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How to write an electronic cover letter

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Other than your resume, your cover letter or e-letter (electronically sent cover letter) is the most important document that will impact your being selected for that all important interview. Just as with your resume, your electronic letter should contain the most important facts about you that are valued by the prospective employer. A properly written letter will cover at least the following: it should identify the position you are applying for, highlight your skills and qualifications, and show how you fit the employer's needs.

An electronic cover letter should be concise and paint an accurate picture. Keep it simple and on target. Your letter should use a standard business format. 

For specific details about writing resume and/or cover letters for government jobs - review guidelines posted at https://federalresumeguide.com . 

Electronic letters are sent via e-mail and tend to be very brief. It is important to include the position you are seeking in the SUBJECT of your e-mail. Then in the BODY of your letter, sell two to three points about yourself that will demonstrate that you have what the employer is looking for. Try to make your cover letter specific to the employer. The more targeted your letter is to an individual organization, the more effective it will be. Remember to research the organization you are applying to so that you can include relevant facts.

Be sure to include your cover letter at the top of your e-mail with your electronic resume following below. These documents are combined into one e-mail and then sent to a potential employer.

Electronic Cover Letter Tips

• Bold, underline, or italicize
• Use graphics or shading
• Tab, indent, or center text
• Insert symbols or use columns
• Use anything other than 12 point font
• Use any font except for Times New Roman (if you must use a different font, use Sans Serif)
• Include position title in the SUBJECT line of e-mail
• Align all text to the left
• Use spaces to separate paragraphs
• Use 12 point Times New Roman font
• Test letter before sending it to employers by mailing it to yourself or to a friend
• Mail a copy to your top employers

Sample Electronic Cover Letter

Your Current Address City, State Zip Code Date of Letter Person's Name, Title Organization Name Street Address City, State Zip Code

Dear Ms. or Mr. [last name]:

Opening Paragraph - Tell why you are writing; name the position, field, or type of work for which you are applying; mention how you heard about the opening or organization. Try to get the reader's attention.

Middle Paragraph (or two) - Describe your most important qualifications in relationship to the position, field, or organization for which you wish to be considered. Explain why you are interested in working for this employer, and specify your reasons for desiring this type of work. Emphasize skills or abilities you have that relate to the job for which you are applying.

Refer the reader to your resume below, but do not simply repeat the facts on the resume. Instead, interpret the facts on the resume from the employer's point-of-view. Help the reader see between the lines and draw conclusions. Be personable and enthusiastic, but also brief and specific. Remember that the reader will view your letter as an example of your writing skills.

Closing Paragraph - Use this paragraph to discuss what comes next. If references have been requested and the CDO has or will send your file, mention that fact. You can request an application or make yourself available for an interview. You can also make a specific request for an interview and indicate that you will phone after a specific amount of time to see if an interview can be arranged. Whichever approach you use, be sure that whatever action you are requesting of the reader is clear. Finally, thank the reader for his/her consideration.

Sincerely, Your Typewritten Name

Career Development Office

• Gregory Hall, 2nd floor State University of New York at Fredonia Fredonia, NY 14063
• 716-673-3327
• 716-673-3593 f
• [email protected]
• Academic-Year Hours: 8:00 am - 4:30 pm, Monday-Friday
• Summer Hours: 8:00 am - 4:00 pm, Monday-Friday

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5 Digital Marketing Cover Letter Examples Made for 2024

• Digital Marketing Cover Letter
• Digital Marketing Cover Letters by Experience
• Digital Marketing Cover Letters by Role
• Write Your Digital Marketing Cover Letter

Generating brand awareness in the digital space is a top concern for many companies. You help make company goals a success through top-notch positioning strategies, identifying target markets, and bringing a brand’s voice to life within content across the web. 

But are you using the right voice and structure to make your digital marketing cover letter successful? Will it adequately complement your digital marketing resume ?

With brands looking for many skills in digital marketing roles, it can feel overwhelming to figure out what to include in a short one-page cover letter. Get a head start with our digital marketing cover letter examples and free AI cover letter generator to ensure your application stands out.

Digital Marketing Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your digital marketing cover letter!

123 Fictional Avenue Detroit, MI 48127 (123) 456-7890

August 30, 2023

Olivi Lewis Lear Corporation 123 Fictional Lane Detroit, MI 48127

Dear Ms. Lewis:

I have a deep passion for all things digital marketing. I thrive working from behind the scenes to exceed KPIs through leveraging smart marketing tools. Driven by passion and desire to win, I would fit in well within Lear Corporation as a digital marketing assistant.

My experience in managing PPC campaigns across platforms like Google Ads and Bing Ads at Lead Teams Services enabled me to drive targeted traffic and achieve significant ROI for clients. Through meticulous keyword research, A/B testing, and data analysis, I consistently optimized campaigns to enhance above 89% conversion rates and boosted overall performance.

At Delight Outlets, I leveraged my proficiency in Sprout Social to execute successful social media strategies that improved post engagements by 34%. Utilizing Facebook, Twitter, Instagram, and LinkedIn, I ensured an average of 41% growth in online communities through strategic content creation and regular interaction with followers.

Lear Corporation’s commitment to excellence, innovation, and sustainability aligns perfectly with my own values, and I am eager to contribute my skills and dedication to your dynamic team. Thank you for considering my application. I would welcome the opportunity to discuss my qualifications further and how I can contribute to the success of Lear Corporation. I look forward to the possibility of being a part of your esteemed organization.

Lila Dupont

Enclosures: Resume Application 2 letters of recommendation Transcript of records

Why this cover letter works

• To add icing to your digital marketing cover letter, highlight the numbers of social media engagement and community growth.

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Digital Marketing Intern Cover Letter Example

Copy this text for your digital marketing intern cover letter!

123 Fictional Avenue Phoenix, AZ 85001 (123) 456-7890

June 29, 2024

Avery Nelson Choice Bank 123 Fictional Lane Fargo, ND 58102

Dear Mr. Nelson,

My passion for financial services, coupled with a keen interest in how digital marketing strategies can bolster banks in fostering connections and trust with their clientele, drives my enthusiasm to join Choice Bank as a digital marketing intern. Despite my academic pursuits being grounded in finance and economics, I’ve diligently expanded my skill set into the digital marketing domain through direct involvement in social media initiatives, SEO optimization coursework, and earning certifications in Google Analytics.

While interning at Upwork, I enhanced a client’s content ROI by a notable 21% with strategic content creation and SEO tactics. Utilizing Google Analytics, I was instrumental in reengineering web content, thereby clinching prime spots in Google search results. My adeptness with WordPress and Hootsuite facilitated efficient content syndication across various platforms, culminating in heightened engagement and expanded outreach.

As an analytics analyst at ClubReach, I amplified daily web traffic by a staggering 89% and adeptly converted first-time visitors into dedicated followers, courtesy of Salesforce. Cultivating strong analytical and strategic thinking skills was paramount in my responsibilities for tracking and reporting on content performance meticulously. Implementing regular posting schedules and thorough analysis of user data were crucial strategies that led to a significant increase in user interactions by 336 and an overall spike in engagement metrics by 472%.

My project with InForum, where I developed a WordPress site, highlights my hands-on experience. Following a targeted Google Ads campaign, the site experienced a 36% surge in web traffic. This initiative underlined my capability in orchestrating both organic and paid marketing strategies effectively.

Thank you for considering my candidacy. I eagerly anticipate the opportunity to discuss how my diversified background, skills, and accreditations can make a tangible impact.

David Fernandez

• Imagine your digital marketing intern cover letter’s header is your handshake—it’s got to be firm and impressive. Just below your name and the title “Digital Marketing Intern,”, lay out your current phone number, a professional email like [email protected] , and even your LinkedIn URL for a good measure. So, make it count!

Digital Marketing Executive Cover Letter Example

Copy this text for your digital marketing executive cover letter!

123 Fictional Avenue Boise, ID 83702 (123) 456-7890

Abigail Clark Albertsons 123 Fictional lane Boise, ID 83702

Dear Ms. Clark:

With over five and a half years of dedicated experience in digital marketing, I’m excited about the opportunity to bring my expertise to Albertsons and contribute to evolving the brand’s presence in a highly competitive marketplace as a digital marketing executive. My deep-seated passion for consumer engagement, combined with a solid track record of enhancing digital metrics, positions me as an ideal candidate to leverage data-driven insights for forging enduring connections with Albertsons’ audience.

At Comcast, I was responsible for managing an annual Google Ads budget exceeding $237,088. My strategic optimizations led to a significant 9% reduction in CPC and a 13.4% increase in CTR. By implementing HubSpot-driven inbound marketing strategies, I drove a 41% increase in conversion rates. In addition, I used Google Analytics to enhance user engagement metrics by 37% and improve keyword rankings by 21%, which subsequently resulted in a 53% growth in organic search traffic.

I managed several social media platforms using Hootsuite at Aramark, achieving a notable 8.3% monthly increase in follower engagement. I streamlined the lead generation process via Salesforce, which crafted a 19% rise in qualified quarterly leads. Moreover, through strategic content creation, I managed to expand the company’s YouTube channel subscribers by 39% within a year.

I am particularly drawn to Albertsons due to your innovative approach to digital marketing and your commitment to data-driven strategies. My proven track record in managing and optimizing digital campaigns, coupled with proficiency in tools such as Google Analytics, HubSpot, and WordPress, makes me a strong fit for this role. I’m enthusiastic about exploring how my skills and experiences can add value to Albertsons.

Thank you for your consideration,

Matteo Moretti

• Try dropping in impactful statements like “I streamlined the lead generation process via Salesforce, which crafted a 19% rise in qualified quarterly leads” and “…, coupled with proficiency in tools such as Google Analytics, HubSpot, and WordPress…” from Matteo’s masterpiece, and bam, you’re not just another face in the crowd but the cream of the crop.

Digital Marketing Management Cover Letter Example

Copy this text for your digital marketing management cover letter!

Noah Anderson American Express 123 Fictional Lane Phoenix, AZ 85001

Dear Mr. Anderson,

Being part of an organization that puts the well-being of its employees first is my lifelong dream. And no other place does that better than American Express. With a passion for giving the best customer service experience, I would be a terrific digital marketing manager at your esteemed institution.

At Think Fast, I developed and implemented Google Analytics-driven marketing strategies that resulted in a 63% increase in website traffic. I also employed SEMrush best practices to optimize content for search engines and improve organic rankings, leading to a 31% boost in online visibility and brand credibility.

As a lead digital content creator at Excellent Marketing Incorporation, I conducted thorough website analysis and A/B testing to identify conversion bottlenecks and implemented strategic improvements that led to a 47% increase in conversion rates. Additionally, I worked with a cross-functional team to align marketing efforts with sales goals, driving higher ROI and overall business performance.

At American Express, a company known for its commitment to innovation and excellence, I am eager to contribute my skills and expertise to drive digital marketing initiatives that will continue to elevate the brand’s presence in the market.

Thank you for considering my application. I would be delighted to discuss my qualifications further in an interview to explore how my contributions can benefit American Express.

Miguel Lopez

• Therefore, let your digital marketing manager cover letter detail your achievement metrics, such as boosting website traffic, improving conversion rates, and supporting growth in ROI.

Digital Marketing Specialist Cover Letter Example

Copy this text for your digital marketing specialist cover letter!

123 Fictional Avenue Columbus, OH 43004 (123) 456-7890

Mason Brown Bath & Body Works 123 Fictional Lane Columbus, OH 43004

Dear Mr. Brown,

Having closely followed Bath & Body Works as a brand and a customer, I am impressed by your commitment to delivering exceptional products and memorable experiences. Your company’s dedication to creativity and innovation aligns perfectly with my passion for digital marketing strategies that drive growth and engagement. I envision myself being part of your rich culture driven by customer satisfaction as a digital marketing specialist.

My hands-on experience in developing and implementing SEO strategies at TechWave Solutions led to a 31% improvement in organic search rankings, resulting in a 23% increase in online visibility. I also managed PPC campaigns across various platforms, which consistently generated high-quality leads and cut advertising costs by a 33% margin.

Furthermore, I have a proven track record of leveraging social media platforms to build a strong brand presence and foster meaningful customer engagement. At Bright Data Center, I created compelling ad content and targeted the right audience to boost engagement rates, leading to a 43% increase in conversions.

I am excited about the possibility of joining your esteemed team and contributing my skills and passion to the growth of Bath & Body Works. Thank you for considering my application. I look forward to the opportunity to contribute to the success of Bath & Body Works.

Giovanni Conti

• That would elevate your digital marketing specialist cover letter and boost your chances of getting the job.

Related cover letter examples

• Social Media
• Product Manager
• Account Manager
• How to Address a Cover Letter

How to Write a Digital Marketing Cover Letter That Impresses Each Company

When creating a digital marketing strategy, one of the first steps you would take is defining your target market and researching their key pain points and needs. You should do the same when creating a cover letter . 

Review the job description so you can tailor the skills you emphasize to each company’s needs. For instance, a company looking to improve its social media promotions may be highly interested in your skills in paid social ads or influencer marketing.

Write an impactful greeting and intro for your digital marketing cover letter

Think of the opening of your cover letter like the headline and intro paragraph when you’re writing sales page copy. You want it to feel relatable to essential company needs and their mission to grab attention right away. 

If you’ve ever created personalized email marketing campaigns, you know that including someone’s name boosts open rates quite a bit. You should do the same with your cover letter and address it to the name of a specific hiring manager if you can find it in the job description or on the company website. 

What you don’t want to do is have it sound too flat and generic, like the example below where the applicant doesn’t address a specific person, relate to the company’s mission, or talk about any of the specific digital marketing skills needed on the job.  

This needs some work! 

I was excited to see your job posting for a digital marketing assistant. I recently graduated with a bachelor’s degree in marketing and believe I have the skills you’re looking for in the position.

Take a look at the opener below that does a much better job of connecting with the digital marketing role at Bath & Body Works, relating to their dedication to creativity and innovation. 

A great opener that connects with the company culture! 

Effectively promote your skills in your digital marketing cover letter’s body

In the body of your cover letter, it’s time to get into the details of how your digital marketing skills, experiences, and education have equipped you for the role. 

You know that marketing is a data-driven position with several KPIs that will be analyzed for every ad you create and proposal you come up with. Therefore, using examples with numbers whenever possible is a great idea. 

For instance, you could share examples of how you performed an overhaul on the UI of a company’s landing pages to boost average time on page by 54% and conversions by 33%. 

An excellent body paragraph with marketing KPIs! 

Reinforce your abilities with a strong closing to your digital marketing cover letter

To start your closer, try to relate back to some of the key digital marketing skills you mentioned and your passion for the company’s mission. For example, you could say you’re eager to use your social media marketing skills to help a fitness brand grow its initiative of helping others live happier and healthier lives. 

Lastly, it’s a great idea to say thank you for the hiring manager’s time and end with a light call to action, like “I look forward to hearing from you soon.” It’s the same as how you’d end any sales copy with a CTA to drive conversions. 

Take a look at the example below that doesn’t quite hit the mark since the applicant doesn’t use a CTA or relate back to details about the company’s digital marketing needs. 

Could use more details here! 

I believe my skills and passion would fit in with your team well. Thank you for considering me for the digital marketing role. 

Paige Turner

Instead, aim for a closer like the one below that shows a true passion for Lear Corporation’s innovative sustainability efforts and how the applicant will fit in with their dynamic digital marketing team. 

An excellent closer that connects to the company! 

A template for your digital marketing cover letter can help speed up the application process. It’s the same as how you may use a template for social media posts to ensure they’re well-structured. Just be sure to write a unique cover letter for each job tailored to the company’s needs. 

Try to limit your cover letter to one page. It’s similar to creating ad copy. If it’s too long, it’ll lose a hiring manager’s attention and detract from your top skills like positioning strategies or marketing analysis. 

Choosing the tone of your cover letter is like selecting the appropriate brand voice for a target audience. Review the company’s tone in the job description and try to match it to show how you’ll fit in with the company culture. 

5 Digital Media Cover Letter Examples

Digital Media professionals excel at creating engaging content that captures audience attention, seamlessly blending visuals, text, and sound to tell a compelling story. Similarly, your cover letter is your chance to create a captivating narrative that showcases your skills, experiences, and passion for the digital world. In this guide, we'll delve into the best cover letter examples for Digital Media professionals, helping you to craft a narrative that resonates with recruiters.

Cover Letter Examples

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The best way to start a Digital Media cover letter is with a strong, attention-grabbing introduction. Begin by clearly stating the position you're applying for, followed by a brief overview of your relevant skills and experiences. You could also mention a recent accomplishment or a notable project you've worked on that aligns with the job requirements. It's important to show enthusiasm for the role and the company, demonstrating you've done your research. This will help you stand out and show that you're not only qualified, but also passionate about the role.

Digital Medias should end a cover letter by summarizing their interest in the role and their qualifications. They should also include a call to action, such as expressing a desire to discuss their qualifications further in an interview. It's important to maintain a professional tone, but also to show enthusiasm for the role and the company. For instance, "I am excited about the opportunity to bring my unique blend of skills to your dynamic team and am confident that I can contribute significantly to your digital media projects. I look forward to the possibility of discussing my application with you further." Lastly, they should sign off politely, using phrases like "Sincerely" or "Best regards," followed by their full name.

A Digital Media cover letter should ideally be about one page long. This length is sufficient to succinctly present your skills, experiences, and passion for the role without overwhelming the reader. In terms of word count, aim for around 300-500 words. In the digital media industry, being able to convey information in a concise and engaging manner is a highly valued skill. Therefore, keeping your cover letter brief and to the point not only respects the hiring manager's time but also demonstrates your ability to communicate effectively. Remember, the cover letter is your chance to make a strong first impression and to provide context for your resume. It should highlight your most relevant achievements and explain why you're interested in the specific role and company. Avoid repeating your resume verbatim. Instead, use this opportunity to tell a story about your career journey, elaborate on a significant achievement, or explain how you could contribute to the company's goals. Lastly, ensure your cover letter is free of errors and is formatted professionally. This shows attention to detail and respect for the reader, which are both important in the digital media industry.

Writing a cover letter with no direct experience in Digital Media can seem challenging, but it's important to remember that many skills are transferable and relevant to the field. Here's how you can approach it: 1. **Research**: Understand the role and the company you're applying to. What skills and qualities are they looking for? What is their company culture like? This will help you tailor your cover letter to their specific needs and values. 2. **Introduction**: Start your cover letter by introducing yourself and stating the position you're applying for. Express your enthusiasm for the role and the company. 3. **Highlight Relevant Skills**: Even if you don't have direct experience, you likely have skills that are relevant to the role. For example, if you've done any work that requires creativity, analytical thinking, communication, project management, or knowledge of social media platforms, be sure to highlight these. Provide examples of how you've used these skills in the past. 4. **Showcase Your Knowledge**: Show that you understand the industry by discussing current trends or mentioning influential digital media campaigns that you admire. This shows that you're passionate and proactive about the field. 5. **Express Willingness to Learn**: If there are skills you don't yet have, express your eagerness to learn and grow in the role. Employers value candidates who are adaptable and willing to learn. 6. **Conclude Strongly**: End your cover letter by reiterating your interest in the role and the company, and express your eagerness to contribute to their team. Thank them for considering your application. 7. **Proofread**: Finally, make sure to proofread your cover letter for any spelling or grammar mistakes. A well-written, error-free cover letter shows that you are detail-oriented and take your applications seriously. Remember, everyone starts somewhere. What you lack in direct experience, you can make up for with enthusiasm, relevant skills, and a willingness to learn. Good luck!

Related Cover Letters for Digital Medias

Digital marketing manager cover letter.

Content Manager Cover Letter

Social Media Manager Cover Letter

SEO Manager Cover Letter

Graphic Designer Cover Letter

Video Editor Cover Letter

Digital Media Cover Letter

Digital Media Specialist Cover Letter

Digital media manager cover letter, digital media planner cover letter, digital media producer cover letter, related resumes for digital medias, digital media resume example.

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How to Sign a Cover Letter (With Signature Examples)

• Do You Need to Sign a Cover Letter?
• Sign Uploaded or Printed Cover Letters
• Cover Letter Signatures Examples
• Signatures If You're Emailing
• Signature Examples for Emails

Which Email Address to Use

How to add a digital signature, need more cover letter help.

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When writing a cover letter to include with your resume, it's important to pay attention to every detail, since you only get one chance to make that first impression. So, what exactly should you include in your signature when you're writing your cover letter to apply for a job?

It varies, depending on how you apply for the position. The format and information included in your signature will change according to whether you are mailing, uploading, or emailing your cover letter document. 

Does Your Cover Letter Need a Written Signature?

When distributing your cover letter online by emailing it or uploading it onto a company’s web portal, it is not necessary to hand sign your cover letter. Employers don’t expect to see your handwritten signature on your cover letter. You could add a scanned image of your signature to your document, but it is optional and not required.

How To Sign an Uploaded or Printed Cover Letter

Uploaded Letter:  If you're uploading your cover letter to a job site, your signature will simply include an  appropriate closing phrase and your full name. Place a comma after your close, such as  Best,  or  Sincerely yours,  and then insert your name in the line below. 

Use a formal business-style letter format that includes a heading, salutation, the body of the letter, closing phrase, and your signature. Review these  guidelines for what to include in your letter .

Hard Copy Letter:  When you're printing a hard copy letter, include a closing phrase, your handwritten signature, and your typed full name. Leave several spaces between the closing phrase and your typed name. That way, you'll have room for your signature when you print out the letter. Sign it using either blue or black ink. 

Signature Examples for Uploaded or Printed Letters

For uploaded or hard copy printed letters, there is no need to include as much information as you would in an email message, because the  heading of your cover letter  includes your contact information.

Signature Example (uploaded letter)

Best regards,

Janet Dolan

Signature Format (signed letter)

Closing phrase, 

Handwritten Signature 

First Name Last Name

Signature Example (signed letter)

Janet Dolan (Your Signature)

What to Include in an Email Signature 

If you are emailing your cover letter or inquiry letter, end with a polite sign-off followed by your full name. There is no need to sign a cover letter that's being sent electronically. Write out your full name in the same font as the rest of the letter, and don't use italics or a handwriting font. 

The formatting here is very similar to that in an uploaded cover letter. However, emails do not contain a header with your phone number or other contact information. 

It's a good idea to include these details in your closing paragraph or after your typed signature. That makes it easy for the employer or networking contact to get in touch with you.

You can also include links to online portfolios, if appropriate, or a link to your professional social media accounts, such as LinkedIn or Twitter.

You don't want to make this section too cluttered, so restrict yourself to the most relevant information. Here's how to set up an email signature, along with more advice on what to include in it and what to leave out. 

Signature Examples for Emailed Documents

When you are  sending email cover letters , it's important to include contact information so the hiring manager can easily see how to contact you. At the very least, include your name, email address, and phone number. You can also add other optional information, such as your street address, online portfolio, or social media accounts.

Email Signature Format

Your Name Email Phone

Email Signature Example

Karina Hoffman karina.hoffman@email.com 555-123-5678

Sample Email Signature With Full Address

Your Name Street City, State Zip Code Email Phone

Sample Email Signature With Social Media Handles

Your Name Email Phone LinkedIn Profile  (Optional)  Twitter Account  (Optional)

Don't use your work email address for job searching. Use your personal email account, or set up a unique account to use just for your job hunt. Many free online email services exist, like Gmail and Yahoo Mail, which you can use to set up a new email account exclusively for your job search.

Even though you are using a personal account, choose an email address that looks professional.

Your best bet is some variation on first initial, last name (e.g., jdoe@gmail.com) or first name, last name (janedoe@gmail.com). Here's how to set up an email account just for your job search.

Adding a handwritten signature is an optional touch, though definitely not required, and it is possible to add your handwritten signature digitally. The simplest way is to use a scanner or a scanner app on your smartphone:

Simply sign a piece of printer paper and then scan the page.

After scanning, the software will give you the opportunity to crop the scanned image (that is, cut the image down to the size of your written signature) or you can crop it in Word.

Once you’ve cropped your signature image to the appropriate size, save your signature as a .gif, .jpg, or .png file to your desktop or a folder on your computer.

Open the Word document where you composed your cover letter and then insert the image of your signature into the document underneath your closing phrase.

Remember to type your name below your handwritten signature.

Get information on  how to write a cover letter , including what to include in your cover letter, cover letter format, targeted cover letters, and cover letter samples and examples.

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60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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13 Professional Digital Marketing Cover Letter Examples for 2024

Your digital marketing cover letter should immediately highlight your understanding of the latest industry trends. Demonstrate your ability to drive engagement and convert leads in a digital landscape. Be sure to articulate your proficiency in analytics and strategy formulation. Your experience with various digital platforms and tools must resonate throughout your cover letter.

All cover letter examples in this guide

Entry Level Digital Marketing

Senior Digital Marketing Manager

Creative Digital Marketing

Digital Marketing Account Manager

Digital Marketing Analyst

Digital Marketing Consultant

Digital Marketing Executive

Digital Marketing Manager

Digital Marketing Specialist

PPC Manager

PPC Specialist

Digital Marketing Director

Cover letter guide.

Digital Marketing Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Digital Marketing Cover Letter

Key Takeaways

By Experience

Embarking on the job hunt, you've likely discovered that a standout digital marketing cover letter can be the key to landing an interview. This isn't just any old repeat of your resume, but a chance to shine by sharing the tale of your greatest professional triumph. Strike a balance between formality and freshness; tell your story without falling into tired clichés. And remember, brevity is your ally – keep your pitch to a powerful, single-page narrative.

• Writing the essential digital marketing cover letter sections: balancing your professionalism and personality;
• Mixing storytelling, your unique skill set, and your greatest achievement;
• Providing relevant (and interesting) information with your digital marketing cover letter, despite your lack of professional experience;
• Finding the perfect format for your[ digital marketing cover letter, using templates from industry experts.

Leverage the power of Enhancv's AI: upload your resume and our platform will map out how your digital marketing cover letter should look, in mere moments.

If the digital marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Digital Marketing resume guide and example
• Digital Account Manager cover letter example
• Associate Brand Manager cover letter example
• Ad Operations Manager cover letter example
• Affiliate Marketing cover letter example
• Content Designer cover letter example
• Communication Manager cover letter example
• Event Marketing cover letter example
• Social Media Director cover letter example
• Content Editor cover letter example
• Associate Marketing Manager cover letter example

Digital Marketing cover letter example

AIDEN WILLIAMS

San Francisco, California

+1-(234)-555-1234

[email protected]

• Results-Oriented Achievements: The cover letter emphasizes the candidate's successful track record with measurable outcomes such as a 45% increase in user acquisition and a 30% increase in ROAS, which demonstrates a proven capacity for delivering substantial results in a similar role.
• Budget Management: Mentioning the management of a $500K quarterly ad spend showcases the candidate's ability to handle significant budgets, implying trustworthiness and experience in financial stewardship within digital marketing campaigns.
• Strategic Campaign Management: The cover letter highlights the candidate's experience with strategic campaign management, suggesting a deep understanding of planning and executing marketing strategies that align with company objectives.
• Insightful Data Analysis: By referencing a background in insightful data analysis, the candidate shows competence in utilizing data to inform marketing decisions, a crucial skill for making effective and efficient marketing strategies in the digital age.

What are the basics of the design or format of your digital marketing cover letter?

To start, here's a reminder for you: the Applicant Tracker System (or software that is used to assess candidate profiles), won't be reading your digital marketing cover letter.

Recruiters enjoy reading digital marketing cover letters with a standardized format that uses:

• the same font as the resume (e.g. modern ones like Raleway or Volkhov are prefered over the clichéd Times New Roman or Arial);
• single spacing to keep the content concise and organized (this is all ready for you in our cover letter templates );
• a one-inch margin to wrap around the text, like in our cover letter builder ;
• PDF as a file format, as it allows your design (and visual element) to stay the same.

Finally, we can't go on without mentioning the key sections of your digital marketing cover letter.

In the top one-third, make sure to include a header (with your contact information, name, role, and date), a salutation, and an introduction.

Next, follows the heart and soul of your digital marketing cover letter or its body.

End your digital marketing cover letter with a closing paragraph and, if you wish, a signature.

The top sections on a digital marketing cover letter

• Header: This includes your contact information, the date, and the employer's contact information, ensuring the letter is properly addressed and can be easily referenced by the recruiter.
• Opening Greeting: A personalized salutation demonstrates professionalism and shows that you've taken the time to research the specific person handling the job application.
• Introduction: Here, you should briefly introduce yourself and express your enthusiasm for digital marketing, capturing the recruiter's attention and setting the tone for the letter.
• Body: In this section, highlight specific digital marketing skills, such as SEO expertise or social media campaign management, and relate them to the job description to show you're a perfect fit.
• Closing and Call to Action: Conclude by reiterating your interest in the position, thanking the recruiter for their consideration, and suggesting an interview or further discussion to demonstrate your proactive approach.

Key qualities recruiters search for in a candidate’s cover letter

• Proficiency in SEO and SEM: Recruiters look for candidates who understand how to optimize content for search engines and manage paid advertising campaigns to increase visibility and drive traffic.
• Experience with social media marketing: Knowledge of how to effectively leverage social platforms for brand growth is critical, as is understanding the analytics and advertising tools each offers.
• Data analysis and interpretation skills: Being able to measure, interpret, and report marketing campaign performance using analytics tools is valued for making data-driven decisions.
• Content creation and storytelling: The ability to craft engaging content that resonates with the target audience and tells a compelling brand story is crucial for digital marketing success.
• Email marketing experience: Expertise in building and maintaining email lists, designing emails, and tailoring campaigns for audience segments is a sought-after skill.
• Creativity and innovation: Recruiters want marketers who can think outside the box to create unique campaigns that cut through the noise and capture the attention of consumers.

Kick off your digital marketing cover letter: the salutation or greeting

When writing your digital marketing cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them . Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your digital marketing cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Hiring Committee,
• Dear Mr./Ms. [Last Name],
• Dear Dr. [Last Name],
• Dear [Job Title] Search Committee,

The digital marketing cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your digital marketing cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your digital marketing cover letter , immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your digital marketing cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

What to write in the body of your digital marketing cover letter

Now that you've got your intro covered, here comes the heart and soul of your digital marketing cover letter.

It's time to write the middle or body paragraphs . This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your digital marketing resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

• covers job-crucial skills;
• can be measured with tangible metrics;
• shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Time to wrap up your digital marketing cover letter

Writing the closing paragraph of your digital marketing cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your digital marketing cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

Which story should you tell in your digital marketing cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your digital marketing cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your digital marketing cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Winning at your job application game starts with a clear and concise digital marketing cover letter that:

• Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the digital marketing resume;
• Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
• Includes an introduction that helps you stand out and show what value you'd bring to the company;
• Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
• Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.

Digital Marketing cover letter examples

Explore additional digital marketing cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

How To Answer The “What Do You Think This Company Could Do Better?” Interview Question

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