Situated in New York City, attracting a large customer base.
Skilled management and industry veterans from Baskin Robbins and Ben & Jerry’s.
Frozen Whispers is set on a mission to provide a delightful, out-of-the-box ice cream experience. This ice cream shop, located in the heart of New York City, revolves around a flat organizational structure that promises efficient decision-making and improves communication.
The leadership team comprises Sarah Johnson (Owner), Emily Turner (Manager), two Shift Supervisors and ten Ice Cream Servers, each bringing their unique skills to the table. Sarah, a former regional manager of Baskin Robbins, brings valuable industry experience and an unyielding passion to the role. Emily, with over ten years of experience in food retail management, ensures seamless operations across the ice cream shop's facets.
Our staffing needs are met currently, but as we plan towards expanding our "Frozen Whispers" brand, we foresee increased manpower requirements for both back-end preparation and front-end customer servicing roles. Consistent recruitment and rigorous training of staff will be prioritized to maintain high service standards and food quality.
Human resources policies and practices at Frozen Whispers are designed to ensure an inclusive and engaging work environment. We believe in equal opportunities for all and adhere to strict anti-bias and anti-discrimination practices. Regular feedback sessions, performance evaluations, and emphasis on skill-enhancement underscore our commitment towards supporting our employees' well-being and professional growth.
External advisors and consultants play a crucial role in our company's progress, particularly in areas such as legal compliance, tax planning, and food safety standards. We count on the expertise of external HR consultants for the most updated and relevant HR practices.
On the finance front, robust financial planning steered by our Financial Controller, Robin Gordon, a seasoned CPA. Robin's extensive experience in retail finance provides us with solid footing in the sector while ensuring the effective and responsible management of resources.
Our primary competitors in the current market are "Cold Rush Ice Cream" , "Chilled Chatters" , "Arctic Delights" , "Frozen Fables" , and "Ice Dreams Parlor" . Our strengths lie in our unique flavor profiles, a firm commitment to quality, and unparalleled customer service. We aim to differentiate ourselves from our competitors by consistently introducing unique and seasonal flavors. However, we acknowledge challenges, such as maintaining consistency in flavor and quality, managing customer expectations, and the need for continuous innovation. We are confident that with strategic focus and implementation, we can turn these challenges into opportunities for growth and brand differentiation.
Frozen Whispers is centered around the creation and retail of quality ice-cream, including a variety of innovative flavors and novel dessert combinations. Consisting of our flagship range of classic flavors, we regularly innovate with unique seasonal and gourmet flavors derived from local and exotic sources. Our offerings also include custom-created sundaes, milkshakes, ice cream cakes, and other ice cream-based desserts. A blizzard of sweetness, if you will.
Our unique selling proposition is a fusion of quality, creativity, and customer responsiveness—reflecting a mix of classic and unusual flavors you won't find anywhere else. We cater to a broad range of tastes with vegan and sugar-free options. Under Sarah Johnson's creative stewardship, our shop offers an array of European and Asian inspired flavors that bring the global culinary scene home to New York.
Frozen Whispers is a startup currently in the beta phase. We are testing with a select group of local consumers while sourcing high-quality inputs from the creameries of Pennsylvania and organic fruit farms of Up-state New York. Although we are in the early stages, future plans involve expansion. In 3-5 years, we plan to establish a chain of stores in the Tri-state region and develop a national-brand presence.
We are currently awaiting the approval of patents for three of our unique flavors: Caramelized Fig & Cheese, Earl Grey Fudge, and Bourbon Pecan Pie. In addition, we have registered Frozen Whispers and our by-line "Whispering Sweetness" as trademarks, setting a strong foundation for future branding.
The production process at Frozen Whispers starts with quality ingredients sourced from reliable suppliers. The ice cream base is made fresh every day and pasteurized in-house. Flavors are then incorporated, followed by churning in high-end ice cream machines imported from Italy. This slow process allows the ice cream to have a denser, creamier texture.
Our major suppliers are local dairy farms affiliated with the Certified Organic Association of Northeastern New York, and the Pennsylvania Association for Sustainable Agriculture for fresh, organic fruits and cream. We have secured contracts with these suppliers for a continuous and stable supply of high-quality ingredients, ensuring minimal delays or disruptions.
Delivering a refreshing experience with every scoop, Frozen Whispers is here to make your ice-cream dreams come true with a truly unique, exquisite twist on beloved classics.
Frozen Whispers, born out of a love for ice cream and a passion for crafting unique flavors, has its headquarters nestled in New York City. What started as a playful exploration of dessert varieties by Sarah Johnson has grown into a business venture with a comprehensive range of products that cater to diverse tastes and age groups. The ice cream parlor offers a wide variety of flavors, sundaes, milkshakes, ice cream cakes, and numerous other desserts, with vegan and sugar-free options to cater to the health-conscious market.
Marketing Strategy:
Our marketing strategy revolves around online and offline channels. We intend to connect with our audience through social media platforms like Instagram, Facebook, and Twitter. These platforms allow us to showcase our products effectively, share behind-the-scenes content, announce new flavors, create brand stories and engage directly with our customers. We also recognize the critical role of search engine optimization (SEO) and plan to create a user-friendly website with regularly updated blogs about ice-cream trends and in-house developments. For offline promotions, we aim to collaborate with local events like food festivals, sports events, and community gatherings to create a presence within our target market.
Sales Strategy:
A robust sales strategy is crucial to our business objective. For sales activities, our prime channel would be our store; however, we will also adopt a delivery model operating via food apps like UberEats and GrubHub to increase our service reach. Our sales team, led by an experienced supervisor, will provide warm, friendly, and efficient service to our customers.
Pricing Strategy:
Our pricing strategy is based on a cost-plus pricing model. We have priced our products reasonably while ensuring excellent quality, which we believe differentiates us in the competitive market.
Distribution Channel:
Apart from our flagship store in New York City, our ice cream delivery model through UberEats and GrubHub aims to cater to customers who prefer enjoying our products within the comfort of their homes.
Promotion and Advertising Plans:
Our promotional plans include frequency-based customer reward programs to increase customer retention. We would also run regular discount offers during off-peak seasons. Advertising would primarily be digital, through social media and Search Engine Marketing.
Customer Service Policies:
Customer satisfaction is our top priority. We believe in a proactive approach to customer service - addressing concerns promptly and ensuring that all our customers leave with a smile.
Our business plan leverages strategic marketing and sales efforts, well-calculated pricing, efficient distribution channels, impactful promotion, and advertising efforts, and focused customer service policies. By doing so, we plan to establish Frozen Whispers as the go-to spot for all ice cream lovers, delivering not just a product, but a delightful experience.
Our operations workflow at Frozen Whispers involves opening the store each day at 10 a.m. We start by preparing the ice cream, which can take a few hours depending on the number of flavors being made that day. Once the ice cream is prepared, it's time to open the store. The servers are tasked with operating the cash register, taking orders, serving ice cream, and ensuring the shop remains clean and inviting. Manager Emily Turner and the shift supervisors divide responsibilities, manage staffing, and ensure the store runs smoothly.
The production process begins by choosing top-quality ingredients for our ice creams. Afterward, the ingredients are carefully mixed and frozen using our state-of-the-art ice cream making machines to ensure a perfect consistency and texture. Depending on the flavor, the ice cream might then be enhanced with mix-ins like nuts, fruit, or candy pieces.
Quality control is crucial in our operations. We regularly inspect our ingredients to ensure their freshness and taste. Our machines are also subjected to regular maintenance and sanitation procedures to ascertain their optimal functionality. Additionally, we pride ourselves on maintaining a clean and safe environment for our customers and employees.
Inventory management is another essential part of the operations. Inventory levels are reviewed daily, and the necessary orders are placed with suppliers to ensure we never run out of essential items. All inventory is stored in the appropriate cool storage facilities to prolong freshness and prevent waste.
We also pay attention to our supply chain management. We've partnered with reliable suppliers who provide us with high-quality dairy products, fruits, and nuts. Our partnership with these suppliers ensures we can provide our customers with consistent and excellent quality products.
Facilities and equipment needs are crucial to our operations. We operate from a well-situated store with excellent visibility and footfall. Our store was designed to show off the breadth of our offerings, with bright displays and comfortable seating. We have invested considerably in powerful freezers, high-quality ice cream making machines, and other small wares such as serving utensils and storage containers, necessary for day to day operations.
Overall, our operational plan integrates all aspects of our business, ensuring that customers are served exceptional ice cream in a pleasant environment by friendly staff.
Frozen Whispers projects substantial growth, positioning itself to capitalize on the increasing consumption of ice cream by children, teenagers, and adults. We have prepared a financial forecast, projecting substantial growth for the next three to five years.
Sales Forecast:
Within our first year, we project a conservative revenue target of $250,000. As the brand name becomes more familiar, we anticipate an increase in sales, reaching $500,000 in revenue by the second year, and crossing the $1 million threshold by the end of the fifth year.
Profit and Loss Projection:
In the initial stages of the business, startup costs and operational expenses may lead to limited profits or even minor losses. However, we expect to see positive growth from the second year onward with a net profit of $75,000.
Cash Flow Projection:
Due to the cyclical nature of the business, we project stable cash flow during the warmer months and predict a decrease during the colder months. However, our marketing initiatives and the introduction of winter-specific flavors will serve to bolster winter sales and maintain a favorable cash flow throughout the year.
Balance Sheet Projection:
We project an increase in assets over the next five years as the business grows and expects to see accumulated profits invested back into the business. Our short-term and long-term debts are projected to decrease as the profits roll in, leading to a strengthening of our equity position.
Break-Even Analysis:
Our break-even analysis shows that with an average sales price of $5 per ice cream serving and an estimated cost of goods sold at $2 per serving, we will need to sell an estimated 125,000 servings annually, or around 342 servings per day, to cover our fixed costs completely.
Financial Assumptions and Considerations:
These projections and analyses are based on several assumptions, including market stability and consistent consumer demand for ice cream. Changes in the economy, shifts in consumer taste, or the entrance of a new competitor could alter these projections. Considering this, we plan to review and adjust our financial forecasts as necessary every quarter to reflect the most up-to-date business and market situations.
Even with these considerations, we are confident that our offerings' uniqueness, sustainable business model, and the team's experience will make Frozen Whispers a success. The business aims not only for fiscal growth but also to be an integral part of our customers' delightful memories.
Frozen Whispers, like any businesses, faces potential risks that could disrupt operations. These risks include market risks, operational risks, and financial risks.
Market Risks:
Operational Risks:
Financial Risks:
Insurance and Legal Considerations:
To protect our business from potential legal issues, Frozen Whispers will comply with all necessary permits, licenses, and health regulations. We will secure liability insurance to protect the business against potential lawsuits. Additionally, we will insure our property and equipment against damage, theft, or loss.
In conclusion, a broad understanding of potential risks and strategic planning will help Frozen Whispers navigate difficulties and maintain resilience in the dynamic and competitive ice-cream industry.
Want to open an ice cream shop?
It’s never been a better time to open an ice cream business. Now more than ever, customers seek small indulgences and find them in ice cream or yogurt shops.
You’ll find ice cream and frozen yogurt shops everywhere, satisfying local communities from small towns to big cities. In addition, the benefits of starting an ice cream shop are numerous.
Whether you want to start an ice cream shop, ice cream truck, or frozen yogurt shop, you’re going to need a plan.
In today’s post, we will talk about the importance of writing your ice cream shop business plan and how to get started.
Recommended Reading: Low-Cost Ice Cream Business Ideas
An ice cream shop business plan will help you organize your thoughts into one cohesive plan. Your ice cream shop business plan will help to ensure that you cover all your bases. From your ice cream business concept to your budget to your financial forecasts, you will want to make sure everything is legit before moving forward.
Your ice cream shop business plan is created for a specific audience:
Potential investors want to see a thorough business plan before they invest any money into it. They want to know whether lending you money is a prudent or intelligent choice. A well-researched business plan shows your potential investors that you are a serious business person. A well-thought-out business plan shows what it will take to generate profits and have ultimate success.
Property managers that you will lease your property from will want to see a well-written business plan.
After all, they want to know what type of business will be working on their property. Additionally, they want to feel confident that your business will be successful.
I believe that the more you plan and research any business, the more money you will save at the end of the day. Writing an ice cream shop business plan is no different. I believe it will save you time, money, and lots of hassle.
So, let’s get to it!
There’s no determined length of a business plan. What is more important is that all of the essential factors are covered in your project. Depending on your specific circumstances, you may want to add or subtract from the following items typically found in a business plan.
A typical business plan will cover the following topics in detail:
The business description, products & services, ownership and management, the target market, your objectives, business to date, startups budget, operational budget, sales forecast.
An ice cream shop business plan is often followed by an action plan that details the milestones of opening your business. An action plan tells you what steps have to be taken and by when so that you can smoothly move forward. Your ice cream shop action plan will give you a push when you need it.
Recommended Reading: How Much Does A Small Ice Cream Shop Cost?
This will summarize your overall ice cream plan. While this section usually comes first, I recommend writing it last as you will have a better idea of your comprehensive plan after you finish writing it.
Make this section fun, exciting, and full of the ice cream flavors you wish to share with the world!
This summary can be used as your “elevator pitch” and help you describe your business within 30 seconds or less. Let your summary be a powerful introduction to your ice cream business.
First impressions count. In this section, you will introduce your ice cream shop business to your readers.
In detail, describe your ice cream business concept and what pain point you are trying to soothe in your customers. Additionally, give a little background of how your business idea came to be and why your business should exist.
Investors and property managers will see whether the business concept or business model is the right fit for them.
Mmmmmm…the incredible, sweet taste of cold ice cream.
Make the reader feel just as good as tasting your coconut vanilla ice cream.
Yes, you are selling ice cream, but use this section for diving into all of your products and services in detail.
For example, will you sell a particular line of ice cream that you make yourself? Will you offer vegan or organic ice cream or frozen yogurt or adding unique toppings? Will you sell other foods, desserts or provide espresso-based drinks to your customers?
You want to fully describe what type of experience your customers will have when buying your product and spending time at your shop.
In this section, you will want to talk a little bit about yourself and your team. What experience, education, or assets do you bring to the business? How will you leverage your expertise to create the best ice cream shop in your city?
In addition, you could talk about the team you are bringing on board. For example, you may discuss bringing in a manager that has worked at several other ice cream shops.
Investors will be looking at this section to make sure that you are developing a team around you that will increase the probability of your success. You want to display confidence – in yourself and in the team you are bringing on board.
Who will be enjoying your ice cream?
Utilize this section of your business plan to tell the reader who you are trying to reach. Your target market is key to your success, and you must understand everything about them.
Specifically:
Who are your customers?
Why would they be interested in visiting your ice cream shop?
What are some key demographics about them?
This section will require some research on your part. For example, you might need to visit other neighboring businesses, walk the neighborhood, get existing data that can help you understand who they are and what will motivate them to visit your ice cream shop.
Serving strawberry and vanilla ice cream is a part of your business – but what is the ultimate objective?
What are your business goals? What is the added value that your ice cream shop creates in the neighborhood? Can you list everything from providing a safe place for neighborhood kids to enjoy ice cream to expanding to three other locations within three years?
Both your investors and your property managers will be interested in knowing your objectives – your motivations – for starting your ice cream business.
You are starting an ice shop, but where are you ultimately taking your business? Describe your vision and your mission in a way that generates excitement for your readers.
If you have already started making progress towards setting up your business, you will mention it here. Remember, this section is often read by investors or property owners to see how far along you are in your planning.
For example, if you are in the process of buying an ice cream truck or have already developed your logo, you could mention it here. This part will change often every time you update your business plan and move forward with opening your business.
Your investors will be paying particular attention to this section – and you should too. After all, we’re talking about money.
You will want to have a well-thought-out startup budget that details the money you need to start and how much money you will need to borrow.
This section should back up your reasoning for seeking a business loan, investment from a private investor, or borrowing from family and friends. In essence, you want to describe your funding mix, the sources and the amount of money coming in, as well as the obligations coming from it.
Your operation budget is different from your startup budget. Your operational budget is the money required for you to operate. This will include everything from your monthly rent, utilities, insurance, labor costs, and inventory.
How much money do will you make as an ice cream shop owner? This section will detail your estimated sales forecasts.
Since you predict your sales numbers, you can only imagine your investors and property owners’ interest in this section. This section will also be good for you to understand just how much money you can make opening an ice cream business. This section may include estimated sales, anticipated costs, and your break-even point analysis.
You want to understand your target market as a whole. This would include understanding your competition. If you live in a thriving community, the chances are you will have some competition – either directly or indirectly. Competition isn’t necessarily bad. If your city has the numbers to sustain two or more ice cream businesses, you will want to focus on your strengths. You want to list your strengths and how you will position yourself to best deal with your anticipated competition. You might want to also present a SWOT analysis of your ice cream business here.
You have to develop a plan to tell people about your ice cream! This section will detail your marketing strategy and how you plan to reach and connect with your customers.
It could detail actional steps you’ll be taking – from building your brand, developing your logo, creating a website to other necessary steps:
Every business plan has a section in the back where they can place pictures, drawings, sketches. If you have mock-ups of your logo or the layout of your ice cream business, you will also want to add them here too.
Is an ice cream shop profitable.
Yes! Nearly every person on the planet loves ice cream. People love ice cream, and they are interested in buying it. It can be profitable if you go after the right target market with the right concept and product. Ultimately your ice cream profits will depend on the number of sales you encounter each day.
Ice Cream Startups aims to be the primary online resource to start your ice cream business successfully. Please bear with us as we get rolling. Check back for more updates.
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Start your own ice cream shop business plan
Executive summary.
CoolScoops Ice Cream is an artisanal ice cream shop dedicated to enriching the community with unique, high-quality ice cream flavors made from locally sourced ingredients. Our shop serves as a vibrant gathering place for friends and families, promoting a sense of community through delicious treats, local art, and collaborative events.
To provide a memorable ice cream experience by offering an array of artisanal flavors, fostering community connections, and supporting local suppliers, all within a welcoming and dynamic atmosphere.
The saturation of the ice cream market with mass-produced flavors leaves consumers yearning for novel, quality options and a more engaging, personalized ice cream experience.
CoolScoops differentiates itself with a diverse menu of handmade, artisanal ice cream, including options for vegan and gluten-free diets. We prioritize local ingredients, enhancing both taste and community economic health. Our store is a hub for local events, art showcases, and collaborations, creating a strong community bond.
We cater to a wide audience, including families, young adults, and health-conscious individuals seeking premium, artisanal ice cream. Our inclusive menu ensures there’s something for everyone, making CoolScoops a destination for diverse tastes.
The team is led by an Owner/Operator with a passion for ice cream and community engagement, supported by a Store Manager who ensures operational excellence, and a Marketing Coordinator who drives brand awareness and customer loyalty.
CoolScoops aims for steady growth, with year-on-year revenue increases from $200,000 in Year 1 to $320,000 by Year 3, and profits growing from $20,000 to $100,000 in the same period.
An initial investment of $150,000 is needed to secure and renovate our shop location, purchase initial inventory and equipment, and fund early marketing efforts to build brand presence.
Problem worth solving.
The community’s craving for unique, artisanal ice cream experiences, supported by local economies and integrated into communal activities.
A rotating selection of artisanal ice creams, including diet-specific options, leveraging local, high-quality ingredients, and serving as a catalyst for community events and collaborations.
Our primary audience spans across age groups with a special focus on artisanal product enthusiasts and those engaged in community activities.
Current alternatives.
CoolScoops stands out through its commitment to local sourcing, artisanal quality, and active community participation, creating a unique space that transcends traditional ice cream shops.
Market positioning.
As a premium artisanal ice cream shop, CoolScoops is positioned as the go-to destination for unique flavors and community engagement, distinguishing us from conventional options.
Our unique approach combines exceptional, locally sourced ice cream with a strong commitment to community building, setting us apart in the marketplace.
Our flagship location is designed to be an inviting space that encourages community interaction, equipped with state-of-the-art ice cream making facilities.
We embrace modern technology for efficient operations, including an online ordering system for pickup and local delivery, and a dynamic social media presence for engagement and promotion.
Organizational structure.
CoolScoops is led by a dedicated team focused on delivering high-quality products and fostering community connections, with clear roles aligned with our mission.
Projected profit and loss.
Year 1: $200,000
Year 2: $260,000
Year 3: $320,000
Expenses/Costs
Year 1: $180,000
Year 2: $200,000
Year 3: $220,000
Year 1: $20,000
Year 2: $60,000
Year 3: $100,000
Additional details, including flavor menus, supplier partnerships, and community event plans.
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Here is a free business plan sample for an ice cream shop.
Have you been fantasizing about opening your own ice cream shop but feel overwhelmed about where to start?
In the content that follows, we will present to you a comprehensive sample business plan tailored for an ice cream shop.
As you might be aware, a meticulously formulated business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and strategies for your sweet venture.
To craft a winning plan with ease and precision, feel free to utilize our ice cream shop business plan template. Additionally, our specialists are on standby to review and refine it at no extra cost to you.
A good business plan for an ice cream shop must cater to the unique aspects of this delightful and often seasonal business.
To start, it's important to provide a comprehensive overview of the ice cream market. This should include current statistics and an exploration of emerging trends, similar to what we've incorporated in our ice cream shop business plan template .
Your business plan should articulate your vision clearly. Define your target market (such as families, young adults, tourists), and establish the distinctive positioning of your ice cream shop (gourmet flavors, locally sourced ingredients, dietary options like vegan or sugar-free, etc.).
Market analysis is the next critical component. This requires a thorough examination of local competitors, market tendencies, and consumer preferences specific to ice cream consumption.
Product offerings are central to an ice cream shop. Detail the variety of flavors, cone options, and any additional treats or beverages you plan to sell. Explain how these choices align with the desires and expectations of your target customers.
The operational plan is vital. It should outline the location of your shop, the layout of the serving and seating areas if applicable, supplier relationships for ingredients, and the process of making and serving ice cream.
For an ice cream shop, it's crucial to highlight the quality and source of ingredients, the creativity of flavor combinations, and adherence to health and safety standards.
Then, delve into your marketing and sales strategies. How do you intend to draw in customers and keep them coming back? Discuss promotional tactics, customer loyalty programs, and potential for additional revenue streams (like catering events or offering specialty desserts).
Incorporating digital strategies, such as a website or social media engagement, is also critical in the modern marketplace.
The financial plan is another cornerstone. It should cover the initial investment, projected sales, ongoing expenses, and the point at which the business will become profitable.
Given that ice cream shops can be highly seasonal, it's imperative to plan carefully and understand your financial projections. For assistance, consider using our financial forecast for an ice cream shop .
Compared to other business plans, an ice cream shop's plan must pay particular attention to seasonality, inventory management for perishable items, and the potential for fluctuating demand based on weather and tourism.
A well-crafted business plan will not only help you clarify your vision and strategy but also attract investors or secure loans.
Lenders and investors are looking for a solid market analysis, realistic financial projections, and a clear operational strategy for managing an ice cream shop.
By presenting a detailed and substantiated plan, you showcase your dedication and preparedness for the successful operation of your ice cream shop.
To achieve these goals while saving time, you can start with our ice cream shop business plan template .
Here, we will provide a concise and illustrative example of a business plan for a specific project.
This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.
To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.
All these elements have been thoroughly included by our experts in the business plan template they have designed for an ice cream shop .
Here, we will follow the same structure as in our business plan template.
Market data and figures.
The ice cream market is a dynamic and evolving industry with significant growth potential.
Recent estimates value the global ice cream market at over 60 billion dollars, with projections indicating a continued increase due to the rising demand for innovative and premium frozen desserts.
In the United States alone, there are over 20,000 ice cream shops, contributing to an annual revenue of approximately 5 billion dollars for the ice cream industry.
These statistics underscore the popularity of ice cream as a staple treat in American culture and its substantial economic impact.
The ice cream industry is witnessing a surge in trends that cater to health-conscious and adventurous consumers.
There is a growing interest in low-calorie and sugar-free ice cream options, as well as an expansion in dairy-free and plant-based alternatives, catering to lactose-intolerant and vegan customers.
Eco-conscious consumers are driving demand for sustainably sourced ingredients and eco-friendly packaging, pushing ice cream shops to adopt greener practices.
Artisanal and craft ice cream varieties are becoming increasingly popular, with a focus on unique flavors, local ingredients, and handcrafted production methods.
Technology is also playing a role, with some shops offering customized ice cream experiences through the use of liquid nitrogen freezing or personalized mix-ins.
Online ordering and delivery services for ice cream are expanding, making it easier for customers to enjoy their favorite flavors from the comfort of their homes.
Transparency in ingredient sourcing and a focus on natural, high-quality components are important to consumers, who are more discerning about the products they consume.
These trends highlight the industry's adaptability and responsiveness to the evolving preferences and values of modern consumers.
Several factors contribute to the success of an ice cream shop.
Foremost, the quality of the ice cream is paramount. Shops that offer rich, flavorful, and high-quality products are more likely to build a dedicated following.
Innovation in flavor creation and presentation can set an ice cream shop apart in a crowded market.
The shop's location is critical, with high foot traffic areas often leading to increased sales and visibility.
Exceptional customer service is essential for fostering a welcoming atmosphere and encouraging repeat business.
Efficient cost management, environmental sustainability, and the ability to keep pace with dietary trends, such as offering keto or paleo-friendly options, are vital for the longevity and prosperity of an ice cream shop.
Project presentation.
Our artisanal ice cream shop project is designed to cater to the discerning palates of ice cream aficionados, with a special focus on those seeking lactose-free, vegan, and health-conscious options. Situated in a vibrant neighborhood or near popular tourist attractions, our shop will feature an array of unique and traditional flavors, all crafted with premium ingredients and offering dairy-free alternatives.
We will emphasize the quality, creaminess, and innovative flavor combinations of our ice cream to deliver an indulgent experience that doesn't compromise on dietary preferences or health.
Our ice cream shop aims to be the go-to destination for exceptional frozen desserts, contributing to the joy and satisfaction of our community and visitors alike.
The value proposition of our artisanal ice cream shop is centered around providing a delightful and diverse selection of ice cream that caters to various dietary needs without sacrificing flavor or texture.
Our dedication to using high-quality, natural ingredients ensures a rich and satisfying taste experience, while our commitment to inclusivity means offering options that everyone can enjoy, regardless of dietary restrictions.
We strive to create a welcoming atmosphere where customers can explore a world of flavors, learn about the benefits of our carefully sourced ingredients, and indulge in a treat that's both delicious and responsible.
As a pillar of the community, our ice cream shop will not only serve up scoops of joy but also aim to educate and inspire healthier dessert choices.
The project owner is an ice cream enthusiast with a passion for creating delectable and innovative frozen treats that cater to a wide range of dietary needs.
With a background in culinary arts and a special interest in nutrition and sustainable practices, they are dedicated to establishing an ice cream shop that stands out for its commitment to quality, creativity, and customer health.
Driven by a mission to offer a delightful escape through every scoop, the owner is determined to provide a memorable experience that celebrates the joy of ice cream while promoting a lifestyle that values well-being and inclusivity.
Their dedication to excellence and love for the craft of ice cream making are the cornerstones of this project, aiming to enrich the lives of those who seek indulgence in its purest and most thoughtful form.
Market segments.
The market segments for this artisanal ice cream shop are diverse and cater to a wide range of customers.
Firstly, there are dessert lovers who seek out gourmet, high-quality ice cream with unique flavors and natural ingredients.
Secondly, health-conscious individuals who prefer ice cream made with organic, low-fat, or alternative milk options form another significant segment.
Additionally, the market includes families looking for a fun and delicious treat for all ages, as well as tourists seeking to indulge in local specialties.
Lastly, local businesses and event planners represent a segment interested in catering services for parties, corporate events, and special occasions.
A SWOT analysis of this artisanal ice cream shop project highlights several key points.
Strengths include a passion for creating handcrafted ice cream, the use of high-quality and locally sourced ingredients, and a strong brand identity centered around a unique customer experience.
Weaknesses might encompass the seasonal nature of ice cream sales and the potential for higher production costs associated with premium ingredients.
Opportunities can be found in the growing trend towards artisanal and craft foods, the ability to create a strong online presence, and the potential to expand the product line to include vegan and allergy-friendly options.
Threats could involve the competitive landscape of the ice cream market, fluctuating prices of dairy and other key ingredients, and the need to maintain consistent quality and innovation to retain customer interest.
Competitor analysis in the ice cream industry shows a mix of traditional ice cream parlors and modern, innovative shops.
Direct competitors include other artisanal ice cream shops, large ice cream chains, and supermarkets with a variety of frozen dessert offerings.
These competitors vie for the attention of consumers who value taste, quality, and a memorable buying experience.
Potential competitive advantages include the uniqueness of flavor combinations, the shop's ambiance and location, customer loyalty programs, and the ability to cater to dietary restrictions and preferences.
Understanding the competitive landscape is crucial for carving out a niche and ensuring customer satisfaction and repeat business.
Our dedication to crafting exceptional ice cream from scratch is the cornerstone of our competitive edge.
We offer an ever-changing menu of inventive flavors, all made with care from the finest ingredients, to deliver unparalleled taste and quality.
Our commitment to sustainability, through eco-friendly practices and packaging, resonates with environmentally conscious consumers.
We also engage with our community by hosting events and collaborating with local businesses, which helps to strengthen our brand's presence and loyalty among our customers.
Transparency in our ingredient sourcing and production processes further solidifies trust in our brand, ensuring that our customers feel good about every scoop.
You can also read our articles about: - how to open an ice cream shop: a complete guide - the customer segments of an ice cream shop - the competition study for an ice cream shop
Development plan.
Our three-year development plan for the artisanal ice cream shop is designed to be both progressive and responsive to market trends.
In the first year, our goal is to establish a strong local presence and build a loyal customer base by offering unique, high-quality ice cream flavors and exceptional service.
The second year will focus on expanding our reach by setting up additional outlets in high-traffic areas and possibly exploring franchising opportunities.
In the third year, we plan to diversify our product line to include vegan and dairy-free options, catering to a wider range of dietary preferences, and to initiate collaborations with local food artisans to create exclusive flavors.
Throughout this period, we will prioritize customer satisfaction, innovation in flavor creation, and sustainability in our operations to solidify our reputation in the ice cream market.
The Business Model Canvas for our ice cream shop targets not only ice cream lovers but also those with dietary restrictions and health-conscious individuals seeking indulgent yet mindful treats.
Our value proposition revolves around offering a memorable experience through a variety of premium, handcrafted ice cream flavors made from locally sourced ingredients.
We plan to sell our products through our physical shops and online platforms, utilizing key resources such as our state-of-the-art ice cream making equipment and our team's culinary expertise.
Key activities include crafting unique ice cream flavors, engaging with the community, and maintaining a strong online presence.
Our revenue streams will be generated from the sale of ice cream products, while our costs will be associated with ingredients, production, and marketing efforts.
Access a detailed and customizable Business Model Canvas in our business plan template .
Our marketing strategy is centered on creating an immersive brand experience.
We aim to captivate our target market by showcasing the artistry behind our ice cream creations and emphasizing the use of natural, high-quality ingredients. Our promotional tactics include interactive social media campaigns, local event sponsorships, and in-shop flavor sampling events.
We will also seek partnerships with local businesses and food influencers to increase brand visibility and credibility.
By leveraging digital marketing and community engagement, we will build a strong brand that resonates with customers seeking a delightful and authentic ice cream experience.
Our risk policy for the ice cream shop is focused on mitigating risks associated with perishable goods, customer health, and market fluctuations.
We will implement rigorous quality control measures to ensure the freshness and safety of our ingredients, and we will adhere to strict sanitation protocols to prevent contamination.
Cost management strategies will be in place to navigate the volatile prices of premium ingredients. Additionally, we will maintain comprehensive insurance coverage to protect against unforeseen liabilities.
Our commitment is to deliver safe, high-quality ice cream while ensuring the financial stability and longevity of our business.
We are passionate about creating an ice cream shop that stands out for its innovative flavors and quality craftsmanship.
With a focus on customer experience, community involvement, and a responsive approach to dietary trends, we believe our business is well-positioned to thrive in the competitive ice cream market.
We are dedicated to adapting our strategies to meet customer demands and are excited about the potential to grow a sustainable and beloved ice cream brand.
We welcome the opportunity to make a positive impact on the community and look forward to the sweet success of our ice cream shop.
You can also read our articles about: - the Business Model Canvas of an ice cream shop - the marketing strategy for an ice cream shop
Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.
All these elements are available in our business plan template for an ice cream shop and our financial plan for an ice cream shop .
Initial expenses for our artisanal ice cream shop include the purchase of commercial ice cream making equipment, freezers for storage and display, renovation of the retail space to create an inviting atmosphere, procurement of high-quality, natural ingredients, and staff training to ensure the production of premium ice cream. Additionally, costs will be allocated for brand development and targeted marketing campaigns to attract ice cream enthusiasts.
Our revenue assumptions are based on a thorough analysis of the local market's demand for artisanal and specialty ice cream, taking into account the increasing trend towards gourmet frozen desserts and unique flavor experiences.
We expect sales to grow steadily as we establish our brand and reputation for offering a diverse range of unique and traditional ice cream flavors made with high-quality ingredients.
The projected income statement outlines expected revenues from ice cream sales, production costs (ingredients, labor, utilities), and operating expenses (rent, marketing, salaries, etc.).
This leads to a forecasted net profit that is essential for assessing the long-term profitability of our ice cream shop.
The projected balance sheet will reflect assets such as ice cream making equipment, ingredient inventories, and liabilities including any loans and foreseeable expenses.
It will provide a snapshot of the financial health of our ice cream shop at the end of each fiscal period.
Our projected cash flow statement will detail the inflows and outflows of cash, enabling us to predict our financial needs. This is crucial for maintaining a healthy cash balance to support operations and growth.
The projected financing plan will outline the sources of funding we intend to tap into to cover our initial costs, such as savings, loans, or investor capital.
We will keep a close eye on the working capital requirement for our ice cream shop to ensure we have sufficient funds to support day-to-day activities, including ingredient purchases, inventory management, and payroll.
The break-even analysis will determine the volume of sales we need to achieve to cover all our costs, including the initial investment, and to begin generating profits.
It will signal the point at which our business becomes financially sustainable.
Key performance indicators we will monitor include the profit margin on our ice cream sales, the current ratio to evaluate our ability to meet short-term liabilities, and the return on investment to gauge the efficiency of the capital we have invested in our ice cream shop.
These metrics will assist us in assessing the financial performance and overall success of our venture.
If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for an ice cream shop .
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Ice Cream Business
Back to All Business Ideas
Written by: Esther Strauss
Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor.
Edited by: David Lepeska
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on April 25, 2021 Updated on August 1, 2024
Investment range
$34,550 - $79,100
Revenue potential
$80,000 - $260,000 p.a.
Time to build
Profit potential
$30,000 - $65,000 p.a
Industry trend
Important elements to think about when starting your ice cream business:
You May Also Wonder:
Why start an ice cream business?
Starting an ice cream business is relatively simple, and it’s also a well-known frozen treat across the U.S. In fact, the average person in the U.S. eats more than 23 pounds of ice cream in a single year. So as long as you’re selling a quality product and have enough customers, you should have a profitable business.
Do ice cream shops make money?
If you have the right location and employ effective marketing, it’s possible to make money. An ice cream shop owner, Mr. Shipley , says that you will need to get heavily involved in your ice cream parlor, as running it remotely will increase the chances of failure.
What is the profit margin on ice cream?
The profit margin depends on your costs, such as ingredients, and the price that you sell your ice cream at. On average, though, a locally owned parlor could expect between 20% to 50% if the business is run effectively.
How profitable is an ice cream business?
The profitability of an ice cream business can vary depending on factors such as location, target market, competition, product quality, pricing, and operational efficiency.
Can I make my own ice cream and sell it?
Yes, you can make your own ice cream and sell it. However, it’s important to comply with local regulations and obtain the necessary licenses and permits to ensure legal operation. Additionally, you should focus on developing unique flavors, using quality ingredients, and implementing proper food safety practices to create a desirable and safe product for your customers.
What is the most successful ice cream business?
Established brands like Ben & Jerry’s, Häagen-Dazs, and Baskin-Robbins have achieved significant success globally. However, success can also be found in smaller, locally focused ice cream businesses that provide unique flavors, exceptional customer experiences, or cater to specific dietary preferences or niche markets.
How can I differentiate my ice cream business from competitors in the market?
Experiment with creative and innovative flavor combinations that set your ice cream apart from others. Develop signature flavors or limited-edition offerings to generate excitement and curiosity among customers.
What is the most sold flavor of ice cream?
Traditional flavors like vanilla, chocolate, and strawberry tend to be popular worldwide. However, other popular flavors include mint chocolate chip, cookies and cream, cookie dough, and various fruit flavors. It’s important to offer a diverse range of flavors to cater to different tastes and preferences.
Before you start your ice cream business, you should look at the industry as a whole to help you identify the right opportunity.
Before moving forward with your ice cream business, let’s look at the pros and cons, so you know what to expect.
Consumers still scream for ice cream, but they are also becoming more health-conscious about their choices.
A look at Google Trends reveals a clear seasonality to ice cream interest. You can see this demonstrated over the last five years.(( https://trends.google.com/trends/explore?date=today%205-y&geo=US&q=ice%20cream%20US ))
The latest trends in the ice cream industry include:
Some challenges faced by the industry are:
The investment needed for your ice cream business will depend on the type you choose, among other factors such as equipment. To open an ice cream shop, you will likely need between $40,000 and $100,000, with the average cost being $80,000. A large-scale manufacturing operation will likely need much more than this, while you could probably start a home-based online ice cream shop for as little as $15,000.
Here’s a cost breakdown example for an artisanal ice cream shop, excluding the cost of the shop:
Start-up Costs | Ballpark Range | Average |
---|---|---|
Setting up a business name and corporation | $150 - $200 | $175 |
Business licenses and permits | $100 - $300 | $200 |
Insurance | $100 - $300 | $200 |
Business cards and brochures | $200 - $300 | $250 |
Machines and equipment | $30,000 - $70,000 | $50,000 |
Supplies | $3,000 - $5,000 | $4,000 |
Website | $1,000 - $3,000 | $2,000 |
Total | $34,550 - $79,100 | $56,825 |
Artisanal ice cream costs about $10/pint in the US, more expensive than the regular ice cream.
In your first year or two, you could make artisanal ice cream from home and sell 150 pints a week, bringing in nearly $80,000 in annual revenue. This would mean over $30,000 in profit, assuming a 40% margin. As your brand gains recognition, sales could climb to 500 pints a week. At this stage, you’d rent a commercial space and hire staff, reducing your profit margin to around 25%. With annual revenue of $260,000, you’d make a tidy profit of $65,000.
On the other hand, Cold Stone Creamery franchisees average $415,000 in annual sales. That said, 42% of stores were at or above this level and the rest, of course, were below. While this is for an ice cream franchise, an ice cream manufacturing business will generate much more in gross sales and have smaller profit margins.
Now before you start dreaming about your potential $400,000+ in annual sales, there are some barriers to consider:
Step 2: hone your idea.
Now it’s time for the exciting part, clarifying your idea!
Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.
Let’s dive into choosing your niche first.
It’s important to become familiar with your competition. Knowing as much as you can about them will help you differentiate your company and create a more valuable product.
Your competition will vary depending on the business model you choose. For example, an ice cream shop will only have local competition. In contrast, ice cream manufacturing will put you in a much bigger pool of competitors with names such as Ben & Jerry’s and Haagen-Dazs.
Here are some questions to ask about your competition:
There are three main types of ice cream businesses: impulse ice cream, take-home ice cream, and artisanal ice cream.
Choosing one of these is crucial for setting up your business the right way. Because if you try to do everything at once, you’ll likely burn out.
Which type appeals to you the most? Do you want to create a nationwide brand that your customers recognize in the supermarket? Or are you more inclined to open a local ice cream parlor where you can experiment with flavors and create a unique experience for your customers?
Use these answers to determine what your next steps will be.
How much you charge will depend on the ingredients you use, operating costs, location, and your target customer. For example, artisanal ice cream maker Salt & Straw charges around $5 for a single scoop and $10 for a pint. On the other hand, franchises like Baskin-Robbins charge around $5 for a pint.
To find the right prices, you’ll need to estimate your cost of goods sold and add on a healthy profit margin to make your time worth it. Then, compare these prices to your competition to see if they’re viable.
Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.
Next, you’ll need to define your target market based on who your best customers could be.
Here are some questions you should ask yourself:
Once you have your answers, you’ll be able to narrow down your ideal customer and tailor your brand toward them.
If you want to get into ice cream manufacturing, location is not terribly important. As long as you have access to quality ingredients, reliable transport and ample space, you’ll be good to go.
On the other hand, if you want to open an ice cream shop, then location is crucial. You’ll want a location with lots of foot traffic or traffic with higher conversions, such as by the beach.
If your area has cold winters, then you could find a location that matches that seasonality, like near a park. In summer and spring, you’ll likely have a lot of foot traffic, and when the traffic slows down in winter, you may be able to negotiate lower rents with the lessor.
You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .
When choosing a commercial space, you may want to follow these rules of thumb:
Here are some ideas for brainstorming your business name:
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Find a Domain
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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Here are the key components of a business plan:
If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to ice cream.
If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your ice cream business will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.
Choose Your State
We recommend ZenBusiness as the Best LLC Service for 2024
The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
The IRS website also offers a tax-payers checklist , and taxes can be filed online.
It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.
Securing financing is your next step and there are plenty of ways to raise capital:
Bank and SBA loans are probably the best options, other than friends and family, for funding an ice cream business. You might also try crowdfunding if you have an innovative concept.
Starting an ice cream business requires obtaining a number of licenses and permits from local, state, and federal governments.
Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.
This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.
If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.
Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your ice cream business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
You may want to use industry-specific software, such as Nextar POS , Kyte , or Gofrugal to manage flavor batches, track staff performance, generate sales reports, and simplify point-of-sale operations.
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.
You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.
Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google.
Here are some powerful marketing strategies for your future business:
Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your ice cream business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your ice cream business could be:
You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running an ice cream parlor, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in ice cream for years and can offer invaluable insight and industry connections.
The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in ice cream. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.
If you’re starting out small from home, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for an ice cream business would include:
At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
Now that you know how to start an ice cream business, you’re ready to take the first step in your entrepreneurial journey. Keep in mind that you’ll be able to attract customers and build your brand fast if you can offer enticing new flavors or adventurous combinations of existing flavors. Having a unique concept for your ice cream shop can also do the trick.
Ice cream production is a $9 billion market in the US. You can still get in on the action and capture a share of this lucrative market. So, get ready to roll and start scooping!
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Everything you need to know about writing an ice cream business plan. So, you want to start your own ice cream business – but how do you do that and make it a success? Enter the business plan. Every business starts with a business plan. A business plan is a roadmap that guides you through every aspect of your business. From what you will be selling? What your business model is? What will your marketing strategy be? How about management and operations strategy, financing, and growth? A business plan is every aspect of your proposed business set out and explained. It is what makes your business viable.
In this post, I want to share everything you need to know about writing a business plan for opening a brick-and-mortar ice cream shop. I have written several business plans from scratch for my ice cream businesses. Some were needed for landlords. Some were needed for potential investors, and some were needed for visas. But most importantly, they helped me focus on how I would make my ice cream business a success.
So, let’s crack on – what do you need to know to write an ice cream business plan.
As a general rule, an ice cream business plan should be structured based on the below. The sections of a business plan should include:
First, let’s look at the reasons you may want to write an ice cream business plan. There are three main reasons for writing a business plan for an ice cream shop:
Lay out the plan and financial projections in writing so the path is as clear as possible in your head. After all, as the saying goes “ if you fail to prepare then prepare to fail “. This business plan can then act as a benchmark for you to follow for your business. From it, you can then assess what is working and what is not.
For a potential landlord..
If you are currently looking for a lease, it may be an idea to put together a business plan to show any potential landlords. Landlords need to be confident that a potential tenant is going to make the rent every month before they will lease space to them. A comprehensive business plan could help secure a good commercial lease for an ice cream shop.
I have owned ice cream businesses for the past decade, as well as having done an MBA. Drawing on my ice cream and business experience, here is the best way to lay out an ice cream shop business plan
You want the executive summary to deliver a real punch as to why the ice cream business you are going to open will be wildly successful.
Your Executive Summary needs to include details about you, the ice cream concept, the business location, and the products and services that will be offered.
As a general rule, the Mission Statement is the purpose and value of your ice cream business. You want to try to make this as clear and concise as possible. The Mission Statement is your “ elevator pitch ” – you know you end up in an elevator with a very important investor and you have 30 seconds to sell your ice cream concept before they have to get out of the elevator.
For example, is your proposed ice cream shop
SPOILER ALERT, one of the above is one of my ice cream concepts.
In this section, you should include the following:
Under each section, include a summary of any expansion plans, reinvestment plans, and if more team members are going to be taken on. Also, focus on how you plan on growing the business each year. Also, talk about what role you as the owner will take each year (it may be that in the first year or two you plan in being very hands-on with the intention of hiring a manager at year three for example).
In the company structure section, you should provide an overview of yourself the owner (plus any business partners you have).
This is the section where you really get to talk about yourself. In this section, you will want to detail all your achievements, qualifications, and experience. Also, make sure to really highlight any business experience you have had to date.
This section also includes a table detailing how many staff you plan on having in years 1-5. It should be broken down into managerial roles, part-time and full-time. It would also be a good idea to include estimated pay here (research if there are any minimum wage increases planned where you live) and what you expect payroll to be year-to-year.
As a general rule, the industry outlook section looks at the specific business sector you are entering. In the case of an ice cream shop, you will want to look at what the ice cream shop industry is like generally as well as in your local geographic market.
For example, if your “ice cream” is dairy-free then include figures of the size and growth of the dairy-free frozen dessert market.
This is also a good section to include any data on the market you want to launch your ice cream in. Include here any demographic data relevant to your ice cream niche. Specific data on other ice cream shops in the area including any idea of sales, staffing, locations, rent, etc. are all essential pieces of information here.
Finally include a section on the current market trend within the ice cream industry and how your proposed ice cream shop is capitalizing on it. You can easily get market reports on industry trends from reports such as Mintel or IBISWorld . If you cannot access these your local library should be able to help.
In key external drivers, examine any external factors that will help ensure your ice cream business’s success. If your ice cream concept is there any changing or increasing trends on which you want to focus your ice cream business.
Also, what is the current consumer sentiment index? Are consumers’ discretionary spend forecasted to grow? Even if it isn’t, is worth referencing those smaller spend luxuries, like ice cream, tend to fare quite well even during harder economic times.
The aim of this section is to show that your business can take advantage of market trends and isn’t going to be an outdated or out-of-trend concept.
Marketing analysis summary, target segment strategy.
If you have already secured a lease for your ice cream business then see if you can get some data on the population, average age, and average income of the demographics in the areas.
In this section, you will need to break down all the different ways you intend on gaining customers. Some examples are the following:
If you have already secured your lease, it is worth evaluating the competition in this section. What other ice creams and frozen yogurt stores are near your location?
This section look at how your ice cream offering offers a competitive advantage over the competitors in the area. What makes you different? What is your “Unique Selling Point”? Why will people come to you to buy ice cream?
A sales forecast can be one of the best ways of giving you a benchmark on how your business is doing financially. It also sets out specifically what you think your growing costs, expenses, and sales should be over a given period.
As a general rule, $1k a day in sales for a small ice cream shop is a good initial first-year sales to aim for. In terms of expenses, the following are the approximate percentages for each ice cream shop expense (before financing – if you plan on taking out a bank loan then include the repayments too).
Discounts 2% |
COGS 30% |
Rent 8%-12% |
Staff 25% |
Utilities 3% |
Merchant processing fees 3% |
Insurance 1% |
Miscellaneous 3% |
Net Profit 10-20% |
Once you have put together your first year predicted sales, you will have to then put together your 2-5 year predicted sales. For these years you will have to account for the following:
Before you write this section, I suggest reading my dedicated post on Ice Cream Shop Profits where I go into detail on understanding an ice cream shop P&L. You can read it here: Ice Cream Shop Profits – How To Run A Profitable Ice Cream Shop .
Or is your business plan for an ice cream truck? No problem – I wrote a dedicated post for Ice Cream Truck finances here: How Profitable Is An Ice Cream Truck ?
The more credible the resource the better.
In my experience, you really need to write two sets of business plans. The first will be designed for people outside of the business – potential investors, lenders, landlords, etc. The second is just for you. Why have two separate plans? Well, whilst yes, there will be a lot of overlapping information in both – a business plan aimed just at you is meant to be a strategic document you look at weekly. It is meant to guide your business decisions. It is meant to show you what is working in your business and what isn’t.
For example, by comparing your forecasted accounts against your current accounts you immediately have a benchmark to see how your business is doing. Likewise, stuck on marketing, or are your planned marketing strategies even working? Having a business plan which details what you plan to do and what you are doing lets you immediately know what to double down on and what to stop marketing-wise.
Whatever you write – even if it doesn’t have all of the above in it, make sure it is something that YOU can use in YOUR business.
Want to learn more on your path to ice cream entrepreneur success. Then check out some of my other articles.
Ice Cream Shop Profits - How To Run a Profitable Ice Cream Shop
Whether you are a seasoned ice cream maker or looking to break into the industry, having a comprehensive and effective business plan is essential for achieving success. The #1 Ice Cream Business Plan Template & Guidebook provides all the resources you need to create a thorough and easy-to-follow business plan that outlines the steps to start and maintain a successful ice cream business. With this guidebook, you can take advantage of expert advice, relevant tips and templates, and concise information to help plan your venture with confidence.
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1. describe the purpose of your ice cream business..
The first step to writing your business plan is to describe the purpose of your ice cream business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.
It also helps to include a vision statement so that readers can understand what type of company you want to build.
Here is an example of a purpose mission statement for a ice cream business:
Our mission at [NAME OF COMPANY] is to provide delicious and unique ice cream offerings to our customers, creating a positive and memorable experience for each of them. We are committed to using premium ingredients to make the best ice cream, and we strive to be an inspiring and innovative leader in the industry.
The next step is to outline your products and services for your ice cream business.
When you think about the products and services that you offer, it's helpful to ask yourself the following questions:
You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.
If you don't have a marketing plan for your ice cream business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals.
A good marketing plan for your ice cream business includes the following elements:
Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations.
In it, you should list:
The second part of your ice cream business plan is to develop a management and organization section.
This section will cover all of the following:
This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.
Typically, expenses for your business can be broken into a few basic categories:
Startup Costs
Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a ice cream business varies based on many different variables, but below are a few different types of startup costs for a ice cream business.
Running & Operating Costs
Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.
Marketing & Sales Expenses
You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your ice cream business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.
A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your ice cream business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses.
Here are some steps you can follow to devise a financial plan for your ice cream business plan:
Why do you need a business plan for a ice cream business.
A business plan is essential for any business, including an ice cream business, as it outlines the goals and objectives of the organization, provides a roadmap for achieving those goals, and helps entrepreneurs secure financing to get started. A business plan will help to clarify the key components of the ice cream business and identify potential risks and opportunities. Additionally, it will provide a structured approach for analyzing market data and developing marketing strategies that can help an ice cream business achieve success.
You should ask for help from a business consultant, accountant, or lawyer who specializes in small business planning. They can provide you with expertise and guidance on how to effectively create a successful plan for your ice cream business. Additionally, your local Small Business Administration (SBA) office can also provide training and advice for starting a business.
Yes, it is possible to write a ice cream business plan yourself. A business plan is a document that outlines your company's goals, strategies, target customers, and financial projections. When writing a business plan for an ice cream business, you should include details about your product offerings, pricing strategies, marketing plans, operations, and financials. You should also include a competitive analysis to make sure that your plans are in line with the industry standards. Additionally, you should use market research to discover trends and consumer demand within your particular target market.
We're newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.
Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.
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Free Ice Cream Shop Financial Plan Template
10 Min Read
Have you ever dreamed of opening your ice cream shop? You’re not alone! Seeing those colorful scoops and happy faces can make anyone’s heart melt. And guess what? It’s a pretty lucrative dream!
The US alone makes $6.4 billion annually, with over 11,000 shops scooping up an average of $460,000 annually. It sounds like Americans love their frozen treats!
But let’s face it, America’s love for ice cream alone won’t guarantee smooth sailing as a shop owner. Passion is just the cherry on top – you need a solid foundation to scoop up success. Enter this guide, your cheat sheet to launching a thriving ice cream business. So, grab your metaphorical sprinkles, and let’s get started!
Ice cream is getting more popular! Over the next five years, ice cream sales are expected to grow by around 2.5% . This is mainly because people love fancy ice cream flavors and experiences. Think sprinkles, mix-ins, and unique toppings!
There were almost 20,000 ice cream stores in the US in 2023, which generated over 5 billion dollars. That was a lot of scoops!
But here’s the twist: not all ice cream is made the same anymore. More and more people are looking for options not made with dairy. This means ice cream made with oats, almonds, or even bananas is coming in demand!
People are also interested in healthier treats, so options like lactose-free and low-fat ice cream are getting popular, too.
For ice cream shops, it’s wise to serve flavors that tell a story about where they are, especially in places where tourists hang out. They want to taste something that screams “local.”
If you can come up with fun flavors with local names, you’re golden. Shops that whip up their own ice cream? They’ve got a head start. But any shop can stir up a special sundae or shake that gives a nod to local tastes.
Now that we know the important ice cream industry insights, let’s learn about how you can set up your dream ice cream shop in 9 easy steps.
The first thing to do is to pick an ice cream shop concept and brand. This is where you decide how your shop will treat customers and what cool trends you’ll use in your business. There are a few major concepts to choose from:
With its refreshing coolness, ice cream is often associated with the warm days of spring and summer. But what happens when the temperature dips and the leaves turn brown?
Ice cream sales tend to drop during the fall and winter. It is why many other ice cream shops choose to close their doors seasonally. They open around the first day of spring and say goodbye to customers by the end of summer.
On the flip side, your shop could stay open in colder months. You can provide excellent products and a varied menu to keep folks coming in when it’s chilly outside.
Food trucks are hot right now, but they’re no strangers to the ice cream world. Those colorful trucks playing jingles are a summertime tradition, and kids go crazy for them! Starting an ice cream truck instead of a brick-and-mortar shop lets you be mobile, bringing your treats straight to the people.
This can mean more sales and lower costs, too. But it’s not all sunshine and rainbows. Ice cream trucks can be cramped, and parking regulations, permits, and insurance can be a headache.
Forget waiting in line for a scoop of your favorite ice cream! The new trend taking over the frozen treat world is all about self-serve shops, where you get to be the ice cream artist. Imagine rows of fro-yo machines like this:
Each one churns out delicious flavors like creamy chocolate, tangy raspberry, or even something unexpected like avocado!
Then, picture a topping bar overflowing with a rainbow of choices.
From classic candies and syrups to fresh fruit, crunchy nuts, ice cream cakes, and savory options like pretzels and bacon bits!
The best part? You get to pile on all the toppings you can dream of, creating a mixture that’s uniquely yours. Just twist the dispenser handles, fill your cup, and pay by the weight.
Now that you’ve prepared your ice cream menu, it’s time to turn it into reality with a business plan.
Our sample ice cream shop business plan template will help you get started.
This plan lays out everything: your vision for the shop, ways to bring up customers, and, most importantly, how you’ll handle the money side of things. Investors love seeing business plans, especially the part about your money magic.
Here’s the smart tip: ask for less money at first. Just enough to get your first scoops sold, then you can show the investors you’re making profits and ask for more later.
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Picking up the right spot for your ice cream shop is a huge deal. You want a spot that’s a hit with them and easy to get to.
And when you’re ready to start looking, decide if you’re going solo or teaming up with a commercial estate agent to find that sweet spot.
Once you’ve decided on your team, exploring potential locations is time. Here are some key factors to consider:
Look for areas with high foot traffic, especially during peak hours for ice cream lovers. This could include busy streets, parks, and shopping centers.
Check out the types of businesses around your potential location. Are there restaurants, bakeries, or other ice cream shops that could attract customers to your ice cream haven?
Look for leases, especially those from previous restaurants or sweet shops.
Before churning out delicious ice cream, there are some crucial legal and administrative steps.
First things first, let’s ensure your business is a legal entity. Refer to our comprehensive business startup checklist for a step-by-step guide. It covers everything from choosing a unique name to registering your business structure and obtaining a tax ID.
Here are some essential items on your business setup checklist:
If you need additional guidance, seeking legal counsel is always recommended.
Your menu isn’t just a list of flavors; it’s a powerful tool for attracting customers and driving growth. Here’s how to make it sing:
Tailored Treats: Remember, your menu is a love letter to your target audience. Consider their preferences and desires. If you’re scooping in an area filled with families, offer a rainbow of kid-friendly flavors and artisanal ice cream.
Dietary Delights: Remember dietary trends and allergies! Lactose-free and vegetarian options cater to a broader audience. It increases your revenue and makes everyone feel welcome.
Supplier Symphony: Once your delicious menu is set, it’s time to find the perfect partners in ice cream. Negotiate prices, agree on delivery schedules, and formalize your agreements with binding contracts.
Before opening your doors and scooping up smiles, you must secure the necessary permits and licenses. Each state and county might have its own regulations, so it’s wise to start early and avoid delays.
Here are some key permits and licenses you might need to get your ice cream shop up and running:
Remember, this isn’t an exhaustive list. It’s always best to check with your local authorities for specific requirements in your area.
The cost of starting a standard ice cream shop varies based on the type of business you plan to run. If you’re considering a small ice cream stand, you might need between $2,000 and $10,000 to start. Choosing an ice cream truck is a similar investment but might cost more.
However, the expenses are much higher if you decide to open a traditional ice cream store. According to the National Ice Cream Retailers Association, you could spend anywhere from $50,000 to more than a million for the location.
Remember, these costs don’t include the money you’ll need for equipment and stock. To understand these costs in more detail, check out the startup cost of starting an Ice cream business.
Once you know how much it costs to start your business, the next step is finding the money to make it happen.
There are several ways to do this:
For an ice cream business, bank and SBA loans are often the best choice, aside from personal funding. Crowdfunding could also work if you have a unique idea.
Getting customers is critical to the success of any business, no matter how great your ice cream is. You should use traditional and modern methods to promote your new ice cream shop.
Start with clear, eye-catching signs to draw attention to your shop. Use appealing, clean photos of your ice cream so people know what you offer.
Stand outside and hand out coupons and flyers to people walking by. Do the same at local sports events and parks.
Going to places where your potential customers are is a smart move. People love a good deal, so consider offering a free scoop of ice cream – it’s a small cost for attracting a new customer, especially if they bring friends.
Also, make good use of social media and digital marketing. Keep your website updated with your menu and opening hours.
Create a Facebook page for your store and actively respond to inquiries and messages. This shows the kind of customer service you provide.
Use online platforms like Yelp to offer special deals for check-ins and reviews. You can also advertise on Facebook and Google to appear in local searches.
When summer comes, if you have the budget, you could even try radio and TV ads.
But remember, plan your marketing and promotional strategies carefully ahead of time!
Opening and running an ice cream business takes a lot of effort. However, if you do it well, it’s not just rewarding but also delightful. Plus, you have the chance to be in charge of your own ice cream business and make people happy every day!
We hope you find this helpful guide. If you liked these tips and want more like them, don’t forget to download the Ice cream business plan template pdf . It’s an easy-to-follow but detailed checklist we created to help you begin working towards your dream of starting a business.
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What essential equipment is needed in an ice cream shop.
If you want to start an successful ice cream shop, you usually need to have these things:
Both franchising and starting your own ice cream parlor have pros and cons. Franchising means instant brand recognition and a built-in customer base, with guidance from the franchise. However, you’ll face initial franchising fees and have limited creative freedom.
On the other hand, starting your shop allows for creativity, lower initial costs, and complete control over your business. Still, it lacks the guidance of a franchise and an existing customer base.
Yes, having online ordering and delivery for your ice cream shop is a smart move. In fact, 50% of people looking for online desserts choose ice cream. Plus, when the weather’s bad, more people are likely to order in. Being online means you can reach more customers, including those who regularly get food delivered.
Insurance is crucial for your ice cream shop’s safety. Essential types include:
About the Author
Shyam Dua is a seasoned tax professional with 40+ years of experience & a mentor at SCORE. He stands out due to his exceptional business planning skills. With a keen eye for detail and a strong financial acumen, Shyam crafts compelling business plans that pave the way to success. A CPA with a philanthropic heart, Shyam's strategic expertise, and dedication make him an invaluable asset in shaping thriving business ventures. Read more
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To ensure your ice cream shop business success in this highly competitive market, you need a properly structured ice cream business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their ice cream shop businesses. If this is your first time writing a business plan, we’ll walk you through these sections and give you some key things to consider.
Ice Cream Store operators offer customers a range of frozen desserts, such as ice cream, gelato, and sorbet, as well as a range of toppings, such as crushed candy or syrups.
The revenue of ice cream store operators is expected to grow over the next 3 years.
Consumers are predicted to continue choosing healthier dessert options over ice cream and gelato over the 3 years to 2025, as per capita disposable income is expected to increase by 2.5%.
Additionally, industry operators will offer healthier options, leading consumers to spend more at industry establishments. Industry revenue is expected to grow an annualized 1.4% during the period to reach $5.4 billion.
This industry’s major products and services include
Despite the challenges of the ice cream industry, We have identified five factors that can help you boost profitability, efficiency, and ultimately success.
Premium goods and services: Operators who sell premium and specialty ice cream often earn higher profits.
Supplies of key inputs: Ice cream does not have a long shelf life, and ice cream kept in a freezer for too long burns, so a steady supply is essential to maintain quality.
Access to the appropriate land/property: Some models of service, such as walk-up windows and drive-through windows, require specific types of properties.
Effective cost controls: It is critical for industry operators to keep input costs low if they wish to achieve higher profit margins.
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The primary goal of this ice cream shop business plan is to outline the parameters under which the principals will continue to build, develop, and operate an ice cream shop in a prominent location.
A solid, comprehensive plan will serve as a road map for the next three to five years of the ice cream shop business. Any bank or investor you approach will require an ice cream shop business plan, so putting one together will be critical to securing funding.
In short, writing a business plan can help you succeed if you’re thinking of starting an ice cream shop business or pitching to investors or venture capitalists.
You can stay current with market trends by developing an ice cream shop business plan. In addition, it lets you track results over time, test lead generation strategies, and develop new marketing approaches.
Ice cream shop owners who have a business plan grow 30% faster than those who don’t, and 71% of fast-growing businesses have a business plan.
The following is what a good ice cream shop business plan will show you:
An ice cream shop business plan is a living document that should be updated annually as your company grows and changes.
The main sources of funding for an ice cream shop business are personal savings, credit cards, microloan program, merchant cash advances and bank loans. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay the loan and interest.
To gain this confidence, the loan officer will not only look at your financials but they will also demand a professional business plan. A well-developed business plan will ensure that they are confident that you can successfully run a business.
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To write an ice cream shop business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write an ice cream shop business plan, or you can just download our proven sample business plans to get a better idea.
Download our Ice Cream Shop business plan in PDF and Word here.
The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.
It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.
Tell them what kind of ice cream shop business you have and what stage you’re in; for example, are you a startup, do you have an ice cream shop company that you want to expand, or do you have a lot of ice cream shop businesses?
Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.
Check out these executive summary examples to help you write a perfect one for your ice cream shop business plan.
An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.
The company analysis follows the executive summary as the second section of an ice cream shop business plan. Your company overview will be short and clear, similar to the executive summary.
Even if they just have a few minutes, your reader has to understand what your company does and who your customers are.
The following sections will be included in your business plan’s Company Analysis:
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You need to include an overview of the ice cream shop business in the industry analysis you performed before sitting down to write your ice cream shop business plan.
While this research may appear to be unnecessary, it helps you to build strategies that maximize business opportunities while lowering or avoiding the identified risk.
Furthermore, market research can improve your strategy, especially if it identifies market trends. As an example, If there’s a trend toward ice cream flavor combo, it’s a good idea to make sure your plan includes plenty of ice cream flavor combos.
The third purpose for conducting market research is to demonstrate to readers that you are an industry expert.
Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.
The first condition for an ice cream shop business is to identify its target customers clearly. Customers can be categorized into the following segments: Students, Children, Parents, Restaurateurs, Teenagers, Families,
The customer analysis section is an important part of any ice cream shop business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the products will meet those requirements.
Customer analysis may be divided into two parts: Psychosocial profiles and Demographic profiles .
With regards to demographics, include information about: the ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers are.
The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.
Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.
Who are the main competitors in your target market, and what makes them your main competition? How will you beat them? Use competitor analysis to:
The first step is to determine who your direct and indirect competitors are.
The direct competitors consists of other ice cream shop businesses. These are alternatives to direct competitors that customers have.
Customers have other options for purchasing from indirect competitors than direct competitors. Grocery stores, convenience stores, and ice cream vending machines or kiosks are examples of this. You must mention such competition to demonstrate that you recognize that not everyone who wants ice cream will go to an ice cream shop.
When it comes to direct competition, you should describe the other ice cream shop businesses you compete with. It is most likely that your direct competitors will be ice cream shops located nearby.
Once you’ve identified the competition, concentrate on the direct, head-to-head competitors, since they are the most threatening to your ice cream shop business— but keep an eye on the indirect competition as well, just in case.
Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.
You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:
The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium ice creams? Will you offer unique ice cream products that your competitors don’t offer? Will you offer better pricing or will you offer greater customer support?
Consider how you will outperform your competitors and include them in this portion of your ice cream shop business plan.
Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.
Creating a marketing plan for an ice cream shop business involves identifying the target demographic and finding ice cream products that suit their preferences.
As part of your marketing plan for an ice cream company, you should include:
Pricing and Product Strategy
Your ice cream shop business must offer ice cream’s flavor that are different from those of your competitors, better in quality and taste and affordable in price. Research what your competitors offer and how they price their ice creams products. Unique and quality products identifies your ice cream shop business as the place to go for unique ice cream products and differentiates it from others.
Placing and Promotions
Place refers to where you have your ice cream shop. Highlight how the location will affect your success. Where is your ice cream shop located, for instance, in a busy retail district, shopping plaza, mall, etc? Consider how your location might generate a steady stream of customers
Promoting your ice cream shop business is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your ice cream shop business business. A few marketing methods you could consider are:
You should also think about your ice cream’s Unique Selling Proposition (USP), which should explain why clients should choose you over other ice cream businesses. Ensure that your USP is reflected in your marketing.
Recommended Resources: Are you writing an ice cream shop business plan yourself? this guide on how to write a marketing plan in a business plan can help you in creating a successful business plan.
While the previous sections of your ice cream shop business plan described your goals, your operations plan discusses how you will achieve them.
An operational plan in business plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.
Your operations plan should be divided into two individual parts, as seen below.
Everyday short-term processes include all aspects of running your ice cream shop, such as making ice cream, serving customers, and maintaining equipment.
Long-term goals are milestones you hope to reach. It may be the date when you expect to serve your 1000th customer or when you hope to reach $X in sales. Another example would be when you expect to hire your Xth employee or start a new location or service.
A strong management team is necessary to demonstrate your ice cream shop’s ability to succeed as a business. Highlight the backgrounds of your key players, emphasizing the skills and experiences that demonstrate their ability to grow a business.
You and/or your team members should ideally have prior experience working in an ice cream shop. If so, emphasize your knowledge and experience. However, you should emphasize any experience that you believe will help your ice cream shop business succeed.
Consider forming an advisory board if your team is lacking. An advisory board would consist of 2 to 8 people who would act as mentors to your company. They would assist in answering questions and providing strategic direction. If necessary, seek out advisory board members with experience running ice cream shop and/or retail and small businesses.
Suggested Resources: This guide on how to write a management team section in a business plan can help you to create a winning ice cream shop business plan.
As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.
Income Statement
A profit and loss statement is more commonly called an income statement . It shows your revenue and subtracts your expenses to determine whether you were profitable or not.
As you develop your income statement, you need to develop assumptions. For instance, Will sales grow by 2% or 11% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.
Create a financial statement for your business by downloading our free income statement templates.
Balance Sheet
While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.
The balance sheet shows your ice cream shop business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:
The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.
Create a pro forma balance sheet for your ice cream shop business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.
Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.
For example, spending $100,000 to build out your ice cream shop business will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.
Similarly, if a bank write you a check for $60,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.
Cash Flow Statement:
Your cash flow statement will help you determine how much money you need to start or grow your ice cream shop business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an ice cream shop business:
Pro Tips: If your are a DIY business plan write, this guide on how to write a financial plan in a business plan might be helpful for you.
Create a financial statement for your business by downloading our free balance sheet templates.
List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.
Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.
Bonus Tip: Here is a step by step guide on what to include in a business plan appendix
An ice cream shop business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the ice cream shop business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your ice cream shop business.
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With wise business plans Business Plan Template , you can finish your ice cream shop business plan in just 6 hours or less with a 30-Day Money-Back Guarantee!
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By: Author Joy Nwokoro
Home » Business ideas » Food Industry » Ice Cream Shop
An ice cream shop is a retail establishment that specializes in selling ice cream and other frozen desserts. These shops offer a wide variety of ice cream flavors, toppings, and combinations to cater to different tastes and preferences. Ice cream shops are popular places for people of all ages to indulge in sweet treats and cool off on hot days.
In addition to ice cream, some shops may also offer other frozen desserts like gelato, sorbet, frozen yogurt, and various toppings such as sprinkles, nuts, whipped cream, chocolate sauce, and fresh fruits. Some ice cream shops may even sell ice cream cakes and sandwiches.
Ice cream shops are often designed to create a pleasant and inviting atmosphere for customers. They may have colorful decor, seating areas for customers to enjoy their treats, and friendly staff to help with orders . Some ice cream shops may even have outdoor seating for customers to enjoy their ice cream outside.
Executive summary.
Pure Bliss™ Ice Cream Shop, Inc. is a premium ice cream retail establishment located in Dallas, Texas. Dallas, Texas, is a vibrant and diverse city with a strong appreciation for culinary delights.
The ice cream industry in the area has seen steady growth over the past few years, indicating a promising market for Pure Bliss™ Ice Cream Shop, Inc. Our focus on providing unique and high-quality flavors sets us apart from mainstream competitors.
Pure Bliss™ Ice Cream Shop, Inc. is a family-owned and operated business, founded with a passion for creating artisanal ice cream that brings pure joy to our customers’ lives. Our shop is strategically situated in a high-traffic area of Dallas, ensuring excellent visibility and accessibility to a diverse customer base.
A. our products and services.
At Pure Bliss™ Ice Cream Shop, Inc., we pride ourselves on serving only the finest and freshest ice cream. Our expert chefs craft each batch of ice cream with locally sourced, natural ingredients, avoiding artificial additives and preservatives.
We offer a wide range of classic, seasonal, and innovative flavors to cater to all taste preferences. In addition to our premium ice cream, we offer a selection of frozen desserts such as gelato, sorbet, and frozen yogurt, ensuring that every customer finds a delectable treat to savor.
Our primary target audience includes families, young professionals, students, and ice cream enthusiasts who seek premium, handcrafted ice cream with natural ingredients. We will also attract tourists and visitors to explore the local culinary scene.
Our ice cream shop will operate with a business-to-consumer business model.
Pure Bliss™ Ice Cream Shop, Inc. will operate in the ice cream industry.
At Pure Bliss™ Ice Cream Shop, Inc., our mission is to craft and serve the finest handcrafted ice cream and frozen desserts, creating moments of pure joy and happiness for our valued customers.
We are dedicated to using locally sourced, natural ingredients to create a diverse array of unique and flavorful treats that exceed expectations while providing an exceptional customer experience that fosters lasting connections with our community.
Our vision at Pure Bliss™ Ice Cream Shop, Inc. is to be the preeminent ice cream destination in Dallas, Texas, renowned for our uncompromising commitment to quality, innovation, and customer delight. We aim to create an inviting and warm atmosphere that sparks joy and happiness in every customer who walks through our doors.
Pure Bliss™ Ice Cream Shop, Inc. – the go-to destination for ice cream enthusiasts, offering unparalleled flavors, service, and ambiance!
Pure Bliss™ Ice Cream Shop, Inc. will be formed as a Limited Liability Company (LLC).
A. strength.
The ice cream shop industry is vast and has been growing steadily over the years. At that time, the global ice cream market was valued at over $70 billion, with projections of continued growth. Major regions such as North America, Europe, Asia-Pacific, and South America all contributed significantly to the industry’s overall size.
Yes, the ice cream shop business is a growing business because increasing urbanization and globalization have led to greater exposure to different cultures and cuisines, promoting the consumption of ice cream worldwide.
Several future trends are emerging in the ice cream shop industry. Here are some potential future trends to consider: Consumers’ growing emphasis on health and wellness may drive the demand for healthier and functional ice cream choices.
This trend could lead to an increase in plant-based, low-sugar, low-calorie, or dairy-free ice cream alternatives that cater to specific dietary preferences and requirements.
As environmental awareness grows, customers are placing greater importance on sustainability. Ice cream shops can embrace eco-friendly practices by using biodegradable or reusable straws, sourcing local and organic ingredients, implementing recycling and waste reduction measures, and promoting sustainable packaging options.
The digital landscape continues to shape consumer behavior. Ice cream shops can leverage technology by developing user-friendly websites, and mobile apps for ordering and engaging with customers through social media platforms. Online delivery services can also expand reach and convenience.
Yes, there are existing niches when it comes to the ice cream shop business, and here are some of them:
Pure Bliss™ Ice Cream Shop, Inc. has plans to sell franchises in the near future and we will target major cities with thriving ice cream and frozen dessert markets.
Yes, there are policies, regulations, and zoning laws that affect ice cream businesses in the United States of America. These laws vary depending on the state, county, and city in which the business is located.
Some zoning laws may prohibit the operation of ice cream shop businesses in certain areas, such as residential or industrial zones. Other zoning laws may require special permits or variances to operate an ice cream shop business in a particular location.
Ice cream shop businesses must comply with health and safety codes that regulate food preparation, storage, and service. These codes may also include regulations on outdoor dining areas, such as requirements for fencing, lighting, and seating capacity.
Many cities and counties have noise ordinances that limit the amount of noise that businesses can generate, particularly during late-night hours. Ice cream shop businesses may need to comply with these noise ordinances to avoid complaints from nearby residents.
Ice cream shop businesses must comply with fire codes that regulate the use of outdoor heating and cooking equipment. These codes may require the installation of fire extinguishers, smoke detectors, and other safety equipment.
Ice cream shop businesses must comply with the Americans with Disabilities Act (ADA), which requires that businesses provide accessible seating and facilities for individuals with disabilities.
A. who is your target audience, i. age range.
Our target market comprises people of all ages who have the finances to purchase ice creams and other frozen desserts from us.
We don’t have any restrictions on the level of education of those who will purchase ice cream and other beverage drinks from us.
There is no cap on the income level of those who will purchase ice cream and other beverage drinks from us.
There is no restriction when it comes to the ethnicity of the people who will purchase ice cream and other beverage drinks from us.
There is no restriction when it comes to the language spoken by the people who will purchase ice cream and other drinks from us.
Anybody from any geographical location can buy ice cream and other beverage drinks from us.
Pure Bliss™ Ice Cream Shop, Inc. will not restrict any customer from purchasing ice cream and other beverage drinks from us based on their lifestyle, culture, or race.
When working out our pricing strategy, Pure Bliss™ Ice Cream Shop, Inc. will make sure it covers profits, insurance, premium, license, and economy or value and full package. In all our pricing strategy will reflect;
A. sales channels.
Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, strategic alliances in the event planning industry, and freelancers to help refer customers to us.
Pure Bliss™ Ice Cream Shop, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our customers.
The fact that we will need supplies for making ice creams (milk, cream, eggs, flavoring, stabilizers and emulsifiers, sugar or other sweetener, sprinkles, nuts, whipped cream, chocolate sauce, and fresh fruits), as well as a range of cups and packaging materials mean that Pure Bliss™ Ice Cream Shop, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining and processing items in our warehouse.
We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.
Here are the payment options that Pure Bliss™ Ice Cream Shop, Inc. will make available to her clients:
At Pure Bliss™ Ice Cream Shop, Inc., will be offering a return policy, incentives, and guarantees to build trust and loyalty with our customers. We will make sure the policy is clearly communicated on our website and in-store signage, and provide instructions for customers to initiate a return.
To ensure customer satisfaction, we will encourage customers to provide feedback and suggestions. This will help us provide excellent customer service to all our clients and investors, it will help us understand their needs, experiences, and pain points. We will work with effective CRM software to be able to achieve this.
Our operational plan will outline how the business will run on a day-to-day basis. It will cover areas such as staffing, inventory management, customer service, and marketing.
Overall, we plan to expand our revenue by 25 percent in the second year and the plan will include a marketing, sales, and operations component. By developing a strong plan and implementing it effectively, we will be able to run our ice cream shop business smoothly and attract and retain loyal customers.
There is no production process for an ice cream shop business.
The service procedure for an ice cream shop business starts with a customer requesting ice creams or other frozen desserts like gelato, sorbet, frozen yogurt, and various toppings such as sprinkles, nuts, whipped cream, chocolate sauce, and fresh fruits.
Once the request is gotten, it will be processed and the customer will be served or the order delivered to a location as requested.
Pure Bliss™ Ice Cream Shop, Inc. will rely on a supply chain model that involves sourcing, transporting, storing, and managing inventory of the various products and supplies needed to run our ice cream shop business.
Pure Bliss™ Ice Cream Shop, Inc. will generate revenue primarily through the sale of ice creams, and other frozen desserts like gelato, sorbet, frozen yogurt, and various toppings.
A. amount needed to start your ice cream shop business.
Pure Bliss™ Ice Cream Shop, Inc. would need an estimate of $150,000 to successfully set up our ice cream shop business in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.
Pure Bliss™ Ice Cream Shop, Inc. will not build a new facility for our ice cream shop business; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.
A. how much should you charge for your product/service.
Generally, the price range for a cup of ice cream can be anywhere from $3 to $5 depending on the toppings.
Pure Bliss™ Ice Cream Shop, Inc. will aim for a profit margin of 26 to 30 percent on sales. This means that for every dollar spent on ice cream or other frozen dessert by a customer, the business should aim to earn 26 to 30 cents in profit.
A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.
Pure Bliss™ Ice Cream Shop, Inc. will grow our ice cream shop business by first opening other outlets in key cities in the United States of America within the first five years of establishing the company and then will start selling franchises from the sixth year.
Pure Bliss™ Ice Cream Shop, Inc. plans to expand to
The reason we intend to expand to these locations is the fact that available statistics show that the cities listed above have the highest and thriving market for ice creams and other frozen desserts in the United States.
The founder of Pure Bliss™ Ice Cream Shop, Inc. plans to exit the business via family succession. The company has placed structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another.
The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor. This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.
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Published Feb.05, 2024
Updated Apr.23, 2024
By: Brandi Marcene
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Table of Content
The primary purpose of this ice cream shop business plan is to highlight the parameters by which principals will continue to build, develop, and operate an ice cream shop, which owns a prominent location.
Kevin D, the managing director of the ice cream shop, and the owner of the Ice Shop Company, Inc., are confident and eager to find a larger store within Texas (United States).
Kevin D, The American Ice Shopping Company, Inc., and owners Marry, and Evan Dwyer hope the store will be a success among other national stores already committed to doing business in Texas.
How to open an ice cream store
To open an ice cream store, it is very important to have a parking space. Buying ice cream is usually the customer’s impulse decision. Therefore, an ice cream shop should be easily accessible and have adequate parking. Find a location near businesses such as markets, baby clothing/toy stores or family restaurants .
Kevin D (owner), of the Ice Cream Shop, this single retail store will sell the ice creams and related products, all of which will be made by the owner under its own name.
Proceeds will be primarily from the sale of ice cream and related products consumed within the Davis Plaza. Owners will also sell ice cream cakes, traditional cakes, birthday cakes and cola products. Sales in the first year are expected to reach $74,890.00 and will grow at an average annual rate per year for the first five years of operation.
In this Ice cream startup business plan , we expect the initial required costs of $75,000 to $100,000 based on the cost of starting the ice cream shop and other liability. We are not expecting for the loan as of now. Therefore, we will be bearing the startup cost initially.
The principals, themselves, will manage this ice cream business plan . A qualified person will be the hand-in-hand manager for the day-to-day operations of the shop, with the help of the department. The manager will have the following responsibilities and perform the following duties:
Without any customers, it doesn’t matter how big your ice cream is. Customers are the most important thing for any business to succeed. How to promote your new ice cream business ?
Well, there is the old-fashioned way and the modern technological way. You have to do both!
The main goal of the ice cream startup business plan is to offer products related to ice cream advertising to large and small stores at regular national and international discounts on regular wholesale-purchase orders at competitive rates. We want to stand out from the other shop owners and offer a wide range of products that surpass our competitors, thus making our ice cream business plan a more attractive option.
The company will be owned by Kevin D and one or two additional partners. Currently, no investment has been received from the other owners. However, it will hold a majority stake in the company under Kevin’s control. A buy/sell agreement with other investors will be established when a limited liability company (LLC) is formed to allow an exit strategy for one or all investors.
When starting an ice cream shop, the business/startup, the shop owner will involve a consultant to help implement a business plan early on. Ice cream shop or store Expenditure Budget / Funds for a Startup – Comes from legacy and business credit.
The ice cream shop’s measuring stick will be its unique approach to how to start a ice cream shop for personal customization based on customer satisfaction and customer needs. No customer is the same; they will not be treated generously. We are not only another shops, we
In the business plan for ice cream store , will be very involved in the promotion and marketing of the social media market. Digital marketing is at the heart of any successful ice cream business plan today. Instagram, Twitter, Facebook, and LinkedIn will be the main target areas. A full-time digital marketing expert will be hired to run this page of the business to maintain its presence online.
A new website is currently under construction to engage the most effective web presence. It engages customers and gets new ones. Customers can order online as well as go to the store. Thus, it attracts a large customer base. Staying up to date with Google Analytics is key to maintaining a high search level.
The owner of the ice cream shop is a young man Kevin D who has a career in university. Kevin D comes from a family that has been in the ice cream and custard/food industry for two generations and dreamed of one day owning his own ice cream shop business. His knowledge of the field of food industry is immense, and his effort will be greatly appreciated.
Coming from a long line of family business owners, he always knew that he wanted to create his own identity in life, to be his own boss, to create his own new company from scratch. With this in mind, the university was her starting point. They need to gain more knowledge than she already has to ensure the success of her ice cream business plan .
A lucky legacy enables the birth of an ice cream shop with a small business loan and the business plan for ice cream store . Besides, help from a business partner, consultant, and family business owner, the business will be operated.
In the sample business plan for ice cream shop , the owner is highlighting that the customers can choose the taste of frozen custard (vanilla, chocolate and one or two additional daily flavors) and then mix it with the Italian ice flavors of their choice (more than 30 flavors are offered daily to the customers). In addition, the customers can enjoy their desserts in a warm, soothing atmosphere like the upstairs of the ice cream shop.
The Products
Fruit-flavored ice cream with a smooth texture (very small ice crystals)
Market trends.
In recent 4 to 5 years, the ice cream and frozen confectionery industry have seen significant growth. Much of this growth has come in the premium and super-premium ice cream segment. Kevin’s Ice cream shop will serve products that come in the premium ice cream segment. Premium and super-premium products are commonly found in scoop stores such as Goldstone Creamery, Ben & Jerry and Prince Bucklers.
Customer groups for Kevin’s Ice Cream shop will be:
For the ice cream business plan project our market research identifies approximately 38,000 customers in the Texas area within this age range. The target customer is going to be the central part of “Ice cream shop”: half college students and half locals. They tend to spend more on expensive products than they buy.
These are the children who grew up in the Texas and nearby population. Most of their children are not yet teenagers. By targeting this group, we can not only build a large-scale instant business but also build long-term clients in children.
Increasing our downtown location and customer base will attract customers outside of our target groups, including those attending Saturday market, coming to town to shop, or attending plays or music events. We estimate that this third market segment of about 3,160 people (1% of the total local population) is conservative.
16-24 year olds age group customers go out for ice cream more than any other age group. Among the 16-24 age group, the “Texas” location is important because they occupy a large area around the store location. They are accessible through music, mostly R&B, and they prefer valuable products that are compatible with our product offering.
What is the target Market?
The “first families” were chosen because of their growing population, number, and desire to go out frequently for ice creams. Their lifestyle is particular because they are the most accessible group to market. They all have young children, so strategies towards children or child-related markets can be very useful in testing and developing sales.
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In the ice cream businesses, we plan to reach the first families with their children. Kevin’s Ice Cream shop will sponsor a small league ball team and provide free ice creams on days when players win a game. This will draw them and their families to the store.
How to keep customers coming back?
We also invite local elementary schools to visit our facilities. We will teach children how to make ice creams with various flavors. We allow each child to create their work; we hope they enjoy their time in our scoop shop so much that they wish to bring their parents back.
What will be the average receipt of the business?
The average customer receipt will range from $ 10 to $ 100, depending on the size of the business ordering the ice creams. Items purchased in bulk expect an average of $ 1000 receipt.
Our prices are very low so that even middle class people can buy such products and get it easily. Therefore, our goal is to include all kinds of customers who want to have an unique taste and a variety of ice creams.
Our online presence will increase our marketing online in the form of a professional website compatible with mobile phones. We direct traffic through our site by using/delivering an add-on to our customers. It will be essential to create regular food-centric content with keywords that are guaranteed to get high marks in search engines. We post the best offers on social media sites like our Facebook page to engage our followers and buy and click on our website. Using Facebook and Instagram ads for businesses to promote our products will be part of our implementation in Offset.
Kevin’s Ice Cream Shop has two competitive analysis points:
Both of these selling points help to achieve the overall goals of a consistent customer base with continuous sales. Our focus on paying personal attention to our customers, and engaging in local events and clubs will set us apart from our competitors.
Our sales strategy is primarily focused on delivering the highest quality products and services to our target customers. Once a customer enters our shop, it is our job to make sure their experience with us is enjoyable. Product offers and prices are clearly posted behind the counter, and scoopers are educated about the products and processes involved in each, so they can answer all customer questions.
The Ice cream shop business may not be able to take a profit margin in the very first month, but our plan is to do so in order to mitigate that plan quickly. However, in terms of sales, we expect a rapid increase in the first four weeks of the store.
For the First and second years in a row, we expect a total increase of 36-40% in sales due to a modest annual sales volume and the dramatic difference between the monthly average of the opening months and their peers in the second year. In the third year, we expect a conservative 16% increase in sales revenue.
In the ice cream business proposal , our sales forecast is mainly determined by the foot traffic in the area, the season of the year and the current weather. The sales for the first year will be based on this plan are approximately $70,000.00 to $80,000.00 and $80,00.00 to $90,000.00 for the second year and $90,000.00 to $100,000.00 for the third year.
We expect seasonal hiring of part-time employees. Since we do not offer any benefits to our employees, full-time employees will not be hired in the first year.
We expect two or three part-time employees to start working in May, except for two or three employers. Our two or three employees will share the hours per week because we expect the paid employee to work an average of 5 hours a day, seven days a week.
What staff needed to open a company?
For opening an ice cream shop or company the basic staff will be sufficient, which are as below-
How much costs average salary for all employees?
To start an Ice cream shop business, the following table describes the average annual salary of each employee and the total salary for the next 3 years –
Part-time employees | $30,000 | $34,500 | $39,675 |
Owner – Kevin D | $41,000 | $47,150 | $54,223 |
Other Owner(s) | $10,000 | $11,500 | $13,225 |
The growth is expected to increase from the second year of the owners of Kevin D’s ice cream shop. In addition, there will be a need of some extra fund to maintain the required inventory levels and to purchase additional inventory if sales are higher than expected. No other immediate financial needs are expected.
An important assumption is the initial sales forecasts. We made this estimate based on an hourly average found at a local ice cream shop. We are significantly reducing the number due to the weather, our unknown brand name, and foot traffic. These ratings are very conservative, and we expect real sales to surpass them immediately.
The gap-equivalence analysis shows that Kevin’s Ice cream shop has sufficient sales strength to be viable. Our breakpoint is $$6,719 per month. We estimate our average selling price to be $2.50, which is the approximate selling price for medium-sized ice cream at our retail outlet.
In the first year, we expect a Profit of $10,000 to $12,000. This is mostly due to losses incurred in the opening months and continued pay and other expenses. Next year, we expect to see a steady and steady profit level of $17,000, to $18,000 and we expect our profit to rise to $27,000 to $29,500 in the third year.
The initial months’ profit we make can sustain all our operations and give us enough dividends to invest in the future growth of the ice cream business.
As already mentioned, we may be at a loss for the first-months operations, but we expect to touch the profit base within 3 or 4 months of operation so that our annual profits can recover all the losses.
In the first 5 to 6 months, the profit margins will be negative; however, we expect a thicker margin base as profits increase.
Annual margins will be better in the upcoming years. Also, this will help us expand our business and reach a more extensive customer base.
Kevin’s Ice cream shop expects to manage the cash flow in the first year with the help of cash and cash reserves from our first year loss of $17,000 to $18,000.
As stated earlier, owners insist on long-term growth in business value rather than short-term returns. Our projected balance sheet shows a decrease in net worth from $6,000 to $7,000 in the first year. However, starting from the second year, we expect our net worth to increase to $5,000 to $6,500 gradually, and by the end of the third year, the value of the company will increase to $21,000 to $22,000.
Our total margin is significantly higher than the industry average. We believe this is because the vast majority of the industry is made up of large-scale manufacturers using economies.
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If you want to start an Ice Cream Shop business or expand your current Ice Cream Shop business, you need a business plan.
The following Ice Cream Shop business plan template gives you the key elements to include in a winning Ice Cream Parlor business plan.
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Below are links to each of the key sections of an example ice cream business plan. Once you create your plan, download it to PDF to show banks and investors.
Ice Cream Shop Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan
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Who doesn’t love ice cream? Ice cream is one of the most popular treats and wholesale snacks in the world.
Key Takeaway: Starting an ice cream business is a very lucrative and profitable idea for any business owner . However, it is important to know what you are doing before going into business.
For one, you need to understand what your customers want. There are several types of ice cream with different flavors and toppings. Which types do you plan to sell? Will you create a different flavor entirely?
Ice cream equipment, wholesale food packaging , pricing strategies, and ice cream marketing ideas - these are other things to consider when starting your ice cream business. Yes, it’s a lot!
However, you’re in luck. Let’s look at how to start your ice cream business.
Before we continue, there’s always that one question every intending business owner asks before launching into any new business - “how much profit will I make from this business?”
Let’s find out!
Now that you know just how much you can make from starting your ice cream business, let’s look at how to start your own ice cream business.
The first step to starting your ice cream business is to understand what is going on in the food and beverage industry and the ice cream market. No business owner, worth their salt, runs head-first into any business - researching the market comes first.
Let’s look at some real life examples of ice cream market trends.
According to a survey published in Food Insights in May 2021, 60% of the population of the region preferred healthy alternatives for popular food products, such as confectionery, desserts, and ice creams. To position their ice cream business to leverage this trend, Cold Stone Creamery launched its first vegan ice cream with almond milk and multiple add-ons across the country.
Beyond health considerations, another prominent trend is the ascent of plant-based alternatives. As plant-based diets and sustainability concerns gain momentum, the demand for wholesale dairy -free and vegan ice cream options has surged.
Now, you can only take advantage of these trends when you understand the market. Take your time to do your research - what you find will definitely set your business up for success.
Yes, you guessed it – more research!
Start by identifying your ideal customers. Are you catering to families, health-conscious individuals, or perhaps a niche market, like restaurant businesses , bakery businesses , or catering businesses , interested in gourmet or exotic wholesale ice cream flavors? Knowing your target demographic will guide many aspects of your business, from menu creation to ice cream marketing strategies.
It is important that you assess the competition in your chosen location. Who are your local competitors, and what are they offering? Identify gaps or opportunities where your ice cream business can stand out.
You can conduct surveys or focus groups to gather direct feedback from potential customers. Ask about their preferences, dietary restrictions, and expectations from an ice cream shop.
Once you know your target market, you can go ahead to the next step.
You have your market research and enough information about your target market, it’s time to write your eCommerce business plan . This essential document will encapsulate your vision, strategies, and financial projections, guiding your ice cream business toward its sweet destination.
The first step in creating a business plan is to clearly articulate your vision and mission. What is your “why”?
Your "why" is the driving force behind your ice cream venture. Why are you passionate about creating frozen delights? What sets your ice cream business apart in the crowded desert landscape?
Imagine your mission as the scoop of ice cream at the heart of your business cone, representing the essence of what you aim to achieve. It could be about spreading joy, serving the community, or redefining the ice cream experience.
Your business plan should have the following elements:
Registering your ice cream business is important.
Obtaining the necessary food safety permits and wholesale licenses is another critical aspect of registration. These permits can include a general business license, health department permits (if you're serving food), and any specific licenses related to selling ice cream or operating a food establishment.
One sure way to fail in any food business is to partner with unreliable wholesale businesses . From not getting your wholesale restaurant supplies and ice cream supplies on time to losing loyal customers and patrons, the consequences can be detrimental to your business.
Finding a reliable wholesale ice cream distributor will ensure that you get a consistent and steady supply of wholesale ice cream supplies. To begin, look for wholesale distributors that specialize in supplying bulk ice cream supplies, depending on the type of ice cream business you want to launch.
Make sure you review the distributor’s history and read up on them. Check their product offerings, delivery timeline, wholesale vs retail prices , wholesale food packaging materials, and minimum order quantities ( MOQ ).
Don't underestimate the importance of contingency plans. Even the most reliable distributors may encounter occasional challenges. Having backup suppliers or alternative solutions in place can help you mitigate disruptions to your business.
Finally, once you’ve put everything together, it’s time to launch and promote your ice cream business. If you have a brick-and-mortar store, then you can host a grand opening event. This will allow potential customers to get a taste of your offerings, drop feedback about your decor and setup, and spread the word about your business.
There are several eCommerce marketing campaigns you can launch, from social media marketing and eCommerce email marketing to eCommerce content marketing and paid advertising.
However, it is important to consider eCommerce personalization . Every customer wants to be treated in a unique way and personalization offers you the opportunity to make this happen.
Don’t forget to run seasonal promotions and other customer retention campaigns. One thing with marketing to take note of is that marketing is not static. It is important to continue to experiment with new strategies and optimize old ones.
Starting an ice cream business is relatively simple. As long as you’re selling a quality product and have enough customers, you should have a profitable business.
Let’s answer a few questions about starting an ice cream business.
The raw materials for ice cream are:
To become an ice cream distributor, you typically need to establish partnerships with ice cream manufacturers or suppliers . You'll need the necessary licenses and permits, warehouse storage facilities, transportation, and a solid wholesale food distribution network.
The equipment needed to make ice cream include:
The cost of goods sold (COGS) for an ice cream shop includes expenses related to ingredients (milk, cream, flavorings, inclusions, sugar), eCommerce packaging materials (cups, cones, lids), and any direct labor costs associated with production. COGS is a crucial sales metric for calculating profitability and managing costs in the ice cream business.
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What should you include in an ice cream shop business plan? The 7 elements of an effective ice cream shop business plan; Download your free ice cream shop one page sample business plan
Learn how to write an ice cream shop business plan with this comprehensive guide and free sample PDF. Find out what to include in each section, from market analysis to financial projections, and get tips for success.
Learn how to open your own ice cream business with this 10-step guide. Find out how to choose a concept, write a business plan, secure funding, and more.
Learn how to create a comprehensive business plan for your ice cream shop with this guide and template. It covers essential components such as executive summary, market overview, strategy, marketing plan, management, and financial plan.
How to Write an Ice Cream Shop Business Plan (Description, Examples, Proposals) While the specifics of a business plan for an ice cream shop are unique, this restaurant business plan template is a helpful tool for imagining and executing your vision for an ice cream shop. Download a customizable version of the template below and read on to ...
Marketing Plan. Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a ice cream shop business plan, your marketing plan should include the following: Product: In the product section, you should reiterate the type of ice cream shop that you documented in your Company Analysis.
An ice cream shop business plan is a strategic guide outlining your business objectives. It encompasses elements such as your business goals, operational strategies for running the ice cream shop, and the measures you'll implement to ensure its prosperity. This plan is a valuable tool to steer your ice cream shop business toward success and ...
Download a customizable template to create your own ice cream shop business plan, including financial model and market analysis. Learn how to start and grow a successful ice cream shop in Nashville, Tennessee with Frostee Delights Shop as an example.
Download a customized ice cream shop business plan template and PDF, or generate one with AI in minutes. Learn how to start or grow your ice cream business with market research, financial projections, and risk analysis.
A typical business plan will cover the following topics in detail: An ice cream shop business plan is often followed by an action plan that details the milestones of opening your business. An action plan tells you what steps have to be taken and by when so that you can smoothly move forward. Your ice cream shop action plan will give you a push ...
Learn how to start your own ice cream shop with this free sample business plan. It includes market analysis, product and service offerings, financial projections, and more.
Learn how to write an ice cream shop business plan with a step-by-step guide and a free template. Find out the key components, market trends, and financial projections for your ice cream parlor.
Your business plan should articulate your vision clearly. Define your target market (such as families, young adults, tourists), and establish the distinctive positioning of your ice cream shop (gourmet flavors, locally sourced ingredients, dietary options like vegan or sugar-free, etc.). Market analysis is the next critical component.
In your first year or two, you could make artisanal ice cream from home and sell 150 pints a week, bringing in nearly $80,000 in annual revenue. This would mean over $30,000 in profit, assuming a 40% margin. As your brand gains recognition, sales could climb to 500 pints a week.
A comprehensive business plan could help secure a good commercial lease for an ice cream shop. How to Write a Business Plan for an Ice Cream Business. I have owned ice cream businesses for the past decade, as well as having done an MBA. Drawing on my ice cream and business experience, here is the best way to lay out an ice cream shop business plan
A business plan is a document that outlines your company's goals, strategies, target customers, and financial projections. When writing a business plan for an ice cream business, you should include details about your product offerings, pricing strategies, marketing plans, operations, and financials.
How to Start an Ice Cream Shop (9 Essential Steps) Select an Ice cream concept. Write an Ice cream business plan. Pick the right location. Ice cream shop registration. Preparing an Ice cream menu. Estimate Ice cream startup costs. Get licenses, permits, and Insurance. Get finances in order.
An ice cream shop business plan is a living document that should be updated annually as your company grows and changes. Funding Sources for Ice Cream Shop Business. The main sources of funding for an ice cream shop business are personal savings, credit cards, microloan program, merchant cash advances and bank loans. ...
Profit Margin of an Ice Cream Shop Business. Pure Bliss™ Ice Cream Shop, Inc. will aim for a profit margin of 26 to 30 percent on sales. This means that for every dollar spent on ice cream or other frozen dessert by a customer, the business should aim to earn 26 to 30 cents in profit.
Learn how to start an ice cream shop with a detailed business plan template. Find out the costs, products, marketing, and goals of this ice cream business plan sample.
Below are links to each of the key sections of an example ice cream business plan. Once you create your plan, download it to PDF to show banks and investors. Ice Cream Shop Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan
The Ice Cream Business plan is a template to help you get started and make the writing process a breeze! Having a business plan is crucial for your business. It can help you obtain financing, allow you to have a clear and solid plan of how your business will run, and offers you a format to run comprehensive financial worksheets to make sure ...
However, this business plan is also intended to offer you a door to another opportunity. An opportunity characterized by freedom from the typical 9-5 routine and the freedom that comes with the pride of founding and operating your own business enterprise. And, of course, the delicious ice cream helps make the hard work all the more "palatable!"
This consistent demand ensures a steady stream of customers and revenue. A small ice cream shop, for instance, can expect to serve 100 to 300 customers daily, generating daily sales ranging from $200 to $600 or more. Versatility in Offerings: Diversifying your menu can boost profitability.