phd in international marketing

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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Juan Alcacer
• Tomomichi Amano
• Bharat N. Anand
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Alberto F. Cavallo
• Wilbur X. Chen
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Kris Johnson Ferreira
• Carolyn J. Fu
• Sunil Gupta
• Ayelet Israeli
• Ebehi Iyoha
• Leslie K. John
• Tarun Khanna
• Hyunjin Kim
• Himabindu Lakkaraju
• Jacqueline Ng Lane
• Michael Lingzhi Li
• Edward McFowland III
• Henry W. McGee
• Antonio Moreno
• John C. Mulliken
• V.G. Narayanan
• Das Narayandas
• Michael I. Norton
• Elisabeth C. Paulson
• V. Kasturi Rangan
• Maria P. Roche
• Raffaella Sadun
• George Serafeim
• Sara McKinley Torti
• Isamar Troncoso
• Jeremy Yang
• Dennis A. Yao
• David B. Yoffie
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Zhongming Jiang
• Rebecca Liu
• June Park
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, jimin nam, 2024, byungyeon kim, 2022, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020.

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International Business and Marketing, Ph.D.

• Requirements
• Contact Info

Welcome to the Richard A. Chaifetz School of Business Doctoral Program at Saint Louis University, where we are dedicated to meeting the demands of today's global economy through education and research. In an increasingly interconnected world, international education and research have become indispensable. Our international business and marketing Ph.D. program is designed to equip SLU students with the tools they need to excel in this dynamic landscape. At the heart of our program lies a commitment to scholarly excellence and research-based learning so that you can make a meaningful impact through research, teaching, and public service. 

Program Highlights

• Dual Emphasis Advantage: Our Ph.D. program uniquely emphasizes both international business and marketing disciplines, enhancing your versatility and employability in academia.
• Four-Year Completion: With a manageable 54-credit curriculum, you can complete your doctoral journey in just four years, ensuring a comprehensive education without unnecessary delays.
• Scholarships and Financial Aid: We believe in breaking down financial barriers. All admitted Ph.D. applicants, including international students, receive financial assistance, including tuition support, individual health insurance, in-state status, and a generous annual stipend of $24,960. Additionally, conference travel funds.
• Track Record of Success: Graduates of our program have achieved remarkable success in various academic institutions. Join our accomplished alumni and make your mark in the world. Explore our extensive list of student placements.
• Application Deadline: Mark your calendar for the fall term application deadline on Jan. 15. Early submission is encouraged for the best chance of securing your spot in this prestigious program.
• Recognized Excellence: Saint Louis University's Chaifetz School of Business is ranked #1 in the region and #9 in the country for graduate education in international business according to U.S. News & World Report's 2022 Best Graduate School Rankings.
• Accredited for Excellence: Our Richard A. Chaifetz School of Business holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB), a distinction achieved by only approximately 5% of business schools worldwide. When you choose SLU, you choose a program of the highest caliber.

Curriculum Overview

SLU's international business and marketing Ph.D. program consists of 54 credits. The curricular objective is the intellectual development of students through the advancement of research skills as well as the acquisition and application of knowledge. The combination of coursework, teaching, research seminar and dissertation experience is designed to provide students with a sound foundation for productive careers as business school academicians.

In addition, international business and marketing Ph.D. students at SLU are encouraged to participate in academic and professional conferences and work with faculty to develop their research and teaching skills further.

A primary objective of this Ph.D. program is the training of students in the design and conduct of rigorous research. A distinguishing feature of SLU's Richard A. Chaifetz School of Business is our focus on preparing students to be effective teachers and mentors for the academic profession. Theoretical and methodological sophistication is achieved through coursework and research conducted with faculty and individually.

Fieldwork and Research Opportunities

Chaifetz School of Business Ph.D. students are provided the opportunity to teach undergraduate courses as part of their graduate assistantship. They are expected to complete the requirements for certification in University Teaching through the Reinert Center for Transformative Teaching and Learning.

SLU's Ph.D. in international business and marketing offers students an intensive educational experience designed to prepare them for academic careers, typically as business school faculty.

Admission Requirements

A master’s degree in business or a related field and introductory coursework in calculus and statistics is recommended. New students with limited backgrounds in business may be required to take specific coursework to ensure sufficient preparation before progressing into required courses toward the doctorate.

Applications are reviewed on a rolling basis once all application materials are received. All materials are due January 15. Application files are reviewed holistically (considering the applicant's undergraduate and graduate work, professional and/or academic experience, test scores and professional goal statement).

Application Requirements

• Online application form
• Transcript(s)
• Three letters of recommendation
• Official GMAT or GRE scores
• Professional goal statement of fewer than 500 words

Requirements for International Students

All admission policies and requirements for domestic students apply to international students. International students must also meet the following additional requirements:

• Demonstrate  English Language Proficiency
• Courses taken and/or lectures attended
• Practical laboratory work
• The maximum and minimum grades attainable
• The grades earned or the results of all end-of-term examinations
• Any honors or degrees received.
• WES and ECE transcripts are accepted.
• A letter of financial support from the person(s) or sponsoring agency funding the student's time at Saint Louis University
• A letter from the sponsor's bank verifying that the funds are available and will be so for the duration of the student's study at the University

Review Process

A committee of faculty members reviews applications. All application materials must be submitted by January 15.

Additional charges may apply. Other resources are listed below:

Net Price Calculator

Information on Tuition and Fees

Miscellaneous Fees

Information on Summer Tuition

Scholarship and Financial Aid

Financial assistance for Ph.D. students in the Richard A. Chaifetz School of Business usually is available to all admitted applicants, including international students. This is primarily in the form of half-time graduate assistantships. Graduate assistants typically work 20 hours per week in teaching and/or on research. These assignments are made based on the instructional needs of the department and the requirements of the current research projects. Any student who receives an assistantship receives tuition support for a normal doctoral load (nine credits for each of the fall and spring semesters and four credits in the summer), individual health insurance, in-state status and a monthly stipend.

Accreditation

The Richard A. Chaifetz School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the world’s largest business education alliance and accrediting body of business schools, ensuring continuous quality improvement in terms of curriculum, instructional resources, student selection, career placement and intellectual contributions and qualifications of the faculty. Approximately 5% of business schools worldwide have achieved AACSB accreditation. 

SLU's international business and marketing Ph.D. program, comprising 54 credits, aims to foster intellectual growth by advancing research skills and knowledge application. Our curriculum blends coursework, teaching, research seminars, and dissertation work, laying a solid foundation for successful careers in academia.

Furthermore, our Ph.D. students are encouraged to engage in academic and professional conferences and collaborate with faculty to enhance their research and teaching abilities.

Students must complete a set of required courses, a research minor, courses in a support area, and a dissertation that includes 12 credits of dissertation research.

Continuation Standards

Students must maintain a cumulative grade point average (GPA) of 3.00 in all graduate/professional courses.

For additional admission questions, please contact:

Nitish Singh Program director [email protected]

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International Business and Marketing, Ph.D.

Welcome to the Richard A. Chaifetz School of Business Doctoral Program at Saint Louis University, where we are dedicated to meeting the demands of today's global economy through education and research. In an increasingly interconnected world, international education and research have become indispensable. Our international business and marketing Ph.D. program is designed to equip SLU students with the tools they need to excel in this dynamic landscape. At the heart of our program lies a commitment to scholarly excellence and research-based learning so that you can make a meaningful impact through research, teaching, and public service. 

Program Highlights

• Dual Emphasis Advantage: Our Ph.D. program uniquely emphasizes both international business and marketing disciplines, enhancing your versatility and employability in academia.
• Four-Year Completion: With a manageable 54-credit curriculum, you can complete your doctoral journey in just four years, ensuring a comprehensive education without unnecessary delays.
• Scholarships and Financial Aid: We believe in breaking down financial barriers. All admitted Ph.D. applicants, including international students, receive financial assistance, including tuition support, individual health insurance, in-state status, and a generous annual stipend of $24,960. Additionally, conference travel funds.
• Track Record of Success: Graduates of our program have achieved remarkable success in various academic institutions. Join our accomplished alumni and make your mark in the world. Explore our extensive list of student placements.
• Application Deadline: Mark your calendar for the fall term application deadline on Jan. 15. Early submission is encouraged for the best chance of securing your spot in this prestigious program.
• Recognized Excellence: Saint Louis University's Chaifetz School of Business is ranked #1 in the region and #9 in the country for graduate education in international business according to U.S. News & World Report's 2022 Best Graduate School Rankings.
• Accredited for Excellence: Our Richard A. Chaifetz School of Business holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB), a distinction achieved by only approximately 5% of business schools worldwide. When you choose SLU, you choose a program of the highest caliber.

Curriculum Overview

SLU's international business and marketing Ph.D. program consists of 54 credits. The curricular objective is the intellectual development of students through the advancement of research skills as well as the acquisition and application of knowledge. The combination of coursework, teaching, research seminar and dissertation experience is designed to provide students with a sound foundation for productive careers as business school academicians.

In addition, international business and marketing Ph.D. students at SLU are encouraged to participate in academic and professional conferences and work with faculty to develop their research and teaching skills further.

A primary objective of this Ph.D. program is the training of students in the design and conduct of rigorous research. A distinguishing feature of SLU's Richard A. Chaifetz School of Business is our focus on preparing students to be effective teachers and mentors for the academic profession. Theoretical and methodological sophistication is achieved through coursework and research conducted with faculty and individually.

Fieldwork and Research Opportunities

Chaifetz School of Business Ph.D. students are provided the opportunity to teach undergraduate courses as part of their graduate assistantship. They are expected to complete the requirements for certification in University Teaching through the Reinert Center for Transformative Teaching and Learning.

SLU's Ph.D. in international business and marketing offers students an intensive educational experience designed to prepare them for academic careers, typically as business school faculty.

Admission Requirements

A master’s degree in business or a related field and introductory coursework in calculus and statistics is recommended. New students with limited backgrounds in business may be required to take specific coursework to ensure sufficient preparation before progressing into required courses toward the doctorate.

Applications are reviewed on a rolling basis once all application materials are received. All materials are due January 15. Application files are reviewed holistically (considering the applicant's undergraduate and graduate work, professional and/or academic experience, test scores and professional goal statement).

Application Requirements

• Online application form
• Transcript(s)
• Three letters of recommendation
• Official GMAT or GRE scores
• Professional goal statement of fewer than 500 words

Requirements for International Students

All admission policies and requirements for domestic students apply to international students. International students must also meet the following additional requirements:

• Demonstrate  English Language Proficiency
• Courses taken and/or lectures attended
• Practical laboratory work
• The maximum and minimum grades attainable
• The grades earned or the results of all end-of-term examinations
• Any honors or degrees received.
• WES and ECE transcripts are accepted.
• A letter of financial support from the person(s) or sponsoring agency funding the student's time at Saint Louis University
• A letter from the sponsor's bank verifying that the funds are available and will be so for the duration of the student's study at the University

Review Process

A committee of faculty members reviews applications. All application materials must be submitted by January 15.

Additional charges may apply. Other resources are listed below:

Net Price Calculator

Information on Tuition and Fees

Miscellaneous Fees

Information on Summer Tuition

Scholarship and Financial Aid

Financial assistance for Ph.D. students in the Richard A. Chaifetz School of Business usually is available to all admitted applicants, including international students. This is primarily in the form of half-time graduate assistantships. Graduate assistants typically work 20 hours per week in teaching and/or on research. These assignments are made based on the instructional needs of the department and the requirements of the current research projects. Any student who receives an assistantship receives tuition support for a normal doctoral load (nine credits for each of the fall and spring semesters and four credits in the summer), individual health insurance, in-state status and a monthly stipend.

Accreditation

The Richard A. Chaifetz School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the world’s largest business education alliance and accrediting body of business schools, ensuring continuous quality improvement in terms of curriculum, instructional resources, student selection, career placement and intellectual contributions and qualifications of the faculty. Approximately 5% of business schools worldwide have achieved AACSB accreditation. 

SLU's international business and marketing Ph.D. program, comprising 54 credits, aims to foster intellectual growth by advancing research skills and knowledge application. Our curriculum blends coursework, teaching, research seminars, and dissertation work, laying a solid foundation for successful careers in academia.

Furthermore, our Ph.D. students are encouraged to engage in academic and professional conferences and collaborate with faculty to enhance their research and teaching abilities.

Students must complete a set of required courses, a research minor, courses in a support area, and a dissertation that includes 12 credits of dissertation research.

Continuation Standards

Students must maintain a cumulative grade point average (GPA) of 3.00 in all graduate/professional courses.

For additional admission questions, please contact:

Nitish Singh Program director [email protected]

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
• Florida International University 
• Florida State University
• Fordham University  
• George Washington University 
• Georgia Institute of Technology  
• Georgia State University 
• Grand Canyon University  
• Harvard University  
• Indiana University  
• Iowa State University  
• Kennesaw University 
• Kent State University  
• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
• Mississippi State University 
• Morgan State University 
• New Mexico State University 
• New York University  
• Northwestern University  
• The Ohio State University 
• Oklahoma State University  
• Old Dominion University
• Pace University  
• Pennsylvania State University  
• Purdue University  
• Rutgers University  
• Saint Louis University 
• Southern Illinois University  
• Stanford University  
• State University of New York, ​Binghamton  
• Syracuse University 
• Temple University  
• Texas A & M University  
• Texas Tech University 
• University of Alabama 
• University of Arizona  
• University of Arkansas 
• University at Buffalo  
• University of California, Berkeley  
• University of California, Irvine  
• University of California, Los Angeles
• University of California, Riverside
• University of California, San Diego  
• University of Central Florida 
• University of Chicago 
• University of Cincinnati 
• University of Colorado at Boulder  
• University of Connecticut  
• University of Florida  
• University of Georgia 
• University of Hawaii at Manoa  
• University of Houston  
• University of Illinois at Urbana Champaign 
• University of Illinois at Chicago 
• University of Iowa  
• University of Kansas 
• University of Kentucky 
• University of Maryland  
• University of Massachusetts – Amherst
• University of Massachusetts – Lowell  
• University of Memphis  
• University of Miami 
• University of Michigan  
• University of Minnesota  
• University of Mississippi  
• University of Missouri 
• University of Nebraska-Lincoln  
• University of North Carolina 
• University of North Texas 
• University of Oklahoma 
• University of Oregon  
• University of Pennsylvania  
• University of Pittsburgh 
• University of Rhode Island 
• University of Rochester  
• University of South Carolina  
• University of Southern California  
• University of South Florida  
• University of Tennessee 
• University of Texas – Arlington 
• University of Texas at Austin – Marketing 
• University of Texas – Dallas 
• University of Texas – El Paso​
• University of Texas – Rio Grande Valley  
• University of Texas – San Antonio 
• University of Utah  
• University of Virginia 
• University of Washington  
• University of Wisconsin-Madison 
• University of Wisconsin-Milwaukee 
• University of Wyoming  
• Vanderbilt University 
• Virginia Polytechnic Institute and State University  
• Washington State University  
• Washington University in St. Louis  
• West Virginia University 
• Yale University  
• Wayne State University  ​​​

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• Darla Moore School of Business
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• Ph.D. in International Business

Ph.D. Programs in International Business and International Finance

International business program overview.

Visit the  admissions calendar  for admissions information and application deadlines.

Doctoral students in international business have a close working relationship with the faculty, often participating in joint research projects. Students also have the opportunity to become involved in research at or through South Carolina's Center for International Business Education and Research (CIBER).

The objective of the doctoral program with emphasis in international business is to prepare students for academic careers. In addition to extensive course work in international business, students are required to develop a cognate or area of functional specialization. Students often select cognate course work in areas such as sociology, psychology, anthropology, international studies and management. Students are encouraged to use the cognate to develop a program of study that establishes a strong multidisciplinary foundation supporting their functional specialization and individual research interests. Quantitative methods courses complement the international business and cognate courses to develop a strong foundation for academic research.

New Ph.D. Scholars Program provides financial support for underrepresented minority groups.

Program of study.

The international business concentration consists of at least 48 hours of course work. The courses offered in the international business area are:

• IBUS 801 Ph.D. Seminar in International Business I
• IBUS 802 Ph.D. Seminar in International Business II
• IBUS 811 Ph.D. Seminar in International Finance I
• IBUS 820 Ph.D. Seminar in International Marketing
• IBUS 830 Ph.D. Seminar in International Management
• IBUS 850 Ph.D. Seminar on Cultural Frameworks and Research

Download a list of research interests of our tenure track faculty [pdf].

International Finance Program Overview

Visit the   admissions calendar   for admissions information.

We are interested in equipping students who have strong interest in international finance to become leading scholars in this field. We encourage students to pursue research topics applying core finance concepts to the international arena. We also encourage interdisciplinary research with a focus on global finance.  

Building on the strengths of the international business and the finance faculties, the international finance concentration incorporates doctoral courses in international business and finance areas as follows:

• Sociological and Political Perspectives of International Business
• Economic Perspectives and International Business Theories
• Psychological and Cultural Perspectives/Strategy
• Financial Markets and Governance/MNC Financial Management
• Advanced Topics in International Finance
• MNC Management and MNC Subsidiary
• Emerging Market/Sustainability
• Doctoral Seminars in Finance
• Principles of Finance
• Corporate Finance
• Asset Pricing
• Empirical Methods in Financial Research

To equip students to research and publish in top finance and international business journals, the doctoral core also includes a substantial background in econometrics, mathematical statistics and stochastic processes, along with other statistical techniques applicable to extending the theoretical and empirical understanding of international finance.

Research and Teaching Support

Doctoral students in international finance have a close working relationship with the faculty, often participating in joint research projects. Students also have the opportunity to become involved in research at or through South Carolina's Center for International Business Education and Research. When doctoral students present papers in major academic conferences, financial aid might be given to cover some of the costs.

Within the international business department, there is a computer room and an international business library for students’ use. The Moore School has a business library with an extensive collection of books, magazines and academic journals. The school subscribes to many useful electronic databases such as Datastream, Worldscope, Bloomberg, CRSP, COMPUSTAT, LexisNexis Academic, Wall Street Journal (Pro Quest Direct), EBSCO Business Source Premier, JSTOR and more. Students can download data and articles easily.

Doctoral students are required to teach one or two undergraduate business courses within their program of study. The intention is to let them gain some teaching experience before they enter the academic job market. The students will not be asked to teach many courses since their primary focus is academic research.

Besides examinations in the regular courses, students are expected to take a comprehensive examination at the end of the second academic year. In the fall semester of the third year, students are required to make a presentation of an academic paper they have written in front of the faculty and fellow doctoral students. The purpose is to encourage students to work on high-quality research papers early in the program. In the third academic year, students are expected to defend their dissertation proposal. A formal defense of the finished dissertation is made before students graduate from the program.

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Ph.D. in Marketing

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PhD in Marketing

Program description.

Why Seek a PhD?

At the University of Oklahoma, the substantive emphasis of the doctoral program in Marketing focuses on market-driven strategy and the role of channels in creating access to domestic and international markets. A market orientation is vital for organizational success in today’s turbulent economy. Companies that are market driven are characterized by a superior ability to sense emerging opportunities, to attract and retain customers, and to develop and coordinate organizational processes. These capabilities lead to high levels of financial performance in the long run.

The University of Oklahoma doctoral program will help you develop an in-depth knowledge of marketing and management topics. Since research in marketing takes place at the intersection of three underlying “foundation” disciplines, you will also study psychology, statistics, and economics.  Our doctoral program provides you with the necessary skills for a successful career of teaching and research in the academia.

The program’s objectives are:

• to provide a strong foundation in marketing concepts for research and teaching
• to prepare students for academic and related careers

The doctoral program in Marketing focuses on competence in marketing management, marketing theory, and behavioral concepts in marketing. Students receive rigorous training in marketing research methodologies. Most doctoral candidates are appointed to a research assistantship early in their program to encourage interaction with faculty members.  In addition, many summer research and research related-travel opportunities are provided for students. As evidenced by their research and teaching related awards, Oklahoma marketing specialization doctoral students are intimately involved in activities that prepare them for their careers as academics.

For more information contact Professor Qiong Wang at   [email protected]

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Fully funded Marketing Scholarships in 2024 - 2025

20+ best scholarships for marketing students.

MRIWA Australia Odwyn Jones PhD Scholarship 2025 (Funding up to $139,677)

• Partial Funding
• Australian Universities
• All Subjects
• International Students, Domestic Students

This is a PhD scholarships for International Students, Domestic Students at Australian Universities, Australia. Students interested in All Subjects are advised to apply for MRIWA Australia Odwyn Jones PhD Scholarship 2025 (Funding up to $139,677).

Kings College London UK Chevening Scholarships 2025 (Fully Funded)

• Fully Funded
• King’s College London
• International Students

This is a Masters scholarships for International Students at King’s College London, UK. Students interested in All Subjects are advised to apply for Kings College London UK Chevening Scholarships 2025 (Fully Funded).

TU Delft Netherlands Justus and Louis Van Effen Excellence Scholarships 2025

• Full tuition fee
• Delft University of Technology
• Netherlands

This is a Masters scholarships for International Students, Domestic Students at Delft University of Technology, Netherlands. Students interested in All Subjects are advised to apply for TU Delft Netherlands Justus and Louis Van Effen Excellence Scholarships 2025.

Rhodes Scholarships at Oxford University 2025 in UK (Fully Funded)

• University of Oxford
• Masters, PhD

This is a Masters, PhD scholarships for International Students at University of Oxford, UK. Students interested in All Subjects are advised to apply for Rhodes Scholarships at Oxford University 2025 in UK (Fully Funded).

University of Nottingham China Beacons Institute Scholarships 2025

• University of Nottingham Ningbo China
• Green Chemicals and Energy, Intelligent Manufacturing, Life Sciences, Healthcare

This is a PhD scholarships for International Students, Domestic Students at University of Nottingham Ningbo China, China. Students interested in Green Chemicals and Energy, Intelligent Manufacturing, Life Sciences, Healthcare are advised to apply for University of Nottingham China Beacons Institute Scholarships 2025.

Ithaca College USA Study Abroad Scholarship Spring 2025

• Ithaca College
• Undergraduate
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Estonia Government Degree and Exchange Study Scholarships 2024 (Study in Estonia)

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UK Government Chevening Scholarships 2025 (Fully Funded)

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University of Sydney Australia Farrand International Scholarship 2025

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This is a Undergraduate scholarships for International Students at University of Sydney, Australia. Students interested in All Subjects are advised to apply for University of Sydney Australia Farrand International Scholarship 2025.

Canada Post Scholarships 2025 (Funding up to $2000)

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University of Queensland Australia UQ Firebirds Scholarship 2025

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Ton Duc Thang University (TDTU) Vietnam Undergraduate Scholarships 2025

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Government of Ireland Postgraduate Scholarship Programme 2025, Study in Ireland

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University of Sydney Australia Thomas T Roberts Education Fellowship 2024

• Masters, Research, PhD, Fellowship

This is a Masters, Research, PhD, Fellowship scholarships for Domestic Students, International Students at University of Sydney, Australia. Students interested in All Subjects are advised to apply for University of Sydney Australia Thomas T Roberts Education Fellowship 2024.

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• Doctoral Programs

Quantitative Marketing

The PhD degree in Marketing is a research degree that prepares students for academic positions at top research universities. Students can specialize in either the behavioral (psychology-based) or quantitative (economics, statistics and machine learning-based) approaches to marketing. Students interested in the psychological aspects of consumer behavior--how consumers make decisions, how they react to marketing stimuli--choose the consumer behavior track. Students with a quantitative background, who are interested in theoretical or empirical analysis of applied marketing problems choose the quantitative marketing track.

The marketing faculty at Yale is an ideal blend of junior and senior faculty whose research interests span both the quantitative and behavioral areas. They are all productive researchers who are highly regarded in the academic marketing community. Professor K. Sudhir is currently the Editor-in-Chief at Marketing Science.  All of the senior faculty-- Ravi Dhar Shane Frederick, Nathan Novemsky, Jiwoong Shin, and Gal Zauberman are in leadership positions as Associate Editors or members of the editorial boards of the leading marketing journals.  Each of the faculty members—both junior and senior-- works actively with doctoral students.

Apart from the faculty in the marketing area, a doctoral student can draw on the expertise of other faculty members at Yale. There are several faculty members both in the School of Management as well as in the Economics/Statistics/Computer Science and Psychology departments at Yale who are interested in marketing-related issues. Several of these faculty members have worked with marketing faculty and doctoral students either at Yale or at other universities. A selective list of such faculty members is provided on the faculty page.

The Yale Center for Customer Insights and the China India Insights program provide unparalleled access to companies within the United States and across emerging markets both as sources of data and sites for field experimentation. This has augmented the research opportunities for both quantitative and behavioral doctoral students.

The Ph.D. program is highly selective. We admit 1-2 of the most promising students annually in each of the behavioral and quantitative tracks from an impressive pool of applicants. The average percentile score on the GMAT for admitted students over the last five years is in the high nineties. We look for a combination of an excellent academic record and good oral and written communication skills in our students. The academic backgrounds of admitted students typically are in the behavioral sciences, business, economics, statistics, computer science, mathematics, engineering, or the liberal arts. We do not require graduate degrees for admission to the doctoral program.

While we are extremely selective at the time of admission, we are very supportive of our admitted students in order to maximize their potential to become successful researchers. Every admitted student is guaranteed full financial aid (subject to satisfactory performance in the program) for five years. By deliberately keeping the size of the program small, we are able to assure every student in the program ample opportunities to interact with multiple faculty members during their doctoral studies. The track record of our young doctoral program is short, but impressive. For more details, see Program Design and Recent Graduates and Students.

If you have further questions regarding the Ph.D. program in Marketing, please contact Professor Subrata Sen at [email protected] .

We have 6 Marketing (fully funded) PhD Projects, Programmes & Scholarships

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Marketing (fully funded) PhD Projects, Programmes & Scholarships

Phds at henley business school, funded phd programme (students worldwide).

Some or all of the PhD opportunities in this programme have funding attached. Applications for this programme are welcome from suitably qualified candidates worldwide. Funding may only be available to a limited set of nationalities and you should read the full programme details for further information.

Business Research Programme

Business Research Programmes present a range of research opportunities, shaped by a university’s particular expertise, facilities and resources. You will usually identify a suitable topic for your PhD and propose your own project. Additional training and development opportunities may also be offered as part of your programme.

PhD in Marketing & Reputation at Henley Business School

Phd in leadership, organisations and behaviour at henley business school, phd in business administration at grenoble ecole de management, awaiting funding decision/possible external funding.

This programme is waiting to confirm funding from a university or external source. This may depend on attracting suitable students and applications are welcome. Please see the programme details for more information.

France PhD Programme

A French PhD usually takes 3-4 years and often involves additional training and courses alongside research towards an original thesis. This will be assessed by external examiners before being presented at a public examination and eventually awarded with one of three grades. Some programmes are delivered in English.

Warwick Business School: PhD Programme

Data driven evaluation of supply chain performance, phd research project.

PhD Research Projects are advertised opportunities to examine a pre-defined topic or answer a stated research question. Some projects may also provide scope for you to propose your own ideas and approaches.

Self-Funded PhD Students Only

This project does not have funding attached. You will need to have your own means of paying fees and living costs and / or seek separate funding from student finance, charities or trusts.

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Marketing, PHD

Doctorate in business administration option in marketing.

• The program requires 60 credit hours of coursework

As a major field of study, marketing requires a minimum of 15 hours of course work. The following required Ph.D. seminars provide 9 of the 15 hours:

• Seminar in Marketing Strategy
• Seminar in Marketing Theory
• Seminar in Buyer Behavior

92% of our faculty have publications

in marketing’s top five research journals.

Research and Faculty

Our faculty is large and diverse with 16 members. The faculty has five full professors, five associate professors and six assistant professors.   The marketing faculty are generally active in professional associations serving as chairs, co-chairs, track chairs, session chairs and reviewers for nationally visible conferences in our field.

Our faculty has extensive knowledge and interest in marketing phenomena. This permits doctoral students with a variety of interests to receive mentoring and collaborate on research with an area expert. 

Meet our departmental faculty

The School of Marketing and International Business has its own set of requirements for admittance along with requirements for the OSU Graduate College. Please see department based requirements below:

• The Ph.D. in Marketing and International Business has admitted two new students for Fall 2024. Our next admission class will be Fall 2025, with one or two positions likely to be available. 
• A cumulative score at or above the 75th percentile on the GMAT or GRE exam. (GMAT is preferred, but GRE will be considered.)
• The early consideration deadline will be Dec. 16, 2024. Full admission consideration deadline will be Jan. 13, 2025. Late/Final deadline is Feb. 1, 2025 (applications received between Jan. 14 and Feb. 1 will be given consideration only if space remains available in our program).

Cost & Assistance

All doctoral students admitted to the Department of Marketing and International Business are expected to conduct research and based upon departmental needs potentially teach. Our students enjoy half-time graduate research/teaching assistantships. Half-time assistantships carry a stipend of approximately $2,778 per month for nine months. This is supplemented by an additional $2000 from the department. Summer funding is available for students making good progress toward degree completion. Summer support is provided through the Dean's Office and the department and totals nearly $10,000. Total funding for the year totals roughly $37,000. Tuition and fees are paid by both the Dean's Office and the department with the exception of the international student fee. Students awarded half-time research/teaching assistantships should anticipate 60 hours of tuition waivers for a four year program. Doctoral students are provided with health insurance coverage; additional coverage for spouse and children is available at the student’s expense.

Scholarships

Assistantships & Funding Opportunities

PhD in Marketing

The intersection of research, data, consumers and you.

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Build a true mastery of marketing theory formulation, research design and methodological skills—and set yourself up for a lasting career exploring the edge of your field.

Our leading program places you under the excellent guidance of faculty who consistently publish in top journals and enthusiastically collaborate with students.

The Program

Program essentials.

Explore the great unknowns and valuable opportunities in the realm of marketing research. Our unconventional curriculum draws heavily from the fields of psychology, sociology and management—with specializations in consumer behavior, consumer culture theory and marketing strategy.

Explore the program

Plan of Study

Spend your first two years taking classes and working on research projects under the supervision of faculty. You’ll then finish your minor coursework, take an oral comprehensive exam and prepare your dissertation proposal. Your last two years will focus on your dissertation and job preparation.

Explore the Plan of Study

What could be better than an environment that encourages you to be curious and creative, while simultaneously providing the tools to investigate those curiosities? I love having the opportunity to develop skills and be in a space where I can pursue questions which interest me most.

Kristen Lane '20 PhD (Marketing)

Additional Information

Program Questions Tonya Milazzo, Marketing Graduate Programs Manager [email protected]

Application & Research Questions Nooshin Warren, Program Director [email protected]

Studying Marketing at Eller

We know it can be challenging to evaluate a doctoral program. Current doctoral students were in your shoes not too long ago. Here, Eller marketing doctoral students share their perspectives: from living in Tucson to what they’ve experienced so far.  

Doctoral Admissions Process

Applicants must have a bachelor’s degree with a GPA over 3.0 (ideally 3.5+) as well as strong GMAT or GRE test scores, three letters of recommendation, a statement of purpose and a current resume. Math proficiency should cover college-level calculus and introductory probability and statistics.

View Admissions PRocess

Marketing PhD students are provided full funding through a research or teaching associateship, which comes with a stipend and student health insurance. Additional grants may be available for travel, research support and dissertation support.

View Funding Information

Application Deadline

Application Deadline - January 1

Our faculty and doctoral students stay busy researching and publishing in the field’s most respected journals. Topics explore every imaginable angle of marketing—linguistic brand codes, pricing models, information behavior in the social age, historical nostalgia and consumer spending psychology among them.

Explore Research

With our program’s reputation for preparing some of the best and brightest candidates for teaching and research, it’s no wonder our doctoral graduates find excellent placements. They’re now working at institutions including Loyola, Texas Tech, University of Massachusetts, American University and UC Berkeley.

Explore Placement

Marketing Faculty

With our doctoral program’s stellar 1:1 student-to-faculty ratio, you’ll have ample opportunities to work with faculty in your coursework and research. They’re true leaders in their field and love to collaborate with the next generation of marketing scholars.

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Start Your Journey to the Top of Your Field

Small class sizes. A great faculty-to-doctoral-student ratio. Incredible research resources. A stellar track record. And you.

Contact us with any questions , or if you're ready to apply to the Eller Doctoral Program in Marketing, just click below. We look forward to making breakthroughs together.

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• Research Fields

• Program Overview
• Program Structure
• Pre-doctoral Program
• Management Science and Information Systems
• Organizational Behavior and Human Resource Management
• Strategic Management and International Business
• Faculty Overview
• China-focused Research
• Faculty & Research

PhD Program in Marketing

With innovative approaches to talent development, accomplished professors, exceptional teaching, and internationally-respected research, Marketing at Guanghua is at the forefront of domestic marketing research and teaching institutions. We focus on nurturing top academic and management talent who can integrate knowledge of management, economics, statistics, and psychology, systematic marketing theories and methods, prowess in quantitative analysis, and international vision.

Watch this video for an introduction to Marketing.

• General Information
• Sub-fields of Study
• Training Plan
• Applicant Expectations

The subfields of marketing include:

Marketing in a digital and social world

Decision process

Comprehensive exam

1st year paper & 2nd year paper

International exchange

Dissertation

Read more information through the syllabus of marketing.

Solid training in Economics, Psychology, Computer Science, Sociology, Mathematics, Statistics, Information Science, Management Science.

© 2022 by Guanghua School of Management International PHD Program

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Marketing PhD Specialization

General information.

The subject of marketing is concerned with the exchange process between individuals and organizations. The objective of the doctoral program is to gain an understanding of how this process develops and evolves. Also, research methods for improving the practice of marketing for the benefit of organizations and institutions, consumers, and society are investigated. Most doctoral students accept academic positions upon completion. In addition to recommended course work, students participate in research projects, either individually or jointly with faculty or fellow students, and write an original dissertation. Current faculty interests in marketing include theoretical and institutional aspects of (1) product policies, (2) managing advertising and other forms of promotion, (3) establishing and managing distribution systems, (4) pricing decisions, (5) strategic planning, (6) competitive analysis, (7) consumer decision making, (8) marketing research and data analysis, (9) marketing organizations, (10) international marketing, and (11) social and political issues.

Admission Requirements

Applicants who plan to major in marketing must have completed an undergraduate degree. An MBA is not required and prior degrees need not be in business. An admission committee of faculty members reviews all completed applications. While the committee considers all relevant factors in its recommendations, important factors include past academic performance and GMAT scores. The GRE can be substituted for the GMAT but the GMAT is preferred. In some cases we may request a personal interview. Successful students have good communication skills, are intellectually curious, and self-motivated. Students must satisfy the university’s language proficiency requirements in order to qualify for a teaching assistantship.

Recommended Preparation Prior to Entry

Students entering the PhD Program as marketing majors should be comfortable with the basic concepts of calculus and linear algebra before they arrive on campus. It is strongly recommended that all new marketing majors carefully review this material during the summer before entering the program.

Marketing Area Faculty Coordinator

Assc. Prof. Amin Sayedi, Marketing Area Faculty Coordinator, would be glad to answer your questions. Contact him by email ( [email protected] ).

New PhD students majoring in marketing are initially advised by the Marketing Area Faculty Coordinator. Until the student’s supervisory committee has been established (usually by the end of the first year), the Marketing Area Faculty Coordinator assists the student in choosing appropriate courses, approves course of studies, and monitors the student’s progress.

At the end of each academic year, the Marketing Department faculty will provide every doctoral student with a formal evaluation of his or her progress in the program. At the start of the second year, the evaluation will be done by faculty members who supervised the student’s first year paper. At the start of the third year, the evaluation will be by the student’s supervisory committee and will be based on coursework, 1st & 2nd year papers, and participation in departmental seminars and workshops.

Course Requirements for Marketing Major

Marketing majors are required to take at least 18 courses (in addition to MKTG 599, the Marketing Work­shops; and MKTG 600, Independent Study) distributed across their major and minor areas of study. There must be a minimum of four courses in each area of study.

The following courses are required for all market­ing majors. The number of credits for each course is indicated in parentheses after the course number.

Three of these six seminars are offered each year. All marketing majors are expected to participate in the Marketing Workshop (MKTG 599) each quarter of the regular academic year in which they are enrolled in residence.

Research Methods Minor Area Requirements Marketing is a three-area program. In addition to the marketing area, all students majoring in marketing are required to choose Research Methods and one supporting area. Research methods courses should be considered in two stages: (1) basic statistics and (2) special topics electives. Students should take a minimum of 18 credits, involving typi­cally two basic statistics courses and four electives. The basic courses require prior or concurrent prepa­ration in mathematics. It is expected that some students will have more extensive background preparation in mathematics and/or be more oriented toward quantitative methods than other students, so there are two suggested tracks for taking basic statistics courses.

Stage 1. Basic Statistics

Math prerequisites

Stage 2. Special Topics Electives

There are a variety of areas that can be pursued, depending on the student’s dissertation research area. Four are listed below but other variations are possible.

Experimental design/analysis

Multivariate statistics

Econometrics

Mathematical Modeling

A variety of other useful research methods courses may be found. Please check the university course catalog and talk to professors who are knowl­edgeable about these subjects.

Other Minor Area Requirements The supporting minor area depends upon the student’s research interest. However, students are strongly recommended to choose a behavioral science discipline (anthropology, economics, psychology or sociology). The student must take a minimum of four courses in each minor area. There are many course options that are possible in the various supporting fields. Further, the courses change from year to year so it is difficult to provide an accurate and up-to-date listing. Below are courses that have been offered and are relevant to marketing. Please check the university catalog, the instructors, and your marketing faculty advisors before registering for one of these classes.

Economics Minor – The economics minor area must include the following three-course sequence:

and at least one additional course selected in consultation with the marketing doctoral area coordinator or the student’s supervisory committee. The following economics courses are recommended:

Psychology Minor – A minor area in psychology in­volves taking at least four classes from the following list of relevant courses.

Sociology Minor – A minor area in sociology involves taking at least four classes from the following list of relevant courses.

Anthropology Minor – A minor area in anthropology involves taking at least four classes from the following list of relevant courses.

A Typical Course Schedule

RM = Research Methods

Second Year

First Year Research Paper During the summer between their first and second year, doctoral students will work with one or more faculty members to prepare ~20 page paper that demonstrates their ability to summarize a body of research, identify key findings that suggest research hypotheses, and propose a methodology to test these hypotheses. The faculty committee will evaluate the paper, providing written feedback as to its overall quality and suggest improvements. The student will make a short presentation (20-30 minutes) of their 1st year paper during the fall quarter of their second year. The student will be given a pass or revise evaluation. An acceptable revision will be required before the start of winter quarter. Faculty will be encouraged to provide the resources necessary for the student to test some of the hypotheses during the second year. The goal is to have a publishable paper under review before the second year.

Second Year Research Paper In addition to preparing and sitting for the written area examination, students will be expected to develop a second research paper, one more closely linked to the likely dissertation, during the time period between the 2nd and 3rd years. This paper will be due by the start of winter quarter, presented during winter quarter, and developed under the direction of a faculty committee. The committee would most likely consist of members of the student’s supervisory committee.

Course Requirements for Marketing Minor

Students who minor in marketing select courses from the following three lists. Students with three area programs are required to take three courses while students with four area programs are required to take at least two courses. All minors must register for the Marketing Workshop (MKTG 599) for six quarters.

List A – Recommended classes for all quantitatively-oriented marketing minors.

List B – Recommended classes for all behaviorally-oriented marketing minors.

List C – Recommended classes for strategy-oriented marketing minors.

Other Requirements

Written Area or Qualifying Examination It is expected that students will complete all course work required for a major in marketing by the end of their second year. After completing this course work, each marketing PhD student must demonstrate his or her academic competency in marketing by passing a written area examination. The marketing area exam is offered during the Summer Quarter each year.

General Examination After successful completion of all major and minor course work and written area exams, the supervisory committee administers a general examination. The purpose of the general examination is to enable the student orally to demonstrate a command of the subject matter in marketing and his or her minor areas of study, the ability to recognize significant research questions in marketing, and the expertise to develop research strategies and methods appropriate to these research questions. The student’s supervisory committee determines the precise format of the general exam. Typically, the general examination involves a discussion of the student’s dissertation proposal. After passing the general exam, the student is admitted to candidacy and develops and/or refines a dissertation topic. The reading committee guides the student’s dissertation.

Dissertation The candidate’s dissertation must represent an original and independent investigation. It should reflect not only the mastery of research techniques, but also the ability to select an important problem and to deal with it competently.

Once the dissertation proposal is well defined the reading committee approves it. Approval follows the student’s presenting a version of the proposal in the Marketing Workshop (MKTG 599). After formal approval of the dissertation proposal, the student completes the research and writes the dissertation.

The candidate must register for a minimum of 27 credits of BA 800, Doctoral Dissertation, over a period of at least three quarters.

Final Examination The final examination, which is administered by the supervisory committee, is an oral defense of the dissertation. The candidate may be asked to revise or extend portions of the dissertation before it is fully acceptable to the committee. If so, he or she then has 60 days to file the dissertation with the Graduate School.

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Doctorate in Marketing (PhD)

School of Social and Human Studies

Academic Freedom to Discover Your Purpose Open Curriculum Design at Atlantic International University

Welcome to the cutting-edge realm of academia at the American International University (AIU), where innovation converges with scholarship in the pursuit of excellence. Our distinguished Doctorate in Marketing program stands at the forefront of advanced research and scholarly inquiry, offering a transformative journey for aspiring scholars seeking the pinnacle of expertise in the field. At AIU, we understand the profound impact of marketing in shaping contemporary business landscapes, and our Ph.D. in Marketing program is meticulously designed to propel students to the forefront of marketing theory and practice. Embracing a multidisciplinary approach, the program delves into the intricacies of consumer behavior research, fostering a comprehensive understanding that empowers scholars to contribute novel insights to the ever-evolving marketing landscape. Join us at AIU , where academic rigor meets the dynamic marketing world and embark on a transformative doctoral experience that transcends boundaries and cultivates thought leaders in marketing theory and practice.

What are the Core Courses & Topics of Doctorate in Marketing?

Embarking on a Doctorate in Marketing journey at our esteemed institution promises an enriching academic experience that blends cutting-edge research with practical applications. Our program is designed to equip scholars with the expertise needed to navigate the complexities of the dynamic marketing landscape. Emphasizing a holistic approach , our core courses delve into key areas shaping the discipline, ensuring a comprehensive understanding of contemporary marketing challenges. Here is a glimpse of the core courses and topics that form the foundation of our Doctorate in Marketing:

• Brand Equity and Customer Equity
• Relationship Building in Virtual Communities
• Consumer Relationship Management
• Web Expertise
• Information Processing in Online Environments
• Impact of Life Events on Consumer Behavior
• Service Guarantees
• Sales Management
• Marketing Management
• Advanced Topics in Retailing
• Services Marketing
• Organizational Downsizing and Outsourcing
• Retail Site Selection
• Relationship Quality
• Entrepreneurial Marketing and Sales
• Marketing Tools Foundations and Applications
• Customer Decision Making
• Direct Marketing
• Marketing on the Internet
• Strategic Marketing
• International Marketing
• Brand Marketing Strategy
• Promotion Management and Strategy
• Global Marketing Issues and Strategies
• Services and Professional Services Marketing
• Marketing Strategy
• Marketing Theory and Marketing Models
• Marketing Construct Analysis
• Advanced Marketing Research Techniques
• Multichannel Marketing Strategy
• International Brand Equity
• International Distribution Management
• Pioneering Advantage
• Corporate Social Responsibility
• Customer Satisfaction and Firm Performance
• Service Failure and Recovery

Orientation Courses

Embarking on the doctoral program in marketing at our esteemed institution is marked by a transformative orientation that is the compass for a virtual scholarly expedition . This pivotal introduction sets the stage for doctoral candidates, offering a nuanced preview of the specialized orientation courses meticulously crafted to shape their academic journey. Within this immersive experience, scholars gain insights into the dynamic realm of online marketing strategies and cross-cultural marketing studies, laying a robust foundation for the advanced studies and research that define the doctoral program in Marketing.

• Communication & Investigation (Comprehensive Resume)
• Organization Theory (Portfolio)
• Experiential Learning (Autobiography)
• Academic Evaluation (Questionnaire)
• Fundament of Knowledge (Integration Chart)
• Fundamental Principles I (Philosophy of Education)
• Professional Evaluation (Self Evaluation Matrix)
• Development of Graduate Study (Guarantee of an Academic Degree)

Research Projects

Embarking on a Doctorate in Marketing at AIU involves an immersive journey into cutting-edge research projects that epitomize the pinnacle of scholarly inquiry. As part of our commitment to advancing the field, our doctoral program encompasses a diverse range of research initiatives tailored to cultivate expertise in the dynamic realm of online marketing. Our research-driven approach underscores the commitment to innovation and thought leadership, positioning candidates to make significant contributions to the discipline of marketing. The Doctorate in Marketing at AIU is not just a program; it’s an intellectual odyssey where scholars engage in transformative research, pushing the boundaries of knowledge in the captivating domains of online marketing.

• Doctoral Dissertation Project
• MBM900 Doctoral Proposal
• MBM902 Doctoral Dissertation (15,000 words)

Ready for the AIU Experience?

Get started now, the aiu student experience is outstandingly unique.

Our program, designed for those seeking a PhD Marketing, ensures a holistic and transformative educational journey. At AIU, students engage in an enriching environment where the faculty is dedicated to nurturing academic prowess and innovative thinking in online marketing. 

Our andragogy-centric curriculum is tailored to equip doctoral candidates with a deep understanding of the intricacies of the digital landscape, emphasizing online marketing strategies. Through collaborative projects, dynamic coursework, and personalized mentorship, students contribute to cutting-edge research and cultivate the skills needed to become leaders in the ever-evolving marketing field. The student experience at AIU is not just an educational endeavor; it is a transformative and empowering journey that prepares scholars for influential roles in academia and the dynamic landscape of online marketing.

Community & Social

The Doctorate in Marketing program at AIU extends beyond the confines of traditional academia, fostering a vibrant and supportive community for doctoral candidates. At AIU, we recognize the importance of community and social engagement in enriching the overall student experience. Our program encourages collaboration, idea-sharing, and networking among scholars, creating an environment where diverse perspectives thrive. 

Through seminars, workshops, and social events, students can connect with fellow scholars, faculty, and industry professionals, cultivating lasting relationships beyond the classroom. The sense of community at AIU enhances the learning journey, providing a holistic experience where a supportive social network complements academic growth.

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Begin Your Journey! AIU’s Summer of Innovation and Growth gives you the ability to earn up to $5000 in tuition credit by completing free lessons and courses. Whether you’re looking to acquire new skills, advance your career, or simply explore new interests, AIU is your gateway to a world of opportunities. With free access to 3400 lessons and hundreds of courses the ability to earn credits and earn certificates there’s no better time to start learning. Join us today as a Guest Student and take the first step towards a brighter, more empowered future. Explore. Learn. Achieve.

Academic Resources

The Virtual Campus at Atlantic International University (AIU) offers a dynamic platform uniquely tailored for Doctorate in Marketing students. With over 25 specialized tools, this immersive online environment ensures comprehensive development, integral culture , growth, and motivation to propel students toward their full potential. The Virtual Reality 3D experience is a groundbreaking addition, providing an innovative dimension to the learning journey. AIU amplifies academic resources with an extensive online library housing 210,000 books and 30 million peer-reviewed articles, enriching the pursuit of knowledge.

Virtual Campus

Complete assignments online or offline at your convenience with 24/7 access to distance learning through AIU’s Virtual Campus. Step by Step guides including videos, tutorials, live webinars and examples for each course. All materials can be access on all web browsers as well as via AIU's Mobile App which brings all the features of the Virtual Camus to your Mobile Device. 

My AIU Elements

MyAIU’s primary goal is to go beyond Academics, it looks to guide students through 11 elements that are key to living life optimally in all aspects. By identifying and reflecting on these key areas, an opportunity arises to holistically address them, through positive change, habits, reinforcement and tools to keep students on their chosen path.

AIU TV & Radio

The students have the opportunity to produce, edit and host their own show reaching a worldwide audience, the AIU community and giving notice of their expertise/passion in the subject. AIUTV & AIU Radio allow students to explore new ways to communicate, develop a platform and form potential collaboration with likeminded individuals.

AIU Campus Mundi

AIU Campus Mundi is a monthly magazine that gathers the most notable news and information about the university and its members in one convenient place. The magazine allows our community to be well informed, involved and keep in tough regardless of their geographic location. AIU Campus Mundi publishes, news, research, events, awards, academic achievements.

Graduation Ceremony

Each year AIU organizes graduation ceremonies where the students can assist and share their experiences with fellow students and academic members Participation in the ceremony is optional, the day’s events include conferences, research presentations, group meetings, networking, lunch and formal dinner.

Symposiums & Webinars

In the realm of the Doctorate in Marketing program at AIU, symposiums and conference days emerge as dynamic platforms, offering students a unique opportunity to showcase their research, expertise, and knowledge to a global audience.

Live Classes

The Doctorate in Marketing program at AIU goes beyond traditional online education by incorporating two live classes, ensuring an interactive and engaging learning experience for students. These live sessions provide a dynamic platform for in-depth discussions, real-time collaboration, and direct engagement with renowned faculty and industry experts. Whether exploring advanced marketing theories or dissecting the latest trends in online consumer behavior, these live classes foster a sense of community and facilitate immediate clarification of complex concepts. This innovative approach at AIU ensures that doctoral candidates benefit from cutting-edge curricula and actively participate in a collaborative and responsive educational environment, enhancing the overall learning journey in marketing.

Special Projects

AIU’s Doctorate in Marketing program distinguishes itself through its commitment to fostering innovative research and thought leadership. An integral component of this commitment is the opportunity for doctoral candidates to engage in special projects tailored to the dynamic marketing landscape. 

These projects serve as a crucible for originality and exploration, allowing students to delve into niche areas, address real-world challenges, and contribute novel insights to the discipline. Whether it’s pioneering marketing strategies, exploring emerging trends, or conducting in-depth consumer behavior studies, these exclusive dissertation and other special projects are designed to cultivate advanced skills, critical thinking, and a profound understanding of the intricacies within the marketing domain.

Want to Become a Doctorate Graduate in Marketing at AIU?

Get started with our monthly magazine, career center.

Welcome to the Career Center for Doctorate in Marketing at AIU, where academic excellence meets professional success. Our dedicated center is designed to empower doctoral candidates with the tools, resources, and guidance needed to navigate the dynamic marketing field. Whether you aspire to lead in academia, contribute groundbreaking research, or significantly impact the corporate world, our experienced career advisors are here to support your unique journey. 

From tailored mentorship programs to networking opportunities with industry leaders, we foster an environment that nurtures personal and professional growth. At AIU, we understand that a successful career extends beyond the classroom, and our Career Center is committed to ensuring that our doctoral candidates are well-prepared and positioned to thrive in the competitive marketing landscape. Embrace the future of marketing leadership with confidence as you embark on a transformative journey at AIU’s Career Center for a Doctorate in Marketing.

Job Opportunities

• Research Director Conduct cutting-edge research in marketing trends, consumer behavior, and emerging technologies. Lead research teams, publish scholarly articles and contribute to the academic community.
• Marketing Professor Teaches advanced graduate and undergraduate marketing courses. Develop curriculum, engage in student mentoring, and contribute to the academic and intellectual life of the institution.
• Corporate Strategist Work with corporations to develop marketing strategies that align with business goals. Analyze market trends, competitor activities, and consumer insights to recommend practical marketing approaches.
• Brand Manager Oversee and manage the development, positioning, and promotion of a brand. Develop brand strategies, implement marketing campaigns, and ensure brand consistency across various channels.
• Digital Marketing Director Lead digital marketing initiatives, including SEO, social media, email marketing, and online advertising.
• Market Research Analyst Conduct market research to provide insights into consumer preferences, industry trends, and competitive landscapes. Analyze data, prepare reports, and make recommendations to support informed business decisions.
• Consultant Offer specialized marketing expertise to businesses seeking external guidance. Provide strategic advice, conduct market assessments, and assist clients in optimizing their marketing efforts.
• Advertising Executive Develop and execute advertising campaigns across various media channels. Collaborate with creative teams, media planners, and clients to create compelling and effective advertising materials.
• Product Marketing Manager Drive the marketing strategy for specific products or product lines. Develop go-to-market plans, conduct market analysis, and collaborate with cross-functional teams to ensure successful product launches.
• Chief Marketing Officer (CMO) Assume a leadership role in an organization, overseeing the entire marketing function. Develop and execute comprehensive marketing strategies to drive business growth and achieve organizational objectives.
• Public Relations Director Manage and enhance the public image of an organization. Develop PR campaigns, handle media relations, and ensure consistent messaging to build and maintain a positive brand reputation.
• Sales and Marketing Director Lead integrated sales and marketing teams to drive revenue growth. Develop sales and marketing strategies, coordinate campaigns, and analyze performance metrics to optimize outcomes.

These roles showcase the diverse opportunities available for individuals with a Doctorate in Marketing, reflecting the intersection of academic expertise and practical application in the professional world.

Tools for Marketing Professionals

The best tools marketing professionals can use to take their career to another level are:

• SPSS (Statistical Package for the Social Sciences)
• R or Python Programming
• Google Analytics

Associations for Marketing Professionals

Embarking on a Doctorate in Marketing involves more than just academic pursuit—it entails becoming part of a dynamic community that fosters collaboration, research, and professional growth. Here’s a list of key associations that can further enrich your doctoral journey in marketing:

• American Marketing Association (AMA)
• Association for Consumer Research (ACR)
• Society for Marketing Advances (SMA)
• Academy of Marketing Science (AMS)
• Marketing Science Institute (MSI)
• International Council for Small Business (ICSB) – Marketing Division
• Association for Marketing & Development (AMD)
• European Marketing Academy (EMAC)
• Direct Marketing Association (DMA)
• Product Development and Management Association (PDMA)

These associations provide platforms for networking, knowledge exchange, and staying updated on the latest trends in marketing research and practice, enhancing the overall experience of pursuing a Doctorate in Marketing.

Want to Understand the AIU Significance?

Let’s start, doctorate in marketing requirements.

Our Doctorate in Marketing program at AIU is tailored for accomplished professionals holding a master’s degree and boasting a minimum of five years of relevant experience . At AIU, we are steadfast in our commitment to empowering these individuals with comprehensive knowledge, critical skills, and specialized expertise crucial for excelling in the dynamic landscape of marketing.

Recognizing the transformative impact experienced marketing professionals can have on shaping industry trends and driving innovation, our admission requirements are thoughtfully curated. We seek individuals who are not only dedicated to advancing their own academic journey but are also driven by a passion to influence and elevate the marketing landscape through their wealth of experience.

How Can You Apply?

Embark on your Doctorate in Marketing journey at AIU with these simple steps:

• Access the Application Form Click the link to open the specialized application form.
• Complete Your Details Enter your academic and professional details that highlight your unique qualifications.
• Attach Your Resume Elevate your application by attaching a comprehensive resume.
• Submit Your Application Confidently submit your application to express your interest in the program.
• Await Analysis Our faculty will thoroughly analyze your application.
• Notification of Consideration Successful candidates will be notified of their consideration.

Take this swift route to join the community of scholars at AIU’s Doctorate in Marketing program.

Financial Support & Scholarships

At AIU, we recognize the significance of ensuring that your pursuit of a Doctorate in Marketing is academically enriching and financially accessible. Our commitment to your educational journey is underscored by a range of exclusive scholarships meticulously crafted to cater to our doctoral candidates’ diverse needs and aspirations.

Sharing your details and inquiries with us opens the door to personalized assistance in discovering scholarships tailored to your unique requirements. Whether you aspire to delve into groundbreaking research or make a lasting impact in the marketing landscape, let us navigate the financial aspects for you.

Allow AIU to be your ally in paving the way for academic success. Share your details with us, and together, we’ll explore the possibilities that align with your ambitions, ensuring that your Doctorate in Marketing journey is both fulfilling and financially attainable.

How Much Does a Doctorate in Marketing Cost Per Year?

Embark on an affordable educational journey at AIU, where pursuing a Doctorate in Marketing is a commitment to academic excellence and a financially practical choice. Our specialized program is priced at a comfortable total cost . We offer a convenient monthly payment plan to ease the financial journey, allowing you to invest at your convenience.

At AIU, we prioritize both exceptional education and your financial well-being. Choose AIU for a doctoral experience seamlessly blending academic excellence with financial accessibility.

How long does it typically take to complete a PhD in marketing?

Completing a PhD in Marketing typically ranges from four to six years, including coursework, research, and dissertation preparation.

What are common research areas in Doctorate marketing programs?

Common research areas in Doctorate in Marketing programs include consumer behavior, market segmentation, branding and brand management, digital marketing, advertising effectiveness, marketing strategy, innovation in marketing, social media marketing, and the impact of emerging technologies on marketing practices.

Are online Doctorate programs in marketing available and effective?

Yes, AIU offers one of the most effective online doctorate programs in marketing.

What is the significance of a dissertation in a Doctoral program in marketing?

The dissertation in a Doctoral program in marketing is significant as it demonstrates the candidate’s ability to conduct original, in-depth research, contribute new knowledge to the field, and showcase mastery of advanced marketing concepts. It is a cornerstone in completing the program, reflecting the candidate’s analytical and scholarly skills.

What are the prevailing developments and hurdles in today's marketing landscape?

In the marketing sphere, notable trends involve the surge in influencer marketing, a heightened emphasis on sustainability and ethical conduct, the escalating significance of data-driven strategies, and the ongoing proliferation of digital marketing avenues. Challenges include adapting to rapidly changing consumer behavior, navigating privacy concerns in data collection, and staying ahead in an increasingly competitive and dynamic landscape.

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Stockholm Business School

Phd programme with specialization marketing.

Virtually all organizations engage in marketing in order to make sure that they provide value for customers, clients, partners and society at large.

If you are interested in how organizations can use marketing to better achieve their goals, or if you are interested in how the proliferation of marketing in society profoundly shapes contemporary cultures, then you might want to apply for the doctoral program in business administration, with specialization in marketing at Stockholm Business School.

Program content

The PhD program at SBS spans four years of studies, including approximately 1.5 years course work and 2.5 years thesis work. You are assigned two supervisors who guide you through the program. The courses for students who specialize in marketing typically include a few courses offered at SBS as well as a range of courses in Sweden and elsewhere. The course program is partly tailored to your project but is also directed towards a broader academic journey in which earlier bodies of thought are studied and analyzed.

Doctoral theses written with the specialization in marketing are either published as a monography, or consist of a set of academic articles.

Departmental duties

Many students also choose to teach during their PhD studies, but this is optional. Doctoral students may take on departmental duties of up to 20% of full time each year, thereby prolonging the total study time in the doctoral programme. In addition to teaching, the departmental duties may include research assistance and administrative tasks, such as assisting in the organization of academic events.

Research environment

For inspiration about possible research topics, you can read more about the current research at the SBS Marketing section here.

Last updated: January 12, 2021

Source: SBS

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From admission to dissertation. Tips on making the PhD journey happy, productive and successful

PhD Research Topics In Marketing

New PhD aspirants are anxious about researching the best topics for their PhD program in Marketing. Here I am sharing with you Top 25 PhD Research Topics in Marketing. With one of the topics, you can confidently go ahead into your doctoral program in Marketing

• Thesis of Client Profitability in marketing.
• The Effectiveness of Distribution.
• Customer Retention and Retrieval in the Retail Sector.
• Modern Trends embracing marketing sector
• Fare Marketing analysis and Entry Strategy
• Organized Retailing and Demographic Effects.
• Reliance Services in view of telecom application.
• Cellular Companies and its Future Arena.
• Retail Marketing Analysis in terms of Consumer.
• Impact of Confectionary Products on Kids.
• Reliance Money Structure in Brokerage.
• Marketing Project of famous company Bisleri.
• Consumer Buying Behavioral levels of satisfaction.
• The Impact of  Customer Relationship Management(CRM)
• Loan Search Burdens in the present generation.
• Worldwide Marketing Implementation Strategies.
• E-Marketing Rules to improvise Marketing Economy.
• Marketing (Your Country) Worldwide.
• Publicizing Critical Problems in the current Economy
• Convenience Stores and Loyalty Programs.
• Channel Development through marketing.
• Nonconventional tactics of Distribution.
• Survey of Advertising Channel.
• Packaging drawbacks and effects on Consumer.
•  Effects of Branding and Quality on Consumer.

After bachelors, you think of higher study and want to be at the professional level, a professor and a doctoral title. For this, you should apply for the Ph.D. This is a great challenge for every master’s level student. You must need to write a research paper. If you have excellent research skill and writing skill, then you can proceed with it. One of the most widely recognized issues when composing a Ph.D. research paper is picking the phd research topics in marketing. Luckily, there are Ph.D. pape- composing services and methodologies that will make point determination simpler on your part. To guarantee quality subjects, ensure that you characterize the reason for your paper; this will enable you to create Ph.D. look into topics in promoting that will induce your group of spectators and clarify the significance of your writing reagarding topics of research in marketing. Your preferred research topic ought not just to present a great extent of your field yet additionally give a chance to further research.

For your business development and improvement, marketing is fundamental. Therefore marketing/advertising task compositions can help you in building up a dependable and powerful limited-time plan for your organization that can bolster your business objectives. Subsequently, an understudy must pick an intriguing research paper topic that can develop their advantage while doing the research paperwork and make your project look proficient and fantastic. To release all your pressure and surpass in your scholastic profession, you have to get help from a specialist writer and an informative site from where you can get an idea about phd research topics in marketing.

What Makes Good phd research topic in marketing ?

Commit an error toward the beginning of your doctoral research by picking the wrong Ph.D. to look into topics in marketing, and you could do a lot of diligent work and worry for yourself. You should invest enough energy and exertion to choose the correct research topics in marketing/advertising for Ph.D. papers with the goal that you can make sure you will almost certainly get your paper finished effectively. This implies you should completely comprehend what is average from your examination thoughts. They should be:

Attainable: Searching for research topics is attainable. While you may have a couple of years to embrace your exploration in marketing, you should even now have the option to finish it on schedule and with the majority of different assets that you have accessible to you.

One of a kind: for your Ph.D., you should most likely demonstrate that the task you have picked has not as of now been investigated entirely by another. 

Significant: If the primary individual that will need to have a solution to your exploration questions is you, then you might not have chosen something that will bear some significance with your field. It must positively affect your region to be appropriate. 

Fascinating: you likewise need to think about your enthusiasm for your exploration. If you are probably not going to have the option to keep up that plan, at that point you are going to battle to finish the work.

Method for choosing Research Topics in Marketing?

Finding those ideal research subjects in promoting for Ph.D. searches for some is a battle. Coming up next are a portion of the manners in which that you can locate the perfect topic for your exploration:

Proceed with past research: various understudies will need to keep on taking a shot at something that they have begun to explore some research topics in marketing already in their scholarly profession.

Peruse papers in the regions of promoting that intrigue you: most papers will feature zones for further research in marketing or even feature where research is powerless. These can be phenomenal wellsprings of motivation.

Glance back at work involvement: are there specific issues that you experienced that would make for a decent venture?

Think about your future profession: what would you like to be known for, and what would you like to have the option to do in your next job? What openings does this feature for research?

Hope so; the above PhD topics in marketing will help you to take off your stress about your professional career. So read these topics and choose the best one suited you.

Step by step instructions to write an Effective Marketing Ph.D. Research Paper

The accompanying tips will assist you with ensuring that you compose a paper that will most likely submit proudly:

Plan your Ph.D. arranging: a great arrangement that subtleties out the achievements that you should meet to finish your composition will assist you in keeping things on track. Guarantee that you leave time in your arrangement for making modifications and checking your work.

Structure your paper : a straightforward layout with clear notes in each area of your paper concerning what ought to be composed will make your writing significantly simpler. It will likewise guarantee that you stay away from intemperate revising during the procedure.

Have clear focuses on your composition: set yourself an objective for what number of words you will compose each day and stick to it. Try not to put an aim that will overstretch your capacities.

Update and edit your composition with consideration: the norms expected of your Ph.D. paper in marketing are out and out flawlessness.

Syam Prasad Reddy T

Hello, My name is Syam, Asst. Professor of English and Mentor for Ph.D. students worldwide. I have worked years to give you these amazing tips to complete your Ph.D. successfully. Having put a lot of efforts means to make your Ph.D. journey easier. Thank you for visiting my Ph.D. blog.

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Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On April 16, 2024

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting  a brief research proposal  from our writers on any of these topics, which includes an  introduction  to the topic,  research question , aim and objectives,  literature review , and the proposed research methodology conducted.  Let us know  if you need any help in getting started.

Check our  dissertation example to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics complete list.

2024 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of   UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption.   of   It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2023

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .

Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim:  The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read:   Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read :   Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read:   How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering ,  construction ,  law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation  as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured   dissertation can help students   to achieve a high overall academic grade.

• A Title Page
• Acknowledgments
• Declaration
• Abstract: A summary of the research completed
• Table of Contents
• Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation  can also be added to this chapter.
• Literature Review :  This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of  research questions  to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
• Methodology:  The  data collection  and  analysis  methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes  research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and  data analysis strategy .
• Findings and Analysis:  Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include  graphs ,  charts, and  tables in this chapter to identify meaningful trends and relationships.
• Discussion  and  Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
• References:  This should be completed in accordance with your University’s requirements
• Bibliography
• Appendices:  Any additional information, diagrams, graphs that were used to  complete the  dissertation  but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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Frequently Asked Questions

How to find dissertation topics about marketing.

For marketing dissertation topics:

• Study recent industry trends.
• Explore consumer behavior shifts.
• Investigate digital marketing innovations.
• Analyze branding or market strategies.
• Consider social and ethical aspects.
• Select a topic resonating with your passion and research goals.

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