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Starting an Online Business in Nigeria: A Step-by-Step Guide

Once upon a time, people queued for a good product to get it cheaper and before it ran out. But with the advent of online business in Nigeria, those long queues became online shoppers crashing a site on the launch of a product. 

Every online business in Nigeria dreams of getting flooded with orders. However, what happens when you get flooded and are unprepared? It could lead to a bad reputation if customers’ orders are missing or payment gets lost. 

That’s why you need to prepare for your online business in Nigeria to ensure that operations return to normal if your site crashes. This article will guide you to starting an online business in Nigeria in 10 easy steps.

Step 1: Choosing a Profitable Business Idea

The first step in your online business journey is to come up with a profitable business idea. Conduct thorough market research to understand consumer needs, preferences, and trends. Look for gaps in the market that your business can fill effectively.

Additionally, assess your own interests , skills, and expertise to ensure alignment with the chosen business idea. Read more below.

Identify the Best Online Businesses in Nigeria

The beauty of online business is that it allows for more flexibility than traditional business. With an online business, you can make money from anywhere, anytime. Additionally, you can start a store in Nigeria online and make money without a physical office.

Below is a table representation of the best online business ideas in Nigeria and how much you can earn from each:

Affiliate marketing, ecommerce business, and dropshipping involve selling physical products . If you are interested in any of them, then you should proceed.

Make a List of 5 Profitable Niches You Enjoy

As an affiliate marketer or dropshipper, you need to go for niches you don’t hate discussing. Meanwhile, it should also be a high-paying niche .

You can make money from selling these products in Nigeria that pay well:

• Health And Beauty;
• Weight Loss and Fitness;
• Electronics;
• Baby Products;
• Phones And Accessories;
• Home And Office Equipment.

You can also choose to sell in Nigeria and abroad . Ensure you have confirmed that you can sell the products to a foreign audience. Great foreign niche ideas include golf, yoga, makeup, supplements, and health and wellness.

Step 2: Conducting Market Research and Analyzing the Competition

Competitive market research is one of the best ways to discover your selling point as an online business in Nigeria. It’s an in-depth exercise that helps you leverage what your competition is missing. Market research can be easy if you follow these steps.

Identify Your Competitors 

If you are the sole supplier or manufacturer of your products, you need to list your direct or indirect competitors . An example of a direct competitor in the skincare industry would be Diary of a Nigerian Girl (DANG). 

An indirect competitor is Zaron Cosmetics. They could start a skincare line in the future. Meanwhile, you need to study them to see the strategies you can implement in your online business. Make a list of more direct than indirect competitors.

Determine What Products Your Competitors Offer

The heart of an online business is the product and the service. This is a great place to start researching if you want to succeed and make money online.

All you have to do is answer the following questions:

• What products do they sell?
• Are their products low or high-cost?
• Who are their ideal customers?
• What is their unique selling proposition? 
• How do they distribute their products/services?
• What are their sales tactics and results?
• What is their pricing model and strategy?

For example, besides the DANG community, the brand supplies candles and skincare products. What can you do differently or better?

Analyzing How Your Competitors Market Their Products

Analyzing your competitor’s marketing strategy and tactic is the fastest way to scale your business in Nigeria.

You can use the following questions for quicker results:

• 1. Do they have a blog?
• 2. Do they post videos or webinars?
• 3. Do they have a podcast?
• 4. Do they have a FAQs section on their blog?
• 5. Do they use case studies?
• 6. Do they use a social media influencer?

DANG has an active social media community on Instagram, which has been a tremendous source of income for the brand.

If you wish to start an online business in Nigeria, you should also consider the tools your competitors use and their level of engagement. Lastly, perform a SWOT analysis to know their strengths, weaknesses, opportunities, and threats.

Step 3: Defining Your Target Audience and Developing a Customer Persona

If the heart of the business is the product, then the buyer persona is oxygen to make a lot of money online. While a buyer persona represents your ideal customer, your target audience is a broader group of people with similar characteristics to your buyer persona. 

Before choosing your product , you should create a buyer persona that needs your product. If you are at this stage, you can use the information from your market research as a guide. You should also fill out the buyer persona template below.

With a buyer persona, you can make a lot of content and messaging to appeal to your audience online. Also, you can create multiple customer persona, allowing you to segment your audience. 

It enables you to create personalized content for each segment on social media .

Step 4: Creating a Business Plan for Your Online Business in Nigeria

An ecommerce business plan is an online business document that outlines your goals, industry, competitors, and resources.

To start this type of business , you need a detailed business plan, so read on below.

Giving an Executive Summary

You need a solid plan and vision to make money online. That’s where the executive summary comes in.

It consists of an overview of your business , including an introduction, mission statement, competitive advantage, financial projections, and company goals.

Listing and Describing Your Business

You will explain your business, vision statements , values, and purpose at this stage. For example, Life Is Good, a t-shirt brand, has a mission statement: To spread the power of optimism.

It could be as simple as that or as long as that of InvisionApp: Transform the way people work together by helping them collaborate better. Faster. On everything. From anywhere .

Providing Details About Your Products and Services

What’s a business plan without the details of your products or services?

Your business plan should entail the following about your products:

• Product Features : For example, our product contains serotonin and acrylic acid.
• Product benefits : For instance, our product can last 24 hours and cure blackheads.
• Product selling point : For example, we offer a product line that does not bleach or blemish the skin and reduces signs of aging.

Once you are done listing all the benefits of your products, you should outline your pricing model. Should it be a cost-plus pricing where the cost of the product is determined by the unit cost of the product added to a percentage?

Or competitor-based pricing , where your price will be similar to the competition. It is up to you and your industry to decide on a suitable pricing strategy.

You should include your market analysis , marketing strategy, sales plan, and legal notes in your business plan. Later in this article, we will discuss creating a marketing plan.

Step 5: Choosing the Right Ecommerce Platform and Setting up Your Website

There are different ecommerce platforms in Nigeria. You should choose based on your business preference.

Below, you will find more information about the different platforms and their features.

Platforms for Vendor-specific Shops

This type of ecommerce platform is perfect for different types of businesses. NEXT BASKET, for example, allows you to build your ecommerce website within a few minutes, manage your products, and run your business seamlessly.

Multi-Vendor Online Retail Shops

You can sell your products through multi-vendor online retailer websites. These types of websites have many sellers but a single website owner. Usually, the owner handles the overhead costs of hosting, delivery & backend development.

Meanwhile, sellers have little control over the website’s rules and policies, and violations can result in a store ban. Jumia, Chowdeck, Amazon, and Etsy are great examples of these types of stores.

Marketplace Websites 

Like the multi-vendor relative shop , a marketplace also connects vendors & buyers. However, the vendor is in charge of handling the shipment & fulfillment.

Taaskly & Etsy platforms are examples of such marketplaces .

Affiliate Websites

With affiliate marketing , you are not opening a store. If you wish to start in Nigeria, all you need to do is set up an account with an affiliate program and generate traffic to start earning.

You can make through:

• Direct Sales – Earn a commission when you sell a product or service.
• Clicks – Earn from an affiliate revenue when website visitors click on your link (cost-per-click).
• Leads – Earn a commission on actions like social media follows, ebook downloads, etc.

You can place your affiliate links in a blog post, YouTube description, ads, and social media bio. The more, the better it is to generate traffic and sales .

Step 6: Setting up Payment Gateways and Choosing a Delivery Method

A payment gateway in Nigeria is a technology that allows credit card payments online and offline. In the case of online businesses in Nigeria, Flutterwave, Paystack, SeerBit, Interswitch,  Remita, and Monnify are popular online payment gateways.

Firstly, you have to set up your ecommerce store to set up a payment gateway . You could choose a payment gateway from the listed options above. The setup is usually different based on the platform you choose. Ensure you select a patent gateway that is trusted and with excellent customer support.

Step 7: Developing a Marketing Strategy for Your Online Business in Nigeria

This is where the real work begins. It’s time to plan the strategy to sell the work you have done so far. Your marketing strategy will be the plan for reaching your goals, so it should be clear, focused, and realistic since you have created a buyer persona.

It is straightforward to build a marketing strategy following the steps below:

• Identify your goals and the marketing tools you need.  
• Create a checklist of the strategies of your indirect and direct competitors.
• Evaluate how those strategies fit your business and select them appropriately.
• Brainstorm new ways to improve the strategies.
• Create a content calendar for a month.
• Plan how to track results.

You will need to implement both strategies and tactics to grow your business . The difference between a strategy and a tactic is their scope and time frame.

Step 8: Launching Your Online Business and Generating Traffic to Your Website

Every business owner wants their business to gain traction from day one. The truth is it may only happen for some businesses .

However, depending on your appetite, you can do a pre-launch, launch, and post-launch marketing phase .

Pre-Launch Stage

During the pre-launch phase, you need to gather resources to make your product marketable. You can organize a survey to determine whether people need your product or service or not.

Also, you need to get a group of people to test your product. These testers can be paying customers. Don’t forget to pay attention to the product packaging, order processing and delivery to your customers.

Launch Stage

The product launch stage is a crucial phase in the life cycle of a product, marking its introduction to the market . This stage involves various activities and strategies aimed at bringing a new product to the attention of potential customers and generating initial sales.

The product launch is characterized by meticulous planning, coordination, and execution to create a positive and lasting impression in the minds of consumers.

Post-Launch Stage

After launch, you need consistency to remain relevant as an online business in Nigeria.

You can do the following to ensure consistency:

• 1. Keep educating your customers on social media.
• 2. Start a newsletter and invite them.
• 3. Use a social media influencer (if necessary).
• 4. Run ads.
• 5. Have a system for customer support, social media management and finance management. 

Always remember that running a business is like going to school. You can fail a test and pass your exams. It’s a learning process; no matter how prepared you are, there are always unforeseen events.

Step 9: Optimizing Your Website for Search Engines (SEO)

Search Engine Optimisation enables your site or store to get found. Some ecommerce solutions offer SEO services and allow you to have a blog, helping you to optimize for search engines.

According to Forbes , the first page of Google captures 71% of clicks, so you must optimize for keywords to be on the first page. The following are ways to optimize your site for search engines.

Keyword Optimisation

Your shop can contain valuable items, but no one will find them if you are not using the right keywords. Google processes a billion searches per day, so you must use keywords people are looking for in your website or store.

Keyword research tools like SEMrush give you insight into keyword volume and difficulty determining which to target. For example, the keyword Online Business in Nigeria has a monthly search volume of 800 and a low keyword difficulty, making it a good option for a  small blog.

Meanwhile, it’s not enough to include keywords . It is crucial to have them in essential parts of your content, such as meta title, meta description, H1 heading, at least two H2 headings in the body, the first paragraph, image file names, and alt text. Keep your meta title (60 characters) and description (260 characters) short and make them actionable.

Finding Long-tail Keywords

Aside from the target keywords , there are some more keywords you should include in your content, such as the secondary and long tail keywords.

To get keyword ideas , you should check Google suggestions, people also ask, and related search lists. For example, this is the Google prediction list when we search for starting an online business in Nigeria .

Internal Linking

Ensure that links to past content or a new product are included in the recent article. Anywhere between 1 and 3 links to other pages on your site is perfect.

Doing this drives traffic to other pages of your site and keeps visitors longer on them. 

Improving Your Page Speed

Nobody likes to wait for a web page to be loaded, especially with the high competition. Your bounce rate can affect your search position, so you should optimize your pages immediately by reducing image sizes, reducing redirects (linking to more pages on your sites), and using an excellent hosting platform.

Google’s PageSpeed Insights tool can help you rate your site’s performance and suggest ways to improve your Core Web Vitals.

Implementing Schema Markup

Schema markup is an indirect factor that may improve your ranking. The search engine bot can easily find, crawl, and index your page when you use Schema markup.

Link Building

Aside from the keyword, the most influential Google ranking factor is getting quality backlinks to your site. The more credible sites link to your site, the higher your Domain Authority (DA). Your DA affects your tanking position, which also involves your traffic.

To improve your backlinks , you can reach out to credible sites and propose that they insert your links to their article if they find it useful. You can also offer to write guest posts in exchange for inserting your links.

Step 10: Scaling Your Online Business and Expanding Your Reach

If you have already done the instructions we mentioned so far, you have done 90% of the job of scaling your business . All you need is to be consistent and apply the following.

Suppose you want to reach more people other than your circle of friends; paid advertising is the fastest way to achieve this. You can run an ad through Google, Facebook and Instagram.

Consider converting past visitors who are yet to buy into customers through retargeting. According to 99firms, Retargeting can increase conversion rates by as much as 150%.

Once your customer base grows , you can’t manually handle your orders anymore. Use the help of an automation service or AI chatbot to make your life easy. Selling online comes with hesitation from customers who have never seen your product. Therefore, you should use the testimonials and reviews from past customers all over your site and on social media to convince them. You should also implement your customers’ feedback to grow your business.

Frequently Asked Questions

How can i start an online business in nigeria.

Following the guide in the article, you should be able to start an online business in Nigeria.

What online business can I do with 5000 Naira?

Importation business and dropshipping can allow you to start your business on preorder, but it could go over 5000, especially if you are a beginner.

What online services are in demand in Nigeria?

This includes blogging, affiliate marketing, freelancing, and online coaching business.

How To Start An Online Business In Nigeria 2021 (Step-by-step Guide )

Konga, Jumia, Jiji, Olx, and more are some of the websites with the highest traffic in Nigeria, according to Similarweb. 

This level of engagement can only indicate that Nigerians are more and more shifting to an online consumer population. With that said, starting an online retail shop in Nigeria presents a huge opportunity for those who want to dive into this market.

If you are looking to start an eCommerce business in Nigeria, then this article is for you. We’ll share the different steps to take to set your online business and start selling. Keep on reading.

8 Easy Steps You Must Follows To Set Up Your Online business In Nigeria

1. register your online business in nigeria with corporate affairs commission, what is cac.

CAC is an autonomous establishment proclaimed in 1990 to monitor and adjust the creation and management of businesses and companies in Nigeria. 

By registering your company or business with CAC, you’ll be able to open a bank account that is entitled to your business and receive other legal papers that are essential to help you run it.

As a new online business owner, you need to find a unique name for your business. And the only way to see whether the name you chose is already used in the market or not is by conducting a corporate affairs commission (CAC) search.

Once you check your business’s availability and confirm that it is unique, you can proceed with the next steps.

Generally, the nest steps  include:

• Reservation of the name
• Pre-incorporation
• Post-incorporation

 PS : You’ll need to create an account in order to proceed with any of the above steps. For more information, check out this page here .

PSS: the cost can vary and can reach up to more than N10k.

2. Identify potential products

You probably have thought of some products you want to sell while thinking of starting your business, which is great! However, it’s no brainer that your chosen products are sellable and demanded in the market. 

How do you know what on-demand is in the Nigerian market? 

Simple, you have to do some market research, know your audience; what do they like, what they don’t like, what category of products they purchase the most online, and what they want to see more but they can’t find. 

By conducting detailed market research, you will be able to develop at least the top 5 products you can sell in your online store. 

Here are some questions to ask yourself when deciding on the final product:

• Are there many people purchasing this product?
• How many ads can you find about this product?
• Are there demands in popular online marketplaces in Nigeria like Jumia? 
• What problem does your product solve? And would people be interested in buying it?

3. Find a reliable supplier for your online business in Nigeria

Once you figure out your ideal and potential product, it’s time to look for reliable wholesale suppliers for your eCommerce business. Trust me, finding a good supplier is not an easy job, and it requires some good research and lots of patience. 

One thing for sure is that Google is your friend. You need to dig deeper and see where other online business owners in Nigeria are getting their products.  

Some of the most popular suppliers you can find out there include Alibaba, Aliexpress, IndiaMart, Salehoo, DHgate, and more. You want to find a supplier who will offer you quality products at the best price. If you go to any of these websites, you want to see previous buyers’ ratings, shipping and returns costs, and policies. 

Make sure to have some questions about the supplier’s products, working hours, language, and any other services you may need for your business. 

4.Choose your online store

This is another crucial step in any business; choosing the right online store that meets your needs and budget. And while some may require technical details that you need to go through to set your store, others are usually easy to create. Nevertheless, no coding knowledge or website development skills are necessary. Having them is only a bonus.

There are a variety of tools that you can use to set up your online business, including WordPress, Woocommerce , Shopify , Squarespace , and more. Shopify and WordPress tend to be the most popular ones in Nigeria. 

While WordPress is an open-source platform used to create varied websites, Shopify is like an all-in-one solution where almost everything is set for you. You can choose from over 70+ themes and bring your custom domains. It’s important to highlight that WordPress can be way affordable compared to other fully packaged online solutions.

Check this article :10 Tips To Optimize Your Ecommerce Store For Better Conversions

5. Set your website

By setting the website, we mean uploading pictures of your products and creating valuable marketing content. High-quality and attractive photos can play a significant role in how your website is portrayed to buyers. It can either bring their attention to know more about the product or simply just pass by it. 

Before even thinking about content and product description, your product photos need to be in the best light from all angles. Even if you have the crappiest product, these pictures can sell amazingly along with some good marketing. 

In brief, to ensure that your products are great here’s what you need to keep in mind:

• Relevant, high-quality pictures, 
• Products proper size, 
• Several angles shots, 
• Include each color or option, 
• Display materials and details, 
• Offer a sense of context and scale, 
• Let users zoom the products, 
• And why not consider a video.

When it comes to content, offering valuable and truthful information about the product is essential. Any false information about the product can put your business at risk. Buyers will leave negative feedback on your page, and that can damage your reputation and business.

New and potential buyers are always eager to learn about other people’s experiences with your products. And the only way to do so is by reading reviews and people’s ratings. 

Keep your product description short and precise. Do not exceed more than 400 words. Use bullet points to highlight the benefits of your products without forgetting the features. Tell the full story and make sure to speak in a natural language and tone.

Besides product descriptions, you need to work on your website pages. These pages include “homeé, “about us”, “contact us”, and “FAQ page”. 

If you are an excellent writer and feel confident in delivering your brand message to your audience, it will be ideal that you write it yourself. It’s time and money-saving. However, if you don’t have the skills to do so, you can hire a prefessiçonal copywriter to handle it for you. 

6. Choose your payment gateway

Despite the open challenges in the economic transition, there is no doubt that Nigeria has made its transit to the cashless culture like most nations of the world. 

According to Adewale, “A cashless society rightly illustrates a gradual movement of the entire payment system of an economy from the use of physical cash for all levels of personal, corporate, governmental including local and international commercial settlement activities to a systemic adoption of other non-physical cash mode payment in settlements of all types of the transaction both in public and private sectors of an economy.”  

With that said, it makes sense that more and more people in Nigeria are open to online payment than paying in cash. That’s why you have to learn about the different payment gateways available in Nigeria that you can integrate into your eCommerce store. 

Here are some of the top online payment gateways in Nigeria for eCommerce businesses:

• Flutterwave
• Interswitch Webpay

You can start by researching each of the payment mentioned above solutions, comparing them, and picking the right one that matches your needs and business structure.

PS: We still recommend applying the use of both online and offline payment methods for your business as some buyers still prefer paying cash on delivery.

7. Set up the means of Delivery

You need to plan carefully on your Delivery and consider different shipping options for your customers.  In this case, you have two options:

• To create and manage your own in-house delivery service
• To outsource it to a third party logistics

Choosing the right one for your business will depend on a number of factors. 

For example, if you operate within a limited geographical location with a very- focused target audience, managing an in-house delivery system can benefit your business. It can be cost-effective. It allows you to have quality control over the whole delivery experience. 

Moreover, in-house Delivery can reduce communication barriers with your customers. By training your staff, you’ll be able to interact and answer your customer’s questions or queries directly. And likewise, you’ll be able to get their feedback on your products/ or services and improve things along the way.

However, there are a couple of things that you need to keep in mind. Creating and managing an in-house delivery system indeed demands money and expertise. 

You need to invest in delivery carriers, staff, gas, storage & transportation, and packaging (preferably environmentally friendly). You need to compare and choose a reliable payment gateway and a tracking system that’s right for your business. 

If you are going to sell people inside and outside of Nigeria, then a reliable third-party logistic service can do all the work for you. Besides delivering your products to your customers, 3PLs can increase your exposure to other potential buyers.  

And likewise, you can grow your reach significantly. Moreover, these companies come with comprehensive resources and expertise that can help you scale your businesses seamlessly. They can offer you not only shipping but also warehousing and consulting. You’ll be able to focus on other core competencies of your business that demand more attention. 

However, with the sheer number of 3PLs, you want to make sure that you are choosing the right one. Your candidate should have robust technology, omnichannel expertise, great customer experience, and other important factors.

Here are a few of logistics services in Nigeria:

• FedEx Nigeria
• GIG Logistics
• AGS Movers Lagos
• Courier Plus Services Limited

Book a FREE consultancy with our Experts TODAY!

8. Develop an effective marketing plan for your online business in Nigeria

With everything else set, marketing and promoting your website remains another essential aspect in starting your online retail shop in Nigeria. With the active promotion, more buyers will visit your website and start discovering your brand. 

Using Facebook, Youtube, and Instagram, which are the most popular social media platforms right after WhatsApp, to market your products and your brand story is an effective way to do so. Start by creating a strategic marketing and promotion plan, decide on your target audience, execute it and most importantly, evaluate the process. 

Check out this article: Top Amazon & eCommerce Trends for 2021

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How to Start an Online Business in Nigeria (10 practical steps)

• by EMMA ONWUKA
• August 20, 2020 September 17, 2020
• Business , Make Money , Online Jobs

If you’re looking to start an online business in Nigeria, this article is ultimate guide for entrepreneurs who desire to make a living online.

Starting an Online Business will guarantee any determined entity a financial freedom and secured future .

The economic crisis in the country couple with global Coronavirus pandemic is an eye-opener. Many company businesses shut down to curtail the spread of COVID-19. Some other companies folded and their workers retrenched.

But none of the businesses online shut down, rather online businesses make more sales and profits as their owners and staffs have to work from home.

Internet and technological advancement have opened up a whole new lot of business opportunities.

The increasing number of Smartphone and mobile devices in circulation in Nigeria Market with the good number of internet service providers makes access to the internet very easy.

With few digital marketing strategies, you can make waves, shake the online business world and create a profitable online business.

Enthusiastic entrepreneurs are leveraging the opportunities the internet offers to make good living online, earnings six or more figures per month.

Irrespective of your location, whether you’re in Abuja, Lagos, Ibadan, Ogun, Ekiti, or Kano, you can take the advantage of the internet potential market to make money online in Nigeria .

Online business is done the same way everywhere; the only different is the idea that is turn into a business.

A lot of people seem to have great ideas that can solve the problem of the masses but their challenge is how to turn these ideas into profitable online business enterprise.

If you find yourself in this category, the question is how can you turn your idea into a lucrative online business and start making money working from home.

In this article, I’ll walk you through every single step you’ll take to start an online business in Nigeria. I will also show you how to turn an idea into lucrative online business and start making money online.

Meanwhile, if you have no idea of business to do on the internet, I have sometimes written a list of online business Ideas in Nigeria you can start. You can check that out.

Table of Contents

What is an online business?

Many scholars have different definitions for online business

An Online Business is simply a business that is set up, operated, managed and the services render basically over the Internet.

It can be registered or unregistered – formal or informal with all necessary legal requirements.

Online business is an e-Business, involving running part or a whole new business or part of an existing business on the internet.

An online business is however, a business you do over the online marketing channels without necessary requiring direct physical contact with your clients or customers.

The Online marketing channels can be websites, mobile phone, email, Facebook, Twitter, whatsapp and other social media platform.

All these platforms can be used to carry out a complete online business transaction without hitches.

Because you can do online business from home, it is called Business of work from home.

Even if you don’t have your own product or service, you can start an online business in Nigeria.

You can make money online selling people’s product or service on the internet with no risk involvement.

What Online Business Isn’t

• Get-rich-quick scheme – Some people think that doing business online is a get rich quick scheme. Many online businesses have fail because of this reason .
• Requires huge capital startup – Many other people think that if you don’t have huge capital, you can’t start an online business. But, I have seen an online business that is started with zero kobo. There is some category of online businesses; you can start with little or no capital.
• Making money online isn’t possible – Most people think that online business isn’t profitable and so, you can’t make money doing business online. These are category of people who have quit their online business on a slightest encounter with challenge.

Benefits of running an Online Business

There are so many good side of running an online business. Some of key benefits include:

• Convenience  

One of major benefits of running online business is that you can work at your own convenient time from any part of the world.

It doesn’t matter where you are, you can always do your online jobs anywhere and at anytime. This is the reason why an online business is called a business of convenience.

If you have a normal paying job already, you don’t need to quit your normal job before you run an online business successfully.

You can still be earning salary from your normal job while you’re earning passive income from online .

2. Best means of Reaching a global audience

While the brick and mortar business can limit you from reaching your potential customers, running an online business will help you reach global audience who might be interested in your products or services.

To reach the global audience when running an online business is simple. With few digital marketing channels such as a website, social media page, email and mobile phone you are sure of reaching the large audience.

3. No need for real time presence

You will not necessary need to have direct physical contact with your customer to make sales and profits online.

Frankly speaking, you can be at one corner of your room running your online business and making money online

Laying emphasis again to what happened during the global lock-down to curtail the spread of Covid-19, many businesses resort to online business models.

Those businesses that were not online were shut down; they lose their sales and customers and now, they are not even sure they would be able to regain their feet back in the market.

Without having an office or any form of arrangement, you can run online business successfully; you just need to know how to start an online business.

Wherever you are, your business will always be accessible to the global audience. Once you have an internet connection; you can promote, distribute and sell your products and services on the go.

4. Low cost or no investment required

The flexibility of online business is such that you can start an online business in Nigeria with low cost or no investment.

The usually expenses incur on renting of an office or store, on product design and business registration are absolutely not costs incur in an online business. So, these saves you lots of money.

For example, you can start online business like dropshipping , affiliate marketing and image marketing in Nigeria with zero kobo.

All that is needed from you to succeed is passion, determination and persistence.

With little marketing effort, you can be making up to $100,000 or more per annum from any of these online marketing jobs.

Let’s assume you want start dropshipping, you don’t need to own a product or service.

You just need the pictures of products in hot demand from trusted supplier and the marketing channels to reach your customers.

The cost of shipping the products to your customers and every other thing can be taken care of by the manufacturing company that owns the products.

When you set up a working system, you can even shut down your computer and go anywhere you want to go or do anything else you like to do while the system makes the sales and profits for you.

So, even while you’re sleeping, you can be making passive income online.

5. Improved customer services

When you properly set up your online business, resolving customer’s queries is faster than the traditional office thing.

For instance, I prefer to chat with my bank’s customer care representative online because of their fast response than going to queue up in the bank.

Putting all the necessary online tools to work, the internet has everything it takes to improve your customer services. So, doing your business online gives you the chance to serve your customer better.

The benefits of running online business can be exhaustible. Should I continue to list them?

• Less paper waste
• Quick to start
• Easy to run
• Less time consuming
• Run from in any part of world

…..hold it there! Let’s look at the requirements for starting an online business in Nigeria

Requirements for Starting Online Businesses in Nigeria

No farmer would want to go to the farm without first of all, gather his tools and every other thing needed for farming.

Knowing what you require to start an online business in Nigeria is a step towards successful online business.

Some of the key requirements for starting an online business include:

• Skills and Knowledge of the internet

When we were little kids, our parent advice us to read our books and get good grades in school so that we can get good job and secured financial life. We almost read our brain off.

But as we come of age, we discovered that while education might be good; it may not grant us opportunity to get job and secured financial life.  We need skills and knowledge combined to succeed.

Before you start an online business, you need to acquire skills and knowledge of how the internet works. Take your time to equip yourself with information about the internet.

While you might not require educational qualifications or business certificates to run a successful online business in Nigeria; you will need skills and knowledge of the internet to succeed.

Attend trainings to acquire skills on web designing and development, graphic designing, SEO , digital marketing skills, brand awareness creation and product promotion, blogging and many more depending on the online business niche you want to venture into.

2. Computer and Internet connection

The computer will include mobile device (handheld computer), Laptop, desktop and computer accessories.

The Mobile device, laptop and computer accessories are portable; you can manage your online business with them from anywhere in the world.

If you already know you need these devices to start an online business, that’s great! But you need to know also how to make use of them to carry out online business activities.

Having a computer and all the necessary computer accessories without a good internet connection is like trying to go to the market without a transportation fee.

Strong internet connection is needed for easy access to the internet. Choose the best internet service provider with a strong network signal within your location.

There are some telecommunication networks in Nigeria that will offer you plenty of data plan which you can’t even use to access the internet. Avoid such internet service providers.

3. An Office or work from home

You need an office to run your online business. But even if you don’t have an office; you can carve out one corner of your home as an office.

Most online business owners work from home. They cleared and furnish one corner of their home with standard desks and chairs for their online business.

Whether you prefer to work from your home or an actual office, you should ensure you have a little zone that is strictly set aside for your business.

You can’t be in air and manage your business online.

4. Alternative Power Supply

We have epileptic power supply in Nigeria. If you are going to be working for several hours online, you will need an alternative power supply.

You should consider getting laptops and mobile devices with very high battery power so that they last for several hours.

With the constant power shortage in Nigeria, you will need to buy a personal generator set and uninterruptible power supply (UPS) as an alternative power supply for your online business.

Charge your device to the fullest at every point in time and have a backup to keep your devices alive.

Starting an online business in Nigeria

Starting an online business involves turning an idea that can solve the problem of the people into an online business – making money online fulltime or part-time from it.

No idea is a bad one but what matters are the steps to conversion of this idea to online business. You need to be innovative and technical for you to be able to achieve this.

When you can’t come up with an idea, you can leverage on an already established brands online to start an online business. This is one good thing about an online business.

Take for instance; you can set up an online store in Nigeria by signing up with established brands like jumia Nigeria, Konga and many others for free.

Again, you can register with establish web hosting companies like Hostgator , Siteground , and many more to start a webhosting reselling business in Nigeria .

There are many affiliate marketing companies seeking for affiliate partners. Companies like Jumia , Konga, Clickbank, Amazon, bluehost and many others offer Affiliate marketing program . So, you can sign up with any of them for free and start up affiliate marketing business in Nigeria

Some entrepreneurs in Nigeria have started online business; many others have taken their businesses to the web because that’s the trend we are in.

If you want to follow the trend you need to know how to start an online business in Nigeria.

Steps To Start an Online Business in Nigeria

Starting online business in Nigeria is simple compare to the traditional setting up of business.

Here are the steps to start an online business in Nigeria:

• Carryout Market Research
• Choose a Business to Start Online
• Carve a business niche
• Draft  Business Plan
• Research Your Target Audience
• Register Your Business
• Set up a Business Website
• Choose a business bank account
• Create  Marketing/Sales Strategies
• Promote your Online Business
• Build Customer Relationship to Increase Conversion

Let us explore the steps in detail …………

1.     Carryout Market Research

Carrying out a market research as the first step to start an online business will open you up to a lot of market problems you need to solve.

You might brain storm an idea you think can solve the problem of the masses but after your market research you will discover you can’t get this problem solve through online means.

Market research will help you to know what solution already exist in the market for a particular problem and where you can come in.

The information gather during your market research will help you to know:

• best idea that can solve a particular problem
• How to solve the problem (i.e. if this idea that can solve a particular problem is convertible to a lucrative online business)
• People affected by the problem (their age limit, income level, lifestyle etc.)
• Your Competitors (i.e. similar companies finding solutions to this particular problem)
• how to get Capital require to solve the problem

Carrying out Market research will help you to get a clear knowledge of the online business choice you are making; this in turn will help you overcome a future challenges in the business.

2.     Choose a Business to Start Online

Now that you have done your market research, the next step is to choose a business to start online.

Assuming that during your market research, you discover list of ideas that can solve the problem of the masses and these ideas are potential online business ideas.

Which among these ideas do you choose to start as a business online? This is a puzzle you need to resolve correctly.

To help you solve this puzzle, you need to consider;

• What you have PASSION for
• The level of time you’re willing to put in for the business
• The skills you have
• Your willingness to learn in the business
• How long you can wait for the returns to manifest.

When choosing a business to start online, choose wisely. Follow your passion! Follow your goals!!

That other people record success in a business does not guarantee that when you do the same business, you’ll share the same success story.

3.     Carve a business niche

Having chosen a business to start online, the next thing is to carve out a niche on industry you wish to deal on.

This is necessary as it will help you to narrow your business down to a more specific target market and audience.

It will also give you opportunity to become authority in your chosen industry.

You will do better if you focus on specific niche of business rather than to become jack of all trade.

For instance; if you’re into fashion and designing, you’ll do excellently better if you only focus on selling of ladies’ and women’s fashion, which is a big niche on its own.

However if you are going into a niche like Online Courier Service, you can  include online transportation service to it since all have to do with conveying goods and people from one place to another.

Some industries you can carve out a niche from include:

• Small business industry
• Travelers’ Agency industry
• Entertainment industry
• News industry
• Fashion and designing industry
• Graphic designing industry
• Internet marketing/SEO industry
• Ecommerce business
• Sports and Game website and many more…

4.     Draft a Business Plan

Drafting a business plan for your choice of online business is like laying a foundation for a building.

A business plan has crucial role to play in the success of your business

A business plan will provide a road map of where you are taking your chosen online business to.

It gives the schedule and strategies you will adapt to success in the business.

It shows how the business would kick off and be run while paying attention to all factors that will support or affect each decision to be made on the course doing the business.

With your business plan; you can attract investors, seek bank’s loan or get sponsorship for your project

5.     Research Your Target Audience

Audience targeting is the use of consumer data including interests, habits, demographics, what consumers are actively researching, or how they have interacted with your business to identify your customers

Researching your target audience will help you to reach people browsing your websites, using your apps, or watching your videos online.

It is not everybody on the web that will buy your products or services.

This is reason why need to research your potential customers to save you from wasting your time and marketing efforts on those who don’t need your products or services

To research your target audience, you need tool for this task.

Facebook audience insight and Google analytics tool are good tools that will help determine who are likely going to be your potential customers.

When you’re doing business online, you can’t be sure you’re talking to your potential customers without targeting.

So, instead of wasting your time trying to win the interest of wrong audience, you’ll be excelling with your penitential customers when you target.

6.     Register Your Business

There are a lot of online businesses that are not registered. Yes, I know.

Registering your business with appropriate government authority shows you’re licensed to run such an online venture and you are not breaking any local laws; especially trying to covertly evade tax payments

Again, if you leave your business unregistered for a period of time, it could eventually be label as an illegal business by your customers and everything you’ve worked for will be shattered.

Hence, it is advisable for anyone who has made a choice of online business to immediately register the business with the Corporate Affairs Commission (CAC) of Nigeria.

The Corporate Affairs Commission (CAC) of Nigeria is the governmental body that is responsible for registration of business in Nigeria.

Physical appearance is not even needed as all registration can be done online in four steps:

• Visit the official CAC website at services.cac.gov.ng
• Search for a business name to register
• Pre-incorporation

This is the main registration process of your business with the Name Availability Code.

• Finally,  return to check for any change in the portfolio of your registered business

Look! If you want to have a legal liability protection of your business, you must register your business. Otherwise, someone else can register it and take over from you a brand that has taken you years to build.

Moreover, you will need your business certificate of registration for KYC verification during online payment gateway integration in your website.

You will also need it to verify your accounts on social media such as Facebook and Twitter if you intend to going into B2B.

Companies doing business with you on the internet would want to be sure your brand is licensed and reputable before accepting your partnership.

7.     Set up a Business Website

When starting an online business in Nigeria, you’ll need a website. This website can be your own or a third-party website.

You can use both the third-party website and your own website to do a business on the internet depending on your goals and the nature of your online business.

The combination of the two will give you a better result.

But before we discuss this further, let’s look at what a website is and the cost of setting up a website.

        What is a website?

A website is a platform on the internet that contains information that can be accessed through a computer, mobile phone or any related digital device.

This platform can be used to display products and service of a company; find and connect with prospects from any part of the world.

According to InternetStatLive report of total number of website online, over 1.7 billion websites have been launched between the years 2000 and 2020, and they all serve different purposes.

Base on functions and design, there are different types of websites you must have come across. Their numbers can be quite intimidating.

But what is most crucial is choosing a type of website that can serve your business better and help your realize your business goals and objectives.

What is the cost of setting up a business website?

The cost of building and designing a business website varies.

Most big organization, companies, banks and government agencies’ websites may cost up to N3.5million Naira.

So, the cost of building a website will depend on the size and nature of the business.

If you are starting a small business website, you can get this kind of website for as low as N20,000 as a beginner.

Surprisingly, you can also create a website for free using Blogger , WordPress.com and many more.

However, there are some bad sides of using a free website for your online business.

So, I discourage the option of using a free website for reasons which include:

• Lack of full control of your website: A free website is a sub-domain of a top-level domain. The host owns the top-level domain. So, since the website is hosted as a sub-domain, you can’t have full control of the website. Once you don’t have a control over the website, you will find it difficult to edit, customize and monetize the website.
•  Unprofessional URL :  The url of a free website usually looks like https://smallbusiness.blogspot.com instead of https://smallbusines.com, http://onlinebusiness.wordpress.com instead of http://onlinebusiness.com. These URLs look unprofessional. Anybody seeing it will know that you’re not yet ready for business.
• URL hurts Search Engine Ranking: The long URL of a free website hurts search engine ranking. It’s not a good SEO practice to use a long URL.
• Host’s shutdown and your website get down: Once the host shuts down, your business is down. Free host owes you no apology for whatever decision they made bring upon your business.

All things being equal, you need to get a professional website to start an online business in Nigeria. This is only sure way to have full control over your online business and investment on the net.

Our team offer the best website development and designing for online business startup, you can hire us to build your website for your online business in Nigeria or any part of world

How to set up your own website

It’s important you know how to set up website now that you’re learning how to start an online business in Nigeria.

The steps in creating a website from scratch include:

• Choose a domain name
• Register your domain name
• Host your website
• Install content management software ( e.g. WordPress )
• Customize your website
• Add important plugins
• Create your website’s relevant pages
• Post or upload content to your website
• Link and share your website on social media
• Promote your website

Once you set up your business website, you can begin to display your products and services on the web and use social media and other digital marketing channel to promote the business.

Using a third-party website for your online business

Third-party websites can also be used to do an online business in Nigeria.

Third-party websites in this category include e-Commerce website, Affiliate marketing Networks, Dropshipping Websites, Social Media, Freelancing websites, Search Engines, and many more.

Examples of e-Commerce websites include Amazon , Jumia , Konga, jiji and many more.

Examples of social media include Facebook , WhatsApp , Instagram , LinkedIn , Twitter , YouTube and many more.

Examples of search engines include Google, Bing, Yahoo, Yandex, Duckduckgo and many more

Examples of freelancing networks include Freelancer, Fiverr, UpWork and many more

You can use any of these third-party websites to start an online business; it depends on the nature of the online business and your goals.

In fact, you can do business on the third-party website successfully without having to create your own website.

But it is important you have your own dedicated website if you are serious about making money online.

8.     Choose a Business Bank Account

After setting up your business website, the next thing to do is to choose a bank account to open for your online business.

While you open a corporate account for your business, you need to choose the right bank.

The right choice of bank is necessary for the success of your online business.

Consider opening an account with a bank that has:

• A strong online presence ,
• Quick banking services
• A good online payment gateway for easy integration into your website.

Some merchants only accept direct bank payments for their products and services but integrating online payment platform into your website makes payment easier and less stressful; this in turn increase conversion.

Majority of banks in Nigeria offer internet banking but their banking functionalities vary.

Which Bank Account is best for your online business? 

The following banks in Nigeria are known for offering very sophisticated online banking platforms:

• United Bank of Africa (UBA)
• Access Bank

Apart from the regular online Banking, they offer iOS and Android apps making banking possible on the go.

9.     Adopt Online Marketing Strategies to attract customers

After setting up a professional looking business website, the hard nut to crack is how to get your potential customers to know about your brand, products or services.

A lot of companies spend thousands of dollars trying to attract customers.

Online marketing is the use of web-based /digital channels to attract potential customers to your brand, products, or services.

To reach your potential customers or to help them find your website, you need to adopt the right online marketing strategies.

With the right online marketing strategies , you’ll target the right people, increase conversion rate or make more sales.

What are the right online marketing strategies you can adopt to attract potential customers to your website?

They include:

• Brand awareness creation
• Mobile marketing
• Email marketing – Money is in the list
• Blogging/content marketing
• Pay per click (PPC)
• Social media marketing
• Traditional advertising
• Search engine marketing
• Affiliate marketing program
• Referral program

 How do you adopt these online marketing strategies to attract potential customer to your website and make them buy your products or sigh up for your services?

The First step is to create your brand awareness

Brand awareness is the extent to which your potential customers can recognize your brand and correctly associated it with your products or services.

In creating your brand awareness, you are introducing your new brand to the market so that your potential customer can recognize it anytime, anywhere and correctly associate with your product or services.

At this point, your interest will be – to reach as much audience as you can.

So, attract EVERY USERS at this stage, most especially those who don’t know that your business exists and create as much awareness as your brand needs.

You can deploy social media , a blog , Search engine marketing (SEM) or pay per click (PPC) ads, traditional advertising and content marketing , publishing valuable articles (related to your brand) that can solve the problems the masses are facing.

Search engine marketing (SEM) will increase the visibility of your website in search engine results pages (SERPs).

Each visitor visiting your website in turns incrementally improves your website’s rankings in organic search results.

Second step is to engage your audience via email and mobile marketing

To engage your audience via email, you need to create a contact form for email and phone number sign-ups; call to action messages and possibly newsletter.

If you want to achieve this, you have to offer your audience freebie in exchange for their email addresses and phone number which you will later used in sending them mails.

The freebies to offer include an informative e-book, your newsletter, shopping vouches and many more.

You can also engage your customers via your YouTube channel and social media pages and redirected to your website.

The third step is to teach/educate your audience via webinar, Youtube video , email and mobile marketing

Now that you have gathered the email address and phone numbers of your loyal audience, there are some of them that have been asking questions and commenting on your website, trying to know more about your brand and business. You need to educate them.

These sets of audience are likely your prospects who will later be converted sales leads or customers.

Prepare multiple campaigns and content write up which can teach the audience about your brand and business – what products or services you have that can affect their life positively.

They will be very much interested in your offers having proved to be loyal to your cause.

Schedule an appropriate time to send them an engaging sales copy using tools like Mailchimp , AWeber , GetResponse and so on.

The fourth/ final step is to convert

Open your products or services for sales and sign up.

Online Payment system is already integrated into website for fast transactions.

Customers who are willing and in dare need of your products or services can buy or sign up for it.

Repeat the fourth-step process again for more conversions or sales

10.  Build Customer loyalty

Customers are king. You need to build customer relationship and loyalty for repeated sales.

The best way to do this is to offer your core customers a rewarding system such as:

• Discount on a next purchase
• Bonus on next purchase (buy 6 and get 1 free)
• Earn commission on refer a friend program
• Earn commission on Affiliate marketing program

On purchase, make the offer known and encourage them to partake.

Send a follow up email or SMS to your core customers to seek their view about your new brand, product or service.

Repeat the process over and over again starting from brand awareness creation to building customer loyalty.

With time, you will experience a better Return on Investment (ROI).

In CONCLUSION, starting an online business is a sure way to earn financial freedom

I want to believe you’ve learnt how to start to an online business in Nigeria following the 10 steps above.

You can do an online business profitable if apply all the techniques and strategies I mention in this article.

There is no online business you cannot do successfully if you implement our strategies.

You need to determine, patient and passionate about your online business

Why do online business startups fail?

Online Businesses crash because they fail to adopt the right online marketing strategies . A thorough marketing must follow an online business if it must be successful. Some other reasons why online business startup fails include:

• Lack of preparedness
• Hiring wrong person.
• Working with inexperience team.

How profitable is starting an online business?

Online business is generally a profitable business that can bring more money. It can be a huge source of income, the more audience you reach, the more money you can make. With as little as $50 (N20, 800), you can start an online business and be making more than six figures a year.

There are so many people who make money doing business online. Examples are Linda Ikeji, Mark Zuckerberg, Dom Wells, Steve Rendell, Stuart Walker, Tung Tran, Alistair Gill, Melanie Duncan and many others.

However, online business is not necessarily a magical tree that produces money. You have patient and dedicated to succeed in online business.

What online business can I start?

Some online business you can start and make money include:

• Online store
• Online Consultation
• Escrow online services
• online financial services
• Online tutoring
• cryptocurrencies trading and a host of others.

It all depends on how much you have as your capital.

What online business can I start with no money?

Some of the internet business you can start with no money include:

• Freelance writing
• Graphic designing
• Business Coaching
• Social media consulting

If you have question(s) or comment(s) on how to start an online business in Nigeria, you can ask using our comment box below or visit our question and answer page to start a new trending post. Professional and successful online business owners are here to assist you.

Remember to share this post with your friends and fans on facebook, twitter and Instagram.

Helpful Resource;

• 10 Helpful tips for starting an online business

4 thoughts on “How to Start an Online Business in Nigeria (10 practical steps)”

How can I get physical training on this online business so be sure of what I want to do on online business.

Where is your location?

Pls, I’m in Akure and into event planning and management. I want to expose my business to customers online but don’t know how to start. Pls, how do I go about it.

You can start by signing up free on social media like Facebook, twitter etc and creating social media pages to market your business. From there, you can go on to create a website for your business.

Feel free to ask us more questions on this.

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Home » The Ultimate Guide to Starting a Profitable Online Business in Nigeria

The Ultimate Guide to Starting a Profitable Online Business in Nigeria

Starting a profitable online business in Nigeria requires careful planning and execution.

Defining your niche, optimizing your website, leveraging SEO insights, focusing on content marketing, and consistently analyzing performance are essential strategies for achieving sustainable growth.

Truth be told! A lot of people want to know how to start a profitable online business in Lagos, Nigeria.

I receive at least one flier or the other trying to teach people how to build a profitable online business in Lagos.

There are even adverts online that promise to train corporate executive of companies how to use the internet to grow their earnings.

Compared to 10 years ago where you need technical skills, it’s now easier to build a business online. My colleague told me that one of his friends made over 70 million naira from affiliate marketing online here in Nigeria.

While this is true, you’ll be surprised at how many people spend so much online and make far less or no profit at all.

With the right combination of software (tools), a great business idea and an excellent marketing strategy you can start up a venture quickly or build a profitable online business in Lagos, Nigeria.

Do you have the time?

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*By signing up, you agree to our  privacy policy and terms of service .

One thing about building a profitable online business is that you need the time.

You might have heard about done for you system or plug and play system. They help you build a business website, install a tool (or software) or set up your campaign and the money keeps rolling in.

While this is possible, a lot of them are scams. You have to understand that the online landscape keeps changing and evolving.

You have to understand that the online landscape keeps changing and evolving.

If it’s your own personal business or brand, you don’t want to merely do a plug and play. It’s better to know about all the details and loopholes. You can’t leave your whole business to someone or a system. It has to be tailor-made for you.

So, if you’re going to hire a digital consultant, make sure it’s a custom made strategy . And to do this, the consultant would want to know what your business is all about, the objective of the going online, the custom marketing plan that suits you most perfectly and so on.

Remember that all this would take time.

Nine out of Ten businesses fail and here is why . Here are steps to follow to build a profitable online business in Lagos, Nigeria.

9 steps on how to start a profitable online business in Nigeria

1. define your business brand.

Write down things you feel people would benefit from your business. What problem does your business solve? What distinguishes you from your competitors? Who is your target audience or prospective client or customer?

Have you built all the processes needed offline (especially if it’s a physical product)? If a thousand people find and call you online, can you deliver on your promise? Make sure you fix all these first.

2. Count the costs

The fact that you want to go online doesn’t make it less of a business.

I see a lot of people and business who are too casual about their online business. You need to count the cost! You need a business plan and strategy of some sort.

Here are a few things you need to ask yourself.

• What’s your business about?
• Is it a service or a product?
• Where are your audiences located?
• What is your budget?
• What tools do you need?
• Financial forecast?

Remember that you’ll also need to keep records of all your business transactions and processes online for accounting and tracking purposes respectively.

Microsoft’s Excel program is very good for keeping records of this nature, but don’t forget to keep a back-up of your files, just in case. The message here is to be systematic.

There are a lot of things to consider when asking how to build a profitable online business in Lagos, Nigeria. And the most important is undoubtedly marketing. Marketing strategies can make or break a business.

3. Find a Domain Name

Come up with different URL ideas for your website. If you have a domain that has been taken, find another one close to the concept of your brand or business .

For example, you wanted the domain name, finddigitaltools.com and it has been taken. Check if .co, .biz, .org, .net, .com.ng is available. Or you can tweak the name. An example could be finddigitaltuls.com or fdt.com

The first few ideas for a domain URL that you have will likely already be taken. You can check availability by going here to Find digital tools powered by Go daddy.

READ:   How To Choose The Right Domain Name For Your Website or Blog

4.  Buy Hosting & Domain URL

Once you’ve found a domain that is available, you need to buy it so that it will be officially yours. That way, no one else can buy it in the next few days or weeks.

Every day thousands of people buy domains. You can buy one on Find digital tools  or when you buy hosting you can select a domain to come with your hosting plan.

For hosting, I still recommend using  Find digital tools as that’s the platform I use and so do many other online professionals for running their websites.

Here is a step-by-step article I wrote on how to setup your WordPress website ( Click here to view it ).

5. Get WordPress and Log In

After purchasing hosting, you’ll log in to your  Finddigitaltools dashboard and install WordPress to use as the platform your site runs on. It’s a very simple software for building a website and highly customizable.

WordPress makes life easy. You don’t need to have any experience with websites and You don’t have to mess with all the ugly coding. Even, if you still want to code from start to finish, WordPress still allows that

6. Set up your WordPress

Follow the following steps

• Select a Theme  – Once you are logged in, head to the appearance tab and find a free theme for your website. The theme is like the paint job or design to your car. Every website you visit will have a different theme (colour scheme, layout, design, etc). 
• Configure General Settings  – You also want to configure the general settings in WordPress which only takes a few minutes.  See this tutorial series .
• Download Plugins  – plugins are like apps on a phone. They allow your website to have and do different things. One, for example, is a YouTube video plugin that allows you to paste the URL of a YouTube video and put it in your sidebar so that people scrolling your sidebar will see the video and potentially click it to watch. See my recommended  list of plugins to download.
• Create Pages & Menu  – start designing your website by building webpages and setting up a menu that goes at the top of a website so people can navigate to different pages of your website easily. 

Click the link to learn how to build your WordPress website all by yourself and also read how to make money via WordPress .

7. Find Relevant Topics to write about

Now, you need to make sure that your website is active and engaging with content. Writing content that relates to your brand would place you as an authority in your niche.

People would do business with those that are competent and trustworthy.  Additionally, writing make people perceive you as a brand that knows what he is doing.

Keyword research tool like Buzzsumo or Google Keyword Planner would help you find keywords that people are searching each month and the volume. You would want to include these keywords in your article.

This is one of the major things Google looks at in ranking you. If you do your SEO well, you should rank on the first page. As people click your link this generates organic traffic to your website.

READ: How To Use Google Keyword Planner | The Definitive Guide For SEO Keyword Research

8. Design your Sales Funnel

You need to build a system from start to finish on how to convert your traffic into leads and your leads into sales. It is going to take multiple exposures to build that trust to buy from you.

You can follow the step below:

Select an Email Autoresponder Software:  Now that your website is done, you need to build a list. Most people that visit your website won’t do business with you the first time.

You need to capture the traffic coming to your website and build an Email list of people interested in your offer. You would use this to build trust and customer loyalty. I recommend using Mailer lite. That’s the one I use.

Create an Email Newsletter Series : Next is to create email series that your email subscribers (those who opted-in) would receive for a time period after joining your list. The emails can be sent in an automated fashion.

For example, I have a series of emails that would be sent to new subscribers over a couple of days on autopilot. I use this to build rapport, trust, credibility and loyalty.

Find a lead Magnet : A lead magnet is an offer you give away for free in exchange for people’s email. It’s like a trade by barter situation. This is very important in building a profitable online business in Lagos. Make sure you give something valuable and relevant.

[bctt tweet=”A lead magnet is an offer you give away for free in exchange for people’s email. It’s like a trade by barter situation.” username=”DMSInstitute”]

On this website, a lead magnet that pops up is ‘double your online sales’. This clearly defines our prospective audience.

Most of the people that would put in their emails are already doing business online. They are not newbies. They are probably struggling online or doing something wrong. When they put in their emails, we give them what we promised and continually nurture them to the sales stage.

Some companies that are seeking for our services right now have been on our list for over a year.

Create a Landing Page for the lead Magnet :  Create a separate page dedicated to giving away your lead magnet in exchange for your email. Usually, there is be an opt-in form on the landing page. The opt-in form should be connected to your email autoresponder.

I use Instapage for my landing page. A tool like SumoMe which serves as a landing page of some sort can be integrated on your website

The Money is on the Email list

Now, you are beginning to build your list, you are building rapport and trust. Moreover, you can keep telling them about how you can help them. You can keep directing them to your new blog post or content.

Now, you can sell anything without being pushy (there is a way to do this). You’ll need to learn how to do email marketing which includes how to write a great email, how to form an email title, how to create rock- solid call to actions.

Go here and here to learn more about email marketing .

If you are not leveraging email marketing you are losing out. If you are promoting your content via search or social traffic, make sure you have SumoMe integrated so that you can still grow your list. But, you are promoting an offer, direct the traffic to your landing page.

You may even decide to create another landing page for your subscribers to segment them into different categories.

Over 95% of all our revenue till date comes from email marketing. The money is in your excellent sales funnel and more importantly your list.

9. Monitor Your Online Business

To optimize your online business and plan for growth, you can start by defining your niche to create a more effective marketing strategy and achieve sustainable growth.

Additionally, optimizing your website is crucial for a successful online business, as it improves user experience and search engine visibility.

Leveraging search engine optimization (SEO) insights, focusing on content marketing, and consistently analyzing your performance to adapt your strategies are also essential for remaining competitive and achieving your business objectives.

These strategies, when implemented effectively, can help you thrive and achieve sustainable growth in the ever-changing online business landscape.

What is the most profitable online business in Nigeria?

The most profitable online businesses in Nigeria include

• e-commerce, digital marketing, online education, and freelance services.

These businesses have low overhead costs and can generate significant revenue with the right strategy and execution.

What is the highest paying profitable online business?

The highest paying online businesses in Nigeria include

• digital marketing
• online education.
• Become a professional blogger
• Make money selling products online
• Start your own YouTube channel.
• Create and sell online courses/e-books.

These businesses require specialized skills and expertise, making them highly sought after and lucrative.

What profitable online business pays daily in Nigeria?

Businesses that pay daily in Nigeria include freelance services, such as digital marketing, writing, social media marketing, content marketing, graphic design, and web development. These businesses allow individuals to work on a project-by-project basis and receive payment upon completion.

Which business is the most profitable online business in Nigeria?

The most profitable businesses in Nigeria include agriculture, real estate, and oil and gas. However, online businesses such as e-commerce, digital marketing, and copywriting are becoming increasingly popular and profitable.

Start a profitable online business in Nigeria Today

We’ve reached the conclusion of this article. By following the steps outlined above on how to build a profitable online business in Nigeria, success awaits. Carefully implement each strategy, and you will start succeeding in your online business in Nigeria .

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Have you read?

• List of Online businesses in Nigeria .
• Latest online money making opportunities in Nigeria .
• The easiest way to make money online in Nigeria .
• How to start a business with N1000 naira in Nigeria .
• Lucrative business ideas in Nigeria with small capital .
• Why your online business failed .

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Complete Guide: How to Start an Online Business in Nigeria

Updated: 08/08/2024

What is the cost of e-commerce web design in Nigeria? How much time it will take? - What are the factors that affect the cost of e-commerce web design and development in Nigeria? these questions that no web designer will be able to answer unless they know your goals – what you want to achieve with your website, the kind of products and services you offer, etc.

Recent developments have shown that a lot of profit can be made from online stores and this is why more Nigerians are becoming more open and responsive to the idea of buying and selling as well as carrying out other business transactions online

Nigeria is one of the fastest-growing economies in Africa and it has a rapidly expanding e-commerce market. The Nigerian economy is the largest in Africa and it has the highest GDP per capita in Africa.

Nigeria's e-commerce market is worth over $1 billion and is expected to grow by 20% annually. This growth rate is higher than other African markets such as Kenya, Ghana, and South Africa.

Nigeria is the most populous country in Africa with over 193 million people. The country's e-commerce market has grown exponentially in recent years, and it is expected to continue to grow by 20% annually. Nigeria's e-commerce market is worth more than $1 billion, which makes it the largest on the continent.

The e-commerce industry in Nigeria is still at an early stage, but it has been expected to grow rapidly over the next few years. In 2016, only 1% of Nigerians bought goods or services online from an African website, while 2% bought from an international site. This was mainly due to high shipping costs and poor infrastructure which made it difficult for Nigerians to buy online. But things are changing now with more people able to afford internet access and better infrastructure being built across

Nigeria's population of 190 about 75% of them are connected to the internet. which makes it a lucrative market for online businesses. This is a lot more than the population of South Africa, which is only 55 million people. In this article, we’ll be examining how to begin a business online in Nigeria.

How to Start an Online Business in Nigeria

Nigeria offers a unique market with many opportunities for businesses to thrive. Nigeria’s business environment is very attractive for international investors, one of the most favourable in Africa. The Nigerian government has made it easier for foreign investors to do business by reducing bureaucracy and simplifying regulations.

The Nigerian government has a relatively lax approach to business regulations and encourages entrepreneurs to take advantage of this by setting up an online business. also Nigerian government provides incentives and grants that can help entrepreneurs get started with their online business projects or expansion

Online business in Nigeria is booming. There are a number of online businesses that have been started in the country and are now turning into lucrative ventures.

Online business has been a lucrative venture in Nigeria, with people flocking online to start their own online business. There are different types of online businesses that have been started across the country such as personal training, affiliate marketing, and e-commerce.

Online Businesses in Nigeria:

- Online Fashion Store

- Online B2B Marketing Company

- Online Media Company

- Online Automotive Business

All kinds of products and services such as sales of clothes and clothing accessories, household gadgets and utensils, transport services, etc. can now be “hawked” online since there are numerous potential customers that are available to online businesses. Add this to the opportunity to even make money through web development and it becomes even easier to understand why e-commerce is attractive to Nigeria now more than ever before.

As advancements in technology have moved to buy and sell from brick-and-mortar stores to online stores. As more businesses continue to take their businesses online to reach the vast number of online consumers, the need for web designers and website development company in Nigeria continues to grow and that is why there are so many companies that provide services of web design in Nigeria. The online business opportunities in Nigeria are very lucrative. There are a lot of people who are looking for ways to start their own online businesses.

Why to start an online business?

Online business is not just the future of business. It is the present. Online businesses are becoming more and more popular as they are easier to run. They offer a lot of flexibility, cost savings, and convenience. E-commerce businesses have lower overhead costs compared to brick & mortar stores because they don't have to pay for rent or utilities. They also offer the convenience that online businesses do not have - customers can shop from home or on the GO.

Certain features of online business make it more appealing to likely entrepreneurs.  Some of these beneficial features include:

• Quick to start: There’s no need for rigorous training or lengthy apprenticeship to start an online business in Nigeria. With a few things in place, you can begin an eCommerce business in Nigeria
• Very affordable: E-commerce provides individuals with the chance to start up a business and run it with very little cost, saving up on expenses such as product design, business registration, physical structure for offices and stores, etc.
• Easy to manage: Online business requires less decision-making and can even be automated via web designing and development tools and websites, thus making it less time and effort consuming, permitting online business owners to use their time for other things.
• Does not necessarily require experience: Unlike most physical businesses, online business does not require much experience to establish or manage. It is also way easier to start out as a novice and still build a successful business that will generate good revenue.
• No real-time presence needed : Online businesses can be conducted from any location at any time without physical contact with customers.

There are many other benefits that come with an entirely online business, including:

- A greater reach and potential customers that you can reach out to.

- The ability to offer a variety of services and products without the need for a physical location.

- The ability to scale your business faster than ever before because you don't have any overhead costs like rent, utilities, or employees.

Online Business Prototypes

There are basic categories to consider when venturing into e-commerce, it is advisable to choose which one best suits you although it is also possible to go into as many of these prototypes as possible. Either as separated enterprises or under a single umbrella of the same brand, online businesses can be modeled with the focus on:

• Sales of physical products or services through the market
• Provision of services online
• Sale of digital information products.

Whichever you decide to pick should be influenced by your personal interest and strength.

Regardless of where you are, online business is basically done in the same way everywhere in the world. The most important aspect of any online business, however, is its ability to set up brilliant business ideas which are mostly done offline and applied online in a convenient manner for consumers or clients.

Are there any particular product or service people love and are eager to pay for but cannot easily get online? Can you find a way to make these products or services available to customers across different locations?

If yes, then you would need to consult the services of a web developer or designer. It just so happens that web development is largely becoming widespread in Nigeria today. As pointed out earlier, there are a lot of web design companies and freelance web designers that can provide you with a really great e-commerce web design in Nigeria.

Having a good e-commerce web design has a role to play in attracting customers to your online store. The user interface (UI) and other elements on your website pages must be user-friendly or chances are that those who visit your e-commerce site will not return again. However, if your website is user-friendly, your potential clients can move on to checking out the products and services you offer.

How Do I Start My Online Business?

Every business is set up for the purpose of making a profit – including online businesses. Some of the steps involved in starting an online business include choosing a business, identifying your target clients, creating an identity for your brand, and then moving on to creating a website.

The above-mentioned steps call for close work with companies that offer the service of web design in Nigeria. The steps to starting an online business include:

• Select a business

Know your target audience

Create a brand identity, acquire knowledge on how to run your business, make your business official.

• Set up a business website

Let’s examine what each of these steps entails for a better understanding of starting a successful online business.

Select a Business

The list of online businesses in Nigeria is growing and more people are getting into the industry every day. This is because it offers a lot of opportunities and benefits that cannot be found elsewhere in the world.

There are countless online business ventures that you can go into, but before picking one, consider if your business is passion-based or profit-based. Your passion might not bring profit, so to avoid disappointment choose a business that will be more likely to achieve your goals.

Also, consider the feasibility of implementing your idea and avoid choosing an online business simply because others have been successful with it as that does not guarantee your success. Moreover, while choosing a business, it is advisable to have specifics in the business to help streamline your efforts and maximize loans, thereby avoiding over-spreading of resources which rarely works.

The business you select is very important for the purpose of web development. It is the job of the web designer to portray your products and services in a way that customers will find appealing.

There are a few different ways you can approach audience targeting, but thanks to Facebook and Google, you're able to find your customers fast.

Nigeria leads the world in social media engagement, on Twitter, Instagram and Facebook. The Nigerian people are some of the most active consumers in the world and their loyalty to those platforms shows it. The country's fast-growing middle class has been a key driver of this growth. Nigeria is one of the top five markets globally for Facebook users and is ranked as the world’s third largest social media market.

Facebook has a very helpful feature that lets you determine which sets of people are most likely to be your potential customers, and one of the ways this is done is by analytics of Google. When you are on the internet, there is no sure way of communicating with the right audience without targeting. You won't waste your marketing efforts on those who don't need your products.

So, your message needs to be the right one and delivered at the right time. No advertising campaign is worth a hoot without the perfect info. It's for this reason that it's important to collect and organize all the data you can about your audience before launching any ads.

This technique will make your business easily recognizable to your target audience, saving you from the stress of constantly having to explain your business. Also, by creating a brand in line with the interest of your target customers, information on your brand will be easily accessible to those who are supposed to have it. The brand identity of your enterprise must be well reflected in your social media pages and your websites as well.

While you do not have to be an expert to do business online, it is quintessential that you continue to gather information and tidbits on what is required to sustain and develop your business. Also, ensure you are updated on trends that are relevant to your business.

In order to bolster customer confidence in your business, it is important to register it with the appropriate units of government such as the Corporate Affairs Commission of Nigeria (CAC). This will help to protect you from having your business brand hijacked from you. In addition, verify your social media account on platforms such as Facebook and Twitter. Doing these will also increase the credibility of your business.

Set up your business website

This is probably the most important aspect of starting an online business as any online business requires the use of a website which may be a third-party or a personalized website. This is the major area where e-commerce web design in Nigeria goes into full effect. Enumerated below are the steps in web development through which websites are created from scratch:

Create a unique domain name

Register your domain name, host your domain name.

• Install a content manage merit system (CMS) on your host account. Examples of common suitable CMS are Word Press, Drupal etc.
• Install a Word Press theme
• Personalize your website
• Add all necessary plugins
• Create significant pages to ensure that the site is always engaged

Create a link to social media

• Share your page on social media.

How to Develop Your Website

It is not just enough to design a website; certain web development steps must be taken to ensure that created websites remain high-performing sites and have a brilliant user experience. Some of these steps include:

• Map out a plan for your website to convert customers : Carefully plan each page to make sure that you properly highlight to customers their opportunity to benefit from your business. Each page should be designed to understand their needs and provide those needs through interactive tools like a ‘call to action’ – a prompt on a website that the client uses to take some specified action e.g., sign up “buy now” “log in” “add to,” and “contact us”.
• Remove distraction : Humans, on average, have an 8-second attention span. To keep the attention of users, simple, easy to understand and uncluttered colors, iconography, logo, fonts, styles, should be used in order to avoid visual confusion which can distract them from the message you are trying to pass across. Avoid too many on-page animations or interactions. You need to figure out where you want users’ attention to go when they arrive on the page in a natural manner. Avoid inconsistent spacing too.
• Add social proof : Try to obtain users’ trust by readily making available testimonials and positive reviews on your product/services. 58% of visitors are more likely to buy products with positive reviews. Testimonials could take the form of orders or option texts placed strategically on the pages of the site so as to build the trust of potential clients.
• Call to action (CTA) : This makes it easier for your customers to know what they can do on your website and how to easily find whatever they are looking for using call-to-actions. Place these according to the anticipated needs of the readers and in positions where they can be easily noticed.
• Organized navigation : This serves essentially as a map to highlight to users the core aspects of your services and products such as process, range of available products, and different brands available. Avoid overstuffing navigation, using confusing hypertext, and poor organization of navigation hierarchy.
• Try lengthy homepages that contain a wide range of information such as: Value proposition Intro video
• Overview of your store products
• Product features
• Reviews/testimonials/success stories
• - What are the different types of products in your store? - What is the best way to categorize your products? - What are the different ways to use your products? - How can you sell your products online? - How do you measure success for each of your product categories?
• About the company of your e-commerce store: Most businesses have their own page of information that should be included on their website. The primary purpose of this is to provide people with an overview and understanding of the company, its operations, and objectives. There are other reasons why about us pages are necessary for business marketing as well.

This helps to properly educate users on the benefit available to learn on your websites

• Embrace the use of white/negative space : This is an essential design element that helps to break up the page and improve readability. It is the blank areas around the elements on a page. They are used for the separation of sections and equally, help to imply the relation of said sections enabling users to focus on each section apiece and also guide their focus to specified important information e.g., CTA
• Mobile optimization : Make sure your site is accessible and easy to use for mobile phones users. According to Google, over 60% of users do not return to a mobile site if they have problems accessing it, and 40% visit a competitor’s site instead.
• Use sales funnel strategies : The process of starting an online business is incomplete without a sales funnel strategy. This involves having a plan to monitor visitors of your websites with the aim of gradually converting them from just passing visitors to loyal core customers of your brand over a period of time.

The information in the steps above is what web developers will need to create a website that turns visitors into conversions rather than just people who pass by after a few minutes.

Note : It is also important to have a corporate bank account with a reputable bank that can handle all sorts of payments that can be made on your site.

As for as running an online store is concerned, the importance of the services of web development companies cannot be overemphasized. Every day, more entrepreneurs are looking to venture into online business thus facilitating the need for e-commerce web design in Nigeria .

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How To Write A Business Plan In Nigeria (Free Samples And Templates)

This post concludes is the last of the series on “How to write a business plan” . The major challenge when it comes to writing a business plan is knowing where to start from. This most business owners and entrepreneurs don’t always get right. Looking through existing business plan templates gives a clear picture of what your business plan should look like.

This post contains a long list of free sample business plan templates that will give you the easy start you really need to write your own business plan.

1. Catering Business Plan

If you love to cook and are thinking about starting a business, combine the two and start a small catering business. But how do you start a small catering business? It’s by having a great business plan detailing every aspect of the business before you get started.

2. Event Planning Business Plan

Starting a catering business in Nigeria is a lucrative business with very good returns, with thousands of events and parties happening every weekend across the country. Event planning business requires a combination of education if necessary, an experience and excellent networking.

Also Read: How to Write a Business Proposal for Clients in Nigeria.

3. Hair & Beauty Salon Business Plan

Salon Business is one of the best and lucrative business in Nigeria right now because it does not cost much and requires little capital to start. Either a barbing salon or beauty salon for women pay a lot because it requires no college degree to start one but skill.

4. Day Care & Child Care Business Plan

Many Nigerian mothers are working at paid jobs or running their own small businesses which consume most of their time. As a result of this trend, there is a growing opportunity for convenience services like child and day care center businesses.

5. Driving School Business Plan

Are you an expert driver? Can you successfully teach others how to drive? If yes, you may be qualified to start a car driving school. There is a great opportunity in this business because most Nigerian are looking forward to owning their own cars. School leavers are also eager to learn how to drive.

6. Agriculture Farm Business Plan

Nigeria is blessed with a favorable soil and climatic condition that can accommodate crops such as onion, carrot, cocoa yam, pear, potatoes, okra, vegetables, beans and so much more. Starting an agriculture farm business is a profitable business opportunity with so much market to serve.

7. Feed and Farm Supply Business Plan

The feed farm production industry has been largely promoted as one of the most profitable agribusinesses to venture into. Africa, especially Nigeria, has a major impact on the worldwide production and distribution of livestock feed.

Also Read:  [PART 1] How to write a business plan – Tips when writing your business plan.

8. Fitness Gym Business Plan

Health they say is wealth; the need for health is the need of all both young and old, both for the rich and the poor alike. Would you like to invest in the fitness business, or are you thinking of a business to invest in? You should consider this business option.

9.Pharmacy Business Plan

Pharmacy or drug store business, whether we like or not, has become an integral part of the Nigerian economy today. In a nutshell, drugstores are described as retail establishments that market drugs, be it prescription-based, proprietary, or nonprescription medicine.

10. Fast Food Restaurant Business Plan

The fast-food business in Nigeria is a very profitable business. Food is something we cannot do without even if it’s once a day. The growing population of Nigeria with over 180 million people is also a high contributing factor to the profitability of fast food business in Nigeria. Amidst the current global crisis, one line of business in Nigeria that continues to promise greater returns on investment is the fast food business.

11. Bakery Business Plan

The consumption of bread and other bakery products such as biscuits, chin-chin, gala and meat pie among others, has created a huge market for the wheat flour industry. This sector has provided a lot of opportunities while more opportunities are still open for interested investors that are willing to invest some cash.

12. Internet Cafe Business Plan

The demand for internet cafe services in Nigeria is high especially in business enabled environments like tertiary institutions, offices and in different work areas. This business is one of the profitable medium scale businesses in Nigeria; the business can give a high-profit margin when managed properly.

13. Clothing Boutique Retail Business Plan

Starting your own clothing shop boutique is a good business idea in Nigeria because the fashion industry is one powerful sector that will always be vibrant in any economy because all over the world, people have a basic need for clothing. Beyond this need, fashion is also evolving on daily basis due to the huge and diverse interest in styles.

Also Read: [PART 2] How to write a business plan – Basic template contents & structure.

14. Automotive Car Repair Business Plan

Nigeria is and will always be a big market for cars, both used and new ones. Compared to other African countries, Nigeria alone spends up to $5 billion dollars every year importing vehicles (especially second-hand) from the USA, Canada, Europe, and Asia. Which makes the industry an area worthy of investing.

15. Car Wash Business Plan

The good aspect of this business is that it does not necessarily require a large amount of capital or funding especially when you intend to start. For those who have enough money to invest, this will be a good decision as with more money invested, the business can grow much better and faster leading to better and profitable returns.

Other business plan samples and templates include;

16. Used Cars Sales Business Plan.

17. Online Print Shop Business Plan .

18. E-commerce Retailer Business Plan .

19. Coffeehouse Business Plan.

20. Night Club Business Plan.

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How to Write A Business Plan in Nigeria (Template for Nigerian Businesses)

The first time I thought about writing a business plan was when a friend asked for my help writing his. I could imagine the stress he had gone through before asking for my help.

Many times, the subject of a business plan comes up when one wants to start a business, and for the majority of people, it almost always seems like some special type of document that only gurus write.

A large number of Nigerian startups fail to understand the true significance of this one document. This fact has made many Nigerian business startups botch the preparation of their business plans by focusing totally on the wrong things.

Good plans prune your projections into realistic thresholds and consider as many parameters as are available to you.

Before we move on to how to write a business plan, we need to define and establish what a business plan is or what it should be.

Table of Contents

What is a Business Plan?

 A business plan is a document describing a business, its products or services, how it earns (or will earn) money, its leadership and staffing, its financing, its operations model, and many other details essential to its success.

A well-written business plan should be able to prove to just about anyone who reads it how feasible your goals are, including potential investo rs.

How to Write A Business Plan (Template for Nigerian Businesses)

Writing a business plan may seem daunting and complicated, but with a systematic approach, you can easily achieve this task with the right guidance.

Below are strategies to help you narrow it down to easily actionable bits.

Know the purpose of the plan

When an entity’s purpose is unknown, abuse is inevitable, and often this tendency is not effectively maximising such.

Before unknowingly wasting precious time writing a plan that wouldn’t fit its purpose, you must know who exactly is going to be reading your plan before taking any steps.

For example, a simple plan written to attract investors would always differ from one written for internal use only.

Furthermore, before writing any part of your plan, even in the search for investors, you should consider especially who your readers are and try as much to cater to their particular expectations without losing track of your initial road map.

You should also aim to make your plan adaptable, editing it as the situation demands.

Draft an executive summary

A good executive summary is a key section of your plan—it’s also the last section you should write.

The executive summary’s purpose is to briefly describe the other parts of your plan. It usually is the part of your plan that convinces the reader if they want to know more about your business.

It’s also an overview of your business that persuades investors to read further. This is why you mustn’t make mistakes here.

 While writing, keep in mind that it’s a summary, so make sure to highlight the key points you’ve uncovered

 Whatever summary you end up putting on the plan would serve as the façade, the doorway into your plan.

Be as brief as you can. Be passionate. 

Describe your company

This section of your business plan is the simplest part of the whole process. It caters for two fundamental questions: who are you, and what do you plan to do? Answering these questions introduces why you’re in business, why you’re different, what you have going for you, and why you’re a good investment bet.

Starting from a proper description of your company, you must share all the relevant information that connects to form your typical brand business plan.

These include market or industry analysis, organisation and management, service or product line, marketing and sales, your operations plan and your financial projections.

Make sure to present as detailed a description as possible using whatever medium can portray your ideas the best – tables, charts, verified industry statistics etc.

Read Also: How to Choose a Business Name in Nigeria

Do a thorough research

It doesn’t matter if you ever intend for anyone else to read it.

To write the most functional and perfect business plan, you need to know many things, which means research. It’s also called “doing a market analysis.”

It should include an overview of how big your estimate of the market is for your products, an analysis of your business’ position in the market, and a general overview of the competitive landscape.

It’s considered a safe bet to spend twice as much time researching as you would drafting the actual business plan.

This is because entrepreneurs need to know their market sphere, customers, and product and services very intimately to draw any plan of relevance.

Doing thorough research must include reading everything you can afford to read, talking to people, and seeking professional counsel. You should also check out videos on YouTube on what you are about. Scour the internet. 

 Finally, as a business owner, you’ll have to eventually make it into a habit and constantly inform yourself whenever the chance presents itself.

Read Also: How to Write a Business Report: Definition, Format, and Samples

Competitive analysis

After doing a market analysis, the next thing you should add to your business plan is a competitive analysis, i.e., you need to know who your competitors are. You cannot do this effectively if you do not take the time to study them. A good reason an investor would choose your business is if you have been able to study your competition and find a means to produce your services and products that are unique, better, and distinguishable. 

Take note of actual and estimated figures

When you are starting a business and using expected figures, you need to communicate that properly so as not to mislead investors. Of course, you should have actual figures if you are already running your business.

Read Also: How to Write a Good Pitch: The Ultimate Guide for Freelancers

Service or product plan

This section should explain your service’s life cycle and what you sell. Explain how this benefits your customers. Share plans of intellectual property filings and research on your product or service. Also, describe the problem you are solving and how you plan to solve it. Of course, you have to talk about the competition as well.

Outline management and organisation

Your business plan’s management and organisation section should tell readers about who’s running your company. Detail the legal structure of your business. Communicate whether you’ll incorporate your business as a corporation or create a limited partnership or sole proprietorship. 

If you have a management team, use an organisational chart to show your company’s internal structure, including the roles, responsibilities, and relationships between people in your chart.

Communicate how each person will contribute to the success of your startup. If you do not have enough hands to produce the desired result, have a plan to hire capable people to fill in the gap.

You can add documents (resumes, permits, leases, product pictures, letters of reference, etc.) to support your business plan; however, this is optional. 

As you write a business plan that serves its purpose, remember that your words should persuade the reader and convince them as it convinced you.

Join our WhatsApp community to be a part of our Insightful conversations. You can subscribe to our YouTube Channel to watch our videos on business transformation.

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Top 10 Best Online Businesses to Start in Nigeria

Starting an online business in Nigeria is a great way to tap into the country’s growing digital economy. As more and more people are using the internet to shop, work, and learn, there are many different types of online businesses that you can start in Nigeria.

However, despite the many opportunities available online, starting and succeeding in your online business will depend on other factors like your skills, interests, and budget.

In this article, we’ll take you through the pros and cons of online businesses as well as the available options.

10 Best Online Businesses to Start in Nigeria

When starting an online business in Nigeria, you will need to do your research to understand the market for your products or services and to identify any potential competitors.

Other things you would probably need include a business plan, a website or online store, a market for your business as well as customer service.

Here are the best online businesses to start in Nigeria if you have the wherewithal.

1. E-commerce Store

Start an online store to sell products such as clothing, electronics, gadgets, or handmade crafts. You can create your e-commerce website or use established platforms like Jumia, Konga, or Shopify.

2. Digital Marketing Agency

Offer digital marketing services to businesses looking to establish an online presence. Services can include social media management, search engine optimisation (SEO), content marketing, and pay-per-click (PPC) advertising.

3. Freelance Services

If you have skills in writing, graphic design, web development, or any other freelance skill, offer your services online through platforms like Upwork, Fiverr, or Freelancer.

4. Online Coaching and Consulting

Share your expertise in a particular field by offering coaching or consulting services. This could include business coaching, career counselling, or personal development coaching.

5. Drop shipping

Start a drop shipping business, where you sell products without holding inventory. You purchase products from suppliers only when you make a sale, reducing the need for upfront capital.

6. Affiliate Marketing

This involves promoting products or services from other companies and earning a commission for each sale generated through your affiliate links. Affiliate marketing can be done through blogs, social media, or email marketing.

7. Online Content Creation

Create and monetise online content through platforms like YouTube, a blog, or a podcast. You can earn revenue through ads, sponsorships, or affiliate marketing.

8. Online Retail Aggregator

Develop a platform that aggregates products or services from various online retailers, making it easier for consumers to compare and make purchases.

9. Online Fitness and Wellness Coaching

Offer virtual fitness and wellness coaching sessions, personalised workout plans, and nutrition guidance to clients seeking to improve their health.

10. E-learning and Online Courses

Create and sell online courses or educational content on platforms like Udemy, Teachable, or your website. Topics could range from technical skills to personal development.

It's essential to continuously update your skills and stay informed about the latest trends and technologies in your chosen industry to remain competitive in the online business landscape.

Pros of Running an Online Business

Running an online business offers several advantages and benefits, which contribute to its popularity and growth in today's digital economy.

Here are some of the key pros of running an online business:

• Low Overhead Costs
• Global Reach
• Flexibility
• Reduced Barrier to Entry
• Wider Product and Service Range
• Cost-Effective Marketing
• Data Analytics
• Scalability
• Environmental Benefits
• Access to a Diverse Workforce
• Constant Availability

With the right strategies and dedication, many entrepreneurs find online business to be a rewarding and profitable endeavour.

Downsides of Online Businesses

Running an online business offers numerous benefits, but it also comes with its share of challenges and drawbacks.

It's important to be aware of these cons so that you can address them effectively.

Here are some of the cons of running an online business:

• Intense Competition
• Technical Challenges
• Digital Marketing Costs
• Cybersecurity Risks
• Customer Trust and Credibility
• Dependency on Internet Infrastructure
• Lack of Personal Interaction
• Shipping and Logistics
• Marketplace Fees
• Online Reputation Management
• Isolation and Work-Life Balance
• Legal and Regulatory Compliance
• Constant Adaptation

While these cons can pose challenges, many successful online entrepreneurs have overcome them through careful planning, strategic management, and a commitment to customer satisfaction.

Being aware of these potential drawbacks and having a plan to address them is essential for building a sustainable and profitable online business.

How to Drive Traffic and Increase Sales to Online Business

Driving traffic and increasing sales for your Nigerian online business requires a combination of effective marketing strategies, user-friendly website design, and customer engagement.

The following tips can help you achieve these goals.

● Search Engine Optimisation (SEO)

Optimise your website for search engines to improve its visibility in search results. Use relevant keywords, meta tags, and high-quality content. Consider creating content that addresses common questions or problems your target audience has.

● Mobile Optimisation

Ensure that your online store is mobile-friendly and responsive. Many users in Nigeria access websites via mobile devices, so a seamless mobile experience is essential.

● Social Media Marketing

Leverage popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your products. Share engaging content, run targeted ads, and engage with your audience to build a strong social media presence.

● Email Marketing

Build an email list of customers and potential buyers. Send out newsletters, promotional offers, and product updates to keep your audience informed and engaged.

● Pay-Per-Click (PPC) Advertising

Consider running PPC advertising campaigns on platforms like Google Ads and social media channels. Target specific keywords and demographics to reach potential customers.

● Content Marketing

Create valuable and informative content related to your products or industry. This can include blog posts, videos, infographics, and more. Share this content on your website and social media platforms to attract and engage your audience.

● Local SEO

Optimise your website for local search by including location-specific keywords and creating a Google My Business profile. This is particularly important if you have a physical store in Nigeria.

● Customer Reviews and Testimonials

Encourage satisfied customers to leave reviews and testimonials on your website and third-party review platforms. Positive reviews can build trust and credibility.

● Secure and User-Friendly Website

Ensure that your online store is secure , loads quickly, and offers a seamless user experience. Make it easy for customers to browse, search for products, and complete purchases.

● Offer Discounts and Promotions

Run limited-time promotions, discounts, and special offers to incentivize purchases. Highlight these deals prominently on your website and in your marketing materials.

● Customer Engagement

Engage with your customers on social media and respond promptly to their inquiries and comments. Building a strong relationship with your audience can lead to repeat business and referrals.

● Local Partnerships and Collaborations

Partner with local influencers, bloggers, or complementary businesses to expand your reach and tap into your audience.

● Analytics and Data Analysis

Use website analytics tools to track user behaviour, traffic sources, and sales conversions. This data can help you make informed decisions and optimize your marketing efforts.

● Customer Retention

Implement strategies to retain existing customers, such as loyalty programs, personalized recommendations, and follow-up emails.

● Payment Options

Offer a variety of payment options that cater to the preferences of Nigerian consumers. This may include bank transfers, mobile money, and card payments.

● Local Cultural Considerations

Understand the cultural nuances and holidays in Nigeria. Tailor your marketing campaigns and promotions to align with local traditions and events.

Remember that building an online business takes time and consistent effort. Continuously monitor the effectiveness of your strategies and be open to adapting and optimizing your approach based on the results you see.

Don’t forget to visit nairaCompare for more tips on building a business as well as business loan offers.

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1. E-commerce

E-commerce is the most popular and profitable online business in Nigeria. According to a report by Statista, the revenue of e-commerce businesses in Nigeria was expected to reach $6.5 billion by 2022. This statistic alone shows how lucrative this sector can be for entrepreneurs looking to start an online business.

The best thing about e-commerce is that it offers endless opportunities for growth and expansion. With a rapidly growing population and increasing internet penetration rates, there has never been a better time to invest in this industry. From fashion items to electronics and groceries, the possibilities are endless when it comes to what you can sell online.

However, success in e-commerce requires more than just setting up an online store. It involves developing a solid marketing strategy, providing excellent customer service, and optimizing your website for search engines, among other things. The competition may be stiff, but with hard work and dedication, you can carve out a niche for yourself in this highly competitive space.

Moving on from e-commerce, another thriving online business in Nigeria is freelancing. As we will see in the next section, freelancers have become increasingly popular as more companies seek remote workers who offer specialized skills at affordable prices.

Check out these Best 14 Legit Sites That Pay You To Test Apps And Websites

2. Freelancing

It’s ironic that in a world where most people are looking for stability and security, freelancing has become the new buzzword. The idea of being your own boss and working from home sounds so alluring that it seems everyone is jumping on the bandwagon. However, freelancing is not as easy as it sounds. It requires discipline, hard work, and constant learning.

One reason why freelancing has gained popularity in Nigeria is because of its flexibility. With companies cutting down on staff or downsizing due to the economic recession, more Nigerians are turning to freelance work to make ends meet. Freelancing allows you to choose when and where you work, while also giving you control over your income.

Another benefit of freelancing is the opportunity to learn new skills. As a freelancer , you have access to online courses and training programs that can help you hone your craft or even learn entirely new ones. This makes freelancers valuable assets in today’s job market since they possess a wide range of skills.

As we move towards an increasingly digital world, affiliate marketing has become another profitable online business in Nigeria. You can become a very successful affiliate marketer. Let’s look at affiliate marketing in our next section. 

3. Affiliate Marketing

In Nigeria, affiliate marketing has become one of the most successful online businesses anyone can start today and make money. This model of online business is a legitimate business that involves three parties. These are the business owner, the affiliate, and the buyer. You as the affiliate work on a commission basis and get paid by businesses for any leads or sales you send their way.

As an affiliate marketer, you will receive a special affiliate link from the merchant/ business owner as one of their authorized affiliate marketers when you sign up for an affiliate marketing program with them.

Getting started with affiliate marketing is very simple and straightforward. However, it is not easy, as you need to put in the work. You don’t need cash to start this online business. This means anyone with zero capital can start affiliate marketing. To generate free sales, you can easily use your social media handles like Instagram, TikTok , Snapchat , Facebook, and Twitter to promote your affiliate link for free. 

Also, you can advertise your affiliate links on your blog if you have a blog. But if you want to increase traffic to affiliate products and make more money, you may want to try paid advertising. But I do not recommend this if you are just starting

There are tons of affiliate networks and programs you can sign up with here in Nigeria. Opay, PalmPay, WarriorPlus, Shareasale, Amazon, Expertnaire , Jumia Kol, and lots more. As an affiliate marketer, you can earn up to N100,0000 or more per week promoting other people’s products on all of these platforms.

4. Blogging

Blogging is another perfect online business in Nigeria that anyone can start right from their bedroom. One unique perspective of blogging is that it gives you the ability to express your thoughts through writing and connect with like minds. — People who share the same idea with you. You do all of this while making money with your blog . — this can be very fulfilling. 

If you have a hobby or information that you think will be beneficial to others, you can start a blog, create content on the information on your blog, share them online, and make money from it.

Making money as a blogger is usually the latter part. The first part is to ensure you work hard to make your blog rank on Google SERP and others like Bing. Work hard to create rich and quality content, and do keyword research and SEO in other to make your posts show up on search engines. 

Why most people see blogging as the best and easiest online business for Nigerians today, staying focused and consistent is very paramount to your success. 

Why I love and also recommend blogging as one of the best online businesses in Nigeria is because it has several ways you can earn money from it . And you can easily receive this money in your Nigerian bank account. And you make money from it while writing passionately about what you love. Just like this content, you are reading. This is a blog post, and you are reading it from my blog. 

As a blogger, you can choose just any niche that suits you and blog about them. This could be health, fitness, fashion, politics, investment, tech, education, food, the latest news, and trending music. Or you can simply create a simple guide (how to) blog. All you need to do to start a blog is purchase a domain name and launch your website.

5. Vlogging and YouTube

While blogging is used for creating written content and infographic in the form of a post, vlogs are used for creating video content.  Recently, vlogging and YouTube have become very popular in Nigeria and lots of content creators are switching to YouTube, creating video content and making lots of money every month. 

All it takes for you to make money on YouTube is to create quality video content, post it on YouTube, drive traffic to it, and boom, you can start making money. Amazingly, there are several niches you can vlog about such as comedy videos, guides, news, fitness, food, and nutrition, and you can also blog about products you love and apply affiliate marketing as well. 

One great advantage of a YouTube channel is that it is totally free to start. — unlike blogging, you don’t need to buy a domain or host. Simply signup up to YouTube with your Google account and start vlogging. 

Just make sure you are creating good, quality, and engaging videos, post them on YouTube, and start getting views.

Some of the ways you can make money with your vlog (YouTube), — include ad revenue , sponsorships, promoting affiliate products, and paid ads. Bear in mind that this does not happen overnight. Working and consistency are required. 

6. Social Media Influencer

If you’re wondering what kind of online business you can start in Nigeria that will be successful, and make you money with simple work done, then you should consider becoming a social media influencer . Recently, due to the surge in social media usage like TikTok , Instagram, Facebook, Twitter, etc., there has been an up-rise in the number of consumers in the online space. While we see this exponential increase and engagement, lots of individuals have seized the opportunity to become go into social media content creation and become influencers. 

Becoming a social media influencer is really very easy. Unlike blogging or Vlogging where you may need to get a laptop or desktop, all you need in this case is just a good smartphone.  Once you have a good smartphone and can create quality and engaging content like skits, funny memes, etc., you can jump on this online business, register an account with TikTok, Instagram, Facebook, etc. and start making money. 

As an influencer, companies, and individual business owners pay social media influencers to promote their products on their pages to their large followings. Which is one way of making money with this online business. 

In Nigeria, especially among women, this business is rising in popularity. You can use any social media platform to become an influencer and earn money, from Instagram and Twitter to Facebook, TikTok , and even WhatsApp.

Depending on your following, influencers on Instagram get paid up to millions of Naira per sponsored post. Influencers also have the opportunity of signing endorsement deals worth huge amounts of money with notable brands. 

Also as an Influencer, you can create and promote your own business like a clothing line, cosmetics line, and so on. The money-making opportunities for social media Influencers are really numerous.

Check out our Best 10 Freelance Writing jobs for beginners with No Experience

7. Print On Demand Business

If you are looking for the best online business to start in Nigeria with little or no investment capital, then I will highly recommend print-on-demand (POD).  Starting a print-on-demand online business in Nigeria is a great way to make money online and earn a good living. With websites like Redbubble, Printful, CustomCat, Printify, etc., you can easily create your POD account and upload your graphic designs and sell them as business cards, t-shirts, banners, flyers, mugs, stickers, etc., you can make money from your creations.

All you need to do to make money on this online business model is to choose a niche and create unique designs that will appeal to your audience, and upload them to your shop. You can create eye-catching designs using simple design software like Canva, photoshop, illustrator, etc. then upload them to POD sites to start earning money. Note that the majority of these websites don’t demand an upfront payment because the revenue is split after sales are made.

Other print-on-demand sites include Teespring, Zazzle, Spod, Tpop, JetPrint, Teelaunch, Gooten, Lulu Direct, Amazon Merch, etc. these are all print-on-demand websites worth investigating. It is always a good practice to open an account with other POD sites and spread your designs across them. This will help you increase sales . 

8. Mini Importation

Another excellent online business opportunity in Nigeria is Mini importation. This is one of the most recent and untapped online business opportunities in Nigeria. Because there aren’t many people involved, and the e-commerce sector is growing at a fast pace, this business is very lucrative and profitable.

Mini importation business entails purchasing products from China and other countries at low cost, importing them to Nigeria, and then selling them for a profit. As an online entrepreneur or a student, you can make millions of Naira with this business.

This business has a high-profit margin . You can earn up to 200% ROI on each product. For example, you could buy a watch for N5000, sort the shipping, clearing, and forwarding fee for about N3000, run ads for N2000, and sell the watch in Nigeria for N25,000, making a profit of N10,000.

You can also make a lot of money in Nigeria by buying and selling other Chinese products such as fashion, beauty, home tools, health and wellness products, etc. This business is ideal for students, stay-at-home moms, and recent graduates looking for work. This is due to the fact that fashion products are very easy to market and sell quickly.

9. Sell on Online marketplaces (Jumia, Jiji, and Konga)

If you’re still unsure of the type of online business you can start here in Nigeria, then this idea may be a perfect fit for you. There are people who love selling physical products and taking inventories, so this may be the best idea for them as well. 

Selling on websites like Jumia , Konga, and Jiji is a good and profitable business in Nigeria, all thanks to the increasing demand from online shoppers . People now love to sit and make purchases from the comfort of their homes. These websites let you list your products on their platform, and expose them to millions of their online audience, helping you sell faster.

You can sell any legal product on these e-commerce sites, including electronics and appliances, phones, laptops, and even fashion accessories.

All you need to do to get started is find products to sell, list them, start selling, and start earning money. 

10. Create and Sell Courses

Selling courses online is one of the simplest and most profitable online business ideas in Nigeria. This business model has the potential to generate millions of Naira for you passively over time.

If you’re skilled in any field, such as local production ( like makeup, gele, baking), or tech-savvy like programming, internet marketing, graphics design, crypto or forex trading, blogging, AI, and so on, you can earn money by creating a course around those topics and selling them online.

You can make money by launching your course for free on websites like Udemy and Skillshare. These websites already have a large global audience ready to purchase your courses.

11. Become a Social Media Manager

One of the simplest online businesses in Nigeria that you can start without any investment is managing other people’s social media accounts, regardless of your status as a secondary school student, university student, stay-at-home mom, recent graduate, or even jobseeker.

Many small and even large businesses are willing to spend a significant sum of money to hire someone to assist them in developing and posting interesting content as well as responding to comments and direct messages on their social media profiles, such as TikTok, Facebook, and Instagram.

Starting this business is very simple and straightforward. However, you should bear in mind that you need to acquire at least a skill in digital marketing. You can start this business with just your phone and then purchase more equipment when needed as you grow your clients and business, with this online business, you can start earning up to N100,000 per client depending on your agreement.

There are several ways you can get clients. You can create a gig for managing social media pages on freelance marketplaces like Upwork and Fiverr to get clients. Many companies and individuals use it to locate social media managers. You can also DM small businesses on social media to offer them your services. Lastly, you can run FB ads to promote your business. 

12. Trade Forex and Cryptocurrencies

Recently, forex trading has become more popular and is one of the most lucrative online business opportunities in Nigeria. Millions of Naira can be made each day trading foreign currencies on the internet just by using your smartphone here in Nigeria.

Forex trading involves a sizable financial outlay and numerous risks. But on the forex market, you can make a fortune in a month, if not even a week. A smartphone or computer, along with knowledge of forex trading, is all you need to get started.

Similar to forex trading, cryptocurrency trading is another popular online business in Nigeria. Many millionaires have been made in Nigeria as a result of the rise of cryptocurrencies, especially among the younger generation.

Investing in and holding various cryptocurrencies like bitcoin, Ethereum, Bitcoin, Dogecoin, etc. can make you lots of profit. Trading cryptocurrencies entails taking risks and demands a time and money commitment. So, you need to do your own research before investing in any cryptocurrency

13. Become a Virtual Assistant

Working as a virtual assistant is very similar to an office job, the only difference is that you are doing this from home. This means, — you’ll work some office jobs for a person or a business while working remotely from the comfort of your home rather than physically going to the office location. In other words, offering assistance with administration.

Writing emails, responding to emails, typing, taking calls, managing social media pages, maintaining websites, and other tasks are all part of a virtual assistant’s job description.

Being a virtual assistant offers numerous financial opportunities. Depending on the terms of the agreement, you may be paid hourly, weekly, or monthly.

14. Flip Domain and Websites

Another underutilized online business in Nigeria is the buying and selling of digital assets like domains and websites. It entails purchasing domains and/or websites with promising futures and reselling them for a healthy profit.

You can achieve this by purchasing a desirable domain name from a variety of domain registrars or from a website for aged or expired domains like expireddomains.net, which you can then sell for a profit on marketplaces like Flippa, Empireflipper, and GoDaddy’s Domain Auction.

15. Web Design/Development

In the post, you have seen the vast opportunity that there is in the digital space. As a result of the countless opportunities, lots of businesses are now switching to the digital space, — which also creates more opportunities for you, if you are a web designer or developer. However, if you don’t know how to design/develop a website, there is still an opportunity for you to acquire the skill and start making money with it. 

Internet marketing, website design, web development, mobile app development, video editing, freelancing, affiliate marketing, digital marketing, and lots more are some of the best online businesses in Nigeria. — They are legit, tried-and-rusted online business ideas in Nigeria.

Lots of business owners, politicians, corporate executives, companies, and even individuals are now switching to the online space where they see more opportunities. And these people are in search of developers who will help them create a professional online platform, such as an e-commerce website, portfolio site, blog, brand, and company site. 

There are also those looking for tools like online management systems like school management systems, sales management systems, etc. 

You can acquire skills as a software developer, or app developer, or even become a full-stack developer and build an excellent and successful career developing online platforms for corporate bodies and individuals. If you want to succeed, you must be able to create professional websites, create web graphics, build websites, and upload websites to servers.

16. Flip Social Media Pages

Another lucrative and profitable online business to start in Nigeria and earn money from is flipping social media pages. Since lots of individuals are looking to grow their followers within the shortest time possible or acquire an already existing account with a good number of followers. 

All you need to do is create a social media account in a particular niche, grow the account to have good followers and engagement, and market the account. 

If growing an account from scratch looks like mission impossible, you can look for social media accounts like Facebook pages, Instagram accounts, and Facebook groups with a good number of followers. The account should be niche focused, active, and interesting. Once you spot an account that matches what you are looking for, you can buy the accounts and resell them for a profit.

You can use platforms like Fameswap to list those pages to get quick sales or post them on forums or Facebook groups to attract buyers.

17. Teach Online

If you are great at teaching, this should be a good business opportunity for you. At the moment, online teaching is still very new in Nigeria, — which makes it a gold mine for those who are into teaching. With online teaching, you can offer various subjects like English, Math, Chemistry, Biology, Physics, Economics, etc. and the good part is, you don’t have to create your own platform. 

All you need to do is simply register on websites like teachable teacheron , tuteria , and citytutors o connect with people looking for online tutors for their children or themselves.

As an online tutor, you can charge $5, $10, or even more per hour, depending on your client and the agreement reached. Also, lots of people are prepared to spend that money as long as they see a good teacher who can tutor their kids or them. With an online teaching job, all you need to get started is just a PC and a microphone. This job is very simple and easy to start, especially for stay-at-home mothers and teachers.

18. Start a Dropshipping Business

Dropshipping is another successful online business you can start in Nigeria. If you are in Nigeria, there are two possible ways you can carry out dropshipping. 

You can do this by creating a dropshipping e-commerce store using WooCommerce or Shopify, importing products from AliExpress, and reselling them in your dropship online store. 

If you don’t want to create an online store, you can source for products locally, purchase them at deep discounts, and resell them for a profit using your social media handles. One major difference between dropshipping with mini importation is that you arrange for the suppliers to deliver the goods to the buyers, rather than you delivering them yourself. 

Dropshipping is a very simple and lucrative business to launch in Nigeria, and you can run it in your spare time. You can make a lot of money if you increase sales despite the low-profit margin.

19. Sell Photos Online

Photographers will love this session. If you are a professional photographer, or you are just starting out, you can make money by selling your professional images online.

With websites like IstockPhoto, Pexels, Shutterstock, Unsplash and Adobe Stock you have the opportunity to create an account and set up your platform, upload your professional picture, and start selling them online. 

If you can capture some incredible images of things like nature and food,  and post them on these websites, you’ll be compensated with royalties each time someone downloads a copy of your photo.

20. Launch a Mobile App

Did you know? Every mobile app you download online makes the mobile app owner some money. There are some apps on the Play store that has over 1 million downloads. Now that is huge revenue for the mobile app owner. 

If you are looking for the best online business in Nigeria to start this year, then you can try launching your own mobile app. 

However, you need to understand that the process of launching a mobile app is not easy and requires some money. If you are not a developer, you will need a developer, and they may charge you some money to develop an app for you. But once you are able to develop and launch your app, you are in for good profit making. 

One major way to make money with a mobile app is to monetize it with display ads (Which is AdMob). If you are not sure where to start and you are not a developer but what to venture into this online business, you can use platforms like Toptal, Fiverr, and Upwork where you can hire developers and pay them to make an app for you. You can also use influencers to promote your app or run ads to increase the download and usability of the app. 

All you need to do is have the necessary funding, come up with an original app idea, identify your target market, and publish your app once it is complete. Once this is finished, you can start earning money from subscriptions or AdMob ads.

The more people who download and use your app, the more money you make.

21. Start a Digital Marketing Agency

As stated earlier, lots of individuals are now moving their businesses to the online space, — this means there will be a need for agencies to help them manage their businesses and also do marketing for them.

As a result of this, starting a digital marketing agency in Nigeria is a very promising online business. You can make a lot of money by establishing an internet/digital marketing agency. As a digital marketing agency, your  business will include helping individuals, corporate bodies and companies in promoting their products and services online through paid advertising and organic reach. With the aim of creating brand awareness or generating sales. 

Many small businesses in Nigeria are looking for professional digital marketing agencies who can help them promote their products on the internet, — since they don’t know how to do that themselves. You can provide them with your services and be compensated fairly.

To get started, you must first understand what digital marketing is and how to do it. You can learn everything by watching YouTube videos.

22. Amazon KDP

Amazon KDP is a self-publishing platform that allows you to self-publish eBooks, paperbacks, and hardcover books for free and make money. 

If you have extremely valuable information or are skilled at writing stories, fiction books, and other interesting stories, you can easily turn that into a profitable online business. With Amazon KDP, you can self-publish books online and sell them for a good profit.

You can sell any type of e-book online, such as low-content books, no-content books, short stories, guides, journals, etc. as long as it contains valuable information or is useful to the people. The amazing thing about selling eBooks online is that you can make an unlimited amount of money because you can publish hundreds of books.

What Are The Legal Requirements For Starting An E-commerce Business In Nigeria?

Starting an e-commerce business in Nigeria can be a lucrative venture, but before you get started, it’s important to understand the legal requirements. As of 2021, there are specific regulations and laws that apply to online businesses in Nigeria.

One interesting statistic is that as of 2020, Nigeria had over 100 million internet users – making it one of the largest online markets in Africa. With such a large potential customer base, starting an e-commerce business in Nigeria may seem like a no-brainer. However, it’s crucial to ensure your business complies with all necessary legal requirements.

To start an e-commerce business in Nigeria, you’ll need to register your company with the Corporate Affairs Commission (CAC). This involves providing details about your company structure and ownership, as well as paying registration fees. Additionally, depending on the type of products or services you plan to offer, you may also need licenses from regulatory bodies such as the National Agency for Food and Drug Administration and Control (NAFDAC).

In summary, launching an e-commerce business in Nigeria requires careful attention to legal requirements. By registering your company with CAC and obtaining any required licenses from relevant agencies, you can ensure your business operates legally and successfully taps into the country’s growing online market.

How Do I Determine My Pricing Strategy For Freelancing Services In Nigeria?

When it comes to freelancing services in Nigeria, determining your pricing strategy can be a challenging task. There are several factors that you need to consider before settling on a price for your services. Firstly, you should research the market rates in your industry and understand what other freelancers with similar skills charge for their services. This information will help you establish a reasonable rate that is competitive yet profitable.

Secondly, it’s essential to consider the level of expertise and experience you bring to the table. If you have years of experience in your field or possess specialized knowledge, you can justify charging higher rates than someone just starting out. However, if you’re new to freelancing and have little experience, it might make sense to charge lower rates initially until you gain more credibility and build a strong reputation.

Lastly, keep in mind the value of your time when deciding on pricing strategies. It’s essential not only to cover your costs but also to ensure that you earn enough money per project or hour worked while still being affordable for clients. Your pricing strategy should reflect both the quality of work delivered and its corresponding value.

In summary, establishing an appropriate pricing strategy requires careful consideration of various factors such as market demand, competition rates, skill level, and personal worth. By taking these into account, you’ll be better equipped to come up with fair prices for freelance projects without undervaluing yourself or overcharging clients unnecessarily. 

Remember that finding a balance between affordability and profitability takes time; however, once achieved, it guarantees success!

In conclusion, the best online businesses in Nigeria include e-commerce, freelancing, and online education. These three areas have seen a tremendous growth over the past few years as more Nigerians embrace digital technology. E-commerce has made it possible for people to buy and sell goods from the comfort of their homes, while freelancing allows skilled individuals to offer their services remotely.

Furthermore, online education has become increasingly popular due to its flexibility and affordability. People are now able to learn new skills or improve on existing ones without having to leave their jobs or relocate. As more Nigerians continue to gain access to the internet, these industries are expected to grow even further, creating more opportunities for entrepreneurs and professionals alike.

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Namecheap Web Hosting Review 2024: Features, Pricing, Pros, and Cons

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Thanks a lot for the online job compilations. I am currently learning some new skills in order to go into freelancing. I don’t know if you can suggest the best freelance platform for me to register with, thanks in advance.

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This is samphina.com.ng your #1 plug for any Business Plan (Startups) in Nigeria. We understand the time factor, and we have simplified the process so that you can get your Business Plan ready as soon as possible by making available Business Plan for different businesses in Nigeria.

List of Business Plans in Nigeria

Click on Any Business to Download the Complete Business Plan and Financial Plan

• Agro Commodity Export
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• Bike Delivery
• Block Industry
• Bottled and Sachet Water
• Business Hub
• Cashew Nut Processing
• Cassava Farming and Processing
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• Cattle Rearing / Fattening
• Chicken Slaughter and Processing
• Cinema House
• Cleaning Services
• Cocoa Farming and Processing
• Cocoyam Farming and Processing
• Cooking Gas (LPG) Retailing
• Cosmetology
• Cotton Farming and Processing
• Courier Services
• Crèches and Daycare
• Diary Production
• Diesel Haulage
• Driving School
• E-commerce Platform
• Electric Concrete Pole Manufacturing
• Electrical Equipment Sales
• Event Management
• Fashion Design
• Flavored Plantain Chips
• Frozen Foods
• Ginger Farming
• Goat Farming
• Gold and Jewelry
• Grocery Store
• Groundnut Oil
• Haulage and Logistics
• Healthy Restaurant
• Herbal Medicine Production
• Hide and Skin
• Hydroponics
• Ice Block Production
• Ice Yoghurt Production & Sales
• Information Technology
• Insurance Brokerage
• Integrated AgriBusiness Plan
• Interior Decoration
• Kampala / Adire (Tye & Dye) Textile
• Laundry / Dry Cleaning
• Leather Tanning
• Lighting Installation
• Maize Farming
• Marine Logistics
• Meat Processing
• Media and Entertainment
• Medical Equipment Supplies
• Medical Laboratory
• Microfinance Bank
• Mobile Food Vending
• Mobile Kitchen
• Moringa Farm
• Mushroom Farm
• Musical Equipment Rentals
• Nanny Agency
• Nursery and Primary School
• Nylon Production
• Organic Food Store
• Paint Production
• Palm Kernel Oil Extraction
• Palm Oil Production and Processing
• Paper Recycling
• Petrol Station
• Photography and Videography
• Piggery (Swine) / Pig Farming
• Pineapple Farming
• Plantain Farming and Processing
• Plastic Bottle (PET) Recycling
• Printing and Multimedia
• Real Estate
• Recreation Centre
• Retail Store
• Rice Milling
• Rice Retailing and Distribution
• Shea Butter Production & Processing
• Shoes Making
• Snail Farming
• Soap Making
• Solar Energy Installation
• Sport Equipment
• Tea and Beverages
• Tea Farming and Processing
• Tissue Paper / Serviette Manufacturing
• Tomato Farming and Sales
• Transportation
• Travel Agency
• Unisex Hair and Beauty Salon
• Vegetable Farming
• Vocational Training
• Waste Management
• Welding and Fabrication
• Yam Production

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Catfish (Fish Farming) Production and Processing Business Plan PDF

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50 Legit Online business in Nigeria that pays daily, weekly and monthly

50 Online business in Nigeria that pays daily. In this article, you will the list of Onl i ne business in Nigeria that pays daily. Unlike many 9 to 5 jobs, you don’t need to wait for a whole month to earn.

Are you looking for online business that pays daily in Nigeria? If yes, you are in the right place. Focusing on online businesses from around the world is always a great thing. You can see how different countries achieve fairly the same result. One of the countr i es that may have missed your radar is Nigeria – one of the most developed economies in South Africa, the country definitely stands out and offers some fantastic opportunities to develop a successful business.

Important Links

• 5 Tips for Starting an Online Business
• Steps To Start Online Business in Nigeria
• 7 Online Business Opportunities in Nigeria

5 Reasons Why Nigeria’s Awesome for Online Business

• 10 Reasons Why Your Business Should Get An Online Presence

Some people are too worried that going and operating a business out of South Africa maybe a little silly, to begin with, but that’s not true. There are many ways that Nigeria can be helpful to an online business. Here’s how. Online Business

50 Online business in Nigeria that pays daily

Here we give explanations to the following topics:

Online business that pays daily in Nigeria without investment:  These are good online business ideas that requires no investment. With your brain, you are easy to go.

Legit online business that pays in Nigeria:  We are still on the matter! Here we will show the list of 50 legit online business in Nigeria that pays every day. No need to wait for one money to receive your money.

Online business in Nigeria that pays daily: As I said earlier, this business is for individuals who lacks the patience to wait for a full one month before they could receive their payment. Do you need a daily pay online business idea? If yes, this article is for you.

list of online business in Nigeria that Pays:  You are really lucky… see the ideas below. You can click on each of them to read more.

50 Legitimate Online business in Nigeria that pays daily

• Start blogging
• eCommerce Business
• Make Money with Fiverr
• Get Paid from Online Surveys
• Information Marketing
• Sell Art and Crafts on Etsy
• Sponsored Posts
• Social Media influencer
• ebooks Sales
• Create an Ecommerce website
• Start membership website
• Start a podcast
• Email Marketing
• Mini importation
• Invest in Cryptocurrency
• Become a social media influencer
• Invest in US Stocks
• Manage social media accounts
• Dropshipping Business
• Affiliate marketing
• Start Vlogging on YouTube
• product review
• Sell a video course on Udemy
• Create and sell Apps
• Copywriting
• Forex Trading
• Drive your car with Uber
• Ebook Sales
• Become an online tutor
• Sell Websites on Flippa
• Create online course
• Launch and Grow A Start-Up
• Sell online on Jumia
• Start VTU business
• Sell online on Konga
• Sell your products on Amazon FBA
• Sells Products on a Shopify Store
• Sell your product online via social media
• Earn daily from video Editing
• Create online shop
• Software tester
• Make money from web designing
• Offer your SEO services
• Graphic design
• Digital marketing agency
• Become a freelance writer
• Sell Stock photos
• Become a virtual assistant

#1 Nigeria’s Internet Hosting’s Great

Nigeria has long struggled to establish great Internet connection. The advancement of satellite technologies, fiber optic and others have made it possible for the country to completely transform itself as one of the leading economies where Internet hosting is great – and very cheap ! You can have your cloud servers buried in the dry soil under the South African sun and enjoy the security that you have always asked for.

#2 Marketing Companies Are Great in Nigeria

Marketing – and digital marketing in Nigeria – is quite on point. While the idea of an / ‘SEO guru’ is a bit blown out of proportion, the specialists who work and understand SEO in Nigeria are indeed very capable of moving businesses forward and making things happen. legit online business in Nigeria

Let’s say that you are looking for a great locksmithing company. How would you find it? Well, the company must be really good and so its website must be appreciated and trusted by people. This is what digital marketing experts in Nigeria do – they make websites rank.

#3 Nigerians Teach Themselves Great Skills

Since natural resources can be a little scarce, you will be surprised by how many Nigerians have taught themselves very useful skills – Internet marketing, web hosting, writing apps, and programs is all the bread and butter of the Nigeria IT industry. Online Business Opportunities in Nigeria

As things stand, importing goods that are not readily accessible to Nigerians seems to be a smart way to make up for any shortage of food and resources, and Nigerians have done well to leverage their highly developed skills for something better.

#4 Easier to Compete

With the Nigerian economy developing so quickly, a lot of other countries are not quite up there yet. This gives Nigeria an ahead-of-the-curve advantage that allows everyone interested in running some specialized business to establish a strong foothold.

As a result, you wouldn’t need to worry about anything in terms of competitions. Nigeria also has a fantastic location as it can export to Asia and Europe very easily. With the Donald Trump administration putting some tariffs on foreign imports, it’s important to see why alternative trade markets are increasingly important for the entire world.

#5 Nigerians Are Hard-Workers and Trustworthy

If there is one big truth about the workforce in the country, that is that everyone is keen on completing the work that is in front of them in a timely fashion. waec timetable

The entire workforce in Nigeria is focused on creating quick and working solutions that translate well into economic benefits. Thanks to improving local education that focuses on expanding its clout time and again, and focusing on modern technology, you can see that Nigeria is already preparing to progress to a higher economic status.

However, a lot of hard work and day-to-day improvements would be expected as well. Online businesses will find in Nigeria a fantastic place to set up their operations. The cheap costs of hardware, Internet infrastructure and so on and so forth provide beneficial conditions all by itself. Online business in Nigeria that pays daily

With this being said, Nigeria is certainly going to need some help in promoting itself as a destination that is open to welcoming new players from the world of online business.

That is it on the list of legit online business in Nigeria. Hope you will take a good advantage of this information. A lot of this effort can be done by governments who can promise great tax rates for such companies, as they don’t take any natural resources, but promise to create a wealthy workforce that would stimulate the economy. Things are moving at a quick pace around the world and this is the point.

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• Business Ideas 10 Best Blog Niches that Make Money in Nigeria August 23, 2021

15 Online Businesses that Pay Daily in Nigeria [Verified]

Michael oluwafemi.

• May 25, 2023

🤲 Share me to your gees na 🥺

This deserves a share, right?

One way to live comfortably in Nigeria is to have an online business that pays daily. These online business ideas offer a flexible schedule, the ability to work from home, and the potential to earn a decent income. Additionally, passive income provides security and convenience for those looking to make money online.

Some of the best online businesses that pay daily in Nigeria include:

Affiliate Marketing

• Freelance writing

Online Tutoring

Content creation.

• Social Media Management

Virtual Assistant

Forex trading.

• Graphic Designing

In this guide, we will explore some of the best online businesses in Nigeria that pay daily. We’ll show you how it pays daily and how to get started with courses and platform recommendations to make it easy for you to start.

Why Start an Online Business in Nigeria?

The internet has revolutionized business, and Nigeria is not left out. With over 200 million people, Nigeria has a vast potential market for online business owners. Here are some reasons why starting an online business that pays daily in Nigeria is a great idea:

• Low start-up costs: Starting an online business is cheaper than starting a brick-and-mortar business. You can start with as little as a mobile phone and an internet connection.
• Flexibility: Online businesses offer you the freedom to work from anywhere and at any time. You can work from the comfort of your home, a co-working space, or even a beach resort.
• Passive income: Once your online platform is set up, it can generate income passively, which means you can make money while you sleep.
• Scalability: Online businesses have the potential to reach a global audience. You can start small and grow your business gradually.

Online Businesses in Nigeria That Pay Daily – Our Top 15 Pick

Now, let’s explore the different businesses you can start online today and get paid daily.

Content Writing

Content writing involves creating written content for websites, blogs, and social media platforms. If you have a flair for writing, you can start a content writing business and offer your services to businesses and individuals. Content writing is in high demand and is among the most sought-after online typing jobs that also pay daily in Nigeria.

How it Pays Daily: Content writing pays daily when you work on a per-project or per-hour basis. You can charge clients based on the number of words you write or your time on a project.

How to Get Started: To start a content writing business, you must 

• Develop your writing skills
• Build a portfolio
• Create a website to showcase your services
• Network on social media
• Find clients on freelancing platforms like Upwork and Fiverr

The Complete Content Writing Course for 2023 on Udemy is a good course to help you start if you’re new to this business.

Social Media Marketing

Social media marketing involves using social media platforms to promote products and services. As more businesses move online, social media managers are essential for reaching potential customers. You can start a social media marketing business and offer your services to businesses and individuals.

How it pays daily: Social media marketing pays daily when you work on a per-project or per-hour basis. You can charge clients based on the scope of work, such as the number of social media platforms you manage or the number of posts you create.

How to Get Started: To start a social media marketing business, you need to 

• Develop your social media marketing skills 
• Create a portfolio of your work
• Register on freelancing platforms like Upwork and Fiverr to find clients

One good social media course you should try on Udemy is The Social Media Marketing & Management Masterclass 2023 .

Affiliate marketing is another online business that pays daily in Nigeria. This involves promoting other people’s products and earning a commission on each sale. You can promote products through blogs, social media platforms, or email marketing. Companies like Jumia, Konga, and Amazon have affiliate programs that pay daily. 

How it Pays Daily: Affiliate marketing pays daily through commissions earned on sales from promoting other people’s products or services—the more sales made through your unique affiliate link, the more commission you earn.

How to Get Started: To start with affiliate marketing, you should

• Choose a niche
• Find affiliate programs
• Sign up as an affiliate to promote products 

As an intermediate or advanced affiliate marketer, Authority Hacker Pro is a course designed to take your business to the next level.

How to Start Affiliate Marketing in Nigeria in 8 Easy Steps

E-commerce Business

E-commerce is also a great online business that pays daily in Nigeria. It involves buying and selling goods and services over the Internet. With the rise of online shopping in Nigeria, starting an e-commerce business has become a lucrative opportunity for entrepreneurs. You can sell physical or digital products on your online store, and there are various e-commerce platforms available for you to use, such as Shopify, Jumia, and Konga.

How it Pays Daily: E-commerce businesses pay daily by processing orders and receiving customer payments. You can accept payments through various payment options like bank transfers, mobile money, and credit/debit cards. You can also offer a cash-on-delivery option for customers who prefer to pay in cash.

How to Get Started: To start an E-commerce business, it’s necessary to; 

• identify a niche market
• source products
• create a website
• register on an e-commerce platform like Jumia or Payporte 

E-Commerce Website in PHP & MySQL From Scratch! is an excellent guide to begin online shopping in Nigeria. 

Forex trading involves buying and selling currencies to make a profit. While forex trading is a risky venture, it can be a lucrative online business that pays daily in Nigeria for those with knowledge and experience in the market.

How it Pays Daily : Forex trading pays daily when you make profitable trades. You can receive payments through various payment options like bank transfers, mobile money, and online payment platforms.

How to Get Started : To start forex trading, you must 

• Educate yourself on the market 
• Develop trading strategies
• Register with a Forex broker 
• Deposit funds into your trading account.

One ideal Udemy course to explore in becoming a Forex trader guru is Forex Trading for Beginners – Learn to Trade Forex with cTrader . 

Search Engine Optimization (SEO)

Search engine optimization (SEO) involves optimizing websites and web pages to rank higher in search engines like Google. Businesses are willing to pay for SEO services because it can help them attract more organic traffic and generate more sales. You can offer SEO services as a freelancer or start your SEO agency. 

Some SEO specialists may receive a daily rate for their work only if they work on long-term projects or as part of an ongoing retainer arrangement. The amount of pay that SEO specialists receive can vary widely depending on factors such as experience, location, and the specific services provided.

How it Pays Daily : SEO specialists typically get paid on a project or contract basis, with payment usually based on the scope and duration of the project. SEO specialists may receive compensation upon completion of specific tasks or milestones or a percentage of the total project cost upon completion. 

How to Get Started : To get started with SEO, it’s crucial to 

• Learn the basics
• Conduct a website audit: 
• Optimize your website: 
• Build quality backlinks 

SEO for Beginners: Rank #1 in Google in 2021 is a quality course for starting SEO. 

Mobile App Development

Mobile app development is a lucrative online business that pays daily in Nigeria. With the increasing use of mobile phones, businesses are looking to develop mobile apps to reach more customers. You can learn app development skills online or enroll in a course. You can offer your services on freelance platforms or start your own app development company. 

How it Pays Daily : Mobile app development typically pays on a project or contract basis, with developers receiving payment upon completion of milestones or tasks. However, some developers may earn a daily rate for their work, mainly if they work on a long-term project or as part of a development team. Some developers may earn income through app monetization, such as in-app purchases or advertising revenue.

How to get started : For a starter guide in mobile app development, 

• Choose a platform
• Choose an app idea
• Design the user interface and user experience of your app.
• Develop your app using Java or Swift. 
• Publish your app on the Apple or Google Store. 

A Udemy course like The Complete Android N Developer Course should be put into consideration if you want to be a better mobile app developer. 

Video Editing

Video editing is a skill that’s in high demand in Nigeria. You can offer video editing services to businesses or individuals. You can edit videos for social media platforms, YouTube, or corporate events. You can find clients on freelance platforms or by contacting businesses directly. 

How it Pays Daily : Video editing work is usually paid per project, and payment depends on the project’s complexity, experience, and platform used. Some clients pay a portion of the fee upfront, and the rest is paid upon project completion. Payment is typically made through freelancing websites, such as Fiverr or Upwork, and can be withdrawn daily. 

How to Get Started : A good and proper way to get going with Video editing is,

• Watch tutorials
• Ensure you practice
• Get feedback 
• Create a portfolio 

A popular Udemy course available to learn the basics of video editing is Video Editing with Adobe Premiere Pro for Beginners. 

Graphic Design

Graphic design is another skill that’s in high demand in Nigeria and can also pay daily. You can offer graphic design services to businesses or individuals. You can design logos, brochures, flyers, social media posts, and other marketing materials. You can find clients on freelance platforms or by contacting businesses directly. 

How it Pays Daily : Graphic designing work is usually paid per project, depending on the project’s complexity, experience, and platform used. Some clients pay a portion of the fee upfront, and the rest is paid upon project completion. Payment is typically made through freelancing websites, such as 99designs or DesignCrowd, and can be withdrawn daily if the payment is available.

How to Get Started : To get started with graphic design, first, 

• learn the necessary design skills and software programmes, such as Adobe Photoshop or Illustrator. 
• Build a portfolio showcasing your work and skills. Use online job platforms like Upwork or Fiverr to find freelance work, or consider contacting businesses or individuals directly. 
• Create a professional brand identity and market your services through social media and networking events. 

The Ultimate Graphic Design Course on Udemy is one of the best ways to learn graphic design. 

How To Make Money As a Graphic Designer In Nigeria – 8 Ways

Online tutoring has gained popularity over the years as it is a convenient way to learn from the comfort of one’s home. You can create online courses on platforms like Udemy and Coursera and earn money for every student who enrols in the class.

It’s also essential to have some media writing and marketing skills and be comfortable writing and sending invoices and using online payment software. Finally, tools such as TutorCruncher’s Tutor Management Software can help you efficiently manage online tutoring lessons, materials, payments, and communications with students and parents.

How it Pays Daily: Online tutoring typically pays hourly, with tutors receiving payment either through the tutoring platform or through payment processing services like Grey.co, Wise or Payoneer. Some tutoring platforms also offer options for clients to purchase packages or bulk hours, which can provide tutors with more consistent work and payment.

How to Get Started: To get started with online tutoring, first, 

• Identify your areas of expertise and the age group or grade level you want to teach. 
• Create a professional profile on tutoring platforms such as Preply. You could also create courses on Udemy. 
• Set your hourly rate and availability.
• Advertise your services on social media or tutoring websites to attract more clients. 

With little or no experience in beginning online tutoring, The Complete Guide to Online Private Tutoring is an ideal Udemy course you can fall back on to hone your online tutoring lessons. 

7 Online Tutoring Sites in Nigeria + How to Get Started

Content creation involves creating written, visual, or audio content for websites, social media, or other digital platforms. Many businesses and individuals require high-quality content to engage their audience. Content creation is one of the best online businesses that pay daily in Nigeria, thanks to its high demand.

How it Pays Daily: Content creation work is usually paid daily per project, and payment depends on the project’s complexity, experience, and platform used. Some clients pay a portion of the fee upfront, and the rest is paid upon project completion.

How to get started: To begin content creation, 

• Identify your niche and target audience. 
• Determine the type of content you want to create, such as blog posts, social media posts, or video content. 
• Develop a content creation plan, including brainstorming ideas and creating a content calendar. 
• Use tools like Google Analytics and social media insights to track your content’s performance and adjust your strategy. 

To cover the fundamentals of content creation, you can take a Udemy Creation for Beginner course. 

A virtual assistant is a remote administrative assistant who provides various services to clients, such as scheduling appointments, managing emails, or handling social media accounts. If you have excellent organisational and communication skills, you can offer your services as a virtual assistant on freelancing websites such as Zirtual, Boldly, or Fancy Hands.

How it Pays Daily : Virtual assistants are typically paid on an hourly or project basis. Payments are usually processed through direct bank transfers. 

Some virtual assistants may also receive a retainer fee for ongoing work with a client. The pay rate for virtual assistants can vary depending on the type of services provided, the level of experience, and the assistant’s location.

How to Get Started : To become a successful virtual assistant, you must; 

• Identify your skills and niche
• Set up your home office with the necessary equipment
• Choose a virtual assistant platform
• Create a professional profile and set your rates
• Market your services to potential clients
• Develop a contract or service agreement

There is a Udemy Become a Virtual Assistant course you can undergo to get the basics. 

How to Become a Virtual Assistant in Nigeria in 7 Steps

Digital Marketing

Digital marketing is a broad field that includes search engine optimization (SEO), social media marketing, email marketing, and other types of online marketing. Digital marketers can earn a daily income by helping businesses improve their online presence and reach more customers. 

How it Pays Daily : Digital marketers earn commissions daily by promoting products and services to potential customers and charging businesses for their services.

How to Get Started : To get started with digital marketing skills, 

• Identify your niche
• Learn from experts
• Network with potential clients

We have an entire article showing you the best digital marketing courses in Nigeria . 

Blogging is a popular form of online writing that involves creating and sharing regular content on a specific topic or niche. A blog can be a personal diary, a news outlet, or a business platform, and it can cover any topic imaginable, from cooking and fashion to finance and technology. Blogging provides a platform for individuals and businesses to share their thoughts, opinions, and knowledge with a global audience.

How it Pays Daily : Blogging pays daily through advertising, sponsored content, affiliate marketing, and selling digital products or services, and it requires consistency in creating quality content and promoting the blog to its target audience.

How to Get Started : To start a blog, 

• choose a blogging platform, such as WordPress, Blogger, or Wix
• select a domain name and hosting service
• Create relevant and engaging content content for the target audience

One good blogging course to check out on Udemy is Blogging for beginners , for assistance in the blogging field. 

Ultimate Guide: How to Start Blogging in Nigeria and Succeed

Dropshipping

Dropshipping involves selling products online without keeping inventory. You create an online store, and when a customer orders, you purchase the product from a third-party supplier who ships it directly to the customer. 

How it Pays Daily : Dropshipping pays daily through profits from sales made on an online store or marketplace. Payments are typically processed through payment platforms like Shopify Payments. 

The amount earned per sale depends on the profit margin set by the dropshipper as well as any additional fees like shipping and taxes. Some dropshippers may also receive payment through affiliate marketing or other marketing strategies that drive traffic and sales to their online store.

How to Get Started : You can set up an online store on platforms such as Shopify or WooCommerce and find suppliers on websites such as AliExpress or Oberlo. 

• Find a supplier on platforms like AliExpress, Oberlo, or SaleHoo 
• Set up your online store on platforms like Shopify, WooCommerce, or BigCommerce 
• Choose a domain name, select a theme, and customise your store.
• Add products to your store
• Market your store 
• Fulfil orders of customers 
• Monitor and optimise your store’s performance

To nail your dropshipping business, the Udemy Complete Shopify Aliexpress Dropship Course Demo is a good start.

Other Businesses You Can Consider that May Pay Daily

I totally get it-maybe none of these businesses are cut out for you. The good news is that there are other online and offline businesses that may also pay daily. Here’s a list of some good options to consider.

Freelancing: Most of the businesses we listed here fall under the freelancing umbrella. But there are others you may find worthwhile. Here’s our guide on starting freelancing .

POS business: this business is flourishing in Nigeria (I don’t even need to sell the idea much. Just take a look at your street and see how many POS agents are there). Here’s our guide to starting a POS business in Nigeria .

What online business pays daily? 

There are several daily-paying online businesses like content writing, affiliate marketing, and blogging. Your level of commitment determines the outcome. 

What business can I do to make money daily in Nigeria? 

Your best option is to do online businesses like online tutoring, social media content creation, or dropshipping. These businesses can help you make money daily in Nigeria with ease.

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13 Food Business Ideas to Launch Today (2024)

Browse this list of food business ideas and learn how to develop a business plan for your food industry startup.

Tastes may differ from person to person, but one thing’s for certain: everyone needs to eat. 

With so many potential customers and such a wide variety of product offerings, no matter how many food retailers enter the market, there’s always room for one more. 

If you’ve decided to get into the food business as a first-time merchant, here are a few ideas to get you started.

13 food business ideas to launch today

• Ice cream shop
• Cooking classes
• Personal chef
• Coffee shop
• Baked goods
• Prepackaged snacks
• Homemade jams and jellies
• Organic foods
• Wine, beer, and spirits

Every food business has advantages and disadvantages, so consider what you’ll be able to commit to and choose the food business idea that’s best for you. 

To get started, here are 13 ideas for products and services to inspire you.

1. Food truck

Food trucks are an especially popular way to get into the food business. Right now, growth in food trucks is outpacing that of traditional restaurants , and it’s not hard to see why. 

A food truck business can give a chef the same opportunity they’d get with a restaurant to develop their own unique menu, but with the added benefit of mobility.

Getting customers through the door can be one of the biggest challenges that comes with owning a restaurant, so why not bring the restaurant to your customers?

Benefits 

• Mobility: With a food truck business, startup entrepreneurs can go where their customers are. You can park in a popular area downtown, by the beach, by the park—wherever. 
• Creative control: For aspiring chefs, a food truck provides an opportunity to create your own one-of-a-kind menu at a much lower cost than owning a restaurant.
• Legal learning-curve: Most cities and towns have unique zoning laws that outline where and when you’re able to sell your product, so you’ll need to familiarize yourself with the laws in any jurisdiction in which you’ll be selling. There are also local health department codes to stay privy to, so be sure to look them up for the areas where you plan to sell.

⭐ Get inspired:  The Cheese Bar’s Journey From Food Truck to Seven Figures and Multichannel Success

2. Ice cream shop

Ice cream is one of the world’s most beloved deserts and an excellent food business idea. In fact, the ice cream industry is expected to be worth $135.6 billion worldwide by 2029 , meaning the industry is set to become increasingly profitable over the next few years. 

Ice cream can be served alongside just about any other dessert and comes in a wide variety of styles, including frozen yogurt, sorbet, gelato, and frozen custard. With endless recipe ideas, ice cream is great for niching.

• Creative control: Ice cream lends itself to endless flavor combinations, making it great for especially inventive entrepreneurs.
• Seasonal downtime: While it’s hugely popular in the summer, sales can slow down in the winter for this food business. Luckily, ice cream is versatile enough that there’s a wide array of seasonal varieties⁠—like pumpkin spice in the fall or candy cane during the winter holidays.

When University of Washington graduates Ivana Orlovic and William Hubbell developed an edible, egg-free version of cookie dough, they knew they were on to something. Sugar + Spoon creates rich, creamy treats by combining cookie dough and ice cream with a number of toppings and flavors.

Sugar + Spoon maintains a strong online following and sells out of its storefront in Seattle, as well as at pop-up shops, food truck events, and online. It even offers DIY ice cream packs, letting customers combine their favorite flavors into a single purchase.

⭐ Get inspired:  How These 4 Pop-Up Shops Went Viral (And How Yours Can Too)

3. Cooking classes

If you’re into a more hands-on personal approach for your food business, then cooking classes may be just what you’re looking for. Teaching can be an extremely rewarding experience, and there’s no shortage of options in how to approach it. 

You could offer online courses or in-person classes. You might pre-record your courses and allow students to watch at their convenience, or do live one-night-only events for an online audience. 

No matter your skill level, teaching others is a great way to hone your cooking skills and build personal relationships with your audience. 

• Scalability: Cooking classes tend to be especially scalable because of the personal connection students will have to your brand. Selling products or services in addition to your classes could be a great way to leverage those relationships.
• Exposure: You’ll need to be front and center if you’re promoting yourself as a cooking teacher. So, business owners who are less extroverted might prefer a business idea that provides more distance between their brand and their personal lives. 

Before her passing in January 2023, 84-year-old Nonna Nerina welcomed an audience into her kitchen in a small village in Italy via online video conferencing. When viewers tune in to Nonna Live , they’re transported directly to an authentic Italian kitchen and taught recipes, by a staff of Nonnas, that have been passed down for generations.

On Nonna Live’s website, customers select a date and time and reserve their spot in a number of online classes. They’re provided a list of ingredients and supplies, and when the time comes, all of the Nonna’s students gather for a live hands-on cooking lesson.

⭐ Get inspired:  This 84-Year-Old Grandmother Serves Comfort and Community Through Livestreamed Cooking Classes

4. Personal chef

If you’ve ever been in sales, you know the skills needed to build a personal relationship with your clients. If you’re looking for one food business idea that offers that chance, then becoming a personal chef might be right up your alley.

Personal chefs are trained cooks hired to provide at-home meals for their clients, who often may have special dietary needs or preferences. They can be employed by individuals, families, or caterers, or for special events. 

• Relationship building: Being a personal chef is a great option for entrepreneurs with sales experience who understand the importance of maintaining client relationships. 
• High barrier of entry: Being a personal chef typically requires more skill and experience than other food businesses, since these things will be your primary selling points.
• Unpredictable hours: Your hours may be less flexible than other types of food businesses, as you will need to work around customers’ schedules. 

5. Coffee shop

Coffee is a vital part of many people’s morning routine, so it should come as no surprise that the industry is expected to reach revenues of $166.39 billion by 2029 . Coffee beans are widely available from dropshippers meaning overhead costs can be kept low. 

There’s also a small-business advantage for first-time merchants who decide to sell coffee . Since it’s a widely available product, customers tend to value exclusivity when it comes to coffee, meaning they’re more receptive to new brands. 

• Small-brand advantage: The high volume of customers puts an emphasis on branding, giving the advantage to smaller brands. 
• Low barrier of entry: With plenty of dropshipping options available, startup costs can be kept low. And since your product is coming from a third party, you can focus on branding your product rather than developing it.
• Harder to market: Coffee is widely available, which puts more importance on a brand’s ability to carve out a niche and set itself apart from competitors. If brand development isn’t your strongest attribute, selling coffee could be more of a challenge. 

Steeltown Garage is a Hamilton, Ontario–based retailer of premium apparel and specialty coffee. At the start, Steeltown Garage sold graphic tees built around its freewheeling lifestyle brand. As the brand grew, so did its products.

Steeltown Garage now sells a wide range of premium motorcycle-riding gear, grooming products, vintage art, posters, and, of course, coffee. Branding is vital when selling coffee, and Steeltown Garage understands this. Despite all of the products it sells, Steeltown Garage’s collections are harmonized around a brand that resonates with its audience.

 ⭐ Get inspired:  How James Hoffmann Found His Niche and Became the Coffee Expert on YouTube

6. Meal kits

Meal kits are a type of food delivery business offering pre-portioned ingredients and recipes for creating high-quality dishes at home. They’ve grown increasingly popular over the past couple of years, aiming to combine the convenience of fast food with the quality of at-home cooking.

Meal kits can be sold on a subscription-based model , wherein retailers provide customers with a new meal on a recurring basis. Or you might create a collection of meal kits and sell them à la carte. 

• Niching opportunities: Meal kits are a relatively young business, so there’s plenty of room for new brands and a lot of niches for specific foods that remain untapped.
• Shipping perishables: Spoilage might be a bigger concern when it comes to meal kits, as fresh foods can only be stored for a limited time and it might be harder to keep items refrigerated during shipping.

The Dough Bros is a wood-fired pizza restaurant operating out of Galway, Ireland. For customers that can’t make it to the restaurant, The Dough Bros offers ready-made pizza kits that come with all the toppings and sauce to make the brand’s signature slices at home.

When it comes to meal kits, large brands may have more name recognition, but what they don’t have is a specialty. The Dough Bros’ branding works because it takes a beloved pizza, enhances it with the meal-kit model, and immediately sets itself apart from larger brands.

 ⭐ Get inspired: How To Start a Subscription Business: A 2024 Guide

7. Baked goods

Bakeries are one of the oldest types of food businesses. Baked goods have become a staple of holidays and special events, making them popular year round. Perhaps that’s why the baking industry generates more than $99 billion annually . 

Selling baked goods can open a lot of other doors for your brand. You could sell baked goods for specific dietary restrictions, or specialize in something more specific, like bread, cookies, cakes, pastries, or pies⁠.

• High-demand for specialty bakeries: Finding baked goods that cater to specific dietary needs is still a challenge for a lot of customers, meaning there’s a high demand for them and plenty of room for newer brands.
• Time-consuming: Baking can take longer than other types of cooking and on a retail-scale, is often a job for more than one person. You may need to hire more staff than you would for other food businesses. 
• Higher-costs when scaling: Renting commercial baking space and running high-energy ovens can become costly very quickly, so it might take some time before you’re able to scale your business.

Katz Gluten Free specializes in baked goods for a wide range of allergies and dietary restrictions that might be harder to find in a grocery store. Katz’s variety is extensive⁠—selling items such as whole wheat bread, cream-filled cupcakes, and apple fritters.

Despite the selection of products, Katz is laser focused when it comes to its branding. Dietary restrictions can make shopping hard, but Katz stands out as a brand because it does everything in its power to make it easy. Katz’s website even has a special “Shop By Allergy” tab that lets visitors quickly and easily filter out any products they might be allergic to.

 ⭐ Get inspired: How to Write a Bakery Business Plan in 9 Steps

Sauces can be a great product to sell for first-time merchants. Food aficionados are always looking for new tastes to try, so they tend to be more receptive to less familiar brands when it comes to sauces.

On top of this, sauces have a tendency to grow cult followings⁠—think of the popularity of sriracha sauce or the communities built around hot hot sauces. Sauce is versatile. That means if customers grow a taste for yours, they’ll want to try it on everything. 

Sauces are a feature of nearly every cuisine. They’re relatively easy to adapt to any dietary restrictions. They can be savory, sweet, spicy, or all three. 

And sauces don’t just have to be a feature of dinnertime. Dessert sauces like custard, butterscotch, hot fudge, and fruit-flavored sauces are equally popular.

• Customer loyalty: When food-lovers find a taste they like, they tend to stick with it. Repeat purchasers are more common when it comes to sauces, because the product’s versatility makes it adaptable to many dishes.
• Adventurous clientele: New customers are more receptive to unfamiliar brands when it comes to sauces, especially if they have unique branding.
• Getting the right taste: The appeal of sauces is in their uniqueness, but people also tend to be drawn to familiarity when it comes to taste. Striking the right balance of flavors can sometimes be challenging.

Based in Thunder Bay, Ontario, Heartbeat Hot Sauce develops, cooks, bottles, and distributes its own signature line of hot sauces. Heartbeat Hot Sauce offers staples like piri piri and Louisiana-style hot sauce, alongside more unique flavor combinations like pineapple and blueberry habanero. 

The flavors in Heartbeat’s line of hot sauces hit all the right notes, blending familiarity with novelty. The brand also maintains a strong online relationship with its community on Instagram.

 ⭐ Get inspired: How Heatonist Became the World’s Top Hot Sauce Website

9. Prepackaged snacks

Chips, nuts, pretzels, popcorn, granola bars, or maybe a mixture of all of them⁠—prepackaged snack products come in limitless varieties. Prepackaged snacks are a staple of both adventurous outdoor excursions and late-night cravings⁠—and nearly everyone has a fondness for them.

The market for savory snacks in North America is expected to reach $139.4 billion in 2024 , meaning there’s a lot of room for new merchants with a unique product. With a little bit of grit and luck, you could even land your snacks in grocery stores.

• Wide product variety: A large selection of food and flavor possibilities, combined with a uniquely labeled package, make it easier to differentiate your brand from the competition when it comes to prepackaged snacks. 
• Competing with large brands: The snack-food industry does have a lot of established brands, so your biggest challenge will be differentiating your products from your competitors. 

Based in the United Kingdom, The Snaffling Pig sells all kinds of prepackaged snacks, but its signature is its pork crackling⁠—a chip-esque snack made from dried pork meat and seasonings. The brand also sells nuts, pork rinds, chorizo bites, and even beers and ciders, flavored to compliment its snacks.

What brings these elements together is The Snaffling Pig’s branding, which aims to recreate the flavors of casual pub food, drawing on its own nostalgic memories to create a sense of camaraderie with the brand. 

10. Baby food

Every parent wants to give their child the best, most nutritious food there is. Why not cater to this huge market? Baby food is one of the easier things to make and sell and can be a great first-time home-based business .

There’s also growth potential with a baby food business. Doctors recommend different types of foods for babies of different ages⁠—starting with formula for newborns, mashed foods after about six months, and, finally, softer solid foods for toddlers. 

This opens up a lot of opportunities for cross-marketing and creating repeat buyers of those with growing children. With the global baby food market on track to grow to more than $155 billion by 2032 , there’s lots of new customers on the way.

• Repeat purchases: Baby food lends itself well to obtaining repeat customers and building brand loyalty, since trust is so important. 
• Market availability: Right now, there’s a large market for organic baby food and baby food made for various dietary restrictions, giving new merchants the opportunity to carve out a niche.
• Building trust: Parents are very cautious about trying new brands when it comes to food items for babies. Gaining the trust of new parents over brands that have more name recognition will likely be your biggest challenge.

Fragola is a baby food brand based in Innisfil, Ontario. Fragola offers both one-time orders and baby food subscriptions that offer a new combination of flavors each week. 

Fragola’s branding puts a lot of emphasis on nutrition and the freshness of its products. The first page of its order form breaks down the nutritional value of its products, and on-page copy often explores their reasons for selecting certain foods over others.

Fragola understands that it needs to establish trust with its customers right away. Parents are immediately made aware of the care put into selecting the best ingredients, which already helps set it apart from larger brands. 

11. Homemade jams and jellies

Jams and jellies are a great low-cost business to start for entrepreneurs interested in growing their own fresh produce. At-home jam jarring machines are relatively inexpensive, and growing your own ingredients will add a personal touch to your brand that will resonate with customers.

On top of this, farmers markets are a great place to meet potential customers in person. While the volume of customers might be smaller than online, face-to-face sales opportunities tend to provide more value in terms of customer loyalty and word-of-mouth sales.

• Small-brand advantage: When it comes to jams, customers tend to view products from larger brands as being less nutritious and containing more preservatives, which gives an advantage to smaller brands. 
• Time management: Growing produce can take a lot of time and is especially dependent on the changing of the seasons, meaning precise planning will be more important than with other food products. 

Fruits of the Forage is a UK-based retailer of jams, jellies, marmalades, sauces, and other fresh preserves. 

For smaller brands, setting yourself apart from your larger competitors is crucial. That’s why Fruits of the Forage bases its branding around the freshness of its ingredients and the championing of local produce, highlighting what makes the brand different.

12. Organic foods

Organic foods are foods produced using natural fertilizers, as opposed to chemical pesticides. Official standards can vary between organizations and regions, but they all place emphasis on the recycling of resources, ecological balance, and long-term sustainability. 

Organic foods have grown incredibly popular in the past decade as the safety of pesticides has become an important concern for a lot of customers. You could sell raw, organic produce or use organic ingredients in your food products. 

• Fresh branding: Organic products have become especially popular among customers, so the use of organic ingredients can be a positive highlight in your branding. 
• Harder to source: Depending on your product, it may be challenging to source some organically grown ingredients.

13. Wine, beer, and spirits

Socializing over alcoholic beverages is a common pastime. They’re popular year round but still lend themselves well to seasonal promotions, with plenty of opportunities to test out new products. 

Like with jams and jellies, selling wine can give you the opportunity to grow your own fresh ingredients, and wine-tasting events can be a great way to establish meaningful customer relationships. 

With beer, craft breweries (sometimes called microbreweries) have become increasingly popular in the past couple of years, so beer connoisseurs place a lot of value in exclusivity⁠—something that gives smaller brands an advantage.

• Thirst for new products: When it comes to alcoholic beverages, buyers place a higher value on novelty and exclusivity, so they’re more open to trying new products. 
• In-person promotion opportunities: Alcoholic beverages are common at events featuring large gatherings of people, providing in-person opportunities to build relationships with your customers.
• Legal complications: There are a lot of laws governing the sale of alcohol and they can differ greatly between jurisdictions, so you’ll need to spend a lot of time familiarizing yourself with the laws in any location you plan on selling in or shipping to.

Haus is a California-based brand specializing in apéritifs⁠—alcoholic beverages that are rich in flavor, low in alcohol, and meant to be served before a meal. Haus isn’t shy about emphasizing the freshness of its products, using only natural ingredients, like locally sourced fruits, herbs, and botanicals.

Haus also keeps a vibrant community alive via Instagram, where it posts recipes and serving suggestions to keep its audience engaged.

 ⭐ Get inspired: Why a Retail-First Approach Worked for this Booze-Free Brand

6 steps to start a small food business

• Decide what kind of food product you will sell
• Validate your product ideas
• Develop a business plan
• Start building your brand
• Create your online store
• Find and grow your audience

The food business thrives on cross promotion. Any product can be a jumping off point for a more involved brand, but it’s best to start with a singular goal in mind. 

For example, your food truck could double as a catering business. You might sell baby food specifically for babies with certain dietary restrictions. Or, like The Snaffling Pig, you could sell a prepackaged snack alongside a complimentary beverage.

We’ve written a more extensive guide on how to start a food business that’s worth checking out if you want to know the ins and outs of the food industry.

For now, here’s a quick overview:

1. Decide what kind of food product you will sell

Coming up with your first product can be tricky. There are so many options in the food industry, and it’s never easy knowing which product opportunities are the best. But the first question to ask yourself is: Does the idea excite me?

If the answer is no, then scrap it. Your passion for your own food business fuels its growth. No matter how good an idea may be, it won’t thrive if it’s not something you’re interested in. Once you’ve decided on your idea, it’s time to evaluate it.

2. Validate your product ideas

There are a number of ways to validate product ideas , but it’s important in the initial stages to make sure that there’s a potential market for your product. You’re going to be investing a lot of time and effort into your business, and it’s important to know that it has potential. 

Try meeting directly with potential customers, doing taste tests, exploring the community around your product, researching customer pain points and market demands⁠—anything to gain a deeper understanding of the potential for your idea.

3. Develop a business plan

Once you’ve validated your product idea, you’re ready to start crafting your business plan . A business plan is a written document that outlines your business’s products or services, how you’ll earn money, and your financing, staffing, logistics, and other vital details. 

It may sound daunting, but a good business plan is crucial to starting yourself off on the right foot. If you’re looking for a breakdown of time-tested techniques used by successful business owners, make sure to check out our business plan template .

4. Start building your brand

Branding is crucial to any business, but it’s especially important in the highly competitive food industry. Your branding will be what sets you apart from your competitors, so it’s important to craft a consistent visual message that sparks the interest of potential customers.

Check out our guide on how to build a brand for an in-depth breakdown of how to find your target audience, learn about their needs and interests, and give your business a personality that resonates with them.

5. Create your online store

Once you’ve developed your brand, you’re ready to start building your online store . Add your products, create your collections, and customize your theme in a way that harmonizes all the visual elements of your brand.

6. Find and grow your audience

Once your store is set up, it’s time to start bringing in customers. There are a lot of ways to build an audience—such as organic social media content that engages your niche and paid ads that help widen the audience for your content. 

You might consider working with social media influencers. Or maybe your business lends itself well to blog content that would be relevant to your audience. The best marketing strategies can differ based on your branding, audience, product, niche, and a host of other factors specific to your business.

Start a profitable, low-cost food business with Shopify

Food is a constantly evolving industry with a wide variety of products, a huge volume of customers, and endless options for scalability⁠—regardless of your level of experience. That makes it a great business opportunity. 

Few things are more fulfilling than growing a business in an industry that excites you. For foodies and at-home chefs everywhere, starting a food business is a great chance to make money doing what you love.

Best food business ideas FAQ

Which food business is most profitable.

Any food business can have a high profit margin, but if you’re looking for a low-cost, low-risk food business idea with no overhead, check out our dropshipping guide. Dropshipping is a business model that allows entrepreneurs to start an online business and sell products while working with a third party that manufactures, stores, and ships your items directly to your customers.

What is the best food business to start?

There’s no best business for everyone, but on an individual level, it’s best to start a food business you’re passionate about—even if you might not have a high level of experience. New skills can be learned and experience will come with time, but a founder’s passion for their business is crucial to success. Pick the type of business that excites you the most.

What food can I sell to make money?

Any food can make money, but if you’re unsure if your idea has legs, it’s best to validate your product ideas by meeting directly with potential customers, addressing their pain points, and researching the audience around your product to see if there’s potential.

What’s the bestselling food?

Different foods sell for different reasons, but the bestselling ones usually either address a common pain point (such as Katz Gluten Free, in the above example) or appeal to customers by combining familiar favorites with an intriguing novelty (such as Sugar + Spoon’s cookie dough cones).

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