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Market Research Analyst job description

A Market Research Analyst collects and analyzes data on consumers, competitors, and the marketplace. They provide insights and recommendations to support decision-making, identify market trends, and improve competitiveness. Strong analytical skills, knowledge of statistical packages, and excellent communication are essential.

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This Market Research Analyst job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.

What is a Market Research Analyst?

A Market Research Analyst is a professional who collects and analyzes data on consumers, competitors, and the marketplace. They interpret the findings to provide valuable insights and recommendations to businesses for informed decision-making and to identify market trends and opportunities.

What does a Market Research Analyst do?

A Market Research Analyst conducts research and gathers data using various methods such as surveys, interviews, and data analysis tools. They analyze the collected data, interpret trends, and provide reports and presentations to clients or internal stakeholders. They play a crucial role in helping businesses understand consumer preferences, market dynamics, and competitive landscape to drive strategic decision-making and improve overall business performance.

Market Research Analyst responsibilities include:

Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
Understanding business objectives and designing surveys to discover prospective customers’ preferences
Compiling and analyzing statistical data using modern and traditional methods to collect it

Want to generate a unique job description?

Looking for a job.

We are seeking a detail-oriented Market Research Analyst to conduct surveys and analyze customer preferences and statistical data.

Your role will involve providing valuable insights to support customers in their decision-making processes related to product designs, pricing, and promotions.

As a successful Market Research Analyst, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the ultimate goal of enhancing competitiveness.

Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders.

We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics.

Join our team and contribute to our company’s success by helping us make data-driven decisions to optimize our products and strategies.

Responsibilities

Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
Understand business objectives and design surveys to discover prospective customers’ preferences
Compile and analyze statistical data using modern and traditional methods to collect it
Perform valid and reliable market research SWOT analysis
Interpret data, formulate reports and make recommendations
Use online market research and catalogue findings to databases
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
Remain fully informed on market trends, other parties researches and implement best practices

Requirements and skills

Proven Market Research Analysis experience
Ability to interpret large amounts of data and to multi-task
Strong communication and presentation skills
Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
Search engines, web analytics and business research tools acumen
Familiarity with CRM programs
Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
Working knowledge of data warehousing, modelling and mining
Strong analytical and critical thinking
BS degree in Statistics, Marketing or related field

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Marketing Research Analyst Job Description [Updated for 2024]

In today’s digital landscape, the role of a marketing research analyst is more significant than ever.

As the business world evolves, the demand for skilled professionals who can delve into market trends, understand consumer behavior, and refine marketing strategies grows more urgent.

But what does it really entail to be a marketing research analyst?

Whether you are:

A job seeker wanting to understand the intricacies of this role,
A hiring manager defining the perfect candidate,
Or simply curious about the dynamics of marketing research,

You’ve come to the right place.

Today, we present a tailored marketing research analyst job description template, designed for effortless posting on job boards or career websites.

Let’s dive right in.

Marketing Research Analyst Duties and Responsibilities

Marketing Research Analysts use their skills in marketing, statistics, and survey design to gather and analyze data, so they can understand how products and services might fare in the market.

They have the following duties and responsibilities:

Design and implement research projects, including surveys, focus groups, and interviews
Collect and analyze data to understand market trends
Identify and monitor competitors and research market conditions or changes in the industry that may affect sales
Prepare reports that visually translate complex data into understandable terms
Use statistical software to analyze and interpret data
Develop and present recommendations based on research findings to clients or management
Track and forecast marketing and sales trends, analyzing collected data
Measure effectiveness of marketing programs and strategies
Advise on strategies for marketing based on quantitative and qualitative data

Marketing Research Analyst Job Description Template

We are seeking a meticulous and adaptable Marketing Research Analyst to join our dynamic team.

The Marketing Research Analyst will be responsible for conducting comprehensive market research, interpreting data, formulating reports, and making recommendations based upon the research findings.

The successful candidate will have the ability to grasp market trends, competitive landscape, and demographic data, and translate these into actionable strategies to drive company growth.

Responsibilities

Conduct thorough market research to identify opportunities and competitor strengths and weaknesses
Evaluate and interpret collected data, create detailed reports and presentations for senior management
Monitor and forecast marketing and sales trends, highlighting opportunities for improvements
Collect and analyze data on customer preferences, demographics, and buying habits to identify potential markets and factors affecting product demand
Measure the effectiveness of marketing programs and strategies
Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
Attend staff meetings to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services

Qualifications

Proven market research analysis experience
Strong communication and presentation skills
Proficient in statistical software and data analysis
Ability to interpret large amounts of data and to multi-task
Strong analytical and critical thinking skills
Strong knowledge of the industry and its current events
Strong problem-solving skills
A degree in Marketing, Statistics or related field
Health insurance
Dental insurance
Retirement plan
Paid time off
Professional development opportunities

Additional Information

Job Title: Marketing Research Analyst
Work Environment: Office setting with options for remote work. Some travel may be required for client meetings or industry conferences.
Reporting Structure: Reports to the Marketing Director or Market Research Manager.
Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
Pay Range: $70,000 minimum to $120,000 maximum
Location: [City, State] (specify the location or indicate if remote)
Employment Type: Full-time
Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Marketing Research Analyst Do?

Marketing Research Analysts work in a variety of sectors such as corporations, consulting firms, or market research agencies.

They may also work independently as consultants or contractors.

Their primary role is to gather data on market conditions, consumer behaviors, and competitive trends.

They do this through various methods such as surveys, focus groups, interviews, and public or purchased data analysis.

They analyze this data using statistical software and techniques to interpret what the data signifies for their organization or client.

This might involve predicting future market trends, understanding customer preferences, or identifying potential new markets.

Marketing Research Analysts then prepare detailed reports and presentations to share their findings with stakeholders, including marketing teams, sales teams, and senior management.

These findings help shape marketing strategies, product development, pricing, and other business decisions.

In addition, they may be required to monitor and forecast marketing and sales trends, measure the effectiveness of marketing programs and strategies, and devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls.

Overall, a Marketing Research Analyst plays a crucial role in helping businesses understand their target market, competition, and how to best reach their potential customers.

Marketing Research Analyst Qualifications and Skills

A Marketing Research Analyst should have the skills and qualifications that align with your job description, such as:

Strong research skills to effectively gather, evaluate, and synthesize data.
Analytical abilities to interpret large amounts of data and complex information.
Attention to detail to ensure data accuracy and integrity during collection and interpretation processes.
Proficiency in software tools and platforms used for data analysis, such as Excel, SPSS, and SAS.
Strong communication and presentation skills to effectively report findings and recommendations to the marketing team and other stakeholders.
Understanding of market trends and customer behavior patterns.
Project management skills to handle multiple projects at once and meet deadlines.
Problem-solving skills to address any issues that may arise during the data collection or analysis process.
A degree in marketing, statistics, or a related field, along with relevant industry experience.

Marketing Research Analyst Experience Requirements

Entry-level Marketing Research Analyst candidates typically have up to 2 years of experience, often gained through internships, part-time roles or academic projects involving market research, data analysis, or related fields.

These professionals can also gain on-the-job experience in roles such as Marketing Assistant, Junior Research Analyst, or Data Analyst.

Candidates with between 3 and 5 years of experience often develop their analytical, research, and report writing skills in roles such as Research Analyst, Data Analyst, or Market Research Specialist.

They are usually adept at using marketing research tools, software, and techniques.

Those with more than 5 years of experience in the field of marketing research are often considered for senior roles.

They are likely to have experience in managing complex research projects, utilizing advanced data analysis techniques, and presenting insights to stakeholders.

Some of these experienced professionals may also have leadership experience, showcasing their ability to manage teams, delegate tasks and mentor junior staff.

These individuals are often considered for managerial or team-lead positions within the marketing research department.

Marketing Research Analyst Education and Training Requirements

Marketing Research Analysts typically require a bachelor’s degree in marketing, business administration, statistics, or related field.

An important part of their education involves courses in research methodology, marketing, statistics, and consumer behavior.

An understanding of data analysis software and programming can also be beneficial.

For higher-level positions or specialized roles, a master’s degree in marketing research or a related field may be required.

This advanced degree generally includes coursework in research methods, marketing, and statistics, but may also delve into areas such as strategic planning and market segmentation.

Some Marketing Research Analysts choose to earn a Professional Researcher Certification (PRC) from the Marketing Research Association.

This certification demonstrates a commitment to the field and a dedication to staying updated on best practices and emerging trends.

In addition to formal education, Marketing Research Analysts often need strong analytical skills, the ability to communicate effectively, and a deep understanding of consumer behavior and market trends.

Marketing Research Analyst Salary Expectations

A Marketing Research Analyst can expect to earn an average salary of $63,120 (USD) per year.

However, the actual income can significantly vary based on factors such as years of experience, the scale of the employer, level of education, and location.

Marketing Research Analyst Job Description FAQs

What skills does a marketing research analyst need.

Marketing Research Analysts should possess strong analytical and critical thinking skills to interpret complex data.

They should be adept at using statistical software to analyze and organize information.

Excellent communication and presentation skills are important to share findings with colleagues and stakeholders.

Familiarity with various types of research methods and excellent problem-solving abilities are also vital.

Do Marketing Research Analysts need a degree?

Typically, Marketing Research Analysts need a bachelor’s degree in marketing, business, statistics, or a related field.

Some roles may require a master’s degree, particularly in marketing research or a related quantitative field.

Practical experience with statistical software and data analysis could potentially substitute formal education in some cases.

What should you look for in a Marketing Research Analyst resume?

Look for a solid background in data analysis and market research.

A strong resume should show experience in conducting market research, understanding consumers’ behavior, analyzing data using statistical software, and creating reports.

Additionally, any experience in marketing, business, or a related field will be beneficial.

Certifications, such as Professional Researcher Certification (PRC), can also add value.

What qualities make a good Marketing Research Analyst?

A good Marketing Research Analyst is detail-oriented and has the ability to analyze and interpret large amounts of data.

They should be a critical thinker with strong problem-solving skills.

Having a high level of curiosity can help them to explore data and derive insights.

Excellent communication skills are also important, as they often need to present findings to non-technical colleagues and stakeholders.

How can a Marketing Research Analyst contribute to business growth?

A Marketing Research Analyst plays a crucial role in business growth by providing insights about market trends, consumer behavior, and competition.

These insights can guide strategic decisions related to product development, marketing strategies, and customer engagement.

By accurately predicting market trends and consumer behavior, they can help businesses stay competitive and capture new market opportunities.

And there you have it.

Today, we’ve delved into the intriguing world of being a marketing research analyst .

Surprise, surprise!

It’s not just about crunching numbers.

It’s about shaping business strategies, one market insight at a time.

With our go-to marketing research analyst job description template and real-world examples, you’re ready to take the leap.

But why put the brakes on now?

Explore further with our job description generator . It’s your next step to creating pinpoint-accurate listings or honing your resume to precision.

Always remember:

Every piece of data is a part of the bigger strategy.

Let’s shape that future. Together.

How to Become a Marketing Research Analyst (Complete Guide)

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Market Research Analyst

Job summary:.

The Market Research Analyst will research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing specified products.

Supervisory Responsibilities:

Duties/responsibilities:.

Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
Drafts questionnaires, polls, surveys, and other data collection resources.
Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
Summarizes and analyzes data; makes recommendations related to research findings.
Reports findings, complete with graphs illustrating data and written text explaining complex findings.
Identifies potential new products or markets through research.
Forecasts and tracks industry marketing and sales trends based on collected data.
Delivers reports and presentations of findings to management and/or executive leadership.
Performs other related duties as assigned.

Required Skills/Abilities:

Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Superior research and analytical skills.
Ability to translate complex concepts and methodologies into easily understood language.
Proficient with Microsoft Office Suite or related software.

Education and Experience:

Bachelors degree in Marketing Research, Statistics, Math, or related field required; MBA preferred.
Some related experience preferred.

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.

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Market Research Analyst: Job Description & Skills in 2024

As a market research analyst, you play a crucial role in helping companies understand their audience and make better-informed business decisions. In this article, we will explore the job description and skills required to excel in this field.

Definition of Market Research Analyst

A market research analyst is responsible for collecting and analyzing data on consumer behavior, market trends, and competitors to help their organization make informed decisions. They use various research methods, including surveys, focus groups, and statistical analysis, to gather insights that can be used to improve products and services, develop marketing strategies, and identify opportunities for growth.

Importance of Market Research Analyst

Market research analysts are essential to helping companies stay competitive in today’s constantly evolving business landscape. By providing valuable insights into consumer trends and preferences, they help businesses make more informed decisions about product development, marketing, and sales.

In addition to helping businesses stay ahead of the competition, market research analysts also play a critical role in identifying emerging trends and opportunities. By keeping a pulse on the latest industry developments and consumer preferences, they can help their organization stay agile and adapt to changing market conditions.

Overview of the Article

Throughout the article, we will cover the following topics:

The role of a market research analyst, including key responsibilities and requirements
Essential skills and experience for success in this field
Job outlook and earning potential for market research analysts
Tips for breaking into the field and advancing your career
Case studies and real-world examples of successful market research strategies

By the end of this article, readers will have a comprehensive understanding of what it takes to become a top-performing market research analyst and how to excel in this exciting and fast-paced field.

Market Research Analyst Job Description

Market research analysts play a crucial role in the success of a business by providing insights into customer needs, preferences, and habits.

A. Responsibilities

Market research analysts are responsible for conducting research in order to help businesses make informed decisions. They analyze data and information, evaluate findings, and communicate with clients, managers, and other stakeholders.

B. Gather Data and Information

One of the key responsibilities of a market research analyst is gathering data and information. This might involve conducting surveys, focus groups, or other types of research to collect information about customer preferences, purchasing habits, and other relevant data. They may also collect data from internal sources, such as sales data, customer databases, and website analytics.

C. Analyze Data and Information

Once data and information have been gathered, market research analysts must then analyze it. This may involve using statistical software to identify patterns and trends, conducting market research to identify competitors and market trends, and analyzing customer feedback to determine customer satisfaction and identify areas for improvement.

D. Evaluate and Present Findings

After analyzing data and information, market research analysts must then evaluate the findings. This involves drawing conclusions based on the data and identifying opportunities for growth and improvement. They may then create presentations, reports, and other materials to communicate their findings to clients, managers, and other stakeholders.

E. Communicate with Clients, Managers, and Stakeholders

Communication is a key part of a market research analyst’s job. They must be able to communicate complex data and findings in a way that is clear and understandable to non-technical stakeholders. This may involve creating reports, presentations, and other materials that can be easily understood by people outside of the research field.

F. Maintain Research Databases and Technology

Market research analysts must also ensure that research databases and technology are maintained and updated. This may involve managing databases of customer information, tracking trends in the industry, and staying up-to-date on new research methodologies and technologies. They must also ensure that all research is conducted ethically and in compliance with relevant laws and regulations.

Market research analysts are critical to the success of businesses across all industries. Their responsibilities include gathering and analyzing data, evaluating findings, communicating with clients and stakeholders, and maintaining research databases and technology. With their expertise, market research analysts help businesses make informed decisions and stay ahead of the competition.

Qualifications and Skills for Market Research Analyst

Market research analysts are responsible for deciphering data and insights to help organizations make informed business decisions. This involves a diverse skill set and a strong educational background. To be successful in this field, there are several vital qualifications and skills that market research analysts should have.

A. Education and Certification The first qualification for a market research analyst is to hold at least a bachelor’s degree in a relevant field such as marketing, statistics, or business administration. Advanced degrees, such as an MBA or a master’s in marketing research, offer a competitive advantage in this field. Additionally, certification programs, such as the Professional Researcher Certification (PRC) from the Insights Association, can enhance a candidate’s credentials.

B. Technical Skills Market research analysts should be proficient in data analysis and have a strong understanding of the latest technologies and data collection methods. This includes expertise in data analytics software and statistical analysis tools, as well as experience with survey and research methodologies.

C. Analytical Skills Market research analysts should possess strong analytical skills to help them interpret data and turn it into actionable insights. These skills include critical thinking, problem-solving, and the ability to identify patterns and trends.

D. Communication Skills Market research analysts should be effective communicators who can present complex data and insights in an easy-to-understand format. This includes not only verbal communication but also written communication through reports, presentations, and dashboards.

E. Organizational Skills Market research analysts need to possess strong organizational skills to manage multiple projects and deadlines simultaneously. This includes the ability to prioritize tasks, manage resources, and maintain accurate records.

F. Interpersonal Skills Market research analysts should have strong interpersonal skills to work effectively with team members and clients. This includes the ability to build rapport, active listening, and empathy.

G. Adaptability and Flexibility Market research analysts should possess excellent adaptability and flexibility skills to ensure they can respond to rapidly changing business needs. This includes the ability to pivot direction, multitask, and handle unexpected challenges with ease.

Market research analysts must have a unique blend of qualifications and skills to succeed in this industry. Having a strong background in education, technical skills, analytical skills, communication skills, organizational skills, interpersonal skills, and adaptability and flexibility are essential. As the market research industry continues to evolve, these skills will only become more critical for success.

Career Prospects and Salary for Market Research Analysts

Market research analysts are in high demand, as organizations across various industries rely on their insights to make informed business decisions. Here are some things to consider when it comes to career growth opportunities, job market trends and outlook, salary and compensation, and geographic and industry variation in salaries for market research analysts.

A. Career Growth Opportunities

Market research analysts typically begin their careers with a bachelor’s degree in marketing or a related field, though some employers may prefer candidates with a master’s degree. As they gain experience, market research analysts may have the opportunity to move into leadership roles, such as managing a team of analysts or becoming a director of market research.

In addition, market research analysts can expand their skills by developing expertise in specific areas, such as consumer behavior or market segmentation. They can also stay up-to-date with emerging trends and technologies by attending industry conferences or completing training programs.

B. Job Market Trends and Outlook

The job market for market research analysts is expected to grow at a fast pace, with the U.S. Bureau of Labor Statistics projecting a 18% increase in employment between 2019 and 2029. This growth is largely due to the increasing importance of data-driven decision making in today’s business landscape.

As more organizations embrace digital technologies, market research analysts with experience in areas such as social media analytics and digital marketing research may be particularly in demand.

C. Salary and Compensation

According to the U.S. Bureau of Labor Statistics, the median annual wage for market research analysts was $63,790 as of May 2019. However, salaries can vary widely based on factors such as experience level, industry, and geographic location.

Market research analysts working in the management, scientific, and technical consulting services industry tend to earn higher salaries, with a median annual wage of $85,730. Those working in the wholesale trade industry tend to earn lower salaries, with a median annual wage of $60,140.

D. Geographic and Industry Variation in Salaries

Geographic location can also impact salaries for market research analysts. For example, those working in metropolitan areas such as San Francisco, New York, and Boston tend to earn higher salaries due to the higher cost of living in these locations.

In terms of industry, market research analysts working in the computer systems design and related services industry tend to earn the highest salaries, with a median annual wage of $92,520 as of May 2019. Those working in the educational services industry tend to earn lower salaries, with a median annual wage of $51,860.

Market research analysts can expect strong job growth and competitive salaries. By continuing to develop their skills and expertise, they can position themselves for long-term success in this exciting field.

Types of Market Research Analyst

As a market research analyst, you can specialize in different areas of research depending on your interests and expertise. Below are some of the most common types of market research analysts:

A. Industry-Specific Market Research Analyst

Industry-specific market research analysts specialize in gathering information and insights about a particular industry or market segment. They study trends, consumer behavior, competition, and other factors that affect the industry they are focused on.

For instance, an industry-specific market research analyst may specialize in the healthcare industry, researching the latest developments in medical technology, changes in healthcare policies, and consumer behavior in healthcare settings.

B. Geographical Market Research Analyst

Geographical market research analysts focus on gathering data about specific regions or locations. They may study demographics, consumer behavior, or economic trends in a particular region.

For example, a geographical market research analyst working for a real estate company may gather data about property values, rental demand, and consumer preferences in a specific city or neighborhood.

C. Demographic Market Research Analyst

Demographic market research analysts specialize in understanding consumer behavior and preferences based on demographics such as age, gender, income, and education. They study consumer trends and buying behavior within specific demographics and use this data to improve marketing and product development strategies.

For instance, a demographic market research analyst may gather data on the spending habits and media consumption of millennials to help a company develop more targeted marketing campaigns for this demographic.

D. Product-Specific Market Research Analyst

A product-specific market research analyst specializes in understanding consumer behavior and preferences specific to a particular product or service. They gather data on consumer preferences, usage patterns, and satisfaction levels to help companies develop and improve their products and services.

For instance, a product-specific market research analyst may gather data on consumer preferences for mobile phone features to help a technology company design a new device that meets customer needs and preferences.

Market research analysts can specialize in different areas of research depending on their interests and expertise. Whether you prefer to analyze data about industries, demographics, products, or regions, there are exciting opportunities for you to apply your skills as a market research analyst.

Types of Market Research Techniques

Market research is a crucial aspect of any organization, allowing them to identify their target market and gather information about their customers’ needs and preferences. There are various techniques of market research, including:

A. Qualitative Research

Qualitative research focuses on gathering subjective data through direct communication with customers, including interviews, focus groups, and surveys. This technique helps to collect in-depth information about customers’ experiences, opinions, and attitudes, enabling businesses to gain a better understanding of consumer behavior.

B. Quantitative Research

Quantitative research, on the other hand, focuses on the collection of numerical data through surveys, polls, and questionnaires. This technique helps businesses to gather specific information about customer preferences and behaviors, enabling them to determine the most effective marketing strategies.

C. Primary Research

Primary research refers to the gathering of data directly from the source, typically through interviews, surveys, or observations. This form of research helps businesses to gain a comprehensive understanding of their target market and customer needs.

D. Secondary Research

Secondary research involves analyzing data that has already been collected by others, including industry reports, government publications, and academic research. This technique is often used to supplement primary research and provides a broader perspective on market trends and customer behavior.

Market research is an essential tool for any organization looking to understand their target audience and gain a competitive advantage. By utilizing different techniques such as qualitative and quantitative research, as well as primary and secondary research, businesses can gain valuable insights into customer behavior and preferences, helping them to make informed decisions about their marketing strategies. ** Commonly Used Market Research Tools

Market research analysts rely on a variety of tools to help them gather, manage, and analyze data related to consumer behavior, market trends, and product performance. Here are some of the most commonly used tools in the field:

A. Survey Tools

One of the primary methods that market researchers use to collect information is through surveys. Survey tools help analysts create customizable surveys that can be distributed to targeted groups of people. Some of the most commonly used survey tools include SurveyMonkey, Qualtrics, and Google Forms. These tools allow analysts to design surveys with a wide range of questions types, including multiple-choice, ranking, and open-ended questions. Many survey tools also offer features like respondent tracking, data analysis, and reporting.

B. Data Analysis Tools

Once market researchers have collected data, they need to analyze it to identify patterns, trends, and insights that can inform business decisions. Data analysis tools, like SAS, Excel, and R, help researchers manage, clean, and analyze data sets. These tools allow analysts to create charts, graphs, and other visualizations that can help them to better understand patterns in the data. They can also run statistical analyses to identify correlations between variables and test hypotheses.

C. Project Management Tools

Market research projects can involve multiple stakeholders and moving parts, which can make them difficult to manage. Project management tools, like Asana, Trello, and Basecamp, help researchers keep track of project timelines, budgets, and deliverables. These tools allow users to assign tasks and deadlines, communicate with team members, and track progress in real-time. Project management tools can also help researchers to better manage resources, identify areas of inefficiency, and improve collaboration across teams.

D. Reporting Tools

Once market researchers have collected and analyzed their data, they need to present their findings to stakeholders in a clear and compelling way. Reporting tools, like Tableau, QlikView, and Microsoft Power BI, help researchers create customizable reports and dashboards that can visualize data in meaningful ways. These tools allow users to create interactive charts, graphs, and maps that can reveal insights at a glance. They can also help researchers to identify trends over time and make comparisons between different data sets.

Market research analysts rely on a variety of tools to help them gather, analyze, and present data related to consumer behavior, market trends, and product performance. By leveraging these tools, market researchers can gain deeper insights into consumer preferences and behaviors, enabling businesses to make more informed decisions about marketing strategies, product development, and other key initiatives.

Important Key Performance Indicators (KPIs) for Market Research Analysts

As a market research analyst, it is important to know the key performance indicators (KPIs) that will help measure and analyze the success of your research strategies. Understanding KPIs is crucial for identifying areas of improvement, identifying opportunities for growth, and ensuring that your research is effectively contributing to the overall success of your organization.

Here are six key performance indicators that you should always keep in mind:

A. Customer Satisfaction

Customer satisfaction is a critical KPI for market research analysts. It measures how satisfied customers are with the products or services offered by a company. Customer satisfaction can be measured through surveys or feedback forms, and can be used to assess overall performance, identify areas for improvement, and help in developing strategies to improve customer satisfaction.

B. Net Promoter Score (NPS)

Net Promoter Score (NPS) is another important KPI for market research analysts. NPS is a score that measures how likely customers are to refer a company to a friend or colleague. This KPI is crucial because customers who are highly likely to recommend a company are more likely to be loyal and make repeat purchases.

C. Market Share

Market share is another vital KPI for market research analysts. It is the percentage of the total market that a company has captured. This KPI is critical because it helps you understand how your company is performing in comparison to competitors. It can also help you identify new areas for growth and opportunities for expansion.

D. Customer Retention

Customer retention is a KPI that measures the percentage of customers that continue to do business with a company over time. This KPI is essential because retaining customers is much easier and more cost-effective than acquiring new ones. It is important to keep this KPI in mind when developing strategies to improve customer loyalty and prevent churn.

E. Sales Growth

Sales growth is a measurable KPI that is essential for assessing the performance of a company. It measures the increase or decrease in revenue over time. A market research analyst must keep this KPI in mind when developing pricing and promotional strategies, identifying new markets, and optimizing product offerings.

F. Brand Awareness

Brand awareness is one of the most important KPIs for market research analysts. It measures how well a company is recognized and perceived by its customers. This KPI can be assessed through brand surveys or qualitative research studies. Measuring and improving brand awareness is essential for building a loyal customer base and improving sales growth.

Understanding and tracking these six key performance indicators will help market research analysts to assess the success of their research strategies, identify areas for improvement, and contribute to the overall success of their organization.

Challenges Faced by Market Research Analysts

Market research analysts play a critical role in businesses by gathering and analyzing data to help companies make informed decisions. However, this job comes with its own set of challenges. Here are the top five challenges faced by market research analysts:

A. Limited Time and Resources

Market research analysts are often tasked with conducting research on a tight deadline and limited budget. This can be challenging because it requires them to work efficiently and effectively to deliver accurate results within a constrained time frame. To tackle this challenge, analysts must prioritize their tasks, identify the most important data points, and use technology to automate and streamline certain processes.

B. Handling and Managing Big Data

With the rise of big data, handling and managing large amounts of data has become a critical challenge for market research analysts. It can be difficult to know where to begin when sorting through such vast amounts of information. Analysts must develop a strong understanding of data management and be able to analyze data from various sources to provide meaningful recommendations to their clients.

C. Staying Up-To-Date with Technological Advancements

Technology is rapidly advancing, and market research analysts must stay up-to-date with the latest tools and techniques to effectively perform their job. With the increase in social media and mobile devices, it is essential to understand new data sources and their potential value in informing business decisions. Additionally, analysts must have a strong understanding of data visualization and other tools to effectively communicate findings to clients.

D. Increased Competition

As the demand for skilled market research analysts continues to grow, so does the competition for jobs. This can be challenging for analysts who are just starting out in the industry, as more experienced candidates may have an advantage. Staying up-to-date with the latest trends and honing specialized skills can make an analyst stand out in a crowded job market.

E. Evolving Market Trends and Consumer Behaviour

Market research is consistently impacted by evolving trends and changing consumer behaviours, making it important for analysts to stay up-to-date on the latest shifts in the market. Traditional market research methods may not always suffice, and new data sources may become necessary to incorporate into analysis. Analysts must be flexible and adaptable to changing circumstances to ensure that their research is current and relevant.

Market research analyst faces challenges such as limited time and resources, handling and managing big data, staying up-to-date with technological advancements, increased competition, and evolving market trends and consumer behavior. Addressing these challenges requires market research analysts to stay informed, adaptable, and creative in their work.

Importance of Market Research Analyst for Various Industries

Market research analysts play a crucial role in various industries by helping businesses make informed decisions about their products, customers, and competitors. They collect and analyze data to identify trends, market opportunities, and customer preferences, which businesses can use to improve their products or services and stay ahead of the competition. In this section, we will discuss the importance of market research analysts for various industries, including:

A. Retail Industry

The retail industry is one of the largest and most competitive industries in the world. Market research analysts help retailers understand consumer behavior, preferences, and purchasing patterns, which can help them make decisions about product design, pricing, and promotions. They use various data collection methods, such as surveys, focus groups, and sales data analysis, to gather valuable insights about their target audience. In addition, market research analysts can help retailers identify new market opportunities and stay ahead of industry trends.

B. Healthcare Industry

The healthcare industry is another sector that benefits greatly from market research analysis. Market research analysts help healthcare providers understand patient needs, preferences, and satisfaction levels, which can help them improve patient care and services. They also help healthcare providers identify market opportunities and determine the viability of new treatments or medical devices. Market research analysts in the healthcare industry help insurance companies determine pricing and coverage policies based on economic and demographic factors.

C. Technology Industry

The fast-paced and rapidly evolving technology industry requires constant innovation, and market research analysts play a critical role in this process. They help technology companies understand customer needs and preferences to develop products that meet those needs. They also help companies identify emerging trends and new markets to expand into, which can lead to increased revenue and market share. Market research analysts can also help technology companies develop marketing and advertising campaigns that resonate with their target audience.

D. Manufacturing Industry

In the manufacturing industry, market research analysts help companies gather information about their products, competitors, and target markets. They use data analysis to identify consumer preferences and trends, as well as to gauge demand for specific products. Market research analysts can also help manufacturing companies identify new markets and sales opportunities, as well as assess the viability of new products in development.

E. Food & Beverage Industry

Market research analysts in the food and beverage industry help companies understand consumer preferences and develop products that meet those preferences. They use surveys, focus groups, and other methods to gather data about consumer behavior regarding food and beverage products, as well as to identify emerging trends in the industry. Market research can also help companies identify new markets, such as niche diets or eating habits, and develop products that cater to those markets.

Market research analysts are essential in various industries as they provide valuable insights that businesses can use to improve their products or services, stay ahead of the competition, and identify new market opportunities.

Example Case Studies

As a market research analyst, one of the most important skills you need to have is the ability to analyze data and generate insights from it. In this case study, we’ll take a look at how Jane, a market research analyst working for a consumer goods company, used her skills to help the company make better business decisions.

The company was considering launching a new line of organic snacks targeted at health-conscious consumers. The marketing team had already conducted some preliminary research, such as focus groups and surveys, but they needed more in-depth insights to make informed decisions about the product lineup and pricing strategy.

Jane’s first step was to conduct a comprehensive market analysis. She looked at consumer trends, competitor offerings, and market size and growth potential. This helped the team understand the broader industry landscape and potential demand for the product.

Next, Jane analyzed the data collected from the focus groups and surveys. She used statistical methods to identify patterns and trends in the responses, such as which features consumers valued most in organic snacks and which price points they were willing to pay. She also looked at demographic data to better understand the target consumer segment.

Based on her analysis, Jane recommended that the company launch three different varieties of organic snacks, each with a slightly different flavor profile and price point. She also suggested that the company create a loyalty program to incentivize repeat purchases and capture data about customer preferences.

The marketing team implemented Jane’s recommendations and launched the new line of snacks. Sales exceeded the team’s projections, and the company was able to capture more market share in the health food sector. Jane’s insights helped the company make informed decisions that led to a successful product launch.

This case study shows the importance of market research analysis skills in driving business success. As a market research analyst, you need to be able to gather and interpret data accurately to generate insights that are actionable and drive impact. Whether you’re working for a consumer goods company or a technology startup, these skills are essential for helping your organization make smart, data-driven decisions.

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Market Research Analyst Job Description

Market research analysts are marketing specialists who help determine an organization’s position in the marketplace in order to effectively promote its products and services. They research competitors and their marketing methods and study and gather consumer information.

Market Research Analyst Job Description Template

We are looking to hire a market research analyst with outstanding organizational and research skills. Market research analysts are expected to be focused individuals with a strong proficiency in math and sound business acumen.

To ensure success, market research analysts should be exceptional communicators and intuitively recognize patterns with a keen interest in providing purposeful and accurate insight into consumer behavior and competitors’ strategies. Top candidates will exhibit critical thinking skills, strong IT skills, and thorough attention to detail.

Market Research Analyst Responsibilities:

Monitoring and forecasting marketing and sales trends.
Assisting in the development of marketing plans.
Conducting research on specific market conditions.
Analyzing consumer preferences to determine the potential sales of a product or service.
Analyzing prices, methods of marketing, and distribution.
Measuring the effectiveness of marketing programs and strategies.
Devising and evaluating methods for data collection.
Gathering data on consumers, competitors, and market conditions.
Using statistical software to analyze and interpret data.
Maintaining strict confidentiality of sensitive information.
Simplifying complex data into a user-friendly format, such as graphs, charts, and other visual aids.
Preparing and presenting reports to clients and management.

Market Research Analyst Requirements:

Bachelors degree in market research or related (essential).
Two years of experience in market research and analysis.
Analytical thinker with strong theoretical and research proficiencies.
Ability to comprehend and interpret competitor strategies and consumer behavior.
Thorough knowledge of marketing programs and strategies.
Ability to gather large amounts of data and convert it into meaningful analysis.
Solid organizational skills and detail-oriented.
Ability to work under pressure and meet strict deadlines.
Strong proficiency in math, web analytics, and business research tools.
Brilliant written and verbal communication skills.
Ability to simplify complex information into a user-friendly format.
Proficient in Microsoft Office, databases, and statistical packages.

Market research analyst interview questions, analyst job description, analyst interview questions, equity analyst job description, equity analyst interview questions.

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Market Research Analyst Job Description

Market research analyst duties & responsibilities.

To write an effective market research analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included market research analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Market Research Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Market Research Analyst

List any licenses or certifications required by the position: PMP, MACC, GIS

Education for Market Research Analyst

Typically a job would require a certain level of education.

Employers hiring for the market research analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Economics, Statistics, Psychology, Education, Business/Administration, Social Sciences, Finance, Mathematics

Skills for Market Research Analyst

Desired skills for market research analyst include:

Desired experience for market research analyst includes:

Market Research Analyst Examples

Microsoft Word (.docx) .DOCX
PDF Document (.pdf) .PDF
Image File (.png) .PNG
Conduct research to build detailed profiles of existing and target customers
Conduct research to assess candidate target markets, including estimating market size and identifying key market traits, drivers, challenges and opportunities
Perform analysis to identify customer and market trends
Plan and conduct secondary market research on the company's competitors across market segments
Collaborate to develop market research plans and approaches to answer specific business challenges
Plan and lead strategic opportunity analysis and market research activities for the global pharmaceutical and OTC businesses
Conduct ad-hoc secondary market research
Provide analysis of sales and volume data for specific customers, products, and categories
Perform other ad hoc analysis and present findings to senior management as required
Maintain accountability on behalf of Global Dealer Learning to provide dealers and districts with project/program deliverables
Minimum of 3 years market research experience on the vendor side
Minimum of 3 years advanced analytics experience
Conjoint and choice modeling (ACA, CVA, CBC, ACBC, MBC)
Salford Systems Predictive Modeler Suite
Expertise in quantitative research (web, phone and mail) and qualitative research (in person/online focus groups and in-depth interviews), including survey design, data analysis and interpretation, report writing
Develop report packages based on internal demand that maximize relevance and usage, and minimize customization
Look for opportunities to standardize and systematize reporting across the group, including the use of technology to reach our target audience
Create efficiencies in recurring report processes through the advanced use of research tools such as custom screens and filters
Seek user feedback regularly in order to further enhance report specs
Play a supporting role in larger, more complex projects and may have to take a leading role in smaller, less complex projects
Provide input and perspective on product and market research availability as it pertains to specific initiatives
Fulfill ad hoc product and market inquiries submitted to group mailbox
Run quantitative reports from syndicated research, including reach and frequencies
Provide analysis of qualitative profile and product usage
Run share shift analysis to show benefits of network radio
Well developed knowledge of a wide range of custom market research methodologies and techniques especially in the area of customer satisfaction/loyalty research, brand awareness/usage and new product development
Minimum of five years experience in market research
BA/BS, preferably in Customer Research or Marketing
4+ years of work experience in business environment, experience in customer insights and/or retail is a plus
2-4 years of progress towards a degree in Marketing
Fall 2015 Internship
Imputes key data for department’s computer files and library archives
Ensures purchase orders are established with contracted vendor fielding the test and works with our finance teams to assure payment is made accordingly
Monitors digital and TV feedback thru social sources (Facebook, Google, et al) to see how findings from those outlets are similar or different from what was reported in research testing
Communicates with contracted research vendors to set sample specifications on outgoing tests, design and develop questionnaires, and provides norms to establish benchmarks using internal historical databases
Works closely with our production teams and filmmakers to review all aspects of the test screening process to make sure everyone is on the same page
Works with distribution and sales branch to select proper theater venue, and book security to protect the film with protocols established by our anti-piracy unit
Incorporates information on test screening details in our internal status report
Monitors guest list and makes arrangements with contracted vendor if VIP's in attendance require special handling
Establishes deliverables of who will receive toplines and a set of the questionnaires when the test screening has concluded
Transcribes focus groups feedback, reviews data files, and reads completed questionnaires to pen concise analysis of the findings, which may be disseminated to production, filmmakers and possibly select marketing and distribution personnel
Bachelor’s degree (Master’s preferred) in a related field (e.g., quantitative methods, statistics, mathematics, marketing, marketing science, business)
Bachelor's Degree in Business Administration/Management, Economics, Finance, Math, Information Sciences, Biology/Biological Sciences, Chemistry, Health/Nutrition, Marketing, Engineering, or a health-related field
Ability to synthesize data/information and derive useful themes and trends within the business
An energetic and enthusiastic team player, with ability to develop strong partnerships within the COE and across core banner partners
Any experience with media research and software programs including Nielsen Audio, Scarborough, GfK/MRI, AdSpender, ACT1 and Strata is a plus
Genuine interest in the broadcast media industry
Knowledge of or experience working in higher education, or market research positions in other industries
Manages Projects - detailing and guiding project structure to in-market execution
Uses both primary and secondary research to develop, analyze, synthesize and communicate actionable insights to key stakeholders
Assists with supporting, developing, communicating, and implementing the strategic direction of the Consumer Research team
Proactively mine/analyze available data sources to further our team’s understanding of the business/market, develop hypotheses and identify insight
Create the 'story' to facilitate communication of relevant results
Closely interact and consult with relevant business teams to ensure objectives, data collection and analysis support key priorities
Support the Market Research Manager to help manage external resources/vendors to execute market research, data analysis, and reporting to ensure cost-efficient, accurate, and timely completion of projects
Develop a broad and rich understanding of key industry/company trends by leveraging secondary data sources to help monitor and diagnose the brand/category and address business issues and information needs
Participate in study design meetings with project team and/or clients
Proven competency in managing and administering a learning management system
Extensive experience in event contract management with hotels and facilities
Possess high quality human relations and communication skills to handle upper-level dealer management engagement
Thorough knowledge of company products, product applications or invoicing programs
3 to 5 years of job-related experience within dealer development and learning
Experience with international dealers and training events
Handling the details of implementing and managing all phases of market research and strategic communications projects
Conducting analysis of research studies and creating coherent presentations to help drive strategy and planning
Devise and evaluate methods for collecting data such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews
Conduct research and develop strategies that brief marketing team regarding product launch plan
Conduct post launch research that brief Acura product planning and marketing teams
Conduct research and analysis to provide business and market insight
Understand regional power market dynamics
Learn load forecasting methods and perform annual regional load forecast using MetrixND
Act as an internal consultant to the business - successful candidate must be self-motivated to learn new subjects and clearly articulate key concepts
Develop visually compelling presentations with content rich material and with backup data/analysis for use by colleagues and senior leadership
CFA/MBA or progress towards a CFA/MBA is preferred but not necessary
The ability to build organized, concise, and transferable models in Excel is required
Experience in working with various marketing research databases and software systems is preferred
The ability to work in both a team environment and independently is important
Minimum of a Bachelor's Degree in Business with prior experience in dealer learning development work in a Distribution Services Division or Business Unit Division
Entry level position - prior internships in the media arena required

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Market Research Analyst Job Description Template

A market research analyst is the “ears” of the company. They asses the market(s) of the business to ascertain what customers exist, what they want, and what they will pay for a product/service. This also extends to the competitive environment and how the company is positioned within its marketplace.

Trusted by leading brands and startups

In practice, a market research analyst’s role is to gather intelligence, analyze it, and then present the findings across the organization in an actionable manner. This data can be collected from a range of qualitative (e.g., customer feedback) and quantitative (e.g. financial reports) sources, often in a creative manner. They work to both reinforce the organization within its current segments and continually maintain a forward-focused approach to uncover new commercial opportunities for the future.

As such, the role needs to combine a strong technical skill set with the mindset of someone that can look at the bigger picture and translate data into tangible action plans.

Technological advancements have made the role of a market researcher more important to an organization. Firstly, markets are now more competitive in terms of entry and innovation; incumbents cannot just sit back post-launch and rest on their laurels without running the risk of being disrupted by new competitors. Secondly, the advent of more engaged interaction with customers via internet and mobile-based technologies offers companies a whole range of invaluable primary data collection methods to help hone their offerings.

Market Research Analyst - Job Description and Ad Template

Copy this template, and modify it as your own:

Company Introduction

{{Write a short and catchy paragraph about your company. Provide information about the company’s culture, perks, and benefits. Mention office hours, remote working possibilities, and anything else that makes your company interesting.}}

Job Description

We are looking for a market research analyst to provide us with cutting-edge insight to help drive our business forward with data-driven decision making. You will help us to fully understand our competitive positioning within our market and work with our business development teams to plan our future commercial steps. The ideal candidate will have a strong broad technical and analytical skill set with a commercially focused mentality.

Responsibilities

Data Gathering:

Translate business objectives into research steps {{e.g., questionnaires, focus groups}}

Work cross-functionally to build relevant primary research collection tools for customers

Consumers: Demographics, buying habits, needs, and price points
Competitors: Pricing structures, current tactics, and sales channels

Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements, and train appropriate staff as necessary

Consistently exercise independent judgement and discretion in research matters

Maintain a PR presence for the business within appropriate external arenas, for example, trade shows, media appearances, and panel discussions

Analytics and Reporting:

Deploy statistical modeling techniques to analyze data and forecast future trends

Use integrity measures {{for example: null hypothesis testing}} to check quality of recorded data

Prepare and submit regular reports to the {{head of marketing}} that summarizes fundings in a digestible, graphical, and actionable manner

Attend {{weekly sales meetings}} and present your research

Build out internal communication channels to keep the wider business updated with market news

Work with the teams to devise future commercial strategies based upon your findings

Skills and Requirements

Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing

2-5 years of direct experience within similar roles

Statistical software packages: {{SPSS, SAS, R or Stata}}
Database manipulation {{SQL}} and CRM management
Advanced data visualization methods: {{Tableau, Business Objects}}

A natural curiosity and a “big picture” mentality

Excellent spoken and written communication and the tenacity to hold an argument

Ability to collaborate cross-functionally, with people of all levels

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Why Music Royalties Are an Attractive Asset Class

The State of the Music Industry in 2020

How to hire market research analysts.

Market research analysts are skilled at ascertaining who will buy your company’s products or services. This guide to hiring a market research analyst features interview questions and answers, as well as best practices to help you identify the top candidates for your company.

Hire a Top Market Research Analyst Now

Top companies, startups, management consulting, and private equity firms hire freelance Marketing Research consultants from Toptal for their most strategic marketing research initiatives.

Marcello Sasso

Marcello has 24 years of experience in market research and strategic planning. He has helped Forbes Top 50 companies make more informed decisions concerning CX/UX, new product development, branding, and go-to-market strategies. He also has a global background and extensive multinational market research experience. Marcello enjoys freelancing as it allows him to serve different industries and provide diversified expertise.

Alex is a business intelligence and customer insight expert who helped raise over $200 million in funding as VP of marketing and sales at a venture-backed startup which eventually went public. He has broad experience developing business plans, market research, product development and deployment in mobile telecoms, advertising, and digital collaboration platforms. Alex loves freelancing because of the freedom and opportunity to cooperate on exciting projects worldwide and across industries.

Vincent Grandjean

Vincent has experience as a management consultant, entrepreneur, and general manager. After his first assignments in Europe, he gained extensive knowledge of emerging markets in North Africa and the Middle East. His primary skills include market research, market entry strategy, business planning, organization restructuring, controlling, and performance management. Vincent has carried out projects in numerous contexts but specializes in consumer packaged goods (CPG) and industrial sectors.

Discover More Market Research Analysts in the Toptal Network

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Market Research Analyst Job Description

A template to quickly document the role and responsibilities for this position.

Estimated time required: 2 hours
Skills required: Business writing

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Market Research Analyst

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Market research analysts typically do the following:

Monitor and forecast marketing and sales trends
Measure the effectiveness of marketing programs and strategies
Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
Gather data on consumers, competitors, and market conditions
Analyze data using statistical software
Convert data and findings into tables, graphs, and written reports
Prepare reports and present results to clients and management

Market research analysts gather data and study other information to help a company promote its products or services. They gather data on consumer buying habits, demographics, needs, and preferences. They collect data and information using a variety of methods, such as focus groups, interviews, literature reviews, market analysis surveys, public opinion polls, and questionnaires.

Analysts help determine a company’s position in the marketplace by researching their competitors and studying their marketing methods, prices, and sales. Using this information, analysts may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables analysts to develop advertising brochures and commercials, product promotions, and sales plans.

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.

Workers who design and conduct surveys that market research analysts use are survey researchers.

Market research analysts held about 792,500 jobs in 2021. The largest employers of market research analysts were as follows:

Management, scientific, and technical consulting services	11%
Finance and insurance	10
Management of companies and enterprises	7
Wholesale trade	7
Publishing industries (except Internet)	4

Because most industries use market research, these analysts are employed throughout the economy.

Market research analysts work individually or as part of a team, collecting, analyzing, and presenting data. For example, some analysts work with graphic designers and artists to create charts, graphs, and infographics summarizing their research and findings.

Work Schedules

Most market research analysts work full time during regular business hours.

Market research analysts typically need a bachelor’s degree. Some employers require or prefer that job candidates have a master’s degree. Strong research and analytical skills are essential.

Market research analysts typically need a bachelor's degree in market research or a related business, communications, or social science field.

Courses in statistics, research methods, and marketing are important for prospective analysts. Courses in communications and social sciences, such as economics or consumer behavior, are also helpful.

Some employers of market research analysts require or prefer a master’s degree. Several schools offer graduate programs in marketing research, but analysts may choose to complete a bachelor’s degree in another field, such as statistics and marketing, and earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.

Licenses, Certifications, and Registrations

Analysts may pursue certification, which is voluntary, to demonstrate a level of professional competency. The Insights Association offers several certifications for market research analysts, including the IPC Principal and the IPC Masters. Candidates qualify based on industry experience and passing an exam.

Other Experience

Completing an internship while in school may be helpful. Prospective analysts also may gain experience by volunteering for an organization and helping with market research or related projects.

Employers may prefer to hire candidates who have experience in other positions that require collecting and analyzing data or writing reports to summarize research.

Market research analysts typically have an interest in the Thinking, Persuading and Organizing interest areas, according to the Holland Code framework. The Thinking interest area indicates a focus on researching, investigating, and increasing the understanding of natural laws. The Persuading interest area indicates a focus on influencing, motivating, and selling to other people. The Organizing interest area indicates a focus on working with information and processes to keep things arranged in orderly systems.

If you are not sure whether you have a Thinking or Persuading or Organizing interest which might fit with a career as a market research analyst, you can take a career test to measure your interests.

Market research analysts should also possess the following specific qualities:

Analytical skills. Market research analysts must be able to understand large amounts of data and information.

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.

Critical-thinking skills. Market research analysts must assess all available information to determine what marketing strategy would work best for a company.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

The median annual wage for market research analysts was $63,920 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $37,570, and the highest 10 percent earned more than $128,320.

In May 2021, the median annual wages for market research analysts in the top industries in which they worked were as follows:

Management of companies and enterprises	$79,640
Publishing industries (except Internet)	79,450
Finance and insurance	76,650
Wholesale trade	64,090
Management, scientific, and technical consulting services	62,650

Employment of market research analysts is projected to grow 19 percent from 2021 to 2031, much faster than the average for all occupations.

About 99,800 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Employment growth will be driven by an increasing use of data and market research across many industries. These workers will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand.

The increase in the collection and analyses of big data—extremely large sets of information, such as social media comments or online product reviews—can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information.

For more information about market research analysts, visit

Insights Association

For resources and information about qualitative research, visit

Qualitative Research Consultants Association (QRCA)

Where does this information come from?

The career information above is taken from the Bureau of Labor Statistics Occupational Outlook Handbook . This excellent resource for occupational data is published by the U.S. Department of Labor every two years. Truity periodically updates our site with information from the BLS database.

I would like to cite this page for a report. Who is the author?

There is no published author for this page. Please use citation guidelines for webpages without an author available.

I think I have found an error or inaccurate information on this page. Who should I contact?

This information is taken directly from the Occupational Outlook Handbook published by the US Bureau of Labor Statistics. Truity does not editorialize the information, including changing information that our readers believe is inaccurate, because we consider the BLS to be the authority on occupational information. However, if you would like to correct a typo or other technical error, you can reach us at [email protected] .

I am not sure if this career is right for me. How can I decide?

There are many excellent tools available that will allow you to measure your interests, profile your personality, and match these traits with appropriate careers. On this site, you can take the Career Personality Profiler assessment, the Holland Code assessment, or the Photo Career Quiz .

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Marketing Research Analyst Job Description

Marketing research analyst duties & responsibilities.

To write an effective marketing research analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing research analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Marketing Research Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Marketing Research Analyst

Typically a job would require a certain level of education.

Employers hiring for the marketing research analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Statistics, Education, Economics, Finance, Business/Administration, Psychology, Social Sciences, Engineering

Skills for Marketing Research Analyst

Desired skills for marketing research analyst include:

Desired experience for marketing research analyst includes:

Marketing Research Analyst Examples

Microsoft Word (.docx) .DOCX
PDF Document (.pdf) .PDF
Image File (.png) .PNG
Proactively analyze research findings, in cooperation with Directors/Senior Managers, to develop client-friendly internal reports for both quantitative and qualitative reporting, using a story-based reporting approach
In collaboration with our regional Consumer Insights team lead quantitative and qualitative projects that help to diagnose and understand business performance
Manage and leverage secondary data sources, looking for ways to tie them together with stated and behavioral data
Understands and applies various statistical concepts, research data, standards, and
Provides support to sales and marketing staff by producing Managed Accounts product materials and information with software such as Microsoft Excel, PowerPoint, Adobe Illustrator and InDesign
Supports Managed Accounts product and services communications, publishing and distribution thru Exact Target, Salesforce, and various website publishing systems
Develops, updates, customizes, and assembles reports, marketing or sales materials for client/prospect management presentations or meetings utilizing investment product data and systems
Assists with responses to requests for proposals, client/program questionnaires and in developing routine fee proposals
Obtains and summarizes market research, client data and competitor information for marketing research and sales staff
Hone your critical thinking and analytical skills, focusing on better understanding client business issues, analytic plan development, and report writing – with attendance and participation in client meetings / presentations
Experience with European alternative asset, alternative strategy and solutions-oriented products European regulatory regimes and fund structures desired
Proficiency in Excel, and various quantitative research systems (ex
Knowledge of multiple types of investors (ex
Ability to communicate effectively both orally and in writing, and to establish and build strong internal working partnerships with partners in sales, marketing and product strategy, and investment senior management
Knowledge and experience associated with macro economies, traditional and alternative investment markets, and investment products required
It is driven and solution-oriented and can overcome obstacles to drive projects through completion
Broad thinker and strategic planner who can prepare and present presentations and research materials for our broadcast and digital properties utilizing Powerpoint, Excel, Emerging tools
Bring analytical expertise to key projects, including analysis and generation of key insights
Provide guidance and support for ad hoc inquiries
Gathers customer and/or third-party data from internal sources (e.g., Business Development, Marketing Research Department, ) for use in marketing research projects
Performs analyses using statistical software (e.g., Statistical Package for the Social Sciences) to facilitate understanding and interpretation of data
Writes Requests for Proposals to facilitate vendors’ understanding of UPS’s expected project deliverables
Programming for data management and governance (SQL, MySQL) and application development (web technologies, PHP, JS, HTML, CSS) based on free code frameworks and libraries (Laravel, Symphony, jQuery, Doctrine, Eloquent, Blade, Smarty, Twig )
Software estimation – level of effort assessment, IT Infrastructure support – Macintosh server monitoring, troubleshooting & issue escalation
Updates third party and consultants databases to accurately and effectively convey information regarding the firm and its investment management strategies
Manages relationships with data service providers
Experience in market research, advertising or media
Experience with Hyperion Essbase/Smartview, Oracle R12, OBIEE, & Excel
Experience with Month End / Forecasting duties and Financial Statements
Experience using SQL, and Microsoft Reporting Services helpful
Knowledge of Tableau or similar tools helpful
2+ years' Expertise with tools, capabilities, programs designed to facilitate management and analysis of data, enterprise reporting
Publishing newsletters for multiple EIG new business development programs
Providing Salesforce.com support for EIG
Creating and maintaining SharePoint sites
Providing executive presentation support
Assisting in preparation of monthly reports
Performing complex data analyses on markets, competitors, categories, products, and marketing/promotional effectiveness using specialized expert knowledge of marketing data
Managing Marketing tests utilizing the Applied Predictive Technology (APT) Test and Learn for Sites, Benchmarker, and Market Basket Analyzer software tools
Calculating Return on Marketing Investment (ROMI) for marketing promotions
Collaborating with peer Marketing Analytics Analysts to collect, research, glean insights, and distill key findings from multiple secondary research sources for the purpose of writing well-organized custom research using the internet, academic, government, and secondary research sources
Acquiring knowledge of other analytics conducted, tracked, and produced by peer Marketing Analytic Analysts
Comfortable with numbers & numerical relationships and ability to present and explain data in a clear and concise manner
7+ years of work experience and a bachelor's degree in mathematics, statistics, economics, engineering, or related field
Experience developing web applications using SQL
Run weekly New Business Resources (NBR) meetings with Sub Mission Areas and BD representatives
Workplace experience, minimum of 2-5 years in marketing, research, communications or design role
Media or similar industry research experience preferred
Managing special Marketing/Research related assignments
Directs and conducts market research and customer assessments and draws strategic and tactical insights as they relate to the company
Works with the companys business areas to assess their needs for marketing and customer information and structures projects to achieve these specific goals
Support business planning teams with statistically sound existing and emerging market assessments, providing the foundation for sales planning and goal targets
Understands and applies various statistical concepts, research data
Work with Product Management team and outside vendors to conduct relevant market research projects
Present data to product management team, senior management, to give insight on our business
Support other departments research needs on request
Develop and launch questionnaires, conduct analysis, deliver results
Partner with the direct marketing team, marketing services and legal to launch surveys to our customer database
Working knowledge/understanding of social media platforms including Twitter, LinkedIn, Facebook, Snap, Instagram, and how they can drive ROI for clients
5-10 years of experience in both qualitative and quantitative research from design to reporting and strategic application
Fully bilingual in English and Japanese in speaking and writing
Be able to design and execute a research plan
Be able to lead projects and manage vendors and internal clients
High level of width and depth of knowledge in market research techniques both qualitative and quantitative
Support brainstorming initiatives
Manage analysis and reports/presentation decks across the NPS 360 program (eNPS,rNPS, cNPS and tNPS)
Lead the automation of tNPS data collection from key markets and monthly summary Global reports for Operation
Support NPS 360 dashboard design and development to ensure a systemic data collection, data aggregation and data deliver to appropriate audiences
Ideate and implement data analysis and visualization techniques to distill and activate findings geared to improve customer experience and create differentiation for consumers and customers at each point of contact
Manage markets adherence to NPS protocols and support on its evolution/enhancement
Partner to develop Consumer Experience Index, pilot in select markets and ultimately roll out at the Global level
Advise on operational improvements based on Consumer Experience Index scores
Provides research consultation to support product, marketing sales, and digital initiatives
Utilizes knowledge and marketing experience to design and formulate research initiatives
Expertise with tools, capabilities, programs designed to facilitate management and analysis of data
Some understanding of consumer health experiences and expectations
Bachelor’s degree, ideally in market research, marketing or psychology
Pursuing MBA in Marketing, Quantitative Marketing, Marketing Science, Advertising or a related field of study
Working knowledge of basic statistics, quantitative/survey research procedures
Proficient in Microsoft Excel with the ability to create and use pivot tables, design & build tables, and graphs

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Market Research Analyst Salary

Education, Training & Certification
Skills & Competencies

Job Outlook

Work environment, work schedule, comparing similar jobs.

Market research analysts assess consumer preferences to help organizations decide how to shape, advertise, and market their products and services. Many market research analysts work for consulting firms that are hired on a contract basis. Others work directly for employers as part of a marketing team at consumer and product firms.

Approximately 738,000 people worked as market research analysts in the U.S. in 2020.

Market Research Analyst Duties & Responsibilities

Market analysts' responsibilities can depend somewhat on the employer, but they're largely similar:

Devise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls.
Analyze data using statistical software.
Interpret the data they've collected, organizing this information into statistical tables and reports.
Present their findings to executives and clients through charts, graphs, and other visual means to help them make better-informed decisions about product introductions, modifications, and marketing campaigns.
Create a visual of industry trends and of competitors so organizations can predict how products and services will fare in the marketplace.
Measure effectiveness of marketing programs and strategies.

The industries that most frequently employ market research analysts include management, science, technical consulting services, computer systems design services, and advertising/public relations services.

Salaries can vary depending upon employer and industry. Those who work in the publishing industry tend to be the highest paid, but only marginally over those in company management.

Median Annual Salary: $65,810
Top 10% Annual Salary: More than $127,410
Bottom 10% Annual Salary: Less than $33,80

Education, Training & Certification

Advanced education and certification can help land a job in this occupation.

Education: Market research analysts typically have at least a bachelor's degree in marketing, market research, statistics, computer science, math, social sciences, business administration, communications, or a related field. An MBA or other advanced education isn't required, but it's usually desired for leadership positions.
Certification: Certifications are voluntary but strongly recommended because they help demonstrate professional competency.

The Marketing Research Association provides training and certification to those who qualify.

Market Research Analyst Skills & Competencies

Some qualities and acquired skills will help you succeed at becoming a market research analyst.

Computer skills: Experience with Microsoft PowerPoint and Word, as well as statistical software platforms such as SPSS, WinCross, SAS, and Market Sight, can help with sorting data, as well as creating visual results and trends.
Math and analytical skills: These are essential for analyzing research data.
Confidence : You should be comfortable speaking in front of strangers and presenting results to internal team members and management.
Multitasking capability : You should be able to manage multiple projects with a quick turnaround.
Interpersonal skills: You'll need an ability to work well with all levels of management, internal staff, clients, and vendors.

According to the U.S. Bureau of Labor Statistics, opportunities for market research analysts are expected to grow by 18% from 2016 through 2029, which is much faster than the average for all occupations.

Trends toward using data to understand consumer preferences for products and services and to target marketing to specific consumer niches are chiefly responsible for this projected growth.

This is a diversified position that can require working alone or with a team at any given time. You'll be working with people with a wide variety of skills and talents.

This is a full-time job, normally during regular business hours. Some overtime can be required due to looming deadlines and business volume.

How to Get the Job

LEARN AND APPLY:

The Insights Association has job listings, a networking portal, and it offers a certification program that can add immeasurably to your resume. Also check the top job boards for available positions.

DRAFT THE PERFECT RESUME:

Your resume is your first introduction to a prospective employer, and a good one can't be overrated. Learn tips and techniques for making yours perfect.

INCLUDE RELEVANT SKILLS IN YOUR COVER LETTER:

If the job requests a cover letter , use two to three short paragraphs to describe past projects where you successfully performed market research.

Here's the estimated annual earning for similar occupations.

Cost estimator : $66,610
Economist : $108,350
Public relations specialist : $62,810
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Market Research Analysts and Marketing Specialists 13-1161.00 Bright Outlook Updated 2024

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Sample of reported job titles: Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher

Also see: Search Marketing Strategists

See the easy-read overview for Market Research Analysts & Marketing Specialists at My Next Move

See the easy-read overview for market research analysts & marketing specialists at my next move for veterans, ver la perspectiva general fácil de leer para analistas de investigación de mercado y especialistas en mercadeo en mi próximo paso, occupation-specific information, technology skills, occupational requirements, work activities, detailed work activities, work context, experience requirements, training & credentials.

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Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources. Related occupations
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Electronic Mail — 100% responded “Every day.” Related occupations
Spend Time Sitting — 65% responded “Continually or almost continually.” Related occupations
Telephone — 70% responded “Every day.” Related occupations
Freedom to Make Decisions — 57% responded “A lot of freedom.” Related occupations
Importance of Being Exact or Accurate — 57% responded “Extremely important.” Related occupations
Duration of Typical Work Week — 70% responded “More than 40 hours.” Related occupations
Structured versus Unstructured Work — 43% responded “A lot of freedom.” Related occupations
Contact With Others — 43% responded “Constant contact with others.” Related occupations
Face-to-Face Discussions — 52% responded “Every day.” Related occupations
Indoors, Environmentally Controlled — 61% responded “Every day.” Related occupations
Time Pressure — 43% responded “Once a week or more but not every day.” Related occupations
Work With Work Group or Team — 43% responded “Very important.” Related occupations
Letters and Memos — 39% responded “Every day.” Related occupations
Impact of Decisions on Co-workers or Company Results — 39% responded “Important results.” Related occupations
Deal With External Customers — 30% responded “Extremely important.” Related occupations
Coordinate or Lead Others — 35% responded “Very important.” Related occupations
Frequency of Decision Making — 36% responded “Once a month or more but not every week.” Related occupations
Level of Competition — 35% responded “Moderately competitive.” Related occupations
Responsibility for Outcomes and Results — 35% responded “Limited responsibility.” Related occupations

Apprenticeship Opportunities

Example apprenticeship titles for this occupation:

Government Business Development Specialist

Specific title(s) listed above are vetted by industry and approved by the U.S. Department of Labor for use in a Registered Apprenticeship Program.

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How much education does a new hire need to perform a job in this occupation? Respondents said:

57% responded: Bachelor’s degree required
39% responded: Master’s degree required
4% responded: Post-baccalaureate certificate required more info
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Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job. Related occupations

Wages & Employment Trends

Source: Bureau of Labor Statistics 2023 wage data external site and 2022-2032 employment projections external site . “Projected growth” represents the estimated change in total employment over the projections period (2022-2032). “Projected job openings” represent openings due to growth and replacement.

Job Openings on the Web

11-2011.00 Advertising and Promotions Managers
41-3011.00 Advertising Sales Agents
11-2022.00 Sales Managers

Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.

Actively assisted with the O*NET data collection, helping to identify occupational experts who can be surveyed about their work in the occupation.

American Association for Public Opinion Research external site
American Bankers Association external site
American Marketing Association external site
Association of Independent Information Professionals external site
ESOMAR external site
Insights Association external site
News Media Alliance external site
Qualitative Research Consultants Association external site
Special Libraries Association external site
Strategic and Competitive Intelligence Professionals external site
The Advertising Research Foundation external site

Market Research Analyst Job Description

Market research analyst: role overview, market research analyst job description template, your responsibilities.

Conducting research and analyzing data to identify market trends, consumer behavior, and competitor activity.
Developing and implementing research methodologies and data collection techniques.
Creating and delivering insightful reports and presentations that effectively communicate research findings and recommendations.
Collaborating with cross-functional teams to identify research needs and develop strategies that support business objectives.
Managing research projects from start to finish, ensuring deadlines are met and budgets are adhered to.
Staying up-to-date with industry trends and best practices in market research and analysis.
Presenting research findings to senior management and other stakeholders, including both written reports and oral presentations.
Working with external vendors and partners to conduct research and gather data.
Identifying opportunities for new product development, market expansion, and customer acquisition.
Providing insights that support marketing, product development, and sales strategies.

Requirements

3 years experience in market research analysis
Expert in data analysis and interpretation
Proficient in statistical software such as SPSS
Skilled in conducting market research studies
Experience in creating and administering surveys
Excellent written and verbal communication skills
Strong attention to detail and accuracy
Ability to work independently and meet deadlines
Experience in competitor analysis and forecasting
Knowledge of industry trends and market dynamics

Frequently asked questions

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Market Research Analyst Job Description

Job overview, responsibilities and duties, minimum qualifications, what is a market research analyst .

Market research analysts collect, analyze and interpret data used for marketing purposes. Their work usually involves compiling and analyzing qualitative information and quantitative data. They collect input and feedback from specific customers or target audiences using tactics such as surveys, focus groups, interviews, and automated polling tools. They research the data, summarize the findings, and use this information to guide marketing strategies. They often work with cross-functional teams that may include sales and communications.

Market research analysts usually have a bachelor's degree in marketing or a related business field, and generally have a background in marketing, surveying, or market research. This role requires strong analytical skills, including extensive data analysis skills. Market research analysts must be highly organized and detail oriented. Proficiency with survey and research tools and data analysis programs is helpful.

[Company name] is a company engaged in the [company field] looking for a market research analyst. Market research analysts are looking for those who have 1-2 years experience in conducting market research. Market research analysts will later work as excellent communicators who intuitively recognize patterns with a keen interest in providing targeted and accurate insights into consumer behavior and competitor strategies.

Monitor and forecast marketing and sales trends.

Assist in the development of marketing plans.

Conduct research on specific market conditions.

Analyze consumer preferences to determine the sales potential of a product or service.

Analyze prices, marketing methods, and distribution.

Measuring the effectiveness of marketing programs and strategies.

Design and evaluate methods for data collection.

Collect data about consumers, competitors, and market conditions.

Use statistical software to analyze and interpret data.

Maintain strict confidentiality of sensitive information.

Simplify complex data into easy-to-use formats, such as graphs, charts, and other visual aids.

Prepare and present reports to clients and management.

Bachelor's degree in market research or related.

Two years of experience in market research and analysis.

Analytical thinker with strong theoretical and research skills.

Ability to understand and interpret competitor strategies and consumer behavior.

In-depth knowledge of marketing programs and strategies.

The ability to collect large amounts of data and turn it into meaningful analysis.

Solid organizational skills and detail oriented.

Ability to work under pressure and meet tight deadlines.

Strong proficiency in mathematics, web analytics and business research tools.

Brilliant written and verbal communication skills.

The ability to simplify complex information into an easy-to-use format.

Proficient in Microsoft Office, databases, and statistical packages.

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Marketing Research Analyst

Job description overview.

Are you interested in a career in marketing research? A Marketing Research Analyst job description involves studying market trends, conditions, and consumer behavior. They research data and analyze it to help their company make informed business decisions. This role also involves collaborating with other teams within the company, such as sales and product development, to develop effective marketing strategies.

As a Marketing Research Analyst, you'll use a variety of tools to collect data and turn it into meaningful insights. You'll need to have a strong understanding of statistics and data analysis software to perform these tasks.

Good communication and teamwork skills are also important in this role. You'll need to work closely with other members of your team to gather information and present your findings to stakeholders.

If you're detail-oriented, analytical, and interested in a career in marketing research, a Marketing Research Analyst job description might be the right fit for you!

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Table of contents, job duties and responsibilities.

Collect data from various sources including surveys, interviews, and databases
Analyze and interpret data to provide insights on market trends, consumer behavior, and competitor activity
Prepare reports and presentations summarizing findings and recommendations
Develop surveys and questionnaires to gather relevant data for specific research projects
Collaborate with marketing teams to identify research needs and objectives
Stay up-to-date with industry developments, technologies, and best practices
Use statistical software and techniques to analyze and visualize data
Monitor and measure the effectiveness of marketing campaigns and initiatives
Communicate research results to key stakeholders to inform decision-making processes.

Experience and Education Requirements

To become a Marketing Research Analyst, you typically need to have a bachelor's degree in marketing, business, statistics, or a related field. Some employers may prefer candidates with a master's degree in marketing research or a data-centric field.

Experience is also vital in this field. Candidates with experience in research or marketing roles are often preferred. Entry-level positions in marketing or research can give you a start to gaining the experience you need.

Additionally, it is essential to have strong analytical skills, excellent communication skills, and the ability to work with data effectively. Familiarity with statistical software and coding languages like R, Python, or SQL is often preferred.

In summary, a degree in marketing or a related field, experience, and skills in analysis and communication are typically required to succeed as a Marketing Research Analyst in the marketing industry.

Salary Range

A Marketing Research Analyst is an important role in the marketing industry, responsible for analyzing market trends and customer needs to help businesses make informed decisions on their marketing strategies. According to data from Glassdoor, the expected salary range for a Marketing Research Analyst in the United States is between $50,000 to $85,000 per year, with an average of $67,600. This range can vary based on factors such as company size, location, and years of experience.

In other countries, the salary range for a Marketing Research Analyst can also vary. In Canada, the expected salary range is between CAD$45,000 to CAD$75,000 per year, with an average of CAD$58,491. In the United Kingdom, the expected salary range is between £20,000 to £45,000 per year, with an average of £28,627.

Glassdoor: https://www.glassdoor.com/Salaries/marketing-research-analyst-salary-SRCH_KO0,27.htm
PayScale: https://www.payscale.com/research/US/Job=Marketing Research Analyst/Salary
Indeed: https://www.indeed.com/career/marketing-research-analyst/salaries

Career Outlook

The career outlook for a Marketing Research Analyst in the Marketing industry over the next five years looks promising. According to the Bureau of Labor Statistics, employment of market research analysts is projected to grow 18 percent from 2019 to 2029, which is much faster than the average for all occupations. This growth is due to the increasing use of data and market research, combined with the need for businesses to stay competitive in a constantly changing market.

As companies continue to rely on data-driven insights and analytics, the demand for skilled Marketing Research Analysts who can collect, analyze, and interpret data will continue to grow. Analysts who can use technology to streamline processes and improve data analysis will be in high demand.

Overall, the Marketing industry is expected to grow steadily, and Marketing Research Analysts will play a crucial role in driving this growth. With the increasing importance of data and analytics in modern business, this career path is one that has a bright future ahead.

Frequently Asked Questions (FAQ)

Q: What does a Marketing Research Analyst do?

A: A Marketing Research Analyst collects and analyzes data to help companies make informed decisions about their target market, products, and services.

Q: What skills are required to become a Marketing Research Analyst?

A: A Marketing Research Analyst needs strong analytical skills, critical thinking, attention to detail, communication skills, and proficiency in data analysis tools.

Q: Where can a Marketing Research Analyst find work?

A: Marketing Research Analysts can work in various industries, but most work in marketing, advertising, or research firms, and others work for corporations, government agencies, and consulting firms.

Q: What is the typical workload of a Marketing Research Analyst?

A: A Marketing Research Analyst generally works on multiple projects at once, often with tight deadlines. Workload depends on the company and project, but budgeting 40 hours a week is common.

Q: What is the salary range for Marketing Research Analysts?

A: The salary of a Marketing Research Analyst depends on factors such as experience, location, industry, and company size. Entry-level positions start around $50,000, while more experienced analysts can earn over $100,000 annually.

Job Descriptions:

Seo content writer, seo manager, public relations specialist/coordinator, business development manager, digital marketing executive.

Equity Research - Analyst/ Associate - REITs

Job Description:

Analyst/ Associate spot on top-ranked Bank of America equity research US REIT team. Initial focus on residential REITs with opportunity to add additional coverage. The candidate will work alongside the Senior Analyst and other Junior Analysts on the team.

Key aspects of role include, but are not limited to:

Gain deep understanding of property sectors and REITs under coverage
Perform financial modeling & valuation work
Write regular industry and company reports and company launch initiations
Demonstrate strong critical thinking skills and an interest in the market and stock picking
Develop databases integral to our research product
Demonstrate strong industry knowledge and business judgment
Work with Senior Analysts to develop key industry themes
Build relationships and facilitate information flow with contacts at covered companies
Participate and contribute to client meetings and events including property tours with investors, companies and industry contacts
Attend meetings and interact with key opinion leaders
Closely follow and understand market, industry and company specific activity, and relay to analyst when traveling
Seek out new, value-added, and/or unusual sources of information
Leverage our robust network of industry contacts
Interact regularly with clients, institutional salesforce and REIT traders

Qualifications:

Bachelor’s Degree or equivalent years of experience
0-5 years working experience
Interest in US commercial real estate
Along with Finance and Accounting (Modeling skills), should have basic understanding of economics, macroeconomic factors and policy/politics
Ability to thrive in a fast-paced and intense environment while maintaining a positive attitude
Must work well in a collaborative team environment
Interest in researching and writing in-depth industry / company reports
Major(s), Minor(s) and areas of academic excellence in Accounting, Economics and Finance (or a related major) preferred but not required
Solid writing and spreadsheet skills, familiarity with coding/VBA preferred but not required
Must enjoy working in industry databases and websites, and doing desktop and field research
Must have excellent communication skills, written and verbal
Must have strong attention to detail and organizational skills, and ability to multi-task

Hours Per Week:

Weekly Schedule:

Referral Bonus Amount:

Hours Per Week:

Learn more about this role

JR-24033634

Manages People: No

Travel: Yes, 10% of the time

New York pay range:

$110,000 - $175,000 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

This role is currently benefits eligible . We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

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RESEARCH ANALYST 3

Job ID: 49240

Job Category: Policy, Planning & Research

Division & Section: Corporate Real Estate Management, Asset Management & Building Performance

Work Location: Metro Hall, 55 John St.

Job Type & Duration: Temporary, Full-Time, 24 month vacancy

Hourly Rate and Wage Grade: $33.34 - $36.55, TF0304, Wage Grade 8

Shift Information: Monday to Friday, 35 hours per week

Affiliation: L79 Full-Time

Number of Positions Open: 1

Posting Period: 19-Aug-2024 to 03-Sept-2024

Job Summary:

The Research Analyst 3 will join the Corporate Real Estate Management energy management team to support the delivery of various programs and projects. The ideal candidate is a skilled professional with a high degree of training, interest, and initiative in the field of energy management.

Major Responsibilities:

Inputs documents, reports, proposals, and correspondence as required by the Unit.
Supports the implementation of research, policy, and related program development activities.
Develops, searches, and maintains databases of related programs, services, etc.
Develops methods for collecting relevant data from program applications.
Compiles information packages and documentation in support of the Unit’s activities.
Establishes and maintains a filing system for the Unit.
Provides cover off for Division Staff as required and other duties (i.e. monitors divisional email accounts and responds to inquiries).
Creates detailed spreadsheets, maps, and documents in support of the division and its programs.
Develops, designs and updates web pages.
Develops, updates, and maintains directories, statistics, records and communications used by all levels in the division including management staff.
Provides economic and business information in response to both internal and external requests.

Key Qualifications:

Your application must describe your qualifications as they relate to:

Post-secondary degree or diploma in a relevant program or discipline, or the equivalent combination of education and/or related experience.
Experience conducting research, analysis, interpreting large volumes of data and summarizing findings.
Experience in the areas of data identification, collection and documentation including developing effective written materials such as reports, minutes, and memos.
Considerable experience using Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

You must also have:

Ability to establish and maintain effective collaborative working relationships, both internally and externally including other City divisional staff, agencies and corporations, other levels of government and the private sector.
Ability to research, access and summarize relevant qualitative and quantitative information into clear and concise reports for senior management and other stakeholders.
Highly developed project management and analytical skills with the ability to take initiative and solve problems.
Ability to function or operate as a member of an interdisciplinary team and represent the division in a variety of situations.
Strong organizational skills.
Strong written and verbal communication skills with the ability to prepare reports.
Excellent interpersonal skills when dealing with the public and staff at various levels throughout the organization.
Knowledge of the City’s financial policies and procedures.
Experience with Geographic Information Systems (GIS) is an asset.
Experience with energy rates and billing structures is an asset.
Experience with Energy Management Systems (EMS) is an asset.

NOTE TO INTERNAL FULL-TIME AND PART-TIME CITY OF TORONTO EMPLOYEES:

City of Toronto employees must apply to full-time or part-time employment opportunities posted on the City's Internal Job Posting Portal.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City’s commitment to employment equity .

Accommodation

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request . Learn more about the City’s Hiring Policies and Accommodation Process .

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Johns Hopkins strongly encourages, but no longer requires, at least one dose of the COVID-19 vaccine. The seasonal flu vaccine requirement remains unchanged. Exceptions may be provided under certain circumstances. Click here for more information.

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Johns Hopkins strongly encourages, but no longer requires, at least one dose of the COVID-19 vaccine. The seasonal flu vaccine requirement remains unchanged. Exceptions may be provided under certain circumstances. Click here for more information. .

Research data analyst.

The Department of International Health is seeking a Research Data Analyst . The Center for Humanitarian Health (CHH) partners with UN agencies, non-governmental organizations and other institutions to generate evidence to improve humanitarian response policies and practices. At any given time, CHH has ongoing research and practice projects in a variety of humanitarian settings worldwide, including conflict and refugee settings, rapid onset natural disasters and longer-term food crises. CHH projects are diverse in nature and can include technical support to implementing organizations, implementation research, and effectiveness evaluations. Common themes across CHH projects are that they must be flexible and feasible to implement in complex and changing humanitarian settings, and they often require collaboration with a diverse range of actors to facilitate data collection. CHH projects offer an opportunity to generate and synthesize evidence across a wide range of humanitarian topics and settings.

Specific Duties & Responsibilities

Support internal project coordination and management needs including liaising with partners, conducting literature reviews to provide background and context, progress monitoring of activities and logistics management support for data collection, and other project support tasks as needed.
Assist in development of data collection tools for quantitative and qualitative research. For quantitative data collection, support development and testing of e-data collection forms; develop training materials and support data collector training and pilot testing of data collection tools.
Provide supportive supervision for data collection, including real-time monitoring of quantitative data collection and review of qualitative transcripts/summaries to ensure adequate quality and fidelity to the study protocol. Provide regular feedback (often daily) to data collection teams to ensure quality and consistency of data and adequacy of sampling.
Conduct qualitative and/or quantitative analysis in coordination and with the support of CHH faculty. For quantitative analysis this will include data cleaning, descriptive statistics and statistical tests and regression models in Stata or R. Qualitative analysis will likely be thematic analysis and could involve the use of software platforms such as Maxqda, Dedoose or Nvivo. In some instances, spatial analysis and statistics opportunities may be available.
Collaborate with CHH faculty and assist with the interpretation and integration of findings from multiple sources (e.g. qualitative and quantitative primary data, literature reviews). Provide support for the development of various dissemination products, including peer review journal articles, study reports, technical briefs and PowerPoint presentations.
Bachelor's Degree in related discipline.
Three years related experience.
Additional education may substitute for required experience to the extent permitted by the JHU equivalency formula.
Masters Degree in Public Health (MPH, MSPH, MAS, etc.) or a related field.
At least 1-2 years of experience working on public health related projects.
Proficiency in quantitative data analysis platforms (preferable Stata or R) and/or qualitative data analysis platforms such as Maxqda, Dedoose or Nvivo.
Strong analytical and technical writing; and ability to work flexibly with diverse teams and across different cultural contexts.

Classified Title: Research Data Analyst Job Posting Title (Working Title): Research Data Analyst Role/Level/Range: ACRP/04/MC Starting Salary Range: $23.07 - $40.43 HRLY ($60,000 targeted; Commensurate with experience) Employee group: Casual / On Call Schedule: Casual/On Call Exempt Status: Exempt Location: School of Public Health - East Baltimore Campus Department name: 10001141-Health Systems Personnel area: School of Public Health

Total Rewards The referenced base salary range represents the low and high end of Johns Hopkins University’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/ .

Education and Experience Equivalency Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

Applicants Completing Studies Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

Background Checks The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

Diversity and Inclusion The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion .

Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

Accommodation Information If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at [email protected] . For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit https://accessibility.jhu.edu/ .

Vaccine Requirements Johns Hopkins University strongly encourages, but no longer requires, at least one dose of the COVID-19 vaccine. The COVID-19 vaccine does not apply to positions located in the State of Florida. We still require all faculty, staff, and students to receive the seasonal flu vaccine . Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. This change does not apply to the School of Medicine (SOM). SOM hires must be fully vaccinated with an FDA COVID-19 vaccination and provide proof of vaccination status. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/ and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/ .

The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly. The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

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As a market research analyst, you play a crucial role in helping companies understand their audience and make better-informed business decisions. In this article, we will explore the job description and skills required to excel in this field. Definition of Market Research Analyst A market research analyst is responsible for collecting and analyzing data on consumer behavior, market trends, and ...
What Is a Market Research Analyst? 2024 Guide
Market research analysts—sometimes called market researchers—help companies develop or maintain a competitive edge by finding and delivering data-backed insights into potential markets, competitors, and even customer behavior. They're an integral part of a company's overall marketing strategy and in-demand across multiple industries.
Market Research Analyst Job Description
A market research analyst is responsible for surveying customer preference and statistical data in order to support customers during their decision-making process regarding product designs, prices, and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming ...
Market Research Analyst Job Description
Market Research Analyst Responsibilities: Monitoring and forecasting marketing and sales trends. Assisting in the development of marketing plans. Conducting research on specific market conditions. Analyzing consumer preferences to determine the potential sales of a product or service. Analyzing prices, methods of marketing, and distribution.
Market Research Analyst Job Description
Market Research Analyst Duties & Responsibilities To write an effective market research analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included market research analyst job description templates that you can modify and use.
Market Research Analyst Job Description Template
A market research analyst is the "ears" of the company. They asses the market (s) of the business to ascertain what customers exist, what they want, and what they will pay for a product/service. This also extends to the competitive environment and how the company is positioned within its marketplace. In practice, a market research analyst ...
What Is a Market Research Analyst? 2024 Guide
Market research analysts—sometimes called market researchers—help companies develop or maintain a competitive edge by finding and delivering data-backed insights into potential markets, competitors, and even customer behaviour. They're an integral part of a company's overall marketing strategy and are in demand across multiple industries.
Market Research Analyst Job Description
Market Research Analyst Job Description A template to quickly document the role and responsibilities for this position.
Market Research Analyst Career Profile
Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
Marketing Research Analyst Job Description
Marketing Research Analyst Duties & Responsibilities To write an effective marketing research analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing research analyst job description templates that you can modify and use.
Market Research Analyst Job Description: Salary, Skills, & More
Market research analysts decide how to shape, advertise, and market a company's products and services. Learn about their education, salary, and more.
Market Research Analysts and Marketing Specialists
Sample of reported job titles: Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher. Also see: Search Marketing Strategists. Summary.
Market Research Analyst Job Description
A Market Research Analyst job description involves studying market conditions to help businesses understand what customers want and need. They gather data on consumer behaviors, trends, and preferences, analyze it, and then share their findings with their team. The Analyst helps businesses make strategic and informed decisions by identifying ...
Market Research Analyst Job Description
Market Research Analyst Job Description Looking to hire a rockstar Market Research Analyst for your company? Read more about the role and use the job description template below to attract the best candidates. Market Research Analyst: role overview Conduct research and analyze data to help businesses make informed decisions. Demonstrate strong analytical skills and proficiency...
Market Research Analyst Job Description
Market research analysts collect, analyze and interpret data used for marketing purposes. Their work usually involves compiling and analyzing qualitative information and quantitative data. They collect input and feedback from specific customers or target audiences using tactics such as surveys, focus groups, interviews, and automated polling tools.
Marketing Research Analyst
A Marketing Research Analyst job description involves studying market trends, conditions, and consumer behavior. They research data and analyze it to help their company make informed business decisions. This role also involves collaborating with other teams within the company, such as sales and product development, to develop effective ...
Market Research Analyst Job Description
Market Research Analysts gather and analyze data to provide insights into market trends, customer preferences, and competitor activities, supporting data-driven decision-making....
Planning & Research Analyst
The Department of Community Health is seeking qualified applicants for a Planning and Research Analyst position with its Office of Health Planning. The Office of Health Planning administers the Certificate of Need (CON) Program, conducts reviews of Design and Construction projects, and develops rules and policies for health care services.
Latest Language Research Analyst Job Openings
Full job description. Senior Research Analyst, Marketing Analytics - Remote MKANP3-1. Senior Research Analyst, Marketing Analytics. Be the spark that brightens days and ignite your career with TTEC's award-winning employment experience. As a Senior Research Analyst, Marketing Analytics working at home, you'll be part of bringing humanity to ...
Job ID:24033634
Job Description: Analyst/ Associate spot on top-ranked Bank of America equity research US REIT team. Initial focus on residential REITs with opportunity to add additional coverage.
Research Data Analyst in Los Angeles, California
UCLA is hiring a Research Data Analyst in Los Angeles, California. Review all of the job details and apply today!
RESEARCH ANALYST 3 Job Details
Job Summary: The Research Analyst 3 will join the Corporate Real Estate Management energy management team to support the delivery of various programs and projects. The ideal candidate is a skilled professional with a high degree of training, interest, and initiative in the field of energy management.
Associate, Market Risk Management at BlackRock
Job description. About this role. Conducts analysis to understand potential market risks within portfolios. Ensures portfolio positions are deliberate, diversified and scaled. ... Associate, Quantitative Researcher Location: San Francisco, CA Category: Investment Strategy & Research Save Job toggle; Associate, Market Risk Management Location ...
Research Data Analyst Job Details
The Department of International Health is seeking a Research Data Analyst. The Center for Humanitarian Health (CHH) partners with UN agencies, non-governmental organizations and other institutions to generate evidence to improve humanitarian response policies and practices.

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Market Research Analyst: Job Description & Skills in 2024

Definition of Market Research Analyst

Importance of Market Research Analyst

Overview of the Article

Market Research Analyst Job Description

A. Responsibilities

B. Gather Data and Information

C. Analyze Data and Information

D. Evaluate and Present Findings

E. Communicate with Clients, Managers, and Stakeholders

F. Maintain Research Databases and Technology

Qualifications and Skills for Market Research Analyst

Career Prospects and Salary for Market Research Analysts

A. Career Growth Opportunities

B. Job Market Trends and Outlook

C. Salary and Compensation

D. Geographic and Industry Variation in Salaries

Types of Market Research Analyst

A. Industry-Specific Market Research Analyst

B. Geographical Market Research Analyst

C. Demographic Market Research Analyst

D. Product-Specific Market Research Analyst

Types of Market Research Techniques

A. Qualitative Research

B. Quantitative Research

C. Primary Research

D. Secondary Research

Important Key Performance Indicators (KPIs) for Market Research Analysts

A. Customer Satisfaction

B. Net Promoter Score (NPS)

C. Market Share

D. Customer Retention

E. Sales Growth

F. Brand Awareness