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  1. The 2024 Guide to Higher Education Marketing Strategies

    In 2024, higher education marketing strategies should leverage the benefits of digital tools to expand their reach and stay ahead of the competition. The higher education sector is at a growing market worth $477.12 billion and is expected to reach 853.28 billion by 2030. Players in this expanding market compete fiercely to attract prospective ...

  2. 19 Real Life Examples of Higher Education Marketing Trends

    Here are key higher education marketing trends showing impressive results. 1. Short-form Video Content is Making Waves. Fueled by the rise of mobile as a content-consumption medium, short-form video is the perfect way to capture the attention of today's digitally savvy students.

  3. 12 Best Education Marketing Strategies in 2024

    9. Promote Education Apps. Educational marketing for an app requires all of the same tools that are needed to market a website, alongside tools for marketing the app itself. Education marketing strategies for apps need to include paid ads, reviews, SEO, a social media strategy, content development, and more.

  4. Modern Marketing Strategies for Educational Institutions

    Use Video. Video streaming currently accounts for more than 90% of all global internet traffic, and marketing strategies for educational institutions are increasingly reliant on them. Visual storytelling is an easy-to-consume way to highlight student accomplishments, offer virtual tours, showcase campus life, and go into detail on course options.

  5. Education and Marketing: Decision Making, Spending, and Consumption

    In terms of employment, the U.S. education sector employs well over 10 million people in schools, colleges, universities, and private tutoring. 6 As a reference, the manufacturing, ... According to the CMOs of higher-education institutions, marketing budgets represented .27%-11.00% of the institutional budget, with 26%-31% stating that ...

  6. 2024 Higher Education Digital Marketing Trends and Predictions

    By: Courtney Hill Jan 30, 2024. Higher education is facing a whirlwind of change. Technology is experiencing rapid growth with the increased adoption of AI. The workforce's needs are changing. Students now seek high-value education, relevant work experience, and flexibility in their expectations. Change can be overwhelming, but it drives ...

  7. 11 Strategies for A+ Higher Education Marketing

    In this guide, you'll learn how to plan for those challenges and create a higher education marketing plan with 11 strategies that work: Create personalized, targeted social campaigns. Appeal to the emotions of your prospective students. Make your school stand out. Let your happy and successful students do the talking.

  8. The 2024 Guide to Higher Education Marketing

    This guide promises to be your beacon in navigating the complexities of marketing in the higher education sector. In this article, you will learn: Discover key strategies for impactful higher education marketing. Understand the unique challenges and opportunities in this niche. Leverage student ambassador programs effectively, with insights ...

  9. 21 Challenges and trends in higher education marketing (2020 & Beyond)

    These big-picture problems feed into the three specific issues all digital marketers are faced with, but can be especially difficult for higher ed marketers: 1) Making better use of the data they capture. 2) Differentiating from the competition, and. 3) Improving engagement with their users. To get a better understanding of how these challenges ...

  10. Top Higher Education Digital Marketing Agencies in 2024

    Visit Website View Profile. 3. Sculpt. Sculpt is a social-focused digital marketing agency for higher education clients, providing them with an array of services, including social media content creation, community management, social media advertising, and influencer marketing.