• Experimental Vs Non-Experimental Research: 15 Key Differences

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There is a general misconception around research that once the research is non-experimental, then it is non-scientific, making it more important to understand what experimental and experimental research entails. Experimental research is the most common type of research, which a lot of people refer to as scientific research. 

Non experimental research, on the other hand, is easily used to classify research that is not experimental. It clearly differs from experimental research, and as such has different use cases. 

In this article, we will be explaining these differences in detail so as to ensure proper identification during the research process.

What is Experimental Research?  

Experimental research is the type of research that uses a scientific approach towards manipulating one or more control variables of the research subject(s) and measuring the effect of this manipulation on the subject. It is known for the fact that it allows the manipulation of control variables. 

This research method is widely used in various physical and social science fields, even though it may be quite difficult to execute. Within the information field, they are much more common in information systems research than in library and information management research.

Experimental research is usually undertaken when the goal of the research is to trace cause-and-effect relationships between defined variables. However, the type of experimental research chosen has a significant influence on the results of the experiment.

Therefore bringing us to the different types of experimental research. There are 3 main types of experimental research, namely; pre-experimental, quasi-experimental, and true experimental research.

Pre-experimental Research

Pre-experimental research is the simplest form of research, and is carried out by observing a group or groups of dependent variables after the treatment of an independent variable which is presumed to cause change on the group(s). It is further divided into three types.

  • One-shot case study research 
  • One-group pretest-posttest research 
  • Static-group comparison

Quasi-experimental Research

The Quasi type of experimental research is similar to true experimental research, but uses carefully selected rather than randomized subjects. The following are examples of quasi-experimental research:

  • Time series 
  • No equivalent control group design
  • Counterbalanced design.

True Experimental Research

True experimental research is the most accurate type,  and may simply be called experimental research. It manipulates a control group towards a group of randomly selected subjects and records the effect of this manipulation.

True experimental research can be further classified into the following groups:

  • The posttest-only control group 
  • The pretest-posttest control group 
  • Solomon four-group 

Pros of True Experimental Research

  • Researchers can have control over variables.
  • It can be combined with other research methods.
  • The research process is usually well structured.
  • It provides specific conclusions.
  • The results of experimental research can be easily duplicated.

Cons of True Experimental Research

  • It is highly prone to human error.
  • Exerting control over extraneous variables may lead to the personal bias of the researcher.
  • It is time-consuming.
  • It is expensive. 
  • Manipulating control variables may have ethical implications.
  • It produces artificial results.

What is Non-Experimental Research?  

Non-experimental research is the type of research that does not involve the manipulation of control or independent variable. In non-experimental research, researchers measure variables as they naturally occur without any further manipulation.

This type of research is used when the researcher has no specific research question about a causal relationship between 2 different variables, and manipulation of the independent variable is impossible. They are also used when:

  • subjects cannot be randomly assigned to conditions.
  • the research subject is about a causal relationship but the independent variable cannot be manipulated.
  • the research is broad and exploratory
  • the research pertains to a non-causal relationship between variables.
  • limited information can be accessed about the research subject.

There are 3 main types of non-experimental research , namely; cross-sectional research, correlation research, and observational research.

Cross-sectional Research

Cross-sectional research involves the comparison of two or more pre-existing groups of people under the same criteria. This approach is classified as non-experimental because the groups are not randomly selected and the independent variable is not manipulated.

For example, an academic institution may want to reward its first-class students with a scholarship for their academic excellence. Therefore, each faculty places students in the eligible and ineligible group according to their class of degree.

In this case, the student’s class of degree cannot be manipulated to qualify him or her for a scholarship because it is an unethical thing to do. Therefore, the placement is cross-sectional.

Correlational Research

Correlational type of research compares the statistical relationship between two variables .Correlational research is classified as non-experimental because it does not manipulate the independent variables.

For example, a researcher may wish to investigate the relationship between the class of family students come from and their grades in school. A questionnaire may be given to students to know the average income of their family, then compare it with CGPAs. 

The researcher will discover whether these two factors are positively correlated, negatively corrected, or have zero correlation at the end of the research.

Observational Research

Observational research focuses on observing the behavior of a research subject in a natural or laboratory setting. It is classified as non-experimental because it does not involve the manipulation of independent variables.

A good example of observational research is an investigation of the crowd effect or psychology in a particular group of people. Imagine a situation where there are 2 ATMs at a place, and only one of the ATMs is filled with a queue, while the other is abandoned.

The crowd effect infers that the majority of newcomers will also abandon the other ATM.

You will notice that each of these non-experimental research is descriptive in nature. It then suffices to say that descriptive research is an example of non-experimental research.

Pros of Observational Research

  • The research process is very close to a real-life situation.
  • It does not allow for the manipulation of variables due to ethical reasons.
  • Human characteristics are not subject to experimental manipulation.

Cons of Observational Research

  • The groups may be dissimilar and nonhomogeneous because they are not randomly selected, affecting the authenticity and generalizability of the study results.
  • The results obtained cannot be absolutely clear and error-free.

What Are The Differences Between Experimental and Non-Experimental Research?    

  • Definitions

Experimental research is the type of research that uses a scientific approach towards manipulating one or more control variables and measuring their defect on the dependent variables, while non-experimental research is the type of research that does not involve the manipulation of control variables.

The main distinction in these 2 types of research is their attitude towards the manipulation of control variables. Experimental allows for the manipulation of control variables while non-experimental research doesn’t.

 Examples of experimental research are laboratory experiments that involve mixing different chemical elements together to see the effect of one element on the other while non-experimental research examples are investigations into the characteristics of different chemical elements.

Consider a researcher carrying out a laboratory test to determine the effect of adding Nitrogen gas to Hydrogen gas. It may be discovered that using the Haber process, one can create Nitrogen gas.

Non-experimental research may further be carried out on Ammonia, to determine its characteristics, behaviour, and nature.

There are 3 types of experimental research, namely; experimental research, quasi-experimental research, and true experimental research. Although also 3 in number, non-experimental research can be classified into cross-sectional research, correlational research, and observational research.

The different types of experimental research are further divided into different parts, while non-experimental research types are not further divided. Clearly, these divisions are not the same in experimental and non-experimental research.

  • Characteristics

Experimental research is usually quantitative, controlled, and multivariable. Non-experimental research can be both quantitative and qualitative , has an uncontrolled variable, and also a cross-sectional research problem.

The characteristics of experimental research are the direct opposite of that of non-experimental research. The most distinct characteristic element is the ability to control or manipulate independent variables in experimental research and not in non-experimental research. 

In experimental research, a level of control is usually exerted on extraneous variables, therefore tampering with the natural research setting. Experimental research settings are usually more natural with no tampering with the extraneous variables.

  • Data Collection/Tools

  The data used during experimental research is collected through observational study, simulations, and surveys while non-experimental data is collected through observations, surveys, and case studies. The main distinction between these data collection tools is case studies and simulations.

Even at that, similar tools are used differently. For example, an observational study may be used during a laboratory experiment that tests how the effect of a control variable manifests over a period of time in experimental research. 

However, when used in non-experimental research, data is collected based on the researcher’s discretion and not through a clear scientific reaction. In this case, we see a difference in the level of objectivity. 

The goal of experimental research is to measure the causes and effects of variables present in research, while non-experimental research provides very little to no information about causal agents.

Experimental research answers the question of why something is happening. This is quite different in non-experimental research, as they are more descriptive in nature with the end goal being to describe what .

 Experimental research is mostly used to make scientific innovations and find major solutions to problems while non-experimental research is used to define subject characteristics, measure data trends, compare situations and validate existing conditions.

For example, if experimental research results in an innovative discovery or solution, non-experimental research will be conducted to validate this discovery. This research is done for a period of time in order to properly study the subject of research.

Experimental research process is usually well structured and as such produces results with very little to no errors, while non-experimental research helps to create real-life related experiments. There are a lot more advantages of experimental and non-experimental research , with the absence of each of these advantages in the other leaving it at a disadvantage.

For example, the lack of a random selection process in non-experimental research leads to the inability to arrive at a generalizable result. Similarly, the ability to manipulate control variables in experimental research may lead to the personal bias of the researcher.

  • Disadvantage

 Experimental research is highly prone to human error while the major disadvantage of non-experimental research is that the results obtained cannot be absolutely clear and error-free. In the long run, the error obtained due to human error may affect the results of the experimental research.

Some other disadvantages of experimental research include the following; extraneous variables cannot always be controlled, human responses can be difficult to measure, and participants may also cause bias.

  In experimental research, researchers can control and manipulate control variables, while in non-experimental research, researchers cannot manipulate these variables. This cannot be done due to ethical reasons. 

For example, when promoting employees due to how well they did in their annual performance review, it will be unethical to manipulate the results of the performance review (independent variable). That way, we can get impartial results of those who deserve a promotion and those who don’t.

Experimental researchers may also decide to eliminate extraneous variables so as to have enough control over the research process. Once again, this is something that cannot be done in non-experimental research because it relates more to real-life situations.

Experimental research is carried out in an unnatural setting because most of the factors that influence the setting are controlled while the non-experimental research setting remains natural and uncontrolled. One of the things usually tampered with during research is extraneous variables.

In a bid to get a perfect and well-structured research process and results, researchers sometimes eliminate extraneous variables. Although sometimes seen as insignificant, the elimination of these variables may affect the research results.

Consider the optimization problem whose aim is to minimize the cost of production of a car, with the constraints being the number of workers and the number of hours they spend working per day. 

In this problem, extraneous variables like machine failure rates or accidents are eliminated. In the long run, these things may occur and may invalidate the result.

  • Cause-Effect Relationship

The relationship between cause and effect is established in experimental research while it cannot be established in non-experimental research. Rather than establish a cause-effect relationship, non-experimental research focuses on providing descriptive results.

Although it acknowledges the causal variable and its effect on the dependent variables, it does not measure how or the extent to which these dependent variables change. It, however, observes these changes, compares the changes in 2 variables, and describes them.

Experimental research does not compare variables while non-experimental research does. It compares 2 variables and describes the relationship between them.

The relationship between these variables can be positively correlated, negatively correlated or not correlated at all. For example, consider a case whereby the subject of research is a drum, and the control or independent variable is the drumstick.

Experimental research will measure the effect of hitting the drumstick on the drum, where the result of this research will be sound. That is, when you hit a drumstick on a drum, it makes a sound.

Non-experimental research, on the other hand, will investigate the correlation between how hard the drum is hit and the loudness of the sound that comes out. That is, if the sound will be higher with a harder bang, lower with a harder bang, or will remain the same no matter how hard we hit the drum.

  • Quantitativeness

Experimental research is a quantitative research method while non-experimental research can be both quantitative and qualitative depending on the time and the situation where it is been used. An example of a non-experimental quantitative research method is correlational research .

Researchers use it to correlate two or more variables using mathematical analysis methods. The original patterns, relationships, and trends between variables are observed, then the impact of one of these variables on the other is recorded along with how it changes the relationship between the two variables.

Observational research is an example of non-experimental research, which is classified as a qualitative research method.

  • Cross-section

Experimental research is usually single-sectional while non-experimental research is cross-sectional. That is, when evaluating the research subjects in experimental research, each group is evaluated as an entity.

For example, let us consider a medical research process investigating the prevalence of breast cancer in a certain community. In this community, we will find people of different ages, ethnicities, and social backgrounds. 

If a significant amount of women from a particular age are found to be more prone to have the disease, the researcher can conduct further studies to understand the reason behind it. A further study into this will be experimental and the subject won’t be a cross-sectional group. 

A lot of researchers consider the distinction between experimental and non-experimental research to be an extremely important one. This is partly due to the fact that experimental research can accommodate the manipulation of independent variables, which is something non-experimental research can not.

Therefore, as a researcher who is interested in using any one of experimental and non-experimental research, it is important to understand the distinction between these two. This helps in deciding which method is better for carrying out particular research. 

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Comparing and contrasting the two kinds of Psychological Research

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  • A brief introduction to research design
  • Experimental and non-experimental research

Section author: Danielle J. Navarro and David R. Foxcroft

Experimental and non-experimental research 

One of the big distinctions that you should be aware of is the distinction between “experimental research” and “non-experimental research”. When we make this distinction, what we’re really talking about is the degree of control that the researcher exercises over the people and events in the study.

Experimental research 

The key feature of experimental research is that the researcher controls all aspects of the study, especially what participants experience during the study. In particular, the researcher manipulates or varies the predictor variables (IVs) but allows the outcome variable (DV) to vary naturally. The idea here is to deliberately vary the predictors (IVs) to see if they have any causal effects on the outcomes. Moreover, in order to ensure that there’s no possibility that something other than the predictor variables is causing the outcomes, everything else is kept constant or is in some other way “balanced”, to ensure that they have no effect on the results. In practice, it’s almost impossible to think of everything else that might have an influence on the outcome of an experiment, much less keep it constant. The standard solution to this is randomisation . That is, we randomly assign people to different groups, and then give each group a different treatment (i.e., assign them different values of the predictor variables). We’ll talk more about randomisation later, but for now it’s enough to say that what randomisation does is minimise (but not eliminate) the possibility that there are any systematic difference between groups.

Let’s consider a very simple, completely unrealistic and grossly unethical example. Suppose you wanted to find out if smoking causes lung cancer. One way to do this would be to find people who smoke and people who don’t smoke and look to see if smokers have a higher rate of lung cancer. This is not a proper experiment, since the researcher doesn’t have a lot of control over who is and isn’t a smoker. And this really matters. For instance, it might be that people who choose to smoke cigarettes also tend to have poor diets, or maybe they tend to work in asbestos mines, or whatever. The point here is that the groups (smokers and non-smokers) actually differ on lots of things, not just smoking. So it might be that the higher incidence of lung cancer among smokers is caused by something else, and not by smoking per se. In technical terms these other things (e.g. diet) are called “confounders”, and we’ll talk about those in just a moment.

In the meantime, let’s consider what a proper experiment might look like. Recall that our concern was that smokers and non-smokers might differ in lots of ways. The solution, as long as you have no ethics, is to control who smokes and who doesn’t. Specifically, if we randomly divide young non-smokers into two groups and force half of them to become smokers, then it’s very unlikely that the groups will differ in any respect other than the fact that half of them smoke. That way, if our smoking group gets cancer at a higher rate than the non-smoking group, we can feel pretty confident that (a) smoking does cause cancer and (b) we’re murderers.

Non-experimental research 

Non-experimental research is a broad term that covers “any study in which the researcher doesn’t have as much control as they do in an experiment”. Obviously, control is something that scientists like to have, but as the previous example illustrates there are lots of situations in which you can’t or shouldn’t try to obtain that control. Since it’s grossly unethical (and almost certainly criminal) to force people to smoke in order to find out if they get cancer, this is a good example of a situation in which you really shouldn’t try to obtain experimental control. But there are other reasons too. Even leaving aside the ethical issues, our “smoking experiment” does have a few other issues. For instance, when I suggested that we “force” half of the people to become smokers, I was talking about starting with a sample of non-smokers, and then forcing them to become smokers. While this sounds like the kind of solid, evil experimental design that a mad scientist would love, it might not be a very sound way of investigating the effect in the real world. For instance, suppose that smoking only causes lung cancer when people have poor diets, and suppose also that people who normally smoke do tend to have poor diets. However, since the “smokers” in our experiment aren’t “natural” smokers (i.e., we forced non-smokers to become smokers, but they didn’t take on all of the other normal, real life characteristics that smokers might tend to possess) they probably have better diets. As such, in this silly example they wouldn’t get lung cancer and our experiment will fail, because it violates the structure of the “natural” world (the technical name for this is an “artefactual” result).

One distinction worth making between two types of non-experimental research is the difference between quasi-experimental research and case studies . The example I discussed earlier, in which we wanted to examine incidence of lung cancer among smokers and non-smokers without trying to control who smokes and who doesn’t, is a quasi-experimental design. That is, it’s the same as an experiment but we don’t control the predictors (IVs). We can still use statistics to analyse the results, but we have to be a lot more careful and circumspect.

The alternative approach, case studies, aims to provide a very detailed description of one or a few instances. In general, you can’t use statistics to analyse the results of case studies and it’s usually very hard to draw any general conclusions about “people in general” from a few isolated examples. However, case studies are very useful in some situations. Firstly, there are situations where you don’t have any alternative. Neuropsychology has this issue a lot. Sometimes, you just can’t find a lot of people with brain damage in a specific brain area, so the only thing you can do is describe those cases that you do have in as much detail and with as much care as you can. However, there’s also some genuine advantages to case studies. Because you don’t have as many people to study you have the ability to invest lots of time and effort trying to understand the specific factors at play in each case. This is a very valuable thing to do. As a consequence, case studies can complement the more statistically-oriented approaches that you see in experimental and quasi-experimental designs. We won’t talk much about case studies in this book, but they are nevertheless very valuable tools!

Quantitative Research Designs: Non-Experimental vs. Experimental

experimental and non experimental research venn diagram

While there are many types of quantitative research designs, they generally fall under one of three umbrellas: experimental research, quasi-experimental research, and non-experimental research.

Experimental research designs are what many people think of when they think of research; they typically involve the manipulation of variables and random assignment of participants to conditions. A traditional experiment may involve the comparison of a control group to an experimental group who receives a treatment (i.e., a variable is manipulated). When done correctly, experimental designs can provide evidence for cause and effect. Because of their ability to determine causation, experimental designs are the gold-standard for research in medicine, biology, and so on. However, such designs can also be used in the “soft sciences,” like social science. Experimental research has strict standards for control within the research design and for establishing validity. These designs may also be very resource and labor intensive. Additionally, it can be hard to justify the generalizability of the results in a very tightly controlled or artificial experimental setting. However, if done well, experimental research methods can lead to some very convincing and interesting results.

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Non-experimental research, on the other hand, can be just as interesting, but you cannot draw the same conclusions from it as you can with experimental research. Non-experimental research is usually descriptive or correlational, which means that you are either describing a situation or phenomenon simply as it stands, or you are describing a relationship between two or more variables, all without any interference from the researcher. This means that you do not manipulate any variables (e.g., change the conditions that an experimental group undergoes) or randomly assign participants to a control or treatment group. Without this level of control, you cannot determine any causal effects. While validity is still a concern in non-experimental research, the concerns are more about the validity of the measurements, rather than the validity of the effects.

Finally, a quasi-experimental design is a combination of the two designs described above. For quasi-experimental designs you still can manipulate a variable in the experimental group, but there is no random assignment into groups. Quasi-experimental designs are the most common when the researcher uses a convenience sample to recruit participants. For example, let’s say you were interested in studying the effect of stress on student test scores at the school that you work for. You teach two separate classes so you decide to just use each class as a different group. Class A becomes the experimental group who experiences the stressor manipulation and class B becomes the control group. Because you are sampling from two different pre-existing groups, without any random assignment, this would be known as a quasi-experimental design. These types of designs are very useful for when you want to find a causal relationship between variables but cannot randomly assign people to groups for practical or ethical reasons, such as working with a population of clinically depressed people or looking for gender differences (we can’t randomly assign people to be clinically depressed or to be a different gender). While these types of studies sometimes have higher external validity than a true experimental design, since they involve real world interventions and group rather than a laboratory setting, because of the lack of random assignment in these groups, the generalizability of the study is severely limited.

So, how do you choose between these designs? This will depend on your topic, your available resources, and desired goal. For example, do you want to see if a particular intervention relieves feelings of anxiety? The most convincing results for that would come from a true experimental design with random sampling and random assignment to groups. Ultimately, this is a decision that should be made in close collaboration with your advisor. Therefore, I recommend discussing the pros and cons of each type of research, what it might mean for your personal dissertation process, and what is required of each design before making a decision.

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Chapter 7: Nonexperimental Research

Overview of Nonexperimental Research

Learning Objectives

  • Define nonexperimental research, distinguish it clearly from experimental research, and give several examples.
  • Explain when a researcher might choose to conduct nonexperimental research as opposed to experimental research.

What Is Nonexperimental Research?

Nonexperimental research  is research that lacks the manipulation of an independent variable, random assignment of participants to conditions or orders of conditions, or both.

In a sense, it is unfair to define this large and diverse set of approaches collectively by what they are  not . But doing so reflects the fact that most researchers in psychology consider the distinction between experimental and nonexperimental research to be an extremely important one. This distinction is because although experimental research can provide strong evidence that changes in an independent variable cause differences in a dependent variable, nonexperimental research generally cannot. As we will see, however, this inability does not mean that nonexperimental research is less important than experimental research or inferior to it in any general sense.

When to Use Nonexperimental Research

As we saw in  Chapter 6 , experimental research is appropriate when the researcher has a specific research question or hypothesis about a causal relationship between two variables—and it is possible, feasible, and ethical to manipulate the independent variable and randomly assign participants to conditions or to orders of conditions. It stands to reason, therefore, that nonexperimental research is appropriate—even necessary—when these conditions are not met. There are many ways in which preferring nonexperimental research can be the case.

  • The research question or hypothesis can be about a single variable rather than a statistical relationship between two variables (e.g., How accurate are people’s first impressions?).
  • The research question can be about a noncausal statistical relationship between variables (e.g., Is there a correlation between verbal intelligence and mathematical intelligence?).
  • The research question can be about a causal relationship, but the independent variable cannot be manipulated or participants cannot be randomly assigned to conditions or orders of conditions (e.g., Does damage to a person’s hippocampus impair the formation of long-term memory traces?).
  • The research question can be broad and exploratory, or it can be about what it is like to have a particular experience (e.g., What is it like to be a working mother diagnosed with depression?).

Again, the choice between the experimental and nonexperimental approaches is generally dictated by the nature of the research question. If it is about a causal relationship and involves an independent variable that can be manipulated, the experimental approach is typically preferred. Otherwise, the nonexperimental approach is preferred. But the two approaches can also be used to address the same research question in complementary ways. For example, nonexperimental studies establishing that there is a relationship between watching violent television and aggressive behaviour have been complemented by experimental studies confirming that the relationship is a causal one (Bushman & Huesmann, 2001) [1] . Similarly, after his original study, Milgram conducted experiments to explore the factors that affect obedience. He manipulated several independent variables, such as the distance between the experimenter and the participant, the participant and the confederate, and the location of the study (Milgram, 1974) [2] .

Types of Nonexperimental Research

Nonexperimental research falls into three broad categories: single-variable research, correlational and quasi-experimental research, and qualitative research. First, research can be nonexperimental because it focuses on a single variable rather than a statistical relationship between two variables. Although there is no widely shared term for this kind of research, we will call it  single-variable research . Milgram’s original obedience study was nonexperimental in this way. He was primarily interested in one variable—the extent to which participants obeyed the researcher when he told them to shock the confederate—and he observed all participants performing the same task under the same conditions. The study by Loftus and Pickrell described at the beginning of this chapter is also a good example of single-variable research. The variable was whether participants “remembered” having experienced mildly traumatic childhood events (e.g., getting lost in a shopping mall) that they had not actually experienced but that the research asked them about repeatedly. In this particular study, nearly a third of the participants “remembered” at least one event. (As with Milgram’s original study, this study inspired several later experiments on the factors that affect false memories.)

As these examples make clear, single-variable research can answer interesting and important questions. What it cannot do, however, is answer questions about statistical relationships between variables. This detail is a point that beginning researchers sometimes miss. Imagine, for example, a group of research methods students interested in the relationship between children’s being the victim of bullying and the children’s self-esteem. The first thing that is likely to occur to these researchers is to obtain a sample of middle-school students who have been bullied and then to measure their self-esteem. But this design would be a single-variable study with self-esteem as the only variable. Although it would tell the researchers something about the self-esteem of children who have been bullied, it would not tell them what they really want to know, which is how the self-esteem of children who have been bullied  compares  with the self-esteem of children who have not. Is it lower? Is it the same? Could it even be higher? To answer this question, their sample would also have to include middle-school students who have not been bullied thereby introducing another variable.

Research can also be nonexperimental because it focuses on a statistical relationship between two variables but does not include the manipulation of an independent variable, random assignment of participants to conditions or orders of conditions, or both. This kind of research takes two basic forms: correlational research and quasi-experimental research. In correlational research , the researcher measures the two variables of interest with little or no attempt to control extraneous variables and then assesses the relationship between them. A research methods student who finds out whether each of several middle-school students has been bullied and then measures each student’s self-esteem is conducting correlational research. In  quasi-experimental research , the researcher manipulates an independent variable but does not randomly assign participants to conditions or orders of conditions. For example, a researcher might start an antibullying program (a kind of treatment) at one school and compare the incidence of bullying at that school with the incidence at a similar school that has no antibullying program.

The final way in which research can be nonexperimental is that it can be qualitative. The types of research we have discussed so far are all quantitative, referring to the fact that the data consist of numbers that are analyzed using statistical techniques. In  qualitative research , the data are usually nonnumerical and therefore cannot be analyzed using statistical techniques. Rosenhan’s study of the experience of people in a psychiatric ward was primarily qualitative. The data were the notes taken by the “pseudopatients”—the people pretending to have heard voices—along with their hospital records. Rosenhan’s analysis consists mainly of a written description of the experiences of the pseudopatients, supported by several concrete examples. To illustrate the hospital staff’s tendency to “depersonalize” their patients, he noted, “Upon being admitted, I and other pseudopatients took the initial physical examinations in a semipublic room, where staff members went about their own business as if we were not there” (Rosenhan, 1973, p. 256). [3] Qualitative data has a separate set of analysis tools depending on the research question. For example, thematic analysis would focus on themes that emerge in the data or conversation analysis would focus on the way the words were said in an interview or focus group.

Internal Validity Revisited

Recall that internal validity is the extent to which the design of a study supports the conclusion that changes in the independent variable caused any observed differences in the dependent variable.  Figure 7.1  shows how experimental, quasi-experimental, and correlational research vary in terms of internal validity. Experimental research tends to be highest because it addresses the directionality and third-variable problems through manipulation and the control of extraneous variables through random assignment. If the average score on the dependent variable in an experiment differs across conditions, it is quite likely that the independent variable is responsible for that difference. Correlational research is lowest because it fails to address either problem. If the average score on the dependent variable differs across levels of the independent variable, it  could  be that the independent variable is responsible, but there are other interpretations. In some situations, the direction of causality could be reversed. In others, there could be a third variable that is causing differences in both the independent and dependent variables. Quasi-experimental research is in the middle because the manipulation of the independent variable addresses some problems, but the lack of random assignment and experimental control fails to address others. Imagine, for example, that a researcher finds two similar schools, starts an antibullying program in one, and then finds fewer bullying incidents in that “treatment school” than in the “control school.” There is no directionality problem because clearly the number of bullying incidents did not determine which school got the program. However, the lack of random assignment of children to schools could still mean that students in the treatment school differed from students in the control school in some other way that could explain the difference in bullying.

""

Notice also in  Figure 7.1  that there is some overlap in the internal validity of experiments, quasi-experiments, and correlational studies. For example, a poorly designed experiment that includes many confounding variables can be lower in internal validity than a well designed quasi-experiment with no obvious confounding variables. Internal validity is also only one of several validities that one might consider, as noted in  Chapter 5.

Key Takeaways

  • Nonexperimental research is research that lacks the manipulation of an independent variable, control of extraneous variables through random assignment, or both.
  • There are three broad types of nonexperimental research. Single-variable research focuses on a single variable rather than a relationship between variables. Correlational and quasi-experimental research focus on a statistical relationship but lack manipulation or random assignment. Qualitative research focuses on broader research questions, typically involves collecting large amounts of data from a small number of participants, and analyses the data nonstatistically.
  • In general, experimental research is high in internal validity, correlational research is low in internal validity, and quasi-experimental research is in between.

Discussion: For each of the following studies, decide which type of research design it is and explain why.

  • A researcher conducts detailed interviews with unmarried teenage fathers to learn about how they feel and what they think about their role as fathers and summarizes their feelings in a written narrative.
  • A researcher measures the impulsivity of a large sample of drivers and looks at the statistical relationship between this variable and the number of traffic tickets the drivers have received.
  • A researcher randomly assigns patients with low back pain either to a treatment involving hypnosis or to a treatment involving exercise. She then measures their level of low back pain after 3 months.
  • A college instructor gives weekly quizzes to students in one section of his course but no weekly quizzes to students in another section to see whether this has an effect on their test performance.
  • Bushman, B. J., & Huesmann, L. R. (2001). Effects of televised violence on aggression. In D. Singer & J. Singer (Eds.), Handbook of children and the media (pp. 223–254). Thousand Oaks, CA: Sage. ↵
  • Milgram, S. (1974). Obedience to authority: An experimental view . New York, NY: Harper & Row. ↵
  • Rosenhan, D. L. (1973). On being sane in insane places. Science, 179 , 250–258. ↵

Research that lacks the manipulation of an independent variable, random assignment of participants to conditions or orders of conditions, or both.

Research that focuses on a single variable rather than a statistical relationship between two variables.

The researcher measures the two variables of interest with little or no attempt to control extraneous variables and then assesses the relationship between them.

The researcher manipulates an independent variable but does not randomly assign participants to conditions or orders of conditions.

Research Methods in Psychology - 2nd Canadian Edition Copyright © 2015 by Paul C. Price, Rajiv Jhangiani, & I-Chant A. Chiang is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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experimental and non experimental research venn diagram

6.1 Overview of Non-Experimental Research

Learning objectives.

  • Define non-experimental research, distinguish it clearly from experimental research, and give several examples.
  • Explain when a researcher might choose to conduct non-experimental research as opposed to experimental research.

What Is Non-Experimental Research?

Non-experimental research  is research that lacks the manipulation of an independent variable. Rather than manipulating an independent variable, researchers conducting non-experimental research simply measure variables as they naturally occur (in the lab or real world).

Most researchers in psychology consider the distinction between experimental and non-experimental research to be an extremely important one. This is because although experimental research can provide strong evidence that changes in an independent variable cause differences in a dependent variable, non-experimental research generally cannot. As we will see, however, this inability to make causal conclusions does not mean that non-experimental research is less important than experimental research.

When to Use Non-Experimental Research

As we saw in the last chapter , experimental research is appropriate when the researcher has a specific research question or hypothesis about a causal relationship between two variables—and it is possible, feasible, and ethical to manipulate the independent variable. It stands to reason, therefore, that non-experimental research is appropriate—even necessary—when these conditions are not met. There are many times in which non-experimental research is preferred, including when:

  • the research question or hypothesis relates to a single variable rather than a statistical relationship between two variables (e.g., How accurate are people’s first impressions?).
  • the research question pertains to a non-causal statistical relationship between variables (e.g., is there a correlation between verbal intelligence and mathematical intelligence?).
  • the research question is about a causal relationship, but the independent variable cannot be manipulated or participants cannot be randomly assigned to conditions or orders of conditions for practical or ethical reasons (e.g., does damage to a person’s hippocampus impair the formation of long-term memory traces?).
  • the research question is broad and exploratory, or is about what it is like to have a particular experience (e.g., what is it like to be a working mother diagnosed with depression?).

Again, the choice between the experimental and non-experimental approaches is generally dictated by the nature of the research question. Recall the three goals of science are to describe, to predict, and to explain. If the goal is to explain and the research question pertains to causal relationships, then the experimental approach is typically preferred. If the goal is to describe or to predict, a non-experimental approach will suffice. But the two approaches can also be used to address the same research question in complementary ways. For example, Similarly, after his original study, Milgram conducted experiments to explore the factors that affect obedience. He manipulated several independent variables, such as the distance between the experimenter and the participant, the participant and the confederate, and the location of the study (Milgram, 1974) [1] .

Types of Non-Experimental Research

Non-experimental research falls into three broad categories: cross-sectional research, correlational research, and observational research. 

First, cross-sectional research  involves comparing two or more pre-existing groups of people. What makes this approach non-experimental is that there is no manipulation of an independent variable and no random assignment of participants to groups. Imagine, for example, that a researcher administers the Rosenberg Self-Esteem Scale to 50 American college students and 50 Japanese college students. Although this “feels” like a between-subjects experiment, it is a cross-sectional study because the researcher did not manipulate the students’ nationalities. As another example, if we wanted to compare the memory test performance of a group of cannabis users with a group of non-users, this would be considered a cross-sectional study because for ethical and practical reasons we would not be able to randomly assign participants to the cannabis user and non-user groups. Rather we would need to compare these pre-existing groups which could introduce a selection bias (the groups may differ in other ways that affect their responses on the dependent variable). For instance, cannabis users are more likely to use more alcohol and other drugs and these differences may account for differences in the dependent variable across groups, rather than cannabis use per se.

Cross-sectional designs are commonly used by developmental psychologists who study aging and by researchers interested in sex differences. Using this design, developmental psychologists compare groups of people of different ages (e.g., young adults spanning from 18-25 years of age versus older adults spanning 60-75 years of age) on various dependent variables (e.g., memory, depression, life satisfaction). Of course, the primary limitation of using this design to study the effects of aging is that differences between the groups other than age may account for differences in the dependent variable. For instance, differences between the groups may reflect the generation that people come from (a cohort effect) rather than a direct effect of age. For this reason, longitudinal studies in which one group of people is followed as they age offer a superior means of studying the effects of aging. Once again, cross-sectional designs are also commonly used to study sex differences. Since researchers cannot practically or ethically manipulate the sex of their participants they must rely on cross-sectional designs to compare groups of men and women on different outcomes (e.g., verbal ability, substance use, depression). Using these designs researchers have discovered that men are more likely than women to suffer from substance abuse problems while women are more likely than men to suffer from depression. But, using this design it is unclear what is causing these differences. So, using this design it is unclear whether these differences are due to environmental factors like socialization or biological factors like hormones?

When researchers use a participant characteristic to create groups (nationality, cannabis use, age, sex), the independent variable is usually referred to as an experimenter-selected independent variable (as opposed to the experimenter-manipulated independent variables used in experimental research). Figure 6.1 shows data from a hypothetical study on the relationship between whether people make a daily list of things to do (a “to-do list”) and stress. Notice that it is unclear whether this is an experiment or a cross-sectional study because it is unclear whether the independent variable was manipulated by the researcher or simply selected by the researcher. If the researcher randomly assigned some participants to make daily to-do lists and others not to, then the independent variable was experimenter-manipulated and it is a true experiment. If the researcher simply asked participants whether they made daily to-do lists or not, then the independent variable it is experimenter-selected and the study is cross-sectional. The distinction is important because if the study was an experiment, then it could be concluded that making the daily to-do lists reduced participants’ stress. But if it was a cross-sectional study, it could only be concluded that these variables are statistically related. Perhaps being stressed has a negative effect on people’s ability to plan ahead. Or perhaps people who are more conscientious are more likely to make to-do lists and less likely to be stressed. The crucial point is that what defines a study as experimental or cross-sectional l is not the variables being studied, nor whether the variables are quantitative or categorical, nor the type of graph or statistics used to analyze the data. It is how the study is conducted.

Figure 6.1  Results of a Hypothetical Study on Whether People Who Make Daily To-Do Lists Experience Less Stress Than People Who Do Not Make Such Lists

Second, the most common type of non-experimental research conducted in Psychology is correlational research. Correlational research is considered non-experimental because it focuses on the statistical relationship between two variables but does not include the manipulation of an independent variable.  More specifically, in correlational research , the researcher measures two continuous variables with little or no attempt to control extraneous variables and then assesses the relationship between them. As an example, a researcher interested in the relationship between self-esteem and school achievement could collect data on students’ self-esteem and their GPAs to see if the two variables are statistically related. Correlational research is very similar to cross-sectional research, and sometimes these terms are used interchangeably. The distinction that will be made in this book is that, rather than comparing two or more pre-existing groups of people as is done with cross-sectional research, correlational research involves correlating two continuous variables (groups are not formed and compared).

Third,   observational research  is non-experimental because it focuses on making observations of behavior in a natural or laboratory setting without manipulating anything. Milgram’s original obedience study was non-experimental in this way. He was primarily interested in the extent to which participants obeyed the researcher when he told them to shock the confederate and he observed all participants performing the same task under the same conditions. The study by Loftus and Pickrell described at the beginning of this chapter is also a good example of observational research. The variable was whether participants “remembered” having experienced mildly traumatic childhood events (e.g., getting lost in a shopping mall) that they had not actually experienced but that the researchers asked them about repeatedly. In this particular study, nearly a third of the participants “remembered” at least one event. (As with Milgram’s original study, this study inspired several later experiments on the factors that affect false memories.

The types of research we have discussed so far are all quantitative, referring to the fact that the data consist of numbers that are analyzed using statistical techniques. But as you will learn in this chapter, many observational research studies are more qualitative in nature. In  qualitative research , the data are usually nonnumerical and therefore cannot be analyzed using statistical techniques. Rosenhan’s observational study of the experience of people in a psychiatric ward was primarily qualitative. The data were the notes taken by the “pseudopatients”—the people pretending to have heard voices—along with their hospital records. Rosenhan’s analysis consists mainly of a written description of the experiences of the pseudopatients, supported by several concrete examples. To illustrate the hospital staff’s tendency to “depersonalize” their patients, he noted, “Upon being admitted, I and other pseudopatients took the initial physical examinations in a semi-public room, where staff members went about their own business as if we were not there” (Rosenhan, 1973, p. 256) [2] . Qualitative data has a separate set of analysis tools depending on the research question. For example, thematic analysis would focus on themes that emerge in the data or conversation analysis would focus on the way the words were said in an interview or focus group.

Internal Validity Revisited

Recall that internal validity is the extent to which the design of a study supports the conclusion that changes in the independent variable caused any observed differences in the dependent variable.  Figure 6.2  shows how experimental, quasi-experimental, and non-experimental (correlational) research vary in terms of internal validity. Experimental research tends to be highest in internal validity because the use of manipulation (of the independent variable) and control (of extraneous variables) help to rule out alternative explanations for the observed relationships. If the average score on the dependent variable in an experiment differs across conditions, it is quite likely that the independent variable is responsible for that difference. Non-experimental (correlational) research is lowest in internal validity because these designs fail to use manipulation or control. Quasi-experimental research (which will be described in more detail in a subsequent chapter) is in the middle because it contains some, but not all, of the features of a true experiment. For instance, it may fail to use random assignment to assign participants to groups or fail to use counterbalancing to control for potential order effects. Imagine, for example, that a researcher finds two similar schools, starts an anti-bullying program in one, and then finds fewer bullying incidents in that “treatment school” than in the “control school.” While a comparison is being made with a control condition, the lack of random assignment of children to schools could still mean that students in the treatment school differed from students in the control school in some other way that could explain the difference in bullying (e.g., there may be a selection effect).

Figure 7.1 Internal Validity of Correlational, Quasi-Experimental, and Experimental Studies. Experiments are generally high in internal validity, quasi-experiments lower, and correlational studies lower still.

Figure 6.2 Internal Validity of Correlation, Quasi-Experimental, and Experimental Studies. Experiments are generally high in internal validity, quasi-experiments lower, and correlation studies lower still.

Notice also in  Figure 6.2  that there is some overlap in the internal validity of experiments, quasi-experiments, and correlational studies. For example, a poorly designed experiment that includes many confounding variables can be lower in internal validity than a well-designed quasi-experiment with no obvious confounding variables. Internal validity is also only one of several validities that one might consider, as noted in Chapter 5.

Key Takeaways

  • Non-experimental research is research that lacks the manipulation of an independent variable.
  • There are two broad types of non-experimental research. Correlational research that focuses on statistical relationships between variables that are measured but not manipulated, and observational research in which participants are observed and their behavior is recorded without the researcher interfering or manipulating any variables.
  • In general, experimental research is high in internal validity, correlational research is low in internal validity, and quasi-experimental research is in between.
  • A researcher conducts detailed interviews with unmarried teenage fathers to learn about how they feel and what they think about their role as fathers and summarizes their feelings in a written narrative.
  • A researcher measures the impulsivity of a large sample of drivers and looks at the statistical relationship between this variable and the number of traffic tickets the drivers have received.
  • A researcher randomly assigns patients with low back pain either to a treatment involving hypnosis or to a treatment involving exercise. She then measures their level of low back pain after 3 months.
  • A college instructor gives weekly quizzes to students in one section of his course but no weekly quizzes to students in another section to see whether this has an effect on their test performance.
  • Milgram, S. (1974). Obedience to authority: An experimental view . New York, NY: Harper & Row. ↵
  • Rosenhan, D. L. (1973). On being sane in insane places. Science, 179 , 250–258. ↵

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Overview of Non-Experimental Research

Rajiv S. Jhangiani; I-Chant A. Chiang; Carrie Cuttler; and Dana C. Leighton

Learning Objectives

  • Define non-experimental research, distinguish it clearly from experimental research, and give several examples.
  • Explain when a researcher might choose to conduct non-experimental research as opposed to experimental research.

What Is Non-Experimental Research?

Non-experimental research  is research that lacks the manipulation of an independent variable. Rather than manipulating an independent variable, researchers conducting non-experimental research simply measure variables as they naturally occur (in the lab or real world).

Most researchers in psychology consider the distinction between experimental and non-experimental research to be an extremely important one. This is because although experimental research can provide strong evidence that changes in an independent variable cause differences in a dependent variable, non-experimental research generally cannot. As we will see, however, this inability to make causal conclusions does not mean that non-experimental research is less important than experimental research. It is simply used in cases where experimental research is not able to be carried out.

When to Use Non-Experimental Research

As we saw in the last chapter , experimental research is appropriate when the researcher has a specific research question or hypothesis about a causal relationship between two variables—and it is possible, feasible, and ethical to manipulate the independent variable. It stands to reason, therefore, that non-experimental research is appropriate—even necessary—when these conditions are not met. There are many times in which non-experimental research is preferred, including when:

  • the research question or hypothesis relates to a single variable rather than a statistical relationship between two variables (e.g., how accurate are people’s first impressions?).
  • the research question pertains to a non-causal statistical relationship between variables (e.g., is there a correlation between verbal intelligence and mathematical intelligence?).
  • the research question is about a causal relationship, but the independent variable cannot be manipulated or participants cannot be randomly assigned to conditions or orders of conditions for practical or ethical reasons (e.g., does damage to a person’s hippocampus impair the formation of long-term memory traces?).
  • the research question is broad and exploratory, or is about what it is like to have a particular experience (e.g., what is it like to be a working mother diagnosed with depression?).

Again, the choice between the experimental and non-experimental approaches is generally dictated by the nature of the research question. Recall the three goals of science are to describe, to predict, and to explain. If the goal is to explain and the research question pertains to causal relationships, then the experimental approach is typically preferred. If the goal is to describe or to predict, a non-experimental approach is appropriate. But the two approaches can also be used to address the same research question in complementary ways. For example, in Milgram’s original (non-experimental) obedience study, he was primarily interested in one variable—the extent to which participants obeyed the researcher when he told them to shock the confederate—and he observed all participants performing the same task under the same conditions. However,  Milgram subsequently conducted experiments to explore the factors that affect obedience. He manipulated several independent variables, such as the distance between the experimenter and the participant, the participant and the confederate, and the location of the study (Milgram, 1974) [1] .

Types of Non-Experimental Research

Non-experimental research falls into two broad categories: correlational research and observational research. 

The most common type of non-experimental research conducted in psychology is correlational research. Correlational research is considered non-experimental because it focuses on the statistical relationship between two variables but does not include the manipulation of an independent variable. More specifically, in correlational research , the researcher measures two variables with little or no attempt to control extraneous variables and then assesses the relationship between them. As an example, a researcher interested in the relationship between self-esteem and school achievement could collect data on students’ self-esteem and their GPAs to see if the two variables are statistically related.

Observational research  is non-experimental because it focuses on making observations of behavior in a natural or laboratory setting without manipulating anything. Milgram’s original obedience study was non-experimental in this way. He was primarily interested in the extent to which participants obeyed the researcher when he told them to shock the confederate and he observed all participants performing the same task under the same conditions. The study by Loftus and Pickrell described at the beginning of this chapter is also a good example of observational research. The variable was whether participants “remembered” having experienced mildly traumatic childhood events (e.g., getting lost in a shopping mall) that they had not actually experienced but that the researchers asked them about repeatedly. In this particular study, nearly a third of the participants “remembered” at least one event. (As with Milgram’s original study, this study inspired several later experiments on the factors that affect false memories).

Cross-Sectional, Longitudinal, and Cross-Sequential Studies

When psychologists wish to study change over time (for example, when developmental psychologists wish to study aging) they usually take one of three non-experimental approaches: cross-sectional, longitudinal, or cross-sequential. Cross-sectional studies involve comparing two or more pre-existing groups of people (e.g., children at different stages of development). What makes this approach non-experimental is that there is no manipulation of an independent variable and no random assignment of participants to groups. Using this design, developmental psychologists compare groups of people of different ages (e.g., young adults spanning from 18-25 years of age versus older adults spanning 60-75 years of age) on various dependent variables (e.g., memory, depression, life satisfaction). Of course, the primary limitation of using this design to study the effects of aging is that differences between the groups other than age may account for differences in the dependent variable. For instance, differences between the groups may reflect the generation that people come from (a cohort effect ) rather than a direct effect of age. For this reason, longitudinal studies , in which one group of people is followed over time as they age, offer a superior means of studying the effects of aging. However, longitudinal studies are by definition more time consuming and so require a much greater investment on the part of the researcher and the participants. A third approach, known as cross-sequential studies , combines elements of both cross-sectional and longitudinal studies. Rather than measuring differences between people in different age groups or following the same people over a long period of time, researchers adopting this approach choose a smaller period of time during which they follow people in different age groups. For example, they might measure changes over a ten year period among participants who at the start of the study fall into the following age groups: 20 years old, 30 years old, 40 years old, 50 years old, and 60 years old. This design is advantageous because the researcher reaps the immediate benefits of being able to compare the age groups after the first assessment. Further, by following the different age groups over time they can subsequently determine whether the original differences they found across the age groups are due to true age effects or cohort effects.

The types of research we have discussed so far are all quantitative, referring to the fact that the data consist of numbers that are analyzed using statistical techniques. But as you will learn in this chapter, many observational research studies are more qualitative in nature. In  qualitative research , the data are usually nonnumerical and therefore cannot be analyzed using statistical techniques. Rosenhan’s observational study of the experience of people in psychiatric wards was primarily qualitative. The data were the notes taken by the “pseudopatients”—the people pretending to have heard voices—along with their hospital records. Rosenhan’s analysis consists mainly of a written description of the experiences of the pseudopatients, supported by several concrete examples. To illustrate the hospital staff’s tendency to “depersonalize” their patients, he noted, “Upon being admitted, I and other pseudopatients took the initial physical examinations in a semi-public room, where staff members went about their own business as if we were not there” (Rosenhan, 1973, p. 256) [2] . Qualitative data has a separate set of analysis tools depending on the research question. For example, thematic analysis would focus on themes that emerge in the data or conversation analysis would focus on the way the words were said in an interview or focus group.

Internal Validity Revisited

Recall that internal validity is the extent to which the design of a study supports the conclusion that changes in the independent variable caused any observed differences in the dependent variable.  Figure 6.1 shows how experimental, quasi-experimental, and non-experimental (correlational) research vary in terms of internal validity. Experimental research tends to be highest in internal validity because the use of manipulation (of the independent variable) and control (of extraneous variables) help to rule out alternative explanations for the observed relationships. If the average score on the dependent variable in an experiment differs across conditions, it is quite likely that the independent variable is responsible for that difference. Non-experimental (correlational) research is lowest in internal validity because these designs fail to use manipulation or control. Quasi-experimental research (which will be described in more detail in a subsequent chapter) falls in the middle because it contains some, but not all, of the features of a true experiment. For instance, it may fail to use random assignment to assign participants to groups or fail to use counterbalancing to control for potential order effects. Imagine, for example, that a researcher finds two similar schools, starts an anti-bullying program in one, and then finds fewer bullying incidents in that “treatment school” than in the “control school.” While a comparison is being made with a control condition, the inability to randomly assign children to schools could still mean that students in the treatment school differed from students in the control school in some other way that could explain the difference in bullying (e.g., there may be a selection effect).

Figure 6.1 Internal Validity of Correlational, Quasi-Experimental, and Experimental Studies. Experiments are generally high in internal validity, quasi-experiments lower, and correlational studies lower still.

Notice also in  Figure 6.1 that there is some overlap in the internal validity of experiments, quasi-experiments, and correlational (non-experimental) studies. For example, a poorly designed experiment that includes many confounding variables can be lower in internal validity than a well-designed quasi-experiment with no obvious confounding variables. Internal validity is also only one of several validities that one might consider, as noted in Chapter 5.

  • Milgram, S. (1974). Obedience to authority: An experimental view . New York, NY: Harper & Row. ↵
  • Rosenhan, D. L. (1973). On being sane in insane places. Science, 179 , 250–258. ↵

A research that lacks the manipulation of an independent variable.

Research that is non-experimental because it focuses on the statistical relationship between two variables but does not include the manipulation of an independent variable.

Research that is non-experimental because it focuses on recording systemic observations of behavior in a natural or laboratory setting without manipulating anything.

Studies that involve comparing two or more pre-existing groups of people (e.g., children at different stages of development).

Differences between the groups may reflect the generation that people come from rather than a direct effect of age.

Studies in which one group of people are followed over time as they age.

Studies in which researchers follow people in different age groups in a smaller period of time.

Overview of Non-Experimental Research Copyright © by Rajiv S. Jhangiani; I-Chant A. Chiang; Carrie Cuttler; and Dana C. Leighton is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Planning and Conducting Clinical Research: The Whole Process

Boon-how chew.

1 Family Medicine, Universiti Putra Malaysia, Serdang, MYS

The goal of this review was to present the essential steps in the entire process of clinical research. Research should begin with an educated idea arising from a clinical practice issue. A research topic rooted in a clinical problem provides the motivation for the completion of the research and relevancy for affecting medical practice changes and improvements. The research idea is further informed through a systematic literature review, clarified into a conceptual framework, and defined into an answerable research question. Engagement with clinical experts, experienced researchers, relevant stakeholders of the research topic, and even patients can enhance the research question’s relevance, feasibility, and efficiency. Clinical research can be completed in two major steps: study designing and study reporting. Three study designs should be planned in sequence and iterated until properly refined: theoretical design, data collection design, and statistical analysis design. The design of data collection could be further categorized into three facets: experimental or non-experimental, sampling or census, and time features of the variables to be studied. The ultimate aims of research reporting are to present findings succinctly and timely. Concise, explicit, and complete reporting are the guiding principles in clinical studies reporting.

Introduction and background

Medical and clinical research can be classified in many different ways. Probably, most people are familiar with basic (laboratory) research, clinical research, healthcare (services) research, health systems (policy) research, and educational research. Clinical research in this review refers to scientific research related to clinical practices. There are many ways a clinical research's findings can become invalid or less impactful including ignorance of previous similar studies, a paucity of similar studies, poor study design and implementation, low test agent efficacy, no predetermined statistical analysis, insufficient reporting, bias, and conflicts of interest [ 1 - 4 ]. Scientific, ethical, and moral decadence among researchers can be due to incognizant criteria in academic promotion and remuneration and too many forced studies by amateurs and students for the sake of research without adequate training or guidance [ 2 , 5 - 6 ]. This article will review the proper methods to conduct medical research from the planning stage to submission for publication (Table ​ (Table1 1 ).

a Feasibility and efficiency are considered during the refinement of the research question and adhered to during data collection.

ConceptResearch IdeaResearch QuestionAcquiring DataAnalysisPublicationPractice
ActionsRelevant clinical problem or issuePrimary or secondaryMeasuringPrespecifiedWriting skillsGuidelines
Literature reviewQuantitative or qualitativeMeasuring toolPredeterminedGuidelinesProtocol
Conceptual frameworkCausal or non-causalMeasurementExploratory allowedJournal selectionPolicy
Collaboration with expertsFeasibility Feasibility Strength and direction of the effect estimateResponse to reviewers’ commentsChange
Seek target population’s opinions on the research topicEfficiency Efficiency    
 Theoretical DesignData Collection DesignStatistical design  
 Domain (external validity)Experimental or non-experimentalData cleaning  
 Valid (confounding minimized)Sampling or censusOutlier  
 Precise (good sample size)Time featuresMissing data  
 Pilot study Descriptive  
   Inferential  
   Statistical assumptions  
   Collaboration with statistician  

Epidemiologic studies in clinical and medical fields focus on the effect of a determinant on an outcome [ 7 ]. Measurement errors that happen systematically give rise to biases leading to invalid study results, whereas random measurement errors will cause imprecise reporting of effects. Precision can usually be increased with an increased sample size provided biases are avoided or trivialized. Otherwise, the increased precision will aggravate the biases. Because epidemiologic, clinical research focuses on measurement, measurement errors are addressed throughout the research process. Obtaining the most accurate estimate of a treatment effect constitutes the whole business of epidemiologic research in clinical practice. This is greatly facilitated by clinical expertise and current scientific knowledge of the research topic. Current scientific knowledge is acquired through literature reviews or in collaboration with an expert clinician. Collaboration and consultation with an expert clinician should also include input from the target population to confirm the relevance of the research question. The novelty of a research topic is less important than the clinical applicability of the topic. Researchers need to acquire appropriate writing and reporting skills from the beginning of their careers, and these skills should improve with persistent use and regular reviewing of published journal articles. A published clinical research study stands on solid scientific ground to inform clinical practice given the article has passed through proper peer-reviews, revision, and content improvement.

Systematic literature reviews

Systematic literature reviews of published papers will inform authors of the existing clinical evidence on a research topic. This is an important step to reduce wasted efforts and evaluate the planned study [ 8 ]. Conducting a systematic literature review is a well-known important step before embarking on a new study [ 9 ]. A rigorously performed and cautiously interpreted systematic review that includes in-process trials can inform researchers of several factors [ 10 ]. Reviewing the literature will inform the choice of recruitment methods, outcome measures, questionnaires, intervention details, and statistical strategies – useful information to increase the study’s relevance, value, and power. A good review of previous studies will also provide evidence of the effects of an intervention that may or may not be worthwhile; this would suggest either no further studies are warranted or that further study of the intervention is needed. A review can also inform whether a larger and better study is preferable to an additional small study. Reviews of previously published work may yield few studies or low-quality evidence from small or poorly designed studies on certain intervention or observation; this may encourage or discourage further research or prompt consideration of a first clinical trial.

Conceptual framework

The result of a literature review should include identifying a working conceptual framework to clarify the nature of the research problem, questions, and designs, and even guide the latter discussion of the findings and development of possible solutions. Conceptual frameworks represent ways of thinking about a problem or how complex things work the way they do [ 11 ]. Different frameworks will emphasize different variables and outcomes, and their inter-relatedness. Each framework highlights or emphasizes different aspects of a problem or research question. Often, any single conceptual framework presents only a partial view of reality [ 11 ]. Furthermore, each framework magnifies certain elements of the problem. Therefore, a thorough literature search is warranted for authors to avoid repeating the same research endeavors or mistakes. It may also help them find relevant conceptual frameworks including those that are outside one’s specialty or system. 

Conceptual frameworks can come from theories with well-organized principles and propositions that have been confirmed by observations or experiments. Conceptual frameworks can also come from models derived from theories, observations or sets of concepts or even evidence-based best practices derived from past studies [ 11 ].

Researchers convey their assumptions of the associations of the variables explicitly in the conceptual framework to connect the research to the literature. After selecting a single conceptual framework or a combination of a few frameworks, a clinical study can be completed in two fundamental steps: study design and study report. Three study designs should be planned in sequence and iterated until satisfaction: the theoretical design, data collection design, and statistical analysis design [ 7 ]. 

Study designs

Theoretical Design

Theoretical design is the next important step in the research process after a literature review and conceptual framework identification. While the theoretical design is a crucial step in research planning, it is often dealt with lightly because of the more alluring second step (data collection design). In the theoretical design phase, a research question is designed to address a clinical problem, which involves an informed understanding based on the literature review and effective collaboration with the right experts and clinicians. A well-developed research question will have an initial hypothesis of the possible relationship between the explanatory variable/exposure and the outcome. This will inform the nature of the study design, be it qualitative or quantitative, primary or secondary, and non-causal or causal (Figure ​ (Figure1 1 ).

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A study is qualitative if the research question aims to explore, understand, describe, discover or generate reasons underlying certain phenomena. Qualitative studies usually focus on a process to determine how and why things happen [ 12 ]. Quantitative studies use deductive reasoning, and numerical statistical quantification of the association between groups on data often gathered during experiments [ 13 ]. A primary clinical study is an original study gathering a new set of patient-level data. Secondary research draws on the existing available data and pooling them into a larger database to generate a wider perspective or a more powerful conclusion. Non-causal or descriptive research aims to identify the determinants or associated factors for the outcome or health condition, without regard for causal relationships. Causal research is an exploration of the determinants of an outcome while mitigating confounding variables. Table ​ Table2 2 shows examples of non-causal (e.g., diagnostic and prognostic) and causal (e.g., intervention and etiologic) clinical studies. Concordance between the research question, its aim, and the choice of theoretical design will provide a strong foundation and the right direction for the research process and path. 

Research Category Study Title
Diagnostic Plasma Concentration of B-type Natriuretic Peptide (BNP) in the Diagnosis of Left Ventricular Dysfunction
The Centor and McIsaac Scores and the Group A Streptococcal Pharyngitis
Prognostic The Apgar Score and Infant Mortality
SCORE (Systematic COronary Risk Evaluation) for the Estimation of Ten-Year Risk of Fatal Cardiovascular Disease
Intervention Dexamethasone in Very Low Birth Weight Infants
Bariatric Surgery of Obesity in Type 2 Diabetes and Metabolic Syndrome
Etiologic Thalidomide and Reduction Deformities of the Limbs
Work Stress and Risk of Cardiovascular Mortality

A problem in clinical epidemiology is phrased in a mathematical relationship below, where the outcome is a function of the determinant (D) conditional on the extraneous determinants (ED) or more commonly known as the confounding factors [ 7 ]:

For non-causal research, Outcome = f (D1, D2…Dn) For causal research, Outcome = f (D | ED)

A fine research question is composed of at least three components: 1) an outcome or a health condition, 2) determinant/s or associated factors to the outcome, and 3) the domain. The outcome and the determinants have to be clearly conceptualized and operationalized as measurable variables (Table ​ (Table3; 3 ; PICOT [ 14 ] and FINER [ 15 ]). The study domain is the theoretical source population from which the study population will be sampled, similar to the wording on a drug package insert that reads, “use this medication (study results) in people with this disease” [ 7 ].

Acronym Explanation
P = Patient (or the domain)
I = Intervention or treatment (or the determinants in non-experimental)
C = Comparison (only in experimental)
O = Outcome
T = Time describes the duration of data collection
F = Feasible with the current and/or potential available resources
I = Important and interesting to current clinical practice and to you, respectively
N = Novel and adding to the existing corpus of scientific knowledge
E = Ethical research conducted without harm to participants and institutions
R = Relevant to as many parties as possible, not only to your own practice

The interpretation of study results as they apply to wider populations is known as generalization, and generalization can either be statistical or made using scientific inferences [ 16 ]. Generalization supported by statistical inferences is seen in studies on disease prevalence where the sample population is representative of the source population. By contrast, generalizations made using scientific inferences are not bound by the representativeness of the sample in the study; rather, the generalization should be plausible from the underlying scientific mechanisms as long as the study design is valid and nonbiased. Scientific inferences and generalizations are usually the aims of causal studies. 

Confounding: Confounding is a situation where true effects are obscured or confused [ 7 , 16 ]. Confounding variables or confounders affect the validity of a study’s outcomes and should be prevented or mitigated in the planning stages and further managed in the analytical stages. Confounders are also known as extraneous determinants in epidemiology due to their inherent and simultaneous relationships to both the determinant and outcome (Figure ​ (Figure2), 2 ), which are usually one-determinant-to-one outcome in causal clinical studies. The known confounders are also called observed confounders. These can be minimized using randomization, restriction, or a matching strategy. Residual confounding has occurred in a causal relationship when identified confounders were not measured accurately. Unobserved confounding occurs when the confounding effect is present as a variable or factor not observed or yet defined and, thus, not measured in the study. Age and gender are almost universal confounders followed by ethnicity and socio-economic status.

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Confounders have three main characteristics. They are a potential risk factor for the disease, associated with the determinant of interest, and should not be an intermediate variable between the determinant and the outcome or a precursor to the determinant. For example, a sedentary lifestyle is a cause for acute coronary syndrome (ACS), and smoking could be a confounder but not cardiorespiratory unfitness (which is an intermediate factor between a sedentary lifestyle and ACS). For patients with ACS, not having a pair of sports shoes is not a confounder – it is a correlate for the sedentary lifestyle. Similarly, depression would be a precursor, not a confounder.

Sample size consideration: Sample size calculation provides the required number of participants to be recruited in a new study to detect true differences in the target population if they exist. Sample size calculation is based on three facets: an estimated difference in group sizes, the probability of α (Type I) and β (Type II) errors chosen based on the nature of the treatment or intervention, and the estimated variability (interval data) or proportion of the outcome (nominal data) [ 17 - 18 ]. The clinically important effect sizes are determined based on expert consensus or patients’ perception of benefit. Value and economic consideration have increasingly been included in sample size estimations. Sample size and the degree to which the sample represents the target population affect the accuracy and generalization of a study’s reported effects. 

Pilot study: Pilot studies assess the feasibility of the proposed research procedures on small sample size. Pilot studies test the efficiency of participant recruitment with minimal practice or service interruptions. Pilot studies should not be conducted to obtain a projected effect size for a larger study population because, in a typical pilot study, the sample size is small, leading to a large standard error of that effect size. This leads to bias when projected for a large population. In the case of underestimation, this could lead to inappropriately terminating the full-scale study. As the small pilot study is equally prone to bias of overestimation of the effect size, this would lead to an underpowered study and a failed full-scale study [ 19 ]. 

The Design of Data Collection

The “perfect” study design in the theoretical phase now faces the practical and realistic challenges of feasibility. This is the step where different methods for data collection are considered, with one selected as the most appropriate based on the theoretical design along with feasibility and efficiency. The goal of this stage is to achieve the highest possible validity with the lowest risk of biases given available resources and existing constraints. 

In causal research, data on the outcome and determinants are collected with utmost accuracy via a strict protocol to maximize validity and precision. The validity of an instrument is defined as the degree of fidelity of the instrument, measuring what it is intended to measure, that is, the results of the measurement correlate with the true state of an occurrence. Another widely used word for validity is accuracy. Internal validity refers to the degree of accuracy of a study’s results to its own study sample. Internal validity is influenced by the study designs, whereas the external validity refers to the applicability of a study’s result in other populations. External validity is also known as generalizability and expresses the validity of assuming the similarity and comparability between the study population and the other populations. Reliability of an instrument denotes the extent of agreeableness of the results of repeated measurements of an occurrence by that instrument at a different time, by different investigators or in a different setting. Other terms that are used for reliability include reproducibility and precision. Preventing confounders by identifying and including them in data collection will allow statistical adjustment in the later analyses. In descriptive research, outcomes must be confirmed with a referent standard, and the determinants should be as valid as those found in real clinical practice.

Common designs for data collection include cross-sectional, case-control, cohort, and randomized controlled trials (RCTs). Many other modern epidemiology study designs are based on these classical study designs such as nested case-control, case-crossover, case-control without control, and stepwise wedge clustered RCTs. A cross-sectional study is typically a snapshot of the study population, and an RCT is almost always a prospective study. Case-control and cohort studies can be retrospective or prospective in data collection. The nested case-control design differs from the traditional case-control design in that it is “nested” in a well-defined cohort from which information on the cohorts can be obtained. This design also satisfies the assumption that cases and controls represent random samples of the same study base. Table ​ Table4 4 provides examples of these data collection designs.

Data Collection DesignsStudy Title
Cross-sectionalThe National Health and Morbidity Survey (NHMS)
The National Health and Nutrition Examination Survey (NHANES)
CohortFramingham Heart Study
The Malaysian Cohort (TMC) project
Case-controlA Case-Control Study of the Effectiveness of Bicycle Safety Helmets
Open-Angle Glaucoma and Ocular Hypertension: the Long Island Glaucoma Case-Control Study
Nested case-controlNurses' Health Study on Plasma Adipokines and Endometriosis Risk
Physicians' Health Study Plasma Homocysteine and Risk of Myocardial Infarction
Randomized controlled trialThe Women’s Health Initiative
U.K. Prospective Diabetes Study
Cross-overIntranasal-agonist in Allergic Rhinitis Published in the Allergy in 2000
Effect of Palm-based Tocotrienols and Tocopherol Mixture Supplementation on Platelet Aggregation in Subjects with Metabolic Syndrome

Additional aspects in data collection: No single design of data collection for any research question as stated in the theoretical design will be perfect in actual conduct. This is because of myriad issues facing the investigators such as the dynamic clinical practices, constraints of time and budget, the urgency for an answer to the research question, and the ethical integrity of the proposed experiment. Therefore, feasibility and efficiency without sacrificing validity and precision are important considerations in data collection design. Therefore, data collection design requires additional consideration in the following three aspects: experimental/non-experimental, sampling, and timing [ 7 ]:

Experimental or non-experimental: Non-experimental research (i.e., “observational”), in contrast to experimental, involves data collection of the study participants in their natural or real-world environments. Non-experimental researches are usually the diagnostic and prognostic studies with cross-sectional in data collection. The pinnacle of non-experimental research is the comparative effectiveness study, which is grouped with other non-experimental study designs such as cross-sectional, case-control, and cohort studies [ 20 ]. It is also known as the benchmarking-controlled trials because of the element of peer comparison (using comparable groups) in interpreting the outcome effects [ 20 ]. Experimental study designs are characterized by an intervention on a selected group of the study population in a controlled environment, and often in the presence of a similar group of the study population to act as a comparison group who receive no intervention (i.e., the control group). Thus, the widely known RCT is classified as an experimental design in data collection. An experimental study design without randomization is referred to as a quasi-experimental study. Experimental studies try to determine the efficacy of a new intervention on a specified population. Table ​ Table5 5 presents the advantages and disadvantages of experimental and non-experimental studies [ 21 ].

a May be an issue in cross-sectional studies that require a long recall to the past such as dietary patterns, antenatal events, and life experiences during childhood.

Non-experimentalExperimental
Advantages
Quick results are possibleComparable groups
Relatively less costlyHawthorne and placebo effects mitigated
No recall bias Straightforward, robust statistical analysis
No time effectsConvincing results as evidence
Real-life data 
Disadvantages
Observed, unobserved, and residual confoundingExpensive
 Time-consuming
 Overly controlled environment
 Loss to follow-up
 Random allocation of potentially harmful treatment may not be ethically permissible

Once an intervention yields a proven effect in an experimental study, non-experimental and quasi-experimental studies can be used to determine the intervention’s effect in a wider population and within real-world settings and clinical practices. Pragmatic or comparative effectiveness are the usual designs used for data collection in these situations [ 22 ].

Sampling/census: Census is a data collection on the whole source population (i.e., the study population is the source population). This is possible when the defined population is restricted to a given geographical area. A cohort study uses the census method in data collection. An ecologic study is a cohort study that collects summary measures of the study population instead of individual patient data. However, many studies sample from the source population and infer the results of the study to the source population for feasibility and efficiency because adequate sampling provides similar results to the census of the whole population. Important aspects of sampling in research planning are sample size and representation of the population. Sample size calculation accounts for the number of participants needed to be in the study to discover the actual association between the determinant and outcome. Sample size calculation relies on the primary objective or outcome of interest and is informed by the estimated possible differences or effect size from previous similar studies. Therefore, the sample size is a scientific estimation for the design of the planned study.

A sampling of participants or cases in a study can represent the study population and the larger population of patients in that disease space, but only in prevalence, diagnostic, and prognostic studies. Etiologic and interventional studies do not share this same level of representation. A cross-sectional study design is common for determining disease prevalence in the population. Cross-sectional studies can also determine the referent ranges of variables in the population and measure change over time (e.g., repeated cross-sectional studies). Besides being cost- and time-efficient, cross-sectional studies have no loss to follow-up; recall bias; learning effect on the participant; or variability over time in equipment, measurement, and technician. A cross-sectional design for an etiologic study is possible when the determinants do not change with time (e.g., gender, ethnicity, genetic traits, and blood groups). 

In etiologic research, comparability between the exposed and the non-exposed groups is more important than sample representation. Comparability between these two groups will provide an accurate estimate of the effect of the exposure (risk factor) on the outcome (disease) and enable valid inference of the causal relation to the domain (the theoretical population). In a case-control study, a sampling of the control group should be taken from the same study population (study base), have similar profiles to the cases (matching) but do not have the outcome seen in the cases. Matching important factors minimizes the confounding of the factors and increases statistical efficiency by ensuring similar numbers of cases and controls in confounders’ strata [ 23 - 24 ]. Nonetheless, perfect matching is neither necessary nor achievable in a case-control study because a partial match could achieve most of the benefits of the perfect match regarding a more precise estimate of odds ratio than statistical control of confounding in unmatched designs [ 25 - 26 ]. Moreover, perfect or full matching can lead to an underestimation of the point estimates [ 27 - 28 ].

Time feature: The timing of data collection for the determinant and outcome characterizes the types of studies. A cross-sectional study has the axis of time zero (T = 0) for both the determinant and the outcome, which separates it from all other types of research that have time for the outcome T > 0. Retrospective or prospective studies refer to the direction of data collection. In retrospective studies, information on the determinant and outcome have been collected or recorded before. In prospective studies, this information will be collected in the future. These terms should not be used to describe the relationship between the determinant and the outcome in etiologic studies. Time of exposure to the determinant, the time of induction, and the time at risk for the outcome are important aspects to understand. Time at risk is the period of time exposed to the determinant risk factors. Time of induction is the time from the sufficient exposure to the risk or causal factors to the occurrence of a disease. The latent period is when the occurrence of a disease without manifestation of the disease such as in “silence” diseases for example cancers, hypertension and type 2 diabetes mellitus which is detected from screening practices. Figure ​ Figure3 3 illustrates the time features of a variable. Variable timing is important for accurate data capture. 

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The Design of Statistical Analysis

Statistical analysis of epidemiologic data provides the estimate of effects after correcting for biases (e.g., confounding factors) measures the variability in the data from random errors or chance [ 7 , 16 , 29 ]. An effect estimate gives the size of an association between the studied variables or the level of effectiveness of an intervention. This quantitative result allows for comparison and assessment of the usefulness and significance of the association or the intervention between studies. This significance must be interpreted with a statistical model and an appropriate study design. Random errors could arise in the study resulting from unexplained personal choices by the participants. Random error is, therefore, when values or units of measurement between variables change in non-concerted or non-directional manner. Conversely, when these values or units of measurement between variables change in a concerted or directional manner, we note a significant relationship as shown by statistical significance. 

Variability: Researchers almost always collect the needed data through a sampling of subjects/participants from a population instead of a census. The process of sampling or multiple sampling in different geographical regions or over different periods contributes to varied information due to the random inclusion of different participants and chance occurrence. This sampling variation becomes the focus of statistics when communicating the degree and intensity of variation in the sampled data and the level of inference in the population. Sampling variation can be influenced profoundly by the total number of participants and the width of differences of the measured variable (standard deviation). Hence, the characteristics of the participants, measurements and sample size are all important factors in planning a study.

Statistical strategy: Statistical strategy is usually determined based on the theoretical and data collection designs. Use of a prespecified statistical strategy (including the decision to dichotomize any continuous data at certain cut-points, sub-group analysis or sensitive analyses) is recommended in the study proposal (i.e., protocol) to prevent data dredging and data-driven reports that predispose to bias. The nature of the study hypothesis also dictates whether directional (one-tailed) or non-directional (two-tailed) significance tests are conducted. In most studies, two-sided tests are used except in specific instances when unidirectional hypotheses may be appropriate (e.g., in superiority or non-inferiority trials). While data exploration is discouraged, epidemiological research is, by nature of its objectives, statistical research. Hence, it is acceptable to report the presence of persistent associations between any variables with plausible underlying mechanisms during the exploration of the data. The statistical methods used to produce the results should be explicitly explained. Many different statistical tests are used to handle various kinds of data appropriately (e.g., interval vs discrete), and/or the various distribution of the data (e.g., normally distributed or skewed). For additional details on statistical explanations and underlying concepts of statistical tests, readers are recommended the references as cited in this sentence [ 30 - 31 ]. 

Steps in statistical analyses: Statistical analysis begins with checking for data entry errors. Duplicates are eliminated, and proper units should be confirmed. Extremely low, high or suspicious values are confirmed from the source data again. If this is not possible, this is better classified as a missing value. However, if the unverified suspicious data are not obviously wrong, they should be further examined as an outlier in the analysis. The data checking and cleaning enables the analyst to establish a connection with the raw data and to anticipate possible results from further analyses. This initial step involves descriptive statistics that analyze central tendency (i.e., mode, median, and mean) and dispersion (i.e., (minimum, maximum, range, quartiles, absolute deviation, variance, and standard deviation) of the data. Certain graphical plotting such as scatter plot, a box-whiskers plot, histogram or normal Q-Q plot are helpful at this stage to verify data normality in distribution. See Figure ​ Figure4 4 for the statistical tests available for analyses of different types of data.

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Once data characteristics are ascertained, further statistical tests are selected. The analytical strategy sometimes involves the transformation of the data distribution for the selected tests (e.g., log, natural log, exponential, quadratic) or for checking the robustness of the association between the determinants and their outcomes. This step is also referred to as inferential statistics whereby the results are about hypothesis testing and generalization to the wider population that the study’s sampled participants represent. The last statistical step is checking whether the statistical analyses fulfill the assumptions of that particular statistical test and model to avoid violation and misleading results. These assumptions include evaluating normality, variance homogeneity, and residuals included in the final statistical model. Other statistical values such as Akaike information criterion, variance inflation factor/tolerance, and R2 are also considered when choosing the best-fitted models. Transforming raw data could be done, or a higher level of statistical analyses can be used (e.g., generalized linear models and mixed-effect modeling). Successful statistical analysis allows conclusions of the study to fit the data. 

Bayesian and Frequentist statistical frameworks: Most of the current clinical research reporting is based on the frequentist approach and hypotheses testing p values and confidence intervals. The frequentist approach assumes the acquired data are random, attained by random sampling, through randomized experiments or influences, and with random errors. The distribution of the data (its point estimate and confident interval) infers a true parameter in the real population. The major conceptual difference between Bayesian statistics and frequentist statistics is that in Bayesian statistics, the parameter (i.e., the studied variable in the population) is random and the data acquired is real (true or fix). Therefore, the Bayesian approach provides a probability interval for the parameter. The studied parameter is random because it could vary and be affected by prior beliefs, experience or evidence of plausibility. In the Bayesian statistical approach, this prior belief or available knowledge is quantified into a probability distribution and incorporated into the acquired data to get the results (i.e., the posterior distribution). This uses mathematical theory of Bayes’ Theorem to “turn around” conditional probabilities.

The goal of research reporting is to present findings succinctly and timely via conference proceedings or journal publication. Concise and explicit language use, with all the necessary details to enable replication and judgment of the study applicability, are the guiding principles in clinical studies reporting.

Writing for Reporting

Medical writing is very much a technical chore that accommodates little artistic expression. Research reporting in medicine and health sciences emphasize clear and standardized reporting, eschewing adjectives and adverbs extensively used in popular literature. Regularly reviewing published journal articles can familiarize authors with proper reporting styles and help enhance writing skills. Authors should familiarize themselves with standard, concise, and appropriate rhetoric for the intended audience, which includes consideration for journal reviewers, editors, and referees. However, proper language can be somewhat subjective. While each publication may have varying requirements for submission, the technical requirements for formatting an article are usually available via author or submission guidelines provided by the target journal. 

Research reports for publication often contain a title, abstract, introduction, methods, results, discussion, and conclusions section, and authors may want to write each section in sequence. However, best practices indicate the abstract and title should be written last. Authors may find that when writing one section of the report, ideas come to mind that pertains to other sections, so careful note taking is encouraged. One effective approach is to organize and write the result section first, followed by the discussion and conclusions sections. Once these are drafted, write the introduction, abstract, and the title of the report. Regardless of the sequence of writing, the author should begin with a clear and relevant research question to guide the statistical analyses, result interpretation, and discussion. The study findings can be a motivator to propel the author through the writing process, and the conclusions can help the author draft a focused introduction.

Writing for Publication

Specific recommendations on effective medical writing and table generation are available [ 32 ]. One such resource is Effective Medical Writing: The Write Way to Get Published, which is an updated collection of medical writing articles previously published in the Singapore Medical Journal [ 33 ]. The British Medical Journal’s Statistics Notes series also elucidates common and important statistical concepts and usages in clinical studies. Writing guides are also available from individual professional societies, journals, or publishers such as Chest (American College of Physicians) medical writing tips, PLoS Reporting guidelines collection, Springer’s Journal Author Academy, and SAGE’s Research methods [ 34 - 37 ]. Standardized research reporting guidelines often come in the form of checklists and flow diagrams. Table ​ Table6 6 presents a list of reporting guidelines. A full compilation of these guidelines is available at the EQUATOR (Enhancing the QUAlity and Transparency Of health Research) Network website [ 38 ] which aims to improve the reliability and value of medical literature by promoting transparent and accurate reporting of research studies. Publication of the trial protocol in a publicly available database is almost compulsory for publication of the full report in many potential journals.

No. Reporting Guidelines and Checklists
  CONSORT - CONsolidated Standards Of Reporting Trials
A 25-item checklist for reporting of randomized controlled trials. There are appropriate extensions to the CONSORT statement due to variations in the standard trial methodology such as different design aspects (e.g., cluster, pragmatic, non-inferiority and equivalence trials), interventions (e.g., herbals) and data (e.g., harms, including the extension for writing abstracts)
SPIRIT - Standard Protocol Items: Recommendations for Interventional Trials
A 33-item checklist for reporting protocols for randomized controlled trials
  COREQ - COnsolidated criteria for REporting Qualitative research
A 32-item checklist for reporting qualitative research of interviews and focus groups
  STARD - STAndards for the Reporting of Diagnostic accuracy studies
A 25-item checklist for reporting of diagnostic accuracy studies
  PRISMA - Preferred Reporting Items for Systematic reviews and Meta-Analyses
A 27-item checklist for reporting of systematic reviews
PRISMA-P - Preferred Reporting Items for Systematic reviews and Meta-Analyses Protocols
A 17-item checklist for reporting of systematic review and meta-analysis protocols
MOOSE - Meta-analysis Of Observational Studies in Epidemiology
A 35-item checklist for reporting of meta-analyses of observational studies
  STROBE - STrengthening the Reporting of OBservational studies in Epidemiology
For reporting of observational studies in epidemiology
  Checklist for cohort, case-control and cross-sectional studies (combined)
  Checklist for cohort studies
  Checklist for case-control studies
  Checklist for cross-sectional studies
Extensions of the STROBE statement
STROME-ID - STrengthening the Reporting Of Molecular Epidemiology for Infectious Diseases
A 42-item checklist
STREGA - STrengthening the REporting of Genetic Associations
A 22-item checklist for reporting of gene-disease association studies
  CHEERS - Consolidated Health Economic Evaluation Reporting Standards
A 24-item checklist for reporting of health economic evaluations

Graphics and Tables

Graphics and tables should emphasize salient features of the underlying data and should coherently summarize large quantities of information. Although graphics provide a break from dense prose, authors must not forget that these illustrations should be scientifically informative, not decorative. The titles for graphics and tables should be clear, informative, provide the sample size, and use minimal font weight and formatting only to distinguish headings, data entry or to highlight certain results. Provide a consistent number of decimal points for the numerical results, and with no more than four for the P value. Most journals prefer cell-delineated tables created using the table function in word processing or spreadsheet programs. Some journals require specific table formatting such as the absence or presence of intermediate horizontal lines between cells.

Decisions of authorship are both sensitive and important and should be made at an early stage by the study’s stakeholders. Guidelines and journals’ instructions to authors abound with authorship qualifications. The guideline on authorship by the International Committee of Medical Journal Editors is widely known and provides a standard used by many medical and clinical journals [ 39 ]. Generally, authors are those who have made major contributions to the design, conduct, and analysis of the study, and who provided critical readings of the manuscript (if not involved directly in manuscript writing). 

Picking a target journal for submission

Once a report has been written and revised, the authors should select a relevant target journal for submission. Authors should avoid predatory journals—publications that do not aim to advance science and disseminate quality research. These journals focus on commercial gain in medical and clinical publishing. Two good resources for authors during journal selection are Think-Check-Submit and the defunct Beall's List of Predatory Publishers and Journals (now archived and maintained by an anonymous third-party) [ 40 , 41 ]. Alternatively, reputable journal indexes such as Thomson Reuters Journal Citation Reports, SCOPUS, MedLine, PubMed, EMBASE, EBSCO Publishing's Electronic Databases are available areas to start the search for an appropriate target journal. Authors should review the journals’ names, aims/scope, and recently published articles to determine the kind of research each journal accepts for publication. Open-access journals almost always charge article publication fees, while subscription-based journals tend to publish without author fees and instead rely on subscription or access fees for the full text of published articles.

Conclusions

Conducting a valid clinical research requires consideration of theoretical study design, data collection design, and statistical analysis design. Proper study design implementation and quality control during data collection ensures high-quality data analysis and can mitigate bias and confounders during statistical analysis and data interpretation. Clear, effective study reporting facilitates dissemination, appreciation, and adoption, and allows the researchers to affect real-world change in clinical practices and care models. Neutral or absence of findings in a clinical study are as important as positive or negative findings. Valid studies, even when they report an absence of expected results, still inform scientific communities of the nature of a certain treatment or intervention, and this contributes to future research, systematic reviews, and meta-analyses. Reporting a study adequately and comprehensively is important for accuracy, transparency, and reproducibility of the scientific work as well as informing readers.

Acknowledgments

The author would like to thank Universiti Putra Malaysia and the Ministry of Higher Education, Malaysia for their support in sponsoring the Ph.D. study and living allowances for Boon-How Chew.

The content published in Cureus is the result of clinical experience and/or research by independent individuals or organizations. Cureus is not responsible for the scientific accuracy or reliability of data or conclusions published herein. All content published within Cureus is intended only for educational, research and reference purposes. Additionally, articles published within Cureus should not be deemed a suitable substitute for the advice of a qualified health care professional. Do not disregard or avoid professional medical advice due to content published within Cureus.

The materials presented in this paper is being organized by the author into a book.

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experimental and non experimental research venn diagram

Experimental vs. Non-Experimental Research Approaches

Main difference.

The two are distinguished based on whether there is a direct manipulation or control of variables. In a nonexperimental approach (e.g., observation or survey studies), variables are observed or measured as they occur naturally. In the experimental approach, one variable (independent variable-IV) is manipulated, and then, the other variable (dependent variable-DV) is interested in will be measured.

Although the relationship between variables observed from an experimental study is often interpreted as a cause-and-effect relation (i.e., IV cased the DV), a relationship observed in a non-experimental study cannot be interpreted as a cause-and-effect relation (see below).

Limitations of Nonexperimental Research

  • When researchers use a nonexperimental approach, even if they find two variables that are co-varying, they cannot determine the direction or casality of the two variables. In other words, you cannot determine whether there is a clear cause and effect relation (more critical issue).
  • For example, let’s say you measured how much exercise people do and how anxious they are, and found that there seems to be a strong relationship between the two (the more you exercise, the less anxious you are).
  • However, there could be at least possible directions of causality:
  • Variable X could cause variable Y (e.g., more exercise could cause less anxiety)

experimental and non experimental research venn diagram

2. Variable Y could cause variable X (e.g., more anxiety could cause less exercise)

experimental and non experimental research venn diagram

3. There is no direct relation between X and Y. But there is a third variable that could be causing both X and Y to behave in a certain way (e.g., Socioeconomic status, especially income, of a person make the degree of exercise and depression behave in the observed specific manner).

experimental and non experimental research venn diagram

Case Study: Nonexperimental Research

Camacho et al. (1991) performed a longitudinal study and measured physical activity and depression of a sample from Alameda County in California. Subjected reported their exercise level through a self-report measure and their depression was measured in a follow-up.

The researchers found that “Associations between 1965–1974 changes in activity level and depression in the 1983 follow-up suggest that the risk of depression can be altered by changes in exercise habits, although these associations were not statistically significant after adjustment for covariates.”

This research case suggests that a relationship observed in nonexperimental research could have been due to third variables .

Experimental Research Approach

In an experimental approach, one variable (IV) is manipulated. For example, a group of participants is asked to do some exercises (the top panel of the figure below) while the other group of participants is not asked to do or prevented from exercise (the bottom panel).

experimental and non experimental research venn diagram

After the manipulation of the IV (i.e., exercise – with exercise vs. no exercise), the other variable (DV, anxiety) that the researcher is interested in will be measured.

Most importantly, any differences between groups in terms of the DV (anxiety) will be attributed to the manipulation of the IV (exercise).

Control of Extraneous / Confounding Variables in Experimental Research

In the experimental approach, as the DV difference will be attributed to the IV, it is critical to control other possible variables that could also explain the DV differences. For example, what if the exercise group was not only just an exercise group but also a rich group (see below)?

experimental and non experimental research venn diagram

Then, now the researcher cannot tell whether the anxiety score difference between the groups is due to the exercise itself or their socioeconomic status difference. In this case, the extraneous variable that varied along with the IV is called a confounding variable and it ruins the underlying logic of the experiment.

Randomization

To avoid confounding variables, it is critical to randomly assign subjects to different experimental groups so that the extraneous variables vary in a non-systematic manner. This process is called randomization. As a result of the randomization, participants with various characteristics will be (assumed to be) distributed equally in the two groups.

experimental and non experimental research venn diagram

Theoretically, the individual characteristic composition of the two groups will be virtually identical in every way. Then, the infinite extraneous variables are just as likely to affect one group as they are to affect the other group. Therefore, extraneous variables cannot be the cause of any systematic differences between conditions and the researcher would conclude that the difference in DV was due to the IV.

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Design Diagrams – PhD Dissertation Research Seminar Track 2

Design diagrams.

A research design should be able to be diagrammed graphically. This handout will provide basic definitions and descriptions of constructing a research design diagram. For more details, consult William M.K Trochim's Research Methods Knowledge Base . The design diagrams here are adapted from Dr. Trochim's presentation.

Example 1 :

Design Type Time >>>>>>>>>>

Pretest-posttest.
Two group.
Experimental.

R O X O
R O   O

Note the following:

  • The box on the left describes the research design in words.  It says that there will be an experiment involving two groups (an experimental and a control group), and the dependent variable will be measured before and after the treatment.
  • The box on the right describes the two groups, the experimental group on top, the control on bottom.  Time moves from left to right.
  • “R” means “random assignment to groups.”  This is the first step and comes first in time.
  • “O” is the pretest. Note that both pretests are at the same point in time. This means they are administered at the same time.
  • “X” is the intervention—the independent variable—which the experimental group receives but the control group does not.
  • “O” is the posttest. Again, it is administered at the same time to both groups.

Sometimes, there are subscript numbers.

Design Type Time >>>>>>>>>>
Pretest-two posttest.
Two group.
Experimental.
R O X O O
R O   O O

In this example, the pretest (“O 1 ”) is given again as a posttest, but a second measure (“O 2 ”)  is also given as a posttest.

Design Type Time >>>>>>>>>>
Pretest-posttest.
Two group.
Quasi-experimental non-equivalent groups.
N O X O
N O   O

Here, notice the "N" replacing the "R." This means that random assignment to the groups will not be done. Instead, "non-equivalent groups" ("N") are used, usually the result of convenience sampling. There is still the experimental structure—pretest, exposure to the treatment, posttest, but because the groups are not randomly assigned, it is a quasi-experiment.

Design Type Time >>>>>>>>>>
Pretest-posttest
Two group
Quasi-experimental discontinuity-regression
O C   O   X   O

Here, exactly the same design, except that now the groups are assigned on the basis of some cutoff score ("C") from a measure administered before groups are formed ("O1"). That is, the pool of participants are given some screening measure and their scores determine in which group they are placed. For example, all the lowest scores on the screening tool might be placed in one group, and the highest (based on the cutoff) in the other group.

In each example, notice the words in the left-hand column.  There are basically three main lines (additional indented lines are simply continuations of the previous line):

  • Line 1:  Measures (Pretest-postest, pretest-two posttests, multiple measures, and so on).
  • Line 2:  Sample (Groups) (Two-group, One-group, Three-group, and so on).
  • Line 3: Design type (Experimental, quasi-experimental, and so on).

The examples can be multiplied, but the basic ideas have been presented—for quantitative design diagrams.  How would qualitative diagrams look?

Design Type Time >>>>>>>>>>

Three interview.
Purposeful.
Grounded theory design.

P   O   O     O
P   O   O     O
P   O   O     O

Note the similarities and the differences:

  • The data collection method remains the first line (“Three-interview”).
  • Groups are replaced by the type of sampling (usually “Purposive” or “convenience”).  It could be more detailed ( “Purposive stratified”).
  • The design is given in the third line.
  • Now, under the “Time” line, instead of groups there are “participants,” and the subscripts indicate which one. (“P1,” “P2,” “P3…P10,”). In this case, the diagram indicates that there will be ten participants and that all ten will receive three interviews, with the third coming after a slightly longer interval than the interval between the first two. 
  • The line-up of the “O” observations suggests that all three waves of interviews will take place at the same time.  This immediately suggests a problem in the plan! We’ll talk about that in a moment.
P   O   O     O
  • But that would signify that all the interviews would be done at exactly the same point in time, which is not usually the case.  If individual participants must be interviewed (or otherwise observed) at different times, the diagram should reflect that, as in Example 7.
Design Type Time >>>>>>>>>>
Three interview.
Purposeful.
Grounded theory design.
P O   O     O                  
P   O   O     O                
P     O   O     O              
P       O   O     O            
P         O   O     O          
P           O   O     O        
P             O   O     O      
P               O   O     O    
P                 O   O     O  
P                   O   O     O

Here the full interview schedule is laid out graphically.  One of the values of design diagrams—in both methodologies—is that they often reveal a design flaw that a verbal description would not capture.  In this case, look at the timing of the some of the second and third interviews. They overlap with other interviews (meaning, they occur at the same time).  Obviously, that will be impossible for a single researcher, so the diagram could be altered, reflecting the reality.

Design Type Time >>>>>>>>>>
Three interview.
Purposeful.
Grounded theory design.
P O                   O                   O                  
P   O                   O                   O                
P     O                   O                   O              
P       O                   O                   O            
P         O                   O                   O          
P           O                   O                   O        
P             O                   O                   O      
P               O                   O                   O    
P                 O                   O                   O  
P                   O                   O                   O

In qualitative research, second and third interviews are not unheard of. Their purpose is almost always to interview participants about the results of the first interviews to deepen their views. So completing the first wave of interviews before starting the next wave would be essential to the methods, and the design diagram in examples 6 and 7 alerted the researcher to that potential error that could invalidate the study or at least make it quite difficult to carry out.

Let's look at a quantitative diagram that captures a potential design flaw.

Assume that the research question is: Does exposure to condition X increase scores on dependent variable Y in participant sample Z?

Here is the first design diagram:

Design Type Time: Sept. > Oct. > Dec. >>>> May
Pretest-posttest.
Two group.
Quasi-experimental non-equivalent groups.
N   O   X     O
N   O         O

Suppose Sample Z is children who will be pre-tested on their reading skills in September at the start of second grade, workers who will be pre-tested on particular skills, or clients who will be pre-tested on some measure of functioning. One classroom will receive the special program from October through December, the other will not. (One group of workers will receive a special training, another will not; one group of clients a special intervention, the other group not.) Both groups will be post-tested in May, at the end of the school year (or nine months after the beginning).

Do you see the flaw?  Consider what sorts of things naturally happen for a seven or eight year old child over the course of six months (or for workers or clients over a span of time).  For example, young children mature significantly over the course of a year, and that might account for changes in their reading ability.  Workers on the job may develop skills naturally by using them.  Clients might improve their functioning due to other factors.  We’ll continue with the example of the children, but the point applies to many similar kinds of studies.

How might this maturation extraneous variable be countered?

Note : The four months between September and December could also affect the maturation of the children, so perhaps adding comprehension measures mid-way through the program would help.

Example 10a:

Design Type Time: Sept. > Oct. to Dec. 5 > Dec 7 >>>> May
Pretest-posttest.
Two group.
Quasi-experimental non-equivalent groups design.
N   O   X   O     O
N   O       O     O

But perhaps some of the kids matured faster during the first months of the school year. Perhaps adding more measures along the way, during the training period, could eliminate the problem.

Example 10b:

Design Type Time: Sept. > Oct. to Dec. 5 > Dec. 7 >>>> May
Pretest-posttest.
Two group.
Quasi-experimental non-equivalent groups design.
N   O   X O X O X   O     O
N   O     O   O     O     O

Here the maturation effect could be controlled for more tightly, and that flaw perhaps be eliminated. But of course, there might be other flaws. The diagram indicates another potential threat to validity that could be eliminated. Do you see it?

Design Type Time: Sept. > Oct. to Dec. 5 > Dec. 7
Pretest-posttest.
Two group.
Quasi-experimental non-equivalent groups design.
N   O   X O X O X   O
N   O     O   O     O

You got it! The children (or workers or clients) might have remembered the original test, which was going to be used four times. So changing the test itself a couple of times could prevent that from distorting the actual impact of the training program.

The last few examples illustrate the usefulness of the design diagram in detecting potential validity threats. In qualitative as well as quantitative research, validity is all-important, and the whole point of careful design before conducting the study is to eliminate or reduce any threats to the study's ultimate validity.

Doc. reference: phd_t2_u07s1_h06_diagram.html

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Experimental vs Observational Studies: Differences & Examples

Experimental vs Observational Studies: Differences & Examples

Understanding the differences between experimental vs observational studies is crucial for interpreting findings and drawing valid conclusions. Both methodologies are used extensively in various fields, including medicine, social sciences, and environmental studies. 

Researchers often use observational and experimental studies to gather comprehensive data and draw robust conclusions about their investigating phenomena. 

This blog post will explore what makes these two types of studies unique, their fundamental differences, and examples to illustrate their applications.

What is an Experimental Study?

An experimental study is a research design in which the investigator actively manipulates one or more variables to observe their effect on another variable. This type of study often takes place in a controlled environment, which allows researchers to establish cause-and-effect relationships.

Key Characteristics of Experimental Studies:

  • Manipulation: Researchers manipulate the independent variable(s).
  • Control: Other variables are kept constant to isolate the effect of the independent variable.
  • Randomization: Subjects are randomly assigned to different groups to minimize bias.
  • Replication: The study can be replicated to verify results.

Types of Experimental Study

  • Laboratory Experiments: Conducted in a controlled environment where variables can be precisely controlled.
  • Field Research : These are conducted in a natural setting but still involve manipulation and control of variables.
  • Clinical Trials: Used in medical research and the healthcare industry to test the efficacy of new treatments or drugs.

Example of an Experimental Study:

Imagine a study to test the effectiveness of a new drug for reducing blood pressure. Researchers would:

  • Randomly assign participants to two groups: receiving the drug and receiving a placebo.
  • Ensure that participants do not know their group (double-blind procedure).
  • Measure blood pressure before and after the intervention.
  • Compare the changes in blood pressure between the two groups to determine the drug’s effectiveness.

What is an Observational Study?

An observational study is a research design in which the investigator observes subjects and measures variables without intervening or manipulating the study environment. This type of study is often used when manipulating impractical or unethical variables.

Key Characteristics of Observational Studies:

  • No Manipulation: Researchers do not manipulate the independent variable.
  • Natural Setting: Observations are made in a natural environment.
  • Causation Limitations: It is difficult to establish cause-and-effect relationships due to the need for more control over variables.
  • Descriptive: Often used to describe characteristics or outcomes.

Types of Observational Studies: 

  • Cohort Studies : Follow a control group of people over time to observe the development of outcomes.
  • Case-Control Studies: Compare individuals with a specific outcome (cases) to those without (controls) to identify factors that might contribute to the outcome.
  • Cross-Sectional Studies : Collect data from a population at a single point to analyze the prevalence of an outcome or characteristic.

Example of an Observational Study:

Consider a study examining the relationship between smoking and lung cancer. Researchers would:

  • Identify a cohort of smokers and non-smokers.
  • Follow both groups over time to record incidences of lung cancer.
  • Analyze the data to observe any differences in cancer rates between smokers and non-smokers.

Difference Between Experimental vs Observational Studies

TopicExperimental StudiesObservational Studies
ManipulationYesNo
ControlHigh control over variablesLittle to no control over variables
RandomizationYes, often, random assignment of subjectsNo random assignment
EnvironmentControlled or laboratory settingsNatural or real-world settings
CausationCan establish causationCan identify correlations, not causation
Ethics and PracticalityMay involve ethical concerns and be impracticalMore ethical and practical in many cases
Cost and TimeOften more expensive and time-consumingGenerally less costly and faster

Choosing Between Experimental and Observational Studies

The researchers relied on statistical analysis to interpret the results of randomized controlled trials, building upon the foundations established by prior research.

Use Experimental Studies When:

  • Causality is Important: If determining a cause-and-effect relationship is crucial, experimental studies are the way to go.
  • Variables Can Be Controlled: When you can manipulate and control the variables in a lab or controlled setting, experimental studies are suitable.
  • Randomization is Possible: When random assignment of subjects is feasible and ethical, experimental designs are appropriate.

Use Observational Studies When:

  • Ethical Concerns Exist: If manipulating variables is unethical, such as exposing individuals to harmful substances, observational studies are necessary.
  • Practical Constraints Apply: When experimental studies are impractical due to cost or logistics, observational studies can be a viable alternative.
  • Natural Settings Are Required: If studying phenomena in their natural environment is essential, observational studies are the right choice.

Strengths and Limitations

Experimental studies.

  • Establish Causality: Experimental studies can establish causal relationships between variables by controlling and using randomization.
  • Control Over Confounding Variables: The controlled environment allows researchers to minimize the influence of external variables that might skew results.
  • Repeatability: Experiments can often be repeated to verify results and ensure consistency.

Limitations:

  • Ethical Concerns: Manipulating variables may be unethical in certain situations, such as exposing individuals to harmful conditions.
  • Artificial Environment: The controlled setting may not reflect real-world conditions, potentially affecting the generalizability of results.
  • Cost and Complexity: Experimental studies can be costly and logistically complex, especially with large sample sizes.

Observational Studies

  • Real-World Insights: Observational studies provide valuable insights into how variables interact in natural settings.
  • Ethical and Practical: These studies avoid ethical concerns associated with manipulation and can be more practical regarding cost and time.
  • Diverse Applications: Observational studies can be used in various fields and situations where experiments are not feasible.
  • Lack of Causality: It’s easier to establish causation with manipulation, and results are limited to identifying correlations.
  • Potential for Confounding: Uncontrolled external variables may influence the results, leading to biased conclusions.
  • Observer Bias: Researchers may unintentionally influence outcomes through their expectations or interpretations of data.

Examples in Various Fields

  • Experimental Study: Clinical trials testing the effectiveness of a new drug against a placebo to determine its impact on patient recovery.
  • Observational Study: Studying the dietary habits of different populations to identify potential links between nutrition and disease prevalence.
  • Experimental Study: Conducting a lab experiment to test the effect of sleep deprivation on cognitive performance by controlling sleep hours and measuring test scores.
  • Observational Study: Observing social interactions in a public setting to explore natural communication patterns without intervention.

Environmental Science

  • Experimental Study: Testing the impact of a specific pollutant on plant growth in a controlled greenhouse setting.
  • Observational Study: Monitoring wildlife populations in a natural habitat to assess the effects of climate change on species distribution.

How QuestionPro Research Can Help in Experimental vs Observational Studies

Choosing between experimental and observational studies is a critical decision that can significantly impact the outcomes and interpretations of a study. QuestionPro Research offers powerful tools and features that can enhance both types of studies, giving researchers the flexibility and capability to gather, analyze, and interpret data effectively.

Enhancing Experimental Studies with QuestionPro

Experimental studies require a high degree of control over variables, randomization, and, often, repeated trials to establish causal relationships. QuestionPro excels in facilitating these requirements through several key features:

  • Survey Design and Distribution: With QuestionPro, researchers can design intricate surveys tailored to their experimental needs. The platform supports random assignment of participants to different groups, ensuring unbiased distribution and enhancing the study’s validity.
  • Data Collection and Management: Real-time data collection and management tools allow researchers to monitor responses as they come in. This is crucial for experimental studies where data collection timing and sequence can impact the results.
  • Advanced Analytics: QuestionPro offers robust analytical tools that can handle complex data sets, enabling researchers to conduct in-depth statistical analyses to determine the effects of the experimental interventions.

Supporting Observational Studies with QuestionPro

Observational studies involve gathering data without manipulating variables, focusing on natural settings and real-world scenarios. QuestionPro’s capabilities are well-suited for these studies as well:

  • Customizable Surveys: Researchers can create detailed surveys to capture a wide range of observational data. QuestionPro’s customizable templates and question types allow for flexibility in capturing nuanced information.
  • Mobile Data Collection: For field research, QuestionPro’s mobile app enables data collection on the go, making it easier to conduct studies in diverse settings without internet connectivity.
  • Longitudinal Data Tracking: Observational studies often require data collection over extended periods. QuestionPro’s platform supports longitudinal studies, allowing researchers to track changes and trends.

Experimental and observational studies are essential tools in the researcher’s toolkit. Each serves a unique purpose and offers distinct advantages and limitations. By understanding their differences, researchers can choose the most appropriate study design for their specific objectives, ensuring their findings are valid and applicable to real-world situations.

Whether establishing causality through experimental studies or exploring correlations with observational research designs, the insights gained from these methodologies continue to shape our understanding of the world around us. 

Whether conducting experimental or observational studies, QuestionPro Research provides a comprehensive suite of tools that enhance research efficiency, accuracy, and depth. By leveraging its advanced features, researchers can ensure that their studies are well-designed, their data is robustly analyzed, and their conclusions are reliable and impactful.

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Probability 2 (Sample space, Venn diagrams and experimental)

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Lessons (4)

List outcomes in a sample space diagram (two-way table) and calculate probabilities, calculate experimental probabilities and make predictions (relative frequency), find probabilities from venn diagrams including basic set notation, find probabilities from frequency trees.

IMAGES

  1. Comparing And Contrasting Experimental & Non-Experimental Methods

    experimental and non experimental research venn diagram

  2. Similarities and differences between experimental and traditional or

    experimental and non experimental research venn diagram

  3. Difference Between Experimental and Non-Experimental Research

    experimental and non experimental research venn diagram

  4. Similarities and differences between experimental and traditional or

    experimental and non experimental research venn diagram

  5. Research Venn Diagram for 'Filling the Gap'. Colors correspond to those

    experimental and non experimental research venn diagram

  6. Venn diagram which identifies the conceptual positioning of this

    experimental and non experimental research venn diagram

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  1. Research Design

  2. Venn Diagram Questions Reasoning Shorts Video || Ssc Cgl

  3. Four Set Venn Diagram?

  4. Quantitative Research || Experimental Research || Non Experimental Research

  5. The RMC Experimental Non-Compression Engine

  6. non experimental research design unit-4 part4 last nursing research

COMMENTS

  1. Experimental Vs Non-Experimental Research: 15 Key Differences

    Definitions. Experimental research is the type of research that uses a scientific approach towards manipulating one or more control variables and measuring their defect on the dependent variables, while non-experimental research is the type of research that does not involve the manipulation of control variables.

  2. 2.5: Experimental and Non-experimental Research

    2.5: Experimental and Non-experimental Research. One of the big distinctions that you should be aware of is the distinction between "experimental research" and "non-experimental research". When we make this distinction, what we're really talking about is the degree of control that the researcher exercises over the people and events in ...

  3. Quantitative Research with Nonexperimental Designs

    Leung and Shek (2018) explain: Experimental research design utilizes the principle of manipulation of the independent variables and examines its cause-and-effect relationship on the dependent variables by controlling the effects of other variables. Usually, the experimenter assigns two or more groups with similar characteristics.

  4. Experimental vs Non

    Experimental vs Non - Experimental Research [classic] Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. Comparing and contrasting the two kinds of Psychological Research. You can easily edit this template using Creately's venn diagram maker.

  5. Experimental and non-experimental research

    Non-experimental research¶. Non-experimental research is a broad term that covers "any study in which the researcher doesn't have as much control as they do in an experiment". Obviously, control is something that scientists like to have, but as the previous example illustrates there are lots of situations in which you can't or shouldn't try to obtain that control.

  6. 1.6: Non-Experimental Research

    When to Use Non-Experimental Research. As we saw earlier, experimental research is appropriate when the researcher has a specific research question or hypothesis about a causal relationship between two variables—and it is possible, feasible, and ethical to manipulate the independent variable.It stands to reason, therefore, that non-experimental research is appropriate—even necessary—when ...

  7. Experimental vs. Non-Experimental Research

    Non-experimental research does not mean nonscientific. Non-experimental research means there is a predictor variable or group of subjects that cannot be manipulated by the experimenter. Typically ...

  8. Quantitative Research Designs: Non-Experimental vs. Experimental

    Without this level of control, you cannot determine any causal effects. While validity is still a concern in non-experimental research, the concerns are more about the validity of the measurements, rather than the validity of the effects. Finally, a quasi-experimental design is a combination of the two designs described above.

  9. Overview of Nonexperimental Research

    Key Takeaways. Nonexperimental research is research that lacks the manipulation of an independent variable, control of extraneous variables through random assignment, or both. There are three broad types of nonexperimental research. Single-variable research focuses on a single variable rather than a relationship between variables.

  10. 6.1 Overview of Non-Experimental Research

    When researchers use a participant characteristic to create groups (nationality, cannabis use, age, sex), the independent variable is usually referred to as an experimenter-selected independent variable (as opposed to the experimenter-manipulated independent variables used in experimental research). Figure 6.1 shows data from a hypothetical study on the relationship between whether people make ...

  11. Overview of Non-Experimental Research

    Non-experimental research is research that lacks the manipulation of an independent variable. Rather than manipulating an independent variable, researchers conducting non-experimental research simply measure variables as they naturally occur (in the lab or real world). Most researchers in psychology consider the distinction between experimental ...

  12. Planning and Conducting Clinical Research: The Whole Process

    Experimental or non-experimental: Non-experimental research (i.e., "observational"), in contrast to experimental, involves data collection of the study participants in their natural or real-world environments. Non-experimental researches are usually the diagnostic and prognostic studies with cross-sectional in data collection.

  13. Sage Research Methods

    Non-experimental designs are used simply to answer questions about groups or about whether group differences exist. The conclusions drawn from nonexperimental research are primarily descriptive in nature. Any attempts to draw conclusions about causal relationships based on nonexperimental research are done so post hoc.

  14. Experimental vs. Non-Experimental Research Approaches

    Experimental vs. Non-Experimental Research Approaches. December 9, 2021 December 8, 2021 by kjung2. Main Difference. The two are distinguished based on whether there is a direct manipulation or control of variables. In a nonexperimental approach (e.g., observation or survey studies), variables are observed or measured as they occur naturally ...

  15. Design Diagrams

    Line 1: Measures (Pretest-postest, pretest-two posttests, multiple measures, and so on). Line 2: Sample (Groups) (Two-group, One-group, Three-group, and so on). Line 3: Design type (Experimental, quasi-experimental, and so on). The examples can be multiplied, but the basic ideas have been presented—for quantitative design diagrams.

  16. 1.11: Experimental and non-experimental research

    Non-experimental research. Non-experimental research is a broad term that covers "any study in which the researcher doesn't have quite as much control as they do in an experiment". Obviously, control is something that scientists like to have, but as the previous example illustrates, there are lots of situations in which you can't or shouldn't try to obtain that control.

  17. PDF Non-experimental study designs: The basics and recent advances

    So when we can't randomize…the role of design for non-experimental studies. •Should use the same spirit of design when analyzing non-experimental data, where we just see that some people got the treatment and others the control •Helps articulate 1) the causal question, and 2) the timing of covariates, exposure, and outcomes.

  18. Venn Diagrams

    The Venn diagram, is a convenient way to illustrate definitions within the algebra of sets. Consider a Universal set with two subsets A and B. We may represent this as a rectange containing the universal set, with circles containing the elements of A and B. The complement of a set A is everything that is not in A; it is represented by the ...

  19. Experimental vs Observational Studies: Differences & Examples

    Whether conducting experimental or observational studies, QuestionPro Research provides a comprehensive suite of tools that enhance research efficiency, accuracy, and depth. By leveraging its advanced features, researchers can ensure that their studies are well-designed, their data is robustly analyzed, and their conclusions are reliable and ...

  20. (PDF) Venn diagrams and probability in clinical research

    V enn diagrams are cur. rently widely used in clinical research, for example, to study a core microbiome [6], or in obstructive lung. diseases [7], and even genetic studies often include. them ...

  21. Probability 2 (Sample space, Venn diagrams and experimental)

    In this lesson, we will learn how to calculate probabilities from Venn diagrams with 2 or more sets, including using the correct notation for union, intersect and complement. It is useful to have a knowledge of how to draw Venn diagrams prior to this lesson but this skill is revised.

  22. A Holey Perspective on Venn Diagrams

    Venn constructed his diagrams via drawing, which is likely why he crossed out regions (i.e., dark shading) in the Venn diagrams to represent non-existence. There could be notable differences in the use and interpretation of visual features depending on whether a person is actively constructing a diagram (as Venn did) or interpreting already ...

  23. 5: Experimental Design

    Experimental design is a discipline within statistics concerned with the analysis and design of experiments. Design is intended to help research create experiments such that cause and effect can be established from tests of the hypothesis. We introduced elements of experimental design in Chapter 2.4. Here, we expand our discussion of ...