online phd marketing communications

PhD: Strategic Communication

A PhD in Strategic Communication is a distinct track that is designed to provide students with rigorous training in theory and research. Students gain an understanding through coursework that explores theories and methods that shape strategic communication research. This program emphasizes how theory informs practice, critically analyzing how advertising and public relations operate in ways that can—or could—constructively contribute to the successful, ethical and resilient functioning of society.

The strategic communication and journalism studies tracks for the PhD are administered together by the departments of Advertising, Public Relations and Design and Journalism. Students in both tracks are taught by and have access to the faculties of both departments. The curriculum includes an overview of mass/public communication literature with specific modules and courses dedicated to advertising, journalism and public relations. Classes also focus on areas that straddle each industry such as social media, political communication, ethics, media organizations, health communication and video games. We welcome and appreciate both qualitative and quantitative approaches to research. Graduates pursue teaching and research positions at universities as well as work in the private sector.

APRD is proud to share its Diversity, Equity, and Inclusion mission statement: APRD strives to be a community whose excellence depends on diversity, equity, and inclusion. We aim to understand and challenge systems of privilege and disadvantage in higher education, such as those based on class, race, ethnicity, gender, sexuality, and dis/ability. We seek to reach across social and political divides and to make space for voices historically underrepresented in higher education and marginalized in society. In other words, diversity is not just a future reality for which we try to prepare students. It is a priority we want to put into practice here, now, and together, in order to foster places of learning where all members can thrive.

Why enroll?

One of the few doctoral programs offered in an advertising and public relations department
Study with award-winning researchers and teachers who are committed to assisting students achieve mastery of their work and chart a successful post-doctoral career
Faculty who have conducted research in an array of specialties (see list below)
Design a personally-designed plan of study to suit your interests
Collaborate with faculty and fellow graduate students on research projects
Study within a supportive environment, with the opportunity to teach courses relevant to your area of interest

Research interests of faculty teaching in the program

Advertising and Public Relations Pedagogy: Erin Schauster
Activism and Organizations: Krishnamurthy Sriramesh , Jordan Morehouse , Kay Weaver
Corporate Branding and Image Management: Burton St. John III , Seow Ting Lee , Erin Willis
Corporate Social Responsibility: Krishnamurthy Sriramesh , Burton St. John III , Seow Ting Lee
Crisis Communication and Risk Management: Burton St. John III , Seow Ting Lee , Krishnamurthy Sriramesh , Jordan Morehouse
Critial Theory: Kay Weaver
Digital Advertising: Chris J. Vargo , Harsha Ganga , Toby Hopp , Bridget Barrett
Digital Games and Society: Harsha Ganga , Toby Hopp , Jolene Fisher , Mia Wang
Global Public Relations: Krishnamurthy Sriramesh , Kay Weaver
Health Communication: Seow Ting Lee , Erin Willis , Mia Wang
Media Effects: Harsha Ganga , Mia Wang , Kay Weaver
Media Ethics: Erin Schauster , Seow Ting Lee
Moral Psychology: Erin Schauster
Organizational Culture: Erin Schauster , Krishnamurthy Sriramesh
Persuasion and Digital Media: Harsha Ganga , Erin Willis , Seow Ting Lee , Jordan Morehouse , Mia Wang
Propaganda: Burton St. John III , Kay Weaver
Public Diplomacy: Krishnamurthy Sriramesh , Seow Ting Lee
Social and Economic Effects of Advertising: Harsha Ganga
Social and Media Analytics: Chris J. Vargo , Toby Hopp , Bridget Barrett
Strategic Public Relations Management: Krishnamurthy Sriramesh , Seow Ting Lee , Jordan Morehouse , Kay Weaver
Strategic Communication for Social Change: Burton St. John III , Jolene Fisher , Mia Wang , Kay Weaver
Sustainable Development and Communication: Krishnamurthy Sriramesh , Burton St. John III
Technology and Advertising: Harsha Ganga , Mia Wang , Bridget Barrett
Quantitative Methodology: Seow Ting Lee , Chris J. Vargo , Toby Hopp , Harsha Ganga , Kelty Logan , Mia Wang
Qualitative Methodology: Erin Schauster , Erin Willis , Jolene Fisher , Jordan Morehouse , Bridget Barrett , Kay Weaver

It is expected that a student will devote her or his full time to the doctoral program and assistantship duties during the fall and spring semesters while in the program, unless other arrangements have been made with the department.

The following is a summary of minimum requirements to earn a Ph.D. in Strategic Communication or in Journalism Studies. Students will take two semesters of Proseminar, two semesters of methods, four semesters of Doctoral Professionalization Seminar and 30 credits of electives, which must include 9 credits of advanced methods electives. Students are expected to take courses numbered at the 6000 or above levels. There are some exceptions to this in which doctoral students can receive permission to take 5000-level courses.

Proseminar in Mass Communication (6 Credits): All doctoral students are required to enroll in JRNL/APRD 7001 in their first semester of study, and in JRNL/APRD 7003 in their second semester. These courses are designed to introduce students to the major paradigms within the field of mass communication.
Doctoral Professionalization Seminar (4 Credits): All first- and second-year doctoral students will be required to enroll in JRNL/APRD 7004. The course, which is 1 credit each semester, prepares students for life in a doctoral program and for life after one, all while providing a sense of community amongst multiple doctoral cohorts and both departments’ faculty.
Methods (15 Credits): All first-year doctoral students enroll in Quantitative Research Methods in the fall, and in Qualitative Research Methods in the spring. These general courses deal with a variety of research methods used within the field. PhD students are also required to take three additional graduate level courses in the areas of research methods (9 hours). These may be taken inside or outside the departments.
Area of Concentration (18 hours): Doctoral students are required to take a minimum of 18 hours of course work selected on the basis of the student’s area(s) of research interest. These courses should come from a combination of both inside and outside electives. For example, for a student interested in media effects, a combination of classes from both APRD/JRNL and psychology would make sense.
Independent study: Ph.D. students may take a maximum of two independent study courses in their course of study, either inside APRD and JRNL or outside of those home departments. Generally, these will be taken no earlier than the third semester of the program.
Comprehensive examinations: Each doctoral student will be required to pass comprehensive examinations, consisting of four questions, which are generally administered after the last semester in which the student takes course work. The examinations are individually tailored for each student and comprise both written and oral examinations.
Dissertation: A minimum of thirty hours of dissertation credit, APRD 8991, must be taken. Various restrictions apply to these hours.
No more than 10 dissertation credit hours may be taken in any one semester
No more than 10 dissertation credit hours may be taken prior to the semester in which comprehensive examinations are taken.
No more than 10 dissertation credit hours may be taken in the semester in which comprehensive examinations are taken.
After passing comprehensive examinations, student must enroll for at least 5 dissertation credit hours (full time) or 3 dissertation credit hours (part time) each semester until graduation.

Typically students enroll for 10 dissertation hours in the semester they are taking comprehensive examinations and 10 dissertation hours each in the following fall and spring terms. Students must be aware of Graduate School rules regarding registration for dissertation hours.

Applicants to the Strategic Communication track of the PhD program in Media Research and Practice are expected to hold the master’s degree or equivalent graduate work. In exceptional cases, applicants without a master’s degree may be considered for admission.

Completed domestic and international applications must be received by the program no later than November 15 prior to the fall semester for which entrance is sought. Late applications may be considered under special circumstances.

Successful applications typically have an undergraduate cumulative grade-point average of at least 3.2 and a cumulative GPA of at least 3.5 in previous graduate work.

Applicants are required to:

Provide three letters of recommendation.
Provide a 700-word Statement of Purpose.
Provide a resume or CV that includes academic and employment experience.
Provide a writing sample that exhibits the ability to undertake the conceptual and empirical studies required of doctoral students (e.g., a chapter from a master’s thesis or graduate-level term paper).

Meeting these criteria does not guarantee acceptance into the program. Because we accept relatively few new doctoral students each fall, we may have more qualified applicants than available openings.

Due to the ongoing COVID-19 pandemic, we are not requiring GRE scores at this time.

In the online application, select Advertising, Public Relations and Media Design as the department, Media Research & Practice as the degree, and Strategic Communication as the subplan/track.

For review and decision purposes you are required to upload an unofficial copy of your transcript(s) in the online application. We require one copy of the scanned transcript from each undergraduate and graduate institution that you attended. This includes community colleges, summer sessions, and extension programs. While credits from one institution may appear on the transcript of a second institution, unofficial transcripts must be submitted from each institution, regardless of the length of attendance, and whether or not courses were completed. Failure to list and submit transcripts from all institutions previously attended is considered to be a violation of academic ethics and may result in the cancellation of your admission or dismissal from the university.

ONLY after you are recommended for admission will you need to provide official transcripts.

Instructions for Uploading Unofficial Transcripts to Your Application (scroll to 'Uploading Unofficial Transcripts in the Application')

FAQ | Online Application | International Students Online Application

Research or teaching assistantships, including a tuition waiver and stipend, as well as fellowships, are available. PhD students may receive assistantships for a maximum of four years.

Erin Schauster

Associate Chair for Graduate Studies

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Top 25 PhD in Marketing Online Programs 2024

Find your perfect school.

In this ranking, we profile the top 25 PhD in marketing programs delivered via distance education.

While online PhD programs are limited, few accredited PhD marketing degrees are offered online from ranked colleges and universities. One alternative to the PhD in marketing online program is the DBA in marketing. We researched a number of schools and programs to find the 25 best PhD in marketing or DBA in marketing online degrees. Below is our ranking methodology.

Top 25 Doctorate Marketing Online Ranking Methodology

Featured Programs

We looked at 48 colleges and universities listed by the Center for Educational Statistics (NCES) College Navigator that offered PhD in marketing and Doctor of Business Administration (DBA) marketing online degree programs. We narrowed our original pool of schools to the 25 top PhD marketing programs by applying the following criteria: accreditation by a reputable governing body, the online pathway for DBA marketing programs or PhD in marketing programs, and institution rankings with at least one major publication like U.S. News. We then listed the top 25 PhD in marketing programs online according to raw affordability.

Below are the results of our top 25 PhD in marketing and DBA marketing degree programs available online.

#1 – Trident University International

Cypress, california.

Trident University International offers an online DBA for those seeking an alternative to the PhD marketing online degree. The online DBA is offered 100% online and represents the highest level of achievement for business professionals. Admission to the online DBA at Trident requires an earned MBA or master’s degree in business administration and a completed online application. Once accepted, students begin taking online courses. You will take 36-48 semester credits of core courses. If you have transfer credit, Trident accepts up to 12 semester credits. Some of the required courses cover topics like applied statistics for research in business and management, and technology and business process improvement. Trident ranks with major publications like U.S. News as a top national university and is the #1 most affordable online DBA in marketing program on our list.

Graduate Tuition/Fees : $6,120

#2 – California Miramar University

Doctorate degree in marketing online, san diego, california.

California Miramar University’s online DBA offers four areas of specialization, including marketing. The marketing concentration is designed to focus on marketing management and research that moves beyond the fundamentals and core courses typically found in MBA programs. In fact, the marketing specialization covers advanced topics designed to prepare students for careers as marketing leaders. These courses include advanced international marketing, advanced marketing research, business administration career practical training, marketing communications, pricing theory and practice, and strategic marketing. Courses are delivered online and taught by California Miramar’s experienced faculty. This school lands a top spot on our list due to its marketing specialization and highly affordable graduate tuition.

Graduate Tuition/Fees : $7,020

#3 – Westcliff University

Irvine, california.

Westcliff University offers one of the most affordable alternatives on our list to the PhD marketing online degree program. Like other online DBA programs, the Westcliff online DBA covers coursework found in most PhD in business programs and offers specialty classes in areas like management and marketing. Some of the program’s courses cover topics like corporate social responsibility, creative solutions leadership, finance for managers, global business initiatives, marketing strategy and consumer behavior, and strategic planning and implementation. Near the end of the program, students complete a final project and dissertation. Westcliff earns a spot on our list due to its affordable graduate tuition. Also, the school is accredited by WASC and DEAC, and currently a candidate for global accreditation by ACBSP.

Graduate Tuition/Fees : $13,050

#4 – Kennesaw State University

Online phd in business administration, kennesaw, georgia.

Kennesaw State University’s PhD in business administration is a non-traditional doctoral degree accredited by the AACSB. PhD students interested in pursuing an academic concentration have four choices: accounting, information systems, management, and marketing. During the first two years of the program, students complete cohort-based and discipline-specific coursework consisting of 36 credits. While some business administration courses are online, the degree is considered a hybrid program, with some course requirements met on campus. Kennesaw State ranks with major publications like U.S. News. In fact, the most recent publication of Best Colleges ranks the school #293-#381 in best national universities and #72 in most innovative schools.

Graduate Tuition/Fees : $5,238

#5 – Liberty University

Online marketing doctorate, lynchburg, virginia.

Liberty University offers a 60-credit alternative option to the PhD marketing degree. Eight-week courses and 100 percent online instruction make the online DBA in marketing one of the most convenient doctoral programs for working students. Since Liberty is a Christian college, all courses within the degree are taught from a biblical worldview. Some of the required courses for PhD students cover key concepts in marketing promotions, marketing research, strategic marketing management, and supply chain management. The average completion time for the online DBA with a marketing specialization is three years. U.S. News ranks Liberty among the top national universities. In fact, Liberty ranks #293-#381 in best national universities. Also, the online graduate business programs, including the DBA in marketing, ranks #98 out of more than 1,200 surveyed programs.

Graduate Tuition/Fees : $7,847

#6 – Saint Leo University

Online doctor of business administration, saint leo, florida.

To secure marketing PhD jobs, one must earn either a PhD in marketing or DBA. Saint Leo University offers one of the best online DBA programs with courses in marketing and consumer behavior. The program is ideal for individuals pursuing careers as college professors, consultants, executive managers, or marketing managers. According to the program website, courses may be completed online and are taught by Saint Leo’s esteemed marketing professors. Course topics include analytics for decision making, global leadership and ethics, global perspectives in human resource, management learning seminar, and strategic management in global organizations. To be admitted to the program, applicants must hold a master’s degree from a regionally accredited institution with a 3.25 GPA. Also, Saint Leo ranks with U.S. News as the 25th best regional university in the South and 5th best value school.

Graduate Tuition/Fees : $15,218

#7 – University of Maryland

Adelphi, maryland.

If you are seeking marketing PhD jobs, doctoral training programs such as the one offered at University of Maryland, stands out. This 48-credit online DBA program covers an array of topics applicable to marketing, management, and business careers. For example, course requirements include data analytics in practice, designing evidence-based management solutions, evidence-based research methods, interpreting and translating management theory in practice, and research as a tool for management decision making. According to the program website, all courses for marketing students are online and are taught by University of Maryland’s experienced faculty. In addition to accreditation to award online doctoral programs, the university is ranked by major publications like U.S. News & World Report. In fact, University of Maryland ranks among the top regional universities in the North and #20 in most innovative schools.

Graduate Tuition/Fees : $9,072

#8 – Wilmington University

New castle, delaware.

As one of the top online schools in the nation, Wilmington University offers an online DBA for individuals hoping to land marketing PhD jobs in the future. The program is designed to enhance the skills, knowledge, and competencies of doctoral candidates, making them equipped to make significant contributions to any organization. Like many of the doctoral programs in this ranking, the online DBA at Wilmington is IACBE-accredited, 100% online, and flexibly designed to fit busy work schedules. Courses cover topics in business, marketing, and management. Some course topics marketing students will likely see within the program include advanced marketing management, ethics in business and management, executive decision-making, global management models, managing innovation and change, and statistics for research. U.S. News ranks Wilmington as a top national university.

Graduate Tuition/Fees : $9,000

#9 – Concordia University

River forest, illinois.

The Concordia University online DBA marketing degree is a flexible, online program that can be specialized by taking marketing and human behavior courses. Sixty credits and three years of study earn the online DBA at Concordia. Courses cover a number of advanced business and marketing topics. These topics include business analytics and financial decision making, foundations of the doctoral experience, global business operations, global concepts in strategic marketing, strategy formation and innovation, and the global leader – social responsibility and ethical decision making. Individuals interested in marketing may earn a marketing innovations specialization by taking the following courses: advanced research, consumer global and multicultural marketing, and integrating distribution channels and customers. Concordia University ranks #72 in best regional universities in the Midwest and #35 in best value schools.

Graduate Tuition/Fees : $9,090

#10 – Grand Canyon University

Doctorate degree marketing online, phoenix, arizona.

In terms of doctoral programs, Grand Canyon University offers an alternative path to the PhD marketing degree. The online DBA in marketing allows doctoral students to specialize their studies in consumer behavior, segments, and trends through distance education courses and two or three five-day residency experiences. Program courses cover topics such as analysis of existing research, digital technology and consumer behavior, emerging issues in financial management, the history and philosophy of marketing, and the sustainable future. A total of sixty credits are required, along with a dissertation, to satisfy degree stipulations. GCU ranks with major publications like U.S. News. In fact, the most recent rankings for GCU include #293-#381 in best national universities and #42 in top performers on social mobility.

Graduate Tuition/Fees : $10,621

#11 – Bellevue University

Bellevue, nebraska.

Bellevue University’s online DBA is an alternative pathway to PhD marketing online degrees. With no dissertation requirement and online courses, the online DBA is a convenience doctoral degree for working professionals. Students may earn their doctoral degree in just three years and entirely online. Courses cover finance, business, management, and marketing topics. In fact, some of the courses include business and society, finance for business leaders, managing the challenges of organization development and change, strategic marketing decisions, content marketing, and sustainable business development. Bellevue is a regionally ranked institution. In fact, U.S. News ranks Bellevue as a top regional university in the Midwest.

Graduate Tuition/Fees : $10,980

#12 – Florida International University

Miami, florida.

Florida International University’s online DBA is offered as a track under the online PhD marketing degree. Designed for senior-level professionals, the online DBA consists of 72 credits, face-to-face and online classes, and a three-year curriculum format. Courses cover a number of business and marketing concepts, such as analysis of corporate policy, marketing and behavioral theory, qualitative and quantitative research methods, brand management and philosophy and process of applied business research. In addition to online coursework and a research project, three-day and two-day residencies take place periodically. FIU holds regional accreditation and ranks with major publications like U.S. News. In fact, these rankings include #218 in best national universities and #63 in most innovative schools.

Graduate Tuition/Fees : $8,912

#13 – University of Missouri

Saint louis, missouri.

An online DBA can offer students similar skills and experience that a PhD marketing online program offers. In fact, the online DBA at University of Missouri, allows students to earn a doctoral degree with a research concentration in all areas of business administration, such as marketing. This three-year, cohort-based program offers flexible distance education courses, with limited monthly visits to campus. Courses for marketing students cover topics like contemporary marketing intelligence and decision making, strategic business analysis, sustaining and disruptive information technologies, the role of accounting information in firms and markets, and internet marketing. University of Missouri holds regional accreditation. Rankings from U.S. News include #281 in best national universities and #140 in top public schools.

Graduate Tuition/Fees : $12,528

#14 – Thomas Edison State University

Trenton, new jersey.

In terms of doctoral training programs, Thomas Edison State University offers an online DBA in marketing degree program designed for individuals interested in personalized instructional delivery. The adult-centric cohort design offers fully online instruction and one-on-one mentorship from leaders at the university. While there is no specific marketing emphasis, marketing students interested in this discipline may elect the organizational leadership or general management concentrations, which feature marketing coursework. Examples of courses often taken in the online DBA program at Thomas Edison State include critical thought and informed action – models of decision making and organization achievement, seminar in marketing and entrepreneurship, seminar in strategic planning and organizational effectiveness, and the global business context – trends, issues, and markets. One of the leading online colleges, Thomas Edison ranks with major publications like U.S. News among the top regional universities in the North.

Graduate Tuition/Fees : $12,024

#15 – Baker College

Flint, michigan.

One of the best online schools, Baker College offers options for individuals seeking PhD marketing online programs. The online DBA provides online classes led by Baker instructors with years of experience in the business world. Doctoral students gain valuable experience of their own through a combination of classes, professional residencies, research papers, and seminars. A total of 60 credits is required to earn the DBA degree. Courses cover topics from business management to marketing. For example, course topics include corporate and personal ethics, doctoral writing and literature review, introduction to research methods and designs, knowledge management and information systems, and quality improvement and organizational change. Baker College, recognized by U.S. News, ranks among the top regional universities in the Midwest.

Graduate Tuition/Fees : $12,510

#16 – Johnson & Wales University

Providence, rhode island.

When seeking future marketing PhD jobs, an online DBA from Johnson & Wales University will help, especially if you want a shorter pathway to a doctoral degree. This three-year DBA program offers flexible and convenient online courses, no residency requirements, and a quick completion time. Each course runs eight weeks in length, giving students an ability to move through classes quickly. Also, students focus on one course at a time, which adds to the convenient format. Courses cover topics like business analytics and intelligence, contemporary issues in finance and accounting, innovation and change, organizational behavior, organizational strategy and design, and problems and methods in marketing management. Johnson & Wales University ranks with U.S. News as the 80th best regional university in the North and earns a spot on our list of affordable online DBA marketing programs.

Graduate Tuition/Fees : $14,706

#17 – California Baptist University

Riverside, california.

Individuals seeking online DBA degree programs in marketing will find options available at California Baptist University. The 50-credit hour business administration degree offers eight-week online courses, a cohort model, and dissertation process. Most students enrolled in PhD programs like this one complete their doctoral degree in just three years, though additional time is allowed. For those interested in marketing, DBA coursework covers a number of related topics. Some of the courses offered include applying economic theory to business, international business in global markets, management of organizations, market research, content marketing, and strategic marketing. According to U.S. News, California Baptist University ranks #43 in best regional universities in the West.

Graduate Tuition/Fees : $13,590

#18 – George Fox University

Newberg, oregon.

George Fox University offers doctorate in marketing degree programs designed to prepare students for marketing PhD jobs following graduation. Through an online, hybrid format, students earn their doctoral in business degree in four years by taking three years of coursework and one year to work on their dissertation. The ACBSP-accredited program is one of the few programs available to offer a concentration in marketing. Concentration courses cover topics such as advanced topics in digital marketing, consumer behavior, leadership skills, and research design in marketing. To be admitted to the DBA in marketing program at George Fox, applicants must hold a bachelor’s and master’s degree from a regionally accredited college or university with a minimum GPA of 3.0. Also, only full-time faculty appointed students or those with five years of professional experience may qualify for admission. Due to its high-quality degree programs, George Fox ranks #246 in best national universities by U.S. News.

Graduate Tuition/Fees : $14,158

#19 – Temple University

Philadelphia, pennsylvania.

In terms of doctoral programs, Temple University offers an online DBA marketing degree program designed for executive-level professionals through the Fox School of Business. The business administration program uses applied theory and data-driven market research to educate graduate students on the pathway to a doctoral degree in business. For those online students interested in marketing, classes cover a number of related topics. In fact, courses include innovation and entrepreneurship in the new economy, integrative perspectives on business knowledge, navigating the global marketplace, digital marketing, and problem solving using qualitative research methods. While business courses are online, six on-site weekend residences per year occur during the first two years. In addition to quality education, Temple offers prestigious rankings from U.S. News. Rankings include #104 in best national universities and #99 in best value schools.

Graduate Tuition/Fees : $17,388

#20 – Northcentral University

Doctorate marketing online.

At Northcentral University, there are options for earning an online doctoral degree in marketing. This degree is similar to the PhD program in marketing in that it prepares business leaders and marketing experts through market research, application, and theoretical practices. A total of 48 credit hours and 16 courses are necessary to satisfy the degree requirements. PhD students finish their degree, on average, in 39 months. Upon graduation, NCU marketing doctorate online candidates secure positions in academia, advertising, consulting, leadership, and management. Aside from being accredited, Northcentral University ranks with top publications like U.S. News. In fact, the online MBA and other graduate online business programs rank among the top 200 and top 300 programs in the nation.

Graduate Tuition/Fees : $16,881

#21 – Alliant International University

Alliant International University offers a DBA in marketing for those interested in PhD marketing online programs. By choosing the marketing doctorate online concentration, students earn a DBA with specialized study in marketing. Online students pursuing PhD programs in marketing take classes that cover topics such as consumer research, human behavior, managing growing organizations, organizational learning and adaptation, political strategy, and social influencing. The program has received accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). In addition to accreditation, Alliant is recognized by U.S. News as a top national university. Alliant earns a top spot on our list of online PhD in marketing programs for its affordability and marketing specialization options.

Graduate Tuition/Fees : $19,484

#22 – Keiser University

Fort lauderdale, florida.

Whether you are seeking a PhD marketing online program or online Doctor of Business Administration (DBA), Keiser University has options for business professionals serious about the next step in their career. The online DBA at Keiser is offered through the online graduate campus. Designed for career professionals, classes are offered entirely online and in a flexible and convenient format. Three areas of specialization allow PhD students pursuing marketing degrees to develop knowledge in disciplines like global business, management, and marketing. The online DBA with a marketing emphasis covers a number of topics that appeal to marketing professionals, including digital marketing, market research, brand management, and consumer research. Courses combine hands-on problem-solving with applied and theoretical research, offering practical study that can be used in various areas of business and marketing. Keiser ranks with U.S. News & World Report as the 272nd best national university.

Graduate Tuition/Fees : $29,632

#23 – California Southern University

Online dba in international business.

California Southern University offers a Doctor of Business Administration (DBA) marketing degree program designed for those interested in a PhD program in marketing. Through the international business concentration, several marketing courses offer exposure to global marketing practices. Also, while online students may elect to earn a concentration in international business, they may create their own degree by taking various courses that appeal to interest and meet career goals. This customized design in known at the Cal Southern designer degree. Business administration courses appealing to marketing professionals include brand management; consumer behavior, theory, and analysis; and project management strategic design. A comprehensive exam may be required. The program requires the completion of 60 credits and takes four years (full-time status) to complete.

Graduate Tuition/Fees : $32,700

#24 – University of Dallas

Online doctor of business administration (dba), irving, texas.

The University of Dallas offers an alternative pathway to a PhD program in marketing for online students. The Doctor of Business Administration (DBA) program is rigorous research-based program designed for working business professionals. The online DBA at University of Dallas consistently ranks with major publications and offers the highly coveted AACSB International accreditation. Comprised of a three-year, 61-credit course of study, students receive blended classroom learning with online instruction. Courses at UD cover topics like applied marketing research, applied statistics analysis, becoming an applied researcher, designing applied research, qualitative methods for diagnosis and assessment, and strategic perspectives. The institution ranks with U.S. News as the 7th best regional university in the West and 5th best value school.

Graduate Tuition/Fees : $33,750

#25 – Drexel University

Online executive dba.

The Executive Doctor of Business Administration degree program at Drexel University is an intensive exploration of all aspects of business and designed for those interested in a PhD marketing or closely related discipline. Offered through Drexel’s LeBow College of Business and taught by business professors, the practical program is one of only 20 percent accredited by AACSB International. Business administration courses are online and include topics like analyzing quantitative data, applied organizational theory, challenges of a data driven economy, corporate growth and risk strategies, and foundations of research in behavioral science. The typical DBA student at Drexel finishes the online doctorate in approximately 2.5 to 3 years, and a comprehensive exam may be required. Drexel ranks with U.S. News & World Report as the 97th best national university and all online graduate business programs rank within the top 50 programs.

Graduate Tuition/Fees : $36,234

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Frequently Asked Questions

What can i do with a phd in marketing degree.

Just like a traditional marketing PhD, by earning a PhD marketing online degree, you will improve your chances of finding suitable employment that pays well and affords you the kind of lifestyle you seek. What can you do with an online PhD in marketing degree? We’ve listed a few options for marketing careers to help you determine jobs that align with your education.

Marketing manager : The role of the marketing manager is to develop, manage, and oversee marketing and/or public relations campaigns for organizations. They often oversee teams responsible for such campaigns. Also, marketing managers develop teams based on consumer research to target key demographics. Nearly all marketing manager positions require postgraduate study. In fact, many large organizations require a minimum master’s degree in marketing, but prefer individuals with a marketing PhD such as the online doctorate in marketing.

Marketing vice president or president : Working at an even higher level than the marketing manager, the marketing president or vice president oversees teams of marketing managers. Also known as chief marketing officers, marketing presidents are executives within organizations. They make informed decisions based on the information and research received from their marketing management team, including marketing cost and benefits. To secure one of these executive-level positions, you will need considerable education, such as a PhD in marketing. Also, valuable work experience will set you apart from your competitors.

Postsecondary professor or instructor : With a PhD in marketing or closely related doctoral degree, you may be qualified to work as a postsecondary educator, such as an instructor or professor. With a PhD or DBA, you are acknowledged as an expert in the marketing field.

How long does it take to earn a PhD in marketing or online doctorate in marketing online degree?

Whether you’re earning a marketing PhD or DBA online degree, credit requirements are similar. In fact, most online PhD or DBA programs in marketing require 60 total credits. Some DBA online programs require less, but the average total number of credits required for a doctorate is sixty credits.

Several factors impact completion time. The first factor explored is enrollment status. What is enrollment status? Full-time or part-time status. When enrolled full-time, you will generally have a heavier course load than your part-time colleagues. Full-time students take two and three classes each term, and by doing so, graduate sooner than individuals enrolled part-time. Full-time status allows you to complete your degree at a quicker pace by taking more classes. But with full-time enrollment comes a heavier schedule. Flexible part-time programs are ideal for individuals working full-time and balancing outside responsibilities, such as family. However, full-time students take three years to complete their doctorate degree, while part-time students may take up to five years for the same degree.

The next factor impacting completion time is the dissertation requirement. If your program requires a dissertation or other type of research project, then plan on taking additional time to earn your online PhD in marketing degree. The average completion time for a PhD in marketing online degree with a dissertation requirement is four to six years.

What types of courses are required in marketing PhD programs?

Online coursework for a marketing PhD or for DBA online programs varies. Some programs may require heavy academic research-oriented classes, while others offer specializations that allow students to tailor their degree to fit with personal interests or align with career goals. However, many of the programs on our list require courses that cover key concepts and similar topics.

Example courses seen in PhD and DBA in marketing programs include business courses such as advanced business research methods, consumer behavior theory and practice, and marketing strategies and innovation in globally diverse markets. Programs that offer specializations in different types of marketing, such as international marketing or market research, may require additional courses relating to the area of focus. Also, if the program requires a dissertation or other academic research project, courses in research methods and statistical analysis will be required.

Seminars are a component of most PhD in marketing and online DBA in marketing programs. Seminars cover special topics in marketing. Sample courses include marketing research and strategy and innovation seminars.

Most of the programs on our list require the completion of 60 credit hours. Classes are delivered online, though some of the programs on our list offer a mix of online and on-campus courses. Overall, you will find similar courses offered from the programs on our list.

What is the job outlook for individuals with a PhD in marketing or doctorate in marketing online degree?

The United States Department of Labor’s Bureau of Labor Statistics (BLS) reports a favorable job outlook for advertising, marketing, and promotions managers. In fact, a ten-percent projected growth rate is expected through 2030, which is faster than the average for all other occupations.

A favorable job outlook for individuals with a PhD in marketing degree is anticipated across the industry. As organizations seek to expand their share of the market, marketing managers are needed to lead promotional campaigns and coordinate advertising efforts. Most organizations are expected to grow their marketing efforts, especially online businesses. However, a decline in the newspaper publishing industry could impact growth. The newspaper industry employs many managers who specialize in marketing. These managers could face a decline rather than growth over the next decade.

Internet advertising campaigns will likely increase, and as a result, prompt organizations to hire managers. Organizations want to reach a wider audience and doing so means employing advertising and promotion experts. Individuals with advanced degrees, such as an PhD in marketing or DBA in marketing online will become valuable assets to organizations looking to improve their presence. By earning a PhD in marketing, you will set yourself apart from competitors. Also, by specializing your degree in areas of marketing, such as advertising or internet-based marketing, you should have even better job prospects.

How much money can I earn with a PhD in marketing?

According to the Bureau of Labor Statistics, the median annual wage for marketing managers, as of May 2021, was $133,380. BLS also reports the lowest ten percent of earners were paid $61,250, while the highest earning ten-percent of marketing managers made $208,000. Pay varies by industry. A careful look at industries reveals the following:

The top-paying industries for these types of managers, according to the Bureau of Labor Statistics, were professional, scientific, and technical services; management of companies and enterprises; finance and insurance; manufacturing; and wholesale trade. Marketing managers working in professional or technical services earned on average $155,470 per year. Those in the management of companies and enterprises earned $155,030. Those working in finance and insurance earned an average of $151,870. Marketing-specific managers in manufacturing earned an average annual wage of $136,150. Those in wholesale trade earned $132,450.

Most of these managers work full-time and many exceed the forty-hour work week. Overtime is especially common when organizational campaigns are in full force. The time leading up to the launch of a promotions or advertising campaign can require long hours that exceed standard work hours. But despite the long work hours, benefits and high wages keep employees happy. Earning a PhD in marketing will qualify you for high-paying manager jobs.

Bureau of Labor Statistics: Occupational Outlook Handbook
National Center for Education Statistics: College Navigator
U.S. News & World Report: Best Colleges

Related Resources

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Highest Paying PhD
Cheapest Online Colleges
Cheapest Online PhD in Finance
Online PhD Programs in Management Information Systems

This concludes our list of the 25 PhD in marketing programs online.

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

Chinese University of Hong Kong
City University of Hong Kong
Hong Kong University of Science and Technology
Indian Institute of Management, Ahmedabad
JK Business School
Lingnan University
Management Development Institute
Nanyang Technological University
National University of Singapore
Aston Business School
Athens University of Economics & Business
Bilkent University
Bocconi University
Boğaziçi University
Cardiff University
City, University London
Copenhagen Business School
Cranfield University
Erasmus Research Institute of Management
ESSEC Business School
Frankfurt School of Finance & Management
Goethe-Universitaet Frankfurt
Grenoble Ecole de Management
HEC Paris
Hanken School of Economics
INSEAD
ICTE Business School
Kingston University
Koc University
Lancaster University
Loughborough University
Lausanne University
London Busines s School
Maastricht University
Manchester Business School
Nottingham University
Tilburg University
Umea University
University of Bradford
University College Dublin
University of Cologne
University of Exeter
University of Glasgow
University of Grenoble
University of Groningen
University of Guelph
University of Liverpool
University of Mannheim
University of Muenster
University of Navarra, IESE
University of St. Gallen
University of Southern Denmark
University of Stirling
University of Strathclyde
University of Valencia
VU University Amsterdam
Wilfrid Laurier University
Warwick Business School
Yeditepe University
Carleton University
Concordia University
HEC Montréal
Laval University
McGill University
McMaster University
Queen’s University
Simon Fraser University
University of Alberta
University of British Columbia
University of Calgary
University of Manitoba
University of Toronto
Western University
York University

Australia and New Zealand

Bond University
Deakin University
Griffith University
La Trobe University
Macquarie Graduate School of Management
Melbourne Business School
Monash University
Queensland University of Technology
Royal Melbourne Institute of Technology
University of Adelaide
University of Ballarat
University of Canterbury
University of Melbourne
University of Newcastle
University of New South Wales
University of Otago
University of South Australia
University of Sydney
University of Technology, Sydney
University of Western Australia
University of Wollongong

United States of America

Arizona State University
Bentley University
Boston University
Carnegie Mellon University
City University of New York (Baruch College)
Cleveland State University
Cornell University
Columbia University
Drexel University
Duke University
Emory University
Florida Atlantic University
Florida International University
Florida State University
Fordham University
George Washington University
Georgia Institute of Technology
Georgia State University
Grand Canyon University
Harvard University
Indiana University
Iowa State University
Kennesaw University
Kent State University
Louisiana State University
Louisiana Tech University
Massachusetts Institute of Technology
Michigan State University
Mississippi State University
Morgan State University
New Mexico State University
New York University
Northwestern University
The Ohio State University
Oklahoma State University
Old Dominion University
Pace University
Pennsylvania State University
Purdue University
Rutgers University
Saint Louis University
Southern Illinois University
Stanford University
State University of New York, Binghamton
Syracuse University
Temple University
Texas A & M University
Texas Tech University
University of Alabama
University of Arizona
University of Arkansas
University at Buffalo
University of California, Berkeley
University of California, Irvine
University of California, Los Angeles
University of California, Riverside
University of California, San Diego
University of Central Florida
University of Chicago
University of Cincinnati
University of Colorado at Boulder
University of Connecticut
University of Florida
University of Georgia
University of Hawaii at Manoa
University of Houston
University of Illinois at Urbana Champaign
University of Illinois at Chicago
University of Iowa
University of Kansas
University of Kentucky
University of Maryland
University of Massachusetts – Amherst
University of Massachusetts – Lowell
University of Memphis
University of Miami
University of Michigan
University of Minnesota
University of Mississippi
University of Missouri
University of Nebraska-Lincoln
University of North Carolina
University of North Texas
University of Oklahoma
University of Oregon
University of Pennsylvania
University of Pittsburgh
University of Rhode Island
University of Rochester
University of South Carolina
University of Southern California
University of South Florida
University of Tennessee
University of Texas – Arlington
University of Texas at Austin – Marketing
University of Texas – Dallas
University of Texas – El Paso
University of Texas – Rio Grande Valley
University of Texas – San Antonio
University of Utah
University of Virginia
University of Washington
University of Wisconsin-Madison
University of Wisconsin-Milwaukee
University of Wyoming
Vanderbilt University
Virginia Polytechnic Institute and State University
Washington State University
Washington University in St. Louis
West Virginia University
Yale University
Wayne State University

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10 Best Online PhD in Marketing Degree Programs [2025 Guide]

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Explore online PhD in marketing degrees for 2025. Compare online doctoral programs in marketing, career paths, salaries, and degree options.

If you’re ready to take your education to the next level, an online PhD in marketing can teach you many real-world skills in business, finance, administration and research methods. It can also help prepare you for high-level careers in management positions.

Best of all, since it’s delivered online, you may earn your degree from home without any need to step on a college campus.

Editorial Listing ShortCode:

Universities Offering Marketing Online PhD Degree Programs

Methodology: The following school list is in alphabetical order. To be included, a college or university must be regionally accredited and offer degree programs online or in a hybrid format.

1. California Baptist University

Founded in 1950, California Baptist University is a private university located in Riverside, California. Cal Baptist offers bachelor’s, master’s, and doctoral degrees in liberal arts and sciences across dozens of disciplines. The school is the alma mater of evangelist Rick Warren. Student enrollment is just over 11,000.

California Baptist University is accredited by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges.

2. Felician University

Felician University is a private Roman Catholic university that was founded by the Felician Sisters in 1942. The New Jersey university holds the distinction of being one of the few Franciscan universities in the country. Students can explore five schools that offer a variety of undergraduate, graduate, and doctoral options. Enrollment is just under 2,000.

Felician University is accredited by the Middle States Commission on Higher Education.

3. George Fox University

George Fox University in Newberg, Oregon, was founded in 1891. The school’s roots are traced back to the Quaker movement. A total enrollment of 4,000 is spread across a variety of bachelor’s, master’s, doctoral programs. The university boasts a 14-to-one student-to-faculty ratio.

George Fox University is accredited by the Northwest Commission on Colleges and Universities.

4. Grand Canyon University

With an enrollment of nearly 20,000, Phoenix’s Grand Canyon University is among the largest Christian universities in the world. The Arizona-based university was founded in 1949. It offers more than 200 options for bachelor’s, master’s, and doctoral degrees spanning a total of nine colleges.

Grand Canyon University is accredited by the Higher Learning Commission.

5. Keiser University

Keiser University is a private university with a main campus in Fort Lauderdale, Florida. Established in 1977, the school offers a variety of degree programs at the undergraduate, graduate, and doctorate levels. Keiser boasts an enrollment of nearly 20,000 students.

It has won numerous awards over the years for its commitment to promoting social mobility, research, and public service.

Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

6. Liberty University

Liberty University is a private university located in Lynchburg, Virginia. Its enrollment of more than 100,000 students makes it one of the largest evangelical Christian universities in the world. Students can select degree programs at bachelor’s master’s, and doctoral levels in a wide range of options covering the arts and sciences.

Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

7. National University

Based in San Diego, National University is a network of nonprofit educational institutions that was founded in 1971. NU has over 30,000 enrolled students and more than 220,000 alumni from around the world.

National University seeks to provide quality, flexible education to help busy adults meet their goals.

National University is regionally accredited by the Western Association of Schools and Colleges.

8. Trident University

Founded in 1998, Trident University offers bachelor’s, master’s, and doctoral degree programs covering a range of fields. This fully online university is based in Cypress, California. A large portion of the school’s student body of 6,861 is comprised of veterans and active service members.

It’s typical for military enrollments to account for roughly 75 percent of total enrollment in any given year.

Trident University is accredited by the Higher Learning Commission.

9. Washington State University

Washington State University is a public research university in Pullman, Washington. Founded in 1890, is stands today as one of the oldest land-grant universities in the nation. WSU boasts a student enrollment of more than 30,000 today. Students can choose to pursue bachelor’s, master’s, and doctorate degrees in more than 200 fields.

Washington State University is accredited by the Northwest Commission on Colleges and Universities.

Online PhD in Marketing Degrees

The first thing to know about marketing degrees is that there are multiple kinds. On the doctorate level, students usually choose between two tracks:

Doctor of Philosophy (PhD) in Marketing
Doctor of Business Administration (DBA) with an emphasis in Marketing

These degree programs are quite similar, and they typically hold the same weight with employers. It’s just a matter of choosing the one that best suits your interests. If you’re still wondering, ‘ Is marketing a good major ?’ or if you’re still considering careers outside of marketing, you might want a broad-spectrum DBA that can be applied to many different business jobs.

Once you’ve picked a degree track, it’s time to decide whether or not to specialize. Do you want to study marketing on a general level, or would you prefer to focus on something specific? Depending on your university, you could have quite a few options:

Market Research and Analysis
Digital/Internet Marketing
International or Cross-Cultural Marketing
Social Media Marketing
Brand Management

Many of these concentrations have overlapping subjects. For example, social media marketing can play a big role in Internet marketing, so their lectures and seminars might cover some of the same ground. However, many schools will still consider them separate disciplines.

PhD in Marketing Curriculum & Courses

As a graduate student in marketing, you’re expected to know the basics already. You probably won’t see any “Principles of Marketing” courses in a PhD program.

Instead, you’ll likely take an in-depth look at things like consumer behavior and data analytics and learn how to integrate business, finance, psychology, technology and economics into advertising lessons. In many programs, like online business programs , you’ll also learn leadership skills that can help prepare you for managerial jobs.

Here are a few names that you might see in a course catalogue for a marketing PhD:

Multinational Marketing: Technology is erasing barriers left and right, and these courses in “international marketing” or “cross-culture marketing” can help teach you how to confront advertising challenges a global scale.
Digital Marketing: Even if you aren’t specializing in the subject, web-based marketing is such a driving force in today’s businesses that you’ll be expected to know its key concepts and strategies.
Statistics: Some data-based marketing programs will ask for math and economics classes. Statistics is a common requirement, and you might have options for things like econometrics and statistical modeling as well.
Quantitative Research Methods: You’ve probably studied research methods before, but doctorate-level classes dive even further into mining, organizing and analyzing data.
Communications: Communication is one of the building blocks of advertising, so prepare to take high-level courses in media, language, communication theory, social interaction and more.
Organizational Behavior: This is a common class for future business leaders, so if you’re considering a DBA with an emphasis in marketing, it might check off certain credit requirements for graduation.
Traditional Marketing: Though it’s less common now, traditional marketing is still taught alongside its tech-based cousin.
Pricing Strategy and Analysis: If you’re studying operations or supply chain management as part of your marketing degree, these classes can be crucial.
Advanced Studies in Consumer Behavior: Once you’ve taken the basic, entry-level courses in consumer behavior, you should be ready for advanced research into how and why people shop.
Special Topics in Marketing: These are special courses for contemporary marketing subjects. They might cover everything from current trends and technological breakthroughs to cultural conversations and shifting consumer expectations.

Depending on your online marketing degree program , you might also take courses in things like finance, technology, psychology or business administration. Choosing a marketing specialization, like an online digital marketing degree , will focus more on the specialization rather than generic marketing classes.

Marketing Careers & Salaries

According to the Center on Education and the Workforce, on average, those with a master’s degree in marketing and marketing research earned $81,000 per year, while those with a bachelor’s degree earned $63,000 annually.

While these degrees aren’t the same as an online doctorate in marketing, they can provide a scale for the kind of salary increase that you can expect as you earn higher and higher credentials.

As for the jobs themselves, you’ll have options in just about any industry that you care to name. Everyone needs marketing experts, so whether you’re interested in business, education, healthcare, fashion, technology or retail, you can find marketing jobs in those markets.

Some careers in the marketing field, according to the Bureau of Labor Statistics, include:

As you can see, there are six-figure possibilities after you obtain a PhD in marketing online. They aren’t a guarantee, of course, but the first step to climbing the corporate ladder is to have the right credentials under your belt.

Admissions Requirements

Every university has their own admissions process. For example, some will require a “pre-candidacy” phase for their PhD students while others will accept PhD candidates into degree programs right away. Some will have a standard formula that adds together test scores and GPAs; others will review applicants on an individual basis.

There’s no way to guess what kind of process that your chosen university will have, so you’ll need to look for specifics on their website.

As for submitting your application, here are a few of the most common requirements:

Transcripts and test scores: You’ll need a bachelor’s and master’s degree from an accredited university. You might also need GRE or GMAT scores.
Letters of recommendation: Most colleges will want 2 – 3 letters of recommendation from people in positions of authority.
Resume or CV: If you’ve already entered the workforce, submit a resume. If you’ve spent your time in academia, submit a CV.
Statement of purpose: This is basically a college essay for graduate students. It can be used to detail your interests, career goals, educational achievements, work experiences and more.

If you enter a pre-candidacy program, you might be asked to complete a certain amount of coursework before you’re able to submit an application to the marketing department.

Accreditation

Accreditation is a process that proves the educational value of a university or university program. It’s so strict that there are oversight agencies for the accrediting boards themselves. You might be familiar with the most famous: The Council for Higher Education Accreditation (CHEA).

There are three types of accreditation:

Regional accreditation is offered by several accrediting boards in the United States. They divide the country into regions, which is why they’re named things like “New England Commission of Higher Education” and “Southern Association of Colleges and Schools.”
National accreditation is for trade and technical schools. It’s also standard for religious colleges because of the separation of church and state.
Programmatic accreditation is for specific departments and degree programs. Rather than being given to an entire college, it’s awarded by industry-specific organizations for their areas of expertise.

If you want to know if your university is accredited, there are several online databases where you can simply plug in your school’s name and bring up a list of its credentials. This should be an important step to take when researching any type of degree program, especially if its for a graduate level program like a master’s in marketing or a PhD in Marketing.

Marketing Professional Organizations

A professional organization is a group that offers resources to students, teachers, executives, advisors and vendors within a specific field. They can be a great way to network with others, especially if you’re a graduate student earning a marketing doctorate online.

You might like to supplement your digital learning experience with real-world contacts and events.

American Marketing Association : As one of the largest organizations of its kind, the AMA can be a great starting point for marketing students. It even offers discounted rates for members who are still in school.
Association of National Advertisers : The ANA is for marketers and advertisers of all types. They have events, awards, committees, workshops, webinars, certification programs and more.
Interactive Advertising Bureau : The IAB is devoted to digital marketing. If you’re specializing in web-based promotional tactics, their organization can be a great place for education and advocacy.

These are just a few organizations that welcome marketing students. There are many more, so don’t feel limited by the suggestions on this list. Keep looking until you find an organization that aligns with your unique goals and interests.

Marketing Licensing and Certification

In a competitive job market, a PhD isn’t always enough. You might want further qualifications to really stand out from the crowd. Here are a few options that can complement a marketing doctorate online.

American Marketing Association PCM Marketing Management : The Professional Certified Marketer (PCM) can be earned for several specialties, including digital marketing, content marketing and marketing management. There are no eligibility requirements. Anyone can take the exam.
Interactive Advertising Bureau Digital Ad Operations Certification : As the only certification for Advertising Operations, this one-of-a-kind program is available to both individuals and teams. It requires two years of experience in a professional environment and passing an exam.

For further certification options, reach out to professional marketing associations. Many of them offer training programs and learning certificates that can be added to your CV.

Financial Aid & Scholarships

You’ve probably heard of fully-funded PhD programs. They’re the holy grail of financial aid: They completely waive your graduate school tuition in exchange for working on campus as a researcher, gopher, assistant or student teacher. Some of these programs even offer a stipend to cover your living expenses.

These programs are real, but they’re extremely selective, so it isn’t a good idea to count on them. You might not even be eligible for a fully-funded program as an online student. It depends on your school.

Here are a few other financial aid options that you can explore:

FAFSA. The Free Application for Federal Student Aid will automatically determine your eligibility for grants, loans and work-study programs. There’s even a Direct PLUS Loan meant specifically for grad students.
Scholarships. You might be eligible for a variety of merit- and need-based scholarships. Some are meant just for marketing students, including the Marketing EDGE Scholarship Award.
Apprenticeships. You’ll need to live near your campus for this one, but it’s quite common for PhD students to take on apprenticeships to offset some of their program costs.
Private aid. There are many loans, grants, internships, fellowships and tuition reimbursement programs that are offered by private organizations.

Reach out to your college’s financial aid office to learn more about your options.

What is a PhD in Marketing?

Marketing degrees are available at every level from associate to doctorate. When you pursue a PhD, however, you’re committing yourself to an advanced level of study with in-depth research into marketing tactics and strategies.

It will take a lot of hard work, and it can’t be completed in just a semester or two. This is why PhD titles are so prestigious. They represent years of effort.

How Long Does it Take to Get a PhD in Marketing

PhD programs typically take anywhere from 3 – 8 years to complete. Since the coursework is so intensive, many grad schools have a limit to the number of credits that you can take per semester, so you can’t rush through them.

Even full-time students usually require three years or more. Part-time students will require longer.

What Can I Do With a Marketing Doctorate Degree?

Marketing degrees can be quite versatile. Depending on your interests, a PhD might qualify you for any number of careers:

Brand manager
Media planner
Marketing director
Search engine optimization (SEO) specialist
Market research manager
Data analyst

Demand is on the rise, too. According to the U.S. Bureau of Labor Statistics , advertising and marketing managers are expected to see a six percent growth rate in the next decade. That translates to thousands of new jobs in just one sector of the marketing industry.

How Much Does a Doctorate in Marketing Cost?

The cost of your doctorate degree will depend on your school. Not only do they have different tuition rates, but on the graduate level, they have different ways of charging students.

For example, while some PhD programs charge by the credit, others charge by full- or part-time status or by the student’s current year of study. Discounted rates might be available for students who have been studying longer.

Another thing to consider is whether you’re getting your doctorate online. In some cases, distance learners can save money since they don’t have to pay for things like parking and housing. In other cases, distance learners will pay more since they can’t offset their costs with things like apprenticeships.

Getting Your PhD in Marketing Online

An online doctorate in marketing can be a very smart decision for the future. Between the growing demands of the industry and the six-figure salaries that you may be able to achieve, there’s a lot of opportunity in the marketing world, and a PhD might be just what you need to succeed.

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Top Online PhDs in Communications

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Communications is a very broad and interdisciplinary area of study. It focuses on the methods, tools, and platforms that people use to communicate and interact with one another. This is a type of degree with sweeping applications in the professional world. Mass media, social engagement, professional interaction, and more all fall under the communications umbrella. As a field, it is easiest to sum communications up as the study of the rules and social structures used to convey and obtain information.

There are multiple forms of communication such as verbal, written, and even bodily. This area of study also extends to public relations , social media, linguistics, psychology, sociology, politics, and more. This field is one that has a lot of depth to it and a broad range of career options. Due to its sweeping nature, it can be easy to write it off as a liberal arts degree that would be difficult to apply in the professional world but that is starkly incorrect. The Bureau of Labor Statistics reports that media and communications occupations will grow at a rate of 6% between 2016 and 2026. This puts the field in line with the national average rate for all careers.

Earning a PhD in Communications

Choosing to earn your PhD in Communications is a big step but it is one that can propel you to new heights in your career. High-level positions in any area of the field are going to show a strong preference for those who hold a PhD. That is because a PhD is the highest level of academic honor in the country and less than 1% of the population will ever obtain one. Nothing shows that you are more prepared than a terminal degree. A PhD in Communications can also equip you with the skills you need to teach a communications course at the university level.

In fact, a lot of people think that the only professional outcome for a PhD in Communications is a teaching position. However, there are a number of other careers you could pursue. You could choose to work in journalism, advertising, a corporate office, a government agency, and more. With a PhD in Communications, you are also likely to see a higher annual salary. The median salary for PhD graduates in their first year of employment is $80,000. The average salary in all of America comes in much lower at $56,516 per year.

While earning a PhD in Communications, you will be given a strong foundation in many different areas, particularly those relating to Media, Psychology, Marketing, and Communications. Some of the courses you will likely take include:

Communication in a Global Environment
Media, Culture and Community
New Media and Technology
Information, Political Economy and Entertainment
Groups, Organizations and Networks

Of course, there are many other topics that are covered and many of them depend on the area you choose to focus on when earning your PhD. Some concentration examples include Marketing Communications, Corporate Communication, or Media Industries and Institutions.

Online PhD in Communications Programs

There are very few programs offered when you’re searching for an online PhD in Communications. In fact, we only found one program that met our ranking criteria. However, this is likely to expand as the field continues to grow. Universities do what they can to adapt to the needs of their evolving student bodies.

With that said, you can still earn this degree online . Even though there are only a few relevant options at this time, a distance-based degree may be better for you. Especially for those of you who are at the stage in your career that you’re ready to pursue a PhD.

Online programs tend to be more flexible. You will most likely be able to work full-time while you study and many online programs will integrate the job that you already do into the curriculum, allowing you to fulfill certain requirements just from doing your job! Online programs don’t require you to relocate and typically have fewer costs associated with them. On top of that, many institutions (the majority of them, in fact) allow online students to receive scholarships, grants, financial aid , and even stipends.

Taking the time to sift through your options and choose the best school for you is often the most difficult part of going to college online . For that reason, we’ve done the research for you and compiled a ranking of the best online doctorates in the field of communications. All schools were ranked according to the following.

Methodology

In order to create this ranking, we started by gathering a list of school that offered PhD programs in communications at a distance. Due to the lack of such programs that met our initial ranking criteria, we also chose to include relevant doctoral programs in communications that were available online. In order to be considered, in addition to offering a doctorate level program in communications in a distance-based format, schools had to be based in the United States, hold proper accreditation, and could not operate as for-profit institutions.

Once we gathered our list of schools, we ranked them based on the following three factors:

Freshman Retention Rate (⅓ of final score)
Graduation Rate (⅓ of final score)
Affordability (⅓ of final score)

Each school could have earned a total possible score of 300 points. They were ranked according to their scores and presented in ascending order below. All of the information used was gathered from the schools’ websites whenever possible. In the even that we needed some additional information, we also utilized the databases of the National Center for Education Statistics, U.S. News & World Report , Niche.com, and Collegedata.com.

It is important to note that no school is ever given preferential treatment by OnlineCollegePlan for any reason. Some schools that would have otherwise ranked are omitted here due to insufficient data or per their own request. We’d also like to note that cost information and affordability are based on the residential cost of attendance and are simply estimates. We do not guarantee the tuition rate of any school or program.

Doctor of Philosophy in Technical Communication & Rhetoric

Texas Tech University offers a great option for those of you who would like to earn a PhD in Communications, and that is the PhD in Technical Communication & Rhetoric. This program is designed to help strengthen your skills in five very broad areas. These include Rhetoric, Composition, and Technology; Technical Communication; Rhetorics of Science and Healthcare; Technology, Culture, and Rhetoric and; Visual Rhetoric, New Media, and User-Centered Design.

This is a 60-credit program that you must have a master’s degree to be eligible to enroll in. In addition to the core requirements, 15 of your credits can come from a minor that you choose. You can add a field you’d like to work in so you can better understand the relationship between technical communication and the field you’d like to work in. This degree is typically geared towards those who would like to teach at the university level; however, this is the highest level of education you can receive in any area, so you don’t need to feel limited.

There is a two-week workshop in May of every year that you will be required to attend, but the rest of the program is completely online. The courses are delivered through a mix of asynchronous and synchronous components. In a typical course, you will meet once or twice weekly in a live session with your cohort and your professors; the number of weekly meetings depends on the semester.

PhD in Communications

Regent University offers an online PhD in COmmunications that requires just one visit to campus. This one visit is a week-long summer residency on campus in Virginia Beach, Virginia. The entire program consists of a minimum of 56 credit hours, but some students may complete as many as 64. There are eight session start dates throughout the year, and thus, eight sessions. This helps you get done faster because there are fewer breaks.

You will take a variety of courses that will prepare you for a range of careers. You could get a higher level position in media relations, market analysis, research, or even teaching at the university level. You will be able to conduct effective research, have a deep understanding of communications theory, and have strong academic writing skills when you complete the program.

Some of the courses you’ll encounter as part of this program include Theology & Communication; Communication in a Global Environment; Academic Writing for Publication; and more. You will also virtually attend doctoral seminars, take basic research courses that are put in context for communication, and you will be required to complete a dissertation.

What is Communications?

Communications is any form of media that is used to convey one’s idea or message to another person or a group of people. People that aim to get a degree in Communications do so in order to learn how to inform and influence with the most efficacy by choosing the most appropriate delivery method of the information that needs to be provided. This could be via the web, print, audio, video, or still images, among others.

While studying to get a degree in the field of Communications, students will be provided with a solid foundation in the core areas of Communications on which they can choose build up towards a specialization that will enable them to focus their education path for a specific career. Students that are studying in Communications often choose to take courses in areas pertaining to Anthropology, Linguistics, Sociology, Cultural Studies or Health Care Communications, among others. These specialization courses would be taken concurrently with the core credit courses, such as Economics, Marketing, Management Theory, Media and Mixed Media Studies, Organizational Communication, and Ethics. Even if a student decides to not pursue a more focused education in the field of Communications, they will still obtain a strong understanding of the core values that many employers are looking for when they are looking for new hires to do a multitude of different professional tasks.

If you think you may have an interest in pursuing a career in Communications or any Communications-related field, we recommend you research your options when it comes to finding a school that will best suit your needs and goals. There are many great schools out there that provide many different degree options in Communications, and choosing the right school to provide you with a comprehensive and affordable education that fits into your schedule is the single most important thing that you can do to ensure your path towards a career in Communications gets off to the best possible start.

How Long Does it Take to Get a Communications Degree?

There are, of course, ways to speed up many degree options. These degree paths are generally what is known as an “Accelerated” degree path. An Accelerated degree path can really help a student to obtain their desired degree in a shortened amount of time, which will benefit them greatly later, as they will be able to establish themselves in their field of choice more quickly. An Accelerated degree is often a great option for students that are able to attend full-time and dedicate more of their time to their education. Accelerated degrees often utilized online programs to supplement the normal in-person classes that are needed to fulfill the required credits for degree completion.

Many well-known and prestigious schools around the country offer Associate’s degrees, Bachelor’s degrees and PhD degree programs in the field of Communications that can be completed in a fully asynchronous and online manner or in a blended education offering, meaning that most of the mandatory courses can be completed online or in a more traditional on-campus format. A lot of these schools even offer Accelerated degree options to their full-time students, both online and on-campus.

What Can You Do With a PhD in Communications?

Some of the fields that rely heavily on the expertise of professionals that have a strong background in the field of Communications include:

Broadcasting;
News Agencies;
Advertising Agencies;
Courts of Law, and;
Marketing Research Firms.

What Jobs Can You Get With a Communications Degree?

Public Relations and Fundraising Manager;
Technical Writer;
Journalist, and;
Marketing Manager, among many others.

This is just a small sample of jobs that you would be qualified for with a PhD in Communications. There are many other career paths that would be open to you as a Communications major. These career paths would have you doing specific tasks relating to the field of Communications, but the field that you could be performing your Communications work could be anything. Virtually every company, association, and organization have varying degrees of need for an employee with a degree in Communications. Due to the background that individuals with a PhD in Communications will possess in numerous highly desired areas-of-expertise, many associations and organizations will have a strong desire to have a Communications professional on their payroll. If you are thinking about enrolling into a PhD in Communications program, or you wish to pursue a career in Communications at all but are worried about your future career prospects, you can rest assured that you will be able to find a rewarding job with any number of industry leaders in the United States–or around the world–due to how in demand and how pivotal Communications is in running a successful business. For most companies, the skills and knowledge that is provided by completing a PhD program in Communications is the crux of their day-to-day functions.

What is the Average Communications Degree Salary?

A Technical Writer will earn on average $71,850 per year;
An Author will earn on average $62,170 per year;
An Editor will earn on average $59,480 per year;
A Public Relations and Fundraising Managers will earn on average $114,800 per year, and;
A Broadcast and Sound Engineering Technicians will earn, on average $43,660 per year.

What Associations or Organizations Can You Join With Careers in Communications?

Public Relations Society of America (PRSA): PRSA is a not-for-profit trade association that founded in 1947 by the merger of the American Council on Public Relations with the National Association of Public Relations Councils. PRSA is a long-time member of the Universal Accreditation Board (UAB) and provides its members with a suite of tools that will help them to hone their skills and to further their education.
American Advertising Federation (AAF): The American Advertising Federation’s members are comprised of almost 100 prestigious corporate members that specialize in the fields of advertising and media. AAF’s network also represents nearly 40,000 advertising professionals individually.
International Communication Association (ICA): ICA is a large academic association that helps to bring together scholars with an interest in the study, teaching and the various applications of all aspects regarding personal and mediated communication.
International Association of Business Communicators (IABC): The International Association of Business Communicators, which is more commonly called the IABC, is a global network of Communications professional and which hosts a yearly three-day event–the World Conference–in which professional development seminars and activities take place alongside symposiums hosted by industry leaders and researchers.
Society for Technical Communication (STC): The STC is an association that was formed in order to advance the professional understanding and application of Technical Communications. STC publishes a magazine eight times a year, which provides new insights into Technical Communications. Additionally, the Society for Technical Communications hosts an annual international conference known as the STC Technical Communication Summit, where professionals gather to discuss and exchange ideas relating to the field. STC also provides its members with live webinars, online certificate courses, and virtual conferences with Communications experts, among others.

These are just a few of the many different associations and organizations that will be open to you after you have obtained a PhD in Communications. Many of these organizations have a multitude of helpful tools for networking, researching, educating, and sharing ideas. By becoming a member of one or more of these organizations, you will be able to broaden your horizons and open up new opportunities in your Communications career. Additionally, by becoming a member of a Communications oriented organization or association, you will be able to socialize with your peers and those that hold the same career and academic interests as yourself, which should never be underestimated as a benefit.

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There is an apparent rise in advanced educational requirements to fill vacancies in Marketing departments across various industries. The pinnacle of Marketing education at the doctorate level has become an increasingly common requirement for professional and executive work.

Online marketing doctorate holders demonstrate expertise in the fields of business administration, management, mathematics, and economics.

Acquiring superior leadership skills in the area of marketing requires exceptional dedication to the craft, an insatiable interest in advanced education, and constant participation in research to interpret marketing trends and resolve industry challenges.

Now more than ever is the ideal time to pursue a doctoral degree in Marketing. The median annual earnings for marketing professionals with doctoral degrees is $113,258 – $122,037 according to Salaries.com .

Page Jumps!

Liberty university, california miramar university, trident university, walden university, keiser university.

ARGOSY UNIVERSITY

GRAND CANYON UNIVERSITY

Ligs university.

Methodology: Our profiled list of the 10 Best Online Schools for Doctorate in Marketing Degree Programs presents the institutions that excel in terms of program features and core components. The methodology used to determine these superior institutions and their programs focus on their retention and acceptance rates, admission requirements, and degree outcomes. We’ve listed our discoveries randomly so you may research each one to locate the qualities and highlights of each school, depending on your career needs. The following points were considered: Awarded as a Doctor of Business Administration (DBA) with an emphasis on the field of Marketing, 100% Online format availability, Designed to build on previous knowledge, offering advanced coursework in product development, marketing concepts, communications, global marketing, and consumer behavior, among many other topics, Promotes research, critical-thinking, as well as, written and oral skills used within the field of Marketing, Has proper regional accreditation, Instructed by experienced faculty, with actual work histories in business and marketing, Financial Aid opportunities, Grants & Scholarships, Focuses on improving Customer Service, Advertising, Promotions & Brand Recognition for your company, Intended to help students secure career advancement or entrepreneurship opportunities. Are you interested in learning more? If so, please feel free to check our Methodology page.

Best Online Schools for Doctorate in Marketing

Program Standouts:

Liberty University has a Doctor of Business Administration (D.B.A.) in Marketing that teaches advanced knowledge in consumer behavior practices, advertising, promotions, and market research.

This 100% online marketing doctorate program is aimed at professionals who are aspiring leaders in their careers or fields of work. A focus on advanced qualitative research methods, and business research methods is one of the highlights of this degree.

Also, students develop analytical and strategic decision-making skills necessary for the development, implementation, and oversight of marketing strategy implementation. The 60-credit program may be completed in four years or less, depending on the student’s academic timeframe.

Campus Location: Lynchburg, Virginia

Accreditation: Liberty University has received accreditation from the Southern Association of Colleges and Schools Commission on Colleges

Acceptance Rate: 99%

Retention Rate: 79%

Admission Requirements:

Admission Application
Proof of English Proficiency
Application Fee
Official Transcript of Records

Program Core Components:

Marketing Research
Marketing Promotions
Strategic Marketing Management
Supply Chain Management

Degree Outcomes:

Graduates of this online doctoral program emerge with practical skills that are useful for career advancement. They enrich their faculty of knowledge with a variety of new and exceptionally effective marketing strategies to increase top-line sales growth and promote brand awareness.

LEARN MORE ABOUT LIBERTY UNIVERSITY’S ONLINE DBA WITH A CONCENTRATION IN MARKETING

The Doctorate of Business Administration (DBA) with a Marketing concentration in California Miramar University provides students the opportunity to improve and develop existing skills and gain new competencies to efficiently manage the full scope of a product management life cycle in a systematic, ethical, and strategic manner.

This online marketing program examines:

consumer behavior,
international marketing,
advanced marketing research,
and product theory and practices.

Marketing core programs, D.B.A. core course works, and a dissertation are the primary requirements for completion of this online doctoral program. Students need to obtain at least 66 credit hours to earn this online degree.

Campus Location: San Diego, California

Accreditation: California Miramar University receives accreditation from the Accrediting Council for Independent Colleges and Schools (ACICS).

Acceptance Rate: 57%

Retention Rate: 69%

Official transcripts from schools attended
No GRE or GMAT required
Managing Social Responsibility
Organizational Change Management and Process
Strategic Human Resource Management
Advanced International Marketing
Strategic Marketing

Graduates demonstrate extensive knowledge of the methodologies and theories of the different principles that successful business administration programs abide by. Also, they develop, implement, and effectively organize strategic plans in a real business setting.

CMU offers a range of student support services including employment services and placement services for their graduates.

LEARN MORE ABOUT CALIFORNIA MIRAMAR UNIVERSITY’S ONLINE DOCTOR OF BUSINESS ADMINISTRATION: MARKETING DEGREE PROGRAM

Trident University has a Doctor of Business Administration with Marketing concentration that is designed for working professionals currently holding a master’s degree, and are looking to have a competitive edge to further advance in their careers.

This 100% online doctoral program is designed to integrate experience with advanced instructions and research skills to establish solid competencies in strategic decision-making.

Also, this DBA program provides a strong foundation for business marketing concepts and innovative research methods for competent decision-making and data-driven problem-solving skills. A dissertation culminates this program as a demonstration of the applied doctoral study.

Campus Location: Cypress, California

Accreditation: Trident University is fully accredited by the Western Association of Schools and Colleges

Acceptance Rate: 49%

Retention Rate: 34%

Curriculum Vitae
Evaluation of International Credits (For International Students only)
Cover Letter
Scholarly Writing Sample
Two (2) Letters of Recommendation
GPA of 3.0 or higher
Technology and Business Process Improvement
Research in Business and Management Applied Statistics

Graduates of this degree utilize several business concepts. Quantitative and qualitative research methods are also considered for applied practices in the professional field. They demonstrate advanced literacy skills through the use of information in benchmarking and business literature researches.

LEARN MORE ABOUT TRIDENT UNIVERSITY’S ONLINE DBA DEGREE PROGRAM

The Doctor of Business Administration with a Marketing concentration of Walden University explores the opportunities and challenges in the field from a real-world business perspective.

This specialization emphasizes integrated marketing, marketing channels, and competitive intelligence. This course comprises eight major components, namely:

foundation courses,
core business courses,
business strategy courses,
research methods courses,
doctoral mentoring,
specialization courses,
doctoral studies courses,
and doctoral writing assessment.

The major areas of study under this online doctoral program include B2B Marketing, Marketing Research, and Consumer Behavior.

Campus Location: Minneapolis, Minnesota

Accreditation: Walden University has earned accreditation from the Higher Learning Commission

Acceptance Rate: 98%

Retention Rate: 33%

Master’s degree in a business-related discipline
Completed online application
Official transcripts
Business Strategy and Innovation for Competitive Advantage
Contemporary Challenges in Business
Quantitative Business Data Analysis Using SPSS
Seminar in Marketing Research
Organizational Leadership: Doctoral Theory and Practice

Graduates pursue advancement in their current professional career pathways upon completion of this doctorate degree.

They earn a new set of skills across several marketing-related fundamentals and processes that enable them to develop, implement, and organize effective marketing strategies for their industries, or businesses.

They are prepared to take over executive positions for their companies and are equipped with strong analytical and leadership skills.

LEARN MORE ABOUT WALDEN UNIVERSITY’S ONLINE MARKETING: DOCTOR OF BUSINESS ADMINISTRATION (DBA)

Keiser University has a Doctor of Business Administration with a concentration in Marketing program that caters to professionals who are interested in making further advancements in their current professional life. This online doctoral marketing program tackles new knowledge through applied research and theories for the application in the global marketplace.

Students need to have 60 credit hours to complete this online doctorate program. A dissertation, which is equivalent to 12 out of the 60 credits, serves to demonstrate a student’s acquired knowledge and skill sets.

Campus Location: Fort Lauderdale, Florida

Accreditation: Keiser University has been accredited by the Southern Association of Colleges and Schools Commission on Colleges.

Acceptance Rate: 96%

Retention Rate: 72%

MBA degree from an accredited school
Management-level working experience of at least two years
Marketing Models and Theory
Strategic Service Marketing
Seminar in Global Marketing
Seminar in Research Analysis in Marketing
Consumer Behavior and Practice

DBA graduates will enhance their ability to meet marketing and business-related challenges and opportunities in the global business environment. They are equipped with the competencies that are critical to business decisions.

They are knowledgable in research methods and advanced ethical theories, combined with the formulation of organizational strategies and goals that are achievable through innovative information systems.

LEARN MORE ABOUT KEISER UNIVERSITY’S ONLINE DBA SPECIALIZATION IN MARKETING DEGREE PROGRAM

Grand Canyon University offers a Doctor of Business Administration with a Marketing concentration that teaches professionals or students the application of data-driven strategies to creating advantage across several business principles.

This online doctoral program is suitable for individuals who want to have a specialization in market research, consumer behavior, and innovative solutions for successful marketing growth, and business development.

Students need to have 60 credit hours for the completion of this doctoral program.

C ampus Location: Phoenix, Arizona

Accreditation: Grand Canyon University has earned its accreditation from the Higher Learning Commission

Acceptance Rate: 83%

Retention Rate: 71%

MBA Degree, or Fundamental Course in Finance, Accounting, and Statistics
Minimum 3.0 GPA
Emerging Issues in Financial Management
Data-Driven Marketing Management
Economics for Business Decisions
Foundations of Research
Digital Technology and Consumer Behavior

Graduates are savvy business leaders as a graduate of the DBA program offered by Grand Canyon University. They can drive effectiveness in developing market-driven strategy, and expansion of the perceptions & definitions of various market industries.

They are well-prepared in careers in higher education or executive-level roles in their current industry. Also, they can effectively assess the influence of digital technologies in the marketing strategy of the industry.

LEARN MORE ABOUT GRAND CANYON UNIVERSITY’S ONLINE DOCTOR OF BA IN MARKETING DEGREE PROGRAM

LIGS University offers an interactive Doctor of Business Administration with a Marketing Concentration that combines innovative approaches, and applied methodologies that will help professionals advance in their respective professions.

This online doctoral program is one of the most flexible programs due to its installment basis upon payment of the enrollment of the course works. They gain an in-depth knowledge of marketing communications, types of marketing strategies, communication with media, and other marketing-related fundamentals.

Students need to have 60 credit hours for the completion of this degree program. The average students can finish this degree in 30 months. A dissertation is required to earn this degree.

Campus Location: Honolulu, Hawaii

Accreditation: LIGS University receives accreditation from the Accreditation Service for International Schools Colleges and Universities.

Retention Rate: 80%

Acceptance Rate: 100%

Definition of Marketing
Internet Marketing
Research of Environment and Situation
International Marketing Activities
Market Branding

DBA in Marketing graduates of LIGS University develop a strategic level of understanding in several essential business functions. They also identify appropriate management practices across several business settings.

They are fortified with practical communication skills, problem-solving and research skills, and a mindset of a global profession that helps them to become effective game-changers in their respective industry.

LEARN MORE ABOUT LIGS UNIVERSITY’S INTERACTIVE ONLINE DBA

Will i need a doctorate in marketing to be successful.

Not particularly. A Doctorate in Marketing is not necessary to excel in the field. Although having a Doctorate can be beneficial, many successful marketing professionals have achieved success without having a Doctorate degree.

In order to excel in the field, you will need to have a strong knowledge of marketing principles and strategies, as well as the ability to think outside the box and come up with creative solutions to marketing challenges.

What can I do with a Doctorate in Marketing?

With a Doctorate in Marketing, you can pursue various career paths, from a professor to a marketing consultant. You can become a marketing strategist, a market researcher, a digital marketer, or a brand strategist.

In addition, you can work for a business, a government agency, or a non-profit organization. You can also start your own business, helping companies develop and execute marketing plans. You may also be able to work in advertising or public relations.

What are the advanced classes specific to a Doctor of Marketing degree program?

Retail Management and Merchandising
Strategic Market Management
Integrated Marketing Communications
International Marketing
Brand Management
Professional Sales and Negotiation
Digital Marketing 8. Market Research and Analysis
Business Analytics
Advertising and Promotion Management
Business Law for Marketing
Public Relations and Corporate Reputation Management
Entrepreneurship and New Venture Creation
Consumer Behavior and Analysis
Social Media Marketing

What is the highest-paying job in Marketing for Doctorate holders?

The highest-paying job for Doctorate holders in Marketing is typically a Professor of Marketing. According to Payscale, the average salary for a Professor of Marketing is around $119,000 per year .

In addition, another highest-paying job in marketing is typically a Chief Marketing Officer (CMO). According to Payscale, the average salary for a CMO is around $182,244 per year .

2025 Best Online PhD in Marketing Programs [Doctorate Guide]

Is it beneficial to pursue a PhD in Marketing online when marketing is essentially a practical business skill?

In the wake of shifting consumer behaviors and evolving media and communication landscapes, there’s enormous change happening in some fundamental areas of marketing science and methods.

Editorial Listing ShortCode:

As a result, a number of marketing leaders are viewing online Ph.D. programs as an intriguing next step in their careers.

Online PhD in Marketing Degree Programs

Large marketing campaigns and multinational marketing initiatives can require big investments.

Effective marketing strategies can involve complex market survey methods, concepts related to consumer behavior, and tactics that rely on skillfully deploying AI and machine learning software. There are inward-facing marketing strategies too, such as sales team training, sales force investment strategies, and pricing strategies.

Online marketing doctoral degree programs can offer you the opportunity to pursue expertise in a range of topics:

Market modeling and forecasting
Consumer behavior and psychology
Services marketing methods
Multinational marketing
Advanced research methods and applications

As you start exploring online marketing PhD programs, you’ll discover that schools vary in their curriculum designs and in the areas of specialization that they offer.

Marketing PhD Careers & Salaries

Getting an online PhD in Marketing can open doors to a variety of opportunities. Experts in the field may seek roles in senior marketing management, business development, private consulting, or research and academia.

Important segments within the field of marketing include branding, market research, creative content development, pricing strategy, salesforce management, customer retention, and marketing analytics.

According to the Bureau of Labor Statistics , marketing qualifications and related skills are applicable to many well-paid careers.

Marketing efforts typically require collaboration between many specialized designers, copywriters, advertisers, and sales team members. Professionals with marketing expertise often lead and monitor larger marketing teams and initiatives.

In other cases, a marketing professional might specialize in e-commerce startups or in highly entrepreneurial settings. Information-age innovations are changing marketing tools and strategies, so this could be a strategic time to advance your education and research in this fast-changing field.

With a doctoral degree, you might also consider teaching in postsecondary institutions, working with business and marketing consulting firms, serving in marketing management or freelancing as a marketing consultant.

Marketing Doctorate Curriculum

Online PhD marketing programs vary by school. Most will give you a chance to study more advanced topics in the field, choose a distinct focus area, such as buyer behavior vs. modeling and analytics, and engage in experimentation and research.

Buyer Behavior and Psychology : You’ll explore and extend key concepts related to the study of buyer behavior, examining and modeling key findings and experimental research.
Social Psychology in the Market Place : You’ll learn how to profile consumer culture, psychology, and behaviors and how to translate this data into strategic marketing insights.
Product Development and Pricing Strategies : You’ll learn advanced methods and strategies for product pricing and positioning in relation to specific marketing objectives.
Digital Branding : You’ll learn about experimental approaches to comprehensive digital branding strategies relevant to large businesses, multinational footprints, and entrepreneurial contexts.
Market Modeling and Forecasting : You’ll learn analytic tools and practices that will allow you to provide valuable analytic modeling for data-driven marketing and decision making.
Applied Marketing Models : You’ll explore and test modeling tools in conjunction with different objects of analysis, such as buyer behavior, conversion rates, or marketing ROI.
Multinational Marketing : This course will give you tested strategies for scaling up all aspects of marketing operations for large-scale business settings.
Marketing Technology : You’ll examine current topics in marketing technology innovations and applications and related ethical topics.
Services Marketing : This course helps you apply strategies specific to both entrepreneurial and large-scale e-commerce initiatives.
Quantitative and Qualitative Research Models : You’ll study scientific marketing analysis methods in the context of key aspects of marketing psychology, marketing communications, and marketing investments.

These are just examples of courses you might take in a PhD marketing program. While courses and their content will vary by school and program, you can expect to learn from seasoned marketing management professionals and to engage in advanced topics and analytic thinking and research.

How to Choose an Online Doctorate in Marketing Program

Just as when exploring online bachelors degree in marketing or online MBA in Marketing programs, it can also be helpful to consider your own interests, professional goals, and gaps in knowledge as you look for online marketing PhD programs.

Concentration offerings . You can look for a program with study tracks and specializations in the branches of marketing that most interest you.
Flexibility . There are many online program options, so you may want to decide if you need or prefer a program with more flexible asynchronous study options.
In-person vs. online . You may want to avoid hybrid programs if you don’t want any in-person learning requirements or expect you’ll be living too far from campus.
Program preferences . Academic rigor, faculty qualifications and accomplishments, tuition costs, and the required number of credit hours can all vary significantly from school to school. You may want to look for schools offering a learning experience that meets your expectations.

As you check out different programs, you may get an even clearer picture of your different options and what kinds of curriculum designs are available to choose from.

Admissions Requirements

Some online doctorate in marketing programs require you to have a masters degree, but others don’t. Admissions requirements can vary greatly by school and program. Some common requirements include:

Bachelor’s or master’s degree
GRE or GMAT scores (if required)
Satisfactory GPA
Relevant professional experience
Letters of recommendation (if required)

Relevant work experience may be required more often for a professional doctorate than a PhD program. Admissions officers may request additional criteria as well to ensure that you’re prepared for doctoral-level coursework.

Accreditation

A school with regional accreditation has been evaluated by an outside agency and has been found to meet standards of academic quality. An accrediting organization also evaluates a school’s student services.

Accreditation can impact credit transfers as well as financial aid offers. These are just a few of the benefits of sticking with fully accredited schools and programs. The Council for Higher Education Accreditation (CHEA) has more information about accreditation as well as a database of accredited schools.

Financial Aid and Scholarships

Many professionals who qualify rely on financial aid to help them advance their education.

Need-based financial aid might be available to you in the form of federal or state aid. You may also pursue financial assistance through employer-based tuition programs and need-based or merit-based scholarships.

Student loans are part of many financial aid packages. Terms for loans and aid packages can vary, so it’s beneficial to review all offers carefully. If you’ll be applying for need-based aid, you can start by filling out the Free Application for Federal Student Aid (FAFSA) .

Marketing Professional Organizations

If you know you’re headed for a career in marketing, it’s never too soon to connect with one of the professional associations in the field:

American Marketing Association (AMA)
eMarketing Association (EMA)
Society for Marketing Professional Services (SMPS)

The benefits of your membership can include keeping up with industry trends, finding out about professional development offers, and boosting your networking opportunities.

Should I Get a PhD in Marketing?

There could be many reasons why someone pursues a PhD in Marketing. Each person’s motivations can differ greatly, but here are a few benefits of earning a marketing PhD:

A sense of personal accomplishment . If you have a passion for marketing and the profession, you may want to get a PhD to live out that passion.
Senior roles and higher pay . Getting a PhD can boost your resume, and a PhD program can help you qualify for senior roles in the field. In addition, a doctoral education often leads to higher earning potential.
Opportunities in academia . Getting a PhD, conducting original research, and writing a dissertation can all be essential first steps for building a career in academia.
Intellectual drive . If you like probing topics and following new threads of thought and research wherever they lead, a PhD program can provide an outlet for abstract inquiry and for rigorous applications of scientific method and analysis.

Pursuing a PhD can be very rewarding, but it also requires a big commitment. It can be beneficial to weigh your own pros and cons before enrolling in a doctoral program.

What Can You Do with a PhD in Marketing?

With a PhD in Marketing paired with work experience, you could be qualified to pursue senior or leadership roles in marketing.

Some marketing specialists work in senior advertising, promotions, or marketing roles. Depending on your specialization, you might also qualify to work in financial analysis roles. A professional in this position can help companies analyze marketing investments and returns or help manage a private marketing firm.

Some marketing professionals with a PhD continue actively learning and researching, applying their research interests and accomplishments in consulting roles or in academia.

How Much Does a Marketing Manager Make?

How much you make as a marketing manager can vary based on your professional skills and experience, where you live, and what kind of organization you work for.

That said, effective marketing investments and strategies can directly drive revenues and profits for many companies. This kind of success can also reward marketing directors with good pay.

According to the Bureau of Labor Statistics, advertising and marketing managers, financial managers, sales managers, and public relations managers are careers that, on average, reward workers with salaries well above $100,000. The median annual salary for marketing managers in particular is $142,170.

How Long Does a PhD in Marketing Take?

How long it takes to get an online doctorate in marketing can vary by school and program. The time you need to complete a dissertation can also impact how long your doctoral program takes.

Marketing doctoral programs generally take 3 to 5 years to complete. If no dissertation is required, it may be possible to finish in 3 years with full-time study.

What’s the Difference Between Marketing vs. Advertising?

Advertising is just one of the many components within marketing. Marketing managers may have the following responsibilities:

Oversee marketing budgets
Coordinate marketing strategy
Manage marketing team members, such as advertisers and copywriters
Study consumer behavior, market trends, and marketing economics

Advertising specialists typically do the following:

Work within a larger marketing team
Create advertising campaigns for specific products and services
Plan how to promote a specific product or service
Create advertising collateral with the input of marketing team members

Both marketers and advertisers can engage in creating concepts and branding. Marketing directors, though, tend to use research and business decision-making skills to inform broad branding and marketing strategies. They measure marketing results, and advertisers create actual ad collateral for specific products or services.

What’s the Difference Between a DBA vs. PhD in Marketing?

In marketing and other professional fields, getting a professional doctorate is a common alternative to getting a PhD. A DBA is a professional doctorate in business administration, and marketing is a common concentration option.

Here are some key differences between the two types of degrees:

A doctorate in business administration is less specialized than a degree in marketing, so you may want to look into online DBA programs that offer a marketing pathway.

What’s the Difference Between Digital Marketing vs. Social Media Marketing?

Social media marketing is a component of digital marketing. Both of these marketing strategies live in a digital world and seek to build out a company’s digital presence.

Digital marketing : Digital marketing seeks to attract and engage prospective customers through both direct advertising online and through many forms of less directive online content.
Social media marketing : This specialty field within digital marketing focuses on using social media platforms to engage prospective customers through social media posts, ads, and conversations.

While social media marketing specifically utilizes social media platforms to create ads and build brands, digital marketing utilizes a wider range of tools and resources. For example, digital marketing can encompass websites, landing pages, blog posts, and email campaigns.

Is a PhD in Marketing Worth It?

Yes, a PhD in Marketing is worth it for many professionals. Marketing is a highly competitive, essential, and dynamic branch of business strategy and marketing management. The Bureau of Labor Statistics projects 7% job growth for marketing managers over the next ten years.

A marketing PhD program can help you develop your expertise and learn new marketing concepts, such as content marketing, social media marketing, and service marketing. PhD graduates may seek senior marketing roles, work in business and marketing consulting, or even pursue jobs in academia, so this marketing degree is worth it for many people who want to work in this field.

Universities Offering Online Doctorate in Marketing Degree Programs

Methodology: The following school list is in alphabetical order. To be included, a college or university must be regionally accredited and offer degree programs online or in a hybrid format.

Alliant International University offers an online program for a Doctor of Business Administration with a concentration in Marketing.

The program can usually be completed in 3 years and includes an internship and a dissertation. Applicants must complete a faculty interview, have a master’s degree with a minimum GPA of 3.0, and submit a personal statement, resume, and 2 letters of recommendation.

Alliant International University is accredited by the WASC Senior College and University Commission.

Bellevue University offers a Doctor of Business Administration program with a number of courses focused on marketing. To graduate, students must complete 91 credit hours, with 36 credits coming from the student’s master degree. Applicants must have a Master of Business Administration or 5 years of work experience in the field.

Bellevue University is accredited by the Higher Learning Commission.

California Baptist University offers an online Doctor of Business Administration program with a number of courses focused on marketing. To graduate, students must complete 56 credit hours, including a dissertation. Applicants must have a Master of Business Administration and need to submit a resume and a personal statement when applying.

California Baptist University is accredited by the Western Association of Schools and Colleges Senior College and University Commission.

California Southern University offers a Doctor of Business Administration with a number of concentrations for students to choose from.

To graduate, students must complete 60 credits, including a 14 credit doctoral project and a comprehensive essay examination. Applicants must submit official transcripts, a government-issued ID, and a personal statement when applying.

California Southern University is accredited by the Western Association of Schools and Colleges.

City University of Seattle offers an online Doctor of Business Administration program.

Students in the program may add a 12 credit specialization of their own design by proposing a Specialized Study to the program director. To graduate, students must complete 91 credits. Applicants must have a master’s degree with a GPA of 3.0 or higher, 5 years of professional experience, and 3 references.

City University of Seattle is accredited by the Northwest Commission on Colleges and Universities.

Concordia University—Chicago offers an online Doctor of Business Administration that includes a number of marketing courses. To graduate, students must complete 60 credit hours, a dissertation, and 3 residencies. Applicants must have a master’s degree with a GPA of 3.0 or higher and 5 years of experience.

Concordia University Chicago is accredited by the Higher Learning Commission.

Drexel University offers an Executive Doctorate in Business Administration.

This part-time program allows students to learn about a number of business-related fields, including marketing. To be eligible for the program, applicants must have a graduate degree with a GPA of 3.3 and need to submit GMAT or GRE scores, an essay, and 2 letters of recommendation.

Drexel University is accredited by the Middle States Commission on Higher Education.

Felician University offers a Doctor of Business Administration program with courses on marketing theory.

The program is self-paced and completely online. Students must obtain 61 credits and finish a dissertation to graduate. To be eligible for the program, applicants must have an MBA and need to submit a resume, official transcripts, and a personal statement.

Felician University is accredited by the Middle States Commission on Higher Education.

Florida International University offers a Doctor of Business Administration program that includes courses on marketing.

Though the program is online, four 2-day residencies are required. The program usually takes 3 years to complete, with the final year dedicated to a dissertation. To be eligible for the program, applicants must have 10 years of work experience. Florida International University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

Franklin University offers a Doctor of Business Administration with a focus area in marketing.

The program requires 58 semester hours to be completed and can usually be finished in 3 years. To graduate, students must maintain a GPA of 3.0. Applicants must have 30 hours of graduate courses in a business field with a GPA of 3.0 or higher. Franklin University is accredited by the Higher Learning Commission.

George Fox University offers a Doctor of Business Administration with the option to add a concentration in marketing.

Students must complete 56 credit hours to graduate. The courses are offered online as cohorts, but two 4-day residencies on campus are required. Applicants must have a bachelor’s and master’s degree with a minimum GPA of 3.0. George Fox University is accredited by the Northwest Commission on Colleges and Universities.

Grand Canyon University offers an online Doctor of Business Administration in Marketing. Students must complete 60 credit hours, including a dissertation, to graduate. Applicants must have a GPA of 3.0 or higher and need to submit an online application with official transcripts to be eligible for the program. Grand Canyon University is accredited by the Higher Learning Commission.

Johnson and Wales University offers a Doctor of Business Administration that includes a number of marketing courses.

The program can typically be completed in 3 years and classes are 8 weeks long. To graduate, students must obtain 54 credits, including a dissertation. Applicants must submit official transcripts and have 2 references willing to fill out an online survey.

JWU is accredited by the New England Commission of Higher Education.

Liberty University offers an online Doctor of Business Administration in Marketing. The program usually takes 3 years to complete. Courses can be taken online and are 8 weeks long. To graduate, students must complete 60 credit hours. Applicants must have a master’s degree in a business-related field with a GPA of 3.0 or higher.

Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

LIGS University offers a PhD in Marketing. The program can usually be completed online in 3 years. Students must finish 10 courses, including 2 electives and 2 specialization courses of their choice. To be eligible for the program, applicants must have a master’s degree and need to submit a CV, an official transcript, and government-issued ID.

LIGS University is accredited by Accreditation Service for International Schools, Colleges and Universities.

National University offers a PhD in Business Administration with a specialization in Strategic Marketing. To graduate, students must complete 20 courses, which can be taken online. The program offers weekly start dates, allowing students to apply at any time. To be eligible for the program, applicants must have a master’s degree.

National University is accredited by the WASC Senior College and University Commission.

Temple University offers a Doctor of Business Administration program with the option to take courses in marketing. To graduate, students must complete 54 credit hours, including a dissertation in the final year. Applicants must submit a letter of recommendation and 2 essays and take part in an interview.

Temple University is accredited by the Middle States Commission on Higher Education.

Thomas Edison State University offers a Doctor of Business Administration program with courses in Marketing.

Students may complete 13 courses that are 8 weeks long over the course of 32 months. Applicants must have a master’s degree with a GPA of 3.0. If an applicant’s GPA is less than 3.0, applicants may submit a resume and a personal statement to improve their application.

Thomas Edison State University is accredited by the Middle States Commission on Higher Education.

Trident University International offers a PhD in Business Administration with a concentration in Marketing. To graduate, students must complete 10 classes and a dissertation. A comprehensive exam is held at the end of each course. To be eligible for the program, applicants must have a master’s degree with a GPA of 3.0 or higher.

Trident University International is accredited by the Higher Learning Commission.

The University of Dallas offers a Doctor of Business Administration online program. Among the courses required to graduate is one dedicated to marketing and marketing research.

To graduate, students must complete a dissertation and 33 other credits. Those interested in the program must fill out an online application with 2 letters of recommendation and a resume before attending an admission interview.

The University of Dallas is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

The University of Missouri—St. Louis offers a Doctor of Business Administration. To graduate, students must complete 60 credit hours, including courses in marketing and a final dissertation. Those interested in the program must submit an application with a resume, 2 references, official transcripts, and 2 essays.

The University of Missouri-St. Louis is accredited by the Higher Learning Commission.

The University of South Florida offers an online program for a PhD in Business Administration with the option to add a Marketing Concentration. The program requires 72 credit hours and usually takes 3 years to complete. Applicants must submit a resume, a transcript, and a statement of purpose.

The University of South Florida is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

Walden University offers a Doctor of Business Administration in Marketing. Students have 8 years to complete the minimum requirement of 37 credit hours.

While the courses are online, two face-to-face academic residencies are required as well. Applicants must complete an online application that includes employment history, academic history, and official transcripts.

Walden is accredited by The Higher Learning Commission.

Westcliff University offers a Doctor of Business Administrations program with a number of courses in marketing.

Students must complete 50 credit hours to graduate, including a final dissertation project. Applicants must submit an application with official transcripts from all previously attended post-secondary schools, a personal statement, and government-issued ID.

Westcliff University is accredited by the WASC Senior College and University Commission.

Wilmington University offers a Doctor of Business Administration program with an advanced marketing seminar.

To graduate, students must complete 54 semester hours and a dissertation or research project. Courses are 7 weeks long and can be taken completely online. Applicants must submit an application with official transcripts, a resume, and 3 letters of recommendation.

Wilmington University is accredited by the Middle States Commission on Higher Education.

Earning Your PhD in Marketing Online

Today’s marketing experts can make valuable contributions to a company’s success. With so many new and evolving marketing management strategies and communication channels, advanced studies in marketing may offer you increased career value.

If you like business dynamics and have a penchant for rigorous, systematic study and research-design methods, you might be well suited for this intriguing online graduate degree pathway.

If you’re ready to advance your education and expertise in this lucrative field, you can start by exploring online PhD marketing programs from accredited universities.

Top 10 Best Online Communications PhD Degree Programs (Doctorates)

We rank the best online PhD degree programs in communications.

Key Takeaways

A number of graduate schools offer an online PhD in communications.
A communications PhD program is a good fit for students with an interest in linguistics, media studies, organizational communication, post-secondary education, and more.
The best online communication doctorates are regionally and programmatically accredited and prepare students for success in the job market.

Best Online Communications PhD Degree Programs in 2025

University of Colorado Boulder +2
University of Alabama –1
American University –1
Texas Tech University +1
Colorado State University +1
Clemson University –2

University of North Dakota

Liberty university, regent university, walden university, featured programs, the best online communications doctorates (phds).

The online PhDs and doctorates in communication identified here are ranked based on influence, with weighting for graduation rate and full-time online enrollment.

Last Year’s Ranking:

University of alabama, american university, university of colorado boulder, clemson university, texas tech university, colorado state university.

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Tuition + fees

Student body

Median SAT/ACT

Career Outlook for Communications degree at University of Colorado Boulder

University of Colorado Boulder’s faculty and alumni have been influential in:

Earth Sciences
Computer Science
Mathematics
Anthropology
Engineering

Most Influential Alumni

George Gaylord Simpson
Sidney Altman
Scott Carpenter
Jeffrey Beall
Jack Williamson
Steven M. Wise
Marc Bekoff
Kenneth R. Miller
Terrence Deacon
Theodore Maiman
Eugene Myers

What do we love about the University of Colorado Boulder?

The University of Colorado Boulder was founded in 1876 and was, in fact, established five months before Colorado achieved statehood. This makes it the flagship university in the state’s public university system.

The University of Colorado Boulder, located in the mid-sized city of Boulder, is home to a decidedly large student population. Roughly 38,000 students are currently in pursuit of their undergraduate and postgraduate degrees at Boulder.

Among its noteworthy graduate degree programs, the University of Colorado Boulder offers a PhD in Communication to students who have earned a master’s degree in a related subject.

Are pursuing advanced degrees. Boulder ranks among R1: Doctoral Universities, so noted for their very high level of research activity.

Are looking for an intimate college experience. Though the Boulder campus is routinely ranked among the most beautiful colleges in the nation, it is also the largest school in the state of Colorado.

Journalists interviewing a man in a suit

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Career Outlook for Communications degree at University of Alabama

University of Alabama’s faculty and alumni have been influential in:

Social Work
Political Science
Edward O. Wilson
Timothy Leary
George Armitage Miller
Bernie Madoff
Nathan Jacobson
John Ridley Stroop
George W. Snedecor
Mohammad Ataul Karim

What do we love about University of Alabama?

University of Alabama was founded in the city of Tuscaloosa, Alabama in 1820. Emerging in the immediate aftermath of Alabama’s statehood, Bama is the oldest institution of higher learning in Alabama.

And today, a student body of more than 38,000 undergraduates and postgraduates makes this public research university the largest school in the state of Alabama.

University of Alabama’s Communication and Information Sciences doctoral degree program is noted for its multidisciplinary approach to the study of communication and information sciences.

Enjoy a strong athletics program. The University of Alabama Crimson Tide enjoy a heated cross-state rivalry with the Tigers of Auburn University.

Prefer a more intimate learning environment. University of Alabama is noted for the size of its student body, the scope of its academic offerings, and the expansiveness of its campus facilities.

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Career Outlook for Communications degree at American University

What do we love about american university.

American University is a private research university located in Washington D.C. American University was actually formed by an act of Congress in 1893.

Today, American University is home to more than 8000 undergraduates and more than 6000 graduate students.

Its doctoral-level communications program demonstrates the close connection between American University and the city it calls home. The AU School of Communication’s Doctor of Philosophy in Communication gives PhD candidates a chance to conduct independent research at the intersection of media, technology, and democracy. /p>

Have an interest in public service, political affairs, and government work. Its location in the nation’s capital makes American University a feeder school for many government opportunities.

Are seeking a more affordable degree program. American University provides generous student amenities but these expenses are reflected in the cost of attendance.

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Career Outlook for Communications degree at Texas Tech University

What do we love about texas tech university.

Texas Tech University began life as the Texas Technical College with its founding 1923. Based in Lubbock, Texas Tech is considered the primary institution among the five schools making up the Texas Tech University System.

Taking its present name in 1969, Texas Tech University would become the sixth-largest institution in the state of Texas. Today, there are more than 40,000 students earning degrees at both the undergraduate and postgraduate levels at the public research university.

Texas Tech is particularly noteworthy as a destination for prospective PhDs. Texas Tech is classified among R1: Doctoral Universities, so noted for their very high research activity. This includes opportunities for doctoral level students interested in Texas Tech’s PhD in Media and Communication .

Like a college with strong school spirit. Students repeatedly note that the school spirit is a major feature of campus life, which can make Texas Tech feel like one big community.

Are looking for a small campus. Like a lot of other things in Texas, Texas Tech is a sprawling campus. Students note that the sheer distance of walking between classes can sometimes be exhausting.

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Career Outlook for Communications degree at Colorado State University

Colorado State University’s faculty and alumni have been influential in:

Jean Bethke Elshtain
Steve Hanke
Yusef Komunyakaa
Elaine Ingham
Mark Mattson
Rebecca Skloot
Ibrahim Abdulaziz Al-Assaf
William Tietz
James van Hoften
Jenna Ellis
Martin J. Fettman
Anwar al-Awlaki

What do we love about Colorado State University?

Colorado State University was formed in 1870 as the flagship institution in what would become the Colorado state school system. The Fort Collins-based public research university is noted today for including the biomedical sciences, engineering, environmental science, and more.

Colorado State University was formed as a small agricultural school in the years leading up to Colorado’s 1876 statehood. Today, Colorado State serves more than 34,000 students.

Colorado State University is noted for its top-ranked graduate courses and degree programs, such as its PhD in Communication .

Are pursuing careers in healthcare. Colorado State ranks high for spending on its various medical sciences programs.

Are seeking a small campus experience.

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Career Outlook for Communications degree at Clemson University

Clemson University’s faculty and alumni have been influential in:

James Dickey
Strom Thurmond
John Edwards
Jo Jorgensen
Anthony Bradley
James F. Byrnes
Warren E. Dixon
Dolph Lundgren
Thomas Naylor
Horace Grant
Dwight Clark
Deshaun Watson

What do we love about Clemson University?

Clemson University was founded in 1889 and began life as the Clemson Agricultural College. Today, the public land-grant university occupies 1400 acres alongside Lake Hartwell in Clemson, South Carolina.

With more than 25,000 students pursuing degrees at both the undergraduate and postgraduate levels, Clemson University ranks as the second largest university in the state of South Carolina.

Clemson is included in the list of R1: Doctoral Universities, those noted for their high level of research activity. Clemson offers an array of unique advanced degree programs, such as its doctoral program in Rhetorics, Communication, and Information Design , which emphasizes “an overall balance of ecologies in rhetorics and communication with emphasis on rhetorics and digital information design.”

Enjoy college athletics. Clemson’s Tigers enjoy an enormous cultural presence both on campus and in the surrounding region.

Are looking for a college in a lively area. Clemson is located in the foothills of the picturesque Blue Ridge Mountains, but this also means that the university is a two hour drive from the nearest city.

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Career Outlook for Communications degree at University of North Dakota

University of North Dakota’s faculty and alumni have been influential in:

Communications
Phil Jackson
Maxwell Anderson
Vilhjalmur Stefansson
Chuck Klosterman
Thomas McGrath
George A. Lundberg
Jonathan Toews
Michael Rustad

What do we love about the University of North Dakota?

The University of North Dakota’s history actually predates North Dakota statehood by a full six years. Formed in 1883 by the Dakota Territorial Assembly, this Grand Forks-based university began as a liberal arts institution before expanding to include scientific research.

Today, the University of North Dakota is classified among R2: Doctoral Universities, noted for their high level of research activity. UND is currently home to more than 13,000 students pursuing degrees at the undergraduate and postgraduate levels.

The University of North Dakota is noted for its excellent array of doctoral level research programs such as its Communication PhD .

Are seeking options for getting involved. Current students praise the wide range of clubs and activities offered to UND students.

Don’t have a high tolerance for cold weather. Temperatures on campus dip well below freezing throughout the winter months.

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Career Outlook for Communications degree at Liberty University

What do we love about liberty university.

Liberty University is one of the largest Christian universities in the world as well as one of the largest private non-profit universities in the U.S. Much of this size is based on its online enrollment.

Liberty University enrolls roughly 15,000 residential students across its 17 colleges, and an additional 80,000 through its extensive online course and degree offerings.

Liberty University is noted for the sheer volume of advanced degrees and online degrees earned by its student body. With more than 47,000 students pursuing advanced degrees, Liberty offers an extremely wide range of online doctoral programs, including its PhD in Communication Online program.

Wish to attend the world’s largest seminary—Liberty University’s Rawlings School of Divinity.

Students who do not identify with Evangelical Christianity.

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Career Outlook for Communications degree at Regent University

What do we love about regent university.

Regent University is a private Christian University that provides an array of both undergraduate and graduate degree programs. Founded in 1977 by Southern Baptist Minister Pat Robertson, Regent University offers a wide range of both online and on-campus degree programs.

Regent University serves more than 10,000 students today, with many pursuing online degrees at the master’s and doctoral degree levels.

Regent University is also noteworthy for its extremely diverse range of online doctoral degree programs, including an Online PhD in Communication .

Are pursuing advanced degrees online. More than 60% of Regent’s students are in post-graduate programs.

Prefer a secular educational experience.

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Career Outlook for Communications degree at Walden University

What do we love about walden university.

Walden University is a private online school with headquarters in Minneapolis, Minnesota. Walden operates on a for-profit business model.

Walden University was established in 1970 with the goal of helping working adults–specifically those in education–earn their doctoral degree. Today, Walden serves nearly 50,000 students in countless areas of study.

Walden University offers several online doctoral programs through its Departement of Business Administration and Communication including its PhD in Management, which is available as both a full program and a completion program.

Are studying nursing, public health, and healthcare administration. Walden is one of the nation’s top degree providers in these fields.

Plan to earn PhDs in psychology. Walden’s PhDs do not have accreditation from the American Psychological Association (APA).

Online doctoral degree programs are growing in availability and credibility. However, only a select number of universities offer a full selection of PhD in communication programs online.

In most fields, an online PhD is considered a terminal degree, which means it is the highest degree that you can earn in your field. This means that online doctoral programs for PhD students in communication can lead to opportunities for leadership, public consultation, research, and post-secondary education in your field.

Online PhD in communication candidates are typically already working at a high level in their field. This means that students seeking their doctorate must balance existing work and personal responsibilities with a challenging course of education. For many graduate students, online courses and fully online programs provide a way to achieve this balance.

For a look at how these online doctoral programs stack up against traditional on campus programs, check out our look at the The Best Research Universities for Communications Degrees .

Or see the complete University Rankings Guide .

Otherwise, read on and learn more about how you can earn an online PhD in communication through a top-ranked online doctorate program.

About Accredited Online PhD in Communication Degree Programs

Online doctoral students have plenty of options, but quality and credibility are important when it comes to finding an online PhD. The best online doctorate programs will have proper accreditation:

Institutional Accreditation : Accreditation is vital for online doctoral programs. It signifies that the online PhD programs offered by the graduate school are in compliance with the standards of a Department of Education-approved accrediting body.

A school must also be accredited in order to offer federal financial aid to its online doctorate candidates. When looking for an online doctoral program, seek out options with accreditation from a colleges and schools commission in your region. This stamp of approval is critical for ensuring the quality and credibility of your online program.

Programmatic Accreditation : In addition to institutional accreditation, look for online doctorate degree programs with programmatic accreditation. Specialized programmatic accreditation can be an indication that certain online PhD programs are respected in your field. The Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) is the key specialized accrediting agency in communications.
Carnegie Classification : The Carnegie Classification of Institutions of Higher Education, or as it is more commonly known, the Carnegie Classification, is a framework for categorizing all accredited, degree-granting institutions in the United States. Originally formulated in 1970 by The Carnegie Foundation for the Advancement of Teaching, and administered through the University of Indiana’s Center for Postsecondary Research since 2014, the Carnegie Classification is “the leading framework for recognizing and describing institutional diversity in U.S. higher education.”

Under this classification, top research universities for doctoral degrees and PhD candidates are identified as either R2: Doctoral Universities for “high research activity” or R1: Doctoral Universities for “very high research activity.” Look for these classifications when considering options for your online Phd programs.

Key Point: The best online doctoral programs will have both institutional and programmatic accreditation.

Admission Requirements

Schools that offer online doctorate programs have different admission requirements. However, most online doctoral in communication programs will carry the same basic threshold for admission:

A completed online application
Official undergraduate college transcripts
A cumulative GPA of at least 3.0
GRE scores, MAT scores, or GMAT scores
Letters of recommendation
Personal interviews
Personal statement or essay
Plan of study

Key Point: In some cases, you’ll be eligible to enter a doctoral degree online after earning a bachelor’s degree. However, manyu specialized online PhD programs may require you to have earned a master’s degree as well.

Curriculum and Courses

As with other advanced degree and graduate programs, research is the central component of your online communications doctoral program. This is true for fully online doctorate degrees as well as hybrid degrees combining online education with traditional on-campus courses.

Regardless of whether you complete a traditional, hybrid or online doctoral program, the typical time to completion is three to five years.

The typical components of your online PhD program may include:

Foundational Courses

Your online PhD program will typically begin with a number of core courses in areas like technical communication, mass communication, strategic communication, and more. You will likely also take foundational courses in your area of concentration.

PhD program concentrations may include media and communication studies, health communication, political communication, and more. Foundational courses will also provide critical research skills including how to apply both quantitative research methods and qualitative research methods. You may be able to complete many of your communications program requirements through online classes.

Examinations for PhD Candidacy

Many online doctoral students are required to complete certain examinations to enter into online PhD candidacy. This will typically occur after you’ve completed one to two years of foundational courses.

Dissertation

The central component of most online PhD in communications programs will be the completion of a dissertation. After gaining status as an online PhD candidate, you will typically work closely with a professorial advisor or mentor to develop an original research question.

This research question will form the basis of your dissertation—an ongoing project designed to address this research question through applied research. While you will work closely with your advisor or mentor, much of your dissertation will be rooted in independent research. This is especially true for students pursuing an online PhD.

Oral Defense

Upon completion of the written portion of your dissertation—which will typically present the findings from your original research project—you will be expected to defend your findings. This “oral defense” will typically be conducted by a commission of professors and experts in your field. PhD candidates in some online degree programs may be able to conduct this defense via teleconferencing.

Teaching Requirements

Some online PhD programs will also include a teaching component, which will require you to work as an adjunct professor or teacher’s assistant in an undergraduate or graduate school. It may be possible for students in the online doctoral degree program to also serve teaching requirements by instructing online students.

Key Point: The online communications PhD is a research-focused degree. Your dissertation will be a central part of your online doctoral degree program.

Careers for Students Who Complete Online Communications Doctoral Degree Programs

Accredited online doctoral programs are generally terminal degree programs. This means that students who complete credible online doctoral programs in their field are generally eligible for top positions and opportunities in their field. This may indicate high paying opportunities for public policy research, post-secondary education, and editorship.

For instance, according to the Bureau of Labor Statistics the top 10% of earners in the field of Editing earned nearly $130,000 in 2021.

These higher earnings are reflective of the rarified professional opportunities that await those with a PhD in communications. Working professionals who earn an accredited online doctorate may be eligible to work in the following areas.

Marketing and Consumer Research
Publishing and Editing
Public Relations
Post-Secondary Education
Public Policy Consultation
Political Campaign Management

Key Points: According to the Bureau of Labor Statistics, students with a doctorate n communications will earn more than graduates with a bachelor’s or master’s degree.

What’s the difference between online doctoral programs and online PhD programs?

Technically, a PhD is a type of doctorate degree. This means that all online PhD candidates are doctoral students. By contrast, not all doctoral students are PhD candidates.

The primary distinction is that doctoral students are primarily focused on putting existing theories into practice. Depending on your chosen field, your online doctoral degree may require participation in an educational leadership program, engagement in clinical practice, work as a resident in a nursing program, and much more.

By contrast, online PhD students are focused on creating new knowledge in their area of study. This usually means that online PhD candidates are focused on introducing new theories, creating research projects around these theories, and presenting new findings that demonstrate a mastery of existing knowledge and the insight to introduce new ideas into the field.

Today, more working professionals than ever before are pursuing both online doctoral degrees and online Phd programs.

Other Options for Aspiring Communication PhDs

Students considering an online doctoral in communications should also check out the best on-campus options to compare features like cost, curriculum, acceptance rate, and more.

New York University

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Career Outlook for Communications degree at New York University

New York University’s faculty and alumni have been influential in:

Erich Fromm
Robert Mueller
Martha Nussbaum
John Archibald Wheeler
Glenn Greenwald
Howard Zinn
Eric Kandel
Lewis Mumford
Alvin Toffler
Louis Nirenberg

University of Michigan

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Career Outlook for Communications degree at University of Michigan

University of Michigan’s faculty and alumni have been influential in:

Claude Shannon
Arthur Miller
Alvin Plantinga
George Dantzig
Edgar F. Codd
Hans-Hermann Hoppe
Stephen Smale
Urie Bronfenbrenner
John Henry Holland
Amos Tversky
Marshall Sahlins

Boston University

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Career Outlook for Communications degree at Boston University

Boston University’s faculty and alumni have been influential in:

Religious Studies
Martin Luther King Jr.
Sheldon Glashow
Neal Stephenson
Norman Vincent Peale
Tipper Gore
Albert-László Barabási
Kim Stanley Robinson
Bernard Berenson
Daniel C. Tsui
Bill Simmons

University of Texas at Austin

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Career Outlook for Communications degree at University of Texas at Austin

University of Texas at Austin’s faculty and alumni have been influential in:

Walter Cronkite
Bill Moyers
Edsger W. Dijkstra
Robert Rauschenberg
Bruce Sterling
C. Wright Mills
Neil deGrasse Tyson
Steven Best
J. M. Coetzee
Robert Taylor
Abhay Ashtekar

University of Southern California

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Career Outlook for Communications degree at University of Southern California

University of Southern California’s faculty and alumni have been influential in:

Criminal Justice
Frank Gehry
Neil Armstrong
Jack L. Warner
John Mearsheimer
Boris Podolsky
Michael D. Griffin
Maulana Karenga
O. J. Simpson
Robert Ballard

Learn more with a look at our List of Online Programs .

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Top 25 Online PhD Marketing - College Values Online
U.S. News ranks Liberty among the top national universities. In fact, Liberty ranks #293-#381 in best national universities. Also, the online graduate business programs, including the DBA in marketing, ranks #98 out of more than 1,200 surveyed programs. Graduate Tuition/Fees: $7,847.
PhD Programs in Marketing - American Marketing Association
University of Wyoming. Vanderbilt University. Virginia Polytechnic Institute and State University. Washington State University. Washington University in St. Louis. West Virginia University. Yale University. Wayne State University . PhD Programs in Marketing - American Marketing Association.
10 Best Online PhD in Marketing Degrees [2024 Guide]
1. California Baptist University. Founded in 1950, California Baptist University is a private university located in Riverside, California. Cal Baptist offers bachelor’s, master’s, and doctoral degrees in liberal arts and sciences across dozens of disciplines. The school is the alma mater of evangelist Rick Warren.
Top Online PhDs in Communications - Online College Plan
Regent University offers an online PhD in COmmunications that requires just one visit to campus. This one visit is a week-long summer residency on campus in Virginia Beach, Virginia. The entire program consists of a minimum of 56 credit hours, but some students may complete as many as 64.
The 7 Best Online Schools for Doctorate in Marketing
TRIDENT UNIVERSITY. WALDEN UNIVERSITY. KEISER UNIVERSITY. ARGOSY UNIVERSITY. GRAND CANYON UNIVERSITY. LIGS UNIVERSITY. Methodology: Our profiled list of the 10 Best Online Schools for Doctorate in Marketing Degree Programs presents the institutions that excel in terms of program features and core components.
Best Online PhD in Communications Programs - OnlinePhD.org
Step 1: Research and Prepare. Step 2: Online Application. Step 3: Prove Language Proficiency (Optional) Step 4: Application Review and Interview. Step 5: Admission Decision and Selection. Step 6: Enrollment and Preparations. Top Online PhD in Communications Programs. American University. Liberty University.
2025 Best Online PhD in Marketing Programs [Doctorate Guide]
University of South Florida. The University of South Florida offers an online program for a PhD in Business Administration with the option to add a Marketing Concentration. The program requires 72 credit hours and usually takes 3 years to complete. Applicants must submit a resume, a transcript, and a statement of purpose.
Top 10 Best Online Communications PhD Degree Programs ...
Regent University is also noteworthy for its extremely diverse range of online doctoral degree programs, including an Online PhD in Communication. Regent University is great for students who: Are pursuing advanced degrees online. More than 60% of Regent’s students are in post-graduate programs.

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In this section: APRD

Top 25 PhD in Marketing Online Programs 2024

Featured Programs

#1 – Trident University International

#2 – California Miramar University

#3 – Westcliff University

#4 – Kennesaw State University

#5 – Liberty University

#6 – Saint Leo University

#7 – University of Maryland

#8 – Wilmington University

#9 – Concordia University

#10 – Grand Canyon University

#11 – Bellevue University

#12 – Florida International University

#13 – University of Missouri

#14 – Thomas Edison State University

#15 – Baker College

#16 – Johnson & Wales University

#17 – California Baptist University

#18 – George Fox University

#19 – Temple University

#20 – Northcentral University

#21 – Alliant International University

#22 – Keiser University

#23 – California Southern University

#24 – University of Dallas

#25 – Drexel University

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10 Best Online PhD in Marketing Degree Programs [2025 Guide]

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Universities Offering Marketing Online PhD Degree Programs

1. California Baptist University

2. Felician University

3. George Fox University

4. Grand Canyon University

5. Keiser University

6. Liberty University

7. National University

8. Trident University

9. Washington State University

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