introduction of a business essay

How to Write a Business Essay for Impactful Communication and Analysis

So, you've got a business essay coming up, and you're feeling a mix of excitement and a tad bit overwhelmed, right? Totally get it. Writing a business essay might sound boring, but trust me, it's a skill that's gonna come in handy when you're out there in the real world.

In this article, we're dishing out some awesome tips just for you if you have question on how to start a business essay. Think of it as your secret weapon to tackle those business essays like a pro. We'll keep it real, easy, and super practical – no fancy jargon or complicated theories. Let's dive into the world of business essay writing, where your words can make a big impact. In case you lack time or motivation to finish your assignment, use our business essay writing service to streamline the process.

What Is a Business Essay

Business essays are written pieces that explore and analyze various aspects of business-related topics, often focusing on management, marketing, finance, or entrepreneurship. They provide a platform for students and professionals to articulate their understanding of business concepts, theories, and real-world applications. Typically written in a formal and structured manner, a business essay requires critical thinking, research skills, and the ability to communicate ideas effectively. Whether delving into case studies, discussing industry trends, or evaluating business strategies, the essay aims to provide insights, draw conclusions, and contribute to a deeper understanding of the dynamic world of business.

How to Write an Introduction for a Business Essay

A business essay introduction sets the tone for the entire paper and captures the reader's attention. Here are some steps and tips to help you write an effective introduction for a business essay:

• Understand the Purpose of the Introduction

Clearly understand the purpose of your essay. Are you providing an overview of a business concept, analyzing a case study, or arguing a specific point? Tailor your introduction accordingly.

• Start with a Hook

Grab the reader's attention with a compelling hook. This could be a relevant quote, a surprising fact, a rhetorical question, or a thought-provoking statement. The goal is to make the reader want to continue reading.

• Provide Context

After the hook, provide some background or context related to the topic of your essay. Help the reader understand the significance and relevance of the subject matter in the business world.

• Thesis Statement

Clearly state your thesis or the main argument of your essay. This should be a concise and focused statement that outlines what the reader can expect from the rest of the essay. Make sure it is specific and reflects the purpose of your writing.

• Outline the Scope

Briefly outline the main points or areas that your essay will cover. This gives the reader a roadmap of what to expect and helps them understand the structure of your essay.

• Use Clear and Concise Language

Keep your introduction clear and concise. Avoid unnecessary jargon or complex language that might confuse the reader. Aim for clarity and precision.

• Be Relevant

Ensure that every sentence in your introduction is directly related to the topic of your essay. Avoid going off on tangents or providing excessive information that doesn't contribute to the main points.

• Consider the Tone

Choose a tone that is appropriate for your audience and the nature of your essay. Business essays can vary in tone, from formal and academic to more conversational, depending on the context.

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Business Essay Introduction Example

Here’s an example of an introduction for an essay titled “The Rise of E-commerce: Shaping the Future of Retail”:

The retail landscape is undergoing a seismic shift as e-commerce continues to redefine the way consumers shop. In this essay, we explore the profound implications of this digital transformation on traditional retail models and analyze the key strategies businesses are employing to thrive in this dynamic environment. From changing consumer behaviors to the strategic use of technology, the impact of e-commerce on the retail sector is undeniable, prompting businesses to adapt or face the risk of obsolescence.

How to Write a Business Essay

Working on a business essay might seem daunting, but it doesn't have to be. In this guide, we'll break down the process into simple steps to help you navigate through it smoothly. In this next section. We’ll be breaking down the essentials of drawing up a business essay from start to finish. From defining your main argument to structuring your points effectively, let's explore the key strategies that will set you on the path to success. 

Analyze the Prompt

Start by carefully reading and understanding the essay prompt. This involves breaking down the question to grasp what it's asking for, identifying the main topics, and recognizing any specific tasks or points to cover. This step helps you set the stage for a focused and relevant essay by ensuring you address all aspects mentioned in the prompt. You can hire a business essay writer to expedite the process if you want.

Think of a Thesis Statement

When writing a business essay, think of the thesis statement as the essay's compass. It should be a concise, strong sentence that lays out your main argument or viewpoint on the topic. Your thesis guides the entire essay, so make sure it's specific, debatable, and gives readers a clear idea of what to expect in your writing.

Create an Outline

We’ve already shared tips on how to write an introduction for a business essay, so let’s move on to the next stages. Organize your thoughts by outlining the main points and structure of your essay. This doesn't have to be too detailed; just a roadmap that helps you see how different ideas connect. An outline ensures a logical flow in your writing and prevents you from going off track. By the way, have you already picked business essay topics ? If not, here’s a list of great ideas you can use!

Provide Topic Background

Before diving into your main points, the business essay writing format implies giving your reader some context about the topic. Briefly introduce the key concepts, relevant facts, or historical background that will help readers understand the importance and relevance of your essay.

Write the Main Body

Start developing your essay by expanding on the main points outlined in your thesis. Each paragraph should focus on a specific idea or argument supported by evidence or examples. Be clear and concise, ensuring a smooth transition between paragraphs. It’s the most difficult part of the assignment, meaning you can use our college essay service to simplify it.

Write a Conclusion

Summarize your key points and conclusively restate your thesis. The conclusion should tie up the loose ends and leave a lasting impression on the reader. Avoid introducing new information but rather reinforce your main argument. For more details about how to write a conclusion for an essay , please refer to our guide.

Add a Bibliography

List all the sources you used in your research. Be meticulous about citing your references properly, following the chosen format (APA, MLA, etc.). This adds credibility to your essay and avoids plagiarism issues.

Edit and Proofread

As you’ve learned how to write a business essay, it’s time to master the art of self-revising. Review your essay for clarity, coherence, and grammatical errors. Editing ensures that your ideas flow smoothly, and proofreading catches any overlooked mistakes. It's a crucial step to polish your essay and present a professional piece of writing. Do you have another assignment on business management ? This guide will help you!

Choose the Writing Format

Reiterate the importance of selecting and adhering to the chosen writing format throughout the essay. Consistency in formatting, citations, and other style elements contributes to the overall professionalism of your work.

Business Essay Example

Business essay examples offer practical assistance to students tackling assignments by showcasing the application of essential writing principles in a real-world context. As a tangible reference, it demonstrates an effective essay structure and how to formulate a clear thesis statement and provide coherent arguments. By examining examples, students can glean insights into research techniques, proper citation practices, and overall essay organization, empowering them to approach their business assignments with increased confidence and proficiency.

Example 1: “The Impact of Technological Advancements on Modern Business Operations”

This essay explores the multifaceted impact of technology on operational efficiency, innovation, customer relations, and global connectivity. From integrating automation and artificial intelligence for streamlined processes to facilitating global expansion through digital platforms, technology emerges as a driving force shaping the success and sustainability of contemporary enterprises. While acknowledging the numerous benefits, the essay also highlights the challenges and ethical considerations inherent in adopting these technologies, emphasizing the need for businesses to navigate these complexities responsibly for long-term growth and competitiveness.

Example 2: “Sustainable Business Practices: A Strategic Imperative for Corporate Success”

This essay explores the pivotal role of sustainable business practices as a strategic imperative for corporate success in the contemporary entrepreneurship scene. Addressing environmental concerns, social consciousness, and economic viability, the essay delves into the multifaceted benefits of adopting sustainable approaches. It discusses how businesses can align profitability with responsible practices, emphasizing environmental stewardship, social impact, and community engagement. The essay underscores the importance of regulatory compliance and risk mitigation in business by examining the economic advantages and innovation opportunities arising from sustainable initiatives.

Final Considerations

Students engage in writing business essays to develop essential skills and knowledge crucial for success in the professional world. These essays serve as a platform for honing critical thinking, analytical, and communication skills, allowing students to articulate and analyze complex business concepts. Through the process of researching, organizing thoughts, and constructing coherent arguments, students gain a deeper understanding of business principles and practices. Business essays also cultivate the ability to synthesize information, evaluate various perspectives, and present well-reasoned conclusions. If you find with task troublesome, you can always tell us, ‘ write my research paper ,’ and one of our wordsmiths will fulfill the assignment quickly.

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Business Essay Introduction – Everything You Need To Know

Want to know business essay introduction then you are at the right place. Here we will discuss everything you need to know about business essay introduction. On the other hand, a business essay is a type of writing that presents an argument or analysis related to a specific business topic. It is a critical component of any business curriculum as it helps students develop their analytical and writing skills, which are essential in the business world. A business essay can be written on various topics, including marketing, finance, management, and entrepreneurship, among others.

In this blog, we will discuss the essential elements of a business essay introduction. The introduction is the first part of the essay that the reader encounters. Therefore, it should be engaging, informative, and persuasive. The introduction sets the tone for the rest of the essay and should capture the reader’s attention.

What is a Business Essay and Why is it Important?

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A business essay is an academic or professional piece of writing that discusses a specific aspect of the business world. It may focus on topics such as marketing, finance, management, entrepreneurship, or any other area related to the field of business. Business essays may be assigned as coursework in a business degree program or may be written by professionals for publication in industry-specific journals.

Business essays are important for several reasons. Firstly, they provide a platform for the discussion of critical issues facing the business world. By analyzing and discussing these issues, business essays can help individuals and organizations to develop better strategies and approaches to solving problems.

Secondly, business essays are a valuable tool for education and professional development. They help students and professionals to develop their understanding of complex business concepts and to improve their analytical and writing skills. Through the process of researching and writing a business essay, individuals can develop a deeper understanding of the subject matter and gain new insights into the challenges facing the business world.

Thirdly, business essays are important for thought leadership and innovation. By publishing thought-provoking and insightful essays, business professionals can contribute to the advancement of their field and help to shape the direction of future research and development.

Finally, business essays are important for sharing knowledge and best practices across the business community. By sharing their insights and experiences, business professionals can help others to learn from their successes and failures, and to apply these lessons to their own organizations.

Role of Business Essay Introduction

The introduction is a critical component of any business essay, setting the tone for the rest of the paper and providing the reader with a clear understanding of the purpose and scope of the essay. A good introduction should grab the reader’s attention, provide background information, state the thesis, outline the essay, persuade the reader, explain the importance of the topic, and provide information on the scope of the essay.

In the world of business, effective communication is essential for success. Whether you are communicating with customers, employees, or other stakeholders, the ability to convey your message clearly and concisely is critical. Business essays provide a platform for individuals and organizations to explore and discuss critical issues facing the business world, helping to develop better strategies and approaches to solving problems.

In this essay, we will examine the role of effective communication in the business world and explore the various strategies and tools that individuals and organizations can use to improve their communication skills. We will also discuss the importance of communication in different areas of business, including marketing, management, and entrepreneurship.

Through this analysis, we will demonstrate how effective communication can drive success in the business world, helping organizations to achieve their objectives and compete in a rapidly changing global marketplace. By focusing on the importance of communication in the business context, this essay aims to provide valuable insights and practical strategies for individuals and organizations seeking to improve their communication skills and succeed in the dynamic world of business.

The Importance Of A Business Essay Introduction

The introduction is a crucial part of any essay as it provides the reader with an overview of what to expect in the rest of the paper. A good introduction should:

1. Grab the reader’s attention

The introduction should be engaging and capture the reader’s attention. It should be interesting enough to make the reader want to continue reading the essay.

2. Provide background information

The introduction should provide some background information on the topic. This information helps the reader understand the context of the essay.

3. State the thesis

The introduction should state the thesis or the main argument of the essay. This statement helps the reader understand the purpose of the essay.

4. Outline the structure

The introduction should outline the structure of the essay. This information helps the reader understand the flow of the essay.

5. Persuade the reader

The introduction should be persuasive. It should convince the reader that the essay is worth reading.

Elements Of A Business Essay Introduction

The introduction of a business essay should include the following elements:

1. Attention-grabbing opening sentence

The introduction should start with an attention-grabbing sentence that captures the reader’s attention. This sentence could be a quote, a statistic, or an anecdote related to the topic.

2. Background information

The introduction should provide some background information on the topic. This information could include the history of the topic, current trends, or relevant facts and figures.

3. Thesis statement

The introduction should state the thesis or the main argument of the essay. The thesis statement should be clear and concise.

4. Outline of the essay

The introduction should provide an outline of the essay. This outline could include the main points that will be discussed in the essay.

5. Importance of the topic

The introduction should explain why the topic is important. This explanation could include the relevance of the topic to the business world, the impact of the topic on society, or the significance of the topic to the reader.

6. Scope of the essay

The introduction should also provide information on the scope of the essay. This information could include the specific aspects of the topic that will be discussed in the essay.

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Examples Of Business Essay Introductions

Example 1: marketing.

Marketing is a critical component of any business strategy. It is the process of identifying and satisfying customer needs through the creation and delivery of value. In today’s competitive business environment, companies that fail to market their products effectively risk losing market share to their competitors. This essay will discuss the importance of marketing in business and the various strategies that companies can use to market their products.

Example 2: Finance

Finance is the backbone of any business. It is the process of managing money and investments to ensure the financial stability and growth of a company. In today’s complex business environment, companies need to have a solid financial strategy to remain competitive. This essay will discuss the role of finance in business and the various financial strategies that companies can use to achieve their financial objectives.

Example 3: Management

Management is the process of planning, organizing, and controlling resources to achieve specific goals. Effective management is critical to the success of any business, as it ensures that the company’s resources are used efficiently and effectively. This essay will discuss the importance of management in business and the various management strategies that companies can use to achieve their objectives. We will also explore the different management styles and their impact on organizational performance.

Example 4: Entrepreneurship

Entrepreneurship is the process of creating, developing, and managing a new business venture. It involves identifying a business opportunity, developing a business plan, and securing the necessary resources to start and grow the business. This essay will discuss the importance of entrepreneurship in the modern business world and the different entrepreneurial strategies that individuals can use to start and grow their businesses. We will also explore the challenges and opportunities that entrepreneurs face in today’s dynamic business environment.

Benefits of Writing a Good Business Introduction

Writing a good business essay introduction has several benefits, including:

1. Capturing the reader’s attention

A well-written introduction grabs the reader’s attention and encourages them to read further. This is especially important in a business context where attention to detail is critical.

2. Communicating the purpose of the essay

The introduction states the main argument or thesis of the essay, giving the reader a clear understanding of what to expect in the rest of the paper.

3. Setting the tone

The introduction sets the tone for the essay, providing a framework for the rest of the writing. This helps the reader to understand the author’s perspective and approach to the topic.

4. Outlining the structure of the essay

The introduction outlines the structure of the essay, providing the reader with a roadmap of the points that will be covered in the paper. This helps the reader to understand the flow of the essay and to follow the argument logically.

5. Providing context

The introduction provides context for the topic, explaining why it is important and relevant to the business world. This helps the reader to understand the significance of the topic and to engage with the content.

6. Persuading the reader

A well-written introduction is persuasive, encouraging the reader to take the author’s perspective seriously and to engage with the content. This is important in a business context, where the ability to persuade others is a key skill.

7. Demonstrating writing skills

Writing a good business essay introduction demonstrates the author’s writing skills, including their ability to organize ideas, use appropriate language, and communicate effectively. This is important in a business context, where clear and concise communication is critical.

In conclusion, the introduction is a critical component of any business essay. It sets the tone for the rest of the essay and should be engaging, informative, and persuasive. A good introduction should grab the reader’s attention, provide background information, state the thesis, outline the essay, persuade the reader, explain the importance of the topic, and provide information on the scope of the essay. By following these guidelines, writers can create effective business essay introductions that will engage their readers and provide them with valuable insights into the topic being discussed.

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How to Write a Business Essay: an Ultimate Guide

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Writing an essay can be boring. A lot of essays are basically the same thing over and over again. You write an introduction, then you write your supporting paragraphs, and then you create a conclusion. Overall, the process is not a lot of fun, and you can often feel as though you are simply going through the motions for the sake of churning out extra work. But since you have to write an essay, it’s worth considering the many ways that you can make the process faster and easier. In this ultimate guide, we’ll discuss the best way to write a business essay so you can get through the process faster and with relatively little trouble.

It might seem obvious, but the first thing you need to do when you write an essay is to read the essay question. You need to be sure you understand each part of the essay question and how the parts of the question work together. You would be surprised how many students only glance at the question and then write a paper that only partially addresses the assignment. You don’t want to lose points because part of your paper isn’t on topic. If you find any parts of the paper that you don’t understand or that require explanation, be sure to contact your instructor for clarification before you start writing.

Read the essay rubric

These days, most essays have a grading rubric included with the question. A grading rubric is like a cheat sheet for writing your essay. When you review the essay rubric, you’ll see exactly how your instructor will grade your paper and what your instructor will be looking for. When you write your paper, you will therefore know exactly what to include and how to write about it in order to maximize your points—and you’ll also see what you can spend less time on because it won’t contribute to your overall grade.

Make friends with your library

Many students automatically turn to search engines like Google in order to research their papers, but this is not the most effective way to find high-quality business sources for your paper. Instead, take advantage of your library’s databases. Your college or university library will likely have dedicated business databases that collect high-quality academic articles on business topics. Using these resources in your paper will make your essay stronger and more effective, and it will put your paper on a solid academic footing.

Compile your sources before you write

Many students use the start-and-stop method to write their papers, composing a sentence or two and then stopping to look up more information in order to keep going. This, however, is an inefficient way to work. A better way is to read through your research sources before you start and copy into a separate file a series of quotations and facts that you might use in your paper, creating in-text citations and reference list entries for each before you start. Doing so will make sure that you don’t have to stop for research and have a ready bank of pre-cited material to work with as you write.

Outline before you write

Outlining is an important skill that will both save you time and improve the quality of your essay. Take time before you write to lay out your paper from beginning to end. Start with your thesis statement and carefully lay out the body paragraphs with a topic sentence, supporting details (including research, quotes, and citations ), and a closing paragraph . Plan your transitions to link paragraphs together. Any amount of outlining can be helpful, but the more effort that you put into outlining at this stage, the easier it will be to write your paper, and the less likely it will be that you get stuck in a tangent that goes nowhere or meander into a point that requires you to change your thesis and revise you whole essay.

Remember to revise and proofread

When you finish the draft of your paper, you aren’t done yet. The first draft is rarely the finished product. You should always set aside time to read your work back and to make revisions to make it clearer. You also need to carefully proofread for mechanical grammar, punctuation, and syntax issues to ensure that your paper is as close to perfect as possible. You don’t want to leave points on the table because your paper had easy to fix minor spelling or grammar errors.

Consider professional writing help

Another great way to get your paper done quickly is to seek out custom professional help from an essay writing service with academic experts. An online writing company such as this can create business papers for college students and deliver them fast. When you utilize professional writing assistance, you can receive a custom-written essay that can serve as a great model to help you understand how a professional would approach your business topic and organize and develop an essay to address your assignment. Using a model such as this can save you time and effort as you work on your own paper, allowing you to focus on the learning process more than the mechanics of academic essay writing.

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How to Write an Essay Introduction (with Examples)   

The introduction of an essay plays a critical role in engaging the reader and providing contextual information about the topic. It sets the stage for the rest of the essay, establishes the tone and style, and motivates the reader to continue reading. 

Table of Contents

What is an essay introduction , what to include in an essay introduction, how to create an essay structure , step-by-step process for writing an essay introduction , how to write an introduction paragraph , how to write a hook for your essay , how to include background information , how to write a thesis statement .

• Argumentative Essay Introduction Example: 
• Expository Essay Introduction Example 

Literary Analysis Essay Introduction Example

Check and revise – checklist for essay introduction , key takeaways , frequently asked questions .

An introduction is the opening section of an essay, paper, or other written work. It introduces the topic and provides background information, context, and an overview of what the reader can expect from the rest of the work. 1 The key is to be concise and to the point, providing enough information to engage the reader without delving into excessive detail. 

The essay introduction is crucial as it sets the tone for the entire piece and provides the reader with a roadmap of what to expect. Here are key elements to include in your essay introduction: 

• Hook : Start with an attention-grabbing statement or question to engage the reader. This could be a surprising fact, a relevant quote, or a compelling anecdote. 
• Background information : Provide context and background information to help the reader understand the topic. This can include historical information, definitions of key terms, or an overview of the current state of affairs related to your topic. 
• Thesis statement : Clearly state your main argument or position on the topic. Your thesis should be concise and specific, providing a clear direction for your essay. 

Before we get into how to write an essay introduction, we need to know how it is structured. The structure of an essay is crucial for organizing your thoughts and presenting them clearly and logically. It is divided as follows: 2  

• Introduction:  The introduction should grab the reader’s attention with a hook, provide context, and include a thesis statement that presents the main argument or purpose of the essay.  
• Body:  The body should consist of focused paragraphs that support your thesis statement using evidence and analysis. Each paragraph should concentrate on a single central idea or argument and provide evidence, examples, or analysis to back it up.  
• Conclusion:  The conclusion should summarize the main points and restate the thesis differently. End with a final statement that leaves a lasting impression on the reader. Avoid new information or arguments. 

Here’s a step-by-step guide on how to write an essay introduction: 

• Start with a Hook : Begin your introduction paragraph with an attention-grabbing statement, question, quote, or anecdote related to your topic. The hook should pique the reader’s interest and encourage them to continue reading. 
• Provide Background Information : This helps the reader understand the relevance and importance of the topic. 
• State Your Thesis Statement : The last sentence is the main argument or point of your essay. It should be clear, concise, and directly address the topic of your essay. 
• Preview the Main Points : This gives the reader an idea of what to expect and how you will support your thesis. 
• Keep it Concise and Clear : Avoid going into too much detail or including information not directly relevant to your topic. 
• Revise : Revise your introduction after you’ve written the rest of your essay to ensure it aligns with your final argument. 

Here’s an example of an essay introduction paragraph about the importance of education: 

Education is often viewed as a fundamental human right and a key social and economic development driver. As Nelson Mandela once famously said, “Education is the most powerful weapon which you can use to change the world.” It is the key to unlocking a wide range of opportunities and benefits for individuals, societies, and nations. In today’s constantly evolving world, education has become even more critical. It has expanded beyond traditional classroom learning to include digital and remote learning, making education more accessible and convenient. This essay will delve into the importance of education in empowering individuals to achieve their dreams, improving societies by promoting social justice and equality, and driving economic growth by developing a skilled workforce and promoting innovation. 

This introduction paragraph example includes a hook (the quote by Nelson Mandela), provides some background information on education, and states the thesis statement (the importance of education). 

This is one of the key steps in how to write an essay introduction. Crafting a compelling hook is vital because it sets the tone for your entire essay and determines whether your readers will stay interested. A good hook draws the reader in and sets the stage for the rest of your essay.  

• Avoid Dry Fact : Instead of simply stating a bland fact, try to make it engaging and relevant to your topic. For example, if you’re writing about the benefits of exercise, you could start with a startling statistic like, “Did you know that regular exercise can increase your lifespan by up to seven years?” 
• Avoid Using a Dictionary Definition : While definitions can be informative, they’re not always the most captivating way to start an essay. Instead, try to use a quote, anecdote, or provocative question to pique the reader’s interest. For instance, if you’re writing about freedom, you could begin with a quote from a famous freedom fighter or philosopher. 
• Do Not Just State a Fact That the Reader Already Knows : This ties back to the first point—your hook should surprise or intrigue the reader. For Here’s an introduction paragraph example, if you’re writing about climate change, you could start with a thought-provoking statement like, “Despite overwhelming evidence, many people still refuse to believe in the reality of climate change.” 

Including background information in the introduction section of your essay is important to provide context and establish the relevance of your topic. When writing the background information, you can follow these steps: 

• Start with a General Statement:  Begin with a general statement about the topic and gradually narrow it down to your specific focus. For example, when discussing the impact of social media, you can begin by making a broad statement about social media and its widespread use in today’s society, as follows: “Social media has become an integral part of modern life, with billions of users worldwide.” 
• Define Key Terms : Define any key terms or concepts that may be unfamiliar to your readers but are essential for understanding your argument. 
• Provide Relevant Statistics:  Use statistics or facts to highlight the significance of the issue you’re discussing. For instance, “According to a report by Statista, the number of social media users is expected to reach 4.41 billion by 2025.” 
• Discuss the Evolution:  Mention previous research or studies that have been conducted on the topic, especially those that are relevant to your argument. Mention key milestones or developments that have shaped its current impact. You can also outline some of the major effects of social media. For example, you can briefly describe how social media has evolved, including positives such as increased connectivity and issues like cyberbullying and privacy concerns. 
• Transition to Your Thesis:  Use the background information to lead into your thesis statement, which should clearly state the main argument or purpose of your essay. For example, “Given its pervasive influence, it is crucial to examine the impact of social media on mental health.” 

A thesis statement is a concise summary of the main point or claim of an essay, research paper, or other type of academic writing. It appears near the end of the introduction. Here’s how to write a thesis statement: 

• Identify the topic:  Start by identifying the topic of your essay. For example, if your essay is about the importance of exercise for overall health, your topic is “exercise.” 
• State your position:  Next, state your position or claim about the topic. This is the main argument or point you want to make. For example, if you believe that regular exercise is crucial for maintaining good health, your position could be: “Regular exercise is essential for maintaining good health.” 
• Support your position:  Provide a brief overview of the reasons or evidence that support your position. These will be the main points of your essay. For example, if you’re writing an essay about the importance of exercise, you could mention the physical health benefits, mental health benefits, and the role of exercise in disease prevention. 
• Make it specific:  Ensure your thesis statement clearly states what you will discuss in your essay. For example, instead of saying, “Exercise is good for you,” you could say, “Regular exercise, including cardiovascular and strength training, can improve overall health and reduce the risk of chronic diseases.” 

Examples of essay introduction 

Here are examples of essay introductions for different types of essays: 

Argumentative Essay Introduction Example:  

Topic: Should the voting age be lowered to 16? 

“The question of whether the voting age should be lowered to 16 has sparked nationwide debate. While some argue that 16-year-olds lack the requisite maturity and knowledge to make informed decisions, others argue that doing so would imbue young people with agency and give them a voice in shaping their future.” 

Expository Essay Introduction Example  

Topic: The benefits of regular exercise 

“In today’s fast-paced world, the importance of regular exercise cannot be overstated. From improving physical health to boosting mental well-being, the benefits of exercise are numerous and far-reaching. This essay will examine the various advantages of regular exercise and provide tips on incorporating it into your daily routine.” 

Text: “To Kill a Mockingbird” by Harper Lee 

“Harper Lee’s novel, ‘To Kill a Mockingbird,’ is a timeless classic that explores themes of racism, injustice, and morality in the American South. Through the eyes of young Scout Finch, the reader is taken on a journey that challenges societal norms and forces characters to confront their prejudices. This essay will analyze the novel’s use of symbolism, character development, and narrative structure to uncover its deeper meaning and relevance to contemporary society.” 

• Engaging and Relevant First Sentence : The opening sentence captures the reader’s attention and relates directly to the topic. 
• Background Information : Enough background information is introduced to provide context for the thesis statement. 
• Definition of Important Terms : Key terms or concepts that might be unfamiliar to the audience or are central to the argument are defined. 
• Clear Thesis Statement : The thesis statement presents the main point or argument of the essay. 
• Relevance to Main Body : Everything in the introduction directly relates to and sets up the discussion in the main body of the essay. 

Writing a strong introduction is crucial for setting the tone and context of your essay. Here are the key takeaways for how to write essay introduction: 3  

• Hook the Reader : Start with an engaging hook to grab the reader’s attention. This could be a compelling question, a surprising fact, a relevant quote, or an anecdote. 
• Provide Background : Give a brief overview of the topic, setting the context and stage for the discussion. 
• Thesis Statement : State your thesis, which is the main argument or point of your essay. It should be concise, clear, and specific. 
• Preview the Structure : Outline the main points or arguments to help the reader understand the organization of your essay. 
• Keep it Concise : Avoid including unnecessary details or information not directly related to your thesis. 
• Revise and Edit : Revise your introduction to ensure clarity, coherence, and relevance. Check for grammar and spelling errors. 
• Seek Feedback : Get feedback from peers or instructors to improve your introduction further. 

The purpose of an essay introduction is to give an overview of the topic, context, and main ideas of the essay. It is meant to engage the reader, establish the tone for the rest of the essay, and introduce the thesis statement or central argument.  

An essay introduction typically ranges from 5-10% of the total word count. For example, in a 1,000-word essay, the introduction would be roughly 50-100 words. However, the length can vary depending on the complexity of the topic and the overall length of the essay.

An essay introduction is critical in engaging the reader and providing contextual information about the topic. To ensure its effectiveness, consider incorporating these key elements: a compelling hook, background information, a clear thesis statement, an outline of the essay’s scope, a smooth transition to the body, and optional signposting sentences.  

The process of writing an essay introduction is not necessarily straightforward, but there are several strategies that can be employed to achieve this end. When experiencing difficulty initiating the process, consider the following techniques: begin with an anecdote, a quotation, an image, a question, or a startling fact to pique the reader’s interest. It may also be helpful to consider the five W’s of journalism: who, what, when, where, why, and how.   For instance, an anecdotal opening could be structured as follows: “As I ascended the stage, momentarily blinded by the intense lights, I could sense the weight of a hundred eyes upon me, anticipating my next move. The topic of discussion was climate change, a subject I was passionate about, and it was my first public speaking event. Little did I know , that pivotal moment would not only alter my perspective but also chart my life’s course.” 

Crafting a compelling thesis statement for your introduction paragraph is crucial to grab your reader’s attention. To achieve this, avoid using overused phrases such as “In this paper, I will write about” or “I will focus on” as they lack originality. Instead, strive to engage your reader by substantiating your stance or proposition with a “so what” clause. While writing your thesis statement, aim to be precise, succinct, and clear in conveying your main argument.  

To create an effective essay introduction, ensure it is clear, engaging, relevant, and contains a concise thesis statement. It should transition smoothly into the essay and be long enough to cover necessary points but not become overwhelming. Seek feedback from peers or instructors to assess its effectiveness. 

References  

• Cui, L. (2022). Unit 6 Essay Introduction.  Building Academic Writing Skills . 
• West, H., Malcolm, G., Keywood, S., & Hill, J. (2019). Writing a successful essay.  Journal of Geography in Higher Education ,  43 (4), 609-617. 
• Beavers, M. E., Thoune, D. L., & McBeth, M. (2023). Bibliographic Essay: Reading, Researching, Teaching, and Writing with Hooks: A Queer Literacy Sponsorship. College English, 85(3), 230-242. 

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How to Write an Essay Introduction | 4 Steps & Examples

Published on February 4, 2019 by Shona McCombes . Revised on July 23, 2023.

A good introduction paragraph is an essential part of any academic essay . It sets up your argument and tells the reader what to expect.

The main goals of an introduction are to:

• Catch your reader’s attention.
• Give background on your topic.
• Present your thesis statement —the central point of your essay.

This introduction example is taken from our interactive essay example on the history of Braille.

The invention of Braille was a major turning point in the history of disability. The writing system of raised dots used by visually impaired people was developed by Louis Braille in nineteenth-century France. In a society that did not value disabled people in general, blindness was particularly stigmatized, and lack of access to reading and writing was a significant barrier to social participation. The idea of tactile reading was not entirely new, but existing methods based on sighted systems were difficult to learn and use. As the first writing system designed for blind people’s needs, Braille was a groundbreaking new accessibility tool. It not only provided practical benefits, but also helped change the cultural status of blindness. This essay begins by discussing the situation of blind people in nineteenth-century Europe. It then describes the invention of Braille and the gradual process of its acceptance within blind education. Subsequently, it explores the wide-ranging effects of this invention on blind people’s social and cultural lives.

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Table of contents

Step 1: hook your reader, step 2: give background information, step 3: present your thesis statement, step 4: map your essay’s structure, step 5: check and revise, more examples of essay introductions, other interesting articles, frequently asked questions about the essay introduction.

Your first sentence sets the tone for the whole essay, so spend some time on writing an effective hook.

Avoid long, dense sentences—start with something clear, concise and catchy that will spark your reader’s curiosity.

The hook should lead the reader into your essay, giving a sense of the topic you’re writing about and why it’s interesting. Avoid overly broad claims or plain statements of fact.

Examples: Writing a good hook

Take a look at these examples of weak hooks and learn how to improve them.

• Braille was an extremely important invention.
• The invention of Braille was a major turning point in the history of disability.

The first sentence is a dry fact; the second sentence is more interesting, making a bold claim about exactly  why the topic is important.

• The internet is defined as “a global computer network providing a variety of information and communication facilities.”
• The spread of the internet has had a world-changing effect, not least on the world of education.

Avoid using a dictionary definition as your hook, especially if it’s an obvious term that everyone knows. The improved example here is still broad, but it gives us a much clearer sense of what the essay will be about.

• Mary Shelley’s  Frankenstein is a famous book from the nineteenth century.
• Mary Shelley’s Frankenstein is often read as a crude cautionary tale about the dangers of scientific advancement.

Instead of just stating a fact that the reader already knows, the improved hook here tells us about the mainstream interpretation of the book, implying that this essay will offer a different interpretation.

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Next, give your reader the context they need to understand your topic and argument. Depending on the subject of your essay, this might include:

• Historical, geographical, or social context
• An outline of the debate you’re addressing
• A summary of relevant theories or research about the topic
• Definitions of key terms

The information here should be broad but clearly focused and relevant to your argument. Don’t give too much detail—you can mention points that you will return to later, but save your evidence and interpretation for the main body of the essay.

How much space you need for background depends on your topic and the scope of your essay. In our Braille example, we take a few sentences to introduce the topic and sketch the social context that the essay will address:

Now it’s time to narrow your focus and show exactly what you want to say about the topic. This is your thesis statement —a sentence or two that sums up your overall argument.

This is the most important part of your introduction. A  good thesis isn’t just a statement of fact, but a claim that requires evidence and explanation.

The goal is to clearly convey your own position in a debate or your central point about a topic.

Particularly in longer essays, it’s helpful to end the introduction by signposting what will be covered in each part. Keep it concise and give your reader a clear sense of the direction your argument will take.

As you research and write, your argument might change focus or direction as you learn more.

For this reason, it’s often a good idea to wait until later in the writing process before you write the introduction paragraph—it can even be the very last thing you write.

When you’ve finished writing the essay body and conclusion , you should return to the introduction and check that it matches the content of the essay.

It’s especially important to make sure your thesis statement accurately represents what you do in the essay. If your argument has gone in a different direction than planned, tweak your thesis statement to match what you actually say.

To polish your writing, you can use something like a paraphrasing tool .

You can use the checklist below to make sure your introduction does everything it’s supposed to.

Checklist: Essay introduction

My first sentence is engaging and relevant.

I have introduced the topic with necessary background information.

I have defined any important terms.

My thesis statement clearly presents my main point or argument.

Everything in the introduction is relevant to the main body of the essay.

You have a strong introduction - now make sure the rest of your essay is just as good.

• Argumentative
• Literary analysis

This introduction to an argumentative essay sets up the debate about the internet and education, and then clearly states the position the essay will argue for.

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.

This introduction to a short expository essay leads into the topic (the invention of the printing press) and states the main point the essay will explain (the effect of this invention on European society).

In many ways, the invention of the printing press marked the end of the Middle Ages. The medieval period in Europe is often remembered as a time of intellectual and political stagnation. Prior to the Renaissance, the average person had very limited access to books and was unlikely to be literate. The invention of the printing press in the 15th century allowed for much less restricted circulation of information in Europe, paving the way for the Reformation.

This introduction to a literary analysis essay , about Mary Shelley’s Frankenstein , starts by describing a simplistic popular view of the story, and then states how the author will give a more complex analysis of the text’s literary devices.

Mary Shelley’s Frankenstein is often read as a crude cautionary tale. Arguably the first science fiction novel, its plot can be read as a warning about the dangers of scientific advancement unrestrained by ethical considerations. In this reading, and in popular culture representations of the character as a “mad scientist”, Victor Frankenstein represents the callous, arrogant ambition of modern science. However, far from providing a stable image of the character, Shelley uses shifting narrative perspectives to gradually transform our impression of Frankenstein, portraying him in an increasingly negative light as the novel goes on. While he initially appears to be a naive but sympathetic idealist, after the creature’s narrative Frankenstein begins to resemble—even in his own telling—the thoughtlessly cruel figure the creature represents him as.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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Your essay introduction should include three main things, in this order:

• An opening hook to catch the reader’s attention.
• Relevant background information that the reader needs to know.
• A thesis statement that presents your main point or argument.

The length of each part depends on the length and complexity of your essay .

The “hook” is the first sentence of your essay introduction . It should lead the reader into your essay, giving a sense of why it’s interesting.

To write a good hook, avoid overly broad statements or long, dense sentences. Try to start with something clear, concise and catchy that will spark your reader’s curiosity.

A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

The thesis statement is essential in any academic essay or research paper for two main reasons:

• It gives your writing direction and focus.
• It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

The structure of an essay is divided into an introduction that presents your topic and thesis statement , a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas.

The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ideas.

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How to Write a Business Essay: Step-by-Step Guide

By: Tasha Kolesnikova

Reviewed: Angelina Grin

Business is one of the most popular fields of study in high school and college. Given how broad a subject it is and the fact it can be widely applied to a variety of different careers, that comes as no surprise.

What Is a Business Essay?

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One of the biggest academic challenges a student in this area must face is writing business essays. These papers provide learners with the opportunity to apply themselves and come up with a great piece of writing. In this article, we’ll explain how to write an essay about business, from the opening lines of your introduction to your bibliography. If you can't find the strength to write the paper yourself, contact our business essay writing service .

A business essay is a paper on some aspect of business, whether it’s about a broad concept or a report on a specific company. Such pieces can range between analyses of just a few paragraphs and full-length dissertations for university. Business essay writing encourages the writer to closely examine the nature of the field and to analyze it from their unique point of view using business terms.

As is the case with any scholarly piece of writing, business research papers require the author to put in a great deal of research and planning. The rest of this article will describe how to write business essays in greater detail.

How to Write an Introduction for a Business Essay

To write a good business essay introduction, there are a few key steps you must follow. In this section, we’ll walk you through each of those steps before providing you with an example of a well-written business essay introduction.

If you are unsure how to write a business essay introduction, follow these steps:

• Research your chosen topic thoroughly. Before you begin writing a business essay, you should make sure that you’ve thoroughly researched your chosen topic. During this stage, you should consult a variety of different sources to make sure you have a well-rounded view.
• Draft an outline of your paper. Plan out what the rest of your paper will look like. What is the main argument of your essay? How will you structure your argument? What will each body paragraph cover? Questions like this will help you draft a solid outline.
• Come up with a thesis statement. Once you’ve solidified your main argument, distill it into a thesis statement . This should be a single sentence that summarizes the point you’re trying to make and gives readers a sample of what to expect. Be sure to include your thesis statement in your introductory paragraph.
• Write your first draft. Finally, it’s time to start writing. Don’t expect your first draft to be perfect — that’s what editing is for. Make sure to frequently reference your outline to ensure you’re staying on topic.
• Redraft your introduction. Once the first draft of your paper is complete, take another look at your business essay introduction. In all likelihood, it may need to be fleshed out a bit more and may even require some revisions.

In 2020, the whole world saw the rise of the COVID-19 pandemic; now, almost three years later, we still feel its impact. During this time, the business sector has undergone dramatic change, with companies across all industries evolving and changing to survive. While this disease has certainly caused untold damage to countless firms across the globe, it has also forced innovation and transformation. This essay will explore how the coronavirus pandemic has shaped the commercial landscape — more specifically, through creating the need for process automation.

How to Write a Good Business Essay

When it comes to writing a business essay, there are a few steps you can follow to ensure you produce an outstanding piece of work. In this section, we’ll explain the approach you should take for writing two different kinds of essays: discussion-type essays and case studies .

Whether you want to know how to write an essay on your business or how to write a report for class, following the advice in this section will be of great benefit to you.

In a discussion-type paper, you will be given the task of discussing two points of view on a given topic. It is your job to carefully analyze both and present your own opinion on the subject at hand. In your introduction, you should introduce the topic and the contrasting opinions you will be comparing, and you should also summarize your view.

As the name suggests, a case study is all about providing an in-depth examination of a particular case. In the context of business studies, this involves writing up a detailed report on a company. You may choose to write on anything from a product or service they offer to their management style.

This section of your paper should give a detailed history of your chosen subject. When writing a discussion paper , you will be expected to detail the background of your topic question. You will also have to explain the history of the two viewpoints you are comparing — how they arose, how they were popularized, and so on.

When writing a case study, your background section should simply focus on the history of the company you are writing about, including information on its finances. If you are writing about a particular product or service the company offers, you should include a section on it.

Your body paragraphs should form the bulk of your paper. In a discussion essay, you should use this section to elaborate upon the contrasting viewpoints you are comparing, making sure that you back up your points with concrete evidence. Ensure that you also include an explanation of your thoughts and ideas on the subject matter, founded on logical reasoning.

In a study of a case, you will use this section to provide the reader with further information about your chosen company. Be as detailed and accurate as possible, again being sure you back up your claims with references to credible sources.

The conclusion of your paper is where you bring everything together. In a discursive essay, you should summarize the main points from either side of your argument. You should also give a definitive answer about where you stand on the topic.

In a study of a case, you will use your conclusion to summarize the content of your report. If you have been asked to provide an analysis of your case, you should also use this section to briefly sum up your critical opinion of the company.

Finally, your bibliography is a record of all the sources you used when writing your piece. This includes not only sources you cited but also any texts you may not have directly referenced but are still relevant to your research.

When talking about how to write an essay for business class, it’s important to think about the format of your paper as well. In academia, format refers to the style guide you should follow when writing your papers. This affects everything from line spacing and margin size to citations and whether you use numerals or letters when writing out numbers.

The format used for business essay is APA (American Psychological Association) style. If you are unsure of what this entails, then we recommend checking the style manual for yourself and searching for business essay format example.

As students well know, the work doesn’t stop after you’ve finished writing your essay. Next up, it’s time to proofread and edit your piece.

Here are a few tips to help you in this process:

• Give yourself plenty of time. Don’t fall into the trap of leaving proofreading and editing for the hours before submission. Rather, allow yourself as much time as possible to ensure that you do a thorough job.
• Don’t start editing immediately after you finish writing your piece. When you’ve been working on a paper for a while, you can sometimes miss glaring spelling mistakes and punctuation errors. Give yourself a break and approach your work with a fresh pair of eyes.
• If possible, get someone else to read it for you. A friend might be able to provide you with a more objective opinion and may also be able to catch mistakes that you missed, even if they’re not acquainted with academic language.

The number of paragraphs your piece should have depends on the type of paper it is and the context in which you are writing it. For example, a high school analysis will be significantly shorter than a university research paper.

Before beginning to write it, make sure you have researched your chosen topic in detail and know what arguments you will be presenting in your paper. Be sure that somewhere within your introduction you include a thesis statement declaring this argument.

When writing a conclusion for your paper, reiterate your central argument and summarize your main points. Also, be sure to include a brief explanation of why your findings matter.

The most important part of any business plan is the executive summary. This should provide the reader with an outline of the rest of your report—your market analysis, marketing strategies, financial predictions, and so on — so that they know what to expect.

The preferred business essay writing format is APA (American Psychological Association) style , most commonly associated with education and the social sciences. That being said, your college may have different formal requirements, so check with your department before you start writing.

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This website produces good information on how to write a very structural and convenience business essays .Therefore i recommend this page as a very helpful and good.

Basham Polope

When it comes to business articles, I tend to have a counterargument. However I really enjoyed the presentation and conclusion of this write-up. Informative, concise and a truly pleasant read.

I enjoyed reading this piece. Now I know it’s necessary to get someone to edit grammatical errors and maybe include certain business terms in my work.

This is such a detailed analysis of business essays! As a business major, I know for the essays, research and proofreading are important. However, I never considered an outline plan. It makes things so much easier.

Never knew that my normal business essay assignments needed an outline and keywords. Who would have thought. Lol. I guess I’ve been doing it all wrong. Thanks for making this simple, the tone and language use are right up my alley.

I’ve been an avid reader of the authors of this blog. One thing I’m extra sure of is that the articles are always so well structured and extremely relevant for the academic community. From the headings to the words, everything was helpful and I feel like I’ve been well enlightened.

I am currently carrying out a study and dissertation on different types of businesses and their modus operandi. I got stuck at the discussion part, so I took a small break. I’ve gotten enough info and I’ll be sure to include this in my references 😁.

I just got into college and in our first class we were given a business essay due for the next class. I asked my roommate how do I even write a business essay. She sent this link and now I have an idea of what to put in each paragraph and structure the body. Thanks!

It’s a nice piece you’ve got here. I like how it has been able to explain how to present arguments, structure the main body, discuss findings and include resources where relevant. I’m not even a business student and I feel like I know everything that is necessary to write one. The concluding part was straight to the point.

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Business Essay and the Best Way of Its Writing

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Business is an essential aspect of today’s evolving world. It is a lucrative industry that impacts many sectors, including education. Business-related courses are popular as many students are pursuing the programs. There are many branches in the business field, from business management to finance. College tutors often give students different business papers to test their knowledge as part of the assessment.

A business essay is an academic assignment that involves writing a paper that responds with a strategic and analytical approach to specific situations occurring in the market. Each business essay has a different topic that students tackle. However, the primary purpose of such essays is to collect relevant facts that align with the research question and analyze the data to get solutions.

Writing a business essay might seem simple, but it requires impressive writing skills and extensive research. You must be familiar with the topic to know the paper’s direction. Topic selection is a tricky section that affects the entire writing process. It is essential to identify a relevant topic to assist you in crafting a remarkable paper. You have to write a well-structured and compelling paper to get good grades. Presenting accurate arguments with supporting examples from reliable sources is an essential research aspect. Thus, a business essay must follow the required academic standards and theoretical frameworks.

However, writing is not everyone’s cup of tea, and incorporating logical arguments can be challenging. If you are stuck, you can check any business essay example online to understand the format. You will know how to structure the paper and relate it to the relevant themes.

That is why our writing service is here to help needy students craft exceptional essays. We will connect with a proficient business essay writer to help with the research and writing process. Get flawless documents from us and earn the best score in your class.

Business Essay Format

Most learners often overlook the importance of having a business essay format. It is imperative to use a format to help you outline your work. Proper thought organization and articulation are essential aspects that translate into a well-written business essay.

Below is an example of the format:

• Introduction
• Background information
• Introduce main topics
• Thesis statement
• Topic sentence
• Research explanation
• Restate points
• Significance of the study

The above outline is a map that will guide you to know what to include in each section. In addition, you will understand what the assignment requires you to do from the introduction to the conclusion.

If you still find it challenging to get the proper format, you can study a relevant business essay example from our site and jumpstart your paper. Whether you need a business school essay or a business plan essay, we have you covered.

Write Business Essay In 5 Steps

While writing might seem challenging, with the proper format and topic familiarity, you are on the right track. It is imperative to understand the writing process before composing your business essay. You need to read the prompt carefully to know what you are supposed to research and write about.

Here is an overview of the writing process in 5 simple steps:

• Topic Selection

Choosing a good topic is mandatory in crafting an excellent paper. You must select a theme that aligns with the research question. Additionally, ensure you select a familiar topic you are passionate about to avoid writing mistakes and illogical paragraphs.

• Extensive Research

Conduct extensive research to get facts and supporting evidence. Narrow down your theme and include only good points. Avoid broad topics because you will waste time during research.

• Essay Outline

Make sure you use a proper outline to organize your thoughts and line of arguments. Follow the format essay

Start writing your paper while using the required academic format. Organize your work and include the introduction, main body paragraphs, or conclusion.

• Editing and Proofreading

Finally, edit and proofread your essay to eliminate grammatical and spelling mistakes.

The above steps will help you during business essay writing to craft remarkable papers. It would be best to plan your time adequately to avoid rushing through the process. However, you must select an appropriate topic for your paper. It could be a business management essay or a marketing paper. No matter the subject discipline, ensure you follow the correct procedure.

Business Essay Topics

Our experts have compiled a list of different business essay topics to inspire your writing:

• Discuss the importance of bookkeeping in a business.
• Evaluate the impact of value addition in products.
• An analysis of income and expenditure transactions.
• Analyze the supply-chain industry.
• The effects of product promotion in business growth.
• How to develop an effective marketing strategy.
• Impact of policymaking in enhancing company productivity.
• What is multilevel marketing?
• Impact of technology in the business world.
• Discuss the challenges affecting entrepreneurship.
• Significance of human resource management.
• Explore the importance of budget analysis.
• How does technology impact advertising?
• The importance of a financial strategy.
• How to start an online business.
• How can organizations profit from sustainable practices?
• How to develop a positive organizational culture.
• The importance of employee diversity in an organization.
• Effective ways of fraud prevention in a company.
• Explore the communication channels in an organization.

Let us look at interesting argumentative business essay topics

• Discuss the influence of cultural differences on international companies.
• A comprehensive analysis of cryptocurrencies.
• Discuss the ethical dilemmas in international organizations.
• The influence of globalization on the business community.
• Should large organizations have a social media presence?
• Causes and effects of economic recession.
• Impact of politics on business growth.
• Discuss the effective strategies of negotiating cross-cultural business deals.
• Explore the integrity of online entrepreneurship.
• The impact of corporate social responsibility in an organization.

The field is quite diverse with various course programs. You can derive different topics from these programs to get logical arguments. So, get inspiration from the compelling business school essay examples and craft exceptional papers.

How To Start A Business Essay

Knowing how to start a business essay is essential for academic writing. The first step entails topic selection because it will determine the essay’s direction. Identifying a relevant topic is vital, and you need to ensure you get the suitable theme. It will also help save you time during research and simplify the writing process.

When it comes to essay writing service , business papers are among the assignments that require extensive research and analysis. Read the essay prompt carefully to understand the tutor’s expectations. Then, make sure you conduct a comprehensive brainstorming session to get the major points for your paper. Having the right points will help you compose logical arguments in a flawless manner.

Moreover, it would help to read previous essays and publications from reliable essays widely. You will get essential data to support your arguments. Besides, the sources will help you cite your essay correctly.

Start your essay with an insightful introduction and include your perspective regarding the topic. Incorporate a powerful thesis statement that informs your readers of the paper’s direction and the major points you will discuss.

Proceed to write the body paragraphs with a topic sentence that captures all significant arguments. Each paragraph should have well-explained arguments that flow logically.

Finally, conclude your business essay by restating your main points and the significance of the study.

Still, need help with your paper? Worry no more. Our competent business essay writers are on standby, ready to assist you with any academic paper. Stop wasting time and reach out to us. We will help you score top-of-the-class grades within no time.

The paper “Enterprises Resource Planning Success and Failure” is an outstanding example of a business essay. An Enterprise resource planning (ERP) system according to Aslan et al. (2012, p.693) is a management system within an organization that has sets of connected inclusive software, which may be used when espoused and put into practice effectively, to oversee and connect every organizational function. Basically, ERP systems may be employed as a tool for helping to improve the supply chain network as well as the level of performance by helping in decreasing cycle times.

Besides that, ERP systems have been utilized routinely in capital-intensive industries like building, construction, manufacturing, as well as defence. Latterly, ERP systems have advanced further and nowadays they are prevalent in industries such as education, health care, finance, hospitality, and telecommunications. Fundamentally, the benefits of ERP systems are hard to realise not unless a strong disposition, as well as participation, is established within the organisation; so, the article seeks to critically analyse ERP success and failure experienced by organisations.

BodyAs mentioned by Hellens et al. (2005, p.283), ERP systems are built upon a single database and application, as well as a coordinate that is unified in the whole organization. For that reason, every application serving different departments such as HR, accounting, and supply chain are integrated firmly under a single ERP system. Al-as observed by Al-Masha et al. (2003, p.354), ERP systems are useful when successfully implemented because they accelerate the process of decision-making. So, the success of ERP systems depends on the ability of an organisation’s managers to efficiently oversee the operation of a business, given that ERP systems can help them reduces operation costs.

Success drivers of ERP systems can be categorised into two: operational and technological drivers. In this case, operational drivers are associated with ways of improving organisational performance, supporting business strategies, as well as cutting production costs. On the other hand, technological drivers are predominantly associated with compliance with existing rules and regulations. The notion of success varies as the process of implementation continues, in that for planning and implementation (the first two stages of the cycle) success is mainly rooted in completing the ERP project to the standards that are acceptable within the budget as well as a time limit.

As pointed out by Hanafizadeh et al. (2010), stabilization as well as Improvement (the last two stages of the cycle) success is founded on the seeming impact of the ERP system on the performance of the organization. As indicated in Hanafizadeh et al. (2010) study, there are scores of factors vital for the success of ERP systems; support is top management one of the factors, and it involves encouraging commitment, positivity, and support of top management in the ERP project. Another factor is the utilization of knowledge as well as experience of system and technology consultants.

Additionally, the balanced project team is crucial for the success of ERP systems because it includes the integration of employees and information technology with the broad knowledge of the processes in the organization. As evidenced in Hellens et al. (2005) study, the accuracy of the information is crucial to the success of ERP project, so, data loaded from accessible legacy systems must at all times be of high quality. ERP project cannot succeed if the project management teams do not have a well-defined, detailed project plan related to the goals of the project.

Change management is also a success factor in the implementation of ERP project; so, careful attention has to be offered to this, considering that several changes in business processes are experienced during ERP systems implementation. Training and education are also important given that technical expertise regarding the ERP system, its reference model, and facts regarding its working are useful in the process of implementation. Other factors crucial for success consists of, availability of experts who aside from being in top management will frequently help the organization realize ERP system benefits.

Failure of ERP projects has been prevalent, and this has continued to bite worldwide across all business platforms. As pointed out in Xue et al. (2005, p.279) study, ERP poise substantial benefits like improving customer service, reducing manufacturing costs and boosts productivity, but these benefits are only realised after successfully implementing the ERP systems. Nevertheless, statistics show that implementation of ERP systems is still a failure amongst scores of companies. Statistically, 90 per cent of ERP systems implementations in Asia countries, especially China are either completed late or use more money and resources than those stipulated in budget.

In Xue et al. (2005) study, where they differentiated implementation success of ERP system in China as well as western countries, they noted that China had a higher percentage of failure which was attributed mainly to lack of support from top management as well as data inaccuracy. Other factors that led to ERP failure include poor participation, education and training, insignificant time ensuing from a minimal understanding of cross-operational organisational processes (Dechow & Mouritsen, 2005, p.691). Furthermore, ERP systems are exceedingly expensive, and also the need for the organisation to hire consultants to assist in the configuration as well as implementation, results in further escalation of price; thus, creating a high possibility of failure.

The cost used on consultants is almost thrice the cost of an ERP system; this negatively affects the productivity of the company and can lead also to the failure of the ERP system. ConclusionIn conclusion, it has been argued that ERP systems are beneficial because they improve the flow of information between every function of the company and also manages the connections to external stakeholders. Currently, the key basis of competitive advantage is the capability of a business to improve the processes of the supply chain.

This necessity has created the need for more advanced information systems like ERP systems. The articles have heightened numerous factors critical to the success of ERP, and which have allowed companies to efficiently plan their resources resulting in business efficient functionality and increased productivity. Failures as discussed in the article are caused by lack of support from top management, data inaccuracy, and lack of sufficient education and training.

The paper “New iPhones Show a Hit For Apple as Quarterly Profit Fluctuate 13 Percent” is an outstanding example of a business literature review. Yao (2014) explains that China is expected to provide information about its weakest growth since the occurrence of the global financial crisis within the third quarter while the property downturn is assessed based on manufacturing and investment. As a result, more pressure has been put on Beijing to unveil new stimulus measures. According to Yao (2014), the market assumes that the Communist Party leader will be able to adjust to the gradual slowdown. This will happen only in circumstances where there are no possibilities of experiencing a potentially destabilizing fluctuation in unemployment. However, anything weaker would lead to more speculations of key stimulus measures, for instance, an interest rate cut. Although the leadership has consistently provided steady aid specifically to vulnerable sectors of the economy, it has been noted that several stimuli have been ignored because China is still struggling to pay a huge local government debt (Yao 2014).

Article 2: New iPhones show a hit for Apple as quarterly profit fluctuate 13 percent

Due to strong demand for APPLE’s new larger-screen iPhones released in September, its quarterly profit increased by 13 percent. This also enabled APPLE to overcome the sluggish iPad sales (Jones 2014). Despite the more intensifying competition felt by Samsung Electronics as APPLE’s leading Smartphone competitor, Jones (2014) points out that the iPhone is attracting more consumers who are also ready to pay high prices particularly for cutting-edge handsets. Through its latest phones, Apple is profitably catching with its major competitors, such as, Samsung that have from time to time managed to post attractive sales of larger phones. It has also been noted that the marketing strength that iPhone has gained stands in contrast to sluggish iPad sales and the issues affecting Samsung’s Smartphone business (Jones 2014).

Article 3: Coal not the solution for poverty

Couchi (2014) examines that cheap coal-fueled electricity is highly considered by miners and politicians as the best alternative way out of poverty, particularly for developing nations. However, Africa has not considered this. In the business report provided by Couchi (2014) about the U.S financial group Citi, it can be noted that the booming market for African electricity has been a result of the coal approach. In the attempt to reinforce coals bearish outlook, Couchi (2014) reports that Citi discovered that a new International Energy Agency (IEA) outlook on the commodity is in contrast with the idea of BHP, the US coal producer Peabody as well as the Minerals Council of Australia which maintains that coal would play an integral role in minimizing energy poverty, particularly for developing countries. Despite its metallurgical and thermal forms, coal is considered the second-biggest mineral exported from Australia after iron ore (Couchi 2014).

Article 4: Ebola could be in the headlines, but tobacco is yet another killer in Africa

Research conducted by The Guardian (2014) shows that although Ebola dominates the headlines, there is yet another killer pandemic of great importance that continues to kill many people in the African continent unnoticeably. It is has been noted that tobacco kills at least one between two long term smokers. Currently, it is anticipated to kill 1 billion people globally before 2100. This is relatively more compared to the current number of people who die of Ebola. The Guardian (2014) terms this global issue as injustice and inequality because Transnational Tobacco Companies (TTCs), such as UK-based British American Tobacco (BAT) earn humungous profits yet they cause economic damage worthy over half a trillion dollars each year. Besides, TTCs contribute more to environmental degradation and thus create risks that compromise the health as well as the sustainability of populations. To earn more profits, TTCs are currently shifting and expanding their business to untapped markets in regions with unrestricted opportunities for growth (The Guardian 2014).

Article 5: NAB, ANZ lead pack in building home-lending share

The home loan is still considered the major driving force in recovering credit growth for banks. In this case, National Australian Bank (NAB) and ANZ are on the frontline to encourage the big banks in taking the advantage of the mortgage market, while home and business lending are sustainably becoming strong. Therefore, NAB and ANZ have put on media their fastest growth out of the big in all the past three months (Yeates 2014). Despite the faster growth and expansion made by NAB compared to their rivals in home lending, Yeates (2014) notes that analysts see business lending as a bigger concern because the bank has lost shares and faced more pressure, particularly on its margins. Generally, the home loan market is considered a major driving force that enables banks to recover from credit growth regardless of the risks associated with life specifically in business lending (Yeates 2014).

The paper “Globalization and Culture” is an outstanding example of a business essay. Today, it is common to hear people refer to the world as ‘a global village’. This has been a result of the process of globalization. This process has opened up and improved trade across regional and national borders. Not only has globalization enhanced economic interactions across nations but also improved access to information and uplifted the fight for human rights, among other benefits. Recent technological and communication developments along with improved road networks have been the key drivers of globalization. However, critics of globalization say that these benefits have been realized at a very high price: that of surrendering regional and national cultural values, mainly, for Western morals (Kwame, 2007).

Regarding this debate, two key schools of thought emerge. From one angle critics argue that globalization spreads out any and every culture all over the realm, leading to cultural heterogeneity and deeper understanding between diverse groups. This is mainly defined through the global production and distribution of commodities such that people in different parts of the world have access to commodities they would otherwise have never seen. A case in point is the cultural interaction between the United States and Japan. Teens in the U.S interact with the Japanese culture through their comic books, animations and video games, while teens in Japan interact with the American culture through watching TV shows and Hollywood movies produced in the U.S (Kwame, 2007).

On the flip side, critics argue that globalization erodes the regional and national cultural identity through cultural homogeneity. This leads to a cohesive global culture constituting diluted varieties of regional and national cultural nuances. For instance, French pastries, ‘American’ fried chicken, and Japanese sushi can be eaten in almost any part of the world. Restraint chains such as MacDonald’s and Starbucks have influenced traditions and behaviors in different countries. Even though champions of globalization claim that this merely affects consumer goods and media broadcasting, critics contend that it deteriorates customary culture ((Kwame, 2007; Czinkota, 2003).

Culture is a prevalent aspect in business whether it is in marketing, production, or human resource management. It is a key variable in the function of success in new markets (Czinkota, 2003). People’s purchasing decisions are based on a product’s design, style or color that supports their religious beliefs and practices. Empirical evidence shows that the success or failure of a company, especially, in a foreign market is reliant upon the effective managerial exercise of local religious beliefs and practices. Therefore, managers ought to be on familiar terms with their market’s religious differences given that religion influences people’s attitudes. For instance, Asians have a different attitude toward authority and women that differs from Western beliefs and practices. Whereas many parts of the world, including Asia, South America, and Africa, value collectivism very much, Americans are more individualistic. Chinese, Latin Americans and Koreans take time casually even as Americans are more proactive.

Failing to appreciate the religious beliefs and practices of the market will often lead to lots of inadvertent mistakes, such as being socially violent, cultural mix-ups, tarnished interpersonal relations, poor negotiations. As a consequence, the company’s future performance dwindles as profits decline. Lack of religious competence, or religious dogmatism, can easily put at risk millions of dollars through fruitless negotiations, lost purchases or sales, and pitiable customer relationships (Czinkota, 2003).

Cultural Literacy

Culture is a broad system that includes traditions, beliefs, attitudes, values, institutions and social interactions. This system reflects the global crunch facing the human race, and so it is a cultural catastrophe (UNESCO 1997). Dealing with such a cultural diversity calls for an important skill referred to as cultural competence. Chrisman (2007) defines cultural competence as ‘attitudes, practice skills, and system savvy for cross-cultural conditions’. The key force in work involving cultural competence is the people’s flexibility and ability to appropriately consider and treat the general public politely and in a proper way fitting their culture. Cultural literacy takes account of cultural competence plus the capacity to analytically mirror, and if needed institute change in, one’s a specific culture. Cultural literacy also comprises the capacity to examine the actions of central cultures measured against other cultures. This becomes very much useful in business. A case in point is the understanding of the effect of globalization or cross-cultural businesses on indigenous cultures all over the world.

Cultural literacy has been likened to an iceberg, through the iceberg model of culture. This is due to the expanse contextual material one requires to understand the culture. Cultural literacy often involves much more than the information essentially spoken. In other words, to understand the meaning of a cultural term, one has got to have much information that is not revealed by the bare meaning of that term. The clear cultural meaning of the term is like the ‘tip of an iceberg’ meaning that the deeper understanding lies below the casual meaning of the term and it constitutes a person’s own applicable information. It is known that 15 per cent or less of an iceberg can be seen above the water surface, 85 per cent or more of the iceberg is submerged below the water surface. This means that there is quite a different picture depicted shallowly from that which is the actual translation in the literature, giving the imprint that implied information comprises relatively tiny bits and pieces of information, left out by the correspondent due to dismissal or suitability (Hawkes, 2001).

Figure 1: Iceberg Model of Culture

It has been stated earlier that culture is a broad system that among other aspects involves religion. The world is very diverse in terms of culture as well as religion. Each culture embodies a creation in itself and yet it is not closed. Cultures give religious convictions semantics, and religions provide decisive connotation to each culture. Religion is a way of life for numerous cultures saturating every one human action. In other cultures, it characterizes the utmost ambitions of human life, and for others, religion is an institution that claims to convey a meaning of deliverance (Hawkes, 2001).

The paper “The Different Communications ” is an outstanding example of a management assignment. Phone: 23 rd August: the communication was made to remind that the bill for the mobile phone is outstanding and if not paid within the date will have a fine imposed on it. The communication was successful as it helped to fulfill my need and acted as a reminder. Further, the call also ensured that it was complete and all the details like outstanding amount, due date, late fine, and other details were provided. The call was complete and highlighted the important aspect which if ignored could have an impact on my usage.

Radio: 24 th August: The communication was made regarding the areas which are having huge traffic and showed the roads which should be avoided. The communication was successful as it helped to fulfill my requirements by highlighting the different roads which need to be avoided and which need to be used. The communication was further clear and loud regarding the different roads and path which should be avoided. This method acted as one where proper guidance was provided and acting in the correct way was highlighted so those correct decisions can be taken.

Communications that were unsuccessful

Television: 24 th August: The communication was made regarding the sale of women’s garments. The communication was ineffective because in the first instance it didn’t meet my needs and requirements as I was not looking to shop. Secondly, the message was not constructed properly as it didn’t speak about the brands which were available on sale, the different garments which were available, and also didn’t highlight the date when the sale would end.

Phone: 25 th August: The communication was made regarding the mobile bill payment which has already been made. The call was ineffective because it was not required as the payment has been made and I had the required receipt. The call was instead a wastage of time. In addition to it, the call was not constructed properly and required to focus on areas through which a message would have been enough as a source of communication to ensure that the payment was correctly entered.

Reasons for communication not to be successful

The communication process can be improved in the following ways

Firstly, ensuring that the communication which is made is required and is addressed properly so that the person who receives the communication gains from it (Nicholas, 2013)

Secondly, providing complete information is essential as it will serve as a benchmark to evaluate the manner in which different information is passed (Anne & Bochner, 2007). It will also help to understand the important matter which has been spoken and will help to highlight the manner in which changes can make so that proper communication and message is passed

Thirdly, the targeted audience was wrong and it is important to correct the audience (Mehrabian and Susan, 2007). This will help to improve the validity and reliability of the communication and will ensure that the process of communication becomes effective and is directed towards the correct person

Fourthly, the process of communication needs to be improved and changed so that the message is correctly interpreted and passed with the same intention (Imahori & Lanigan, 2012). This will help the listeners to evaluate the message in the correct form and will help to ensure maximum response.

Fifthly, the media which are used needs to be chosen wisely as the usage of a message instead of a phone call for bill paid confirmation would have been more helpful and could have caught the attention of the audience in a better way. This would have multiplied the effectiveness of communication and would have helped to understand the important points and issues.

The process of communication thereby requires working on the smaller and important aspect so that the overall process of communication improves and helps to provide the required dimensions through which effectiveness can be gained in the manner messages are passed.

The paper “Why Did Telefonica Initially Focus on Latin America” is a perfect example of a business assignment. Based on Telefonica’s objectives of rapidly increasing shareholder value, profits and achieving growth, it had to take advantage of location economies. Hence, the company initially focused on Latin America, as it must have perceived FDI to be a means for circumnavigating trade barriers. Indeed, the reasons why Telefonica initially focused on Latin America are perceivable through the lens of the Uppsala Model Theory.

According to the theory, the internalisation of a company across many foreign markets is correlated to psychic distance, where the first entry is to foreign markets that are familiar and closer in regards to the psychic distance of the host country, before making subsequent entries in foreign markets with greater psychic distance. Psychic distance comprises the differences in culture, language and political systems (Falvo & Parshad 2005).

Within the perspective of Uppsala Model Theory, it should be argued that companies tend to gradually increase their activities in international markets through a series of incremental stages, where the succeeding steps are anchored in learning and adapting to foreign markets (Pandian & Sim 2002).

This implies that the firms fast gain experience from the markets, where they have closer cultural ties before expanding to foreign markets. For instance, Telefonica had to first gain experience as a telecoms operator in Latin America, since the region has deep cultural ties with Spain, where it is headquartered.

Strategic competitive advantages

The company’s decision to slowly expand to Europe appeared opportunistic as well as strategic. Europe had initially possessed trade barriers that lowered the chances of successful entries. Essentially, there is a correlation between culture and national competitive advantage, where countries that are likely to impose trade barriers, in terms of competition are bypassed in preference to those that are less competitive (Enu & Attah-Obeng 2010). This argument is based on Dunning’s Eclectic Theory, which hypothesises that a company will always seek to leverage their specific advantages, including marketing, knowledge, skilled personnel, technology and information (Dunning 2001).

In this case, the Latin American markets were growing rapidly. They also experienced an increased high adoption rate and usage of mobile phones and internet connections. Additionally, after the Spanish government privatised Telefonica and deregulated the Spanish telecommunications market, the company’s core objective became increasing shareholder value, profits and achieving growth.

This implies that profit maximisation is a major drive to foreign direct development; through the use of particular advantages the company has (Glesem et al. 1990). It, therefore, had to select a region that would enable it to achieve higher profits. The company selected Latin America over Europe. Latin America had few entry barriers, such as competition and government regulations, while Europe had greater barriers due to more competitors. This implies that imperfect competition within the marketplace is a key incentive for expanding abroad. Besides, European mobile telecommunications operators had agreed they would not invade each other’s markets. However, after the entry of America Movil into Latin America, Telefonica faced a stronger competitor, forcing it to expand to Europe.

Commenting on other student’s post:

Why did Telefonica initially focus on Latin America?  Why was it slower to expand in Europe, even though Spain is a member of the European Union?

While the student hinted at the growth of multinational enterprises, a brief outline detailing why the company expanded and reasons for expansion could have provided a more relevant backdrop. Additionally, the reference to the Socialist Party by Popular Part in the general election of 1996 was irrelevant and out of context. The student’s decision to link the factors for the European Union to the opening of the telecommunications sector was misplaced. Rather, the student should have selected reasons why Telefonica selected to begin operating in Latin America before making headway to Europe. However, reference to high competition in the sector in Europe was justified.

Accordingly, the student should have explored the close cultural ties between Spain and Latin America, as the major drivers that triggered Telefonica to first launch in the region before expanding to Europe. In supporting the argument, a reference to a relevant theory, such as the Uppsala Model Theory could have pointed to the reasons why internationalisation of a company across many foreign markets is correlated to psychic distance (Uhasselt. be 2005). This includes why the initial entry is mostly made in foreign markets that are familiar and closer in regards to the psychic distance of the host country. Afterward, an explanation of what this meant to Telefonica based on the theory could have been appropriate (Gustafsson & Zasada 2011). For instance, the student should have stated that firms get to fast gain experience from the markets where they have closer cultural ties before expanding to foreign markets.

The student should have based his arguments on Dunning’s Eclectic Theory, which proposes that firms tend to use their peculiar advantages such as marketing, knowledge, skilled personnel, technology and information (Rugman 2010). Further, he should have stated that companies view FDI as a means to circumnavigate trade barriers before going forth to describe the correlation between culture and national competitive advantage, where countries that are likely to impose trade barriers in terms of competition are bypassed in preference to those that are less competitive.

While the student was also justified in arguing that the company sought to maximise profitability and to increase shareholder value, no basis was provided to support the argument, based on the case study. At this stage, the student should have suggested a theory to support his argument (Morgan & Katsikeas 1999). Later, the student should have provided examples from the case study to defend the choice of the theory he selected. However, the student provided examples outside the case study, such as “Telefonica has been able to establish footprints in 24 countries and having an average of 120,000 professionals with consolidated revenues of 24,957 million euros in January-June 2014 and more than 315.7 million customers at June 2014”

Additionally, the reasons the student outlined as the likely motivators for Telefonica to launch first in Latin America before making entries in Europe cannot be justified, as they have not been argued appropriately. For instance, in suggesting political developments, taking policy advantage and the fact that the markets shared a common language, the student should have discussed the concept of psychic distance and the related theory, such as the Uppsala Model Theory.

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Table of contents

Free Business Essay Examples & Topics

If you are studying law, economics, finances, or management, the chances are that you will have to write a business essay. It is a fairly standard assignment encountered at a school or college level. Thus, every student should at the very least know the basics concerning this particular phenomenon.

What is business? Everyone has a vague understanding of the term, but there is also a specific definition. A business is a commercial, professional, or industrial organization involved in entrepreneurship. It is not necessarily motivated by financial gain – a charity can also be a business. The nature of business refers to its operations, its mission statement, and the type of service or product it provides. The organization’s size can range from sole ownership to large multinational conglomerates.

Our experts have selected some business essay examples for you to check out so that you won’t struggle with your task. Besides, in this article, you will find advice for writing these papers. You will see how to organize your work best and which elements to include in your essay.

How to Write a Business Essay

In this section, you will see the top recommendations for starting a business essay. The tips here are of most use for argumentative and persuasive writing assignments. These are the most popular styles for essays about business.

1. Pick a topic or analyze a given one.

If you’re free to choose one, select a topic that you find intriguing. Identify a relevant central idea to discuss. When writing an essay on an assigned topic, determine the exact question that needs to be addressed. Double-check the essay format that you have to follow.

2. Research and take notes.

Examine the topic to get a better understanding of the specific field. After identifying a central idea of the business essay, search for the information relevant to your paper. There are plenty of data available online. Yet, books and journals from your local library are also great resources. While researching, note all the useful sources to find them again later.

3. Create a reference list.

In most essays on business, you’ll have to illustrate your points and provide credible sources. Thus, collect the bibliography to indicate all the required citations. It’s a good idea to compile the references before you begin writing. This way, you won’t have to rush to get it all together at the end.

4. Write a thesis statement and create an outline.

Just like any successful organization requires a business plan, your essay requires a solid outline. Create your objectives and formulate your thesis statement around them. Ensure that your points and supporting evidence correspond directly to your central idea.

5. Revise and edit.

Most school and college students don’t bother to double-check their academic works once they are done. However, only with revision and editing will your essay truly achieve success. Check for grammar mistakes and the flow of your sentences. Ensure the logical order of your analysis. If anything sounds off, better to change it before submitting it.

Even after reading these steps, you may still be at a loss as to how to write a business essay. Examples of works written by other students can help you analyze relevant ideas. You can peruse the ones we have provided underneath the article.

Business Essay Outline

In the previous section, we mentioned that you need to create an outline for a successful paper. Thankfully, most essays have the same general structure they follow. We will analyze it in more detail below.

In essence, a business essay structure consists of the following:

1. Introduction. It is the place for you to explain the general idea behind your topic. This is also where you will provide a thesis statement. In the introduction, you will have to identify the central elements of the essay. Make sure you establish communication with the reader.

2. Background. You will always want to clarify specific terms or concepts essential to your audience. Thus, provide relevant definitions and context in your introduction or separate paragraph if your task allows it. For example, most people probably know what leadership is but will struggle to understand social responsibility. If you are writing a case study, important background information is necessary to include in your essay.

3. Main Body. Using your selected sources, create a detailed analysis of the topic. Make sure to incorporate:

• Arguments in favor of your position.
• Examples as evidence to support your claims.
• Counterarguments as evidence that you’ve examined the topic from different perspectives.

Don’t forget to include quotes and citations from relevant sources. These will provide credibility to your research.

4. Conclusion. In your last paragraph, provide a concise discussion of the separate points. Re-examine your thesis statement and reiterate it in different words. Summarize your findings and make sure that they relate to the purpose presented in the introduction.

Thank you for checking our recommendations. Below, you will find business essay examples on different topics. Good luck writing your assignment!

31302 Best Essay Examples on Business

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7 tips for writing business essays

by Laura Jones

Published on October 10, 2022 / Updated on January 5, 2024

If you’re looking for business essay writing tips, we’ve got you covered. Creating an interesting, well-structured, and readable business essay isn’t easy, but there are a few simple steps to follow to take the stress out of it and make sure you get it right every time. Read on to learn what to write in a business essay introduction and conclusion and how to structure a body paragraph perfectly. Here are our tips on how to write an English business essay. 

• Analyze the topic and make a plan
• Use formal language
• Write the introduction
• Write the body paragraphs
• Put in some research
• Write the conclusion
• Proofread and edit to create your final draft

Learn languages at your pace

1. analyze the topic and make a plan.

The first thing to do when you’re writing a business essay is to analyze the topic and the essay question closely. If there’s a word in the question like ‘explain’ or ‘compare’ this will affect how you write your answer. Decide what your position is; do you need to agree or disagree with something, or come up with a solution? When you’re clear about what the question is asking and how you want to answer it, do some reading on the topic,find some sources that you want to use in your essay, and make an outline with the headings and paragraphs that you want to cover

2. Use formal language

Writing any type of essay requires you to use formal language , but this is even more true of a business essay. Get into the business essay mindset and avoid using contractions, slang, and other colloquial language in your writing. 

Bad: It’s going to be bomb.

Good: It is going to be excellent.

3. Write the introduction 

Wondering how to start a business essay? Like any other essay, you start with an introduction. A business essay format isn’t very different from any other type of essay. In your introduction, you should explain why the question (and therefore your essay) is important. This will hook your reader and make them interested in what you’re going to say next. Set out the order in which you’ll address the points in your body paragraphs – this is usually called a signpost introduction. And, very importantly, keep it short. 

4. Write the body paragraphs

Your body paragraphs should take up between 60 and 80% of your business essay. Most essays should have at least three paragraphs, and you should focus on one point per paragraph. Each paragraph should start with a topic sentence that tells the reader what the paragraph is about, and then have a supporting sentence to develop your point. After this, you can provide some evidence to support your argument. 

You should also use transition words , like ‘however’ and ‘although’ in your paragraphs to help link ideas together. Using transition words at the start of paragraphs is also a good idea and helps the reader follow your argument. For example, you might start one paragraph with ‘On the one hand,…’ and the next with ‘On the other hand,…’. 

5. Put in some research

We just mentioned that you should put some supporting evidence into your paragraphs in a business essay. This is the time to use the sources that you found before you started writing. You might have a quotation to add, some statistics, a graph, or a summary of an expert’s point of view. Whatever you do, make sure you cite the source correctly. 

When you’ve put your research in, interpret the evidence so it supports your idea. Throwing a graph into an essay is meaningless if you don’t have a sentence saying, ‘As the graph shows, public parks are increasingly…’

6. Write the conclusion

Finally, you reach the conclusion. Use your conclusion to briefly summarize your answer, and make sure you don’t introduce any new points or arguments. You might want to mirror the introduction in your conclusion. This doesn’t mean rewriting the introduction or using the same words. 

Introduction: This essay will discuss the benefits to public health of having green spaces in towns. 

Conclusion: In summary, outdoor spaces in cities can contribute positively to public well-being. 

You might also want to include ideas for further research or a call to action in your conclusion, like in the following example: 

Local councils should allocate a greater part of their budget to improving and expanding public parks.

7. Proofread and edit to create your final draft

The first draft of your essay is for your eyes only. Once you’ve finished writing, step away for at least a few hours and then go back and read it through again. Check that your argument is clear in the essay and that you’ve answered the question. Ensure that it makes sense not only to you but to anyone who might read it. An online tool like Grammarly can help pick up spelling and punctuation errors, but it’s not a replacement for careful proofreading. 

Are you ready to write your business essay?

Starting with a thorough understanding of the question, formulating your answer, and finding unbiased research to back up your argument are your first steps. Follow the format of a business essay – introduction, body paragraphs, and conclusion – and then edit ruthlessly to create your perfect business essay. 

Laura Jones

Laura is a freelance writer and was an ESL teacher for eight years. She was born in the UK and has lived in Australia and Poland, where she writes blogs for Lingoda about everything from grammar to dating English speakers. She’s definitely better at the first one. She loves travelling and that’s the other major topic that she writes on. Laura likes pilates and cycling, but when she’s feeling lazy she can be found curled up watching Netflix. She’s currently learning Polish, and her battle with that mystifying language has given her huge empathy for anyone struggling to learn English. Find out more about her work in her portfolio .

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Introduction

Learning outcomes.

After reading this chapter, you should be able to answer these questions:

• How do businesses and not-for-profit organizations help create our standard of living?
• What are the sectors of the business environment, and how do changes in them influence business decisions?
• What are the primary features of the world’s economic systems, and how are the three sectors of the U.S. economy linked?
• How do economic growth, full employment, price stability, and inflation indicate a nation’s economic health?
• How does the government use monetary policy and fiscal policy to achieve its macroeconomic goals?
• What are the basic microeconomic concepts of demand and supply, and how do they establish prices?
• What are the four types of market structure?
• Which trends are reshaping the business, microeconomic, and macroeconomic environments and competitive arena?

Exploring Business Careers

Team rubicon: disaster relief and a sense of purpose.

Accounting for a substantial amount of economic activity in the United States, not-for-profits are an undeniable force in the business world, even though their focus on goals other than profit falls outside the traditional model of a for-profit business. But it is this shift away from a focus on profit that allows them to pursue missions of social improvement and contributions to society as a whole. To be truly effective in a not-for-profit organization, a person must share the organization’s vision.

The vision for Team Rubicon was shaped by its cofounders, Jake Wood and William McNulty, who saw the devastation caused by the Haiti earthquake in 2010 and sprang into action. Both marines, Wood and McNulty knew they could do something to help in this devastating and chaotic situation. Within 24 hours, they enlisted the help of six other military veterans and first responders, gathered donations and supplies from friends and family, and made their way to Haiti to help with disaster relief, and Team Rubicon was born.

The organization gets its name from the Rubicon, a river in northern Italy that Julius Caesar and his troops crossed on their epic march to Rome, with the river marking the point of no return. The name underscores the cofounders’ experiences during the Haitian disaster, where despite advice from government officials and other aid organizations not to proceed, their small team crossed into Haiti from the Dominican Republic carrying crucial gear and medical supplies to thousands of earthquake victims.

Seven years later, Team Rubicon ’s mission is twofold: to pair the skills and experiences of military veterans with first responders to hit the ground running in any type of disaster and to provide a sense of community and accomplishment to veterans who have served their country proudly but may be struggling as a result of their war experiences.

According to the organization’s mission statement, Team Rubicon seeks to provide veterans three things they sometimes lose after leaving the military: a purpose, gained through disaster relief; a sense of community, built by serving with others; and a feeling of self-worth from recognizing the impact one individual can make when dealing with natural disasters.

Headquartered in the Los Angeles area, Team Rubicon is staffed by more than 60 employees who work in 10 regions around the country, along with more than 40,000 volunteers ready to deploy within 24 hours. Similar to company operations in for-profit organizations, staff positions at Team Rubicon include regional administrators; field operations (including membership and training); marketing, communications, and social media; fundraising and partnership development; finance and accounting; and people operations.

Team Rubicon ’s staff members bring professional and/or military experience to their daily jobs, but they all share the organization’s vision. Many staff members started as volunteers for Team Rubicon while working in for-profit careers, while others took advantage of the organization’s strong internship program to become familiar with its mission and focus on disaster relief.

In 2016, Team Rubicon trained 8,000 military veterans and first responders in disaster relief and responded to 46 disasters, which required more than 85,000 volunteer hours. In addition to donations from individuals and corporations, Team Rubicon relies on its partnerships with other organizations, such as Southwest Airlines, which supplies hundreds of free plane tickets each year to fly volunteers to disaster sites.

Team Rubicon actively engages its nationwide community at every level of the organization, from volunteer to board member, and every step of its operation: from training to planning to implementation to seeking donations and volunteers to help with any type of disaster relief. Over the past several years, Team Rubicon has been recognized as one of the top nonprofits to work for by The NonProfit Times , based on employee surveys and business partners’ input about the organization’s work environment.

The not-for-profit world may not be for everyone, but if its growth is any indication within the overall economy, it does appeal to many. With a resolve to assist those in need, including both disaster victims and returning military personnel, Team Rubicon offers opportunities for those interested in nonprofit careers as well as those passionate about helping others.

Sources: Company website, “Our Mission” and “Staff & Board,” https://teamrubiconusa.org, accessed May 29, 2017; Mark Hrywna, “2017 NPT Best Nonprofits to Work,” The NonProfit Times, http://thenonprofittimes.com, accessed May 27, 2017; Mark Hrywna, “2016 NPT Best Nonprofits to Work,” The NonProfit Times, http://thenonprofittimes.com, accessed May 27, 2017; Kyle Dickman, “The Future of Disaster Relief Isn’t the Red Cross,” Outside, https://www.outsideonline.com, August 25, 2016.

This module provides the basic structures upon which the business world is built: how it is organized, what outside forces influence it, and where it is heading. It also explores how the world’s economies and governments shape economic activity. Each day in the United States, thousands of new businesses are born. Only a rare few will become the next Apple , Google , or Amazon . Unfortunately, many others will never see their first anniversary. The survivors are those that understand that change is the one constant in the business environment. Those organizations pay attention to the business environment in which they operate and the trends that affect all businesses and then successfully adapt to those trends. In this module, we will meet many businesses, both large and small, profit and not-for-profit, that prosper because they track trends and use them to identify potential opportunities. This ability to manage change is a critical factor in separating the success stories from the tales of business failure.

We begin our study of business by introducing you to the primary functions of a business, the relationship between risk and profits, and the importance of not-for-profit organizations. We’ll also examine the major components of the business environment and how changing demographic, social, political and legal, and competitive factors affect all business organizations. Next, we’ll explore how economies provide jobs for workers and also compete with other businesses to create and deliver products to consumers. You will also learn how governments attempt to influence economic activity through policies such as lowering or raising taxes. Next, we discuss how supply and demand determine prices for goods and services. Finally, we conclude by examining key trends in the business environment, economic systems, and the competitive environment.

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• Publication date: Sep 19, 2018
• Location: Houston, Texas
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Business Essay Examples

13 Business Essay Examples for Students

14 min read

Published on: May 1, 2023

Last updated on: Jan 30, 2024

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Are you struggling to figure out the structure, research, or data required to make your essay stand out? Or frustrated by the lack of inspiration and ideas for your essay?

But don't give up yet! We have a powerful solution that will make your essay writing a breeze. Our list of business essay examples is here to help! 

We have compiled expertly written business essay examples that will illustrate how to write a striking business essay.

With our examples, you'll be able to see how to structure your essay and generate creative ideas for your topic. And our tips will help you make the most of these examples.

So, let's dive in and get ready to learn!

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What is a Business Essay?

A business essay is a type of academic writing that focuses on business-related topics and issues. These essays can cover a wide range of topics such as marketing, finance, management, entrepreneurship, and more.

The importance of business essay lies in presenting a well-researched and informed analysis. To do this effectively, writers need to conduct extensive research and analysis on the topic at hand.

Referring to examples of business essays can help you gain insight into the structure, tone, and content of a well-written essay.

Business Essay Examples For Students

Here is a list of business writing examples

Business Essay Examples Pdf

Business Essay Example Grade 10

Business Essay Example Grade 11

A Level Business Essay Examples

University Business Essay Examples

International Business Essay Examples

Short Essay About Business

College Essay About Starting A Business

Types of Business Essay with Examples

When it comes to business essay writing, there are several different types that you might encounter. 

Here's a brief overview of each type, including their characteristics and an example of each.

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Case Studies

A case study is an in-depth analysis of a specific business situation or problem. It involves extensive research and data analysis to provide recommendations.

Case studies often showcase the application of theory to real-world business scenarios.

Research Papers

Research papers involve a more academic approach to business writing. They typically require an extensive literature review, data analysis, and original research. 

Business research papers aim to contribute new knowledge to the field of business. These often involve a hypothesis or research question.

Argumentative Essays

Argumentative business essays aim to persuade the reader to adopt a particular point of view or take a specific action. They present an argument and use evidence and logic to support their claims. 

Argumentative essays can address various business topics such as management practices, ethical issues, or market trends.

White Papers

A white paper is a document that provides a detailed explanation of a particular issue or problem, often with recommendations or solutions. 

White papers are typically used to educate stakeholders about a specific topic. These are often used in the business-to-business (B2B) context.

Comparative Essays 

Comparative business essays compare and contrast two or more topics or ideas. They typically analyze the similarities and differences between the topics to evaluate their pros and cons. 

Comparative essays can focus on various aspects such as products, companies, markets, or strategies.

How to Structure Your Business Essays

As you begin writing your business essay, it's important to structure it in a clear and organized way. 

Here's a step-by-step guide with business essay samples to help you do just that:

Executive Summary

The executive summary is a brief overview of your entire essay. It should summarize your main points and highlight your recommendations. 

This section should be written after completing the essay, as it gives a clear picture of what the essay covers. 

Here is how you start a business essay sample:

Introduction

The introduction sets the stage for the rest of the essay. It should introduce the topic, provide background information, and explain the purpose of the essay. 

Here is a business essay introduction example:

Industry Analysis

In this section, you'll conduct a thorough analysis of the industry in which the business operates. You should examine factors such as competition, market trends, and customer behavior. 

Here is a sample industry analysis

Key Issues or Problems

This section should identify the main issues or problems faced by the business. You should provide evidence to support your claims and analyze the impact of these issues. 

Here is an example paragraph:

Solutions or Recommendation

Here, you'll provide solutions or recommendations to address the issues identified in the previous section. Your solutions should be well-supported and feasible. 

For instance:

Implementation Plan

For this part, you'll outline a plan for implementing the solutions or recommendations you've proposed. This is sort of a description of the business model you suggest. 

This section should be detailed and include specific action steps. 

For example:

Finally, you'll wrap up your essay by summarizing your main points and reiterating your recommendations. 

This section should be clear, concise, and impactful. 

By following this structure, your business essay will be well-organized, coherent, and easy to follow for your readers.

Tips for Using Business Essay Examples Effectively

Now that you have quite a few business essay examples at hand, you should know how to use them effectively:

• Use them as a guide, not a template : While it's great to learn from examples, you should never copy them outright. Instead, use them as a starting point for your own research and writing.
• Analyze the strengths and weaknesses of the essay : Take note of what works well in the example essay, as well as any areas that could be improved. This will help you understand how to make your own essay even better.
• Use them to inform your own research and writing : Pay attention to the research methods, sources, and evidence used in the example essay. This can give you ideas for your own research and help you strengthen your arguments.
• Avoid plagiarism and ensure proper citation: Whenever you use ideas or information from an example, make sure to cite your sources. This will help you avoid plagiarism and maintain academic integrity.

You now have a plenty of business essay examples on different topics to help you get started!

By following our tips and studying the sample essays, you can confidently write your own essays that are clear, concise, and impactful. 

However, if you still find yourself struggling with your business essays, just reach out to our professional business essay writing service . 

We have the best online essay writing service and are ready to provide you a high-quality business. Our writing service has subject specialist writers who can tackle any business essay topic.  

So why wait? Contact us today and let our AI essay writer take your business essays to the next level!

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Ownr Blog  > Magazine  > Strategy & Insights  > Branding & Marketing  > Small Business Introduction Examples

Small Business Introduction Examples

As a business owner, it’s important to be able to communicate your brand’s story in a way that’s compelling, clear, and concise. You know all the little details about your business, and you could probably talk about them for hours. However, when introducing your business, you usually need to capture your audience’s attention quickly and effectively, all while getting across the key messages you want to impart. 

As the person who spends the most time working on the various aspects of your enterprise, it can be challenging to distill what you want to say into an effective introduction. By taking a bit of time to craft a powerful and unforgettable introduction now, you’ll be grateful the next time the opportunity to talk or write about your business comes up. 

• How do you introduce a small business?

The ideal way to introduce your small business will vary depending on the situation and the audience, but the tips we’ll discuss here can all be tailored to your unique situation. 

• In your “About” page

One of the most common places for business owners to introduce their business is in the “About Us” page of their website. This page can sometimes be created as an afterthought, but depending on what kind of business you’re in, it can be one of the first pages potential customers visit to find out if they want to buy your product or work with you.

You don’t want them to find a huge wall of text with a bunch of information they don’t care about. Instead, you want them to leave feeling like they can trust you, clearly know what you offer, and understand your brand personality. 

• In your introductory emails 

What we used to refer to as cold calling now takes place mostly over email. No matter what your business is, it’s likely you’ll find yourself introducing your company to business prospects by emailing them directly. People are busy and receive lots of emails each day, so a snappy, compelling introduction is key to not having your emails ignored. 

It’s much easier to delete an email without responding to it than it is to hang up on someone who calls you, so crafting an irresistible introduction that leaves your prospects certain they want to know more about your business is well worth the effort.

You can also weave elements of your brand story into the rest of your email marketing , reminding your audience what makes your company unique. 

• When networking  

Whether you’re attending a formal networking event or you happen to be asked about your business at a dinner party, being able to deliver an effective elevator pitch introduction about what you do is a great skill. You never know where the next great opportunity may come from, and you don’t want to bore people with unnecessary details.

These aren’t the only situations in which you’ll have to introduce your business, but they are some of the most common ones. If you have a go-to introduction that you can use on your About page, in introductory emails, and when you’re in networking situations, you should feel confident presenting your business in just about any situation. Here are some examples of how to ace your next business introduction.

• 1. Tell your unique story

It’s much easier to remember a story than a basic description of your business activities. Stories have an emotional resonance that makes them very effective for helping people remember what’s special about your business over all the others that may offer similar products or services. This makes it more compelling for customers to buy from you. 

• Be authentic

If you get carried away crafting a brand or business story that seems over-the-top or too self serving, your audience will pick up on this. Aim to be authentic and truthful; your story doesn’t have to be full of far-fetched twists and turns to be compelling. It’s enough to be relatable and present the human side of your business. 

For example, if you began your career in another line of work and unexpectedly ended up starting your current business, there could be an interesting and authentic story there about what motivated you to make the switch. If your business started in your parent’s basement and now you have a location of your own, share a detail or two about those days. 

• Be consistent

Your unique story shouldn’t be a novel. It should be easy to tell concisely, and be made up of key details that are relevant to the overall impression you want to project about your business. By keeping it relatively brief, you can also ensure consistency. If your story shifts depending on your audience, those who catch the inconsistencies may find your business untrustworthy or unreliable. 

• Involve your customers

If it makes sense to include your customers in your storytelling, sharing some of the ways your business has positively impacted them can be a powerful way to demonstrate the uniqueness of your business. Just make sure you get their permission before sharing anything that might be considered personal. When there is doubt, it’s always better to be safe than sorry and simply ask. Many happy customers will jump at the chance to help a company they love.

•  2. Be honest with your target audience

When introducing your small business, honesty is essential. If you over-inflate or misrepresent what you’re about, it will catch up with you eventually. It’s important to have respect for your customer and target audience and to make sure your introduction, while presenting your business in the best possible light, is truthful. 

By establishing trust with your target audience through honest communication, you’re more likely to have satisfied customers whose experiences are aligned with the expectations they had based on your brand story or business introduction. 

• Know your value proposition

Having a clear value proposition is important not only in terms of guiding your business communications, but also in terms of helping you make decisions in your business. If you know what your value proposition is, you can regularly check in with yourself to ensure that your business activities support of your value proposition

When introducing your small business, sharing this value proposition is an effective way to let your audience know exactly what you’re about and what they can expect from you. Your value proposition can take the following form:

We help [target audience] with [target audience’s objective] through [add your unique selling proposition].

• Focus on your audience

It’s only human to talk about ourselves, but if you want to effectively introduce your business, it’s best to focus on your audience rather than on yourself. Consider what information is valuable to them. They may not be particularly interested to know about all your achievements, awards, and business milestones. Instead, they want to know what you can do for them. 

Your introduction should be written with your target audience or ideal buyer persona in mind. Put yourself in their position and consider what their problems are that your business can solve, then make sure your introduction communicates how you will help them. 

• 3. Use humour (if possible)

Injecting some humour, if it’s appropriate, can be an effective strategy when introducing your business. Even if your business is in a profession that most people think of as stuffy and serious rather than lighthearted, a bit of humour can help to humanize your brand and make it seem more approachable. 

For example, consider an accounting small business. Dealing with bookkeeping and tax season causes stress for many. Accounting and taxes are serious subjects, and people hiring accountants want to make sure those accountants are properly trained, competent, and fair. However, a little bit of humour could still be an effective component of an accounting business’ brand story.

By adding some humour to their website copy and About Page that references the stress that typically accompanies tax season, an accounting small business can show potential customers they really understand their pain points. At the same time, this humour humanizes the brand and puts their audience at ease. 

Get creative when thinking about how you can use a bit of humour in your own brand story. You don’t have to go overboard with it, but injecting a lighthearted, human voice into your story can be an effective technique for making your business both memorable and approachable. 

• 4. Use clear language and avoid business jargon

New buzzwords seem to emerge every year, and it can be tempting to use them when describing your own business in order to sound current. However, business jargon tends to lose its meaning very quickly. For example, “disruptive” may have once been a trendy term, but at this point, so many businesses claim to be disrupting their industries that it doesn’t really communicate anything meaningful. 

When introducing your small business, aim to be clear and concise. Your goal is to help your target audience understand exactly what you’re about and how you can help solve their problems. Business jargon can come off as self-aggrandizing rather than approachable, which doesn’t best serve your target audience. 

This doesn’t mean your language shouldn’t be polished and professional. You can maintain a professional voice while sticking to clear, easy-to-understand language. This is true even when you’re writing a business introduction for a professional audience, such as the executive summary portion of your business plan . Those reading your business plan are even more likely to be familiar with overused business jargon, and will appreciate a clear, well-crafted introduction that tells them exactly what they need to know about your business. 

It’s normal for buzzwords to find their way into your writing, but make a point of looking for those words and replacing them with clearer alternatives when you proofread.

• 5. Make it loveable

You can probably think of a few brands that have adoring fans even if they offer a product or service plenty of other brands also offer. If you want to tap into the technique that makes those types of brands stand out, think about how you can tell your story in a way that makes it lovable and humanized. 

Take a brand like Starbucks, for example. There’s no shortage of other places to pick up a morning coffee, but they have many customers who are extremely loyal to their brand. Their product and in-store atmosphere may be part of the reason why, but they also take every opportunity to introduce their business in a way that adds a human dimension to a huge, multinational corporation. 

They achieve this by talking about aspects of their business like their commitment to fair trade practices and their roots in Seattle, a city known for its unique coffee culture. They also showcase the people behind their brand, adding a human face to their enterprise.

While they’re a huge company, you can apply the same techniques to make your brand more lovable. When introducing your small business, whether it’s on your website, in a writeup on a local blog, or in person at a networking event, consider ways of injecting some personality into your story and giving your audience a reason to care about your business. 

The voice and tone you use when writing your business introductions, website copy, product descriptions , and any other communications representing your brand can also go a long way in making your business more lovable. When typing something on a screen, it can be easy to start sounding robotic. Read your copy out loud to yourself and make sure you’re writing in a natural, human voice.

Your business introduction is often your first chance to capture your audience’s attention and let them know exactly why you’re the right choice for them. It’s an opportunity to show them not only that you can solve their problem by providing the perfect product or most reliable service, but also that you’ll make their life easier and more enjoyable.

Your introduction should be a reflection of the rest of your brand, as well as true to your voice and mission. Having a go-to introduction that you can repurpose whenever you’re given the chance to talk about your business will help you make the most of every opportunity that comes your way.

This article offers general information only, is current as of the date of publication, and is not intended as legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. While the information presented is believed to be factual and current, its accuracy is not guaranteed and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the author(s) as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by RBC Ventures Inc. or its affiliates.

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Essay Introduction Examples

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Always have a road map for an essay introduction . Having a strong essay introduction structure is critical to a successful paper. It sets the tone for the reader and interests them in your work. It also tells them what the essay is about and why they should read it at all.

It shouldn't leave the reader confused with a cliffhanger at the end. Instead, it should generate interest and guide the reader to Chapter One. Using the right parts of an essay introduction can help with this.

Check out an effective essay introduction structure below. It’s a road map for writing an essay—just like the parts of essay introductions are road maps for readers.

Essay Introduction Structure

Attention-grabbing start

Outline of argument

Thesis statement

Some academics find the beginning the most difficult part of writing an essay , so our editors have created some examples of good essay introductions to guide you. Let's take a look at the samples below to see how the essay introduction structures come together. 

If you are unsure about your paper, our essay editors would love to give you some feedback on how to write an essay introduction. 

[1] According to Paul Ratsmith, the tenuous but nonetheless important relationship between pumpkins and rats is little understood: "While I've always been fascinated by this natural kinship, the connection between pumpkins and rats has been the subject of few, if any, other studies" (2008). [2] Ratsmith has been studying this connection, something he coined "pumpkinology," since the early 1990s. He is most well known for documenting the three years he spent living in the wild among pumpkins and rats. [3] Though it is a topic of little recent interest, the relationship has been noted in several ancient texts and seems to have been well understood by the Romans. Critics of Ratsmith have cited poor science and questionable methodology when dismissing his results, going so far as to call pumpkinology "rubbish" (de Vil, 2009), "stupid" (Claw, 2010), and "quite possibly made up" (Igthorn, 2009). [4] Despite these criticisms, there does appear to be a strong correlation between pumpkin patches and rat populations, with Ratsmith documenting numerous pumpkin–rat colonies across North America, leading to the conclusion that pumpkins and rats are indeed "nature's best friends" (2008).

Let's break down this example of a good essay introduction structure. The beginning hooks our attention from the get-go in section one. This is because it piques our curiosity. What is this strange relationship? Why has no one studied it? Then, section two gives us context for the topic. Ratsmith is an expert in a controversial field: pumpkinology. It's the study of the connection between pumpkins and rats. 

The second half of the paragraph also demonstrates why this is a good essay introduction example. Section three gives us the main argument: the topic is rarely studied because critics think Ratsmith's work is "rubbish," but the relationship between pumpkins and rats has ancient roots. Then section four gives us the thesis statement: Ratsmith's work has some merit.

The parts of an essay introduction help us chart a course through the topic. We know the paper will take us on a journey. It's all because the author practiced how to write an essay introduction. 

Let’s take a look at another example of a good essay introduction.

[1] Societies have long believed that if a black cat crosses one's path, one might have bad luck—but it wasn't until King Charles I's black cat died that the ruler's bad luck began (Pemberton, 2018). [2] Indeed, for centuries, black cats have been seen as the familiars of witches—as demonic associates of Satan who disrespect authority (Yuko, 2021). Yet, they have also been associated with good luck, from England's rulers to long-distance sailors (Cole, 2021). [3] This essay shows how outdated the bad luck superstition really is. It provides a comprehensive history of the belief and then provides proof that this superstition has no place in today's modern society. [4] It argues that despite the prevailing belief that animals cause bad luck, black cats often bring what seems to be "good luck" and deserve a new reputation.

This example of a good essay introduction pulls us in right away. This is because section one provides an interesting fact about King Charles I. What is the story there, and what bad luck did he experience after his cat passed away? Then, section two provides us with general information about the current status of black cats. We understand the context of the essay and why the topic is controversial.

Section three then gives us a road map that leads us through the main arguments. Finally, section four gives us the essay's thesis: "black cats often bring what seems to be 'good luck' and deserve a new reputation."

Still feeling unsure about how to write an essay introduction? Here's another example using the essay introduction structure we discussed earlier.

[1] When the Lutz family moved into a new house in Amityville, New York, they found themselves terrorized by a vengeful ghost (Labianca, 2021). Since then, their famous tale has been debunked by scientists and the family themselves (Smith, 2005). [2] Yet ghost stories have gripped human consciousness for centuries (History, 2009). Scientists, researchers, and theorists alike have argued whether ghosts are simply figments of the imagination or real things that go bump in the night. In considering this question, many scientists have stated that ghosts may actually exist. [3] Lindley (2017) believes the answer may be in the quantum world, which "just doesn’t work the way the world around us works," but "we don’t really have the concepts to deal with it." Scientific studies on the existence of ghosts date back hundreds of years (History, 2009), and technology has undergone a vast evolution since then (Lamey, 2018). State-of-the-art tools and concepts can now reveal more about ghosts than we've ever known (Kane, 2015). [4] This essay uses these tools to provide definitive proof of the existence of ghosts in the quantum realm. 

This example of a good essay introduction uses a slightly different strategy than the others. To hook the reader, it begins with an interesting anecdote related to the topic. That pulls us in, making us wonder what really happened to the Lutzs. Then, section two provides us with some background information about the topic to help us understand. Many people believe ghosts aren't real, but some scientists think they are.

This immediately flows into section three, which charts a course through the main arguments the essay will make. Finally, it ends with the essay's thesis: there is definitive proof of the existence of ghosts in the quantum realm. It all works because the author used the parts of an essay introduction well.

For attention-grabbing introductions, an understanding of essay introduction structure and how to write an essay introduction is required.

Our essay introduction examples showing the parts of an essay introduction will help you craft the beginning paragraph you need to start your writing journey on the right foot.

If you'd like more personalized attention to your essay, consider sending it for Essay Editing by Scribendi. We can help you ensure that your essay starts off strong.

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Business Essay

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Businesses always play a vital role in our society as it a very competitive when it comes to its own contributions. They satisfy the people’s needs and wants. They can even provide an  avenue to improve the lives of people to experience high standard of living. Businesses provide a way for people to obtain goods and experience services while earning something out of it. These goods and services provides improvement in the economic status, thus allowing people to have more jobs to apply. In this article, we will be going to tackle about creating essays involving businesses.

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Business essays tell about how someone makes earnings through the act of buying or selling a particular product. We all know that businesses are the foundation of profit and loss. It is also a very demanding profession that has been practiced and made popular over the past years. When you are in a business, you should be able to have a high level of skills in managing, building teamwork, patience and strength. You should always be physically, mentally and socially prepared and stable.

Business has always been incorporated with financial management , marketing, research, sales, safety and more. Before you decide starting your own business, you should be able to take note of the several considerations such as the type of structure that you are going to use. Businesses will also be affected by the scope and size of your firm. Other factors may include compliance requirements, control, taxes and the like. It covers different aspects in the industry which includes the distributors, wholesalers, companies, agriculture , financial services , manufacturers, transportation, utilities and more.

When you are going to set up a business, you will begin to realize that it affects your lifestyle. Every business success entails rewards, freedom, and personal satisfaction. Feels good, right?

Just like in any other essays, business essays also follow the three basic parts namely the introduction, body and conclusion.

Introduction of an Essay

The introduction of an essay usually is the attention getter. It is even the essential part of an essay. It usually tells the reader what to expect in an essay. It gives background about your topic and presents your thesis which is the central point of your essay. The first part of the sentence is the hook explaining why it is interesting to read. Instead of stating what your reader already knows, might as well state the reason why your essay will offer a different meaning and interpretation. Make the second sentence interesting by giving a background information about your topic and the rest are claims why it matters.

Conclusion of an Essay

Your conclusion must be able to contain the three parts namely the restatement of your thesis statement, general conclusion and the answers to questions pertaining to the topic itself. When you repeat your thesis statement, do not use the words that you have written in the introduction. The general conclusion consist of an explanation of their importance.

How do you make you business essay look presentable?

It should be properly organized from the format down to the texts. They should be outlined well in the paper.

How long should a business essay be?

Business essays can be long or short. Long essays can be 500 words. Short essays can be 150 words.

Why do we need to write business essays?

We write business essays to provide a detailed information to help improve a status of a particular business.

Business essays are just like any other essays that has the same elements and structure. The only thing is that you just have to get the purpose of your essay and tackle about what the business is going through, their products and also their services. Always make sure that your essay is clear and written concisely.

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Write a business essay on the role of social media in marketing today

Discuss in a business essay how small businesses contribute to the local economy

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Home — Essay Samples — Education — Case Study — Penny Saver Supermarket Case Study: Navigating the Competitive Grocery Market

Penny Saver Supermarket Case Study: Navigating The Competitive Grocery Market

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Introduction, business model and market positioning, competitive strategies, challenges and future prospects.

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Introducing Microsoft 365 Copilot – your copilot for work

Mar 16, 2023 | Jared Spataro - CVP, AI at Work

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Humans are hard-wired to dream, to create, to innovate. Each of us seeks to do work that gives us purpose — to write a great novel, to make a discovery, to build strong communities, to care for the sick. The urge to connect to the core of our work lives in all of us. But today, we spend too much time consumed by the drudgery of work on tasks that zap our time, creativity and energy. To reconnect to the soul of our work, we don’t just need a better way of doing the same things. We need a whole new way to work.

Today, we are bringing the power of next-generation AI to work. Introducing Microsoft 365 Copilot — your copilot for work . It combines the power of large language models (LLMs) with your data in the Microsoft Graph and the Microsoft 365 apps to turn your words into the most powerful productivity tool on the planet.

“Today marks the next major step in the evolution of how we interact with computing, which will fundamentally change the way we work and unlock a new wave of productivity growth,” said Satya Nadella, Chairman and CEO, Microsoft. “With our new copilot for work, we’re giving people more agency and making technology more accessible through the most universal interface — natural language.”

Copilot is integrated into Microsoft 365 in two ways. It works alongside you, embedded in the Microsoft 365 apps you use every day — Word, Excel, PowerPoint, Outlook, Teams and more — to unleash creativity, unlock productivity and uplevel skills. Today we’re also announcing an entirely new experience: Business Chat . Business Chat works across the LLM, the Microsoft 365 apps, and your data — your calendar, emails, chats, documents, meetings and contacts — to do things you’ve never been able to do before. You can give it natural language prompts like “Tell my team how we updated the product strategy,” and it will generate a status update based on the morning’s meetings, emails and chat threads.

With Copilot, you’re always in control. You decide what to keep, modify or discard. Now, you can be more creative in Word, more analytical in Excel, more expressive in PowerPoint, more productive in Outlook and more collaborative in Teams.

Microsoft 365 Copilot transforms work in three ways:

Unleash creativity. With Copilot in Word, you can jump-start the creative process so you never start with a blank slate again. Copilot gives you a first draft to edit and iterate on — saving hours in writing, sourcing, and editing time. Sometimes Copilot will be right, other times usefully wrong — but it will always put you further ahead. You’re always in control as the author, driving your unique ideas forward, prompting Copilot to shorten, rewrite or give feedback. Copilot in PowerPoint helps you create beautiful presentations with a simple prompt, adding relevant content from a document you made last week or last year. And with Copilot in Excel, you can analyze trends and create professional-looking data visualizations in seconds.

Unlock productivity. We all want to focus on the 20% of our work that really matters, but 80% of our time is consumed with busywork that bogs us down. Copilot lightens the load. From summarizing long email threads to quickly drafting suggested replies, Copilot in Outlook helps you clear your inbox in minutes, not hours. And every meeting is a productive meeting with Copilot in Teams. It can summarize key discussion points — including who said what and where people are aligned and where they disagree — and suggest action items, all in real time during a meeting. And with Copilot in Power Platform, anyone can automate repetitive tasks, create chatbots and go from idea to working app in minutes.

GitHub data shows that Copilot promises to unlock productivity for everyone. Among developers who use GitHub Copilot, 88% say they are more productive, 74% say that they can focus on more satisfying work, and 77% say it helps them spend less time searching for information or examples.

But Copilot doesn’t just supercharge individual productivity. It creates a new knowledge model for every organization — harnessing the massive reservoir of data and insights that lies largely inaccessible and untapped today. Business Chat works across all your business data and apps to surface the information and insights you need from a sea of data — so knowledge flows freely across the organization, saving you valuable time searching for answers. You will be able to access Business Chat from Microsoft 365.com, from Bing when you’re signed in with your work account, or from Teams.

Uplevel skills. Copilot makes you better at what you’re good at and lets you quickly master what you’ve yet to learn. The average person uses only a handful of commands — such as “animate a slide” or “insert a table” — from the thousands available across Microsoft 365. Now, all that rich functionality is unlocked using just natural language. And this is only the beginning.

Copilot will fundamentally change how people work with AI and how AI works with people. As with any new pattern of work, there’s a learning curve — but those who embrace this new way of working will quickly gain an edge.

The Copilot System: Enterprise-ready AI

Microsoft is uniquely positioned to deliver enterprise-ready AI with the Copilot System . Copilot is more than OpenAI’s ChatGPT embedded into Microsoft 365. It’s a sophisticated processing and orchestration engine working behind the scenes to combine the power of LLMs, including GPT-4, with the Microsoft 365 apps and your business data in the Microsoft Graph — now accessible to everyone through natural language.

Grounded in your business data. AI-powered LLMs are trained on a large but limited corpus of data. The key to unlocking productivity in business lies in connecting LLMs to your business data — in a secure, compliant, privacy-preserving way. Microsoft 365 Copilot has real-time access to both your content and context in the Microsoft Graph. This means it generates answers anchored in your business content — your documents, emails, calendar, chats, meetings, contacts and other business data — and combines them with your working context — the meeting you’re in now, the email exchanges you’ve had on a topic, the chat conversations you had last week — to deliver accurate, relevant, contextual responses.

Built on Microsoft’s comprehensive approach to security, compliance and privacy. Copilot is integrated into Microsoft 365 and automatically inherits all your company’s valuable security, compliance, and privacy policies and processes. Two-factor authentication, compliance boundaries, privacy protections, and more make Copilot the AI solution you can trust.

Architected to protect tenant, group and individual data. We know data leakage is a concern for customers. Copilot LLMs are not trained on your tenant data or your prompts. Within your tenant, our time-tested permissioning model ensures that data won’t leak across user groups. And on an individual level, Copilot presents only data you can access using the same technology that we’ve been using for years to secure customer data.

Integrated into the apps millions use every day. Microsoft 365 Copilot is integrated in the productivity apps millions of people use and rely on every day for work and life — Word, Excel, PowerPoint, Outlook, Teams and more. An intuitive and consistent user experience ensures it looks, feels and behaves the same way in Teams as it does in Outlook, with a shared design language for prompts, refinements and commands.

Designed to learn new skills.  Microsoft 365 Copilot’s foundational skills are a game changer for productivity: It can already create, summarize, analyze, collaborate and automate using your specific business content and context. But it doesn’t stop there. Copilot knows how to command apps (e.g., “animate this slide”) and work across apps, translating a Word document into a PowerPoint presentation. And Copilot is designed to learn new skills. For example, with Viva Sales, Copilot can learn how to connect to CRM systems of record to pull customer data — like interaction and order histories — into communications. As Copilot learns about new domains and processes, it will be able to perform even more sophisticated tasks and queries.

Committed to building responsibly

At Microsoft, we are guided by our AI principles and Responsible AI Standard and decades of research on AI, grounding and privacy-preserving machine learning. A multidisciplinary team of researchers, engineers and policy experts reviews our AI systems for potential harms and mitigations — refining training data, filtering to limit harmful content, query- and result-blocking sensitive topics, and applying Microsoft technologies like InterpretML and Fairlearn to help detect and correct data bias. We make it clear how the system makes decisions by noting limitations, linking to sources, and prompting users to review, fact-check and adjust content based on subject-matter expertise.

Moving boldly as we learn  

In the months ahead, we’re bringing Copilot to all our productivity apps—Word, Excel, PowerPoint, Outlook, Teams, Viva, Power Platform, and more. We’ll share more on pricing and licensing soon. Earlier this month we announced Dynamics 365 Copilot as the world’s first AI Copilot in both CRM and ERP to bring the next-generation AI to every line of business.

Everyone deserves to find purpose and meaning in their work — and Microsoft 365 Copilot can help. To serve the unmet needs of our customers, we must move quickly and responsibly, learning as we go. We’re testing Copilot with a small group of customers to get feedback and improve our models as we scale, and we will expand to more soon.

Learn more on the Microsoft 365 blog and visit WorkLab to get expert insights on how AI will create a brighter future of work for everyone.

And for all the blogs, videos and assets related to today’s announcements, please visit our microsite .

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