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Market Research Analyst: Job Description & Skills in 2024

As a market research analyst, you play a crucial role in helping companies understand their audience and make better-informed business decisions. In this article, we will explore the job description and skills required to excel in this field.

Definition of Market Research Analyst

A market research analyst is responsible for collecting and analyzing data on consumer behavior, market trends, and competitors to help their organization make informed decisions. They use various research methods, including surveys, focus groups, and statistical analysis, to gather insights that can be used to improve products and services, develop marketing strategies, and identify opportunities for growth.

Importance of Market Research Analyst

Market research analysts are essential to helping companies stay competitive in today’s constantly evolving business landscape. By providing valuable insights into consumer trends and preferences, they help businesses make more informed decisions about product development, marketing, and sales.

In addition to helping businesses stay ahead of the competition, market research analysts also play a critical role in identifying emerging trends and opportunities. By keeping a pulse on the latest industry developments and consumer preferences, they can help their organization stay agile and adapt to changing market conditions.

Overview of the Article

Throughout the article, we will cover the following topics:

• The role of a market research analyst, including key responsibilities and requirements
• Essential skills and experience for success in this field
• Job outlook and earning potential for market research analysts
• Tips for breaking into the field and advancing your career
• Case studies and real-world examples of successful market research strategies

By the end of this article, readers will have a comprehensive understanding of what it takes to become a top-performing market research analyst and how to excel in this exciting and fast-paced field.

Market Research Analyst Job Description

Market research analysts play a crucial role in the success of a business by providing insights into customer needs, preferences, and habits.

A. Responsibilities

Market research analysts are responsible for conducting research in order to help businesses make informed decisions. They analyze data and information, evaluate findings, and communicate with clients, managers, and other stakeholders.

B. Gather Data and Information

One of the key responsibilities of a market research analyst is gathering data and information. This might involve conducting surveys, focus groups, or other types of research to collect information about customer preferences, purchasing habits, and other relevant data. They may also collect data from internal sources, such as sales data, customer databases, and website analytics.

C. Analyze Data and Information

Once data and information have been gathered, market research analysts must then analyze it. This may involve using statistical software to identify patterns and trends, conducting market research to identify competitors and market trends, and analyzing customer feedback to determine customer satisfaction and identify areas for improvement.

D. Evaluate and Present Findings

After analyzing data and information, market research analysts must then evaluate the findings. This involves drawing conclusions based on the data and identifying opportunities for growth and improvement. They may then create presentations, reports, and other materials to communicate their findings to clients, managers, and other stakeholders.

E. Communicate with Clients, Managers, and Stakeholders

Communication is a key part of a market research analyst’s job. They must be able to communicate complex data and findings in a way that is clear and understandable to non-technical stakeholders. This may involve creating reports, presentations, and other materials that can be easily understood by people outside of the research field.

F. Maintain Research Databases and Technology

Market research analysts must also ensure that research databases and technology are maintained and updated. This may involve managing databases of customer information, tracking trends in the industry, and staying up-to-date on new research methodologies and technologies. They must also ensure that all research is conducted ethically and in compliance with relevant laws and regulations.

Market research analysts are critical to the success of businesses across all industries. Their responsibilities include gathering and analyzing data, evaluating findings, communicating with clients and stakeholders, and maintaining research databases and technology. With their expertise, market research analysts help businesses make informed decisions and stay ahead of the competition.

Qualifications and Skills for Market Research Analyst

Market research analysts are responsible for deciphering data and insights to help organizations make informed business decisions. This involves a diverse skill set and a strong educational background. To be successful in this field, there are several vital qualifications and skills that market research analysts should have.

A. Education and Certification The first qualification for a market research analyst is to hold at least a bachelor’s degree in a relevant field such as marketing, statistics, or business administration. Advanced degrees, such as an MBA or a master’s in marketing research, offer a competitive advantage in this field. Additionally, certification programs, such as the Professional Researcher Certification (PRC) from the Insights Association, can enhance a candidate’s credentials.

B. Technical Skills Market research analysts should be proficient in data analysis and have a strong understanding of the latest technologies and data collection methods. This includes expertise in data analytics software and statistical analysis tools, as well as experience with survey and research methodologies.

C. Analytical Skills Market research analysts should possess strong analytical skills to help them interpret data and turn it into actionable insights. These skills include critical thinking, problem-solving, and the ability to identify patterns and trends.

D. Communication Skills Market research analysts should be effective communicators who can present complex data and insights in an easy-to-understand format. This includes not only verbal communication but also written communication through reports, presentations, and dashboards.

E. Organizational Skills Market research analysts need to possess strong organizational skills to manage multiple projects and deadlines simultaneously. This includes the ability to prioritize tasks, manage resources, and maintain accurate records.

F. Interpersonal Skills Market research analysts should have strong interpersonal skills to work effectively with team members and clients. This includes the ability to build rapport, active listening, and empathy.

G. Adaptability and Flexibility Market research analysts should possess excellent adaptability and flexibility skills to ensure they can respond to rapidly changing business needs. This includes the ability to pivot direction, multitask, and handle unexpected challenges with ease.

Market research analysts must have a unique blend of qualifications and skills to succeed in this industry. Having a strong background in education, technical skills, analytical skills, communication skills, organizational skills, interpersonal skills, and adaptability and flexibility are essential. As the market research industry continues to evolve, these skills will only become more critical for success.

Career Prospects and Salary for Market Research Analysts

Market research analysts are in high demand, as organizations across various industries rely on their insights to make informed business decisions. Here are some things to consider when it comes to career growth opportunities, job market trends and outlook, salary and compensation, and geographic and industry variation in salaries for market research analysts.

A. Career Growth Opportunities

Market research analysts typically begin their careers with a bachelor’s degree in marketing or a related field, though some employers may prefer candidates with a master’s degree. As they gain experience, market research analysts may have the opportunity to move into leadership roles, such as managing a team of analysts or becoming a director of market research.

In addition, market research analysts can expand their skills by developing expertise in specific areas, such as consumer behavior or market segmentation. They can also stay up-to-date with emerging trends and technologies by attending industry conferences or completing training programs.

B. Job Market Trends and Outlook

The job market for market research analysts is expected to grow at a fast pace, with the U.S. Bureau of Labor Statistics projecting a 18% increase in employment between 2019 and 2029. This growth is largely due to the increasing importance of data-driven decision making in today’s business landscape.

As more organizations embrace digital technologies, market research analysts with experience in areas such as social media analytics and digital marketing research may be particularly in demand.

C. Salary and Compensation

According to the U.S. Bureau of Labor Statistics, the median annual wage for market research analysts was $63,790 as of May 2019. However, salaries can vary widely based on factors such as experience level, industry, and geographic location.

Market research analysts working in the management, scientific, and technical consulting services industry tend to earn higher salaries, with a median annual wage of $85,730. Those working in the wholesale trade industry tend to earn lower salaries, with a median annual wage of $60,140.

D. Geographic and Industry Variation in Salaries

Geographic location can also impact salaries for market research analysts. For example, those working in metropolitan areas such as San Francisco, New York, and Boston tend to earn higher salaries due to the higher cost of living in these locations.

In terms of industry, market research analysts working in the computer systems design and related services industry tend to earn the highest salaries, with a median annual wage of $92,520 as of May 2019. Those working in the educational services industry tend to earn lower salaries, with a median annual wage of $51,860.

Market research analysts can expect strong job growth and competitive salaries. By continuing to develop their skills and expertise, they can position themselves for long-term success in this exciting field.

Types of Market Research Analyst

As a market research analyst, you can specialize in different areas of research depending on your interests and expertise. Below are some of the most common types of market research analysts:

A. Industry-Specific Market Research Analyst

Industry-specific market research analysts specialize in gathering information and insights about a particular industry or market segment. They study trends, consumer behavior, competition, and other factors that affect the industry they are focused on.

For instance, an industry-specific market research analyst may specialize in the healthcare industry, researching the latest developments in medical technology, changes in healthcare policies, and consumer behavior in healthcare settings.

B. Geographical Market Research Analyst

Geographical market research analysts focus on gathering data about specific regions or locations. They may study demographics, consumer behavior, or economic trends in a particular region.

For example, a geographical market research analyst working for a real estate company may gather data about property values, rental demand, and consumer preferences in a specific city or neighborhood.

C. Demographic Market Research Analyst

Demographic market research analysts specialize in understanding consumer behavior and preferences based on demographics such as age, gender, income, and education. They study consumer trends and buying behavior within specific demographics and use this data to improve marketing and product development strategies.

For instance, a demographic market research analyst may gather data on the spending habits and media consumption of millennials to help a company develop more targeted marketing campaigns for this demographic.

D. Product-Specific Market Research Analyst

A product-specific market research analyst specializes in understanding consumer behavior and preferences specific to a particular product or service. They gather data on consumer preferences, usage patterns, and satisfaction levels to help companies develop and improve their products and services.

For instance, a product-specific market research analyst may gather data on consumer preferences for mobile phone features to help a technology company design a new device that meets customer needs and preferences.

Market research analysts can specialize in different areas of research depending on their interests and expertise. Whether you prefer to analyze data about industries, demographics, products, or regions, there are exciting opportunities for you to apply your skills as a market research analyst.

Types of Market Research Techniques

Market research is a crucial aspect of any organization, allowing them to identify their target market and gather information about their customers’ needs and preferences. There are various techniques of market research, including:

A. Qualitative Research

Qualitative research focuses on gathering subjective data through direct communication with customers, including interviews, focus groups, and surveys. This technique helps to collect in-depth information about customers’ experiences, opinions, and attitudes, enabling businesses to gain a better understanding of consumer behavior.

B. Quantitative Research

Quantitative research, on the other hand, focuses on the collection of numerical data through surveys, polls, and questionnaires. This technique helps businesses to gather specific information about customer preferences and behaviors, enabling them to determine the most effective marketing strategies.

C. Primary Research

Primary research refers to the gathering of data directly from the source, typically through interviews, surveys, or observations. This form of research helps businesses to gain a comprehensive understanding of their target market and customer needs.

D. Secondary Research

Secondary research involves analyzing data that has already been collected by others, including industry reports, government publications, and academic research. This technique is often used to supplement primary research and provides a broader perspective on market trends and customer behavior.

Market research is an essential tool for any organization looking to understand their target audience and gain a competitive advantage. By utilizing different techniques such as qualitative and quantitative research, as well as primary and secondary research, businesses can gain valuable insights into customer behavior and preferences, helping them to make informed decisions about their marketing strategies. ** Commonly Used Market Research Tools

Market research analysts rely on a variety of tools to help them gather, manage, and analyze data related to consumer behavior, market trends, and product performance. Here are some of the most commonly used tools in the field:

A. Survey Tools

One of the primary methods that market researchers use to collect information is through surveys. Survey tools help analysts create customizable surveys that can be distributed to targeted groups of people. Some of the most commonly used survey tools include SurveyMonkey, Qualtrics, and Google Forms. These tools allow analysts to design surveys with a wide range of questions types, including multiple-choice, ranking, and open-ended questions. Many survey tools also offer features like respondent tracking, data analysis, and reporting.

B. Data Analysis Tools

Once market researchers have collected data, they need to analyze it to identify patterns, trends, and insights that can inform business decisions. Data analysis tools, like SAS, Excel, and R, help researchers manage, clean, and analyze data sets. These tools allow analysts to create charts, graphs, and other visualizations that can help them to better understand patterns in the data. They can also run statistical analyses to identify correlations between variables and test hypotheses.

C. Project Management Tools

Market research projects can involve multiple stakeholders and moving parts, which can make them difficult to manage. Project management tools, like Asana, Trello, and Basecamp, help researchers keep track of project timelines, budgets, and deliverables. These tools allow users to assign tasks and deadlines, communicate with team members, and track progress in real-time. Project management tools can also help researchers to better manage resources, identify areas of inefficiency, and improve collaboration across teams.

D. Reporting Tools

Once market researchers have collected and analyzed their data, they need to present their findings to stakeholders in a clear and compelling way. Reporting tools, like Tableau, QlikView, and Microsoft Power BI, help researchers create customizable reports and dashboards that can visualize data in meaningful ways. These tools allow users to create interactive charts, graphs, and maps that can reveal insights at a glance. They can also help researchers to identify trends over time and make comparisons between different data sets.

Market research analysts rely on a variety of tools to help them gather, analyze, and present data related to consumer behavior, market trends, and product performance. By leveraging these tools, market researchers can gain deeper insights into consumer preferences and behaviors, enabling businesses to make more informed decisions about marketing strategies, product development, and other key initiatives.

Important Key Performance Indicators (KPIs) for Market Research Analysts

As a market research analyst, it is important to know the key performance indicators (KPIs) that will help measure and analyze the success of your research strategies. Understanding KPIs is crucial for identifying areas of improvement, identifying opportunities for growth, and ensuring that your research is effectively contributing to the overall success of your organization.

Here are six key performance indicators that you should always keep in mind:

A. Customer Satisfaction

Customer satisfaction is a critical KPI for market research analysts. It measures how satisfied customers are with the products or services offered by a company. Customer satisfaction can be measured through surveys or feedback forms, and can be used to assess overall performance, identify areas for improvement, and help in developing strategies to improve customer satisfaction.

B. Net Promoter Score (NPS)

Net Promoter Score (NPS) is another important KPI for market research analysts. NPS is a score that measures how likely customers are to refer a company to a friend or colleague. This KPI is crucial because customers who are highly likely to recommend a company are more likely to be loyal and make repeat purchases.

C. Market Share

Market share is another vital KPI for market research analysts. It is the percentage of the total market that a company has captured. This KPI is critical because it helps you understand how your company is performing in comparison to competitors. It can also help you identify new areas for growth and opportunities for expansion.

D. Customer Retention

Customer retention is a KPI that measures the percentage of customers that continue to do business with a company over time. This KPI is essential because retaining customers is much easier and more cost-effective than acquiring new ones. It is important to keep this KPI in mind when developing strategies to improve customer loyalty and prevent churn.

E. Sales Growth

Sales growth is a measurable KPI that is essential for assessing the performance of a company. It measures the increase or decrease in revenue over time. A market research analyst must keep this KPI in mind when developing pricing and promotional strategies, identifying new markets, and optimizing product offerings.

F. Brand Awareness

Brand awareness is one of the most important KPIs for market research analysts. It measures how well a company is recognized and perceived by its customers. This KPI can be assessed through brand surveys or qualitative research studies. Measuring and improving brand awareness is essential for building a loyal customer base and improving sales growth.

Understanding and tracking these six key performance indicators will help market research analysts to assess the success of their research strategies, identify areas for improvement, and contribute to the overall success of their organization.

Challenges Faced by Market Research Analysts

Market research analysts play a critical role in businesses by gathering and analyzing data to help companies make informed decisions. However, this job comes with its own set of challenges. Here are the top five challenges faced by market research analysts:

A. Limited Time and Resources

Market research analysts are often tasked with conducting research on a tight deadline and limited budget. This can be challenging because it requires them to work efficiently and effectively to deliver accurate results within a constrained time frame. To tackle this challenge, analysts must prioritize their tasks, identify the most important data points, and use technology to automate and streamline certain processes.

B. Handling and Managing Big Data

With the rise of big data, handling and managing large amounts of data has become a critical challenge for market research analysts. It can be difficult to know where to begin when sorting through such vast amounts of information. Analysts must develop a strong understanding of data management and be able to analyze data from various sources to provide meaningful recommendations to their clients.

C. Staying Up-To-Date with Technological Advancements

Technology is rapidly advancing, and market research analysts must stay up-to-date with the latest tools and techniques to effectively perform their job. With the increase in social media and mobile devices, it is essential to understand new data sources and their potential value in informing business decisions. Additionally, analysts must have a strong understanding of data visualization and other tools to effectively communicate findings to clients.

D. Increased Competition

As the demand for skilled market research analysts continues to grow, so does the competition for jobs. This can be challenging for analysts who are just starting out in the industry, as more experienced candidates may have an advantage. Staying up-to-date with the latest trends and honing specialized skills can make an analyst stand out in a crowded job market.

E. Evolving Market Trends and Consumer Behaviour

Market research is consistently impacted by evolving trends and changing consumer behaviours, making it important for analysts to stay up-to-date on the latest shifts in the market. Traditional market research methods may not always suffice, and new data sources may become necessary to incorporate into analysis. Analysts must be flexible and adaptable to changing circumstances to ensure that their research is current and relevant.

Market research analyst faces challenges such as limited time and resources, handling and managing big data, staying up-to-date with technological advancements, increased competition, and evolving market trends and consumer behavior. Addressing these challenges requires market research analysts to stay informed, adaptable, and creative in their work.

Importance of Market Research Analyst for Various Industries

Market research analysts play a crucial role in various industries by helping businesses make informed decisions about their products, customers, and competitors. They collect and analyze data to identify trends, market opportunities, and customer preferences, which businesses can use to improve their products or services and stay ahead of the competition. In this section, we will discuss the importance of market research analysts for various industries, including:

A. Retail Industry

The retail industry is one of the largest and most competitive industries in the world. Market research analysts help retailers understand consumer behavior, preferences, and purchasing patterns, which can help them make decisions about product design, pricing, and promotions. They use various data collection methods, such as surveys, focus groups, and sales data analysis, to gather valuable insights about their target audience. In addition, market research analysts can help retailers identify new market opportunities and stay ahead of industry trends.

B. Healthcare Industry

The healthcare industry is another sector that benefits greatly from market research analysis. Market research analysts help healthcare providers understand patient needs, preferences, and satisfaction levels, which can help them improve patient care and services. They also help healthcare providers identify market opportunities and determine the viability of new treatments or medical devices. Market research analysts in the healthcare industry help insurance companies determine pricing and coverage policies based on economic and demographic factors.

C. Technology Industry

The fast-paced and rapidly evolving technology industry requires constant innovation, and market research analysts play a critical role in this process. They help technology companies understand customer needs and preferences to develop products that meet those needs. They also help companies identify emerging trends and new markets to expand into, which can lead to increased revenue and market share. Market research analysts can also help technology companies develop marketing and advertising campaigns that resonate with their target audience.

D. Manufacturing Industry

In the manufacturing industry, market research analysts help companies gather information about their products, competitors, and target markets. They use data analysis to identify consumer preferences and trends, as well as to gauge demand for specific products. Market research analysts can also help manufacturing companies identify new markets and sales opportunities, as well as assess the viability of new products in development.

E. Food & Beverage Industry

Market research analysts in the food and beverage industry help companies understand consumer preferences and develop products that meet those preferences. They use surveys, focus groups, and other methods to gather data about consumer behavior regarding food and beverage products, as well as to identify emerging trends in the industry. Market research can also help companies identify new markets, such as niche diets or eating habits, and develop products that cater to those markets.

Market research analysts are essential in various industries as they provide valuable insights that businesses can use to improve their products or services, stay ahead of the competition, and identify new market opportunities.

Example Case Studies

As a market research analyst, one of the most important skills you need to have is the ability to analyze data and generate insights from it. In this case study, we’ll take a look at how Jane, a market research analyst working for a consumer goods company, used her skills to help the company make better business decisions.

The company was considering launching a new line of organic snacks targeted at health-conscious consumers. The marketing team had already conducted some preliminary research, such as focus groups and surveys, but they needed more in-depth insights to make informed decisions about the product lineup and pricing strategy.

Jane’s first step was to conduct a comprehensive market analysis. She looked at consumer trends, competitor offerings, and market size and growth potential. This helped the team understand the broader industry landscape and potential demand for the product.

Next, Jane analyzed the data collected from the focus groups and surveys. She used statistical methods to identify patterns and trends in the responses, such as which features consumers valued most in organic snacks and which price points they were willing to pay. She also looked at demographic data to better understand the target consumer segment.

Based on her analysis, Jane recommended that the company launch three different varieties of organic snacks, each with a slightly different flavor profile and price point. She also suggested that the company create a loyalty program to incentivize repeat purchases and capture data about customer preferences.

The marketing team implemented Jane’s recommendations and launched the new line of snacks. Sales exceeded the team’s projections, and the company was able to capture more market share in the health food sector. Jane’s insights helped the company make informed decisions that led to a successful product launch.

This case study shows the importance of market research analysis skills in driving business success. As a market research analyst, you need to be able to gather and interpret data accurately to generate insights that are actionable and drive impact. Whether you’re working for a consumer goods company or a technology startup, these skills are essential for helping your organization make smart, data-driven decisions.

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Market Research Analyst job description

A Market Research Analyst collects and analyzes data on consumers, competitors, and the marketplace. They provide insights and recommendations to support decision-making, identify market trends, and improve competitiveness. Strong analytical skills, knowledge of statistical packages, and excellent communication are essential.

Eleni, ex-People Ops Manager at Workable, excelled in recruitment, lifecycle management, and employer branding.

This Market Research Analyst job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.

What is a Market Research Analyst?

A Market Research Analyst is a professional who collects and analyzes data on consumers, competitors, and the marketplace. They interpret the findings to provide valuable insights and recommendations to businesses for informed decision-making and to identify market trends and opportunities.

What does a Market Research Analyst do?

A Market Research Analyst conducts research and gathers data using various methods such as surveys, interviews, and data analysis tools. They analyze the collected data, interpret trends, and provide reports and presentations to clients or internal stakeholders. They play a crucial role in helping businesses understand consumer preferences, market dynamics, and competitive landscape to drive strategic decision-making and improve overall business performance.

Market Research Analyst responsibilities include:

• Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
• Understanding business objectives and designing surveys to discover prospective customers’ preferences
• Compiling and analyzing statistical data using modern and traditional methods to collect it

Want to generate a unique job description?

Looking for a job.

We are seeking a detail-oriented Market Research Analyst to conduct surveys and analyze customer preferences and statistical data.

Your role will involve providing valuable insights to support customers in their decision-making processes related to product designs, pricing, and promotions.

As a successful Market Research Analyst, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the ultimate goal of enhancing competitiveness.

Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders.

We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics.

Join our team and contribute to our company’s success by helping us make data-driven decisions to optimize our products and strategies.

Responsibilities

• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyze statistical data using modern and traditional methods to collect it
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties researches and implement best practices

Requirements and skills

• Proven Market Research Analysis experience
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Search engines, web analytics and business research tools acumen
• Familiarity with CRM programs
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data warehousing, modelling and mining
• Strong analytical and critical thinking
• BS degree in Statistics, Marketing or related field

Post this Market Research Analyst job to over 200 job boards at once.

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Market Research Analyst

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Market research analysts typically do the following:

• Monitor and forecast marketing and sales trends
• Measure the effectiveness of marketing programs and strategies
• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
• Gather data on consumers, competitors, and market conditions
• Analyze data using statistical software
• Convert data and findings into tables, graphs, and written reports
• Prepare reports and present results to clients and management

Market research analysts gather data and study other information to help a company promote its products or services. They gather data on consumer buying habits, demographics, needs, and preferences. They collect data and information using a variety of methods, such as focus groups, interviews, literature reviews, market analysis surveys, public opinion polls, and questionnaires.

Analysts help determine a company’s position in the marketplace by researching their competitors and studying their marketing methods, prices, and sales. Using this information, analysts may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables analysts to develop advertising brochures and commercials, product promotions, and sales plans.

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.

Workers who design and conduct surveys that market research analysts use are survey researchers.

Market research analysts held about 792,500 jobs in 2021. The largest employers of market research analysts were as follows:

Because most industries use market research, these analysts are employed throughout the economy.

Market research analysts work individually or as part of a team, collecting, analyzing, and presenting data. For example, some analysts work with graphic designers and artists to create charts, graphs, and infographics summarizing their research and findings.

Work Schedules

Most market research analysts work full time during regular business hours.

Market research analysts typically need a bachelor’s degree. Some employers require or prefer that job candidates have a master’s degree. Strong research and analytical skills are essential.

Market research analysts typically need a bachelor's degree in market research or a related business, communications, or social science field.

Courses in statistics, research methods, and marketing are important for prospective analysts. Courses in communications and social sciences, such as economics or consumer behavior, are also helpful.

Some employers of market research analysts require or prefer a master’s degree. Several schools offer graduate programs in marketing research, but analysts may choose to complete a bachelor’s degree in another field, such as statistics and marketing, and earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.

Licenses, Certifications, and Registrations

Analysts may pursue certification, which is voluntary, to demonstrate a level of professional competency. The  Insights Association  offers several certifications for market research analysts, including the IPC Principal and the IPC Masters. Candidates qualify based on industry experience and passing an exam.

Other Experience

Completing an internship while in school may be helpful. Prospective analysts also may gain experience by volunteering for an organization and helping with market research or related projects.

Employers may prefer to hire candidates who have experience in other positions that require collecting and analyzing data or writing reports to summarize research. 

Market research analysts typically have an interest in the Thinking, Persuading and Organizing interest areas, according to the Holland Code framework. The Thinking interest area indicates a focus on researching, investigating, and increasing the understanding of natural laws. The Persuading interest area indicates a focus on influencing, motivating, and selling to other people. The Organizing interest area indicates a focus on working with information and processes to keep things arranged in orderly systems.

If you are not sure whether you have a Thinking or Persuading or Organizing interest which might fit with a career as a market research analyst, you can take a career test to measure your interests.

Market research analysts should also possess the following specific qualities:

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. Market research analysts must assess all available information to determine what marketing strategy would work best for a company.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

The median annual wage for market research analysts was $63,920 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $37,570, and the highest 10 percent earned more than $128,320.

In May 2021, the median annual wages for market research analysts in the top industries in which they worked were as follows:

Employment of market research analysts is projected to grow 19 percent from 2021 to 2031, much faster than the average for all occupations.

About 99,800 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. 

Employment growth will be driven by an increasing use of data and market research across many industries. These workers will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand.

The increase in the collection and analyses of big data—extremely large sets of information, such as social media comments or online product reviews—can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information.

For more information about market research analysts, visit

Insights Association

For resources and information about qualitative research, visit

Qualitative Research Consultants Association  (QRCA)

Where does this information come from?

The career information above is taken from the Bureau of Labor Statistics Occupational Outlook Handbook . This excellent resource for occupational data is published by the U.S. Department of Labor every two years. Truity periodically updates our site with information from the BLS database.

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Market Research Job Description

Market research duties & responsibilities.

To write an effective market research job description, begin by listing detailed duties, responsibilities and expectations. We have included market research job description templates that you can modify and use.

Sample responsibilities for this position include:

Market Research Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Market Research

List any licenses or certifications required by the position: CPM, SPSS, SAS, PMP, BHBIA, ESRI, MACC, AER, LEED, CT

Education for Market Research

Typically a job would require a certain level of education.

Employers hiring for the market research job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Economics, Statistics, Psychology, Social Sciences, Education, MBA, Mathematics, Business/Administration

Skills for Market Research

Desired skills for market research include:

Desired experience for market research includes:

Market Research Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Forecast and track marketing and sales trends
• Work closely with sales and marketing, developing consultative relationships with this staff and strategic plans
• Interpreting what the data means, forecasting future trends and providing regular reporting of findings and recommendations
• Applying qualitative and quantitative techniques to gather and interpreting the data to produce substantiated recommendations
• Utilize various research databases to provide national and market-level quantitative and qualitative data for client pitches
• Create national and local market-level based data driven presentations that meet the client’s objectives
• Defines and prioritizes appropriate and necessary sales learning services with dealers and districts based on annual business planning cycle
• Determine learning activities that best serve dealer/district business goals
• Develop planning actions plus subsequent advertising and training programs that directly impact meeting sales forecast
• Assist in execution of planned learning and training activities
• Familiar with programming and fielding online surveys using softwares such as Confirmit, Vovici, SurveyMonkey, Qualtrics
• Bachelor’s degree in a quantitative field of study
• Some writing experience
• At least 5 years of experience in Market Research vendor management (RFP development, vendor vetting, contract management, project management, post mortem, qualitative, quantitative, competitive)
• At least 5 years of experience in design of research, execution of research, and dissemination of find
• At least 5 years of survey and question development (survey design, question development, survey coding)
• Communicate with and coordinate product group and internal support resources to meet field driven product/skills training, dealer sales career development, and overall planning support
• Analyze and critique post program results to determine if goals were met
• Work as a team with dealer and field personnel to gain maximum benefit from company resources
• Direct marketing services at dealer level to support business unit/dealer/district specified learning programs
• Review benefits from focused approach
• Understand the scope, functionality, and availability of market and product research tools and research reports
• Identify and track meaningful market and product trends occurring in the investment management marketplace
• Execute and summarize research surveys of institutional sales force and client-facing portfolio specialists to systematically gather market intelligence
• Communicate effectively to various types of audiences, through both verbal and written means
• Develop reports and informational decks based on third-party sources and/or original research conducted that display and understanding of underlying content, recognition of target audience, and awareness of timetables
• Creatively designs and develops new tools, methodologies and approaches for analysis and data management, in support of clients, with an eye for re-use and/or expansion
• Familiar with statistical or crosstabulation software application
• Master’s Degree preferably in Market Research, Business, Marketing or Communications
• Be enrolled in a four year accredited university in commutable proximity to our NYC office
• Technical knowledge of game development is a plus
• Bachelors or Master Degree in related field – MBA, Math/Statistics, Marketing, Marketing Research
• Prepare sales deck slides for sales pitches
• Direct, design, implement, and analyze quantitative market research projects
• Collect and analyze data using basic research techniques
• Deliver insights from survey data that impact the success of your client's business
• Build client relationships as a "trusted advisor" in order to solve critical business problems
• Strategically suggest research solutions and studies to further client success
• Consultatively deliver against client key performance indicators
• Manage and influence across internal and external clients
• A minimum of 2 - 3 years in a quantitative research role
• A flair for building new relationships and nurturing existing relationships with internal and external clients
• Be able to translate complex information into presentable results to client
• 3 years' experience in Market Research using qualitative and quantitative methods, preferable for a multinational company
• Knowledge of competitive and Market Analysis tools and statistics
• Available to work 40 hours a week for 6 months, start date ASAP, post grads and December grads will be considered
• Bachelor's or Advanced Degree in Business, Mathematics, and/or a related field
• Solid analytic and critical thinking skills
• Analyzes data and recommends specific actions based on findings
• Examines and analyzes statistical data to forecast future marketing trends
• Collects data on consumer preferences and buying habits
• Prepares and presents reports and graphic illustrations of findings
• Act as market intelligence advisor to a wide variety of internal business clients, including Product Management, Marketing, Recruitment, Student Experience, Academic Leadership, and Senior Management to interpret research findings in the context of critical business needs and to apply this knowledge in developing and improving business strategy
• Support all phases of research projects including consulting with internal clients to identify research questions, recommending methodological approach, evaluating internal and external resource options, managing project execution and results analysis, developing presentations, and disseminating results to business teams
• Support a team of diverse clients and research vendors
• Work on research projects from initial idea/concept to implementation
• Participate in innovation and process improvement efforts within the Market & Business Insights (MBI) team
• Assist in managing department and project budgets
• Bachelor Degree in Marketing, Business, Advertising, Psychology or related field
• 2-3 years working experience in Market Research using primary research surveys, secondary and/or syndicated data
• 2-3 years of experience with key Media analytics tools, such as Nielsen, MRI, Kantar, comScore, Scarborough, Omniture/Adobe and/or other specialized tools
• Experience in the media industry, such as working with or for a media company, consulting firm, an ad agency or a market/media research company is preferred, but not required
• Minimum of a Bachelor's Degree in Business (Marketing) or Educational (Instructional Design), with prior experience in dealer learning development work in a Distribution Services Division or Business Unit Division
• Proven competency in launching and delivering multiple learning projects/programs
• Apply various Market Strategies methodologies to research projects
• Demonstrate understanding of survey sampling concepts, their impact, and use
• Draft questionnaires using Market Strategies’ preferred questionnaire writing processes
• Use Market Strategies tools and/or technology to format survey and prepare for programming
• Monitor the quality of the data and discard non qualified respondents (set and apply strike criteria)
• Perform phases of the data analysis plan using necessary tools with guidance from experienced Analyst team members
• Analyze research results and create graphical displays to convey the implications of the data
• Extract qualitative findings from transcripts or summaries of Focus Groups/IDIs
• Complete in-depth interviews (IDIs) or assist with Focus Groups
• Share insight research across director teams within CMI, including Wireless, Wireline (TV/Broadband), New Product, and Total Experience/Shopper teams
• Completion of a Bachelor’s degree – preferably in Mathematics, Finance, Economics, Marketing, Statistics, Computer Science or a related field – is required
• Approximately three to five years of experience in the financial services industry is necessary to successfully perform the responsibilities of this position
• Must possess keen analytical skills which are required for reviewing market information, interpreting results, and identifying the most relevant details
• Effective verbal and written communication is required
• Must be capable of working with data, visualizing an output, and executing efficiently and clearly from model to distributed report
• Experience in working with institutional and/or retail investment products and related marketing research databases/ software systems is strongly preferred

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What Is Market Research?

• How It Works
• Primary vs. Secondary
• How to Conduct Research

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How to Do Market Research, Types, and Example

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Market research examines consumer behavior and trends in the economy to help a business develop and fine-tune its business idea and strategy. It helps a business understand its target market by gathering and analyzing data.

Market research is the process of evaluating the viability of a new service or product through research conducted directly with potential customers. It allows a company to define its target market and get opinions and other feedback from consumers about their interest in a product or service.

Research may be conducted in-house or by a third party that specializes in market research. It can be done through surveys and focus groups, among other ways. Test subjects are usually compensated with product samples or a small stipend for their time.

Key Takeaways

• Companies conduct market research before introducing new products to determine their appeal to potential customers.
• Tools include focus groups, telephone interviews, and questionnaires.
• The results of market research inform the final design of the product and determine how it will be positioned in the marketplace.
• Market research usually combines primary information, gathered directly from consumers, and secondary information, which is data available from external sources.

Market Research

How market research works.

Market research is used to determine the viability of a new product or service. The results may be used to revise the product design and fine-tune the strategy for introducing it to the public. This can include information gathered for the purpose of determining market segmentation . It also informs product differentiation , which is used to tailor advertising.

A business engages in various tasks to complete the market research process. It gathers information based on the market sector being targeted by the product. This information is then analyzed and relevant data points are interpreted to draw conclusions about how the product may be optimally designed and marketed to the market segment for which it is intended.

It is a critical component in the research and development (R&D) phase of a new product or service introduction. Market research can be conducted in many different ways, including surveys, product testing, interviews, and focus groups.

Market research is a critical tool that companies use to understand what consumers want, develop products that those consumers will use, and maintain a competitive advantage over other companies in their industry.

Primary Market Research vs. Secondary Market Research

Market research usually consists of a combination of:

• Primary research, gathered by the company or by an outside company that it hires
• Secondary research, which draws on external sources of data

Primary Market Research

Primary research generally falls into two categories: exploratory and specific research.

• Exploratory research is less structured and functions via open-ended questions. The questions may be posed in a focus group setting, telephone interviews, or questionnaires. It results in questions or issues that the company needs to address about a product that it has under development.
• Specific research delves more deeply into the problems or issues identified in exploratory research.

Secondary Market Research

All market research is informed by the findings of other researchers about the needs and wants of consumers. Today, much of this research can be found online.

Secondary research can include population information from government census data , trade association research reports , polling results, and research from other businesses operating in the same market sector.

History of Market Research

Formal market research began in Germany during the 1920s. In the United States, it soon took off with the advent of the Golden Age of Radio.

Companies that created advertisements for this new entertainment medium began to look at the demographics of the audiences who listened to each of the radio plays, music programs, and comedy skits that were presented.

They had once tried to reach the widest possible audience by placing their messages on billboards or in the most popular magazines. With radio programming, they had the chance to target rural or urban consumers, teenagers or families, and judge the results by the sales numbers that followed.

Types of Market Research

Face-to-face interviews.

From their earliest days, market research companies would interview people on the street about the newspapers and magazines that they read regularly and ask whether they recalled any of the ads or brands that were published in them. Data collected from these interviews were compared to the circulation of the publication to determine the effectiveness of those ads.

Market research and surveys were adapted from these early techniques.

To get a strong understanding of your market, it’s essential to understand demand, market size, economic indicators, location, market saturation, and pricing.

Focus Groups

A focus group is a small number of representative consumers chosen to try a product or watch an advertisement.

Afterward, the group is asked for feedback on their perceptions of the product, the company’s brand, or competing products. The company then takes that information and makes decisions about what to do with the product or service, whether that's releasing it, making changes, or abandoning it altogether.

Phone Research

The man-on-the-street interview technique soon gave way to the telephone interview. A telephone interviewer could collect information in a more efficient and cost-effective fashion.

Telephone research was a preferred tactic of market researchers for many years. It has become much more difficult in recent years as landline phone service dwindles and is replaced by less accessible mobile phones.

Survey Research

As an alternative to focus groups, surveys represent a cost-effective way to determine consumer attitudes without having to interview anyone in person. Consumers are sent surveys in the mail, usually with a coupon or voucher to incentivize participation. These surveys help determine how consumers feel about the product, brand, and price point.

Online Market Research

With people spending more time online, market research activities have shifted online as well. Data collection still uses a survey-style form. But instead of companies actively seeking participants by finding them on the street or cold calling them on the phone, people can choose to sign up, take surveys, and offer opinions when they have time.

This makes the process far less intrusive and less rushed, since people can participate on their own time and of their own volition.

How to Conduct Market Research

The first step to effective market research is to determine the goals of the study. Each study should seek to answer a clear, well-defined problem. For example, a company might seek to identify consumer preferences, brand recognition, or the comparative effectiveness of different types of ad campaigns.

After that, the next step is to determine who will be included in the research. Market research is an expensive process, and a company cannot waste resources collecting unnecessary data. The firm should decide in advance which types of consumers will be included in the research, and how the data will be collected. They should also account for the probability of statistical errors or sampling bias .

The next step is to collect the data and analyze the results. If the two previous steps have been completed accurately, this should be straightforward. The researchers will collect the results of their study, keeping track of the ages, gender, and other relevant data of each respondent. This is then analyzed in a marketing report that explains the results of their research.

The last step is for company executives to use their market research to make business decisions. Depending on the results of their research, they may choose to target a different group of consumers, or they may change their price point or some product features.

The results of these changes may eventually be measured in further market research, and the process will begin all over again.

Benefits of Market Research

Market research is essential for developing brand loyalty and customer satisfaction. Since it is unlikely for a product to appeal equally to every consumer, a strong market research program can help identify the key demographics and market segments that are most likely to use a given product.

Market research is also important for developing a company’s advertising efforts. For example, if a company’s market research determines that its consumers are more likely to use Facebook than X (formerly Twitter), it can then target its advertisements to one platform instead of another. Or, if they determine that their target market is value-sensitive rather than price-sensitive, they can work on improving the product rather than reducing their prices.

Market research only works when subjects are honest and open to participating.

Example of Market Research

Many companies use market research to test new products or get information from consumers about what kinds of products or services they need and don’t currently have.

For example, a company that’s considering starting a business might conduct market research to test the viability of its product or service. If the market research confirms consumer interest, the business can proceed confidently with its business plan . If not, the company can use the results of the market research to make adjustments to the product to bring it in line with customer desires.

What Are the Main Types of Market Research?

The main types of market research are primary research and secondary research. Primary research includes focus groups, polls, and surveys. Secondary research includes academic articles, infographics, and white papers.

Qualitative research gives insights into how customers feel and think. Quantitative research uses data and statistics such as website views, social media engagement, and subscriber numbers.

What Is Online Market Research?

Online market research uses the same strategies and techniques as traditional primary and secondary market research, but it is conducted on the Internet. Potential customers may be asked to participate in a survey or give feedback on a product. The responses may help the researchers create a profile of the likely customer for a new product.

What Are Paid Market Research Surveys?

Paid market research involves rewarding individuals who agree to participate in a study. They may be offered a small payment for their time or a discount coupon in return for filling out a questionnaire or participating in a focus group.

What Is a Market Study?

A market study is an analysis of consumer demand for a product or service. It looks at all of the factors that influence demand for a product or service. These include the product’s price, location, competition, and substitutes as well as general economic factors that could influence the new product’s adoption, for better or worse.

Market research is a key component of a company’s research and development (R&D) stage. It helps companies understand in advance the viability of a new product that they have in development and to see how it might perform in the real world.

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A career in Market Research – What you need to know

Hey, it’s been a while. I hope that everyone is doing okay and safe. Apologies, I was too lazy and (busy too) these past few months.

It’s June 2021. Pandemic, recession and unemployment. It is awful. But know that no evil lasts forever nor good that never ends. Before it gets too dark, I would like to share some tips/tricks you can use to apply for a career in Market Research. It is a solid career to have if you are brave enough to suck at something new. And if you are not interested, you may scroll down and download the editable ppt CV/resume at the end of this post. 

If you are interested and want to get a sneak peek from an insider who has spent ten years in the industry (not from HR head-hunters who know nothing about the industry trying to make everything sound more complicated than it should), this is the post for you.

What is Market Research?

The first thing you need to understand is what market research is. Thousands of websites and blogs talk about this, so let’s not go there.

Market research wants to know what people would buy or how they act, behave, and decide. That’s it. Clients usually commission market research studies to collect and analyse the data, and the market researcher gives recommendations based on the findings.

Occasionally, they conduct the study without the client commissioning anything, and they sell the data to whoever is interested (usually called a syndicated study).

Types of work in market research

In market research, there are different fields of expertise:

• Market Research (aka Market Intelligence / Client Servicing / Consumer Insight) – divided into quantitative and qualitative
• Project Management
• Operations – Recruitment team, quality control etc. 
• Specialised – Business development, creative, marketing etc.
• Business support – Admin, finance, IT, etc.

Let’s focus on market research expertise. There are two types of market research approaches;

• Qualitative  – it’s about quality over quantity. For example, you want to understand why people buy something or behave a certain way. It is the study to understand a particular phenomenon. 
• Quantitative  – it’s about quantity over quality. For example, how many Chrome tabs can you open with 1 TB RAM? It requires statistics, numbers and facts—anything you need to measure or validate.   

Here is a pic for a case study. Quantitative would be able to measure how many visitors took a pic with the statue, and you would probably see that most visitors are attracted to the nipples and the nose. But we have no idea why until we ask the people. Are they horny? Is it a local tradition? Primal instinct? For luck? Hence, qualitative research is needed to answer this nipple conundrum. 

Which is superior, Qualitative or Quantitative? Which one is more accurate? They are both equally important and precise. There’s no one right way of viewing the world or one right way to gain knowledge or the truth. Market research is very much at the intersection of qualitative and quantitative. Most people have confidence when numerical units or facts back it up. However, qualitative is needed to describe the meaning behind its numbers. If you need to crunch data but not interpret what it means, then a computer would be able to do it. 

Qualification/characteristic for MR Job

The requirements for MR jobs are basically 80% similar to succeeding in any job, with 20% market research-specific skills. I hired a few executives before despite their technical skills as it is something that they can learn on the job, but attitude is more important.

Some typical traits and necessary skills (and keywords that you should highlight during the interview):

• Attention to detail and good organisational skills (if you are looking for entry-level)
• Childlike curiosity
• Ability to interpret the data
• Communication skills – language proficiency, etc.
• Good interpersonal skills – Essential for qualitative
• Storytelling and presentation (for mid-high level) – this skill would set you apart and often overlooked. If you can tell a clear and consistent story full of insights, then you are already a beast

Despite what other recruiters might say, you don’t need a specific degree to excel in both. But you would have a higher chance of landing the job if you have statistics, marketing (for quant) or psychology (for qual) related academic background. 

Quantitative is what most research jobs look for. Qualitative has lower demands but actually pays more because they are more like mythical creatures. 

A quick search on Glassdoor shows the monthly salary for a junior level. PS: The salary is identical to when I started my career 15 years ago, so take it with a grain of salt and do your due diligence.

Know your strengths and weaknesses. If you still use a calculator to solve 9 + 7 because you have trust issues, then quantitative is not for you. If you can’t stand talking to strangers and hate people in general, then maybe qualitative is not for you.

Pros and cons of the Market Research Profession

“People actually pay you, so you can learn about things” Suzanne Huang, one of my ex-directors in Kantar

• A fly on the wall  – You would learn so many things. This is what I love the most. You could meet many interesting people: consumers, professionals, VIPs etc. Some projects are highly confidential; some would give you a sneak peek of innovation, cut the story short, and a lot of cool stuff.
• Satisfaction of solving a problem  – if you love finding ways/insights to make a better business decision, you can’t go wrong with market research. That’s what I love about research – these eureka moments. When things finally come together. One then forgets all the years of tedious work that preceded. It’s like you are playing Uncharted 4 in real life.
• You’ll be an intelligent consumer . You would have the privilege of seeing and understanding how marketing works, what the brand is all about, the proper way to use it, their target market, etc.
• Beacon of light/Point of Reference  – people would want to know what you know, and it would help you to be a reference point – no one can argue when you have a deep understanding of the consumers’ market and when you back it up with numbers. 
• Help sharpen your business acumen  – you’ll know the market, understand what makes consumers tick, learn how to advertise, and send the right signals. It will help you sell any products/ideas later in your life.
• You need to be morally flexible  – some of the clients that you gonna work with are; for the lack of a better word – utter and complete shit. Sometimes, the research objective can be downright immoral, like how to persuade kids to drink a beverage full of sugar and market it as something healthy. I don’t use and buy some of my client’s products because they are pure evil (Nestle is fucking evil). But once you reach a certain level, you can tell your superior that you don’t want to serve a particular client. But until then, I’ll give the most useless currency ever; here, some thoughts and prayers for you. 
• Sometimes, the job can be so boring , particularly when the client is trying to solve a problem where there is none. Or when they are trying so hard to get that sweet ESG Blackrock money and trying to ask consumers if they are doing enough for the environment and diversity. Sorry, I just had a mini vomit.
• Weird encounters  – You would encounter many exciting but sometimes disgusting people. I once met a woman who lived in a house full of rubbish and maggots or a racist person who would insult your ethnicity; genuine stupidity, hate and all negative expressions humankind can offer.
• Poor  work-life  balance/integration. We’ll discuss this further in the next section.
• Might need to  travel intensively .

Where can you get a job in market research? 

There are several places where you can get a market research job:

• PROS : Good training program, huge exposure as you work with a huge array of clients, good support and mentorship, good salary, higher chance to work in other markets/expertise, more straightforward analysis.
• CONS : Higher chance of long working hours, leading to faster burn-out.
• PROS : High involvement; do everything from beginning to the end – you’ll learn faster, close-knit environment; more “family” relationship, good support, better bonus and paycheck, simpler analysis.
• CONS : You’ll get burned out way too fast, have a sense of feeling lost, and have crazy working hours; the boss would sometimes milk the “we are family” excuse dry.
• PROS : Better salary than research agencies (usually), better work-life balance, agency people would treat you like God, more straightforward analysis.
• CONS : Slower learning progress; you won’t be able to learn a lot from other industries or methodologies, etc., not much empowering; more like an intermediary between agencies and decision-makers in your company
• PROS : High salary, bragging licence, access to better mentorship/facilities/research tools, wide exposure, more complex analysis..
• CONS : Crazy working hours, can be siloed.

Career-wise, if you are interested in market research, I suggest you start with a big agency that works across industries. It will give you more experience within various industries and project types. The more you are exposed early in your career to various projects, methodologies and involvement in every step of the process, from setup to client presentation – the better off you will be.

The client side is also good, don’t get me wrong. But too early in your career, you won’t learn as much since you’ll mostly hire freelancers/agencies to do your research and pass the insights on rather than doing it yourself. However, you would be able to see the project from problem recognition to strategy implementation and performance monitoring all the way until the end.

Market research and work-life balance?

Not sure if you can generalise the job itself, and mostly it depends on the company/business or team you’re on.  Most companies still allow market researchers to work remotely and occasionally to go to the office. However, a market researcher’s work-life balance can be terrible; some maybe more than others. However, it can be pretty seasonal.

In Malaysia, there is this insane glorification of overtime work, like the system of praising the employees who do crazy overtime or work late as “team players”, and shaming people into doing it for free is just so horrible. It is terrible for long-term productivity; you’ll get burnt out faster, feel lost, disenchanted, disengaged, have no life outside work, and cannot prioritise; simply put, you’ll become the human version of period cramps. 

Let’s safeguard ourselves. Plan your leaves. You should be as disciplined about rest as you are about work if you want to live long and prosper. 

Here’s a graph to help you understand/plan your holiday if you are already in the MR industry:

Many big companies would track their performance quarterly, from Quarter 1 to Quarter 4. This is just a general overview; some days, you may be busier than usual, working till 3 am to get clients’ deliverables on time, and some days, you (very rarely) won’t have anything to do at all.

At the beginning of the quarter, there was a lot of planning involved, then execution; towards the end of the quarter, the top management would have realised that they were lagging and would play catch up. This is when you wonder if your boss’s family tree is a ladder. They would want you to chase all the potential projects in the pipeline and close the current jobs so they can record it in the right quarter.

It’s been a year since I left the corporate world (market research agency), and I still get PTSD flashbacks and a vague sense of impending doom about having to send urgent deliverables to the client. Heh!If you plan your holiday, take it 1-2 months before, and if they ask you to cancel, tell them politely to peddle their stupidity elsewhere. Or pick the correct slot (Jan, April or July), or if you decide to live life on the edge, March, June, Sept or Nov. Most people pick December because of the festivities, but the office is empty anyway, so I prefer to work in December because it’s relaxing.

Career path for market researchers?

Most of the time, this is our career path:

• 25: I’m doing it because I love it
• 30: I’m committed to it
• 35: I have too much invested in it to quit
• 40: I’ve got nowhere to go ayyyyy

But don’t be afraid, my dear comrades; market research is a beautiful industry. Jokes aside, there are usually two typical paths for a market researcher:

• They would usually go into management/regional/global role
• Join client side
• Join consultancy side
• Management / regional / global role
• Join client-side (rarely)
• Become a freelancer / own business (like me)

Most client-side jobs would require a certain level of quantitative knowledge. Try to get involved, familiarise yourself with quantitative, and be more well-rounded if you aspire to work in client-side.

You need selling skills if you love and prefer to remain on the agency side. If you can bring in sales, even with crappy analytical skills, you’ll become a star. It is sad, but that’s how it is. Being commercially savvy would catapult you to instant promotion / open you to a wide range of possibilities. If you are really into analytics, being able to tell a story that would cut through all the BS would separate you from those who are back-office drones. 

Another growing field is the Customer or User Experience (UI UX) job – which usually encompasses the entire consumer journey. It is gaining traction with solid growth potential.

Don’t get comfortable. Jump around so you can get a better salary, bonus and promotion. Unless you are running your own business passionately, you are basically a replaceable part of any company. The only person you need to please is yourself and maybe your partner. So do whatever the fuck makes you happy (and is legal). 

After a while, I left the corporate job and decided to freelance with all the skills I acquired from my ten years in the industry. I have much more time for myself and am still going strong. However, this is not the right path for everyone, but there might be better options for people out there looking for a job / miserable with their current job.

Final Word and Free Editable CV/Resume Template

Cv/resume template 1.

CV/Resume Template 2

Here you go. I tried to make it as infographic as possible; change it based on your preference. I tried to sell this on Etsy, but on second thought, it is basic and easy to design. Haha, so I am just giving it away for free. 

If you are going for an interview, I wish you the best of luck. Nothing wrong with being nervous. If the interviewer is skilful enough, they’ll know how to put you at ease to get a good interview. Plan your way there so you are on time.

May adrenaline carry you through. You got this. Good luck!

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Historical Research Data Specialist

• Madison, Wisconsin
• SCHOOL OF MEDICINE AND PUBLIC HEALTH/CTR FOR HLTH DISPARITIES RSRCH
• Administration
• Partially Remote
• Opening at: Jun 26 2024 at 11:20 CDT
• Closing at: Jul 5 2024 at 23:55 CDT

Job Summary:

The Center for Health Disparities Research (CHDR), led by Dr. Amy Kind, invites applications from highly motivated individuals to join our dynamic, growing, and multidisciplinary team. The Center has a deep and profound commitment to diversity both as an end, in itself, and as a valuable means for eliminating health disparities. As such, we strongly encourage applications from candidates who foster and promote the values of diversity and inclusion. We respect the many differences and similarities in the workplace, including the varied perspectives, approaches, and competencies of coworkers and populations that we serve. As a Historical Research Data Specialist with CHDR, you will have the opportunity to contribute to the largest study of its kind on social determinants of health in the context of Alzheimer's Disease. Broadly, our work is focused on mechanisms of health disparities - the ways fundamental factors such as race, ethnicity, and identity interact with a complex array of geopolitical, socioeconomic, health care, cultural, social, psychological, physiological, genetic, and cellular factors to produce different population health outcomes. For this position, we are especially interested in receiving applications from candidates familiar with public data resources and repositories; the use of archival, genealogical, and historical research methods; and/or candidates with training or experience in the disciplines of history, genealogy, sociology, information science, justice, population health, or related fields.

Responsibilities:

• 20% Prepares and sorts documents for data entry
• 50% Enters information into systems or national database
• 10% Maintains awareness of and ensures adherence to university standards regarding privacy
• 20% Analyzes data and summarizes research results by utilizing established processes

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world. For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Required H.S. Diploma

Qualifications:

Minimum Required Years and Type of Relevant Work Experience: -Minimum one year of professional experience in a research or administration field. Can include part-time jobs and internships. Preferred Skills, Experience, Qualifications: -Proven record of success with detail-oriented, methodical, process-driven work. -Well-developed problem-solving, organizational and interpersonal skills. -Demonstrated success as part of a collaborative team.

Work Schedule:

Schedule is flexible and will be determined at the time of hire. Candidates will be required to work 25-29 hours per week.

This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.

Appointment Type, Duration:

Terminal appointment. This position has the possibility to be extended based on need and/or funding.

$22.00 HOURLY Fixed Due to the temporary status of this position, we will be offering $22/hour non-negotiable.

Additional Information:

University sponsorship is not available for this position, including transfers of sponsorship. The selected applicant will be responsible for ensuring their continuous eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without the need of an employer sponsorship) on or before the effective date of appointment. This position is currently scheduled to end nine months from the start date and will require eligibility to work until that time. UW-Madison is not an E-Verify employer, and therefore, is not eligible to employ F1 STEM OPT Extension participants. If you are selected for this position you must provide proof of work authorization and eligibility to work.

How to Apply:

To apply for this position, please click on the "Apply Now" button. You will be asked to upload a current resume/CV and a cover letter briefly describing your qualifications and experience.

Kim Mcfarlane [email protected] 608-263-1130 Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

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Why Are Companies That Lose Money Still So Successful?

• Vijay Govindarajan,
• Shivaram Rajgopal,
• Anup Srivastava,
• Aneel Iqbal,
• Elnaz Basirian

New research on how to identify investments that produce delayed but real profits — not just those that produce short-term accounting profits.

In a well-functioning capital market, profits should be the sole criterion for firm survival; that is, firms reporting losses should disappear. Of late, however, loss-making firms are highly sought after by investors — often more than some profitable firms. Unicorns, or startups with valuations exceeding a billion dollars, are examples of such loss-making firms. What has changed over time? When and why did losses lose their meaning? The authors’ series of new research papers provide some answers, guiding managers to make the right investments: those that produce delayed but real profits — not just those that produce short-term accounting profits but decimate shareholder wealth in long run.

In 1979, psychologists Daniel Kahneman and Amos Tversky famously posited that losses loom larger than gains in human decision-making. For example, a dollar of loss affects our behavior more than a dollar of profits . Likewise, when a firm announces losses, its stock price declines more dramatically than it increases for the same dollar amount of profits. Investors abandon and lenders tend to stop financing loss-making firms , which then start restructuring their business lines and laying off employees. Some firms go even further, conducting M&A transactions without substance and “managing earnings” to report profits instead of a loss.

• Vijay Govindarajan is the Coxe Distinguished Professor at Dartmouth College’s Tuck School of Business, an executive fellow at Harvard Business School, and faculty partner at the Silicon Valley incubator Mach 49. He is a New York Times and Wall Street Journal bestselling author. His latest book is Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future . His Harvard Business Review articles “ Engineering Reverse Innovations ” and “ Stop the Innovation Wars ” won McKinsey Awards for best article published in HBR. His HBR articles “ How GE Is Disrupting Itself ” and “ The CEO’s Role in Business Model Reinvention ” are HBR all-time top-50 bestsellers. Follow him on LinkedIn . vgovindarajan
• Shivaram Rajgopal is the Roy Bernard Kester and T.W. Byrnes Professor of Accounting and Auditing and Vice Dean of Research at Columbia Business School. His research examines financial reporting and executive compensation issues and he is widely published in both accounting and finance.
• Anup Srivastava holds Canada Research Chair in Accounting, Decision Making, and Capital Markets and is a full professor at Haskayne School of Business, University of Calgary. In a series of HBR articles, he examines the management implications of digital disruption. He specializes in the valuation and financial reporting challenges of digital companies. Follow Anup on  LinkedIn .
• Aneel Iqbal is an assistant professor at Thunderbird School of Global Management, Arizona State University. He examines the accounting measurement and financial disclosures for new-economy firms and incorporates his wide-ranging industry experience into his research and teaching. He is a seasoned accounting and finance professional with diverse experience in auditing, financial analysis, business advisory, performance management, and executive training. Follow Aneel on LinkedIn .
• Elnaz Basirian is a PhD student at the Haskayne School of Business. She examines the influence and role of intangibles in accounting and finance, aimed at improving valuation and market efficiency. She brings a decade of work experience in international financial markets. Follow Elnaz on LinkedIn .

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• AI market size worldwide from 2020-2030 (in billion U.S. dollars)

The market for artificial intelligence grew beyond 184 billion U.S. dollars in 2024, a considerable jump of nearly 50 billion compared to 2023. This staggering growth is expected to continue with the market racing past 826 billion U.S. dollars in 2030.

AI demands data

Data management remains the most difficult task of AI-related infrastructure . This challenge takes many forms for AI companies. Some require more specific data, while others have difficulty maintaining and organizing the data their enterprise already possesses. Large international bodies like the EU, the US, and China all have limitations on how much data can be stored outside their borders. Together these bodies pose significant challenges to data-hungry AI companies.

AI could boost productivity growth

Both in productivity and labor changes, the U.S. is likely to be heavily impacted by the adoption of AI. This impact need not be purely negative. Labor rotation, if handled correctly, can swiftly move workers to more productive and value-added industries rather than simple manual labor ones. In turn, these industry shifts will lead to a more productive economy. Indeed, AI could boost U.S. labor productivity growth over a 10-year period. This, of course, depends on a variety of factors, such as how powerful the next generation of AI is, the difficulty of tasks it will be able to perform, and the number of workers displaced.

Artificial intelligence (AI) market size worldwide from 2020 to 2030 (in billion U.S. dollars)

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Definition: Artificial intelligence (AI) is a branch of computer science that focuses on creating machines able to perform tasks traditionally requiring human intelligence, such as perception, reasoning, and learning. The Artificial Intelligence (AI) market includes a wide range of applications, such as speech recognition, image processing, and autonomous vehicles and has seen rapid growth in recent years due to advancements in technology and increased investment. The Artificial Intelligence (AI) market includes software, hardware, and services that enable organizations to develop and deploy AI applications.

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Money blog: HSBC, Nationwide and Virgin Money hit by glitches; how to stop your car being stolen - or even 'cannibalised'

Welcome to the Money blog, your place for personal finance and consumer news and advice. Let us know your thoughts on any of the topics we're covering using the comments box below.

Friday 28 June 2024 19:30, UK

• Trio of banks hit by pay day delays
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• UK's economic growth better than thought
• 10 million homes have days to check energy meter reading to avoid paying too much

Essential reads

• Save 105 teaspoons of sugar (and money) by switching to classic ice cream
• How to stop your car from being stolen - or even 'cannibalised'
• A week when probable future of mortgage rates became clearer
• Savings Guide: What to look for with 5% rates still available on easy access accounts
• Women in Business : How accident in cafe and £400 turned into a genius business idea that's about to go global
• Money Problem : 'I bought a new car but it's been back six times with same fault - what can I do?'
• Best of the Money blog - an archive

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By Emily Mee, news reporter

A car was stolen roughly every eight minutes in the UK last year, according to DVLA figures. 

Some 64,087 vehicles were reported stolen - an increase of 5% on the previous year. 

While car thefts are on the rise, reports have also highlighted a growing trend of "car cannibalism" - when criminals rip parts off cars to order. 

Bonnets, bumpers and headlights are among the parts often nicked by thieves. 

It might sound like a familiar refrain at this point, but consumer rights expert Scott Dixon says the cost of living crisis is largely to blame. 

Scott, who runs The Complaints Resolver , told us the costs of spare parts and insurance have "rocketed" post-COVID - driving opportunists to turn to crime. 

He also pointed to a scarcity of decent second-hand cars on the market currently, saying people are "holding onto their cars for longer because they can't afford to change them". 

How can you protect your car? 

Scott says there are numerous ways you can prevent your car from becoming a target - and many of them are cheap and simple. 

Get your keys recoded

If you're buying second hand, getting your keys recoded can give you additional security. 

Scott says it's possible the person you bought from could have copies of the keys, allowing them to steal your car or break in. 

Fit a tracking device

This should be fitted professionally, and while it won't stop your vehicle from being stolen, it will increase the chances of police being able to track it down and return it. 

You should be aware, though, that you'll need to pay a fairly costly annual subscription fee. 

Secure your number plate

Some thieves will take number plates so they can steal petrol from forecourts - and Scott says some are now doing this to escape ULEZ fines. 

He recommends getting anti-theft screws to secure your number plate. 

Keep your car tidy

Handbags, phone leads, sat-nav holders and paperwork can all attract the attention of opportunist car thieves. 

Scott says many people are "too careless and complacent" with this - and it's completely free to fix. 

Fit a steering or handbrake lock

You can get these on Amazon for less than £20 each - and because they're visible, they can also act as a deterrent. 

A pedal box, which encases the pedals in a highly visible metal box, is another option. 

A good wheel clamp - Scott recommends this one  - can be bought on Amazon for about £30. 

Another visible deterrent is a sticker to say the vehicle is alarmed or has a tracker fitted. 

Think about where you park

Thieves are more likely to target quiet and dimly lit areas, as well as quiet side streets, Scott says. 

If you can, try to park in a well-lit and busy area - preferably with CCTV. 

Install cameras 

You could keep your dashcam recording through the night (which could capture anyone walking in front of the car) and put up signs stating you have cameras around. 

Fit a car alarm or immobiliser

Although most modern cars have these fitted, older cars often don't. 

Plus, having a professionally fitted alarm or immobiliser could lower your insurance premium. 

Etch your car windows 

You can buy a car window etching kit for less than £15, including warning stickers to show the identification number is traceable. 

If you have your Vehicle Identification Number (VIN) etched onto the doorframe, windows and steering wheel, it can deter thieves from stealing the vehicle or its parts as it will be harder to sell stolen parts if they're personalised. 

Window tinting

Of course, you'll only be able to do this to a certain extent as the law states the front windscreen has to let in at least 75% of light through. For front side windows, you need 70%. 

But there are no rules around the rear windscreen or rear passenger windows, and having a tint can deter criminals from looking into the car. 

Take steps to prevent relay theft

An increasingly popular way to steal cars is through relay theft - when criminals use devices to relay signals from the car key to the car. 

One person will get near enough to the key inside the house to pick up the signal, while a second person will hold another device next to the vehicle. 

All keyless cars are vulnerable to relay theft - but in particular, Audi, BMW, Ford, Hyundai, Land Rover, Mercedes and Volkswagen cars are the most popular targets.

You can help prevent it by keeping your keys in a "Faraday pouch" - which has a lining preventing the keys inside from receiving or transmitting radio frequency signals.

A pack of two is available online for roughly £8. 

Another option is to use a metal container, as the relay device cannot pass through metal. 

You should also avoid storing your keys near doors or windows. 

Starting from next month, gamers will be able to play Xbox titles like Fallout 4, Starfield and Fortnite using Amazon Fire TV.

A new upgrade coming to the Fire TV 4K devices transforms your television into a console, thanks to Xbox Cloud Gaming.

You'll need to be a member of Xbox Game Pass Ultimate to take advantage, plus you'll need a compatible controller and a solid internet connection.

"One of the biggest benefits of cloud gaming is the ability to play premium games without needing a console," Amazon explained.

"The Fire TV Stick may be compact, but it can stream and run graphically intense Xbox games like Senua's Saga: Hellblade II.

"This portability also means you can easily move your cloud gaming setup from the living room TV to a different room or even take it on the road.

"As long as you have a solid internet connection and your compatible Fire TV Stick, and a compatible controller, you can take your Xbox Game Pass games and saved progress travels with you."

Once downloaded, the Xbox app is designed to offer a smooth and seamless experience. Here’s how it works:

• Install and launch the Xbox app from your Fire TV device;
• Sign in with your Microsoft account to play. If you’re an Xbox Game Pass Ultimate member, you’ll have instant access to hundreds of cloud-enabled games;
• Connect a Bluetooth-enabled wireless controller. Controllers like the Xbox Wireless Controller, Xbox Adaptive Controller, PlayStation DualSense, or DualShock 4 controller are all compatible.

A new Amazon Fire TV Stick 4K will set you back £59.99 on Amazon, while a new Xbox Wireless Controller costs £49.59.

Xbox Game Pass Ultimate currently costs £1 for the first 14 days for new members, then is billed at £12.99 per month.

House prices are overvalued by thousands of pounds, according to a major property company.

The typical property is £20,000 more than is affordable to the average household, says Zoopla.

But rising incomes and longer mortgage terms mean the "over-valuation" is expected to disappear by the end of the year.

Zoopla's report said: "House prices still look expensive on various measures of affordability.

"We expect house price inflation to remain muted, likely to rise more slowly than household incomes over the next one to two years."

The average house price is around £264,900 – but according to Zoopla's calculations, the affordable price is £245,200.

"A new government will add a dimension of political stability when the autumn market starts in September and even if the [Bank of England base] rate is not lower by then, a cut will be imminent," said Tom Bill, head of UK residential research at estate agent Knight Frank.

"Given that mortgage rates will steadily reduce as services inflation comes under control, we expect UK house prices to rise by 3% this year."

Zoopla's over-valuation estimate was reached by comparing the actual average house price in its index with an "affordable" price, which was calculated based on households' disposable incomes, average mortgage rates and average deposit sizes for home buyers.

It's one of the most iconic and popular music festivals in the world, and it's notoriously hard to get a ticket.

Glastonbury has rolled around once again and roughly 210,000 people have flocked to Somerset this year as Dua Lipa, Coldplay and SZA headline the UK's biggest festival this weekend.

Those in the crowd are in the lucky minority — an estimated 2.5 million people tried to get tickets for this year's event, meaning the odds really aren't in your favour if you fancy going.

Tickets routinely sell out within an hour of going on sale, and that demand is unlikely to decrease next year, given the festival will likely take a fallow year in 2026.

So, if you're feeling jealous this year, how do you get tickets for Glastonbury 2025, and how can you give yourself the best possible chance?

We've run through all the available details as well as some tips so you're best prepared when the time comes.

Registration details:  Before potential festivalgoers get the chance to buy tickets, they must register on the official website.

One of the reasons this is done is to stop ticket touting, with all tickets non-transferable. Each ticket features the photograph of the registered ticket holder, with security checks carried out to ensure that only the person in the photograph is admitted to the festival.

Registration is free and only takes a few minutes. You will be asked to provide basic contact details and to upload a passport-standard photo.

Registration closes a few weeks before tickets are released.

Where to buy tickets:  Tickets can be bought exclusively at  glastonbury.seetickets.com   once they become available.

No other site or agency will be allocated tickets, so if you see anyone else claiming to have Glastonbury tickets available for purchase, it's most likely a scam.

When tickets go on sale: We don't know the details for next year yet - but Glastonbury ticket sales usually take place in October or November of the year before the festival. 

This year's ticket sales began, following a delay, in November 2023. Coach tickets typically go on sale a few days before (traditionally on a Thursday), with general admission tickets following on the Sunday morning a few days later.

For those that miss out, there's also a resale that takes place in April for tickets that have been returned or for those with a balance that has not been paid.

This year's April resale took place on 18 April (for ticket and coach travel options) and 21 April (general admission tickets and accommodation options).

How much it costs:  General admission tickets for this year's festival cost £355 each, plus a £5 booking fee. That's an increase on last year's price of £335 each, which was also an increase on the 2022 price of around £280.

So, we can probably assume that ticket prices will go up once again for next year's festival. 

Remember, there are options to pay for your ticket in instalments, so you won't have to pay the full price in one go if you don't want to. All tickets are subject to a £75 deposit, with the remaining balance payable by the first week of April.

It's also worth noting that Glastonbury is a family festival, and that's reflected in the fact that children aged 12 and under when the festival takes place are admitted free of charge.

TIPS FOR THE BIG TICKET SALE DAY

The scramble for tickets when they go on general sale is nothing short of painstaking, with demand far outweighing supply.

Here are some tips to give you the best possible chance of bagging tickets:

Familiarise yourself with the website: You may see a reduced, bare-looking version of the booking page once you gain entry. The organisers say this is intentional to cope with high traffic and does not mean the site has crashed, so be sure not to refresh or leave the page.

Once you reach the first page of the booking site, you will need to enter the registration number and registered postcode for yourself and the other people you are attempting to book tickets for.

When you proceed, the details you have provided will be displayed on the next page.

Once you have double checked all of your information is correct, click 'confirm' to enter the payment page, where you will need to check/amend your billing address, confirm your payment information, accept the terms and conditions, and complete the checkout within the allocated time.

Timekeeping: You can get timed out if you don't act fast, so it's a good idea to have your details saved on a separate document so you can copy and paste them over quickly.

You might also have to approve your payment, which could mean answering security questions from your card issuer. Have a device on hand to ensure you're ready for this.

Internet connection: This should go without saying, but you won't stand a chance without a solid internet connection.

Avoid trying to rely on your mobile phone signal, and politely ask those you might share the internet with to delay any online activity that might slow your connection.

Don't give up: Until the page tells you that tickets have sold out, you still have a chance. 

Shortly before that point, there will be a message saying 'all available tickets have now been allocated,' which users often think means their chances are up. 

What it actually means is that orders are being processed for all the tickets that are available. But if somebody whose order is being processed doesn't take our previous advice and runs out of time, their loss could be your gain.

Multiple tabs and devices: Glastonbury advises against its customers trying to run multiple tabs and devices to boost their chances of getting a ticket.

Glastonbury's website says running multiple devices simultaneously is "a waste of valuable resources, and doesn't reflect the ethos of the festival".

"Please stick to one device and one tab," it adds, "so that you can focus on entering your details without confusing your browser and help us make the ticket sale as quick and stress free as possible for all."

Shoppers have been buying bigger TVs to enjoy this summer's European Championships, according to the electrical retailer Currys.

The chain said UK sales were up by more than 30% in the past month, with "supersize" screens — 85-inch and above — selling well in the run-up to the Euros.

"Having a third of the TV market and the Euros being a big event for many people, we're seeing that super-sizing trend keep on giving," said Currys chief executive Alex Baldock.

The most popular, and also cheapest, 85-inch TV on the Currys website costs £999. 

The most expensive super-size TV is a 98-inch offering from Samsung that will set you back £9,499.

Currys reported adjusted pre-tax profits of £118m for the year to 27 April. That represented a 10% increase from the previous year's profits of £107m.

Like-for-like sales for Currys UK and Ireland declined by 2% to £4.97bn in the 12 months to 27 April, with consumer confidence knocked by high inflation levels and rising interest rates.

"We can see our progress in ever-more engaged colleagues, more satisfied customers and better financial performance," Mr Baldock added.

Selling your home can be expensive, with the range of fees that come as part of the selling process meaning costs can really rack up.

Those costs are usually present whether you visit a bricks and mortar estate agents on the high street or if you go online, although Purplebricks has marketed itself as an exception to the rule.

Since December, it has launched a new pricing structure that enables sellers to list their homes without paying a penny, making it the only completely free online estate agent in the UK.

Purplebricks previously charged a fixed fee of £1,349 (including VAT) to sell your house, with that figure rising to £2,999 for those based in and around London. 

That needed to be paid upfront or not later than 10 months after the property was first advertised, even if it went unsold.

Now, after being bought out by rival online estate agency Strike last year, Purplebricks is offering a free service, no strings attached.

Is there a catch, though?

There's no such thing as a free lunch or, it seems, a totally free way to sell your house.

If you'd like to pay more to unlock extras and upgrades, you can do so, with a 'Boost' and 'Full House' package costing £899 and £1,499 respectively.

All estate agents are also required by law to carry out anti-money laundering checks on everyone selling a property.

Typically, that cost is incorporated by estate agents into their service fees. However, as Purplebricks' service is free, it has implemented a separate £60 Anti-Money Laundering (AML) fee for sellers.

What's more, there's also no Rightmove listing included as part of its free service.

As the UK's biggest property portal market, attracting more buyers and sellers than anyone else, Rightmove can help sell your home much faster. 

Purplebricks does include a free Zoopla listing, but adding Rightmove is an optional add-on that will set you back £299.

So, how does Purplebricks make money?

Add-ons and extras. 

Purplebricks will be hoping to make money by customers opting for optional extras or premium services.

As well as the Rightmove example mentioned above, professional photographs and a floorplan will cost £699, while hosted viewings of your property will come at a charge of £899.

Purplebricks can also work with sellers and buyers to help them find the right mortgage deal and by offering them conveyancing services. 

It's important to remember that there is no obligation to buy any of the add-on services, though some will undoubtedly come in handy.

Purplebricks is clear about its up-selling tactics too. This is what its website says:

We’re fully transparent about what little extras we offer and where your money is going – so it really is your choice. When our agent speaks to you, they’ll talk you through the options, and then you can decide if it’s right for you.

In the last few minutes, HSBC has confirmed issues earlier today - with online, mobile banking and payments - have been resolved.

 More now on the news that a string of banks have been suffering from glitches that have delayed payments being made for millions of customers.

Nationwide, Virgin Money, HSBC and Barclays all reported issues with their digital banking services this morning.

It comes on a day many workers are due to receive their wages and many households are paying their bills.

Here are the latest updates from each bank affected:

Virgin Money has announced its mobile banking app is now "fully restored" as of 12.52pm.

"Like other banks, we’re working hard to process the backlog of payments delayed as quickly as possible, and will update you as soon as we can," it posted on X.

"If you have tried to send a payment from your Virgin Money account and received an error message, but it has debited your Virgin Money account, please do not try to make the payment again, as it is in the queue and will be processed."

HSBC customers can also now log on to personal banking both online and on mobile. 

The bank says there are still "secondary issues" they are trying to fix, including viewing recent transactions.

"Customers sending payments may see a slow response or see a failure notice," it added. 

"Please check with the recipient or view your recent transactions in the mobile app via the notifications bell icon in the top right corner before attempting to send the payment again."

Nationwide has reported no issues with its banking app.

In response to the problems receiving salary or pension payments, the building society says payments are being processed and expects them to be paid into accounts today.

Barclays says that some of its customers are reporting that incoming payment issues have now been fixed.

Replying to one customer on X, the bank said: "We have been experiencing some issues with the Faster Payment Scheme that most banks operate through when making payments, however we have had some positive news in the last 5 minutes confirming that the issue is now resolved! 

"With that being said, any payments that you have tried to make should now go through for you so please keep an eye out on your account for these to be reflected. If you do need any further help then we are here 24/7 for you."

On Barclays' service status page, all indicators have now been turned green to show there are no ongoing issues.

Another bank has been affected by technical issues with payments today.

In a reply to a customer on X, Barclays said the glitch was "happening across all banks".

The Barclays reply said: "So sorry to hear you've been caught up in the issue with regards to the payments being made and received. This is an issue with the faster payment system and it's happening across all banks."

More now on the IT issues affecting people who bank with Nationwide, HSBC and Virgin Money.

Customers of all three have been hit with problems affecting their banking services today.

On what is pay day for many across the country, some customers have been unable to receive their salaries or pension payments.

According to the website DownDetector, more than 7,000 problems were reported at about 8.45am this morning.

The site also shows a spike in reports of outages for high street bank Virgin Money and building society Nationwide.

Customers of the banks are particularly upset by the timing of the glitches, with many people needing to pay their bills.

"I'm waiting on money coming into my bank which is still not received even though it's been sent. I can't pay any bills. Even though I have the money for bills," said one customer on X.

"My bills are bouncing and I can’t pay for a train ticket I need in the next hour," said another.

Bank responses

Nationwide  customers complained on X they had not received their wages into their accounts.

The building society said it is "aware there is a delay with some customers receiving their salary or pension payments today".

"These payments are being processed, and will be paid into your account today," it added. "Sorry for any inconvenience this is causing."

Virgin Money  addressed its issues on X this morning, warning customers not to attempt to process payments a second time if they had already tried once,

The bank issued an update on X later, adding - as of 11.08am - it is "aware of intermittent issues with accessing online banking and our app, which we're working to resolve as quickly as possible".

HSBC apologised to its customers and said its IT teams were working on the issue.

In a second update at 12.22pm, the bank said customers could now log into personal online and mobile banking but could still not view recent transactions.

Earlier, we brought you the news that HSBC customers have reported IT issues with mobile banking and the bank's app (see 9.37am post).

Now Nationwide has also said there was a "delay with some customers receiving their salary or pension payments today".

Read more in our breaking news story...

Be the first to get Breaking News

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5 remote data entry jobs that pay $100,000+ in 2024.

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Data entry jobs will be extinct within a few years, but you can secure your career by upskilling now ... [+] within data science-related roles

If you currently work in a data entry role as data entry specialist, administrator, receptionist, or customer service specialist, heads up:

Your job is going to be extinct within a few years.

Thanks to AI, evolving technologies, and moves towards increased efficiency, data entry as a skill—on its own—is falling out of favor, and being replaced by more complex data entry roles, such as data scientists, financial analysts, and research assistants.

The job demand for data entry and information clerks has declined by 4%, meaning 54,000 less jobs are being posted for this type of work, according to employment projections from the U.S. Bureau of Labor Statistics.

Additionally, fraudulent job adverts have been on the rise, especially since the pandemic, with a steep incline from 2020 due to increased numbers of job-seekers, and bogus entities posing themselves as employers for their own gain. This has led to a cumulative $737 million lost to job scammers since 2019, with losses per victim showing a "steady growth over the last five years, with an average of $12,000 lost per victim, a nearly twofold increase when compared to 2019," says Surfshark analysts in a recent study.

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024.

Unfortunately, many job scammers have taken advantage of the fact that a large number of job-seekers search for remote data entry jobs, so these scammers post relatively easy, low-stress remote data entry job listings to attract their victims. This indicates that for the data entry jobs that you do see posted online, a careful analysis of them will reveal red flags that evidence that they are a scam and not genuine remote data entry jobs.

With all of this context, why would this article include in its headline, "remote data entry jobs"? Surely, even the very idea of one that pays more than $100,000 a year would seem totally ludicrous and sound very much like the fraudulent job adverts for remote data entry jobs you have likely encountered.

However, the key here is to remember that since data entry roles are becoming extinct, a new era of data entry is evolving. It's still data entry, but not as you currently know it. These "data entry" roles have an added layer of complexity, such as data scientists, financial analysts, and research assistants. They require more skills than merely inputting data and performing administrative work.

Although the fact that entry jobs are declining in demand might be bad news to some, the good news is that the roles which are replacing them, are not only remote-friendly, but are in high demand across industries, and pay exceptionally well (according to latest figures from Salary.com):

1. Remote Data Analyst

Data analysts analyze large data sets to make sense of them, and can visualize data, and interpret for business insights and machine learning purposes, using statistical tools. They will also have advanced SQL and programming skills and have a key function within the data science team.

Average salary range: $93,989 to $122,316

Many remote data entry jobs posted online are by fraudulent scammers who pose themselves as ... [+] employers, so it's essential to look out for red flags when reviewing data entry roles

2. Remote BI (Business intelligence) Analyst

A BI analyst, while similar to a data analyst, is not exactly the same. According to Upwork , BI analysts focus more on structured data and provide business centric insights to managers and executives, while a data analyst will be focused on working with unstructured data to discover patterns, trends, and relationships.

Average salary range: $97,557 to $124,341

3. Remote Database Administrator (DBA)

Database administrators are responsible for managing databases. Their tasks revolve around ensuring data integrity and security, conducting performance tuning, and backup and recovery.

Average salary range: $89,861 to $113,565

4. Remote Market Research Analyst

Market research analysts focus on analyzing market data, with the goal of identifying trends and new business development opportunities. They will also create reports and presentations based on their findings from this data, and will need to be skilled in data visualization and Excel for this to be effective.

Average salary range: $71,235 to $89,684 (top earners can make $132,500 according to ZipRecruiter )

5. Remote E-commerce Data Analyst

An e-commerce data analyst's role delves deep into an organization's online retail sales data. This supports sales and marketing teams, and enables those behind product development to understand what is working based on sales reports, customer purchase trends, and any wider changes in the e-commerce market.

Average salary range: $69,645 to $88,705 ( ZipRecruiter indicates that the range extends to $94,423, with top earners making as much as $110,000 a year)

To secure these remote data entry jobs, you would need to upskill by gaining certifications and completing training, such as Google Data Analytics Career Certificate, for example, or other courses within Python. You could even take it further and complete a computer science degree and certifications within machine learning.

Data analysts hold a key function within the data science team, from uncovering trends and patterns, ... [+] to guiding in the development of new technology

The more specific your technical and analytical expertise (as these roles not only require inputting data, but the analysis, interpretation, and management of data within specific industries) the greater you improve your chances of securing higher pay within these remote data jobs.

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Click to get this newsletter weekly , chief client officer and managing partner, global industry practices, & , managing partner, global client capabilities , and why one Hollywood heavyweight is coming to Gen Z’s defense. To the class of 2024—congratulations! You did it. Now that school is behind you, you’re about to embark on bigger, better, and more lucrative horizons in the corporate world. Er, sort of.   . As company executives across sectors continue to do what they can to protect their bottom lines, the result has been fewer promotions. That means fewer people are advancing to make room for newbies coming into the fold. What’s more, to reduce the time it takes to onboard a new hire, employers are looking for experienced candidates—often asking for multiple years of work experience—even at the entry level.  It’s not hard to see that the math here doesn’t square. How are new graduates, or Gen Z career switchers, supposed to snag entry-level work that requires middle-level qualifications?  . .   podcast. “They’re not hiring for of the skills in a given role.” , such as critical thinking and designing for product and user experience, and the demand for “softer” skills, such as adaptability and creativity, is expected to grow, according to research from McKinsey senior partner     without prior job experience? ). are worth their weight in résumé gold, by the way).   candidates execute their job responsibilities. The hows of a job (which include maintaining a good attitude, volunteering for nonrole tasks, and helping teammates) can determine an employee’s performance as much as whether the employee can, say, build a spreadsheet. — —even if budgets are tight.   based on their capacity to learn, their intrinsic capabilities, and their transferable skills—at the entry level and beyond.  Aspiring leaders, take note: McKinsey’s latest book, The How CEOs Learn to Lead from the Inside Out, outlines the The Netherlands is known for its high employment and productivity rates, but an aging workforce, declining productivity, and low birth rates are causing tightness in the labor market. About $2.6 trillion worth of material in the consumer goods space—some 80 percent of the material value—is thrown away and never recovered. 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More senior-level market research analyst jobs may require a master's degree. ... Critical thinking: Conducting market research means knowing how to ask the right questions in order to find the best data, extracting meaning from ... Market Research Analyst: Job Description & Skills in 2024 As a market research analyst, you play a crucial role in helping companies understand their audience and make better-informed business decisions. In this article, we will explore the job description and skills required to excel in this field. Definition of Market Research Analyst A market research analyst is responsible for collecting and analyzing data on consumer behavior, market trends, and ... What Is a Market Research Analyst? 2024 Guide Market research analyst jobs typically require a bachelor's degree in business or a related field to qualify for an entry-level role. More senior-level market research analyst jobs may require a master's degree or several years of experience. ... 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It's part of a company's research and development plans, and it's common for large companies to have a dedicated team for research and development purposes. A career in Market Research There are several places where you can get a market research job: Big market research agencies - Like Kantar, Nielsen, Ipsos, GFK, etc. PROS: Good training program, huge exposure as you work with a huge array of clients, good support and mentorship, good salary, higher chance to work in other markets/expertise, more straightforward analysis. Historical Research Data Specialist Job Summary: The Center for Health Disparities Research (CHDR), led by Dr. Amy Kind, invites applications from highly motivated individuals to join our dynamic, growing, and multidisciplinary team. The Center has a deep and profound commitment to diversity both as an end, in itself, and as a valuable means for eliminating health disparities. As such, we strongly encourage applications from ... 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Lamar Advertising Company 3.8. Baton Rouge, LA 70873. $50,000 - $57,000 a year. Full-time. Monday to Friday. Easily apply. Create research-based sales reports including: market demographics, industry and consumer profiles, and custom research products using industry research…. Elektrostal, Moscow Oblast, Russia Elektrostal Geography. Geographic Information regarding City of Elektrostal. Elektrostal Geographical coordinates. Latitude: 55.8, Longitude: 38.45. 55° 48′ 0″ North, 38° 27′ 0″ East. Elektrostal Area. 4,951 hectares. 49.51 km² (19.12 sq mi) Elektrostal Altitude. 5 Remote Data Entry Jobs That Pay $100,000+ In 2024 The job demand for data entry and information clerks has declined by 4%, meaning 54,000 less jobs are being posted for this type of work, ... Remote Market Research Analyst. 15 men brought to military enlistment office after mass brawl ... Local security forces brought 15 men to a military enlistment office after a mass brawl at a warehouse of the Russian Wildberries company in Elektrostal, Moscow Oblast on Feb. 8, Russian Telegram ... How recruiters see the job market changing since the Covid-19 pandemic Only 4% of jobs in 2024 that pay more than $250,000 a year are available as fully remote and just 1% are classified as hybrid, according to research from high-paying jobs website Ladders. That's ... What Is a Market Research Analyst? 2024 Guide The Canadian government anticipates market research analysts to have moderate job opportunities within most provinces over the next three years . Market research analyst salary. The median salary for a market research analyst in Canada is $68,250 or $35 per hour, according to Talent.com, though salary can differ depending on the industry . Mind the Gap: Gen Zers get degrees. The jobs? TBD. The job market for corporate entry-level workers in the United States is feeling the squeeze. As company executives across sectors continue to do what they can to protect their bottom lines, the result has been fewer promotions. That means fewer people are advancing to make room for newbies coming into the fold. essay homework paper phd project resume review study thesis