digital marketing job description resume

Digital Marketing Resume Examples and Templates for 2024

• Resume Examples

How To Write a Digital Marketing Resume

• Resume Text Examples

Digital marketing is a highly competitive field, and you must create a resume highlighting your accomplishments to stand out from the crowd. Digital advertising has experienced several advancements over the past ten years, so it’s important to show hiring managers that you’re at the forefront of these developments.

For example, highlighting your knowledge of omnichannel marketing, search engine marketing, and AI tools will convey that you’ve continued to evolve alongside the industry. You should also feature key achievements to demonstrate the value you bring to organizations. Throughout this guide, we provide expert tips to help you translate your digital marketing career into an impactful, professional resume.

• Entry-Level
• Senior-Level

1. Craft an outstanding profile with a summary of your digital marketing qualifications

Anyone who works in marketing will tell you that “marketing” something is a unique skill. Building a solid digital marketing resume begins with writing a compelling summary statement to display near the top of your resume.

In this section, you must do your best to separate yourself from the competition. Many people must correct the mistake of using generic filler words that offer no value, such as problem-solving or critical thinking. Instead, you can follow a simple formula that includes your job title, measurable achievements, and relatable expertise that you bring to the position.

Professional Profile - Example #1

A Digital Marketing Manager with 10+ years of experience specializing in content marketing, SEO strategy, brand messaging, and affiliate marketing. A proven track record of building and leading diverse teams to execute end-to-end digital campaigns. A strong history of developing innovative strategies to grow brand awareness and enhance content engagement.

Professional Profile - Example #2

A Digital Marketing Coordinator with three years of experience specializing in SEO marketing, social media, digital advertising, and demand generation. Adept at identifying opportunities to enhance web page performance, generate sales leads, and improve market penetration.

2. Showcase your digital marketing experience

When filling out the experience section of your resume, it’s easy to get caught up in listing bullet points of what you think you did in each position. However, you must demonstrate your impact, not just your job duties. Many people find achieving the right balance challenging, but it’s possible when you’re intentional. One way to set your digital marketing resume apart is by highlighting the results of your professional achievements.

For example, if you were responsible for managing email marketing campaigns, include the percentage of leads you generated over time. If you were responsible for implementing A/B tests, which provided better results? As you build your professional experience section, be thoughtful and ensure it centers on your accomplishments. It can make all the difference in landing your next interview.

Professional Experience - Example 1

Professional experience.

Digital Marketing Specialist, Cochran Medical Devices Inc., Detroit, MI November 2019 – Present

• Manage all aspects of digital marketing strategy for a $50M medical device company, execute paid search and SEO marketing campaigns, develop digital ad copy, and successfully increase CTR from 1.56% to 2.72%
• Implement omnichannel marketing tactics to secure new business with major hospitals and medical facilities, contributing to a $10M increase in revenue over two years
• Analyze and monitor conversion rates and website traffic and provide recommendations to senior leadership to improve lead generation

Professional Experience - Example 2

Digital Marketing Manager, Accelerate Learning Inc., Miami, FL February 2016 – Present

• Define all aspects of digital marketing strategy for an online learning provider generating over $100M in annual revenue, including PPC, SEO, and content marketing campaigns
• Develop and implement affiliate marketing campaigns to enhance lead generation, establish strategic partnerships with educational institutions and online learning companies, and successfully generate over $10.2M in incremental revenue
• Collaborate with the marketing department, VP of marketing, and director of marketing to establish a brand identity centered around accessible learning and equity

3. Add digital marketing education and certifications

Another strategy you can use to help set your resume apart is bolstering your education and certifications section. This is especially important for digital marketing professionals, as hiring managers will be highly interested in your areas of expertise.

Including your education will also send a positive message to prospective employers that you’re highly engaged in your industry and have continued to expand your skill sets in digital marketing.

Certifications

• [Certification Name], [Awarding Organization], [Completion Year]
• Professional Certification in Digital Marketing, AMA, 2019
• Semrush SEO Toolkit Exam, 2018
• [Degree Name]
• [School Name], [City, State Abbreviation] [Dates Enrolled]
• Bachelor of Science (B.S.) Marketing
• UNIVERSITY OF SAN DIEGO, San Diego, CA September 2016 – June 202

4. List digital marketing general resume skills and proficiencies

As a digital marketing professional, you already understand the importance of keyword optimization for websites and campaigns. The same is true for the job search, as most companies rely on Applicant Tracking Systems (ATS) to identify qualified candidates by parsing resumes for key terms that match the job posting. As you build your resume, refer to the job description to ensure your document features the right qualifications for the position. Below, you’ll find a list of keywords you may encounter during the job hunt:

How To Pick the Best Digital Marketing Resume Template

Selecting the ideal template can be challenging with such a wide variety of options. Don’t overly stress here. As long as it’s structured to highlight your qualifications and achievements, your choice won’t negatively impact your chances. It’s also best to avoid templates that overuse color, large bulky graphics, and large amounts of white space.

Digital Marketing Text-Only Resume Templates and Examples

Raheem Richardson (123) 456-7890 [email protected] LinkedIn | Portfolio San Diego, CA 12345

Digital Marketing Coordinator, Sunfire Broadband, San Diego, CA October 2021 – Present

• Coordinate with the marketing team to manage demand generation activities for an internet provider with over 2.5M customers, including SEO marketing, digital advertising, social media marketing, and email marketing campaigns
• Develop and implement search engine marketing strategies to optimize keywords, resulting in a 130% increase in monthly web traffic in 2022
• Perform copywriting and editing for email and social media marketing campaigns

Marketing Assistant, Self-Employed, San Diego, CA June 2020 – October 2021

• Supported the marketing team in developing and implementing B2B digital advertising programs to generate new leads and expand market growth for a recruitment firm
• Spearheaded a LinkedIn marketing campaign to grow brand awareness, which resulted in three new strategic partnerships and over $250K in new revenue
• Digital Marketing Strategy
• Demand Generation
• Email Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Digital Marketing Program, CareerFoundry, 2020

Bachelor of Science (B.S.) Marketing UNIVERSITY OF SAN DIEGO, San Diego, CA September 2016 – June 2020

Cameron Malfara (123) 456-7890 Cameron Malfara @example.com LinkedIn | Portfolio Detroit, MI 12345

A Digital Marketing Specialist with six years of experience specializing in omnichannel marketing, digital advertising strategy, and paid search campaigns. A proven track record of spearheading initiatives to drive sales growth and enhance audience engagement.

• Manage digital advertising initiatives for a $50M medical device company, execute paid search and SEO marketing campaigns, develop digital ad copy, and successfully increase CTR from 1.56% to 2.72%

Digital Marketing Coordinator, Abel Marketing Solutions Firm, Detroit, MI June 2017 – November 2019

• Delivered marketing consulting services to a variety of client accounts ranging from $80K-$350K, which included developing strategies for SEO and paid search campaigns
• Identified opportunities to enhance website and digital ad performance, which included recommending content updates, web architecture improvements, and cross-linking
• Paid Search Campaigns
• Omnichannel Marketing
• SEO Marketing Strategy
• Content Marketing

Bachelor of Science (B.S.) Marketing UNIVERSITY OF MICHIGAN, Ann Arbor, MI September 2013 – June 2017

Allison Rosenberg (123) 456-7890 [email protected] LinkedIn | Portfolio Miami, FL 12345

Digital Marketing Manager, Stargazer Marketing Solutions, Miami, FL June 2013 – February 2016

• Built, managed, and developed a diverse marketing team with 15 personnel, oversaw the execution of end-to-end digital advertising campaigns, and provided coaching and mentorship to facilitate career growth and professional development
• Spearheaded the implementation of various SEM, PPC, and social media campaigns, contributing to a 130% increase in website traffic and a 2.9% CTR
• Affiliate Marketing
• Brand Messaging
• SEO Strategy
• Professional Certification in Digital Marketing, AMA, 2016
• Google Digital Marketing and E-commerce Professional Certificate, Coursera, 2015
• Content Marketing Certification, HubSpot Academy, 2014

Bachelor of Science (B.S.) Marketing UNIVERSITY OF FLORIDA, Gainesville, FL September 2009 – June 2013

Frequently Asked Questions: Digital Marketing Resume Examples and Advice

What are common action verbs for digital marketing resumes -.

It’s easy to find yourself running short on action verbs during the resume-building process. Often there’s only a limited number of verbs you can use to convey your professional experience accurately. It’s important to differentiate your usage of verbs to enhance the readability of your bullet points. Below, you’ll find a list of action verbs you can use to keep your content fresh and compelling:

How do you align your resume with a job description? -

Although companies continue investing heavily in digital marketing to expand their businesses, you’ll still need to carefully align your resume with the job description to differentiate yourself from the crowded field of applicants. If your document isn’t targeted towards individual opportunities, you may find yourself being passed over during the hiring process. 

For example, suppose an organization is seeking a digital marketing specialist who excels in SEO marketing strategy. In that case, you’d want to provide specific examples of improving web traffic, CTR, or conversion rates. If a company seeks an expert in content marketing, you may want to showcase how you successfully improved content engagement amongst target audiences.

By aligning your resume with the job description, you’ll give yourself the best chance of landing the interview and propelling your career forward.

What is the best digital marketing resume format? -

Reverse chronological is the ideal format for digital marketing resumes. Hiring managers will always be more interested in your most recent achievements, especially for the digital marketing field, as new technologies, tools, and strategies are constantly emerging. Functional resumes are generally considered outdated by most recruiters in today’s job market, as skill-based formats aren’t equipped to detail your career accomplishments.

A matching cover letter can be a valuable asset to bolster your job application. If you submit one, customize your cover letter to the company you’re applying to. In the middle paragraphs, you should say something specific about the organization’s reputation or work culture and why this draws you to apply for the position. For more insights, visit our marketing cover letter guide .

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Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Digital Marketing Resume Example for 2024 [Free Template Included!]

As a digital marketer, you probably have amazing achievements behind your bank:

• You’ve ranked websites on Google.
• Successfully ran Google Ads campaigns with positive ROI.
• Managed Facebook ad campaigns with 4-5 figures in spend.

…And yet, none of those achievements are going to help you land your dream job unless you frame them right in your digital marketing resume.

But worry not, we’ve got your back! In this guide, we’ll teach you all you need to know to perfect your resume (AND give you a digital marketing resume example to inspire you).

Here’s what we’re going to cover:

How to Write a Convincing Digital Marketing Resume in 8 Steps

• Free Digital Marketing Resume Template (You Can Plug & Play)
• 15+ Tips to Put on Your Digital Marketing Resume

So, let’s dive right in!

Compelling Digital Marketing Resume Example [For 2024]

Impressive, right? Here’s everything this digital marketing resume example does right:

• Follows the reverse-chronological format. This format is the most popular one worldwide and is easily the safest choice.
• Lists contact details right. This includes an email address, a phone number, location, and LinkedIn URL. It also includes a URL to the candidate’s personal blog, which is sure to “wow!” the recruiter.
• Grabs the hiring manager’s attention straight away with a resume summary. In a single glance, the recruiter can tell that the candidate is a digital marketing professional with the right amount of experience.
• Focuses more on achievements than responsibilities. This helps the candidate stand out from other digital marketing specialists. Anyone can say they’ve done Google Ads, but not everyone has managed accounts with 4-figure monthly spend.
• Uses bullet points. The digital marketing resume example above uses bullets to convey information in an easy-to-follow way.
• Lists relevant skills. The digital marketing specialist resume above lists in-demand marketing skills like Google Ads, SEO, and others.
• Takes advantage of optional sections. The digital marketing resume example above includes extra sections such as “Projects” and “Certifications.”

Inspired by the digital marketing example above?

Awesome - now it’s time to create yours!

In this section, we’ll walk you through the steps you need to create a compelling digital marketing resume, starting with:

#1. Format Your Digital Marketing Resume Right

There are 3 typical resume formats:

• Reverse-chronological
• Combination

Out of the 3, the reverse-chronological one is the most popular worldwide. Whether you’re based in NYC or Tokyo, chances are, every hiring manager will be familiar with this resume format.

While the other 2 formats do have their merits, your safe choice is to stick to the chronological one.

Here’s what it looks like:

Once you’ve decided on the format, it’s time to start working on the resume style and layout. Here’s what that involves:

• Keep your resume one page long. The universal standard for resumes is one page, and we recommend you stick with it. The only case where it’s OK to go for a longer resume is if you’re a very experienced professional or applying for a role in academia. 
• Use section headers to identify specific sections. 
• Pick the right font. If your digital marketing resume is written in Comic Sans, no one’s going to take it seriously. Pick a more conventional resume font like Roboto, Ubuntu, etc. 
• Use 11 - 12 pt font size for the body text in your resume (excluding the section headers).

Use a Digital Marketing Resume Template (And Skip the Formatting Hassle)

Let’s be real - as a digital marketing expert, you have much better things to do than spend hours tinkering with your resume’s layout.

Want to skip past all that hassle?

Use a Novorésumé free resume template !

All you have to do is pick a template, plug in your contents, and you’re good to go!

And the icing on the cake?

Our resume templates look much better than the conventional black-and-white resume:

#2. Add Your Contact Information (Avoid Typos!)

Once your resume layout and formatting are done (or you picked an easy way out with a template), it’s time to work on your resume’s contents.

So first things first - the contact information section .

This one’s probably the most straightforward section on your resume, but very important to get right nonetheless.

Sure, you can have the most impressive work experience in the world, but none of that matters if the recruiter can’t contact you because there’s a mistake in your phone number.

In this section, fill in the following information (and make sure to double-check):

• Name and surname.
• Professional title. Make sure it matches the one mentioned in the job description. E.g. if the role asks for “SEO Expert,” use that as a title instead of “Digital Marketer.”
• Phone number.
• Email address. Make sure it’s professional, though. E.g. [email protected].
• Location. City and country are good enough, the recruiter doesn’t need to know your address.
• (Optional) LinkedIn URL. If your LinkedIn is up-to-date, you can include a URL.
• (Optional) Website. Do you blog about digital marketing? Maybe you even have a personal website where you offer freelance marketing services? Include a URL and impress the hiring manager!

And here’s how this would look like on a resume:

John Doe Digital Marketing Expert  

123-123-1234 [email protected] New York, NY linkedin.com/in/johnd

#3. Write a Powerful Resume Summary or Objective

When reviewing your digital marketing resume for the first time, the hiring manager is going to spend around 6-7 seconds quickly skimming it to see if you’re a relevant candidate.

In those brief seconds, your resume should show the recruiter that:

• You are, indeed, a digital marketing specialist.
• You have enough years of experience for the role.
• You have the right skills or achievements for the position.

So, how can you make that happen?

By using a resume summary , of course!

A resume summary, in a nutshell, is a 2-4 sentence “summary” of your work history. It paints the general picture of what level you are in your profession and helps introduce your resume in an appealing way.

Here’s what a solid digital marketing resume summary looks like:

Digital marketing specialist with 7 years of experience implementing SEO and content marketing strategies. Helped grow Finance Blog to 6-digit monthly organic traffic within 3 years. Experienced in managing freelance writers and link-builders. Proficient in Google Search Console, Google Analytics, copywriting, and editing.

The above example mentions the applicant’s job title, years of experience, an achievement, as well as top skills - everything that the recruiter needs to know that they’re relevant for the role!

If you’re applying for an entry-level digital marketing role, you want to use a resume objective instead. Check out our article to learn how to write one!

#4. Create an Achievements-Oriented Work Experience Section

As a digital marketing specialist, the work experience section is, arguably, the most important section on your resume.

At the end of the day, when applying for a marketing role, what really matters are your past experiences and achievements - everything else is secondary.

So, how can you create an effective work experience section?

First, start by formatting the section:

• Create a section header titled “Work Experience.”
• Start by listing your current or most recent work experience and go backward in time from there.
• For each entry, include your professional title, company name, dates employed, and 3-5 of your responsibilities or achievements.
• Under older positions, you can include less than 3 responsibilities/achievements for each, as they’re not as important.

Simply listing your work history, though, is not enough.

Your work experience section needs to make the recruiter pick you over other digital marketing specialists. Here’s how you can do that:

• Stick to achievements over responsibilities. The recruiter knows what your responsibilities as an online marketer were; they’re more eager to know how you excelled at the role.
• Quantify your achievements. Sure, you can say you were “Charged with running Google Ads,” but this doesn’t tell the hiring manager much. They want to know how much of a budget you managed, how many accounts simultaneously, what kind of ROAS you achieved, and the timeframe you worked on the accounts. 
• Use Laszlo Bock’s formula . Do you have a hard time quantifying your achievements? Follow this formula: Accomplished [X] as measured by [Y] by doing [Z].

Here’s how a compelling achievement would look like on a resume :

• Grew company website from 0 to 50,000 monthly organic traffic over 2 years by publishing 10 articles and building 5+ links per month.
• Grew company website using SEO.

The first example mentions results, timeframe, and actions taken. Thus, the recruiter can instantly understand your skill level.

The second example, on the other hand, is as vague as they get. The applicant can be an absolute rockstar, but there’s no way for the recruiter to know this.

#5. Mention Your Education (In Brief)

As a digital marketer, your educational background is not as relevant, but you still have to include it in your resume.

First, format the section as such:

• Add your latest degree up-top. Include degree name, institution name, years attended, and major.
• If you have a second degree (E.g. M.A. and B.A.) include it underneath the first following the same format.
• Feel free to skip on your high school education if you have a B.A. or any other type of higher education.

Here’s how this would look like on a digital marketing resume:

B.A. in Marketing NYC University 08/2013 - 05/2017

If you’re a recent graduate applying for an entry-level role , you can also add the (relevant) courses you’ve taken in your education entries as such:

B.A. in Business Administration

Boston University

08/2016 - 05/2020

Courses Taken:

• Digital Marketing 101
• Consumer Behavior
• Copywriting

#6. Include In-Demand Digital Marketing Skills

The next step to perfecting your digital marketing resume is including the right skills.

By “right skills,” we mean skills relevant for the role, not every skill you’ve ever learned.

Focus on more in-demand skills, such as: 

15+ Most In-Demand Digital Marketing Skills

• Digital Marketing
• Google Analytics
• Google Tag Manager
• Content Marketing
• Communication
• Email Marketing
• Facebook Ads
• Social Media Marketing
• Data Analysis
• Conversion Rate Optimization
• Link-Building
• Influencer Marketing
• Instagram Marketing

#7. Still Got Some Space? Add These Optional Resume Sections

If you’ve still got some space on your resume (which is likely the case if you’re a student applying for entry-level roles ), here are some additional sections you can add to your resume:

• Projects. Think, any type of online project you’ve undertaken yourself. E.g. starting a drop-shipping business, an e-commerce store, SEO-focused blog - you name it. 
• Certifications. There are a ton of relevant certifications that can help back up your skill-set as a digital marketer. You can earn such certificates on Google Digital Garage , HubSpot Academy , and Facebook Blueprint .
• Hobbies & Interests .While not a job-winner on its own, a hobbies and interests section can help you establish rapport with your interviewer, as well as show them something about yourself as an individual and not just a professional.

Here’s an example of how these sections can look like on your resume:

Sarah’s Etsy Store

2017 - Present

• Created my own Etsy store selling handmade necklaces.
• Used Etsy SEO to rank my products page #1 on several keywords.
• Drove over 20 sales per month, totalling 500 USD plus revenue per month.

Certifications

• Google Analytics Certification, 2018
• HubSpot Social Media Certification, 2019

Hobbies & Interests

• Snowboarding
• Creative Writing
• Fantasy Literature

#8. Make Sure Your Digital Marketing Cover Letter Is as Impressive as Your Resume

At this point, your digital marketing resume should be very compelling…

But your work isn’t done yet - you also need to create a digital marketing cover letter that’s just as impressive as your resume.

Here are some tips on how to do that:

• Start off the cover letter by addressing the hiring manager with their full name and job title. Sure, you could do the old-fashioned “dear Sir/Madam,” but you want to stand out, not fit right in, right?
• Impress the hiring manager with your cover letter introduction by including your most important qualifications, such as years of experience, top achievements, and top skills.
• In the body section of your cover letter, give more context to the experiences and achievements listed in your resume.
• Finally, wrap up the cover letter with a strong call to action at the end.
• Check our guide on cover letter mistakes to make sure your cover letter is spotless.

Still confused? We don’t blame you, creating a cover letter isn’t all that easy. Luckily, we have a dedicated guide just for that! Check out our cover letter guide here .

Key Takeaways

And that’s about it!

At this point, you should know all you need to know to create a compelling digital marketing resume. Before you go, though, let’s review all the key points we’ve learned so far:

• Use a resume summary to show the recruiter that you’re a qualified candidate right off the bat.
• In your work experience section, make sure to use quantifiable achievements over responsibilities when possible.
• Include the most in-demand digital marketing skills (and skip on cliches like teamwork and Microsoft Office).
• Still got some space on your resume? Add optional sections like Projects, Certifications, or Hobbies.

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5 Digital Marketing Specialist Resume Examples for 2024

• Digital Marketing Specialist (DMS) Resume
• DMS Resume Writing 101

You’re a marketing maestro who knows how to oversee multiple campaigns at once in a way that promotes growth. While many go on TikTok to watch funny clips, you know exactly what type of content drives the most traffic and has the best PPC ratio.

Analyzing marketing insights may come easy to you, but do you know the stats on what should go on your resume or create a cover letter that wins? Don’t worry—we do!

Save yourself time and frustration, and check out our expert tips on crafting a successful resume using one of our digital marketing specialist resume templates . With our resume examples , you’re just a few steps away from a new job.

Digital Marketing Specialist Resume

or download as PDF

Digital Marketing Specialist 2 Resume

Digital Marketing Specialist 3 Resume

Digital Marketing Specialist 4 Resume

Digital Marketing Specialist 5 Resume

Related resume examples

• Digital marketing director
• Digital marketing manager
• Senior digital marketing manager
• Digital marketing analyst
• Digital marketing

What Matters Most: Your Digital Marketing Skills & Experience

The fast-paced world of digital marketing holds no mysteries for you. Although it feels like there’s a new trend in SEO or social media every other day, you manage to stay on top of it all and remain sane.

It takes a unique blend of skills to become a successful marketer, and a lot of these abilities are on the technical side. Of course, it’s crucial for you to be a strong communicator who seamlessly collaborates with designers, content writers, and marketing managers, but soft skills leave less of an impression on a resume, so save them for the cover letter .

Given this, highlight the abilities that demonstrate your expertise in digital marketing. This includes social media, Google Analytics, and various marketing techniques.

9 best digital marketing specialist skills

• Google Analytics
• Social Media
• Google AdWords
• Data Analysis
• Copywriting
• Email Marketing

Sample digital marketing specialist work experience bullet points

In a role that’s so results-driven as a digital marketing specialist, data is your best friend. Instead of focusing on day-to-day tasks, use this part of your resume to list your achievements and back them up with numbers.

Talk about your financial wins, successful campaigns, and innovative SEO strategies. Quantify those accomplishments to give them more weight. 

For example, instead of simply saying that you’ve run email campaigns, say that you implemented a new email marketing strategy that increased open rates by 27%.

Here’s how you can do this:

• Launched new software to develop, test, and review analytics for marketing campaigns, surpassing target KPIs by 40%
• Managed and created content strategies that increased year-over-year referral traffic by 63%
• Implemented new SEO strategies across multiple channels that boosted organic search traffic by 40% over a 6-month period
• Performed in-depth data analysis over the course of 12 months, resulting in refined marketing strategies that improved campaign ROI by 18%

Top 5 Tips for Your Digital Marketing Specialist Resume

• Conversions are the greatest measure of how effective your digital marketing strategies are, so show them off. Talk about click-through rates, open rates, sales conversions, and increases in engagement. Don’t just pick the biggest numbers, though—mention things you can explain perfectly during the interview.
• An increase in traffic can mean an improvement in the financial side of things, but it doesn’t always have to. To show your success and value as a digital marketing specialist, underscore the budgets you’ve managed and how well you stayed within their frames. Similarly, an increase in ROI or pure sales sounds even better if you express it in financial terms.
• You know that many different tools are needed in your job, so list the ones you’re proficient in. This includes things like Semrush, Google Analytics and AdWords, HubSpot, Adobe Suite, Mailchimp, Canva, and WordPress.
• Your role requires a great deal of versatility, but don’t just list that as a skill on your resume . Instead, pick out work experience bullet points that express it. For example, mention the campaigns you’ve spearheaded and the landing pages you’ve optimized, but also talk about collaborating with internal teams to implement a new social media presence. This shows you can take initiative but also work in a team effectively.
• Depending on the type of company you’re applying to, be ready to adapt. As an example, if the company is a B2B corporation that specializes in cybersecurity, you can forego your experience with Snapchat but focus on LinkedIn instead.

If you have any certifications related to digital marketing, pick a resume template that lets you highlight them. This includes certificates related to things like Google Ads, Facebook Blueprint, HubSpot Content Marketing, or Google Analytics.

When transitioning to a digital marketing specialist role, emphasize transferable skills and experiences. Jobs in marketing, social media management, content writing, and graphic design all have some overlap.

We don’t recommend doing that—you’ll see better results if you tailor your resume to match the job description . Update your skills , work experience, and career objective based on the advert. The cover letter should always be updated, too.

How to Write a Winning Digital Marketing Resume (With Examples)

With every passing year, the digital marketing job market is growing ever more competitive. In fact, according to the U.S. Bureau of Labor Statistics, the number of digital marketing roles is projected to grow 6% between 2022 and 2032 —double the average of all occupations!

Breaking into this exciting world means having a digital marketing resume that stands out. It should highlight your skills and experience in a clear, concise way. But what skills and experience should you include? And what should you leave out?

This guide explores how to write a winning digital marketing resume, including examples of what to do and what not to do. When you’ve finished reading, you should have all the information you need to produce a resume that will land you the job you want.

We’ll cover the following topics:

• How do I write a digital marketing resume? (step by step)
• What skills do you need for digital marketing?
• Digital marketing resume examples

Ready to learn how to polish your digital marketing resume to perfection? Then read on!

1. How do I write a digital marketing resume? (step by step)

It goes without saying (but we’ll say it anyway!) that every resume is unique to the individual writing it. Still, some general tips will ensure yours stands out for all the right reasons. Before applying for a job, it’s worth being honest if it’s the right one for you. To help decide, check out these 10 signs you’re ready for a career in digital marketing .

Presuming you’re good to go, in this section, we’ll take you through the resume writing process, step by step. We’ll cover the digital marketing resume layout, what to include in each section, and tips for perfection.

First, let’s look at the basics: exploring your resume’s layout.

Digital marketing resume layout

What sections should your digital marketing resume include? As with any job application, your resume should have the following:

• Contact details (so employers can get in touch with you)
• Professional summary (a short outline of your professional situation and why you are suitable for the role)
• Work experience (listing your most recent and relevant jobs)
• Skills (what competencies you’ll bring to the position)
• Education (a history of formal education, including qualifications)

While it’s a good idea to keep your resume as short as possible, some people also choose to include additional sections, such as:

Hobbies and interests

• Languages (if you speak more than one)
• Certifications (you can incorporate this into your education history if you prefer)

Although there are creative ways of presenting all this information, we’d advise you not to mess too much with the standard resume format. Resumes are functional documents designed to help recruiters quickly establish whether or not a candidate is a good fit for a role. Going too wild and making this difficult for them will do you no favors.

You can be creative, of course. Creativity is hugely important for any digital marketing position. And your application is a great place to express this. But there are other ways of showing creative flair. You can use your portfolio or personal website (both of which you can link to in your resume or send along with it).

Next, let’s take a closer look at what each section should include.

What to include in each section of your digital marketing resume

Think of your digital marketing resume as a layered cake—each section whets the reader’s appetite to continue, encouraging them to cut deeper into the cake. Subsequently, each section should provide a little more information than the last.

Contact details

Contact details are the cherry on your cake—always put them at the top of your resume and use as little space as possible; ideally, one line. They should include your name, email address, and phone number. You don’t need to put your postal address, but you can mention your location.

If relevant, it’s also a good idea to include your social media or a link to your portfolio/ website. Social media know-how is vital for most digital marketing roles—but vet your accounts first to ensure there’s nothing unprofessional going on! If in doubt, it’s always a safe bet to share your LinkedIn profile if you use it.

Professional summary

Your professional summary, or personal statement, is a brief overview of your skills and experience. Many consider it optional, but we think of it more like the top layer of frosting on your cake. It offers a tantalizing taste of what’s to come, encouraging recruiters to keep reading.

Your summary should be three or four sentences (if you can do it in less, even better). You should tailor it to each role you’re applying to. We’ve included an example of good and bad professional summaries in section 3.

Work experience

The work experience section should list your past jobs, starting with your most recent role. For each, include:

• The name and location of the company
• Your job title
• The dates you worked there
• A brief description of your role
• Key responsibilities and achievements

Bullet points are fine here and you don’t necessarily have to include every past job you’ve ever had. If you lack work experience, you can, of course, include all your past roles. This is also the place to include any digital marketing internships . If you’ve had numerous jobs, just include your current position and those most relevant to the job application.

When outlining job responsibilities and achievements for past roles, focus on things that are relevant to the current vacancy. You can do this by checking the job description. What skills are they seeking? Angle your achievements towards these. For example, if the job description asks for analytical skills and you’ve only worked in retail before, perhaps describe how you analyzed sales figures to determine which products to upsell. You get the idea.

This section should list your skills, focusing on those most relevant to the role. The list might include digital marketing-specific skills like:

• Social media
• Copywriting
• Data analytics

It could also include some broader meta-skills such as:

• Strategic thinking
• Problem-solving
• Attention to detail

Finally, you may have to include your experience with marketing tools, platforms, and software. For example:

• Adobe Creative Suite

Google Analytics

• CRM platforms

Whatever you do, don’t just cram this section with the skills you think the employer wants to see. Once again, it’s worth checking the job description to see what they have specified. Digital marketing is a broad term covering a lot of bases. Few employers expect you to tick off every skill on the list, so just play to your strengths. 

For instance, if you’re new to digital marketing and haven’t yet perfected the job-specific skills, why not focus on the meta-skills instead? A can-do attitude and willingness to learn can take you a long way.

In section 3, we’ll look at how you might want to present this information.

In this section, list your relevant education and qualifications. Like your work experience, you should start with your highest level of education first (for instance, a Bachelor’s or Master’s in digital marketing or content marketing). You should also mention any relevant coursework you carried out as part of these studies.

Types of qualifications you might include in this section include:

• A bachelor’s or master’s
• High school qualifications
• Any industry-specific professional qualifications or training programs you’ve completed. For example, the Google AdWords Certification or the CareerFoundry digital marketing certification.

Note: If your most recent educational achievement isn’t that relevant to the role (for example, if you studied something like geography or art history), consider creating a separate section for industry certifications. Employers will be more interested in seeing that you have a digital marketing-specific certificate than proving that you know which way round a Mondrian painting hangs .

A hobbies and interests section isn’t strictly necessary; only include one if it tells the recruiter something new.

For instance, if you’re applying for a social media marketing role and recently volunteered to promote a local event on social media, that’s worth adding. Meanwhile, if you’re applying for an SEO or content marketing role, you might want to mention your interest in blogging or photography (for example). We offer an example of how to write about your hobbies and interests in section 3.

Tips for perfecting your digital marketing resume

Getting the content of your digital marketing resume is the most important thing. Once you have, here are some tips for fine-tuning your resume to increase your chances of making it to the next stage of the process:

• Use a professional font: Common safe bets include Arial, Calibri, or Times New Roman—but make sure it is easy to read.
• Stick to a clean design: When it comes to resume, less is more—avoid unnecessary fluff. A splash of color can be okay, but don’t overdo it.
• Use clear headings: You don’t need to use the exact headings we’ve used here. For instance, you might decide ‘personal details’ is more appealing than ‘contact details’. But whatever headings you use, keep them short and break up the content so your digital marketing resume is easier to navigate.
• Use bullet points: Bullet points are a great way of keeping your resume punchy. Use short, concise sentences.
• Stick to two pages: If you can fit it comfortably on one page, even better.
• Incorporate keywords from the job description: Many recruiters use software to pre-assess resumes, weeding out the less suitable ones. Including as many keywords as possible (without impacting readability) can help ensure your resume gets picked up.

Unsure if this is the right resume approach for you? Then check out how to write a general marketing resume or create the best tech resume .

2. What skills do you need for digital marketing?

Since all roles have different requirements, evaluating your skills against the job description is crucial when writing your resume. While it means adapting your resume for every job you apply for, it’s necessary if you want to stand out.

As we touched on in section 1, there are three main types of skills that digital marketers may need to demonstrate:  

Digital marketing skills

There are several digital marketing skills that you’ll need. These are typically skills you will learn on the job or through a digital marketing program or certification. They include

• Content creation
• Digital marketing strategy
• Search engine optimization
• Social media marketing
• Email marketing
• Inbound marketing
• Lead generation

This list isn’t exhaustive, but it highlights some commonly sought-after skills.

Broader meta-skills

In addition to digital marketing skills, employers increasingly demand broader employability skills or meta-skills. These describe personal qualities that will help you succeed in any role. Some examples include:

• Creative problem solving
• Analytical thinking

Communication

Project management

• Being well organized
• Interpersonal skills
• Leadership skills
• Strong time management

If you have a strong portfolio of work to showcase your digital marketing skills and can supplement them with these broader skills, then you’re well-positioned to apply for a digital marketing job.

Technical skills

Finally, depending on the digital marketing role you’re applying for, your resume may need to demonstrate some technical skills, typically digital marketing software. If a job ad mentions a particular tool, familiarize yourself with it. 

Some common examples of software used by digital marketers include:

• KISSmetrics

In general, all digital marketers also require knowledge of basic office software (like Microsoft Word and Excel) and a working knowledge of computers.

3. Digital marketing resume examples

In this section, we explore examples of how to complete some different sections of your digital marketing resume (and how not to!). To give these a focus, we’ll pretend you’re an applicant applying for a digital marketing manager role at a fictional SEO agency called MadeUp Marketing.

Digital marketing resume professional summary example

Bad example:

I am a digital marketing professional with experience in SEO, social media, and email marketing. I am looking for a challenging role that will utilize my skills and experience.

Although this professional summary is short (which is good) it doesn’t tell the reader anything about the candidate’s skills, experience, or suitability for the role. As a result, it reads blandly and only describes the bare minimum requirement for applying. It’d be better not to have a summary at all.  

Good example:  

A results-driven digital marketing professional with 3 years of experience in SEO, social media, and email marketing at the renowned SEO agency, Green Potato. On average, over my two years at Green Potato, I’ve increased traffic and conversion rates for my clients by 38%. I am eager for a new challenge and trust that Madeup Marketing will be able to utilize and further develop these skills.  

This professional summary is much better. While it’s a little longer, it’s still short and immediately provides information about the candidate. We know they have three years of experience, where they currently work, and that they are results-driven (backed up with evidence).

Finally, it provides insight into the candidate’s character and motivations. Although not strictly necessary, namedropping the company shows they’ve tailored their application to the job rather than simply sending a generic resume.

Digital marketing resume skills section example

Content writing

Creative thinking

Pay-per-click advertising

This candidate has included a skills section, bullet-pointing their skills. While there’s nothing wrong with this, the candidate has presented the skills as if they’ve just popped into their head, mixing up meta-skills, technical skills, and role-specific digital marketing skills in one list.

Even if these tick off job description requirements, the section is cluttered and hard to read. In addition, they haven’t provided specific details or evidence of their abilities.

Good example:

Digital skills

Content writing – Excellent *****

SEO – Advanced ****

Pay-per-click advertising – Intermediate ***

Meta skills

Communication – Excellent *****

Creative Thinking – Advanced ****

Project management – Intermediate ***

Google Analytics – Excellent *****

MS Excel – Excellent *****

Ahrefs – Intermediate ***

  This candidate has also included a skills section, but it’s much better structured. They’ve used clear subheadings to categorize their skills, making them much easier to read.

Although not strictly necessary, they’ve also included a skills bar. This allows employers to see the candidate’s proficiency in each skill. While this might not be the best approach if you have many skills to include on your resume, it’s much more beneficial than a generic, disordered list.

If you  include a skills bar, you can also sort your skills by proficiency, highlighting your developed skills first, if you prefer.

Digital marketing resume hobbies and interests section

As we mentioned in section 2, hobbies and interests sections are not always necessary but can be a great way of highlighting achievements or interests that don’t fit comfortably elsewhere on your resume. If you have limited work experience, they can also help to flesh your resume out.

  Bad example

I like playing tennis, hiking, going to bars with friends and having fun.

This candidate has included a hobbies and interests section that is very brief and adds nothing valuable. At best, it’s irrelevant to the role; at worst, their mention of ‘going to bars’ might even damage their chances. We all socialize, but it isn’t necessary to list it as a hobby.  

I’m a keen tennis player and have been a member of my local club for 10 years. Last year I voluntarily supported the club in building its new Squarespace website. This included starting a blog to boost their SEO. In addition, my hiking group recently did a long-distance charity hike for charity, which I promoted on social media. We ultimately raising $2,000 in funds for children in need.

This candidate’s hobbies and interests section are much more detailed and informative. By including specific details and examples, they’ve given the reader a much clearer sense of their interests. Helping boost their local tennis club’s SEO is right on topic. It shows community spirit, too. We also know they’ve carried out social media marketing campaigns—bonus!

While you might not put your highest achievement in your hobbies and interests section, it’s a great way of ‘sweetening’ your resume, providing a well-rounded image of yourself with a bit of a humble brag!

4. Next steps

So there we have it! Now you should know how to write a digital marketing resume that will land you the job you want. Next up, to accompany your resume, you’ll also need to consider a cover letter or portfolio website. But one step at a time. The most important thing is to get your digital marketing resume right first, and the above tips will help you do that. Then you can progress into other areas that can support your application.

If you liked this post and want to find out more about a potential career in digital marketing, check out this free, 5-day intro to digital marketing course . You might also be interested in the following guides:

•  What does an email marketing specialist do?
• What does a content strategist do?
• Digital marketing trends to look out for

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Digital Marketing resume example & writing guide

Digital marketing job market and salary

True to form for any marketing communication tool, a job-winning digital marketing resume is about connecting with your audience — the prospective employer — in the right way, for the right place and time. 

To support and enhance everything you already know how to do well, Resume.io tips can help you successfully funnel this applied knowledge when seeking to impress a prospective new employer. 

This guide, along with our digital marketing resume example, will address:

• What digital marketing professionals do, how much they earn and what the job outlook is like
• How to write a resume that capitalizes on your specialized expertise
• The best format for a digital marketing resume that matches your qualifications and career goals to what this specific job and employer require
• Advice on each section of your resume: summary, work history, education and skills
• Professional resume layout and design tips.

What do digital marketing professionals do?

Simply put in this definition by Hubspot: “Digital marketing encompasses all marketing efforts that use an electronic device or the internet.”  In other words, it can be any form of marketing that exists online.

Almost anything and everything about digital marketing can seem new at any given time, except for that very phenomenon. As entrepreneur Amine Rahal wrote in a Forbes YEC Council forecast of emerging trends, “Digital marketing is an evergreen industry where change is the only constant. As we move into 2021, it's crucial that we, as marketers and entrepreneurs, stay on top of the latest industry developments.” 

No plateau or peak reached

Believe it or not, according to Hubspot writer Lucy Alexander, the number of people who go online every day is still increasing. Pew Research found in just the last three years, “constant” internet usage among adults increased by 5%, and yet this online presence frequency still only accounts for 30% of adults overall. So the potential for uptrends with implications for digital marketers remains strong.

If you need more inspiration from similar jobs, you can check out the related marketing resume examples:

• Digital Marketing Manager resume sample
• Marketing Manager resume sample
• Social Media Manager resume sample
• Marketing Associate resume sample
• Art Director resume sample
• Event Planner resume sample
• Content Writer resume sample
• Marketing Consultant resume sample
• Magazine Editor resume sample
• Blog Writer resume sample
• Content Marketing Associate resume sample
• Advertising Director resume sample
• Content Acquisitions Director resume sample
• Creative Director resume sample
• Marketing resume sample
• Brand Ambassador resume sample
• Brand Manager resume sample
• Public Relations resume sample
• SEO resume sample
• Marketing Coordinator resume sample

The average annual salary for digital marketing managers is $67,961, according to Payscale.com . This falls within a wide range from $47828, the annual compensation rate reported by entry-level digital marketing specialists, to $149,651 for those in marketing vice-president roles.

Somewhat lower average incomes for digital marketing professionals in the U.S. are reported by Glassdoor.com. This source puts the median annual salary at $57,260, within a range from $35,000 to $94,000.

The U.S. Bureau of Labor Statistics (BLS) does not categorize digital marketing jobs separately but reports median annual income figures for these occupations in May 2020: advertising and promotions managers —  $133,460 and marketing managers —  $142,170 in May 2020.

The BLS outlook for overall employment of advertising, promotions and marketing managers is favorable, as organizations strive to maintain and expand market share. Job growth of 6% is projected from 2019 to 2029, faster than the average for all occupations. 

How to write a digital marketing resume

Most resumes stick with a tried-and-true outline because it works. Your digital marketing CV should contain the following elements:

• The resume header
• The resume summary (aka profile or personal statement)
• The employment history section
• The resume skills section
• The education section

Your journey to excellence as a digital marketing professional gives you a leg up in crafting a resume that delivers substance and style in the same neat package. So much of the knowledge and experience you’ve acquired along the way is directly applicable to this very self-marketing project.

And that’s exactly how to approach the most important sales pitch you might ever write! Answers to these questions will inform your strategy in the same way as always: who am I writing this for, and why? 

It’s a safe bet you already have mastery over the three critical aspects that mystify many job applicants in other fields.

1. Research

Your target audience is the employer — specifically the hiring manager — in the same way you normally research customers or other stakeholders.

Investigate everything you can about the job you are applying for and the organization. Seek to fill in blanks about the workplace, the people, the corporate culture and brand.

2. Customize

Your research is the basis for tailoring the content, style, language and tone of your digital marketing resume accordingly.

Your targeted resume thus becomes a functionally adaptable document, at the ready to change up when each new job opportunity arises. And your marketing communication gifts keep on giving when each different resume version is engaging, relevant, compelling and above all, purposeful.

3. Optimize for ATS

Your knowledge of SEO and keyword use is golden here, dovetailing with steps 1 and 2 above. You likely understand better than most how e-algorithms come into play when human readers are searching for and selecting online content.

Unfortunately, countless worthy resumes for any given job post never find their way to the point of being seen by a recruiter’s human eyes. Most large organizations nowadays rely on Applicant Tracking Systems (ATS) as the digital filter for resumes submitted online. Each document file is scanned for keywords and ranked against all others on that basis. Only the highest-ranking resumes pass through the ATS for review by hiring staff. The rest are efficiently eliminated. As you might have guessed, the best source for ATS-proofing your resume is the job post you are responding to. You can’t go wrong scrutinizing the listed job requirements to determine precisely what hiring managers and their digital gatekeepers are looking for. Your expertise will then come in handy when it comes to incorporating as many resume-tailored keywords as possible, in your own relevant context and natural-sounding language.

Best resume format for digital marketing 

Choosing the best resume format for your digital marketing resume is an important step. As with most occupations, it will depend on the career path you’ve been following and where you are aiming to take it next. A key consideration is the type of position you are applying for and how best to bridge your past and future from the hiring manager’s perspective. It’s part of the same custom-tailoring strategy this guide keeps coming back to.

Should you emphasize where you’ve worked and the people who were part of the scene? The projects and campaigns that shaped your success stories? Or the specialized skills, talents and passions that make you a stand-out digital marketer that any organization would be lucky to nab?

The most commonly used chronological resume format works well for job seekers whose work history has mostly followed a linear pattern with one employer at a time. In that section of your resume, progressive job experience and accomplishments are organized by employer/workplace in reverse order from most recent to earliest dates. 

Alternative resume formats are sometimes better suited to those who are new to the workforce or changing careers, or whose occupational background is more diverse. Self-employed professionals working on a freelance or contract basis might opt for a project-based “functional” resume format. Other functional resumes emphasize specialized technical skills or modes of artistic expression, rather than work history. 

Digital marketing specialists who have worked independently or in specific niche markets might consider adopting the functional resume, or even a hybrid (combination) document that reflects their background and goals. The choice is yours.

Digital marketing CV summary example

Your CV summary — sometimes called the (resume profile or resume summary)  — requires the same audience-directed angle and persuasive tone to portray yourself in a positive light. You are the brand and the “buyer” needs are those of the employer you seek to impress.

For marketing professionals, adopting the face, voice and personality of an organization or brand should be second nature. In doing so, your message resonates with the target audience by focusing on what customers need and portraying that in a positive light. 

This compact space on your CV has a very big and important part to play. It’s where your personal and professional essence can shine through if you make the most of every limited word without selling yourself short. You have just two or three almost-complete sentences to hit the high notes, concisely but convincingly. Skip the “I” subject and launch straight into active, results-oriented verbs. Use language that’s clear, descriptive and fluid, but not flowery. Express enthusiasm, confidence and energy in a tone that’s earnest and authentic, never pretentious.

Trendwatcher hints

Expert advice on 2021 digital marketing trends yield ideas for crafting your resume summary from a problem-solver perspective. 

“Digital marketing has proved itself to be unparalleled in its resilience over the past year,” noted Forbes contributor Serenity Gibbons . Gibbons quotes a Digital Marketing Institute study that found “two-thirds of brands have seen a drop in revenue since the onset of the Covid-19 pandemic, and yet over a quarter of marketers are spending 90% or more of their budget on digital marketing."  Forbes Agency Council predicts a huge focus on collaboration, communication and consistency to structure and implement marketing plans:

• Remote working and hybrid events are here to stay.
• E-commerce will become your best bet.
• Content consumption will become even simpler.
• Befriending AI is becoming essential.
• Sustainability will remain in high demand.

Think of the summary as a resume synopsis that neither duplicates nor downplays the highlights found elsewhere, notably in the work history section. It takes your abilities and accomplishments a step further in conveying “who I am” from a “what I’ve done” perspective. Soft and hard skills can come across seamlessly in statements such as: “Led team members in delivering well-researched, high-quality content to consistently meet or exceed new subscriber goals.”

Experienced Digital Marketing Manager with a proven track record of developing and directing high impact digital marketing strategies. Skilled in overseeing web strategy and development, digital engagement, and consumer-facing tools. Adept in guiding strategic relationships to achieve company goals. 

Employment history sample

If your career has been following a consistent series of employee positions in digital marketing, then the conventional resume structure leading off with your work history, in reverse chronological order, is suitable. (Alternatives were touched on in the preceding guide chapter).

Your current/most recent job appears first and your earliest job comes last, going back no more than four or five positions. If there are work history lapses or stints in unrelated occupations, relevant positions should take precedence.

Each job entry starts with the employer name, location and when you worked there. Below that is a bullet point list of four or five contributions. Emphasize what you do or did, rather than your functional responsibilities. That calls for specific and direct action verbs in the simple past or present tense: “launched,” not “responsible for the implementation of” or “spearheaded,” instead of “in charge of organizing and running.”  

Your language should showcase accomplishments, rather than intent, citing measurable results and outcomes. Was there an impact on web traffic or revenues? Were readers or customers persuaded or influenced by a call to action?

Quantify your successes Digital marketers could adapt this monster.com sample of achievement-focused work history highlights:

• Reached 120% of customer acquisition target, capturing 7,500 new subscribers in six months following development and launch of a niche-marketing campaign.
• Created brochures and supporting materials that contributed to maximum-capacity attendance at sales prospecting events for a leading technology solutions provider.
• Facilitated a medical-billing company's domination of the Northeast market with successful PR initiatives.
• Wrote press releases that secured media hits in the Wall Street Journal, New York Times and Business Week.

Generally, only relevant digital marketing work experience belongs on your resume. Of course, there are exceptions. Say your sights are set on a gig writing blogs for a landscape design business, and you used to work weekends in the Home Depot garden supply department. Especially if your digital marketing work experience is otherwise on the thin side, this might be worth including.

November 2017 - March 2021 

Digital Marketing Manager at Algine Inc., New York 

• Defined, developed, and implemented marketing strategies to automate and measure target audience movement.
• Established processes and protocols for campaign measurement to optimize results.
• Maximized cost-effective operations and continually evaluated spending.
• Partnered across the organization to ensure content developed addressed consumer needs and wants.
• Served as an expert for digital channel platforms.  

July 2014 - October 2017   

Digital Marketing Manager at Client XII, Seattle 

• Developed and led processes to expand retail opportunities.  • Facilitated client on-boarding.
• Brought forth a strong understanding of SEO best practices.  • Developed and implemented SEO strategies.
• Monitored and tracked performance levels.
• Managed the marketing database and data management initiatives.

Digital marketing CV education example 

In scenarios where an employer requires you to have formal education, the typical educational requirement for digital marketing specialists is a bachelor’s degree in marketing, communications or graphic design. Google AdWords or some other specialty certifications may be needed also, and perhaps a master’s degree for manager or director positions. 

Generally, you will list the relevant degrees earned from colleges you attended in reverse chronological order, from highest to lowest levels. If you have space left on your 1-page resume, be sure to mention scholastic awards or other special achievements and honors. 

Any diplomas, certifications and internships relevant to your training and professional development also belong in this CV section. Don’t overlook anything that sets you apart as a continuous learner to keep pace in the ever-evolving digital marketing sector. 

There are instances when you might consider reversing the order of your resume work history and education sections. It might make sense if you are short on digital marketing experience (and are just entering this field), your educational background is particularly impressive or relevant, or you are a freelancer starting out or branching out in a sideline career. 

September 2010 - May 2014  Bachelor of Marketing, Seattle Central College, Seattle September 2006 - June 2010  High School Diploma, Bellevue High School, Bellevue 

Skills example section

This part of your resume is about marketing the skills you’ve mastered to meet anticipated employer demand. Staying ahead of learning curves comes with the territory of being a digital marketing specialist, along with your research skills. And because you also know a thing or two about marketing, the notion of marketing yourself in the skills and work history sections of your resume is hardly a stretch.

Make the most of your up-to-date digital marketing skills by letting recruiters know what you know that your next employer needs and wants. 

Do you have what they need?

Research cited by smartinsights.com found nearly three-quarters of marketing executives concerned about a critical deficit of digital skills and tools needed to analyze, create and implement marketing campaigns. Matt Shealey, president of ChamberofCommerce.com sees this as a huge opportunity for digital marketing professionals to master these five emerging skills that are in short supply.

• Ability to analyze data and draw insights
• Organization and project management skills
• Knowledge and appreciation of automation
• UX skills and an understanding of the customer experience
• Advanced social media knowledge

According to the Digital Marketing Institute, these nine soft skills can mean the difference between a good and a great digital marketer.

• Social skills
• Persuasion skills
• Analytical skills
• Comfort with technology
• Ability to adapt
• Multitasking skills
• SEO Best Practices
• Content Marketing
• Leadership Skills
• Adaptability
• Multitasking

Resume layout and design: first and lasting impression

Digital marketing specialists are used to ensuring their work always looks as good as it reads, even if someone else takes care of the design and formatting. Again in a fashion appropriate for the target audience — hiring staff — your goal as a workforce hopeful is a clean, reader-friendly resume layout and design. 

There are no hard and fast rules for choosing font style and size, text formats and even possible touches of color in graphic elements. Just be mindful of the design principles for adequate margins, line spacing and white space for proportion and balance to offset the text-heavy sections. 

Your instincts and talents may be reliable for creating a stylish-looking resume that does justice to the content quality: eye-catching but impeccably neat, polished and gimmick-free. But if you don’t have the time or inclination to do so from scratch, Resume.io offers an easier way with our online resume builder tool. Check out our collection of field-tested resume templates in a range of style categories. Choose one you like, click to select, and start entering your own replacement text. You’re relieved from fussing over the most tedious aspects of design and formatting, while still able to add your own stamp of originality.

Most online job applicants realize it’s important to download and save their resume as a PDF, the most commonly used default file format for ensuring compatibility between desktop and mobile devices. However, there are exceptional instances where PDF files may not be preferred or accepted, so always double-check the online submission instructions (online application systems may sometimes demand Word files, so choose a resume builder that accommodates this).

Key takeaways for a digital marketing resume

• Few occupations today are as rapidly evolving or as resilient to unforeseen economic challenges as digital marketing. As the demand for skilled digital marketing specialists remains unprecedented across all business sectors and industries, job opportunities and competition will go hand in hand.
• The constant need to future-proof your professional skills translates to your value proposition to prospective employers in a winning resume.
• The bar is set high for digital marketers to create a top-flight resume, while they also have a greater advantage being up to the task of research, custom-tailoring and ATS optimization.
• In particular, online advice from expert trend-watchers can be a rich source of ideas for a digital marketing resume geared to the most in-demand skills.
• Using the online resume builder and professional resume examples at resume.io lets you focus on writing worthy resume content with eyes on the prize, still with room for your own creative stamp.

Beautiful ready-to-use resume templates

• • Led the development and execution of comprehensive digital marketing campaigns across Meta, Google, and TikTok, increasing user acquisition by 45% within 12 months.
• • Managed a $500K quarterly budget for paid acquisition channels, optimizing spend for a 30% improvement in ROAS.
• • Implemented advanced targeting and retargeting strategies that reduced CPA by 20%, while increasing conversion rates by 15%.
• • Conducted A/B testing on over 100 ad creatives, identifying top performers that led to a 25% increase in engagement.
• • Collaborated with cross-functional teams to align marketing efforts with product launches, resulting in a 40% increase in product adoption.
• • Analyzed campaign data to provide actionable insights, leading to a strategic pivot that captured a new user segment and contributed to a 35% increase in market share.
• • Managed and scaled paid search and social campaigns across Snapchat and Apple Search Ads, achieving a 50% increase in leads.
• • Designed and executed a landing page optimization strategy that lifted conversion rates by 18%.
• • Utilized Looker and Google Analytics to monitor campaign performance, driving a 10% decrease in bounce rates.
• • Orchestrated the creative testing process, enhancing ad performance and contributing to a 22% increase in CTR.
• • Collaborated with engineering to integrate new tracking systems, improving data accuracy and campaign efficiency.
• • Analyzed performance data across multiple digital channels, identifying trends that informed strategic decisions.
• • Supported the execution of campaigns that resulted in a 15% increase in user engagement.
• • Developed and maintained reporting dashboards for real-time performance tracking, enhancing team responsiveness.
• • Assisted in managing a portfolio of digital ads, optimizing for a 10% improvement in ad efficiency.

13 Digital Marketing Resume Examples & Guide for 2024

Your digital marketing resume should clearly demonstrate an understanding of the latest online trends. Mastery of SEO, content marketing, and social media strategies is essential. You need to show tangible results, such as campaign metrics or growth figures. Employers want to see your ability to use digital tools effectively to drive success.

All resume examples in this guide

Entry Level Digital Marketing

Senior Digital Marketing Manager

Creative Digital Marketing

Digital Marketing Account Manager

Digital Marketing Analyst

Digital Marketing Consultant

Digital Marketing Executive

Digital Marketing Manager

Digital Marketing Specialist

PPC Manager

PPC Specialist

Digital Marketing Director

Digital Marketing Manager | Growth Hacking | Data Analysis resume example

Resume Guide

The Perfect Digital Marketing Resume

Resume Header

Resume Summary

Resume Experience Section

Education on Resume

Digital Marketing Skills

Digital Marketing Certifications

Other Resume Sections

Digital Marketing Cover Letter

Key Takeaways

By Experience

The current digital marketing industry is highly dynamic and has embraced the importance of content marketing, marketing automation, and the integration of AI tools like ChatGPT  for automating time-intensive tasks. So composing a digital marketing resume with the needs of a modern digital marketing agency will definitely test your ability to balance your creativity with your mastery of technical skills. All this and more can be a painful headache if you don’t have the guidelines to help you succeed.

Additionally, the landscape for getting a job in digital marketing is constantly evolving. This means constantly updating certifications like Google AdWords or Hootsuite Social Marketing to demonstrate you’re credible. Plus, due to the unstoppable evolution of technology, you’ll need to pinpoint them and showcase your ability to adapt.

The Bureau of Labor Statistics  anticipates a 10% increase in digital marketing job demand by 2026, with digital marketing jobs expected to grow by 6% by 2032, a rate higher than the average job growth rate. This indicates a strong and growing demand for digital marketing skills, making it one of the fastest-growing job sectors.

We’ll examine not only one digital marketing resume example but several to properly illustrate the challenges that face you and, consequently, provide you with the weapons you’ll need to convince your potential employer that the answer to their problems is your employment.

We’ll go over:

• Insider tricks and tips for crafting the best resume you can.
• Have a look at a great resume example specifically for digital marketing and talk about what was good about it.
• Different formats and sections to include in your digital marketing resume.
• A couple of work experience listings - good and bad with a look at why. Plus we’ll talk about not having any professional history and what you could show instead.
• The best way to present your education, skills, and certifications to effectively wow your recruiter.
• Finally, the secret weapon to any resume - the summary or objective and thoroughly inspect the steps you need to follow.

Do you already have a resume and want to check to see how it stacks up with our resume checker ?

Digital marketing is a broad discipline. Your resume will be more effective if you specialize in several areas like social media, SEO, analytics, SEM, UX/web design, content writing, email marketing, etc. Also, consider whether you’ll be expected to create strategies or just execute them.

Looking for other related resumes?

• Social Media Specialist Resume
• Content Marketing Resume
• E-commerce Marketing Resume
• Brand Ambassador Resume
• Copywriter Resume
• Marketing Intern Resume
• Public Relations Specialist Resume
• Marketing Manager Resume
• Marketing Director Resume
• Marketing Resume

Need to first get more familiar with the basics of what a resume’s purpose is? We got you covered!  

What’s the trick to the perfect digital marketing resume?

Here are a few tips that’ll help take the guesswork out of making an effective resume. Of course, we’ll get into more detail in the sections further down.

Be sure your  numbers make an impact

Unlike other fields where success can be more easily measured in terms of dollars and cents or tangible results, in digital marketing, success can be difficult to measure and communicate. The impact of SEO strategies, content marketing, or social media campaigns isn’t always directly visible in immediate sales or profit.

Your resume needs to provide numbers that paint you as an unparalleled performer and can easily convey your results.

Target your resume to specific company goals

Although digital marketing is an abstract term and can mean anything from SMM to SEO, companies are looking to address specific needs.

The key word here is ‘tailor’ . You need to tailor every aspect of your resume to each separate job you apply for - this is paramount. So, read about the company, study their most active marketing channels, check out other jobs they published, and find out what they currently want the most from digital marketing. In short, do your research!

The digital marketing industry's expansion is underscored by LinkedIn data  revealing 860,000 job openings for "Digital Marketing Specialists," emphasizing the critical need for skills in social media, content strategy, SEO, and analytics. This surge in demand is part of a broader trend where digital marketing continues to be one of the most sought-after job categories, driven by the increasing digitalization of business practices and the need for companies to enhance their online presence.

R esume format and layout make it easy to read

Combine headings, bullet points, and custom sections  to make your resume easy to scan. It’s a good idea to also highlight your results with bold text. For a digital marketing resume, you’ll need to choose between a couple of types.

• Hybrid or combination resume  format - this resume combines the key elements from a traditional functional resume and the chronological resume format to demonstrate both your skills and employment history.
• Functional resume  format  - a functional or skills-based resume is orientated around your skills. Instead of prioritizing your work history and job titles like on traditional resume templates, the focus is mainly on your transferable abilities and expertise.
• Reverse chronological resume  format - this is when you list the most recent experience first on your resume - also applicable to your education history. This type is best for those with a rich employment history.

Remember these other tips:

• Header : The resume header  is the first thing anyone reads. You need to include contact information  including professional social contacts such as LinkedIn , and possibly even a resume photo  (although not required).
• Length of a resume : It’s best to stick to between a 1-2 page resume length  since most recruiters lose interest after the second page.
• File format : Unless otherwise specified, a PDF resume file  format beats out a simple Word document every time. PDFs are easy to share and don’t have the same issues with images moving around.
• Choose the right font :  A standard 12p font should be used. The most used font types are Rubik, Lato, Montserrat, Raleway, Exo 2, Volkhov, serif and sans-serif fonts.

Optimize your resume for ATS

Applicant Tracking System (ATS) is software that automates the hiring process by identifying top candidates based on specific keywords such as certain skills and job titles, streamlining the recruitment process. As a job seeker, optimizing your resume for ATS is key to ensuring visibility.

Here are a couple of things you can do to make your ATS-friendly resume :

• Use relevant resume keywords : Keywords are crucial for your resume to pass through Applicant Tracking Systems (ATS) because they’re designed to scan resumes for specific terms related to the job posting. ATS often filters out resumes lacking these keywords, so strategically incorporating them can really impact whether your resume gets noticed or not.
• Apply standard formatting : Standard formatting is critical because ATSs may not correctly parse or may completely overlook important information in resumes with non-standard layouts, graphics, or unconventional section titles. Standard formatting ensures all parts of your resume are read accurately by the ATS, improving your chances of being selected .

Learn as much as you can about ATS and follow the tips you come across - you'll increase the chances of your resume passing through the system’s filters and landing in front of a recruiter.

Still feeling a bit out of your element? Have a more detailed look at some  more tips on writing resumes .

Digital marketing  resume example

Here’s what this applicant does well in their resume:

• Quantifiable achievements:  The resume includes specific, quantifiable achievements, such as increasing user acquisition by 45%  and improving ROAS by 30% , which directly aligns with the job's focus on growth and efficiency.
• Relevant experience and skills:  Demonstrates expertise in a wide range of relevant software and platforms, including Meta, Google Analytics , and SQL , showcasing a strong foundation in the technical skills required for the role.
• Education and certifications:  They list certifications in Advanced Google Analytics  and Effective Creative Testing , emphasizing a commitment to continuous learning and mastery of critical skills for digital marketing success.

The right  format for your   digital marketing  resume

In crafting a digital marketing resume, the first decision you’ll need to make is either to focus on skills or work experience. Obviously, this depends on your background and the job you're applying for. However, both elements are crucial in showcasing your capabilities and fit for the role.

Here's a nuanced approach to balancing both:

Early  Career Professionals

• Focus on skills:  At this stage, you might not have extensive work experience - instead, emphasize your digital marketing skills. Highlight specific competencies such as SEO, content marketing, social media management, PPC advertising, analytics, and any relevant certifications or courses you've successfully completed.
• Project and internship experience:  Include internships, volunteer work, or projects (even class projects) that demonstrate your skills in action. This can help fill the experience gap with practical examples of your abilities.

Mid to Senior-Level Professionals

• Highlight work experience:  For those with a significant amount of work experience, the focus should shift toward your professional history. Detail your roles, responsibilities, and the impact you've made at previous organizations. Quantify your achievements (e.g., increased website traffic by 30%, boosted conversion rates by 20%) to provide evidence of your effectiveness.
• Skills as supporting evidence:  However, don't neglect to list your skills. This includes both hard skills (e.g., specific tools or platforms you're proficient in) and soft skills (e.g., leadership, teamwork, communication). Tailor this section to match the job description, emphasizing the skills most relevant to the position you're applying for.

General Tips

• Keywords: Use keywords relevant to digital marketing throughout your resume. This not only helps in getting past the ATS but also aligns your resume with the job you're applying for.
• Results-oriented:  Ensure that you frame your contributions in terms of outcomes and results. Employers want to see the tangible value you can bring to their organization.

Digital marketing sections to consider:

• Summary or objective statement:  Gives a brief about the candidate's qualifications, expertise, and skill set relevant to a digital marketing job.
• Digital marketing work experience:  Showcase experience and your expertise in the digital marketing field through past roles. Don’t overdo it though!
• Key s kills :  Highlights technical or hard skills like SEO, SEM, content marketing, and soft skills such as creativity and problem-solving, vital for a digital marketing role.
• Education, certifications, and training:  Use this section to outline any relevant degrees, qualifications, or training you have received such as HubSpot Content Marketing Certification  (HubSpot), Google Digital Garage: Fundamentals of Digital Marketing , etc.
• References on a resume :  Here you can provide contact information of previous employers or clients who can vouch for your skills, work ethics, and achievements in digital marketing.

What recruiters look for on a digital marketing resume

• Practical SEO and SEM experience:  Recruiters prioritize this because proficient use of SEO and SEM directly influences the visibility and reputation of the company online.
• Proficiency in content creation:  Creating compelling and high-quality content is crucial for capturing audiences and successful marketing campaigns.
• Familiarity with social media platforms:  A significant instrument in the skillset of any great digital marketer.
• Analytical skills:  Being able to analyze the effectiveness of marketing campaigns, understand audience behavior, and improve future efforts is imperative.
• Up-to-date with the latest marketing trends : Digital marketing is ever-changing, and recruiters stress this to ensure potential candidates can adapt to new techniques and maintain the company's competitiveness.
• Usability skills:  Digital marketers need to display a wide range of website usability skills on their resume, such as User Experience (UX) and User Interface (UI) knowledge.

Digital marketing resume experience

Let’s look at both a bad and a good example of listing your work experience on a resume  in the digital marketing world:

• • Did digital marketing activities.
• • Handled social media.
• • Worked with team on projects.
• • Involved in website tasks.

Let’s look at the obvious:

• Vague job title:  "Digital Marketing Position" is too vague and doesn't specify the role or level of responsibility.
• Lack of specifics:  The duties are described in very broad terms without detailing what was actually done, making it impossible to gauge the scope of work or skills.
• No results shown:  It fails to mention any results or achievements from the work performed. Recruiters look for measurable impacts.
• Missing context:  There's no description of the company or the industry, which could help understand the scale and relevance of the experience.
• No skills or tools mentioned:  Doesn't specify any digital marketing tools or techniques used, leaving an inability to understand the candidate's competencies.
• Generic language:  Uses non-specific language that could apply to almost any job, failing to stand out or capture interest.
• • Led a digital campaign that increased online sales by 35% in 2021 through targeted social media advertising and email marketing.
• • Implemented an SEO strategy that elevated the company’s main product page to the top 3 search results on Google for key phrases, driving a 50% increase in organic traffic.
• • Designed and executed a content marketing plan that doubled blog traffic and increased subscriber count by 40%.
• • Managed a $15,000 monthly digital advertising budget, optimizing for a 20% increase in ad conversion rates.

Why this example is so much better:

• Company context:  The brief description of the company provides context, helping the reader understand the industry and scale of the business.
• Specific achievements:  Lists concrete results achieved, such as sales increase, SEO ranking improvements, and traffic growth, demonstrating their impact on the business.
• Strategy and execution:  Shows the ability to develop and implement digital marketing strategies, showcasing strategic thinking and execution skills.
• Budget management:  Highlights experience with budget responsibility, indicating trustworthiness and financial acumen.
• Relevance to digital marketing:  Each point directly relates to core digital marketing functions, making their experience relevant and valuable to similar roles.
• Clear and concise:  Uses straightforward language to clearly convey achievements and responsibilities, making it easy for hiring managers to quickly grasp the candidate's qualifications and successes.

How to quantify impact

Quantifying your achievements  or impact on a resume is crucial because it provides measurable proof of your achievements, making your accomplishments more compelling and understandable to employers. It highlights your effectiveness and contribution to past organizations, helping you stand out among other candidates.

• Mention the percentage increase in organic traffic  achieved through your SEO strategies, as it demonstrates efficiency in enhancing visibility.
• Include the number of leads generated  through your social media campaigns, which shows an ability to create effective, lead-generating content.
• Disclose the conversion rate improvements  you've contributed to, as this quantifies your ability to transform interest into purchases.
• State the dollar amount of the budget you've managed for pay-per-click campaigns , which can underscore fiscal responsibility and trustworthiness.
• Report on the reduction in the cost-per-acquisition  under your strategies, exhibiting your capacity to optimize marketing spend.
• Outline the percentage of growth in website engagement  or dwell time due to your content strategy, showcasing your ability to create relevant and captivating content.
• Document any significant increase in social media  following or likes during your time, reflecting your talent for audience growth and engagement.
• Point to any quantifiable improvements in email marketing open or click-through rates , which illustrates your expertise in this critical area.

The shift towards freelance and remote work is reshaping the industry's employment landscape. A significant 54% of marketing leaders are now hiring freelancers, influenced by factors such as layoffs and the growing preference for work-from-home arrangements. This trend points to the flexibility and adaptability required by digital marketing professionals in the current job market.

How to get hired as a digital marketer without experience

So, you need to create a resume with no work experience  in digital marketing - it’s not the end of the world. Instead focus on highlighting relevant skills, projects, and learning on your resume.

Here’s what you can focus on:

• Education and certifications:  List your degree and any relevant certifications you’ve earned, such as Google Analytics, Google Ads, HubSpot Inbound Marketing, etc.
• Relevant skills:  Focus mainly on the digital marketing skills you've learned through courses or personal studies, like SEO, content creation, social media management, data analysis, and PPC advertising.
• Personal projects : Showcase any personal projects where you've applied digital marketing skills. For example, managing a blog, running a social media campaign, or any website you’ve built and optimized.
• Internships and volunteer work:  Any internships or volunteer work that involved digital marketing tasks, even if they were only one part of your responsibilities.
• Online courses and workshops:  Mention online courses, webinars, or workshops you've completed that are relevant to digital marketing.
• Soft skills:  Highlight soft skills important in digital marketing, such as creativity, adaptability, analytical thinking, and communication skills.
• Tools and platforms:  List digital marketing tools you're familiar with, such as Google Analytics, SEMrush, Mailchimp, WordPress, Hootsuite, etc.
• Achievements and results:  If you have any quantifiable achievements from personal projects or related areas, like increased website traffic or improved social media engagement, don’t forget them either.

No job history? Hone your skills on your own… A good signal that you have those skills is by showing that you’ve developed a website or a blog on your own with some specific focus (just using Facebook and “being online all the time” isn’t enough.)

Clay Cazier, VP of Search Strategy at PMX Agency

Focusing on these areas will show potential employers that you have a foundational knowledge of digital marketing and the eagerness to learn and grow in the role, even without direct job experience.

We've got plenty more examples in our Experience Resume Section guide .

Digital marketing skills that make all the difference

With digital marketing strategies encompassing such a wide range of areas, listing skills is crucial as it showcases your expertise and capabilities. It helps you stand out as a candidate and aligns your strengths with the job requirements.

Just to reiterate, hard skills on a resume  refer to technical abilities like SEO, analytics, PPC, and content management—quantifiable and teachable skills. Soft skills , such as creativity, communication, problem-solving, and adaptability, are personal attributes that enhance interactions, job performance, and teamwork, which are crucial for navigating the dynamic digital marketing landscape.

Here are some of the most in-demand digital marketing skills:

Best hard skills for your digital marketing resume

• Search Engine Optimization  (SEO)
• Pay Per Click  (PPC)
• Google AdWords
• Social media marketing
• Email marketing
• Content Management Systems  (CMS)
• Digital advertising
• Conversion Rate Optimization  (CRO)
• Web analytics
• Data analysis
• Market research
• CRM software
• Marketing automation tools
• HTML/CSS/JS
• Graphic design
• Web development
• Mobile marketing
• Adobe Creative Suite

Best soft skills for your digital marketing resume

• Adaptability
• Collaboration
• Communication
• Critical thinking
• Decision making
• Problem-solving
• Time management
• Attention to detail
• Customer service
• Organizational skills
• Project management
• Relationship building
• Stress management
• Negotiation

However, as mentioned, digital marketers will be expected to specialize in one or more areas. That’s why it’s more important that you identify what type of digital marketer the recruiter is looking for and emphasize the skills relevant to that position.

Are you still not sure what skills will win recruiters over? Check out our guide on How to Create A Resume Skills Section To Impress Recruiters  as well as an exhaustive list of skills  that recruiters look out for.

Does a digital marketing resume need an education section?

Yes, in general, you should. Not so much so if you’re a seasoned professional, although it can complement your certifications and demonstrate your foundational knowledge. On the other hand, for recent graduates, it's crucial to detail your degree, since it can point out your academic background and relevant skills in the field.

But even without a degree, you can still show that you’re qualified. As one digital marketer put it:

Certifications are the new degree.

Justin Emig of the digital marketing agency Web Talent Marketing

That’s because the purpose of a  degree is to show you have certain relevant skills. If you can demonstrate that another way, all the better. Ultimately, digital marketing is such a fast-paced discipline that recent certifications and experience are going to be more valuable than a marketing degree from even 5 years ago.

Presenting your education on your resume

If you have degrees be sure to show them off and build an outstanding   education resume section   along with some excellent certificates. These will definitely make an impression on recruiters.

For a presentation that’s professional and straightforward, follow these basic guidelines:

• List in reverse chronological order:  begin with your most recent qualification or academic accomplishment and work your way backward, just like you would with your work experience.
• Separate sections for certificates and education:  to better showcase your credentials you may want to consider developing separate sections for each topic.

What to include:

• Degree name:   Specify the degree you earned.
• Institution name:   Where you earned your degree .
• Graduation date:   When you graduated or are expected to graduate .
• Major/Concentration:  List your major as well as any related minors .
• Relevant courses or projects:  Especially if directly related to digital marketing.
• Certifications:  Include any digital marketing-related certifications.
• GPA:  If your grade point average  is impressive and you're a recent graduate.
• Awards:  If you have received any awards related to your field  and they have relevance to the current position you’re applying for, include them!

Here’s one example:

• • Minor in Graphic Design
• • Relevant Courses: Digital Marketing Analytics, Social Media Strategy, Content Marketing

Three reasons why it's a good example:

• Clarity and structure:  The section is well-organized, making it easy for recruiters to quickly identify the candidate's level of education, the institutions attended, and graduation dates.
• Relevance:  including relevant courses directly related to digital marketing demonstrates the candidate's commitment to the field and possession of specific skills sought after in the industry.
• Achievements highlighted:  Listing the GPA and specific courses showcases the candidate's academic achievements and ongoing professional development. This indicates a strong work ethic and a dedication to excelling in their field.

Do you need d igital marketing certifications?

Reading advice from seasoned digital marketers, you’ll see certifications come up time and time again. They’re the easiest way to stand above the competition, show off skills, and become a better digital marketer without the need to have formal work experience.

One thing to note is that digital marketers are also project managers, in a way, so if you have project management certifications, feel free to put them on your digital project manager resume as well.

Any Google certifications you can get will be a huge differentiator — Google Analytics individual qualification, in particular.

In conclusion, certifications on your resume  are extremely important so even a separate section after education is suggested.

How to properly present a certificate:

• Certification name:  Begin with the certification's complete name.
• Issuing organization: P rovide the name of the organization that issued the certification.
• Date of completion: P lease state the month and year you received it. If your certificate has an expiration date, it may be a good idea to add that as well.
• Location (optional): P rovide the address where you obtained your certification, if applicable.

Below are the certifications that we have discovered through our research that seem to be the most sought-after by recruiters.

The top 5 digital marketing certifications to include on your resume

• HubSpot Content Marketing Certification (HubSpot)
• Google Digital Garage: Fundamentals of Digital Marketing
• SEMrush Academy Digital Marketing Certifications (SEMrush)
• Online Marketing Certified Professional (OMCP)
• Facebook Blueprint Certification

Check the link, if you’re interested in reading more about certificates vs. education on your resume in the world of digital marketing  - they even offer you courses for some of the certifications above.

Choosing between a  resume summary or an objective

A resume summary  and a resume objective  serve different purposes on a digital marketing resume, highlighting distinct aspects of a candidate's professional profile.

Resume summary

This is a brief statement (usually 2-4 sentences) at the top of your resume that summarizes your experience, skills, and achievements in digital marketing. It’s tailored for professionals with experience in the field , showcasing their expertise, the value they bring, and their career accomplishments.

Resume objective

Conversely, an objective is more about your career goals and how you aim to contribute to the potential employer. It's typically used by those with less experience in digital marketing or those changing careers . The objective focuses on your aspirations and how your skills, even from other areas, can be applied to digital marketing roles.

So, why are these important to be included and well-written?

• Tailoring your application:  Both elements are crucial for tailoring your resume to the digital marketing field, making it clear at a glance what you offer or aim to achieve.
• First impression:  They provide a quick summary or insight into your professional background or goals, creating a strong first impression.
• Screening tool:  Many employers use these sections to quickly screen candidates, looking for specific keywords or objectives that align with the job opening.

it's about positioning yourself as the ideal candidate for the job. Make sure you study up on the employer and write your summary/objective directly to them and their digital marketing needs.

The example below is obviously something you want to avoid. Have a look:

This summary fails to impress because it:

• Lacks specific details about experiences, achievements, or skills.
• Uses vague language ("stuff," "things") without concrete examples.
• Fails to quantify accomplishments or specify the tools and strategies used.
• Doesn’t convey a clear value proposition to the employer.

Here’s an example of a well-done resume summary from a digital marketing specialist:

This summary provides a quick overview of the candidate’s background, areas of expertise, key achievements, and the value they can bring to a new role, making it an important tool for grabbing the attention of hiring managers.

Still have room on your resume and want to include something more? Have a look below.

Other sections for your digital marketing resume

Depending on the company, job seniority level, and your location, you may want to include more sections to your digital marketer resume:

• Language skills
• Hobbies and interests
• Volunteer work
• LinkedIn on resume
• Resume awards
• Publications

Key takeaways

To sum up, these are the main tactics to craft the best digital market resume:

• Industry dynamics and skill requirements:  You need to balance creativity with technical skills and continuously update your knowledge and certifications to remain relevant and competitive.
• Adaptability and specialization:  Success in digital marketing requires staying ahead of technological advancements, and being adaptable to change.
• Effective resume strategies:  Utilizing the right resume format and layout to highlight relevant skills and experiences, optimizing for ATS, and providing quantifiable results to demonstrate impact.
• Resume customization:  Tailor your resume to emphasize either skills or work experience based on your career stage and the specific job requirements.
• Keyword optimization:  Incorporate relevant digital marketing keywords to improve your resume's visibility through Applicant Tracking Systems (ATS) and align it more closely with the job description.
• Use specific metrics to demonstrate success:  Including specific metrics like percentage increases, dollar amounts, and numerical growth rates provides clear evidence of your success and capability.
• Relevance of education and certifications:  While a bachelor's degree in marketing, communications, or business administration is valuable, it's not always the best idea to detail your entire education. The digital marketing field values practical skills and recent certifications over traditional education.
• Use of resume summaries or objectives:  Both elements are essential for tailoring your application, making a strong first impression, and serving as a screening tool for employers.

Digital Marketing resume examples

Explore additional digital marketing resume samples and guides and see what works for your level of experience or role.

Looking to build your own Digital Marketing resume?

• Resume Examples

The Success Journey: Marissa Mayer’s Pre-Yahoo Resume

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Digital Marketing Resume Examples & Writing Guide for 2024

How to write an impactful digital marketing resume?

SEO, PPC, content marketing, social media, analytics, email marketing — and the list could go on and on. Yes, digital marketing is a broad area.

And if you want to score a job in it, it will be easier if you specialize yourself (and your resume too) in one, max three marketing areas.

As a digital marketer, you should also think about promoting yourself digitally. For instance, instead of sending a PDF resume, you can share it online with recruiters. Nowadays, many resume builders allow you to host your resume on their domain and all you have to do is send companies a link. Or you can try to make a video resume .

When it comes to resume writing, the 4 tips below will help you write a job-winning digital marketer resume. 

1. Write an impressive digital marketing resume summary

In content marketing, you catch the attention of readers with an excellent intro paragraph. In email marketing, you can do that with a captivating subject line .

In resume writing, you do that with a resume summary .

It’s a few sentences where you summarize the whole resume and present to the recruiters the very best side of yourself. And mainly — point them exactly towards what they’re looking for.

Let’s say the job ad is looking for a digital marketer who’ll be mainly focusing on digital campaigns and social media marketing. A tailored resume summary would look like this:

Digital marketing resume summary example

"Senior Digital Marketer with 5+ years of experience leading marketing campaigns and developing online strategies. Curated content calendar for Nike’s social media platforms and grew the organic following on all channels by 120%. Implemented a campaign that led to a 45% increase in website traffic and 32% in sales."

If you'd like to see more resume marketing resume example and learn a bit about what makes them good, check out our marketing resume examples from real people who got hired .

Try our AI Resume Writer and have your resume ready in minutes!

2. quantify your digital marketing achievements.

In your work experience descriptions , don’t just list your duties. First, it’s boring. Second, it doesn’t show the true value of your work.

Instead, make sure the majority of your bullet points discuss impressive achievements. Even better, try to quantify your achievements .

Luckily, in digital marketing it’s quite easy.

Here are a few examples for different spheres of digital marketing:

Digital marketing work experience resume example

• Social media : Set up and launched LinkedIn company page; increased Twitter engagement by 280% in the first 6 months.
• Content writing : Increased the number of monthly visitors to our blog from 50K to 80K.
• Managerial / Editorial: Assigned tasks and supervised the work of 3 writers and edited and approved over 40 in-house and 20 guest blogs.
• SEO: Implemented SEO strategy, which boosted website visits by 200%.

And in case you have more achievements to brag about, you can even put them in a separate resume section called “Key achievements” .

3. Optimize your resume with digital marketing keywords

Just like you’d SEO-optimize a blog article, you should also  optimize your resume's keywords  for every individual job position.

Read the job description multiple times to identify what is the organization looking for and what are the key requirements. Once you've done that, insert these keywords into different sections of your resume — in the resume summary, skills section , or work experience descriptions.

However, only include skills that you’re really good at.

And in case the job ad looks for a well-rounded marketer, rather position yourself as an expert in max three marketing spheres.

In the end, hiring managers would probably feel skeptical if you claimed that you excel at advertising, PR, social media, email marketing and SEO.

Find out your resume score!

4. Put the best digital marketing skills on your resume

In today's digital age, having a strong set of digital marketing skills is essential for success in the industry. When crafting your digital marketing resume, it's crucial to highlight both hard and soft skills that are relevant to the field.

Hard skills are specific technical abilities that you have acquired through training or experience, while soft skills are personal qualities that enhance your effectiveness in the workplace.

Including hard skills on your resume demonstrates your proficiency in utilizing various digital marketing tools and platforms.

Here are some useful hard skills to put on your digital marketing resume

• Search Engine Optimization (SEO)
• Pay-Per-Click Advertising (PPC)
• Social Media Marketing
• Data Analytics
• Content Marketing

On the other hand, soft skills are equally important in the digital marketing field as they facilitate effective communication, collaboration, and adaptability.

Effective soft skills for your digital marketing resume

• Analytical Thinking
• Communication
• Adaptability

5. Add custom digital marketing resume sections

Creating awesome work experience and skills sections that immediately catch the eye is great, but your resume should not be only about that.

Its main task is to develop a more complex image of you as a potential employee — and show why you’re better than other job candidates.

That’s why adding other relevant custom sections is so important, as it can help you stand out.

Such digital marketing custom sections can be:

• Digital marketing certifications:  List any relevant courses and certificates that you have. Don’t forget to include the authority, URL/code and any relevant dates.
• Social media:  If you work on any social media professionally or want to show off your work, create a section devoted to your social media accounts. Add the name of the social media platform or your username and link your profiles.
• Publications:  Simply list there the names of the publications or publishers (e.g. media outlets, blogs, etc.). Alternatively, you can link your portfolio or your own blog.
• Volunteer digital marketing work: If you volunteered to do social media for a local organisation or organized charitable event, mention it in a separate section. Include a short description and say what skills it has taught you.

Nikoleta Kuhejda

A journalist by trade, a writer by fate. Nikoleta went from writing for media outlets to exploring the world of content creation with Kickresume and helping people get closer to the job of their dreams. Her insights and career guides have been published by The Female Lead , College Recruiter , and ISIC, among others. When she’s not writing or (enthusiastically) pestering people with questions, you can find her traveling or sipping on a cup of coffee.

All marketing / PR resume examples

• Advertising Manager
• Brand Ambassador Manager
• Content Manager
• Events Coordinator / Planner
• Marketing Assistant
• Marketing Manager
• Public Relations (PR)

All digital marketing resume examples

Related digital marketing cover letter examples

Resume guides

How to write a professional resume summary [+examples], how to put your education on a resume [+examples], how to describe your work experience on a resume [+examples], let your resume do the work..

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Digital Marketer Resume Guide & Samples

If you are scouting for a new job opportunity as a Digital Marketer, reviewing a well-crafted Digital Marketer resume sample is always a smart maneuver to get your job-seeking journey off to the right start. The purpose of a Digital Marketer is to develop, implement, and manage marketing campaigns to create awareness and promote a company’s brand and its products. You would be playing a major role in enhancing brand credibility in the digital sphere, drive website traffic, and draw new customers. In the piece below, we have consolidated the most important guidelines that you need to follow to land your dream job as a Digital Marketer.

What you can read in this article

18 Digital Marketer Resume Examples

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The Great Digital Marketer Resume Guide

Resume sections.

1. Contact Information:

• Name, Last Name
• Cell Number
• Considering that you are in the digital space, social media. Url’s should also be included in this section.

2. Career Summary: Your potential value for the business should be summarized in a career synopsis of 3-6 lines. When a hiring manager is quickly skimming through a stack of resumes, the part that’s going to catch their eye is the synopsis. Start with your job title and one or two certifications, then mention a specialist skill and top it off with the main purpose of your current role.

3. Qualifications Summary: You do not require a formal degree to land a digital marketing job, but if you have them, flaunt them. List the necessary particulars such as duration (date started, date completed), degree name, major subject disciplines, institution attended, and location.

4. Relevant Digital Marketing Experience: According to statistics, 40% of all marketing roles require digital skills, and your experience should reflect the hip and happening trends of the last few years. Use the job advertisement as your guideline and focus on tailoring your experience section to reflect the must-haves and nice to haves mentioned in the job ad. Bullet points (up to five per role) keeps the format neat and tidy. Use a reverse-chronological format to present your employment history of the last ten years only. Your resume length should not exceed two pages.

5. Other Employment Experience: If you don’t have much or any digital marketing experience and are applying for your first digital marketing role, look for relevance from your previous experience in terms of job duties and skills that may be replicated in the digital marketing sector and include those in your job descriptions. You may also have informal digital marketing experience gained while studying or during volunteering, so be sure to mention them as well.

6. Skills Summary/Key Skills: Read through the job ad a few times to identify the most crucial capabilities required and then mirror these in your skills section. Many recruiters follow an SEO approach where they use certain keywords during their searches for candidates. This means that if your resume does not contain the keywords on their criteria, your application would not be selected when a list of suitable candidates is generated.

7. Relevant Coursework/Training/Accreditations:  In digital marketing, certifications are the “new degrees’’. List all the credentials you have pertaining to digital marketing and further mention any relevant industry memberships or learning programs you have attained.

What to Highlight in a Digital Marketer Resume

Marketing Directors and Media Managers would look for Digital Marketers that can develop innovative media strategies, create exciting content and analyze web and social media analytics to unearth valuable information about their target audiences and potential customer pools.

However, the purpose of a Digital Marketer’s role goes way beyond making websites, writing articles, and analyzing online traffic. To even be considered for an interview in this cut-throat industry requires a superbly crafted resume document focusing on aspects that would add value to the company’s bottom line in the end.

The first aspect to highlight is the digital channels you are familiar with and utilize to build brand awareness and attract customer leads. The main types of digital channels are: company websites, social media, search engine rankings, email marketing, online display ads, and corporate blogs

Next, explain your competencies in using measurable analytics to identify room for improvement in these channels and implement methods to turn channel weaknesses into channel strengths to improve their overall performance.

Then you can move over to the audio-visual side of your experience and explain to hiring managers how you would produce basic video content, create scripts, and conduct editing activities.

SEO & SEM experience would be important to recruiters as well, because online searches drive digital ads. Your knowledge of search engine optimization and search engine marketing mentioning current best practices that you follow, will assure the reader that you understand the fundamental principles of digital marketing.

Next up is your creative writing skills to produce engaging and appealing content. A smart idea is to provide a section of URL links in your resume that directs the reader to examples of case studies, whitepapers, blogs, ebooks, or how-to guides that you have written in the past.

Another point to address is your understanding of analytics and data-driven digital marketing strategies. You need to explain the methodologies and tools used to monitor campaigns and how you would use the information gathered to track consumer behavior. From there, give examples of what you did to create better solutions to increase conversions and drive traffic to your various platforms

Design Thinking is another bullet in the competency arsenal of a Digital Marketer because the user experience is key to attracting and retaining customers. Recruiters would be interested to know what kind of measures you implement to ensure that user experiences are simple and effective; for example, how to access online sites or using customized apps.

Finally, explain to hiring managers what your understanding of engagement principles. You may perhaps mention your power of persuasion talents that help you to create innovative campaigns to attract interest or how the wordsmith in you can influence customer buying decisions and convert customer interest into customer purchases.

*Cool Tip for stellar resume

As the icing on the cake, create a portfolio showcase of visual examples of your work on Instagram or Pinterest and share this link with the reader.

Tech & Tools

A digital marketer has to identify and evaluate new digital technologies to optimize campaigns, online advertising, and social media engagement strategies. To accomplish this, you need to be digitally savvy, and on top of the latest tools and tech. The best way to present your digital skills is via a technology stack, such as the one below. Be sure to include web coding and content management applications to as these are imperative to the digital marketing industry.

How to Write a Digital Marketer Career Objective

An eye-grabbing career summary is a great place to provide an overview of who you are and what your digital marketing skills, as well as writing abilities entail.

Write down a list of everything you are good at, pertaining to digital marketing and then use these phrases to string together 3-6 sentences that sync with the requirements of the job description. Your career summary should really pack a punch and always be customized to the role you are applying to. Keep in mind that your career summary could either be the first or, sadly, the last paragraph that a hiring manager will read from your resume.

Examples of Career Objectives:

Career summary 1.

“ Competent Digital Marketer with seven years of experience in SEO marketing, Google Adwords, and Instagram content building. Successfully increased organic revenue by 80% for an array of small and medium businesses in the food retail sector. Especially seasoned in eCommerce marketing and brand building. Currently completing a Master’s Degree in Marketing Management.”

Career Summary 2

“ Enthusiastic and tech-savvy Digital Marketer with three years of experience in building a digital-first online culture for a large corporate organization. Highly adept at implementing competitive analysis and consumer trend reports, which increase quarterly sales by 20% from mainly online purchases.  Proficient in web coding and copywriting and holds a Bachelor’s Degree in Digital Marketing Management. “

Career Summary 3

“ Seasoned Digital Marketing professional with over 12 years of experience in creating, maintaining, and running large scale digital marketing campaigns for Fortune 500 companies to increase awareness and creating purchase conversions from previously brick and mortar sales on online sales. “

Digital Marketer Job Descriptions and Responsibilities

An employer would expect to see specific job duties and skillsets in a Digital Marketer resume, and we have included a few job descriptions below for you to use when creating the employment section in your resume.

Digital Marketing Generic:

• Planning and execution of SEO, SEM, social media, display advertising, and email marketing campaign strategies
• Creating, building and maintaining a social media presence
• Measuring and reporting on performance of all campaigns in relation to ROI and KPI
• Identifying trends, industry insights to allocate and optimize funds spent
• Brainstorm innovative growth strategies by collaborating with marketing, promotions and sales departments
• Using analytics to evaluate end-to-end customer experience from multiple online channels, customer touchpoints, and social media platforms
• Optimizing user funnels and instrument-specific customer conversion points
• Investigating emerging technologies and digital marketing trends
• Overseeing PPC campaigns and monitor ROI scores from conversions received
• Using CRM applications to maximize online digital marketing opportunities
• Managing all social media accounts and ensure that content is standardized across all platforms
• Responsible for copywriting and ensuring all contentment is SEO optimized

Digital Marketing – SEO Management:

• Drive content creation and copywriting activities
• Understand search analytics to advice content creators on various enhancement strategies for performance on Google, Instagram, Facebook, Twitter, Pinterest and company websites

Digital Marketing – Content Marketing:  

• Responsible for creating all content to be presented in blogs, posts, white papers, and digital brochures
• Responsible for planning storylines, content outline and content graphics
• Adapting content to reflect optimum alignment to algorithms to increase traffic as well as search engine rankings
• Create plans to material inclusion regarding videos and infographics for the various s digital channels

Digital Marketing – Social Media Management:

• Responsible for scheduling posts across all social media platforms
• Approve all content before it is published
• Research new strategies of content creation to suit specific target audiences

Digital Marketing – Marketing Automation:  

• Analyze the effects and results of digital marketing campaigns in regards to customer reactions, engagements and call to action statistics
• Responsible for tracking and monitoring the performance of campaigns by monitoring open rates, unsubscribe requests and delete actions

Highlight Your Accomplishments

The accomplishment section of your resume should be treated as your unique digital marketing tool. Representing achievements, accolades, and accomplishments in a separate section are crucial to pitch your candidacy ahead of the pack. Your accomplishment statements should answer the following questions:

• Why should we hire you?
• What value can you add to our business?

Focus on telling the reader what you achieved and not the duties you performed.

The final trick to impressive accomplishment statements is quantification. This means that you have to include numerical values in your achievement claims. Resume quantification is proven to boost a candidate’s credibility rating and improve the probabilities for interviews.

Examples of accomplishment statements for a Digital Marketer’s resume:

• Implemented numerous SEO-driven organic strategies per each product category which increases site visits by over 250% in the first 12 months
• Produced 4-5 Youtube videos per week all achieving a top 10 spot in trending ranking on social media
• Created an email marketing strategy which increased recurring business by 38%

Digital Marketer Education Section

Like many marketing roles, digital marketers are often required to complete Bachelor Degrees in marketing disciplines, even to be considered. Added to that, certifications, continuous learning, and industry memberships are essential credentials that recruiters would look for in your resume.

Keep the format of your education clean and straightforward. List academic credentials in reverse chronological order starting with the most recent qualifications first.

Current – Master’s Degree in Online Marketing Management, Harvard University, Cambridge, MA

Course Curriculum: Advertising and Promotion, Applied Technology for Managers, International Issues in Business, Marketing Research, Consumer Behavior

2019 – Bachelor of Science, New Media & Internet Marketing, Cornell University. Ithaca, NY

Coursework: Marketing Strategy and Planning, Marketing Information, Management and Research, Buyer Behavior Theory, Global Marketing.

• Extra Curricular: Campus Marketing Society, Golf Club, Swimming

2019 – Certificate in Hootsuite Social Marketing, Udemy, Online

2018 – Certified Professional Marketer, American Marketing Association (AMA), Online

2018 – Facebook Certified Planning Professional, Online

2017 – Facebook Certified Buying Professional, Online

Digital Marketer Resume Skills

Although the digital marketing field requires specific technical competencies that relate to your competencies in creative writing, campaign analysis, and strategic planning, for example, companies also look for soft skills and interpersonal traits in this field.

Want to get noticed? Then you have to flatter the Applicant Tracking Systems (ATS) and screening bots. These applications are programmed to identify specific keywords in resumes that relate to the requirements of the job advertisement and populate a list for recruiters to review. If you want your application to be selected, the critical skills used in your resume should reflect those used in the job posting.

A smart way to do this is via Skills Matrix Tables, such as the ones below. Note that we divided skills into technical competences and interpersonal traits.

Technical Competencies

Interpersonal Traits

Qualifications/Certifications associated with Digital Marketers

Professional information for Digital Marketers

Sectors:  Online Media, Advertising, Media, Promotions, Marketing, Broadcasting Career Type:  Customer Retention, Marketing Professional, Networking, Client Acquisition, Campaign Management, Advertising, Analytics, Copywriting, Blogging, Vlogging, SEO, SEM Person type:   Writer, Persuader, Marketer, Promoter, Influencer, Networker, Communicator, Negotiator, Analyzer, Facilitator, Content Writer, Story Teller, Scheduler. Education levels: Bachelor level to Masters’ Degree, Post-School Certifications Salary indication:  Average salary of $61,704 per year Labor market : Expected growth of 8% between 2018 – 2028 Organizations : Small & Medium Enterprises, Public Sector, Corporate, Commercial, Charities, Fortune 500, Multi-National, NPO’s, Federal, State, Government, Consulting.

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• Digital Marketing Manager Resume Tips

Digital Marketing Manager Resume Template

Download in google doc, word or pdf for free. designed to pass resume screening software in 2022., digital marketing manager resume sample.

There are different forms of traditional marketing, but your potential employer might be focused on a marketer that feels comfortable in the online arena. Therefore, it is ideal to tailor your resume to digital the digital marketing industry. This includes skills like SEO, email marketing, website analytics, and social media management.

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Recruiter Insight: Why this resume works in 2022

Tips to help you write your digital marketing manager resume in 2024,    improve your chances of getting noticed by using keywords..

Think of your resume as a website where you place your content. Most resumes will go through scanning platforms also called Applicant Tracking System. And most of them get lost in the process because they were not optimized with keywords. By adding relevant keywords you are increasing your visibility in the job hunt. These keywords can be marketing skills or techniques you can include on your resume.

   Maintain a good readability score.

There is a reason why readability plays a huge role in search engine optimization. Users won’t be engaged in content that is hard to read. That’s why search engines prioritize content with positive readability scores. The same thing can be applied to your resume. Recruiters might ignore your resume if it’s hard to read. That’s why it is important to distribute your work experience content into bullet points and use action verbs that’ll help you write more concise phrases.

A digital marketing manager oversees and leads the marketing team. They are responsible for determining the project’s standards, delegating tasks, providing feedback, and using data analytics for strategic planning. They can work in a wide variety of industries to help their organization generate more sales and donations, or get a particular community’s interest. Since this is a senior-level position, your resume should demonstrate extensive expertise in marketing projects.

   Highlight your project management skills on your resume.

This is a role that combines marketing expertise with management duties, so it’s crucial to highlight our project management skills on your resume. Your potential employer might want to know if you are qualified to lead and guide a marketing team toward its goals.

   Demonstrate your familiarity with Agile principles on your resume.

According to the 4th Annual State of Agile Marketing Report, 51 percent of marketing teams used Agile principles in their operations. Agile helps teams stay on top of their backlog by prioritizing tasks and dividing them into a manageable workload.

Digital marketing managers are a key part of leadership in digital marketing, above digital marketers and under digital marketing directors. They’re leaders and experts in the digital marketing space, including content, email, social media, and mobile marketing. They develop and implement marketing campaigns on digital platforms in order to promote a company’s brand, products, and services. Experience with digital marketing and managing a team are a must for this role.

   Show your ability to manage budgets

Digital marketing managers are not only responsible for managing people, but also budgets. The ability to effectively complete projects within financial constraints saves the company money, and ultimately in a business you want to have the highest rate of return that you can. An example would be “Maintained cost-saving rates at 60%, saving up to $1.1 million per year.”

   Emphasize your sales abilities

Marketing is key to driving more sales. If you have experience increasing traffic, engagement, and ultimately landing more sales for the company, you should take the time to highlight your experience. For example, you’ve generated a 5% increase in the company’s baseline profit due to the changes you’ve made with digital ads, social media campaigns, and more. Show it off!

A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.

   Skills section lists digital marketing hard skills

Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.

   Describes digital marketing accomplishments using clear action verbs

Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.

Online Marketing Specialist Resume Sample

Seo strategist resume sample.

As a hiring manager who has recruited digital marketing managers at companies like Google, Amazon, and Facebook, I've seen countless resumes over the years. The best ones always stand out by showcasing the candidate's impact and results in their previous roles. In this article, we'll share some tips on how to create a strong digital marketing manager resume that will catch the attention of recruiters and hiring managers.

   Quantify your impact with metrics

When describing your achievements, always use specific numbers and metrics to quantify your impact. This helps hiring managers understand the scale and significance of your work.

• Increased website traffic by 150% year-over-year through SEO optimization and content marketing initiatives
• Managed a $500K annual digital advertising budget, generating a 10x return on ad spend
• Grew social media followers from 10,000 to 100,000 in 6 months, resulting in a 25% increase in online sales

Avoid using vague or generic statements that don't convey your true impact, like:

• Responsible for social media marketing
• Helped increase website traffic

   Highlight your experience with digital marketing tools

Digital marketing managers use a variety of tools to analyze data, automate campaigns, and optimize performance. Showcase your proficiency with the most commonly used and in-demand tools in your industry.

• Proficient in Google Analytics, Google Ads, and Google Search Console for SEM and SEO
• Experienced with marketing automation tools like Marketo, Pardot, and HubSpot
• Skilled in using social media management platforms such as Sprout Social and Hootsuite

Don't just list the tools without context. Mention how you used them to drive results:

Utilized Google Analytics and Optimizely to run A/B tests on landing pages, resulting in a 30% increase in conversion rates.

   Demonstrate your leadership and project management skills

As a digital marketing manager, you'll often be leading teams and overseeing complex projects. Highlight your experience managing people, budgets, and timelines.

• Led a team of 5 marketing specialists to execute a multi-channel digital campaign that generated 10,000 leads in 3 months
• Collaborated with cross-functional teams including product, sales, and customer success to align marketing strategies with business goals
• Managed agency relationships and vendor contracts to ensure timely delivery of creative assets and ad placements

Avoid focusing solely on your individual contributions. Show that you can lead and collaborate with others to achieve results.

   Tailor your resume to the job description

Customize your resume for each job application by highlighting the skills and experiences that are most relevant to that specific role. Mirror the language and keywords used in the job description.

For example, if a job posting emphasizes experience with email marketing, make sure to call out your achievements in that area:

Developed and executed email marketing campaigns that increased click-through rates by 25% and generated $500K in revenue.

Don't send a generic, one-size-fits-all resume. Tailoring your application shows the hiring manager that you've done your research and are truly interested in that particular opportunity.

   Include non-traditional digital marketing experience

Digital marketing is a constantly evolving field, and many skills can be learned outside of traditional work experience. If you have relevant projects, certifications, or volunteer work, include them on your resume.

• Google Analytics Individual Qualification certification
• HubSpot Inbound Marketing certification
• Volunteer experience managing social media accounts for a local non-profit organization

These experiences show your passion for digital marketing and your willingness to learn and grow in your field. They can help you stand out, especially if you are earlier in your career or transitioning from another industry.

   Showcase your adaptability and problem-solving skills

The world of digital marketing is fast-paced and ever-changing. Hiring managers want to see that you can adapt to new challenges and find creative solutions to problems.

In your resume, highlight instances where you:

• Successfully pivoted a campaign strategy in response to unexpected challenges or market changes
• Identified and solved a technical issue that was impacting website performance
• Developed a new process or tool that improved efficiency or productivity for your team

When COVID-19 disrupted our planned in-person events, I quickly developed a virtual event strategy that generated 5,000 leads and $1M in pipeline.

Showing your adaptability and problem-solving skills demonstrates that you can thrive in the dynamic world of digital marketing.

Writing Your Digital Marketing Manager Resume: Section By Section

  summary.

While a resume summary is optional, it can be a powerful way for Digital Marketing Managers to provide context and highlight their most relevant skills and experiences. A well-written summary can capture the attention of hiring managers and demonstrate how you can add value to their organization. However, it's important to avoid using an objective statement, as these are outdated and focus more on what you want rather than what you can offer.

When crafting your Digital Marketing Manager resume summary, focus on showcasing your unique value proposition and the key skills that set you apart from other candidates. Tailor your summary to the specific job you're applying for, incorporating relevant keywords and highlighting your most impressive achievements.

To learn how to write an effective resume summary for your Digital Marketing Manager resume, or figure out if you need one, please read Digital Marketing Manager Resume Summary Examples , or Digital Marketing Manager Resume Objective Examples .

1. Highlight your digital marketing expertise

Your resume summary is the perfect place to showcase your digital marketing expertise and the specific areas where you excel. Consider mentioning your experience with:

• SEO and SEM strategies
• Social media marketing campaigns
• Email marketing and automation
• Content creation and management
• Data analysis and reporting

By highlighting your key strengths, you can demonstrate to potential employers that you have the skills necessary to drive their digital marketing efforts.

Digital Marketing Manager with 5+ years of experience developing and executing comprehensive marketing strategies across multiple channels. Proven track record of increasing website traffic by 50% and generating leads through targeted SEO and SEM campaigns. Skilled in social media marketing, email automation, and data-driven decision making.

2. Focus on achievements and impact

While it's important to mention your key responsibilities as a Digital Marketing Manager, your resume summary should focus on the impact you've made and the achievements you've accomplished. Hiring managers want to see concrete examples of how you've contributed to the success of your previous employers.

When discussing your achievements, use specific metrics and data to quantify your impact. For example:

• Increased organic website traffic by 75% through targeted SEO strategies
• Generated $500K in additional revenue through optimized paid search campaigns
• Improved email open rates by 30% and click-through rates by 15%

By highlighting your achievements, you demonstrate your ability to drive results and add value to the organization.

Avoid using vague or generic statements that don't provide any real insight into your abilities, such as:

• Experienced digital marketer with a proven track record of success
• Skilled in various aspects of digital marketing
• Team player with strong communication skills

  Experience

Your work experience section is the core of your resume. It's where you showcase your career progression and highlight your most relevant and impressive achievements. For digital marketing managers, this section is especially important as it's an opportunity to demonstrate your skills in driving growth, managing campaigns, and leveraging digital channels.

Here are some key tips to keep in mind as you write your work experience section:

1. Highlight your digital marketing accomplishments

When describing your work experience, focus on your most impactful digital marketing accomplishments. Quantify your achievements whenever possible to give them more weight. Here are some examples:

• Developed and executed a social media strategy that increased followers by 50% and engagement by 30% within 6 months
• Implemented a new email marketing campaign that boosted open rates by 25% and click-through rates by 15%
• Managed a $500K Google Ads budget, optimizing campaigns to reduce cost-per-acquisition by 20% while increasing conversions by 35%

By highlighting specific, measurable results, you show the tangible impact you've had in your previous roles.

2. Use industry-specific action verbs

When describing your work experience, use strong, industry-specific action verbs to make your bullet points more impactful. Here are some examples of weak versus strong action verbs for digital marketing managers:

• Helped with social media campaigns
• Worked on email marketing

Instead, use action verbs that showcase your leadership and expertise:

• Spearheaded the development and launch of a new social media campaign
• Orchestrated a complex, multi-channel email marketing program

Other strong action verbs for digital marketing managers include: optimized, leveraged, executed, analyzed, and drove.

3. Showcase your experience with relevant tools and technologies

As a digital marketing manager, you likely work with a variety of tools and technologies to manage campaigns, analyze data, and optimize performance. Showcasing your experience with these tools can help demonstrate your technical skills and industry knowledge. For example:

Utilized Google Analytics, Mixpanel, and Tableau to analyze user behavior, identify trends, and create data-driven insights to inform marketing strategy

Some other tools and technologies to consider mentioning, if relevant to your experience:

• Marketing automation platforms (e.g., Marketo, Hubspot)
• CRM systems (e.g., Salesforce)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• SEO tools (e.g., SEMrush, Ahrefs)

4. Highlight your career progression and leadership experience

Employers want to see that you've grown and taken on more responsibility throughout your career. If you've earned promotions or taken on leadership roles, make sure to highlight that in your work experience section. For example:

Promoted to Senior Digital Marketing Manager after just 18 months, in recognition of strong performance and leadership potential. Managed a team of 5 marketing specialists and successfully mentored 2 junior team members

Even if you haven't had a formal promotion, you can still showcase your progression by highlighting how your responsibilities and scope of work expanded over time within a particular role.

  Education

The education section of your digital marketing manager resume should be concise and highlight your most relevant qualifications. Here are some tips to help you craft an effective education section that will catch the attention of hiring managers and showcase your skills and knowledge.

1. List degrees relevant to digital marketing

Include your highest degree first, followed by any other relevant degrees or certifications. For example:

Master of Science in Digital Marketing, XYZ University, 2018 Bachelor of Arts in Communication, ABC College, 2014

If you have a degree in a field not directly related to digital marketing, you can still include it, but focus on any relevant coursework or projects you completed.

2. Highlight relevant coursework and projects

If you are a recent graduate or have limited work experience, you can bolster your education section by listing relevant coursework, projects, or extracurricular activities. For example:

• Relevant Coursework: Digital Marketing Strategy, Social Media Marketing, Web Analytics
• Capstone Project: Developed and implemented a comprehensive digital marketing campaign for a local non-profit, resulting in a 30% increase in website traffic and a 20% increase in donations

3. Keep it brief for senior-level positions

If you are a senior-level digital marketing manager with extensive work experience, your education section should be brief and to the point. For example:

MBA, Marketing Concentration, University of XYZ

Avoid listing graduation dates, as this can potentially lead to age discrimination. Instead, focus on your most impressive and relevant educational achievements.

• Bachelor of Science in Marketing, DEF University, 1985-1989

  Skills

The skills section of your digital marketing manager resume is a critical component that can make or break your chances of getting hired. It's where you showcase your expertise and demonstrate how you can add value to the company. Here are some tips to help you craft a compelling skills section that will catch the attention of hiring managers and get your resume past applicant tracking systems (ATS).

1. Tailor your skills to the job description

One of the most important things to keep in mind when writing your skills section is to tailor it to the specific job you're applying for. Look closely at the job description and identify the key skills and qualifications the employer is looking for. Then, make sure to include those skills in your resume, using the same language and terminology as the job posting.

For example, if the job description mentions 'Google Analytics' and 'SEO', make sure to include those exact terms in your skills section, like this:

Google Analytics Search Engine Optimization (SEO) Social Media Marketing Email Marketing

Avoid simply listing generic skills without any context, such as:

Marketing Analytics Social Media

2. Focus on hard skills and tools

When it comes to the skills section of your digital marketing manager resume, it's important to focus on hard skills and tools rather than soft skills. Hard skills are specific, measurable abilities that are essential for performing the job, such as:

• Google Analytics
• Facebook Ads Manager
• Salesforce Marketing Cloud
• SEO tools (e.g. Moz, SEMrush)

Soft skills, on the other hand, are more subjective and harder to quantify, such as 'communication', 'teamwork', and 'leadership'. While these skills are important, they are better demonstrated through your work experience and accomplishments rather than listed in the skills section.

• Analytics : Google Analytics, Mixpanel, Tableau
• Paid Advertising : Google Ads, Facebook Ads Manager
• SEO : Keyword research, on-page optimization, link building

3. Be mindful of applicant tracking systems

Many companies use applicant tracking systems (ATS) to automatically screen resumes and filter out candidates who don't meet certain criteria. To ensure your resume makes it past these systems, it's important to include relevant keywords and skills throughout your resume, including in the skills section.

However, be careful not to simply stuff your resume with keywords in an attempt to game the system. Hiring managers can easily spot this tactic and it will likely backfire. Instead, focus on naturally incorporating relevant keywords and skills into your resume in a way that demonstrates your expertise and experience.

Skills: Google Analytics Google Ads (certified) Facebook Ads Manager Hootsuite (expert) SEO (on-page optimization, link building)

4. Be specific and use proficiency levels

When listing your skills, be as specific as possible and consider including your proficiency level for each skill. This helps hiring managers quickly understand the depth of your expertise and how you can contribute to the role.

For example, instead of simply listing 'Google Analytics', you could say:

Google Analytics (Advanced)

Or, if you have a certification in a particular skill, make sure to mention it:

Hootsuite Certified Professional Google Ads Certified

Avoid using vague or subjective proficiency levels, such as:

Google Analytics (Proficient) Social Media Marketing (Skilled)

Skills For Digital Marketing Manager Resumes

Here are examples of popular skills from Digital Marketing Manager job descriptions that you can include on your resume.

• Content Marketing
• Social Media
• Digital Media
• Inbound Marketing
• Advertising
• Online Advertising
• Digital Strategy
• Pay Per Click (PPC)

Skills Word Cloud For Digital Marketing Manager Resumes

This word cloud highlights the important keywords that appear on Digital Marketing Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.

How to use these skills?

Similar resume templates, chief digital officer.

Content Creator

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• Career Blog

Digital Marketing Job Description: Salary, Skills, & More

When it comes to the job market, digital marketing has become an increasingly important field in recent years. With the ubiquitous nature of the internet, businesses have recognized the necessity of establishing an online presence and reaching out to their customers through various digital channels. As such, the demand for professionals with expertise in digital marketing has grown, making this an attractive field for job seekers.

Overview of Digital Marketing Job Description

Digital marketing professionals are responsible for developing and implementing marketing strategies that leverage digital channels such as websites, social media, email, and online advertising. This can include activities such as creating and curating content, managing social media accounts, developing online campaigns, analyzing data, and optimizing websites for search engines.

Importance of Digital Marketing Job Description

Given the rapid pace of technological advancement, digital marketing has become not only important but essential for businesses to succeed in today’s world. An effective digital marketing strategy can help a business reach a wider audience and establish a strong online presence. As such, crafting a comprehensive and accurate job description for digital marketing positions is crucial to attracting qualified candidates and ensuring the success of the digital marketing initiatives within a company.

Brief Overview of Salaries and Skills in Digital Marketing Job Description

Digital marketing is a field that pays well, with salaries ranging from $40,000 to $120,000 per year depending on experience, location, and job title. In terms of skills, digital marketing professionals should possess a strong understanding of SEO, social media, content marketing, email marketing, and analytics. Excellent communication and writing skills are also essential for creating effective digital marketing materials.

How to Write an Effective Digital Marketing Job Description

To write an effective digital marketing job description, there are several key elements that should be included. These include a clear job title, a summary of the role and responsibilities, a list of required skills and qualifications, and an overview of the company culture and values. It’s also important to use clear and concise language, avoid jargon, and tailor the job description to the specific needs of the company and the role in question. In this article, we’ll delve into each of these elements in greater detail to help ensure that your digital marketing job description captures the attention of qualified candidates and sets a strong foundation for digital marketing success within your organization.

Digital Marketing Job Roles and Responsibilities

Digital marketing encompasses multiple disciplines, each with its own set of skills and responsibilities. Below are some of the most common digital marketing job roles and their respective responsibilities:

A. Digital Marketing Manager

A digital marketing manager oversees the digital marketing strategy and implementation for a company or organization. They work cross-functionally with various departments to execute campaigns and ensure that all digital marketing efforts align with overall business goals. Responsibilities may include:

• Developing and managing digital marketing budgets
• Analyzing marketing data and providing insights
• Developing and implementing digital marketing campaigns across multiple channels (e.g., social media, email, search)
• Managing relationships with external vendors and agencies

The digital marketing manager typically has a few years of experience in a digital marketing role and possesses excellent communication, organizational, and project management skills.

B. Social Media Manager

A social media manager is responsible for overseeing a company’s social media presence. They create content, develop brand voice and tone, and monitor social media metrics. Social media managers also create and manage social media ad campaigns. Some of their responsibilities may include:

• Developing and executing social media strategies across various channels, such as Twitter, Facebook, and Instagram
• Creating and scheduling social media posts, including graphics, images, and videos
• Responding to social media comments and messages
• Managing social media ad campaigns, including budget management and reporting

Social media managers typically have excellent written communication skills and knowledge of social media trends and best practices.

C. SEO Specialist

An SEO specialist focuses on improving a company’s search engine rankings. They conduct keyword research, develop SEO strategies, and optimize website content to improve search engine visibility. Responsibilities may include:

• Conducting keyword research and analysis
• Developing and executing SEO strategies, including on-page optimization, link building, and technical SEO
• Analyzing website traffic and providing recommendations for improvement
• Staying up-to-date with the latest SEO trends and algorithm changes

SEO specialists should have a deep understanding of search engine algorithms, keyword research tools, and technical SEO.

D. PPC Manager

A PPC (pay-per-click) manager is responsible for managing and optimizing paid search campaigns, such as Google AdWords or Bing Ads. They develop ad copy, analyze campaign data, and adjust bidding strategies to improve campaign performance. Some of their responsibilities may include:

• Developing and managing PPC budgets
• Researching and selecting keywords for PPC campaigns
• Creating ad copy and landing pages
• Analyzing campaign data and making adjustments to maximize ROI

PPC managers typically have strong analytical skills and knowledge of PPC advertising platforms.

E. Email Marketing Manager

An email marketing manager is responsible for building, managing, and executing email marketing campaigns. They oversee the email marketing process, from list management to email design and development, and work to improve open and click-through rates. Digital Marketing is a constantly evolving field that requires specific technical, analytical, and creative skills, as well as excellent communication and leadership abilities. In this section, we will explore the job description skills required in digital marketing, including technical skills, analytical skills, creativity and innovation skills, communication skills, and leadership skills.

A. Technical Skills

In digital marketing, technical skills are essential for creating and managing digital marketing campaigns. Some of the technical skills required for digital marketing include website design, programming languages, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media management. Proficiency in HTML, CSS, JavaScript, and other programming languages is also important for creating or customizing landing pages, email templates, and other digital marketing assets.

B. Analytical Skills

Analytical skills are critical for measuring the success of digital marketing campaigns. Digital marketers must analyze data to optimize campaigns, understand customer behavior, and identify areas for growth. These skills require proficiency in data analytics and tools such as Google Analytics, Adobe Analytics, and other software programs. Additionally, marketers must have an understanding of key performance indicators (KPIs) to track campaign success over time.

C. Creativity and Innovation Skills

Digital marketing campaigns require creativity and innovation to stand out in a crowded marketplace. Marketers must have an eye for design and the ability to create compelling content that resonates with audiences. They should also have the ability to think outside the box and develop unique campaigns that capture attention and generate leads. An understanding of emerging technologies and trends is also important for staying ahead of the competition.

D. Communication Skills

Digital marketers must be excellent communicators to convey the value of their campaigns to clients and stakeholders. They should be able to explain complex concepts and data in an easy-to-understand manner, as well as develop compelling copy for digital ads, landing pages, and other marketing materials. Good communication skills also help marketers to build relationships with clients and customers, which is critical for developing successful campaigns.

E. Leadership Skills

As a digital marketing professional, leadership skills are important for managing teams and directing campaigns. Marketers must be able to delegate tasks, provide direction, and guide team members to reach campaign goals. Additionally, they must be able to manage budgets, timelines, and resources effectively. Finally, digital marketers must have the ability to take risks and make tough decisions to achieve success in a rapidly changing industry.

Digital marketing is a complex and fast-paced discipline that requires a diverse range of skills. Technical, analytical, creative, communication, and leadership skills are all critical for building successful digital marketing campaigns. By focusing on these key job description skills, digital marketing professionals are better equipped to thrive in this exciting and dynamic field.

Educational and Experience Requirements for Digital Marketing Jobs

When applying for a digital marketing job, companies usually look for candidates who possess a combination of degrees, certifications, and relevant experience. Let’s take a closer look at each of these requirements:

A. Degrees and Certifications

Having a degree in marketing, advertising, or communications is a common requirement for most digital marketing jobs. Some employers also prefer candidates with a degree in computer science, information technology or graphic design. Having a master’s degree in business administration can also be an advantage for senior-level digital marketing roles.

In addition to degrees, having industry certifications can also improve your job prospects. Some of the most popular certifications in digital marketing include Hubspot Inbound Marketing Certification, Google Analytics Certification, Hootsuite Social Media Certification, and the Facebook Blueprint Certification.

B. Relevant Skills and Experience

While having a degree or certification is important, candidates who possess relevant skills and experience stand out the most. Digital marketing jobs require a wide range of skills, including:

• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Social media marketing
• Content marketing
• Email marketing
• Analytics and reporting
• Graphic design
• Web development

Having a solid understanding and practical experience in any of these areas can be highly valuable for employers. Employers may also look for candidates who have experience working in a specific industry or with a certain target audience.

C. Portfolio and Case Studies

Digital marketing is a results-driven industry, which is why employers look for candidates who can showcase their skills and experience through portfolios and case studies. Your portfolio should demonstrate your ability to plan, execute and measure campaigns, and show the outcomes of your efforts. It should include examples of your work such as blog posts, social media campaigns, email newsletters, and search engine optimization.

In addition to your portfolio, case studies can also demonstrate your problem-solving skills and your ability to work collaboratively with a team. Case studies can show how you identified a problem, developed a strategy, and implemented campaigns that drove the desired results.

Digital marketing requires a combination of education, certification, practical experience, relevant skill-sets, and a portfolio of work that showcases these. If you are just starting in the digital marketing industry or want to advance your career, it’s crucial to focus on gaining the right education and experience along with certifications, and be constantly updating your skillsets.

Digital Marketing Job Salaries

As with most careers, salaries in digital marketing vary widely. The average salary for a digital marketing professional in the United States is $57,473 per year, with entry-level positions starting as low as $40,000 and experienced professionals earning upwards of $100,000.

Bigger cities, like New York and San Francisco, offer higher salaries than smaller, less urban areas. Companies in these major metropolitan areas are often willing to pay higher salaries to attract top talent due to the competitiveness of the job market.

B. Factors that Affect Digital Marketing Job Salaries

There are several factors that can affect digital marketing job salaries, including:

Experience: As with most careers, the more experience a professional has, the higher their salary will be. Those in senior-level positions can expect to earn well into six figures.

Education: A bachelor’s or master’s degree in marketing or a related field can help command a higher salary. Additionally, certifications in areas like Google AdWords and Google Analytics can demonstrate specific skills and increase earning potential.

Industry: Some industries, like technology or healthcare, may pay higher salaries to digital marketing professionals due to increased demand and competition.

Company size: Larger companies often offer higher salaries than smaller businesses due to their financial capacity and the size of their marketing departments.

C. Digital Marketing Salary Ranges by City and State

Digital marketing salaries can vary greatly depending on location. Here are the average salary ranges by city and state:

New York, NY: $51,236 – $128,008

San Francisco, CA: $57,625 – $143,235

Chicago, IL: $44,937 – $95,919

Miami, FL: $40,725 – $81,286

Dallas, TX: $41,515 – $85,876

Seattle, WA: $48,689 – $106,886

Salaries are also affected by the cost of living in certain areas, with higher costs of living typically resulting in higher salaries. It’s important to research the average salary ranges in specific cities and states to get a better idea of what to expect when job hunting.

Digital marketing salaries vary based on a number of factors, including experience level, education, industry, and company size. Location also plays a significant role in determining salary ranges. By understanding these factors, professionals can better negotiate their salaries and find positions that align with their earning expectations.

Career Growth in Digital Marketing

As the digital marketing industry continues to evolve and expand, there are more opportunities than ever before for professionals looking to advance their careers in this field. In this section, we’ll explore advancements in digital marketing job descriptions, growth opportunities in the industry, and tips for improving your career prospects.

A. Advancements in Digital Marketing Job Descriptions

Digital marketing job descriptions have grown increasingly complex and varied as the industry has matured. Companies are now seeking candidates who possess a diverse set of skills, ranging from SEO and content marketing to data analytics and social media management.

Employers are also looking for candidates who can demonstrate a deep understanding of their target audience and industry trends. As a result, digital marketers are now expected to be not only technically proficient, but also creative problem-solvers who can adapt to changing market conditions.

B. Growth Opportunities in Digital Marketing Industry

The growth of the digital marketing industry has created numerous career opportunities for professionals at all levels. With more than 4 billion people now using the internet, businesses are increasing their investments in digital marketing to reach this vast audience.

Some of the most promising growth areas in digital marketing include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing. As these areas continue to evolve, there will be increasing demand for skilled professionals who can keep up with the latest trends and technologies.

C. How to Improve Career Prospects in Digital Marketing

If you’re looking to improve your career prospects in digital marketing, there are several steps you can take:

Stay up-to-date with the latest trends and technologies in the industry by attending conferences, webinars, and workshops.

Take on new projects to develop your skills and demonstrate your ability to handle complex marketing campaigns.

Network with other professionals in the industry to build relationships and establish yourself as a thought leader.

Consider pursuing additional education or certifications to increase your knowledge and expertise in specific areas of digital marketing.

By taking these steps, you’ll be well-positioned to take advantage of the many opportunities available for digital marketers in today’s fast-paced and competitive industry.

Job Outlook for Digital Marketing Positions

As businesses continue to shift their focus towards online platforms, the demand for digital marketing professionals continues to grow. In this section, we will explore the predicted growth and expansion of digital marketing jobs, the trends shaping the future of these positions, and the impact of technology on the field.

A. Predicted Growth and Expansion of Digital Marketing Jobs

According to the Bureau of Labor Statistics (BLS), employment of marketing managers, including digital marketing managers, is projected to grow 10% from 2016 to 2026, faster than the average for all occupations. This growth can be attributed to the increasing importance of digital channels in marketing strategies and the need for companies to reach their target audience in a cost-effective and measurable way.

Apart from digital marketing manager positions, specialized roles such as social media managers, content creators, and search engine optimization (SEO) specialists are also expected to experience growth. As businesses strive to maintain their online presence and leverage the latest technology to remain competitive, job opportunities in digital marketing will continue to increase.

B. Trends Shaping the Future of Digital Marketing Jobs

To remain relevant in the digital age, digital marketing professionals need to keep up with the latest trends and adapt their strategies accordingly. Some of the significant trends shaping the future of digital marketing jobs include:

Artificial intelligence (AI) and machine learning  – As AI technology becomes more accessible, it is increasingly being used to improve customer experiences, optimize advertising campaigns, and personalize content. Digital marketers need to understand how to leverage AI to stay ahead of the competition.

Voice search optimization  – With the rise of voice assistants like Siri and Alexa, optimizing content for voice search is becoming increasingly important. Digital marketers need to adjust their SEO strategies to accommodate this trend.

Influencer marketing  – Collaborating with influencers on social media platforms like Instagram and YouTube is now a popular marketing strategy, particularly for companies targeting younger audiences. Understanding how to identify the right influencers for a brand and working with them effectively will be critical for digital marketers.

C. Changes in Technology and Their Impact on Digital Marketing Jobs

The advancements in technology have had a significant impact on the digital marketing industry. As more businesses invest in technology solutions, digital marketers need to adapt to stay relevant. Some of the technology changes affecting digital marketing jobs include:

Marketing automation software  – Automation software is being used to streamline marketing processes, allowing digital marketers to focus on strategy rather than repetitive tasks. Understanding how to use marketing automation software is now a crucial skill for digital marketers.

Big data analytics  – The amount of data generated by businesses is increasing rapidly, and digital marketers need to be able to analyze and make sense of this data to improve marketing strategies. Knowledge of data analytics tools and techniques is now essential for digital marketers.

Job Search Process for Digital Marketing Jobs

As the digital marketing industry continues to grow, so does the demand for skilled professionals in this field. If you’re looking to break into digital marketing or advance your career, it’s important to know where to find job openings, how to write an effective resume and cover letter, and how to ace your job interviews. Here are some tips to help you in your job search process.

A. Where to Find Digital Marketing Job Openings

There are many resources available to help you find digital marketing job openings. Here are a few key places to start your search:

Online job boards: Websites like Indeed, Glassdoor, and LinkedIn Jobs are great places to find digital marketing job openings. You can search by job title, location, and other criteria to find jobs that match your skills and experience.

Company websites: Many companies post job openings on their own websites. If there’s a company you’re interested in working for, be sure to check their careers page regularly for new job postings.

Recruiting firms: Some recruiting firms specialize in digital marketing placements. Reach out to these firms to see if they have any open positions that match your skills and experience.

Networking: Don’t underestimate the power of networking in finding a job. Attend industry conferences and events, and connect with other digital marketing professionals on LinkedIn. You never know who might be able to connect you with a potential job opportunity.

B. Tips for Writing an Effective Digital Marketing Resume and Cover Letter

Your resume and cover letter are your chance to make a great first impression with potential employers. Here are some tips to help you write an effective digital marketing resume and cover letter:

Tailor your resume and cover letter to the job: Make sure your resume and cover letter are specifically tailored to the job you’re applying for. Highlight the skills and experience that are most relevant to the position.

Use keywords: Many companies use applicant tracking systems to screen resumes. Make sure you include keywords in your resume and cover letter that are relevant to the job and industry.

Quantify your achievements: Use numbers and statistics to quantify your achievements in previous roles. This can help demonstrate your impact and show potential employers that you’re results-driven.

Keep it concise: Your resume and cover letter should be concise and to the point. Focus on highlighting the key skills and experiences that make you a strong candidate for the job.

C. Tips for Acing Digital Marketing Job Interviews

Once you’ve landed an interview, it’s important to prepare thoroughly to make a strong impression. Here are some tips to help you ace your digital marketing job interviews:

• Research the company: Before your interview, research the company thoroughly. Understand their business model, products/services, and target audience. This will help you demonstrate your knowledge of the industry and show how you can contribute to the company’s success.
• Stay updated with industry trends: Digital marketing is a rapidly evolving field, so it’s crucial to stay up-to-date with the latest trends, tools, and techniques. Familiarize yourself with emerging technologies, social media platforms, SEO strategies, and other relevant aspects. Being well-informed showcases your commitment to professional growth and adaptability.
• Highlight your relevant skills: During the interview, emphasize your digital marketing skills and experiences that align with the job requirements. Showcase your proficiency in areas such as SEO, content marketing, social media management, paid advertising, analytics, and conversion optimization. Provide specific examples of successful campaigns or projects you’ve worked on.
• Demonstrate your analytical abilities: Digital marketing involves data analysis to drive decision-making and optimize marketing strategies. Highlight your ability to gather insights from data, interpret key metrics, and make data-driven recommendations. Employers value candidates who can leverage analytics to enhance campaign performance and achieve measurable results.
• Showcase your creativity: Digital marketing requires creative thinking to develop engaging content, eye-catching visuals, and innovative campaigns. Discuss your creative approach to problem-solving, storytelling, and brand building. Share instances where you came up with unique ideas or implemented successful creative strategies.
• Communicate effectively: Strong communication skills are vital in digital marketing, as you’ll be collaborating with cross-functional teams, clients, and stakeholders. Highlight your ability to convey complex concepts in a clear and concise manner. Showcase your experience in crafting compelling copy, creating persuasive presentations, and engaging with audiences through various communication channels.
• Display your passion and enthusiasm: Digital marketing is a dynamic and fast-paced industry, so employers seek candidates who are passionate and enthusiastic about their work. Demonstrate your genuine interest in the field by discussing industry blogs you follow, marketing events you’ve attended, or personal projects you’ve undertaken. Let your enthusiasm shine through during the interview.
• Ask thoughtful questions: At the end of the interview, don’t forget to ask thoughtful questions about the company, its digital marketing strategies, and the team you’ll be working with. This shows your genuine interest in the role and helps you gain valuable insights into the company culture and expectations.

Remember, preparation is key to acing digital marketing job interviews. By researching the company, highlighting your skills, demonstrating your analytical abilities and creativity, and effectively communicating your passion, you’ll increase your chances of landing that coveted digital marketing role.

Challenges and Opportunities in Digital Marketing Jobs

As with any job, digital marketing comes with its own set of challenges and opportunities. Let’s take a closer look.

A. Common Challenges in Digital Marketing Jobs

Some common challenges digital marketers face include:

• Keeping up with constantly evolving technology and trends
• Balancing creativity with data-driven strategies
• Finding the right channels to reach the target audience
• Staying ahead of competitors in a crowded market
• Building and maintaining a strong online reputation

B. Opportunities for Growth and Development in Digital Marketing Jobs

Despite these challenges, digital marketing offers numerous opportunities for growth and development. These include:

• Experimenting with new platforms and strategies
• Building and maintaining a personal brand
• Learning from and collaborating with industry experts
• Being at the forefront of innovation in marketing
• A wide range of career paths and specializations to pursue

C. How to Address Challenges in Digital Marketing Jobs

To address the challenges in digital marketing jobs, here are some strategies:

• Stay up to date: Attend conferences, read industry publications, and network with other professionals to stay informed about emerging trends and technologies.
• Balance creativity and data: Use data to inform and guide creative decisions, but don’t let it stifle innovation.
• Define your target audience: Conduct market research to identify the channels and messaging that will resonate with your audience.
• Stand out from competitors: Find a unique selling proposition and highlight it in your marketing efforts.
• Monitor and manage your online reputation: Respond promptly to customer complaints and feedback, and actively seek out positive reviews and testimonials.

While digital marketing may come with its own set of challenges, the opportunities for growth and development in this field are vast. By staying informed, balancing creativity with data, and constantly working to improve your skills, you can build a successful and fulfilling career in digital marketing.

Examples of Digital Marketing Job Descriptions

There are several job titles within the realm of digital marketing, each requiring unique skills and experience. Here are some examples of job descriptions for four common roles:

A Digital Marketing Manager is responsible for developing and implementing digital marketing strategies that increase brand awareness, drive website traffic, and generate leads. They oversee all digital marketing campaigns, from website optimization to social media and email marketing.

Key responsibilities:

• Develop and implement digital marketing plans and strategies
• Manage all digital media channels and campaigns
• Analyze and report on campaign performance and ROI
• Collaborate with internal teams and external vendors to execute campaigns
• Stay current with industry trends and new technologies

Skills and qualifications:

• Bachelor’s degree in Marketing, Communications, or another related field
• 5+ years of experience in digital marketing
• Strong project management and analytical skills
• Excellent communication and teamwork skills
• Proficiency in SEO, SEM, social media marketing, email marketing, and analytics tools

Salary range:  $70,000-$110,000 per year

B. SEO Specialist

An SEO Specialist’s main focus is to optimize websites and content to rank higher in search engine results pages (SERPs). This includes researching keywords, conducting competitor analysis, and implementing on-page and off-page optimization strategies.

• Conduct keyword research and analysis
• Create and implement on-page and off-page optimization strategies
• Monitor and report on website traffic and search engine rankings
• Collaborate with content creators, web developers, and other teams to improve website performance
• Stay current with search engine algorithms and industry trends
• 2-5 years of experience in SEO
• Proficiency in Google Analytics, Google Search Console, and other SEO tools
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills

Salary range:  $45,000-$80,000 per year

C. PPC Manager

A PPC (pay-per-click) Manager is responsible for creating and managing online advertisements across various platforms, such as Google Ads and social media. They need to optimize campaigns to generate high-quality leads and conversions while staying within budget.

• Campaign management: Develop, launch, and manage PPC campaigns across different platforms to meet specific objectives such as lead generation, sales, or brand awareness. This includes keyword research, ad copy creation, bid management, and monitoring campaign performance.
• Budget allocation and optimization: Effectively allocate budgets to different campaigns and continuously optimize them to achieve the best possible results. Monitor and adjust bidding strategies, ad placements, and targeting parameters to improve campaign performance and ROI.
• Keyword research and targeting: Conduct comprehensive keyword research to identify relevant and high-converting keywords for PPC campaigns. Utilize keyword match types and targeting options to optimize campaign reach and target specific audience segments.
• Ad copy creation and testing: Write compelling ad copy that attracts clicks and generates conversions. Conduct A/B testing to optimize ad messaging, calls-to-action, and landing pages for improved performance.
• Conversion tracking and analytics: Implement conversion tracking mechanisms to measure and analyze campaign effectiveness. Utilize tools like Google Analytics and other PPC-specific analytics platforms to gather insights, identify trends, and make data-driven decisions.
• Competitor analysis: Monitor and analyze competitors’ PPC strategies, including their keywords, ad copy, landing pages, and bidding strategies. Use this information to identify opportunities and refine your own campaigns for better results.
• Bachelor’s degree in Marketing, Advertising, or a related field preferred.
• 2-5 years of experience in managing PPC campaigns, preferably with a proven track record of achieving positive ROI.
• Proficiency in using Google Ads and other PPC advertising platforms, as well as related tools such as Google Analytics, Google Tag Manager, and keyword research tools.
• Strong analytical skills , including the ability to analyze campaign data, identify trends, and make data-driven optimizations.
• Excellent communication and collaboration skills , as PPC Managers often need to work closely with clients, marketing teams, and other stakeholders to align campaign objectives and deliver results.

Salary range: $45,000-$80,000 per year

As a PPC Manager, your focus will be on creating and managing effective pay-per-click campaigns that drive targeted traffic and conversions. By employing your skills in campaign management, budget optimization, keyword research, ad copy creation, and data analysis, you will play a crucial role in achieving the desired outcomes and maximizing ROI.

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• Fresher Digital Marketing Resume Example

Resume Examples

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• Top Hard & Soft Skills
• Action Verbs & Keywords
• Resume FAQs
• Similar Resumes

Common Responsibilities Listed on Fresher Digital Marketing Resumes:

• Develop and execute digital marketing campaigns to drive website traffic, increase brand awareness, and generate leads
• Monitor and analyze website traffic and user engagement metrics
• Create and optimize content for social media channels
• Develop and manage email marketing campaigns
• Monitor and analyze the performance of digital marketing campaigns
• Research and identify new digital marketing opportunities
• Develop and maintain relationships with influencers and other digital marketing partners
• Manage and optimize search engine marketing campaigns
• Develop and implement strategies for SEO optimization
• Analyze and report on the effectiveness of digital marketing campaigns
• Stay up-to-date with the latest digital marketing trends and best practices

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Fresher Digital Marketing Resume Example:

• Developed and executed a social media campaign that resulted in a 25% increase in website traffic and a 15% increase in lead generation within the first month.
• Collaborated with the email marketing team to create and launch a successful email campaign that achieved a 30% open rate and a 10% click-through rate.
• Conducted in-depth research on industry trends and identified new digital marketing opportunities, resulting in the implementation of a successful influencer marketing campaign.
• Managed and optimized search engine marketing campaigns, achieving a 20% increase in click-through rates and a 15% decrease in cost per click.
• Developed and implemented strategies for SEO optimization, resulting in a 30% increase in organic search traffic and a 25% increase in website visibility.
• Analyzed and reported on the effectiveness of digital marketing campaigns, providing actionable insights that led to a 10% increase in conversion rates.
• Created and optimized content for social media channels, resulting in a 50% increase in engagement and a 20% increase in followers.
• Monitored and analyzed website traffic and user engagement metrics, identifying areas for improvement and implementing changes that led to a 15% increase in website conversions.
• Stayed up-to-date with the latest digital marketing trends and best practices, implementing new strategies that resulted in a 10% increase in overall digital marketing performance.
• Social media marketing
• Email marketing
• Influencer marketing
• Search engine marketing (SEM)
• Search engine optimization (SEO)
• Google Analytics
• Conversion rate optimization
• Content creation and optimization
• Digital marketing strategy
• Marketing performance analysis
• Trend analysis and forecasting
• A/B testing
• Keyword research
• Marketing automation tools
• Data-driven decision making
• Collaboration and teamwork
• Adaptability and staying current with industry trends

Top Skills & Keywords for Fresher Digital Marketing Resumes:

Hard skills.

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Marketing
• Email Marketing
• Content Marketing
• Digital Advertising
• Marketing Automation
• Conversion Rate Optimization (CRO)
• Web Design and Development
• Video Production and Editing
• Copywriting and Editing

Soft Skills

• Communication and Presentation Skills
• Collaboration and Teamwork
• Analytical and Data-Driven Thinking
• Creativity and Innovation
• Adaptability and Flexibility
• Time Management and Prioritization
• Customer-Centric Mindset
• Problem Solving and Critical Thinking
• Attention to Detail
• Social Media Savvy
• SEO Knowledge
• Project Management and Planning

Resume Action Verbs for Fresher Digital Marketings:

• Implemented
• Strategized
• Collaborated
• Coordinated
• Conceptualized

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Resume FAQs for Fresher Digital Marketings:

How long should i make my fresher digital marketing resume, what is the best way to format a fresher digital marketing resume, which keywords are important to highlight in a fresher digital marketing resume, how should i write my resume if i have no experience as a fresher digital marketing, compare your fresher digital marketing resume to a job description:.

• Identify opportunities to further tailor your resume to the Fresher Digital Marketing job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

Complete the steps below to generate your free resume analysis.

Related Resumes for Fresher Digital Marketings:

Fresher seo, fresher social media, entry level digital marketing specialist, digital marketing specialist, digital marketing manager, social media manager, content marketing manager, email marketing manager.

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Launch your career as a Social Media Marketer. Build job-ready skills for an in-demand career and earn a credential from Meta. No degree or prior experience required to get started.

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Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results

Learn to evaluate and interpret the results of your social posts and advertising campaigns

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Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok  and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll:

Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers.

The Professional Certificate is now ACE® recommended Opens in a new tab .  You can learn more here Opens in a new tab .

This specialization is also offered in Arabic Opens in a new tab , Portuguese Opens in a new tab , and Spanish Opens in a new tab .

Applied Learning Project

Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically, such as:

Creating a Facebook or Instagram business page

Doing a brand exercise for your business

Creating posts on Facebook and Instagram

Creating a content calendar

Creating a creative brief for your social media ad

Building your own full ad campaign in Meta Ads Manager

Presenting your campaign results

By the end, you’ll have a project-based portfolio you can demonstrate to recruiters, potential employers or clients to help land the job!

Introduction to Social Media Marketing

Understand the landscape of traditional, digital, and social media marketing

Understand the major social media platforms, how they function, and what role they play in marketing

Create SMART goals, identify KPIs, and define your target audience and their customer journey

Choose the right social media platforms and learn how to create social media policies

Social Media Management

How to establish and manage a social media presence

How to create a brand, tone, and voice for a social media presence

How to manage a content calendar for a social media presence

How to evaluate the performance of content on social media and how to iterate on that performance

Fundamentals of Social Media Advertising

How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective

How to craft compelling and effective visuals and copy for social media ads

Build an ad directly from your Facebook business page and your Instagram business account

Write a creative brief and create a social media ad

Advertising with Meta

Structure campaigns in Meta Ads Manager

Build an ad that aligns with your marketing objectives and target it to your intended audience

Set a budget, placement, and schedule for your ads in Meta Ads Manager

Measure and Optimize Social Media Marketing Campaigns

Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models

Implement an A/B test to optimize your campaign

Analyze dashboards and evaluate the ROI from your social media marketing efforts

Present and communicate the results of your campaign to a team

Meta Social Media Marketing Capstone

Present and communicate campaign results to a team

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Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.

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Frequently asked questions

What is aptly.

Aptly is an online education provider that specializes in technology and the tech industry, powered by a team of educators, digital marketers, and instructional designers. Through their hands-on, applied education programs, they’ve helped hundreds of thousands of students, employees, and marketers gain the skills and knowledge to succeed in the digital economy. Meta and Aptly partnered to produce the series of courses in the Meta Social Media Marketing Professional Certificate.

What background knowledge do I need before starting this Professional Certificate?

This Professional Certificate program is designed for beginners, no prior knowledge or experience required. Each course builds upon the previous one to reinforce fundamental social media marketing skills, including social media management and advertising. Upon completing this certificate, some entry-level jobs you may qualify for include social media manager, social media coordinator, social media specialist, and paid media coordinator.

Learn more about social media jobs Opens in a new tab .

What is a Meta certification?

A Meta certification is an industry credential that signifies proficiency on Meta technologies such as Facebook, Instagram, Messenger, and Whatsapp. Meta offers several certifications across digital marketing, marketing analytics and software engineering. As part of the Meta Social Media Marketing Professional Certificate, you’ll be able to take the Meta Digital Marketing Associate exam to become a Meta Certified Professional.

What can I do with a Meta certification?

Through this Professional Certificate program, you’ll learn how to develop a social media presence for a business, including creating engaging content, interacting with users, managing a content calendar, and evaluating the success of your posts. You’ll also learn how to create effective ads for social media and how to create ads in Meta Ads Manager.

Earning your Meta Social Media Marketing Professional Certificate signals to hiring managers and your professional peers a level of proficiency in these marketing skills. You can further demonstrate your expertise with the Meta Digital Marketing Associate Certification. As part of the program, you will be able to take the exam once for free and will have one free exam retake, if needed. You can point to both of these credentials during your job search as evidence of your knowledge, skills, and readiness for beginner social media marketing roles.

Is the Meta certification free?

As part of the program, you will be able to take the exam once for free, and you’ll have one free exam retake, if needed. Any subsequent retakes will cost an exam fee which varies depending on your residing location. The exam fee will show up when you proceed to the check out page on the exam registration page. Sign up for the Meta Digital Marketing Associate Certification Exam in the Capstone course.

Is a Meta certification worth it?

The Meta Social Media Marketing Professional Certificate and Meta Digital Marketing Associate Certification are industry credentials that can signify your social media expertise to potential employers and clients. In addition to the resume credential, through each course, you’ll learn and practice key marketing skills Opens in a new tab , including content development, campaign management, and brand marketing, which are particularly valuable when seeking entry-level marketing jobs Opens in a new tab . You can leverage the credentials and skills you gain throughout your job search and as you establish your career.

Learn more about industry-recognized social media marketing certifications Opens in a new tab .

What will I be able to do upon completing this Professional Certificate?

You will know how to create a social media presence for a business. You’ll know how to create engaging content, interact with users on social media, manage a content calendar, and evaluate the success of your posts. You’ll also know how to create effective ads for social media and learn how to create ads in Meta Ads Manager. You’ll know how to match the ads you create to your marketing objectives, select the right images and copy for your ads, get your message in front of your target audience, and measure the impact of your campaign. You’ll also learn how to communicate your campaign results to other people in the company. 

How long does it take to complete the Professional Certificate?

Approximately 5 months at 5 hours a week.

Do I need to take the courses in a specific order?

You are not required to take courses 1-5 in a specific order, but we highly encourage you to take them in the order they are presented. However, in order to access Course 6, Meta Social Media Marketing Capstone,  you will need to complete courses 1-5, first. 

As you progress through the Meta Social Media Marketing Professional Certificate, you’ll notice that each course builds upon the knowledge and skills highlighted in the previous course.

What are the technical requirements for me to take my Meta Digital Marketing Associate Certification exam?

In the Capstone course for this specialization, you will sign up for and take the Digital Marketing Associate Certification Exam with Meta. As part of the program, you will be able to take the exam once for free and have one additional free exam retake, as needed. If subsequent retakes are needed in order to successfully pass this exam, they will cost $50 each.

In order to successfully complete the exam you will need access to a laptop or desktop computer, using a Mac or Windows operating system, with a webcam for 105 Mins, uninterrupted. In addition, you will need a strong internet connection.

Will I earn university credit for completing this Professional Certificate?

You may be able to earn college credit upon successful completion of this certificate program. The Meta Social Media Marketing Professional Certificate is ACE® recommended Opens in a new tab . This means that many colleges and universities recognize this program as valuable coursework that can count toward a degree. Once you complete the certificate program, we’ll share details on how you can send proof of completion to your school.

Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Check with your university to find out their policy, and read more about ACE Credit College & University Partnerships here Opens in a new tab . 

Will I only learn about Facebook and Instagram?

No. You’ll gain a basic understanding of how the main social media platforms — like Twitter, Pinterest, LinkedIn, TikTok, and more — function and how businesses can use them for their marketing needs. You will learn how to develop effective ads for different social media platforms, but this program specifically focuses on how to develop these ads using Meta’s Ads Manager (for advertising on both Facebook and Instagram). While ad creation tools for different social media platforms differ, understanding how Meta Ads Manager works will help you quickly find your way around other advertising tools (though this program does not focus on how to use other advertising tools). 

Do you have questions about your account, payments, subscriptions, and other Coursera policies?

Visit the Learner Help Center Opens in a new tab for more information about learning on Coursera.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

What is the refund policy?

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy Opens in a new tab .

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.

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What Is An ATS? 8 Things You Need to Know About Applicant Tracking Systems

Customers Interviewed by:

You spend hours perfecting your resume, making sure it outlines your skills and experience in the best possible light. After all, when it comes to job hunting, your resume is your most important tool.

But after all that work, you’re  still  not getting enough interviews, even for jobs you know you’re qualified for. Why not?

What you might not realize is that your resume usually doesn’t go to a human being after you submit it – it goes to a computer. In fact, there’s a good chance a real person will  never see  your resume!

That’s because more and more employers are using  applicant tracking systems  (ATS) to screen resumes. 

What is an ATS? It’s computer software designed to scan resumes for certain keywords and weed out the ones that don’t match the job description.

So if you want your resume to actually make it into the hands of a human being, you need to make sure it’s optimized for the ATS.

In this article, we’re going to teach you 8 things you need to know about applicant tracking systems, including what they are, how they work, and especially how you can “beat” them!

1. What is an ATS?

The hiring process can be a time-consuming and frustrating experience for employers as well as job seekers. To streamline the process, many companies have started using applicant tracking systems (ATS).

An ATS is a computer software program that manages the hiring process. It does this by collecting and sorting thousands of resumes. 

Hiring managers can then screen candidates using the ATS, as well as track their progress through the hiring process. By digitizing the hiring process in this way, an ATS saves employers time and money. 

2. How applicant tracking systems work

There are 4 basic steps to how an applicant tracking system works:

• A job requisition enters into the ATS. This requisition includes information about the position, such as the job title, desired skills, and required experience.
• The ATS then uses this information to create a profile for the ideal candidate.
• As applicants submit their resumes, the ATS parses, sorts, and ranks them based on how well they match the profile.
• Hiring managers then quickly identify the most qualified candidates and move them forward in the hiring process. 

What’s especially important to understand is that recruiters often filter resumes by searching for key skills and job titles .

“ Recruiters often filter resumes by searching for key skills and job titles .”

For example, if a recruiter is hiring for an Administrative Assistant position and there are 500 resumes, their first step will probably be to search for “Administrative Assistant.” This isolates candidates that have done the exact job before. 

Anyone that doesn’t have that exact term in their resume is out of luck!

A search can contain multiple terms. For example, recruiters might perform a complex search that contains a combination of job titles and skills: Administrative Assistant AND data entry AND payroll…

This means that if you can predict the resume keywords that recruiters will use in their search, you’ll greatly increase your chances of moving on in the hiring process. But you don’t have to guess which keywords to use. All you have to do is analyze the job description to find them. 

Jobscan’s resume scanner automates this process by using AI technology to analyze your resume against the job description. It then provides you with a score that shows how well your resume matches the job description.

It also tells you exactly how to increase your score by adding those resume skills and keywords that are missing from your resume. Here’s an example of a report produced by the resume scanner:

By adding the highlighted keywords to your resume you’ll increase your score. The higher your score the more likely a hiring manager will find your resume and invite you for an interview. You can try the resume scanner for free here .

3. What’s the difference between an ATS and a CRM?

When it comes to recruiting software, there are two main types of systems: 

• Applicant Tracking Systems (ATS)
• Candidate Relationship Management (CRM) Systems 

Let’s quickly look at each system.

ATS software is typically used during the hiring process, and includes features such as resume parsing, candidate screening, and assessment tools. The downside to ATS software is that it only tracks job candidates that have already applied to your company. 

Top employers hire for several jobs at a time and receive hundreds of resumes for any given opening. Because applying for a job online is easier than ever, many of these applicants are unqualified and figured “it was worth a try.”

CRM systems, on the other hand, are used during the recruitment process to target potential candidates who haven’t yet applied to your company. CRM features include email marketing, scheduling, and communication tools to build relationships with possible candidates.

Whereas ATS only give you data that candidates input themselves, CRMs allow you to input information that you discover about prospective talent. In other words, ATS are more reactive, while CRMs are more proactive. 

You don’t necessarily have to choose between the two systems. Many companies use both!

4. Key features of an applicant tracking system

Applicant tracking systems make it easy for people to apply for a position on any device, without having to log in. This means that companies benefit from a larger pool of applicants.

Because there are so many applicants, companies use ATS software to automatically surface and highlight top candidates. Here’s an example of what the ATS looks like to the hiring manager:

Some other key features of ATS software include:

• Resume parsing – This is the process of extracting data from resumes, such as contact information, work history , educational background , and skills . 
• Advanced search – This enables you to filter applications by specific keywords, job titles, skills, experience, education, and more. 
• Candidate sourcing – This allows you to actively search for, identify, and reach out to potential candidates for open positions.
• Multi-channel candidate sourcing – This lets you search for potential candidates using multiple channels, including job boards, social media, and employee referrals.
• In-built CRM software – Some ATS also feature CRM software to cover all your needs in one platform. 
• Email templates –  Most ATS offer email templates to ensure that all your correspondence with candidates is consistent and professional. 
• Advanced analytics and reporting –  This allows you to generate detailed reports on job seekers, hiring trends, and other data. 
• Various integrations – This means the ATS can connect with different types of software, such as email marketing software, accounting software, and CRM systems.
• Ability to schedule interviews – By automating interviews, you won’t have to waste time rescheduling, sending out reminders, or coordinating multiple calendars.
• Real-time collaboration -This allows people from different parts of the organization to get involved in the sourcing, screening, and decision-making regarding new hires.
• Automation based on certain events and conditions – This means your ATS will only be triggered to do something if a specific scenario occurs.

5. How accurate is ATS software?

While it is true that ATS can save recruiters time and effort in the hiring process, the reality is that these systems are far from perfect . 

A study by Harvard Business Review revealed that 88 percent of recruiters felt that qualified candidates were ignored by an ATS because they “did not match the exact criteria established by the job description.” 

This suggests that ATS places too much emphasis on keywords and fails to take into account a candidate’s skills, experience, or qualifications. As a result, many qualified candidates are overlooked simply because their resumes don’t contain the right keywords!

“ Many qualified candidates are overlooked because their resumes don’t contain the right keywords. “

However, you can take advantage of this situation by making sure your resume contains the exact keywords that employers are searching for. 

6. Who uses ATS?

Jobscan research found that over 97% of Fortune 500 companies use ATS while a Kelly OCG survey estimated that 66% of large companies and 35% of small organizations rely on recruitment software. And these numbers continue to grow.

If you’re applying to a large organization, you’ll most likely face an ATS. 

If you’re applying through any online form, you’re applying through an ATS. 

Even job sites like Indeed and LinkedIn have their own built-in ATS.

It’s clear that ATS is here to stay. That’s why it’s so important to use the right keywords and format your resume in a way that makes it easy for ATS software to read.

7. Why employers use applicant tracking systems

When you think about it, today’s employers are faced with a daunting task when it comes to hiring new employees. This is because the internet has made it easy for job seekers to submit applications, so they submit a lot of them . Many of these applicants are unqualified and figured “it was worth a try.”

The result is that corporate recruiters now receive hundreds and sometimes even thousands of resumes for every job opening. This is why they need an ATS. These automated systems simplify and speed up the hiring process, saving businesses time and money.

“ ATS software simplifies and speeds up the hiring process, saving businesses time and money. “

The top ATS feature many benefits, including:

• Easier communication among hiring managers
• Faster applicant screening 
• Reduced time spent on repetitive tasks 
• Improved net hiring score
• Increased candidate engagement 
• Better overview of applications 
• Easy job posting
• Improved cost per hire 
• Improved quality of hire

As a result of these benefits, ATS have become an essential part of the modern recruiting process.

8. The future of applicant tracking systems

There’s no question that artificial intelligence ( AI ) is rapidly changing the world of recruitment. Already, AI-powered applicant tracking systems (ATS) are screening resumes, identifying potential candidates, and even conducting initial interviews. As AI continues to evolve, it’s likely that ATS software will become even more sophisticated.

“ As AI continues to evolve, it’s likely that ATS software will become even more sophisticated. ” 

In the future, these systems are expected to be more fully integrated with social media platforms like LinkedIn. This will enable them to identify both active and passive candidates who are a good match for open positions. 

Additionally, AI-powered chatbots could be used to answer questions and provide information about the application process. 

Ultimately, AI is poised to transform the recruiting landscape in a number of ways, making the process faster, easier, and more efficient for everyone involved.

What is an ATS optimized resume?

There is no universal trick to “beating” applicant tracking systems. Getting past an ATS and landing a job interview requires a well-written resume that is mindful of ATS algorithms as well as the people pushing the buttons.

Here’s our simplest advice for how to optimize your resume for an ATS :

• Carefully tailor your resume to the job description every single time you apply.
• Optimize for ATS search and ranking algorithms by matching your resume keywords to the job description.
• Use both the long-form and acronym version of keywords (e.g. “Master of Business Administration (MBA)” or “Search Engine Optimization (SEO)”) for maximum searchability.
• Use a chronological or hybrid resume format (avoid the functional resume format ).
• Use a traditional resume font like Helvetica, Garamond, or Georgia.
• Don’t use headers or footers as the information might get lost or cause a parsing error.
• Use standard resume section headings like “Work Experience” rather than being cute or clever (“Where I’ve Been”).
• Use an ATS-friendly resume builder to create your resume.

You can automate a lot of this process by using Jobscan’s resume scanner , which quickly tells you how to optimize your resume to get the best results. 

Our resume scanner includes Power Edit , an AI-powered resume editor that has six built-in ATS-friendly templates for you to choose from.

Read more : How to Write a Resume for Today’s Job Market

All ATS recognize Word documents. Some of them are also compatible with PDF files.

The best way to see if your resume is ATS friendly is to use a resume scanner like Jobscan’s. Try it now for free .

The adoption rate for small companies is low, but growing quickly. Last year, it was estimated that 35% of small organizations use an ATS.

Yes, there are. When writing your resume, keep the following in mind: • Keywords : Tailor your resume to include relevant keywords from the job description. ATS systems often scan resumes for keywords to determine their relevance to the position. • Formatting : Use a resume format with standard margins . Stick to standard fonts like Arial or Times New Roman, and avoid complex graphics that may confuse the ATS. • File type : Submit your resume in a universally readable format, such as a Microsoft Word document or a PDF file. • Avoid special characters : Some ATS systems may have difficulty reading special characters, symbols, or non-standard fonts. Read more : You Need to Avoid These ATS Resume Formatting Mistakes

Applicant tracking systems themselves do not reject resumes. People do. The purpose of an ATS is to identify resumes that best match the specific job requirements and qualifications. Resumes that do not meet the predetermined criteria set by the ATS may be ranked lower or filtered out. However, the final decision on whether to reject or consider a candidate rests with the human decision-makers involved in the hiring process

When writing your resume, always try to mirror the job description. In other words, use the same language that the job description uses. In addition to the work experience section, the resume summary is a great place to include relevant keywords and action verbs .

One disadvantage is that candidates who haven’t tailored their resumes to include the right keywords may be overlooked, even if they possess the necessary skills and experience. In addition, resumes that have intricate designs, bright colors , fancy graphics, or non-standard fonts may not be parsed correctly by ATS, resulting in rejection.

ATS stands for Applicant Tracking System. This is software that is used by employers to manage job applications and to streamline the hiring process. It automates the process of posting job listings, receiving applications, sorting through candidates, and assisting in the selection of suitable candidates for employment.

ATS is used in human resource departments to streamline the recruitment process. ATS stands for Applicant Tracking System, a software tool that helps in organizing, filtering, and managing large volumes of job applications.

Some of the most popular ATS include Lever , Greenhouse , Taleo , and iCIMS .

Key takeaways

Let’s quickly sum up what we’ve learned:

• Employers receive hundreds of resumes for every job opening.
• An ATS is a computer software program that simplifies and speeds up the hiring process. 
• Over 97% of Fortune 500 companies use ATS while 66% of large companies and 35% of small organizations rely on them.
• As AI continues to evolve, it’s likely that ATS software will become even more sophisticated. 
• Recruiters often filter resumes by searching for key skills and titles.
• The problem with ATS is that qualified candidates are overlooked because their resumes don’t contain the right keywords.

If you want to make sure your resume gets past the ATS and into the hands of a recruiter, you need to optimize it . Jobscan’s resume scanner is an easy way to do this. 

Simply upload your resume and the scanner will show you where you need to improve your keywords so that your resume stands out from the rest.

Don’t let a computer decide your future – use Jobscan today and start getting more job interviews!

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

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