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• One-on-one interviews-   These are conducted in high-traffic areas such as shopping malls during in-person surveys. They allow you to hand out product samples, packaging, or advertising to consumers and get rapid feedback. In-person surveys can provide response rates of over 90%, but they are expensive. An in-person survey might cost up to $100 per interview due to the time and work needed.
• Telephone surveys-   This is cheaper than in-person surveys, but they are more costly than surveys sent by mail. However, consumers’ aversion to constant telemarketing and persuading consumers to engage in phone polls has become more challenging. Response rates to telephone surveys are typically in the 50 %to 60 % range.
• Mail surveys-   This is a low-cost technique to reach a large number of people. They’re a lot less expensive than in-person or phone surveys, but they only get 3 to 15% of people to respond. Mail surveys, despite their low return, are still a cost-effective option for small enterprises.

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Market Research Report Samples & Templates

What is market research ? Market research is an important component of a business strategy  that involves gathering of information about customers’ needs or references when it comes to the products and services that they want and need to use. Market research can be done in a number of ways that are applicable to the product or the service being dealt with. The right approach ensures accurate and useful results. The entire market research process, including the results or outcome of the research, are recorded and presented through a market research report. Here are sample reports that will help and guide you on how you can create your own market research report.

Market Research Report Samples

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Conducting a market research on a specific industry? Then you will need all the help that you can get to make the task easy for you to do. Here is an industry market research report sample that you can use to guide you with writing your report. This sample provides notes and instructions on how you can go about putting the contents of your report. It is also pleasant to the eyes with its light color scheme and includes illustrations that represent data.

This market research report sample focuses on the environment, specifically on the monitoring and software use by palm oil growers. This is a detailed and comprehensive market research report that consist of 24 pages in total and includes details like an executive summary , introduction, situational analysis, methodology, results, etc. The sample is also packed with bar graphs and charts to present data in an easier and more understandable manner.

• Executive Summary : A concise overview of the report’s main findings, conclusions, and recommendations, allowing readers to quickly grasp the essence of the research.
• Market Overview : Detailed information about the market size, growth trends, and potential, including historical data and future forecasts. You can also see more on Market Research & Analysis Report .
• Market Segmentation : Analysis of the market divided into categories such as age, gender, income, geography, or product type, offering insights into different consumer segments.
• Consumer Demographics and Behavior : Insights into who the consumers are, their behaviors, preferences, and purchasing patterns.
• Competitive Analysis : A review of key competitors in the market, their market share, strengths and weaknesses, and recent market strategies .
• Market Dynamics : Examination of factors driving and restraining market growth, including technological advancements, regulatory changes, and economic conditions.
• SWOT Analysis : A breakdown of the market’s strengths, weaknesses, opportunities, and threats, providing strategic insights. You can also see more on Weekly Research Report .
• Recommendations and Strategies : Based on the findings, this section offers actionable recommendations for market entry, positioning, pricing, and promotion strategies.

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In every report, a set of standards is often followed. These standards then become the basis of a report document that is used as a model that guides the making of all other types of report. One such document is this standard market research report template. With the use of this template, you will be able to produce a thoroughly written market research report that is based on the certain standards. Use it like you would other reports, like company monthly management report , which also follows a certain set of standards.

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A report template will make your task easier and more convenient to do because it already lays out or provides an sample outline of what must be included in your report. What is left for you to do is supplying the required information and detailing the methods used in the report as well as the results of the report. If you ever need one, you can always download this sample and breeze through your report. Just make sure that you have it proofread before you actually have it presented.

The “5 P’s” of market research often refer to a framework used to ensure comprehensive study of a product or service within its market. While the classic marketing mix includes the “5 P’s” of marketing (Product, Price, Place, Promotion, and People), in the context of market research, these components can be interpreted slightly differently to focus on gathering data:

• Product : Analyzing the product involves understanding its features, benefits, and usability, as well as how it compares to competitors’ offerings. Researching the product helps identify gaps in the market and opportunities for improvement or innovation. You can also see more on Business Research Report .
• Price : This involves studying how much customers are willing to pay for the product or service, the perceived value in the market, and how pricing compares to competitors. Price sensitivity tests and analyses of pricing strategies also fall under this category.
• Place : Research in this area focuses on distribution channels and locations. It includes where customers buy the product, the effectiveness of these channels, and the logistics of getting the product to the market.
• Promotion : This pertains to how the product is marketed and promoted. It involves analyzing which promotional strategies are most effective, how competitors are advertising, and the impact of different sales promotions and campaigns. You can also see more on Market Analysis .
• People : Often added as the fifth “P” in a more modern marketing mix, this aspect focuses on the target customers. It includes demographic studies, customer behavior analysis, and preferences. It also looks at customer service interactions and any other human element involved in the marketing process.

These five aspects are crucial for a holistic view of the market environment and can help businesses tailor their strategies to meet the needs and desires of their customers more effectively.

Reports can either be simple or complicated. You will always have a choice on the type of report that you want to make regardless if they are financial reports , business reports , or daily reports . In market research, you can make it a complicated report or a simple one just like the sample shown above. Check out the sample and get ideas on how you can make our report simpler but better. Bright ideas always come to those who explore new things.

This sample is a group market research on social media, specifically on the effects or attractiveness of Facebook as a medium used in advertising and how it can increase sales and profit. The sample makes a good sample reference for conducting a market research on other social media platforms, like Instagram, Twitter, Google, LinkedIn, Pinterest, Etsy, etc. It’s a lengthy report, but every page is worth it. If you need to make something similar, then we recommend that you use this sample as reference.

• Purchase from Market Research Firms : Organizations such as Gartner, Forrester, and Nielsen provide in-depth reports on a variety of industries. These can be purchased directly from their websites. You can also see more on Marketing Reports .
• Industry Associations : Many industry associations produce market research reports for their sectors. Membership in these associations often includes access to these reports as part of the membership benefits.
• Government and Public Resources : Agencies like the U.S. Census Bureau, Bureau of Economic Analysis, and similar organizations globally offer free access to a wealth of data that can be used for market analysis.
• Academic Institutions : Universities and colleges often have access to market research databases and reports. These are available to students, faculty, and sometimes the public through their libraries. You can also see more on Market Feasibility Report .
• Consulting Firms : Hiring a consulting firm to conduct tailored market research can provide reports that are specifically designed to address particular questions or challenges faced by your business.

Use this sample marketing research report as your guide or reference if you need to write a report about nutritious food. This sample is taken from the United States Agency for International Development and the Global Alliance for Improved Nutrition Diary . This ensures that you get a reliable source of information that you can use on your own report. This detailed and comprehensive report consist of 44 pages in total, and the different sections are written in bold.

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This market research report sample is presentable and includes a title page, background, objectives, summary of sample recommendations , detailed assessment of pilot study, specific results and analyses, etc. If you need a report sample that you can use as a reference or study material, then this sample should be one of the many samples you must check. You will surely be able to create a presentable and well-written market research report.

Market research can be categorized into several types based on the nature of the data collected and the methods used. Here are some of the main types of market research:

• Qualitative Research : Typically involves smaller, non-quantifiable data to understand underlying reasons, opinions, and motivations. Techniques include focus groups, in-depth interviews, and content analysis. You can also see more on Research Reports .
• Quantitative Research : Involves collecting and analyzing numerical data to quantify opinions, behaviors, and other defined variables. Methods include surveys with large sample sizes, structured interviews, and statistical analysis.
• Secondary Research : Involves analyzing existing data that has already been collected by someone else, such as reports from government agencies, industry published data, and information available in books and online. This type of research is generally used to gain initial insights into a topic, which can then be explored in more depth through primary research.
• Competitive Analysis : A specific type of market research focused on gathering information about competitors and how they operate. It includes analyzing competitors’ marketing strategies, market share, strengths and weaknesses, products, pricing, and more. You can also see more on Market Research Proposa l.
• Market Segmentation Research : Involves dividing a market into distinct subsets of consumers with common needs or characteristics, and then designing strategies specifically tailored to these segments.
• Brand and Product Research : Focuses on understanding how a brand or product is perceived in the market, determining the positioning of a product, and evaluating brand equity. This can involve testing product features, packaging, pricing, and overall brand reputation.
• Customer Satisfaction and Loyalty Research : Measures how satisfied customers are with a company’s products or services, identifies the reasons for customer dissatisfaction, and determines what drives loyalty.
• Pricing Research : Aims to determine how much customers are willing to pay for a product or service and analyzes how pricing could impact demand and profitability.
• Impact Research : Evaluates the impact of specific business decisions or events on the market or on consumer perceptions and behaviors. This can include testing the effectiveness of marketing campaigns, changes in business operations, or new market entries. You can also see more on Market Research Survey .

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Fillable market research report templates are very easy to use. They work like online sample forms  where you fill out the details that make up your report and save the changes that you have made once you are done or modify it whenever you need to. Enough spaces are provided for you to write the details on. The template is also well-organized allowing you to easily find the different parts of the report on the different pages. It is also print-ready so you can print a copy of it anytime you want and need.

Want a professional-looking and well-written report sample? Then why not check out this sample above. This sample does not only looks professional but it also looks very neat and reliable. A profile summary of the responses of the participants of the research is also provided. This will give you an idea on how you should present the data gathered aside from using bar graphs or charts.

Identify objectives, gather data through primary and secondary research, analyze findings, segment the market, and compile insights into a structured document with actionable recommendations.

Yes, they provide critical insights into consumer behavior, market trends, competitive landscapes, and potential opportunities, helping businesses make informed decisions and strategize effectively. You can also see more on Target Market Analysis .

The duration varies depending on scope, complexity, and method. Typically, a basic report can take a few weeks, while in-depth studies might take several months.

Marketing involves promoting and selling products or services, while research focuses on gathering and analyzing data to inform marketing strategies and meet consumer needs. You can also see more on Marketing Research Proposal .

Conduct surveys, interviews, and focus groups; utilize online resources; analyze industry reports; monitor competitors; and engage with customer feedback to collect comprehensive market data.

The market research has provided valuable insights into consumer behavior, competitive strategies, and emerging trends. Strategic application of these findings will enhance decision-making, improve market positioning, and ultimately drive growth and profitability for our business in the evolving landscape.

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Market Research Report

Report generator.

Market research equips a company or businessperson the information from their past or current undertaking and analyzes these details to anticipate and plan for the future. This process may not be actually done by all, but it really is a game changer. To present these data, reports are used.

Since these gathered pieces of information are vital for the company’s growth and success,  reports should be comprehensible and organized. Though a researcher already obtained a set of useful data, if he/she can’t relay this to the panel well, it all goes to waste. Hence, the presence of a  market research report is really critical.

Market Research Report Examples & Templates

Feeling anxious about how to channel these pieces of information to the panel neatly and properly? Let us help you with that! This composition will give you ideas on how to present your market research report professionally with these templates and examples.

1. Editable Market Research Report

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Size: A4 & US Letter Size

As a market researcher , the data that you have gathered is very crucial. Thinking about the complexity of this information, it could be very difficult to present it in a simple and understandable manner. If it’s an arduous job that keeps you from being productive, give this template a try. This editable market research report is very light to edit so you can make one on your own.

2. Environmental Monitoring Market Research Report

Size: 503 KB

Being one of the forces that affect a business, the environment should be studied. In this market research report, the present critique of the media and the Roundtable on Sustainable Palm Oil (RSPO) who assert the requirements of membership reporting are inadequate. This well-designed report helps the company to know and assess the occurring challenges. If you’re into a similar task, take time reading this sample.

3. Sample Market Research Report

Size: 151 KB

If creating a market research report is new to you, refer to simple samples first. This comprehensible paper from Advanced Products Inc. provides you a report tackling the hardwood manufacturers in the U.S. Furthermore, this report wants to identify the potentials and the market segment, examine the company’s capability, etc.

4. MSI Data Market Research Report

Size: 688 KB

Market research can be done in-house, by the company itself, or by a third-party company that has expertise in this field. This sample falls on the latter which is conducted by MSI Market Research for Industry, an independent company emerged in 1980. This report talks about contaminated land assessment and remediation in the UK market. Is your topic related? Consider seeing this sample.

5. Agricultural Market Research Report

Size: 730 KB

Along with mining and forestry, agriculture is the source of the common raw materials in several types of business. Therefore, it should be studied well to know what are the different aspects or factors affecting agricultural sustainability. This market research report discusses the community attitudes toward Australian fisheries management and provided their findings well.

6. Sales and Marketing Research Report

Sales and marketing research is also vital to identify issues and generate solutions for each of the issues. This sample from RSM McClure Watters aims to investigate and assess the supply of skills for the current exportation as well as the marketing forecast, gaps, provisions, and recommendations to address any identified issues. If you are going to write one, this sample is recommendable to read.

7. DOI Market Research Report

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DOI or digital object identifier is a distinct alphanumeric string that is uniquely given by an agency to provide a continuous link and distinguish the content to its location on the Internet. Interestingly, this sample from mEDRA helps them to determine the application status of the DOI in which countries and in which sectors it is being used. If you see this sample as relatable, you may consider this as your guide.

8. Benchmarking Market Research Report

Size: 620 KB

Benchmarking is a process to measure the quality of the services, products, strategies, etc. of an organization in comparison to the measurement of fellow. A sample market research report is written to present the marketing mix model potential in deriving a consensus ranking for benchmarking on selected retail stores in Malaysia. Taking into consideration, before writing one, read a sample like this first.

9. Market Research Project Report

Size: 348 KB

The market research also helps to identify a certain approach or intervention’s feasibility . It also oversees if an advertisement is considered impactful or not. Likewise, this study from the School of Business-University of Nairobi aims to examine the effectiveness of Internet advertising on consumer behavior. Be guided in writing one with this simple market research project report .

10. Fashion Market Research Report

Trends in fashion changes rapidly; thus, it is very vital to learn whether a certain style would capture the consumer’s taste. This sample market research report from the Business of Fashion and McKinsey & Company provides them a forecast of the expected growth across regions and see the massive transformation in the fashion industry. Spare some time for this sample but learn more.

11. Content Marketing Research Report

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Content marketing is a merchandising tactic that focused on attractive contents to lure and keep the target market. This content marketing report shows various data from the North American B2B content marketers regarding the different issues they have encountered. Moreover, the way information is presented here is well done and highly readable. Learning this vibrant sample could really help you a lot.

Having a market research report is a good way to take into consideration the overall picture of the business. Creating one may be intimidating, especially if you are new to this field. Anyway, you can always seek for guides to help you achieve your goals. These samples and templates are just a few of them. Seeking for more? Our website will always be glad to support you.

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14 Market Research Examples

This article was originally published in the MarketingSherpa email newsletter .

Example #1: National bank’s A/B testing

You can learn what customers want by conducting experiments on real-life customer decisions using A/B testing. When you ensure your tests do not have any validity threats, the information you garner can offer very reliable insights into customer behavior.

Here’s an example from Flint McGlaughlin, CEO of MarketingSherpa and MECLABS Institute, and the creator of its  online marketing course .

A national bank was working with MECLABS to discover how to increase the number of sign-ups for new checking accounts.

Customers who were interested in checking accounts could click on an “Open in Minutes” link on the bank’s homepage.

Creative Sample #1: Anonymized bank homepage

After clicking on the homepage link, visitors were taken to a four-question checking account selector tool.

Creative Sample #2: Original checking account landing page — account recommendation selector tool

After filling out the selector tool, visitors were taken to a results page that included a suggested package (“Best Choice”) along with a secondary option (“Second Choice”). The results page had several calls to action (CTAs). Website visitors were able to select an account and begin pre-registration (“Open Now”) or find out more information about the account (“Learn More”), go back and change their answers (“Go back and change answers”), or manually browse other checking options (“Other Checking Options”).

Creative Sample #3: Original checking account landing page — account recommendation selector tool results page

After going through the experience, the MECLABS team hypothesized that the selector tool wasn’t really delivering on the expectation the customer had after clicking on the “Open in Minutes” CTA. They created two treatments (new versions) and tested them against the control experience.

In the first treatment, the checking selector tool was removed, and instead, customers were directly presented with three account options in tabs from which customers could select.

Creative Sample #4: Checking account landing page Treatment #1

The second treatment’s landing page focused on a single product and had only one CTA. The call-to-action was similar to the CTA customers clicked on the homepage to get to this page — “Open Now.”

Creative Sample #5: Checking account landing page Treatment #2

Both treatments increased account applications compared to the control landing page experience, with Treatment #2 generating 65% more applicants at a 98% level of confidence.

Creative Sample #6: Results of bank experiment that used A/B testing

You’ll note the Level of Confidence in the results. With any research tactic or tool you use to learn about customers, you have to consider whether the information you’re getting really represents most customers, or if you’re just seeing outliers or random chance.

With a high Level of Confidence like this, it is more likely the results actually represent a true difference between the control and treatment landing pages and that the results aren’t just a random event.

The other factor to consider is — testing in and of itself will not produce results. You have to use testing as research to actually learn about the customer and then make changes to better serve the customer.

In the video How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master , McGlaughlin discussed this national bank experiment and explained how to use prioritization, identification and deduction to discover what your customers want.

This example was originally published in Marketing Research: 5 examples of discovering what customers want .

Example #2: Consumer Reports’ market intelligence research from third-party sources

The first example covers A/B testing. But keep in mind, ill-informed A/B testing isn’t market research, it’s just hoping for insights from random guesses.

In other words, A/B testing in a vacuum does not provide valuable information about customers. What you are testing is crucial, and then A/B testing is a means to help better understand whether insights you have about the customer are either validated or refuted by actual customer behavior. So it’s important to start with some research into potential customers and competitors to inform your A/B tests.

For example, when MECLABS and MarketingExperiments (sister publisher to MarketingSherpa) worked with Consumer Reports on a public, crowdsourced A/B test, we provided a market intelligence report to our audience to help inform their test suggestions.

Every successful marketing test should confirm or deny an assumption about the customer. You need enough knowledge about the customer to create marketing messages you think will be effective.

For this public experiment to help marketers improve their split testing abilities, we had a real customer to work with — donors to Consumer Reports.

To help our audience better understand the customer, the MECLABS Marketing Intelligence team created the 26-page ConsumerReports Market Intelligence Research document (which you can see for yourself at that link).

This example was originally published in Calling All Writers and Marketers: Write the most effective copy for this Consumer Reports email and win a MarketingSherpa Summit package and Consumer Reports Value Proposition Test: What you can learn from a 29% drop in clickthrough .

Example #3: Virtual event company’s conversation

What if you don’t have the budget for A/B testing? Or any of the other tactics in this article?

Well, if you’re like most people you likely have some relationships with other human beings. A significant other, friends, family, neighbors, co-workers, customers, a nemesis (“Newman!”). While conducting market research by talking to these people has several validity threats, it at least helps you get out of your own head and identify some of your blind spots.

WebBabyShower.com’s lead magnet is a PDF download of a baby shower thank you card ‘swipe file’ plus some extras. “Women want to print it out and have it where they are writing cards, not have a laptop open constantly,” said Kurt Perschke, owner, WebBabyShower.com.

That is not a throwaway quote from Perschke. That is a brilliant insight, so I want to make sure we don’t overlook it. By better understanding customer behavior, you can better serve customers and increase results.

However, you are not your customer. So you must bridge the gap between you and them.

Often you hear marketers or business leaders review an ad or discuss a marketing campaign and say, “Well, I would never read that entire ad” or “I would not be interested in that promotion.” To which I say … who cares? Who cares what you would do? If you are not in the ideal customer set, sorry to dent your ego, but you really don’t matter. Only the customer does.

Perschke is one step ahead of many marketers and business leaders because he readily understands this. “Owning a business whose customers are 95% women has been a great education for me,” he said.

So I had to ask him, how did he get this insight into his customers’ behavior? Frankly, it didn’t take complex market research. He was just aware of this disconnect he had with the customer, and he was alert for ways to bridge the gap. “To be honest, I first saw that with my wife. Then we asked a few customers, and they confirmed it’s what they did also. Writing notes by hand is viewed as a ‘non-digital’ activity and reading from a laptop kinda spoils the mood apparently,” he said.

Back to WebBabyShower. “We've seen a [more than] 100% increase in email signups using this method, which was both inexpensive and evergreen,” Perschke said.

This example was originally published in Digital Marketing: Six specific examples of incentives that worked .

Example #4: Spiceworks Ziff Davis’ research-informed content marketing

Marketing research isn’t just to inform products and advertising messages. Market research can also give your brand a leg up in another highly competitive space – content marketing.

Don’t just jump in and create content expecting it to be successful just because it’s “free.” Conducting research beforehand can help you understand what your potential audience already receives and where they might need help but are currently being served.

When Spiceworks Ziff Davis (SWZD) published its annual State of IT report, it invested months in conducting primary market research, analyzing year-over-year trends, and finally producing the actual report.

“Before getting into the nuts and bolts of writing an asset, look at market shifts and gaps that complement your business and marketing objectives. Then, you can begin to plan, research, write, review and finalize an asset,” said Priscilla Meisel, Content Marketing Director, SWZD.

This example was originally published in Marketing Writing: 3 simple tips that can help any marketer improve results (even if you’re not a copywriter) .

Example #5: Business travel company’s guerilla research

There are many established, expensive tactics you can use to better understand customers.

But if you don’t have the budget for those tactics, and don’t know any potential customers, you might want to brainstorm creative ways you can get valuable information from the right customer target set.

Here’s an example from a former client of Mitch McCasland, Founding Partner and Director, Brand Inquiry Partners. The company sold a product related to frequent business flyers and was interested in finding out information on people who travel for a living. They needed consumer feedback right away.

“I suggested that they go out to the airport with a bunch of 20-dollar bills and wait outside a gate for passengers to come off their flight,” McCasland said. When people came off the flight, they were politely asked if they would answer a few questions in exchange for the incentive (the $20). By targeting the first people off the flight they had a high likelihood of reaching the first-class passengers.

This example was originally published in Guerrilla Market Research Expert Mitch McCasland Tells How You Can Conduct Quick (and Cheap) Research .

Example #6: Intel’s market research database

When conducting market research, it is crucial to organize your data in a way that allows you to easily and quickly report on it. This is especially important for qualitative studies where you are trying to do more than just quantify the data, but need to manage it so it is easier to analyze.

Anne McClard, Senior Researcher, Doxus worked with Shauna Pettit-Brown of Intel on a research project to understand the needs of mobile application developers throughout the world.

Intel needed to be able to analyze the data from several different angles, including segment and geography, a daunting task complicated by the number of interviews, interviewers, and world languages.

“The interviews were about an hour long, and pretty substantial,” McClard says. So, she needed to build a database to organize the transcripts in a way that made sense.

Different types of data are useful for different departments within a company; once your database is organized you can sort it by various threads.

The Intel study had three different internal sponsors. "When it came to doing the analysis, we ended up creating multiple versions of the presentation targeted to individual audiences," Pettit-Brown says.

The organized database enabled her to go back into the data set to answer questions specific to the interests of the three different groups.

This example was originally published in 4 Steps to Building a Qualitative Market Research Database That Works Better .

Example #7: National security survey’s priming

When conducting market research surveys, the way you word your questions can affect customers’ response. Even the way you word previous questions can put customers in a certain mindset that will skew their answers.

For example, when people were asked if they thought the U.S. government should spend money on an anti-missile shield, the results appeared fairly conclusive. Sixty-four percent of those surveyed thought the country should and only six percent were unsure, according to Opinion Makers: An Insider Exposes the Truth Behind the Polls .

But when pollsters added the option, "...or are you unsure?" the level of uncertainty leaped from six percent to 33 percent. When they asked whether respondents would be upset if the government took the opposite course of action from their selection, 59 percent either didn’t have an opinion or didn’t mind if the government did something differently.

This is an example of how the way you word questions can change a survey’s results. You want survey answers to reflect customer’s actual sentiments that are as free of your company’s previously held biases as possible.

This example was originally published in Are Surveys Misleading? 7 Questions for Better Market Research .

Example #8: Visa USA’s approach to getting an accurate answer

As mentioned in the previous example, the way you ask customers questions can skew their responses with your own biases.

However, the way you ask questions to potential customers can also illuminate your understanding of them. Which is why companies field surveys to begin with.

“One thing you learn over time is how to structure questions so you have a greater likelihood of getting an accurate answer. For example, when we want to find out if people are paying off their bills, we'll ask them to think about the card they use most often. We then ask what the balance was on their last bill after they paid it,” said Michael Marx, VP Research Services, Visa USA.

This example was originally published in Tips from Visa USA's Market Research Expert Michael Marx .

Example #9: Hallmark’s private members-only community

Online communities are a way to interact with and learn from customers. Hallmark created a private members-only community called Idea Exchange (an idea you could replicate with a Facebook or LinkedIn Group).

The community helped the greeting cards company learn the customer’s language.

“Communities…let consumers describe issues in their own terms,” explained Tom Brailsford, Manager of Advancing Capabilities, Hallmark Cards. “Lots of times companies use jargon internally.”

At Hallmark they used to talk internally about “channels” of distribution. But consumers talk about stores, not channels. It is much clearer to ask consumers about the stores they shop in than what channels they shop.

For example, Brailsford clarified, “We say we want to nurture, inspire, and lift one’s spirits. We use those terms, and the communities have defined those terms for us. So we have learned how those things play out in their lives. It gives us a much richer vocabulary to talk about these things.”

This example was originally published in Third Year Results from Hallmark's Online Market Research Experiment .

Example #10: L'Oréal’s social media listening

If you don’t want the long-term responsibility that comes with creating an online community, you can use social media listening to understand how customers talking about your products and industry in their own language.

In 2019, L'Oréal felt the need to upgrade one of its top makeup products – L'Oréal Paris Alliance Perfect foundation. Both the formula and the product communication were outdated – multiple ingredients had emerged on the market along with competitive products made from those ingredients.

These new ingredients and products were overwhelming consumers. After implementing new formulas, the competitor brands would advertise their ingredients as the best on the market, providing almost magical results.

So the team at L'Oréal decided to research their consumers’ expectations instead of simply crafting a new formula on their own. The idea was to understand not only which active ingredients are credible among the audience, but also which particular words they use while speaking about foundations in general.

The marketing team decided to combine two research methods: social media listening and traditional questionnaires.

“For the most part, we conduct social media listening research when we need to find out what our customers say about our brand/product/topic and which words they use to do it. We do conduct traditional research as well and ask questions directly. These surveys are different because we provide a variety of readymade answers that respondents choose from. Thus, we limit them in terms of statements and their wording,” says Marina Tarandiuk, marketing research specialist, L'Oréal Ukraine.

“The key value of social media listening (SML) for us is the opportunity to collect people’s opinions that are as ‘natural’ as possible. When someone leaves a review online, they are in a comfortable environment, they use their ‘own’ language to express themselves, there is no interviewer standing next to them and potentially causing shame for their answer. The analytics of ‘natural’ and honest opinions of our customers enables us to implement the results in our communication and use the same language as them,” Tarandiuk said.

The team worked with a social media listening tool vendor to identify the most popular, in-demand ingredients discussed online and detect the most commonly used words and phrases to create a “consumer glossary.”

Questionnaires had to confirm all the hypotheses and insights found while monitoring social media. This part was performed in-house with the dedicated team. They created custom questionnaires aiming to narrow down all the data to a maximum of three variants that could become the base for the whole product line.

“One of our recent studies had a goal to find out which words our clients used to describe positive and negative qualities of [the] foundation. Due to a change in [the] product’s formula, we also decided to change its communication. Based on the opinions of our customers, we can consolidate the existing positive ideas that our clients have about the product,” Tarandiuk said.

To find the related mentions, the team monitored not only the products made by L'Oréal but also the overall category. “The search query contained both brand names and general words like foundation, texture, smell, skin, pores, etc. The problem was that this approach ended up collecting thousands of mentions, not all of which were relevant to the topic,” said Elena Teselko, content marketing manager, YouScan (L'Oréal’s social media listening tool).

So the team used artificial intelligence-based tagging that divided mentions according to the category, features, or product type.

This approach helped the team discover that customers valued such foundation features as not clogging pores, a light texture, and not spreading. Meanwhile, the most discussed and appreciated cosmetics component was hyaluronic acid.

These exact phrases, found with the help of social media monitoring, were later used for marketing communication.

Creative Sample #7: Marketing communicating for personal care company with messaging based on discoveries from market research

“Doing research and detecting audience’s interests BEFORE starting a campaign is an approach that dramatically lowers any risks and increases chances that the campaign would be appreciated by customers,” Teselko said.

This example was originally published in B2C Branding: 3 quick case studies of enhancing the brand with a better customer experience .

Example #11: Levi’s ethnographic research

In a focus group or survey, you are asking customers to explain something they may not even truly understand. Could be why they bought a product. Or what they think of your competitor.

Ethnographic research is a type of anthropology in which you go into customers’ homes or places of business and observe their actual behavior, behavior they may not understand well enough to explain to you.

While cost prohibitive to many brands, and simply unfeasible for others, it can elicit new insights into your customers.

Michael Perman, Senior Director Cultural Insights, Levi Strauss & Co. uses both quantitative and qualitative research on a broad spectrum, but when it comes to gathering consumer insight, he focuses on in-depth ethnographic research provided by partners who specialize in getting deep into the “nooks and crannies of consumer life in America and around the world.” For example, his team spends time in consumers’ homes and in their closets. They shop with consumers, looking for the reality of a consumer’s life and identifying themes that will enable designers and merchandisers to better understand and anticipate consumer needs.

Perman then puts together multi-sensory presentations that illustrate the findings of research. For example, “we might recreate a teenager’s bedroom and show what a teenage girl might have on her dresser.”

This example was originally published in How to Get Your Company to Pay Attention to Market Research Results: Tips from Levi Strauss .

Example #12: eBags’ ethnographic research

Ethnographic research isn’t confined to a physical goods brand like Levi’s. Digital brands can engage in this form of anthropology as well.

While usability testing in a lab is useful, it does miss some of the real-world environmental factors that play a part in the success of a website. Usability testing alone didn’t create a clear enough picture for Gregory Casey, User Experience Designer and Architect, eBags.

“After we had designed our mobile and tablet experience, I wanted to run some contextual user research, which basically meant seeing how people used it in the wild, seeing how people are using it in their homes. So that’s exactly what I did,” Gregory said.

He found consumers willing to open their home to him and be tested in their normal environment. This meant factors like the television, phone calls and other family members played a part in how they experienced the eBags mobile site.

“During these interview sessions, a lot of times we were interrupted by, say, a child coming over and the mother having to do something for the kid … The experience isn’t sovereign. It’s not something where they just sit down, work through a particular user flow and complete their interaction,” Gregory said.

By watching users work through the site as they would in their everyday life, Gregory got to see what parts of the site they actually use.

This example was originally published in Mobile Marketing: 4 takeaways on how to improve your mobile shopping experience beyond just responsive design .

Example #13: John Deere’s shift from product-centric market research to consumer-centric research

One of the major benefits of market research is to overcome company blind spots. However, if you start with your blind spots – i.e., a product focus – you will blunt the effectiveness of your market research.

In the past, “they’d say, Here’s the product, find out how people feel about it,” explained David van Nostrand, Manager, John Deere's Global Market Research. “A lot of companies do that.” Instead, they should be saying, “Let's start with the customers: what do they want, what do they need?”

The solution? A new in-house program called “Category Experts” brings the product-group employees over as full team members working on specific research projects with van Nostrand’s team.

These staffers handle items that don’t require a research background: scheduling, meetings, logistics, communication and vendor management. The actual task they handle is less important than the fact that they serve as human cross-pollinators, bringing consumer-centric sensibility back to their product- focused groups.

For example, if van Nostrand’s team is doing research about a vehicle, they bring in staffers from the Vehicles product groups. “The information about vehicle consumers needs to be out there in the vehicle marketing groups, not locked in here in the heads of the researchers.”

This example was originally published in How John Deere Increased Mass Consumer Market Share by Revamping its Market Research Tactics .

Example #14: LeapFrog’s market research involvement throughout product development (not just at the beginning and the end)

Market research is sometimes thought of as a practice that can either inform the development of a product, or research consumer attitudes about developed products. But what about the middle?

Once the creative people begin working on product designs, the LeapFrog research department stays involved.

They have a lab onsite where they bring moms and kids from the San Francisco Bay area to test preliminary versions of the products. “We do a lot of hands-on, informal qualitative work with kids,” said Craig Spitzer, VP Marketing Research, LeapFrog. “Can they do what they need to do to work the product? Do they go from step A to B to C, or do they go from A to C to B?”

When designing the LeapPad Learning System, for example, the prototype went through the lab “a dozen times or so,” he says.

A key challenge for the research department is keeping and building the list of thousands of families who have agreed to be on call for testing. “We've done everything from recruiting on the Internet to putting out fliers in local schools, working through employees whose kids are in schools, and milking every connection we have,” Spitzer says.

Kids who test products at the lab are compensated with a free, existing product rather than a promise of the getting the product they're testing when it is released in the future.

This example was originally published in How LeapFrog Uses Marketing Research to Launch New Products .

Related resources

The Marketer’s Blind Spot: 3 ways to overcome the marketer’s greatest obstacle to effective messaging

Get Your Free Test Discovery Tool to Help Log all the Results and Discoveries from Your Company’s Marketing Tests

Marketing Research: 5 examples of discovering what customers want

Online Marketing Tests: How do you know you’re really learning anything?

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What is a Marketing Research Report and How to Write It?

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To see what Databox can do for you, including how it helps you track and visualize your performance data in real-time, check out our home page. Click here .

There is nothing more embarrassing for a marketer than to hear a client say “…this doesn’t quite address the business questions that we need to answer.” And unfortunately, this is a rather common occurrence in market research reporting that most marketers would care to admit.

So, why do most market research reports fail to meet client expectations? Well, in most cases, because there is more emphasis on methodology and analytic techniques used to craft the report rather than relying on data visualization, creative story-telling, and outlining actionable direction/steps.

Now, our next big question is, how do you avoid your client’s dreaded deer-in-the-headlights reaction when presenting such a report? This blog post will answer this and much more, as we go through the following:

What Is a Market Research Report?

Why is market research important, differences between primary and secondary market research, types of market research, market research reports advantages and disadvantages, how to do market research, how to prepare a market research report: 5 steps, marketing research report templates, marketing research reports best practices, bring your market research reports a step further with databox.

The purpose of creating a market research report is to make calculated decisions about business ideas. Market research is done to evaluate the feasibility of a new product or service, through research conducted with potential consumers. The information obtained from conducting market research is then documented in a formal report that should contain the following details:

• The characteristics of your ideal customers
• You customers buying habits
• The value your product or service can bring to those customers
• A list of your top competitors

Every business aims to provide the best possible product or service at the lowest cost possible. Simply said, market research is important because it helps you understand your customers and determine whether the product or service that you are about to launch is worth the effort.

Here is an example of a customer complaint that may result in more detailed market research:

Suppose you sell widgets, and you want your widget business to succeed over the long term. Over the years, you have developed many different ways of making widgets. But a couple of years ago, a customer complained that your widgets were made of a cheap kind of foam that fell apart after six months. You didn’t think at the time that this was a major problem, but now you know it.

The customer is someone you really want to keep. So, you decide to research this complaint. You set up a focus group of people who use widgets and ask them what they think about the specific problem. After the conducted survey you’ll get a better picture of customer opinions, so you can either decide to make the changes regarding widget design or just let it go.

PRO TIP: How Well Are Your Marketing KPIs Performing?

Like most marketers and marketing managers, you want to know how well your efforts are translating into results each month. How much traffic and new contact conversions do you get? How many new contacts do you get from organic sessions? How are your email campaigns performing? How well are your landing pages converting? You might have to scramble to put all of this together in a single report, but now you can have it all at your fingertips in a single Databox dashboard.

Our Marketing Overview Dashboard includes data from Google Analytics 4 and HubSpot Marketing with key performance metrics like:

• Sessions . The number of sessions can tell you how many times people are returning to your website. Obviously, the higher the better.
• New Contacts from Sessions . How well is your campaign driving new contacts and customers?
• Marketing Performance KPIs . Tracking the number of MQLs, SQLs, New Contacts and similar will help you identify how your marketing efforts contribute to sales.
• Email Performance . Measure the success of your email campaigns from HubSpot. Keep an eye on your most important email marketing metrics such as number of sent emails, number of opened emails, open rate, email click-through rate, and more.
• Blog Posts and Landing Pages . How many people have viewed your blog recently? How well are your landing pages performing?

Now you can benefit from the experience of our Google Analytics and HubSpot Marketing experts, who have put together a plug-and-play Databox template that contains all the essential metrics for monitoring your leads. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!

You can easily set it up in just a few clicks – no coding required.

To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your HubSpot and Google Analytics 4 accounts with Databox. 

Step 3: Watch your dashboard populate in seconds.

Marketing research requires both primary and secondary market research. But what does that mean and what are the main differences?

Primary market research takes in information directly from customers, usually as participants in surveys. Usually, it is consisted of:

• Exploratory Primary Research – This type of research helps to identify possible problem areas, and it’s not focused on discovering specific information about customers. As with any research, exploratory primary research should be conducted carefully. Researchers need to craft an interviewing or surveying plan, and gather enough respondents to ensure reasonable levels of statistical reliability.
• Specific Primary Research – This type of research is one of the best ways to approach a problem because it relies on existing customer data. Specific research provides a deeper, more thorough understanding of the problem and its potential solutions. The greatest advantage of specific research is that it lets you explore a very specific question, and focus on a specific problem or an opportunity.

Secondary market research collects information from other sources such as databases, trend reports, market or government statistics, industry content, etc. We can divide secondary market research into 3 categories:

• Public market data – Public sources range from academic journals and government reports to tax returns and court documents. These sources aren’t always easy to find. Many are available only in print in libraries and archives. You have to look beyond search engines like Google to find public source documents.
• Commercial data – Those are typically created by specialized agencies like Pew, Gartner or Forrester. the research agencies are quite expensive, but they provide a lot of useful information.
• Internal data – Your organization’s databases are gold mines for market research. In the best cases, your salespeople can tell you what they think about customers. Your salespeople are your direct sources of information about the market. Don’t underestimate your internal data.

In general, primary research is more reliable than secondary research, because researchers have to interview people directly. But primary research is expensive and time-consuming. Secondary research can be quicker and less expensive.

There are plenty of ways to conduct marketing research reports. Mostly, the type of research done will depend on your goals. Here are some types of market research often conducted by marketers.

Focus Groups

Product/service use research, observation-based research, buyer persona research, market segmentation research, pricing research, competitive analysis research, customer satisfaction and loyalty research, brand awareness research, campaign research.

An interview is an interactive process of asking and answering questions and observing your respondent’s responses. Interviews are one of the most commonly used tools in market research . An interview allows an organization to observe, in detail, how its consumers interact with its products and services. It also allows an organization to address specific questions.

A focus group is a group of people who get together to discuss a particular topic. A moderator leads the discussion and takes notes. The main benefit of focus groups is that they are quick and easy to conduct. You can gather a group of carefully-selected people, give them a product to try out, and get their feedback within a few hours/days.

Product or service use research helps you obtain useful information about your product or service such as:

• What your current customers do with the product/service
• Which features of the product/service are particularly important to your customers
• What they dislike about the product/service
• What they would change about the product/service

Observation-based research helps you to observe your target audience interacting with your product or service. You will see the interactions and which aspects work well and which could be improved. The main point is to directly experience the feedback from your target audience’s point of view.

Personas are an essential sales tool. By knowing your buyers’ pain points and the challenges they face, you can create better content, target messaging, and campaigns for them. Buyer persona research is based on market research, and it’s built around data that describes your customers’ demographics, behaviors, motivations, and concerns. Sales reporting software can significantly help you develop buyer personas when you gain insights after you collected all information.

Market segmentation research is carried out to better understand existing and potential market segments. The objective is to determine how to target different market segments and how they differ from each other. The three most important steps in writing a market segmentation research report are:

• Defining the problem
• Determining the solution [and]
• Defining the market

Related : 9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

A price that is too high, or too low, can kill a business. And without good market research, you don’t really know what is a good price for your product. Pricing research helps you define your pricing strategy.

In a competitive analysis, you define your “competition” as any other entity that competes with you in your market, whether you’re selling a widget or a piece of real estate. With competitive analysis research, you can find out things like:

• Who your competitors are
• What they’ve done in the past
• What’s working well for them
• Their weaknesses
• How they’re positioned in the market
• How they market themselves
• What they’re doing that you’re not

Related : How to Do an SEO Competitive Analysis: A Step-by-Step Guide

In today’s marketplace, companies are increasingly focused on customer loyalty. What your customers want is your product, but, more importantly, they want it delivered with a service that exceeds their expectations. Successful companies listen to their customers and respond accordingly. That’s why customer satisfaction and loyalty research is a critical component of that basic equation.

Related : 11 Tactics for Effectively Measuring Your Customer Service ROI

Who you are, what you stand for, what you offer, what you believe in, and what your audience thinks of you is all wrapped up in brand. Brand awareness research tells what your target audience knows about your brand and what’s their experience like.

A campaign research report is a detailed account of how your marketing campaign performed. It includes all the elements that went into creating the campaign: planning, implementation, and measurement.

Here are some of the top advantages and disadvantages of doing market research and crafting market research reports.

• Identify business opportunities – A market research report can be used to analyze potential markets and new products. It can give information about customer needs, preferences, and attitudes. Also, it compare products and services.
• A clear understanding of your customers – A market report gives company’s marketing department an in-depth picture about customers’ needs and wants. This knowledge can be used to improve products, prices, and advertising.
• Mitigates risks – 30% of small businesses fail within the first two years. Why is this so? The answer is that entrepreneurs are risk takers. However, there are risks that could be avoided. A good marketing research will help you identify those risks and allow you to mitigate them.
• Clear data-driven insights – Market research encompasses a wide range of activities, from determining market size and segment to forecasting demand, and from identifying competitors to monitoring pricing. All of these are quantified and measurable which means that gives you a clear path for building unique decisions based on numbers.

Disadvantages

• It’s not cheap – Although market research can be done for as little as $500, large markets like the United States can run into millions of dollars. If a research is done for a specific product, the budget may be even much higher. The budget also depends on the quality of the research. The more expensive it is, the more time the research will take.
• Some insights could be false – For example, if you are conducting a survey, data may be inadequate or inaccurate because respondents can, well, simply be dishonest and lie.

Here are the essential steps you need to take when doing market research:

Define your buyer persona

Identify a persona group to engage, prepare research questions for your market research participants, list your primary competitors, summarize your findings.

The job of a marketing persona is to describe your ideal customer and to tell you what they want, what motivates them, what frustrates them, and what limits them. Finding out these things means you have a better chance of designing your products, services, marketing messages, and brand around real customers. There is no one right way to create a buyer persona, though.

For example, if you’re in an industry focused on education, you could include things like:

• Educational level
• Education background

It’s recommended that you create 3-5 buyer personas for your products, based on your ideal customer.

This should be a representative sample of your target customers so you can better understand their behavior. You want to find people who fit both your target personas and who represent the broader demographic of your market. People who recently made a purchase or purposefully decided not to make one are a good sample to start with.

The questions you use determine the quality of your results. Of course, the quality of your results also depends on the quality of your participants.

Don’t ask questions that imply a yes or no answer. Instead, use open questions. For example, if you are researching customers about yogurt products, you could ask them: „ What have you heard about yogurt ?” or “ What do you think of yogurt ?“.

Avoid questions that use numbers, such as “ How many times a week do you eat yogurt ?”

Avoid questions that suggest a set of mutually exclusive answers, such as “ Do you like yogurt for breakfast, lunch, or dinner ?”

Avoid questions that imply a scale, such as “ Do you like chocolate-flavored yogurt ?”

Market researchers sometimes call one company the top competitor, another middle competitor, and the third one small competitor. However you classify them, you want to identify at least three companies in each category. Now, for each business on your list, list its key characteristics. For example, if your business sells running shoes, a key characteristic might be the product’s quality.

Next, make a list of your small business’s competitive advantages. These include the unique qualities or features of your business that make it the best choice of customers for the products or services it offers. Make a list of these competitive advantages and list them next to the key characteristics you listed for your business.

You have just finished writing your marketing research report. Everything is out there quantified or qualified. You just have to sum it up and focus on the most important details that are going to make a big impact on your decisions. Clear summary leads to a winning strategy!

Related : How to Prepare a Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need

Here’s how to prepare a market research report in 5 simple steps:

Step 1: Cluster the data

Step 2: prepare an outline, step 3: mention the research methods, step 4: include visuals with narrative explanations, step 5: conclude the report with recommendations.

Your first step is to cluster all the available information into a manageable set. Clustering is the process of grouping information together in a way that emphasizes commonalities and minimizes differences. So, in market research, this will help to organize all the information you have about a product, service, or target market and identify your focus areas.

A marketing research report should be written so that other people can understand it:

• Include background information at the beginning to explain who your audience is and what problem you are trying to solve for them.
• In the body of the report, include a description of the methodology – Explain to the reader how your research was done, what was involved, and why you selected the methodology you used.
• Also in the body of the report, include the results of your market research. These may be quantitative or qualitative, but either way they should answer the questions you posed at the beginning.
• Include the executive summary – A summary of the entire report.

The market research methodology section includes details on the type of research, sample size, any limitations of the studies, research design, sample selection, data collection procedures, and statistical analyses used.

Visuals are an essential part of the presentation. Even the best-written text can be difficult to understand. Charts and graphs are easier to understand than text alone, and they help the reader see how the numbers fit the bigger picture.

But visuals are not the whole story. They are only one part of the presentation. Visuals are a cue for the reader. The narrative gives the story, not just the numbers.

Recommendations tend to follow logically from conclusions and are a response to a certain problem. The recommendation should always be relevant to the research rationale, that is, the recommendation should be based on the results of the research reported in the body of the report.

Now, let’s take a look at some dashboard reporting templates you could use to enhance your market research:

• Semrush (Position Tracking) Report

Brand Awareness Report

Sales pipeline performance report, customer success overview report, stripe (mrr & churn) report, semrush (position tracking) report template.

This free SEMRush dashboard template will help you monitor how your website’s search visibility on search engines evolves on a monthly basis. This dashboard contains all of the information you need to make changes and improve the ranking results of your business in Google Search.

This Brand Awareness Report will help you to get a sense of your brand awareness performance in Google Analytics, Google Organic Search, and Facebook. Use this dashboard to track brand awareness the same way you track other marketing campaigns.

Are your sales and marketing funnel healthy and growing? How is your sales and marketing funnel performing? What are the key conversion rates between your lifecycle stages? With a pipeline performance dashboard , you’ll get all of the answers quickly.

This Customer Success Overview Dashboard allows you to analyze how your customer service team’s responsiveness impacts your business. Use this dashboard to assess the correlation between your customer service performance and churn rate. 

This Stripe dashboard tracks your churn rate and MRR growth in real-time and shows you which customers (and how many of them) you have at any given point in time. All you have to do to get started is to connect your Stripe account.

As we said earlier, there are no strict rules when it comes to writing marketing research reports. On the other hand, you must find your focus if you want to write a report that will make a difference. Here are some best practices you should keep in mind when writing a research report.

• Objectives – The objective of a market research report is to define the problems, identify key issues, and suggest recommendations for further research. If you answer them successfully, you’re on the right way.
• Don’t worry about the format – Be creative. The report could be in a form of a PowerPoint presentation, Excel sheet, interactive dashboard or even a video. Use the format that best fits your audience, but make sure to make it easy to read.
• Include an executive summary, scorecard , or a dashboard – This is really important because time is money, and most people don’t have time to waste. So, how to put everything important in a short role? Address all of the objectives and put them in a graphic dashboard or scorecard. Also, you can write an executive summary template (heart of the report) that can be easily updated and read by managers or CEOs.
• Use storytelling –  A good story always makes a great point because it’s so memorable. Your research report results can double the effect with a catchy story.
• Keep it short – It’s not a secret that we are reading so little in the digital era. Use a lot of white space and bullet points. Too much text on a page means less focus for the reader.
• Be organized – Maintain the order of information. It’s important for the reader to navigate through the report easily. If they want to find some details or specific information it would be great to divide all sections with appropriate references.
• Methodological information – Methodological details could be boring. Include only the most important details that the reader needs to know to understand the big picture.
• Use images (or other visualizations) whenever you can – A good picture speaks for 1.000 words! If you can communicate the point visually, don’t hesitate to do it. It would be a lot easier for those who don’t like a lot of text to understand your results. But don’t push them where you can’t.
• Create readable graphs – The crown of marketing research reports is a comprehensive graph. Make sure to design precise and attractive graphs that will power up and round your story.
• Use the Appendix  – You can include all secondary information such as methodological details and other miscellaneous data in the Appendix at the end of the report.

Market research reports are all about presenting your data in an easy-to-understand way and making calculated decisions about business ideas. But this is something easier said than done.

When busy stakeholders and executives grab a report, they need something that will give them an idea of the results – the big picture that addresses company wide-business goals.

Can a PowerPoint presentation or a PDF report meet those expectations? Most likely not. But a dashboard can.

Keep in mind that even with the best market analysis in the world, your market research report won’t be actionable if you don’t present the data efficiently and in a way that everyone understands what the next steps are. Databox is your key ally in the matter.

Databox dashboards are designed to help you present your market research data with clarity – from identifying what is influencing your business, and understanding where your brand is situated in the market, to gauging the temperature of your niche or industry before a new product/service launch.

Present your research results with efficient, interactive dashboards now by signing up for a free trial .

• Databox Benchmarks
• Future Value Calculator
• ROI Calculator
• Return On Ads Calculator
• Percentage Growth Rate Calculator
• Report Automation
• Client Reporting
• What is a KPI?
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• Sales Analysis Report
• Shopify Reports
• Data Analysis Report
• Google Sheets Dashboard
• Best Dashboard Examples
• Analysing Data
• Marketing Agency KPIs
• Automate Agency Google Ads Report
• Marketing Research Report
• Social Media Dashboard Examples
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Charts that Speak: Market Research Report Examples Explored

A Market Research Report Example serves as a pivotal tool for businesses aiming to understand market dynamics and make informed decisions.

A fast-growing fashion retailer, XYZ Inc., desires to enter the US market. They are curious whether the US market will accept their product line. They opt to compile a market research report to find out.

They use surveys, interviews, focus groups, and other data sources to compile the report’s qualitative and quantitative data. The report is then analyzed to get an understanding of the US market.

XYZ Inc. determines after evaluating the data that the US market is ready for its product line. This information enables them to join the US market successfully.

A market research report is a crucial resource for your business. You can tweak your strategies for greater success from the insights it offers.

In this blog post, we’ll discuss what a market research report is and why it’s important. We will also use a market research report example to learn how to present it.

Table of Contents:

What is a market research report, how to collect market research data, types of market research reports with examples, top 3 market research report examples.

• Presenting Market Research Results
• Importance of Marketing Research Report

A market research report documents the results of a market research project. It contains useful data, analysis, and data reporting examples about a given market. You can use it to guide strategic marketing and new product development.

You can also use market research reports for a variety of purposes, such as determining needs and preferences, as well as spotting market opportunities, often illustrated through data reporting examples that highlight key findings.

Typically, Market Research Report Examples encompass details such as:

• Target audience characteristics.
• Market size.
• Market potential.
• Competition analysis.

A crucial step in creating a market research report is data collection. Surveys, focus groups, interviews, and observational studies are some of the methods you can use.

When collecting market research information, it is advisable to utilize data from a representative sample of the target market. The accuracy of insights into the market is greatly enhanced through the use of this representative sampling, making Market Research Report Examples more valuable.

Here are some common types of market research reports:

1. Topline Market Research Report

Market Research Report Examples streamline the processes of data analysis and research interpretation, providing businesses with a simplified understanding. Topline market research reports provide a comprehensive summary of the research findings. They present the crucial insights and data points from the study.

This report contains market size, demographic details, consumer habits, and competitor analysis.

It simplifies the data analysis and research interpretation processes for businesses.

Business decisions, such as product development and marketing strategy, rely on the insights provided by these reports.

In addition, they help with communication with investors and other stakeholders.

2. Full Market Research Report

A full market research report investigates the current market landscape, trends, and opportunities. Furthermore, it highlights promising future developments and key growth areas.

It also offers information on major participants in the sector.

The report might also include information about government regulations and distribution methods.

Ultimately, a full market research report provides a thorough market analysis, including a competitive analysis example . Therefore, it is a valuable resource for businesses looking to gain a competitive edge.

3. Product Detail Market Research Report

This is an exhaustive analysis of a product or service’s potential in the market. Features, benefits, target audience, competitors, and pricing are all spelled out here.

This report helps with understanding the market’s state and the possibilities for expansion. In addition, it shows how your business can differentiate itself from rivals.

You can also use it to measure the success of a product and adjust where necessary.

Presenting marketing research data can be a daunting task. Luckily, ChartExpo exists to aid in the creation of appealing and understandable data visualizations.

You can communicate marketing research findings effectively with charts and graphs. They simplify the presentation of complex data.

Here are a few examples of Market Research reports you can use to present your marketing results.

Market Research Report Example # 1: Customer Feedback Report

Customer Feedback Report is one of the best examples of Market Research Report. You can easily create this report using a CSAT Score Bar Chart.

A CSAT Score Bar Chart is a special graph plotting the CSAT scores against the number of records. It works well for presenting market research data. Viewers can digest crucial information like customer satisfaction rates in a snap.

The chart has two axes, one displaying the CSAT score for each metric. The other axis shows the corresponding number of customers or respondents.

CSAT Score Bar Chart enables you to compare customer feedback on various metrics. For instance, you can compare feedback on delivery and feedback on customer service. Finding out where you’re succeeding and where you’re falling short of customers’ expectations is a huge benefit.

Here is a marketing research example visualized in a CSAT Score Bar Chart.

Market Research Report Example # 2: Customer Satisfaction Report

Customer Satisfaction Report is one of the best examples of Market Research Report. You can easily create this report using a Customer Satisfaction Chart.

The Customer Satisfaction Chart is one of the most valuable marketing tools. It presents market research data in an understandable format. Therefore, it is helpful when developing an effective marketing strategy.

The Customer Satisfaction Chart is a versatile tool for presenting market research data. For instance, a Box And Whisker report can visually display how various products or services compare in client satisfaction. This allows you to identify trends and find the most sought-after products or services by consumers.

You can also use it to monitor satisfaction levels over time. This can reveal any shifts in how satisfied customers are with your business.

The graphic also allows you to assess how satisfied certain groups of customers are. As a result, it helps identify the most important subsets of customers to focus on in your marketing.

Below is a market research report example presented in a Customer Satisfaction Chart.

Market Research Report Example # 3: Product Analysis Report

Product Analysis Report is one of the best examples of Market Research Report. You can easily create this report using a Likert Scale Chart.

The Likert Scale Chart is an effective tool for presenting market research data. Researchers use it to study how people think and act. It displays how strongly respondents agree or disagree with a statement or question.

Options lie on a scale ranging from “strongly agree” to “strongly disagree.” The scale aids in eliminating ambiguity in the responses and easing interpretation.

In addition to its simplicity, the Likert Scale Chart is also easy to read. Furthermore, you can alter it to meet the specific requirements of the study. For instance, you can alter the number of points to allow for more nuanced responses. Or else you can change the labels to match the survey’s language.

Enjoy the visualization below of a marketing research report example in a Likert Scale Chart.

Presenting Market Research Report with Example

Using ChartExpo, you can effectively display your marketing research data. You can quickly create stunning charts and graphs. Therefore, you can communicate your data with ease to your audience.

It has a variety of visualizations you can create to make your data outstanding and interesting.

You can modify the charts in ChartExpo to meet your specific needs in several ways. With its intuitive design controls, you can customize your data presentation to convey the right message.

How to Install ChartExpo in Excel?

• Open your Excel application.
• Open the worksheet and click on the “ Insert ” menu.
• You’ll see the “ My Apps ”.
• In the office Add-ins window, click on “ Store ” and search for ChartExpo on my Apps Store.
• Click on the “ Add ” button to install ChartExpo in your Excel.

ChartExpo charts and graphs are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.

Market Research Report Example with Data:

Let’s use the marketing report example below to learn how to create one in Excel.

Suppose you need feedback from your customers to improve your products. You create a questionnaire with a scale of 1 to 5 and conduct a survey.

• 1 = Strongly Disagree
• 2 = Disagree
• 3 = Neutral
• 5 = Strongly Agree

Let’s say you get the data tabulated below.

• To get started with ChartExpo, install ChartExpo in Excel .
• Now Click on My Apps from the INSERT menu.

• Choose ChartExpo from My Apps , then click Insert.

• Once ChartExpo is loaded. Click on “ Likert Scale Chart ” from the list of charts.

• Click the “ Create Chart From Selection ” button after selecting the data from the sheet, as shown.

• The Likert Scale Chart will look as follows.

• If you want to have the title of the chart, click on Edit Chart , as shown in the above image.
• To change the title of the chart, click on the pencil icon that is available very next to Chart Header .
• It will open the properties dialog. Under the Text section, you can add a heading in Line 1 enable the Show Give the appropriate title of your chart, and click on Apply button.
• For saving changes click on Save Changes . This will persist the changes.

• The final chart will look as follows.

• 71% of respondents were content with the product’s reliability, while 13% expressed dissatisfaction.
• 59% said they found the product easy to use, and 22% had difficulty.
• 66% were satisfied with the speed of delivery, while 16% disagreed.
• Altogether, 65% of respondents said they were pleased with the product.

Why Do You Need Market Research Reports?

Market Research Reports play a crucial role in strategic decision-making and business planning. Here are various reasons that underscore their importance:

Gain Insights into the Industry

You can get comprehensive insights into the market, including its trends and challenges. This is essential for a business that wants to maximize its potential. You can use this data to study your rivals’ strategies and find market gaps. Consequently, you learn how your goods and services might better serve your clients’ demands.

A Holistic View of the Market

A marketing research report will give you a comprehensive understanding of the market. This covers its present situation, difficulties, and opportunities.

Understanding your current and potential customers’ motives, actions, and preferences will help you improve your services.

Decision-Making

Marketing research reports inform wise and data-driven marketing decisions. This boosts your chances of succeeding. You can also use it to determine the best marketing strategies to use.

Enhancing Credibility and Reputation

This report will give you the information you need to build a credible brand image. It will allow you to highlight your strengths, distinctive selling propositions, and appealing qualities.

Consequently, you can develop a brand identity that resonates with your target market.

Strategic Planning

You can gain knowledge about the future of your sector via a marketing research report, including insights into market segmentation . You can use this information to inform your judgments and stay abreast of the times. It can also aid in your preparation for potential challenges and developments in the market.

What is a market research report?

A market research report presents an in-depth examination of a selected market. It highlights the state of the market, opportunities, trends, or challenges currently available. It also sheds light on customers’ likes and dislikes and how they might change.

What’s included in a market research report?

Typically, it has an in-depth analysis of the target market. It dissects market segmentation, price strategy, and promotional approaches. Also, it includes elements that help you make informed decisions on your offerings and promotional strategies.

How can I use market research reports in decision-making?

It contains detailed assessments of the state of the market and its prospects. Market research reports are a valuable resource due to their wealth of information. You can identify opportunities and make better strategy and management decisions from their insights.

How can Excel help in the analysis of market research data?

Excel is capable of quickly analyzing massive volumes of data. This enables for in-depth analysis of trends and patterns. It offers a variety of functions and visual representations for examining this data.

Can you provide a sample Market Research Report example for a specific industry?

This question seeks to obtain a practical illustration, allowing users to understand how a market research report is structured and presented in a real-world context.

How can a Market Research Report example benefit my business decision-making process?

This question delves into the practical advantages of utilizing market research report examples, emphasizing the impact on informed decision-making and strategic planning within a business context.

Market Research Report Examples offer a comprehensive overview of the entire industry, enabling businesses to make well-informed marketing and strategic decisions. Conducting market research is an essential part of any business. It helps cultivate a stronger reputation and boosts brand loyalty among its customers.

You can get a bird’s-eye view of the entire industry with a market research report. You can use this information to make informed marketing and business choices. As a result, it aids in enhancing credibility.

You can get the advantage you need over the competition with the help of market research reports. You can use the data to fine-tune your campaigns and zero in on expansion opportunities.

But how do you create a marketing research report?

You use Excel and ChartExpo to create appealing visualizations for your market research data. As we have shown with the marketing report example above.

You can create an insightful report and present it to your stakeholders in a few clicks

How much did you enjoy this article?

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9 Highly Successful Market Research Examples

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In the battle of instinct vs insight, there’s  clear evidence that data-driven decision-making pays off. 

A  McKinsey study into the impact of market research found that organizations using data to make decisions are more likely to be profitable, and can more effectively retain and acquire customers vs those who fail to use this approach.

I’ve curated nine of the best market research examples to help you find innovative ways to fuel growth , adapt, and impact change when and where it’s most needed. This post guides you through the problems faced along with the processes and tools used so you can replicate actions and outcomes in your business.

Market Research Example #1 – Understand the competitive landscape

In any business of any size, having in-depth insights into competitors’ audiences, campaigns, keywords, ( and more ) allows you to shape or refine your own plans for success. You can cut through the noise, see what’s working, and uncover opportunities for growth.

Since 2013, Wonderbly’s business has grown exponentially and now sells personalized books to over six million customers worldwide. In order to validate its go-to-market strategy, it needed granular insights into competitors and market trends.

Here’s how it played out.

1. Competitive insights

Challenge: Low visibility into a key competitor’s activity

Action: By analyzing competitor audience demographics that showed both gender and age distribution of its rival’s audience, Wonderbly saw its competition was better at attracting a younger audience.

Impact: Through the development of a new audience profile and key changes to future campaign strategies, it was able to grow the business and attract new customers.

This snapshot shows competitors’ website demographics side-by-side. While it was attracting a larger female audience of 62% vs. 56%, they saw their rivals were better at appealing to a male audience, with a respective split of 43% vs. 37%. In age distribution, its share in the 18-24 bracket was just 12% vs. 19%. Showing a clear opportunity to do more to reach that younger audience.

2. Keyword seasonality

Challenge: Lack of data to enter new markets

Action: Using seasonal trends keywords that showed where competitors were winning traffic from paid ad channels, Wonderbly discovered an emerging category (weddings and anniversaries) that was not addressed with its own offering.

Impact: By demonstrating competitors’ success and subsequent consumer interest, a new product line was developed. It went on to achieve a 69% revenue increase in books purchased by a more mature audience.

Keyword seasonality screenshot shows traffic leaders for specific keyword sets, their seasonality, traffic share , volume, and CPC data. This shows where competitors are using paid ads to win traffic share.

3. Audience data

Challenge: Limited view of audience browsing behavior

Action: By looking into audience data that showed which sites its visitors were cross-browsing, Wonderbly was able to determine audience loyalty vs. that of its rivals.

Impact: The information was used to forge new content-focused partnerships in the UK, US, and Canada with several organizations and drove more traffic to its own site as a result.

Audience overlap screenshot shows which sites its customers are browsing, how loyal they are, and presented new information about a referral partnership.

See the full story behind Wonderly’s success here.

Market Research Example #2 – Market Intelligence

Most business leaders and marketers have a solid understanding of their market. But if you want to stay ahead of the game, you need to reach deep inside a market, and often. Dynamic market intel enables you to do this and achieve sustainable growth by spotting emerging opportunities as they happen.

Red Arbor is the third-largest job board website in the world. Market Intelligence is an integral part of its business; with granular data across multiple markets, it knows the how and why behind individual brands’ performance.

Challenge: Difficult to see what’s happening across websites, apps, and digital entities in relevant markets.

Action: By using competitive and market intelligence tools, Red Arbor could see market movements and shifts in rival traffic share in all relevant markets as they occurred.

Impact: Key data can be constantly monitored to provide intel around emerging competitors and enables Red Arbor brands to quickly close the gap on respective market leaders. Based on these insights, it helps brands become the ultimate competitor and retain their positions as market leaders.

Read the full article about Red Arbur’s successful market research example here.

Market Research Example #3 – Entering new markets

Diversification is key to survival. For both product and service-based businesses, entering a new market can, without question, yield huge rewards. But before investing time and effort, the crucial work of fleshing out the opportunity in its entirety is key.

Airbnb is a household name, and a huge part of its success has been breaking into new markets. Each market has unique factors, risks, and opportunities. When this global powerhouse wanted to enter the Israeli market, it needed to get a clear handle on both local and international leaders, along with emerging players; all of whom had deployed aggressive marketing efforts.

Let’s look at how it went on to achieve success in a bustling new market.

Challenge: Analyze a new, highly competitive market and get clear insights into its rivals’ traffic sources to enable them to build an effective marketing strategy.

Action: Airbnb already knew who the leaders and most active local competitors were, but to enter with confidence, it wanted to see its respective rivals’ growth strategies. Using detailed website analytics , it was able to see its top competitors were all focussed on four core marketing activities.

• Building partnerships with niche sites
• AdWords, display, and search campaigns
• Local social network ads via organic and paid campaigns
• Running local digital news publisher’s ads

The snapshot shows at a glance who the top industry players are, with booking.com attracting 1.4 million unique visitors in the period with a yearly change of 57% vs. Airbnb’s unique visitors of 249k and a traffic increase of 42%. Two key players are losing traffic, with a 42%+ reduction in traffic share. It also identifies five emerging players in the market with significant growth of over 3000%.

Airbnb chose to focus its resources on social marketing, display and search ads, and partnerships. Its findings revealed specific keywords, social sites, and referrals that enabled it to enter a new market in a position of strength.

Impact: It entered a new market with a 360-degree view of what marketing channels and tactics to use.

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Get actionable insights for market research here

Market Research Example #4 – Business benchmarking & competitive landscaping

Benchmarking in business is a great way to see how well you’re doing. But it’s so much more than just this – it lets you discover, understand, improve, grow, and set goals. If there’s one crucial thing I want you to know about successful market research examples, it’s the importance of doing benchmarking­ – often and well.

Croud is a global digital marketing partner to some of the world’s greatest brands. It develops and iterates marketing strategies on a daily basis..

Want to find out how it consistently shapes successful growth strategies? Read on.

Challenge: Brand and category-level traffic analysis across different markets are limited.

Action: Using detailed site-level traffic data and competitor app engagement metrics , Cloud could quickly understand what sites people visit, traffic share, growth of a sector over time, and how a client’s own growth compares with its rivals.

Impact: The impact of market research intelligence on Croud’s business is multifaceted. It can serve clients’ fresh data insights that shape marketing channels and revenue opportunities. This, in turn, builds trust, loyalty, and revenue:

• A global lingerie client was able to fine-tune localized marketing strategies and adjust media mixes to reflect category benchmarks. Ad copy was ‘tweaked,’ and new audiences were uncovered.
• A video-on-demand client was alerted to emerging players entering the market, as well as what tactics were being used to obtain traffic.
• A homecare retail client has been able to see the successful ad channels of its clients and adjust the marketing mix accordingly.

Read the full market research success story from Croud here.

Market Research Example #5 – New product development

When organizations develop plans for a new product or service, it requires insight, investment, and often a little intuition. Dynamic market intel can help you reveal shifts in consumer trends or behaviors before your rivals.

As a business in the travel sector, the pandemic hit Staysure harder than most – in fact the travel sector experienced losses of around 70% year on year. Market demands became an anomaly, and many rivals were forced to close their doors. To survive one of the toughest periods a business could ever face, Staysure needed to pivot, adapt, and go in a new direction.

Here’s how it turned things around.

Challenge: Survive the global pandemic and pivot its digital marketing strategy to meet the demand for new products in a shifting industry.

Action: Using Similarweb Digital Research Intelligence, Staysure analyzed competitors’ marketing tactics in real-time. This continuous monitoring enabled it to know when post-lockdown recoveries were occurring in real-time and allowed it to spot emerging trends , one of which was identified as an opportunity to bring a new product to market to address a shift in consumer demand.

Impact: Armed with this intel, it was able to develop a new insurance product that protected consumers against cancellations, medical expenses, and repatriation.

See more about how Staysure identified a new product opportunity for its business during one of the most challenging of times.

Market Research Example #6 – Shape stronger strategies

Making key business decisions about the future is tough at the best of times. Add in a global pandemic, the possible end of globalization as we know it, and who knows what other variables – business leaders have never (likely) known a time like it. Creating future-proof strategies is a must for any organization, and with the current climate, it’s harder than ever. A data-informed approach is the only logical route to take at any time, but none more so than now.

eToro is a market-leading social investing platform with a presence in over 100 countries and more than 27 million registered users. Each region operates within a different set of regulations and caters to unique market demands. To support eToro’s international expansion, the most up-to-date and accurate intel is needed to spearhead successful customer acquisition efforts across the globe.

Challenge: Finding reliable, competitive intelligence across international markets in a timely fashion

Action: The dedicated media buying at eToro used Similarweb Digital Research Intelligence to monitor competitor campaigns and evaluate potential media outlets, partnerships, and ad networks. Using deeper insights into website traffic, trends, and competitors’ campaigns, it could evaluate trends periodically, at both a regional and national level, to discover new traffic sources, evaluate and optimize existing media partnerships, and conduct keyword research each month.

Impact: The improved access to granular data insights has helped eToro negotiate with its publishers. As a result of being able to clearly see ad placement and creative campaign performance, it has improved ROI and increased its ability to out-trade rivals and gain market share .

Read more about how the team at eToro used digital insights to save time and make smarter decisions.

Market Research Example #7 – Identify the target audience

Every successful market research example I’ve ever seen starts and ends with the customer. Buyer personas shape product, price, and placement – and the development of these personas are relevant to all organizations. Being able to clearly identify a target audience in any market is crucial. Market dynamics mean a target audience is susceptible to change, so even established businesses need to keep watch.

Simplr is a customer support solution for growing brands, delivering staffing solutions via remote specialists and AI. As with any service-based business, being able to find and attract the right audience is crucial for growth and sustainability. It used market research to find and qualify high-caliber prospects and secure a more effective sales process.

Challenge: Targeting the right customers at the right time

Action: Simplr was able to get a detailed view of which new brands were growing the fastest by using digital performance data. This gave its sales team the ability to identify, qualify and prioritize potential companies based on solution fit and increasing need. Using a range of reports that show monthly traffic changes and traffic spikes in a custom sector, it saw high-growth sites with an expanding customer base and with this, an increased need for support services like Simplr.

Impact: Market sizing is now more dynamic and well-informed than ever before. Sales efficiency has increased, lead quality has improved, and sales performance is more effective as outreach is done in a more timely manner. Now, Simplr can identify and reach out to prospects during peak growth periods, and it’s seeing better conversions as a result.

Read more about how Simplr used successful market research to close more deals and improve pipeline efficiency here.

Market Research Example #8 – Find out what marketing channels deliver ROI

In good times and bad, it’s important to optmize marketing spend to ensure you invest time, efforts, and money in channels that deliver. A great example of market research in action is to apply research efforts and take the time to know which channels work, and where rival’s are winning and losing in your space.

Anything is Possible (AIP)  is a data-driven, communications strategy, media planning & buying company that covers all digital and offline media. Needless to say, it’s a business that depends on reliable, insightful, timely data to impact its clients and their goals.

Challenge: During COVID, a key client (the Institute of Cancer Research) faced declining donations. To survive, it needed to find new ways to find and convert audiences to donate.

Action: AIP utilized Similarweb’s Digital Research Intelligence to do a basic competitive analysis on key rivals of its client. This identified which channels were optimal, and where the most referrals on rival sites were originating from. It shows that premium publisher sites, such as The Guardian were sending significant traffic to competitor sites. With this information, it was able to develop a paid-ads campaign that displayed advertising on targetted guardian.com pages.

Impact: The campaign was a huge success, exceeding previous campaign conversion rates by 817%. Read more about how AIP used Similarweb to understand the right marketing channels to use.

Market Research Example #9 – Trendspotting to find growth opportunities

During the pandemic, many companies in the hospitality sector were forced to close their doors. It was a case of fight or flight, and there were clear winners and losers. Having the ability to spot industry trends and adapt fast was key to the survival of many firms. In this market research example, we explore how one consulting firm was able to help its customers pivot and thrive during turbulent times.

Wiideman Consulting Group provides multi-location brands with SEO research, audits, and strategy services.

Challenge: During the pandemic, food chains had to pivot from offering dining-in services to takeout and delivery services. With IHOP and Applebee’s as key clients of its firm, it needed to develop robust strategies quickly to help its clients survive. With consumers performing non-banded searches to find food delivery and take-out services, these traditional dine-in venues have no visibility online and were at risk of not being found by people looking to order alternative dining solutions while dine-in restaurants were closed.

  Action: Using Similarweb, it identified the right keyword opportunities, industry trends, and delivery service provider insights. This enabled it to develop a strategy that focused on increasing visibility in the locations where the business could provide takeaway and delivery services. With this data, it was able to help reposition brands within the search engine results pages and optimize content to generate leads and sales.

Doing this market research enabled it to make three key changes.

• Optimize the Google My Business profile to emphasize new service options for lunch, evening, and family meals.
• Design and deploy optimized content with new delivery and takeout subpages for each location.
• Addition of the ‘start order’ button as a floating call-to-action across all localized pages.

Impact: Driven by Similarweb insights, these tactics delivered favorable results for both of its clients in the hospitality sector.

• Organic traffic for both brands improved by 63% & 37%
• Revenues increased by 167% & 70% yoy

Ultimately, this market research enabled its clients to adapt to a changing market, and thrive when many others were forced to cease trading.

You can view the full write-up here to hear more about this success story.

Market research isn’t a one-and-done activity – rather, it’s a highly-habitual process and a powerful tool in your marketing arsenal. Due to fast-changing market dynamics, business leaders and strategists need market insights on the fly to respond and react to shifts in consumer behavior while staying focused on growth.

I’ve shared with you nine market research examples demonstrating how companies around the globe have successfully used market analysis to strategize, adapt, and grow. Similarweb Digital Research Intelligence impacted each of these examples, helping take the guesswork out of market research; so you can confidently make informed strategic decisions to grow your business.

by Liz March

Digital Research Specialist

Liz March has 15 years of experience in content creation. She enjoys the outdoors, F1, and reading, and is pursuing a BSc in Environmental Science.

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