is questionnaire experimental or nonexperimental

• Experimental Vs Non-Experimental Research: 15 Key Differences

There is a general misconception around research that once the research is non-experimental, then it is non-scientific, making it more important to understand what experimental and experimental research entails. Experimental research is the most common type of research, which a lot of people refer to as scientific research. 

Non experimental research, on the other hand, is easily used to classify research that is not experimental. It clearly differs from experimental research, and as such has different use cases. 

In this article, we will be explaining these differences in detail so as to ensure proper identification during the research process.

What is Experimental Research?  

Experimental research is the type of research that uses a scientific approach towards manipulating one or more control variables of the research subject(s) and measuring the effect of this manipulation on the subject. It is known for the fact that it allows the manipulation of control variables. 

This research method is widely used in various physical and social science fields, even though it may be quite difficult to execute. Within the information field, they are much more common in information systems research than in library and information management research.

Experimental research is usually undertaken when the goal of the research is to trace cause-and-effect relationships between defined variables. However, the type of experimental research chosen has a significant influence on the results of the experiment.

Therefore bringing us to the different types of experimental research. There are 3 main types of experimental research, namely; pre-experimental, quasi-experimental, and true experimental research.

Pre-experimental Research

Pre-experimental research is the simplest form of research, and is carried out by observing a group or groups of dependent variables after the treatment of an independent variable which is presumed to cause change on the group(s). It is further divided into three types.

• One-shot case study research 
• One-group pretest-posttest research 
• Static-group comparison

Quasi-experimental Research

The Quasi type of experimental research is similar to true experimental research, but uses carefully selected rather than randomized subjects. The following are examples of quasi-experimental research:

• Time series 
• No equivalent control group design
• Counterbalanced design.

True Experimental Research

True experimental research is the most accurate type,  and may simply be called experimental research. It manipulates a control group towards a group of randomly selected subjects and records the effect of this manipulation.

True experimental research can be further classified into the following groups:

• The posttest-only control group 
• The pretest-posttest control group 
• Solomon four-group 

Pros of True Experimental Research

• Researchers can have control over variables.
• It can be combined with other research methods.
• The research process is usually well structured.
• It provides specific conclusions.
• The results of experimental research can be easily duplicated.

Cons of True Experimental Research

• It is highly prone to human error.
• Exerting control over extraneous variables may lead to the personal bias of the researcher.
• It is time-consuming.
• It is expensive. 
• Manipulating control variables may have ethical implications.
• It produces artificial results.

What is Non-Experimental Research?  

Non-experimental research is the type of research that does not involve the manipulation of control or independent variable. In non-experimental research, researchers measure variables as they naturally occur without any further manipulation.

This type of research is used when the researcher has no specific research question about a causal relationship between 2 different variables, and manipulation of the independent variable is impossible. They are also used when:

• subjects cannot be randomly assigned to conditions.
• the research subject is about a causal relationship but the independent variable cannot be manipulated.
• the research is broad and exploratory
• the research pertains to a non-causal relationship between variables.
• limited information can be accessed about the research subject.

There are 3 main types of non-experimental research , namely; cross-sectional research, correlation research, and observational research.

Cross-sectional Research

Cross-sectional research involves the comparison of two or more pre-existing groups of people under the same criteria. This approach is classified as non-experimental because the groups are not randomly selected and the independent variable is not manipulated.

For example, an academic institution may want to reward its first-class students with a scholarship for their academic excellence. Therefore, each faculty places students in the eligible and ineligible group according to their class of degree.

In this case, the student’s class of degree cannot be manipulated to qualify him or her for a scholarship because it is an unethical thing to do. Therefore, the placement is cross-sectional.

Correlational Research

Correlational type of research compares the statistical relationship between two variables .Correlational research is classified as non-experimental because it does not manipulate the independent variables.

For example, a researcher may wish to investigate the relationship between the class of family students come from and their grades in school. A questionnaire may be given to students to know the average income of their family, then compare it with CGPAs. 

The researcher will discover whether these two factors are positively correlated, negatively corrected, or have zero correlation at the end of the research.

Observational Research

Observational research focuses on observing the behavior of a research subject in a natural or laboratory setting. It is classified as non-experimental because it does not involve the manipulation of independent variables.

A good example of observational research is an investigation of the crowd effect or psychology in a particular group of people. Imagine a situation where there are 2 ATMs at a place, and only one of the ATMs is filled with a queue, while the other is abandoned.

The crowd effect infers that the majority of newcomers will also abandon the other ATM.

You will notice that each of these non-experimental research is descriptive in nature. It then suffices to say that descriptive research is an example of non-experimental research.

Pros of Observational Research

• The research process is very close to a real-life situation.
• It does not allow for the manipulation of variables due to ethical reasons.
• Human characteristics are not subject to experimental manipulation.

Cons of Observational Research

• The groups may be dissimilar and nonhomogeneous because they are not randomly selected, affecting the authenticity and generalizability of the study results.
• The results obtained cannot be absolutely clear and error-free.

What Are The Differences Between Experimental and Non-Experimental Research?    

• Definitions

Experimental research is the type of research that uses a scientific approach towards manipulating one or more control variables and measuring their defect on the dependent variables, while non-experimental research is the type of research that does not involve the manipulation of control variables.

The main distinction in these 2 types of research is their attitude towards the manipulation of control variables. Experimental allows for the manipulation of control variables while non-experimental research doesn’t.

 Examples of experimental research are laboratory experiments that involve mixing different chemical elements together to see the effect of one element on the other while non-experimental research examples are investigations into the characteristics of different chemical elements.

Consider a researcher carrying out a laboratory test to determine the effect of adding Nitrogen gas to Hydrogen gas. It may be discovered that using the Haber process, one can create Nitrogen gas.

Non-experimental research may further be carried out on Ammonia, to determine its characteristics, behaviour, and nature.

There are 3 types of experimental research, namely; experimental research, quasi-experimental research, and true experimental research. Although also 3 in number, non-experimental research can be classified into cross-sectional research, correlational research, and observational research.

The different types of experimental research are further divided into different parts, while non-experimental research types are not further divided. Clearly, these divisions are not the same in experimental and non-experimental research.

• Characteristics

Experimental research is usually quantitative, controlled, and multivariable. Non-experimental research can be both quantitative and qualitative , has an uncontrolled variable, and also a cross-sectional research problem.

The characteristics of experimental research are the direct opposite of that of non-experimental research. The most distinct characteristic element is the ability to control or manipulate independent variables in experimental research and not in non-experimental research. 

In experimental research, a level of control is usually exerted on extraneous variables, therefore tampering with the natural research setting. Experimental research settings are usually more natural with no tampering with the extraneous variables.

• Data Collection/Tools

  The data used during experimental research is collected through observational study, simulations, and surveys while non-experimental data is collected through observations, surveys, and case studies. The main distinction between these data collection tools is case studies and simulations.

Even at that, similar tools are used differently. For example, an observational study may be used during a laboratory experiment that tests how the effect of a control variable manifests over a period of time in experimental research. 

However, when used in non-experimental research, data is collected based on the researcher’s discretion and not through a clear scientific reaction. In this case, we see a difference in the level of objectivity. 

The goal of experimental research is to measure the causes and effects of variables present in research, while non-experimental research provides very little to no information about causal agents.

Experimental research answers the question of why something is happening. This is quite different in non-experimental research, as they are more descriptive in nature with the end goal being to describe what .

 Experimental research is mostly used to make scientific innovations and find major solutions to problems while non-experimental research is used to define subject characteristics, measure data trends, compare situations and validate existing conditions.

For example, if experimental research results in an innovative discovery or solution, non-experimental research will be conducted to validate this discovery. This research is done for a period of time in order to properly study the subject of research.

Experimental research process is usually well structured and as such produces results with very little to no errors, while non-experimental research helps to create real-life related experiments. There are a lot more advantages of experimental and non-experimental research , with the absence of each of these advantages in the other leaving it at a disadvantage.

For example, the lack of a random selection process in non-experimental research leads to the inability to arrive at a generalizable result. Similarly, the ability to manipulate control variables in experimental research may lead to the personal bias of the researcher.

• Disadvantage

 Experimental research is highly prone to human error while the major disadvantage of non-experimental research is that the results obtained cannot be absolutely clear and error-free. In the long run, the error obtained due to human error may affect the results of the experimental research.

Some other disadvantages of experimental research include the following; extraneous variables cannot always be controlled, human responses can be difficult to measure, and participants may also cause bias.

  In experimental research, researchers can control and manipulate control variables, while in non-experimental research, researchers cannot manipulate these variables. This cannot be done due to ethical reasons. 

For example, when promoting employees due to how well they did in their annual performance review, it will be unethical to manipulate the results of the performance review (independent variable). That way, we can get impartial results of those who deserve a promotion and those who don’t.

Experimental researchers may also decide to eliminate extraneous variables so as to have enough control over the research process. Once again, this is something that cannot be done in non-experimental research because it relates more to real-life situations.

Experimental research is carried out in an unnatural setting because most of the factors that influence the setting are controlled while the non-experimental research setting remains natural and uncontrolled. One of the things usually tampered with during research is extraneous variables.

In a bid to get a perfect and well-structured research process and results, researchers sometimes eliminate extraneous variables. Although sometimes seen as insignificant, the elimination of these variables may affect the research results.

Consider the optimization problem whose aim is to minimize the cost of production of a car, with the constraints being the number of workers and the number of hours they spend working per day. 

In this problem, extraneous variables like machine failure rates or accidents are eliminated. In the long run, these things may occur and may invalidate the result.

• Cause-Effect Relationship

The relationship between cause and effect is established in experimental research while it cannot be established in non-experimental research. Rather than establish a cause-effect relationship, non-experimental research focuses on providing descriptive results.

Although it acknowledges the causal variable and its effect on the dependent variables, it does not measure how or the extent to which these dependent variables change. It, however, observes these changes, compares the changes in 2 variables, and describes them.

Experimental research does not compare variables while non-experimental research does. It compares 2 variables and describes the relationship between them.

The relationship between these variables can be positively correlated, negatively correlated or not correlated at all. For example, consider a case whereby the subject of research is a drum, and the control or independent variable is the drumstick.

Experimental research will measure the effect of hitting the drumstick on the drum, where the result of this research will be sound. That is, when you hit a drumstick on a drum, it makes a sound.

Non-experimental research, on the other hand, will investigate the correlation between how hard the drum is hit and the loudness of the sound that comes out. That is, if the sound will be higher with a harder bang, lower with a harder bang, or will remain the same no matter how hard we hit the drum.

• Quantitativeness

Experimental research is a quantitative research method while non-experimental research can be both quantitative and qualitative depending on the time and the situation where it is been used. An example of a non-experimental quantitative research method is correlational research .

Researchers use it to correlate two or more variables using mathematical analysis methods. The original patterns, relationships, and trends between variables are observed, then the impact of one of these variables on the other is recorded along with how it changes the relationship between the two variables.

Observational research is an example of non-experimental research, which is classified as a qualitative research method.

• Cross-section

Experimental research is usually single-sectional while non-experimental research is cross-sectional. That is, when evaluating the research subjects in experimental research, each group is evaluated as an entity.

For example, let us consider a medical research process investigating the prevalence of breast cancer in a certain community. In this community, we will find people of different ages, ethnicities, and social backgrounds. 

If a significant amount of women from a particular age are found to be more prone to have the disease, the researcher can conduct further studies to understand the reason behind it. A further study into this will be experimental and the subject won’t be a cross-sectional group. 

A lot of researchers consider the distinction between experimental and non-experimental research to be an extremely important one. This is partly due to the fact that experimental research can accommodate the manipulation of independent variables, which is something non-experimental research can not.

Therefore, as a researcher who is interested in using any one of experimental and non-experimental research, it is important to understand the distinction between these two. This helps in deciding which method is better for carrying out particular research. 

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6.1 Overview of Non-Experimental Research

Learning objectives.

• Define non-experimental research, distinguish it clearly from experimental research, and give several examples.
• Explain when a researcher might choose to conduct non-experimental research as opposed to experimental research.

What Is Non-Experimental Research?

Non-experimental research  is research that lacks the manipulation of an independent variable. Rather than manipulating an independent variable, researchers conducting non-experimental research simply measure variables as they naturally occur (in the lab or real world).

Most researchers in psychology consider the distinction between experimental and non-experimental research to be an extremely important one. This is because although experimental research can provide strong evidence that changes in an independent variable cause differences in a dependent variable, non-experimental research generally cannot. As we will see, however, this inability to make causal conclusions does not mean that non-experimental research is less important than experimental research.

When to Use Non-Experimental Research

As we saw in the last chapter , experimental research is appropriate when the researcher has a specific research question or hypothesis about a causal relationship between two variables—and it is possible, feasible, and ethical to manipulate the independent variable. It stands to reason, therefore, that non-experimental research is appropriate—even necessary—when these conditions are not met. There are many times in which non-experimental research is preferred, including when:

• the research question or hypothesis relates to a single variable rather than a statistical relationship between two variables (e.g., How accurate are people’s first impressions?).
• the research question pertains to a non-causal statistical relationship between variables (e.g., is there a correlation between verbal intelligence and mathematical intelligence?).
• the research question is about a causal relationship, but the independent variable cannot be manipulated or participants cannot be randomly assigned to conditions or orders of conditions for practical or ethical reasons (e.g., does damage to a person’s hippocampus impair the formation of long-term memory traces?).
• the research question is broad and exploratory, or is about what it is like to have a particular experience (e.g., what is it like to be a working mother diagnosed with depression?).

Again, the choice between the experimental and non-experimental approaches is generally dictated by the nature of the research question. Recall the three goals of science are to describe, to predict, and to explain. If the goal is to explain and the research question pertains to causal relationships, then the experimental approach is typically preferred. If the goal is to describe or to predict, a non-experimental approach will suffice. But the two approaches can also be used to address the same research question in complementary ways. For example, Similarly, after his original study, Milgram conducted experiments to explore the factors that affect obedience. He manipulated several independent variables, such as the distance between the experimenter and the participant, the participant and the confederate, and the location of the study (Milgram, 1974) [1] .

Types of Non-Experimental Research

Non-experimental research falls into three broad categories: cross-sectional research, correlational research, and observational research. 

First, cross-sectional research  involves comparing two or more pre-existing groups of people. What makes this approach non-experimental is that there is no manipulation of an independent variable and no random assignment of participants to groups. Imagine, for example, that a researcher administers the Rosenberg Self-Esteem Scale to 50 American college students and 50 Japanese college students. Although this “feels” like a between-subjects experiment, it is a cross-sectional study because the researcher did not manipulate the students’ nationalities. As another example, if we wanted to compare the memory test performance of a group of cannabis users with a group of non-users, this would be considered a cross-sectional study because for ethical and practical reasons we would not be able to randomly assign participants to the cannabis user and non-user groups. Rather we would need to compare these pre-existing groups which could introduce a selection bias (the groups may differ in other ways that affect their responses on the dependent variable). For instance, cannabis users are more likely to use more alcohol and other drugs and these differences may account for differences in the dependent variable across groups, rather than cannabis use per se.

Cross-sectional designs are commonly used by developmental psychologists who study aging and by researchers interested in sex differences. Using this design, developmental psychologists compare groups of people of different ages (e.g., young adults spanning from 18-25 years of age versus older adults spanning 60-75 years of age) on various dependent variables (e.g., memory, depression, life satisfaction). Of course, the primary limitation of using this design to study the effects of aging is that differences between the groups other than age may account for differences in the dependent variable. For instance, differences between the groups may reflect the generation that people come from (a cohort effect) rather than a direct effect of age. For this reason, longitudinal studies in which one group of people is followed as they age offer a superior means of studying the effects of aging. Once again, cross-sectional designs are also commonly used to study sex differences. Since researchers cannot practically or ethically manipulate the sex of their participants they must rely on cross-sectional designs to compare groups of men and women on different outcomes (e.g., verbal ability, substance use, depression). Using these designs researchers have discovered that men are more likely than women to suffer from substance abuse problems while women are more likely than men to suffer from depression. But, using this design it is unclear what is causing these differences. So, using this design it is unclear whether these differences are due to environmental factors like socialization or biological factors like hormones?

When researchers use a participant characteristic to create groups (nationality, cannabis use, age, sex), the independent variable is usually referred to as an experimenter-selected independent variable (as opposed to the experimenter-manipulated independent variables used in experimental research). Figure 6.1 shows data from a hypothetical study on the relationship between whether people make a daily list of things to do (a “to-do list”) and stress. Notice that it is unclear whether this is an experiment or a cross-sectional study because it is unclear whether the independent variable was manipulated by the researcher or simply selected by the researcher. If the researcher randomly assigned some participants to make daily to-do lists and others not to, then the independent variable was experimenter-manipulated and it is a true experiment. If the researcher simply asked participants whether they made daily to-do lists or not, then the independent variable it is experimenter-selected and the study is cross-sectional. The distinction is important because if the study was an experiment, then it could be concluded that making the daily to-do lists reduced participants’ stress. But if it was a cross-sectional study, it could only be concluded that these variables are statistically related. Perhaps being stressed has a negative effect on people’s ability to plan ahead. Or perhaps people who are more conscientious are more likely to make to-do lists and less likely to be stressed. The crucial point is that what defines a study as experimental or cross-sectional l is not the variables being studied, nor whether the variables are quantitative or categorical, nor the type of graph or statistics used to analyze the data. It is how the study is conducted.

Figure 6.1  Results of a Hypothetical Study on Whether People Who Make Daily To-Do Lists Experience Less Stress Than People Who Do Not Make Such Lists

Second, the most common type of non-experimental research conducted in Psychology is correlational research. Correlational research is considered non-experimental because it focuses on the statistical relationship between two variables but does not include the manipulation of an independent variable.  More specifically, in correlational research , the researcher measures two continuous variables with little or no attempt to control extraneous variables and then assesses the relationship between them. As an example, a researcher interested in the relationship between self-esteem and school achievement could collect data on students’ self-esteem and their GPAs to see if the two variables are statistically related. Correlational research is very similar to cross-sectional research, and sometimes these terms are used interchangeably. The distinction that will be made in this book is that, rather than comparing two or more pre-existing groups of people as is done with cross-sectional research, correlational research involves correlating two continuous variables (groups are not formed and compared).

Third,   observational research  is non-experimental because it focuses on making observations of behavior in a natural or laboratory setting without manipulating anything. Milgram’s original obedience study was non-experimental in this way. He was primarily interested in the extent to which participants obeyed the researcher when he told them to shock the confederate and he observed all participants performing the same task under the same conditions. The study by Loftus and Pickrell described at the beginning of this chapter is also a good example of observational research. The variable was whether participants “remembered” having experienced mildly traumatic childhood events (e.g., getting lost in a shopping mall) that they had not actually experienced but that the researchers asked them about repeatedly. In this particular study, nearly a third of the participants “remembered” at least one event. (As with Milgram’s original study, this study inspired several later experiments on the factors that affect false memories.

The types of research we have discussed so far are all quantitative, referring to the fact that the data consist of numbers that are analyzed using statistical techniques. But as you will learn in this chapter, many observational research studies are more qualitative in nature. In  qualitative research , the data are usually nonnumerical and therefore cannot be analyzed using statistical techniques. Rosenhan’s observational study of the experience of people in a psychiatric ward was primarily qualitative. The data were the notes taken by the “pseudopatients”—the people pretending to have heard voices—along with their hospital records. Rosenhan’s analysis consists mainly of a written description of the experiences of the pseudopatients, supported by several concrete examples. To illustrate the hospital staff’s tendency to “depersonalize” their patients, he noted, “Upon being admitted, I and other pseudopatients took the initial physical examinations in a semi-public room, where staff members went about their own business as if we were not there” (Rosenhan, 1973, p. 256) [2] . Qualitative data has a separate set of analysis tools depending on the research question. For example, thematic analysis would focus on themes that emerge in the data or conversation analysis would focus on the way the words were said in an interview or focus group.

Internal Validity Revisited

Recall that internal validity is the extent to which the design of a study supports the conclusion that changes in the independent variable caused any observed differences in the dependent variable.  Figure 6.2  shows how experimental, quasi-experimental, and non-experimental (correlational) research vary in terms of internal validity. Experimental research tends to be highest in internal validity because the use of manipulation (of the independent variable) and control (of extraneous variables) help to rule out alternative explanations for the observed relationships. If the average score on the dependent variable in an experiment differs across conditions, it is quite likely that the independent variable is responsible for that difference. Non-experimental (correlational) research is lowest in internal validity because these designs fail to use manipulation or control. Quasi-experimental research (which will be described in more detail in a subsequent chapter) is in the middle because it contains some, but not all, of the features of a true experiment. For instance, it may fail to use random assignment to assign participants to groups or fail to use counterbalancing to control for potential order effects. Imagine, for example, that a researcher finds two similar schools, starts an anti-bullying program in one, and then finds fewer bullying incidents in that “treatment school” than in the “control school.” While a comparison is being made with a control condition, the lack of random assignment of children to schools could still mean that students in the treatment school differed from students in the control school in some other way that could explain the difference in bullying (e.g., there may be a selection effect).

Figure 6.2 Internal Validity of Correlation, Quasi-Experimental, and Experimental Studies. Experiments are generally high in internal validity, quasi-experiments lower, and correlation studies lower still.

Notice also in  Figure 6.2  that there is some overlap in the internal validity of experiments, quasi-experiments, and correlational studies. For example, a poorly designed experiment that includes many confounding variables can be lower in internal validity than a well-designed quasi-experiment with no obvious confounding variables. Internal validity is also only one of several validities that one might consider, as noted in Chapter 5.

Key Takeaways

• Non-experimental research is research that lacks the manipulation of an independent variable.
• There are two broad types of non-experimental research. Correlational research that focuses on statistical relationships between variables that are measured but not manipulated, and observational research in which participants are observed and their behavior is recorded without the researcher interfering or manipulating any variables.
• In general, experimental research is high in internal validity, correlational research is low in internal validity, and quasi-experimental research is in between.
• A researcher conducts detailed interviews with unmarried teenage fathers to learn about how they feel and what they think about their role as fathers and summarizes their feelings in a written narrative.
• A researcher measures the impulsivity of a large sample of drivers and looks at the statistical relationship between this variable and the number of traffic tickets the drivers have received.
• A researcher randomly assigns patients with low back pain either to a treatment involving hypnosis or to a treatment involving exercise. She then measures their level of low back pain after 3 months.
• A college instructor gives weekly quizzes to students in one section of his course but no weekly quizzes to students in another section to see whether this has an effect on their test performance.
• Milgram, S. (1974). Obedience to authority: An experimental view . New York, NY: Harper & Row. ↵
• Rosenhan, D. L. (1973). On being sane in insane places. Science, 179 , 250–258. ↵

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Quantitative Research Designs: Non-Experimental vs. Experimental

While there are many types of quantitative research designs, they generally fall under one of three umbrellas: experimental research, quasi-experimental research, and non-experimental research.

Experimental research designs are what many people think of when they think of research; they typically involve the manipulation of variables and random assignment of participants to conditions. A traditional experiment may involve the comparison of a control group to an experimental group who receives a treatment (i.e., a variable is manipulated). When done correctly, experimental designs can provide evidence for cause and effect. Because of their ability to determine causation, experimental designs are the gold-standard for research in medicine, biology, and so on. However, such designs can also be used in the “soft sciences,” like social science. Experimental research has strict standards for control within the research design and for establishing validity. These designs may also be very resource and labor intensive. Additionally, it can be hard to justify the generalizability of the results in a very tightly controlled or artificial experimental setting. However, if done well, experimental research methods can lead to some very convincing and interesting results.

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Non-experimental research, on the other hand, can be just as interesting, but you cannot draw the same conclusions from it as you can with experimental research. Non-experimental research is usually descriptive or correlational, which means that you are either describing a situation or phenomenon simply as it stands, or you are describing a relationship between two or more variables, all without any interference from the researcher. This means that you do not manipulate any variables (e.g., change the conditions that an experimental group undergoes) or randomly assign participants to a control or treatment group. Without this level of control, you cannot determine any causal effects. While validity is still a concern in non-experimental research, the concerns are more about the validity of the measurements, rather than the validity of the effects.

Finally, a quasi-experimental design is a combination of the two designs described above. For quasi-experimental designs you still can manipulate a variable in the experimental group, but there is no random assignment into groups. Quasi-experimental designs are the most common when the researcher uses a convenience sample to recruit participants. For example, let’s say you were interested in studying the effect of stress on student test scores at the school that you work for. You teach two separate classes so you decide to just use each class as a different group. Class A becomes the experimental group who experiences the stressor manipulation and class B becomes the control group. Because you are sampling from two different pre-existing groups, without any random assignment, this would be known as a quasi-experimental design. These types of designs are very useful for when you want to find a causal relationship between variables but cannot randomly assign people to groups for practical or ethical reasons, such as working with a population of clinically depressed people or looking for gender differences (we can’t randomly assign people to be clinically depressed or to be a different gender). While these types of studies sometimes have higher external validity than a true experimental design, since they involve real world interventions and group rather than a laboratory setting, because of the lack of random assignment in these groups, the generalizability of the study is severely limited.

So, how do you choose between these designs? This will depend on your topic, your available resources, and desired goal. For example, do you want to see if a particular intervention relieves feelings of anxiety? The most convincing results for that would come from a true experimental design with random sampling and random assignment to groups. Ultimately, this is a decision that should be made in close collaboration with your advisor. Therefore, I recommend discussing the pros and cons of each type of research, what it might mean for your personal dissertation process, and what is required of each design before making a decision.

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Non-experimental research: What it is, overview & advantages

Non-experimental research is the type of research that lacks an independent variable. Instead, the researcher observes the context in which the phenomenon occurs and analyzes it to obtain information.

Unlike experimental research , where the variables are held constant, non-experimental research happens during the study when the researcher cannot control, manipulate or alter the subjects but relies on interpretation or observations to conclude.

This means that the method must not rely on correlations, surveys , or case studies and cannot demonstrate an actual cause and effect relationship.

Characteristics of non-experimental research

Some of the essential characteristics of non-experimental research are necessary for the final results. Let’s talk about them to identify the most critical parts of them.

• Most studies are based on events that occurred previously and are analyzed later.
• In this method, controlled experiments are not performed for reasons such as ethics or morality.
• No study samples are created; on the contrary, the samples or participants already exist and develop in their environment.
• The researcher does not intervene directly in the environment of the sample.
• This method studies the phenomena exactly as they occurred.

Types of non-experimental research

Non-experimental research can take the following forms:

Cross-sectional research : Cross-sectional research is used to observe and analyze the exact time of the research to cover various study groups or samples. This type of research is divided into:

• Descriptive: When values are observed where one or more variables are presented.
• Causal: It is responsible for explaining the reasons and relationship that exists between variables in a given time.

Longitudinal research: In a longitudinal study , researchers aim to analyze the changes and development of the relationships between variables over time. Longitudinal research can be divided into:

• Trend: When they study the changes faced by the study group in general.
• Group evolution: When the study group is a smaller sample.
• Panel: It is in charge of analyzing individual and group changes to discover the factor that produces them.

LEARN ABOUT: Quasi-experimental Research

When to use non-experimental research

Non-experimental research can be applied in the following ways:

• When the research question may be about one variable rather than a statistical relationship about two variables.
• There is a non-causal statistical relationship between variables in the research question.
• The research question has a causal research relationship, but the independent variable cannot be manipulated.
• In exploratory or broad research where a particular experience is confronted.

Advantages and disadvantages

Some advantages of non-experimental research are:

• It is very flexible during the research process
• The cause of the phenomenon is known, and the effect it has is investigated.
• The researcher can define the characteristics of the study group.

Among the disadvantages of non-experimental research are:

• The groups are not representative of the entire population.
• Errors in the methodology may occur, leading to research biases .

Non-experimental research is based on the observation of phenomena in their natural environment. In this way, they can be studied later to reach a conclusion.

Difference between experimental and non-experimental research

Experimental research involves changing variables and randomly assigning conditions to participants. As it can determine the cause, experimental research designs are used for research in medicine, biology, and social science. 

Experimental research designs have strict standards for control and establishing validity. Although they may need many resources, they can lead to very interesting results.

Non-experimental research, on the other hand, is usually descriptive or correlational without any explicit changes done by the researcher. You simply describe the situation as it is, or describe a relationship between variables. Without any control, it is difficult to determine causal effects. The validity remains a concern in this type of research. However, it’s’ more regarding the measurements instead of the effects.

LEARN MORE: Descriptive Research vs Correlational Research

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Non-Experimental Research

28 Overview of Non-Experimental Research

Learning objectives.

• Define non-experimental research, distinguish it clearly from experimental research, and give several examples.
• Explain when a researcher might choose to conduct non-experimental research as opposed to experimental research.

What Is Non-Experimental Research?

Non-experimental research  is research that lacks the manipulation of an independent variable. Rather than manipulating an independent variable, researchers conducting non-experimental research simply measure variables as they naturally occur (in the lab or real world).

Most researchers in psychology consider the distinction between experimental and non-experimental research to be an extremely important one. This is because although experimental research can provide strong evidence that changes in an independent variable cause differences in a dependent variable, non-experimental research generally cannot. As we will see, however, this inability to make causal conclusions does not mean that non-experimental research is less important than experimental research. It is simply used in cases where experimental research is not able to be carried out.

When to Use Non-Experimental Research

As we saw in the last chapter , experimental research is appropriate when the researcher has a specific research question or hypothesis about a causal relationship between two variables—and it is possible, feasible, and ethical to manipulate the independent variable. It stands to reason, therefore, that non-experimental research is appropriate—even necessary—when these conditions are not met. There are many times in which non-experimental research is preferred, including when:

• the research question or hypothesis relates to a single variable rather than a statistical relationship between two variables (e.g., how accurate are people’s first impressions?).
• the research question pertains to a non-causal statistical relationship between variables (e.g., is there a correlation between verbal intelligence and mathematical intelligence?).
• the research question is about a causal relationship, but the independent variable cannot be manipulated or participants cannot be randomly assigned to conditions or orders of conditions for practical or ethical reasons (e.g., does damage to a person’s hippocampus impair the formation of long-term memory traces?).
• the research question is broad and exploratory, or is about what it is like to have a particular experience (e.g., what is it like to be a working mother diagnosed with depression?).

Again, the choice between the experimental and non-experimental approaches is generally dictated by the nature of the research question. Recall the three goals of science are to describe, to predict, and to explain. If the goal is to explain and the research question pertains to causal relationships, then the experimental approach is typically preferred. If the goal is to describe or to predict, a non-experimental approach is appropriate. But the two approaches can also be used to address the same research question in complementary ways. For example, in Milgram’s original (non-experimental) obedience study, he was primarily interested in one variable—the extent to which participants obeyed the researcher when he told them to shock the confederate—and he observed all participants performing the same task under the same conditions. However,  Milgram subsequently conducted experiments to explore the factors that affect obedience. He manipulated several independent variables, such as the distance between the experimenter and the participant, the participant and the confederate, and the location of the study (Milgram, 1974) [1] .

Types of Non-Experimental Research

Non-experimental research falls into two broad categories: correlational research and observational research. 

The most common type of non-experimental research conducted in psychology is correlational research. Correlational research is considered non-experimental because it focuses on the statistical relationship between two variables but does not include the manipulation of an independent variable. More specifically, in correlational research , the researcher measures two variables with little or no attempt to control extraneous variables and then assesses the relationship between them. As an example, a researcher interested in the relationship between self-esteem and school achievement could collect data on students’ self-esteem and their GPAs to see if the two variables are statistically related.

Observational research  is non-experimental because it focuses on making observations of behavior in a natural or laboratory setting without manipulating anything. Milgram’s original obedience study was non-experimental in this way. He was primarily interested in the extent to which participants obeyed the researcher when he told them to shock the confederate and he observed all participants performing the same task under the same conditions. The study by Loftus and Pickrell described at the beginning of this chapter is also a good example of observational research. The variable was whether participants “remembered” having experienced mildly traumatic childhood events (e.g., getting lost in a shopping mall) that they had not actually experienced but that the researchers asked them about repeatedly. In this particular study, nearly a third of the participants “remembered” at least one event. (As with Milgram’s original study, this study inspired several later experiments on the factors that affect false memories).

Cross-Sectional, Longitudinal, and Cross-Sequential Studies

When psychologists wish to study change over time (for example, when developmental psychologists wish to study aging) they usually take one of three non-experimental approaches: cross-sectional, longitudinal, or cross-sequential. Cross-sectional studies involve comparing two or more pre-existing groups of people (e.g., children at different stages of development). What makes this approach non-experimental is that there is no manipulation of an independent variable and no random assignment of participants to groups. Using this design, developmental psychologists compare groups of people of different ages (e.g., young adults spanning from 18-25 years of age versus older adults spanning 60-75 years of age) on various dependent variables (e.g., memory, depression, life satisfaction). Of course, the primary limitation of using this design to study the effects of aging is that differences between the groups other than age may account for differences in the dependent variable. For instance, differences between the groups may reflect the generation that people come from (a cohort effect ) rather than a direct effect of age. For this reason, longitudinal studies , in which one group of people is followed over time as they age, offer a superior means of studying the effects of aging. However, longitudinal studies are by definition more time consuming and so require a much greater investment on the part of the researcher and the participants. A third approach, known as cross-sequential studies , combines elements of both cross-sectional and longitudinal studies. Rather than measuring differences between people in different age groups or following the same people over a long period of time, researchers adopting this approach choose a smaller period of time during which they follow people in different age groups. For example, they might measure changes over a ten year period among participants who at the start of the study fall into the following age groups: 20 years old, 30 years old, 40 years old, 50 years old, and 60 years old. This design is advantageous because the researcher reaps the immediate benefits of being able to compare the age groups after the first assessment. Further, by following the different age groups over time they can subsequently determine whether the original differences they found across the age groups are due to true age effects or cohort effects.

The types of research we have discussed so far are all quantitative, referring to the fact that the data consist of numbers that are analyzed using statistical techniques. But as you will learn in this chapter, many observational research studies are more qualitative in nature. In  qualitative research , the data are usually nonnumerical and therefore cannot be analyzed using statistical techniques. Rosenhan’s observational study of the experience of people in psychiatric wards was primarily qualitative. The data were the notes taken by the “pseudopatients”—the people pretending to have heard voices—along with their hospital records. Rosenhan’s analysis consists mainly of a written description of the experiences of the pseudopatients, supported by several concrete examples. To illustrate the hospital staff’s tendency to “depersonalize” their patients, he noted, “Upon being admitted, I and other pseudopatients took the initial physical examinations in a semi-public room, where staff members went about their own business as if we were not there” (Rosenhan, 1973, p. 256) [2] . Qualitative data has a separate set of analysis tools depending on the research question. For example, thematic analysis would focus on themes that emerge in the data or conversation analysis would focus on the way the words were said in an interview or focus group.

Internal Validity Revisited

Recall that internal validity is the extent to which the design of a study supports the conclusion that changes in the independent variable caused any observed differences in the dependent variable.  Figure 6.1 shows how experimental, quasi-experimental, and non-experimental (correlational) research vary in terms of internal validity. Experimental research tends to be highest in internal validity because the use of manipulation (of the independent variable) and control (of extraneous variables) help to rule out alternative explanations for the observed relationships. If the average score on the dependent variable in an experiment differs across conditions, it is quite likely that the independent variable is responsible for that difference. Non-experimental (correlational) research is lowest in internal validity because these designs fail to use manipulation or control. Quasi-experimental research (which will be described in more detail in a subsequent chapter) falls in the middle because it contains some, but not all, of the features of a true experiment. For instance, it may fail to use random assignment to assign participants to groups or fail to use counterbalancing to control for potential order effects. Imagine, for example, that a researcher finds two similar schools, starts an anti-bullying program in one, and then finds fewer bullying incidents in that “treatment school” than in the “control school.” While a comparison is being made with a control condition, the inability to randomly assign children to schools could still mean that students in the treatment school differed from students in the control school in some other way that could explain the difference in bullying (e.g., there may be a selection effect).

Notice also in  Figure 6.1 that there is some overlap in the internal validity of experiments, quasi-experiments, and correlational (non-experimental) studies. For example, a poorly designed experiment that includes many confounding variables can be lower in internal validity than a well-designed quasi-experiment with no obvious confounding variables. Internal validity is also only one of several validities that one might consider, as noted in Chapter 5.

• Milgram, S. (1974). Obedience to authority: An experimental view . New York, NY: Harper & Row. ↵
• Rosenhan, D. L. (1973). On being sane in insane places. Science, 179 , 250–258. ↵

A research that lacks the manipulation of an independent variable.

Research that is non-experimental because it focuses on the statistical relationship between two variables but does not include the manipulation of an independent variable.

Research that is non-experimental because it focuses on recording systemic observations of behavior in a natural or laboratory setting without manipulating anything.

Studies that involve comparing two or more pre-existing groups of people (e.g., children at different stages of development).

Differences between the groups may reflect the generation that people come from rather than a direct effect of age.

Studies in which one group of people are followed over time as they age.

Studies in which researchers follow people in different age groups in a smaller period of time.

Research Methods in Psychology Copyright © 2019 by Rajiv S. Jhangiani, I-Chant A. Chiang, Carrie Cuttler, & Dana C. Leighton is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Chapter 7: Nonexperimental Research

7.1 Overview of Nonexperimental Research 7.2 Correlational Research 7.3 Quasi-Experimental Research 7.4 Qualitative Research

Research Methods in Psychology Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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• What is non-experimental research: Definition, types & examples

Defne Çobanoğlu

The experimentation method is very useful for getting information on a specific subject. However, when experimenting is not possible or practical, there is another way of collecting data for those interested. It's a non-experimental way, to say the least.

In this article, we have gathered information on non-experimental research, clearly defined what it is and when one should use it, and listed the types of non-experimental research. We also gave some useful examples to paint a better picture. Let us get started. 

• What is non-experimental research?

Non-experimental research is a type of research design that is based on observation and measuring instead of experimentation with randomly assigned participants.

What characterizes this research design is the fact that it lacks the manipulation of independent variables . Because of this fact, the non-experimental research is based on naturally occurring conditions, and there is no involvement of external interventions. Therefore, the researchers doing this method must not rely heavily on interviews, surveys , or case studies.

• When to use non-experimental research?

An experiment is done when a researcher is investigating the relationship between one or two phenomena and has a theory or hypothesis on the relationship between two variables that are involved. The researcher can carry out an experiment when it is ethical, possible, and feasible to do one.

However, when an experiment can not be done because of a limitation, then they decide to opt for a non-experimental research design . Non-experimental research is considered preferable in some conditions, including:

• When the manipulation of the independent variable is not possible because of ethical or practical concerns
• When the subjects of an experimental design can not be randomly assigned to treatments.
• When the research question is too extensive or it relates to a general experience.
• When researchers want to do a starter research before investing in more extensive research.
• When the research question is about the statistical relationship between variables , but in a noncausal context.
• Characteristics of non-experimental research

Non-experimental research has some characteristics that clearly define the framework of this research method. They provide a clear distinction between experimental design and non-experimental design. Let us see some of them:

• Non-experimental research does not involve the manipulation of variables .
• The aim of this research type is to explore the factors as they naturally occur .
• This method is used when experimentation is not possible because of ethical or practical reasons .
• Instead of creating a sample or participant group, the existing groups or natural thresholds are used during the research.
• This research method is not about finding causality between two variables.
• Most studies are done on past events or historical occurrences to make sense of specific research questions.
• Types of non-experimental research

Non-experimental research types

What makes research non-experimental research is the fact that the researcher does not manipulate the factors, does not randomly assign the participants, and observes the existing groups. But this research method can also be divided into different types. These types are:

Correlational research:

In correlation studies, the researcher does not manipulate the variables and is not interested in controlling the extraneous variables. They only observe and assess the relationship between them. For example, a researcher examines students’ study hours every day and their overall academic performance. The positive correlation this between study hours and academic performance suggests a statistical association. 

Quasi-experimental research:

In quasi-experimental research, the researcher does not randomly assign the participants into two groups. Because you can not deliberately deprive someone of treatment, the researcher uses natural thresholds or dividing points . For example, examining students from two different high schools with different education methods.

Cross-sectional research:

In cross-sectional research, the researcher studies and compares a portion of a population at the same time . It does not involve random assignment or any outside manipulation. For example, a study on smokers and non-smokers in a specific area.

Observational research:

In observational research, the researcher once again does not manipulate any aspect of the study, and their main focus is observation of the participants . For example, a researcher examining a group of children playing in a playground would be a good example.

• Non-experimental research examples

Non-experimental research is a good way of collecting information and exploring relationships between variables. It can be used in numerous fields, from social sciences, economics, psychology, education, and market research. When gathering information using secondary research is not enough and an experiment can not be done, this method can bring out new information.

Non-experimental research example #1

Imagine a researcher who wants to see the connection between mobile phone usage before bedtime and the amount of sleep adults get in a night . They can gather a group of individuals to observe and present them with some questions asking about the details of their day, frequency and duration of phone usage, quality of sleep, etc . And observe them by analyzing the findings.

Non-experimental research example #2

Imagine a researcher who wants to explore the correlation between job satisfaction levels among employees and what are the factors that affect this . The researcher can gather all the information they get about the employees’ ages, sexes, positions in the company, working patterns, demographic information, etc . 

The research provides the researcher with all the information to make an analysis to identify correlations and patterns. Then, it is possible for researchers and administrators to make informed predictions.

• Frequently asked questions about non-experimental research

When not to use non-experimental research?

There are some situations where non-experimental research is not suitable or the best choice. For example, the aim of non-experimental research is not about finding causality therefore, if the researcher wants to explore the relationship between two variables, then this method is not for them. Also, if the control over the variables is extremely important to the test of a theory, then experimentation is a more appropriate option.

What is the difference between experimental and non-experimental research?

Experimental research is an example of primary research where the researcher takes control of all the variables, randomly assigns the participants into different groups, and studies them in a pre-determined environment to test a hypothesis. 

On the contrary, non-experimental research does not intervene in any way and only observes and studies the participants in their natural environments to make sense of a phenomenon

What makes a quasi-experiment a non-experiment?

The same as true experimentation, quasi-experiment research also aims to explore a cause-and-effect relationship between independent and dependent variables. However, in quasi-experimental research, the participants are not randomly selected. They are assigned to groups based on non-random criteria .

Is a survey a non-experimental study?

Yes, as the main purpose of a survey or questionnaire is to collect information from participants without outside interference, it makes the survey a non-experimental study. Surveys are used by researchers when experimentation is not possible because of ethical reasons, but first-hand data is needed

What is non-experimental data?

Non-experimental data is data collected by researchers via using non-experimental methods such as observations, interpretation, and interactions. Non-experimental data could both be qualitative or quantitative, depending on the situation.

Advantages of non-experimental research

Non-experimental research has its positive sides that a researcher should have in mind when going through a study. They can start their research by going through the advantages. These advantages are:

• It is used to observe and analyze past events .
• This method is more affordable than a true experiment .
• As the researcher can adapt the methods during the study, this research type is more flexible than an experimental study.
• This method allows the researchers to answer specific questions .

Disadvantages of non-experimental research

Even though non-experimental research has its advantages, it also has some disadvantages a researcher should be mindful of. Here are some of them:

• The findings of non-experimental research can not be generalized to the whole population. Therefore, it has low external validity .
• This research is used to explore only a single variable .
• Non-experimental research designs are prone to researcher bias and may not produce neutral results.
• Final words

A non-experimental study differs from an experimental study in that there is no intervention or change of internal or extraneous elements. It is a smart way to collect information without the limitations of experimentation. These limitations could be about ethical or practical problems. When you can not do proper experimentation, your other option is to study existing conditions and groups to draw conclusions. This is a non-experimental design .

In this article, we have gathered information on non-experimental research to shed light on the details of this research method. If you are thinking of doing a study, make sure to have this information in mind. And lastly, do not forget to visit our articles on other research methods and so much more!

Defne is a content writer at forms.app. She is also a translator specializing in literary translation. Defne loves reading, writing, and translating professionally and as a hobby. Her expertise lies in survey research, research methodologies, content writing, and translation.

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Chapter 3. Psychological Science

3.2 Psychologists Use Descriptive, Correlational, and Experimental Research Designs to Understand Behaviour

Learning objectives.

• Differentiate the goals of descriptive, correlational, and experimental research designs and explain the advantages and disadvantages of each.
• Explain the goals of descriptive research and the statistical techniques used to interpret it.
• Summarize the uses of correlational research and describe why correlational research cannot be used to infer causality.
• Review the procedures of experimental research and explain how it can be used to draw causal inferences.

Psychologists agree that if their ideas and theories about human behaviour are to be taken seriously, they must be backed up by data. However, the research of different psychologists is designed with different goals in mind, and the different goals require different approaches. These varying approaches, summarized in Table 3.2, are known as research designs . A research design  is the specific method a researcher uses to collect, analyze, and interpret data . Psychologists use three major types of research designs in their research, and each provides an essential avenue for scientific investigation. Descriptive research  is research designed to provide a snapshot of the current state of affairs . Correlational research  is research designed to discover relationships among variables and to allow the prediction of future events from present knowledge . Experimental research  is research in which initial equivalence among research participants in more than one group is created, followed by a manipulation of a given experience for these groups and a measurement of the influence of the manipulation . Each of the three research designs varies according to its strengths and limitations, and it is important to understand how each differs.

Descriptive Research: Assessing the Current State of Affairs

Descriptive research is designed to create a snapshot of the current thoughts, feelings, or behaviour of individuals. This section reviews three types of descriptive research : case studies , surveys , and naturalistic observation (Figure 3.4).

Sometimes the data in a descriptive research project are based on only a small set of individuals, often only one person or a single small group. These research designs are known as case studies — descriptive records of one or more individual’s experiences and behaviour . Sometimes case studies involve ordinary individuals, as when developmental psychologist Jean Piaget used his observation of his own children to develop his stage theory of cognitive development. More frequently, case studies are conducted on individuals who have unusual or abnormal experiences or characteristics or who find themselves in particularly difficult or stressful situations. The assumption is that by carefully studying individuals who are socially marginal, who are experiencing unusual situations, or who are going through a difficult phase in their lives, we can learn something about human nature.

Sigmund Freud was a master of using the psychological difficulties of individuals to draw conclusions about basic psychological processes. Freud wrote case studies of some of his most interesting patients and used these careful examinations to develop his important theories of personality. One classic example is Freud’s description of “Little Hans,” a child whose fear of horses the psychoanalyst interpreted in terms of repressed sexual impulses and the Oedipus complex (Freud, 1909/1964).

Another well-known case study is Phineas Gage, a man whose thoughts and emotions were extensively studied by cognitive psychologists after a railroad spike was blasted through his skull in an accident. Although there are questions about the interpretation of this case study (Kotowicz, 2007), it did provide early evidence that the brain’s frontal lobe is involved in emotion and morality (Damasio et al., 2005). An interesting example of a case study in clinical psychology is described by Rokeach (1964), who investigated in detail the beliefs of and interactions among three patients with schizophrenia, all of whom were convinced they were Jesus Christ.

In other cases the data from descriptive research projects come in the form of a survey — a measure administered through either an interview or a written questionnaire to get a picture of the beliefs or behaviours of a sample of people of interest . The people chosen to participate in the research (known as the sample) are selected to be representative of all the people that the researcher wishes to know about (the population). In election polls, for instance, a sample is taken from the population of all “likely voters” in the upcoming elections.

The results of surveys may sometimes be rather mundane, such as “Nine out of 10 doctors prefer Tymenocin” or “The median income in the city of Hamilton is $46,712.” Yet other times (particularly in discussions of social behaviour), the results can be shocking: “More than 40,000 people are killed by gunfire in the United States every year” or “More than 60% of women between the ages of 50 and 60 suffer from depression.” Descriptive research is frequently used by psychologists to get an estimate of the prevalence (or incidence ) of psychological disorders.

A final type of descriptive research — known as naturalistic observation — is research based on the observation of everyday events . For instance, a developmental psychologist who watches children on a playground and describes what they say to each other while they play is conducting descriptive research, as is a biopsychologist who observes animals in their natural habitats. One example of observational research involves a systematic procedure known as the strange situation , used to get a picture of how adults and young children interact. The data that are collected in the strange situation are systematically coded in a coding sheet such as that shown in Table 3.3.

The results of descriptive research projects are analyzed using descriptive statistics — numbers that summarize the distribution of scores on a measured variable . Most variables have distributions similar to that shown in Figure 3.5 where most of the scores are located near the centre of the distribution, and the distribution is symmetrical and bell-shaped. A data distribution that is shaped like a bell is known as a normal distribution .

A distribution can be described in terms of its central tendency — that is, the point in the distribution around which the data are centred — and its dispersion, or spread . The arithmetic average, or arithmetic mean , symbolized by the letter M , is the most commonly used measure of central tendency . It is computed by calculating the sum of all the scores of the variable and dividing this sum by the number of participants in the distribution (denoted by the letter N ). In the data presented in Figure 3.5 the mean height of the students is 67.12 inches (170.5 cm). The sample mean is usually indicated by the letter M .

In some cases, however, the data distribution is not symmetrical. This occurs when there are one or more extreme scores (known as outliers ) at one end of the distribution. Consider, for instance, the variable of family income (see Figure 3.6), which includes an outlier (a value of $3,800,000). In this case the mean is not a good measure of central tendency. Although it appears from Figure 3.6 that the central tendency of the family income variable should be around $70,000, the mean family income is actually $223,960. The single very extreme income has a disproportionate impact on the mean, resulting in a value that does not well represent the central tendency.

The median is used as an alternative measure of central tendency when distributions are not symmetrical. The median  is the score in the center of the distribution, meaning that 50% of the scores are greater than the median and 50% of the scores are less than the median . In our case, the median household income ($73,000) is a much better indication of central tendency than is the mean household income ($223,960).

A final measure of central tendency, known as the mode , represents the value that occurs most frequently in the distribution . You can see from Figure 3.6 that the mode for the family income variable is $93,000 (it occurs four times).

In addition to summarizing the central tendency of a distribution, descriptive statistics convey information about how the scores of the variable are spread around the central tendency. Dispersion refers to the extent to which the scores are all tightly clustered around the central tendency , as seen in Figure 3.7.

Or they may be more spread out away from it, as seen in Figure 3.8.

One simple measure of dispersion is to find the largest (the maximum ) and the smallest (the minimum ) observed values of the variable and to compute the range of the variable as the maximum observed score minus the minimum observed score. You can check that the range of the height variable in Figure 3.5 is 72 – 62 = 10. The standard deviation , symbolized as s , is the most commonly used measure of dispersion . Distributions with a larger standard deviation have more spread. The standard deviation of the height variable is s = 2.74, and the standard deviation of the family income variable is s = $745,337.

An advantage of descriptive research is that it attempts to capture the complexity of everyday behaviour. Case studies provide detailed information about a single person or a small group of people, surveys capture the thoughts or reported behaviours of a large population of people, and naturalistic observation objectively records the behaviour of people or animals as it occurs naturally. Thus descriptive research is used to provide a relatively complete understanding of what is currently happening.

Despite these advantages, descriptive research has a distinct disadvantage in that, although it allows us to get an idea of what is currently happening, it is usually limited to static pictures. Although descriptions of particular experiences may be interesting, they are not always transferable to other individuals in other situations, nor do they tell us exactly why specific behaviours or events occurred. For instance, descriptions of individuals who have suffered a stressful event, such as a war or an earthquake, can be used to understand the individuals’ reactions to the event but cannot tell us anything about the long-term effects of the stress. And because there is no comparison group that did not experience the stressful situation, we cannot know what these individuals would be like if they hadn’t had the stressful experience.

Correlational Research: Seeking Relationships among Variables

In contrast to descriptive research, which is designed primarily to provide static pictures, correlational research involves the measurement of two or more relevant variables and an assessment of the relationship between or among those variables. For instance, the variables of height and weight are systematically related (correlated) because taller people generally weigh more than shorter people. In the same way, study time and memory errors are also related, because the more time a person is given to study a list of words, the fewer errors he or she will make. When there are two variables in the research design, one of them is called the predictor variable and the other the outcome variable . The research design can be visualized as shown in Figure 3.9, where the curved arrow represents the expected correlation between these two variables.

One way of organizing the data from a correlational study with two variables is to graph the values of each of the measured variables using a scatter plot . As you can see in Figure 3.10 a scatter plot  is a visual image of the relationship between two variables . A point is plotted for each individual at the intersection of his or her scores for the two variables. When the association between the variables on the scatter plot can be easily approximated with a straight line , as in parts (a) and (b) of Figure 3.10 the variables are said to have a linear relationship .

When the straight line indicates that individuals who have above-average values for one variable also tend to have above-average values for the other variable , as in part (a), the relationship is said to be positive linear . Examples of positive linear relationships include those between height and weight, between education and income, and between age and mathematical abilities in children. In each case, people who score higher on one of the variables also tend to score higher on the other variable. Negative linear relationships , in contrast, as shown in part (b), occur when above-average values for one variable tend to be associated with below-average values for the other variable. Examples of negative linear relationships include those between the age of a child and the number of diapers the child uses, and between practice on and errors made on a learning task. In these cases, people who score higher on one of the variables tend to score lower on the other variable.

Relationships between variables that cannot be described with a straight line are known as nonlinear relationships . Part (c) of Figure 3.10 shows a common pattern in which the distribution of the points is essentially random. In this case there is no relationship at all between the two variables, and they are said to be independent . Parts (d) and (e) of Figure 3.10 show patterns of association in which, although there is an association, the points are not well described by a single straight line. For instance, part (d) shows the type of relationship that frequently occurs between anxiety and performance. Increases in anxiety from low to moderate levels are associated with performance increases, whereas increases in anxiety from moderate to high levels are associated with decreases in performance. Relationships that change in direction and thus are not described by a single straight line are called curvilinear relationships .

The most common statistical measure of the strength of linear relationships among variables is the Pearson correlation coefficient , which is symbolized by the letter r . The value of the correlation coefficient ranges from r = –1.00 to r = +1.00. The direction of the linear relationship is indicated by the sign of the correlation coefficient. Positive values of r (such as r = .54 or r = .67) indicate that the relationship is positive linear (i.e., the pattern of the dots on the scatter plot runs from the lower left to the upper right), whereas negative values of r (such as r = –.30 or r = –.72) indicate negative linear relationships (i.e., the dots run from the upper left to the lower right). The strength of the linear relationship is indexed by the distance of the correlation coefficient from zero (its absolute value). For instance, r = –.54 is a stronger relationship than r = .30, and r = .72 is a stronger relationship than r = –.57. Because the Pearson correlation coefficient only measures linear relationships, variables that have curvilinear relationships are not well described by r , and the observed correlation will be close to zero.

It is also possible to study relationships among more than two measures at the same time. A research design in which more than one predictor variable is used to predict a single outcome variable is analyzed through multiple regression (Aiken & West, 1991).  Multiple regression  is a statistical technique, based on correlation coefficients among variables, that allows predicting a single outcome variable from more than one predictor variable . For instance, Figure 3.11 shows a multiple regression analysis in which three predictor variables (Salary, job satisfaction, and years employed) are used to predict a single outcome (job performance). The use of multiple regression analysis shows an important advantage of correlational research designs — they can be used to make predictions about a person’s likely score on an outcome variable (e.g., job performance) based on knowledge of other variables.

An important limitation of correlational research designs is that they cannot be used to draw conclusions about the causal relationships among the measured variables. Consider, for instance, a researcher who has hypothesized that viewing violent behaviour will cause increased aggressive play in children. He has collected, from a sample of Grade 4 children, a measure of how many violent television shows each child views during the week, as well as a measure of how aggressively each child plays on the school playground. From his collected data, the researcher discovers a positive correlation between the two measured variables.

Although this positive correlation appears to support the researcher’s hypothesis, it cannot be taken to indicate that viewing violent television causes aggressive behaviour. Although the researcher is tempted to assume that viewing violent television causes aggressive play, there are other possibilities. One alternative possibility is that the causal direction is exactly opposite from what has been hypothesized. Perhaps children who have behaved aggressively at school develop residual excitement that leads them to want to watch violent television shows at home (Figure 3.13):

Although this possibility may seem less likely, there is no way to rule out the possibility of such reverse causation on the basis of this observed correlation. It is also possible that both causal directions are operating and that the two variables cause each other (Figure 3.14).

Still another possible explanation for the observed correlation is that it has been produced by the presence of a common-causal variable (also known as a third variable ). A common-causal variable  is a variable that is not part of the research hypothesis but that causes both the predictor and the outcome variable and thus produces the observed correlation between them . In our example, a potential common-causal variable is the discipline style of the children’s parents. Parents who use a harsh and punitive discipline style may produce children who like to watch violent television and who also behave aggressively in comparison to children whose parents use less harsh discipline (Figure 3.15)

In this case, television viewing and aggressive play would be positively correlated (as indicated by the curved arrow between them), even though neither one caused the other but they were both caused by the discipline style of the parents (the straight arrows). When the predictor and outcome variables are both caused by a common-causal variable, the observed relationship between them is said to be spurious . A spurious relationship  is a relationship between two variables in which a common-causal variable produces and “explains away” the relationship . If effects of the common-causal variable were taken away, or controlled for, the relationship between the predictor and outcome variables would disappear. In the example, the relationship between aggression and television viewing might be spurious because by controlling for the effect of the parents’ disciplining style, the relationship between television viewing and aggressive behaviour might go away.

Common-causal variables in correlational research designs can be thought of as mystery variables because, as they have not been measured, their presence and identity are usually unknown to the researcher. Since it is not possible to measure every variable that could cause both the predictor and outcome variables, the existence of an unknown common-causal variable is always a possibility. For this reason, we are left with the basic limitation of correlational research: correlation does not demonstrate causation. It is important that when you read about correlational research projects, you keep in mind the possibility of spurious relationships, and be sure to interpret the findings appropriately. Although correlational research is sometimes reported as demonstrating causality without any mention being made of the possibility of reverse causation or common-causal variables, informed consumers of research, like you, are aware of these interpretational problems.

In sum, correlational research designs have both strengths and limitations. One strength is that they can be used when experimental research is not possible because the predictor variables cannot be manipulated. Correlational designs also have the advantage of allowing the researcher to study behaviour as it occurs in everyday life. And we can also use correlational designs to make predictions — for instance, to predict from the scores on their battery of tests the success of job trainees during a training session. But we cannot use such correlational information to determine whether the training caused better job performance. For that, researchers rely on experiments.

Experimental Research: Understanding the Causes of Behaviour

The goal of experimental research design is to provide more definitive conclusions about the causal relationships among the variables in the research hypothesis than is available from correlational designs. In an experimental research design, the variables of interest are called the independent variable (or variables ) and the dependent variable . The independent variable  in an experiment is the causing variable that is created (manipulated) by the experimenter . The dependent variable  in an experiment is a measured variable that is expected to be influenced by the experimental manipulation . The research hypothesis suggests that the manipulated independent variable or variables will cause changes in the measured dependent variables. We can diagram the research hypothesis by using an arrow that points in one direction. This demonstrates the expected direction of causality (Figure 3.16):

Research Focus: Video Games and Aggression

Consider an experiment conducted by Anderson and Dill (2000). The study was designed to test the hypothesis that viewing violent video games would increase aggressive behaviour. In this research, male and female undergraduates from Iowa State University were given a chance to play with either a violent video game (Wolfenstein 3D) or a nonviolent video game (Myst). During the experimental session, the participants played their assigned video games for 15 minutes. Then, after the play, each participant played a competitive game with an opponent in which the participant could deliver blasts of white noise through the earphones of the opponent. The operational definition of the dependent variable (aggressive behaviour) was the level and duration of noise delivered to the opponent. The design of the experiment is shown in Figure 3.17

Two advantages of the experimental research design are (a) the assurance that the independent variable (also known as the experimental manipulation ) occurs prior to the measured dependent variable, and (b) the creation of initial equivalence between the conditions of the experiment (in this case by using random assignment to conditions).

Experimental designs have two very nice features. For one, they guarantee that the independent variable occurs prior to the measurement of the dependent variable. This eliminates the possibility of reverse causation. Second, the influence of common-causal variables is controlled, and thus eliminated, by creating initial equivalence among the participants in each of the experimental conditions before the manipulation occurs.

The most common method of creating equivalence among the experimental conditions is through random assignment to conditions, a procedure in which the condition that each participant is assigned to is determined through a random process, such as drawing numbers out of an envelope or using a random number table . Anderson and Dill first randomly assigned about 100 participants to each of their two groups (Group A and Group B). Because they used random assignment to conditions, they could be confident that, before the experimental manipulation occurred, the students in Group A were, on average, equivalent to the students in Group B on every possible variable, including variables that are likely to be related to aggression, such as parental discipline style, peer relationships, hormone levels, diet — and in fact everything else.

Then, after they had created initial equivalence, Anderson and Dill created the experimental manipulation — they had the participants in Group A play the violent game and the participants in Group B play the nonviolent game. Then they compared the dependent variable (the white noise blasts) between the two groups, finding that the students who had viewed the violent video game gave significantly longer noise blasts than did the students who had played the nonviolent game.

Anderson and Dill had from the outset created initial equivalence between the groups. This initial equivalence allowed them to observe differences in the white noise levels between the two groups after the experimental manipulation, leading to the conclusion that it was the independent variable (and not some other variable) that caused these differences. The idea is that the only thing that was different between the students in the two groups was the video game they had played.

Despite the advantage of determining causation, experiments do have limitations. One is that they are often conducted in laboratory situations rather than in the everyday lives of people. Therefore, we do not know whether results that we find in a laboratory setting will necessarily hold up in everyday life. Second, and more important, is that some of the most interesting and key social variables cannot be experimentally manipulated. If we want to study the influence of the size of a mob on the destructiveness of its behaviour, or to compare the personality characteristics of people who join suicide cults with those of people who do not join such cults, these relationships must be assessed using correlational designs, because it is simply not possible to experimentally manipulate these variables.

Key Takeaways

• Descriptive, correlational, and experimental research designs are used to collect and analyze data.
• Descriptive designs include case studies, surveys, and naturalistic observation. The goal of these designs is to get a picture of the current thoughts, feelings, or behaviours in a given group of people. Descriptive research is summarized using descriptive statistics.
• Correlational research designs measure two or more relevant variables and assess a relationship between or among them. The variables may be presented on a scatter plot to visually show the relationships. The Pearson Correlation Coefficient ( r ) is a measure of the strength of linear relationship between two variables.
• Common-causal variables may cause both the predictor and outcome variable in a correlational design, producing a spurious relationship. The possibility of common-causal variables makes it impossible to draw causal conclusions from correlational research designs.
• Experimental research involves the manipulation of an independent variable and the measurement of a dependent variable. Random assignment to conditions is normally used to create initial equivalence between the groups, allowing researchers to draw causal conclusions.

Exercises and Critical Thinking

• There is a negative correlation between the row that a student sits in in a large class (when the rows are numbered from front to back) and his or her final grade in the class. Do you think this represents a causal relationship or a spurious relationship, and why?
• Think of two variables (other than those mentioned in this book) that are likely to be correlated, but in which the correlation is probably spurious. What is the likely common-causal variable that is producing the relationship?
• Imagine a researcher wants to test the hypothesis that participating in psychotherapy will cause a decrease in reported anxiety. Describe the type of research design the investigator might use to draw this conclusion. What would be the independent and dependent variables in the research?

Image Attributions

Figure 3.4: “ Reading newspaper ” by Alaskan Dude (http://commons.wikimedia.org/wiki/File:Reading_newspaper.jpg) is licensed under CC BY 2.0

Aiken, L., & West, S. (1991).  Multiple regression: Testing and interpreting interactions . Newbury Park, CA: Sage.

Ainsworth, M. S., Blehar, M. C., Waters, E., & Wall, S. (1978).  Patterns of attachment: A psychological study of the strange situation . Hillsdale, NJ: Lawrence Erlbaum Associates.

Anderson, C. A., & Dill, K. E. (2000). Video games and aggressive thoughts, feelings, and behavior in the laboratory and in life.  Journal of Personality and Social Psychology, 78 (4), 772–790.

Damasio, H., Grabowski, T., Frank, R., Galaburda, A. M., Damasio, A. R., Cacioppo, J. T., & Berntson, G. G. (2005). The return of Phineas Gage: Clues about the brain from the skull of a famous patient. In  Social neuroscience: Key readings.  (pp. 21–28). New York, NY: Psychology Press.

Freud, S. (1909/1964). Analysis of phobia in a five-year-old boy. In E. A. Southwell & M. Merbaum (Eds.),  Personality: Readings in theory and research  (pp. 3–32). Belmont, CA: Wadsworth. (Original work published 1909).

Kotowicz, Z. (2007). The strange case of Phineas Gage.  History of the Human Sciences, 20 (1), 115–131.

Rokeach, M. (1964).  The three Christs of Ypsilanti: A psychological study . New York, NY: Knopf.

Stangor, C. (2011). Research methods for the behavioural sciences (4th ed.). Mountain View, CA: Cengage.

Long Descriptions

Figure 3.6 long description: There are 25 families. 24 families have an income between $44,000 and $111,000 and one family has an income of $3,800,000. The mean income is $223,960 while the median income is $73,000. [Return to Figure 3.6]

Figure 3.10 long description: Types of scatter plots.

• Positive linear, r=positive .82. The plots on the graph form a rough line that runs from lower left to upper right.
• Negative linear, r=negative .70. The plots on the graph form a rough line that runs from upper left to lower right.
• Independent, r=0.00. The plots on the graph are spread out around the centre.
• Curvilinear, r=0.00. The plots of the graph form a rough line that goes up and then down like a hill.
• Curvilinear, r=0.00. The plots on the graph for a rough line that goes down and then up like a ditch.

[Return to Figure 3.10]

Introduction to Psychology - 1st Canadian Edition Copyright © 2014 by Jennifer Walinga and Charles Stangor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Non-Experimental Research: Overview & Advantages

In traditional experimental research, variables are carefully controlled by researchers in a lab setting. In non-experimental study, there are no variables the observer can directly control.

Non-Experimental Research 

Non-experimental research gets its name from the fact that there is no independent variable involved in testing. Researchers instead look to take past events and re-examine them; analyzing them for new information and coming to new or supporting conclusions.

In traditional experimental research, variables are carefully controlled by researchers in a lab setting. In non-experimental study, there are no variables the observer can directly control. Instead, researchers are tasked with parsing through established context to come up with their own interpretation of the events. While non-experimental research is limited in use, there are a few key areas where a researcher may find using this kind of methodology is beneficial.

Characteristics of Non-Experimental Research 

These key characteristics of non-experimental research set it apart from other common methods:

• The vast majority of these studies are conducted using prior events and past experiences.
• This method is not concerned with establishing links between variables. 
• The research collected does not directly influence the events that are being studied. 
• This type of testing does not influence or impact the phenomena being studied. 

Types of Non-Experimental Research 

There are three primary forms of non-experimental research. They are: 

Single-Variable Research

Single-variable research involves locating one variable and attempting to discern new meaning from these events. Instead of trying to discern a relationship between two variables, this type of study aims to ganer a deeper understanding of a particular issue - often so that further testing can be completed. 

One example of a single-variable research project could involve looking at how high the average person can jump. In this case, researchers would invite participants to make 3 attempts to jump up into the air as high as they could from a standing position; researchers would then average out the 3 attempts into one number. In this case, researchers are not looking to connect the variable  jump height with any other piece of information. All the study is concerned about is measuring the average of an individual’s jumps. 

Correlational and Quasi-Experimental 

Correlational research involves measuring two or more variables of interest while maintaining little or no control over the variables themselves. In the quasi-experimental method, researchers change an independent variable - but will not recruit or control the participants involved in the experiment. An example would be a researcher who starts a campaign urging people to stop smoking in one city - and then comparing those results to cities without a no-smoking program. 

Qualitative Research

The qualitative research method seeks to answer complex questions, and involves written documentation of experiences and events. Unlike the quantitative research method, which is concerned with facts and hard data, the qualitative method can be used to gather insights for a breadth of vital topics. 

Advantages of Non-Experimental Research 

Non-experimental designs can open a number of advantageous research opportunities. The benefits include:

• Non-experimental research can be used to analyze events that have happened in the past.
• The versatility of the model can be used to observe many unique phenomena.
• This method of research is far more affordable than the experimental kind.

Disadvantages of Non-Experimental Research 

The limitations of non-experimental research are:

• These limited samples do not represent the larger population.
• The research can only be used to observe a single variable. 
• Researcher bias or error in the methodology can lead to inaccurate results.

These disadvantages can be mitigated by applying the non-experimental method to the correct situations.

How it is different from experimental research 

Experimental research often involves taking two or more variables (independent and dependent) and attempting to develop a causal relationship between them. Experimental designs will be tightly controlled by researchers, and the tests themselves will often be far more intricate and expansive than non-experimental ones.

When to use Non-Experimental Research 

Non-experimental research is best suited for situations where you want to observe events that have already happened; or you are only interested in gathering information about one isolated variable. 

Experimental designs are far more common in the fields of science: medicine, biology, psychology, and so forth. Non-experimental design often sees use in business, politics, history, and general academia. 

Determining when you should use either experimental or non-experimental methods boil down to the purpose of your research.

If the situation calls for direct intervention, then experimental methods offer researchers more tools for changing and measuring independent variables.

The best place to use non-experimental research design is when the question at hand can be answered without altering the independent variable. 

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Please note you do not have access to teaching notes, nonexperimental research: strengths, weaknesses and issues of precision.

European Journal of Training and Development

ISSN : 2046-9012

Article publication date: 6 September 2016

Nonexperimental research, defined as any kind of quantitative or qualitative research that is not an experiment, is the predominate kind of research design used in the social sciences. How to unambiguously and correctly present the results of nonexperimental research, however, remains decidedly unclear and possibly detrimental to applied disciplines such as human resource development. To clarify issues about the accurate reporting and generalization of nonexperimental research results, this paper aims to present information about the relative strength of research designs, followed by the strengths and weaknesses of nonexperimental research. Further, some possible ways to more precisely report nonexperimental findings without using causal language are explored. Next, the researcher takes the position that the results of nonexperimental research can be used cautiously, yet appropriately, for making practice recommendations. Finally, some closing thoughts about nonexperimental research and the appropriate use of causal language are presented.

Design/methodology/approach

A review of the extant social science literature was consulted to inform this paper.

Nonexperimental research, when reported accurately, makes a tremendous contribution because it can be used for conducting research when experimentation is not feasible or desired. It can be used also to make tentative recommendations for practice.

Originality/value

This article presents useful means to more accurately report nonexperimental findings through avoiding causal language. Ways to link nonexperimental results to making practice recommendations are explored.

• Research design
• Experimental design
• Causal inference
• Nonexperimental
• Social science research
• Triangulation

Reio, T.G. (2016), "Nonexperimental research: strengths, weaknesses and issues of precision", European Journal of Training and Development , Vol. 40 No. 8/9, pp. 676-690. https://doi.org/10.1108/EJTD-07-2015-0058

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Chapter 7: Nonexperimental Research

Overview of nonexperimental research, learning objectives.

• Define nonexperimental research, distinguish it clearly from experimental research, and give several examples.
• Explain when a researcher might choose to conduct nonexperimental research as opposed to experimental research.

What Is Nonexperimental Research?

Nonexperimental research  is research that lacks the manipulation of an independent variable, random assignment of participants to conditions or orders of conditions, or both.

In a sense, it is unfair to define this large and diverse set of approaches collectively by what they are  not . But doing so reflects the fact that most researchers in psychology consider the distinction between experimental and nonexperimental research to be an extremely important one. This distinction is because although experimental research can provide strong evidence that changes in an independent variable cause differences in a dependent variable, nonexperimental research generally cannot. As we will see, however, this inability does not mean that nonexperimental research is less important than experimental research or inferior to it in any general sense.

When to Use Nonexperimental Research

As we saw in  Chapter 6 , experimental research is appropriate when the researcher has a specific research question or hypothesis about a causal relationship between two variables—and it is possible, feasible, and ethical to manipulate the independent variable and randomly assign participants to conditions or to orders of conditions. It stands to reason, therefore, that nonexperimental research is appropriate—even necessary—when these conditions are not met. There are many ways in which preferring nonexperimental research can be the case.

• The research question or hypothesis can be about a single variable rather than a statistical relationship between two variables (e.g., How accurate are people’s first impressions?).
• The research question can be about a noncausal statistical relationship between variables (e.g., Is there a correlation between verbal intelligence and mathematical intelligence?).
• The research question can be about a causal relationship, but the independent variable cannot be manipulated or participants cannot be randomly assigned to conditions or orders of conditions (e.g., Does damage to a person’s hippocampus impair the formation of long-term memory traces?).
• The research question can be broad and exploratory, or it can be about what it is like to have a particular experience (e.g., What is it like to be a working mother diagnosed with depression?).

Again, the choice between the experimental and nonexperimental approaches is generally dictated by the nature of the research question. If it is about a causal relationship and involves an independent variable that can be manipulated, the experimental approach is typically preferred. Otherwise, the nonexperimental approach is preferred. But the two approaches can also be used to address the same research question in complementary ways. For example, nonexperimental studies establishing that there is a relationship between watching violent television and aggressive behaviour have been complemented by experimental studies confirming that the relationship is a causal one (Bushman & Huesmann, 2001) [1] . Similarly, after his original study, Milgram conducted experiments to explore the factors that affect obedience. He manipulated several independent variables, such as the distance between the experimenter and the participant, the participant and the confederate, and the location of the study (Milgram, 1974) [2] .

Types of Nonexperimental Research

Nonexperimental research falls into three broad categories: single-variable research, correlational and quasi-experimental research, and qualitative research. First, research can be nonexperimental because it focuses on a single variable rather than a statistical relationship between two variables. Although there is no widely shared term for this kind of research, we will call it  single-variable research . Milgram’s original obedience study was nonexperimental in this way. He was primarily interested in one variable—the extent to which participants obeyed the researcher when he told them to shock the confederate—and he observed all participants performing the same task under the same conditions. The study by Loftus and Pickrell described at the beginning of this chapter is also a good example of single-variable research. The variable was whether participants “remembered” having experienced mildly traumatic childhood events (e.g., getting lost in a shopping mall) that they had not actually experienced but that the research asked them about repeatedly. In this particular study, nearly a third of the participants “remembered” at least one event. (As with Milgram’s original study, this study inspired several later experiments on the factors that affect false memories.)

As these examples make clear, single-variable research can answer interesting and important questions. What it cannot do, however, is answer questions about statistical relationships between variables. This detail is a point that beginning researchers sometimes miss. Imagine, for example, a group of research methods students interested in the relationship between children’s being the victim of bullying and the children’s self-esteem. The first thing that is likely to occur to these researchers is to obtain a sample of middle-school students who have been bullied and then to measure their self-esteem. But this design would be a single-variable study with self-esteem as the only variable. Although it would tell the researchers something about the self-esteem of children who have been bullied, it would not tell them what they really want to know, which is how the self-esteem of children who have been bullied  compares  with the self-esteem of children who have not. Is it lower? Is it the same? Could it even be higher? To answer this question, their sample would also have to include middle-school students who have not been bullied thereby introducing another variable.

Research can also be nonexperimental because it focuses on a statistical relationship between two variables but does not include the manipulation of an independent variable, random assignment of participants to conditions or orders of conditions, or both. This kind of research takes two basic forms: correlational research and quasi-experimental research. In correlational research , the researcher measures the two variables of interest with little or no attempt to control extraneous variables and then assesses the relationship between them. A research methods student who finds out whether each of several middle-school students has been bullied and then measures each student’s self-esteem is conducting correlational research. In  quasi-experimental research , the researcher manipulates an independent variable but does not randomly assign participants to conditions or orders of conditions. For example, a researcher might start an antibullying program (a kind of treatment) at one school and compare the incidence of bullying at that school with the incidence at a similar school that has no antibullying program.

The final way in which research can be nonexperimental is that it can be qualitative. The types of research we have discussed so far are all quantitative, referring to the fact that the data consist of numbers that are analyzed using statistical techniques. In  qualitative research , the data are usually nonnumerical and therefore cannot be analyzed using statistical techniques. Rosenhan’s study of the experience of people in a psychiatric ward was primarily qualitative. The data were the notes taken by the “pseudopatients”—the people pretending to have heard voices—along with their hospital records. Rosenhan’s analysis consists mainly of a written description of the experiences of the pseudopatients, supported by several concrete examples. To illustrate the hospital staff’s tendency to “depersonalize” their patients, he noted, “Upon being admitted, I and other pseudopatients took the initial physical examinations in a semipublic room, where staff members went about their own business as if we were not there” (Rosenhan, 1973, p. 256) [3] . Qualitative data has a separate set of analysis tools depending on the research question. For example, thematic analysis would focus on themes that emerge in the data or conversation analysis would focus on the way the words were said in an interview or focus group.

Internal Validity Revisited

Recall that internal validity is the extent to which the design of a study supports the conclusion that changes in the independent variable caused any observed differences in the dependent variable.  Figure 7.1  shows how experimental, quasi-experimental, and correlational research vary in terms of internal validity. Experimental research tends to be highest because it addresses the directionality and third-variable problems through manipulation and the control of extraneous variables through random assignment. If the average score on the dependent variable in an experiment differs across conditions, it is quite likely that the independent variable is responsible for that difference. Correlational research is lowest because it fails to address either problem. If the average score on the dependent variable differs across levels of the independent variable, it  could  be that the independent variable is responsible, but there are other interpretations. In some situations, the direction of causality could be reversed. In others, there could be a third variable that is causing differences in both the independent and dependent variables. Quasi-experimental research is in the middle because the manipulation of the independent variable addresses some problems, but the lack of random assignment and experimental control fails to address others. Imagine, for example, that a researcher finds two similar schools, starts an antibullying program in one, and then finds fewer bullying incidents in that “treatment school” than in the “control school.” There is no directionality problem because clearly the number of bullying incidents did not determine which school got the program. However, the lack of random assignment of children to schools could still mean that students in the treatment school differed from students in the control school in some other way that could explain the difference in bullying.

Figure 7.1 Internal Validity of Correlation, Quasi-Experimental, and Experimental Studies. Experiments are generally high in internal validity, quasi-experiments lower, and correlation studies lower still.

Notice also in  Figure 7.1  that there is some overlap in the internal validity of experiments, quasi-experiments, and correlational studies. For example, a poorly designed experiment that includes many confounding variables can be lower in internal validity than a well designed quasi-experiment with no obvious confounding variables. Internal validity is also only one of several validities that one might consider, as noted in Chapter 5 .

Key Takeaways

• Nonexperimental research is research that lacks the manipulation of an independent variable, control of extraneous variables through random assignment, or both.
• There are three broad types of nonexperimental research. Single-variable research focuses on a single variable rather than a relationship between variables. Correlational and quasi-experimental research focus on a statistical relationship but lack manipulation or random assignment. Qualitative research focuses on broader research questions, typically involves collecting large amounts of data from a small number of participants, and analyses the data nonstatistically.
• In general, experimental research is high in internal validity, correlational research is low in internal validity, and quasi-experimental research is in between.
• A researcher conducts detailed interviews with unmarried teenage fathers to learn about how they feel and what they think about their role as fathers and summarizes their feelings in a written narrative.
• A researcher measures the impulsivity of a large sample of drivers and looks at the statistical relationship between this variable and the number of traffic tickets the drivers have received.
• A researcher randomly assigns patients with low back pain either to a treatment involving hypnosis or to a treatment involving exercise. She then measures their level of low back pain after 3 months.
• A college instructor gives weekly quizzes to students in one section of his course but no weekly quizzes to students in another section to see whether this has an effect on their test performance.
• Bushman, B. J., & Huesmann, L. R. (2001). Effects of televised violence on aggression. In D. Singer & J. Singer (Eds.), Handbook of children and the media (pp. 223–254). Thousand Oaks, CA: Sage. ↵
• Milgram, S. (1974). Obedience to authority: An experimental view . New York, NY: Harper & Row. ↵
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• Quasi-Experimental Design | Definition, Types & Examples

Quasi-Experimental Design | Definition, Types & Examples

Published on July 31, 2020 by Lauren Thomas . Revised on January 22, 2024.

Like a true experiment , a quasi-experimental design aims to establish a cause-and-effect relationship between an independent and dependent variable .

However, unlike a true experiment, a quasi-experiment does not rely on random assignment . Instead, subjects are assigned to groups based on non-random criteria.

Quasi-experimental design is a useful tool in situations where true experiments cannot be used for ethical or practical reasons.

Table of contents

Differences between quasi-experiments and true experiments, types of quasi-experimental designs, when to use quasi-experimental design, advantages and disadvantages, other interesting articles, frequently asked questions about quasi-experimental designs.

There are several common differences between true and quasi-experimental designs.

Example of a true experiment vs a quasi-experiment

However, for ethical reasons, the directors of the mental health clinic may not give you permission to randomly assign their patients to treatments. In this case, you cannot run a true experiment.

Instead, you can use a quasi-experimental design.

You can use these pre-existing groups to study the symptom progression of the patients treated with the new therapy versus those receiving the standard course of treatment.

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Many types of quasi-experimental designs exist. Here we explain three of the most common types: nonequivalent groups design, regression discontinuity, and natural experiments.

Nonequivalent groups design

In nonequivalent group design, the researcher chooses existing groups that appear similar, but where only one of the groups experiences the treatment.

In a true experiment with random assignment , the control and treatment groups are considered equivalent in every way other than the treatment. But in a quasi-experiment where the groups are not random, they may differ in other ways—they are nonequivalent groups .

When using this kind of design, researchers try to account for any confounding variables by controlling for them in their analysis or by choosing groups that are as similar as possible.

This is the most common type of quasi-experimental design.

Regression discontinuity

Many potential treatments that researchers wish to study are designed around an essentially arbitrary cutoff, where those above the threshold receive the treatment and those below it do not.

Near this threshold, the differences between the two groups are often so minimal as to be nearly nonexistent. Therefore, researchers can use individuals just below the threshold as a control group and those just above as a treatment group.

However, since the exact cutoff score is arbitrary, the students near the threshold—those who just barely pass the exam and those who fail by a very small margin—tend to be very similar, with the small differences in their scores mostly due to random chance. You can therefore conclude that any outcome differences must come from the school they attended.

Natural experiments

In both laboratory and field experiments, researchers normally control which group the subjects are assigned to. In a natural experiment, an external event or situation (“nature”) results in the random or random-like assignment of subjects to the treatment group.

Even though some use random assignments, natural experiments are not considered to be true experiments because they are observational in nature.

Although the researchers have no control over the independent variable , they can exploit this event after the fact to study the effect of the treatment.

However, as they could not afford to cover everyone who they deemed eligible for the program, they instead allocated spots in the program based on a random lottery.

Although true experiments have higher internal validity , you might choose to use a quasi-experimental design for ethical or practical reasons.

Sometimes it would be unethical to provide or withhold a treatment on a random basis, so a true experiment is not feasible. In this case, a quasi-experiment can allow you to study the same causal relationship without the ethical issues.

The Oregon Health Study is a good example. It would be unethical to randomly provide some people with health insurance but purposely prevent others from receiving it solely for the purposes of research.

However, since the Oregon government faced financial constraints and decided to provide health insurance via lottery, studying this event after the fact is a much more ethical approach to studying the same problem.

True experimental design may be infeasible to implement or simply too expensive, particularly for researchers without access to large funding streams.

At other times, too much work is involved in recruiting and properly designing an experimental intervention for an adequate number of subjects to justify a true experiment.

In either case, quasi-experimental designs allow you to study the question by taking advantage of data that has previously been paid for or collected by others (often the government).

Quasi-experimental designs have various pros and cons compared to other types of studies.

• Higher external validity than most true experiments, because they often involve real-world interventions instead of artificial laboratory settings.
• Higher internal validity than other non-experimental types of research, because they allow you to better control for confounding variables than other types of studies do.
• Lower internal validity than true experiments—without randomization, it can be difficult to verify that all confounding variables have been accounted for.
• The use of retrospective data that has already been collected for other purposes can be inaccurate, incomplete or difficult to access.

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See an example

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Degrees of freedom
• Null hypothesis
• Discourse analysis
• Control groups
• Mixed methods research
• Non-probability sampling
• Quantitative research
• Ecological validity

Research bias

• Rosenthal effect
• Implicit bias
• Cognitive bias
• Selection bias
• Negativity bias
• Status quo bias

A quasi-experiment is a type of research design that attempts to establish a cause-and-effect relationship. The main difference with a true experiment is that the groups are not randomly assigned.

In experimental research, random assignment is a way of placing participants from your sample into different groups using randomization. With this method, every member of the sample has a known or equal chance of being placed in a control group or an experimental group.

Quasi-experimental design is most useful in situations where it would be unethical or impractical to run a true experiment .

Quasi-experiments have lower internal validity than true experiments, but they often have higher external validity  as they can use real-world interventions instead of artificial laboratory settings.

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Thomas, L. (2024, January 22). Quasi-Experimental Design | Definition, Types & Examples. Scribbr. Retrieved September 5, 2024, from https://www.scribbr.com/methodology/quasi-experimental-design/

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