equipment for production, develop their human capital, and secure affordable loans. Problems Affecting Gari Enterprises ...