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Land your dream job, 5 cover letter tips | get noticed by your dream social-impact organization.

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Resumes are important for any job application but for nonprofits and social-impact organizations, cover letters are the place where a hiring manager should be able to easily determine whether a candidate is a strong fit.

What can you include in your cover letter to impress employers hiring for social-impact jobs ? Read on to find out!

Tip #1: It's all about the mission

A mission statement describes an organization’s main purpose. Everything that nonprofits and social-impact organizations do is mission-based, so it makes perfect sense that these employers look to hire people who are passionate about the organization's mission. Make sure your cover letter reflects your connection to the mission.

If an organization’s mission focuses on strengthening the rights of people living in slums, they will want to hire people who are passionate about helping disadvantaged populations.

So, how do you capture that in a cover letter?

When crafting a nonprofit cover letter , provide examples that demonstrate your passion for the organization’s mission and a related experience.

Compare a cover letter that says, “I found your job posting on your website and I am highly qualified for this role” with one stating, “I am passionate about helping disadvantaged people. I started a club to raise funds for kids experiencing homelessness when I was a teenager, and more recently spent three years working for human rights organizations in the outreach department.”

Put yourself in the shoes of a hiring manager. Which candidate’s cover letter better demonstrates that they are a good fit for your organization’s poverty rights-focused mission?

Tip #2: Say why you are passionate about the organization or its work

In a past career, I worked for the National Wildlife Federation on projects to protect the Great Lakes and was often part of the hiring team. I can very specifically recall one cover letter in particular (this candidate was submitting a cover letter and resume in application for a spot on the Lake Superior project team) that read:

" My family had a cabin on Lake Superior and I spent every summer swimming and kayaking there. I would be thrilled to devote my passion and relevant skills to protect this truly great lake.”

This cover letter was memorable. It showed that the candidate had a strong personal connection to Lake Superior. Ultimately, this cover letter won the candidate an interview.

Tip #3: Highlight successes you have had using skills critical for the position

Resume bullets are good for succinctly highlighting relevant skills but often cannot do justice in providing the details that bring a success story to life.

If, for example, you are applying to a position that requires relationship building and fundraising skills, You may have a resume bullet that says: " Cultivated relationships with new foundations resulting in $1 million new funding."

In a cover letter you can elaborate:

“I would be thrilled to help XYZ organization strengthen relationships with foundations and to increase funding levels. While working at ABC organization, I took the time to develop strong relationships with leaders at three new foundations and to understand their giving priorities. As a direct result of my efforts, all three foundations invited us to submit grant proposals totaling $1 million which we were ultimately awarded thereby doubling our funding.”

Tip #4: Name-dropping

These days having a strong resume and cover letter is not a guarantee that you will be selected for a highly competitive interview slot. Outside candidates are often competing against candidates that may have interned or worked previously at the organization. In other cases, candidates may know someone in the company that can vouch for them .

It can be a big gamble for employers to hire a candidate that looks good on paper but who has not been vetted by staff, board, or others whose opinion the organization respects. Hiring managers do not want to take this gamble.

What can an outside candidate do to compete?

Consider who you know that either works at the organization or whose opinion would be respected, and mention that person in your cover letter.

Of course, this tactic will only work if the person knows you fairly well and can say good things about you, so make sure that is the case before you mention their name in your cover letter.

Pro tip: Ask the person whose name you’ll be including to make sure they are okay with you mentioning their name and send them a copy of your cover letter as an added courtesy.

What would this look like in a cover letter?

Perhaps your professor has collaborated on research with a targeted employer and they would value her opinion. You might mention in your cover letter:

“I heard about this position from Professor X who recently collaborated with your organization on ABC project. She strongly encouraged me to apply because I have worked on similar projects.”

So what happens when I mention a person’s name in my cover letter?

The hiring manager will likely reach out to that person if they are interested in you as a candidate. They will ask them questions to “ground-truth” the type of person you are. Do you get along with others? Are you an effective team member? Any issues?

It is difficult for a hiring manager to assess your character from your application alone so it is extremely helpful for them to have a trusted person that they can consult. When you provide them with a name, it makes their job easier and can elevate your candidacy.

Tip #5: Highlight a major challenge for the organization and suggest solutions

Finally, if you really want to impress the hiring manager, identify a major challenge for the person in the role and suggest some innovative solutions.

How do I determine what might be a big challenge for someone in that role?

Set up an informational interview (a brief chat) with someone working in that department and ask them.

What does this tell the hiring manager?

It shows that you would be an outstanding staff member, someone who is a creative problem solver and who takes the initiative to make the organization better.

In your cover letter, you might say:

“I understand that one of the major challenges for the person in this role is to build local community support for this new project. If hired, I would identify key leaders in the community that may be supportive and look to engage them to help build community support. I would also use social media to educate the community about the project. Finally, I would develop an incentive program to get local business and organizations on board.”

Follow these five tips for making your cover letter stand out and get hired by your dream social-impact organization.

About the Author | Lisa Yee-Litzenberg is a certified career coach and President of  Green Career Advisor , helping individuals find their career niche and secure their dream jobs in the environmental and social-impact sectors. Prior to her current role, Lisa led the environmental career services at the University of Michigan for 10 years and spent 12 years working for the National Wildlife Federation.

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Community Planner Cover Letter Example for 2024 (Skills & Templates)

Create a standout community planner cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

Are you looking for a job as a community planner? Our Community Planner Cover Letter Guide will provide you with all the tools and information you need to create an effective cover letter that will help you stand out to hiring managers. With our step-by-step instructions, you will be able to craft a cover letter that will show your skillset and make you a top candidate.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• What a cover letter template is, and why you should use it.

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Community Planner Cover Letter Sample

To Whom It May Concern:

I am writing to apply for the position of Community Planner with your organization. With my experience in community planning, I am confident I can make a positive contribution to your team.

My background includes eight years of experience in community planning. I have designed and implemented planning projects for communities of all sizes. I have worked with local and state governments, as well as private companies and non-profit organizations. My experience also includes research, writing, and presenting plans to stakeholders, and working with various regulatory bodies.

I have a strong understanding of the development process and the regulations that govern it. I also have a good working knowledge of zoning and land use regulations, and have developed plans that meet the needs of both the community and developers.

Additionally, I have a solid track record of developing and managing budgets, and have been successful in securing grants and other funding sources for projects. I have also developed relationships with community leaders, local businesses, and other stakeholders that have been instrumental in the successful completion of projects.

I am passionate about making a positive impact in the communities I serve. I believe that effective planning is essential to creating vibrant and livable communities, and I am committed to bringing my expertise to your team.

I am confident that my experience and qualifications make me an ideal candidate for the Community Planner position. I look forward to discussing my qualifications in further detail.

Sincerely, [Your Name]

Why Do you Need a Community Planner Cover Letter?

A Community Planner cover letter is a great way to introduce yourself to potential employers and show them that you are the perfect candidate for the job. Here are some reasons why you need a Community Planner cover letter:

• It highlights your skills and qualifications related to the job and conveys your enthusiasm for the role.
• It allows you to showcase your knowledge of the community planning field and your ability to work with diverse stakeholders.
• It gives potential employers an opportunity to get to know you better and understand your unique qualifications.
• It helps you stand out from other applicants by showcasing your writing skills and communication abilities.
• It gives you an opportunity to explain why you are the best candidate for the job and why the organization should hire you.

A Few Important Rules To Keep In Mind

• Start the cover letter with a brief introduction, stating your interest in the Community Planner position.
• Explain how your experience and skills make you an ideal candidate for the role.
• Highlight your accomplishments and work experience relevant to the position.
• Discuss how you can help the organization achieve its goals in the role.
• Include specific examples of projects or initiatives you have completed that demonstrate your aptitude for the job.
• Express enthusiasm for the position and the organization.
• End the letter with a call to action, asking for an interview or a meeting.

What's The Best Structure For Community Planner Cover Letters?

After creating an impressive Community Planner resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Community Planner cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Community Planner Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

As a Community Planner, I have a passion for creating positive, lasting change in my community. I am an experienced professional with a strong background in urban planning, community development, and project management. I am skilled at finding innovative solutions to complex problems and working collaboratively with stakeholders to create a vision for a better future.

I have a proven track record of success in developing and implementing successful community plans. I have extensive experience in creating and managing budgets, developing strategic plans, managing projects, and providing technical assistance. I am well versed in the latest trends and research in community development and am committed to staying current on best practices.

My experience has also given me the ability to effectively interact with people from all walks of life. I am an excellent communicator and have a talent for building consensus among stakeholders. I am also a creative and resourceful problem-solver and have the ability to think outside the box to find creative solutions.

I believe that my unique combination of skills and experience make me an ideal candidate for the Community Planner position. I am confident that I would be an asset to your team and can provide the leadership and vision needed to create a vibrant and sustainable future for our community.

I am excited about the opportunity to join your team and demonstrate my commitment to positive community change. Thank you for your time and consideration and I look forward to hearing from you.

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Community Planner Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Not addressing the letter to a specific person or company.
• Including irrelevant information.
• Being too generic or not tailoring the letter to the specific job.
• Neglecting to include contact information.
• Making spelling and grammar mistakes.
• Using overly formal language.
• Making the letter too long and not to the point.
• Being too vague or not providing enough detail.
• Failing to explain why you are the best candidate.
• Not expressing enthusiasm for the position.

Key Takeaways For a Community Planner Cover Letter

• Highlight any relevant experience that demonstrates your ability to effectively plan and coordinate community events.
• Mention any special skills or qualifications you possess that would make you an ideal candidate for the role.
• Explain why you are passionate about the role and how you can bring your unique skillset to the team.
• Provide examples of successful projects you have led or been a part of in the past.
• Communicate the value you can bring to the position and the organization.
• Showcase your ability to think strategically and use data-driven decision making.
• Demonstrate a commitment to diversity and inclusion in your approach to community planning.

• Resume Examples
• Resume Samples
• Resume Templates

How to write a community coordinator cover letter

To determine and meet the requirements of the community, community outreach coordinators collaborate with local groups. They also seek to form a partnership with the company and the community. Community coordinators should be effective communicators, self-starters, and experts in the communities they collaborate with. This article will provide suggestions to construct a cover letter that convinces recruiters that you are the most suitable applicant for the role.

Tips for writing a community coordinator cover letter

Here are the tips for writing a community coordinator cover letter;

Convey your enthusiasm for the community

It's essential to demonstrate to recruiters that you want to work with the community when composing an application letter for a community outreach coordinator role. Talking about your prior experiences interacting with the community is one method to accomplish this. For instance, you may discuss your involvement in planning a fundraising event or your time spent volunteering with a local charity. You might also provide any honors or accolades you have obtained for your volunteer efforts in the neighborhood.

Highlight your communication abilities

Communicating with individuals from diverse backgrounds is a skill that community coordinators must possess. They must be capable of forming connections both with other employees of the company they operate for and with people in the community. Talk about the many sorts of individuals you've interacted with in the past to represent your communication skills. For instance, you could discuss how you were able to settle disputes amicably or how you persuaded others to cooperate to achieve a common objective.

What does an outreach coordinator do

What are outreach coordinator skills or community engagement coordinator skills for a resume

What skills are needed for a community outreach coordinator

What are the hard skills for an outreach coordinator

How do you describe community outreach on a resume

How do you develop a community outreach strategy

Display your organizational abilities

Organizers of community engagement must be capable of handling several duties at once. They must be able to organize events, create programs, and put them into action. Mention how you have successfully managed various activities in the past to illustrate your organizational abilities. For instance, you could discuss how you were able to efficiently fulfill time constraints or plan events.

Candidates that are dependable and devoted to success are wanted by a prospective employers. Verify that your cover letter is error-free by having it reviewed. They'll presume you will not be able to offer excellent customer service if it's filled with errors.

Other resources on community outreach coordinator,  how to write a community coordinator resume ,   community coordinator skills for resume and cover letter ,  community coordinator resume sample ,  how to become community coordinator .

Community Coordinator Cover Letter Example I

Dear Employer,

I'm thrilled to submit my application for the local association's job as a Community Coordinator. I'm committed to bringing about significant transformation in my area and love working with individuals, therefore I think the community coordinator position is an ideal fit for my abilities and interests. I've worked in social services for more than seven years, and currently as a homeless shelter's program manager. In this position, I was in charge of creating and overseeing every part of the shelter's activities, such as case handling, life skills instruction, and leisure activities. In addition, I was able to raise donations to the shelter by 26% by establishing connections with neighborhood companies and groups.

I am convinced that my qualifications and practical knowledge will enable me to succeed in the Local Association's position of community coordinator. I am eager to establish and oversee projects that will include the community and promote progressive change by utilizing my creative thinking and problem-solving abilities. To develop a better and more welcoming community, I'm also devoted to interacting with locals and working with neighborhood companies and groups. Considering the community coordinator post at the Community Group, I am ready to make a positive impact and contribute to the company.

Thank you for your time and consideration.

Maria Walsh

Community Coordinator Cover Letter Example II

I'm writing to express my enthusiasm for working for your company as a community outreach coordinator. Along with having expertise in advertising and marketing, I also have a wealth of experience in community organization and engagement. Excellent interpersonal skills are crucial for this job, I have been able to grow thanks to my experience interacting with diverse neighborhoods.

I've collaborated on many initiatives that needed me to engage closely with people in the community, leaders in the government, and other stakeholders. Through these efforts, I've learned how to interact with individuals from all origins and countries. As a result of this approach, I have also improved my ability to handle disagreements and find solutions to problems.

I've learned how to prepare promotional materials and other documents that may be utilized to advertise activities and initiatives thanks to my expertise in public affairs. Additionally, I have acquired relevant experience in public relations, which has assisted me in learning how to communicate with journalists and other media figures. I'm confident that these abilities will make me successful in this role. I express my gratitude for reviewing my application for this job. 

Community Coordinator Cover Letter Example III

I was driven to send my job application for your consideration after learning that you were looking for a new Community Coordinator to assist your staff at Cancer-Free Columbus. I am convinced of my capacity to greatly serve your company in this job given my substantial expertise in enabling community connection administration, event planning, raising campaigns, and marketing projects.

My experience has always been defined by my unwavering commitment to improving organizational effectiveness and meeting, and surpassing, objectives. I am sure that my extra skills and credentials will easily translate to this role and make me an invaluable member of your team. I have a distinctive combination of practical business experience along with excellence in charity events and voluntary cooperation for non-profit institutions. The features of my credentials are as follows;

• Organizing fundraising efforts, networking, relationship development, and general program duties successfully to promote the growth and accomplishment of Healthcare Detroit.
• Enhancing community ties while boosting business understanding, finding, hiring, and coaching volunteers, and arranging fundraising events.
• Outstanding prior work experience in healthcare-related marketing, advertising, and program administration.
• Creating strong, trustworthy connections with colleagues and residents to accomplish goals.
• Employing exceptional organizational, communication, and presentation talents to help groups and projects to be successful.

I will meet your needs for this position with my track record of accomplishment in advertising, raising funds, and community engagement, professionalism, willingness to further utilize my expertise within the nonprofit industry, and history of success in all of these areas. I'll be happy to discuss your company's purpose and requirements in full depth.

How do I write a cover letter for an outreach coordinator position

Writing a cover letter for an outreach coordinator position is an opportunity to showcase your passion for community engagement and your qualifications for the role. Here are some instructions on how to create an effective outreach coordinator cover letter;

1. Format your cover letter

Use a professional format with your name and contact information, the date, the recipient's name and title, the organization's name and address.

2. Salutation

If at all appropriate greet the recipient by name. Provide a generic introduction like "Dear Employer" if you do not have a name to mention.

3. Introduction

Start with a strong opening paragraph that states your purpose for writing, the position you're applying for, and where you learned about the job opening.

4. Highlight your qualifications

• In the body of the cover letter, describe your qualifications and experiences that make you a strong fit for the Outreach Coordinator role. Use specific examples to demonstrate your skills and abilities, including:
• Your passion for community outreach and engagement.
• Your experience in organizing and coordinating outreach events or campaigns.
• Your ability to build relationships and work effectively with diverse communities.
• Any relevant educational background or certifications.
• Your proficiency in communication, both written and verbal.
• Mention any technology or software skills that are relevant to the role, such as social media management or data analysis tools.

5. Tailor your letter

Customize your cover letter for the specific organization and role you're applying to. Mention what specifically attracts you to this organization and how your skills align with their mission and values.

6. Provide evidence

Use concrete examples and achievements from your previous roles to showcase your impact and the results of your outreach efforts.

7. Show your understanding

Demonstrate your understanding of the challenges and opportunities in the community you'd be serving and how you plan to address them.

8. Express your commitment

Reiterate your passion for community outreach and your dedication to making a positive impact. Make it clear that you're not just seeking a job, but an opportunity to contribute to the organization's mission.

9. Closing paragraph

In your last paragraph, d escribe how excited you are to talk about your credentials in further detail during an interview. . Also, thank the recipient for considering your application.

10. Complimentary close

Use a professional closing, such as "Sincerely" or "Best regards."

11. Signature:

Sign your cover letter if you're submitting a printed version. For digital applications, you can include a scanned version of your signature or simply type your name.

12. Proofread

Before submitting your cover letter, proofread it carefully to ensure it is free of errors, both grammatical and typographical.

Keep your cover letter concise, typically within one page.

14. Attachments

If you're sending your application via email, remember to attach your resume and any other requested documents.

15. Follow up

Write a follow-up email to the hiring manager after sending your resume to convey your continuing interest in the role and check on the progress of your application.

Remember that your cover letter should be a complement to your resume, providing a narrative of your experiences and highlighting how they make you a strong fit for the Outreach Coordinator role. Make it clear that you're not just a qualified candidate but a passionate advocate for community engagement.

How do you write a community engagement cover letter

Making a good impression on potential employers requires writing a solid cover letter for community engagement. Here are some pointers for creating a cover letter for community engagement:

1. Begin with a powerful opening

Start off your cover letter with a compelling opening sentence. Mention the position you are applying for in particular and the source of your information. Show your enthusiasm for the position.

2. Describe yourself

Give a succinct introduction. Mention your name and provide a brief overview of your background, mentioning any pertinent experience, training, or credentials.

3. Focus on the Employer's requirements

Display your understanding of the needs of the employer. Talk about the main tasks and requirements for the community involvement role. Describe how your qualifications and experiences meet these needs.

4. Highlight your experience and skills

Write in detail about your pertinent experiences, accomplishments, and talents in the body of your cover letter. Give examples of efforts or projects you've worked on that show you can interact with the community in a productive way. Give concrete instances to demonstrate your influence.

5. Make adjustments as per the organization.

Create a unique cover letter for each business and position you're applying for. Mention the organization's principles, mission, or current initiatives that speak to you in your response and describe why you want to join the team.

6. Display Your Interest

Share your enthusiasm about participating in the community. Describe why you're committed to affecting the community and how your prior work has shown this devotion.

7. Offer proof of your contribution

Give instances of the advantages or improvements that came about as a result of your community engagement activities. Highlight any measurable outcomes or triumphs.

8. Support our claim by providing examples

Explain why you are the best person for the job in clear terms. In your cover letter, emphasize the special skills and background you bring to the organization's community engagement team.

9. Talk about your strategy

Outline your strategy for engaging the community. Describe the strategies, tactics, and procedures you use to successfully engage the community, whether it be through partnerships, digital campaigns, or outreach activities.

10. Emphasize education and training

Mention any relevant degrees, licenses, or training courses you've taken that helped you become qualified for this position.

11. Describe your soft skills

Include soft skills like empathy, active listening, communication, and cultural sensitivity. These abilities are necessary for effective community engagement.

12. Talk about cultural sensitivity

Address your awareness of diversity, equity, and inclusion as well as your cultural competence if you're seeking for a job that requires working with diverse groups.

13. Show commitment and enthusiasm

Express your passion for the position and your determination to have a lasting influence on the community. Make it clear that you're seeking a career, not simply a job.

14. Finish in a professional way

Your cover letter should end on a professional note. Express your excitement to discuss your qualifications in an interview and thank the company for taking a look at your application.

15. Check for errors

Check your cover letter for grammar, punctuation, and spelling mistakes before submitting it. Clarity and conciseness should be improved.

16. Comply with the employer's requests

Follow any unique application instructions the company may have supplied, such as submitting your cover letter in a specific format or addressing it to a specific individual.

17. Contact details

Give the employer easy access to your contact information, including your phone number and email address.

Your cover letter should be appropriately formatted with a readable structure and an easy-to-read typeface.

19. Make it brief

A one-page, concise cover letter is what you should aim for. Avoid using excessive language or lengthy paragraphs.

20. Include your resume

Include your resume and cover letter together at all times.

Remember that your opportunity to create an engaging tale about your passion, abilities, and experiences is your community engagement cover letter. Make sure it's interesting, organized, and specific to the job and company you're looking for.

Community Engagement Cover Letter Example

I am writing to express my enthusiastic interest in the Community Engagement Coordinator position at ABC Company, which I learned about through the job posting on Indeed.com. With a solid background in community engagement, a deep passion for fostering meaningful connections, and a proven track record of driving impactful initiatives, I am confident that I am the ideal candidate to contribute to [Company Name]'s mission of creating positive change in the community.

In my previous roles at organizations including XYZ Company and SPH Community Service Centers, I have honed essential skills and qualifications that align perfectly with the requirements of this position;

• During my tenure at XYZ Company, I developed and executed a comprehensive community outreach strategy that resulted in a 30% increase in community participation. I am well-versed in designing and implementing outreach campaigns, organizing events, and collaborating with local stakeholders to create a sense of belonging within communities.
• I have a demonstrated ability to cultivate strong relationships with diverse community stakeholders, including local businesses, non-profits, government agencies, and residents. These partnerships have been pivotal in achieving our community engagement goals.
• I've played a key role in conceptualizing, planning, and implementing community programs that have positively impacted underprivileged youth, senior citizens, and marginalized populations. These programs have received recognition for their effectiveness and inclusivity.
• Possess excellent communication skills, both written and verbal, which I've used to advocate for the needs and interests of communities. My experience in public speaking and crafting persuasive messages has been instrumental in raising awareness and securing resources.
• Proficient in using data-driven approaches to evaluate the effectiveness of community engagement initiatives. Through data analysis, I have fine-tuned programs to maximize their positive impact and have made evidence-based recommendations for improvements.
• I have consistently demonstrated cultural competence, recognizing the importance of diversity, equity, and inclusion in all community engagement efforts. This commitment is underscored by my active involvement in cultural awareness and diversity training.

I am deeply impressed by ABC's commitment to making a difference in the community and believe that my passion for community engagement aligns perfectly with your values. I am excited about the opportunity to contribute my skills and experiences to ABC's mission and to work alongside a dedicated team of individuals who share my enthusiasm for meaningful community outreach.

I look forward to the possibility of further discussing how my qualifications and skills can benefit your organization and its vision for community engagement.

Amanda Adams

How do you write a community outreach letter

Writing a compelling outreach letter for the community entails grabbing the reader's attention and articulating the purpose of your outreach clearly. Here's a breakdown of essential components;

Introduction

• Start with your contact details and the current date.
• Address the recipient by name, if known, using a formal salutation such as "Dear Ms. Jones."
• Provide a concise introduction of yourself or your organization and the reason for writing.
• Capture Attention: Begin with a compelling statement that highlights the issue at hand or the opportunity being presented.
• Elaborate on the Initiative: Outline your program, event, or partnership opportunity, emphasizing its benefits to the community and its alignment with the recipient's interests.
• Call to Action: Specify the desired action from the reader, whether it's attending an event, volunteering, donating, or establishing a partnership.
• Express gratitude for the reader's time and consideration.
• Reinforce the call to action and provide contact details for further inquiries.
• Conclude with a professional closing such as "Sincerely" or "Best regards," followed by your name and title.

How do I write a cover letter for an outreach worker

A cover letter for an outreach worker position;

• Include your contact information: name, address, phone number, email.
• Add the date of writing.
• Provide the employer's contact information if available.
• Address the hiring manager or recruiter by name if known.
• Add a general greeting such as "Dear Hiring Manager."
• State the position you're applying for and the source of the job listing.
• Express enthusiasm for the opportunity and introduce yourself.
• Highlight relevant experience: Discuss experience in outreach, community engagement, or related fields. Highlight specific achievements and skills that demonstrate your ability to connect with diverse communities.
• Showcase skills: Mention relevant skills such as communication, empathy, problem-solving, and teamwork. Provide examples of how these skills were used effectively in previous roles.
• Align with the organization: Research the organization and explain why you're interested in working for them. Discuss the alignment of values and goals.
• Share passion: Explain your passion for outreach work and assisting underserved communities. Use personal anecdotes or experiences to demonstrate commitment.
• Express gratitude for considering your application and reading your letter.
• Reiterate enthusiasm for the position and desire to contribute.
• Request an interview to discuss how your skills align with the organization's needs.
• Conclude with a formal closing, such as "Sincerely" or "Best regards".

Signature: Leave space for a handwritten signature if sending a physical copy. If submitting electronically, type your name.

How do I write a cover letter for community service with no experience

You can create a compelling cover letter for a community service position by emphasizing your transferable skills and relevant experiences. Here's a guide;

• Begin with your contact details, date, and a proper salutation (e.g., Dear Mr./Ms. Last Name).
• Introduce yourself briefly and express your interest in the specific community service role you're applying for.

Highlight Transferable Skills: Emphasize key skills applicable to community service work, such as;

• Communication: Illustrate instances of effective communication with diverse groups, like through school projects or volunteer work.
• Problem-Solving: Showcase experiences that demonstrate your ability to creatively solve problems, such as competitions or activities.
• Teamwork: Provide examples of successful collaboration from group projects, sports teams, or clubs.
• Empathy and Compassion: Share stories where you've shown care or empathy towards others, whether through volunteering or assisting neighbors.
• Learning Agility: Express your willingness to learn and adapt to new situations.

Focus on Achievements

• Highlight achievements, even without formal work experience:
• Volunteer Work: Mention experiences at soup kitchens, animal shelters, or other community organizations, along with the skills developed.
• Academic Achievements: Discuss school projects involving research on social issues and the skills utilized.
• Extracurricular Activities: Include involvement in clubs or teams that fostered teamwork or provided opportunities to help others.

Enthusiasm and Passion

• Demonstrate genuine enthusiasm for community service and its potential impact.
• Explain what draws you to this field and what motivates you to contribute.
• Display your interest and qualifications for the role.
• Thank the reader for their time and consideration.
• Express eagerness to learn more about the opportunity if applicable.
• Include a call to action, such as requesting an interview.
• End with a professional closing and your signature.

What to include in the introduction of the community outreach cover letter

In your community outreach cover letter introduction, you want to catch the reader's attention and quickly show you're a good fit for the job. Here's what to do;

• Start with your contact info and the date. This is how you usually set up a letter.
• If you can, address the person hiring by their name. It's a nice touch that shows you care. If you don't know their name, just say "Dear Hiring Manager."
• Introduce yourself and say you're excited about the job. Say your name and why you're interested in the outreach job.

Here are some tips to make your intro stand out;

• Talk about something you've achieved or a skill you have that's good for outreach work. Maybe you did volunteer work or have a skill that helps the community.
• Say how much you care about helping people and how that matches up with what the organization does for the community.

How to highlight relevant skills and experiences for a community outreach position

To show that you're a good fit for a community outreach job, you need to highlight skills and experiences that match what the job needs. Here's how;

• Look at the job description:  See what skills and experiences the job asks for. These are the things you want to focus on.
• Talk about your communication skills:  In community outreach, it's important to talk to people from different backgrounds. If you've done projects at school or volunteered where you had to talk to different kinds of people, mention that.
• Show your problem-solving skills:  In outreach work, you often have to find solutions to different problems. Talk about times when you had to solve a problem, like in a school project or a volunteer job.
• Highlight teamwork:  Outreach work often involves working with others. If you've been part of a team for a school project or a club, talk about how you worked well with others.
• Show empathy and care:  Community outreach is about helping people. If you've volunteered or helped out in your neighborhood, talk about those experiences. Show how you care for others.
• Talk about your ability to learn:  In outreach work, things can change quickly. Talk about times when you learned something new or adapted to a new situation.
• Connect your experiences to the job:  For each skill or experience you mention, explain how it relates to the outreach job you're applying for.

What strategies demonstrate my passion for community engagement and helping others in the community outreach cover letter

To demonstrate your passion for community engagement and helping others in your community outreach cover letter, consider the following strategies;

• Share Personal Stories:  Describe specific instances where you've been involved in community service or outreach efforts. Personal anecdotes can showcase your genuine commitment and passion for helping others.
• Discuss Relevant Volunteer Experience:  Highlight any volunteer work you've done in the community, such as serving at a soup kitchen, tutoring children, or participating in neighborhood clean-up events. Explain why these experiences were meaningful to you and how they reflect your dedication to community engagement.
• Connect Your Values to the Organization's Mission:  Research the organization you're applying to and align your values with theirs. Explain why their mission resonates with you and how you see yourself contributing to their efforts to help the community.
• Express Your Long-Term Goals:  Discuss your aspirations for making a positive impact on the community and how this job fits into your broader career goals. Demonstrating a long-term commitment to community service can underscore your passion for the work.
• Highlight Relevant Skills and Qualities:  Emphasize skills such as empathy, compassion, communication, and teamwork, which are essential for effective community outreach. Provide examples of how you've demonstrated these qualities in previous experiences, whether through volunteer work, academic projects, or extracurricular activities.
• Show Enthusiasm and Energy:  Use enthusiastic language to convey your excitement about the opportunity to contribute to the organization's outreach efforts. Express your eagerness to collaborate with others and make a meaningful difference in the lives of community members.

How to tailor my cover letter to each specific community outreach job application

Modifying your cover letter to each community outreach job application involves customizing your letter to match the requirements, values, and mission of the organization you're applying to. Here's how to do it;

• Research the Organization:  Visit the organization's website, and read about its mission, values, and current projects. Understand their target audience and the communities they serve.
• Review the Job Description:  Carefully read the job description to identify the key qualifications, skills, and experiences the employer is seeking. Pay attention to specific language and requirements mentioned in the job posting.
• Highlight Relevant Skills and Experiences:  Match your skills and experiences to the job requirements. Choose examples from your background that directly relate to the specific needs of the organization and the responsibilities of the role.
• Customize Your Introduction:  In your opening paragraph, mention why you're interested in working for this particular organization and how your values align with theirs. Reference specific projects or initiatives of the organization that resonate with you.
• Address Key Responsibilities:  Use the body of your cover letter to address the key responsibilities outlined in the job description. Provide examples of how you've successfully performed similar tasks in the past and how you can contribute to the organization's outreach efforts.
• Demonstrate Understanding of the Community:  Show that you understand the needs and challenges of the community the organization serves. Discuss any relevant experiences or insights you have that demonstrate your understanding of community dynamics and issues.
• Tailor Your Closing:  In your closing paragraph, reiterate your enthusiasm for the opportunity and your commitment to the organization's mission. Express your eagerness to contribute to their specific outreach goals and initiatives.
• Review:  Review the cover letter to ensure it's free of mistakes and optimized for the organization and job role.

How to address the issue of limited formal work experience in the cover letter for a community outreach role

Limited formal work experience doesn't have to stop you from getting a community outreach job! Here's how to talk about it in your cover letter;

Change the attention: Instead of worrying about not having a lot of formal experience, talk about the skills you do have that can help you succeed.

Show your transferable skills: Community outreach needs good communication, getting along with people, caring, and solving problems.

• Communication : Did you talk in debates, make presentations, or write well for a class project? Say how these things made you better at talking to people.
• Getting along with people : Were you in a club or a team, or did some volunteering where you worked well with others? Say how this shows you can make friends easily.
• Caring about others : Did you help at a local event, your neighbor, or join a project about social stuff? Talk about it to show you care about people.
• Solving problems : Did you fix a problem in a school project or something outside of class? Tell about it to show you can find answers.

Talk about experiences that matter: Even if you haven't had a formal job, you probably did things that count.

• Volunteering : Did you help at a soup kitchen, animal shelter, or any place that helps people? Tell about these times and what you learned.
• School stuff : Did you do a project about a problem in society? Talk about it and what skills you used (like finding info, talking, etc.).
• Outside of school : Were you in a group or a team where you helped others or worked together? Say how it taught you things like leading or organizing.

Show your excitement and love for helping: Tell them what makes you want to help out in the community.

Focus on wanting to learn and grow: Say you're eager to learn new things and can handle different situations. Show you're ready to get trained and be a good part of the team.

What specific achievements or accomplishments to emphasize in the community outreach cover letter

Customizing your cover letter to each specific community outreach job application involves customizing your letter to match the requirements, values, and mission of the organization you're applying to. Here's how to do it;

• Research the Organization:  Visit the organization's website, and read about their mission, values, and current projects. Understand their target audience and the communities they serve.
• Review:  Before submitting your cover letter, review it so there are no typos and grammar mistakes and optimized for the organization.

How to demonstrate my understanding of the organization's mission and values in the community outreach cover letter

To demonstrate your understanding of the organization's mission and values in your community outreach cover letter, follow these steps;

• Research the Organization:  Conduct thorough research to understand the organization's mission, goals, and values. Explore their website, annual reports, social media profiles, and any other available materials to gain insights into their work and priorities.
• Identify Core Values:  Identify the key values and principles that guide the organization's work. Look for statements or descriptions that highlight their commitment to community engagement, social justice, equity, or other relevant values.
• Align Your Experiences:  Reflect on your own experiences and identify instances where your values align with those of the organization. Consider past volunteer work, academic projects, or personal experiences that demonstrate your commitment to similar values.
• Incorporate Specific Examples:  In your cover letter, incorporate specific examples or anecdotes that illustrate your understanding of the organization's mission and values. Describe how your past experiences have prepared you to contribute to their goals and initiatives.
• Connect Your Skills:  Highlight specific skills or qualities that are in line with the organization's values and mission. For example, if the organization prioritizes community empowerment, emphasize your ability to build relationships, facilitate dialogue, and empower individuals and groups.
• Link Your Goals:  Articulate how your personal and professional goals align with the organization's mission and vision for community outreach. Explain why you're passionate about their work and how you envision contributing to their efforts to make a positive impact in the community.
• Tailor Your Language:  Use language and terminology that reflects the organization's values and mission. Incorporate key phrases or keywords from their mission statement or promotional materials to demonstrate your familiarity with their messaging.
• Express Enthusiasm:  Convey genuine enthusiasm for the opportunity to contribute to the organization's mission. Express your excitement about the possibility of joining a team that shares your values and aspirations for community engagement and outreach.

What tone and language to use in the community outreach cover letter to convey professionalism and enthusiasm

In a community outreach cover letter, you want to strike a balance between professionalism and enthusiasm to convey your genuine interest in the position and your readiness to contribute effectively. Here's how to achieve the right tone and language;

• Professional Tone:  Use clear and concise language, avoiding slang or overly casual expressions.
• Polite and Respectful Language:  Address the recipient with courtesy and respect, using appropriate salutations such as "Dear Hiring Manager" or "Dear [Name]" if you have the information. Avoid overly familiar language.
• Confident Expression:  Express confidence in your abilities and suitability for the role without sounding arrogant. Use assertive language to convey your qualifications and experiences.
• Enthusiasm and Passion:  Infuse your letter with enthusiasm and passion for the organization's mission and the opportunity to contribute to community outreach efforts. Use positive language to convey your excitement about the role and your desire to make a difference.
• Tailored Language:  Customize your language to reflect your understanding of the organization and its goals. Use terminology and phrases that align with their mission and values to demonstrate your familiarity and alignment.
• Action-Oriented Language:  Use action verbs and active voice to convey a sense of initiative and readiness to take on responsibilities. Frame your achievements and experiences in a way that highlights your proactive approach to community outreach.
• Gratitude and Appreciation:  Express gratitude for the opportunity to apply for the position and appreciation for the organization's work in the community. 
• Closing with Professionalism:  Close the letter with a professional closing, such as "Sincerely" or "Best regards," followed by your name. Avoid overly informal closings like "Cheers" or "Take care."

Is it appropriate to include personal anecdotes or stories in the cover letter to illustrate my commitment to community outreach service

In a community outreach cover letter, it's essential to emphasize achievements or accomplishments that demonstrate your ability to contribute positively to community-related initiatives. Here are some specific achievements or accomplishments to highlight;

• Successful implementation of community projects: If you've previously organized or participated in projects that had a positive impact on the community, such as organizing a neighborhood clean-up, fundraising for a local charity, or coordinating a food drive, these experiences showcase your commitment to community betterment.
• Leadership roles in community-based organizations: Highlight any leadership positions you've held in community organizations, clubs, or volunteer groups. This could include roles like president, team leader, or committee chairperson, demonstrating your ability to lead and collaborate effectively.
• Impactful volunteer work: Describe any volunteer experiences where you made a significant difference in the lives of others or the community as a whole. Whether it's mentoring youth, serving meals at a homeless shelter, or tutoring underserved populations, showcasing your dedication to serving others is important.
• Successful community engagement initiatives: If you've been involved in initiatives that fostered community engagement and participation, such as organizing events, workshops, or forums to address local issues or promote community cohesion, emphasize your role in these activities and the positive outcomes achieved.
• Collaborative partnerships: Highlight any partnerships or collaborations you've formed with local organizations, businesses, or community leaders to address specific community needs or challenges. Demonstrating your ability to work collaboratively with diverse stakeholders underscores your effectiveness in community outreach efforts.
• Recognition or awards: If you've received any recognition, awards, or commendations for your contributions to the community or for your leadership and service-oriented activities, be sure to mention them. These accolades validate your commitment and showcase your impact within the community.

What to include in the closing of the community outreach cover letter to leave a strong impression of my application

In the closing of your community outreach cover letter, you want to leave a strong impression that highlights your enthusiasm for the position and your commitment to making a positive impact. Here's what to include;

• Express gratitude: Thank the recipient for considering your application and taking the time to review your qualifications. This shows professionalism and appreciation for the opportunity.
• Reiterate your interest: Clearly state your enthusiasm for the community outreach role and your desire to contribute to the organization's mission and goals. Reinforce why you are passionate about this type of work and how it aligns with your values and career aspirations.
• Highlight your readiness: Emphasize your readiness and eagerness to contribute to the team. Reiterate your willingness to learn, adapt, and take on new challenges, showcasing your enthusiasm and dedication to the role.
• Invite further discussion: Encourage the recipient to contact you for any additional information or to schedule an interview. Express your openness to discussing how your skills and experiences can benefit the organization further.
• Professional closing: End your letter with a professional closing, such as "Sincerely," followed by your full name. Ensure that your contact information, including your phone number and email address, is included beneath your signature for easy reference.

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Professional Community Manager Cover Letter Examples for 2024

Your community manager cover letter must immediately highlight your communication skills. Show that you can engage with diverse groups effectively. Demonstrate your ability to foster a vibrant and supportive online environment. Ensure your passion for community building shines through every word.

Cover Letter Guide

Community Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Community Manager Cover Letter

Key Takeaways

Embarking on your job hunt, you've quickly learned that a compelling community manager cover letter is your golden ticket to standing out. But crafting one that narrates your proudest professional achievement without echoing your resume poses a tricky challenge. You aim for a polished, yet original touch, steering clear of worn-out clichés and fitting it all on one page. Let's unlock the secrets to striking that perfect balance, ensuring your cover letter opens doors to community management opportunities.

• Introduce your profile to catch recruiters' attention;
• Use professional templates and examples to make sure your community manager cover letter follows the best industry standards;
• Settle on your most story-worthy achievement to shine a light on what makes your application unique;
• Write a community manager cover letter, even when you lack professional experience.

Ready to start with the basics: upload your resume to Enhancv's AI, below, to see the community manager cover letter it would write for you.

If the community manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Community Manager resume guide and example
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• International Marketing Manager cover letter example
• Membership Manager cover letter example
• Social Media Marketing cover letter example
• Communication Manager cover letter example
• Growth Marketing cover letter example
• SEO Manager cover letter example
• Advertising Manager cover letter example
• Senior Marketing Manager cover letter example
• Public Relations Director cover letter example

Community Manager cover letter example

SOPHIE MARTIN

Indianapolis, Indiana

+1-(234)-555-1234

[email protected]

• Emphasis on relevant experience: The candidate details a significant achievement from their previous role at TechSpark, demonstrating their ability to enhance a founder's network and attract venture capital interest, which is directly relevant to a community-focused role in venture capital.
• Quantifiable results: By citing specific figures, such as increasing a founder's network by 150% and boosting community engagement by 40%, the candidate provides concrete evidence of their impact, making their accomplishments more tangible and credible.
• Alignment with company mission: The cover letter showcases an understanding of the firm's mission and explicitly mentions an eagerness to contribute to its specific goals, signaling that the candidate has researched the firm and is genuinely interested in their approach.

What about your community manager cover letter format: organizing and structuring your information

Here is one secret you should know about your community manager cover letter assessment. The Applicant Tracker System (or ATS) won't analyze your cover letter.

You should thus focus on making an excellent impression on recruiters by writing consistent:

• Introduction
• Body paragraphs (and explanation)
• Promise or Call to action
• Signature (that's optional)

Now, let's talk about the design of your community manager cover letter.

Ensure all of your paragraphs are single-spaced and have a one-inch margins on all sides (like in our cover letter templates ).

Also, our cover letter builder automatically takes care of the format and comes along with some of the most popular (and modern) fonts like Volkhov, Chivo, and Bitter.

Speaking of fonts, professionals advise you to keep your community manager cover letter and resume in the same typography and avoid the over-used Arial or Times New Roman.

When wondering whether you should submit your community manager cover letter in Doc or PDF, select the second, as PDF keeps all of your information and design consistent.

The top sections on a community manager cover letter

• Header: Includes the candidate's contact information, the date, and the employer's contact details, which is essential for professional correspondence and for enabling the recruiter to easily identify and reach out to the candidate.
• Greeting: A personalized salutation addressing the hiring manager by name demonstrates the candidate's attention to detail and interest in the community they are hoping to engage with.
• Introduction: This section should quickly captivate the recruiter's attention by succinctly highlighting the applicant's passion for community engagement and relevant experience in managing online or offline communities.
• Body: Contains one or two paragraphs detailing the candidate's previous community management successes, their ability to foster positive relationships and how they have handled challenges relevant to the community they are applying to manage.
• Closing: Should reiterate the applicant's enthusiasm for the role, their eagerness to contribute to the community’s growth and well-being, and an invitation for further discussion, followed by a professional sign-off.

Key qualities recruiters search for in a candidate’s cover letter

• Strong communication skills: Necessary for engaging with the community, handling inquiries, and managing online discussions effectively.
• Experience with social media platforms: Essential for reaching and interacting with the community where they are most active.
• Empathy and customer service orientation: Helps in understanding community needs and providing supportive, thoughtful interactions.
• Content creation abilities: Useful for crafting engaging posts, announcements, and updates that resonate with the community.
• Analytical skills: Important for interpreting community engagement data to guide strategy and improve community experiences.
• Conflict resolution skills: Vital for mediating disputes within the community and maintaining a positive environment.

Greeting recruiters with your community manager cover letter salutation

What better way to start your conversation with the hiring manager, than by greeting them?

Take the time to find out who the professional, recruiting for the role, is.

Search on LinkedIn, the company website. And for those still keen on making a fantastic first impression, you could even contact the organization, asking for the recruiter's name and more details about the job.

Address recruiters in the community manager greeting by either their first name or last name. (e.g. "Dear Anthony" or "Dear Ms. Smarts").

If you're unable to discover the recruiter's name - don't go for the impersonal "To whom it may concern", but instead use "Dear HR team".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Recruiter,
• Dear [Department Name] Team,
• Dear Mr./Ms. [Last Name],
• Dear [First Name] [Last Name],
• Dear [Job Title] Search Committee,

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your community manager cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your community manager cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your community manager cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your community manager cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

What comes next: your community manager cover letter middle paragraphs

In the next three to six paragraphs (or the body of your community manager cover letter) you have to prove your unique value .

Most candidates tend to mess up at this stage. They tend to just copy-paste information from their resume.

That's one big no-no.

Remember that when writing your community manager cover letter, it has to be personalized. And, your ultimate aim is to catch the recruiter's eye.

So, look back on key job requirements and write down a list that includes the ones you cover.

Next, select just one key achievement from your professional (or personal) history that meets those advert keywords.

Narrate a story around how you've grown your skill set and knowledge. Also, aim to show the unique understanding or soft skills you bring about, thanks to your past success.

Thinking about the closing paragraph of your community manager cover letter

Before your signature, you have extra space to close off your community manager cover letter .

Use it to either make a promise or look to the future.

Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.

Also, note your availability for a potential next meeting (in person or over the telephone).

By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.

Which story should you tell in your community manager cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your community manager cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your community manager cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Turning your community manager cover letter into a success is all about staying authentic to yourself and relevant to the job:

• Be creative with your community manager cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
• Use single spacing and have a one-inch margin wrapping all around the content of your community manager cover letter;
• Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
• The finishing paragraph of your community manager cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
• Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.

Cover letter examples by industry

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• Content tailored to the job posting you're applying for
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Community Engagement Officer Cover Letter Example

The Community Engagement Officer is responsible for creating and implementing effective community engagement initiatives to build relationships with community members and organizations, increase public awareness of the organization, and foster community involvement. This position requires excellent communication and interpersonal skills, project management experience, and a deep understanding of the organization’s mission and goals.

The trick to nailing your dream job lies in coming up with an appealing cover letter. Personalize our Community Engagement Officer Cover Letter Sample and also use our cover letter writing tips in case you want to draft your cover letter. Also, feel free to use our Community Engagement Officer Cover Letter builder to draft an impressive cover letter.

• Cover Letters
• Healthcare & Wellbeing

What to Include in a Community Engagement Officer Cover Letter?

Roles and responsibilities.

• Develop and implement community engagement strategies and initiatives that are designed to increase public interest in the organization and its mission.
• Establish relationships with community stakeholders and build partnerships.
• Facilitate community outreach activities, including public events, meetings, and presentations.
• Utilize social media platforms to promote the organization’s mission, activities, and events.
• Develop and maintain educational materials, communications materials, and other resources that can be used to engage target audiences.
• Work with volunteers to coordinate and implement community engagement initiatives.
• Compile and analyze feedback from the community regarding the organization’s programs and services.
• Monitor and evaluate the effectiveness of community engagement activities .

Education & Skills

Community engagement officer skills:.

• Excellent oral and written communication skills.
• Strong interpersonal and networking skills
• Strong knowledge of the local community.
• Experience building partnerships and collaborating with local organizations and stakeholders.
• Ability to identify community needs and develop creative solutions.
• Understanding of public health, social determinants of health, and related issues.
• Proficient in Microsoft Office applications (Word, Excel, PowerPoint, etc.).

Community Engagement Officer Education Requirements:

• Bachelor’s Degree or Higher in Social Sciences, Communication, Public Relations, Urban Planning, or a related field.
• Experience in a Community Engagement Role.
• Experience in Marketing, Public Speaking, Event Planning, or Fundraising.

Community Engagement Officer Cover Letter Example (Text Version)

Dear (Mr. / Ms.),

I am writing to express my interest in the Community Engagement Officer position at your organization. With my background in community development and experience in program management and communications, I am confident that I am the best candidate for the role.

As a Community Engagement Officer, I have successfully managed projects and programs to engage communities in a variety of ways. My experience includes developing and implementing marketing and communications strategies, organizing community events and campaigns, and cultivating relationships with key stakeholders. I am an experienced public speaker and have a proven track record of success in building relationships with local organizations, businesses, and community members. I also have experience in developing and managing budgets and coordinating volunteers.

My Achievements include:

• Developed a community engagement program that has increased public participation in local government activities by 20%.
• Secured over $50,000 in grants to support community programs.
• Established partnerships with local businesses, schools, and non-profits to increase access to resources and services.
• Created a comprehensive outreach plan to reach underserved communities.
• Coordinated and facilitated public forums, town hall meetings, and other events to increase civic engagement.

In addition to my professional qualifications, I possess excellent interpersonal skills and the ability to work collaboratively with diverse groups of people. I am a creative thinker and have a strong ability to identify and solve problems. I am highly organized and efficient and am able to manage multiple tasks and deadlines. I am also an excellent listener and have a genuine interest in helping people and building relationships.

I believe that I can make a positive contribution to your organization and I am confident that I have the skills and experience necessary to be an effective Community Engagement Officer. I have enclosed my resume and would welcome the opportunity to discuss this position further.

Thank you for your time and consideration.

Sincerely, [Your Name]

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How to Create a Community Action Plan

An action plan is a work plan.

The action plan presentation is an essential tool for any community in the initial phases of its  AARP Network of Age-Friendly States and Communities   membership.

Once enrolled in the AARP network, a community has up to two years to complete a community assessment and develop a community action plan.

Make a Plan!

An action plan is an "active" rather than static document. Revisions and amendments are a sign of program improvement and progress, not of failure. 

For examples of completed action plans, visit the age-friendly network's  Member List  and look for the "Action Plan" links.

Also check out the resource links at the end of this page.

An action plan is based on the results of community surveys identifying needs within the  8 Domains of Livability  that influence the health and quality of life of older adults.

The action plan is an actual document, presented with the following elements:

• Executive summary or letter from the state or community's top elected official 
• The table of contents
• A community profile
• An introduction to the plan
• An explanation of how the plan was developed
• Information about who was involved in the development of the plan
• Information about who will manage the implementation of the plan
• Other information that is important to the plan
• The action plan
• Appendices and supporting documentation

THE CONTENT

While there is flexibility in how a plan is created and what it will do, every action plan should include the following:

• A statement of what must be achieved (aka: the goals or output)
• Activities that have to be followed to reach the objective or goal
• The target date for completion and/or a schedule for when each activity 
• Identification of the group or individual responsible for each activity
• Clarification of the inputs or resources for completing the task
• Identification of the indicators that will allow for measuring progress toward the goals

THE MONITORING 

Depending on what's in the plan, determine in advance how to track its progress toward meeting its goals and objectives. If it isn't succeeding, adapt the plan.

These printable resources provide more details for developing a plan:

• Elements of an Action Plan ​
• Developing an Age-Friendly Action Plan​ ​
• Action Plan Section Descriptions​
• Action Plan Mission, Values and Visions​ ​
• Identifying Priorities and SMART Goals​ ​ ​
• Custom Implementation Action Plan​

Visit the  AARP Network of Age-Friendly States and Communities  home page »

Page updated November 2019

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Community Manager Cover Letter Examples

Use these Community Manager cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Community managers are responsible for building and managing relationships with customers and other members of the community. They’re the face of the company, and their goal is to make sure everyone feels welcome and connected.

When you’re applying for a community manager position, you need to show that you have the skills to build and maintain relationships. Use these examples to write a cover letter that will make hiring managers want to meet you in person.

Formal/Professional Writing Style Example

With a strong background in community management and a passion for fostering positive connections, I am confident in my ability to excel in this role and contribute significantly to the ongoing success of your business.

Throughout my professional career, I have gained extensive experience in developing, implementing, and managing comprehensive community engagement strategies. I have effectively built and overseen online communities, facilitated communication between various stakeholders, and monitored social media channels to ensure a consistently positive and inclusive environment.

In my previous role as Community Manager at XYZ Corporation, I successfully increased member engagement by 35% and expanded the company’s social media following by over 50% within one year. These accomplishments can be greatly attributed to my ability to identify key audience segments, develop targeted content, and promptly address any issues that may arise.

Furthermore, I pride myself on my excellent communication skills, which have been instrumental in establishing strong relationships both internally and externally. My ability to work collaboratively across departments and maintain open lines of communication with all stakeholders has consistently proven to be a valuable asset in achieving company objectives.

Adept at managing multiple projects simultaneously, I am a dedicated and driven professional who is eager to contribute to the growth and success of your organization. I firmly believe that my unique combination of skills, experience, and passion make me an ideal candidate for the Community Manager position at your company.

Thank you for considering my application. I am excited about the possibility of contributing to your team and would welcome the opportunity to discuss my qualifications further at your convenience. Please do not hesitate to contact me.

[Your Name]

Entry-Level Writing Style Example

As a recent graduate with a Bachelor’s degree in Communications and Media Studies, I believe I have the necessary skills and passion to excel in this role. My strong communication abilities, social media expertise, and commitment to fostering positive relationships make me the ideal candidate for this position.

During my time at XYZ University, I led various social media campaigns for the student government, creating engaging content while managing multiple platforms. This experience has refined my knowledge of social media strategy and platform algorithms, allowing me to deliver results for your company’s online presence.

Additionally, I have actively participated in community engagement programs both on and off-campus. As a volunteer at the Local Animal Shelter, I helped with event planning, donor relations, and fundraising. These experiences have taught me the importance of communication, collaboration, and adaptability when working with a diverse community.

At your company, I am eager to establish connections, manage communications, and maintain the strong online presence crucial to your success. I am excited about the opportunity to contribute my enthusiasm and knowledge to a growing company, and I look forward to discussing my qualifications further.

Thank you for considering my application. I am excited about the opportunity to prove my worth as Community Manager and become a valuable asset to your team.

Sincerely, [Your Name]

Networking/Referral Writing Style Example

I was recently introduced to the opportunity by [Referrer’s Name], who is a [Referrer’s Position] at [Company Name]. As a long-time associate and admirer of [Referrer’s Name], their recommendation for the role is both an honor and a testament to my passion for community engagement and my proven track record of success in this field. I am confident that my skills and experience make me a well-suited candidate for this position.

During my years working in both non-profit and for-profit sectors, I have successfully managed various online and offline communities, driving engagement and fostering a strong sense of belonging. My background in digital marketing enables me to develop and implement creative social media strategies that build brand awareness and encourage authentic conversations. Moreover, my excellent communication skills ensure that I can effectively convey messages to diverse audiences, cultivating a supportive and thriving community.

In my previous role as a Community Manager at [Previous Company Name], I was able to significantly increase member retention and overall engagement by implementing innovative campaigns and programs that resonated with the community’s needs and interests. This experience allowed me to develop robust analytical and problem-solving skills, enabling me to adapt my strategies in response to community feedback and evolving trends.

I am thrilled at the prospect of joining your company and contributing to its ongoing growth and success. Thank you for considering my application. I would be grateful for the opportunity to further discuss my suitability for this role in an interview.

Enthusiastic/Passionate Writing Style Example

Ever since I first encountered your company’s innovative and forward-thinking approach to creating strong and vibrant communities, I knew I had found the perfect place to utilize and further develop my skills, while also making a meaningful contribution to a cause I truly believe in.

Throughout my career, I have dedicated myself to not only connecting people to resources and opportunities but also fostering a sense of belonging and unity within diverse groups. As a Community Manager, I relish every opportunity to create inclusive and supportive environments where all individuals feel valued and empowered. It is immensely gratifying when I can help members grow both personally and professionally, as well as contribute to the company’s overall mission.

During my time at XYZ Company, I successfully managed a community of over 5,000 members, implementing and refining engagement strategies that increased participation by over 40% within a year. By carefully analyzing member feedback and building strong relationships, I developed a keen understanding of how to adapt our approach to better serve the needs of the community. I am confident that my experience, combined with my genuine passion for fostering nurturing communities, will make a significant impact and lead to further success at your organization.

I eagerly await the opportunity to discuss how my skills and passion align with the needs and goals of the Community Manager position. Thank you for considering my application. I truly appreciate your time and strongly believe that we can create meaningful connections and nurture a thriving community together.

Problem-Solving Writing Style Example

Having researched your company’s growth trajectory and expanding user base, I understand the challenges you face in maintaining a thriving online community that fosters engagement, innovation, and customer satisfaction while reinforcing your brand identity.

Drawing on my four years of experience as a Community Manager for a fast-growing tech startup, I can provide the solutions needed to tackle these challenges head-on. In my previous role, I implemented strategies that increased user engagement rates by 35% and successfully managed a community of over 50,000 members, resulting in positive brand exposure and increased customer satisfaction. Throughout my career, I have effectively analyzed and identified the needs and concerns of various stakeholders, enabling me to tailor communication efforts that resonate with diverse audiences.

I believe that collaboration, transparency, and empathy are at the core of building a strong community, and I have consistently demonstrated these qualities in my day-to-day interactions. My ability to leverage social media platforms, implement data-driven strategies, and embrace emerging technologies have contributed to my success as an advocate for both the customer and the brand.

As your Community Manager, I will bring my passion for fostering meaningful connections, identifying innovative solutions for user engagement, and providing a seamless customer experience. I am confident that my unique blend of skills and experience makes me the ideal candidate to help your company harness the power of your growing community while overcoming challenges that arise during this period of expansion.

Thank you for considering my application. I am excited about the opportunity to contribute my expertise to your team and am eager to discuss my qualifications further in an interview setting.

Storytelling/Narrative Writing Style Example

As I sat in the bustling café, sipping my coffee and observing the animated conversations around me, I couldn’t help but notice the intricate web of connections being formed. It was during that moment that I realized the power of community and how it brings people together, and it was then that I knew I wanted to be a part of nurturing such connections.

This passion led me to my current role as a Community Manager at XYZ Company, where I have spent the past three years fostering a supportive and engaged online community. I have developed and executed community-building strategies, handled crisis management, and facilitated open communication between members and the company.

One particular instance that stands out is when we faced a crisis within the community, following an unpopular product update. I took immediate action, organizing a virtual town hall meeting to address concerns and gather feedback. I worked closely with the product team to implement changes based on the feedback received, and communicated these improvements back to the community. This experience not only showcased my ability to navigate challenging situations but also further cemented my passion for connecting with people and nurturing strong relationships.

I am confident that my experience and enthusiasm make me an ideal candidate for the Community Manager role at your organization. I am excited about the opportunity to apply my expertise in creating and maintaining a vibrant community that encourages collaboration, support, and growth.

Thank you for considering my application. I am looking forward to the opportunity to discuss how my skills and experiences align with your needs and how I can contribute to the success of your community.

Store Manager Cover Letter Examples

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Action Plan For Community Engagement

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Action Plan

Create an action plan for community engagement

What is Action Plan For Community Engagement Template?

The Action Plan for Community Engagement template is designed to help you organize and execute your community engagement initiatives effectively. It provides a structured framework for planning and implementing activities that will help you engage with your target audience and build strong relationships within your community. With this template, you can easily track action items, set priorities, assign responsibilities, and monitor progress to ensure the success of your community engagement efforts.

Try this template now

Who is this Action Plan For Community Engagement Template for?

This template is suitable for organizations of all sizes and industries that are looking to engage with their community. It is particularly beneficial for community outreach teams, non-profit organizations, government agencies, and businesses that want to establish a positive presence in their local community and foster meaningful connections with their stakeholders.

Why use this Action Plan For Community Engagement Template?

1. Streamline your community engagement efforts. The template provides a clear structure for planning and executing your community engagement activities, ensuring that you stay organized and focused on your goals.

2. Improve collaboration and coordination. By assigning responsibilities and setting deadlines, the template helps you ensure that everyone involved in your community engagement initiatives is on the same page and working towards a common objective.

3. Enhance accountability and track progress. With the template, you can easily monitor the status of action items, track progress, and identify any bottlenecks or areas that require additional attention.

4. Optimize resource allocation. By identifying the resources required for each action item, you can effectively allocate your budget, time, and manpower to maximize the impact of your community engagement efforts.

5. Measure the success of your initiatives. The template allows you to set priorities and outcomes for each action item, making it easier to evaluate the effectiveness of your community engagement activities and make data-driven decisions for future initiatives.

Get Started with Action Plan For Community Engagement Template.

Follow these few steps to get started with Lark templates:

1. Click 'Use this template' on the top right corner to sign up for Lark

2. After signing up for Lark, you will be directed to the Action Plan For Community Engagement Template on Lark Base. Click 'Use This Template' on the top right corner of Lark Base to copy a version of the Action Plan For Community Engagement Template to your workspace.

3. Change fields of the template to fit your needs

4. Take advantage of the full potential of this Action Plan For Community Engagement Template.

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6 Volunteer Cover Letter Examples

Volunteers are the unsung heroes of any organization, selflessly dedicating their time and energy to causes they believe in. Much like a volunteer, your cover letter gives selflessly, offering a glimpse into your passion, commitment, and the unique skills you bring to the table. In this guide, we'll delve into the best cover letter examples for Volunteers, helping you to craft a narrative that showcases your dedication and altruistic spirit.

Cover Letter Examples

Cover letter guidelines, volunteer cover letter example, community volunteer cover letter example, student volunteer cover letter example, school volunteer cover letter example, community involvement cover letter example, church volunteer cover letter example, how to format a volunteer cover letter, cover letter header, what to focus on with your cover letter header:, cover letter header examples for volunteer, cover letter greeting, get your cover letter greeting right:, cover letter greeting examples for volunteer, cover letter introduction, what to focus on with your cover letter intro:, cover letter intro examples for volunteer, cover letter body, what to focus on with your cover letter body:, cover letter body examples for volunteer, cover letter closing, what to focus on with your cover letter closing:, cover letter closing paragraph examples for volunteer, pair your cover letter with a foundational resume, cover letter writing tips for volunteers, highlight your motivation, emphasize relevant skills and experience, be clear about your availability, show your understanding of the role, proofread and personalize, cover letter mistakes to avoid as a volunteer, not tailoring the cover letter to the specific volunteer role, failure to show passion and commitment, not proofreading the cover letter, being too vague, writing a lengthy cover letter, cover letter faqs for volunteers.

The best way to start a volunteer cover letter is by introducing yourself and expressing your enthusiasm for the volunteering opportunity. Mention the specific role you're interested in and why it appeals to you. It's also beneficial to highlight any relevant skills or experiences that make you a good fit for the role. Remember, the goal is to show the organization that you're not only capable but also genuinely interested in contributing to their cause.

Volunteers should end a cover letter by summarizing their interest in the role and the unique skills or experiences they bring. They should also express gratitude for the reader's time and consideration. A strong closing might be: "I am excited about the opportunity to contribute my skills and passion to [organization's name]. Thank you for considering my application. I look forward to the possibility of discussing my potential contributions further." It's also important to include contact information, even if it's already on the header of the letter. This makes it easy for the reader to reach out. Finally, end with a professional closing like "Sincerely" or "Best regards," followed by your name. As a volunteer, showing enthusiasm, gratitude, and professionalism in your closing leaves a positive impression.

A volunteer's cover letter should ideally be one page long. This length is enough to succinctly present your skills, experiences, and passion for the cause without overwhelming the reader. Remember, the organization you're applying to likely receives numerous applications, so it's important to keep your cover letter concise and to the point. Use clear, direct language to explain why you're interested in the volunteer position, what you can bring to the organization, and how your past experiences (volunteer or otherwise) have prepared you for this role.

Writing a cover letter with no volunteer experience can seem challenging, but it's important to remember that everyone starts somewhere. Here are some steps to guide you: 1. Start with a professional greeting: Address the hiring manager or the person in charge of volunteers by their name if it's available. If not, use a general greeting like "Dear Volunteer Coordinator". 2. Write a compelling opening paragraph: Introduce yourself and express your interest in the volunteer position. Mention where you found the opportunity and why it appeals to you. 3. Highlight relevant skills and experiences: Even if you don't have volunteer experience, you likely have skills that are relevant to the position. Think about your past experiences in school, work, or other activities. Have you demonstrated leadership, teamwork, or problem-solving skills? Have you worked with diverse groups of people or handled challenging situations? These are all valuable in a volunteer context. 4. Show enthusiasm and commitment: Nonprofits value volunteers who are passionate about their cause and reliable in their commitment. Show that you've done your research about the organization and its mission, and express your enthusiasm for contributing to it. 5. Explain what you hope to gain: Volunteering is a two-way street. While you're offering your time and skills, you're also there to learn and grow. Whether you're hoping to gain new skills, experience in a particular field, or a deeper understanding of a cause you care about, sharing this can show that you're motivated and invested in the role. 6. Close professionally: Thank the reader for considering your application, express your hope for the opportunity to contribute, and provide your contact information. 7. Proofread: Make sure your cover letter is free of errors and is professionally presented. Remember, everyone has to start somewhere. Even without direct experience, your enthusiasm, commitment, and transferable skills can make a strong impression.

Related Cover Letters for Volunteers

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12+ Effective Community Action Plan Templates [PDF & WORD]

In this article, you will learn what a community action plan is and its benefits. Additionally, you will also receive free community action plan templates that you can use according to your needs. Whenever you feel the need to create a community action plan, you can use any of these templates as a guide to creating one. Some of these sample community management plans are available in PDF and others in Microsoft Word formats.

What is a Community Action Plan?

A community action plan is a comprehensive plan that provides actions or steps to be taken to address a particular issue or problem or achieve a specific goal or objective. A community action plan also works like any other management plan such as a business plan, marketing plan, etc. A community is a group of individuals, organizations, or even local governments. Whenever an action plan is designed or developed for the community, it means that the community as a whole is impacted by a problem or issue. In such a plan, the nature of the problem or issue is clearly identified or a specific goal or objective is established. After that, a set of specific actions or steps is taken and a timeline is also established.

Community Action Plan Examples PDF

Covid-19 community response action plan example.

File Size: 185 KB

Official Community Action Plan Sample

File Size: 277 KB

Health Sector Community Action Plan Example

File Size: 203 KB

Community Action Plan Template for Childhood Obesity

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Example Cancer Community Action Plan PDF

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Blank Local Community Action Plan Example

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Community Action Plan Template for Mental Wellness

File Size: 911 KB

Advantages of Community Action Plans

A community action plan is prepared with the collaboration of a community i.e., with the joint efforts of everyone who is a part of the company. Preparing such a plan can have many advantages, some of which are listed below:

• Effective community action planning can be provided for any aspect of the community be it economic development, education, health, etc.
• When every member of the community is involved in the process, it creates unity in the community.
• When everyone is trying to achieve a common goal, it leads to sustainable solutions.
• Community engagement programs are a great way to encourage collaboration and partnerships between individuals, organizations, and other stakeholders.
• With the help of a community action plan, a community’s issues and problems can be identified and resolved immediately.
• A community action plan provides detailed insight into all the actions that need to be taken to address an issue and resolve or achieve a specific goal.

Do make sure to check out the community action plan templates in pdf and word format on this page. This will allow you to create a complete action plan for the community whenever you need it.

FREE Community Action Plan Templates WORD

Fillable initiative community action plan template.

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Example of a Community Action Plan in MS WORD

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Formal Community Action Plan Template DOC

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Printable Community Action Plan Template

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Sample Community Action Plan for Injury Prevention

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Draft Community Action Plan Word Template

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• Table of Contents
• Troubleshooting Guide
• A Model for Getting Started
• Justice Action Toolkit
• Best Change Processes
• Databases of Best Practices
• Online Courses
• Ask an Advisor
• Subscribe to eNewsletter
• Community Stories
• YouTube Channel
• About the Tool Box
• How to Use the Tool Box
• Privacy Statement
• Workstation/Check Box Sign-In
• Online Training Courses
• Capacity Building Training
• Training Curriculum - Order Now
• Community Check Box Evaluation System
• Build Your Toolbox
• Facilitation of Community Processes
• Community Health Assessment and Planning
• Section 9. Community Action Guide: Framework for Addressing Community Goals and Problems

Chapter 1 Sections

• Section 1. A Community Tool Box Overview and Gateway to the Tools
• Section 3. Our Model of Practice: Building Capacity for Community and System Change
• Section 5. Our Evaluation Model: Evaluating Comprehensive Community Initiatives
• Section 6. Some Core Principles, Assumptions, and Values to Guide the Work
• Section 7. Working Together for Healthier Communities: A Framework for Collaboration Among Community Partnerships, Support Organizations, and Funders
• Section 8. Some Lessons Learned on Community Organization and Change
• Section 10. Using Internet-Based Tools to Promote Community Health and Development
• Section 11. Participatory Evaluation

• Main Section

What is action planning?

How does action planning help a community, why is action planning important, when should you create an action plan, what are the components of an action plan framework.

Have you had the motivation to mobilize your community to address a problem that affects the local population, but just not known how to begin? You might wonder; “How do I investigate the problem?”, “Whom do I involve in the strategies to address the problem?”, “How do I successfully facilitate a group of diverse representatives from a community to reach consensus about a common vision and the actions that will turn ideas into results?”

This tool has the answers to these and other important questions. It will prepare you to lead your community in action planning.

The overall goal of action planning is to increase your community’s ability to work together to affect conditions and outcomes that matter to its residents—and to do so both over time and across issues of interest.

As your community works towards a broad vision of health for all, creating supportive conditions for change requires comprehensive efforts among diverse sectors of the community. These include health organizations, faith communities, schools, and businesses. Representatives of each sector come together to form a community coalition. Your community coalition can strive to influence systems changes—programs, policies, and practices that can enhance the community’s capacity to be a healthy environment.

A community coalition initiates its work by generating an action plan.

An action plan outlines what should happen to achieve the vision for a healthy community. Desirable changes and proposed activities (action steps), timelines, and assignment of accountability provide a detailed road map for collaborators to follow.

Regardless of the complexity of the problem at hand within your community, action planning helps you:

• Understand the community’s perception of both the issue at hand and its potential solutions
• Assure inclusive and integrated participation across community sectors in the planning process
• Build consensus on what can and should be done based on the community’s unique assets and needs
• Specify concrete ways in which members of the community coalition can take action

The list above describes how an action plan helps a community’s sectors and residents within those sectors work together to achieve a common vision. This tool will address each item and provide guidance for your action planning work that lies ahead.

Proper planning of any initiative is critical for yielding the best results or outcomes possible. An action plan, while a significant investment of time and energy, can be an effective tool that grounds all collaborators with a common purpose. Developing an action plan is a critical first step toward ensuring project success.

An action plan assures that:

• No detail is overlooked
• Proposed action steps are feasible and/or realistic
• Collaborators follow through with their commitments
• Measurable activities are documented and evaluated

Overall, action planning is important because it provides a reference point with a detailed time line and assignment of accountability for accomplishing tasks along the path to making a difference.

Research findings of the Center for Community Health and Development suggest that there are a number of factors that appear to have a positive effect on rates of community and system change—and one of those includes action planning:

• Analyzing Information About the Problem, Goals, and Factors Affecting Them
• Establishing Your Group's Vision and Mission
• Defining Organizational Structure and Operating Mechanisms
• Developing a Framework or Model of Change
• Developing and Using Strategic and Action Plans
• Arranging for Community Mobilizers
• Developing Leadership
• Implementing Effective Interventions
• Assuring Technical Assistance
• Documenting Progress and Using Feedback
• Making Outcomes Matter
• Sustaining the Work

Ideally, you should develop an action plan within the first six to twelve months of the start of an initiative or organization. Once an action plan is generated, it should be revisited frequently (e.g., as often as monthly but at least annually) so it can be modified to meet the changing needs of your community.

While some issues may be universal (for example, mental health issues), each community will have different assets and barriers for improving conditions for its residents. Therefore, each community’s intervention strategy for influencing programs, policies, and practices will be unique. However, a series of steps—a framework—helps guide the process of community action and change within the context of a community’s unique needs.

If you approach the action planning process as a manageable series of steps, you can take charge and help your community coalition work through each one with confidence.

Determine what people and sectors of the community to involve

As you begin your action planning process, you will need to accomplish three things:

• Document the problem or issue with information and statistics
• Learn more about your community
• Involve community members

How do you go about accomplishing these steps?

Listen to the community about issues and options . Conduct focus groups and public forums to obtain information about perceived issues and solutions within the community.

The key pieces of information you should gather in each listening session or focus group include:

• The perceived problem or issue
• Perceived barriers or resistance to addressing the issue
• Resources for change
• Recommend solutions and alternatives
• Current and past initiatives to address the problem or issue

Gather data to document the problem . In addition to hearing the community perspective on problems or goals related to the issue at hand, it is important to document the issue using existing information sources.

• "What are the issues related to the problem/topic in your community?"
• "What are the consequences of these issues?"
• "Who is affected?"
• "How are they affected?"
• "Are these issues of widespread concern?"

While the information that you collect can answer the questions above, remember that it will also play a key role in helping you determine how effective your group was in addressing the problem. You will use these baseline data—data that document the extent of the problem prior to implementation of your initiative—for comparison with data that document the extent of the problem after implementation of your initiative.

Listed below are helpful data sources that you may want to investigate. Keep in mind that not all of them will be relevant to your particular issue or problem.

• State or county health department data
• State social services department data
• Hospital admissions and exit records
• Police records
• Chamber of commerce data
• Nonprofit service agency data
• School district data
• Information from your local reference librarian
• Data from specialized local, statewide, or national organizations

Also see federal websites such as:

• The U.S. Centers for Disease Control and Prevention’s reportable disease files
• The National Center for Health Statistics’ Statistical Abstract of the United States
• Census data
• Maternal and Child Health Bureau, HRSA, Title V Block Grant Information System

Become aware of local resources and past and current efforts : If current efforts targeting your issue exist, think of ways in which they can become more effective via support, advocacy or other means.  Consider the following:

• Do current efforts have a parallel vision?
• How many people are they serving?
• Do the services and program meet local needs?

Particularly if pre-existing initiatives had a similiar mission and failed, seek to understand why and apply those lessons learned to your action planning.  You might gain valuable insight by talking with the agency or group with the failed initiative.

Involve key officials and grassroots leaders in a planning group : While you may easily identify key officials, service providers, or representatives from relevant agencies, extend the boundaries of your planning coalition to be as inclusive as possible. Remember that your planning group should reflect the diversity of the local community.

Your group might use interviews with both key officials and key grassroots leaders to answer the following questions:

• Who can make things happen on this issue?
• What individuals are in a position to create (or block!) change?
• What contact people within the initiative would be most successful in getting those key officials to become involved?
• What neighborhoods and ethnic and cultural communities are particularly affected by this issue?
• What individuals and groups make things happen in these neighborhoods?
• What contact people within the initiative would be most successful in involving members of these neighborhoods?

Convene a planning group

Once you identify and include interested participants for the planning group, publicize planning sessions to assure that they are open to all group members. As facilitator, you should extend additional courtesies to planning group members, such as starting and ending meetings on time, using an agenda, and covering items in as little time as possible. Other responsibilities that you might have as a facilitator include:

Managing conflict . The richness of diverse views represented within your planning group may also lead to conflict among members. group leaders may need to elevate discussions to a higher level on which there may be a basis for agreement. Leaders can also remind group members of the shared vision as a means of fostering discussion on a common gound.

The Centers for Disease Control and Prevention's (CDC) Planned Approach to Community Health (PATCH) documentation includes suggestions for reaching consensus in group meetings:

• Avoid the “one best way” attitude, and opt for that which reflects the best collective judgment of the group
• Avoid “either/or” thinking; often the best solution combines several approaches
• A majority vote may not always be the best solution. When participants give and take, several viewpoints can be combined.
• Healthy conflict may actually help participants reach a consensus; do not end conflict prematurely.
• Problems are best solved when all participants try to communicate and listen.

Conflict resolution is the process of settling disagreements among group members . The CDC recommends trying one of four approaches to resolve conflicts about goals, plans, activities, or procedures:

• Avoidance: While this can be a temporary solution, particularly if a conflict does not seem important enough to discuss, be sure to reassess the problem at a later date.
• Accommodation: Use tact and discretion to ask participants to yield or conform to the positions of others.
• Compromise: When a consensus cannot be reached, compromise may be the only solution. With compromise, everyone both wins and gives up something.
• Collaboration: While this may be the best approach, reserve it for issues of greatest importance. Collaboration requires all group members to acknowledge the conflict, consider many possible solutions and the consequences of each, and select the alternatives that best meet the needs of the group.

Creating a supportive context for planning and action . Several aspects of your community group can influence the element of support in the planning environment. They are: leadership, size and structure, organization, and diversity and integration.

• Leadership – Although a single person may accept overall responsibility, effective organizations usually have a number of leaders who work with constituents to fulfill the group’s mission. Leaders should have a clear vision and the capacity for listening and relating to others in the group.
• Size and Structure – A maximum group size of 15 is recommended. If this seems prohibitive given the number of persons interested in participation, you can also structure smaller groups such as “task forces” for specific functions within the action plan.
• Organization – If your planning group or surrounding community is particularly large, you may want to allocate work to subcommittees for each sector of the community to be involved (e.g., health organizations, businesses, schools). If your planning group or surrounding community is relatively small, the group might work as a whole to accomplish action planning.
• Diversity and Integration – Include all types of participants: persons in positions of authority, grassroots leaders, and local residents with experience.

Offering ongoing encouragement . Throughout the planning process, let group members know when they are doing a good job. Positive feedback is very important—especially when people are volunteering their time and energy.

If you find it challenging or intimidating to facilitate planning sessions in which diverse ideas and opinions are spoken, try applying some of the information below to your situation. Having a “plan” for effective facilitation will help you yield the most positive outcomes and best ideas from your planning meetings.

Tips for Group Facilitation

The Centers for Disease Control and Prevention’s (CDC) Planned Approach to Community Health (PATCH) documentation offers the following suggestions for facilitating meetings:

• Create an environment conducive to communication by seating participants around small tables or in semicircles.
• Make participation an expectation; ask questions frequently and use open-ended questions to encourage thought and participation.
• Create opportunities for participants to work in teams.
• Give small assignments in advance, and ask participants to come to meetings prepared to share their work.
• Encourage participants to evaluate the group’s working dynamic and offer solutions to improving interaction if needed.
• Talk with quiet participants during breaks, and help them express their ideas and share their thoughts with the group.
• Use flip charts or overhead transparencies to record comments, but face participants while writing or ask someone else to do it.
• Suggest the “next step” if a meeting seems to be stagnating.
• Walk around to gain attention, but look directly at participants.
• Expect to make some mistakes! Acknowledge them, correct them, and move on.

Lead brainstorming sessions . Brainstorming is a problem-solving technique that encourages all members of a group to contribute ideas. You may find this technique of idea generation particularly helpful in the early phases of action planning. There are three common approaches to brainstorming:

• Freewheeling: Participants randomly call out suggestions, which are then recorded on a flip chart. Some group members may dominate in this setting.
• Round robin: Each member is called upon for a suggestion in turn, and ideas are recorded on a flip chart. This is a more organized approach and prevents domination of the session by only a few individuals.
• Slip: Each member submits anonymous suggestions on a slip of paper, and ideas are then recorded on a flip chart.

CDC suggests that a group facilitator follow these guidelines for a brainstorming meeting:

• No critical remarks allowed; evaluation comes later
• Give the thought only; explanation comes later
• Give only one idea at a time
• Adding to or improving on someone else’s idea is appropriate
• Give all participants a chance to share ideas.
• Ask one or two people to record ideas.
• Keep a lively tempo to the process.
• Praise the quantity versus quality of ideas.

Convening and facilitating a planning group for a common vision, mission, or purpose can be challenging yet rewarding. Participation of diverse individuals can require skilled facilitation. However, you can successfully facilitate a group meeting by applying the guidelines presented above. The more meetings you lead throughout the action planning process, the more confident you will become!

Develop an action plan to address proposed changes

Your planning meetings, brainstorming sessions, and other group discussions will yield an extensive compilation of great ideas (and maybe some that are not so great!).

What do you do with all of that information? How do you sort through the pile of rocks to find the gems?

First, you will need to distill the many ideas and voices into a common vision and mission. Next, you will need to refine the relevant ideas into objectives with corresponding strategies and actions.

As you distill the large number of ideas into a common vision, the VMOSA process (vision, mission, objectives, strategies, and action) will help your planning group develop a blueprint for moving from dreams to actions to positive outcomes for your community. VMOSA gives both direction and structure to your initiative. The five components of VMOSA should be completed in the order in which they are presented here.

Your planning group needs a vision statement to serve as a unifying statement for your effort, help communicate you goals and attract participants, remind participants of the desired outcome, and guide important decisions. The vision statement should be a few short phrases or a sentence. Catchy phrases such as "Healthy teens," "Safe streets, safe neighborhoods" and "Education for all" illustrate the common characteristics of a vision statement.

Craft a vision statement that is:

• Understood and shared by members of the community
• Broad enough to include a diverse variety of perspectives
• Inspiring and uplifting
• Easy to communicate

Your planning group’s mission statement will be more specific than the vision . As the next step in the action planning process, it expresses the "what and how" of your effort, describing what your group is going to do to make your vision a reality. An example of a mission statement: "Our mission is to develop a safe and healthy neighborhood through collaborative planning, community action, and policy advocacy."

While your vision statement inspires people to dream, your mission statement should inspire them to action.

Create your mission statement to be:

• Outcome-oriented

Objectives are the specific, measurable steps that will help you achieve your mission. Develop objectives that are SMART+C: specific, measurable, achievable (eventually), relevant to your mission, and timed (with a date for completion). The +C reminds you to add another important quality to your goals: make them challenging!

Strategies explain how your group will reach its objectives.

Broad strategies for change include:

• Coalition building
• Community development
• Policy or legislative change.

The big picture

Charting a logical pathway for community and system change: A key question to ask as your group formulates strategies is, “What combination of changes in programs, policies, and practices are necessary to make a difference with the mission of promoting health for all?” Your group will want to take inventory of potential community and system changes for addressing the problem or issue of interest. To do this, sort your “inventory” of ideas and objectives generated via the planning group into five specific strategy categories:

• Providing information and enhancing skill
• Altering incentives and disincentives
• Modifying access, barriers, and opportunities
• Enhancing services and support
• Modifying policies and practices

To facilitate the process of thinking about how ideas fit most logically together, you may want to draft a one page flowchart that forms pathways leading logically to widespread behavior change and elimination or reduction of the problem to be addressed. You might want to think of this flow chart as a way to double check for any gaps that may remain despite your extensive planning and discussion up to this point. Furthermore, as you look at the pathways and linkages along the way to change, the visual representation may prompt you to think of potential resources and barriers for accomplishing objectives. These noted resources and barriers will be applied to the development of action steps—the last piece of your action plan (to be discussed in the next section).

Determining strategies within your community’s context

Once your planning group has a clear vision and mission and has chosen community and system changes to be sought, you will have the foundation for making informed decisions regarding types of strategies to implement. The information below is a guide to talking through the development of strategies as they relate to the priorities and desired changes in the context of your community.

When developing strategies to accompany your objectives, consider the following factors:

• Population levels to be affected
• Universal versus targeted outreach
• Personal and environmental factors
• Which community sectors can benefit from and contribute to efforts
• Behavioral strategies to be used.

The levels to be targeted (individuals vs. families and kinship groups vs. organizations and sectors vs. broader systems).

Whether the strategy will be universal (e.g., include all of those who may be at risk or may benefit) or targeted (e.g., targets those who may be at greater risk for the problem):

• Universal example : targeting all men ages 40 and over in the community regarding the importance of prostate cancer screening.
• Targeted example : targeting all men ages 40 and over in the community with a family history of prostate cancer.

The personal and environmental factors to be addressed by the initiative:

• Personal factors : knowledge, beliefs, skills, education and training, experience, cultural norms and practices, social status, cognitive or physical abilities, gender, age.
• Environmental factors : social support, available resources and services, barriers (including financial, physical, and communication), social approval, policies, environmental hazards, living conditions, poverty.

Individuals who can most benefit and contribute and how they can be reached or involved in the effort .

• Targets of change - those who may at particular risk for the issue and those whose actions (or omission of actions) contribute to the problem.
• Agents of change - those who may be in a position to (and have a responsibility to) contribute to the solution or initiative (includes targets of change)
• Community sectors through which targets and agents of change can be reached or involved

The behavior change strategies to be used. Approaches may include:

• Providing information and enhancing skills - Delivery of information or training through media, courses, workshops, webinars or other modes.
• Enhancing services and supports - Increasing, improving or expanding assistance or social or technical supports related to the identified goal(s). This could include expanding or changing components or offerings such as mental health or social services or expanding hours or to new locations.
• Modifying access, barriers, and opportunities - Changes in the environment (e.g., changes in office hours, reduced entry fees, changes to the built environment such as trails or lighting) that reduce barriers and improve access.
• Changing consequences - Changing the incentives or disincentives for outcomes. This might include public recognition or tax breaks. This might also take the form of implementation of policies that call for consequences to actions, such as a junk food tax.
• Modifying policies and broader systems - Changing existing policies or regulations at the organizational or governmental level to promote desired behaviors/ outcomes. This might take the form of written regulations or organizational policies.

For each strategy, consider what programs, policies, and/or practices should be created or modified. Make a list, keeping in mind how they work together to address the problem or goal. And finally, review your planning group’s strategies for:

• Consistency with the overall vision, mission, and objectives
• Goodness of fit with the resources and opportunities available
• Anticipated resistance and barriers and how they can be minimized
• Whether those who are affected will actually be reached
• Whether those who can contribute will be involved

Building consensus on proposed strategies for change Once you think that the strategies are finalized and in place, you will want to build consensus on proposed changes within your planning group. Keeping in mind the fact that multiple sectors of the community are represented in the planning group, you should complete two types of review:

• Taken together, do these proposed changes maximize this sector’s contribution to the mission
• What other changes in programs, policies, or practices could or should be made in this sector
• Would all changes, taken together, be sufficient to reduce the problem?
• What other changes in programs, policies, or practices could or should be made within the community or system?
• “Is this proposed change important to the mission?”
• “Is this proposed change feasible?”

You can even put these two questions into a survey format and create a table for planning group members to respond to. Before administering the survey, set criteria for which sought changes will be kept or eliminated with a ranking score system.

You can see below that a sample ranking system ranging from ‘1’ for “Not at All [Important or Feasible]” to ‘5’ for “Very [Important or Feasible]” has been used. We suggest that you set criteria of an average value of 3 or higher for a proposed change to be retained.

How do you calculate the average ranking score using a scale like the one in the table above?

Example: For a proposed change, 20 planning group members select one of the score values in their response. Of those, you have: 10 responding “3” 4 responding “2” 6 responding “4” Given the suggested criteria of an average ranking of 3 or higher, will you keep or toss the proposed change? Step 1. 10(3) + 4(2) + 6(4) = 62 Step 2. 62 / 20 responses = an average ranking of 3.1 Step 3. Based on the scoring criteria, you determine to keep the proposed change since the overall consensus via the survey is 3.1.

What is most important about the process demonstrated above is that each group member participates in the consensus vote on each proposed change. And when you are finished, your community will be armed with a targeted action plan that has the approval of all community sector representatives.

The Grande Finale – The Complete Action Plan!

By now, you have come a long way in your action planning process. You have gathered information, involved key community members, outlined a vision, mission, objectives, and developed appropriate strategies for your community. In this final step of action plan development, you will specify in detail who will do what, by when, to make what changes happen. The action plan will also note the resources needed, potential barriers or resistance, and collaborators or communication lines that need to be active. You can rely on this plan to know what actions you should take day by day.

Action Step Criteria

Your action plan will consist of numerous action steps needed to bring about change in the community. Each action step should outline:

• What actions or changes will occur
• Who will carry out those changes
• By when the changes will take place, and for how long
• What resources are needed to carry out proposed changes
• Communication (who should know what?)

Drafting Action Steps

Action steps are similar to well-written objectives in their structure and content, but include some additional information. First, let’s start by looking at how to draft a strong objective. Then, we will take it one step further and write a comparable action step. You may already be working from objectives in a funded grant proposal. If that is the case, you have a time saving, solid foundation for your action steps.

The best action steps have several characteristics in common with well-written objectives. Those parallel characteristics are:

• Specific . That is, they tell how much (e.g., 40 %) of what is to be achieved (e.g., what behavior of whom or what outcome) by when (e.g., by 2010)?
• Measurable . Information concerning the objective can be collected, detected, or obtained from records (at least potentially).
• Achievable . Not only are the objectives themselves possible, it is likely that your organization will be able to pull them off.
• Relevant to the mission . Your organization has a clear understanding of how these objectives fit in with the overall vision and mission of the group.
• Timed . Your organization has developed a timeline (a portion of which is made clear in the objectives) by which they will be achieved.
• Challenging . They stretch the group to set its aims on significant improvements that are important to members of the community.

Example: Your community is working to establish on-site childcare for community health clinic clients by the year 2010. Based on the desired systems change, here is a sample action statement: “By June 2009, all necessary regulatory permits will be obtained.”

Now, let’s take this information and generate a complete action step. In addition to the criteria for well-written objectives, action steps address resources needed, anticipated barriers, and a communication plan. Now we will complete the five action step criteria (what, who, by when, what resources, and communication) using the sample, “By June 2009. . . “

Criteria 1 : What actions or changes will occur?

    All necessary regulatory permits will be obtained [for the on site provision of child care for health clinic clients.

Criteria 2: Who will carry out those changes?

    Danelda Jackson and Tom Glinn, staff of the community health clinic

Criteria 3: By when will the changes take place, and for how long?

    2009, in order to open in 2010. They will be renewed annually after that.

Criteria 4: What resources are needed to carry out the proposed changes? (For example, resources may be material, financial, or temporal).

Contractors

What potential barriers might affect this action step? Barriers to success might include:

• Faltering commitment on behalf of collaborators
• Key individuals or groups opposing efforts
• Lack of sustained interest in the initiative at the community level
• Simultaneous events such as economic downturn or parallel or competing initiatives
• City staff may resist providing a permit because it may appear to intensify the use of the clinic site.

Criteria 5 : Communication (who should be informed about these actions?)

    Clinic staff and patrons and community residents should be made aware of the availability of on site child care at the clinic.

Note: You may find it most helpful to set up a template for a table in a word processing program so you can efficiently record each action step generated by your planning group. The table below has been filled in with the criteria and sample information listed above.

Review your action plan for completeness

Once the planning process is complete, be sure to obtain review and approval of the final action plan from all group members.

Assess the action plan for:

• Comprehensiveness
• Feasibility
• Flexibility

Remember that the action plan will be revisited from time to time for modifications, as a community’s needs change. However, ultimately, this “blueprint for action” will be used over time, across sectors of the community, and across issues of interest. Therefore, strive to make it a powerful tool for community change.

Follow Through

Your completed action plan may contain many action steps . And while you will have mapped those out carefully along a timeline, you will probably have action steps that should occur simultaneously. Furthermore, you may sense a need to prioritize the order in which you execute action steps that are supposed to take place in the first six months of your initiative.

You may find it easier to determine that ordering or prioritization strategy if you ask the following questions:

• Which changes are the most important or key to the initiative's objectives?
• Which changes would inspire and encourage participants and build credibility within the community?
• Which changes need to be completed before others can? For example, some changes may require other changes and relationships to be established.
• Which changes are easier or quicker? Could completing them give the planning group’s members a sense of success?

Part of following through with proposed action steps will be the task of maintaining collaborator commitment and interest. An invaluable approach to fostering this working relationship is communication: communication about timelines, upcoming planning meetings, progress, results, intermediary feedback, etc.

Communicate progress

Communication is paramount to continued support and commitment within all sectors of the community. Continue to hold planning group meetings and additional public forum meetings, making sure to publicize these appropriately via local newspapers, email listservs, etc. Communicate with all relevant audiences, and let them know how their feedback was used to modify the action plan when relevant. You may want to refer back to the “communication” column of your action step table to make sure that you have corresponded with all people who need to know about the status of a particular action step.

It is best to include a communication plan in your action plan, and regularly share information about progress and outcomes relevant to the initiative. And the best means of having sound information to report is an evaluation plan.

Document progress

After you have worked so hard to plan and implement action steps, your community group will most certainly want a means of measuring progress towards the vision. It is important to evaluate your initiative toward that end.

The purpose of evaluation is to document and measure the completion or success of action steps. From your action planning group’s perspective:

• Evaluation may help you clarify action steps so they are measurable.
• Documentation and evaluation help you continually refine your program. Remember—an action plan is an ever-changing blueprint that can be modified according to community needs. If evaluation of action steps reveals successes, failures, or other lessons learned, that information should be applied to future planning cycles or revision of the overall action plan.
• Evaluation data provide information about the relative costs and effort for tasks so activity and budget adjustments can be made as needed.

It is important to include evaluation components as you develop your action plan versus as you implement it. Be sure that your action plan details how information will be collected, analyzed, and communicated. Because the action plan will be implemented over a long period of time, you may want to document intermediary accomplishments on a monthly basis. Such cumulative records help you identify trends in rates of community and system change over a number of years

Celebrate progress and revisit/renew the action plan

Even the most effective initiatives can benefit from reflection on their accomplishments. Therefore, you should review your action plan as frequently as needed, but at least annually. Arrange for ongoing review and discussion of group progress and proposed changes in the action plan. And, when new and important changes occur (e.g., a long-awaited policy change by a major employer), celebrate them.

Overall, focus on “small wins” versus creating “the perfect program.” This approach will:

• Reward outcomes versus actions
• Provide multiple opportunities for celebration
• Allow coalition partners to work together by asking each other to do their part while not demanding that everyone be locked into a single course of action
• Provide a sensitive measure of progress that can be monitored periodically to support improvement and accountability

Throughout evaluation of progress, celebration of progress, and renewal of the action plan as the community environment changes over time, maintain this key perspective:

Your community coalition is a catalyst for change, helping to bring about a series of community and system changes related to the mission, rather than simply the delivery of a single program or service. While evaluation has its place in all initiatives, try to focus more on contribution rather than attribution as your community implements its action plan.

Action planning includes:

• Key officials
• Grassroots leaders
• Representatives of key sectors
• Representatives from all parts of the community, including diverse ethnic, cultural, and socioeconomic groups
• Listening to the community
• Documenting problems that affect healthy youth development
• Identifying risk and protective factors
• Developing a framework for action
• Becoming aware of local resources and efforts
• Refining your group's vision, mission, objections, and strategies
• Refining your group' s choice of targets and agents of change
• Determining what community sectors should be involved in the solution
• Developing a tentative list of changes to be sought in each sector
• Building consensus on proposed changes
• Outlining action steps for proposed changes
• Documenting progress on bringing about community and system changes
• Renewing your group' s efforts along the way

When you complete these activities, celebrate (for now)   You have developed a blueprint for action.

• Understand the community’s perception of both the issue at hand and its potential solutions.
• Assure inclusive and integrated participation across community sectors in the planning process.
• Build consensus on what can and should be done based on the community’s unique assets and needs.
• Specify concrete ways in which members of the community coalition can take action.

Myles Horton, the late founder of the Highlander Center, talked about "making the road by walking." The work of transforming communities and systems to promote healthy youth development will be made by joining with local people who care enough to make needed changes. As we do this important work, we realize that we walk the path of those before us. And, eventually, with those who will carry on this cause after we are gone.

Online Resources

Concerns Report Handbook: Planning for Community Health

Preventing Adolescent Substance Abuse: An Action Planning Guide for Community-Based Initiatives

Preventing Adolescent Pregnancy: An Action Planning Guide for Community-Based Initiatives

Preventing Youth Violence: An Action Planning Guide for Community-Based Initiatives

Preventing Child Abuse and Neglect: An Action Planning Guide for Community-Based Initiatives

Promoting Child Well-Being: An Action Planning Guide for Community-Based Initiatives

Promoting Health for All: Improving Access and Eliminating Disparities in Community Health

Promoting Healthy Living and Preventing Chronic Disease: An Action Planning Guide for Communities

Promoting Urban Neighborhood Development: An Action Planning Guide for Improving Housing, Jobs, Education, Safety and Health, and Human Development

Reducing Risk for Chronic Disease: An Action Planning Guide for Community-Based Initiatives

Youth Development: An Action Planning Guide for Community-Based Initiatives

Print Resources

Fawcett, S., Carson, V., Collie, V., Bremby, R., & Raymer, K. (May 2000). Promoting Health for All: An Action Planning Guide for Improving Access and Eliminating Disparities in Community Health. KU Work Group on Health Promotion & Community Development, Lawrence, Kansas.

Francisco, V., Holt, C., Swenson, J., & Fawcett, S. (November 2002). Youth Development: An Action Planning Guide for Community-Based Initiatives . KU Work Group on Health Promotion & Community Development, Lawrence, Kansas.

Puddy, R., Fawcett, S., & Francisco, V. (July 2002). Promoting Child Well-Being: An Action Planning Guide for Community-Based Initiatives . KU Work Group on Health Promotion & Community Development, Lawrence, Kansas.

Tarlov, A., & St. Peter, R. (2000 ). The Society and Population Health Reader: A State and Community Perspective . New York: The New Press. Chapter Four: Fawcett, S., Francisco, V., Hyra, D., Paine-Andrews, A., Shultz, J., Russos, S., Fisher, J., & Evensen, P. Building Healthy Communities.

U.S. Department of Health and Human Services. Planned Approach to Community Health: Guide for the Local Coordinator . Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion.

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