business plan biography example

What more do you need to know?

Ian doesn't take his bio too seriously but uses every character to highlight everything about him.

He includes his skills as a marketer and podcast host, who he is outside work as a dad, and what he can help you do. His smiles also give the bio a sense of humor and realness.

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21 business bio examples.

Professional Bio Examples

Professional bios come in all shapes and forms. Some are brief and to the point, while others tell lengthy stories. What do you want to tell profile visitors or a potential employer, nd what platform do you want to use? From an entrepreneur Instagram bio to a Twitter bio , you have more options than ever. The following professional bio examples will help you write a business bio that engages readers.

1. Chima Mmeje

2. van jones, 3. lena axelsson.

Many industry professionals know their professional bios are how many clients are introduced to them and their services. In her business bio at Psychology Today, marriage and family therapist Lena Axelsson introduced her practice with a core belief rather than a personal statement. She then explains how that belief impacts her passion for healing sufferers of trauma.

4. Rebecca Bollwitt

5. chris burkard, 6. tim cook.

Apple CEO Tim Cook ‘s professional bio on his company’s website is a great example of a traditional yet still effective business profile. Audiences can put a name to the face thanks to a large profile photo, and the brief bio clearly illustrates the history of Cook’s career.

7. Lisa Quine

Professional bio template.

(NAME) has (ACCOMPLISHMENT1) and (ACCOMPLISHMENT2), among other industry distinctions. (NAME) can help you meet your target goals in the (INDUSTRY TYPE) industry. (NAME) currently resides in (PLACE), where (s)he enjoys (HOBBY) and (INTEREST).

Short Bio Examples

8. audra simpson, 9. corey wainwright, 10. megan gilmore.

When you only have a few characters to compose your professional bio, it’s important to make every word count. Cookbook author Megan Gilmore effectively describes her career in just a few short words on her Instagram profile. She helps communicate ideas using emojis and strategically directs readers to her website, where they can learn more details.

11. Ann Handley

12. sarah haskins, longer bio examples, 13. mark levy.

Consultant Mark Levy lists his own bio twice on his company website, each version highlighting different aspects of his own business and his person. In the first entry, Levy lists his credentials in just a few short paragraphs. The second business bio on Levy’s website tells a more detailed and engaging story of the small business owner’s career, and it even employs elements of humor.

14. Wonbo Woo

Creative business bio examples, 15. dj nexus, 16. pei jung ho.

You might expect a unique and creative professional bio from an artist, and Pei Jung Ho definitely meets that expectation. The professional designer doesn’t simply boast a website with some accomplishments and job description. Ho’s personal website opens with an animated statement in colorful and bold lettering, before transitioning to a more traditional short bio and an engaging photo of the artist.

17. Nancy Twine

18. trinity mouzon, 19. alex bishop, author bio examples.

Authors have been impressing their readers with professional bios centuries before anyone heard of the World Wide Web. Today, it’s not uncommon for authors to have websites and social media profiles promoting their works, complete with creative business bios that might or might not mirror the bios printed in their books.

20. Chimamanda Ngozi Adichie

21. michael siemsen, what are the essential components of professional bios, how do you make your bio interesting.

How do you make your professional bio more interesting? After all, no one is going to be impressed by yet another series of monotonous bullet points. You can add some extra pizzazz to your bio by including a more personal side, as well.

Should I write a bio in the third person?

If, however, you start your bio by referencing yourself as, “I,” or using first person, then that should remain consistent, as well.

An entrepreneur shares the exact template she used to craft an attention-grabbing professional bio

• Jen Glantz is an entrepreneur and founder of the company  Bridesmaid for Hire.
• When it comes to writing a professional bio, Glantz says there are four important topics to cover.
• Include mentions of your unique expertise and add a few personal details to help your bio shine.

After I started my first professional bridesmaid business over six years ago and officially became an entrepreneur, I found it quite challenging to talk about myself. When people asked questions about who I was and what I was working on, I often found myself stumbling over my words and answering with incomplete sentences. 

In addition to the questions, so many people — from business professionals to journalists — asked me for a bio, and I didn't have one. All I had was an outdated cover letter and resume from applying to jobs years before but I didn't have anything current that showcased a brief, but comprehensive summary, of my journey, passions, and overall professional mission. 

That's when I realized I needed to craft a bio that could be ready for inquiries from press, investors, brands who wanted to partner with me, and a long list of other people curious for an inside look at my background. Since then, I've perfected multiple versions of my bio for every situation over the years.

It takes a certain level of preparation, skill, and strategy to summarize your personal story and share it with an audience. For an entrepreneur, the art of showcasing your background, your current work, and your overall purpose can feel extremely hard to do, especially when you're trying to condense it all into a few short and concise paragraphs.  

Whether you're writing your story for the about page on your website, a press release, a speaker's packet for a conference, or to pitch future investors, creating the perfect bio should be high up on your to-do list. Here's where to start, what you should include, and what you can leave out.

1. Start with a summary

The first paragraph of your personal bio should capture people's attention, pull them into your story, and give them an overview of who you are. Think of it this way: If they only read the first paragraph, would they be able to understand a glimpse of who you are, what you do, and what makes you unique?

Related stories

Consider this first paragraph as your tagline or personal brand statement. It should be short and clear — you'll dive deeper into what you're currently working on and your professional background later on.

Here's an example you can use to get started by filling in the blanks. You can change around the information based on your experience and background, but stick to the brevity of length and the summarized format of your personal details.   

[Your name] is the founder of [name of company], which provides [services or offerings], to [who is your audience or industry]. [Your name] has [experience, background, skills, etc.] and a passion for [describe your purpose]. 

Read more: 5 costly and time-consuming mistakes to avoid when starting a side hustle or small business  

2. Explain what you're working on

Whether you're running your own company, expanding a side hustle, or brainstorming your next project or business, spend a paragraph sharing a handful of details on what you're currently working on.

Begin with what you are spending your time doing, who you want to impact or influence, what problems you want to solve with your business or project, and what makes what you are doing unique, timely, or unusual.

The template below can be easily adapted to fit your personal experience. Make this paragraph as detailed as you'd like and change what you write here based on who will receive this bio.

For example, you might want to add more details and metrics for investors and remove some of those details for a panel or guest appearance.  

[Your name] is currently working on [describe the business, project, idea, life transition, etc.], with the goal of [what's the reason you're working on this, who do you want to impact]. [Your name] noticed [describe the problem you want to solve or how you want to disrupt or change the industry you are in] and decided to [explain what you created, built, or did to help solve this problem and touch on what makes it different or unique from what is out there].

3. Share your background and expertise 

When people are reading your story, they want to understand a bit about your past experience and work history. Here, you should spotlight your background and any specific professional skills, strengths, or expertise. 

Highlight past jobs, careers, courses, degrees, curiosities, volunteer work, and anything else that relates to your purpose and story. Below is a template you can add, edit, and make work for you and your background.

[Your name] has spent [share years of experience, past careers] and has mastered [share skills or strengths]. [Your name] has also [share any additional information on your background, experience, work history, skills, courses, degrees, and more].

4. Provide additional details 

When we're writing our bio, we might shy away from adding in details that don't directly correlate to what we are working on. However, it's perfectly OK to add in a few lines about hobbies and passions that might not relate to your business — these details are often extremely memorable and help your bio stand out and sound more like you.

Feel free to add in details about what you enjoy doing in your free time, what past hobbies you've done, and what other things you enjoy on a personal level.

[Your name] can be found spending time [talk about hobbies, passions, weekend to-do's, etc.] and is also known to enjoy [add in any additional details here]. 

Watch: Designer Alexander Wang explains how he balances the business and creative sides of his global fashion empire

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Home / AI Writing / 8 Creative Company Bio Examples That You Need To Use (Templates + Free tool inside)

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8 creative company bio examples that you need to use (templates + free tool inside).

Whether you’re a large company or a small one, new or established – it’s not uncommon to get stuck over the bio. It’s hard to write about yourself. A quick way to get around this block and write a bio for your brand is to simply answer the question, “ What does your business do? ” If this still seems like a huge task, don’t worry we’re here to tell you how to make this a lot easier.

We have created all the essential pointers you need to know to create a solid company bio. In the end, we’ll look at creative company bio examples and discuss handy tips!

What Is a Company Bio, And How Do You Write One?

Clients like to know who they’re doing business with. Your business’s bio – whether it’s on the “About Us” page of your website, in your press kit, or in other marketing materials – is an opportunity for you to bring people to your brand. The bio explains who you are and what you can do for your clients.

Tone of Voice for a Company Bio

If you’re not sure what tone to adopt in your business bio, imagine you’re having a discussion with your ideal client or customer. Make a list of how you’d explain everything to them. You can always dictate to someone else or have Simplified’s copy AI bio generator create one for you.

Bonus: Try Bio Generator for Free

How Long Should Your Bio Be?

While it’s essential to offer a lot of useful information in summary form, you don’t want the reader to lose interest due to endless scrolling. When it comes to creating your company bio, it’s critical to be concise. While there is no standard length for a company bio, it should cover all relevant facts without going into excessive detail.

Bonus: 12 Free Instagram Caption Generators To Boost Your Reach

5 Things To Remember for a Social Media Bio

Here are key pointers to remember for your social media bio –

• Keep it short – Depending on the platform, your company’s bio should be no more than a few lines or words.
• Add the essentials – The bio should contain just enough information to educate people about what you do, where you are located, and any services you offer.
• Draw your audience in – You can put a link to your “About Us” page on these sites.
• Mind your language – To appear professional, use whole phrases, correct grammar, and vocabulary that can be understood by a middle school student.
• Add relevant info – Be engaging and intriguing, and only provide information that is pertinent to your business.

Bonus:  Create viral Reels with our AI-powered Instagram Reels Maker Tool

What Should You Include in a Company Bio?

No matter what business bio template you use, you should include the following:

• Your company’s official name, as well as any DBAs
• Any company locations, as well as the headquarters if you have more than one
• What your company does, the industry in which it operates, and the items or services it provides
• When your business was established, as well as a brief history of how it came to be
• Any accolades your firm has received, as well as any notable clients or customers with whom it has worked
• Achievements and milestones for the company.
• Sponsorships and community events.
• Your company’s goal statement and values.
• Name changes, business relocation, mergers, acquisitions, and significant branch openings.

Bonus:  Grow Your Business with the Instagram Scheduler for Posts and Stories

Why is a Good Bio Important for Businesses?

If you’re wondering, “How many people actually read company bios?” The answer is – a lot. And there’s no way of knowing who the bio is going to reach. It may catch a few people outside your target audience, but you always want it to be  ready for when the right people find it . So it makes the right impression.

While your CV is only beneficial when you’re actively seeking certain jobs, your professional bio is marketing your company all the time. Business bios may be found on your LinkedIn page, company website, guest blog articles, speaker profiles, Twitter bio, and a variety of other sites.

A well-written company bio quickly tells your customers what you do well. This goes a long way in persuading them to engage with your company.

A good company bio should:

• Capture your values – More and more, customers are looking beyond products and services to the values each brand holds. They are more likely to stay loyal to a brand that shares their values.
• Connect with your customers: People remember relatable content. Whether it’s a joke, a shared problem, or a belief, including a note that connects with your audience impacts recall.
• Stand out from the crowd: Competition is getting fiercer in nearly every field, and there’s tremendous pressure to differentiate your brand from the rest. With a bio, you can explain how your brand does this and why customers will benefit from coming to you.

Bonus:  Design Stunning Instagram Stories in Seconds using our AI-powered Stories Maker Tool

Some Common Types of Company Bios

A one-size-fits-all approach doesn’t work with company bios, so you have a free reign to create what you like. As long as it achieves your purpose, of course. Here are a few common outlines of company bios :

Quick & Concise

What your company does and stands for, is condensed into a nutshell. These convey the highlights of the company.

Outline a story

The origin story of your company. This storytelling method is a great way to draw an audience in and take them on the journey you’ve been on.

Client first

What can your company do for a client? This type of bio focuses on this information. Often, it provides solutions to a common customer problem.

The company’s team bio

This type of bio is about making the brand more human and relatable. People like to picture who they’re dealing with, and this type of bio includes team expertise and puts faces to names.

Impact of a company

With concern for the environment and social awareness only increasing, customers are looking for more ethically leaning brands. So if your brand was founded with a strong ethical commitment, outlining your social impact and initiatives in your bio is a good idea!

Highlight innovation

A different way of doing something is an excellent USP. If your company is truly forging new paths in a particular sector or industry, this is a great place to showcase it.

Value-driven bio

Similar to the social impact bios, a value-driven bio draws attention to the founding and working principles of your brand. It could showcase your commitment to transparency, social impact, and more.

Highlight the expertise in your industry

When your target audience is restricted to those within your industry, you can use specific jargon to draw attention to your niche expertise.

Partnership or collaborative bios

They’re often used between sister brands or by the charitable wings of some well-known established brands. This type of bio explains the purpose of the organization and highlights the partnerships it has.

Fun, humorous bios

Lighthearted and warm, these bios help clients associate a type of personality with your brand. They usually make potential clients smile and leave a lasting impression.

8 Creative Bio Examples of Businesses

1. short and engaging.

Lifestyle influencer and entrepreneur Whitney Graham is well-known and has a strong online community. She needs little introduction, so her bio on Instagram is quick and goes straight to the point. It tells potential followers what they can expect if they choose to subscribe to her content.

2. Real and Authentic

On Trinity Mouzon’s professional website, there is more room to elaborate. She chooses to stay real, and trace her entrepreneurial journey from the very beginning. Besides telling us about her company, she is honest about patches of difficulty and how she worked through them, which makes her very relatable. Offering resources to other budding entrepreneurs is a big plus!

3. Light and Crisp

Corey Wainwright’s HubSpot bio is upbeat and clearly states her strengths. Injecting a hint of humor to her bio suggests that she is self-assured in her skills which, in turn, inspires confidence in potential clients.

4. Personality Reflection with Professionalism

In the limited space offered by an Insta bio, Jenna Kutcher’s profile packs a punch! It’s off to a strong start with an accolade, offering clients an easy, immediate, and accessible way to connect with her. It also outlines her other interests, and she rounds it off nicely with a quick peek into her personality. ‘Where the Woo Meets Work’ indicates that despite clearly being a powerhouse in her field, she has a lighter, cheerful side.

5. The Story of Your Business

Some entrepreneurial journeys are incredible stories of overcoming huge odds to make it. Alberto Perez, co-founder of Zumba Fitness, chooses to take his audience through his inspirational story. And this puts a name and a face to the international fitness phenomena that we’ve all come across but hadn’t really thought about until now.

6. Humor + Dogs

This is a formula that is almost a surefire hit. The number of doggy profiles on social media has grown exponentially. A profile like We Rate Dogs fosters a strong community of both doggy profiles and those who like to subscribe to doggy profiles.

7. Straightforward and simple – great for an established brand

Brandon Stanton’s series Humans Of New York didn’t really set out to conquer the internet. He just wanted to share stories. It has now become a brand of its own, and since he’s not actively trying to add to his community, his bio is barefaced and encapsulates the brand perfectly.

8. Highlight the USPs

This TV personality and comedian needs little introduction. So the YouTube description of his show highlights what people may not know about Seth Meyers. It outlines where his content is available – an important CTA and gives new viewers a quick idea of what to expect – A-List celebrity guests, memorable comedy, and musical talent.

Related: 15 Creative Personal Bio Examples You Need

How to Generate a Creative Company Bio Using Simplified’s Free AI Tool?

Learn how Simplified can help you generate ideas for your company bio copy in an instant. Create your own bio template with these creative bio examples and watch traffic flow to your site!

1: Simplified- Design and AI Copy Platform

Enter company details to generate a solid bio in seconds!

2: Robinhood- Investment Platform

3: VirusShield- Antivirus Software

4: Lonely Ghost- Clothing Brand

5: Yum- Food Chain Brand

6: Pet Zone – a brand that sells products for pets and their owners

7: All Smiles – a dentistry for children

8: Bloom – a plant nursery for native and exotic plant species. Based in NY.

9: The Dough Knot -A cafe with a bakery attached. Fresh bread every day with a range of coffee roasts.

10: The Reading Nook – A bookstore combined with a library, they have a large collection of travel books.

11: Mural – An art gallery for contemporary artists

Simplified’s human touch in its copy AI is a game-changer. Use it to spread your bio on multiple social media channels. Moreover, use it for emails, newsletters, blogs, ads, and more to see how your customer base responds.

Check out the video below to get a clear understanding of how Simplified’s company bio copywriting tool works before creating one for your brand. Moreover, seamlessly learn how to use all our copy AI & design features on Simplified Academy.

How to write an effective bio for your company

The bio section of your business website is a great place for you to showcase your brand. It’s an opportunity for you to tell prospective customers who you are, what you do, and why they should buy from you. Moreover, a solid bio will help build trust and confidence in your company. And our bio generator can help you do just that!

Create an engaging company bio in seconds with the Simplified Company Bio Generator!

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How To Write a Business Bio

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If you could use three words to explain your personality to someone, which words would you use? Maybe all that popped into your head was “I’m a person” or “Need a job.” If so, you’re in the right place. Writing a bio isn’t easy; it’s always a challenge to define yourself in only a few words. But don’t worry–you can do it! Not only is thinking about who you are a great writing exercise, but it’s also a powerful form of personal development. Here are some tips on how to write a business bio.

How to Write a Short Bio

Think about online bios; what comes to mind? Most people think of Facebook, Instagram, Twitter, and Pinterest. Each of these platforms has a place for a short description of yourself, who you are, and what you do. It’s important to make the most of the few lines you’re afforded! You should keep your social media bios short and sweet, and remember to only include things that you’d want a stranger to know about you. This usually consists of your name, your current role, your ultimate goal, and your biggest achievement.

How to Write a Professional Bio

There are many professional sites out there, including AngelList, LinkedIn, and event sites. Each of these has space for a bio or summary section. What’s important to include in a professional bio is a mid-length description of your current role, professional goals, and noteworthy achievements. On LinkedIn especially, professional bios allow for more detail than social media bios. Here’s what you should include:

• First and last name
• Professional tagline or current role
• Personal brand or company
• Professional goals and aspirations
• A few of your most noteworthy achievements
• One fun fact about you (depending on the website)

What to Include in a Bio for Work

If you’re writing a bio for your company’s website, Slack interface, or HR system, you’ll want to share both your personality and your professional expertise. Allow your coworkers to get a glimpse of who you really are!

Anything you would put into a professional bio is also appropriate in a bio for your company. The difference is that in a bio for your company, you don’t need to shy away from personalization with personal details. You can mention a favorite hobby, the last book you read, or a person you look up to. This way, your coworkers can get a sense of who you are even if they haven’t yet worked with you.

What to Include in a Bio for Your Personal Website

If you’ve ever tried to write the “About” section for your personal website, then you know it can be a hassle. After creating a whole website about yourself, it’s time yet again to write a description of who you are.

But don’t worry; your website bio doesn’t need to be too complex. All it requires is context regarding who you are and what you’ve done. A personal website bio is a larger, open space where you can list several accomplishments and explain exactly why they’re important. It’s also nice to add a brief paragraph mentioning who you are outside of work. With this type of bio, it’s wise to add a contact form or email information so that any prospective collaborators, clients, or employers can easily get in touch. If you do include this, remember to add a clear call to action that will convince readers to contact you.

A Bio Template to Use and Customize

Even now, after reading about various types of bios, it can still be challenging to write a business bio. The words might not be flowing just yet, you might not be sure about where and how your professional bio will be used and displayed, or you may feel completely stuck. In any case, this bio template should be helpful, and variations of it can be used on any site.

• Brand or company
• Current position or function
• Overall goals or values
• Top accomplishments/milestones of your career
• Personality/hobbies outside of work
• Contact information

Bio Example

The informative short bio: heather heying’s twitter.

Heather’s Twitter bio describes her career and hobbies while also promoting her book. It also includes links to her professional websites in case any followers wish to contact her or find additional information.

Four Tips for a Great Bio

We’ve given you lots of info on how to write a bio, but that doesn’t make it easy to write about yourself. Remember, even the most confident people can struggle with self-promotion! Luckily, there are a few tips to keep in mind that should be helpful for your “about me” writing.

1. Don’t think too much.

Most bios follow a formula, and that’s totally fine. In the case of most LinkedIn summaries, professional bios, and speaker bios for events, it’s not really necessary to stray from the norm. Simply including an adjective that gives readers a clue about your personality or mentioning a fascinating achievement can make your bio fun and different. 

2. Know your worth.

Writing a bio on a huge social media platform can be understandably daunting–there is a crazy amount of people and bios out there already! But don’t fall into the comparison trap. Remember this: You’re the only one who gets to tell your story in this way, and you have inherent value. As long as you remain authentic and sincere, there’s no need to be concerned about anyone else!

3. Feel free to borrow.

We’ll admit it: Bios are often tedious and repetitive. If you discover a structure you like that stands out, then feel free to borrow it! Avoid copying someone’s bio–that’s their story, not yours–but you can absolutely mimic its structure. 

4. Get help.

You’re not the only one who is trying to create a bio that stands out from the crowd. Asking friends for feedback or using online grammar software can help you write the perfect business bio and make it one of a kind!

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How to write a company bio? 20 company bio examples for inspiration

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You know that crucial writing task you’ve been putting off for way too long? The one where you have to write a short bio about your company, its values, and its mission statement...

You may think, "Ugh — why is everyone asking me to do something I hate so much?!" Well… we all have our own pet peeves, but this one is pretty important.

Whether you’re starting a new business, applying for a loan, or saying hello to a customer for the first time, having a polished company bio can help bring your story to life. And that's why you need to look at the best bio examples for inspiration.

So what makes a company bio that good?

The answer depends on the kind of business you have, the tone you’re trying to set, and what you want to accomplish.

Sure, you need to keep it concise and spell out who your team is and what you do. But you also need to give context and make sure your bio reflects the day-to-day culture and values of your company.

In other words, writing a business bio isn’t just a writing task. It’s an exercise in thoughtful storytelling.

Your company bio will help define who you are as an organization and who you want to be. That being said, the stakes are high, and the pressure is on! But no need to worry; we’re here to help.

Writing a company bio can feel like more trouble than it’s worth, but it doesn’t have to. Keep reading to discover a complete guide to business bios with 20 company bio examples. And a secret trick to writing a bio for business in seconds!

Table of Contents

What is a company bio.

Companies are starting to ditch the usual boring press release and sizzle-stat press kit. Instead, they are creating more engaging bios that help potential customers understand why they should care about their company. These new, exciting bios are commonly referred to as a company bio or "About Us" page on websites.

A company bio is a brief, informative summary of your company's history, present profile, achievements, and mission. It gives potential customers or clients a quick overview of what your business is all about.

You can use your business bio on your website and in other marketing materials, such as brochures and business cards . A well-written company bio can not only help you attract new customers and partners but can also boost your search engine ranking. These kinds of bios are more on the professional side, so make sure to look for some professional bio examples first while writing a bio for your brand.

The content in your business bios can provide potential customers with an introduction to who your business is, what you sell and why you’re different. It can help answer essential questions customers have while forming an opinion (or purchasing decision!).

Additionally, it can build trust and credibility, create a compelling value proposition and help create a personal connection. These are all key elements in helping your business stand out and become successful.

Benefits of a company bio

Your brand message and story are powerful assets. After all, they are two of the top reasons customers choose to stick with your company.

Businesses rarely make decisions using cold, hard facts alone — a company’s story and message often influence a purchase decision as much as its products and services.

But don’t overlook the importance of a good company bio. Your bio is the “hook” that can turn a casual website visitor into a devoted customer — making sure it’s present and written in an engaging way, then, is critical. Here's why a business bio is helpful for your brand:

• First impression on the customers : This is one of the first things people will look at when they're trying to learn more about your business, and the first impression is the last impression. So engaging first impressions can boost your business .
• Build trust with the customers : A company bio is also a great opportunity to show off your personality and build trust with potential customers. by including proper reviews and testimonials, you can easily improve your credibility.
• Boost your SEO and revenue : Including all relevant keywords and information in your company's bio will help Google and other search engines understand what your company is all about. Your revenue will increase as more search results are displayed.
• Help in the alignment of same-value customers : In today's climate, consumers are savvier than ever before. They're interested in buying from brands that share the same values as them, whether it's a commitment to sustainability or a focus on social responsibility.
• Stand out of competition : Today, there is so much competition, but your company bio helps you to explain why your company is unique. It highlights your unique selling proposition.

The 5 things you need to include in a company bio

Company bios might seem like a no-brainer. But believe it or not, crafting a great company bio requires more than just throwing together a few sentences introducing your business.

In truth, it’s a valuable piece of copy that can play a major role in your brand’s narrative — and even boost your sales.

Creating an eye-catching and magnetic bio for a business is an art form. Here are the five elements to include in your copy:

1. Your unique story: What makes your company special? What's your backstory? Why did you start this business? Your potential customers will want to know, so make sure to include it in your bio.

2. Your team : Who are the people behind your company? Introduce your team and tell us a little bit about them. Customers like to know who they're doing business with, so this is an important part of your bio.

3. Your products and services: What do you offer? Be sure to include a brief description of your products and services, so potential customers know what you have to offer. You can also include some reviews and testimonials to improve your credibility.

4. Your brand values: What are your company's core values? What do you believe in? Be sure to include this in your bio so potential customers know what they can expect from doing business with you. This is your chance to go beyond a transactional relationship with your customers and speak to the meaningful impact you’re making in the world.

5. Your contact information: Make it easy for potential customers to get in touch with you by including your contact information in your bio. You can also create a call-to-action to increase your conversions.

How to write a company bio?

When writing a company bio, it's important to focus on the unique aspects of the company. What sets the company apart from others in the industry? What are the company's core values, and how do they guide everything the company does?

One way to make the company bio more interesting is to focus on a single point.

For example, instead of listing all the products the company sells, focus on one key product and how it has helped the company succeed. Or, instead of discussing the company's history, write about how the company has helped its employees and customers grow and succeed.

By concentrating on a single point, you can make the company bio more interesting and unique.

Here are a few tips to make your business bios stand out:

Know your Audience

Before you start writing your company bio, it's important to understand who will be reading it. Will it be potential customers? Investors? The media?

Once you know your audience, you can start to understand what they expect from you. What information are they looking for? What do they want to know about your company?

Once you have a good understanding of your readers, you can start to craft an interesting, tailor-made company bio for your target market to help you connect with them quicker and develop long-lasting relationships, making it more likely that they will choose you over a competitor.

For example, If you are writing a company bio for a potential customer, you will want to focus on your company's history, your product, and your service. On the other hand, if you are writing a company bio for a potential investor, you will want to focus on your company's financials, your business model, and your competitive landscape.

There's a lot to consider when getting to know your audience. To start, think about:

• Their basic demographic information like age and location.
• Then, consider their interests, their professional goals, and desires.
• What challenges are they facing?
• Also, analyze their buying habits and their preferred channels for receiving information.
• Plus, their level of engagement with your brand.

The more you know about your audience, the better you can target your marketing efforts to meet their needs.

Focus on what makes your company or product different

Differentiating yourself from the competition should always be a top priority when figuring out how to promote yourself.

But your message doesn't have to be complex or try to be something it's not. You should strive for authenticity, something that feels natural and in line with your mission or product.

Put yourself in the shoes of your customer. What do they expect from you that’s different from other businesses that offer similar goods or services?

Answering this will help you determine what makes you stand out and give you a strong foundation for crafting any type of marketing outreach, whether it's on social or digital.

Here are a few key points to keep in mind:

Why did you start this company : Highlight which pain points of the users or customers you identified to start your company and how your company or product is solving their specific problems.

When did you start your company: If your company was a pioneer in any particular field and did a lot of research and development work, and you are a leader in that field, then a number of years of experience will also be a key highlight feature.

Who started your company: If the founder of your company is a well-known personality, then highlighting him will also boost your uniqueness. Take advantage of your founder's personal brand.

How do your products or services differ from those of your competitors? Highlight which of your products or services are most wanted in the market and what unique values they are providing. Be sure to emphasize what makes your business or product unique. Is it a cutting-edge product or service? Are you consistently striving to provide superior customer service in your industry compared to competitors?

Customer praises for your past work : If you have good testimonials and reviews to showcase, don't shy away. Put it all out there! This helps build trust and credibility for your brand in the market.

Next, be sure to focus on your team. Who are the people behind your company, and what are their stories? This is what will humanize your company and make it relatable.  You can include details about them as:

“We are proud to have a team of highly skilled and dedicated professionals who are passionate about what they do. Meet our team:

Our CEO, Mark, is a visionary leader with a passion for innovation. He has a proven track record of success in the tech industry, and he is committed to making our company the best it can be.

Our CTO, Sarah, is a world-renowned expert in her field. She has developed groundbreaking technology that is changing the way businesses operate.

Our Head of Marketing, Tina, is a creative force to be reckoned with. She has a deep understanding of the customer journey and knows how to craft powerful marketing campaigns that drive results.

Our Head of Sales, John, is a seasoned sales professional with a passion for helping businesses grow. He has a deep understanding of the market and knows how to close deals.

We are proud to have such a talented and dedicated team. We are confident that we can provide our customers with the best possible products and services. If you want to make a bigger impact, your future recruits can get a clearer idea of how much your employees love what they do if they showcase these employee testimonial samples through video.

Your company's mission

Finally, end with a statement that resonates with your audience. A mission statement is an important document that can help guide your business decisions. Not sure where to start? Here are a few tips:

First, think about what you want your business to be known for. What are your core values? What do you want to achieve? Answering these questions will help you create a mission statement that is authentic and unique to your business.

Next, keep it short and sweet. A mission statement should be concise and easy to remember. It's not a place to list everything you want to do or achieve.

Finally, make sure it's realistic. Your mission statement should be achievable. It should also be inspiring and motivating, so don't hesitate to get creative!

Now that you know a few tips for creating a mission statement, it's time to get started. Just remember to be authentic, concise, and realistic, and you'll be well on your way to creating a statement that reflects your business and what you hope to achieve.

After all, you want your audience to remember your company bio - not fall asleep reading it!

Whether you're starting from scratch or revamping your existing company bio, Writesonic can help.

The best places to display your company bio

Since your company bio is a major element of the storytelling involved in your branding process—not to mention a common point of reference for current and future customers, you need to make sure that it's easily accessible online.

But there are other places on the web where you can display your bio in addition to your website - having your bio on sites like LinkedIn, Facebook, Twitter, and beyond gives you more opportunities to connect with customers, job seekers, and partners.

Your company bio should also be available on public review sites like Yelp and Google Reviews, not just on your own website.

Creating a positive first impression of your enterprise is critical, so make sure customers have access to your company bio whether they visit your website or any other web property.

Especially on social media, it’s important to get to the point quickly and make sure your message stands out amongst the clutter. Here are a few things you need to keep in mind while writing company bios for different online platforms:

Business bio on Twitter

A company bio on Twitter is like a handshake: it's the first impression potential customers have of you and your brand. A well-crafted company bio on Twitter establishes credibility and trust. You can highlight your unique selling points, features, customer reviews, and ratings.

Another benefit? Twitter is an incredibly powerful tool for marketers, allowing them to expand their reach, build an engaged community, and increase their brand's visibility. Having a robust company bio on your Twitter profile is key to making sure each post captures the attention of potential customers.

So, while a company bio on Twitter may seem like a small detail, it's actually an incredibly important piece of the puzzle. It speaks to the heart of your customer and has the power to inspire action.

That's why it's so important to take the time to craft an informative and charming company bio that stands apart from the competition. Here are some tips to help you create one:

• Your style should be consistent with your company's brand and image.

• Use emojis and hashtags to spruce up the presentation.

• Don't write long, rambling sentences or cram them with too many hashtags. It's wiser to focus on a few keywords that explain what your company is about.

• Mention the main location of the company and any awards or recognitions you have won.

• Try to be creative and fun! Sometimes, this is best done with a joke or an uncommon phrase. For example, if you are a marketing firm, you could say something like, "We specialize in launching rockets 🚀 to success!"

• Use your bio to establish your company’s expertise. Whether you’re a startup or an industry leader, establish your authority by discussing what sets you apart from the competition.

At the end of the day, people remember companies that tell a good story. Rather than simply listing facts, use your Twitter bio to capture the emotion behind your company. After that, you have to write and schedule tweets catered to your audience. When done correctly, your company will be the talk of the town.

Business bio on Instagram

An Instagram bio is more than just 150 characters words. It’s the window into your business’s or brand’s soul. You want potential customers and partners to see you for who you really are, so don’t be afraid to be creative and show off your culture and values.

Working on your company’s Instagram bio doesn’t have to be a chore. In fact, it can be a fun way to show off your culture and make your business stand out from the pack. Plus, if you play your cards right, you might even make a few sales along the way.

If you need to write a good company bio for Instagram, here are some tips:

• Keep it snappy. A bio is not a place to wax poetic about your capabilities. Be punchy, funny, and clever.

• Make it visually appealing. People respond to images more than words. Use emoticons to amuse your followers and show off your spirit and values.

• Spill the beans. Let people in on what your business is all about. Share your story, mission, perspectives, successes, and wins.

• Focus on what makes your company unique. This could include your company's mission, values, awards, or even customer testimonials.

• Be sure to include keywords related to your industry so that potential customers can quickly and easily find your page.

• Finally, make sure to include a link to your website. This way, potential customers can learn more about your company or make a purchase without leaving the app.

And remember, different companies need different bios. What works for one may not work for another. Think about who your audience is and tailor your bios accordingly.

Business bio on LinkedIn

Ah, the famous LinkedIn Profile. A resume that's designed to revive interest in your career and create new opportunities. Get it wrong, and you end up with a profile that looks like a boring list.

This platform offers you a chance to write more in your company bio section than other social media platforms. With a 2000-character limit, you can freely experiment.

Here are a few important points to keep in mind while writing a business bio for LinkedIn:

• Your bio should tell a story. Your education, job history, and professional certifications provide the backdrop, but your story is much more than facts. Sure, include your experience and expertise, but focus on how it all ties in with the next job or project you want to pursue.

• Make sure you include a few unique elements. This is where you share the quirky aspects of yourself and your personality. Be sure to make your headline memorable, meaningful, and fun.

• Balance the tone of your bio between professional (take it seriously) and lighthearted (you can still have fun).

• Showcase your strengths and accomplishments while also presenting yourself as someone others would genuinely want to work with.

When in doubt, consider asking a colleague or a friend to look over your profile. Having someone else take a look might be just the freshening up you need.

Remember, this cyber-resume is your chance to present yourself and make that ideal connection confidently. It's an impressive document, so give it its due attention.

Business Bio on the website

Writing a good company bio could make all the difference between gaining the trust of website visitors and getting lost in cyberspace. A good company bio should have four essential elements: personality, facts, story, and language.

When writing your company bio, inject personality. Ask yourself what makes your company unique and shine that through in your bio. Is it a family-run business? Do you have an uplifting story of success? Have you achieved an award? Mention it in the bio.

Don't forget to mention the facts either; include the year your company was founded, what sector you work in, and what you specialize in. Your viewpoint and business ethos should also be made clear.

Your story should be something that resonates with people enough for them to remember your company and make them want to work with you. A good story should be kept short, informative, and impactful to the reader.

Moreover, pay attention to the language you use. It is a reflection of your business, so use words that make your company sound professional, reliable, and trustworthy. Start with a strong lead in a sentence, break it into points, and end with a call to action.

If you follow these tips when writing a company bio, you will be sure to win over the trust of visitors and be remembered.

20 Company Bio Examples

Company bios on twitter examples.

• Talk about delivering a message clearly, and you can see Hello Fresh acing that too! Their Twitter bio states what they do directly and in a catchy way.

2. Alaska Airlines have now reached tweeting altitude...With this fun copy, their Twitter company bio never fails to catch anyone's attention.

3. Harry Potter franchise not talking about 9 3/4 out of 10? Impossible! If you need to see an example that shouts, "less is more!!!" this is it.

4. We all know what Merriam-Webster stands for. And their business bio on Twitter completely supports their brand identity. You can clearly understand what they do.

Company Bios on LinkedIn Examples

• How to utilize the entire 200-word character limit on LinkedIn while talking about meaningful things? AppleOne's LinkedIn summary section is the perfect company bio example to follow for this. They started with an introduction, listing all their values that give a human touch.

2. Empathy with fun? Or, let's say, a casual attitude...goodr's LinkedIn summary gives casual and carefree vibes in just three paragraphs. Very on-brand and impressive for sure!

3. When you think about Walt Disney, you think about creativity. But what about its corporate side? This, right here, is how you emphasize your company values depending on the platform.

4. how can we forget about CTAs? All great business bio examples conclude with a CTA and links to other social media profiles or websites. So here you go.

Company Bios on Instagram Examples

• Filled with emojis and to-the-point, High Arc media says it all in a few words that create a long-lasting expression. And doesn't those $3000 generate curiosity?

2. With a cute logo, color theme, and beautiful highlights, Tasty Tie's Instagram account speaks clearly about what their product is (and who's their ultimate consumer).

3. Let's not forget the importance of mentioning details like company presence. Pura Vida's company bio on Instagram starts with their company values, and social work and ends with a link in the bio.

4. Squarespace adds their hashtag in their Instagram bio to make their profile easy to discover. From compressing their bio to one line to adding a link in the bio. this one is a fascinating example of keeping it simple.

Company Bios on Website Examples

In fact, when you go further down, you can notice they have CTAs every now and then. This business bio example is an excellent inspiration for how to write a company bio that converts.

How Writesonic helps you write a professional company bio

At Writesonic, we specialize in creating custom company bios that are tailored to our client's needs. We take into account the company's unique story and goals, and we craft a bio that accurately reflects who they are and what they do.

We know how to highlight your key strengths and differentiate you from your competitors. We also understand the importance of using the right keywords and phrases for SEO purposes so that the bio can be easily found by potential customers or clients.

Remember to focus on single points and avoid overwhelming your reader with too much information. Keep it concise and to the point, and you'll be sure to create a company bio that your audience will love.

There are various AI writing tools out there, but the best among them is right here. Here's how you can create a company bio sample for your business in seconds with Writesonic's company bio generator:

Step 1 - Select Company Bios V2 from the Writesonic library

When you log in to your Writesonic account, the first screen you see is your dashboard.

On your dashboard, search for “Company Bios V2” and click on the tab; you can also browse through the features by scrolling up and down to find this AI writing feature.

Step 2 - Enter your input

Type in your company's name and information, and choose a tone of voice.

Step 3 - Now select the platform

Writesonic offers you the option to select from 4 platforms. The content for each platform will be generated differently based on the platform's standard.

Step 4 - Hit Generate

Finally, click on generate to create 3 company bios. Regenerate if you need more options.

Frequently Answer Questions

What is the difference between a company bio and a professional bio.

When it comes to marketing yourself or your business, a company bio and a professional bio are two of the most important tools you have at your disposal. But what exactly is the difference between the two?

A company bio is a brief description of your business that can be used on your website, in marketing materials, or on social media. It should be concise and to the point, highlighting what makes your company unique.

A professional bio, on the other hand, is a longer, more detailed account of your professional history and achievements. It can be used on your website, on job applications, or in networking situations. Unlike a company bio, which is all about the business, a professional bio is all about you.

What is the difference between a company bio and a personal bio?

A company bio is a brief description of a company, usually found on the company's website. It gives an overview of the company's history, products, or services. A personal bio, on the other hand, is a brief description of a person, usually found on that person's website or social media profile. It gives an overview of the person's life, work, or interests. Both types of bios can be used for SEO purposes. A company bio can help improve the search engine ranking of a company's website, while a personal bio can help improve the search engine ranking of a person's website or social media profile. Have a look at some personal bio examples to get an idea.

How company bio may help in boosting your SEO and increase your sales and revenue?

The use of keywords in your company bio can help boost your SEO and increase your sales and revenue. By including keywords in your bio, you can make sure your site is optimized for Google and other search engines. Moreover, a company bio can help you reach out to new customers and build brand awareness.

This can result in more people finding your site and more customers. You can let people know what your company does by including information about it in your bio. Finally, a company bio is an excellent way to build a professional website and can help you attract new customers and build a loyal following. You can create a site that looks exactly the way you want by including information about your company and your products and services.

You can use a company bio to build the perfect website for your business, no matter how big or small it is.

How latest AI writing tools are able to generate your company bio in seconds and which is the best AI tool in this regard?

If check out the latest AI writing tools if you want to generate a company bio fast and easily. These tools are designed to help you create a professional and well-written bio in seconds, and they're perfect for businesses of all sizes. There are a few different AI writing tools available, but Writesonic is the best AI writing tool for this. It not only creates a professional and well-written bio, but it also optimizes your bio for SEO. As a result, your bio will appear more often in search engine results, which means more clients and customers will find you. If you're looking for an easy and quick way to create a company bio, then Writesonic is the tool you'll need.

A Writesonic is unique in that it has separate features for different types of bios, such as

• Company bio for Twitter
• Company bio for Instagram
• Company bio for LinkedIn
• Company bio for a company website

Because permitted characters length for different social media platforms, such as Twitter, Instagram, and LinkedIn, are different, it is best to use different company bio generator tools

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30 Professional Bio Examples and Templates to Showcase Your Expertise

30 professional bio examples and templates to help you craft a compelling and impactful bio that showcases your expertise and personal brand

Table of Contents

Your professional bio is more than just a few lines of text on a website or social media profile. It's your chance to make a strong first impression and tell your unique story to the world. Whether you're a job seeker, an entrepreneur, a freelancer, or a professional in any field, a well-crafted bio can make a significant impact on your personal brand.

But how to write a professional bio that stands out and accurately represents who you are and what you've accomplished? That's exactly what we'll explore in this blog post. We'll provide you with valuable tips and practical examples of professional bio to help you in writing a professional bio that captures attention, highlights your expertise, and leaves a lasting impression.

Let's get started.

How to write a professional bio

Writing a professional bio can be a valuable tool for various purposes, such as a website, social media profiles, speaking engagements, or professional networking. It provides a concise and compelling summary of your background, expertise, achievements, and aspirations.

Here are tips for writing a professional bio

1. Identify your purpose

Determine the specific purpose and target audience for your bio. Are you writing for a professional website, LinkedIn profile, or conference brochure? Understanding your audience and their expectations will shape the tone and content of your bio.

2. Start with a strong opening

Begin your bio with a captivating and attention-grabbing statement. This can be a notable achievement, an intriguing personal detail, or a unique selling point that sets you apart. It should quickly engage the reader and make them want to learn more.

3. Provide relevant background information

Offer a concise overview of your professional background and expertise. Highlight your educational qualifications, relevant work experience, and any specialized training or certifications you possess. Focus on the aspects most relevant to your target audience.

4. Highlight key achievements

Showcase your significant accomplishments and milestones. These could include notable projects, awards, publications, successful campaigns, or any other achievements that demonstrate your skills and expertise. Use quantifiable data whenever possible to provide tangible evidence of your success.

5. Showcase your skills and expertise

Discuss your areas of specialization, core skills, and unique abilities that make you stand out in your field. Emphasize how these skills align with the needs and interests of your target audience. Use specific examples or testimonials to illustrate your capabilities.

6. Demonstrate your value proposition

Clearly articulate the value you bring to your audience. Explain how your expertise, experience, or products/services can solve their problems, meet their needs, or provide valuable solutions. Focus on the benefits you offer rather than just listing features.

7. Incorporate personal elements

While your bio should primarily focus on your professional accomplishments, including some personal details can help humanize your profile. Mentioning relevant hobbies, interests, or volunteer work can create a connection with your audience and showcase your well-rounded personality.

8. Keep it concise and focused

Aim for a bio length of around 150-300 words, depending on the platform and purpose. Use clear and concise language, avoiding jargon or technical terms that might be unfamiliar to your audience. Make every sentence count and ensure that each piece of information is relevant and impactful.

9. Edit and proofread

After writing your bio, review it carefully for grammar, spelling, and punctuation errors. Ensure that it flows smoothly and is easy to read. Consider seeking feedback from trusted colleagues, mentors, or friends to get a fresh perspective and make improvements if needed.

10. Update regularly

Your professional bio should be a living document that evolves as you progress in your career. Keep it up to date by revisiting and revising it periodically to reflect your latest achievements, skills, and goals.

19 Professional bio examples

Here are five professional bio examples for different fields and purposes

1. Business professional bio example

John Smith is an experienced business strategist and consultant with over 10 years of experience in helping companies drive growth and maximize profitability. As the founder and CEO of XYZ Consulting, John has advised numerous Fortune 500 companies on strategic planning, market expansion, and organizational development. His expertise lies in leveraging data-driven insights to identify opportunities, streamline operations, and deliver sustainable results.

John holds an MBA from Harvard Business School and is a sought-after speaker at industry conferences. In his spare time, he enjoys hiking, playing the piano, and volunteering with local business mentoring programs.

2. Creative professional bio example of graphic designer

Sarah Thompson is a passionate graphic designer and visual storyteller known for her innovative and captivating designs. With a keen eye for aesthetics and a deep understanding of branding, Sarah has worked with leading global brands, creating impactful visual identities and marketing campaigns. Her work has been featured in several design publications and has earned her multiple awards, including the prestigious AIGA Design Excellence Award.

Sarah holds a Bachelor's degree in Graphic Design from the Rhode Island School of Design. When she's not immersed in design projects, she can be found exploring art galleries, experimenting with new art techniques, or traveling to gain inspiration from different cultures.

3. Medical professional bio example

Dr. Emily Davis is a board-certified cardiologist with a specialization in interventional cardiology. With over 15 years of clinical experience, Dr. Davis is dedicated to providing compassionate and personalized care to her patients. She is recognized for her expertise in complex coronary interventions and has performed hundreds of successful procedures, saving countless lives.

Dr. Davis completed her medical degree at Johns Hopkins University School of Medicine and pursued her fellowship training at the renowned Cleveland Clinic. She actively participates in medical research and has authored numerous publications in esteemed cardiology journals. Outside of her practice, Dr. Davis enjoys spending time with her family, practicing yoga, and advocating for heart health awareness.

4. Tech professional bio example

Alex Johnson is a seasoned software engineer and technology leader with a passion for innovation and problem-solving. With over 12 years of experience in the tech industry, Alex has led cross-functional teams in developing cutting-edge software solutions for global enterprises. His expertise spans full-stack development, cloud architecture, and machine learning.

Alex holds a Master's degree in Computer Science from Stanford University and has been granted several patents for his groundbreaking work. He frequently shares his knowledge as a guest lecturer at tech conferences and mentors aspiring developers through coding bootcamps. In his free time, Alex enjoys hiking, playing guitar, and experimenting with new coding languages.

5. Academic professional bio example

Dr. Jessica Rodriguez is a renowned professor of sociology and social justice advocate. With a Ph.D. in Sociology from Yale University, Dr. Rodriguez has dedicated her career to advancing research on inequality, race relations, and social change. Her scholarly work has been published in leading academic journals and has been influential in shaping public policy.

Dr. Rodriguez is a sought-after speaker at conferences and has delivered TEDx talks on issues of social justice and equity. She is deeply committed to mentoring the next generation of scholars and serves as a faculty advisor for various student organizations. Outside of academia, Dr. Rodriguez enjoys exploring new cuisines, volunteering at local community centers, and practicing mindfulness meditation.

6. Legal professional bio example

Elizabeth Davis is a highly accomplished attorney specializing in intellectual property law. With a Juris Doctor degree from Harvard Law School, Elizabeth has successfully represented clients in high-profile copyright and trademark infringement cases. Her expertise also extends to licensing agreements and intellectual property portfolio management.

Elizabeth is a partner at ABC Law Firm, where she heads the Intellectual Property Practice Group. She is a frequent speaker at legal conferences and serves as a mentor to young lawyers. In her free time, Elizabeth enjoys hiking, playing tennis, and volunteering with organizations that promote access to justice.

7. Marketing professional bio example

Jennifer Lee is a results-driven marketing strategist with a track record of driving revenue growth through innovative digital campaigns. With a deep understanding of consumer behavior and market trends, Jennifer has helped numerous companies expand their online presence and optimize their marketing efforts. She holds a Bachelor's degree in Marketing from New York University and is certified in Google Analytics and Facebook Ads.

Jennifer is a regular contributor to marketing publications and is often invited as a guest speaker at industry events. Outside of work, she enjoys traveling, practicing yoga, and exploring new cuisines.

8. Education professional bio example

Dr. Michael Thompson is a dedicated educator and thought leader in the field of educational psychology. With a Ph.D. in Educational Leadership, Dr. Thompson has served as a professor at prestigious universities, where he specializes in child development, motivation, and educational policy. He is the author of several influential books on parenting and education, which have been featured on The New York Times Bestseller list.

Dr. Thompson is a sought-after keynote speaker at education conferences and has appeared as a guest expert on national television programs. In his spare time, he enjoys playing the guitar, hiking with his family, and volunteering with local literacy programs.

9. Finance professional bio example

Sarah Johnson is a seasoned financial advisor with over 15 years of experience in wealth management. As the founder and CEO of XYZ Financial Services, Sarah has helped countless individuals and families navigate complex financial landscapes and achieve their long-term financial goals. She holds an MBA in Finance from Wharton School of the University of Pennsylvania and is a Certified Financial Planner (CFP®).

Sarah is a regular contributor to financial publications and has been featured in Forbes and The Wall Street Journal. Outside of work, she enjoys playing golf, practicing yoga, and serving as a board member for local nonprofits.

10. Journalism professional bio example

Emily Wilson is an award-winning investigative journalist with a passion for uncovering the truth and holding those in power accountable. With a Master's degree in Journalism from Columbia University, Emily has worked for leading news organizations, where she has covered a wide range of topics, including politics, social justice, and environmental issues.

Her in-depth reporting has led to significant policy changes and has earned her recognition from the Society of Professional Journalists. Emily is a regular contributor to national newspapers and frequently appears as a guest commentator on news programs. In her downtime, she enjoys hiking, reading non-fiction, and mentoring aspiring journalists.

11. Human Resources professional bio example

Michael Anderson is a seasoned human resources executive with a proven track record in talent acquisition and organizational development. With over 20 years of experience in the field, Michael has led HR teams at global companies, developing effective recruitment strategies and fostering a positive work culture.

He holds a Master's degree in Human Resources Management and is certified as a Senior Professional in Human Resources (SPHR). Michael is a frequent speaker at HR conferences and is passionate about promoting diversity and inclusion in the workplace. Outside of work, he enjoys playing golf, cooking, and volunteering with local career development organizations.

12. Healthcare professional bio example

Dr. Sarah Mitchell is a dedicated pediatrician committed to providing comprehensive and compassionate care to children of all ages. With a medical degree from Johns Hopkins University School of Medicine, Dr. Mitchell has extensive experience in diagnosing and treating a wide range of pediatric conditions. She is known for her warm bedside manner and ability to establish strong relationships with her young patients and their families.

Dr. Mitchell is actively involved in medical research and has published articles in renowned pediatric journals. In her free time, she enjoys hiking, playing the violin, and volunteering at children's hospitals.

13. Sales professional bio example

David Turner is a dynamic sales executive with a proven record of exceeding targets and driving revenue growth. With a background in business development and relationship management, David has successfully built strategic partnerships and closed multi-million dollar deals for global corporations. He holds a Bachelor's degree in Sales and Marketing and is certified in advanced sales techniques.

David is a sought-after speaker at sales conferences and has developed training programs to help sales teams improve their performance. Outside of work, he enjoys playing basketball, attending live music events, and mentoring young professionals interested in pursuing a career in sales.

14. Nonprofit professional bio example

Rebecca Nguyen is a passionate advocate for social change and the executive director of a prominent nonprofit organization focused on community development. With a Master's degree in Nonprofit Management, Rebecca has dedicated her career to addressing issues of poverty, education, and affordable housing. She has successfully led initiatives that have transformed the lives of vulnerable populations and empowered communities.

Rebecca is a sought-after speaker at nonprofit conferences and serves on the boards of several community-based organizations. In her spare time, she enjoys practicing mindfulness meditation, exploring nature trails, and supporting local artists.

15. Entrepreneur professional bio example

Mark Thompson is a visionary entrepreneur and the founder of a successful tech startup that specializes in artificial intelligence solutions. With a strong background in computer science and a passion for innovation, Mark has developed groundbreaking AI algorithms that have revolutionized industries such as healthcare and finance. His entrepreneurial journey has been recognized with prestigious awards, including the Forbes 30 Under 30 list.

Mark is an active mentor for aspiring entrepreneurs and frequently speaks at technology conferences. In his free time, he enjoys playing chess, attending hackathons, and supporting STEM education initiatives.

16. Real Estate professional bio example

Laura Johnson is a trusted real estate agent with extensive knowledge of the local market and a reputation for delivering exceptional service. With over a decade of experience in residential and commercial real estate, Laura has helped numerous clients navigate complex transactions and achieve their property goals. She holds a Bachelor's degree in Real Estate Management and is a certified Realtor®.

Laura's commitment to excellence has earned her recognition as a top producer in her agency. Outside of work, she enjoys hiking, painting, and volunteering with organizations that promote affordable housing.

17. Fitness professional bio example

Daniel Ramirez is a dedicated fitness coach and personal trainer, committed to helping clients achieve their health and wellness goals. With a background in exercise science and multiple certifications in fitness training, Daniel has guided individuals of all fitness levels to success. He specializes in weight management, strength training, and functional fitness.

Daniel's personalized and motivating approach has garnered him a loyal following and positive testimonials. He regularly conducts fitness workshops and contributes articles to health and wellness publications. In his spare time, Daniel enjoys practicing yoga, hiking with his dog, and experimenting with new healthy recipes.

18. Public Relations professional bio example

Rachel Anderson is a seasoned public relations strategist with a passion for building strong brands and fostering positive media relationships. With a Master's degree in Strategic Communication, Rachel has led successful PR campaigns for global corporations and high-profile individuals. Her expertise lies in crafting compelling narratives, crisis management, and influencer partnerships.

Rachel's strategic approach and attention to detail have earned her recognition in the industry. She frequently shares her insights as a guest lecturer at communications conferences and mentors aspiring PR professionals. Outside of work, Rachel enjoys attending cultural events, exploring art museums, and volunteering with nonprofit organizations.

19. Culinary professional bio example

Chef Alex Torres is a highly acclaimed chef with a talent for creating culinary experiences that blend innovation and tradition. With formal training at prestigious culinary institutes and experience working in Michelin-starred restaurants, Chef Torres has elevated the dining scene with his exquisite dishes. He has been featured in prominent food publications and has received numerous accolades for his culinary prowess.

Chef Torres is dedicated to using locally sourced ingredients and promoting sustainable cooking practices. In addition to his culinary pursuits, he enjoys traveling, foraging for unique ingredients, and mentoring aspiring chefs.

Ensure to customize these examples to align with your own professional background, accomplishments, and aspirations. A professional bio should reflect your individuality and showcase your expertise and impact in your chosen field.

6 Short Professional Bio templates for experienced professionals

Here are 6 short professional bio example templates for experience professionals.

Professional bio template 1

With over 10 years of experience in the field, I am a seasoned marketing professional specializing in digital strategy and brand management. I have successfully executed numerous integrated marketing campaigns for both local and international clients, driving significant growth and revenue. I am highly skilled in market research, data analysis, and customer segmentation, enabling me to develop tailored marketing strategies that resonate with target audiences. Known for my creative thinking, strong leadership abilities, and excellent communication skills, I thrive in fast-paced environments and deliver results that exceed expectations.

Professional bio template 2

As a dedicated software engineer, I have a solid background in developing innovative solutions for complex business challenges. With expertise in multiple programming languages and frameworks, I have successfully delivered robust software applications for diverse industries, including finance, healthcare, and e-commerce. I am passionate about writing clean, efficient code and staying updated with the latest industry trends. With strong problem-solving skills and a keen eye for detail, I consistently deliver high-quality projects on time and within budget, earning the trust and satisfaction of clients and stakeholders.

Professional bio template 3

With a background in finance and accounting, I am a highly skilled professional with a proven track record in financial analysis and risk management. Over the years, I have successfully guided organizations through complex financial landscapes, analyzing market trends, and identifying opportunities for growth. My expertise lies in financial modeling, budgeting, and forecasting, as well as in implementing robust internal controls. With a strong attention to detail and exceptional analytical abilities, I provide strategic insights that drive sound decision-making and contribute to long-term business success.

Professional bio template 4

With a background in human resources and talent management, I am a results-oriented professional specializing in recruitment and employee development. I have successfully sourced and placed top-tier candidates across various industries, utilizing innovative sourcing strategies and conducting comprehensive interviews. Additionally, I have designed and implemented training programs that enhance employee performance and engagement. Known for my strong interpersonal skills and ability to build rapport, I excel at fostering a positive and productive work environment.

Professional bio template 5

As a skilled project manager, I have a proven track record of delivering complex projects on time and within budget. I possess a strong understanding of project management methodologies and tools, allowing me to effectively plan, execute, and monitor projects from initiation to closure. With excellent communication and leadership abilities, I thrive in cross-functional teams, coordinating resources and ensuring seamless collaboration. Known for my problem-solving skills and ability to mitigate risks, I consistently drive successful project outcomes.

Professional bio template 6

With a background in sales and business development, I am a dynamic professional experienced in driving revenue growth and building strategic partnerships. I possess a deep understanding of market dynamics and customer needs, enabling me to identify new business opportunities and develop tailored sales strategies. I excel at building and maintaining long-term relationships with clients, utilizing strong negotiation and closing skills. With a passion for achieving sales targets and a proactive approach, I consistently exceed expectations and contribute to overall business success.

5 Short professional bio examples for freshers

Here are 5 short professional bio examples for freshers.

A results-oriented and enthusiastic entry-level professional seeking a challenging position in [industry/field]. With a strong educational background in [relevant degree/program], I possess a solid foundation in [key skills/competencies]. Eager to contribute my knowledge and learn from experienced professionals, I am a quick learner with excellent problem-solving abilities. I am committed to delivering high-quality work and thrive in collaborative environments that foster growth and innovation.

A proactive and detail-oriented recent graduate with a degree in [relevant field]. I am passionate about starting my career in [industry/field] and utilizing my strong analytical and communication skills to contribute to organizational success. With a keen eye for detail and a dedication to continuous improvement, I am eager to learn from experienced professionals and adapt to new technologies. Seeking an entry-level position that provides opportunities for growth and development.

A highly motivated and adaptable professional with a degree in [relevant field] seeking an entry-level position in [industry/field]. Equipped with strong problem-solving and critical thinking skills, I am eager to apply my knowledge and contribute to a dynamic organization. With a passion for innovation and a willingness to learn, I am committed to delivering results and exceeding expectations. I thrive in fast-paced environments and possess excellent teamwork and communication abilities.

A dedicated and proactive recent graduate with a degree in [relevant field]. I am eager to kickstart my career in [industry/field] and make a positive impact. With strong problem-solving abilities and a keen eye for detail, I am committed to delivering exceptional work. Seeking an entry-level position where I can contribute my skills in [specific area] and learn from experienced professionals in order to grow and excel in my field.

A detail-oriented and ambitious graduate with a strong academic background in [relevant field]. Equipped with a solid foundation in [key skills/competencies], I am ready to embark on a successful career in [industry/field]. With a proactive and result-driven approach, I am eager to contribute my abilities in [specific area] to an organization that values innovation and growth. Seeking an entry-level position where I can apply my knowledge, learn from experienced professionals, and make a meaningful contribution.

A professional bio is a powerful tool for showcasing your skills, experience, and unique personality. By following the tips and examples we've provided in this blog post, you can create a compelling bio that leaves a lasting impression on your audience.

Remember to keep your bio concise and focused, highlighting your most relevant achievements and qualifications. Use a professional tone and tailor your bio to suit your target audience. Don't be afraid to inject a bit of personality and showcase your passions and interests.

Lastly, don't forget to update your bio regularly as your career progresses and new accomplishments come your way. A well-maintained and thoughtfully written professional bio can open doors, create opportunities, and help you stand out in a competitive professional landscape.

So, take the time to craft a bio that truly represents who you are and what you bring to the table. Invest in your personal brand and watch as your professional bio becomes a powerful tool in your journey to success.

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How to Write a Professional Bio for Any Situation—Without the Stress

How many times have you sat in front of a blank screen staring at the pesky cursor, wondering why it’s so hard to write about yourself? I’ll bet it’s more than once. Contemplating who you are as a human being is an exercise in mental (or existential?) gymnastics. And if you’re trying to write a professional bio, you’re trying to distill who you are and what you do in a way that’s compelling to recruiters, hiring managers, colleagues, potential clients, and other contacts all at once—so it can feel ramped up to Simone-Biles-floor-routine-difficulty levels.

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Your professional bio is, arguably, the most important text you’ll ever write about yourself. It’s the first introduction to who you are, what you do, and what you’re interested in—whether it’s for a social media platform, a personal website , or company team page. What you choose to highlight may play a role in others deciding to follow you, call you in for an interview, or invite you to participate in an event. It’s an opportunity for you to—in a few lines—showcase your work, competence, and areas of expertise. So you’d better stick the landing.

But don’t worry too much: You don’t have to be the Simone Biles of LinkedIn to write a professional bio. We’ve gathered the steps, template, examples, and bonus tips you’ll need to write a bio for any occasion.

How to get started on your professional bio

We’ll get to the good stuff shortly (read: the template and examples), but before you put pen to paper or fingers to keyboard, there are a few things you should know—about yourself.

Your bio shouldn’t be a laundry list of accomplishments, but a window into the person behind the accolades. You’re more than your most recent position (especially if you have a trendy startup title; I’m looking at you, ninjas and rock stars), so think about the strengths that make you good at what you do and the qualities that make you unique. These are what you want the person reading your bio to come away knowing.

If you’re drawing a blank, try to answer these questions before you start writing:

• How have you personally helped your company, department, or clients?
• Which of your accomplishments would be most impressive to your entry-level self?
• What makes you most valuable in your role?
• What’s one thing not in your job description that relates to why you’re so successful? Maybe you want to include a line about volunteering, about writing in your free time, or about a previous role.
• Why do you do what you do? What do you believe about your field that drives you to do the work you do each day?

Once you’ve got all that down, you’re ready to get it into your professional bio.

Professional bio template

The template below is designed to help you write a “master” professional bio that you can then tweak for different situations. This template is meant to offer you a general framework only—if you find that you need to add an extra couple of sentences or determine that a section we’ve included doesn’t feel relevant to how you wish to present yourself, feel free to tweak it.

[Name] is a [role] who [how you help clients, customers, or your employer] by [something unique about your process or output]. [First name] [knows/believes] [what you know/believe about the work you do].

[First name] has [landed/secured/garnered/worked at/supported/mastered] [insert your most compelling experiences, accomplishments, and skills]. Currently [he/she/they] is/are [working toward/studying/planning to] [your next professional goal or some way you’re developing as a professional].

[First name] is [trained/certified/awarded] in [relevant trainings, awards, honors, etc]. [First name] holds a [ degree] in [area of study] from [University].

When [he/she/they] is not [brief phrase that describes what you do], [First Name] [can be found/enjoys] [brief description of compelling interests or hobbies you’d like to share].

Here’s an example of how this template could look filled in:

Matthew Chang is a social media manager who excels at creating campaigns and posts for nonprofits that make followers take action by combining strong writing and design with insights about the org’s  audience. Matthew believes that the right post, seen at the right time, can inspire people who believe in a nonprofit’s mission to help the causes they care about and ultimately allow that org to make a bigger impact.

Matthew has driven more than 10,000 social-influenced donations to three different nonprofits, with over $200,000 raised for important causes. Currently they’re working with GoodBoyGirl dog rescue to inspire not only donations, but also pet adoptions through Instagram, Facebook, and TikTok posts. (Matthew is always happy to share pictures of dogs they’ve helped find forever homes!)

Matthew holds a HubSpot Social Media Certification, and has taken several graphic design courses through The New School. They hold a bachelor’s degree from UCLA where they double majored in marketing and English.

When they’re not crafting social media campaigns, Matthew can be found biking around the city with their chihuahua Kyra on their back (don’t worry, the pup has a tiny helmet!) or taking in a Broadway show.

How to adapt your bio for different situations

Now that you have your “master professional bio,” you’ll want to tweak it for different situations.

For each iteration of your bio, imagine a specific reader and what they’d want to know about you, and then write for them. For instance, let’s say you’re on an alumni panel for your college. Student attendees will want to know what they should be doing now to get the career you have. In this case, your bio should reflect less of your day-to-day work responsibilities and more of the past campus activities, classes, and early-career internships and jobs that led you to where you are.

We’ve outlined specific advice for some of the most common scenarios where you’ll need to write a professional bio below—along with examples.

1. Your LinkedIn summary

Start by identifying how you use—or would like to use— LinkedIn . Are you content with your job, but looking to expand your network? Are you trying to attract recruiters?

Whatever you’re seeking, your LinkedIn summary should support your activity on the site; a profile focused on networking within the industry will read differently than that of someone aggressively hunting for a new job. Once you’ve identified your purpose, it will be much easier to tweak the above template for your LinkedIn summary. You’ll still want to lead with your position and other info from the first paragraph of the bio template. Then move onto whatever skills or accomplishments are most relevant to your LinkedIn goals. Last, share those goals.

Here’s an example of a LinkedIn summary that follows this strategy:

As a field sales manager with over eight years of experience driving market share growth in designated territories, I have mastered the ins and outs of pharmaceutical sales and territorial prospecting. After honing and executing these specialties to reach numerous company goals, I was honored with an invitation to join the National Marketing Council. Now, I spend the majority of my time brainstorming sales strategies and connecting with other industry professionals who are interested in talking shop.

You can always add supporting content on either side of this skeleton paragraph, such as a personal anecdote, previous positions, or a mission statement. If you need a bit more inspiration, look to your recommendations for outside opinions on what makes you special.

Read More: 5 Templates That’ll Make Writing the Perfect LinkedIn Summary a Total Breeze

2. Your Twitter bio

Even a snappy, 160-character bio can help set you apart. To write a great bio for social media, grab the first two sentences of the bio we just drafted. We’ve crammed a lot of great info in there: who you are, what you do, who you do it for, how you do it, and what you believe about the work you do. Then make sure you’re stating it as succinctly as possible. Finally, squeeze in your pizazz. Key word: squeeze. Don’t focus on unrelated quirks or superfluous details.

For example:

Software engineering whiz @Belly spreading nuggets of coding gold related to mobile applications. 8-year member of @IEEEorg, aspiring member of The Avengers.

If you’re looking to create a more serious social presence, though, you may choose to leave out the pizazz while including all the same important info:

Proud 8-year member of @IEEEorg and lead software engineer @Belly. Passionate about innovations in coding and mobile applications.

3. Your company website blurb

A bio for your company website (like on a team or staff page) is where you can opt out of some standard details, such as your title, in favor of things that distinguish you as a pro (or a person). After all, anyone reading this knows where you work and your job title will likely be listed by default. So you can use the second and third paragraph of the template to craft a bio focused on what makes you unique.

Margot has exceeded every Clarabridge sales goal by at least 84%, which landed her in the top CEM-seller spot and prepared her for the challenging position of strategizing sales tactics for the National Association of Sales Professionals. Her keen and innovative insights in the areas of forecasting and sales force development have enabled Clarabridge to emerge as a national leader, with a sharp and qualified team in tow to maintain the standard she helped set.

If that’s too formal for the culture of your office, and all your colleagues mention their favorite food trucks, you can aim for a 50-50 split between the professional and personal—or whatever balance suits the company’s brand.

Margot tops the sales charts at Clarabridge. In fact, she’s beat every goal by at least 84% without ever missing a practice as the coach of her son’s (undefeated) soccer team. Fueled by loaded nachos, she landed the top CEM-seller spot and took on a position brainstorming sales tactics for the National Association of Sales Professionals. Not only is she a pro when it comes to forecasting and sales force development, but she can also advise a team on where to find the best free events in the city on any given weekend.

4. Your personal website or portfolio “About Me” page

Here’s where you want to lay it all on your audience. You can use as much of the bio you wrote from the template above as you see fit and feel free to expand on whatever sections you’d like. Craft your “About Me” page so potential partners or employers understand what you can do for them and why you’re the person they should hire .

Chad Wilborn takes complex technical ideas and distills them into user-friendly visuals to improve digital marketing campaigns for companies along the West Coast. He has an education in traditional advertising and a background loaded with marketing and graphic design projects, centered around modernizing the consumer experience. Chad’s portfolio demonstrates his ability to capitalize on every pixel for the overall benefit of startups or established enterprises trying to reach consumers. His services have won multiple design and branding awards, and he is excited to help add your company to his list of successes.

But don’t forget your brand ! If you want to showcase yourself in a more unique or quirky light, opt for a first-person version with more light-hearted language.

I am a modern magician, except I transform complicated technical ideas into user-friendly images before the eyes of your company’s customers. I believe in telling relatable stories through graphics, so I studied the basics of traditional advertising before working my magic on corporate marketing projects for companies along the West Coast. My portfolio showcases a lineup of my most recent tricks, which range from visual startup campaigns to Fortune 500 projects—each of which have won design and branding awards. I’m always ready for new design opportunities and have plenty of room up my sleeve for a few more award-winning performances.

A few more tips

Keep these in mind as you write your professional bio, no matter where it’s going to end up:

• Know your limits: Just as your resume is best when it fits on one or two pages, your bio likely also requires a certain length. Whether it’s two sentences, two paragraphs, or 160 characters, respect the limit or risk it being arbitrarily chopped down.
• Avoid jargon and buzzwords: When you spend nearly a third of your life at work, it’s easy to forget that the rest of the world doesn’t speak your industry’s (or company’s) language. Use your bio to share facts and impact in terms everyone will understand.
• Use your own voice: Write about what you know best and write the way that you talk. If your bio readers ever meet you in person, they should feel as if they already know you.
• Write more than one draft: Don’t just throw something together and send it off. Write it, sleep on it, then come back to it and ask: “Would I want to meet me?” Or better yet: “Would I want to hire or work with me?”
• Don’t forget to update your bio: Your bio should evolve as you do. If you start looking for jobs in different industries, have a new and exciting accomplishment to note, or just feel ready for a refresh, go for it. Now that you’ve got this draft down, it’ll be easy to rework your professional bio.

Alex Honeysett , Adrian J. Hopkins , and Regina Borsellino also contributed writing, reporting, and/or advice to this article.

16 Best Business Bio Examples

Study these 16 business bio examples to learn how to write an effective one for your marketing needs.

A business bio is a chance for business professionals to showcase who they are and what they bring to the table for potential employers or clients. It also gives the business professional a chance to show off some of their personality. The internet has created an atmosphere where the professional bio becomes an integral part of a person’s brand. Some important elements that most professional bios will include are:

• Educational background
• Work history
• Professional accomplishments or awards
• Contact information

How a person presents that information is what makes a bio effective. In addition, some bios will include keywords or tags for SEO purposes, and it provides the chance to showcase some of the person’s personality. Often, it will include a call to action to encourage the reader, whether a recruiter or a potential client, to contact the person to work with them.

Writing your bio can be challenging. In some ways, it can feel like bragging about listing your accomplishments, and many writers find it challenging to write about themselves. Yet a compelling bio is essential to your branding and marketing goals. Studying other people’s bios that work is an excellent place to start as you write your own. You can find business bio examples on company websites, social media pages, LinkedIn profiles, and personal websites.

To learn how to write one effectively, study these short bio examples and see what effective marketers are doing to showcase their accomplishments appealingly and effectively.

1. Lena Axelsson: Therapist

2. rebecca bollwitt: writer, 3. lisa quine: creative consultant, 4. alberto beto perez: zumba fitness co-founder, 5. megan gilmore: food blogger, 6. ann handley: writer and marketer, 7. van jones: podcast host, 8. corey wainwright: blogger, 9. mark levy: branding professional, 10. audra simpson: professor, 11. audra simpson: anthropologist, 12. tim cook: apple ceo, 13. alex bishop: guitar maker, 14. michael siemsen: author, 15. marie mikhail: recruiter, 16. wonbo woo: producer.

Lena Axelsson is a marriage and family therapist who writes for Psychology Today. In the bio she created for the magazine’s website , she does not provide traditional biographical information. Instead, she introduces her core belief. Instead of a personal statement, she shows how her beliefs impact her work with people suffering from trauma. This approach is effective in her goal of reaching potential clients with her professional skills because it showcases how she would choose to help them, rather than simply stating her educational background and years of experience as a therapist.

In her Instagram profile , Rebecca Bollwitt gives a great example of using social media platforms to create compelling bios. These platforms have specific word or character limits; thus, they can’t contain all your details. Rebecca lists her pronouns, a few accomplishments, and her Instagram handle. What makes this Instagram bio so effective is its use of emojis. Emojis are part and parcel of the Instagram experience, and showing a stack of books shows that she is an avid writer. In addition, the heart emoji followed by her husband’s Instagram tag shows her as a real person with a family life of her own.

Lisa Quine has an effective business bio on her portfolio website. This website showcases her creative work by stating what she focuses on for her art. She also has a list of clients she worked with in the past, and she lists her professional accomplishments. This bio will grab the reader’s attention because it discusses all aspects of her creative work. As a freelancer, she has been commissioned to work on a wide range of projects around the globe and has won awards for her craft. The bio ends with some personal information about Lisa to add that personal touch and show that she is human.

In his LinkedIn summary , Alberto Beto Perez writes like he is writing a short story. He starts with his first work experience as a teenager and shows how he created Zumba as an exercise option through a happy accident. The bio ends with a statement about the success of Zumba as a dance and exercise form today. This LinkedIn bio works well because it is an engaging read. Most people have heard of Zumba, and it walks the reader through the creation of the exercise regime. In the end, the reader is cheering for the success of the hardworking young man who rose from a busy teenager to a successful entrepreneur.

Megan Gilmore masterfully uses her Instagram profile to showcase what she does, creating real food recipes that help people detox. She also markets her cookbook using words and emojis. At the bottom of the bio, Gilmore directs the reader to her website link with a finger pointing down the URL. This visual effectively increases the traffic to her site, which is the ultimate goal of her Instagram page. You find also find these about us page examples helpful.

On her personal website bio , Ann Handley skips the temptation of bragging about her excessive number of accomplishments. Instead, she weaves those accomplishments into a short bio that leaves the reader feeling inspired. In her bio, she focuses on the challenges, not her accomplishments. However, she shows how her accomplishments can be used to help the reader overcome those challenges. Ultimately, readers are left inspired to believe Ann can help them with their writing and marketing needs.

Van Jones is a Podcast host for CNN. In his Twitter bio , he uses the character limit well. Rather than posting a job description, he posts the tagline for his podcast, the Twitter handles for CNN, and some of the other pages he works for. In addition, he adds the new podcast schedule and highlights his accomplishment as a New York Times bestseller. What makes this particular bio so appealing is that the first thing he lists is not one of his jobs or accomplishments. Instead, it is his role as “dad.” So, again, the bio tells us that he is, first and foremost, a human being.

In her business bio for Hubspot, Corey Wainwright does not have much room to write. Thus, she must capture the reader’s attention without many words, and she does so marvellously. The bio tells about her interest in Bruce Springsteen and her role in content marketing, and it also includes a shoutout to Hubspot’s products. Wainwright’s ability to weave some personality into a bio that’s just two sentences long is what makes it such a practical example of a business bio. The reader knows a little about who she is and what she does, and that’s all they need from this particular bio platform.

Mark Levy owns a small business that helps people increase their fees with better branding. His About Us page has two biographies, which is an interesting take. His first biography is the short version, which lists credentials and uses bullet points to get to the bottom line quickly. In the long bio, he writes a story. He uses humor and tells how he went from a shy high school student to a successful entrepreneur. His use of copywriting shows why he has been so successful in his work with personal brand marketing, which adds to the appeal of this professional bio.

Audra Simpson is a professor at Columbia University. She uses her bio on the school’s website to succinctly list her research interests and professional background. It is written in the third person, and in some areas, it simply lists accomplishments in list form, not paragraph form. This biography includes a short, two-sentence bio that specifically discusses her research and work. Because the website lacks space, it does not get into personal biographical information but focuses entirely on the teacher’s teacher’s professional work. It also includes her office hours and contact information to make it easy for students to reach out.

Audra Simpson is a political anthropologist who has a compelling  bio on her personal website.  However, even though it is on a personal website, she uses the third person to keep the biography professional. The first half of this biography shows why she does her work. The second half of the bio shows some of her accomplishments, including awards she won and books she published. Readers get a complete picture of who she is and what she brings to the table when they read this short biography.

Tim Cook’s bio on the apple company website is more professional and less personal than some others on this list, making sense as he is the CEO of a large and successful tech company. It starts by stating his job title and role in the company, then shows how he got to that role within the company.

At the end of the biography, Cook tells his other jobs that led him to his work with Apple. Finally, it ends with his educational information. This top-down format shows how he worked his way up in the company step by step until he came to the leadership role he holds today. It is simple, straightforward, and effective at conveying the information a reader needs to put a face and some accomplishments behind the name.

If you are looking for creativity in a bio example, then the bio on Alex Bishop’s website is a great one to look at. It starts with an engaging video that draws in the website visitor; then it opens with stories from his childhood. This moves into telling about his journey to becoming a guitar maker. This bio stands out because it uses first-person voice rather than third-person. It still maintains a professional tone, even directly from the writer. Readers feel they connect with Bishop as they read about his journey to the success he has today.

Author bios can often be found on book-selling websites, with Amazon being one of the biggest. An author’s bio needs to share some of his work and personal information, and Michael Siesmen’s Amazon bio does this well. Even though it is just a few lines long, Siesman’s bio states the number of books he wrote, where he lives, and what some of his interests are. It also includes links to his website and social media pages. Thus, if someone is reading this bio and wants to contact him, they can.

Marie Mikhail has a compelling  LinkedIn bio  with all the essential elements. In the first sentence, she states her job title while also stating her passion for it. Then she ushers the reader into a story of her background. In the story, she weaves in some of her accomplishments. She then links to some LinkedIn articles to help with her personal branding goals. It is short, but it effectively conveys everything a reader would want to know to decide if they will work with Mikhail.

Wonbo Woo is the executive producer of the video content for WIRED. Because of his long list of accomplishments, his  website bio had to carefully choose what he would highlight.

To grab the reader’s attention, he starts with one of the most important and impressive awards he received, his Emmy Award and his Nieman Fellowship from Harvard. This grabs the reader’s attention and sends them into a narrative outlining more of his accomplishment. He also presents a wide variety, helping the reader see how well-rounded he is as a content producer. Unlike many of the bios here, it simply focuses on his content and accomplishments, but it works because these are the most important facets of his career.

Looking for more? Check out our guide on how to write a bio for work !

How to Write a Basic Company Bio for New Companies

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How to Write Your Business Proposal

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• Why Is an Effective Business Plan Introduction Important?
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All businesses, large and small, new or established, struggle to write about themselves. Even companies that help market other companies have a tough time. When you're a new enterprise starting from scratch, you have little to go on but a lot to say. Think of your company bio or profile as your answer to the question you'll be asked a million times: "So, what does your company do?" Basically, you'll tell your company's story, but in a nutshell.

Gather Your Materials

You might think you have nothing written about your new company – but chances are – you do. If you wrote a business plan to obtain financing, then somewhere in your plan is a description of why you want to start this company, what it's going to do, why it's needed and how it's different from others out there.

Or, maybe you're the type who scribbles your ideas on a cocktail napkin or on the back of an envelope. No problem. Grab those, too, or recall what you wrote on them and then jot down those ideas on paper. Gather anything you've written about this company and put those words in front of you.

The Company's Purpose and Difference

Now, make a list of everything your new company does, referring to your written materials, as needed. For now, though, don't worry about the wording or the order of the list. Just write it all down. For example:

• We sell __, __  and ____. (If you sell many things, group them into categories, such as pottery and glassware.)

We sell to ______  . (If you have more than one target market, you may have several answers here.

) * Our products are better than others because _____ . (For example, they're handmade, they're sustainable, made locally,  they use recycled materials, and so on.)

Re-read your list, but this time add truthful, descriptive, beneficial adjectives, elaborating on each thought. For example:

• We sell one-of-a-kind, handmade pottery and hand-painted glassware not usually found in local stores.
• We sell to selective, eco-conscious consumers who want unique, unusual pieces that are also earth-friendly and non-toxic.

The Company's Story

Here's where you get to tell your company's unique story. After all, no other company has exactly the same story as yours. Begin by answering these questions:

• Who started the company?
• When was it started?
• Where was it started?  (This is especially important, if the original location is different from the company's current location.)
• Why was it started? What need was it filling? (For example, no one was offering these in quite this way, or no one was offering what ours do, or nobody else offered products made by hand, and so on.)
• How did the company get its name?

provide a story about something that happened during or before starting the company that was the catalyst for starting it, or describe a challenge that could have derailed the company but the founders overcame the challenge.

">Mission, Vision and Future

What was the founder's goal in starting the company? If you have a mission statement or something similar in your business plan, refer to that. Remember, though, that business plans are written for bankers, but people with varying backgrounds will be reading your company bio or profile. So, your company profile needs to have a more conversational tone, as if you are talking to your friend or your next-door neighbor, minus any jargon or slang. You might start with:

_Our vision in starting the company was to offer products that met our goals of __ and __ , in the hope of. . ._ (For example, starting a trend that others could follow, or fulfilling the pressing need for such unique items, and so on.)

Then, talk about the future, without being too specific, because you want the bio or profile to be accurate for as long as possible, so that you don't have to constantly edit it as your future goals are met and new goals are formed. For example:

"In the near future, we are poised to ____" (For example, add to our product line with items by national and even international artists that meet our standards for nontoxic, natural ingredients and processes -- or whatever your future goals are, stated briefly.)

The Nitty-Gritty Details

Now, you need just a sentence or two about where the company is located – not the street address, but the town it operates from. Also, add a sentence about the company's legal structure, such as sole proprietor, partnership, corporation, or whatever the case may be. For example:

The store is based in downtown Hamletville, in the bustling artist's quarter. It is owned by partners Avery Smith and Drew Connor, who originally met in design school and reunited years later, after both had managed other highly successful businesses.

Notice the descriptive adjectives "bustling" and "highly successful" as well as the descriptions that increase the reader's interest. In two sentences, you learn that the business is in an exciting area, the owners are partners, they have a design background and they bring extensive, rewarding business experience to their new venture.

Put It All Together

Each section is a paragraph or section in your company bio or profile. Put these sections all together in a one-page document, separating each section with spacing. Now add subheads that describe each section and that draw the reader in. Looking at a long, one-page document is daunting and unappealing. But adding interesting subheads make the reader want to know more.

Polish the subheads so they sound like they belong together. One idea is to start each with a verb in the same tense. Another is to begin each with the same word, such a,s "Our Purpose," "Our Mission," "Our Story" and "Our Location."

Now, go back and edit, edit, edit. Vary the structure so that every sentence doesn't begin with "We." Combine sentences where you can, without making them too long. Use a spell checker program that also checks for grammar. Then, give the bio to several other people whose opinions you trust, and ask them for feedback.

• Henkel: Company Profile
• UMACS Business Solutions: Small Business Profile

Barbara Bean-Mellinger is a freelance writer who lives in the Washington, D.C. area. She has written on business topics for bizfluent.com, afkinsider.com, Harbor Style Magazine, the Charlotte Sun and more. Barbara holds a B.S. from the University of Pittsburgh and has won numerous awards in B2B and B2C marketing.

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3 stand-out professional bio examples to inspire your own

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What’s a professional bio?

How to write a professional bio, professional bio examples to inspire your own, promote with pride.

Opportunities to self-promote can arise when you least expect them. Whether you exchange LinkedIn profiles at a networking event , receive an invite to submit a resume , or share your personal website with a potential client, branded materials that effectively describe you are crucial to making a great first impression . 

A professional biography (bio) is more than a simple self-introduction or opportunity to boast — although you should promote your skills and accomplishments with pride . With such little space and so much to say, you may struggle to find the perfect words.

After all, who you are and what you do extends far beyond a couple of sentences. But conciseness is possible — it just requires a little self-reflection and guidance. 

Let’s explore different strategies for writing a bio that's engaging, adaptable, and, most importantly, encapsulates your professional values and identity. With these tips and professional bio examples to guide your process, you’ll learn how to write a bio about yourself that shows off your best side. 

A professional bio is a brief but impactful blurb that introduces who you are and what you do. Ranging from a few sentences to several paragraphs, it sums up your area of expertise, talents, and professional background. 

Think of your professional bio as an opportunity to expand your personal brand statement , which uses marketing strategies like punchy and emotion-provoking language to sell you in a few choice sentences. Your bio includes additional information and personal touches to create a fuller picture of your professional accomplishments and future aspirations . 

You never know who scans your social media profiles, company website, or resume. A thoughtful bio is adaptable and provides consistent messaging regardless of the platform and audience. Whether it’s a recruiter , client, or collaborator checking out your branded materials, your professional bio works around the clock to promote your personal brand . 

Wherever you network, job search , or show off your work are all great places to include a bio. That may include: 

The “About” section on your personal website, YouTube channel, or podcast , giving insight to visitors about the person behind the work

Your LinkedIn profile's summary section , providing a personal touch to the career achievements and skills highlighted in your work experience section

Promotional materials or event programs , like for a workshop, speaking engagement, or training webinar

On the team page of your organization’s website , showcasing your unique role and contributions to your team

In an author bio for blog posts and articles , establishing your trustworthiness and providing context to readers

In the bio sections of social media profiles used to promote your personal brand , adding personality to reflect your professional identity

Within a cover letter , letter of intent , or letter of interest , connecting your unique value to a potential employer’s needs

In a grant or proposal submission , lending credibility when applying for funding or pitching a project

On your online or physical portfolio , helping people connect more deeply with your work as a creative

On a book jacket, author page, or academic journal , highlighting your expertise, background, or focus areas

Adapting your professional bio template to fit different platforms helps you paint a consistent and engaging picture of yourself for varying audiences. You can control the narrative that surrounds your professional identity and reputation.

And clarity across platforms acts as a powerful call to action — the more your target audience understands what you represent, the more likely they’ll want to connect with you. 

A great bio shows off your unique value, reflects your goals, and displays your personality . But, despite its highly personalized nature, you can still use templates or follow frameworks to write your own. Here are a few guidelines for writing different bio types. 

How to write a short bio

A short professional bio offers your reader a quick snapshot, making it best suited for professional situations requiring brevity, like a cover letter or social media platform with character limits.

And a well-written short bio captures attention and entices your audience to follow through, carefully reading an attached resume or scrolling your LinkedIn profile. 

Here are some general guidelines:

• Start with the basics: Explain who you are, what you do, and your current work. Keep it as brief as possible and focus on essential information that reflects your identity and current professional situation. 
• Establish credibility: Share valuable professional triumphs to give readers insights about your unique value and credibility. Descriptors like “Award-winning” or “With 10 years of experience” are concise ways to express the breadth of your experience. 
• Be personal but appropriate: Add personal touches to make your bio feel more authentic and relatable , remembering to consider context. “Adventure-loving mechanical engineer” may suit an Instagram bio, whereas “ Innovation-seeking mechanical engineer” is better suited for a professional portfolio . Each conveys a sense of personality and aligns with the goals of the medium. 

How to write a long bio

A long bio offers your audience a more comprehensive understanding of who you are and what you stand for. They’re best suited for professional situations requiring a more in-depth intro, like an author page, “About Me” section, or funding proposal. 

A well-crafted long bio doesn’t just illuminate key experiences and skills. It humanizes you, showing off professional goals and personal interests that capture reader attention and build trust . 

Here are some general tips: 

Introduce yourself: Just like you do in a short bio, the first sentence should clearly establish who you are and the work that’s most important to you. Consider mentioning your current position and clarifying your responsibilities . 

Go in-depth on your values: In a long bio, you can elaborate beyond short descriptors and action verbs . Depending on the medium, tell a fuller story that adds depth to your personal values and professional pursuits.  

Mixing the personal with the professional, like mentioning your alma mater and describing your first roles, adds nuance and richness to your character representation. This creates a sense of closeness and understanding with your reader. 

Detail your professional journey: While the focus should be on your current job title and area of expertise, readers can build a deeper connection when they learn more about your professional story.

Consider highlighting career milestones, including certifications, notable successes, and work experience. But describe yourself with humility . Bragging about your skills and accomplishments may come off as arrogant instead of confident , a misunderstanding that might put the reader off.

General guidelines

Regardless of format, a successful professional bio follows a few basic rules, like: 

Keep it fresh: Your career is never stagnant, and your personal bio shouldn’t be, either. Regularly update your bio to include new achievements, professional skills , and shifts in your career focus. 

Keeping your LinkedIn bio, portfolio website, and other materials current ensures that potential employers and collaborators have access to the most relevant information about you, avoiding misunderstandings and missed opportunities. 

Provide a call-to-action: You’ve captured your target audience's attention — now what? Invite readers to connect, engage, and start a conversation . Clarity can help direct the kind of engagement you want. 

Something like “For consulting inquiries or collaborations, contact me at [email]. For copyright requests, contact my publisher at [email].” is appropriately clear and direct. 

Proofread for consistency: Like any professional communication, always double-check for grammar and spelling mistakes. Hiring managers and clients may interpret poor writing skills as a lack of clear thinking or attention to detail , discouraging them from following up with you. 

And choose a point of view (first person “I” or third person full name), staying consistent to ensure a better reading experience. You want your reader to focus on the content without bad mechanics distracting them. 

Now that you have the basic rules down, here are some bio examples to help you write yours. Pay attention to flow and content, and edit them to meet your needs. 

Short bio examples

Here’s a short bio for an events brochure for a graphic designer leading a workshop:

[name] is a speaker, graphic designer, and UX engineer who builds performant branding strategies with an eye for accessibility. [name] helps brands of all sorts, from startups to multinationals, transform how they tell stories through visual design and cutting-edge technologies that focus on sustainable, inclusive engagement. 

And here’s a data analyst’s work bio example for LinkedIn: 

I’m a certified data analyst with a natural curiosity for transforming complex data into action. With more than 10 years of experience, I’ve developed expertise in statistical modeling and predictive analysis.

Currently, I’m a project manager at TechBiz focused on enhancing business strategies through data optimization. I’ve been instrumental in driving growth for several Fortune 500 companies and was recognized in 2022 as one of “America’s Innovators” by Women in Data. 

Why they work: Both bios concisely illustrate current job roles, career focus, and unique character traits. Small details like “eye for accessibility” and “natural curiosity” show personality and professional values, illustrating what they’ll be like to work with. 

Long bio example

Here’s a freelance writer example for their portfolio website: 

I’m a Mexico City-based freelance writer by way of Louisville, Kentucky. My weekly newsletter on sustainability, policy, and culture — Sustainability Now — has been mentioned by the LA Times, The Nation, and Vogue London and has over 20,000 subscribers.

My work recently appeared in Foreign Policy, the New York Times, and Mother Jones, where I’ve written about sustainability in cities, business, and consumption. And I’ve also contributed to Politico and Dissent and won an award for my story on the history of natural wine for MOLD. 

I’m a firm believer that positive environmental change is powered by conscientious consumption. Since 2018, I’ve consulted content marketing teams of startups and branding agencies to transform how their businesses and consumers engage with our planet through storytelling. 

I have a bachelor’s degree in environmental science with a minor in journalism from Boston University. I also have completed Google’s SEO Fundamentals and UC Davis’ Content Marketing Strategy course. 

In my spare time, you can find me hiking through the national parks surrounding CDMX with my dog, Mole, when we aren’t looking for the city’s perfect vegan taco.

For business consulting, please contact me at [name]@gmail.com. For editorial inquiries and media work, please contact my agent at [name]@talentcorp.com. 

Why it works: This bio is comprehensive and focused on professional goals while listing key achievements, recognitions, and core principles to establish credibility and align the reader with her values.

And personal details and a touch of humor add warmth and authenticity that resonate and illustrate a well-rounded individual. 

A successful professional bio covers all the bases, letting your reader know what you’re about and what it’d be like to work with you. Clarity and conciseness require nuance and careful curation, but the extra work pays off.

With these tips, professional bio examples, and a little self-reflection about your accomplishments and aspirations, you’ll soon write a bio like a natural wordsmith.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to write a professional bio (with examples and templates)

• Rebecca Strehlow
• 13 min read

Get started by: Creating a website →  | Getting a domain →

Which three words would you use to describe yourself? Most of us have been asked this question and many of us have fumbled through it awkwardly.

Coming up with a personal description can be daunting. But there are times when it’s essential - whether we’re updating our LinkedIn profiles, blogging for Medium or creating a business website of our own.

In this post, we’ll go over how to write a bio, step by step. To help guide you, we’ve also included a handy template, along with some professional bio examples for your inspiration. With these resources, you’ll find that writing a bio, as part of making a website , is much easier than you might think.

What is a short bio?

Before you learn how to write a bio, you should have a clear understanding of what it is and why you need it.

In the world of literature, a personal biography can span the length of an entire novel, like Nelson Mandela’s Long Walk to Freedom or Malala Yousafzai’s I Am Malala . In the online world, however, a bio is a short paragraph in which you introduce yourself. Typically, some of the best business websites place bios on a designated About Us page in their website, as well as on their social media pages and other networking platforms.

What to include in a short bio

Depending on your audience and goals, your bio can highlight your personal interests, your professional achievements or a mix of both. Here are some of the elements a bio might include:

Job title or workplace

University degree and other qualifications

Hometown or city of residence

Personal or professional goals

Mission statement and values

Skills and expertise

Interests and hobbies

The goal of writing a bio is to provide people with a snapshot of who you are. This is important for a variety of reasons, whether it’s drawing people toward your personal website or promoting your blog, attracting clients and business partners to your brand, or highlighting your achievements for job interviews.

How to write a short bio

The most effective online bios are both professional and concise. Here’s how to write a short professional bio that suits your website or brand:

Introduce yourself

State your company or brand name

Explain your professional role

Include professional achievements

Discuss your passions and values

Mention your personal interests

01. Introduce yourself

Begin your bio by stating your first and last name. If you’re writing in the third person, these should be the first two words of the paragraph. This makes your name easy for your audience to identify and remember. Your bio is a huge part of your personal branding efforts, and should start with a strong intro to make a positive impact.

02. State your company or brand name

Think about whether you want your bio to represent yourself on a personal level, or whether you’d like it to come across as more professional. If you have a personal brand or business - for example, a blog, freelance business or eCommerce site - be sure to mention your brand name at the beginning of your bio. Don’t be afraid if the name sounds simple or redundant. It’s perfectly fine, for instance, to say Mary Smith is the founder and CEO of Smith Digital.

Likewise, feel free to mention the name of another company or brand that you work for if you’d like to associate it with your professional accomplishments - e.g., Mary Smith is a consultant at Google and the founder and CEO of Smith Digital.

03. Explain your professional role

Next, briefly explain your current position. This is relevant whether you’re the founder of a company, a high-level specialist or a beginner in your field, and it can be similar to the description you have on your resume. Your website visitors won’t necessarily know what your job involves, so elaborating on your primary responsibilities helps paint a picture of who you are and what you have to offer. This can also be used, if needed for employment and recruitment opportunities. If you're a freelancer a strong bio can make all the difference in how successful sourcing work can be.

04. Include professional achievements

In addition to explaining what your job entails, highlight milestones that make you stand out. Even if you haven’t won an award or gained external recognition, you can discuss ways in which you’ve contributed to your professional role and touch on new ideas or approaches that you bring to the table.

05. Discuss your passions and values

Once you describe what you do and how you contribute to your role, you’ll need to explain the why . This is one of the most important elements to focus on as you consider how to write a bio.

Think about the values and passions underlying your work, as well as your professional philosophy. What gets you up in the morning? What’s the driving force behind what you do?

You can also think of this part of your professional bio as a kind of mission statement. Perhaps your mission is to serve others, contribute to society, grow your expertise or learn new skills. Whatever your reasons, expanding upon these ideas can help your audience get a better understanding of what truly matters to you. Don't be afraid to deploy storytelling in this part of creating your bio. Explore your narrative and then convey it.

06. Mention your personal interests

The most effective short bios will not only focus on your professional experience, but will also touch on what you like to do in your spare time. Consider mentioning:

Your family

Your hometown

Your hobbies

Side projects you’re working on

Transitioning to a more casual discussion of who you are outside of work is a great way to conclude your bio. This will present you as a more well-rounded person while making you relatable for your audience.

Professional bio template

As you go through the steps on how to write a bio, this handy template will help you get started:

Sentence 1: [Name] is a [job title] who [job description].

E.g., Lisa Green is an English teacher who teaches beginning to advanced literature courses for 10th and 11th grade students at Bloomfield High School.

Sentence 2: [Name] believes that [why you do the work you do].

E.g., Lisa believes that written and analytical skills are not only a fundamental part of academic excellence, but are also the building blocks of critical thinking in high school and beyond.

Sentence 3: [Name/pronoun] has [mention your achievements].

E.g., In addition to managing the English curriculum for the school, she runs an after school program where she works one-on-one with students.

Sentence 4: [Name/pronoun] is a [mention any relevant awards, training or honors].

E.g., She has also been nominated Teacher of the Year for two consecutive years.

Sentence 5: [Name/pronoun] holds a [insert degree] in [field of study] from [university].

E.g., Lisa holds a BA in Creative Writing and a Master’s Degree in Teaching from the University of Michigan.

Once you’ve filled in this template, put it all together into a single paragraph to create an initial framework for your professional biography. Note that you can shorten or expand upon this bio according to your unique needs.

Professional bio examples

Now that you know the basics of writing a professional bio, here are some short bio examples to inspire you. You can use these examples as additional templates for guidance as you craft your own personal biography.

Like the creators of these examples, you can place your bio on your personal or professional website and, later, revise the structure for other online platforms.

01. Bristol Guitar Making School

Of all the professional bio examples, Alex Bishop’s content exudes passion. Strategically placing the bio on the About page of his small business website , he highlights his skills and explains why he finds his work meaningful. In particular, we love his description of why he chose to pursue guitar making:

“​My passion as a guitar maker comes from a life-long obsession with making things. From a young age I have always tried to manipulate objects and materials in order to create something entirely different. I find that working with wood is a way for me to connect with nature. The simple act of shaping wood to make something functional or beautiful brings me endless satisfaction.”

He also lists his accomplishments and awards, adding credibility to his business and building trust among prospective clients.

02. Alexandra Zsigmond

As someone who has served as art director for both The New York Times' opinion section and The New Yorker , it's no surprise that Alexandra Zsigmond's bio is thorough and detailed. Providing statistics or reflections on the things she achieved in her career is a clever way to demonstrate her value without saying so directly. As she explains:

"She has collaborated with a roster of over 1000 artists worldwide and art directed over 4000 editorial illustrations. She is known for greatly expanding the range of visual contributors to the Times, drawing equally from the worlds of contemporary illustration, fine art, animation, and comics."

03. Amanda Shields Interiors

Amanda Shields provides us with another effective bio example on her interior design website. Importantly, she spices up her bio by explaining how home decor aligns with her personal life and why it’s so close to her heart as a mother and entrepreneur:

"After working as a product designer for numerous retailers over the years, and after I had my first child, I decided to take the plunge and start my own home staging business…. Coincidentally, a month later I discovered I was pregnant with my second child. I loved the new challenges I faced as a new entrepreneur and mom and it didn't take long for me to discover that this was my calling…. I felt the need to expand my business and launch Amanda Shields Interiors as its own entity to focus specifically on residential interiors and design."

By placing this content on her website’s About page, she provides potential clients with insights into her expertise and professional experience. She expands upon the choices she made along her career path, strategically making note of her achievements and acquired skills along the way.

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Tips for writing a bio

As you write your bio using the professional template above, make sure to keep the following tips in mind:

Keep it concise: Your bio should be sufficiently explanatory but it should also be short and to the point. A good rule of thumb is to keep each element of your bio - from your job description to your mission statement and hobbies - to about 1-2 sentences. That way, you’ll end up with a brief paragraph that holds your readers’ attention without rambling on.

Consider your audience: The voice and tone you choose for your biography largely depends on your audience and personal goals. If you’re looking for a job and are writing primarily for recruiters, you’ll want to use a serious, professional tone. On the other hand, if you’re creating an Instagram bio , consider using more casual, conversational language that reflects your personality.

Add humor: Relatedly, consider adding humor when appropriate. This is especially valuable if you’ve founded your own business or created your own website , as it can give you a distinct brand identity while helping your audience build a stronger sense of connection with your brand.

Link to your website: When writing a bio for a platform other than your own website - a social media page, another company page, or a guest blog or publication - remember to include a link to your website. This will help you promote your website while highlighting your professionalism and authority.

Adapt for different platforms: You’ll most likely need to adapt the length and writing style of your biography to suit different platforms. For example, you may place a longer bio on your website’s About page and a shorter one on your LinkedIn page. In these cases, use the same main principles for writing a bio while scaling down the most important elements.

How to write a bio in four sentences or less

Really need to create a super short bio? We'd suggest following some of the tips above, just condensing them into less word for a short bio that still makes impact.

But if we really had to choose we'd say focus on - you, your professional role and company. That condenses everything that matters for bio into three sentences. Humor, creativity and uniqueness still all matter - just use fewer words to convey them.

Creating a bio for your website

As we’ve noted in the examples above, one of the most strategic places to put your bio is on your website - so be sure to consider it within your web design plans. Whether the goal of your site is to start and promote your business , showcase your design portfolio or display your resume, including a bio gives your audience a glimpse into the person behind your content. It can also kickstart your professional growth . Show the world what you do, how you do it and why it matters, and people will be drawn to your passion and inspired by your experience.

Bio for a website example:

Hi, I'm Alex Johnson, a passionate web developer with over 10 years of experience in creating dynamic and user-friendly websites. I specialize in front-end development, bringing innovative designs to life with clean and efficient code. When I'm not coding, you can find me exploring hiking trails, experimenting with new recipes, or buried in a good book. Let's build something amazing together.

Pro tip: You can add a bio to many different types of websites, so using templates can help you create yours faster. For example, if you're creating a portfolio website , explore portfolio website templates to help you get started.

Creating a bio for social media

Crafting a professional bio for social media is vital as it introduces you or your brand, and it builds credibility and trust. A well-written bio establishes your expertise, attracts the right audience, and fosters engagement. It helps maintain a consistent brand image, optimizes search and discovery, and opens doors to networking and career opportunities. A compelling bio delivers a concise, informative snapshot of who you are, what you do, and the value you bring, leaving a lasting impression on visitors and potential collaborators alike.

Bio for social media example:

🌟 Tech Enthusiast | 📚 Avid Reader | 🎨 Amateur Artist | 🌍 Explorer

Passionate about AI and its impact on our future. Sharing insights on tech trends, book recommendations, and my travel adventures. Lover of all things creative. Let's connect and inspire each other

You may need to edit your bio depending on which social media platform you plan to use it on. Some of the most popular ones include Twitter, Facebook, Instagram and TikTok. Focus on getting your bio right on the platforms you plan to focus your personal or brand social media marketing efforts on.

Writing a bio with AI

If you're looking to write your bio fast while creating your website, consider using an AI text generator to build your draft. You'll still need to make sure it goes through. an intensive editing process, so that it really captures the essence of who you are and your professional skills. A bio is about much more than just basic information, so don't forget to include the storytelling too. Build a website with Wix and you can make use of the in-built AI text generator within its Editor .

Why good bios are important for a professional

In a world where first impressions matter, a well-crafted bio can make a significant impact in establishing trust and credibility with potential clients, employers or collaborators. It also offers insight into your personality and values, helping to forge authentic connections with your audience. It acts as a powerful tool for personal branding, allowing you to differentiate yourself in a competitive landscape and leave a memorable impression.

A strong bio also serves as a gateway to opportunities, whether it's securing new clients, landing job interviews or establishing partnerships. It acts as a professional introduction, allowing you to showcase your expertise. A polished and impactful bio is essential for you to effectively communicate your professional identity and stand out in your field.

Writing a bio without experience

Writing a bio when you don't yet have experience can be challenging, but it's an opportunity to showcase your potential and aspirations.

Begin by highlighting your educational background, skills and any relevant coursework or projects you've completed. Focus on your passions, interests and personal qualities that make you unique. Consider including volunteer work, internships or extracurricular activities that demonstrate your commitment and initiative. Emphasize your eagerness to learn and grow in your chosen field and express your future goals and aspirations. Don't be afraid to be honest about your current stage and your willingness to gain experience and develop professionally.

If you don't know what to write in your bio, start by brainstorming your key experiences, achievements, skills and personal attributes. Consider what sets you apart and what you want others to know about you. Look for inspiration from other bios or profiles in your field, and consider seeking feedback from friends, mentors or colleagues. Don't hesitate to highlight your passions, interests and goals, as well as any unique experiences or perspectives you bring to the table. Remember to keep it concise and engaging, and don't be afraid to revise and refine your bio until it accurately represents you.

How to write a bio FAQ

A short bio, short for biography, is a concise summary of a your life or professional background. It provides a brief overview of your key achievements, qualifications, experiences, and relevant details. Typically written in the third person, a short bio is often used in various contexts, such as professional profiles, social media accounts, introductions for speaking engagements, author descriptions, and other situations where a brief introduction is required. The length of a short bio can vary, but it's generally kept to a few sentences or a short paragraph to provide a snapshot of the person's background and expertise.

How do I write a bio about myself?

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5 Tips for Writing a Small Business Owner's Biography

• Small Business
• Online Business
• Home Business
• Entrepreneurship
• Operations & Success

Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and has authored more than 2,500 articles for popular small business websites.

Most professionals, small business owners included, can benefit from having a well-written and professional biography. The main goals of a professional biography are to give the reader an accurate sense of who you are and what you do, establish expertise and credibility, and qualify your experience and background. An interesting biography that accomplishes all of these things can help you develop trust in you and your brand, making it a powerful tool for your business.

There are many ways a small business owner can use a biography. Some ideas include:

• Incorporating it into your marketing materials
• Providing it to clients with proposals
• Submitting it with speaking, presenting, and teaching applications
• Posting it on your website and blog
• Including it in any books, e-books, reports, or professional documents you create

While you may have several different versions of your bio that you use in the different outlets listed above, all versions start with one well-written, comprehensive summary of who you are, where you came from and what you do. In fact, you should have three versions of your bio to start — short (one to two sentences), medium (one to two paragraphs) and long (three to four paragraphs).

To get you started, here are some tips for writing a biography that you can use in your small business over and over again.

Include the Basics

One of the great things about a well-written bio is flexibility. You can include as much or as little information as you want. Typically, though, there are some universal elements you will usually want to include in your bio. For example, most bios include:

• Current job, business or professional experience
• Publications or presentations you have completed
• Educational background
• Professional memberships you currently hold
• Awards, honors, and certifications you have received
• Your contact information

Grab the Reader's Attention

Remember that most people who will be reading your bio are strangers who know very little about you. Start by introducing yourself and using an attention-grabber to draw the reader in and make them want to learn more about you. Using a conversational voice throughout will also make it easier for your readers to follow along.

Write It In Third Person

Many professional bios are written in the third person, using "he/she/they" instead of "I." Presenting your bio as if someone else wrote it for you provides a distinction between you and the writer (even if it is understood that it is the same person). The third person also enhances professionalism and makes people more willing to trust what is being said.

Get a Little Personal

Don't be afraid to include some personal or unique information about yourself in your bio. Consider including a headshot of yourself, quotes or testimonials from clients , and links to examples of your work. You may also want to mention whether or not you're married with children and where you reside. Depending on the outlet, you may even want to add a sentence or two about your favorite hobbies or pastimes.

Update It Frequently

Your experience and qualifications change, so your bio should not be viewed as a static document. You should modify and update it periodically to reflect changes and to keep it fresh. And make sure you're using the most recent version whenever you pull a copy to use in your business.

As a small business owner, a bio gives you an opportunity to summarize your qualifications, highlight some interesting facts about yourself, and inject a little of your personality. Start by writing a draft using the tips above, then hand it off to a friend or colleague for review. Use the feedback you receive to fine-tune your bio and create a few different versions. Before you know it, you will have a very powerful tool to use in your small business.

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Standout Professional Bio Examples (And Why You Need One)

• Compelling examples of bios in multiple contexts

The difference between a resume and a professional bio

Who needs a professional bio.

A professional bio is one of the most important pieces of writing you have in your toolkit.

What career and business opportunities will yours open up?

Effective examples of bios in multiple contexts

When crafting a professional bio, be intentional about the content you include and tailor it according to your objectives.

You want to adjust it accordingly based on where it appears and what type of organization and industry you work for.

The purpose of a professional bio is generally to:

• State who you are and what you do
• Provide examples of your work experience that bolster your credibility
• Tell your story

How you go about accomplishing these three goals, however, will vary.

We compiled a variety of professional biographies and explain why they are effective to give you an idea of how to structure yours.

Company Website

If you are a senior executive, you may have a professional bio on your company’s website: this is the most common request we receive.

John Hartman | Equifax

John Hartman put together a classic example of an executive bio for the Equifax website.

His writing is clear, concise, and follows the standard structure for an effective bio by providing:

• Name and current role at Equifax
• Previous experience at Equifax
• Early career history
• Education summary

If you’re looking for a conventional executive bio, you’ll want to follow this format.

It’s perfectly acceptable to use the bio you have on your company’s website for LinkedIn.

However, don’t forget that LinkedIn is still a social media platform, so it’s okay to infuse a bit more personality into it !

Jay Shetty | Personal Brand

Jay Shetty's profile headline and introduction quickly grab the reader's attention: “Meet the former monk who is making wisdom go viral.”

He further builds his credibility by explaining that he has 200 million views on social media, over one million followers, and was selected for Forbes 30 Under 30.

His bio also includes information about his education and career history while infusing elements of his story (we’ll forgive him for grammar errors and focus on content – because it is quite strong).

At the end, he also provides a preferred method of contact.

You should consider including your email address or a link to your LinkedIn profile as well – especially if your bio doubles as a marketing tool.

Need help crafting a compelling executive bio? Learn more  about our professional bio writing service!

Personal Website

We’re increasingly seeing freelancers and even professionals in the corporate sector building personal websites that serve as an online resume, so to speak.

If you are a freelancer or run your own business, think carefully about your copy and what kind of message you are sending to your readers.

• What kind of impression will they have of you and your business after reading your bio?
• Does your bio leave them inspired and wanting to talk to you further?
• What is the image you are trying to convey? Do you want to come off as polished and professional, engaging, fun, or simply vanilla? 

Melanie Everett | melanieeverettco.com

Melanie Everett runs an independent real estate firm in Chicago.

Coming from a journalism background, she has leveraged her writing skills to drive her real estate business. She currently ranks in the top 1% of real estate agents in Chicago.

Conference or Event Pamphlet

If you are speaking on a panel or delivering a keynote speech, you may have the opportunity to provide a bio to be featured in the event’s print materials.

For these types of communications, you’ll want your bio to be shorter than what you might include on a company page or LinkedIn summary.

These executive bios build credibility for you and your company while positioning you as an expert on the topic you will be speaking about.

Vera Manoukian | Hilton

Hilton’s Vera Manoukian provided this bio when she spoke on a panel titled “The Rebirth of Full-Service Hotels,” effectively demonstrating her leadership experience in the hospitality sector.

Nonprofit Bio

Executive bios for nonprofit organizations often employ a storytelling approach to introduce readers to the organization’s mission and impact.

Ben Justus | EGBOK Mission

In his bio, Ben explains why he started EGBOK, the work his organization does, and how it has grown.

When you contribute to an industry blog, you may have the opportunity to include additional information that showcases why you are an authority on the topic.

In this context, your bio can also serve as publicity for your company.

Arianna Huffington | THRIVE Global

Brian X. Chen | The New York Times

Other times, you may have very limited space to work with, making it especially important to consider how each word is adding value.

A resume and professional bio are both personal marketing documents, but they are used in different contexts.

Resumes are generally used to apply for a job. They are written in third person, follow a conventional structure, and are predominantly based on facts and achievements .

Professional bios , on the other hand, provide a more informal narrative that serves as a compelling elevator pitch.

Professionals of all experience levels can benefit from a bio.

As an executive, you should have a long and short version of a professional bio to use on:

• Corporate or personal websites
• Company marketing brochures
• Conference materials

If you are a student , you can use yours as a LinkedIn summary or on the webpage of a campus organization you are a part of. You never know who might come across it!

We hope these examples have given you inspiration and an understanding of what to include in your bio.

When writing yours, remember to keep the following in mind:

The best bios are written thoughtfully and intentionally, so it’s not something you want to leave to the last minute!

Need a compelling executive bio? You can order our professional bio writing service here !

About resume pilots.

Resume Pilots is an award-winning executive resume writing firm and a proud member of the Professional Association of Resume Writers and Career Coaches. Our previous clients include CEOs and senior executives at the world's leading companies.

As a professional services firm, we take your reputation seriously. We are committed to delivering writing excellence and superior service while operating with integrity and discretion. Recruitment firms we partner with also trust us to consistently deliver quality documents for their clients.

Our writers have studied in the Ivy League and other top-tier universities and have strong writing backgrounds coupled with industry experience.

Here's how we can help you:

Resume, Cover Letter, and LinkedIn Writing Services : If you are looking for end-to-end support, hire one of our professional resume writers to rewrite your documents from the ground up.

Executive Resume Template Downloads : If you plan to prepare your own resume, consider using one of our classic, ATS-friendly resume templates for Microsoft Word.

To learn more about our services, book an introductory call with our founder here or email [email protected] .

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About the Author Matt Glodz

Matt Glodz is the Founder and Managing Partner of Resume Pilots and a Certified Professional Resume Writer. After studying business communication at Cornell University, Matt worked within Fortune 500 companies, where he noted that qualified candidates were frequently denied interview opportunities due to poorly written documents. At Resume Pilots, Matt combines his business and writing background - which includes prior work for a Chicago Tribune publication - to craft resumes that give his clients the best chance of landing interviews. He works with clients ranging from CEOs to recent graduates and has been writing resumes for over 10 years. He has been quoted on numerous business and career-related topics in outlets including Business Insider, CNBC, Fortune, Glassdoor, The Ladders, and Thrive Global.

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Tips for Writing an Interesting Small Business Owner’s Bio

Feb 17, 2022

All business owners should have a well-written, professional bio.

You can use it to develop trust in your brand , market yourself and your company, attract customers, build a customer base, and appeal to investors.  

As the leading internet marketing company in Florida, we are going to share some helpful tips you can use to write a compelling small business owner’s biography.  

But before we delve into that, let’s first discuss what a professional bio is.  

What Is a Professional Bio?

A professional biography is a summary of who you are: where you come from and what you do. This helps establish your integrity and expertise. A compelling bio instills trust in you and your brand.

Where Can You Use a Professional Bio?

Once you have a professional bio, you can:

• Use it as a blurb for any articles, books, reports, or any professional documents you write.  
• Include it in your marketing materials.  
• Add it to your proposals.  
• Post it on your website or blog.  

How to Write a Good Professional Bio

1. start with your name..

If you’re concerned about sounding redundant since your name will be printed above your bio, don’t be. This is one of the few occasions where it’s okay to be repetitious.

2. Mention your company’s name.

After your name, you want to mention your brand or company name. If your company has awards, this is a great place to mention them.

Something like this may seem very simple, but it’s effective. It tells people who you are and what you do right away.

3. Include details about what you do.

Use the next few lines of your bio to describe what you do as a small business owner.  

For example: “Jane Doe is the founder and CEO of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in Florida. She is responsible for running all facets of the business, including sales. Doe has a proven executive management track record and over 20 years of entrepreneurial experience.”

Write down your primary responsibilities first, so your readers can visualize who you are during the day and what you have to offer in your niche.  

4. State at least one professional accomplishment.

To establish your experience, you want to mention what you have achieved in your professional career. This will serve as proof that you are who you say you are.

If you’re not sure what to write down, ask yourself this:

"What have I done for myself or for others that make me a valuable player in my niche?"

As the leading internet marketing company in Florida, we suggest that aside from your professional accomplishments, you should also mention your educational attainment, if you're involved in your community, and in what ways.

Here are some things to think about including:

• Community and industry involvement: How do you show leadership outside the office? Do you participate in charitable activities?
• Education: Where did you attend school? Do you have any academic honors, special training, or certifications?

5. Explain your values and how this guides the way you do business.

Values help build a sense of purpose in the workplace by empowering your employees to work on achieving a common goal.  

Some of the most common company values are those that are related to customer relationships, company growth, and business relationships. These are often translations of your very own values.  

For example, if one of your values is reliability, then your clients can expect that you and your employees will deliver work outcomes to agreed quality standards and timeframes.  

If you’re not sure what your values are, ask yourself the following questions:

• Why do you do what you do?
• What is your vision for your company?
• What gets you up in the morning?
• What values do you and your employees share that will make your business a huge success?

6. Wrap your bio up by telling your readers who you are outside of work.

Give your readers a peek at who you are as a person by describing what you like to do when you're not working. This may include:

• Spending time with family and pets.
• Playing your favorite sports.
• Doing hobbies or interests you love.  
• Side hustles you’re working on.
• Favorite food.

People like to connect with others . The more genuine you feel, the more likable you’ll seem.  

Tips for Writing a Good Bio

Pique The Interest of your Readers

Starting your bio with your name is a great way to draw the attention of your readers and make them want to learn more about you.  

Using a conversational tone in your writing will also make it easy for readers to follow along.  

Tailor It to Your Intended Audience

To make your bio more compelling, you should first identify its purpose and who will be reading it.  

Is it for a publication? Marketing material? A proposal for a client?

Once you know the purpose of your bio, you can customize it as necessary.

For example, if it’s for a client, they’ll want to know more about your achievement and what makes you qualified to earn their trust.  

If it's for a magazine feature, they'll probably want more information about your personal life.  

Depending on your audience, your bio can be formal, funny, or personalized.  

Don’t Be Afraid to Be Vulnerable

People love authenticity . Show people your personal side by mentioning whether you’re married or not, your hobbies, favorite food, and so on.

Depending on the purpose of your bio, don't be afraid to give away a little information about your professional life.  

Update Your Bio

As time goes by, your experience and qualifications change. To reflect this progress, it’s important to update your bio every now and then.  

Is Your Bio Interesting?

Your bio gives you an opportunity to outline your qualifications and feature some interesting facts about yourself. You could even show off a little about your achievements.  

You can use this to establish credibility, build trust, and win over potential customers.  

If you don’t have a bio yet, it’s high time for you to create one! Use this blog to help you get started.  

Need Help with Your Marketing?

Digital Resource is an internet marketing company in Florida. Our team of digital marketing specialists can help you maintain a positive image by managing the spread of relevant information, strengthening your marketing campaigns, and boosting your employer branding.

If you want to improve how your customers and your employers see you and your company, we can help! Contact us today for a free consultation.

Get a Free Marketing Consultation!

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How to Write a Short Bio: 5 Examples and Templates

• How to Write a Short Bio Part 1
• What to Include in a Short Professional Bio Part 2
• Example of a Formal Short Bio Part 3
• Example of a Casual Short Bio Part 4
• Examples of Well-Written Short Bios Part 5
• Short Bio: Best Templates Part 6
• Tips for Writing a Short Bio Part 7
• Optimizing Your Bio for Different Platforms Part 8

A short bio is a concise and informative summary of your professional background, accomplishments, and personal interests. It’s an opportunity for you to introduce yourself to others, whether it’s for networking, job applications, or social media profiles. By writing a short bio, you allow others to quickly understand your expertise, strengths, and personality.

As you write your short bio, consider your audience and tailor the content accordingly. You might want to have different versions of your bio for varying contexts, such as a professional conference, a job application, or a social media platform. Regardless of the situation, strive to be authentic and maintain a tone that reflects your personality while also adhering to professional standards.

Part 1 How to Write a Short Bio

When writing a short bio, first focus on being concise and relevant. A short bio should be approximately 4-6 sentences or about 150 words. Be sure to highlight your achievements, experience, and expertise with confidence and clarity.

To start, introduce yourself briefly, including your name, title, and current role or profession. Next, mention your most significant accomplishments in your field thus far. This can include awards, certifications, publications, or any other relevant milestones. Discuss your current work and projects, providing the reader with a snapshot of your professional life. Make sure to emphasize your unique strengths and specialties. Then, touch upon your education or any other credentials that showcase your expertise.

“Jeremiah Smith, an award-winning graphic designer, specializes in creating visually stunning websites and marketing materials for a diverse clientele. With over 10 years of experience, Jeremiah has led branding projects for major corporations and small businesses alike, receiving accolades for his innovative design solutions. Currently, he serves as the Creative Director at X Design Studio, where he is dedicated to helping clients grow their digital presence. Jeremiah holds a Bachelor of Fine Arts in Graphic Design from the prestigious Art Institute of Chicago.”

For a stronger impact, customize your short bio by tailoring it to the specific platform, audience, or purpose. By prioritizing information and emphasizing the most relevant points, you can create a brief, engaging bio that showcases your unique skills and accomplishments.

Part 2 What to Include in a Short Professional Bio

• Your job title and current role : Start by mentioning your current role and the industry you’re working in. This helps to establish your expertise and gives readers an immediate understanding of your professional focus.
• Career accomplishments and milestones : Highlight a few significant achievements in your career thus far. These can be successful projects, promotions, or awards you’ve received. Be specific about what you’ve accomplished and how it demonstrates your expertise.
• Skills and qualifications : Briefly mention the key skills and qualifications you possess that make you an expert in your field. This can include technical abilities, soft skills, certifications, or degrees.
• Interests and personal touch : Add a few personal details that showcase your interests and passions outside of work. This can humanize your professional persona and help you connect with readers on a more personal level. However, be careful not to share too much personal information.
• LinkedIn and networking opportunities : Include a link to your LinkedIn profile or other professional social media accounts. This provides readers with an opportunity to connect with you and discover more about your background.

To present this information effectively, write your short professional bio in the third person and maintain a confident, knowledgeable, and clear tone of voice. Keep the content concise and easy to understand by breaking it into paragraphs and using formatting elements such as bullet points and bold text when necessary.

Here is one more example of a well-crafted short professional bio:

“John Smith is a seasoned marketing manager with over 10 years of experience in the tech industry. He currently leads product marketing efforts at X Company, where he has successfully launched new products and significantly increased market share.

John holds a Bachelor’s degree in Business Administration and is certified in digital marketing. His expertise includes strategic planning, content creation, and driving brand awareness through innovative campaigns.

In his free time, John enjoys hiking, photography, and volunteering at the local animal shelter. Connect with him on LinkedIn to learn more about his professional experience and accomplishments.”

Taking Into Account Personal and Professional Aspects

Try to strike a balance between your personal and professional aspects:

• Make sure to mention any relevant professional accomplishments and skills that showcase your expertise in your field. If you are a student or a working professional, add details about your university, current position, or professional experiences that give readers an insight into your capabilities.
• Don’t forget to add a touch of personality to your bio. Including personal details, interests, and hobbies will make you more relatable and create a connection with your audience. However, try to keep these personal elements brief and relevant to your overall bio. For example, if you are writing a bio for a personal website or Twitter, you could mention that you are an avid painter or a dedicated volunteer at a local animal shelter.

When writing in the second person, use short paragraphs to make your bio easy to read and understand. For instance:

• Full name: Briefly mention your full name at the beginning of your bio.
• Professional skills: List your core skills and accomplishments in bullet points or a table format.
• Personal interests: Share some hobbies or interests related to your profession or that showcase your values.
• Personal goals or mission statement: Include a sentence or two about your professional philosophy and core values to give readers a sense of your personal brand.

Related: How to Write a Personal Mission Statement (20 Examples)

Be cautious with the contact information you provide, especially if your bio will be accessible to the public on your personal website or social media profiles. Make sure only the necessary details are included to avoid any privacy concerns.

In summary, your short bio should be a reflection of both your personal and professional self. Showcase your skills and accomplishments while adding personal touches to make it engaging and relatable. Keep the text concise, use appropriate formatting, and remember to maintain a confident, knowledgeable, neutral, and clear tone throughout your bio.

Related: What Are Your Values? How to Discover Your Values

Selecting the Tone for Your Short Bio

Selecting the right tone for your short bio is crucial to portraying yourself in the way you want to be perceived. Consider the context in which the bio will be read and choose a tone accordingly. There are two main tones you can adopt: formal and casual.

Part 3 Example of a Formal Short Bio

Formal Tone : If you’re writing a bio for a professional context, such as a job, conference, or publication, opt for a formal tone. This means using more sophisticated language, avoiding slang, and maintaining a professional vibe throughout the bio. To achieve this, write in complete sentences, utilize proper grammar and punctuation, and highlight your achievements and expertise. Be sure to remain confident and clear in your writing. Example: “Dr. Jane Doe is a renowned expert in the field of molecular biology, with over 15 years of research experience to her credit. As the recipient of several prestigious awards, Dr. Doe’s groundbreaking work has had a significant impact on the scientific community.”

Part 4 Example of a Casual Short Bio

Casual Tone : A casual tone works well for less formal situations, such as bios on personal websites, blogs, or social media profiles. Here, you can use more relaxed language and showcase your personality. However, it’s still important to sound knowledgeable and approachable. Feel free to use contractions, incorporate humor, and speak directly to your audience to create an engaging tone.

“Hey there! I’m John, a travel enthusiast who loves exploring new cultures and tasting exotic dishes. When I’m not backpacking across the globe, you can find me geeking out about the latest tech gadgets or sipping on a well-crafted cocktail.”

In both cases, whether formal or casual, always ensure that your voice is confident, neutral, and clear. Remember to keep it concise, avoid exaggeration or false claims, and maintain a second-person point of view.

Part 5 Examples of Well-Written Short Bios

Short bio example 1.

Jane Smith is a marketing expert with over 10 years of experience in helping brands elevate their online presence. With a passion for storytelling, Jane excels in creating content that engages and inspires. In her free time, she enjoys hiking, photography, and exploring her city’s local coffee shops. Connect with Jane on LinkedIn or follow her on Twitter @JaneSmith.

Short Bio Example 2

John Doe is an experienced software engineer with a knack for developing cutting-edge applications. Specializing in full-stack web development, John’s expertise lies in JavaScript, Python, and Node.js. When he’s not coding, John can be found playing the guitar, tutoring local students in programming, or cheering on his favorite esports team.

Part 6 Short Bio: Best Templates

Short bio template 1.

[Your Name] is a [industry or profession] expert with [number of years] of experience in [specific skills or areas of expertise]. [He/She/They] specializes in [technical skills or industry knowledge] and has a passion for [relevant interests]. In [his/her/their] free time, [your name] enjoys [hobbies or activities]. Connect with [your name] on [social media platforms] or through [his/her/their] website.

Short Bio Template 2

As a [occupation or field], [Your Name] incorporates [unique qualities or skills] to produce [specific type of work]. With a background in [relevant experience], [He/She/They] has been able to [achievement or accomplishment] through [personal path or passion]. When not [working or creating], [Your Name] spends [his/her/their] time [hobbies or activities], always seeking new inspiration.

[Your name] is a [profession or role] with a background in [relevant expertise or industry]. [He/She/They] earned a [degree] in [field] from [institution]. [Your name] has [number of years] experience in [profession/industry], providing [valuable service or skill]. Outside of work, [your name] enjoys [hobbies or personal interests]. Connect with [your name] on [social media platform] or visit [your website or portfolio].

Customize these examples and templates to fit your own unique skills, experiences, and personality. Using a second person point of view, focus on the key aspects you want your audience to know about. Be confident and transparent about your achievements and interests, and let your short bio speak for itself. Happy writing!

Part 7 Tips for Writing a Short Bio

• Know your target audience : Consider the people who will be reading your bio and focus on the information that will be most relevant to them. Tailor your bio to best serve their needs and expectations.
• Highlight your accomplishments : Share information on your achievements, awards, and notable experiences. This will give your audience an understanding of your expertise and success in your field.
• Include your goals and mission statement : Tell your audience what drives you and what you hope to achieve. This can help create a connection with the reader and showcase your dedication to your work.
• Maintain a professional tone : Write in a clear and concise manner, avoiding casual language and slang. A confident and knowledgeable tone will convey your competence in your field.
• Keep personal information to a minimum : While you may choose to mention some personal tidbits, be mindful of what you share. Focus on information that enhances your professional image, rather than oversharing personal details.
• Promote your brand and company : If you represent a business or have a personal brand, mention your company name and mission statement. This can help reinforce your brand identity and make a stronger impression on your audience.
• Prioritize transparency and authenticity : Be honest about your experience and qualifications. Avoid exaggerating or making false claims in order to maintain trust with your audience.
• Limit self-promotion : While it’s important to show off your accomplishments, be sure to keep the focus on meaningful information rather than excessive self-promotion. This will help engage readers and build credibility.
• Use formatting to enhance readability : Break up your bio into paragraphs, use bullet points for lists, and bold text for important details. This will make it easier for your audience to read and understand your bio.
• Include contact information : Provide a way for your audience to get in touch with you, whether it’s an email address, phone number, or a link to your website.

Part 8 Optimizing Your Bio for Different Platforms

On LinkedIn , focus on your professional achievements and skills. Use bullet points or a table to highlight your most significant accomplishments. Feel free to include any relevant certifications, courses, or awards. Remember that LinkedIn is a professional networking platform, so maintaining a professional tone is crucial.

For a resume , your bio should be concise and focus on summarizing your career history and specific expertise. Make it easy for potential employers to grasp your main strengths quickly. Use bold text to emphasize crucial information, such as your job title, years of experience, or industry-specific skills.

On a personal website , you have more freedom to express your personality and showcase unique aspects of your life. Consider adding anecdotes, hobbies, or personal achievements to give visitors a glimpse of who you are outside of your professional life. You can also touch on your professional capabilities but keep it concise.

For Twitter , keep in mind the character limit for bios and make every word count. Capture your profession or industry, and maybe add a touch of your personality or interests through emojis or hashtags. It’s common to see authors and celebrities mention their latest projects, books, or achievements here.

Frequently Asked Questions

What are the essential elements of a short bio.

A short bio should include:

• Your name and current role or profession.
• Brief background information including education and relevant work experience.
• Notable accomplishments or skills relevant to your profession.
• Personal interests or ambitions that showcase your personality.
• A call-to-action, such as directing readers to your portfolio or LinkedIn profile.

How can I create a compelling short professional bio?

To create a compelling short professional bio, follow these steps:

• Start strong with a clear and concise introduction.
• Focus on your most relevant qualifications and experience.
• Highlight key achievements and successes.
• Provide a personal touch that showcases your unique attributes.
• Keep it brief and easy to read, aiming for around 100-150 words.

What are some tips to make my short bio stand out?

• Use vivid language and strong, active verbs.
• Tailor your bio to your audience, emphasizing information that is most relevant to them.
• Share a unique or unexpected personal interest to pique interest.
• Edit and proofread your bio carefully, ensuring it is free of errors and reads smoothly.

How can I tailor my short bio to different contexts?

Adjust your short bio for different contexts by:

• Focusing on relevant skills, experience, or accomplishments for each specific audience.
• Adjusting the tone or language to suit the platform (e.g., more casual for a social media profile or more formal for a conference bio).
• Emphasizing specific personal interests or accomplishments that align with the context or audience.
• Updating your call-to-action as needed to direct readers to relevant content or profiles.

Related: 150+ Awesome Examples of Personal Values

• 20 Inspiring Examples: How to Write a Personal Mission Statement
• How to Live By Your Values

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20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates]

• Share This: Share 20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates] on Facebook Share 20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates] on LinkedIn Share 20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates] on X

Lindsay Kolowich Cox | HubSpot | October 13, 2022

Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.

To help you author one that packs a punch, we’ll teach you how to write a professional bio and leverage professional bio templates with the best professional bio examples we’ve ever seen to draw inspiration from.

What is a Professional Bio?

A professional bio or biography is a short overview of your experience. Professional bios usually include details about education, employment, achievements, and relevant skills.

Purpose of Professional Bios

A bio tells an audience who you are, and what you’ve done, and also hints at what you are capable of doing. It can help potential employers, fans, or customers get a sense of your personality and what you stand for.

That may be hard to achieve without a starting point. Below, we’ve included professional templates to expedite the process of writing a great resume bio.

Read the full article and access templates here .

How to write better bios

by Margot Lester | Dec 10, 2012 | E'ship , Writing/How to Write

Updated June 2023

Originally posted as part of a series for national write a business plan month..

Many just use standard bios when we're asked for one, giving the requester information they could just as easily (maybe even more easily) get from Linkedin . Sure. OK. Fine. But investing just a little time will yield a better bio. Here's how. Use this strategy whether you're writing you own bio or crafting one for someone else.

A strategy for better biographical sketches

For each bio, create a context for the credentials. Of course list experience, degrees, etc., but explain how those skills complement other team members’. Then explain why this person – as opposed to anyone else with similar skills and experience – is on the team. I use the Position-Rationale-Proof Strategy™ for this:

• What you think: Your opinion
• Why you think it: Your reasoning
• How you know:  The proof points (evidence, examples, explanation)

Here’s one I did for someone we’ve just added to our team to work on a specific project:

To write the bio, I worked across and down the organizer, making complete sentences from my notes. Here’s the resulting draft:

Caroline provides a unique perspective and background the project team needs. A senior at UNC, her experience as a recruitment counselor for the Panhellenic Council enables her to create authentic messaging designed to increase college student attendance. Her domestic and international network of 18- to 24-year-olds provides excellent access to our target market. She comes to the project with knowledge and understanding of global affairs and innovation issues, gleaned from coursework in her major, global studies. Pursuing a minor in journalism, Caroline’s covered innovative medical research at the university. Her major and minor give her the experience and context to research and write promotional and educational materials for the conference without a lot of training and staff resources. Caroline is a strong writer with direct experience interviewing international sources and working in a deadline-driven environment. She blogged her study-abroad experience; was a weekly reporter for The Odyssey, a student publication; filed weekly publication-quality features for class; and has experience interviewing medical researchers and international sources. A bonus: Carolina is fluent in French, the language spoken by 115 million people in 31 African nations, many of which are involved in the conference.

[Another example: How to write a recommendation with the PRP ]

The whole process took about 15 minutes , but I did this on my own. You might want to gather your team and/or advisers to complete a What-Why-How for each member together. Use the organizer to take notes, then pull the most relevant Whys and Hows to use in the narrative.

Action Items:

• Add story-telling to the management team section to create meaningful context for investors.
• Use the Position-Rationale-Proof to build out your bios. Download the how-to deck and blank organizer .

Related Content:

• How to frame your business plan
• Tips for entrepreneurs
• Write better reports with the PRP

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18 Best Business Biographies to Read

By: Angela Robinson | Updated: October 21, 2021

You found our list of top business biographies .

Business biographies are narratives that tell the stories of entrepreneurs and the birth and growth of influential companies. These works deal with topics such as childhood influences, education and early career, business founding, and the evolution of entrepreneurial empires. The purpose of these books is to provide further context and insight into the personal factors that contributed to the creation of companies, and to inspire and educate current and future entrepreneurs.

These works are a subset of business books and are similar to entrepreneur books and CEO books .

This list includes:

• autobiographies of business founders
• biographies of business leaders
• entrepreneur biographies
• business biographies about women

Here we go!

List of business biographies

Here is a list of biographies of business leaders that shed light on how to launch and nurture legacies and empires.

1. Shoe Dog by Phil Knight

Shoe Dog is one of the most popular autobiographies of business founders of all time. This memoir has received endorsements from the likes of Bill Gates and Warren Buffet.

In his own words, Nike founder Phil Knight recounts the journey of founding the sneaker company and its ascent into a top athletic wear brand. Knight gives a peek into his early life and influences, as well as insights into his leadership and business philosophy. Shoe Dog is a masterful illustration of tenacity, vision, and the business lifestyle.

Notable Quote: “Beating the competition is relatively easy. Beating yourself is a never-ending commitment.”

Read Shoe Dog .

2. Amazon Unbound: Jeff Bezos and the Invention of a Global Empire by Brad Stone

Amazon Unbound is Brad Stone’s followup to the bestselling book, The Everything Store: Jeff Bezos and the Age of Amazon. This latest biography about the founder of Amazon charts the company’s rise to global titan status and chronicles Bezos’ evolution as a leader within the past decade. The work includes the company’s development of cloud technology, Alexa, and Prime Video, as well as acquisitions of Whole Foods and The Washington Post . The book continues the narrative of the story of Amazon and its founder and lays forth the next chapter in the saga of the e-commerce giant.

Notable Quote: “Jeff is master of ‘this isn’t working today, but could work tomorrow.’ If customers like it, he’s got the cash flow to fund it.”

Read Amazon Unbound .

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3. Iacocca: An Autobiography by Lee Iacocca

Iacocca: An Autobiography is a firsthand account of the life of the legendary auto executive. Lee Iacocca’s life is a prime example of the American dream– raised by immigrants, he rises up the ranks in corporate America and dominates the auto world. In the course of this journey, Lee Iacocca revolutionized the automobile industry and earned icon status. The autobiography traces the highlights of Iacocca’s illustrious career, from his part in creating the Mustang and ascent to president of Ford, to saving the Chrysler brand, and defeating hurdles along the way. Iacocca: An Autobiography is a motivational read and a rallying call for resilience.

Notable Quote: “In the end, all business operations can be reduced to three words: people, product, and profits. People come first. Unless you’ve got a good team, you can’t do much with the other two.”

Read Iacocca: An Autobiography .

4. Titan: The Life of John D. Rockefeller, Sr. by Ron Chernow

Titan  traces the life of legendary businessman John D Rockefeller. This biography aims to examine Rockefeller through a new lens. Many other accounts either overly-glorify Rockefeller as a hero or condemn him based on The Standard Oil Company’s later scandals. Ron Chernow angles to lift the veil on and gain insight into the notoriously private Rockefeller by compiling a comprehensive account of his full life. The book follows John Rockefeller Sr from his childhood to death. In doing so, the author not only recounts the moves and deals that helped build a business and charity empire, but also shares stories and quotes that more thoroughly flesh out the figure behind the great deeds.

Notable Quote: “Rockefeller equated silence with strength: Weak men had loose tongues and blabbed to reporters, while prudent businessmen kept their own counsel.”

Read Titan: The Life of John D. Rockefeller, Sr.

5. The Man Who Solved the Market: How Jim Simons Launched the Quant Revolution by Gregory Zuckerman

The Man Who Solved the Market is a bestselling book about Jim Simons, the mathematician who pioneered an algorithm-driven approach to investing that achieved unheard-of market returns. The book unpacks Simon’s backstory by tracing the codebreaker’s early adolescence, education at MIT, early career, and finally the late-life acclaim and founding of Renaissance Technologies. Gregory Zuckerman connects Simons’ story to the broader current climate and notes the influences the discovery had on the wider world. The Man Who Solved the Market also holds lessons about teamwork and professional collaboration.

Notable Quote: “Scientists and mathematicians are trained to dig below the surface of the chaotic, natural world to search for unexpected simplicity, structure, and even beauty”

Read The Man Who Solved the Market .

6. How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams

How to Fail at Almost Everything and Still Win Big is equal parts amusing and profound. In this book, Dilbert comic creator Scott Adams traces his career, paying special attention to the flops, setbacks, and disappointments. By focusing on failure, Adams explains how he was able to transform losses into lessons and eventual opportunities. The author’s signature wry sense of humor elevates the underdog narrative beyond motivational fluff and into actionable advice.

While telling his own tale, Adams drops tidbits such as:

• Goals are for losers. Systems are for winners.
• The most important metric is to track your personal energy.
• Conquer shyness by being a huge phony (in a good way.)

While this book is structured more like a self-help guide than a traditional biography, it is full of personal anecdotes that provide a much more rounded picture of the famous cartoonist.

Notable Quote: “Failure always brings something valuable with it. I don’t let it leave until I extract that value.”

Read ​​ How to Fail at Almost Everything and Still Win Big .

7. The Snowball: Warren Buffett and the Business of Life by Alice Schroeder

The Snowball provides a personal portrait of the Oracle of Omaha. In this exclusive biography, Warren Buffet allows Alice Schroeder and the readers intimate access into his inner life by way of years of one-on-one interviews with the author. The book reveals previously non-public details about Buffet’s childhood, career, and relationships, and sheds light on the investor’s inner-drivers, values, and areas of personal growth. The Snowball shows Warren Buffet’s human side and gives extra context to the magnate’s extraordinary accomplishments.

Notable Quote: “Intensity is the price of excellence.”

Read The Snowball .

8. Pappyland: A Story of Family, Fine Bourbon, and the Things That Last by Wright Thompson

Pappyland is a tale of familial entrepreneurial duty and legacy preservation. The book tells the tale of Julian Van Winkle III’s battle to save his father and grandfather’s lifework and the reputation of the family whiskey business. The work chronicles Van Winkle’s early struggles to keep the business afloat in leaner years to the eventual rise to several-hundred-dollar-a-bottle prestige, and the resulting need for innovation and reinvention that stayed true to the company’s roots. Few entrepreneur biographies touch so heavily on themes of family devotion and obligation, making Pappyland a moving and relatable read as well as a practical business study.

Notable Quote: “That’s the work of adulthood. Sorting out the good and bad within.”

Read Pappyland .

9. The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert Iger

The Ride of a Lifetime is a self-penned profile of Disney executive Robert Iger. The book recounts Iger’s rise from entry-level employee at ABC to head of the most powerful media company in the world. Iger reflects on the industry changes that he saw and had a hand in during his long and lucrative career, and highlights the keys to his professional success. While the book is not strictly a memoir, Iger structures this guide with personal details that give context to his business behaviors. The Ride of a Lifetime provides a direct look at the philosophies of the man behind the mouse.

Notable Quote: “Ask the questions you need to ask, admit without apology what you don’t understand, and do the work to learn what you need to learn as quickly as you can.”

Read The Ride of a Lifetime .

10. Steve Jobs by Walter Isaacson

Walter Isaacson’s official profile on Steve Jobs ranks as one of the best biographies of business leaders. Drawing on over 40 interviews with Jobs and hundreds more with family and friends, colleagues, and rivals, Isaccson weaves a thrilling account of the icon’s life. The result is a comprehensive collection of life events that shaped the subject told from multiple perspectives. From childhood to college, inventions and product launches, collaborations and clashes, career setbacks and redemptions, and roller-coaster relationships, Steve Jobs paints an appropriately complex portrait of a larger than life figure with undeniable human flaws.

Notable Quote: “One way to remember who you are is to remember who your heroes are.”

Read Steve Jobs .

11. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance

Ashlee Vance’s Elon Musk is a profile of a monumental current businessman. This biography retells Musk’s extraordinary story of overcoming childhood adversity in South Africa only to become one of the most influential figures in Silicon Valley and modern industry. The book touches on Musk’s early pursuits in PayPal, the founding of Tesla, as well as the eventual decision to set sights on space and enter the aerospace frontier. The book is an exploration of Musk’s character and vision, charting his life through his innovations and ideas.

Notable Quote: “Good ideas are always crazy until they’re not.”

Read Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future .

12. Sam Walton: Made In America by Sam Walton

Sam Walton: Made in America is the story of Walmart and the man who made Walmart the behemoth that it is today. This autobiography reveals how Walton grew a single dime store into a retail giant. The book explores how Walton built his foundations, structured his business, grew the company, bounced back from missteps, and kept control over his mission even as his empire expanded around the country and the world. Sam Walton: Made in America is a book about big business world ambition paired with small-town values, and is a distinctly American tale of commercial success and the achievement of a distinct vision.

Notable Quote: “Great ideas come from everywhere if you just listen and look for them. You never know who’s going to have a great idea.”

Read Sam Walton: Made In America .

13. Empire State of Mind: How Jay Z Went from Street Corner to Corner Office by Zack O’Malley Greenburg

Empire State of Mind is a love letter to Jay Z’s business acumen. This biography recounts the rapper’s meteoric rise from ghettos to boardrooms. The book highlights some of the key points in Carter’s career, including the inception of Roc-a-Fella records, marriage to Beyoncé, birth of Roc Nation, and expansion into the streetwear, alcohol, and streaming spaces. Viewing Jay-Z as a businessman above all and hailing his hustler mindset, Empire State of Mind spins a tale of entrepreneurship, self-creation, and re-invention.

Notable Quote: “One of the main reasons for this success is Jay-Z’s ability to build and leverage his personal brand. As much as Martha Stewart or Oprah, he has turned himself into a lifestyle.”

Read Empire State of Mind .

14. Authentic: A Memoir by the Founder of Vans by Paul Van Doren

Authenti c is one of the final projects of Vans founder Paul Van Doren. The memoir tells the tale of how a high school dropout went on to helm one of the most beloved shoewear brands in the world. This autobiographical account charts Van Doren’s journey of working in a rubber factory as a teenager to creating the renowned skateboard shoe company, to preserving the legacy throughout the decades. The book examines the decisions that made the foundations of the empire and the elements that rocketed the company to fame. The story also deals with the personal and professional obstacles that threatened and informed the work. Authentic is a parable for following passions and staying true to style and vision even in the face of change.

Notable Quote: “What I’ve accomplished comes down to one thing: my knack for identifying and then solving problems. What I do better than anything else is cut out distractions. If a system isn’t working efficiently, I can see where it’s jammed, eliminate the problem, and find a way to keep everything moving forward.”

Read Authentic: A Memoir by the Founder of Vans .

15. Believe IT: How to Go from Underestimated to Unstoppable by Jamie Kern Lima

Believe IT tells the life story of Jamie Kern Lima, founder of IT Cosmetics and waitress-turned-entrepreneur who overcame the odds to build a company worth a billion dollars and to become the first female CEO of a L’Oreal brand. The book lays out defining events such as Lima learning of her adoption in early adulthood, and shows how the authors’ life hardships prepared her to face the adversity of a beauty industry that constantly told her she would not succeed. Believe IT is part manifesto and part memoir, and full-throttle motivational read.

Notable Quote: “How we react to times of uncertainty, and whether we make decisions based in love or fear, can change the course of our life. Champions aren’t made when the game is easy. In any area of life.”

Read Believe It: How to Go from Underestimated to Unstoppable .

16. The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It by Tilar J Mazzeo

The Widow Clicquot is a historical business biography, and is one of the most fascinating business biographies about women. The book tells the tale of Barbe-Nicole Clicquot Ponsardin, a businesswoman who gained control of her family’s business and revolutionized champagne. The biography describes how Clicquot Ponsardin turned misfortune into fortune and made a mark on the world at a time when opportunities for women were limited. The Widow Clicquot is an empowerment message and fascinating historical story wrapped into one riveting account.

Notable Quote: “Widowed at the age of twenty-seven, with no formal business training and no firsthand experience, Barbe-Nicole transformed a well-funded but struggling and small-time family wine brokerage into arguably the most important champagne house of the nineteenth century in just over a decade.”

Read The Widow Clicquot .

17. Losing My Virginity: How I’ve Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

Losing My Virginity is billionaire entrepreneur Richard Branson’s first autobiography. The book pinpoints the most essential events and influences in Branson’s life. As most business biographies do, the work starts with the executive’s upbringing and moves through his life chronologically. Branson’s many adventures include professional forays into the music and airline industries, as well as personal exploits such as trying to circle the globe in a hot air balloon. Alongside his colorful stories, the businessman shares his personal and professional philosophies, chiefly the belief of working hard yet having passions and wins beyond work. Losing My Virginity advocates for living a full and rounded life and taking control in both personal and business spheres.

Notable Quote: “I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”

Read Losing My Virginity .

18. Alibaba: The House That Jack Ma Built by Duncan Clark

Alibaba: The House That Jack Ma Built is a striking profile of the founder of one of the most expansive eCommerce companies in China and the world at large. The book highlights Ma’s humble beginnings as an English teacher as well as his late start to the world of entrepreneurship, and explores how the businessman rapidly climbed from running a company out of an apartment to securing a record-setting multi-billion dollar IPO. Alibaba: The House That Jack Ma Built provides a comprehensive history of Jack Ma’s life and professional journey and Alibaba’s evolution.

Notable Quote: “Today is brutal, tomorrow is more brutal, but the day after tomorrow is beautiful. However, the majority of people will die tomorrow night.”

Read Alibaba: The House That Jack Ma Built .

Founders, CEOs, and industry leaders are so often mythologized and painted as larger-than-life, that it can be easy to forget that these figures are humans with backstories and deeply personal lives. Business biographies provide perspective and additional insight into the motivations and influences of these legends and help flesh out more fully-formed profiles of these grand personas. These memoirs also portray the history of major companies and can paint fuller portraits of organizations’ origins and growth. By reading biographies on business leaders, professionals can be more mindful and in-control of their own work aspirations.

For more reading recommendations, check out this list of books on leadership or these business books by women .

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FAQ: Business biographies

Here are answers to common questions about business biographies.

What are business biographies?

Business biographies are narrative nonfiction works that follow the lives of industry leaders and chart the launch and growth of important organizations. These books often draw from interviews and mix facts and history with philosophy.

What are the best business biographies?

The best business biographies include Shoe Dog by Phil Knight, The Snowball by Alice Schroeder, and Steve Jobs by Walter Isaacson.

Author: Angela Robinson

Marketing Coordinator at teambuilding.com. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses.

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Marketing Coordinator at teambuilding.com.

Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses.

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How to write a professional bio about yourself

Writing a professional bio might feel like a big task, especially considering how important it is for your online presence. Your bio is often the first thing people see—whether they’re potential clients, employers, or collaborators. But don’t worry. With the right approach, you can create a bio that shows off your achievements and gives a glimpse of who you are.

This guide will help you write a great bio, give you some examples to get inspired, and show you how tools like AI Assist can make the process easier.

Why your professional bio matters

Your professional bio is a personal introduction that tells the story of who you are, what you do, and why you do it. It's more than just a resume—it’s an opportunity to connect with your audience on a more personal level. A well-crafted bio can:

• Build credibility: A strong bio establishes your expertise and trustworthiness in your field.
• Enhance visibility: When optimized for search engines, your bio can help others find you more easily online.
• Create connections: Your bio gives people a glimpse into your personality, values, and interests, making it easier for them to relate to you.

Given its importance, writing a professional bio is something you should approach thoughtfully. Let's explore the key elements to include in your bio and how to structure it effectively.

Critical elements of a professional bio

Start with your name and current role.

Begin your bio with a clear statement of who you are and what you do. This provides immediate context and sets the tone for the rest of your bio.

Example: “Jane Doe is a seasoned marketing strategist with over a decade of experience in digital campaigns and brand management.”

Highlight your professional achievements

Mention your key accomplishments, but keep them relevant to your audience. This could include awards, notable projects, or contributions to your industry.

Example: “She led the rebranding efforts for several Fortune 500 companies, increasing brand awareness by 30%.”

Share your mission or values

Your bio should reflect what you do and why you do it. Sharing your motivations or values helps readers understand what drives you professionally.

Example: “Jane is passionate about helping businesses find their voice in crowded markets, believing every brand has a unique story.”

Include relevant education or certifications

While not always necessary, including your educational background or certifications can add to your credibility, especially if they directly relate to your field.

Example: “She holds an MBA from Stanford University and a certification in digital marketing from Google.”

Add a personal touch

A touch of personality can make your bio more relatable. Share your interests, hobbies, or personal life, but keep it professional.

Example: “When she’s not strategizing for brands, Jane enjoys hiking with her two dogs and exploring new cuisines.”

Include a call to action

End your bio with a clear next step for your audience, whether it’s contacting you, visiting your website, or connecting on social media.

Example: “Connect with Jane on LinkedIn to discuss potential collaborations or learn more about her work.”

Professional bio examples to inspire you

Here are a few examples of professional bios that effectively balance professionalism and personality:

Example 1: “John Smith is a software engineer specializing in AI and machine learning. Over the past eight years, he has developed cutting-edge algorithms that have improved data processing speeds by 50%. John is passionate about the potential of AI to solve real-world problems and holds a Master’s degree in Computer Science from MIT. Outside work, he enjoys volunteering at local coding workshops and playing chess. Connect with John on GitHub to see his latest projects.”

Example 2: “Samantha Lee is a creative director with a knack for transforming brand identities. With a background in graphic design, she has spearheaded the creative vision for campaigns that have garnered international recognition. Samantha’s work is driven by a belief in the power of design to communicate compelling narratives. She is a Rhode Island School of Design graduate who advocates for sustainable practices in the creative industry. Samantha can be found traveling or working on her photography portfolio when not in the studio. Reach out to Samantha through her portfolio site to collaborate.”

Using AI Assist to draft your bio

Writing a professional bio can be challenging, especially if you’re unsure where to start. This is where AI tools like AI Assist come in handy. AI Assist can help you generate a first draft of your bio based on crucial information you provide, such as your name, role, achievements, and values.

Here’s how you can use AI Assist to draft your bio:

• Input your details: Enter basic information about yourself—your name, current position, and key accomplishments.
• Select the tone and style: Choose the tone you want for your bio, whether formal, casual, or somewhere between.
• Review and refine: Once AI Assist generates a draft, review it and make adjustments to ensure it accurately reflects your personality and professional identity.

AI Assist can save you time and provide a solid foundation to build on, but it’s essential to personalize the draft to make it yours.

Why your bio should be part of your online presence

Having a professional bio is just the first step. To maximize its impact, you must ensure it’s visible to the right audience. Here’s how to incorporate your bio into your online presence:

• Social media profiles: Update your LinkedIn, Twitter, and other social profiles with your bio. This helps potential employers or collaborators get a quick snapshot of who you are.
• Personal website: If you have a personal website, ensure your bio is prominently featured on the About page. This is where visitors often go to learn more about you.
• Professional networks: Join relevant professional networks and include your bio in your profile. This can enhance your visibility within your industry.

Your online presence is an extension of your professional identity. By strategically placing your bio across various platforms, you ensure that the people who matter most can easily find and connect with you.

Start creating your professional bio today

Writing your bio doesn’t have to be complicated. With a simple plan, some inspiration, and some help from tools like AI Assist, you can create a bio that genuinely reflects who you are.

Ready to improve your online presence? Give B12's AI-powered tools a try. Sign up now and see how a great bio can make a big difference.

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