Munich Business School Insights

Writing Your Master’s Thesis Whith a Company – MBS Alumnus Philip Dorpema Shares His Experiences

September 16, 2022

Close up of man typing his thesis on laptop

When students reach the home stretch of their degree, they not only need to find a suitable topic for their final thesis, they also need to decide whether to write their thesis at the university or while working at a company. MBS alumnus Philip Dorpema chose the second option and, in this interview, shares some key insights and tips for writing your master’s thesis from within a company.

MBS Insights: Philip, you wrote your master’s thesis in partnership with Generali Versicherung  rather than working on it solely at university. How exactly did that come about? Did you always plan to write your master’s thesis while working at a company? If so, how did you find the right company for your project?

Philip Dorpema: On the  Sports Business and Communications  program, we were told from the outset that we were welcome to write our master’s thesis while working at a company. I soon decided that I wanted to take advantage of this opportunity, because it allows you to get so much input and support for your project that you otherwise wouldn’t be able to access. When the time came to look for a position at a company, I looked for internships at a number of firms who are active in the field of sponsorships, which I had chosen as the focus topic for my master’s thesis. That’s when I came across Generali.

MBS Insights: What differences do you think there are between writing a master’s thesis at a company and writing it at university?

Philip Dorpema: There are certain differences between writing a master’s thesis in a company and writing one at uni. The first difference is that you have at least two mentors you can turn to for advice: one at the university and another contact in the company. There’s also a stronger practical connection when working in a company. My bachelor’s thesis, which I wrote exclusively at university, was far more theoretical than the master’s thesis I wrote while working. For example, in my master’s thesis I was able to use data from active sponsorship projects Generali was running, which meant I was more closely connected to the topic. And, of course, it’s always nice to be paid for your work. I was employed as an intern for six months and was paid accordingly.

MBS Insights: What exactly was the topic of your master’s thesis? How did you come up with it?

Philip Dorpema: My master’s thesis focused on finding alternatives to conventional sponsorship in the digital space, as most events had been canceled due to the pandemic. As a result, companies and events increasingly resorted to digital platforms in order to reach their target audiences. Unfortunately, I can’t share the results because I signed a non-disclosure agreement. I’ve been interested in sponsorship for a long time, which is why I wanted to write my master’s thesis on the topic. At the onset of the pandemic, and many events were canceled and sponsorship contracts were terminated, so the topic soon crystallized in my mind. The staff at Generali were enthusiastic right away because it’s obviously a very important topic for them as a company. That’s another way that writing your master’s thesis in a company creates value: you work on a topic relevant to the company, which allows you to generate genuine added value.

MBS Insights: What insights from your master’s studies at MBS were you able to apply in your internship and in writing your master’s thesis?

Philip Dorpema: There were certain insights from my studies that I was able to apply in my internship and in writing my master’s thesis in the company. Among other things, I spent a lot of time working with social media and digital marketing during my internship, which we had discussed at length at uni. However, sponsorship was also a major part of my responsibilities during my internship. For example, I helped to develop sponsorship concepts for digital platforms and get them ready to present to sponsorship partners. It also involved platforms that were uncharted territory for Generali, like Twitch. In addition, I was responsible for identifying new KPIs for social media, which would then be integrated into new sponsorship contracts. All in all, I had a range of responsibilities in the fields of online marketing and sponsorship, which fed into my master’s thesis – and for which my time at MBS proved excellent preparation.

MBS Insights: How exactly does writing your master’s thesis in a company work? How do you structure your time working as an intern and writing your thesis?

Philip Dorpema: It was all very tightly scheduled. In the six months of my internship, I actually never quite started writing my master’s thesis. At the end of my internship, I conducted my interviews and collected the data I needed to write my thesis. I organized it this way so that I was able to gain as much practical work experience as possible and familiarize myself with the company and the topic as well as I could. After my internship, I started writing my master’s thesis, which enabled me to make optimal use of everything I had learned and the data I had collected.

MBS Insights: Who would you recommend to write their master’s thesis in a company and what tips would you give for writing it?

Philip Dorpema: Honestly, I would recommend that every student (at MBS) writes their master’s thesis in a company. Not only does it give you a better frame of reference for your master’s thesis and allow you to gather tips from your mentor in the company, it also makes it considerably easier to collect very usable data, because large companies collect data anyway for market research analyses. In addition, there are plenty of people in a company you can interview on certain topics, which means that you can write a quantitative, qualitative or mixed thesis in the company. My tip would be to think about your topic from an early stage and start looking for a suitable company early on. I started looking at a relatively late stage and was very lucky to find a good fit with Generali, which meant I was able to start my internship soon after.

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5 tips if you want to write your thesis with a company / organisation.

As you may already know, the last semester of all master’s programmes at Karolinska Institutet have something in common: thesis! Finding a topic for your master’s thesis project is neither an easy nor a stress-free task, and most of the time it requires a lot of thinking and planning. Although KI has the responsibility to provide you with a topic and supervisor, it is possible for all students to write their thesis with the support of a company or external organisation, but not all programmes offer personalised support in the process of finding a suitable partner . Therefore, it is up to the student to create by her/himself the project proposal and secure support from a third party, if that’s what the student wants. Otherwise, you can can conduct your thesis with any research group at KI. Don’t get me wrong, in both cases you will need a KI researcher as your main supervisor. External supervisors, which are required in case of conducting your thesis with an external organisation, will act as co-supervisors.

I present you with some tips for those of you who are interested in conducting your thesis with an external company, organization, institute, research group (basically anything outside of KI):

1. Contact and expand your network

Taking into consideration that the success or failure on finding an external partner depends on you, then networking is by far the most important and effective strategy you could possibly take. You can start my posting on your social media, professional profiles and/or emailing contacts to let everyone know that you are looking for an opportunity.

It is also very likely that your network is quite limited if your ideal thesis topic is very specific (which tends to be the case). If so, you should consider concentrating on expanding your network by targeting individuals with specific profiles. The best advice I can give you is to send as many emails/invitations/chats as possible since it will increase your chances of receiving an answer.

2. Profit from previous experiences

People you already have worked with can be your best allies in a situation like this. They are already familiar with your skills, interests and work dynamics. Even if these people are not familiar with the topic you want to address in your thesis, the fact that they already know about your background and skills is already an advantage that you can profit from.

Whether you have done an internship in the past or are planning to do so in the future, these are usually great scenarios for capitalizing thesis opportunities. My best advice would be to think ahead when doing an internship and explore topics for thesis with your supervisor/manager. It is very likely that your energy and drive will be well received.

3. Look for explicit opportunities

Although it might sound somewhat obvious, it wasn’t until I already secured a thesis partnership when I realized that there are companies that are explicitly looking for students seeking a thesis project. These advertisements tend to be posted on company’s websites and social media.

On one hand, the issue with these offerings is that it is usually a fixed topic and project that the company has and its just looking for a student to execute it. Although I personally prioritised selecting the topic by myself, there are many students that prefer to be handed in a project. On the other hand, it is usually big multinational organisations that offer this kind of opportunities, and many would argue they are a possible bridge towards a permanent job position within those organisations.

4. Ask teachers

 It is very common for KI teachers to have a side job or connections with companies, government institutions or other external organisations. Therefore, they are an ideal target population for emails and networking. If there was one specific course or subject in your programmme that you particulary liked, then reaching out to the course director is a great starting point. Nonetheless, if your topic of interest is not strictly related to only one course or you just didn’t vibe with the course director, KI’s webpage provides a clear picture of all research groups and their contacts. I would highly recommend you to read carefully each research group’s description and scope, so you have a better understanding of their work and decide better who to reach out to.

If you are interested in writing your thesis with another university, my recommendation would be to target ad approach friendly with an email to teachers and/or researchers in the same way you’d do for KI. In my experience, KI’s name is very well respected and consequently attractive.

5. Go to events (even online)

I saved this one for the end for a reason. I must admit that I was very skeptic when senior students advised me to show up to events and career fairs. It just seemed pointless and non-personal to me. Nonetheless, during the first months of the pandemic I had so much free time that I decided to start attending webinars offered by a very prestigious institute I was interested in. Turns out that I really enjoyed the content, so I began to actively participate in the chat and ask questions to the speakers. This is how I got noticed by senior executives from the institute, who then invited me to an interview and offered me an opportunity to work with them. In conclusion, I would recommend you to join events that you feel interested in. Just showing up does not do the trick, you need to actively participate in order to get noticed!

master thesis for a company

That’s a wrap! Hope these tips are useful in your future endeavours.

Don’t hesitate to reach out to me if you have any questions!

Julio Sosa.

email: [email protected]

Linkedin:  https:/www.linkedin.com/in/julio-sosa-maldonado-659301175/

Instagram: @julio.sosam

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Department of Computer and Systems Sciences

Master thesis in collaboration with companies or organisations.

A master thesis is the final work of an academic education and the result is presented in report form. A two-year master thesis consists of 30 credits and equals 20 weeks of full-time work. A one-year master thesis consists of 15 credits and equals 10 weeks of full-time work. The thesis work can be written in cooperation with, or on behalf of, a company or an external organisation.

When the thesis is written in collaboration with an external party, it often deals with an area or a problem that a company/organisation wishes to investigate. In addition to proposing a solution to a concrete problem, the student can contribute new ideas and perspectives that can be used further. This often gives students a good insight into how theoretical knowledge is applied in practice as well as opportunities for new contacts in the working life.

If the thesis is done on behalf of an external party, the same requirements are set for academic content as for all other degree projects at the department. This may be useful to keep in mind when the task is formulated so that no uncertainties arise later on.

We are not able to handpick students. All eventual offers or interests of collaboration from companies/organisations will reach all students. For further discussion, please contact [email protected] .

Important things to think about and discuss before the thesis work begins:

  • The student owns the copyright for the thesis.
  • If an agreement is written, it should regulate who owns the project results. This applies for patents for example. If no agreement has been signed, the student owns the results. This is especially important when the student is being financially compensated.
  • The thesis forms a part of the student’s examination at Stockholm University and must be reported in written form as well as an oral presentation. The university is an authority subjected to the principle of public access to official documents. This means that the thesis is an official document after the examination.
  • Usually the external company/organisation is responsible for costs, such as prints, postage and travel.
  • Salary/remuneration is a matter between the student and the company/organisation and regulated without interference from the university.

Regarding the thesis work

  • Identify what the company/organisation wants to investigate. What problem needs to be solved? Formulate a problem or an issue that also meet the requirements for ideas for a master thesis at the department.
  • The student, together with the company/organisation, defines in writing what is included and how process development. 
  • Make a schedule for the work that fits within the framework of the thesis. Remember to allocate enough time for writing and reading of literature.
  • Who acts as company/organisation contact person?
  • Who will own the result?
  • How is sensitive data handled?
  • How will the completed result and the thesis be presented to the company/organisation?

Students will find ads from companies and organisations in iLearn Please note that not all ads are available in English.

Last updated: August 13, 2021

Source: Department of Computer and Systems Sciences, DSV

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How to Write a Master's Thesis: A Guide to Planning Your Thesis, Pursuing It, and Avoiding Pitfalls

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Part 1: Initial Considerations

Who needs to write a master’s thesis.

Thesis writing is one of the more daunting challenges of higher education. That being said, not all master's students have to write a thesis. For example, fields that place a stronger emphasis on applied knowledge, such as nursing, business, and education, tend to have projects and exams to test students on the skills and abilities associated with those fields. Conversely, in disciplines that require in-depth research or highly polished creative abilities, students are usually expected to prove their understanding and independence with a thesis.

What's Your Goal?

Do you want to write a thesis? The process is a long one, often spanning years. It's best to know exactly what you want before you begin. Many people are motivated by career goals. For example, hiring managers may see a master's degree as proof that the candidate is an expert within their field and can lead, motivate, and demonstrate initiative for themselves and others. Others dream of earning their doctorate, and they see a master's degree as a stepping stone toward their Ph.D .

master thesis for a company

No matter what your desired goal is, you should have one before you start your thesis. With your goal in mind, your work will have a purpose, which will allow you to measure your progress more easily.

Major Types of Theses

Once you've carefully researched or even enrolled in a master's program—a feat that involves its own planning and resources —you should know if you are expected to produce a quantitative (which occurs in many math and science programs), qualitative (which occurs in many humanities programs), or creative (which occurs in many creative writing, music, or fine arts programs) thesis.

Time and Energy Considerations

Advanced degrees are notoriously time and energy consuming. If you have a job, thesis writing will become your second job. If you have a family, they will need to know that your thesis will take a great deal of your attention, energy, and focus.

master thesis for a company

Your studies should not consume you, but they also should not take a back seat to everything else. You will be expected to attend classes, conduct research, source relevant literature, and schedule meetings with various people as you pursue your master's, so it's important to let those you care about know what's going on.

As a general note, most master's programs expect students to finish within a two-year period but are willing to grant extra time if requested, especially if that time is needed to deal with unexpected life events (more on those later).

Part 2: Form an Initial Thesis Question, and Find a Supervisor

When to begin forming your initial thesis question.

Some fields, such as history, may require you to have already formed your thesis question and to have used it to create a statement of intent (outlining the nature of your research) prior to applying to a master’s program. Others may require this information only after you've been accepted. Most of the time, you will be expected to come up with your topic yourself. However, in some disciplines, your supervisor may assign a general research topic to you.

Overall, requirements vary immensely from program to program, so it's best to confirm the exact requirements of your specific program.

What to Say to Your Supervisor

You will have a supervisor during your master's studies. Have you identified who that person will be? If yes, have you introduced yourself via email or phone and obtained information on the processes and procedures that are in place for your master's program? Once you've established contact, request an in-person meeting with him or her, and take a page of questions along with you. Your questions might include:

  • Is there a research subject you can recommend in my field?
  • I would like to pursue [target research subject] for my thesis. Can you help me narrow my focus?
  • Can you give me an example of a properly formatted thesis proposal for my program?

Don't Be Afraid to Ask for Help (to a Degree)

Procedures and expectations vary from program to program, and your supervisor is there to help remove doubt and provide encouragement so you can follow the right path when you embark on writing your thesis. Since your supervisor has almost certainly worked with other graduate students (and was one at some point), take advantage of their experience, and ask questions to put your mind at ease about how to write a master’s thesis.

That being said, do not rely too heavily on your supervisor. As a graduate student, you are also expected to be able to work independently. Proving your independent initiative and capacity is part of what will earn you your master's degree.

Part 3: Revise Your Thesis

Read everything you can get your hands on.

Whether you have a question or need to create one, your next step is simple and applies to all kinds of theses: read.

master thesis for a company

Seek Out Knowledge or Research Gaps

Read everything you can that relates to the question or the field you are studying. The only way you will be able to determine where you can go is to see where everyone else has been. After you have read some published material, you will start to spot gaps in current research or notice things that could be developed further with an alternative approach. Things that are known but not understood or understood but not explained clearly or consistently are great potential thesis subjects. Addressing something already known from a new perspective or with a different style could also be a potentially valuable project. Whichever way you choose to do it, keep in mind that your project should make a valuable contribution to your field.

master thesis for a company

Talk with Experts in Your Field (and Don't Be Afraid to Revise Your Thesis)

To help narrow down your thesis topic, talk to your supervisor. Your supervisor will have an idea of what is current in your field and what can be left alone because others are already working on it. Additionally, the school you are attending will have programs and faculty with particular areas of interest within your chosen field.

On a similar note, don't be surprised if your thesis question changes as you study. Other students and researchers are out there, and as they publish, what you are working on can change. You might also discover that your question is too vague, not substantial enough, or even no longer relevant. Do not lose heart! Take what you know and adjust the question to address these concerns as they arise. The freedom to adapt is part of the power you hold as a graduate student.

Part 4: Select a Proposal Committee

What proposal committees are and why they're useful.

When you have a solid question or set of questions, draft a proposal.

master thesis for a company

You'll need an original stance and a clear justification for asking, and answering, your thesis question. To ensure this, a committee will review your thesis proposal. Thankfully, that committee will consist of people assigned by your supervisor or department head or handpicked by you. These people will be experts who understand your field of study and will do everything in their power to ensure that you are pursuing something worthwhile. And yes, it is okay to put your supervisor on your committee. Some programs even require that your supervisor be on your committee.

Just remember that the committee will expect you to schedule meetings with them, present your proposal, respond to any questions they might have for you, and ultimately present your findings and thesis when all the work is done. Choose those who are willing to support you, give constructive feedback, and help address issues with your proposal. And don't forget to give your proposal a good, thorough edit and proofread before you present it.

How to Prepare for Committee Meetings

Be ready for committee meetings with synopses of your material for committee members, answers for expected questions, and a calm attitude. To prepare for those meetings, sit in on proposal and thesis defenses so you can watch how other graduate students handle them and see what your committee might ask of you. You can even hold rehearsals with friends and fellow students acting as your committee to help you build confidence for your presentation.

master thesis for a company

Part 5: Write Your Thesis

What to do once your proposal is approved.

After you have written your thesis proposal and received feedback from your committee, the fun part starts: doing the work. This is where you will take your proposal and carry it out. If you drafted a qualitative or quantitative proposal, your experimentation or will begin here. If you wrote a creative proposal, you will now start working on your material. Your proposal should be strong enough to give you direction when you perform your experiments, conduct interviews, or craft your work. Take note that you will have to check in with your supervisor from time to time to give progress updates.

master thesis for a company

Thesis Writing: It's Important to Pace Yourself and Take Breaks

Do not expect the work to go quickly. You will need to pace yourself and make sure you record your progress meticulously. You can always discard information you don't need, but you cannot go back and grab a crucial fact that you can't quite remember. When in doubt, write it down. When drawing from a source, always create a citation for the information to save your future self time and stress. In the same sense, you may also find journaling to be a helpful process.

Additionally, take breaks and allow yourself to step away from your thesis, even if you're having fun (and especially if you're not). Ideally, your proposal should have milestones in it— points where you can stop and assess what you've already completed and what's left to do. When you reach a milestone, celebrate. Take a day off and relax. Better yet, give yourself a week's vacation! The rest will help you regain your focus and ensure that you function at your best.

How to Become More Comfortable with Presenting Your Work

Once you start reaching your milestones, you should be able to start sharing what you have. Just about everyone in a graduate program has experience giving a presentation at the front of the class, attending a seminar, or watching an interview. If you haven't (or even if you have), look for conferences and clubs that will give you the opportunity to learn about presenting your work and become comfortable with the idea of public speaking. The more you practice talking about what you are studying, the more comfortable you'll be with the information, which will make your committee defenses and other official meetings easier.

Published authors can be called upon to present at conferences, and if your thesis is strong, you may receive an email or a phone call asking if you would share your findings onstage.

Presenting at conferences is also a great way to boost your CV and network within your field. Make presenting part of your education, and it will become something you look forward to instead of fear.

What to Do If Your Relationship with Your Supervisor Sours

A small aside: If it isn't already obvious, you will be communicating extensively with others as you pursue your thesis. That also means that others will need to communicate with you, and if you've been noticing things getting quiet, you will need to be the one to speak up. Your supervisor should speak to you at least once a term and preferably once a week in the more active parts of your research and writing. If you give written work to your supervisor, you should have feedback within three weeks.

If your supervisor does not provide feedback, frequently misses appointments, or is consistently discouraging of your work, contact your graduate program advisor and ask for a new supervisor. The relationship with your supervisor is crucial to your success, especially if she or he is on your committee, and while your supervisor does not have to be friendly, there should at least be professional respect between you.

What to Do If a Crisis Strikes

If something happens in your life that disrupts everything (e.g., emotional strain, the birth of a child, or the death of a family member), ask for help. You are a human being, and personal lives can and do change without warning. Do not wait until you are falling apart before asking for help, either. Learn what resources exist for crises before you have one, so you can head off trauma before it hits. That being said, if you get blindsided, don't refuse help. Seek it out, and take the time you need to recover. Your degree is supposed to help you become a stronger and smarter person, not break you.

Part 6: Polish and Defend Your Master's Thesis

How to write a master’s thesis: the final stages.

After your work is done and everything is written down, you will have to give your thesis a good, thorough polishing. This is where you will have to organize the information, draft it into a paper format with an abstract, and abbreviate things to help meet your word-count limit. This is also where your final editing and proofreading passes will occur, after which you will face your final hurdle: presenting your thesis defense to your committee. If they approve your thesis, then congratulations! You are now a master of your chosen field.

Conclusion and Parting Thoughts

Remember that you do not (and should not) have to learn how to write a master’s thesis on your own. Thesis writing is collaborative, as is practically any kind of research.

master thesis for a company

While you will be expected to develop your thesis using your own initiative, pursue it with your own ambition, and complete it with your own abilities, you will also be expected to use all available resources to do so. The purpose of a master's thesis is to help you develop your own independent abilities, ensuring that you can drive your own career forward without constantly looking to others to provide direction. Leaders get master's degrees. That's why many business professionals in leadership roles have graduate degree initials after their last names. If you already have the skills necessary to motivate yourself, lead others, and drive change, you may only need your master's as an acknowledgement of your abilities. If you do not, but you apply yourself carefully and thoroughly to the pursuit of your thesis, you should come away from your studies with those skills in place.

A final thought regarding collaboration: all theses have a section for acknowledgements. Be sure to say thank you to those who helped you become a master. One day, someone might be doing the same for you.

Image source: Falkenpost/Pixabay.com 

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How to write a masters dissertation or thesis: top tips.

How to write a masters dissertation

It is completely normal to find the idea of writing a masters thesis or dissertation slightly daunting, even for students who have written one before at undergraduate level. Though, don’t feel put off by the idea. You’ll have plenty of time to complete it, and plenty of support from your supervisor and peers.

One of the main challenges that students face is putting their ideas and findings into words. Writing is a skill in itself, but with the right advice, you’ll find it much easier to get into the flow of writing your masters thesis or dissertation.

We’ve put together a step-by-step guide on how to write a dissertation or thesis for your masters degree, with top tips to consider at each stage in the process.

1. Understand your dissertation or thesis topic

There are slight differences between theses and dissertations , although both require a high standard of writing skill and knowledge in your topic. They are also formatted very similarly.

At first, writing a masters thesis can feel like running a 100m race – the course feels very quick and like there is not as much time for thinking! However, you’ll usually have a summer semester dedicated to completing your dissertation – giving plenty of time and space to write a strong academic piece.

By comparison, writing a PhD thesis can feel like running a marathon, working on the same topic for 3-4 years can be laborious. But in many ways, the approach to both of these tasks is quite similar.

Before writing your masters dissertation, get to know your research topic inside out. Not only will understanding your topic help you conduct better research, it will also help you write better dissertation content.

Also consider the main purpose of your dissertation. You are writing to put forward a theory or unique research angle – so make your purpose clear in your writing.

Top writing tip: when researching your topic, look out for specific terms and writing patterns used by other academics. It is likely that there will be a lot of jargon and important themes across research papers in your chosen dissertation topic. 

How to write a thesis

2. Structure your dissertation or thesis

Writing a thesis is a unique experience and there is no general consensus on what the best way to structure it is. 

As a postgraduate student , you’ll probably decide what kind of structure suits your research project best after consultation with your supervisor. You’ll also have a chance to look at previous masters students’ theses in your university library.

To some extent, all postgraduate dissertations are unique. Though they almost always consist of chapters. The number of chapters you cover will vary depending on the research. 

A masters dissertation or thesis organised into chapters would typically look like this: 

Section

Description

Title page

The opening page includes all relevant information about the project.

Abstract

A brief project summary including background, methodology and findings.

Contents

A list of chapters and figures from your project.

Chapter 1 – Background

A description of the rationale behind your project.

Chapter 2 – Literature Review

A summary and evaluation of the literature supporting your project.

Chapter 3 – Methodology

A description of the specific methodology used in your project.

Chapter 4-6 – Data analysis and Findings

An overview of the key findings and data from your research.

Chapter 7 - Discussion and Evaluation

A description of what the data means and what you can draw from the findings.

Chapter 8 - Conclusion

Main summary of your overall project and key findings.

Bibliography

A list of the references cited in your dissertation or thesis.

Appendices

Additional materials used in your research.

Write down your structure and use these as headings that you’ll write for later on.

Top writing tip : ease each chapter together with a paragraph that links the end of a chapter to the start of a new chapter. For example, you could say something along the lines of “in the next section, these findings are evaluated in more detail”. This makes it easier for the reader to understand each chapter and helps your writing flow better.

3. Write up your literature review

One of the best places to start when writing your masters dissertation is with the literature review. This involves researching and evaluating existing academic literature in order to identify any gaps for your own research.

Many students prefer to write the literature review chapter first, as this is where several of the underpinning theories and concepts exist. This section helps set the stage for the rest of your dissertation, and will help inform the writing of your other dissertation chapters.

What to include in your literature review

The literature review chapter is more than just a summary of existing research, it is an evaluation of how this research has informed your own unique research.

Demonstrate how the different pieces of research fit together. Are there overlapping theories? Are there disagreements between researchers?

Highlight the gap in the research. This is key, as a dissertation is mostly about developing your own unique research. Is there an unexplored avenue of research? Has existing research failed to disprove a particular theory?

Back up your methodology. Demonstrate why your methodology is appropriate by discussing where it has been used successfully in other research.

4. Write up your research

Write up your thesis research

For instance, a more theoretical-based research topic might encompass more writing from a philosophical perspective. Qualitative data might require a lot more evaluation and discussion than quantitative research. 

Methodology chapter

The methodology chapter is all about how you carried out your research and which specific techniques you used to gather data. You should write about broader methodological approaches (e.g. qualitative, quantitative and mixed methods), and then go into more detail about your chosen data collection strategy. 

Data collection strategies include things like interviews, questionnaires, surveys, content analyses, discourse analyses and many more.

Data analysis and findings chapters

The data analysis or findings chapter should cover what you actually discovered during your research project. It should be detailed, specific and objective (don’t worry, you’ll have time for evaluation later on in your dissertation)

Write up your findings in a way that is easy to understand. For example, if you have a lot of numerical data, this could be easier to digest in tables.

This will make it easier for you to dive into some deeper analysis in later chapters. Remember, the reader will refer back to your data analysis section to cross-reference your later evaluations against your actual findings – so presenting your data in a simple manner is beneficial.

Think about how you can segment your data into categories. For instance, it can be useful to segment interview transcripts by interviewee. 

Top writing tip : write up notes on how you might phrase a certain part of the research. This will help bring the best out of your writing. There is nothing worse than when you think of the perfect way to phrase something and then you completely forget it.

5. Discuss and evaluate

Once you’ve presented your findings, it’s time to evaluate and discuss them.

It might feel difficult to differentiate between your findings and discussion sections, because you are essentially talking about the same data. The easiest way to remember the difference is that your findings simply present the data, whereas your discussion tells the story of this data.

Your evaluation breaks the story down, explaining the key findings, what went well and what didn’t go so well.

In your discussion chapter, you’ll have chance to expand on the results from your findings section. For example, explain what certain numbers mean and draw relationships between different pieces of data.

Top writing tip: don’t be afraid to point out the shortcomings of your research. You will receive higher marks for writing objectively. For example, if you didn’t receive as many interview responses as expected, evaluate how this has impacted your research and findings. Don’t let your ego get in the way!

6. Write your introduction

Your introduction sets the scene for the rest of your masters dissertation. You might be wondering why writing an introduction isn't at the start of our step-by-step list, and that’s because many students write this chapter last.

Here’s what your introduction chapter should cover:

Problem statement

Research question

Significance of your research

This tells the reader what you’ll be researching as well as its importance. You’ll have a good idea of what to include here from your original dissertation proposal , though it’s fairly common for research to change once it gets started.

Writing or at least revisiting this section last can be really helpful, since you’ll have a more well-rounded view of what your research actually covers once it has been completed and written up.

How to write a masters dissertation

Masters dissertation writing tips

When to start writing your thesis or dissertation.

When you should start writing your masters thesis or dissertation depends on the scope of the research project and the duration of your course. In some cases, your research project may be relatively short and you may not be able to write much of your thesis before completing the project. 

But regardless of the nature of your research project and of the scope of your course, you should start writing your thesis or at least some of its sections as early as possible, and there are a number of good reasons for this:

Academic writing is about practice, not talent. The first steps of writing your dissertation will help you get into the swing of your project. Write early to help you prepare in good time.

Write things as you do them. This is a good way to keep your dissertation full of fresh ideas and ensure that you don’t forget valuable information.

The first draft is never perfect. Give yourself time to edit and improve your dissertation. It’s likely that you’ll need to make at least one or two more drafts before your final submission.

Writing early on will help you stay motivated when writing all subsequent drafts.

Thinking and writing are very connected. As you write, new ideas and concepts will come to mind. So writing early on is a great way to generate new ideas.

How to improve your writing skills

The best way of improving your dissertation or thesis writing skills is to:

 Finish the first draft of your masters thesis as early as possible and send it to your supervisor for revision. Your supervisor will correct your draft and point out any writing errors. This process will be repeated a few times which will help you recognise and correct writing mistakes yourself as time progresses.

If you are not a native English speaker, it may be useful to ask your English friends to read a part of your thesis and warn you about any recurring writing mistakes. Read our section on English language support for more advice. 

Most universities have writing centres that offer writing courses and other kinds of support for postgraduate students. Attending these courses may help you improve your writing and meet other postgraduate students with whom you will be able to discuss what constitutes a well-written thesis.

Read academic articles and search for writing resources on the internet. This will help you adopt an academic writing style, which will eventually become effortless with practice.

Keep track of your bibliography 

Keep track of your bibliography

The easiest way to keep the track of all the articles you have read for your research is to create a database where you can summarise each article/chapter into a few most important bullet points to help you remember their content. 

Another useful tool for doing this effectively is to learn how to use specific reference management software (RMS) such as EndNote. RMS is relatively simple to use and saves a lot of time when it comes to organising your bibliography. This may come in very handy, especially if your reference section is suspiciously missing two hours before you need to submit your dissertation! 

Avoid accidental plagiarism

Plagiarism may cost you your postgraduate degree and it is important that you consciously avoid it when writing your thesis or dissertation. 

Occasionally, postgraduate students commit plagiarism unintentionally. This can happen when sections are copy and pasted from journal articles they are citing instead of simply rephrasing them. Whenever you are presenting information from another academic source, make sure you reference the source and avoid writing the statement exactly as it is written in the original paper.

What kind of format should your thesis have?

How to write a masters dissertation

Read your university’s guidelines before you actually start writing your thesis so you don’t have to waste time changing the format further down the line. However in general, most universities will require you to use 1.5-2 line spacing, font size 12 for text, and to print your thesis on A4 paper. These formatting guidelines may not necessarily result in the most aesthetically appealing thesis, however beauty is not always practical, and a nice looking thesis can be a more tiring reading experience for your postgrad examiner .

When should I submit my thesis?

The length of time it takes to complete your MSc or MA thesis will vary from student to student. This is because people work at different speeds, projects vary in difficulty, and some projects encounter more problems than others. 

Obviously, you should submit your MSc thesis or MA thesis when it is finished! Every university will say in its regulations that it is the student who must decide when it is ready to submit. 

However, your supervisor will advise you whether your work is ready and you should take their advice on this. If your supervisor says that your work is not ready, then it is probably unwise to submit it. Usually your supervisor will read your final thesis or dissertation draft and will let you know what’s required before submitting your final draft.

Set yourself a target for completion. This will help you stay on track and avoid falling behind. You may also only have funding for the year, so it is important to ensure you submit your dissertation before the deadline – and also ensure you don’t miss out on your graduation ceremony ! 

To set your target date, work backwards from the final completion and submission date, and aim to have your final draft completed at least three months before that final date.

Don’t leave your submission until the last minute – submit your work in good time before the final deadline. Consider what else you’ll have going on around that time. Are you moving back home? Do you have a holiday? Do you have other plans?

If you need to have finished by the end of June to be able to go to a graduation ceremony in July, then you should leave a suitable amount of time for this. You can build this into your dissertation project planning at the start of your research.

It is important to remember that handing in your thesis or dissertation is not the end of your masters program . There will be a period of time of one to three months between the time you submit and your final day. Some courses may even require a viva to discuss your research project, though this is more common at PhD level . 

If you have passed, you will need to make arrangements for the thesis to be properly bound and resubmitted, which will take a week or two. You may also have minor corrections to make to the work, which could take up to a month or so. This means that you need to allow a period of at least three months between submitting your thesis and the time when your program will be completely finished. Of course, it is also possible you may be asked after the viva to do more work on your thesis and resubmit it before the examiners will agree to award the degree – so there may be an even longer time period before you have finished.

How do I submit the MA or MSc dissertation?

Most universities will have a clear procedure for submitting a masters dissertation. Some universities require your ‘intention to submit’. This notifies them that you are ready to submit and allows the university to appoint an external examiner.

This normally has to be completed at least three months before the date on which you think you will be ready to submit.

When your MA or MSc dissertation is ready, you will have to print several copies and have them bound. The number of copies varies between universities, but the university usually requires three – one for each of the examiners and one for your supervisor.

However, you will need one more copy – for yourself! These copies must be softbound, not hardbound. The theses you see on the library shelves will be bound in an impressive hardback cover, but you can only get your work bound like this once you have passed. 

You should submit your dissertation or thesis for examination in soft paper or card covers, and your university will give you detailed guidance on how it should be bound. They will also recommend places where you can get the work done.

The next stage is to hand in your work, in the way and to the place that is indicated in your university’s regulations. All you can do then is sit and wait for the examination – but submitting your thesis is often a time of great relief and celebration!

Some universities only require a digital submission, where you upload your dissertation as a file through their online submission system.

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/images/cornell/logo35pt_cornell_white.svg" alt="master thesis for a company"> Cornell University --> Graduate School

Guide to writing your thesis/dissertation, definition of dissertation and thesis.

The dissertation or thesis is a scholarly treatise that substantiates a specific point of view as a result of original research that is conducted by students during their graduate study. At Cornell, the thesis is a requirement for the receipt of the M.A. and M.S. degrees and some professional master’s degrees. The dissertation is a requirement of the Ph.D. degree.

Formatting Requirement and Standards

The Graduate School sets the minimum format for your thesis or dissertation, while you, your special committee, and your advisor/chair decide upon the content and length. Grammar, punctuation, spelling, and other mechanical issues are your sole responsibility. Generally, the thesis and dissertation should conform to the standards of leading academic journals in your field. The Graduate School does not monitor the thesis or dissertation for mechanics, content, or style.

“Papers Option” Dissertation or Thesis

A “papers option” is available only to students in certain fields, which are listed on the Fields Permitting the Use of Papers Option page , or by approved petition. If you choose the papers option, your dissertation or thesis is organized as a series of relatively independent chapters or papers that you have submitted or will be submitting to journals in the field. You must be the only author or the first author of the papers to be used in the dissertation. The papers-option dissertation or thesis must meet all format and submission requirements, and a singular referencing convention must be used throughout.

ProQuest Electronic Submissions

The dissertation and thesis become permanent records of your original research, and in the case of doctoral research, the Graduate School requires publication of the dissertation and abstract in its original form. All Cornell master’s theses and doctoral dissertations require an electronic submission through ProQuest, which fills orders for paper or digital copies of the thesis and dissertation and makes a digital version available online via their subscription database, ProQuest Dissertations & Theses . For master’s theses, only the abstract is available. ProQuest provides worldwide distribution of your work from the master copy. You retain control over your dissertation and are free to grant publishing rights as you see fit. The formatting requirements contained in this guide meet all ProQuest specifications.

Copies of Dissertation and Thesis

Copies of Ph.D. dissertations and master’s theses are also uploaded in PDF format to the Cornell Library Repository, eCommons . A print copy of each master’s thesis and doctoral dissertation is submitted to Cornell University Library by ProQuest.

  • FindAMasters
  • Researching and Writing a Masters Dissertation

Written by Mark Bennett

All Masters programmes include some form of extended individual project. Research-focussed programmes, such as an MRes , may include multiple independent research components. Taught courses usually culminate with a substantial research task, referred to as the Masters dissertation or thesis.

This article talks about how long a Masters dissertation is and the structure it follows.Before you get started on your dissertation, you'll usually need to write a proposal. Read our full guide to Masters dissertation proposals for more information on what this should include!

Masters dissertation - key facts
Length 15,000 - 20,000 words
Structure

Abstract (300 words)

Introduction (1,000 words)

Literature review (1,000 words)

Research methodology (1,500 words)

Results

Discussion (12,000 words)

Conclusion (1,500 words)

References/Bibliography

Appendices

Supervision Yes, you’ll be paired with an academic from your own university
Assessment External examiner along with additional members of faculty. There is not usually a viva at Masters level.

On this page

What’s the difference between a masters dissertation and an undergraduate dissertation.

The Masters thesis is a bridge between undergraduate study and higher level postgraduate degrees such as the PhD .

A postgraduate dissertation may not look that different to its undergraduate equivalent. You’ll likely have to produce a longer piece of work but the foundations remain the same.

After all, one of the purposes of an undergraduate dissertation or final year project is to prepare you for more in-depth research work as a postgraduate. That said, there are some important differences between the two levels.

So, how long is a Masters dissertation? A Masters dissertation will be longer than the undergraduate equivalent – usually it’ll be somewhere between 15,000 and 20,000 words, but this can vary widely between courses, institutions and countries.

To answer your overall research question comprehensively, you’ll be expected to identify and examine specific areas of your topic. This can be like producing a series of shorter pieces of work, similar to those required by individual modules. However, there’s the additional requirement that they collectively support a broader set of conclusions.

This more involved Masters dissertation structure will:

  • Give you the scope to investigate your subject in greater detail than is possible at undergraduate level
  • Challenge you to be effective at organising your work so that its individual components function as stages in a coherent and persuasive overall argument
  • Allow you to develop and hone a suitable research methodology (for example, choosing between qualitative and quantitative methods)

If the individual topics within your overall project require you to access separate sources or datasets, this may also have an impact on your research process.

As a postgraduate, you’ll be expected to establish and assert your own critical voice as a member of the academic community associated with your field .

During your Masters thesis you’ll need to show that you are not just capable of analysing and critiquing original data or primary source material. You should also demonstrate awareness of the existing body of scholarship relating to your topic .

So, if you’ll excuse the pun, a ‘Masters’ degree really is about achieving ‘mastery’ of your particular specialism and the dissertation is where you’ll demonstrate this: showing off the scholarly expertise and research skills that you’ve developed across your programme.

What’s the difference between a dissertation and a thesis?

A dissertation is a long piece of (usually) written work on the same topic. A thesis is a little more specific: it usually means something that presents an original argument based on the interpretation of data, statistics or content.

So, a thesis is almost always presented as a dissertation, but not all dissertations present a thesis.

Masters dissertation structure

As you can probably imagine, no two dissertations follow the exact same structure, especially given the differences found between Masters programmes from university to university and country to country .

That said, there are several key components that make up the structure of a typical Masters dissertation

How long is a Masters dissertation?

Most dissertations will typically be between 15,000 and 20,000 words long, although this can vary significantly depending on the nature of the programme.

You should also check with your university exactly which sections of the dissertation count towards the final word count (the abstract, bibliography and appendices won’t usually be included in the total).

Usually around 300 words long, the abstract is meant to be a concise summary of your dissertation. It should briefly cover the question(s) you aim to answer, your primary argument and your conclusion.

Introduction

The purpose of the introduction is to provide context for the rest of the dissertation, setting out your aims and the scope of what you want to achieve with your research. The introduction should give a clear overview of the dissertation’s chapters and will usually be around 1,000 words long.

Literature review

This part of the dissertation should examine the scholarship that has already been published in your field, presenting various arguments and counter-arguments while situating your own research within this wider body of work.

You should analyse and evaluate other publications and explain how your dissertation will contribute to the existing literature in your subject area. The literature review sometimes forms part of the introduction or follows immediately on from it. Most literature reviews are up to 1,000 words long.

Research methodology

Not all dissertations will require a section covering research methodology (Arts and Humanities dissertations won’t normally undertake the kind of research that involves a set methodology). However, if you are using a particular method to collect information for your dissertation, you should make sure to explain the rationale behind your choice of methodology. The word count for this part of the dissertation is usually around the 1,500 mark.

Those in the Arts and Humanities will usually outline their theoretical perspectives and approaches as part of the introduction, rather than requiring a detailed explanation of the methodology for their data collection and analysis.

Results / findings

If your research involves some form of survey or experiment, this is where you’ll present the results of your work. Depending on the nature of the study, this might be in the form of graphs, tables or charts – or even just a written description of what the research entailed and what the findings were.

This section forms the bulk of your dissertation and should be carefully structured using a series of related chapters (and sub-chapters). There should be a logical progression from one chapter to the next, with each part building on the arguments of its predecessor.

It can be helpful to think of your Masters dissertation as a series of closely interlinked essays, rather than one overwhelming paper. The size of this section will depend on the overall word count for your dissertation. However, to give you a rough idea for a 15,000-word dissertation, the discussion part will generally be about 12,000 words long.

Here you should draw together the threads of the previous discussion chapters and make your final concluding statements, drawing on evidence and arguments that you’ve already explored over the course of the dissertation. Explain the significance of your findings and point towards directions that future research could follow. This section of the Masters thesis will be around 1,500 words long.

References / bibliography

While planning and writing your dissertation, you should keep an extensive, organised record of any papers, sources or books you’ve quoted (or referred to). This will be a lot easier than leaving all of it until the end and struggling to work out where a particular quotation is from!

Appendices won’t be necessary in many dissertations, but you may need to include supplementary material to support your argument. This could be interview transcripts or questionnaires. If including such content within the body of the dissertation won’t be feasible – i.e. there wouldn’t be enough space or it would break the flow of your writing – you should consult with your supervisor and consider attaching it in an appendix.

It’s worth bearing in mind that these sections won’t always be discretely labelled in every dissertation. For example, everything up to ‘discussion’ might be covered in introductory chapter (rather than as distinct sections). If you’re unsure about the structure of your Masters dissertation, your supervisor will be able to help you map it out.

How does supervision work for a Masters dissertation?

As a Masters student at the dissertation stage you’ll usually be matched with an academic within your institution who will be tasked with guiding your work. This might be someone who has already taught you, or it may be another scholar whose research interests and expertise align well with what you want to do. You may be able to request a particular supervisor, but taught postgraduates are more likely to be assigned them by their department.

Specific arrangements with your supervisor will vary depending on your institution and subject area. They will usually meet with you at the beginning of the dissertation period to discuss your project and agree a suitable schedule for its undertaking. This timetable will probably set dates for:

  • Subsequent discussions and progress checks
  • The submission of draft chapters or sections
  • Feedback appointments

Though your supervisor is there to help and advise you, it is important to remember that your dissertation is a personal research project with associated expectations of you as an independent scholar.

As a rule of thumb, you can expect your supervisor to read each part of your dissertation once at the draft stage and to offer feedback. Most will not have time to look at lots of subsequent revisions, but may respond favourably to polite requests for exceptions (provided their own workload permits it).

Inundating your supervisor with emails or multiple iterations of draft material is best avoided; they will have their own research to manage (as well as other supervision assignments) and will be able to offer better quality feedback if you stick to an agreed schedule.

How is a Masters dissertation assessed and examined?

On most courses your dissertation will be assessed by an external examiner (as well as additional members of faculty within your university who haven’t been responsible for supervising you), but these will read and critique the work you submit without personally questioning and testing you on it.

Though this examination process is not as challenging as the oral defence or ‘ viva voce ’ required for a PhD thesis, the grading of your Masters dissertation is still a fundamental component of your degree.

On some programmes the result awarded to a student’s dissertation may determine the upper grade-band that can be awarded to their degree.

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How to Write a Master's Thesis

Last Updated: June 1, 2023 Fact Checked

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 615,280 times.

Students learning how to write a Master's Thesis will first learn that a central thesis question must be presented and subsequently answered. A Master's Thesis will be the most prominent piece of your graduate work up to this point, and a pertinent thesis question that forms the spine of this work elevates it from the prosaic to the significant.

Choosing a Topic

Step 1 Think about the objectives of writing a thesis.

  • To get a degree - topic should be difficult enough, but manageable too.
  • To enjoy the work - topic that you are truly interested in, something that you will not grow bored of after a short period of time.
  • To get a job afterward - if you know what specifically you want to do after your studies and/or for which company, it might be useful to choose a topic, that will help with this goal.
  • To be useful - thesis might actually be useful to help to make the world a little better place.
  • Try thinking about your favorite subject of study - it may be a particular author, theory, time period, etc. Imagine how you might further the study of that subject.
  • You might consider skimming through papers you wrote for your graduate courses and see if there is any apparent topic that you tend to gravitate towards.
  • Consult with faculty members, favorite professors. They might have some good suggestions to write about. Generally, you'll be required to meet with your thesis advisor at least once before you start working.
  • Consider consulting with industry partners. Your favorite company might have some work to do which might be done as a master's thesis. This might also help you get a job within the company afterward and maybe even some money for the thesis.
  • If you want to help the world to be a better place, you might want to consult with your local non-profits and charities or check the Internet for possible thesis topics to write about.
  • 3 Choose the right topic. From the possible topics generated in the previous step, find the one which best fits the objectives from the first step, especially the objectives most important to you. Make sure that you have a clear, specific, and organized plan on how to write a master's thesis which you will be able to then defend.

Step 4 Choose your thesis question.

  • Make sure that your question and the answers provided will provide original content to the body of research in existence. A judicious question will also keep research focused, organized, and interesting.
  • Once you've formulated your topic and direction of inquiry, try formulating 5-10 different questions around your intended research. This forces you to think flexibly about your topic and visualize how small changes in wording can change the trajectory of your research.

Step 5 Conduct your research.

  • Usually, your committee chair will be in place before you formally start your thesis. They can help guide you and provide input into your project, so the earlier you can get their commitment, the better.
  • Nothing is more frustrating than your thesis progress being held up by a professor who has too many obligations to make time to meet with you.

Selecting Your Texts

Step 1 Complete a literature review.

  • For example, a novel written by Ernest Hemingway or a scientific journal article in which new results are documented for the first time would both be considered primary sources.

Step 3 Choose your secondary sources.

  • For example, a book written about Ernest Hemingway's novel or a scientific journal article examining the findings of someone else's experiment would both be considered secondary sources.

Step 4 Manage your citations.

  • Use the in-text citation format appropriate to your discipline. [3] X Research source The most common formats are MLA, APA, and Chicago.
  • Create a coordinating works cited or reference entry for each source you cite in the text of your document or in a footnote.
  • Consider using a citation management software such as EndNote, Mendeley, or Zotero. These will enable you to insert and move citations within your word processor program and will automatically populate a works cited or reference page for you.

Planning an Outline

Step 1 Know the requirements for your field/department.

  • Qualitative. This type of thesis involves completing a project that is exploratory, analytical, or creative in some way. Usually, students in the humanities will complete this kind of thesis.
  • Quantitative. This type of thesis involves conducting experiments, measuring data, and recording results. Students in the sciences usually complete this kind of thesis.

Step 2 Nail down your thesis idea.

  • Signature page (with the completed signatures of your advising committee - usually attained at the defense, or after the project is deemed complete )
  • Abstract - this is a short (one paragraph or so) description/summary of the work completed in your thesis
  • Table of Contents (with page numbers)
  • Introduction
  • Body of paper
  • Works Cited or Bibliography
  • Any necessary appendices or endnotes

Moving through the Writing Process

Step 1 Make a schedule.

  • If you do not already have a review of literature written, it’s time to do your research! The review of literature is essentially a summary of all of the existing scholarship about your topic with plenty of direct quotations from the primary and secondary sources that you’re referencing.

Step 8 Contextualize your work.

Finalizing Your Thesis

Step 1 Compare your draft with your university's requirements.

  • Many departments or programs provide a document template for theses and dissertations. If you have one of these, it may be easiest to use such a template from the beginning of your work (rather than copying and pasting your writing into it).

Step 2 Re-read the entire thesis for correctness.

  • Alternatively, ask a trusted colleague or friend to read over your thesis to help you catch any minor grammar/spelling/punctuation errors and typos.

Step 3 Follow all printing guidelines according to your department's policies.

  • Some institutions require you to submit your thesis for a formatting check prior to uploading the document to ProQuest. Be sure to check with your department’s Director of Graduate Studies for specific instructions.
  • Be aware of thesis submission deadlines, which are often well in advance of your graduation date. Late submission of your thesis may force you to push back your graduation date, which may affect your employment or continuing graduate studies.

Masters Thesis Outline

master thesis for a company

Expert Q&A

Christopher Taylor, PhD

  • Remember why you are writing a Master's thesis and who will want to read and use the material. You write a Master's thesis for members of your community, so keep in mind that they will have extensive knowledge and experience before reading your work. Don't bore them with unnecessary material. Thanks Helpful 2 Not Helpful 0
  • Choosing the perfect question before starting research will prevent frustration and save time. Rigorous effort on finding the perfect question is probably the most important task when learning how to write a Master's thesis. Thanks Helpful 2 Not Helpful 0
  • Consult other people who have completed a Master's thesis and obtained a Master's degree. It can be a long, grueling process, and having the support and advice of someone who has already done it can be very valuable. Thanks Helpful 1 Not Helpful 0

master thesis for a company

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Write a Thesis Statement

  • ↑ https://umb.libguides.com/PrimarySources/secondary
  • ↑ https://www.scribbr.com/citing-sources/in-text-citation-styles/
  • ↑ https://www.unk.edu/academics/gradstudies/admissions/grad-files/Grad%20Files/ThesisGdlnsFinal08.pdf
  • ↑ https://u.osu.edu/hackingthethesis/managing-stuff/your-content/outline/
  • ↑ http://www.imm.dtu.dk/~janba/MastersThesisAdvice.pdf

About This Article

Christopher Taylor, PhD

To write a master's thesis, make it a goal to write 500 words every day, which will help you meet your deadline without having to rush at the last minute. It's also helpful if you work in 25-minute increments and take a 5-minute break in between, which will make your work sessions less overwhelming. Also, figure out a writing time that works best for you, whether it's in the morning or at night, and stick with it so you're more productive. For more help writing your master's thesis, like how to make an outline, keep reading! Did this summary help you? Yes No

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How to write Master Thesis in Collaboration with a Company

Companies and organizations want to investigate issues affecting their areas of operation. They will be open to collaborating with students in research. This gives an excellent opportunity to students to get a feel of the industry and prepare themselves for their prospective employment. These research papers also help the creative and analytical best out of students and making them industry ready. In this article, we have outlined a few crucial steps to help with writing master thesis. 

master thesis for a company

Universities and research institutions encourage collaborations because they benefit the student, institution, and organization teaming up for research. You can get a professional master thesis writing service online to help you complete the work faster and also deliver the most captivating paper. The approach offers the following benefits, among others.

  • You have access to financial resources. It helps you to dig deeper in research, producing more captivating work. It will raise your scholarly profile. 
  • You have a team to help during the research. The collaborating organization seconds researchers, data analysts, typists, and other assistants to help you achieve the best results. It will be easier since most of the demanding tasks will have been taken over by a team seconded by your partners.
  • You have access to data and research networks- organizations have data on the areas they would love to collaborate on during research. You do not start looking for the data from scratch. As a result, you have an easier time completing your paper. 
  • Increases your chances of employment- you interact with the organization and its partners in the course of research. It will be easier to get employment in the same field because you have demonstrated your potential. 
  • It opens a path for networking in the future- one research opens a door for more. By collaborating in the thesis, you will establish connections that you can use to advance your scholarly life. You can partner during your Ph.D. or engage in other surveys in the future. 

The one challenge with collaborations is that the objectives of the study could be skewed. The organization may have particular goals in mind yet you targeted other outcomes. It will affect your results and may narrow the appeal of your paper. 

Here are tips on how to write a Master’s thesis in collaboration with an organization or company.

Identify the topic

The topic for a Master’s thesis determines the direction you take with research. It will also affect the people you can collaborate with towards the completion of the paper. Choose a paper befitting the stature of a Master’s thesis. 

A topic for a Master’s thesis must be relevant. A relevant topic addresses issues of concern for society or industry at the moment. You will be using the paper to provide a solution. 

Relevance captures the attention of companies or organizations that would be willing to collaborate. You may twist or add objectives to align with the interests of the collaborating organization. However, you should look beyond your partners to ensure a strong thesis. 

Choose a fresh topic for your thesis. A fresh topic promises new insights and information. No reader or partner will be interested in an old topic. Choosing a fresh topic is one of the ways to hook a partner to your paper. 

The topic should cover very specific details. A reader picking your paper should know what to expect. A specific topic also limits your research and activities to avoid going overboard. At the same time, you have a chance to exhaustively discuss the topic instead of covering a wide area and discussing it on the surface. 

Choose a company 

Identify the company or organization you wish to collaborate with within your research. The company must be interested in your subject of research. It is the topic that convinces the organization or company to team up with you. 

The best organizations to collaborate with during a Master’s thesis are those with research departments. Such organizations already have the structures to collaborate with students. It will be easier and faster since you are not proposing a new way of engaging. 

Write a proposal to the organization. Include the details of the thesis. Outline the objectives, expected timeline, your institution, and areas you would like to collaborate with them. Indicate the benefits they will accrue from the collaboration. You need to understand funding cycles and the terms they offer. You must also indicate your contribution to the research and expectations so that the company does not feel like it is shouldering the entire burden while you take all the glory. 

Discuss the terms of engagement 

Collaborations require a clear understanding of the terms of engagement. Outline your expectations alongside the offer they are willing to make. The proposal may be accepted the way it is, with improvements, or deductions. If you are willing to take the offer, you can proceed to sign the agreement. 

Some of the issues to agree on include copyright ownership, duration of collaboration, individual contribution, and resources. You will also agree on constant communication and the protocols to guide such engagements. You might be put on a salary or allowance to facilitate the collaboration. Notify your supervisor and the university to approve the collaboration. The university has mechanisms for protecting and facilitating such collaborations. You will be guided accordingly. 

 Write the thesis 

With all issues settled, it is time to write the thesis. Dedicate enough time and use the available resources from your university, personal savings, and the collaborating company. Endeavour to produce a paper that benefits the partners even as you earn your Master’s degree . 

Collaboration in thesis writing is encouraged in academic circles because of the benefits to scholarship as well as the industry. Protect your turf to ensure that the objectives you set out to hit are achieved. At the same time, offer reasonable benefits to the organization or partner company to strengthen the bond. 

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Master thesis in Germany Writing your master thesis at a company: joining the team as a specialist

Teamwork - Metaphor: Master thesis in Germany

What are the advantages in writing your master thesis in a company? © Stefan Stefancik / unsplash.com

Companies have long since recognised the potential of Master's graduates. A growing number of companies are offering students the opportunity to put their specialist knowledge to practical use already before completing their studies - by writing their Master thesis at a company.

Published: 2013-11-01

By: Verena Manhart

For many, the greatest motivation for pursuing a Master's degree is personal development and enhancement of the future career opportunities. The opportunity to develop one's own specialist interests and become an expert also plays a major role. The specialist knowledge students acquire during the Master's degree course is attractive to many companies. According to the "JobTrends 2013" survey conducted by the Staufenbiel Institute, a Master's degree is the most popular qualification for 90 per cent of German companies. This is the reason why many companies advertise topics for Master's theses. 

Take an application-oriented approach to work

This option for the final thesis is also advantageous to students: "If you want to do something with a practical application, writing your Master thesis at a company is ideal," says Arno Zimmermann, who is studying industrial engineering at the Technische Universität Berlin. While completing a practical at Bayer in China during his Master's course, he learned of an interesting company project that would make an excellent topic for the Master thesis. "It involves the further development of company technology to convert CO2 into plastic," the 26-year-old explains. "An extremely fascinating and innovative topic." Having written a very theory-based Bachelor thesis at university, the challenge of a Master thesis with a strong practical orientation appealed. "Something always emerges at the end that has an impact on the company, and this is extremely satisfying." The high practical orientation and results-oriented cooperation within a team are a major incentive for many students to spend the six-month Master thesis phase at a company. 

"I spent a solid three months in the library when I wrote my Bachelor thesis, and I definitely didn't want to repeat this experience," Ralf Knudsen explains. The 27-year-old resolved to go abroad after completing his Bachelor's degree in business administration at the Catholic University of Eichstätt-Ingolstadt. He signed up for a Master's degree course at the Copenhagen Business School specialising in accounting, and gained practical experience as a working student and during practical work at a company. He decided also to write his Master thesis at a company. For Knudsen, an important advantage of completing the Master thesis phase at a company was that "later on, there is rarely the opportunity to consider a problem affecting everyday work from a theoretical perspective". He decided on the precious metals and technology company Heraeus that he came upon in a list of so-called "Hidden Champions". These particularly successful companies are often still unknown despite their success. 

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The supervision and topic for the master thesis must be right

Despite being offered the opportunity to cover easier topics at two other companies, Knudsen decided for what he believed to be the most challenging option. "I felt that I would receive the most support at Heraeus." Besides the good expert supervision, Knudsen also receives commensurate remuneration from the company during the Master thesis phase. Zimmermann, who is also able to cover his living costs with his company pay, knows to appreciate the financing. The going is tough for those without any financial support wishing to work on their thesis full-time. However, the most important factors should be an enthusiasm for the topic and a desire to enhance one's appeal to the work market as an expert. Zimmermann also firmly believes that students should not make any major compromises when it comes to the topic for their Master thesis. "If the topic does not knock your socks off, then it won't be any fun to write about - regardless of whether you do so at a company or at university." The industrial engineer also highlights the importance of a structured, concentrated approach for not dissipating one's energies. Even those who make very high demands of themselves should remember that they do not need to re-invent the wheel. 

Feedback loops and deadline extensions

A whole semester is scheduled for the Master thesis. To ensure students do not lose sight of their goal during these six months, they should ensure they always keep the rules of play in mind. "There are three parties involved: the professor, the student and the supervisor at the company. The overlap between their mutual interests must be reviewed," Zimmermann describes the special challenge of writing a Master thesis at a company. "Feedback loops are therefore unbelievably important. While regular contact can be demanding, it is essential to make good progress." This is particularly the case if problems should arise with the topic chosen. "The topic should be defined narrowly as quickly as possible," Knudsen advises students who still have their Master thesis before them. The breadth of his chosen topic, the cooperation within the company and the need to complete a final few university courses meant he took a total of seven and a half months to complete his Master thesis. Luckily, this was not a problem for his professors in Copenhagen; in Germany, the deadlines are a lot stricter though. Structuring the topic well and starting to write early on is essential to meeting deadlines. 

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Kick-start your career with a master thesis

Knudsen joined the two-year trainee programme "Finance & Controlling" at Heraeus in February 2013. "We have a great deal of freedom and are able to decide on the individual stations," praises the 27-year-old, who was able to spend several months with the company in the USA. What's more, when the two years are completed, the prospects of a permanent position are good. Zimmermann, who has just submitted his Master thesis, is already planning his next big step: he wants to write a doctoral thesis within the same project. The framework for his collaboration within the EU-funded project has already been defined. Although the Master thesis phase left Zimmermann's and Knudsen's heads spinning, the writing process stalled and the despair was great, both would definitely choose to write their Master thesis at a company again. For the exciting opportunities this opened up to them were so very great. 

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master thesis for a company

master thesis for a company

Dissertation & Thesis Examples 📖

Real-world examples and samples from leading universities

Need some inspiration for your study? You’ve come to the right place. Here we showcase a collection of dissertation and thesis   examples to help you get started. All of these are real-world studies from actual degrees (typically PhD and Master’s-level).

PS – If you’re looking for examples of specific dissertation chapters (e.g., literature review or methodology), you can also check out our collection of free templates .

Discipline-Specific Examples

  • Business & management
  • Political science

Stage-Specific Examples

  • Proposal/pitch
  • Literature review
  • Methodology

Examples: Business & Management

Below you’ll find a sample of business and management-related dissertations and theses covering a range of topics.

Title: Interaction Among Supply Chains: Consumers, Firms and Policymakers Author: Yuanchen Li Year: 2020

This PhD thesis examines the dynamics of supply chain relationships across three levels: the interactions between firms and consumers, suppliers and buyers, and firms and governments. The research aims to provide insights into the complexities of supply chain dynamics and their implications for various stakeholders.

Title: Essays in Firm-Level Patenting Activities and Financial Outcomes Author: Michael J Woeppel Year: 2020

This doctoral dissertation explores financial dynamics in two key areas: investment valuation and the performance of small innovative firms. The first chapter introduces a new metric, PI q, which incorporates the replacement cost of patent capital into the traditional Tobin’s q calculation. The second chapter examines small innovative firms, finding that they achieve higher returns for up to five years compared to non-innovators.

Title: Analysis of Design Artifacts in Platform-Based Markets Author: Vandith Pamuru Subramanya Rama Year: 2020

This dissertation investigates design issues within digital platform-based markets through three essays. The first essay explores the economic impact of augmented-reality games like Pokémon Go on local businesses, specifically restaurants. The second essay delves into the sponsored search ad-market, examining the effects of market frictions on bidding behaviors in auctions. The third essay examines user-generated content platforms, focusing on how the loss of elite status affects user contributions.

Title: Gaming the IRS’s Third-Party Reporting System: Evidence From Pari-Mutuel Wagering Author: Victor Charles Ferguson Year: 2020

This dissertation investigates if taxpayers deliberately avoid IRS third-party reporting mechanisms, focusing on an IRS amendment in 2017 that changed how gambling winnings are reported. Specifically, it looks at the impact on thoroughbred racing wagers in the US, using Canadian tracks as a control.

Title: Essays on Product Innovation and Failures Author: Moonsik Shin Year: 2020

This dissertation delves into how strategic decisions made by firms can lead to innovation failures, a relatively underexplored area compared to studies on successful innovations. The research is structured into three essays. The first explores how inter-organisational relationships, specifically investments from venture capitalists, can influence innovation failures due to pressures such as time constraints imposed on portfolio companies. The second essay examines the role of acquisitions in innovation failures, suggesting that challenges like adverse selection and integration issues post-acquisition can significantly hinder a firm’s innovation outcomes. The third essay looks at how incremental product development can lead to failures if new products are too dependent on existing technologies, which may themselves be flawed.

Need a helping hand?

master thesis for a company

Examples: Psychology Dissertations

Title: Development and Validation of the Instrumental Support Inventory for Spouses Author: Ryan P. Egan Year: 2020

This research develops and validates the Instrumental Support Inventory for Spouses (ISI-s), a new tool to measure the practical support received from a romantic partner. The study involved two phases: initially, 372 married individuals helped refine the 39-item inventory across five categories through exploratory factor analysis, assessing reliability and validity. The second phase tested the inventory with 298 parents and their partners, using a longitudinal design, confirming its reliability and validity further.

Title: Dysfunctional Individuation, Spiritual Struggle and Identity in Emerging Adults: A Developmental Approach Author: Katheryn J. Klukow Kelley Year: 2020

This study investigates why emerging adults are participating less in organised religion, yet showing increased spirituality, attributing this shift to the process of religious identity development. The research involved a longitudinal survey of 788 students at a religious university, using structural equation models to analyse data collected at four points over an academic year.

Title: Depression Dynamics across a Decade: Density in Daily Depressive Affect and Yearly Depressive Symptoms Author: Raquael J. Joiner Year: 2020

This thesis investigates depression through a dynamic systems perspective, which views changes in depressive symptoms as part of an interconnected network of emotions and states, rather than isolated events. The research focuses on how the density of depressive affect—essentially the compactness and intensity of depressive symptoms—varies within individuals over a decade. By examining data at five different timepoints, the study aims to understand how these symptoms cluster daily and how this clustering influences transitions into or out of depressive states year by year.

Title: Maternal and Adolescent ADHD, Aggression, and Dysfunctional Discipline: Mediating Roles of Maternal Emotion Dysregulation and Stress Author: Natalie M. Ehret Year: 2020

This dissertation explores the challenges that parents face when both they and their children exhibit symptoms of ADHD, as well as oppositional defiant and aggressive behaviours. It investigates how these symptoms in mothers and adolescents may influence parenting discipline, focusing specifically on the roles of maternal emotion dysregulation and stress in shaping disciplinary practices. The study employs a process-oriented approach to better understand these complex dynamics.

Title: Linguistic Markers of Maternal Focus within Emotional Conversations: The Role of Depressive Symptoms and Maltreatment Author: Brigid Behrens Year: 2020

This study explores the relationship between maternal well-being and the language used during parent-child conversations about past emotional events. It specifically examines the use of first-person singular (“I”) and first-person plural (“we”) pronouns during a reminiscing task, to determine how maternal language might reflect cognitive biases. The research includes 229 mother-child dyads, both maltreating and non-maltreating, who are part of a larger clinical trial focused on Reminiscing and Emotion Training.

Examples of education-related dissertations and theses

Examples: Education Theses

Title: Functions and Purposes of Outdoor Education in Singaporean Education and Society: An Instrumental Case Study Author: Susanna Ho Year: 2011

This research aims to explore the roles outdoor education can play in Singapore, by conducting a case study of one school’s programme. Employing interviews, participant observations, and document analysis with tools like NVivo software, the study uses a grounded theory framework to interpret findings. It also incorporates Gert Biesta’s educational functions to assess outdoor education within Singapore’s specific context.

Title: The Impact of Internationalisation of Higher Education on Nursing Education in an Australian University: A Case Study Author: Elizabeth Alexandra Lavender Year: 2014

This study examines the impact of the rapid internationalisation of higher education on the School of Nursing and Midwifery at La Trobe University, Australia. It explores how global trends and policies, particularly the shift from ‘Aid to Trade’, have influenced educational practices within the school. The research uses a case study approach, incorporating document analysis and interviews with 15 university staff experienced in international education.

Title: Diabetes Education from the Podiatrist Perspective Author: Julia Yungken Year: 2020

This thesis investigates how diabetes education is delivered by podiatrists to patients, and the retention of this education over time. Through a series of four articles, the research first conducts a systematic review and meta-analysis to examine current educational practices. It then follows a study with three podiatrists and 24 patients over six months to observe educational retention. Additionally, a survey among Australian podiatrists assesses various educational methods and experiences. The study utilises diverse methodologies including observational studies, cognitive assessments, and surveys to understand and enhance the educational practices in diabetes care provided by podiatrists.

Title: Empowering Saudi Arabian Primary Teachers Through Participatory Action Research to Improve Their Professional Knowledge and Practices Regarding Gifted Learners Author: Faisal Yahya Alamiri Year: 2013
Title: Developing a National Assessment Model to Inform Educational Policy in Bhutan Author: Gembo Tshering Year: 2012

Examples of healthcare-related dissertations and theses

Examples: Healthcare-Related Dissertations

Title: Impact of the Increased Use of Telehealth on Health Care Management and Administration: The Case of New Care Management Practices Author: Immacula Pierre Year: 2024

This qualitative study explored the perceptions of healthcare managers on telehealth’s role and its influence on healthcare practices during the pandemic, focusing on aspects like provision and quality control. Through video-conferenced semi-structured interviews with 10 healthcare managers across various U.S. settings, the research aimed to understand the benefits, challenges, and the future role of telehealth.

Title: Healthcare Facilities Management Leadership Style Compared to Traditional Healthcare Business and Clinical Leaders Author: Joshua Ashlock Year: 2020

This dissertation explores leadership style differences between two groups within healthcare: traditional business and clinical leaders (represented by members of the American College of Healthcare Executives, ACHE) and healthcare facilities management leaders (represented by members of the American Society of Healthcare Engineers, ASHE). The research focuses on comparing transformational, transactional, and passive-avoidant leadership traits between these groups.

Title: Leadership Support as an Influence on Frontline Healthcare Employee Retention in the Washington Metropolitan Area (DMV) Author: Tamika Fair Year: 2023

This qualitative case study addresses the significant issue of high turnover rates among frontline healthcare employees in the DMV area, examining how the lack of support from healthcare leadership contributes to this problem. Through semi-structured interviews with 11 primary healthcare administrators in the DMV region, the research investigates how leaders engage with frontline workers and assesses their preparedness to tackle high staff turnover.

Title: Electronic Patient Portals: Promotion of Access by Healthcare Workers Increases Patient Engagement Author: Dena Todd Year: 2022

This integrative literature review examines strategies for promoting electronic patient portal (EPP) access in healthcare settings, a requirement highlighted by the Health Information for Economic and Clinical Health (HITECH) Act of 2010. The review underscores the importance of EPP systems in providing patients with access to their personal health information, including medications, lab results, diagnostics, and appointments. It discusses the potential risks for healthcare organisations that fail to offer such access, notably the loss of federal funding.

Title: Understanding Workplace Conditions Contributing to Physician Burnout Prevalence in Maryland State Author: Fatima Adefunke Queen Year: 2023

This dissertation utilises a qualitative multiple-case study to examine the workplace conditions that contribute to physician burnout in Maryland, particularly among primary care providers who show burnout rates of up to 50%. The study involved interviews with 21 physicians, including Medical Doctors (M.D.s), Doctors of Nursing Practice (DNPs), and Nurse Practitioners (NPs). Using Shanafelt’s well-being framework, the research aimed to understand the factors leading to burnout and its subsequent impact on physician attrition.

Examples of political science-related dissertations and theses

Examples: Political Science Theses

Title: The Influence of Peer Relationships on Political Socialisation Among College Students Author: Zachary Thomas Isaacs Year: 2021

This thesis investigates the role of peer relationships in the political socialisation of college students. This is an area not extensively covered by existing research, which primarily focuses on parental influence and often excludes the post-18 age group. A survey was conducted among college students aged 18 to 24, to explore how they communicate with their peers regarding politics and the effects of these interactions on their political socialisation.

Title: The Impact of Political Culture on Political Reactions: A Case Study of EU Sanctions on Russia Author: Kenzie Robin De Keyser Year: 2020

This dissertation examines the complex political impacts of European Union (EU) sanctions on Russia, taking into account the nuanced interplay between Russia’s political culture and the economic interdependencies between the EU and Russia. The research utilises the Cross-Cultural Competency (3Cs) Theorem to analyse key elements of Russian political culture—Russian Orthodox Christianity, geography, autocracy, and economic development— which are crucial in shaping the country’s political responses and governmental structure.

Title: Biased Representation: How Compulsory Voting and Campaign Finance Interact to Influence Government Responsiveness Author: Sarah Steinberg Year: 2016

This thesis investigates the interaction between compulsory voting and campaign finance, focusing on how they influence government responsiveness. It argues that the significant financial influence in political campaigns can lead to an elite bias, where government policies favour wealthier interests. The study uses statistical analysis and case studies from two countries to explore whether compulsory voting, which typically results in nearly universal voter turnout, can mitigate this bias.

Example: Dissertation Proposal

Example: literature review chapter, example: methodology chapter.

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Mohadese Safdari

Hi Grad Coach team, Thank you for your very awesome information. I am an Urban Planning student and I am doing my MSc Spatial Planning at the University of Dundee. My methodology is “Research by Design”. It means I will use design outcomes for a project for my dissertation in urban design.

I am writing to see if you can add a template in Architecture and Urban Planning field in your lists of dissertation.

Thank you very much for your consideration.

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Of course! You can purchase a thesis on our website. The first step is providing as much information as you can to our writer. The most basic are thesis objectives, word count, format, etc. Any notes, comments from your professors, or your ideas also count. This will give us a full understanding of the task.

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As for the selection process, we say yes right away, you can choose the writer who will be preparing your thesis. For example, if you want us to prepare you for your MBA defense, we will provide you with a list of MBA thesis writers, who will be experienced enough to handle the thesis, to surprise even the toughest business professor. To choose your writer, you will need to fill in the form and indicate the type of writer you are looking for.

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The first thing that will pop up in your mind even before typing “buy a master thesis” in Google is doubt regarding the availability of such a service. If you are worried about the prices we want to mention that there are no more democratic rates rather than on ThesisGeek. The main purpose for the establishment of our platform was to ensure the ability to receive cheap and qualitative writing help. The same approach applies to the creation of theses for your defenses.

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What instructions do I need to provide if I want to buy a thesis?

You can greatly increase the process of your thesis preparation by providing us with detailed and comprehensive instructions. During the ordering of your thesis, we will allow you to upload your file with thesis requirements into the ordering form.

The requirements for your thesis should include the approximate volume, formatting style, title page, and other essential details. It will help the writer to ensure that the thesis will be accepted by the committee, and you will be allowed to defend.

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The ordering process of your thesis will be as easy as shelling pears. Since we wanted to avoid any confusion from our newcomers, we created a simple yet convenient order form on our web platform. There, we will suggest you log into your existing cabinet or sign up if you visit us for the first time. After that, the order form will pop up automatically. You will need to enter the paper details, such as level, major, subject, thesis title, and additional instructions that you have.

After entering the details into the form you will be redirected to the page with the final price. If there are any available discounts or bonuses, they will be added to your order automatically. And that’s it because the last thing that will be necessary from you is to make a purchase with a suitable payment method and wait for the final thesis in your email inbox.

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Creating an Effective Thesis Outline: A Step-by-Step Guide

Colorful desk with laptop and planning materials

Creating a thesis outline might seem like a big job, but it makes the whole writing process a lot easier. This guide will show you each step to make a good thesis outline. From understanding why you need an outline to avoiding common mistakes, this article will help you stay organized and focused. By following these steps, you can make a strong outline that will guide your research and writing.

Key Takeaways

  • A thesis outline helps you organize your thoughts and makes the writing process smoother.
  • Start with initial research to find key themes and questions for your thesis.
  • Structure your outline logically to ensure a clear flow of ideas.
  • Revise your outline regularly to make sure it stays relevant and focused.
  • Avoid common pitfalls like overloading with information or ignoring feedback.

Understanding the Purpose of a Thesis Outline

Creating a thesis outline is a crucial step in the academic writing process. It serves as a roadmap for your research , helping you organize your thoughts and structure your work logically . This section will delve into the purpose of a thesis outline, its importance in academic writing , and how it guides the research process.

Preliminary Steps Before Creating a Thesis Outline

Student planning thesis with papers and laptop

Before diving into the creation of your thesis outline, it's essential to take some preliminary steps. These steps will lay a solid foundation for your research and ensure that your outline is both comprehensive and effective.

Structuring Your Thesis Outline

Creating a well-organized thesis outline is crucial for a successful thesis. It helps you structure your thoughts and ensures a logical flow of information. Here are the key steps to structuring your thesis outline effectively :

Choosing the Right Format

Selecting the appropriate format for your thesis outline is the first step. Common formats include alphanumeric, decimal, and full-sentence outlines. Choose a format that best suits your research and writing style. This decision will guide the organization of your major sections and sub-sections.

Organizing Major Sections

Divide your thesis into major sections such as the introduction, literature review, methodology, results, discussion, and conclusion. Each section should have a clear purpose and contribute to your overall thesis argument. Use headings and subheadings to break down each section into manageable parts.

Ensuring Logical Flow

A logical flow is essential for maintaining the reader's interest and understanding. Arrange your sections and sub-sections in a way that naturally progresses from one idea to the next. This will help you build a coherent argument and make your thesis more persuasive.

By following these steps, you can create a structured and effective thesis outline that will serve as a roadmap for your research and writing process.

Developing the Introduction Section

Crafting a compelling opening.

Your introduction should grab the reader's attention right from the start. Use a hook, such as a surprising fact or a thought-provoking question, to draw them in. This section sets the stage for your entire thesis, so make it engaging and relevant.

Presenting the Research Question

Clearly state the research question your thesis aims to answer. This question will guide your entire study and keep you focused. Make sure it is specific and researchable.

Outlining the Scope and Objectives

Provide an overview of the scope of your research. Explain what you will cover and what you will not. This helps set clear boundaries for your study. Additionally, outline the main objectives you aim to achieve with your research. Setting clear objectives will help you stay on track and ensure your research is focused and relevant.

Outlining the Literature Review

Colorful thesis outline with literature review highlighted.

Summarizing Existing Research

When outlining your literature review , start by summarizing the existing research related to your topic. This involves gathering and synthesizing information from various sources, such as books, journal articles, and online databases. A well-summarized literature review provides a comprehensive overview of what has been done in your field and highlights the key findings and methodologies used by other researchers.

Identifying Research Gaps

After summarizing the existing research, the next step is to identify the gaps in the literature. These gaps represent areas where further research is needed and can help you position your study within the broader academic context. Look for questions that have not been answered or areas that have not been explored in depth. Identifying these gaps will not only justify the need for your research but also guide your research questions and objectives.

Establishing Theoretical Frameworks

Finally, establish the theoretical frameworks that will underpin your study. This involves selecting and discussing the theories and models that are relevant to your research topic. The theoretical framework provides a foundation for your study and helps to explain the relationships between different variables. By clearly outlining the theoretical frameworks, you can ensure that your research is grounded in established knowledge and contributes to the ongoing academic discourse.

Detailing the Methodology

Selecting research methods.

Choosing the right research methods is crucial for the success of your thesis. Start by deciding whether your study will be qualitative, quantitative, or a mix of both. Qualitative methods often include interviews and observations, while quantitative methods might involve surveys and experiments. Your choice should align with your research objectives and the type of data you need to collect.

Justifying Methodological Choices

Once you have selected your methods, it's important to justify why these methods are appropriate for your study. Explain how they will help you answer your research questions and achieve your objectives. This step is vital for gaining approval from stakeholders and ensuring the success of your project.

Describing Data Collection and Analysis

Detail the process of data collection and analysis . Describe the tools and techniques you will use, such as surveys, interviews, or software for data analysis. Make sure to explain how you will ensure the reliability and validity of your data. This section should provide a clear roadmap of how you will gather and interpret your data, ensuring that your research is both credible and replicable.

Presenting Research Findings

Organizing data logically.

When presenting your research findings, it's crucial to organize your data in a logical manner. This can be done by structuring your findings around key questions, hypotheses, or the overall structure of your study. Clear organization helps your audience understand your results without confusion. Consider using tables to present quantitative data succinctly.

Highlighting Key Results

Focus on the most significant results of your research. Highlight these key findings to ensure they stand out to your readers. This not only emphasizes the importance of your work but also makes it easier for others to grasp the core contributions of your study. Remember, clarity is essential in effective communication.

Using Visual Aids Effectively

Visual aids such as charts, graphs, and tables can greatly enhance the presentation of your research findings. They provide a visual representation of your data, making complex information more accessible. Ensure that your visual aids are well-labeled and directly related to the findings you are discussing. This will help in stripping the dread from data interpretation for your audience.

Analyzing and Discussing Results

Interpreting findings.

When you interpret your findings, you need to connect your analysis to your research questions and hypotheses. This involves making sense of statistical significance and drawing meaningful conclusions. Interpreting your findings helps you understand the broader implications of your research and how it contributes to the existing body of knowledge.

Comparing with Existing Literature

To provide context for your results, compare them with similar studies mentioned in your literature review. Highlight whether your findings align with or differ from previous research. This comparison can help validate your results and show how your work fits into the larger academic conversation.

Discussing Implications

Discuss the broader implications of your findings. Consider how they impact your field of study and what they mean for future research. This section should also address any limitations of your study and suggest areas for further investigation. By doing so, you demonstrate the significance of your research and its potential to influence future work.

Concluding Your Thesis

Summarizing key points.

In the conclusion, you should summarize the key points of your research. This involves revisiting the main arguments and findings discussed in your thesis. By doing so, you provide a clear and concise overview of your work, ensuring that the reader understands the significance of your research.

Restating the Thesis Statement

Restate your thesis statement in a fresh way , reflecting on how your research has supported or challenged it. This is crucial for reinforcing the main idea of your thesis and demonstrating how your work contributes to the broader field of study. Remember, a well-restated thesis can leave a lasting impression on your readers.

Suggesting Areas for Future Research

Finally, suggest areas for future research. Identify any gaps or limitations in your study and propose how future research can address these issues. This not only highlights the importance of your work but also encourages further exploration and development in your field.

Revising and Refining the Outline

Seeking feedback.

Before finalizing your thesis outline, it's crucial to seek feedback from your advisor or peers. They can provide valuable insights and identify areas that may need improvement. Don't hesitate to ask for their opinions on the structure and content of your outline. This step ensures that your outline is clear and logical.

Making Necessary Adjustments

After receiving feedback, take the time to make necessary adjustments. This may involve reorganizing sections, adding or removing content, or clarifying certain points. A reverse outline can be particularly helpful in this stage. It involves outlining an existing draft to assess its structure and coherence. This technique allows you to see if your ideas flow logically and if any sections need further development.

Ensuring Cohesion and Coherence

Finally, ensure that your outline is cohesive and coherent. Each section should connect logically to the next, and your main points should be clearly articulated. Use a checklist to verify that your outline meets these criteria. This step is essential for creating a well-structured thesis that effectively communicates your research findings.

Common Pitfalls to Avoid

Overloading with information.

One common mistake is trying to include too much information. This can make your thesis overwhelming and difficult to follow. Focus on the most relevant data and arguments to support your thesis statement. Remember, quality over quantity is key.

Lack of Clear Focus

A thesis that lacks a clear focus can confuse readers and weaken your argument. Make sure your thesis statement is specific and that each section of your outline directly supports it. Staying focused will help you create a more compelling and coherent thesis.

Ignoring Feedback

Feedback from advisors and peers is invaluable. Ignoring it can lead to missed opportunities for improvement. Take the time to consider and incorporate constructive criticism . This will not only enhance the quality of your thesis but also help you grow as a researcher.

Writing a thesis can be tricky, and many students fall into common traps. Don't let stress and confusion hold you back. Our step-by-step Thesis Action Plan is here to guide you through every stage. Ready to make your thesis journey smoother? Visit our website to learn more and get started today!

Creating an effective thesis outline is a vital step in the thesis writing process. It helps you organize your thoughts, stay focused, and ensure that your research is thorough and well-structured. By breaking down your thesis into manageable sections, you can tackle each part with confidence and clarity. Remember, a well-crafted outline not only makes the writing process smoother but also enhances the overall quality of your thesis. Stay dedicated, seek guidance when needed, and take pride in your progress. With a solid outline, you are well on your way to producing a compelling and academically rigorous thesis.

Frequently Asked Questions

Why do i need a thesis outline.

A thesis outline helps you organize your ideas and ensures your writing is structured and focused. It breaks your project into smaller, manageable parts, making the writing process faster and less stressful.

What should I do before creating a thesis outline?

Before creating a thesis outline, conduct initial research, identify key themes and questions, and set clear objectives for your study.

How should I structure my thesis outline?

Your thesis outline should include the major sections: introduction, literature review, methodology, research findings, discussion, and conclusion. Ensure each section flows logically into the next.

What is the best way to start the introduction section?

Start your introduction with a compelling opening, present your research question, and outline the scope and objectives of your thesis.

How do I organize the literature review?

Organize your literature review by summarizing existing research, identifying research gaps, and establishing theoretical frameworks relevant to your study.

What should I include in the methodology section?

In the methodology section, describe your research methods, justify your methodological choices, and explain how you collected and analyzed your data.

How can I present my research findings effectively?

Present your research findings by organizing data logically, highlighting key results, and using visual aids like charts and graphs to make the information clear and engaging.

What should I do if I get stuck while writing my thesis?

If you get stuck, take a break, seek feedback from peers or advisors, and revisit your outline to ensure your thesis remains focused and coherent.

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How to Write a Dissertation or Thesis Proposal

Published on September 21, 2022 by Tegan George . Revised on July 18, 2023.

When starting your thesis or dissertation process, one of the first requirements is a research proposal or a prospectus. It describes what or who you want to examine, delving into why, when, where, and how you will do so, stemming from your research question and a relevant topic .

The proposal or prospectus stage is crucial for the development of your research. It helps you choose a type of research to pursue, as well as whether to pursue qualitative or quantitative methods and what your research design will look like.

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What should your proposal contain, dissertation question examples, what should your proposal look like, dissertation prospectus examples, other interesting articles, frequently asked questions about proposals.

Prior to jumping into the research for your thesis or dissertation, you first need to develop your research proposal and have it approved by your supervisor. It should outline all of the decisions you have taken about your project, from your dissertation topic to your hypotheses and research objectives .

Depending on your department’s requirements, there may be a defense component involved, where you present your research plan in prospectus format to your committee for their approval.

Your proposal should answer the following questions:

  • Why is your research necessary?
  • What is already known about your topic?
  • Where and when will your research be conducted?
  • Who should be studied?
  • How can the research best be done?

Ultimately, your proposal should persuade your supervisor or committee that your proposed project is worth pursuing.

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master thesis for a company

Strong research kicks off with a solid research question , and dissertations are no exception to this.

Dissertation research questions should be:

  • Focused on a single problem or issue
  • Researchable using primary and/or secondary sources
  • Feasible to answer within the timeframe and practical constraints
  • Specific enough to answer thoroughly
  • Complex enough to develop the answer over the space of a paper or thesis
  • Relevant to your field of study and/or society more broadly
  • What are the main factors enticing people under 30 in suburban areas to engage in the gig economy?
  • Which techniques prove most effective for 1st-grade teachers at local elementary schools in engaging students with special needs?
  • Which communication streams are the most effective for getting those aged 18-30 to the polls on Election Day?

An easy rule of thumb is that your proposal will usually resemble a (much) shorter version of your thesis or dissertation. While of course it won’t include the results section , discussion section , or conclusion , it serves as a “mini” version or roadmap for what you eventually seek to write.

Be sure to include:

  • A succinct introduction to your topic and problem statement
  • A brief literature review situating your topic within existing research
  • A basic outline of the research methods you think will best answer your research question
  • The perceived implications for future research
  • A reference list in the citation style of your choice

The length of your proposal varies quite a bit depending on your discipline and type of work you’re conducting. While a thesis proposal is often only 3-7 pages long, a prospectus for your dissertation is usually much longer, with more detailed analysis. Dissertation proposals can be up to 25-30 pages in length.

Writing a proposal or prospectus can be a challenge, but we’ve compiled some examples for you to get your started.

  • Example #1: “Geographic Representations of the Planet Mars, 1867-1907” by Maria Lane
  • Example #2: “Individuals and the State in Late Bronze Age Greece: Messenian Perspectives on Mycenaean Society” by Dimitri Nakassis
  • Example #3: “Manhood Up in the Air: A Study of Male Flight Attendants, Queerness, and Corporate Capitalism during the Cold War Era” by Phil Tiemeyer

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If you want to know more about AI for academic writing, AI tools, or research bias, make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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The research methods you use depend on the type of data you need to answer your research question .

  • If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts and meanings, use qualitative methods .
  • If you want to analyze a large amount of readily-available data, use secondary data. If you want data specific to your purposes with control over how it is generated, collect primary data.
  • If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

A thesis or dissertation outline is one of the most critical first steps in your writing process. It helps you to lay out and organize your ideas and can provide you with a roadmap for deciding what kind of research you’d like to undertake.

Generally, an outline contains information on the different sections included in your thesis or dissertation , such as:

  • Your anticipated title
  • Your abstract
  • Your chapters (sometimes subdivided into further topics like literature review , research methods , avenues for future research, etc.)

A well-planned research design helps ensure that your methods match your research aims, that you collect high-quality data, and that you use the right kind of analysis to answer your questions, utilizing credible sources . This allows you to draw valid , trustworthy conclusions.

The priorities of a research design can vary depending on the field, but you usually have to specify:

  • Your research questions and/or hypotheses
  • Your overall approach (e.g., qualitative or quantitative )
  • The type of design you’re using (e.g., a survey , experiment , or case study )
  • Your sampling methods or criteria for selecting subjects
  • Your data collection methods (e.g., questionnaires , observations)
  • Your data collection procedures (e.g., operationalization , timing and data management)
  • Your data analysis methods (e.g., statistical tests  or thematic analysis )

A dissertation prospectus or proposal describes what or who you plan to research for your dissertation. It delves into why, when, where, and how you will do your research, as well as helps you choose a type of research to pursue. You should also determine whether you plan to pursue qualitative or quantitative methods and what your research design will look like.

It should outline all of the decisions you have taken about your project, from your dissertation topic to your hypotheses and research objectives , ready to be approved by your supervisor or committee.

Note that some departments require a defense component, where you present your prospectus to your committee orally.

Formulating a main research question can be a difficult task. Overall, your question should contribute to solving the problem that you have defined in your problem statement .

However, it should also fulfill criteria in three main areas:

  • Researchability
  • Feasibility and specificity
  • Relevance and originality

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Thesis at a company

When writing your thesis with a company you first have to agree on a thesis project with a TU Delft supervisor. Besides a supervisor from TU Delft, you will also need a supervisor from the company.

Steps for graduating at a company:

  • Follow the graduation guidelines of your programme, complete the steps required before starting your thesis.
  • Find a TU Delft supervisor first! Together with your TU Delft supervisor, you can find a company supervisor
  • Discuss your thesis project with your supervisor and your company supervisor
  • Fill in the three-party agreement, and check the final version of the agreement with your TU Delft supervisor.
  • Get the TU Delft three-party contract signed by the company, and sign it yourself. Send it to [email protected] for approval and signature by the Dean.

Three-party contract

You have to sign a three-party agreement (you, the company, and TU Delft). You can find the contract and conditions that go with it below. It is mandatory to use the three-party contract. Please get the agreement signed by a representative of the company and sing it yourself. You can then send it for approval (and eventual signature by the Dean) to  [email protected] .

TU Delft will not sign an additional agreement between the student and the company.

TU Delft strives toward open access of thesis reports. As a consequence, TU Delft prefers no limitations on publication of thesis reports. If a company holds that their interests are compromised by immediate publication, an embargo at a maximum length of 2 years is allowed. Should a company insist on a longer embargo period, please contact the faculty’s Internship Office as soon as possible with a thoroughly motivated request from the company. This request will have to be approved by the Vice President of the TU Delft.

Non EU students

Non EU students need an additional Nuffic agreement if they do a thesis at a company in the Netherlands. This agreement is used instead of a work permit. The internship office can sign the Nuffic agreement for you. You find the agreement below. Please send the filled out Nuffic agreement together with your contract stating the beginning and end date by email to [email protected] .

Afstudeer overeenkomst

Afstudeer voorwaarden, graduation agreement, graduation conditions, nuffic agreement for non eu students, deel deze pagina:.

Master's Thesis

Students who are interested in writing their master's thesis at our chair can generally choose between writing a research-oriented or an industry-related thesis.

Prerequisite for writing a master's thesis at our department is the successful completion of a seminar MKT 7X0 at one of the marketing chairs (LS Homburg MKT 710, LS Stahl MKT 720, LS Kuester MKT 730, LS Kraus MKT 740 or LS Vomberg MKT 750).

We recommend that students write their master’s thesis at the same chair where they wrote their seminar paper as this allows for an early involvement in the research and project work of the respective chair.

Alin Schröder, M.Sc.

Alin Schröder, M.Sc.

Contact person for master's theses

For further information please contact Alin Schröder .

Information About the Master's Thesis

  • General Information on Master's Theses & PhD ( PDF , 482 KB )
  • Guidelines for the Preparation of Academic Papers ( PDF , 423 KB )
  • Guidelines for the Use of AI Tools in the Area Marketing & Sales ( PDF , 176 KB )

Research-Oriented Topics

Strategic marketing, startups and the government.

Advisor: Florian Holz

Governments are large and unique customers. Each year, public authorities purchase products and services worth billions of Euros, ranging from office supplies over software applications to the maintenance of public roads. However, while there is an enormous public procurement market, many companies are struggling to win public sector contracts. In particular, startups often find it difficult to fulfill the complex requirements of public authorities. Potential reasons include a lack of resources as well as missing experience in the field. The question arises how startups can deal with these challenges and be successful in the public market.

Against this background, the superordinate goals of this master thesis are (1) to review and systemize literature on public sales and procurement, (2) to identify challenges and success factors for startups in the public sector space, and (3) to outline recommendations for public policy makers regarding startups as public authority suppliers.

To analyze this topic, expert interviews or a survey might be conducted. More specific research questions and the way of inquiry can be determined individually.

This master thesis may also be written in German.

Passport to Transparency: Drivers, Opportunities, and Barriers in the Implementation of Digital Product Passports

Advisor: Alin Schröder

Amid growing consumer demand and legal requirements, corporate transparency is becoming increasingly important, and many companies are starting to engage in supply chain transparency or disclose their sustainability credentials. Digital Product Passports (DPPs) are emerging as a pivotal tool to meet these demands, providing detailed information about a product's lifecycle, from raw materials to end-of-life management.

This master's thesis aims to (1) examine the underlying motivations and strategic goals driving companies to adopt DPPs, (2) identify the potential benefits and value propositions that DPPs offer to businesses, (3) analyze the challenges, uncertainties and difficulties that companies encounter during the implementation of DPPs, and (4) explore strategies and measures companies can take to overcome these challenges and successfully implement DPPs. Through in-depth expert interviews with industry managers, the research will provide valuable insights into how DPPs can reshape business practices, offering a foundation for companies to make informed decisions about adopting this emerging technology.

The selection of underlying theories, formulation of specific research questions, and the methodology can be determined individually. This master’s thesis may also be written in German.

Product and Innovation Management

How to motivate sales reps to share their knowledge in new product development.

Advisor: Nicola Weber

Due to their interface function between customers and the company, sales employees have the role of boundary spanners. Often, they are in daily contact with customers and gain insights into markets, trends, and competitors. Therefore, it seems logical to use this resource to develop new products. However, sales representatives often face a role conflict with their initial tasks as sales representatives. Furthermore, it is not entirely clear what motivates sales employees to share their knowledge with colleagues within the company.

The aim of this paper is to (1) review and summarize the relevant academic literature, (2) identify reasons why salespeople share their knowledge and (3) derive implications for management. A survey and/ or expert interviews might be conducted to analyze this topic. More specific research questions and the way of inquiry can be determined individually.

This master's thesis may also be written in German.

Automotive Health: When your car notices how you feel

Advisor: Aline Lanzrath

Automotive Health enables people to track their health while driving to take preventive or curative action. Given the current advances in generative artificial intelligence and health data tracking (e.g. wearables), in-car health-tracking technologies have seen an upsurge. However, despite their high practical and societal relevance, research on automotive health applications is extremely sparse and the underlying mechanisms that might deter or motivate drivers to use such applications remain underexplored and little known.

Against this background, the aim of the Master's thesis is to (1) review and systematize the relevant scientific literature on digital health, with a particular focus on Automotive Health in marketing and sales, (2) identify motivators and barriers among both car drivers and car manufacturers for the use of these systems, and (3) identify practical implications for car companies, policymakers, health care providers and avenues for future research. If interested, a collaboration with a large consulting firm working on this topic can be pursued.

Price Management

Exploring the success of linkedin and openai: an analysis of the sales and pricing approach of customer-centric companies.

In today's business world, companies such as LinkedIn and OpenAI exemplify the customer-centric B2C2B approach, which has emerged as a distinctive approach in which companies target intermediary users to facilitate connections and attract business customers. Unlike the traditional B2B or B2C models, B2C2B is navigated through intermediary entities (e.g. employees) that play a pivotal role in mediating transactions between companies (e.g. employees asking the company for access to premium features and purchase decisions). Understanding the dynamics of B2C2B transactions is an interesting area of research that offers insights into the complex interplay between companies, intermediaries and end consumers.

This master's thesis aims to fill this gap by investigating the success factors of such customer-centric businesses within the B2C2B paradigm. The main objectives are (1) to review and systematize the relevant academic literature, case studies and academic literature on this approach, (2) to investigate the sales strategies used by LinkedIn and OpenAI to attract intermediary users to facilitate B2B connections (e.g. which value proposition works best for an employee to convince their company to adopt LinkedIn Premium), (3) analyzing the pricing models to meet the needs and preferences of different stakeholders within the B2C2B ecosystem, including end users, businesses and intermediary users. To analyze this topic, a series of expert interviews with industry experts should be conducted.

Sales Management

Negotiations strategies in servitization.

Advisor: Stefan Hartmann

A large body of research on business negotiations analyzes strategies and tactics to achieve a beneficial outcome. However, most of these studies focus on negotiations around goods and a small fraction focuses on services. A rather neglected area of research are negotiations in relation to Servitization. Servitization describes the process of building revenue streams around products by offering relevant services. This form of business is getting more and more popular among manufacturers. Thereby, the relationship between seller and buyer is redefined from a one-time purchase to an ongoing relationship. 

Against this background, the superordinate goals of this master thesis are (1) to review and systemize relevant academic literature, (2) to identify the differences between negotiation strategies to the type of product provided and how Servitization reshapes negotiation behavior and the strategies and (3) to determine how providers might take advantage of the new situation.

The Organization behind the Negotiator

The successful management of negotiations in the B2B environment has gained increasing importance. For example, companies are facing higher transparency and an increasing performance pressure. Prior research mainly focused on characteristics of an individual as negotiator (e.g. demographics, personality) or teams as negotiators (e.g. team size, power relation between team members). The organization as a whole is mostly neglected. It remains unclear how firms can leverage factors on the organizational level to improve negotiation performance.

Against this background, the superordinate goals of this master thesis are (1) to identify and analyze the instruments used on an organizational level to support negotiators, (2) to elaborate how these instruments are perceived by sales managers and sales employees and embedded into the organizational culture, structure or strategy and (3) to assess their effectiveness on the negotiation performance.

To analyze this topic, a survey or expert interviews might be conducted. This master thesis may also be written in German.

Navigating the Digital Landscape: Unraveling the Nexus of Digital Sales Competencies, Psychological Climate, and Sales Performance

In the rapidly evolving field of digital sales, the interplay between salespeople’s digital sales skills and a supportive psychological sales climate is emerging as a critical factor in sales performance. However, despite the pervasive influence of digitalization, academic attention to the interactions between digital competencies and the psychological climate within teams remains limited, particularly in the context of marketing and sales performance. For example, managers still do not know which salespeople’s competencies are most likely to thrive in which sales team climate (e.g., depending on whether it is competitive or collaborative, short-term or long-term goal-oriented, and extrinsic or intrinsic motivation-focused).

This Master’s thesis aims to fill this gap by systematically analyzing the relationship between digital sales competencies, psychological climate, and sales performance. The main objectives are (1) to review and systematize the relevant scientific literature on digital sales competencies and psychological climate in sales, (2) to identify interactions between competencies and climate that predict sales performance, and (3) to develop practical implications for HR and sales managers to help them manage the performance of their sales teams in the digital age. A survey or expert interviews may be used to analyse this topic.

Compensating today’s key account management teams: Is fixed salary really king?

Advisor: Sebastian Junker

In sales, there is a shift towards agile, cross-functional teams – “pods”, among others, concentrating expertise from different areas. Despite the tendencies toward agility and flexibility, especially KAM requires long-term planning and customer relationship management that focuses on growth over a long time rather than servicing existing customers (Gartner 2019). New, changing team structures call for a structural review of how to manage KAM teams considering all organizational success factors, amidst which incentivization and compensation have not been the focus so far.

Against this background, the superordinate goals of this master thesis are (1) to review and systemize relevant academic literature on team compensation, (2) to identify the antecedents as well as consequences of fixed versus variable pay on key account management teams, and (3) to discuss how firms can effectively adapt, optimize and customize their compensation structure as demanded by today’s team skills and role variety.

To analyze this topic, a survey or expert interviews might be conducted. More specific research questions and the way of inquiry can be determined individually.

Never change a winning team! Corporate unwillingness for new sales team structures

Many multinational companies face team structures that have been effective when started in an earlier setting but have become unsuccessful after substantial growth: Siloed structures and processes. In comparison, an agile, “pod”-driven set-up may boost sales performance shown by a small number of brave “early adopters”. However, changing team structures triggers questions that need an answer: What is the optimal compensation structure? How should teams work together? How should reporting lines be designed? Today’s companies that consider time critical most likely avoid these fundamental issues.

Against this background, the superordinate goals of this master thesis are (1) to review and systemize current, relevant academic literature on B2B, sales, and key account management teams, (2) to identify the different success factors for team transformation incorporating flexible and agile approaches, and (3) to discuss barriers and chances that firms have to overcome when altering their traditional way of managing internal (sales) teams.

Communication and Customer Relationship Management

Let’s make it last forever: an empirical comparison of different selling approaches for long-term performance effects.

In a world driven by evolving market dynamics and fierce competition, achieving sustainable success has become the goal for businesses. The key to sustained profitability lies not just in securing initial sales, but in establishing long-term customer relationships that endure over time. By delving into the intricacies of relationship selling, consultative selling, transactional selling, and more, this thesis aims to uncover the strategies that can make sales success last forever.

Against this background, the superordinate goals of this master thesis are (1) to conduct an empirical comparison of long-term selling approaches by reviewing and systemizing the relevant academic literature, (2) to identify the antecedents as well as consequences of long-term orientation in the sales and key account management context, and (3) to discuss barriers and chances that firms have to stand the test of time and drive long-term business performance.

To analyze this topic, a survey (e.g., conjoint analysis) or expert interviews might be conducted. More specific research questions and the way of inquiry can be determined individually.

Are you value-selling me? An investigation of the key success factors for value selling from a purchasing perspective

In the realm of sales, value selling has emerged as a powerful approach to winning over customers and forging lasting partnerships. But what truly drives success in value selling from a purchasing perspective? This research proposal embarks on a quest to unravel the key success factors behind being value sold changing the perspective to the buying side. By uncovering the secrets to mastering value selling, businesses can unlock untapped potential, forge enduring customer relationships, and achieve unparalleled success in today's competitive market.

Against this background, the superordinate goals of this master thesis are (1) to review and systemize literature on value selling with a particular focus on the purchasing perspective, (2) to identify the factors and barriers for value selling in the sales and key account management context, and (3) to elaborate on the consequences for firms giving an actionable recommendation for implementation.

The value-added trap: How agile key account teams strive for long-term growth

Agility, i.e., the ability to adapt to rapid changes and govern complex, networked inter-organizational forms, is a critical capability within the next decade and, therefore, a key priority in current sales research – not only in today’s post-crisis world but also due to increasing uncertainty and rapid change. So far, academics have not solved the question of how to break down functional silos within marketing and sales and the remaining organization, much less the potential benefits from this transformation. Especially, this question becomes pressing as KAM requires holistic and long-term relations­hip management with key customers and partners with a clear focus on long-term growth.

Against this background, the superordinate goals of this master thesis are (1) to review and systemize relevant academic literature on sales (team) agility, (2) to identify the antecedents as well as consequences of agility on key account management teams, and (3) to discuss how firms can implement team- and corporation-wide agility to help their key account management to apply long-term growth-oriented behavior without forfeiting financial performance.

Corporate Influencers: Employees as brand ambassadors

Lately, more and more companies have been harnessing the power of influencing as part of their marketing and communication strategies. Defined as employees who use their personal digital platforms to communicate about company-related issues, corporate influencers play a crucial role in representing the organization to the public and communicating its core values. By sharing insights into their work and the company, they bridge the gap between the organization and the public, providing insights into products, services, and corporate values. As a result, companies expect to see tangible benefits in areas such as employer branding and employee engagement, as well as improvements in brand awareness, corporate image, and, ultimately, sales and profits.

However, the effectiveness of Corporate Influencers in achieving these ambitious goals remains a subject of debate. This Master’s thesis aims to delve into the nuances of Corporate Influencer Marketing by addressing the following research questions: (1) To what extent do Corporate Influencers contribute to achieving organizational goals? (2) Is the investment in corporate influencers justified, and if so, how should companies structure their relationships with these influencers to maximize benefits?

Against this background, the aims of this thesis are (1) to review and systematize the relevant academic literature on (corporate) influencer marketing and sales, (2) to identify the opportunities and risks of using corporate influencers, and (3) to elaborate on the contingencies that determine the overall success of influencers. To analyze this issue, a survey or expert interviews may be conducted.

Other Research Areas

Fades and fashions in marketing research.

The world of marketing and sales is constantly changing due to constant organizational, scientific, technological and economic changes. To remain relevant, academic researchers must incorporate these trends into their research. But is this actually the case in today's academic research world, or do researchers lag behind the actual developments in the business world?  The goal of this research is to identify trends in the scientific discourse in marketing and sales by examining temporal changes in the occurrence of words or expressions in research articles, identifying latent research topics and thus identifying trending issues. For this purpose, abstracts and articles published in the field of marketing in the years 2000 to 2020 might be analyzed with the help of tidytext in R.

An Exploration of the Adoption and Usage of Digital Health Technologies

In healthcare, the growing field of digital health has the potential to substantially change health-related outcomes. Consequently, investors have heavily invested in digital health startups. Today, some listed digital health applications even get reimbursed in Germany. However, while innovative health technologies appear promising, people often do not start using available tools and services or stop using it after a short period of time. Many applications show especially low retention rates. Ultimately, this raises the question which factors affect the adoption and usage of digital health technologies and how these factors can be influenced to increase their utilization.

The superordinate goals of this master thesis are (1) to review relevant literature on digital health, (2) to examine the factors that influence the adoption and usage of digital health technologies and (3) how these can be managed by healthcare stakeholders.

If you are interested in any of the topics listed above, please contact the listed thesis advisor directly.

In case you would like to propose your own topic, please contact Alin Schröder .

Industry-Related Topics

Below, you may find industry-related topics that are either focused on current issues in specific industries or offered for research in cooperation with a particular company.

Topics Focused on a Specific Industry

Currently, there are no topics available that have a specific industry focus.

Topics in Cooperation With a Company

Currently, there are no topics available that are based on a cooperation with a company.

If you have any questions concerning industry-related topics, please contact the respective thesis advisor directly. In case of inquiries about topics in cooperation with a company, please contact Alin Schröder .

Provided that you want to contact a company concering your master's thesis yourself, please get in touch with the staff at our chair beforehand.

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  1. Writing Your Master's Thesis While Working at a Company

    Writing Your Master's Thesis Whith a Company - MBS Alumnus Philip Dorpema Shares His Experiences. September 16, 2022. When students reach the home stretch of their degree, they not only need to find a suitable topic for their final thesis, they also need to decide whether to write their thesis at the university or while working at a company.

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    2. Profit from previous experiences. People you already have worked with can be your best allies in a situation like this. They are already familiar with your skills, interests and work dynamics. Even if these people are not familiar with the topic you want to address in your thesis, the fact that they already know about your background and ...

  3. Master thesis in collaboration with companies or organisations

    A master thesis is the final work of an academic education and the result is presented in report form. A two-year master thesis consists of 30 credits and equals 20 weeks of full-time work. A one-year master thesis consists of 15 credits and equals 10 weeks of full-time work. The thesis work can be written in cooperation with, or on behalf of, a company or an external organisation.

  4. The Ultimate Guide on How to Write a Master's Thesis

    A thesis could consist of an average of 70 to 100 pages, including a bibliography, citations, and various sections. It is written under the guidance of a faculty advisor and should be publishable as an article. Your master's thesis reflects the literature in your field, challenges, evidence, and arguments around your writing topics.

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    Craft a convincing dissertation or thesis research proposal. Write a clear, compelling introduction chapter. Undertake a thorough review of the existing research and write up a literature review. Undertake your own research. Present and interpret your findings. Draw a conclusion and discuss the implications.

  6. What Is a Thesis?

    Revised on April 16, 2024. A thesis is a type of research paper based on your original research. It is usually submitted as the final step of a master's program or a capstone to a bachelor's degree. Writing a thesis can be a daunting experience. Other than a dissertation, it is one of the longest pieces of writing students typically complete.

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    Writing a masters dissertation or thesis is a sizable task. It takes a considerable amount of research, studying and writing. Usually, students need to write around 10,000 to 15,000 words. It is completely normal to find the idea of writing a masters thesis or dissertation slightly daunting, even for students who have written one before at ...

  9. Guide to Writing Your Thesis/Dissertation : Graduate School

    Definition of Dissertation and Thesis. The dissertation or thesis is a scholarly treatise that substantiates a specific point of view as a result of original research that is conducted by students during their graduate study. At Cornell, the thesis is a requirement for the receipt of the M.A. and M.S. degrees and some professional master's ...

  10. Your Guide to Writing a Successful Masters Dissertation

    It can be helpful to think of your Masters dissertation as a series of closely interlinked essays, rather than one overwhelming paper. The size of this section will depend on the overall word count for your dissertation. However, to give you a rough idea for a 15,000-word dissertation, the discussion part will generally be about 12,000 words long.

  11. Prize-Winning Thesis and Dissertation Examples

    Prize-Winning Thesis and Dissertation Examples. Published on September 9, 2022 by Tegan George.Revised on July 18, 2023. It can be difficult to know where to start when writing your thesis or dissertation.One way to come up with some ideas or maybe even combat writer's block is to check out previous work done by other students on a similar thesis or dissertation topic to yours.

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    Dissertation & Thesis Outline | Example & Free Templates. Published on June 7, 2022 by Tegan George. Revised on November 21, 2023. A thesis or dissertation outline ... Tegan is an American based in Amsterdam, with master's degrees in political science and education administration. While she is definitely a political scientist at heart, her ...

  13. How to Write a Master's Thesis (with Pictures)

    First, you need to find a topic (or "thesis question"), often with the help and/or approval of your faculty-led thesis committee. Next comes the process of research, which is often the most time-intensive. Then, you must take the time to analyze your research. Lastly, you outline and write the actual thesis.

  14. How to write Master Thesis in Collaboration with a Company

    Choose a paper befitting the stature of a Master's thesis. A topic for a Master's thesis must be relevant. A relevant topic addresses issues of concern for society or industry at the moment. You will be using the paper to provide a solution. Relevance captures the attention of companies or organizations that would be willing to collaborate.

  15. MBA Research Topics In Business (+ Free Webinar)

    Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you've landed on this post, chances are you're looking for a business/management-related research topic, but aren't sure where to start.Here, we'll explore a variety of research ideas and topic thought-starters for management ...

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    Kick-start your career with a master thesis. Knudsen joined the two-year trainee programme "Finance & Controlling" at Heraeus in February 2013. "We have a great deal of freedom and are able to decide on the individual stations," praises the 27-year-old, who was able to spend several months with the company in the USA.

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    This PhD thesis examines the dynamics of supply chain relationships across three levels: the interactions between firms and consumers, suppliers and buyers, and firms and governments. The research aims to provide insights into the complexities of supply chain dynamics and their implications for various stakeholders. Download Example.

  18. PDF Thesis writing in Business Administration

    year Master's thesis, 15 ECTS Degree Project, 30 ECTS 2nd year Master's thesis, 15 ECTS 2nd year Master's thesis, 30 ECTS Scope 40-60 pages 40-60 pages 50-80 pages 50-70 pages 70-100 pages Thesis + defense. Graded by the examiner. Required. Written in pairs. Groups of three students can be allowed. Required. Written in pairs. Required.

  19. What Is A Master's Thesis?

    As stated above, a thesis is the final project required in the completion of many master's degrees. The thesis is a research paper, but it only involves using research from others and crafting your own analytical points. On the other hand, the dissertation is a more in-depth scholarly research paper completed mostly by doctoral students.

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    Writing a proposal or prospectus can be a challenge, but we've compiled some examples for you to get your started. Example #1: "Geographic Representations of the Planet Mars, 1867-1907" by Maria Lane. Example #2: "Individuals and the State in Late Bronze Age Greece: Messenian Perspectives on Mycenaean Society" by Dimitri Nakassis.

  23. Thesis at a company

    Discuss your thesis project with your supervisor and your company supervisor. Fill in the three-party agreement, and check the final version of the agreement with your TU Delft supervisor. Get the TU Delft three-party contract signed by the company, and sign it yourself. Send it to [email protected] for approval and signature by the Dean.

  24. Master's Thesis

    Students who are interested in writing their master's thesis at our chair can generally choose between writing a research-oriented or an industry-related thesis.. Prerequisite for writing a master's thesis at our department is the successful completion of a seminar MKT 7X0 at one of the marketing chairs (LS Homburg MKT 710, LS Stahl MKT 720, LS Kuester MKT 730, LS Kraus MKT 740 or LS Vomberg ...