what to title a rhetorical analysis essay

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base
• How to write a rhetorical analysis | Key concepts & examples

How to Write a Rhetorical Analysis | Key Concepts & Examples

Published on August 28, 2020 by Jack Caulfield . Revised on July 23, 2023.

A rhetorical analysis is a type of essay  that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience.

Instantly correct all language mistakes in your text

Upload your document to correct all your mistakes in minutes

Table of contents

Key concepts in rhetoric, analyzing the text, introducing your rhetorical analysis, the body: doing the analysis, concluding a rhetorical analysis, other interesting articles, frequently asked questions about rhetorical analysis.

Rhetoric, the art of effective speaking and writing, is a subject that trains you to look at texts, arguments and speeches in terms of how they are designed to persuade the audience. This section introduces a few of the key concepts of this field.

Appeals: Logos, ethos, pathos

Appeals are how the author convinces their audience. Three central appeals are discussed in rhetoric, established by the philosopher Aristotle and sometimes called the rhetorical triangle: logos, ethos, and pathos.

Logos , or the logical appeal, refers to the use of reasoned argument to persuade. This is the dominant approach in academic writing , where arguments are built up using reasoning and evidence.

Ethos , or the ethical appeal, involves the author presenting themselves as an authority on their subject. For example, someone making a moral argument might highlight their own morally admirable behavior; someone speaking about a technical subject might present themselves as an expert by mentioning their qualifications.

Pathos , or the pathetic appeal, evokes the audience’s emotions. This might involve speaking in a passionate way, employing vivid imagery, or trying to provoke anger, sympathy, or any other emotional response in the audience.

These three appeals are all treated as integral parts of rhetoric, and a given author may combine all three of them to convince their audience.

Text and context

In rhetoric, a text is not necessarily a piece of writing (though it may be this). A text is whatever piece of communication you are analyzing. This could be, for example, a speech, an advertisement, or a satirical image.

In these cases, your analysis would focus on more than just language—you might look at visual or sonic elements of the text too.

The context is everything surrounding the text: Who is the author (or speaker, designer, etc.)? Who is their (intended or actual) audience? When and where was the text produced, and for what purpose?

Looking at the context can help to inform your rhetorical analysis. For example, Martin Luther King, Jr.’s “I Have a Dream” speech has universal power, but the context of the civil rights movement is an important part of understanding why.

Claims, supports, and warrants

A piece of rhetoric is always making some sort of argument, whether it’s a very clearly defined and logical one (e.g. in a philosophy essay) or one that the reader has to infer (e.g. in a satirical article). These arguments are built up with claims, supports, and warrants.

A claim is the fact or idea the author wants to convince the reader of. An argument might center on a single claim, or be built up out of many. Claims are usually explicitly stated, but they may also just be implied in some kinds of text.

The author uses supports to back up each claim they make. These might range from hard evidence to emotional appeals—anything that is used to convince the reader to accept a claim.

The warrant is the logic or assumption that connects a support with a claim. Outside of quite formal argumentation, the warrant is often unstated—the author assumes their audience will understand the connection without it. But that doesn’t mean you can’t still explore the implicit warrant in these cases.

For example, look at the following statement:

We can see a claim and a support here, but the warrant is implicit. Here, the warrant is the assumption that more likeable candidates would have inspired greater turnout. We might be more or less convinced by the argument depending on whether we think this is a fair assumption.

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

• Academic style
• Vague sentences
• Style consistency

See an example

Rhetorical analysis isn’t a matter of choosing concepts in advance and applying them to a text. Instead, it starts with looking at the text in detail and asking the appropriate questions about how it works:

• What is the author’s purpose?
• Do they focus closely on their key claims, or do they discuss various topics?
• What tone do they take—angry or sympathetic? Personal or authoritative? Formal or informal?
• Who seems to be the intended audience? Is this audience likely to be successfully reached and convinced?
• What kinds of evidence are presented?

By asking these questions, you’ll discover the various rhetorical devices the text uses. Don’t feel that you have to cram in every rhetorical term you know—focus on those that are most important to the text.

The following sections show how to write the different parts of a rhetorical analysis.

Like all essays, a rhetorical analysis begins with an introduction . The introduction tells readers what text you’ll be discussing, provides relevant background information, and presents your thesis statement .

Hover over different parts of the example below to see how an introduction works.

Martin Luther King, Jr.’s “I Have a Dream” speech is widely regarded as one of the most important pieces of oratory in American history. Delivered in 1963 to thousands of civil rights activists outside the Lincoln Memorial in Washington, D.C., the speech has come to symbolize the spirit of the civil rights movement and even to function as a major part of the American national myth. This rhetorical analysis argues that King’s assumption of the prophetic voice, amplified by the historic size of his audience, creates a powerful sense of ethos that has retained its inspirational power over the years.

The body of your rhetorical analysis is where you’ll tackle the text directly. It’s often divided into three paragraphs, although it may be more in a longer essay.

Each paragraph should focus on a different element of the text, and they should all contribute to your overall argument for your thesis statement.

Hover over the example to explore how a typical body paragraph is constructed.

King’s speech is infused with prophetic language throughout. Even before the famous “dream” part of the speech, King’s language consistently strikes a prophetic tone. He refers to the Lincoln Memorial as a “hallowed spot” and speaks of rising “from the dark and desolate valley of segregation” to “make justice a reality for all of God’s children.” The assumption of this prophetic voice constitutes the text’s strongest ethical appeal; after linking himself with political figures like Lincoln and the Founding Fathers, King’s ethos adopts a distinctly religious tone, recalling Biblical prophets and preachers of change from across history. This adds significant force to his words; standing before an audience of hundreds of thousands, he states not just what the future should be, but what it will be: “The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.” This warning is almost apocalyptic in tone, though it concludes with the positive image of the “bright day of justice.” The power of King’s rhetoric thus stems not only from the pathos of his vision of a brighter future, but from the ethos of the prophetic voice he adopts in expressing this vision.

Prevent plagiarism. Run a free check.

The conclusion of a rhetorical analysis wraps up the essay by restating the main argument and showing how it has been developed by your analysis. It may also try to link the text, and your analysis of it, with broader concerns.

Explore the example below to get a sense of the conclusion.

It is clear from this analysis that the effectiveness of King’s rhetoric stems less from the pathetic appeal of his utopian “dream” than it does from the ethos he carefully constructs to give force to his statements. By framing contemporary upheavals as part of a prophecy whose fulfillment will result in the better future he imagines, King ensures not only the effectiveness of his words in the moment but their continuing resonance today. Even if we have not yet achieved King’s dream, we cannot deny the role his words played in setting us on the path toward it.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
• Appeal to authority fallacy
• False cause fallacy
• Sunk cost fallacy

College essays

• Choosing Essay Topic
• Write a College Essay
• Write a Diversity Essay
• College Essay Format & Structure
• Comparing and Contrasting in an Essay

 (AI) Tools

• Grammar Checker
• Paraphrasing Tool
• Text Summarizer
• AI Detector
• Plagiarism Checker
• Citation Generator

The goal of a rhetorical analysis is to explain the effect a piece of writing or oratory has on its audience, how successful it is, and the devices and appeals it uses to achieve its goals.

Unlike a standard argumentative essay , it’s less about taking a position on the arguments presented, and more about exploring how they are constructed.

The term “text” in a rhetorical analysis essay refers to whatever object you’re analyzing. It’s frequently a piece of writing or a speech, but it doesn’t have to be. For example, you could also treat an advertisement or political cartoon as a text.

Logos appeals to the audience’s reason, building up logical arguments . Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

Collectively, these three appeals are sometimes called the rhetorical triangle . They are central to rhetorical analysis , though a piece of rhetoric might not necessarily use all of them.

In rhetorical analysis , a claim is something the author wants the audience to believe. A support is the evidence or appeal they use to convince the reader to believe the claim. A warrant is the (often implicit) assumption that links the support with the claim.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

Caulfield, J. (2023, July 23). How to Write a Rhetorical Analysis | Key Concepts & Examples. Scribbr. Retrieved September 17, 2024, from https://www.scribbr.com/academic-essay/rhetorical-analysis/

Is this article helpful?

Jack Caulfield

Other students also liked, how to write an argumentative essay | examples & tips, how to write a literary analysis essay | a step-by-step guide, comparing and contrasting in an essay | tips & examples, "i thought ai proofreading was useless but..".

I've been using Scribbr for years now and I know it's a service that won't disappoint. It does a good job spotting mistakes”

210 Rhetorical Analysis Essay Topics

Table of contents

• 1 What is a Rhetorical Analysis Essay?
• 2 How to Choose a Rhetorical Analysis Essay Topic?
• 3 Comparative Rhetorical Analysis Topics
• 4 Rhetorical Analysis Ideas For High School Students
• 5 Rhetorical Analysis Topics for College Students
• 6 Rhetorical Analysis Essay Topics on Education
• 7 Rhetorical Analysis Essay Topics on Literature
• 8 Rhetorical Analysis Topics List on Speeches
• 9 Visual Rhetorical Essay Topics
• 10 Topics for a Rhetorical Analysis Essay on Society
• 11 Topics for Rhetorical Analysis Essay on a Person
• 12 Rhetorical Analysis Essay Topics on Philosophy
• 13 Rhetorical Analysis Essay Topics on History
• 14 Rhetorical Analysis Essay Topics on Business
• 15 Rhetorical Analysis Essay Topics on Government
• 16 Rhetorical Analysis Essay Topics on Culture
• 17 Conclusion

With any rhetorical analysis essay writing, effective communication is everything. If you’re a student or want to elevate your persuasive skills, learning how to engage your readers is the first step.

When it comes to selecting thought-provoking rhetorical analysis topics, where do you begin? This is where a wise companion in PapersOwl comes in handy. With this seasoned guide, you can easily navigate the complex world of rhetorical analysis. Until then, take a look at our extensive collection of topics that’ll get your creative juices flowing.

We have created a list of 210 essays that will inspire you to craft a powerful academic essay. These rhetorical analysis paper topics cater to all skill levels too.

What is a Rhetorical Analysis Essay?

This type of analysis essay identifies the rhetorical devices and strategies used by an author, all while highlighting how they have used words to sway their audience.

For example, a rhetorical paper looks at an influential political speech through purpose, key claims, and tone. In an essay, students cover by following a structured approach.

• Introduction. Students present the text, author, and thesis statement. These outline the main argument or points of the analysis.
• Main body paragraphs. These delve into specific strategies, appeals, and devices to support the analysis. Make your essay authentic by keeping it true to the facts.
• Conclusion. The end wraps up the essay by summarizing the main points. It will also discuss the effectiveness of the persuasive techniques.

How to Choose a Rhetorical Analysis Essay Topic?

Finding the right topic comes down to writing about something you’re familiar with. This is because you’ll need to showcase insightful analysis to write a rhetorical analysis essay successfully. The best way to do this is to make sure the rhetorical topics you pick are something you’re interested in.

Tip 1. Start by identifying the rhetorical situation essay topics that interest you. This will make background research and thematic analysis that much more enjoyable. Then ask yourself:

• What subjects or themes are intriguing for you to rhetorically analyze?
• Are there specific rhetorical analysis example topics in your field of study that you excel in or are passionate about?
• Have you studied similar subjects or texts in the past that might help your rhetorical analysis assignment ideas come to life?

Tip 2. Choose from rhetorical analysis ideas that match your interests and expertise. Select rhetoric research paper topics relevant to your course or subject area. And make sure there is enough information to write a defined argument. It needs to be complex enough to allow a thorough literary analysis of the themes and the most valuable rhetorical strategies.

Tip 3. Make sure the rhetorical analysis paper topic is suitable. It will need to meet the expectations of rhetorical analysis topics. This means highlighting the importance symbolism plays in the author’s message.

• Is there enough emotional depth and background research for you to work with?
• Can you cover the rhetorical situation within the word limit?
• Is it interesting enough to engage your reader?

Need help with essay writing? Get your paper written by a professional writer Get Help Reviews.io 4.9/5

Comparative Rhetorical Analysis Topics

Here, you’ll rhetorically analyze two texts by similarities, differences, and effectiveness. Sometimes, though, a critical eye is needed. This is when students seek a reputable analytical essay writing service like PapersOwl for help. Here you’ll find expert advice on the most effective academic writing so that you can study with peace of mind.

• The Persuasive Techniques Used By Martin Luther King Jr. And Malcolm X In Their Speeches.
• Does Innovation Outweigh Invention?
• Washington Vs. Lincoln.
• What Is Better For The Economy: Traditional Postal Service Or Email?
• The Persuasive Techniques Of Apple And Samsung In Advertisements.
• The Persuasive Devices Of President Biden’s Speech Vs. President Obama’s Speech.
• Classical Conditioning Or Operant Conditioning. Which Is More Practical?
• The Art Of The Greeks And The Romans.
• What Drives Business Growth In 2023. E-Commerce Or Traditional?
• Education Or Life Without It?
• The Use Of Persuasion In Barack Obama’s And Donald Trump’s Presidential Speeches.
• Command Economy Or The Free Market.
• Philosophy Vs. Religion.
• Ethos, Pathos, And Logos In Op-Ed Articles By Conservative And Liberal Columnists.
• Persuasive Techniques Used In Public Service Announcements On Smoking And Drug Abuse.

Rhetorical Analysis Ideas For High School Students

These easy rhetorical analysis topics encourage students to examine all forms of communication. A rhetorical analysis essay requires looking at written texts, acceptance speeches, or visuals.

It will also help you develop critical thinking skills by understanding how language is used to achieve a particular goal.

• A Rhetorical Analysis On The Meaning Of Mona Lisa’s Smile.
• How William Shakespeare Became Known As The Greatest Writer In The World.
• The Final Speech Of Martin Luther King Jr.
• The Reasons For WW2.
• Novels And Movies About “Frankenstein”: Similarities And Differences.
• The Impact Of Electronic Media On Culture.
• Why Do Films And TV Fail to Capture The Full Essence Of The Books They Are Based On?
• Heroism As Defined By J. K. Rowling And J. R. R. Tolkien.
• A Detailed Analysis Of TV And Online Advertisement.
• The Power Of Social Media: A Rhetoric Paper
• How Sherlock Holmes Is Perceived On TV And Why Not Everyone Likes Him.
• Why Do People Write Fan Fiction?
• My School Principal’s Speech.
• William Shakespeare’s “Romeo And Juliet”: An Analysis.
• Why Are Dogs Known As “Man’s Best Friend”?

Rhetorical Analysis Topics for College Students

These detailed rhetorical analysis topics cover complex primary themes and issues. Through rhetorical analysis, college students learn how language sends a message.

You’ll also improve your own persuasive writing skills by looking at the different types of rhetorical analysis.

• The Use Of Parallelism, Repetition, And Allusion In Martin Luther King Jr.’s “I Have A Dream” Speech.
• Do Women Or Men React Better To Media Advertisement Messages?
• How Does Online Content Manipulate Persuasive Devices?
• What Effect Does Music Have On Film And TV?
• The Persuasive Devices Of The American National Anthem.
• Symbolism In Maya Angelou’s “I Know Why The Caged Bird Sings”.
• How Syrian Politics Sparked War.
• The Persuasive Techniques Used In A Popular Advertisement Or Commercial.
• Why Are Ted Talks So Popular?
• How Does An Influential Newspaper Editorial Manipulate Rhetoric Devices To Benefit Its Argument?
• My Favorite Poem By William Shakespeare.
• The Impact Of A Popular Social Media Influencer’s Posts Or Videos.
• Rhetorical Devices In Famous Song Lyrics
• The Use Of Metaphor In A Speech From Your School Director On Graduation Day.
• The Effectiveness Of Rhetoric Devices In A Well-Known Op-Ed Or Opinion Piece.

Rhetorical Analysis Essay Topics on Education

An essay topic on education looks at different forms of communication. You’ll analyze the author’s purpose, as well as their emotional appeal.

All while understanding the nuances of educational discussions and elevating your analytical skills.

• Education System And Educational Technologies .
• Importance Of Time Management Skills .
• Integration Of America’s Public Schools .
• Standardized Testing In Measuring Students’ Academic Performance.
• A Detailed Analysis Essay On The “No Child Left Behind” Policy.
• The Persuasive Techniques Used In Debates Surrounding Homeschooling Versus Traditional Schooling.
• An Analysis Essay On The Proponents And Opponents Of School Vouchers.
• The Language And Persuasive Strategies Used In Promoting Stem Education In Schools.
• An Analysis Essay On Inclusive Education And Its Impact On Special Needs.
• The Arguments For And Against Implementing Technology In The Classroom.
• The Role Of Standardized Curricula In Fostering Critical Thinking And Creativity In Students.
• Promoting Social-Emotional Learning In Schools.
• The Role Of Teachers’ Unions In Shaping Educational Policies And Outcomes.
• Examining Peer Research Papers On The Arguments For And Against Implementing School Uniforms.
• How Policymakers Use Rhetorical Devices To Debate How Teachers’ Unions Shape Education.

Rhetorical Analysis Essay Topics on Literature

Authors, poets, and playwrights use a variety of forms of communication in their literary works. Through them, you’ll learn how authors create meaningful literary pieces and gain an appreciation of novels rhetorical strategies.

• Symbolism And Literary Devices In “The Lord Of The Rings” Trilogy.
• The Significance Of Stream-Of-Consciousness Narrative Style In Virginia Woolf’s “Mrs. Dalloway”.
• The Literary Texts Of William Shakespeare.
• Examine The Use Of Rhetorical Devices In A Famous Poem, Such As Maya Angelou’s “Still I Rise”.
• What Does Solitude Symbolize In 21st-Century Literary Texts Compared To The 20th Century?
• Analyzing The Persuasive Strategies Used By Simone De Beauvoir In “The Second Sex”.
• A Detailed Analysis Essay On The Primary Themes Present In Shakespeare’s “Hamlet”.
• Different Rhetorical Devices In “The Bible”.
• The Rhetoric Devices And Symbolism Of Stephen King.
• The Power Of Symbolism And Metaphor In F. Scott Fitzgerald’s “The Great Gatsby”.
• The Literary Devices Of “Pride And Prejudice” And How They’re Still Relevant Today.
• Gender And Power In Jane Austen’s “Pride And Prejudice”.
• Romanticism In William Wordsworth’s Poem “Tintern Abbey”.
• How Harper Lee’s “To Kill A Mockingbird” Confronts Issues Of Racial Injustice
• The Influence Of Gothic Elements In Edgar Allan Poe’s “The Tell-Tale Heart” And “The Fall Of The House Of Usher”.

Rhetorical Analysis Topics List on Speeches

The speech topics for an analysis essay focus on analyzing the elements of a speech. You’ll go deep into the speaker’s choice of words, tone, delivery style, use of rhetorical devices, and the structure of the speech.

By evaluating these components, a detailed rhetorical analysis reveals the speaker’s underlying strategies. Then you can explain how the techniques engage, persuade, and inspire their target audience.

• Rhetorical Analysis Of Barack Obama’s Victory Speech .
• A Rhetorical Analysis Essay On Speeches By Greta Thunberg And David Attenborough.
• The 1588 Speech By Queen Elizabeth on The Spanish Armada.
• A Rhetorical Analysis Essay On Susan B. Anthony’s “On Women’s Right To Vote” Speech.
• Commencement Speeches By Influential Figures Like Steve Jobs And Oprah Winfrey.
• The Role Of Emotional Appeal In Abraham Lincoln’s Gettysburg Address.
• A Rhetorical Analysis Essay On Winston Churchill In His “We Shall Fight On The Beaches” Speech.
• An Examination Of Logos In John F. Kennedy’s Inaugural Address.
• The Persuasive Power Of Repetition In The Famous “Yes We Can” Speech By Barack Obama.
• How Rhetorical Devices Vary In Nelson Mandela’s “Long Walk To Freedom” Speech.
• The Effectiveness Of Analogy And Anecdote In Steve Jobs’ Stanford Commencement Address.
• The Impact Of Tone And Pacing In George Washington’s Resignation Speech.
• The Use Of Persuasive Strategies In Malcolm X’s “The Ballot Or The Bullet” Speech
• The Effect Of Formal Or Informal Language In Speech Delivery.
• The Impact Of Persuasive Techniques In Greta Thunberg’s “How Dare You” Speech At The United Nations Climate Action Summit.

Visual Rhetorical Essay Topics

Visual essays explore how the things we see persuade a target audience and evoke emotional responses. The things you’ll look at with visual analysis essay writing include color, layout, and concrete or abstract images. By doing so, you’ll learn how visual communication impacts our media-rich society.

• A Rhetorical Analysis Essay On The Use Of Color Symbolism In Political Campaign Posters.
• The Impact Of Visual Metaphors In Advertising On Consumer Behavior.
• The Role Of Typography And Font Choice In Conveying A Message In Graphic Design.
• Examining The Use Of Pathos In Public Service Announcements Related To Climate Change.
• The Persuasive Power Of Visual Storytelling In Documentary Films.
• How Social Media Platforms Use Visuals To Shape User Behaviors And Opinions.
• The Influence Of Iconic Photographs On Public Perception Of Historical Events.
• A Visual Rhetorical Analysis Essay On Memes And Their Role In Shaping Online Discourse.
• Developing A Brand Identity Through Visual Symbols And Logos.
• The Role Of Visual Composition In Enhancing The Persuasiveness Of Infographics.
• A Rhetorical Analysis Essay On The Impact Of Editorial Cartoons On Shaping Public Opinion.
• How Visual Metaphors In Music Videos Influence Viewers’ Interpretations Of The Song.
• The Visual Rhetorical Analysis Essay On Visual Arts In The Streets.
• How Visual Rhetorical Composition Is Used In Propaganda Posters To Evoke Nationalistic Emotions.
• Visual Aesthetics in Aligning Branding With A Target Audience.

Topics for a Rhetorical Analysis Essay on Society

A rhetorical essay on society examines how language influences or critiques societal concerns. Through all types of media, you learn how certain strategies persuade or inform an audience about social issues.

• Unconscious Racism And How It Affects People Of Color .
• Racism And Shootings .
• Why The Color Of Your Skin Does Not Matter .
• The Biggest Problem In The United States Of America Is Illegal Immigrants .
• The Problem Of Mass Shootings
• Gun Violence .
• The Role Of Persuasion In Environmental Activism And Climate Change Debates.’
• A Rhetorical Analysis Paper On The Persuasive Techniques In Advertisements Targeting Societal Issues.
• The Influence Of Celebrity Endorsements On Public Opinion And Social Issues.
• The Language And Symbols Used In Anti-Bullying Campaigns.
• A Rhetorical Analysis Paper On The LGBTQ+ Community.
• Public Health Campaigns Addressing Mental Health Stigma.
• A Detailed Rhetorical Analysis Essay On The Discourse Surrounding The Legalization Of Marijuana.
• The Power Of Language In Promoting Or Challenging Racial Stereotypes.
• The Influence Of Rhetorical Devices In Attitudes Toward Wealth Inequality And Social Mobility.

Topics for Rhetorical Analysis Essay on a Person

An outstanding rhetorical analysis paper looks at persuasive strategies to understand the writer’s intention. These essays examine how someone uses language to shape public opinion or inspire change.

• Nikola Tesla – The Inventor Behind It All .
• Changes By Tupac .
• President Donald Trump And His Politics .
• About Fidel Castro .
• How Steve Jobs Used Persuasive Strategies To Reinvent Apple And Inspire Consumer Loyalty.
• The Distinct Rhetoric Of Greta Thunberg In Her Climate Change Activism.
• Analyzing The Persuasive Techniques Of Elon Musk’s Public Presentations And Interviews.
• The Rhetorical Analysis Essay On Susan B. Anthony’s Fight For Women’s Suffrage.
• Do Abstract Images Matter? What Does Boo Radley Represent In “To Kill A Mockingbird”?
• The Rhetorical Composition Of Malala Yousafzai In Her Advocacy For Girls’ Education.
• Nelson Mandela’s Fight Against Apartheid.
• Dissecting The Persuasive Strategies Of Adolf Hitler In His Propaganda Campaigns.
• The Persuasive Techniques Employed By Mahatma Gandhi In His Fight For Indian Independence.
• How Winston Churchill Inspired A Nation During World War 2.
• Maya Angelou In Her Poems And Speeches: A Rhetorical Analysis Essay.

Rhetorical Analysis Essay Topics on Philosophy

Philosophers use persuasive techniques, arguments, and linguistic choices in their rhetorical analysis essays to convey their ideas. It will be your job to define their impact by looking at how they engage and convince their readers.

You’ll learn how philosophical concepts are presented and articulated, and you’ll develop your analytical abilities.

• The Calvinistic Doctrine Of Predestination .
• The Use Of Persuasive Devices In Plato’s “Allegory Of The Cave”.
• A Rhetorical Analysis Essay On Descartes’ “Cogito, Ergo Sum” Argument.
• Persuasive Techniques Used By Immanuel Kant In His “Critique Of Pure Reason”.
• A Linguistic Examination Of John Locke’s “A Rhetorical Essay Concerning Human Understanding”.
• The Role Of Ethos, Logos, And Pathos In Jean-Jacques Rousseau’s “The Social Contract”.
• The Persuasive Strategies Of Friedrich Nietzsche In “Thus Spoke Zarathustra”.
• Analysis Of The Socratic Method In “Dialogues” By Plato.
• Persuasive Language In John Stuart Mill’s “On Liberty”.
• Rhetorical Devices In “Leviathan” By Thomas Hobbes.
• Metaphor And Symbolism In Søren Kierkegaard’s “Fear And Trembling”.
• Linguistic Examination Of Martin Heidegger’s “Being And Time”.
• The Persuasive Power Of Bertrand Russell’s “Why I Am Not A Christian”.
• Analyze Main Rhetorical Devices In Ludwig Wittgenstein’s “Philosophical Investigations”.
• A Rhetorical Analysis Essay On The Language Of Metaphysics In George Berkeley’s “A Treatise Concerning The Principles Of Human Knowledge”.

Rhetorical Analysis Essay Topics on History

History essays examine and check historical speeches, texts, and events through the lens of expression.

These rhetorical analysis topics will have you studying the words of influential figures throughout history. And how their messages shaped public opinion through the power of language and persuasion.

• The Civil War .
• A Rhetorical Analysis Essay On The “Zimmermann Telegram” And Its Impact On World War I
• The Debates Surrounding The U.S. Constitution.
• American Revolution And The Declaration Of Independence.
• Persuasive Techniques In The Abolitionist Movement
• The Persuasive Power Of Queen Elizabeth I’s Speech To The Troops At Tilbury.
• Thomas Paine’s “Common Sense” Pamphlet.
• The Speeches Of Marcus Tullius Cicero And Their Impact On Roman Society.
• Emancipation Proclamation. Analyzing Abraham Lincoln’s Use Of Diction.
• Techniques Employed In The Women’s Suffrage Movement.
• The Use Of Persuasive Expression In The Civil Rights Movement.
• Wartime Propaganda Posters.
• European Union Formation Through Written And Spoken Persuasive Techniques.
• The Cuban Missile Crisis.
• 1979 Iranian Revolution.

Rhetorical Analysis Essay Topics on Business

The business rhetorical analysis examines how communication achieves specific goals. These rhetoric topics look at how marketing campaigns or business proposals affect society.

• Disney Is Destroying Lives
• Completely Legal For Walmart To Hire Many Part Time Workers
• Brexit Bad For Business Ain’t It
• Insights Into The Power Of Storytelling In Business Presentations.
• Campaigns Promoting Corporate Social Responsibility Have Great Power
• Rhetorical Strategies Used In Customer Testimonials And Reviews To Persuade Potential Clients.
• The Persuasive Techniques Used By Businesses To Promote Environmentally-Friendly Practices.
• How Spoken And Written Techniques Reinforce Or Challenge Traditional Gender Roles In The Workplace.
• A Rhetorical Analysis Essay On How Businesses Respond To Public Relations Disasters.
• Exploring The Language That Conveys Corporate Values And Mission Statements.
• The Impact Of Social Media Influencers On Business Promotion.
• The Persuasive Techniques Used In “Shark Tank” Pitches And Startup Competitions.
• Exploring The Strategies Used By Businesses To Regain Trust After Controversies Or Scandals.
• From Commercials To Viral Ad Campaigns: How Advertising Works In 2023.
• How Companies Persuade Other Organizations To Collaborate Or Form Partnerships.

Rhetorical Analysis Essay Topics on Government

These rhetorical analysis topics cover political speeches to propaganda in policy documents.

You’ll learn how language and tone rally support for specific initiatives. As well as develop a deeper appreciation for this topic’s influence on political discourse.

• What Does Change Mean In Us History?
• United States Key Role In Support Of Human Rights .
• Essay About Brown V. Board Of Education .
• Police Brutality And Abuse Towards Blacks .
• The Language And Communication Strategies Used In International Diplomacy.
• A Rhetorical Analysis Essay On Political Party Platforms And How They Attract Voters.
• Shaping Public Opinion On Controversial Legislation.
• A Global Village Rhetorical Analysis Essay On The Success Or Failure Of Social Movements.
• A Rhetoric Analysis Of The Impact Of Language In The Framing Of National Security Issues.
• The Role Of Persuasion In The Portrayal Of Political Figures In The Media.
• Examining The Language And Communication Strategies Used In Political Crisis Management.
• Shaping Public Discourse On Controversial Topics Through Rhetorical Analysis.
• Promoting Specific Government Policies Through Written And Spoken Strategy.
• The Rhetorical Richness Of Visual Arts In Media.
• The Use Of Emotional Appeals In Government Public Service Announcements.

Rhetorical Analysis Essay Topics on Culture

Culture-specific rhetorical strategies contribute to the unique characteristics of different societies. And studying them encourages the development of critical thinking and analytical skills.

Through language, you will learn how cultural norms, values, and traditions are conveyed and reinforced.

• Women And Men Pay Gap
• Thinking Queerly: Race, Sex, Gender
• Abortion Illegal
• The Society Acceptance Of LGBT
• A Rhetorical Analysis Essay On The Relationship Between Popular Culture And Consumer Behavior.
• Cultural Festivals And Their Impact On Societal Values.
• The Influence Of Social Media On The Evolution Of Cultural Trends.
• Persuasive Language In Cultural Documentaries.
• Literary Persuasion In The Promotion And Preservation Of Cultural Heritage.
• Popular Art Criticism.
• Cultural Stereotypes: Perceptions and Acceptances.
• Language And Communication Strategies Used In Cultural Diplomacy.
• Mainstream Media’s Representation Of Minority Cultures.
• Language And Symbolism In Traditional Cultural Rituals.
• Cultural And Artistic Movements Throughout History

Rhetorical analysis is a fascinating way to explore the power of language and persuasion. Understanding methods used to persuade and improve analytical skills is essential for students.

Luckily, there are 210 essay topics to select from here, so there is no shortage of good rhetorical analysis topics to explore.

From the speeches of world leaders to advertisements, you’ll develop a deeper appreciation for the art of persuasion. Furthermore, you learn how to use rhetorical devices to captivate audiences by analyzing popular media.

Readers also enjoyed

WHY WAIT? PLACE AN ORDER RIGHT NOW!

Just fill out the form, press the button, and have no worries!

We use cookies to give you the best experience possible. By continuing we’ll assume you board with our cookie policy.

• Affiliate Program

• UNITED STATES
• 台灣 (TAIWAN)
• TÜRKIYE (TURKEY)
• Academic Editing Services
• - Research Paper
• - Journal Manuscript
• - Dissertation
• - College & University Assignments
• Admissions Editing Services
• - Application Essay
• - Personal Statement
• - Recommendation Letter
• - Cover Letter
• - CV/Resume
• Business Editing Services
• - Business Documents
• - Report & Brochure
• - Website & Blog
• Writer Editing Services
• - Script & Screenplay
• Our Editors
• Client Reviews
• Editing & Proofreading Prices
• Wordvice Points
• Partner Discount
• Plagiarism Checker
• APA Citation Generator
• MLA Citation Generator
• Chicago Citation Generator
• Vancouver Citation Generator
• - APA Style
• - MLA Style
• - Chicago Style
• - Vancouver Style
• Writing & Editing Guide
• Academic Resources
• Admissions Resources

How to Write a Rhetorical Analysis Essay–Examples & Template

What is a Rhetorical Analysis Essay?

A rhetorical analysis essay is, as the name suggests, an analysis of someone else’s writing (or speech, or advert, or even cartoon) and how they use not only words but also rhetorical techniques to influence their audience in a certain way. A rhetorical analysis is less interested in what the author is saying and more in how they present it, what effect this has on their readers, whether they achieve their goals, and what approach they use to get there. 

Its structure is similar to that of most essays: An Introduction presents your thesis, a Body analyzes the text you have chosen, breaks it down into sections and explains how arguments have been constructed and how each part persuades, informs, or entertains the reader, and a Conclusion section sums up your evaluation. 

Note that your personal opinion on the matter is not relevant for your analysis and that you don’t state anywhere in your essay whether you agree or disagree with the stance the author takes.

In the following, we will define the key rhetorical concepts you need to write a good rhetorical analysis and give you some practical tips on where to start.

Key Rhetorical Concepts

Your goal when writing a rhetorical analysis is to think about and then carefully describe how the author has designed their text so that it has the intended effect on their audience. To do that, you need to consider a number of key rhetorical strategies: Rhetorical appeals (“Ethos”, “Logos”, and “Pathos”), context, as well as claims, supports, and warrants.

Ethos, Logos, and Pathos were introduced by Aristotle, way back in the 4th century BC, as the main ways in which language can be used to persuade an audience. They still represent the basis of any rhetorical analysis and are often referred to as the “rhetorical triangle”. 

These and other rhetorical techniques can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify the concepts they are based on.

Rhetorical Appeals

Rhetorical appeal #1: ethos.

Ethos refers to the reputation or authority of the writer regarding the topic of their essay or speech and to how they use this to appeal to their audience. Just like we are more likely to buy a product from a brand or vendor we have confidence in than one we don’t know or have reason to distrust, Ethos-driven texts or speeches rely on the reputation of the author to persuade the reader or listener. When you analyze an essay, you should therefore look at how the writer establishes Ethos through rhetorical devices.

Does the author present themselves as an authority on their subject? If so, how? 

Do they highlight how impeccable their own behavior is to make a moral argument? 

Do they present themselves as an expert by listing their qualifications or experience to convince the reader of their opinion on something?

Rhetorical appeal #2: Pathos

The purpose of Pathos-driven rhetoric is to appeal to the reader’s emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a “good cause”. To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories, and employ vivid imagery so that the reader can imagine themselves in a certain situation and feel empathy with or anger towards others.

Rhetorical appeal #3: Logos

Logos, the “logical” appeal, uses reason to persuade. Reason and logic, supported by data, evidence, clearly defined methodology, and well-constructed arguments, are what most academic writing is based on. Emotions, those of the researcher/writer as well as those of the reader, should stay out of such academic texts, as should anyone’s reputation, beliefs, or personal opinions. 

Text and Context

To analyze a piece of writing, a speech, an advertisement, or even a satirical drawing, you need to look beyond the piece of communication and take the context in which it was created and/or published into account. 

Who is the person who wrote the text/drew the cartoon/designed the ad..? What audience are they trying to reach? Where was the piece published and what was happening there around that time? 

A political speech, for example, can be powerful even when read decades later, but the historical context surrounding it is an important aspect of the effect it was intended to have. 

Claims, Supports, and Warrants

To make any kind of argument, a writer needs to put forward specific claims, support them with data or evidence or even a moral or emotional appeal, and connect the dots logically so that the reader can follow along and agree with the points made.

The connections between statements, so-called “warrants”, follow logical reasoning but are not always clearly stated—the author simply assumes the reader understands the underlying logic, whether they present it “explicitly” or “implicitly”. Implicit warrants are commonly used in advertisements where seemingly happy people use certain products, wear certain clothes, accessories, or perfumes, or live certain lifestyles – with the connotation that, first, the product/perfume/lifestyle is what makes that person happy and, second, the reader wants to be as happy as the person in the ad. Some warrants are never clearly stated, and your job when writing a rhetorical analysis essay is therefore to identify them and bring them to light, to evaluate their validity, their effect on the reader, and the use of such means by the writer/creator. 

What are the Five Rhetorical Situations?

A “rhetorical situation” refers to the circumstance behind a text or other piece of communication that arises from a given context. It explains why a rhetorical piece was created, what its purpose is, and how it was constructed to achieve its aims.

Rhetorical situations can be classified into the following five categories:

Asking such questions when you analyze a text will help you identify all the aspects that play a role in the effect it has on its audience, and will allow you to evaluate whether it achieved its aims or where it may have failed to do so.

Rhetorical Analysis Essay Outline

Analyzing someone else’s work can seem like a big task, but as with every assignment or writing endeavor, you can break it down into smaller, well-defined steps that give you a practical structure to follow. 

To give you an example of how the different parts of your text may look when it’s finished, we will provide you with some excerpts from this rhetorical analysis essay example (which even includes helpful comments) published on the Online Writing Lab website of Excelsior University in Albany, NY. The text that this essay analyzes is this article on why one should or shouldn’t buy an Ipad. If you want more examples so that you can build your own rhetorical analysis template, have a look at this essay on Nabokov’s Lolita and the one provided here about the “Shitty First Drafts” chapter of Anne Lamott’s writing instruction book “Bird by Bird”.

Analyzing the Text

When writing a rhetorical analysis, you don’t choose the concepts or key points you think are relevant or want to address. Rather, you carefully read the text several times asking yourself questions like those listed in the last section on rhetorical situations to identify how the text “works” and how it was written to achieve that effect.

Start with focusing on the author : What do you think was their purpose for writing the text? Do they make one principal claim and then elaborate on that? Or do they discuss different topics? 

Then look at what audience they are talking to: Do they want to make a group of people take some action? Vote for someone? Donate money to a good cause? Who are these people? Is the text reaching this specific audience? Why or why not?

What tone is the author using to address their audience? Are they trying to evoke sympathy? Stir up anger? Are they writing from a personal perspective? Are they painting themselves as an authority on the topic? Are they using academic or informal language?

How does the author support their claims ? What kind of evidence are they presenting? Are they providing explicit or implicit warrants? Are these warrants valid or problematic? Is the provided evidence convincing?  

Asking yourself such questions will help you identify what rhetorical devices a text uses and how well they are put together to achieve a certain aim. Remember, your own opinion and whether you agree with the author are not the point of a rhetorical analysis essay – your task is simply to take the text apart and evaluate it.

If you are still confused about how to write a rhetorical analysis essay, just follow the steps outlined below to write the different parts of your rhetorical analysis: As every other essay, it consists of an Introduction , a Body (the actual analysis), and a Conclusion .

Rhetorical Analysis Introduction

The Introduction section briefly presents the topic of the essay you are analyzing, the author, their main claims, a short summary of the work by you, and your thesis statement . 

Tell the reader what the text you are going to analyze represents (e.g., historically) or why it is relevant (e.g., because it has become some kind of reference for how something is done). Describe what the author claims, asserts, or implies and what techniques they use to make their argument and persuade their audience. Finish off with your thesis statement that prepares the reader for what you are going to present in the next section – do you think that the author’s assumptions/claims/arguments were presented in a logical/appealing/powerful way and reached their audience as intended?

Have a look at an excerpt from the sample essay linked above to see what a rhetorical analysis introduction can look like. See how it introduces the author and article , the context in which it originally appeared , the main claims the author makes , and how this first paragraph ends in a clear thesis statement that the essay will then elaborate on in the following Body section:

Cory Doctorow ’s article on BoingBoing is an older review of the iPad , one of Apple’s most famous products. At the time of this article, however, the iPad was simply the latest Apple product to hit the market and was not yet so popular. Doctorow’s entire career has been entrenched in and around technology. He got his start as a CD-ROM programmer and is now a successful blogger and author. He is currently the co-editor of the BoingBoing blog on which this article was posted. One of his main points in this article comes from Doctorow’s passionate advocacy of free digital media sharing. He argues that the iPad is just another way for established technology companies to control our technological freedom and creativity . In “ Why I Won’t Buy an iPad (and Think You Shouldn’t, Either) ” published on Boing Boing in April of 2010, Cory Doctorow successfully uses his experience with technology, facts about the company Apple, and appeals to consumer needs to convince potential iPad buyers that Apple and its products, specifically the iPad, limit the digital rights of those who use them by controlling and mainstreaming the content that can be used and created on the device . 

Doing the Rhetorical Analysis

The main part of your analysis is the Body , where you dissect the text in detail. Explain what methods the author uses to inform, entertain, and/or persuade the audience. Use Aristotle’s rhetorical triangle and the other key concepts we introduced above. Use quotations from the essay to demonstrate what you mean. Work out why the writer used a certain approach and evaluate (and again, demonstrate using the text itself) how successful they were. Evaluate the effect of each rhetorical technique you identify on the audience and judge whether the effect is in line with the author’s intentions.

To make it easy for the reader to follow your thought process, divide this part of your essay into paragraphs that each focus on one strategy or one concept , and make sure they are all necessary and contribute to the development of your argument(s).

One paragraph of this section of your essay could, for example, look like this:

One example of Doctorow’s position is his comparison of Apple’s iStore to Wal-Mart. This is an appeal to the consumer’s logic—or an appeal to logos. Doctorow wants the reader to take his comparison and consider how an all-powerful corporation like the iStore will affect them. An iPad will only allow for apps and programs purchased through the iStore to be run on it; therefore, a customer must not only purchase an iPad but also any programs he or she wishes to use. Customers cannot create their own programs or modify the hardware in any way. 

As you can see, the author of this sample essay identifies and then explains to the reader how Doctorow uses the concept of Logos to appeal to his readers – not just by pointing out that he does it but by dissecting how it is done.

Rhetorical Analysis Conclusion

The conclusion section of your analysis should restate your main arguments and emphasize once more whether you think the author achieved their goal. Note that this is not the place to introduce new information—only rely on the points you have discussed in the body of your essay. End with a statement that sums up the impact the text has on its audience and maybe society as a whole:

Overall, Doctorow makes a good argument about why there are potentially many better things to drop a great deal of money on instead of the iPad. He gives some valuable information and facts that consumers should take into consideration before going out to purchase the new device. He clearly uses rhetorical tools to help make his case, and, overall, he is effective as a writer, even if, ultimately, he was ineffective in convincing the world not to buy an iPad . 

Frequently Asked Questions about Rhetorical Analysis Essays 

What is a rhetorical analysis essay.

A rhetorical analysis dissects a text or another piece of communication to work out and explain how it impacts its audience, how successfully it achieves its aims, and what rhetorical devices it uses to do that. 

While argumentative essays usually take a stance on a certain topic and argue for it, a rhetorical analysis identifies how someone else constructs their arguments and supports their claims.

What is the correct rhetorical analysis essay format?

Like most other essays, a rhetorical analysis contains an Introduction that presents the thesis statement, a Body that analyzes the piece of communication, explains how arguments have been constructed, and illustrates how each part persuades, informs, or entertains the reader, and a Conclusion section that summarizes the results of the analysis. 

What is the “rhetorical triangle”?

The rhetorical triangle was introduced by Aristotle as the main ways in which language can be used to persuade an audience: Logos appeals to the audience’s reason, Ethos to the writer’s status or authority, and Pathos to the reader’s emotions. Logos, Ethos, and Pathos can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify what specific concepts each is based on.

Let Wordvice help you write a flawless rhetorical analysis essay! 

Whether you have to write a rhetorical analysis essay as an assignment or whether it is part of an application, our professional proofreading services feature professional editors are trained subject experts that make sure your text is in line with the required format, as well as help you improve the flow and expression of your writing. Let them be your second pair of eyes so that after receiving paper editing services or essay editing services from Wordvice, you can submit your manuscript or apply to the school of your dreams with confidence.

And check out our editing services for writers (including blog editing , script editing , and book editing ) to correct your important personal or business-related work.

• Grammar Checker
• Paraphrasing Tool
• Critique Report
• Writing Reports
• Learn Blog Grammar Guide Community Events FAQ
• Grammar Guide

What Is a Rhetorical Analysis and How to Write a Great One

By Helly Douglas

Do you have to write a rhetorical analysis essay? Fear not! We’re here to explain exactly what rhetorical analysis means, how you should structure your essay, and give you some essential “dos and don’ts.”

What is a Rhetorical Analysis Essay?

How do you write a rhetorical analysis, what are the three rhetorical strategies, what are the five rhetorical situations, how to plan a rhetorical analysis essay, creating a rhetorical analysis essay, examples of great rhetorical analysis essays, final thoughts.

A rhetorical analysis essay studies how writers and speakers have used words to influence their audience. Think less about the words the author has used and more about the techniques they employ, their goals, and the effect this has on the audience.

In your analysis essay, you break a piece of text (including cartoons, adverts, and speeches) into sections and explain how each part works to persuade, inform, or entertain. You’ll explore the effectiveness of the techniques used, how the argument has been constructed, and give examples from the text.

A strong rhetorical analysis evaluates a text rather than just describes the techniques used. You don’t include whether you personally agree or disagree with the argument.

Structure a rhetorical analysis in the same way as most other types of academic essays . You’ll have an introduction to present your thesis, a main body where you analyze the text, which then leads to a conclusion.

Think about how the writer (also known as a rhetor) considers the situation that frames their communication:

• Topic: the overall purpose of the rhetoric
• Audience: this includes primary, secondary, and tertiary audiences
• Purpose: there are often more than one to consider
• Context and culture: the wider situation within which the rhetoric is placed

Back in the 4th century BC, Aristotle was talking about how language can be used as a means of persuasion. He described three principal forms —Ethos, Logos, and Pathos—often referred to as the Rhetorical Triangle . These persuasive techniques are still used today.

Rhetorical Strategy 1: Ethos

Are you more likely to buy a car from an established company that’s been an important part of your community for 50 years, or someone new who just started their business?

Reputation matters. Ethos explores how the character, disposition, and fundamental values of the author create appeal, along with their expertise and knowledge in the subject area.

Aristotle breaks ethos down into three further categories:

• Phronesis: skills and practical wisdom
• Arete: virtue
• Eunoia: goodwill towards the audience

Ethos-driven speeches and text rely on the reputation of the author. In your analysis, you can look at how the writer establishes ethos through both direct and indirect means.

Rhetorical Strategy 2: Pathos

Pathos-driven rhetoric hooks into our emotions. You’ll often see it used in advertisements, particularly by charities wanting you to donate money towards an appeal.

Common use of pathos includes:

• Vivid description so the reader can imagine themselves in the situation
• Personal stories to create feelings of empathy
• Emotional vocabulary that evokes a response

By using pathos to make the audience feel a particular emotion, the author can persuade them that the argument they’re making is compelling.

Rhetorical Strategy 3: Logos

Logos uses logic or reason. It’s commonly used in academic writing when arguments are created using evidence and reasoning rather than an emotional response. It’s constructed in a step-by-step approach that builds methodically to create a powerful effect upon the reader.

Rhetoric can use any one of these three techniques, but effective arguments often appeal to all three elements.

The rhetorical situation explains the circumstances behind and around a piece of rhetoric. It helps you think about why a text exists, its purpose, and how it’s carried out.

The rhetorical situations are:

• 1) Purpose: Why is this being written? (It could be trying to inform, persuade, instruct, or entertain.)
• 2) Audience: Which groups or individuals will read and take action (or have done so in the past)?
• 3) Genre: What type of writing is this?
• 4) Stance: What is the tone of the text? What position are they taking?
• 5) Media/Visuals: What means of communication are used?

Understanding and analyzing the rhetorical situation is essential for building a strong essay. Also think about any rhetoric restraints on the text, such as beliefs, attitudes, and traditions that could affect the author's decisions.

Before leaping into your essay, it’s worth taking time to explore the text at a deeper level and considering the rhetorical situations we looked at before. Throw away your assumptions and use these simple questions to help you unpick how and why the text is having an effect on the audience.

1: What is the Rhetorical Situation?

• Why is there a need or opportunity for persuasion?
• How do words and references help you identify the time and location?
• What are the rhetoric restraints?
• What historical occasions would lead to this text being created?

2: Who is the Author?

• How do they position themselves as an expert worth listening to?
• What is their ethos?
• Do they have a reputation that gives them authority?
• What is their intention?
• What values or customs do they have?

3: Who is it Written For?

• Who is the intended audience?
• How is this appealing to this particular audience?
• Who are the possible secondary and tertiary audiences?

4: What is the Central Idea?

• Can you summarize the key point of this rhetoric?
• What arguments are used?
• How has it developed a line of reasoning?

5: How is it Structured?

• What structure is used?
• How is the content arranged within the structure?

6: What Form is Used?

• Does this follow a specific literary genre?
• What type of style and tone is used, and why is this?
• Does the form used complement the content?
• What effect could this form have on the audience?

7: Is the Rhetoric Effective?

• Does the content fulfil the author’s intentions?
• Does the message effectively fit the audience, location, and time period?

Once you’ve fully explored the text, you’ll have a better understanding of the impact it’s having on the audience and feel more confident about writing your essay outline.

A great essay starts with an interesting topic. Choose carefully so you’re personally invested in the subject and familiar with it rather than just following trending topics. There are lots of great ideas on this blog post by My Perfect Words if you need some inspiration. Take some time to do background research to ensure your topic offers good analysis opportunities.

Remember to check the information given to you by your professor so you follow their preferred style guidelines. This outline example gives you a general idea of a format to follow, but there will likely be specific requests about layout and content in your course handbook. It’s always worth asking your institution if you’re unsure.

Make notes for each section of your essay before you write. This makes it easy for you to write a well-structured text that flows naturally to a conclusion. You will develop each note into a paragraph. Look at this example by College Essay for useful ideas about the structure.

1: Introduction

This is a short, informative section that shows you understand the purpose of the text. It tempts the reader to find out more by mentioning what will come in the main body of your essay.

• Name the author of the text and the title of their work followed by the date in parentheses
• Use a verb to describe what the author does, e.g. “implies,” “asserts,” or “claims”
• Briefly summarize the text in your own words
• Mention the persuasive techniques used by the rhetor and its effect

Create a thesis statement to come at the end of your introduction.

After your introduction, move on to your critical analysis. This is the principal part of your essay.

• Explain the methods used by the author to inform, entertain, and/or persuade the audience using Aristotle's rhetorical triangle
• Use quotations to prove the statements you make
• Explain why the writer used this approach and how successful it is
• Consider how it makes the audience feel and react

Make each strategy a new paragraph rather than cramming them together, and always use proper citations. Check back to your course handbook if you’re unsure which citation style is preferred.

3: Conclusion

Your conclusion should summarize the points you’ve made in the main body of your essay. While you will draw the points together, this is not the place to introduce new information you’ve not previously mentioned.

Use your last sentence to share a powerful concluding statement that talks about the impact the text has on the audience(s) and wider society. How have its strategies helped to shape history?

Before You Submit

Poor spelling and grammatical errors ruin a great essay. Use ProWritingAid to check through your finished essay before you submit. It will pick up all the minor errors you’ve missed and help you give your essay a final polish. Look at this useful ProWritingAid webinar for further ideas to help you significantly improve your essays. Sign up for a free trial today and start editing your essays!

You’ll find countless examples of rhetorical analysis online, but they range widely in quality. Your institution may have example essays they can share with you to show you exactly what they’re looking for.

The following links should give you a good starting point if you’re looking for ideas:

Pearson Canada has a range of good examples. Look at how embedded quotations are used to prove the points being made. The end questions help you unpick how successful each essay is.

Excelsior College has an excellent sample essay complete with useful comments highlighting the techniques used.

Brighton Online has a selection of interesting essays to look at. In this specific example, consider how wider reading has deepened the exploration of the text.

Writing a rhetorical analysis essay can seem daunting, but spending significant time deeply analyzing the text before you write will make it far more achievable and result in a better-quality essay overall.

It can take some time to write a good essay. Aim to complete it well before the deadline so you don’t feel rushed. Use ProWritingAid’s comprehensive checks to find any errors and make changes to improve readability. Then you’ll be ready to submit your finished essay, knowing it’s as good as you can possibly make it.

Try ProWritingAid's Editor for Yourself

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Helly Douglas

Helly Douglas is a UK writer and teacher, specialising in education, children, and parenting. She loves making the complex seem simple through blogs, articles, and curriculum content. You can check out her work at hellydouglas.com or connect on Twitter @hellydouglas. When she’s not writing, you will find her in a classroom, being a mum or battling against the wilderness of her garden—the garden is winning!

Get started with ProWritingAid

Drop us a line or let's stay in touch via:

• Link to facebook
• Link to linkedin
• Link to twitter
• Link to youtube
• Writing Tips

How to Write a Rhetorical Analysis Essay

• 3-minute read
• 22nd August 2023

A rhetorical analysis essay is a type of academic writing that analyzes how authors use language, persuasion techniques , and other rhetorical strategies to communicate with their audience. In this post, we’ll review how to write a rhetorical analysis essay, including:

• Understanding the assignment guidelines
• Introducing your essay topic
• Examining the rhetorical strategies
• Summarizing your main points

Keep reading for a step-by-step guide to rhetorical analysis.

What Is a Rhetorical Strategy?

A rhetorical strategy is a deliberate approach or technique a writer uses to convey a message and/or persuade the audience. A rhetorical strategy typically involves using language, sentence structure, and tone/style to influence the audience to think a certain way or understand a specific point of view. Rhetorical strategies are especially common in advertisements, speeches, and political writing, but you can also find them in many other types of literature.

1.   Understanding the Assignment Guidelines

Before you begin your rhetorical analysis essay, make sure you understand the assignment and guidelines. Typically, when writing a rhetorical analysis, you should approach the text objectively, focusing on the techniques the author uses rather than expressing your own opinions about the topic or summarizing the content. Thus, it’s essential to discuss the rhetorical methods used and then back up your analysis with evidence and quotations from the text.

2.   Introducing Your Essay Topic

Introduce your essay by providing some context about the text you’re analyzing. Give a brief overview of the author, intended audience, and purpose of the writing. You should also clearly state your thesis , which is your main point or argument about how and why the author uses rhetorical strategies. Try to avoid going into detail on any points or diving into specific examples – the introduction should be concise, and you’ll be providing a much more in-depth analysis later in the text.

3.   Examining the Rhetorical Strategies

In the body paragraphs, analyze the rhetorical strategies the author uses. Here are some common rhetorical strategies to include in your discussion:

●  Ethos : Establishing trust between the writer and the audience by appealing to credibility and ethics

●  Pathos : Appealing to the audience’s emotions and values

●  Logos : Employing logic, reason, and evidence to appeal to the reader

Find this useful?

Subscribe to our newsletter and get writing tips from our editors straight to your inbox.

●  Diction : Deliberately choosing specific language and vocabulary

●  Syntax : Structuring and arranging sentences in certain ways

●  Tone : Conveying attitude or mood in certain ways

●  Literary Devices : Using metaphors, similes, analogies , repetition, etc.

Keep in mind that for a rhetorical analysis essay, you’re not usually required to find examples of all of the above rhetorical strategies. But for each one you do analyze, consider how it contributes to the author’s purpose, how it influences the audience, and what emotions or thoughts it could evoke in the reader.

4.   Summarizing Your Main Points

In your conclusion , sum up the main points of your analysis and restate your thesis. Without introducing any new points (such as topics or ideas you haven’t already covered in the main body of your essay), summarize the overall impact that the author’s rhetorical strategies likely had on their intended audience.

Expert Proofreading Services

Ensure that your rhetorical analysis essay stands out by having our expert team proofread it. Send in your free sample of 500 words or less and see for yourself the difference in your work!

Share this article:

Post A New Comment

Got content that needs a quick turnaround? Let us polish your work. Explore our editorial business services.

5-minute read

Free Email Newsletter Template

Promoting a brand means sharing valuable insights to connect more deeply with your audience, and...

6-minute read

How to Write a Nonprofit Grant Proposal

If you’re seeking funding to support your charitable endeavors as a nonprofit organization, you’ll need...

9-minute read

How to Use Infographics to Boost Your Presentation

Is your content getting noticed? Capturing and maintaining an audience’s attention is a challenge when...

8-minute read

Why Interactive PDFs Are Better for Engagement

Are you looking to enhance engagement and captivate your audience through your professional documents? Interactive...

7-minute read

Seven Key Strategies for Voice Search Optimization

Voice search optimization is rapidly shaping the digital landscape, requiring content professionals to adapt their...

4-minute read

Five Creative Ways to Showcase Your Digital Portfolio

Are you a creative freelancer looking to make a lasting impression on potential clients or...

Make sure your writing is the best it can be with our expert English proofreading and editing.

• [email protected]
• (800) 428-8378

Rhetorical Analysis Essay: Template and Examples

When writing essays in school, you will learn to write multiple forms of analysis. The most familiar form will be the standard five-paragraph essay , with an introduction, 3 body paragraphs, and a conclusion paragraph. Today, you will be learning about how to write and format a rhetorical analysis, as well as understanding what makes a good rhetorical analysis essay.

What is a Rhetorical Analysis Essay about?

A rhetorical analysis essay is usually a critical review of another’s work. It is not a summary of the work, but a thorough investigation into the writer’s intent when writing the piece. The author of the rhetorical analysis will examine the elements of writing in the article they analyze. The elements analyzed can include an author’s intended audience, the nature of syntax, and how they use the rhetorical elements of logos, ethos, or pathos in their work.

How is Rhetorical Analysis structured?

A rhetorical analysis comes with an introduction, body paragraphs, and a conclusion, similar to a traditional high school essay, but with minor, but important, differences. Here are some suggestions on how to format the introduction, body paragraphs, and conclusion of a rhetorical analysis.

• Introduction/Rhetorical precis – In a rhetorical analysis, the introduction can also be referred to as a rhetorical precis. In the first sentence, you should give the name of the author whose piece you are analyzing, the title or authority for which they are writing the essay, and a strong verb (assert, claim, etc.) to connect to the claim this author makes in this piece. Make sure this is where you first address your prompt. The next sentence should be a brief explanation of the author’s methods in how they establish their message. Finally, define the author’s purpose and audience for their piece and describe how the author interacts with the audience through their writing. The last sentence will be your thesis statement, which should be well attuned to answer the prompt and explain your purpose in writing this rhetorical analysis.
• Body Paragraphs- The body paragraphs are where your reasoning and analysis will be found. The topic sentence will discuss one particular strategy used in the rhetorical piece being analyzed. Then what will follow is a short description of the rhetorical method and textual evidence of where it is being used. To further support your assertion regarding the rhetorical analysis strategy, mention other relevant examples in the work and write out your thoughts on how effectively it helps the author support their argument in their writing. The final sentence of each body paragraph should clearly link back to your thesis statement. It is good to have 2-3 body paragraphs written in a rhetorical analysis so that your reader can see you have considered multiple elements of the author’s writing in your rhetorical analysis.
• Conclusion- With the conclusion of your essay, the first sentence should always restate your thesis statement or claim. What follows after that is a series of brief highlights about the analysis you have already made in the body of your rhetorical analysis. When restating your main supporting points, there should also be an emphasis on the significance of the rhetorical elements already discussed as well. New information should never be introduced at the end of the essay. The final sentence should help close out your thesis statement and essay.

Suggestions

As long as this template is followed when constructing your rhetorical analysis, it will not be difficult to get your point and critiques across. I will add a few more suggestions to ensure you put your best writing forward.

• Do have a clear thesis statement to center your analysis around.
• Do not take a side when writing the piece. Your opinions about the author’s. writing should be supported by evidence and focused only on the writing alone.
• Do highlight rhetorical devices present in the writing.
• Do not summarize the original work.
• Do provide useful examples in the essay.
• Do not add new information at the end of the essay. Keep it focused on the points already discussed.

Below I will note some examples of rhetoric that would be great to do an analysis on. Note that these are not all speeches or essays. Rhetoric exists in all forms of communication; therefore it is possible to do a rhetorical analysis of many forms of media communication.

• “I Have A Dream” Speech by Martin Luther King Jr.-
• Amy’s monologue in Little Women (2019)
• “Mother Knows Best” in Tangled
• “Infamy” Speech by FDR following the bombing of Pearl Harbor

With all this in mind, I wish you all the best when writing your next rhetorical analysis!

Author: Maaida Kirmani

Interested in technical writing? Check out our article on technical writing skills and examples .

• How to Cite
• Language & Lit
• Rhyme & Rhythm
• The Rewrite
• Search Glass

How to Title Rhetorical Analysis

The title for a rhetorical analysis serves a central function in how the analysis is received. The title gives the reader an idea of the topic and the approach that will be utilized in the analysis. The title is also a fantastic way to pull readers in and create a positive first impression. Take some time to consider the many ways a title can be constructed to start your rhetorical analysis off with a bang.

Consider the speech or writing that you analyzed in the paper. What major questions or ideas did you pull from the bulk of your rhetorical analysis? Think of phrases that will entice the reader and catch their attention. For example, if you produced a paper on Winston Churchill's speeches, possible headings that could be used in a title would be “Wartime Politics” or “Speaking for Peace.” Consider all the possible, broad ideas that could be included in a title. Note these ideas down on a blank sheet of paper.

Create a title that will reflect the specific topic of the rhetorical analysis. Build off of the ideas in Step 1. For example add the name of Churchill and a possible date of the speech you analyzed. A new title might look like “Wartime Politics: Winston Churchill's Response to Wartime Invasions in 1939.”

Revise the title to only include words that are useful and necessary. For example, do not include the phrase “An Analysis of” or “A Rhetorical Analysis.” These phrases will become evident within the paper. Focus the title on the specific item or individual to be analyzed and the major theme which that item suggests.

Capitalize the title, except for small words such as “an” and “the.” Always center the title on the paper so that it grabs the reader's attention.

Things You'll Need

• University of Wisconsin, Steven's Point: APA Guide

Sarah Vrba has been a writer and editor since 2006. She has contributed to "Seed," "AND Magazine," Care2 Causes and "202 Magazine," among other outlets, focusing on fashion, pop culture, style and identity. Vrba holds an M.A. in history with an emphasis on gender and fashion in the 19th century.

Rhetorical Analysis Sample Essay

Harriet Clark

Ms. Rebecca Winter

13 Feb. 2015

Not Quite a Clean Sweep: Rhetorical Strategies in

Grose's "Cleaning: The Final Feminist Frontier”

A woman’s work is never done: many American women grow up with this saying and feel it to be true. 1 One such woman, author Jessica Grose, wrote “Cleaning: The Final Feminist Frontier,” published in 2013 in the New Republic, 2 and she argues that while the men recently started taking on more of the childcare and cooking, cleaning still falls unfairly on women. 3 Grose begins building her credibility with personal facts and reputable sources, citing convincing facts and statistics, and successfully employing emotional appeals; however, toward the end of the article, her attempts to appeal to readers’ emotions weaken her credibility and ultimately, her argument. 4

In her article, Grose first sets the stage by describing a specific scenario of house-cleaning with her husband after being shut in during Hurricane Sandy, and then she outlines the uneven distribution of cleaning work in her marriage and draws a comparison to the larger feminist issue of who does the cleaning in a relationship. Grose continues by discussing some of the reasons that men do not contribute to cleaning: the praise for a clean house goes to the woman; advertising and media praise men’s cooking and childcare, but not cleaning; and lastly, it is just not fun. Possible solutions to the problem, Grose suggests, include making a chart of who does which chores, dividing up tasks based on skill and ability, accepting a dirtier home, and making cleaning more fun with gadgets. 5

Throughout her piece, Grose uses many strong sources that strengthen her credibility and appeal to ethos, as well as build her argument. 6 These sources include, “sociologists Judith Treas and Tsui-o Tai,” “a 2008 study from the University of New Hampshire,” and “P&G North America Fabric Care Brand Manager, Matthew Krehbiel” (qtd. in Grose). 7 Citing these sources boosts Grose’s credibility by showing that she has done her homework and has provided facts and statistics, as well as expert opinions to support her claim. She also uses personal examples from her own home life to introduce and support the issue, which shows that she has a personal stake in and first-hand experience with the problem. 8

Adding to her ethos appeals, Grose uses strong appeals to logos, with many facts and statistics and logical progressions of ideas. 9 She points out facts about her marriage and the distribution of household chores: “My husband and I both work. We split midnight baby feedings ...but ... he will admit that he’s never cleaned the bathroom, that I do the dishes nine times out of ten, and that he barely knows how the washer and dryer work in the apartment we’ve lived in for over eight months.” 10 These facts introduce and support the idea that Grose does more household chores than her husband. Grose continues with many statistics:

[A]bout 55 percent of American mothers employed full time do some housework on an average day, while only 18 percent of employed fathers do. ... [W]orking women with children are still doing a week and a half more of “second shift” work each year than their male partners. ... Even in the famously gender-neutral Sweden, women do 45 minutes more housework a day than their male partners. 11

These statistics are a few of many that logically support her claim that it is a substantial and real problem that men do not do their fair share of the chores. The details and numbers build an appeal to logos and impress upon the reader that this is a problem worth discussing. 12

Along with strong logos appeals, Grose effectively makes appeals to pathos in the beginning and middle sections. 13 Her introduction is full of emotionally-charged words and phrases that create a sympathetic image; Grose notes that she “was eight months pregnant” and her husband found it difficult to “fight with a massively pregnant person.” 14 The image she evokes of the challenges and vulnerabilities of being so pregnant, as well as the high emotions a woman feels at that time effectively introduce the argument and its seriousness. Her goal is to make the reader feel sympathy for her. Adding to this idea are words and phrases such as, “insisted,” “argued,” “not fun,” “sucks” “headachey,” “be judged,” “be shunned” (Grose). All of these words evoke negative emotions about cleaning, which makes the reader sympathize with women who feel “judged” and shunned”—very negative feelings. Another feeling Grose reinforces with her word choice is the concept of fairness: “fair share,” “a week and a half more of ‘second shift’ work,” “more housework,” “more gendered and less frequent.” These words help establish the unfairness that exists when women do all of the cleaning, and they are an appeal to pathos, or the readers’ feelings of frustration and anger with injustice. 15

However, the end of the article lacks the same level of effectiveness in the appeals to ethos. 16 For example, Grose notes that when men do housework, they are considered to be “’enacting “small instances of gender heroism,” or ‘SIGH’s’—which, barf.” 17 The usage of the word “barf” is jarring to the reader; unprofessional and immature, it is a shift from the researched, intelligent voice she has established and the reader is less likely to take the author seriously. This damages the strength of her credibility and her argument. 18

Additionally, her last statement in the article refers to her husband in a way that weakens the argument. 19 While returning to the introduction’s hook in the conclusion is a frequently-used strategy, Grose chooses to return to her discussion of her husband in a humorous way: Grose discusses solutions, and says there is “a huge, untapped market ... for toilet-scrubbing iPods. I bet my husband would buy one.” 20 Returning to her own marriage and husband is an appeal to ethos or personal credibility, and while that works well in the introduction, in the conclusion, it lacks the strength and seriousness that the topic deserves and was given earlier in the article. 21

Though Grose begins the essay by effectively persuading her readers of the unfair distribution of home-maintenance cleaning labor, she loses her power in the end, where she most needs to drive home her argument. Readers can see the problem exists in both her marriage and throughout the world; however, her shift to humor and sarcasm makes the reader not take the problem as seriously in the end. 22 Grose could have more seriously driven home the point that a woman’s work could be done: by a man. 23

Works Cited

Grose, Jessica. “Cleaning: The Final Feminist Frontier.” New Republic. The New Republic, 19 Mar. 2013. Web. 28 Mar. 2014.

• Article author's claim or purpose
• Summary of the article's main point in the second paragraph (could also be in the introduction)
• Third paragraph begins with a transition and topic sentence that reflects the first topic in the thesis
• Quotes illustrate how the author uses appeals to ethos
• Analysis explains how the quotes show the effective use of ethos as noted in the thesis
• Transition and topic sentence about the second point from the thesis
• Quote that illustrates appeals to logos
• Analysis explains how the quotes show the effective use of logos, as noted in the thesis
• Transition and topic sentence about the third point from the thesis
• Quotes that illustrate appeals to pathos
• Analysis explains how the quotes show the effective use of pathos, as noted in the thesis
• Transition and topic sentence about fourth point from the thesis
• Quote illustrates how the author uses appeal to ethos
• Analysis explains how quote supports thesis
• Transition and topic sentence about fourth point from thesis
• Conclusion returns to the ideas in the thesis and further develops them
• Last sentence returns to the hook in the introduction

Learn more about the " Rhetorical Analysis Graphic Organizer ."

Learn more about " Pathos, Logos, and Ethos ."

How to Write a Rhetorical Analysis: Full Guide

Have you ever been completely fascinated by a speech or ad, wondering how it managed to convince you so effectively? From powerful political speeches to catchy commercials, persuasion is all around us, shaping our thoughts and choices every day.

In this guide, we'll explain all about a rhetorical analysis essay. We'll break down the clever tricks writers and speakers use to win over their audience, like how they choose their words carefully and play with our emotions. This article will give you the tools you need to understand and analyze texts more deeply. So, let’s jump right in and start by understanding the nature of this assignment first.

What is a Rhetorical Analysis Essay

A rhetorical analysis essay is a type of essay where you examine how authors or speakers use words, phrases, and other techniques to influence or persuade their audience. This type of essay focuses on analyzing the strategies used by the writer or speaker to achieve their purpose, whether it's to inform, persuade, entertain, or provoke.

You'll dissect the text or speech into its components, looking at how each part contributes to the overall message. This might involve examining the introduction, thesis statement, body paragraphs, evidence, and conclusion.

Once you've identified the strategies used, you'll assess their effectiveness in achieving the author's or speaker's purpose. This involves considering the intended audience, context, and the impact of the communication.

As per our essay writing service , some common topics for rhetorical analysis include analyzing speeches by influential leaders, dissecting political advertisements, or examining the rhetoric used in literary works.

Do You Want to Ease Your Academic Burden?

Order a rhetorical analysis essay from our expert writers today and experience the power of top-notch academic writing.

Rhetorical Analysis Topic Ideas

Now that we've grasped the essence of a rhetorical analysis essay let's explore some potential topics you might consider for your own analysis. Here are 15 specific ideas to get you started:

• The Use of Metaphors in Barack Obama's 'Yes We Can' Speech
• Visual Rhetoric in Dove's 'Real Beauty' Advertising Campaign
• The Role of Irony in Jonathan Swift's 'A Modest Proposal'
• The Manipulation of Emotions in Coca-Cola's 'Share a Coke' Campaign
• The Repetition Technique in Winston Churchill's 'We Shall Fight on the Beaches' Speech
• The Argument Structure in Michelle Obama's Speech on Education
• The Use of Imagery in Edgar Allan Poe's 'The Raven'
• Gender Stereotypes in Old Spice's 'The Man Your Man Could Smell Like' Ad
• Satirical Elements in George Orwell's 'Animal Farm'
• The Influence of Tone in Greta Thunberg's Climate Change Speeches
• Political Symbolism in Banksy's Street Art
• Humor as Persuasion in Ellen DeGeneres' Stand-Up Comedy
• The Power of Silence in Emma Watson's UN Speech on Gender Equality
• Ethical Appeals in ASPCA's Animal Rights Advertisements
• The Cultural References in Super Bowl Commercials: A Case Study

How to Write a Rhetorical Analysis

Understanding how to start a rhetorical analysis essay involves dissecting a piece of communication to learn how it works and what effect it aims to achieve. This analytical process typically includes five paragraphs and three main parts: an introduction, three body paragraphs, and a conclusion. Below, our analytical essay writing service will explain each in more detail

Major Rhetorical Elements

Before heading towards the analysis process, it's essential to grasp some key rhetorical concepts that will help guide your examination of the text or speech. These concepts provide a framework for understanding how authors and speakers use language to persuade and influence their audience.

Ethos, pathos logos in rhetorical analysis form the foundation of persuasive communication and are often intertwined in rhetorical strategies. Ethos refers to the credibility or authority of the speaker or author. Pathos involves appealing to the audience's emotions, while logos appeals to reason and logic.

There are also other rhetorical devices that are specific techniques or patterns of language used to convey meaning or evoke particular responses. Examples include metaphor, simile, imagery, irony, repetition, and hyperbole. Recognizing and analyzing these devices can provide insight into the author's intended message and its impact on the audience.

Tone and mood also play crucial roles in shaping the audience's perception and response to the communication. Tone refers to the author's attitude toward the subject matter, while mood describes the emotional atmosphere created by the text.

Whether you ask us - write my essay , or tackle the task yourself, familiarizing yourself with these concepts will help you analyze the text and persuade the audience more effectively.

Understanding Rhetorical Appeals

First off, what is ethos in rhetorical analysis? Well, it revolves around establishing the credibility and authority of the speaker or author. This appeal seeks to convince the audience that the communicator is trustworthy, knowledgeable, and reliable. Ethos in rhetorical analysis can be built through various means, including:

• Professional Credentials : Demonstrating expertise in the subject matter through relevant qualifications or experience.
• Personal Character : Highlighting traits such as honesty, integrity, and sincerity to engender trust and respect.
• Association : Aligning oneself with respected individuals, institutions, or causes to enhance credibility by association.

For instance, in a health-related speech, a doctor might leverage their medical expertise and professional experience (credentials) to establish ethos. Similarly, a celebrity endorsing a product is using their fame and reputation (association) to persuade consumers.

Now, let's understand what is pathos in rhetorical analysis. Pathos involves appealing to the audience's emotions, aiming to evoke feelings such as empathy, sympathy, joy, anger, or fear. This emotional connection can be a powerful tool for persuasion, as it resonates with the audience on a personal level. Strategies for employing pathos in rhetorical analysis include:

• Vivid Imagery : Painting a vivid picture or narrative that elicits strong emotional responses from the audience.
• Anecdotes : Sharing personal stories or anecdotes that evoke empathy or sympathy and make the message more relatable.
• Language Choice : Using emotive language, sensory details, and rhetorical devices to evoke specific emotional reactions.

For example, in a charity advertisement for children in need, images of impoverished and suffering children coupled with heart-wrenching stories (anecdotes) are used to evoke feelings of compassion and a desire to help.

Lastly, what is logos in rhetorical analysis, you may ask. It appeals to reason and logic, aiming to persuade the audience through rational argumentation and evidence. This appeal relies on facts, statistics, logical reasoning, and sound arguments to convince the audience of the validity of the message. Strategies for employing logos in rhetorical analysis include:

• Factual Evidence : Providing empirical data, research findings, or expert opinions to support the argument.
• Logical Reasoning : Presenting a well-structured argument with clear premises and conclusions that logically follow one another.
• Counterarguments : Addressing potential counterarguments and refuting them with logical reasoning and evidence.

For instance, in a persuasive essay advocating for environmental conservation, the author might present scientific data on climate change (factual evidence) and use logical reasoning to explain the consequences of inaction.

Text and Context

Text analysis involves closely examining the language, structure, and rhetorical devices employed within the communication. This includes identifying key themes, rhetorical appeals, persuasive strategies, and stylistic elements used by the author or speaker to convey their message.

For example, in a political speech advocating for healthcare reform, text analysis might involve identifying the use of rhetorical appeals such as ethos (e.g., highlighting the speaker's experience in healthcare policy), pathos (e.g., sharing anecdotes of individuals struggling with medical costs), and logos (e.g., presenting statistics on healthcare affordability).

Contextual analysis involves considering the broader social, cultural, and historical factors that shape communication and influence its reception. This includes examining the audience demographics, the political and cultural climate, the historical events surrounding the communication, and any relevant societal norms or values.

For instance, when analyzing a historical speech advocating for civil rights, contextual research paper writers might involve considering the social and political context of the time, including prevailing attitudes towards race, ongoing civil rights movements, and recent legislative developments.

Claims, Supports, and Warrants

A claim is a statement or assertion that the author or speaker is advocating for or seeking to prove. Claims can take various forms, including factual claims (assertions of fact), value claims (judgments about what is good or bad), and policy claims (proposals for action). For example, in an argumentative essay about the importance of exercise, the claim might be that regular physical activity is essential for maintaining good health.

Supports are the evidence, reasoning, or examples provided to substantiate and strengthen the claims being made. Supports can take many forms, including empirical data, expert testimony, personal anecdotes, logical reasoning, and analogies. The quality and relevance of the supports provided play a critical role in the persuasiveness of the argument.

Continuing with the example of the argumentative essay about exercise, supports might include scientific studies demonstrating the health benefits of physical activity, testimonials from fitness experts, and personal stories of individuals who have experienced positive changes from incorporating exercise into their routine.

Warrants are the underlying assumptions or principles that connect the supports to the claims. They provide the reasoning or justification for why the supports are relevant and valid evidence for supporting the claims. Warrants are often implicit rather than explicit and require careful analysis to uncover. In the context of the essay on exercise, the warrant connecting the supports to the claim might be the assumption that actions that promote good health are inherently valuable and worthy of pursuit.

Rhetorical Analysis Essay Outline

Whether you opt for the option to buy essay or start writing it yourself, it's important to use a clear plan to organize your thoughts well. This plan usually includes four main steps, each looking at different parts of your analysis.

Analyzing the Text

Before writing a rhetorical analysis, take the time to thoroughly analyze the text you'll be examining. This means more than just skimming through it; it requires a thorough understanding of its subtleties and complexities. Here are some questions to guide your analysis:

• How does the text try to sway its audience? What methods does it use to convince or influence them?
• Which rhetorical appeals—ethos (credibility), pathos (emotion), logos (logic)—does the author use, and how do they contribute to the overall argument?
• What specific rhetorical devices and strategies does the author employ to effectively convey their message? Are there any patterns or recurring motifs?
• How does the structure of the text contribute to its persuasive power or overall impact?
• Are there any cultural, historical, or contextual factors that influence how the text is perceived or understood?

By scrutinizing the text in this manner, you'll gain a deeper understanding of how it functions and the techniques employed by the author to achieve their desired effect.

Rhetorical Analysis Introduction

The introduction sets the stage for your analysis by providing essential context and framing the discussion. Start by introducing the text you're analyzing, including the author's name and the title of the work. Provide some background information to give context to your analysis. For example, if you're analyzing a speech, mention the occasion or event where it was delivered.

Next, summarize the main arguments or claims made by the author. Highlight the rhetorical techniques they use to persuade their audience. Are they appealing to logic, emotion, credibility, or a combination of these? Use specific examples from the text to illustrate these techniques discussed by our dissertation service .

For instance, if you're analyzing a speech on climate change, mention the speaker's expertise in environmental science to establish credibility. Summarize the key points they make about the consequences of inaction and the urgent need for change.

Finally, conclude your introduction with a clear thesis statement. This statement should encapsulate the main argument or purpose of your analysis.

Rhetorical Analysis Body Paragraph

The body paragraphs form the crux of your analysis, where you delve into the details of the text and dissect its rhetorical strategies. Each paragraph should focus on a specific aspect of the text, such as the use of ethos, pathos, logos, or specific rhetorical devices.

Utilize Aristotle's rhetorical triangle and other key concepts introduced earlier to guide your analysis. Provide quotations or examples from the text to illustrate your points and explain why the author chose certain approaches. Evaluate the effectiveness of these strategies in achieving the author's goals and persuading the audience.

For instance, if you're discussing the use of pathos in a marketing campaign, analyze the emotional appeal of the imagery or language used and consider how it resonates with the target audience.

Rhetorical Analysis Conclusion

In the conclusion, it's crucial to reinforce your main arguments and evaluate the author's effectiveness in achieving their goals, whether you're writing an MLA or APA essay format . Reflect on the overall impact of the text on both its immediate audience and society at large, underscoring the importance of your analysis.

Resist the temptation to introduce new ideas in the conclusion. Instead, draw upon the points you've already explored in the body of your essay to strengthen your analysis. Conclude with a poignant statement that resonates with your readers, encapsulating the essence of your interpretation and leaving a lasting impression. This final remark should tie together the threads of your analysis, leaving the reader with a deeper understanding of the text's rhetorical strategies and significance.

Rhetorical Analysis Essay Example

In this section, you'll discover two essay samples that skillfully demonstrate the application of rhetorical analysis. These examples offer insightful insights into the effective use of rhetorical techniques in writing.

5 Rhetorical Analysis Essay Tips

Here are five focused tips that will help you lay a solid foundation for your examination.

• Dissect Rhetorical Strategies : Break down the text to identify specific rhetorical devices such as metaphor, simile, or parallelism.
• Evaluate Tone and Diction : Pay attention to the author's tone and word choice. Analyze how these elements contribute to the overall mood of the text.
• Probe Ethos, Pathos, Logos : Explore how the author establishes credibility (ethos), evokes emotions (pathos), and employs logic (logos) to sway the audience.
• Contextualize Historical Significance : Consider the historical, cultural, and social backdrop against which the text was written.
• Craft a Structured Analysis : Organize your essay with a clear introduction, body paragraphs focusing on specific rhetorical elements, and a conclusion that synthesizes your findings.

Final Words

As we near the end, it's important to analyze carefully whether you're examining a speech, an advertisement, or a story. Pay attention to the smart tactics that influence our thinking. It's all about revealing how we communicate and relate to one another. Ultimately, understanding rhetoric offers a fresh perspective on the world beyond just academic success.

Looking to Take Your Academic Performance to the Next Level?

Say goodbye to stress, endless research, and sleepless nights - and hello to a brighter academic future.

What is a Rhetorical Analysis Essay?

How to structure a rhetorical analysis essay, how to write a rhetorical analysis essay.

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

• Current Student
• Parent or Family Member
• Faculty or Staff Member
• Community Member

Popular Searches

• Academic Calendar
• Academic Programs
• Brightspace
• Events Calendar
• Helmke Library
• News Center
• People Directory
• Scholarships
• Transcripts

Missing Page

We're sorry, but the page you are looking for could not be found. Don't worry. We have several ways to help you find what you're looking for:

• Return to the Home Page : Easily start from the beginning with our site's main navigation, guiding you back to familiar territory.
• Use the Search : Try searching for your topic. Perhaps the information is in a new location.
• Browse the A-Z index : You should be able to find what you're looking for with our comprehensive index.
• Admissions and Financial Pages
• Academics and Research
• Mastodon Life
• Current Students

Your browser does not support Javascript!

• Writing Center
• Current Students
• Online Only Students
• Faculty & Staff
• Parents & Family
• Alumni & Friends
• Community & Business
• Student Life
• Video Introduction
• Become a Writing Assistant
• All Writers
• Graduate Students
• ELL Students
• Campus and Community
• Testimonials
• Encouraging Writing Center Use
• Incentives and Requirements
• Open Educational Resources
• How We Help
• Get to Know Us
• Conversation Partners Program
• Weekly Updates
• Workshop Series
• Professors Talk Writing
• Computer Lab
• Starting a Writing Center
• A Note to Instructors
• Annotated Bibliography
• Literature Review
• Research Proposal
• Argument Essay

Rhetorical Analysis

Almost every text makes an argument. Rhetorical analysis is the process of evaluating elements of a text and determining how those elements impact the success or failure of that argument. Often rhetorical analyses address written arguments, but visual, oral, or other kinds of “texts” can also be analyzed. 

Rhetorical Features—What to Analyze

Asking the right questions about how a text is constructed will help you determine the focus of your rhetorical analysis. A good rhetorical analysis does not try to address every element of a text; discuss just those aspects with the greatest [positive or negative] impact on the text’s effectiveness. 

The Rhetorical Situation

Remember that no text exists in a vacuum. The rhetorical situation of a text refers to the context in which it is written and read, the audience to whom it is directed, and the purpose of the writer. 

The Rhetorical Appeals

A writer makes many strategic decisions when attempting to persuade an audience. Considering the following rhetorical appeals will help you understand some of these strategies and their effect on an argument. Generally, writers should incorporate a variety of different rhetorical appeals rather than relying on only one kind. 

Ethos (appeal to the writer’s credibility)

• What is the writer’s purpose (to argue, explain, teach, defend, call to action, etc.)?
• Do you trust the writer? Why?
• Is the writer an authority on the subject? What credentials does the writer have?
• Does the writer address other viewpoints?
• How does the writer’s word choice or tone affect how you view the writer?

Pathos (appeal to emotion or to an audience’s values or beliefs)

• Who is the target audience for the argument?
• How is the writer trying to make the audience feel (i.e., sad, happy, angry, guilty)?
• Is the writer making any assumptions about the background, knowledge, values, etc. of the audience?

Logos (appeal to logic)

• Is the writer’s evidence relevant to the purpose of the argument? Is the evidence current (if applicable)? Does the writer use a variety of sources to support the argument?
• What kind of evidence is used (i.e., expert testimony, statistics, proven facts)?
• Do the writer’s points build logically upon each other?
• Where in the text is the main argument stated? How does that placement affect the success of the argument?
• Does the writer’s thesis make that purpose clear?

Kairos (appeal to timeliness)

• When was the argument originally presented?
• Where was the argument originally presented?
• What circumstances may have motivated the argument?
• Does the particular time or situation in which this text is written make it more compelling or persuasive?
• What would an audience at this particular time understand about this argument?

Writing a Rhetorical Analysis Essay

No matter the kind of text you are analyzing, remember that the text’s subject matter is never the focus of a rhetorical analysis. The most common error writers make when writing rhetorical analyses is to address the topic or opinion expressed by an author instead of focusing on how that author constructs an argument.

You must read and study a text critically in order to distinguish its rhetorical elements and strategies from its content or message. By identifying and understanding how audiences are persuaded, you become more proficient at constructing your own arguments and in resisting faulty arguments made by others.

A thesis for a rhetorical analysis does not address the content of the writer’s argument. Instead, the thesis should be a statement about specific rhetorical strategies the writer uses and whether or not they make a convincing argument.

Incorrect: Smith’s editorial promotes the establishment of more green space in the Atlanta area through the planting of more trees along major roads.

This statement is summarizing the meaning and purpose of Smith’s writing rather than making an argument about how – and how effectively – Smith presents and defends his position.

Correct: Through the use of vivid description and testimony from affected citizens, Smith makes a powerful argument for establishing more green space in the Atlanta area.

Correct: Although Smith’s editorial includes vivid descriptions of the destruction of green space in the Atlanta area, his argument will not convince his readers because his claim is not backed up with factual evidence.

These statements are both focused on how Smith argues, and both make a claim about the effectiveness of his argument that can be defended throughout the paper with examples from Smith’s text.

Introduction

The introduction should name the author and the title of the work you are analyzing. Providing any relevant background information about the text and state your thesis (see above). Resist the urge to delve into the topic of the text and stay focused on the rhetorical strategies being used.

Summary of argument

Include a short summary of the argument you are analyzing so readers not familiar with the text can understand your claims and have context for the examples you provide.

The body of your essay discusses and evaluates the rhetorical strategies (elements of the rhetorical situation and rhetorical appeals – see above) that make the argument effective or not. Be certain to provide specific examples from the text for each strategy you discuss and focus on those strategies that are most important to the text you are analyzing. Your essay should follow a logical organization plan that your reader can easily follow.

Go beyond restating your thesis; comment on the effect or significance of the entire essay. Make a statement about how important rhetorical strategies are in determining the effectiveness of an argument or text.

Analyzing Visual Arguments

The same rhetorical elements and appeals used to analyze written texts also apply to visual arguments. Additionally, analyzing a visual text requires an understanding of how design elements work together to create certain persuasive effects (or not). Consider how elements such as image selection, color, use of space, graphics, layout, or typeface influence an audience’s reaction to the argument that the visual was designed to convey.

This material was developed by the KSU Writing Center and is licensed under a  Creative Commons Attribution 4.0 International License . All materials created by the KSU Writing Center are free to use and can be adopted, remixed, and shared at will as long as the materials are attributed. Please keep this information on materials you adapt or adopt for attribution purposes. 

Contact Info

Kennesaw Campus 1000 Chastain Road Kennesaw, GA 30144

Marietta Campus 1100 South Marietta Pkwy Marietta, GA 30060

Campus Maps

Phone 470-KSU-INFO (470-578-4636)

kennesaw.edu/info

Media Resources

Resources For

Related Links

• Financial Aid
• Degrees, Majors & Programs
• Job Opportunities
• Campus Security
• Global Education
• Sustainability
• Accessibility

470-KSU-INFO (470-578-4636)

© 2024 Kennesaw State University. All Rights Reserved.

• Privacy Statement
• Accreditation
• Emergency Information
• Report a Concern
• Open Records
• Human Trafficking Notice

Home — Essay Types — Rhetorical Analysis Essay

Rhetorical Analysis Essay Examples

How to choose the best rhetorical analysis topic.

Choosing the best topic for a rhetorical analysis essay is a crucial step that sets the stage for insightful and engaging writing. This process demands a thoughtful consideration of various factors to ensure that your essay not only demonstrates your analytical skills but also captivates your audience. Here's a more detailed guide to navigating this selection process, ensuring you pick a topic that is both meaningful and manageable.

Interest and Relevance

Begin by identifying topics that spark your interest or passion. Writing about something you find intriguing naturally leads to a more engaging and enthusiastic analysis. Furthermore, consider the relevance of the topic to current events or societal issues. Topics that touch on contemporary debates or ongoing cultural conversations tend to resonate more with readers and provide a richer ground for analysis.

Availability of Sources

Ensure there is enough material available to support your analysis. This could include speeches, texts, advertisements, or any media content that is rich in rhetorical strategies. A topic with ample sources allows for a deeper dive into various rhetorical techniques and their effectiveness.

Scope and Complexity

Choose a topic with a manageable scope. It should be neither too broad that it becomes overwhelming to cover in detail nor too narrow that it lacks sufficient content for analysis. The complexity of the topic should match your ability to dissect and understand the rhetorical strategies employed.

Impact on Society

Consider topics that have had a significant impact on society. Analyzing how rhetoric has influenced public opinion, shaped political discourse, or contributed to cultural shifts can provide insightful perspectives on the power of effective communication.

Originality

Strive for originality in your topic selection. While it's helpful to review examples of rhetorical essays or rhetorical analysis essay examples, choosing a unique angle or a less commonly analyzed text can make your essay stand out. This approach not only showcases your creativity but also your ability to apply analytical skills to new and diverse materials.

Audience Engagement

Think about your potential audience and select a topic that would engage them. Understanding your audience's interests and background can help tailor your analysis in a way that is both accessible and compelling.

🔥 30 Hot Rhetorical Analysis Essay Titles in 2024

The year 2024 is ripe with opportunities for rhetorical analysis, from political speeches addressing global challenges to influential social media campaigns reshaping public opinion. These topics not only reflect current trends but also offer a deep well of rhetorical techniques worth exploring.

• Analyzing the Rhetoric of Climate Change in Political Speeches
• The Power of Social Media Influencers: A Rhetorical Analysis
• Rhetorical Strategies in "The Future We Choose" by Christiana Figueres and Tom Rivett-Carnac
• "Why We Can't Wait" by Martin Luther King Jr.: A Rhetorical Examination
• Dissecting the Appeals in Greta Thunberg's UN Speech
• The Rhetoric of Hope in Barack Obama's "Yes We Can" Speech
• Persuasion Techniques in Apple's Product Launches
• "The Danger of a Single Story" by Chimamanda Ngozi Adichie: A Rhetorical Analysis
• Rhetorical Devices in "Letter from Birmingham Jail"
• Analysis of Rhetorical Strategies in "Lean In" by Sheryl Sandberg
• Elon Musk's Vision for the Future: A Rhetorical Review
• Rhetorical Elements in the #MeToo Movement Speeches
• "A Time for Choosing" by Ronald Reagan: Rhetorical Analysis
• The Art of Persuasion in Winston Churchill's War Speeches
• Analyzing the Appeal in Malala Yousafzai's Nobel Prize Lecture

👍 10 Good Titles for Rhetorical Analysis Essays

A good rhetorical analysis essay title promises an insightful exploration of persuasive communication techniques. These topics are selected for their significant cultural, political, or social impact, providing a rich basis for analysis.

• "I Have a Dream" Rhetorical Analysis
• Analyzing the Pathos in "The Diary of Anne Frank"
• Ethos, Pathos, and Logos in "The Audacity of Hope" by Barack Obama
• A Rhetorical Examination of "The Bell Jar" by Sylvia Plath
• The Power of Language in "Persepolis" by Marjane Satrapi
• Rhetorical Strategies in "The Bluest Eye" by Toni Morrison
• Dissecting the Appeals in "Silent Spring" by Rachel Carson
• "The Feminine Mystique" by Betty Friedan: A Rhetorical Critique
• The Persuasive Language of "The Fire Next Time" by James Baldwin
• Rhetorical Devices in "We Should All Be Feminists" by Chimamanda Ngozi Adichie

🎯 10 Easy Rhetorical Analysis Essay Topics

For those new to rhetorical analysis or looking for more straightforward subjects, these topics offer a gentler introduction. They focus on popular media and public campaigns, where rhetorical strategies are both prominent and accessible to beginners.

• Rhetorical Techniques in Super Bowl Commercials
• Analyzing Rhetoric in Viral TED Talks
• The Persuasive Power of Instagram Campaigns
• Rhetoric in the "Share a Coke" Campaign
• Speech Analysis: Steve Jobs' Stanford Commencement Address
• Rhetorical Strategies in Movie Trailers
• The Art of Persuasion in Children's Advertising
• Rhetorical Elements in Presidential Inauguration Speeches
• The Use of Pathos in Animal Rights Campaigns
• Ethos, Logos, and Pathos in Health Awareness PSAs

🏫 Popular Rhetorical Analysis Essay Topics for College

College students can deepen their analytical skills by exploring these popular rhetorical analysis topics. They span a range of interests, from literature and advertising to social movements and media, reflecting the diverse ways rhetoric shapes our world.

• The Rhetoric of American Dream in Modern Literature
• Gender Roles and Rhetoric in 21st-Century Advertising
• The Evolution of Rhetorical Strategies in Social Movements
• Rhetorical Analysis of News Media's Coverage on Climate Change
• The Use of Rhetoric in Legalizing Marijuana Debates
• Ethical Persuasion Techniques in Non-Profit Organizations
• The Influence of Rhetoric in Fashion Industry Marketing
• Analyzing Rhetorical Appeals in Documentary Films
• The Role of Rhetoric in Video Game Narratives
• The Power of Rhetorical Questions in Political Discourse

💡 Insightful Speech Ideas for Rhetorical Analysis Topics

Speeches have long been a goldmine for rhetorical analysis, offering a direct insight into the speaker's persuasive techniques. These topics cover a range of speeches, from historical milestones to contemporary talks, each providing a unique perspective on effective rhetoric.

• The Rhetorical Impact of "The Gettysburg Address"
• Rhetorical Devices in "The Declaration of Independence"
• Analyzing the Persuasive Techniques in Emma Watson's UN Speech for HeForShe
• The Use of Rhetoric in Historic Farewell Addresses
• Rhetorical Strategies in Nobel Peace Prize Acceptance Speeches
• The Art of Rhetoric in Valedictorian Speeches
• "Abigail Adams' Letter to John Quincy Adams
• The Role of Ethos in Human Rights Advocacy Speeches
• Pathos and Logos in Environmental Activist Speeches
• Rhetorical Techniques in Award Acceptance Speeches

Each section offers a curated list of topics designed to spark interest and inspire deep analytical thought. Whether you're drawn to contemporary issues or historical speeches, these topics serve as a starting point for a compelling rhetorical analysis essay.

Crafting a rhetorical analysis essay involves dissecting how a writer or speaker uses words to influence an audience, focusing on the effectiveness and techniques rather than the content itself. This guide delves into the art of writing a compelling rhetorical essay, incorporating examples of rhetorical essays to illustrate key points.

What is a Rhetorical Analysis Essay

A rhetorical analysis essay dives deep into the artistry behind an author’s method of communication, scrutinizing the deliberate choice of words, structure, and overall rhetorical techniques used to sway or enlighten the audience. Unlike typical essays that might argue for or against the author’s position, a rhetorical essay takes a step back, focusing purely on the craftsmanship of the argument itself. How does the author appeal to the audience? What strategies are employed to make their message resonate more deeply or convincingly? This analytical approach is invaluable in academic environments, pushing students to not only observe and report but to critically evaluate the effectiveness of communication strategies. Doing so, sharpens critical thinking and analytical skills, equipping students with the ability to dissect complex arguments and understand the underlying mechanics of persuasive writing.

How to Write a Rhetorical Analysis

Writing a successful rhetorical analysis essay begins with thoroughly reading and understanding the text in question. Identify the author’s purpose, target audience, and the strategies used to achieve their goals. Highlighting direct quotes and examples of rhetorical essays can serve as a solid foundation for your analysis. This process allows you to dissect the text meticulously, revealing the nuances of the author’s strategies. Here’s a breakdown of the main points to consider when crafting your essay:

• Thorough Reading : Start with a comprehensive reading of the text. Pay close attention to its overall structure, the tone of the writing, and the main themes presented. This initial step is crucial for gaining a deep understanding of the material you will analyze.
• Identify the Purpose : Every text is written with a specific purpose in mind. Determine what the author intends to achieve. Are they trying to persuade, inform, entertain, or provoke thought? Understanding the purpose is key to analyzing the rhetorical strategies employed.
• Understand the Audience : Who is the target audience of the text? Identifying the audience is essential because the rhetorical techniques used by the author are often tailored to the values, beliefs, or interests of this group. Knowing the audience helps in evaluating the effectiveness of these strategies.
• Analyze the Strategies : Break down the specific strategies the author uses to reach their audience and fulfill their purpose. Look for examples of ethos (credibility), pathos (emotional appeal), and logos (logical argument) within the text. Each of these appeals plays a crucial role in persuasion and should be carefully examined.
• Use Direct Quotes : Incorporate direct quotes from the text to support your analysis. These quotes serve as concrete evidence of the rhetorical strategies you identify. They also help to substantiate your claims about how the author’s choices impact the overall effectiveness of the text.

Following these points ensures a structured and comprehensive approach to writing a rhetorical analysis essay, enabling you to deliver a critique that is both insightful and substantiated.

As you craft your rhetorical analysis essay, incorporating cause-and-effect essay topics that challenge your analytical skills can significantly enhance your argumentation and understanding of the rhetorical strategies employed in your primary texts, leading to a more comprehensive and insightful analysis.

How to Structure a Rhetorical Analysis Essay

Structuring a rhetorical analysis essay follows a conventional essay format but with a focus on analysis rather than exposition. It typically includes an introduction that presents the text being analyzed, a thesis statement that outlines the main argument or findings, body paragraphs that dissect various rhetorical strategies, and a conclusion that summarizes the analysis and discusses the impact or importance of the rhetorical strategies used.

Major Rhetorical Elements

Understanding and identifying rhetorical elements are crucial. These include the rhetorical situation (author, audience, purpose), use of rhetorical appeals, and stylistic choices (language, tone, structure). A rhetorical analysis essay sample can show how these elements interact within a text.

Rhetorical appeals are strategies authors use to persuade their audience, including ethos, pathos, and logos.

• Ethos  refers to the credibility or ethical appeal the writer establishes, convincing the audience of their reliability or authority on the subject matter.
• Pathos appeals to the audience’s emotions, seeking to evoke feelings that support the author’s argument.
• Logos involves logical reasoning, where the author uses facts, statistics, or logical arguments to appeal to the audience’s rationality.

Text and Context

Delving into the context surrounding a text enriches your rhetorical analysis, shedding light on the nuances that might affect its interpretation and impact. Historical conditions at the time of writing can reveal why certain rhetorical strategies were employed or why the text resonated with its audience in a particular way.

Social norms and values inform the ethos and pathos appeals, as what is considered credible or emotionally stirring can vary widely across different societies and eras. P

Political climate plays a crucial role too; a text might be responding to, challenging, or supporting prevailing political ideologies or policies. Understanding these layers of context allows you to not only analyze the text on a surface level but also to appreciate the depth and complexity of its rhetorical strategies.

This comprehensive approach adds a rich dimension to your analysis, offering a more nuanced view of the text’s persuasive power and its place within a broader historical, social, a

Claims, Supports, and Warrants

Identify the author’s main claims, the evidence or support provided, and the warrants, which are the underlying assumptions that connect the support to the claims.

Identifying the author’s main claims, the evidence or support provided, and the warrants—those underlying assumptions linking the evidence to the claims—is critical. These elements form the backbone of the argument, showcasing how the author constructs a logical, persuasive case. Unpacking these components reveals the argument’s strength and its persuasive appeal, offering insights into the author’s rhetorical skill and the argument’s potential impact on the audience.

Rhetorical Analysis Essay Outline

An outline organizes your thoughts and ensures your essay is coherent and focused.

• Analyzing the Text. Begin with an in-depth examination of the text, noting the rhetorical strategies used.
• Rhetorical Analysis Introduction. Introduce the text and provide background information. State your thesis, summarizing your main analytical points.
• Rhetorical Analysis Body Paragraph. Each body paragraph should focus on a single rhetorical strategy, providing examples and explaining its effectiveness.
• Rhetorical Analysis Conclusion. Conclude by summarizing your analysis and reflecting on the significance of the rhetorical strategies used, possibly considering their broader implications.

Including a rhetorical analysis essay sample  can significantly enhance understanding by demonstrating how to apply theoretical concepts in a practical context. For instance, analyzing a well-known speech, such as Martin Luther King Jr.’s “I Have a Dream,” could serve as an excellent example of rhetorical analysis. In this case, the essay might explore how King uses ethos to establish his credibility as a leader in the civil rights movement, pathos to evoke a deep emotional response from his audience, and logos to present logical arguments for racial equality and justice.

Another topic that could serve as a rhetorical analysis essay example is an analysis of a key advertising campaign by a famous brand, such as Nike’s “Just Do It” campaign. This example would illustrate how the company uses various rhetorical strategies to appeal to its target audience, motivate them, and ultimately persuade them to purchase their products.

A third example could be a detailed examination of an influential op-ed piece from a major newspaper, analyzing how the author constructs their argument to persuade readers on a controversial issue. This rhetorical essay example would delve into the use of evidence, the appeal to the readers’ values and beliefs, and the structure of the argument to maximize its persuasive impact.

By exploring these topics, readers can gain a clearer understanding of how to identify and analyze the rhetorical strategies used in different types of texts. These examples of rhetorical essays highlight the importance of context, audience, and purpose in shaping effective communication, providing valuable lessons for anyone looking to improve their analytical and persuasive writing skills.

5 Rhetorical Analysis Essay Tips

• Always keep the rhetorical situation in mind. This means considering the relationship between the speaker, the audience, and the message to fully understand the effectiveness of the rhetorical strategies used.
• Use direct quotes as evidence. Incorporating quotes directly from the text not only provides solid backing for your analysis but also demonstrates a precise understanding of the source material.
• Avoid summarizing the text; focus on analysis.  While a summary can provide context, the primary goal is to delve into how the text works rhetorically, examining the strategies and their impact rather than recounting the content.
• Be clear and concise in your argumentation.  Clarity and brevity ensure that your analysis is accessible and straightforward, making your arguments stronger and more persuasive to the reader.
• Proofread for clarity and coherence.  A thorough review of your essay can help eliminate errors and ensure that your analysis flows logically from one point to the next, enhancing the overall quality of your work.

While delving into the intricacies of rhetorical analysis essays, embedding exploratory essays that break down complex issues within your study can provide a multifaceted approach to your analysis, offering a deeper understanding of the text’s persuasive techniques and the broader implications of its arguments.

Final Words

In conclusion, mastering the art of writing a rhetorical analysis essay not only sharpens your critical thinking and analytical skills but also enhances your ability to engage deeply with various forms of communication. The use of examples of rhetorical essays plays a pivotal role in this learning process, serving as illuminating guides that showcase the application of theoretical concepts in real-world texts. By examining rhetorical essay examples, you gain valuable insights into effective analytical techniques, understanding not just the ‘what’ but the ‘how’ and ‘why’ behind rhetorical strategies.

We strongly encourage you to explore rhetorical analysis essay examples on our website. These resources can significantly aid in developing your analytical prowess, offering a diverse range of texts and contexts to study and learn from. These samples provide practical insights and inspiration for your writing.

Remember, every rhetorical analysis essay sample is an opportunity to delve into the intricacies of rhetorical communication, enhancing your appreciation for the subtleties of argumentation and persuasion. As you explore these examples on our website, you’re not just preparing to write your next essay; you’re building a foundation for more effective communication and critical engagement with the world around you. So, take this chance to enrich your understanding and skills in rhetorical analysis by reviewing the wealth of examples we have made available for you.

The Rhetorical Mastery of Martin Luther King Jr.

Introduction Martin Luther King Jr., one of the most influential figures in American history, is celebrated not only for his leadership in the Civil Rights Movement but also for his extraordinary rhetorical skills. His speeches, particularly the iconic “I Have a Dream” speech, are masterclasses…

The Rhetoric of Forensic Science: An Analytical Perspective

Introduction Forensic science has become a cornerstone of modern criminal investigations, permeating both real-world law enforcement and popular media. The field’s reliance on scientific principles to uncover truths in criminal cases has not only advanced the criminal justice system but also captivated the public imagination….

Rhetorical Analysis of Queen Elizabeth I’s Speech to the Troops at Tilbury

Introduction Queen Elizabeth I’s speech to the troops at Tilbury in 1588 stands as one of the most iconic moments in English history. Delivered amidst the threat of the Spanish Armada, the speech is celebrated not only for its historical significance but also for its…

Rhetorical Analysis of Judy Brady’s “I Want a Wife”

Introduction Judy Brady’s essay “I Want a Wife” first appeared in Ms. Magazine in 1971 and has since been regarded as an iconic piece of feminist literature. The essay is a satirical critique of the traditional roles and expectations of wives in a patriarchal society….

Get professional help in 5 minutes

Rhetorical Analysis of JFK’s Inaugural Speech

John F. Kennedy’s inaugural address is one of the most memorable speeches in American history. Delivered on January 20, 1961, it is renowned for its powerful rhetoric and its call to action for the American people and the world at large. This essay aims to…

Rhetorical Analysis of A Literature Place

Introduction In literature, places are not merely settings but are imbued with symbolic meanings that enhance the narrative and deepen the reader’s understanding of the themes. F. Scott Fitzgerald’s “The Great Gatsby” is a quintessential example of this literary technique. Among the various settings in…

Rhetorical Analysis No Longer A Dream

Introduction Rhetorical analysis, once perceived as an esoteric endeavor reserved for literary scholars and orators, has evolved into an indispensable tool across disciplines. In today’s multifaceted world, the ability to dissect and understand the mechanisms of persuasion is no longer a dream but a necessity….

Persuasive Strategies in the Allstate “Mayhem” Ad Campaign

Advertising has always been an art form that combines creativity with persuasive techniques to influence consumer behavior. Among the plethora of advertising campaigns, Allstate’s “Mayhem” series stands out for its unique blend of humor, fear, and practicality. This essay seeks to conduct a rhetorical analysis…

A Rhetorical Analysis of The Best Speech

Introduction The art of public speaking has long been revered as one of the most influential tools for shaping opinions, inspiring action, and fostering societal change. Among the pantheon of great orations, one speech often stands out as exemplary in its rhetorical prowess. This essay…

A Rhetorical Analysis of Jim Carrey’s Speech

Introduction Jim Carrey, a name synonymous with comedy and film, delivered a profound and inspirational commencement speech at Maharishi University of Management in 2014. His address, filled with humor, wisdom, and personal anecdotes, transcended the typical celebrity speech, resonating deeply with the graduating class and…

What is a rhetorical essay?

Rhetorical essay writing is quite challenging since it is necessary to provide an explanation of how an author uses words to have an impact on the target audience. In most cases, rhetorical essay examples represent an already existing set of ideas where an author has provided a certain writing style. The topics of rhetorical writing will vary from the dangers of smoking to the role of teachers in the classroom.

How to write rhetorical essays?

Start your essay with an analysis of the content that you work with. Once a certain argumentation is studied, analyze how a certain verbal effect has been achieved. See our free rhetorical analysis essay as a reference to see how the ethos, logos, and pathos elements are analyzed by citing parts of the original text. Do not give an opinion regarding the content itself but focus on the rhetoric alone.

What’s the goal of a rhetorical analysis?

The goal of a rhetorical analysis is to examine how an author or speaker persuades their audience using various rhetorical strategies and techniques. It involves identifying the purpose, audience, context, and methods of communication to evaluate the effectiveness of the argument.

What are logos, ethos, and pathos?

Logos refers to logical appeal or reasoning, ethos to the speaker's credibility or trustworthiness, and pathos to emotional appeal. These are the three pillars of persuasion identified by Aristotle, used to persuade and influence an audience's beliefs or actions.

What are claims, supports, and warrants?

Claims are statements or assertions that the writer or speaker wants the audience to accept. Supports are the evidence or reasons provided to back up those claims. Warrants are the underlying assumptions or principles that connect the supports to the claims, often implicitly, making the argument coherent and persuasive.

What is the “rhetorical triangle”?

The rhetorical triangle is a model that outlines three essential components of persuasive communication: ethos (credibility or ethical appeal), pathos (emotional appeal), and logos (logical appeal). These elements work together to influence an audience effectively.

Students also browse

• Research Essay
• Analytical Essay
• Memoir Essay
• Argumentative Essay
• Personal Narrative Essay
• Process Analysis Essay
• Cause and Effect Essays
• Exemplification Essays
• Evaluation Essay
• Synthesis Essay

We use cookies to personalyze your web-site experience. By continuing we’ll assume you board with our cookie policy .

• Instructions Followed To The Letter
• Deadlines Met At Every Stage
• Unique And Plagiarism Free

• How to Order

Rhetorical Analysis Essay

Rhetorical Analysis Essay Outline

Crafting an Effective Rhetorical Analysis Essay Outline - Free Samples!

10 min read

People also read

Rhetorical Analysis Essay - A Complete Guide With Examples

320+ Best Rhetorical Analysis Essay Topics

Rhetorical Analysis Essay Example - Free Samples

Ethos, Pathos, and Logos - Structure, Usage & Examples

Staring at a blank page, unsure how to begin your rhetorical analysis essay? You're not alone. Many students struggle with the first step: creating an outline. 

Without a clear plan, your essay can quickly become disorganized. But don't worry, we're here to help. 

In this blog, we'll show you how to craft a solid rhetorical analysis essay outline. By the end, you'll know exactly how to structure your outline. 

Keep reading to tackle those blank pages with confidence!

• 1. What Is A Rhetorical Analysis Essay?
• 2. Why Create a Rhetorical Analysis Essay Outline?
• 3. Components of a Rhetorical Analysis Outline
• 4. Steps to Create a Rhetorical Analysis Essay Outline
• 5. Rhetorical Analysis Essay Outline Examples

What Is A Rhetorical Analysis Essay?

A rhetorical analysis essay is a type of analytical essay that examines how an author uses language and persuasion to get their message across.

It involves analyzing speeches or essays to understand how authors use strategies within the rhetorical triangle to influence their intended audience. These techniques usually involve logical appeal, moral argument, and vivid imagery that appeals to the listener. 

Key Elements to Analyze

In a rhetorical analysis essay, you would be analyzing the text keeping these key rhetorical concepts in mind:

• Ethos: This concerns the credibility of the author or speaker.
• Logos: This focuses on the logical aspects of the argument.
• Pathos: Pathos explores the emotional appeal of the discourse.
• Style and Tone: This involves analyzing the author's writing style and the overall tone of the text.
• Context: Looks at the historical, cultural, and social background of the text.

These elements provide a structured approach to rhetorical analysis, revealing how effective communication is achieved.

Why Create a Rhetorical Analysis Essay Outline?

Writing a rhetorical analysis essay requires a writer to draft a structured piece of writing. 

Apart from conducting a strong analysis, a rhetorical analysis essay depends on how perfectly the essay outline is drafted. 

An outline organizes the raw information and makes it understandable for the readers. It serves as your compass, ensuring you stay on course throughout the rhetoric essay. It helps you structure your ideas and arguments, adding clarity to your essay writing process. 

Moreover, an outline works as a checklist for your essay. It assures you that nothing important is missed in the content.

Components of a Rhetorical Analysis Outline

Now that we've explored why creating an essay outline is essential, it's important to explore the different components of a rhetorical analysis outline. 

Here’s a detailed rhetorical analysis essay outline:

Each element plays a crucial role in crafting a well-structured and persuasive analysis, so let's explore them in detail:

Introduction

The introduction of your rhetorical analysis essay serves as the gateway to your analysis. It's where you captivate your reader's interest, provide essential background information, and present your thesis statement. 

Here are the elements typically included in an introduction paragraph:

• Hook The " hook " is a sentence or two designed to grab the reader's attention. It could be a thought-provoking quote, a surprising fact, or a compelling question. The purpose is to make your reader interested in what you're about to discuss—how an author uses rhetorical devices.
• Background Information After the hook, provide some context. Here, you briefly introduce the text you're analyzing, the author or speaker, and the overall topic. It's like giving your reader a map to navigate through your analysis.
• Thesis Statement The thesis statement is the main argument, your "claim." This concise sentence outlines what you'll be analyzing and what your main points will be. Your thesis should tell the reader what to expect in your analysis.

The body of your essay is where you dissect the author's persuasive techniques and reveal their impact on the audience. It contains sections dedicated to each rhetorical strategy you're examining. 

In these sections, you'll explain the strategies, provide evidence from the text, and offer your insightful analysis of their effectiveness. 

Section for Each Rhetorical Strategy

In the body paragraphs , you'll have sections dedicated to each rhetorical strategy you're analyzing. These sections each will focus on a different aspect of the text. For each strategy, you'll do three things:

• Explanation of the Strategy Start by explaining what the rhetorical technique is. Define it clearly for your reader. This is like providing a dictionary definition.
• Examples from the Text Next, provide examples from the text you're analyzing. These are specific quotes or passages where the author or speaker uses the strategy you're discussing. It's like showing your reader the evidence.
• Analysis of the Effectiveness Finally, analyze how effective the strategy is. This is where you dive deep into the text and explain how and why the strategy persuades the audience. 

The conclusion should leave your readers with a sense of closure and a clear understanding of your analysis. 

You don't introduce new information or arguments in this section; instead, you tie everything together. Here are the three essential elements of an impactful essay conclusion:

• Restate Thesis Start by restating your thesis to remind readers of your main argument. Repeating your main argument clearly helps the reader tie in all they have read in your essay.
• Summarize Main Points Summarize the main points from each section of your analysis. This serves as a reminder of the highlights of your arguments made throughout the essay.
• Final Thoughts Conclude by sharing your thoughts on how the author's strategies affect the audience and the text's broader importance. Encourage readers to consider these strategies' impact and the text's relevance.

This structure in your rhetorical analysis outline ensures that your analysis is clear, well-organized, and persuasive. Each component plays a crucial role in guiding your reader through your analysis.

Steps to Create a Rhetorical Analysis Essay Outline

Creating an essay outline is a crucial step in organizing your thoughts and effectively analyzing a piece of rhetoric. Here’s how to write an rhetorical analysis essay outline:

Step 1 - Choose the Text

Select the piece of rhetoric that you will be analyzing. It could be a speech, a written essay, an advertisement, a political campaign, or any other form of communication.

Step 2 - Identify Rhetorical Devices and Rhetorical Appeals

Look for rhetorical devices such as metaphor, simile, analogy, hyperbole, and alliteration. Analyze how these devices contribute to the message. Identify any repetition, parallelism, or rhetorical questions used in the text.

Moreover, look for common rhetorical appeals i,e., ethos, pathos, and logos .

Step 3 -  Analyze Appeals and Strategies in Each Section

For each argument, dedicate a body paragraph that will analyze how the author/speaker uses ethos, pathos, and logos.

Note the specific rhetorical devices used in each section and their impact.

Step 4 -  Consider the Effect on the Audience

While outlining the last body paragraph, add points that analyze how the appeals are intended to affect the audience.

Consider whether the author/speaker is trying to persuade, inform, entertain, or provoke a specific emotional response. Include specific examples and quotations from the text to support your analysis.

Step 5 -  Filter Out Extra Information

It's important to know what parts of the arguments should be included and which should be filtered out. 

After having a sketch of the introduction and body paragraphs, remove any information that might feel irrelevant.

Step 6 -  Conclude and Summarize

For the ending, make sure to restate your thesis statement. Include points that directly support your arguments and sum up your analysis.

These steps help you plan your essay for a well-structured, clear, and cohesive essay.

Here's a sample rhetorical analysis essay outline template that analyzes ethos, pathos and logos :

Here’s a practice outline:

Rhetorical Analysis Essay Outline Fill In The Blanks

Rhetorical Analysis Essay Outline Examples

Here are some rhetorical analysis essay outline pdf that you can use as reference outlines:

Rhetorical Analysis Essay Outline Ethos Pathos Logos

Visual Rhetorical Analysis Essay Outline

Comparative Rhetorical Analysis Essay Outline

Rhetorical Analysis Essay Introduction Outline

AP Lang Rhetorical Analysis Essay Outline Examples

Writing a rhetorical analysis essay is a common requirement for AP English and Composition students. It helps structure your thoughts and ensures a coherent argument. 

Here are some examples for help:

Rhetorical Analysis Essay Structure AP Lang

AP English Rhetorical Analysis Essay Outline

AP Language and Composition Rhetorical Analysis Essay Outline

Need more help getting started? Check out these expert rhetorical analysis essay examples to get inspired!

In conclusion , you've got the tools and examples you need to ace your rhetorical analysis essay. The steps we've gone through provide a strong starting point for your academic journey into analyzing persuasive writing. 

But if you ever hit a wall or need help with tight deadlines, don't forget our experts are here to lend a helping hand. 

MyPerfectWords.com  is the best place to ask ' Can I pay someone to do my essay ?'We have expert essay writers ready to tackle even the most compelx esay topics with ease. So, why wait? Place your order now at our analytical essay writing service and set yourself up for academic success!

Frequently Asked Questions

How do you write a rhetorical analysis outline.

To write a rhetorical analysis outline, start by identifying the main components: introduction, summary of the text, analysis of rhetorical strategies, and conclusion. Outline each section with key points, such as the author’s purpose, audience, and the effectiveness of rhetorical devices used.

What are the 5 points of a rhetorical analysis?

The five key points of a rhetorical analysis are: 

1) Purpose: What is the author trying to achieve?  2) Audience: Who is the intended audience?  3) Context: What is the situation or background?  4) Ethos, Pathos, Logos: How are credibility, emotion, and logic used?  5) Effectiveness: How successful is the author in achieving their purpose?

Write Essay Within 60 Seconds!

Nova Allison is a Digital Content Strategist with over eight years of experience. Nova has also worked as a technical and scientific writer. She is majorly involved in developing and reviewing online content plans that engage and resonate with audiences. Nova has a passion for writing that engages and informs her readers.

Paper Due? Why Suffer? That’s our Job!

Keep reading

Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Organizing Your Analysis

Welcome to the Purdue OWL

This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice.

Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

There is no one perfect way to organize a rhetorical analysis essay. In fact, writers should always be a bit leery of plug-in formulas that offer a perfect essay format. Remember, organization itself is not the enemy, only organization without considering the specific demands of your particular writing task. That said, here are some general tips for plotting out the overall form of your essay.

Introduction

Like any rhetorical analysis essay, an essay analyzing a visual document should quickly set the stage for what you’re doing. Try to cover the following concerns in the initial paragraphs:

• Make sure to let the reader know you’re performing a rhetorical analysis. Otherwise, they may expect you to take positions or make an evaluative argument that may not be coming.
• Clearly state what the document under consideration is and possibly give some pertinent background information about its history or development. The intro can be a good place for a quick, narrative summary of the document. The key word here is “quick, for you may be dealing with something large (for example, an entire episode of a cartoon like the Simpsons). Save more in-depth descriptions for your body paragraph analysis.
• If you’re dealing with a smaller document (like a photograph or an advertisement), and copyright allows, the introduction or first page is a good place to integrate it into your page.
• Give a basic run down of the rhetorical situation surrounding the document: the author, the audience, the purpose, the context, etc.

Thesis Statements and Focus

Many authors struggle with thesis statements or controlling ideas in regards to rhetorical analysis essays. There may be a temptation to think that merely announcing the text as a rhetorical analysis is purpose enough. However, especially depending on your essay’s length, your reader may need a more direct and clear statement of your intentions. Below are a few examples.

1. Clearly narrow the focus of what your essay will cover. Ask yourself if one or two design aspects of the document is interesting and complex enough to warrant a full analytical treatment.

The website for Amazon.com provides an excellent example of alignment and proximity to assist its visitors in navigating a potentially large and confusing amount of information.

2. Since visual documents often seek to move people towards a certain action (buying a product, attending an event, expressing a sentiment), an essay may analyze the rhetorical techniques used to accomplish this purpose. The thesis statement should reflect this goal.

The call-out flyer for the Purdue Rowing Team uses a mixture of dynamic imagery and tantalizing promises to create interest in potential, new members.

3. Rhetorical analysis can also easily lead to making original arguments. Performing the analysis may lead you to an argument; or vice versa, you may start with an argument and search for proof that supports it.

A close analysis of the female body images in the July 2007 issue of Cosmopolitan magazine reveals contradictions between the articles’ calls for self-esteem and the advertisements’ unrealistic, beauty demands.

These are merely suggestions. The best measure for what your focus and thesis statement should be the document itself and the demands of your writing situation. Remember that the main thrust of your thesis statement should be on how the document creates meaning and accomplishes its purposes. The OWl has additional information on writing thesis statements.

Analysis Order (Body Paragraphs)

Depending on the genre and size of the document under analysis, there are a number of logical ways to organize your body paragraphs. Below are a few possible options. Which ever you choose, the goal of your body paragraphs is to present parts of the document, give an extended analysis of how that part functions, and suggest how the part ties into a larger point (your thesis statement or goal).

Chronological

This is the most straight-forward approach, but it can also be effective if done for a reason (as opposed to not being able to think of another way). For example, if you are analyzing a photo essay on the web or in a booklet, a chronological treatment allows you to present your insights in the same order that a viewer of the document experiences those images. It is likely that the images have been put in that order and juxtaposed for a reason, so this line of analysis can be easily integrated into the essay.

Be careful using chronological ordering when dealing with a document that contains a narrative (i.e. a television show or music video). Focusing on the chronological could easily lead you to plot summary which is not the point of a rhetorical analysis.

A spatial ordering covers the parts of a document in the order the eye is likely to scan them. This is different than chronological order, for that is dictated by pages or screens where spatial order concerns order amongst a single page or plane. There are no unwavering guidelines for this, but you can use the following general guidelines.

• Left to right and top to down is still the normal reading and scanning pattern for English-speaking countries.
• The eye will naturally look for centers. This may be the technical center of the page or the center of the largest item on the page.
• Lines are often used to provide directions and paths for the eye to follow.
• Research has shown that on web pages, the eye tends to linger in the top left quadrant before moving left to right. Only after spending a considerable amount of time on the top, visible portion of the page will they then scroll down.

Persuasive Appeals

The classic, rhetorical appeals are logos, pathos, and ethos. These concepts roughly correspond to the logic, emotion, and character of the document’s attempt to persuade. You can find more information on these concepts elsewhere on the OWL. Once you understand these devices, you could potentially order your essay by analyzing the document’s use of logos, ethos, and pathos in different sections.

The conclusion of a rhetorical analysis essay may not operate too differently from the conclusion of any other kind of essay. Still, many writers struggle with what a conclusion should or should not do. You can find tips elsewhere on the OWL on writing conclusions. In short, however, you should restate your main ideas and explain why they are important; restate your thesis; and outline further research or work you believe should be completed to further your efforts.