marketing research job description

What is a Marketing Researcher ?

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Marketing Researcher Job Description Template

Job overview, marketing researcher responsibilities & duties.

• Conduct comprehensive market research studies to identify market trends and consumer preferences
• Design and implement qualitative and quantitative research methodologies
• Analyze market data using statistical software and tools
• Interpret research findings and present actionable insights to stakeholders
• Monitor and report on competitive market activity
• Collaborate with cross-functional teams to develop marketing strategies based on research findings
• Prepare and deliver detailed research reports and presentations
• Stay current with industry trends and advancements in market research techniques
• Develop and maintain a database of research insights for future reference
• Assist in the design and development of surveys, polls, and questionnaires

Marketing Researcher Qualifications & Skills

• Advanced degree in Marketing, Business, Statistics, or a related field
• Experience with data analysis software such as SPSS, SAS, or R
• Proven track record of successfully conducting market research studies
• Strong understanding of digital marketing and social media analytics
• Excellent communication and presentation skills
• Ability to work under tight deadlines and manage multiple projects
• Experience with Customer Relationship Management (CRM) tools
• Familiarity with the latest market research methodologies and tools
• Bachelor's degree in Marketing, Business, or related field
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
• Strong analytical and critical thinking skills
• Attention to detail and high level of accuracy in work
• Ability to interpret complex data and generate actionable insights
• Effective written and verbal communication skills
• Experience with market research techniques such as surveys, focus groups, and interviews
• Strong organizational and project management skills

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Market Research Analyst

Job summary:.

The Market Research Analyst will research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing specified products.

Supervisory Responsibilities:

Duties/responsibilities:.

• Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
• Drafts questionnaires, polls, surveys, and other data collection resources.
• Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
• Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
• Summarizes and analyzes data; makes recommendations related to research findings.
• Reports findings, complete with graphs illustrating data and written text explaining complex findings.
• Identifies potential new products or markets through research.
• Forecasts and tracks industry marketing and sales trends based on collected data.
• Delivers reports and presentations of findings to management and/or executive leadership.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Superior research and analytical skills.
• Ability to translate complex concepts and methodologies into easily understood language.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelors degree in Marketing Research, Statistics, Math, or related field required; MBA preferred.
• Some related experience preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

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What is a Marketing Research Analyst ?

Get marketing research analyst jobs emailed to you.

By signing up, you agree to the terms of use and privacy policy

Marketing Research Analyst Job Description Template

Job overview, marketing research analyst responsibilities & duties.

• Conduct market research to identify consumer preferences and market trends
• Analyze sales data, market conditions, and competitor information
• Design and implement surveys, questionnaires, and other research tools
• Interpret data and create detailed reports and presentations
• Collaborate with marketing and product development teams
• Monitor and forecast marketing and sales trends
• Develop strategies based on research findings to improve marketing efforts
• Use statistical software to analyze and interpret data
• Prepare reports on research findings for management and clients
• Track and analyze the effectiveness of marketing campaigns

Marketing Research Analyst Qualifications & Skills

• Master's degree in Marketing, Statistics, or a related field
• Experience with statistical software such as SPSS, SAS, or R
• Strong analytical and problem-solving skills
• Proven experience in a similar role within the industry
• Ability to present complex data in a clear and concise manner
• Experience with data visualization tools like Tableau or Power BI
• Knowledge of data collection methods and consumer behavior
• Bachelor's degree in Marketing, Business, Statistics, or a related field
• Proficiency in Microsoft Office Suite, especially Excel
• Strong analytical and critical thinking skills
• Excellent communication and presentation skills
• Attention to detail and accuracy in data analysis
• Ability to work independently and within a team
• Experience with market research techniques and tools

Ready to post a job using this template?

Related job descriptions.

See job descriptions similar to a Marketing Research Analyst

Advertising Analyst

Business development associate, business development specialist, communications specialist, demographic analyst, digital marketing specialist, email marketing processor, email marketing specialist, family consumer scientist, market analyst, market research analyst, market research consultant, ready to start hiring.

Looking to hire the best talent for your company? Post your job to reach qualified candidates in just minutes. With our user-friendly platform, you can create a compelling job description and start receiving applications right away.

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