literature review on visual merchandising

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Visual merchandising and store atmospherics: An integrated review and future research directions

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Visual merchandising: A bibliometric analysis and future research proposals

2020, Contextus –Contemporary Journal of Economics and Management

This work aimed to investigate the studies on visual merchandising in theoretical, methodological and empirical aspects. Bibliometric research was carried out based on 35 articles published in journals. The analyzes present the number of articles per year, main journals, most cited references, most used keywords, in addition to the methodology, considering the approach, research method, data collection and analysis technique. It was possible to conclude that the theme is relatively new, justifying an opportunity for future research. In this sense, a research agenda is proposed with three possible paths to be followed by future studies, namely: studies with a qualitative approach, comparison between different countries and comparison between sectors and intersector.

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Contextus - Revista Contemporânea de Economia e Gestão

Karen Batista

This work aimed to investigate the studies on visual merchandising in theoretical, methodological and empirical aspects. Bibliometric research was carried out based on 35 articles published in journals. The analyzes present the number of articles per year, main journals, most cited references, most used keywords, in addition to the methodology, considering the approach, research method, data collection and analysis technique. It was possible to conclude that the theme is relatively new, justifying an opportunity for future research. In this sense, a research agenda is proposed with three possible paths to be followed by future studies, namely: studies with a qualitative approach, comparison between different countries and comparison between sectors and intersector. RESUMO Este trabalho teve como objetivo investigar os estudos sobre visual merchandising em aspectos teóricos, metodológicos e empíricos. Foi realizada uma pesquisa bibliométrica a partir de 35 artigos publicados em periódicos. As análises apresentam o número de artigos por ano, principais periódicos, referências mais citadas, palavras-chave mais utilizadas, além da metodologia considerando abordagem, método de pesquisa, técnica de coleta e análise de dados. Foi possível concluir que o tema é relativamente novo justificando oportunidade para futuras pesquisas. Neste sentido, é proposta uma agenda de pesquisa com três possíveis caminhos a serem seguidos por estudos futuros, sendo: estudos com abordagem qualitativa, comparação entre diferentes países e comparação entre setores e intersetor. Palavras-chave: visual merchandising; bibliometria; agenda; atmosfera de loja; varejo. RESUMEN Este trabajo tuvo como objetivo investigar los estudios sobre merchandising visual en aspectos teóricos, metodológicos y empíricos. La investigación bibliométrica se realizó en base a 35 artículos publicados en revistas. Los análisis presentan el número de artículos por año, las principales revistas, las referencias más citadas, las palabras clave más utilizadas, además de la metodología, teniendo en cuenta el enfoque, el método de investigación, la recopilación de datos y la técnica de análisis. Fue posible concluir que el tema es relativamente nuevo, lo que justifica una oportunidad para futuras investigaciones. En este sentido, se propone una agenda de investigación con tres posibles caminos a seguir para futuros estudios, a saber: estudios con un enfoque cualitativo, comparación entre diferentes países y comparación entre sectores e intersectores. Palabras clave: comercialización visual; bibliometría; calendario; ambiente de la tienda; Al por menor.

Contextus – Revista Contemporânea de Economia e Gestão

Este trabalho teve como objetivo investigar os estudos sobre visual merchandising em aspectos teóricos, metodológicos e empíricos. Foi realizada uma pesquisa bibliométrica a partir de 35 artigos publicados em periódicos. As análises apresentam o número de artigos por ano, principais periódicos, referências mais citadas, palavras-chave mais utilizadas, além da metodologia considerando abordagem, método de pesquisa, técnica de coleta e análise de dados. Foi possível concluir que o tema é relativamente novo justificando oportunidade para futuras pesquisas. Neste sentido, é proposta uma agenda de pesquisa com três possíveis caminhos a serem seguidos por estudos futuros, sendo: estudos com abordagem qualitativa, comparação entre diferentes países e comparação entre setores e intersetor.

Other Marketing eJournal

Sangeeta Jauhari

Reshaping has become a key phenomenon in all the spheres of business. The market, marketing strategies and market structure were simple to understand. With growing complexity, variety and emergence of new techniques at very short intervals resulted to increase the vibrancy in the overall business environment. Shopping by an individual at one time was need-based and also was mainly product-centric. The customer was mainly focusing on the price and other attributes of a product. With the increased range of products and developed customer attitude, proper display of the product holds the attention of the sellers. Eventually, they started putting more money and efforts on the display of the product in order to fetch the attention of the customers. The concept of VM ( Visual Merchandise) holds its roots way back to the days of barter system. Gradually with the emergence of the organized retail system in India, the emergence of Visual Merchandise has also got its mark. The present researc...

Amanda Queiroz Campos , Grasiele Pilatti , Luiz Salomão Ribas Gomez

The points of sale are no longer a space where money is exchanged for a product or a service. The search for new sensations and engaging experiences is growing. In response to the consumer behavior indicated as a trend by the Trendwatching Latin America report entitled Retail Retold, in May 2014, this presents truck-shops as an alternative for retail. Truck-shops are moving trade models that use trucks or vans as point of sale. Since they consist in points of sale, they should follow visual merchandising projects as well. However, due the temporariness and mobility, there is a wider range of issues to be considered in the consumption experience in such spaces. Thus, we intended to approach how the premises of visual merchandising are applied to these trades without an established location. For that, we conducted: (1) a bibliographical research on visual merchandising and buying experience, (2) the Trendwatching’s trend description and interpretation, on top of (3) exploratory surveys on visual merchandising’s specificities applied to truck-shops. The study concluded that experimentation is magnified in truck-shops retail, since the locations’ choice extends the sensory stimuli – visual, auditory, olfactory and tactile -, in addition to the generation of different surprise attributes at each new chosen location, creating new brand’s memories. In contrast, as a negative aspect we point out inclement weather conditions can influence on the presence of consumers in open spaces.

International Journal for Research in Applied Science & Engineering Technology (IJRASET)

IJRASET Publication

The present dreary and vicious rivalry and the likeness of product have yield retail industry to bridle visual promoting as a mode to expand the charm of items. Visual product demonstrates the introduction of a store and selling components in such a way will draw in the consideration and hold the commitment of possible clients. This examination means to sum up the past examinations and address the unconventional development in visual promoting occurred throughout the long term to demonstrate the appropriate usage of viewable signs that are guided towards the clients to draw in them to their stores, bringing about acquisition of clothes and proposing aspect that can be concentrated further. A few parts has been involved by the retailer in making appealing store that prompts drive buyer purchasing conduct This study will go about as a guide to the scholarly information by recognizing some examination holes in the current writing and by giving headings to future exploration.

Rahul Jadhav

Internationational Journal of Novel Research and Development (IJNRD) (www.ijnrd.org), ISSN:2456-4184

Dr. Aditya Upadhyay

This paper is a study of past and present of Visual Merchandising, to find a common link and trend flow, which can further help in deriving or forecasting techniques of VM which could be used in future. This study is done chronologically, right from the earliest available known sources of information about inception of this art.

Business And Management Studies: An International Journal

Mahmut Elgun

Discussions about the components, definition and conceptual frame of merchandising are still ongoing in the literature. On the other hand, these uncertainties prevent the scientific deepening of merchandising. So, studies that determine the conceptual frame of merchandising have become necessary to remove the obstacles. In this context, this study aims to make a new comprehensive definition of the merchandising concept after a merchandising literature review. As a result, this study defined the merchandising concept as "a theory and practice that makes the consumers' sensations align with components of all online and physical stores –provided that it interactively complies with the monolith marketing strategiesto fulfil their purchasing behaviour. Finally, the suggested definition was separated and explained to support the approach of this study. So, this study suggests a new definition of the merchandising concept to enhance both practise and theory.

International journal of scientific and research publications

udayangani rathnayaka

In the era of crafting needs and wants rather satisfying customer needs and wants, the concept of marketing plays a vital role in differentiating their offering to the customers in order to develop a unique perception of the consumers’ mind for their brands and products. In such a scenario visual merchandising can be identified as one of the emerging considerations of the retail stores especially in the supermarket stores with the purpose of attracting new customers in to the stores and promote existing customers for a more purchase.

International Journal of Case Studies in Business, IT, and Education

Sureshramana Mayya

Purpose: In this networked world, the buyer's purchase decisions are influenced by the arrangement and presentation of items in the store. Nowadays, the furniture and furnishing types have become more viable in the retail industry. Many new businesses are entering into the organized format of retail in this category. Hence the retailers need to differentiate themselves from each other. As the products are similar, it is necessary to differentiate themselves by presenting them with visual merchandising. Objective: The core objective of this work is to study the influence of visual merchandising on consumer purchase patterns based on store attributes. Another objective of this study is to know the dimensions which influence the purchase behavior or decision of the consumers, Design/Methodology/Approach: For this analysis, we have considered many online sources, namely websites and blogs, which guide and review display merchandising. Percentages, charts, diagrams are being used to ...

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A Comprehensive Literature Review on Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Adopted by Different Industries in Sri Lankan and Global Contexts.

11 Pages Posted: 30 Dec 2022

Nivethikan Vethavanam

Uva Wellassa University, Faculty of Management

Date Written: December 20, 2022

This paper reviews the implementation of Visual Merchandising, Consumer Ethnocentrism, and Premium Pricing as Marketing Strategies, which various industries have adopted in the Sri Lankan Context and Global Context. Further, the paper evaluates the three marketing strategies under three sections. The first section of the paper delivers an overview of three marketing strategies. The second section of the study empirically review Visual Merchandising, Consumer Ethnocentrism, and Premium Pricing.

Keywords: Visual Merchandising, Consumer Ethnocentrism, Premium Pricing, Consumer Buying Behavior, Marketing Strategies

Suggested Citation: Suggested Citation

Nivethikan Vethavanam (Contact Author)

Uva wellassa university, faculty of management ( email ), do you have a job opening that you would like to promote on ssrn, paper statistics, related ejournals, managerial marketing ejournal.

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