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THE PRESENTATION SECRETS OF STEVE JOBS

Steve Jobs transformed business presentations into an art form. Ask business professionals anywhere in the world to describe the “Steve Jobs style” and most will have an answer. It’s irresistible, entertaining, and engaging.

Today Mark Zuckerberg, Elon Musk, Marc Benioff, Former Ford CEO Alan Mulally, Alibaba founder Jack Ma, and many other leaders around the world emulate the presentation style Steve Jobs made famous, and the one Carmine Gallo popularized in his Wall Street Journal bestseller, The Presentation Secrets of Steve Jobs—one of the most popular public-speaking books in the world and recently classified as “a business classic.”

Now you can learn the exact techniques that made Jobs the most captivating storyteller on the business stage. In The Presentation Secrets of Steve Jobs Carmine Gallo maps out a ready-to-use framework to help you plan, deliver and refine the best presentation of your life. One major construction company scored an $875 million contract after converting its boring old presentation into a dynamic one that copied every technique revealed in the book.

Purchase The Presentation Secrets of Steve Jobs

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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Kindle Edition

The Wall Street Journal Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.

The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:

• Develop a messianic sense of purpose
• Reveal the Conquering hero
• Channel your inner Zen
• Stage your presentation with props
• Make it look effortless

With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

• Print length 347 pages
• Language English
• Sticky notes On Kindle Scribe
• Publisher McGraw Hill
• Publication date October 2, 2009
• File size 7180 KB
• Page Flip Enabled
• Word Wise Enabled
• Enhanced typesetting Enabled
• See all details

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Editorial Reviews

From the publisher.

Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs . Gallo has been featured in The Wall Street Journal , The New York Times , Success magazine, and on CNBC. Gallo’s latest book, The Power of Foursquare , reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.

From the Back Cover

WALL STREET JOURNAL BESTSELLER

"Be forewarned: if you pick up this book, your presentations will never be the same again." ―Martin Lindstrom, bestselling author of Buyology

" The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." ―Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

"Now you can learn from the best―both Jobs and Gallo. Whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPhones." ―David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

"No other leader captured an audience like Steve Jobs did and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences." ―Rob Enderle, The Enderle Group

About the Author

Excerpt. © reprinted by permission. all rights reserved., the presentation secrets of steve jobs, mcgraw-hill, chapter one.

Excerpted from The Presentation Secrets of Steve Jobs by Carmine Gallo Copyright © 2010 by Carmine Gallo. Excerpted by permission of McGraw-Hill. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher. Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Product details

• ASIN ‏ : ‎ B002Z8IWMS
• Publisher ‏ : ‎ McGraw Hill; 1st edition (October 2, 2009)
• Publication date ‏ : ‎ October 2, 2009
• Language ‏ : ‎ English
• File size ‏ : ‎ 7180 KB
• Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
• Text-to-Speech ‏ : ‎ Enabled
• Screen Reader ‏ : ‎ Supported
• Enhanced typesetting ‏ : ‎ Enabled
• X-Ray ‏ : ‎ Enabled
• Word Wise ‏ : ‎ Enabled
• Sticky notes ‏ : ‎ On Kindle Scribe
• Print length ‏ : ‎ 347 pages
• #76 in Business Leadership Training
• #79 in Running Meetings & Presentations (Kindle Store)
• #257 in Business Communication Skills

About the author

Carmine gallo.

Carmine Gallo is a popular keynote speaker, Harvard instructor, and communication advisor for the world's most admired brands. His new book is FIVE STARS: The Communication Secrets to Get From Good to Great. Gallo is the author of 9 books including international bestsellers: Talk Like TED, The Presentation Secrets of Steve Jobs, The Apple Experience, and The Storyteller's Secret. Join Carmine's list at carminegallo.com and follow him on Twitter @carminegallo.

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Presentation Secrets of Steve Jobs

As the sad news of the death of co-founder and former CEO of Apple, Steve Jobs, hits the headlines, we pay tribute by sharing his ‘Presentation Secrets’ courtesy of Carmine Gallo.

1. Create memorable moments

Every Steve Jobs presentation has one moment that leaves everyone in awe. These ‘moments’ are scripted ahead of time to complement Steve Jobs’s slides, the Apple website, press releases and advertisements. At Macworld 2008, Jobs pulled the new MacBook Air out of a manila inter-office envelope to show everyone just how thin it was. Bloggers went nuts and it was the most common photograph of the event.

At last month’s ‘Rock & Roll’ event, the ‘water cooler’ moment wasn’t a product at all. Instead, it was Steve Jobs himself walking on stage after a long, health-related absence. He told the audience he now had the liver of a mid-twenties person who had died in a car crash and was generous enough to donate their organs. “I wouldn’t be here if it wasn’t for such generosity,” he said.

2. Stick to the rule of three

A Steve Jobs presentation is typically divided into three parts. The Rule of Three is one of most powerful concepts in dramatic writing –how many times have you seen a ‘two-act’ play? The human mind can only retain three or four ‘chunks’ of information, and Jobs is well aware of this principle. He even has a lot of fun with it.

During Macworld 2007, he teased the audience with ‘three’ revolutionary products: an MP3 player, a phone and an Internet communications device. Of course, he really only had one device — the iPhone.

3. Dress up the numbers

When Jobs introduced the iPod in 2001, he said it came with a 5GB hard-drive. Only the most technical audience would understand the implications of that number. Jobs broke it down by saying, “That’s enough storage for 1,000 songs.” He made the number even more compelling by announcing that all those songs could fit in your pocket. Apple presenters never leave big numbers hanging without putting those numbers in perspective.

For example, during the ‘Rock & Roll’ music event, marketing head Phil Schiller announced that Apple had sold 220 million iPods to date. “That’s 73% of the market,” he said. Schiller took it one step further, and got a laugh, when he said Microsoft was ‘pulling up the rear’ with 1% market share.

4. Think visually

Apple presentations are strikingly simple and visual. For example, there is very little text on a Steve Jobs slide. While the average PowerPoint slide has forty words, there were far fewer than forty words in the first dozen slides of last week’s event. When Jobs talked about the popularity of iTunes around the world, his slide showed twenty-three flags of different countries instead of country names.

When he said the iPhone app store was celebrating its first anniversary, a slide appeared with a birthday cake holding one candle. When he talked about lower iPod prices, the new price was accompanied by photos of the iPods. Psychologists call this picture superiority: ideas are more easily recalled when presented with text and images instead of text alone.

5. Create Twitter-friendly headlines

Apple makes it simple for the media to talk about its products — the company writes the headlines for them. Now, reporters will tell you that they like to come up with their own headlines, but why then did hundreds of them use “World’s thinnest notebook” to describe the MacBook Air? Because it’s the best way to describe it. It’s the world’s thinnest notebook. Period.

Steve Jobs always describes a new product with a concise phrase that fits well within a 140-character Twitter post. What’s an iPod? “One thousand songs in your pocket.” What’s Genius Mix for iTunes? “It’s like having a DJ mix the songs in your library.”

6. Share the stage

Jobs rarely gives an entire presentation by himself. Instead he surrounds himself with a supporting cast. He had a large supporting cast at the September 9 music event, including Apple VPs Jeff Robbin and Phil Schiller.

In October 2008 Jobs introduced lead designer Jonathan Ive, who gave the audience a tutorial about Apple’s newest line of aluminium MacBooks. Although few companies are more closely associated with their founder than Apple, a Jobs presentation is rarely a one-man play. He features supporting characters who play a key role in the narrative.

7. Practise, practise and practise more

According to some observers, Steve Jobs labours over every slide, each one “written like a piece of poetry.” Jobs has been known to spend hours upon hours over many days rehearsing every section of his keynotes. Nothing is left to chance. Jobs makes a presentation look effortless because he has spent hours preparing it.

8. Sell dreams, not products

Steve Jobs is passionately committed to changing the world and his passion shows in every presentation. In May 2005, Steve Jobs told Stanford graduates, “Your work is going to fill a large part of your life… and the only way to do great work is to love what you do.” Anyone can learn the specific techniques Jobs uses to create visually creative slides and to craft an interesting story, but that message will fail to inspire an audience if there’s no enthusiasm behind it. Jobs has a nearly messianic  zeal to change the world. In your own way, so should you.

9. Introduce the antagonist

In every classic story, the hero fights the villain. The same holds true for a Steve Jobs presentation. In 1984, the villain was IBM, “Big Blue.” Before Jobs introduced the famous 1984 Ridley Scott ad to the Apple sales team, he painted a picture of Big Blue “bent on world domination” with Apple as the only one to stand in its way. Conquering a shared enemy is a powerful motivator, attracting fans and followers.

10. One more thing… Have Fun!

This presentation article first appeared on Cult of Mac .

Carmine Gallo is a communications coach and author of The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience.

Thanks to Carmine Gallo for allowing us to publish this.

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Loved the article and the examples. Jobs is a master, but so many of his techniques can be used by anyone. Thanks

simply inspiring…

lovely ! I ‘m gonna need this inspiring idea for my important presentation next month. Thank you

Highly inspiratioal for small businesses to learn how to participate in seminars and exhibits.

Very tanks to you I have a presentation tomarrow and it will be very usefull for me. very easy and very usefull

tanks again 🙂

wow, Jobs enthusiasm and passion trully rubs off on u

good and intresting

Simply Guiding and Inspiring

Very inspiring !

Thanks for the article. Steve is the master in my mind when it comes to presentations.

Simply Very best and very inspiring.

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The Presentation Secrets of Steve Jobs

The Presentation Secrets of Steve Jobs

• April 12, 2013
• Carmine Gallo

“It’s not about the software; it’s about the story”

How to create a presentation like steve jobs.

As a communication and presentation skills coach, I often get asked, “How do I make my slides look like a Steve Jobs presentation?” The first thing I tell them is that they do not have to use Apple presentation software (Keynote), although it’s a beautifully refined program. I’ve seen gorgeous PowerPoint designs as well, especially with PowerPoint 2007. So it’s not about the software; it’s about the story. Steve Jobs treats presentations like theatrical events complete with heroes and villains, a supporting cast, stage props and visually stunning backdrops—slides. I know designers who have actually worked with Steve Jobs at Apple, so I wrote an entire book on how to create and deliver a presentation the Steve Jobs way. While there are about eighteen techniques that Jobs uses, one stands out. I call it “unleashing your inner Zen.” Here are some tips on creating a presentation the Steve Jobs way.

Picture Superiority

A Steve Jobs presentation is strikingly simple, visual and devoid of bullet points. That’s right—no bullet points. Ever. Of course, this raises the question, would a PowerPoint presentation without bullet points still be a PowerPoint presentation? The answer is yes, and a much more interesting one. New research into cognitive functioning—how the brain works—shows that bullet points are the least effective way to deliver important information. In fact, memory processing is aided by pictures. Scientists call it picture superiority: ideas are more easily recalled when presented as text and images instead of text alone.

Simplicity is the Ultimate Sophistication

When Steve Jobs introduced the MacBook Air in January, 2008, the most memorable slide showed the notebook computer being pulled from a manila inter-office envelope to show just how thin it really was. No words could equal the power and simplicity of that image. The average PowerPoint has forty words. It’s hard to find forty words in ten slides of a Steve Jobs presentation. “Simplicity is the ultimate sophistication,” said Jobs quoting from one of his heroes, Leonardo da Vinci. Jobs keeps his slides simple by eliminating unnecessary words, charts and other eye clutter. The influential German painter, Hans Hoffman once said, “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” By removing clutter—extraneous features and information—from his products and presentations, Jobs achieves the ultimate goal: ease of use and clarity.

To gain a fuller appreciation of Jobs’ simple slide creations, watch the first few minutes of his  keynote presentation at the Macworld Expo, January, 2008 . The first several slides have one or two words per slide. When Jobs reviews the new products that Apple introduced in the previous year, the slide simply reads: 2007. Jobs thanks his customers for their support and the slide reads: Thank you.

Confidence, Time and Practice

Creating simple, visual slides requires three things: confidence, time and practice. First, confidence. Slides should not take center stage. The audience’s attention should be directed at you, the speaker. The slides compliment the speaker. That means you had better know your material and have the confidence to deliver your message with conviction. The second thing it requires is time. It’s easy to create cluttered slides—just write everything you want to say on the slide. Thinking visually about displaying information takes more effort, but it’s worth the time to stand apart. And the third thing it requires is practice. Because you’re delivering information that is not on the slide, you can’t read from the slide. You have to commit the information to memory and use the slide as a prompt to deliver the idea. Steve Jobs rehearsed for many, many hours over many weeks to get everything just right.

Steve Jobs may be a hard act to follow, but once you start using some of his techniques in your own presentations, you’ll be hard to forget.

Carmine Gallo  is a communications coach for the world’s most admired brands.

He is a sought after speaker and author of the new book,  The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience.

design , great presentations , presentation , Secrets , Steve Jobs

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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

• 3.6 • 49 Ratings

Publisher Description

The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations “ The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including: Develop a messianic sense of purposeReveal the Conquering heroChannel your inner ZenStage your presentation with propsMake it look effortless With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” —Rob Enderle, The Enderle Group “Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

Customer Reviews

Jfung jan 2017.

Well written. The book doesn't only teach presentation techniques, author shares his knowledge of other dots. After having read this book, one would be able to connect the dots and apply them in one's daily life. Thank you

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Book description

The Wall Street Journal Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

“ The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.

The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:

• Develop a messianic sense of purpose
• Reveal the Conquering hero
• Channel your inner Zen
• Stage your presentation with props
• Make it look effortless

With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” —Rob Enderle, The Enderle Group

“Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

Table of contents

• The Presentation Secrets of Steve Jobs
• Copyright Page
• Acknowledgments
• Prologue: How to Be Insanely Great in Front of Any Audience
• SCENE 1 Plan in Analog
• SCENE 2 Answer the One Question That Matters Most
• SCENE 3 Develop a Messianic Sense of Purpose
• SCENE 4 Create Twitter-Like Headlines
• SCENE 5 Draw a Road Map
• SCENE 6 Introduce the Antagonist
• SCENE 7 Reveal the Conquering Hero
• INTERMISSION 1 Obey the Ten-Minute Rule
• SCENE 8 Channel Their Inner Zen
• SCENE 9 Dress Up Your Numbers
• SCENE 10 Use “Amazingly Zippy” Words
• SCENE 11 Share the Stage
• SCENE 12 Stage Your Presentation with Props
• SCENE 13 Reveal a “Holy Shit” Moment
• INTERMISSION 2 Schiller Learns from the Best
• SCENE 14 Master Stage Presence
• SCENE 15 Make It Look Effortless
• SCENE 16 Wear the Appropriate Costume
• SCENE 17 Toss the Script
• SCENE 18 Have Fun
• Encore: One More Thing
• Postscript: Steve Jobs by the Book

Product information

• Title: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
• Author(s): Carmine Gallo
• Release date: October 2009
• Publisher(s): McGraw-Hill
• ISBN: 9780071636759

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The Presentation Secrets of Steve Jobs

• How to Be Insanely Great in Front of Any Audience

By: Carmine Gallo

• Narrated by: Carmine Gallo
• Length: 4 hrs and 17 mins
• 4.3 out of 5 stars 4.3 (1,454 ratings)

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The Storyteller's Secret

• From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't
• Length: 8 hrs and 14 mins
• Overall 4.5 out of 5 stars 645
• Performance 4.5 out of 5 stars 574
• Story 4.5 out of 5 stars 570

In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't , keynote speaker, best-selling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives.

• 3 out of 5 stars
• By J on 11-23-18

Talk Like TED

• The 9 Public Speaking Secrets of the World's Top Minds
• Length: 7 hrs and 42 mins
• Overall 4.5 out of 5 stars 3,391
• Performance 4.5 out of 5 stars 2,892
• Story 4.5 out of 5 stars 2,877

Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and best-selling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED - which stands for technology, entertainment, and design - brings together the world's leading thinkers.

• 5 out of 5 stars

Gallo cuts to the chase...

• By Carol Crouse on 03-05-14

If I Understood You, Would I Have This Look on My Face?

• My Adventures in the Art and Science of Relating and Communicating

By: Alan Alda

• Narrated by: Alan Alda
• Length: 6 hrs and 13 mins
• Overall 4.5 out of 5 stars 1,619
• Performance 5 out of 5 stars 1,443
• Story 4.5 out of 5 stars 1,429

The beloved actor shares fascinating and powerful lessons from the science of communication and teaches listeners to improve the way they relate to others using improv games, storytelling, and their own innate mind-reading abilities. With his trademark humor and frankness, Alan Alda explains what makes the out-of-the-box techniques he developed after his years as the host of Scientific American Frontiers so effective.

Tha last three chapters

• By tokind on 07-16-17

Made to Stick

• Why Some Ideas Survive and Others Die
• By: Chip Heath, Dan Heath
• Narrated by: Charles Kahlenberg
• Length: 8 hrs and 37 mins
• Overall 4.5 out of 5 stars 7,002
• Performance 4.5 out of 5 stars 4,832
• Story 4.5 out of 5 stars 4,828

In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Even Better The Second Time

• By Jeremy Devens on 09-05-09

By: Chip Heath , and others

• The Communication Secrets to Get from Good to Great
• Length: 8 hrs and 43 mins
• Overall 4.5 out of 5 stars 344
• Performance 4.5 out of 5 stars 301
• Story 4.5 out of 5 stars 299

Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star.

• 2 out of 5 stars

I would not recommend this book

• By R. Todaro on 01-11-19

The Innovation Secrets of Steve Jobs

• Narrated by: Sean Mangan
• Length: 8 hrs and 24 mins
• Overall 4 out of 5 stars 508
• Performance 4 out of 5 stars 416
• Story 4 out of 5 stars 412

In The Innovation Secrets of Steve Jobs , best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.

• 1 out of 5 stars
• By Thomas on 10-15-11

Speak with No Fear: Go from a Nervous, Nauseated, and Sweaty Speaker to an Excited, Energized, and Passionate Presenter

By: Mike Acker

• Narrated by: Mike Acker
• Length: 2 hrs and 49 mins
• Overall 4.5 out of 5 stars 300
• Performance 4.5 out of 5 stars 263
• Story 4.5 out of 5 stars 260

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer. It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability and to overcome your fear. If you struggle when you speak, then you are not alone. Public speaking is the number one fear in America.

Great advice and great stories!

• By ElleBee on 11-13-19

• The Official TED Guide to Public Speaking

By: Chris Anderson

• Narrated by: Chris Anderson, Tom Rielly, Kelly Stoetzel
• Length: 7 hrs and 31 mins
• Overall 4.5 out of 5 stars 3,268
• Performance 4.5 out of 5 stars 2,861
• Story 4.5 out of 5 stars 2,836

Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form.

One of the VERY Best!

• By C. Freeman on 05-08-16

By: Walter Isaacson

• Narrated by: Jeremy Bobb, Walter Isaacson
• Length: 20 hrs and 39 mins
• Overall 5 out of 5 stars 6,837
• Performance 5 out of 5 stars 6,053
• Story 5 out of 5 stars 6,047

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.

• 4 out of 5 stars

megalomania on display

• By JP on 09-12-23

10 Simple Secrets of the World's Greatest Business Communicators

• Ignite Reads
• Narrated by: Sean Pratt
• Length: 1 hr and 32 mins
• Overall 5 out of 5 stars 17
• Performance 5 out of 5 stars 15
• Story 5 out of 5 stars 14

Based on author Carmine Gallo's career as a Fortune 500 communications coach and Emmy Award-winning television journalist, 10 Simple Secrets of the World's Greatest Communicators has been updated and revised to show business people how to achieve their personal and professional goals by mastering the 10 simple secrets used by the world's greatest business communicators.

Straight Forward

• By Amazon Customer on 03-03-21

Start with Why

• How Great Leaders Inspire Everyone to Take Action

By: Simon Sinek

• Narrated by: Simon Sinek
• Length: 7 hrs and 18 mins
• Overall 4.5 out of 5 stars 27,015
• Performance 4.5 out of 5 stars 22,953
• Story 4.5 out of 5 stars 22,806

The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

Useless Dribble

• By Chimdi Azubuike on 03-10-18

Never Split the Difference

• Negotiating as if Your Life Depended on It

By: Chris Voss

• Narrated by: Michael Kramer
• Length: 8 hrs and 7 mins
• Overall 5 out of 5 stars 63,660
• Performance 5 out of 5 stars 54,214
• Story 5 out of 5 stars 53,834

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.

Needs PDF companion file

• By John L. Pinkowski on 03-07-17

Beyond the Walls

• MegaTrends, Movements, and Market Disruptors Transforming American Healthcare

By: Zeev Neuwirth

• Narrated by: Zeev E. Neuwirth MD
• Length: 8 hrs and 19 mins
• Overall 5 out of 5 stars 3
• Performance 5 out of 5 stars 3
• Story 5 out of 5 stars 3

The American health-care system is failing us. It is a frustratingly complex, opaque, and unaffordable system that results in suboptimal care and a deterioration of the welfare of the majority of American families. The experience of the past few decades and the recent ravaging pandemic has shown us that doing more of the same is not going to deliver us from this dilemma. But there is hope. There is a way to create a more accessible, consumer-friendly, safer, and affordable system of care for all of us.

Must Read for Every Single Person in this country

• By mn on 10-01-23

• Narrated by: Dylan Baker
• Length: 25 hrs and 18 mins
• Overall 4.5 out of 5 stars 34,176
• Performance 4.5 out of 5 stars 29,862
• Story 4.5 out of 5 stars 29,798

Based on more than 40 interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

Good Biography, Fine narrator

• By Chris on 10-27-11

Good to Great

• Why Some Companies Make the Leap...And Others Don't

By: Jim Collins

• Narrated by: Jim Collins
• Length: 10 hrs and 1 min
• Overall 4.5 out of 5 stars 17,429
• Performance 4.5 out of 5 stars 14,335
• Story 4.5 out of 5 stars 14,238

Built To Last , the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

Good info, over-the-top narration

• By Anaxamaxan on 08-31-10

Get to the Point!

• Sharpen Your Message and Make Your Words Matter

By: Joel Schwartzberg

• Narrated by: Jeff Hoyt
• Length: 1 hr and 53 mins
• Overall 4.5 out of 5 stars 477
• Performance 5 out of 5 stars 385
• Story 4.5 out of 5 stars 384

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Made me a better communicator.

• By Mr. Davis on 08-15-20

The 3-Minute Rule

• Say Less to Get More from Any Pitch or Presentation

By: Brant Pinvidic

• Narrated by: Brant Pinvidic
• Length: 5 hrs and 15 mins
• Overall 4.5 out of 5 stars 274
• Performance 5 out of 5 stars 235
• Story 4.5 out of 5 stars 233

Hollywood producer and pitch master Brant Pinvidic has sold more than 300 TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue . In his nearly 20 years of experience, he’s developed a simple, straightforward system that’s helped hundreds - from Fortune 100 CEOs to PTA presidents - use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation.

Missing content

• By baby e's mommy on 04-28-22

Steal the Show

• From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life

By: Michael Port

• Narrated by: Michael Port
• Length: 7 hrs and 38 mins
• Overall 4 out of 5 stars 672
• Performance 4.5 out of 5 stars 612
• Story 4 out of 5 stars 608

Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you're speaking up in a meeting, pitching a client, or walking into a job interview.

More self-absorbed than authentic

• By Oliver Nielsen on 12-09-15

Publisher's summary

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable.

Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage. Using Jobs’s legendary presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life. You’ll learn how to:

• Create an inspiring brand story
• Answer the one question that matters most
• Paint a specific, memorable, and consistent vision
• Make numbers meaningful
• Deliver unforgettable moments
• Build visually engaging slides
• Master stage presence
• Make it look effortless
• Rehearse effectively

Every chapter provides tools and strategies for you to implement in your next presentation. Using actual presentations from Steve Jobs, Gallo helps you identify and adopt Jobs’s techniques to keep your audience on the edge of their seats, giving customers, clients, and coworkers alike an exciting experience.

With The Presentation Secrets of Steve Jobs , you can take charge of any room, deliver your message concisely and clearly, convey the value of your products and services, and sell your ideas more persuasively than you ever imagined possible. Best of all, you’ll blow away the competition, turning prospects into clients and clients into evangelists for your brand.

Steve Jobs was a hard act to follow, but once you start using his techniques in your own presentations, you’ll be hard to forget.

• Unabridged Audiobook
• Categories: Arts & Entertainment

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Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

Excellent, thought provoking.

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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

Needed. Valuable. Welcome contribution.

• By Oliver Nielsen on 04-26-17

Group Genius

• The Creative Power of Collaboration

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In this authoritative and fascinating new audiobook, Keith Sawyer, a psychologist at Washington University, tears down some of the most popular myths about creativity and erects new principles in their place. He reveals that creativity is always collaborative: even when you're alone. Sawyer's audiobook is filled with compelling stories about the inventions that changed our world.

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• By Glenn on 12-29-10

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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.

NOT A GOOD BOOK TO BE

• By FABIO HART on 05-08-22

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UnMarketing, Second Edition

• Everything Has Changed and Nothing is Different
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing , you'll create a relationship with your customers and make yourself the logical choice for their needs.

Authentic and genuine people

• By Karin Bertelsen on 06-30-20

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When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....

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Lenghty book with a few solid tips on persuation

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No Trade-Offs for Reading Trade-Off

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1 of the best books on marketing - highly recommended

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The Title is all you learn from the book

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GOOD Book. However...

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Good Framing, Examples and Supporting Concepts

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Another gem from Seth

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From the start, his path was never predictable. Steve Jobs was given up for adoption at birth, dropped out of college after one semester, and at the age of 20, created Apple in his parents' garage with his friend Steve Wozniack. Then came the core and hallmark of his genius - his exacting insistence on perfection, his counterculture life approach, and his level of taste and style that pushed all boundaries.

Like Cliff's Notes to the Issacson book

• By Peter on 03-21-12

HBR Guide to Getting the Right Work Done

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There have been many books - on a large and small scale - about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half genius, half jerk from youth, an irascible and selfish leader who slighted friends and family alike.

"Design is How it Works" -SJ

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Don't waste your money and time

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• Length: 7 hrs and 28 mins
• Overall 4.5 out of 5 stars 908
• Performance 4.5 out of 5 stars 780
• Story 4.5 out of 5 stars 783

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

Just the 20%

• By matthewolf on 09-20-18

TED Talks Storytelling

• 23 Storytelling Techniques from the Best TED Talks

By: Akash Karia

• Narrated by: Matt Stone
• Length: 54 mins
• Overall 4 out of 5 stars 716
• Performance 4 out of 5 stars 616
• Story 4 out of 5 stars 620

I studied over 200 of the best TED talks. I broke each TED talk down in terms of structure, message, and delivery. Here's what I discovered: After studying over 200 TED talks, the one commonality among all the great TED talks is that they contain stories. Discover the 23 storytelling secrets of the best TED talks! In this short, but powerful, guide you're going to learn how to use stories to make your presentations engaging and entertaining.

don't buy it.

• By Amazon Customer on 02-12-16

Public Speaking for Success

By: Dale Carnegie

• Length: 15 hrs and 28 mins
• Overall 4.5 out of 5 stars 275
• Performance 4.5 out of 5 stars 224
• Story 4.5 out of 5 stars 225

This 2006 revision - edited by a longtime consultant to Dale Carnegie & Associates, Inc., and the editor in charge of updating How to Win Friends and Influence People - is the definitive one for our era. While up to date in its language and points of reference, Public Speaking for Success preserves the full range of ideas and methods that appeared in the original, including Carnegie's complete speech and diction exercises, which follow each chapter, as the author originally designated them.

Needs another edit

• By Yana Goldman on 06-16-19

All Marketers Are Liars

• The Power of Telling Authentic Stories in a Low-Trust World
• Overall 4.5 out of 5 stars 2,095
• Performance 4.5 out of 5 stars 1,365
• Story 4.5 out of 5 stars 1,361

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true .

Grossed me out

• By Brian on 01-17-10

The Tao of Seneca

• Practical Letters from a Stoic Master, Volume 1

By: Seneca presented by Tim Ferriss Audio

• Narrated by: John A. Robinson
• Length: 8 hrs and 46 mins
• Overall 4.5 out of 5 stars 1,411
• Performance 4.5 out of 5 stars 1,179
• Story 4.5 out of 5 stars 1,159

The Tao of Seneca (volumes 1-3) is an introduction to Stoic philosophy through the words of Seneca. If you study Seneca, you'll be in good company. He was popular with the educated elite of the Greco-Roman Empire, but Thomas Jefferson also had Seneca on his bedside table. Thought leaders in Silicon Valley tout the benefits of Stoicism, and NFL management, coaches, and players alike - from teams such as the Patriots and Seahawks - have embraced it.

Interesting voice actor but

• By Jason on 01-27-16

• Narrated by: Carmine Gallo, Fred Berman, Kathleen McInerney
• Overall 4.5 out of 5 stars 53
• Performance 4.5 out of 5 stars 45
• Story 4.5 out of 5 stars 45

TED talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. TED and associated Tedx conferences are held in more than 130 countries and are being viewed at a rate of 1.5 million times a day. These are presentations that set the world on fire, and the techniques that top TED speakers use are the same ones that will make any presentation more dynamic....

Very little substance

• By Angelina Grass on 11-02-17

What listeners say about The Presentation Secrets of Steve Jobs

• 4.5 out of 5 stars 4.3 out of 5.0
• 5 Stars 814
• 4 Stars 410
• 3 Stars 161
• 4.5 out of 5 stars 4.4 out of 5.0
• 5 Stars 720
• 4 Stars 340
• 3 Stars 131
• 5 Stars 688
• 4 Stars 328
• 3 Stars 158

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews, amazon reviews.

• Overall 4 out of 5 stars
• Performance 5 out of 5 stars
• Story 4 out of 5 stars

Great ideas!

We all know Steve Jobs was a master at presentation, and in this book by Carmine Gallo we get a unique insight into the thinking behind these great presentations. For all of us who rehearse an important speech or presentation a couple of times...Carmine Gallo's book is a real eye-opener to the world of Steve Jobs Perfection. I've retooled my thinking and so will you when it comes to the kind of and amount of preparation - whether in business, civic, political or personal lives.

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9 people found this helpful

• Overall 5 out of 5 stars
• Story 5 out of 5 stars

This is a nice book on business and self-development development. Interesting to listen. Easy listen for free time or commuting.

• Performance 4 out of 5 stars

It's insanely inspireing

This book is a must read for marketers filled with brilliance to the brim but isn't INFOTAINMENT Needs more entertaining bits

• Overall 3 out of 5 stars
• Story 3 out of 5 stars

• Damien M. Wilson

Useful, but repetitive

What did you like best about The Presentation Secrets of Steve Jobs? What did you like least?

The simplicity and clarity in which the keys to presenting well were conveyed. The author also used numerous, memorable examples to emphasise key points. However, a number of examples and concepts were often repeated frequently that I kept questioning whether I'd rewound the book by accident.

How would you have changed the story to make it more enjoyable?

I'd have brought in more examples of how Jobs' practices have been adopted effectively by other presenters. Gallo did this occasionally, but the frequent referral to the 2007 iPhone launch became the lingering memory. Even trying to recall the example of Obama's campaign or what Tim Cook does as a result aren't memorable because it's hard to think back to examples used beyond the iPhone launch.

What does Carmine Gallo bring to the story that you wouldn’t experience if you just read the book?

His enthusiasm for the subject and the concepts is obvious in the way he narrates the book. Even recalling his recollection of Jobs on stage for the iPhone launch elicits the voice of Jobs' speech.

Was The Presentation Secrets of Steve Jobs worth the listening time?

Yes. The materials could have been delivered in perhaps 30% less time, but would I have still considered this book worth purchasing? I don't know....

Any additional comments?

Any subsequent edition should rely less on repeating a key example, and more an how that example has been adopted by others, or elsewhere.

1 person found this helpful

straight to the point

Very useful for get your presentation effectively! Really good book overall I am waiting for a new one. Grazie Carmine

the best all-in-one presentation book!! easy but powerful, fast and could be a "presentation guru"

simple, practical, entertaining

If you you have read many books on public speaking, most of what you see here will be review. This book nicely summarizes all the best practices of great presentations with vivid illustrations that include Steve Jobs stories. The narration is excellent, with engaging vocal inflection that entertains and holds your interest.

Corporate America needs this

What did you love best about The Presentation Secrets of Steve Jobs?

If you don’t want your presentation to get lost among thousands of other boring corporate presentations, download this book. Implementing Steve Jobs advice will help you have more fun and make your product more memorable. No more snooze fest!

Was this a book you wanted to listen to all in one sitting?

Yes and I did :)

4 people found this helpful

• Chris Reich

There Isn't Much Original Here

This is the same stuff that I have been teaching in my presentation training classes for years. Steve Jobs didn't invent this technique, he learned it. How? He took the time to study. Still, the book has a ton of great material---I really liked it until I hit the Joel Olsteen stuff. I personally don't care for or feel trust in the Olsteen machine. So yes, if you are new to presenting, this will your first exposure to much of this material. If you're a seasoned speaker, stick with your own style.

INSIGHTFUL AND INSPIRING

Would you listen to The Presentation Secrets of Steve Jobs again? Why?

Inquisitive questions showcase the iconic personality and incisive intellect of Steve Jobs in this serene and thoughtful dialog. His intensive understanding of history and his personal contribution to creating it is something that should be taught and encouraged in our schools instead of the rhetoric of getting by... I plan to listen to this many more times as a kind of "mind meld" to remember me that I am always making a memory and it behooves everyone if each of us makes every moment a good one... Listening to a visionary with an eye to creativity and construction sure beats the evening news showing despair and tragedy around the planet -- I for one would much rather have a surge of inspiration each day than an influx of fear. So once again heartily - I plan to listen to this again and again!

What did you like best about this story?

What I liked best is that his fundamental principles and drivers were articulately explored, not reported, during the interview.

Have you listened to any of Carmine Gallo’s other performances before? How does this one compare?

While I have listened or read many interviews with historical figures, I have not specifically listened to Carmine Gallo's other performances.

Was there a moment in the book that particularly moved you?

His recollection of the key moments of his growth as paired with the growth of his inventions was memorable. I worked on the first Lisa (pre-dating the first Mac) and the first NeXT machine, so learning about his history as it paralleled my own history was exciting.

Thank the creator for not inserting an agenda and letting the subject speak for himself. It is so refreshing to have the pauses and silences left alone.... they show such respect and allow us (as reader/viewers) to reflect and enjoy the fact that the answers aren't staged for our entertainment, but are thoughtfully crafted for our illumination.

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