mba personal statement examples

7 Outstanding MBA Personal Statement Examples

For top 5 mba programs in the world: updated.

Featured Expert: Hassan Awan, MBA

Reviewing MBA personal statement examples can really inspire your own! Before applying to competitive professional programs, many students review medical school personal statement examples or law school personal statement examples , as these can be a great way to gauge what is expected of you. And if you are applying to an MBA – you should certainly review MBA personal statement examples! In this blog, we will teach you what an MBA personal statement is and why it’s needed, the types of essay questions commonly asked and how to answer them, and provide 7 MBA personal statement examples you can study to craft your own. This blog will also cover some of the key elements of a winning personal statement and some of the biggest mistakes to avoid when writing your personal statement.

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Article Contents 27 min read

What is an mba personal statement.

An MBA personal statement is an integral part of any MBA application. But what exactly is it? Simply put, an MBA personal statement, sometimes called a goal statement or statement of purpose, is a summary of your goals and experiences, why you are applying to your chosen MBA programs and what you hope to achieve in doing so. It’s a document, written in essay form, that tells admissions committees the skills, experiences and fresh perspective you can bring to the program.

A personal statement convinces admissions committees that you are the most suitable choice for a position in a department of Business Administration. MBA personal statements work a bit like a great cover letter for a job interview. A good cover letter tells a hiring committee a bit more about you and your suitability for a job position. A great one will get you an interview or even a job offer from the chosen company. Similarly, your MBA personal statement should cinch your acceptance to a chosen program in the field of business administration.

For almost every application process, you’ll be asked to write a personal statement, and an MBA program is no exception. Schools want to know more about you. They want to know your motivations, your purpose in applying to business school, and any significant part of why you chose to pursue this degree. They’re looking for more than high grades and impressive resumes.

Admissions committees know that the competition is fierce, so they want to make the best decision possible. A personal statement is the best way to show them why your candidacy should be considered above others.

Your personal statement is your chance to shine. It’s a chance to make an impression on your business school’s admissions committee. It also shows committees that you have top-notch writing and communication skills, two things that are big assets to any future business leader. So, admissions officers aren’t just using your personal statement to measure how you stand out from the crowd, they’re judging your professional skillset as well. If you struggle with writing college essays for your application, consider reading some sample college essays to find inspiration and expert tips. Or, if you’re looking for a more holistic guide to the graduate school application grind, think about seeking help from an MBA admissions consulting service.

Still working on your MBA Resume as well? Here are some tips:

Common MBA personal statement prompts

For personal statements, MBA programs will usually pose a question to applicants, which the admissions committee expects to be answered in essay format. While the questions will vary from program to program and likely change from year to year, there are some commonly asked questions you can prepare answers for ahead of time.

These questions often seem a lot like common job interview questions, but it’s important to remember that the answers should focus on your personal, professional, and academic achievements that can relate to your MBA success. Admissions committees provide these personal statement prompts to encourage students to self-reflect on their motivations, goals and perspectives, and then to share their insights and discoveries with the school. Graduate school programs may also ask for a statement of purpose to ask you further questions about yourself, so review some graduate school statement of purpose examples and tips for extra help. The key is delivering a personal answer while tying it back to the skills and qualities needed to succeed in business school. It’s also good preparation for the MBA interview questions !

There’s no magic formula when it comes to writing the perfect personal statement, but there are some key elements that should be included to pack more of a punch. Aside from being well-written, MBA personal statements need to contain the content admissions committees are looking for, be presented in the essay format they want, and they need to keep the readers’ attention.

Below we’ve highlighted a few things to keep in mind when creating your personal statement.

Use essay format

Your personal statement needs to be organized in an essay format. A sentence or a short paragraph won’t do. Admissions committees are looking for a little more content, and a bit more structure. The typical word count of an MBA personal statement is around 400-1,000 words, so think one to two pages long. Some programs may have very strict word count requirements, while others may not specify the word count but ask students to answer two essay questions.

Craft your personal statement just as you would an essay, with an introduction, body paragraphs and a conclusion. Start with a brief introduction that captures the reader. Use the introduction to engage the reader and keep them reading until the end of the statement.

Follow this with 3 to 5 body paragraphs that dig a bit deeper into your answer to the prompt in front of you. Each body paragraph should elaborate on how you came to apply to MBA and what makes you a great candidate. Remember to always use examples to support your claims- in other words, “show, don’t tell” them your story!

The conclusion

For the conclusion, wrap up your statement neatly, impressing upon the reader that you are the right fit for the program. Your reader should be left with the incitement to action, namely, they should want to extend you an interview invitation.

Being able to master the short essay format will also show admissions committees that you have the writing chops needed to excel in their business program!

Keep in mind that personal statements are usually between 750 and 1,000 words, so they don’t need to be long, meaty essays. Be concise in your statement and cut out any unnecessary information or fluff that isn’t needed.

Have a compelling story

When writing your personal statement, it’s important to leave an impression. Admissions committees will remember a great narrative over another student with high marks in all their classes. Crafting a compelling narrative is easier said than done, but it can be done.

Consider the question being asked. Are they asking for a moment of personal achievement? Your greatest failure? Do they want to know what motivated you to apply for business school? From there, choose a significant moment in your life that relates to the question.

Tell the story of this personal moment, using narrative story structure to deliver it with the greatest impact. Story structure means taking the reader—the admissions committee—on a journey.

For example, a story about the time you decided to run a marathon might start with a bit of background on the race and why you decided to run it. Then it would talk about any obstacles or setbacks you faced in preparing for this challenge, and how you overcame them. In your essay, you could write about the race itself, your mindset and any unexpected difficulties like a twisted ankle, finishing with the result of you completing the marathon anyway or beating your personal best time. Discuss why this moment of personal triumph was significant to you and how it relates to your decision to apply to business school.

Use your natural voice

When writing your personal statement, it’s key to maintain your authenticity. It is, after all, a personal statement, so use your natural voice and style in your writing. Admissions committees appreciate unique voices, and it will be noticeable in your writing if you’re trying to be overly formal or adopt the style of another writer.

Remember that committees are asking who you are as a person. Being honest and natural in your responses will shine through with way more impact than trying to sound like the smartest person in the room or the most business-savvy applicant.

Prove your leadership qualities, be introspective and honest

No matter the essay question, it’s best to showcase your leadership qualities. Show admissions committees that you can be introspective and honest with yourself. They want to see proof of self-growth and self-reflection in the experiences you share in your personal statement.

Demonstrate your leadership as part of a team environment by highlighting the ways in which you built up your team or encouraged them. Show the admissions team that you have leadership over yourself as well, in your commitment to your goals, writing about how you saw a difficult project through to the end, or a moment of personal self-development in which you learned from past mistakes.

Share how you will contribute, and how the program will help you achieve your career goals

Lastly, draw attention to what contributions you can make to the school or program of your choice. Pump up your strengths and the unique perspective or skills you bring to the table. Present compelling arguments for why you should be chosen over others.

Also mention how the program you’ve chosen will contribute to your business education or help you achieve your career goals. Mention specific elements in the school’s culture or curriculum that you feel will be an asset to your education in business administration or your future in business.

Worried about your MBA Interview? These are some of the question types you can start preparing for:

What should be left out of an MBA personal statement?

Just as there are elements that need to be included in your MBA personal statement, there are parts to avoid as well. Some common mistakes in poorly written personal statements are making it too long, not proofreading or checking your work, and not answering the essay question effectively.

Below we’ve listed some key mistakes to avoid when writing your personal statement.

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Below we’ve provided 7 examples of great introductions, body paragraphs and conclusions of MBA personal statements, each answering the common types of essay questions we talked about above.

1. What motivated you to apply for this MBA program?

My family owns one of the oldest small businesses in our tight-knit community. I have always been proud to be a part of this family tradition, and it is my dream to open a small business myself. During the pandemic, I witnessed my parents and their fellow small business owners struggle to keep the doors open and the lights on. Many businesses, some of which had been here for decades, were ultimately unable to and had to close their doors for good. This was difficult for me, as it is not just a failing business, but an individual’s dream being shuttered. There are many hard-working small business owners in my community who simply could not compete or adapt to the changes of the past year. And they had no system to guide them on how to get back on their feet.

My dream to become an entrepreneur has now evolved; in the future, I want to create a company which incubates local start-up businesses. In working with [Company], I have developed my leadership and organizational skills, but an MBA from [University] will allow me to grow into a community-minded leader. With [Company], I have been fortunate to be able to lead a team of like-minded individuals, and see how both my actions, and the actions of the team, can lift up us all. It would be my goal to view my community of small business owners in the same way: as one unit that can be raised out of the circumstances we are all mired in.

[University’s] MBA program was my first choice because its foundational values align with my goals. With the program’s focus on the operation and management of small business, I believe it will provide me with the proper toolset to serve local business owners and up and coming start-ups. [University] also focuses on entrepreneurial leadership and development, which will be a great class to augment my existing skillset. The curriculum of this program will provide me with the necessary professional skills I need to succeed as a small business owner myself, particularly with its foundation of management, finance and leadership. Since the program also holds a high standard for innovative, exemplary leadership, I feel it will augment my developing leadership style and skills and mold me into becoming the kind of leader my community and its business owners need right now.

The small business owners in my community are like members of a family, and when they were faced with difficult times, I was amazed to see how they supported one another, and reached out to one another. My goal as a business incubator would be to provide a space for these businesses who were struggling or had to shutdown to restart again and get back on their feet. To have a community support system to reinvigorate them. It would also be a resource for any budding entrepreneurs in the community, who were scared off by these challenging times or simply don’t have the resources they need to get off the ground.

After graduating, I will achieve my dream of running a business incubator with the full guidance of my experiences inside and outside the classroom. With the skills I will have learned, I will be able to give back to my community and make a true impact on the lives of its small business owners. I am passionate about my goals, and deeply committed to making a real, tangible difference in my community’s business sector. I will take the lessons I’ll learn at [University] with me throughout my life and career in business and pass along the tools and skills I will have learned to the small business owners, like my parents, for whom it makes such an incredible difference.

2. Who do you most admire?

The businessperson I most admire is not a well-known titan of industry. Her name is [Name]. She is the founder of a not-for-profit organization which provides stray animals in need with care and housing, as well as educates on proper animal care. She has been my mentor as I have volunteered for her organization for the last 3 years. My passion for animals led me to volunteer with [Organization], but it was the incredible example set by [Name] which inspired me to further my professional goals and pursue an MBA. With an MBA degree, I can pour my experiences, skills, and passion into helping other not-for-profits like [Organization] succeed and continue to help animals. The world, particularly the not-for-profit sector, needs more leaders like her. She continues to inspire me with the commitment and passion she has for her business.

The reason I admire [Name] is because of her dedication to her business, her sense of responsibility to her team and the animals, and her vision in creating a better solution to stray overpopulation and pet abandonment. Every day, she works to educate pet owners on the problems organizations like hers face, and the effect on the animals and communities involved. People often misunderstand the work done by animal shelters and organizations like [Name’s], and it’s important to not only raise awareness but educate others on the real problems we are seeing everyday, and the proven solutions that can be provided. Overpopulation of strays and inadequate pet care often mean our shelters are at capacity, stressing our already taxed resources. It sometimes means we’re not able to accept an animal in need off the street, because someone else has returned a pet they weren’t prepared to care for.

[Name] puts everything she has into her business to ensure it runs in a responsible, organized way, from caring for the animals, to managing staff and customers. She tackles problems head-on, and she is involved in every step of the process to see where we can make improvements. Every year, she organizes our Adoption Day event and fundraiser. She sets up pens for potential pet owners to interact with our animals safely, signs up new shelter volunteers and accepts donations. And then she is in charge of educational presentations and a thank you speech in front of the crowd of our supporters and donors. She truly makes being an organized professional an artform. As part of the team, she is our leader by example, showing our team how to organize and set up a safe, fun and successful event. She leads from the front and shows us how to properly care for animals and advocate on their behalf.

[Name] is not only dedicated to her position as the team leader and head of the organization, but personally takes the time to do the work around the shelter and can fill in for any position flawlessly. She proves the importance of being able to multi-task, and how crucial it is to know every part of the business, when she shows our shelter volunteers how to clean out cages, maintain our animals’ physical health with grooming or properly delivering necessary medications, and how to socialize our animals with structured play with other animals and humans. She uses her creative thinking and innovation to keep finding ways the team can work smarter, not harder, and brainstorm ways that we can improve the lives of our animals. When our resources aren’t enough, or a piece of equipment breaks down, there is always another solution. When we didn’t have enough proper feeding and water bowls for our pets, she took it upon herself to recycle pieces of PVC pipe and plastic storage bins from our storage room to create a feeding and watering system that saved us time in caring for our animals and provided space for everyone during busy feeding times.

My mentor will always be an inspiration to me in the world of business for her leadership qualities and the way she executes her vision. Not only is she a prime example of a not-for-profit business owner, but she also never lets herself forget why she’s there, and she always shows up for her business. Working in the not-for-profit sector requires a surplus of passion, patience, integrity and dedication. It also requires superb organization, knowing your business inside and out, creativity and innovation. She demonstrates these qualities every single day, and inspires others to develop these qualities within themselves, too. [Name] is the best example I can think of a leader, a not-for-profit business owner and someone who truly cares about their mission. I hope to emulate the qualities she has shown and instilled in me in my future professional life.

3. Describe a time you led a team and what challenges you faced, how you overcame them.

The bulk of my professional experience has been as a member of team. I have been fortunate to have experience both being a part of and leading a team of talented and dedicated individuals. Working at [Newspaper] as chief layout editor, I consistently lead a team of 5 layout editors in creating and publishing a weekly paper. Journalism is a fast-paced environment that requires focus and collaboration. My team edited, laid out and approved a large volume of pages each week, working under tight deadlines. Our work requires adaptation and perseverance, and a fair amount of commitment to see things through to their deadlines and complete a project to the best of one’s ability. In my role as chief layout editor, I had the invaluable opportunity to develop my leadership style, grow as a leader, and prove to myself and my team that I can lead.

Within a newsroom, there are multiple departments all operating with a degree of separation from one another, but all key parts of the overall team. Normally, the department heads are in contact with one another to fix problems quickly where they come up and stay in contact throughout the publication process. My team of layout editors would inevitably run into a roadblock or have a question they needed to pose to another department head about the copy. Communications between departments were usually streamlined by being communicated exclusively through department heads. If a team member had a request, it went through me and on to the appropriate department head. Since department heads were not always available at the time the issue arose, I took the initiative to make it easier for my team to get the answers they needed to work, even if myself or the other department heads were absent. Through a shared Slack message board, members of my layout team could post a request or question to the related department. All team members of that department would be able to see the request and respond. Or, messages could be sent directly to the individual to answer the request.

Another major hurdle was ensuring every page that came through our hands kept to our strict style and layout guidelines. As team leader, it was my responsibility to clearly communicate our style and layout guidelines to my team members, providing a comprehensive guide for them to follow. This guide became a staple in the office and part of the package prepared for new hires. The guide helped new hires onboard more quickly and increased the team’s self-sufficiency. All pages being worked on were also visible to the entire team, so everyone knew who was working on what and how projects were progressing in real time, without the need for constant meetings and updates.

Leading my team at [Company] was a challenging but rewarding experience. In my responsibilities as team leader, I learned valuable lessons about the importance of transparency, clarity and advocacy in the workplace. I learned the importance of fostering an environment where the entire team could excel and be self-sufficient. Being a leader is about much more than delegating, fixing problems and guiding team members. In an environment as dynamic and fast-paced as a newsroom, I learned how to use my creative skills to improve the work environment. By making these seemingly small changes to our communications and operations, the team was able to thrive. Through my time as leader, I believe my best accomplishments were removing the team’s hurdles to productivity and efficiency. Once I did, my team showed me how adept they were at leading themselves.

My greatest personal achievement was also the realization of a lifelong dream. This year myself and my water polo team won the gold medal for the Junior Olympics. It has been my dream to become an Olympian since I was young and being awarded a gold medal for competing in my sport has been by far my proudest moment. Not only was this a significant feat of athleticism, perseverance, and dedication, it was an affirming moment for me personally. It proved what I was capable of once I set my mind to something. It showed me what my passion and hard work could bring me.

My journey as an athlete has taught me many important skills applicable to every area of my life. Water polo is a team sport, and I could not have succeeded in this personal victory without the hard work, encouragement, and help of my teammates. The team’s strengths and weaknesses must complement each other to form the best unit it can. And thinking and functioning as a team helps keep us sharp and focused. Being a part of a team also inspired me to push myself and constantly improve upon my own performance. During training with my team, I often had doubts about myself and my performance. I never viewed myself as the strongest link, and saw only how I fell short compared to my teammates in speed, strength or maneuverability in the water. My teammate, [Name], noticed how hard I was pushing myself and encouraged me to share my self-doubt with her. I carried her following pep talk with me to the gold medal match. She told me that our teammates all relied upon one another, but that we were also there to support each other. To complement each other’s strengths and weaknesses. And she reminded me that my strengths were knowing who was the quickest, who was the strongest, and who was the best teammate for any given situation in a match. She pointed out that I had a knack for analyzing a situation quickly and immediately moving into position to support the teammate that needed it to maximize our chance of success in the round. Having the team’s expectations of me, knowing they were relying on me, but also supporting me, inspired me to be my best. To challenge myself and expand the limits of what I thought I was capable of.

Water polo is also a physically demanding sport, and my long hours of training and practice have taught me diligence, patience and perseverance, especially when there is a goal I am striving for. But frustration bubbles up in you when you don’t see results or even a shred of improvement. Self-doubt might creep in, because you know that even your best might just not be good enough. Not to mention, when you’re in the arena and all eyes are on you, it’s easy to get distracted. My self-doubt was keeping me from seeing my personal strengths, and the improvements I had made. The mix of frustration at lack of progress and determination to do better pushed me too hard. After my teammate’s inspiring talk, I started to focus on my strengths, playing out different match scenarios in my head and in the pool and practicing drills with my teammates to improve my reaction times.

I remember walking out and trying to tune out the noise and distractions. You run through the mental checklist, and you’re so focused you almost forget what’s coming next. It feels a bit like sleepwalking, because you’re not aware of what’s happening around you, but you don’t miss a thing. Everything you have practiced comes rushing back to you and you’re waiting for everything to start. When it does, there’s the snap to action. All your training is remembered in a single instant, and suddenly you’re ready for everything. Your team is with you, all of them connected to you, sharing the same thoughts. You don’t need to tune anyone out anymore, because the only thing that exists in your world is your team and the game. It’s almost hard to believe when the game is over and you come back to the real world. It’s a surreal feeling. And then you realize: we won.

Although I have achieved this personal goal through hard work and dedication to my sport, it has opened my eyes to the other possibilities still ahead of me. In achieving this milestone, it has made me strive to reach for the next rung on the ladder and keep improving myself in my sport and in my personal development. In achieving something I wasn’t always sure I could, I’ve shown myself what I’m capable of, and taught myself the value of challenging myself and growing myself.

5. How will you contribute to school’s diversity?

As a female entrepreneur, I know the unique perspectives and value I can bring to the table. Growing up with a grandmother who started her own business had a huge impact on me, as it taught me what women in business are capable of. Now, as a proud business owner myself, I can see how my personal journey affects my approach to business. My grandmother owned a small hardware store, and hers was the only store around for miles in a rural area. She knew each of her customers by name, and took the time to chat with each one, providing advice or recommendations on their home improvement projects. As a child, I was astounded by her depth of knowledge and how she always seemed to have an answer for everything. It inspired me to follow her and soak up the information she had. As we worked, she also provided me with gems like ‘if they come back with a smile on their face, you’ve done your job’.

When I built my business, I was focused on one mission: to help empower my fellow female entrepreneurs and business owners. Now that I have been in business for a few years, it still amazes me how often my clients share stories with me that echo my own. We share so much of our struggles, triumphs and experiences, and yet we each have our own story to tell. We all have different reasons for going into business for ourselves. Some of the best interactions I’ve had are when my clients share their stories with me. When I was still working with my grandmother in her shop, I was helping a young girl with a school project. She wanted to construct a birdhouse and needed some help finding the right materials. Unlike her classmates, she wanted to construct the most unique birdhouse possible. Something the most colourful birds would call home. Together, we went through the store picking out flashiest glitter, buttons and faux feathers we could find. The following week, she returned to proudly show off her birdhouse, the most colourful I have seen yet. Seeing the proud smile on her face and seeing the result of what I had helped to build, ignited the spark that has never left me. Knowing I was a part of her passion project, of helping it become a reality, fills me with the same pride I feel now helping other women to succeed in their business. Whenever a client tells me that I’ve given them the tools they never thought they’d have access to or given them the advice they never knew they needed to succeed, I know I’ve done my job.

As a female business owner, I bring my own special brand to my business. My business was built on my personal passions and values, and it shows in every interaction with my stakeholders, my employees and my clients. My motivation to pursue my MBA comes back to my grandmother’s words of wisdom in doing my job. Doing the best job I possibly can for my clients. And I know I can’t continue to grow, and provide my clients with my best work, without continuing to develop myself professionally. In pursuing my MBA, I am filling myself up with even more knowledge, even more skills, that I can pass onto those who need my help.

6. Talk about a personal failure and what you learned from it.

Even as a child, I was never good at accepting failure. Whatever I did, I wanted to excel. And I quickly grew disinterested in activities I didn’t have a natural talent for. While in life it is inevitable to experience failures, there is one incident in my personal life that stands out. A few years ago, I was training for a national track and field competition. Track and field was something I was effortlessly good at, and I knew I would have no trouble competing when I qualified for the race. I would be racing in the 100 m sprint, a category in which I excelled and was sure to win first place. Even though I was assured of my victory, I devoted myself to my training. It was important to me that I show my best efforts and impress.

Before my defining race, I was warming myself up, preparing myself for the feat of athleticism. I also sized up the competition, taking note of the strongest runners, as I usually did. It became a pre-race ritual for me, to mentally catalog my opponents and consider how their strengths and weaknesses matched up to mine. There was one runner I noticed and dismissed immediately for being the smallest and weakest-looking of the group. Unlike the rest of us, he wasn’t warming up for the upcoming race. He was sitting quietly on his own, concentrating only on himself and whatever mental pep talk he was running through his head. Thinking nothing of it, I approached the starting line and waited for the gun blast. As soon as it fired, I took off, digging my toes in and launching myself ahead of the pack. I was pushing my body to its limits to reach that finish line. I could see my opponents falling back, on my heels but unable to catch me as I sprinted with confident strides. But to my surprise, the small runner I had dismissed so easily was a pace ahead of me in my sightline. Determined to beat him, I poured everything I had into my sprint, feeling the effort burn through me. But it wasn’t enough. The runner effortlessly flew over the finish line before me, nabbing the first-place prize I had worked so hard for.

While my defeat in an arena I excelled in could have brought bitter disappointment, it was also a good reminder for me that we all fail. Competition is inevitable, and we should never grow complacent in the areas where we excel. If we stop growing, our competition will catch up to us quickly and unexpectedly. If we want to stay ahead of the game, it’s important to keep improving. Because even the best athletes continue to train to stay at the top. My fellow runner didn’t care about their competition, and they weren’t concerned about comparing themselves to others. They were solely focused on their goal, as any top athlete should and will be. This is a lesson I took to heart.

During this race, I did also beat my personal best time, so it showed me that even if I excel at something, there’s always room for improvement. It taught me that complacency is the enemy of my success. I was so satisfied with what I thought to be my peak performance. I had thought I was at the top of my game. But this experience showed me how wrong that was, and how important it is to keep growing and developing myself. I’ve learned that even with our best efforts, we can sometimes still fall behind. Sometimes, someone’s strategy will be better. Or they’ll be better prepared. But mostly, it showed me that instead of focusing on how I measure up to others, I need to shift my perspective and ask how I measure up to who I want to be. My goal now shouldn’t be to be the best, my aspiration should be to become the best version of myself I can possibly be.

7. What are your career aspirations?

Brewing has been my family’s calling for generations, from my father brewing backyard beer to my ancestors’ colourful history of distilling illegal spirits. Recipes have been passed down through the family, and we each have our own favourites and specialties. Some of us add unexpected flavours to our home brews. Others swear by old or superstitious techniques. Still other members of the family have kept their ‘secret ingredient’ close to the vest. Something I want to change is the fact that the family hobby has never quite grown out of the backyard. Because the other family tradition is in the sharing of a cup, and I think with the growing popularity of micro-breweries and micro-distilleries, other families might enjoy a taste of our traditions, too. In applying for this MBA program, I believe it will help me to achieve my dream of opening a micro-distillery. It has long been my goal to own my own business and incorporate my passion for brewing. Being a small business owner requires supreme organizational and management skills, which [School’s] program will provide me.

In opening my own micro-distillery, I will be able to share my passion with my customers. The area in which I grew up has a unique history of locally made spirits, and the ingredients that grow in the area cannot easily be found anywhere else. They provide an inimitable flavour profile and a taste of the local land that cannot be matched. It is my goal to carry on the proud traditions of my hometown region by opening my own micro-distillery, to share our unique regional flavours with the world. Although my dad has taught me his home-brewing techniques, I also have experience working for [Beer Brand] as a brewer. Learning the modern techniques of brewing has definitely expanded my skillset, although brewing the same brand of beer, using the standard recipe, doesn’t have the same passion in it. My work experience has rounded out my technical skill as a brewer, and it has also given me some insight into the operations of a business. I’ve seen firsthand what it takes to operate a small business, and I know I have more to learn in this area. I know if I want to succeed in turning my family tradition into a real business, I need to build up my business sense. 

To achieve my goal of owning my own micro-distillery, it is important to have a strong business sense behind the passion and big idea. I believe with this program I will add the leadership, management and operational skills I need to see my micro-distillery off the ground. My business will need a team, and I will need to develop myself as a leader to be able to choose and develop my employees. I know I will also need to learn the management skills that will allow me to help them be successful. It is my belief that this program will instill in me the soft skills I need to become the leader and teammate I need to become to see this venture succeed.

Writing an MBA personal statement is tricky, but it is a must for any business school application. By following the above tips or studying the examples we’ve provided in this guide, you’ll be well on your way to writing an awesome personal statement. Finally, if you are looking for more inspiration, check out our Harvard MBA personal statement examples . This renowned institution is well-known for its standards. If you can write a personal statement like this, you can get into any MBA program out there!

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MBA personal statements are typically between 750 and 1,000 words.

An MBA personal statement is almost like a cover letter for a job application. It is written in essay form and should explain why you are the right choice for an MBA program. Your MBA personal statement should also highlight why you wish to attend the schools you're applying to and what you hope to do with your MBA.

Yes. Most MBA programs will ask for a personal statement as part of their application process.

A general rule of thumb is to include a strong personal narrative, compelling arguments for your candidacy and qualities or strengths you will bring to the program you’re applying for.

Yes. Usually, schools will change the essay question each application cycle. Though this may vary depending on the program.

Some of the most common personal statement essay questions relate to personal achievements, motivations for applying to business school or how you will contribute to the school’s MBA program.

Yes. Admissions committees will be expecting your personal statement to be in short essay format. If it’s not, it may lead your application to the rejection pile.

The simplest way is to study the short essay format, read the essay question, reflect on your personal experiences, and answer the question being asked!

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Outstanding MBA Personal Statement Examples

Introduction.

Applying to an MBA program is a lengthy process that involves multiple steps and numerous requirements. Some parts of the process are relatively simple, such as academic transcripts or test score submissions. 

Other parts are more complex and require more from you, such as the MBA essay(s) that you’ll likely have to submit. Of course, every bit of information you include in your application is vitally important because your application will be considered in its entirety before any decisions regarding your candidacy are made. 

However, certain portions of your application may hold more weight than others. There is no doubt that grades are important, and having a high GPA or an exceptional GMAT score certainly helps improve your chances of acceptance. 

Yet, numbers don’t leave much room for standing out, which is necessary when considering the sheer amount of applications MBA admissions committees have to sort through. However, writing an outstanding MBA personal statement is your chance to do precisely that. 

An exceptionally well-written personal statement could be the gateway to your success and could land your name on a shortlist for an interview invitation to the business school of your choice, getting you that much closer to an acceptance to a future MBA program. 

On the other hand, “ An essay that reveals any weakness in your candidacy could quickly put you in the reject pile,” so the stakes are high when you get to this point in your application. To learn more about where you should start, how you can ensure that your MBA personal statement makes you stand out, and what kinds of things you should avoid writing about - read on.

What is an MBA Personal Statement?

An MBA personal statement introduces you to the school’s admissions committee that you’re applying to. It is also an opportunity for you to show them what you could potentially contribute to the community that exists at their school.

For most schools, your chance to write a personal statement comes with your responses to the MBA essay questions. Each school has its own requirements when it comes to the MBA essay. There is only one essay prompt for some schools, and for others, there are multiple questions that you must answer. 

Similarly, some schools have word requirements that limit either the minimum or maximum word count that you can use for your answers, whereas others provide the question and let you decide how much to contribute.

Although each school has topics they typically like to cover, many schools change their questions from year-to-year, but some general themes tend to reoccur quite often in these kinds of prompts. One theme that often comes up has to do with your interest in the school or how you envision yourself fitting into the school’s program. 

For example, the Wharton School of Business at the University of Pennsylvania requests their applicants to answer “What do you hope to gain professionally from the Wharton MBA?” They also ask “how do you plan to make specific, meaningful contributions to the Wharton community?” 

Other schools are more interested in the theme of self-reflection. The University of Chicago’s Booth School of Business , for example, wants to learn “more about you outside of the office,” and they request that you take their essay as an “opportunity to tell us [them] something about who you are.” 

For many schools, the theme of goals and ambitions is a popular topic. At NYU Stern , they ask applicants, “What are your short and long-term career goals?” and  “how will the MBA help you achieve them?”Another major theme shared by many schools is that of leadership. 

Berkeley Haas requires that applicants consider how “the definition of successful leadership has evolved over the last decade and will continue to change,” and they’re interested in knowing “What do you need to develop to become a successful leader?” Although some schools branch away from these general subjects, these themes tend to be the most common, so the chances are good that you may have to write about one or more of these topics in your MBA personal statement.

Top Tips on Writing an Outstanding MBA Personal Statement

Focus on the question.

You’re going to want to keep in mind several things while you’re writing your MBA personal statement. One of the things is that you maintain a steady focus on the actual question(s) asked throughout your essay. Of course, the questions are often very open-ended and allow you to answer them in a variety of ways. 

Once you’ve chosen a path, try your best to stick with it and continuously remind yourself of the task at hand, so you can question whether you’re straying too far from what you’re trying to write about. Staying on topic and focusing on the question at hand will also help prevent you from wasting space and time on irrelevant information. 

Although the admissions committee probably doesn’t have a distinct black and white answer to the question that they’re asking, they are still looking for an answer, so make sure that you’re not just providing them with an autobiography. 

Writing about your strengths and experiences is still necessary, so make sure you cover any  relevant strengths and experiences in accordance with the theme and question. Although admissions committees are generally interested in applicants who write unique content, it is important to avoid getting too far off track with your MBA personal statement. There is still a question at hand to answer, with directions that must be followed, so don’t write about whatever you please.

Show Your Passion

A good, compelling MBA personal statement is chalked full of passion. If you let your passion shine through in every line, you’re bound to grab the attention of the admissions committee that reads your application. No business school is interested in an applicant that lacks passion and enthusiasm. 

The main goal of each school is to fill their cohort with future leaders, who are passionate and driven to succeed. Let them know what kind of  business goals you have in mind and give them an idea of your ultimate ambitions. Whether you want to create a startup, start a nonprofit, or even move up within the ranks of the company that you’re already working for, let the admissions committee in on how you view your future in the business world.

With that said, make sure it's overtly clear why that envisioned future has ignited a passion inside of you that has pushed you to apply for an MBA program. Ensure that you go back to the source of your ambitions and give them an idea of where your passion originally stemmed from. Doing this will help them understand your aspirations better, and it will also give them a better overall understanding of who you are at your core.

Get to Know the School

It should also be evident in your MBA personal statement that you’ve invested time into getting to know the school that you’re applying to. Schools differ from each other in varying ways, and each of their MBA programs have distinct features that set them apart from one another. 

If you can demonstrate an understanding of the school’s missions, values, and goals in your personal statement, it will let the admissions committee know that you’ve done your research. Knowing these things will also help you tailor your MBA personal statement to meet some of the school’s criteria. 

Once you know the goals of a school, you can detail various ways that you’re capable of contributing to them. Once you know their values, you can show them various traits, which you possess, that align with those values. Once you know what their mission is, you can highlight ways in which your mission is similar. 

Of course, it isn’t necessary to reflect every single virtue that the school values in your MBA personal statement, but if you’re able to make enough of these connections between yourself and the school, they’ll see that you’re a good fit for a future cohort, increasing your chances of acceptance into one of their programs. 

Let the admissions committee know why you feel their MBA program is the best fit for you. If you can think of some specific things that their program provides, such as experiential learning or internships, mention why these opportunities excite you. Additionally, if a particular member of their faculty or a specific course interests you, explain where your appeal is coming from. 

There are many ways for you to gain more information about a school that will be useful during this portion of your personal statement. You can check out the school’s website, reach out to department heads, look into previous or current students’ profiles, look at the school’s online forums and social media groups, and even attend their events scheduled for prospective students.

Highlight Your Leadership Qualities

Upon closer inspection of some business school websites, it will be apparent that most of them value leadership above all else. Essentially, all business schools are looking to fill their cohorts with students who will become global leaders in the future. 

If you can show a school’s admissions committee that you have leadership qualities and that you have the potential to be a great leader, it will undoubtedly pique their interest in you. The best way to do this is by providing an insight into your motivations, strengths, and capabilities by emphasizing experiences that you’ve had, which present you as a proactive person who takes charge of the situations. 

You don’t need to describe some grand situation where you made a global impact. However, if you’ve taken the initiative to lead a local fundraiser, or you’ve started a club and led them to a set goal, these are the kinds of experiences that are worth mentioning because they will portray you as a leader.

Back-Up Your Claims

It is of vital importance that you don’t merely tell admissions why you’re a good fit for their school, or that you’re a strong leader, or that you have what it takes to make it in the world of business. Instead, you must show them all of these things by backing up your claims with examples. 

Your claims will feel empty and baseless if you don’t have real-life examples to back them up. Rather than telling a school how resourceful or imaginative you are, tell them an anecdotal story that helps them independently draw this conclusion . 

You can describe a situation when you made use of connections you have within your community to get something done that would benefit everyone or a time when you had to come up with a creative solution to a setback that you were facing. 

Unlike general statements, stories are memorable and will be hard for admissions committees to forget about you if you tell them a story that shines a light on your best side. Keep your stories brief and to the point, but include the necessary details to illustrate the points you’re trying to make.

Mistakes to Avoid While Writing an MBA Personal Statement

Don’t be too eager to please.

Many people make a common mistake when writing their MBA personal statement by focusing too much on writing exactly what they believe the committee wants to hear. In other words, trying too hard to please the admissions committee can sometimes have the opposite effect. 

When taking on an MBA essay, if you write what you think the admissions committee is expecting, you’ll waste a perfect opportunity to show them your actual value to their program, and you’ll likely blend in with the rest of the applicants. 

Each admissions committee has boxes that they are looking to tick, and the overall goal is for you to tick as many or all of those boxes as possible in a natural manner. If your aim is fitting the bill, it will be obvious and will detract from your chance to come across as unique. 

It will also make for a dull and underwhelming MBA personal statement. Beyond fulfilling specific requirements, you should demonstrate that you have character. Don’t be afraid to break the mold, at times, if it will allow you to open up more and share something genuine about who you are. 

Diversity is essential at any business school because diverse perspectives are what make a cohort attractive and interesting. So, think of how you can contribute to this diversity and embrace your authentic self when you craft your MBA personal statement.

Avoid Summarizing Your Résumé

By the time that an admissions committee gets to your MBA personal statement, the chances are good that they’ve already read through your résumé . Thus, there is no need for you to restate information directly from your résumé during your MBA personal statement. 

The admissions committee has that information already, and you can trust that they will not forget it if it is worth remembering.  By the time they get to your personal statement, they are craving something original and fresh. 

The purpose of a résumé is to list your relevant experience, but the purpose of an MBA personal statement is to show why that experience matters and why it sets you apart from all the other applicants. 

If you want your essay to be captivating, you must draw the admissions committee in with your storytelling skills. Use vivid descriptions to bring the stories that you’re telling to life and take the admissions committee on a journey that demands their attention.

No Need to Apologize

A general rule to keep in mind when writing your MBA personal statements is to avoid making any apologies. If there is a portion of your application that you aren’t feeling overly confident about, don’t draw attention to it. 

It might feel like you must explain yourself, whether this means justifying a lower than average GPA or test score or why there is a gap in your employment. 

However, your MBA personal statement is a limited opportunity for you to convince an admissions committee of your candidacy for their program, so spending time on things that don’t accentuate your best side is a waste of valuable time and words. Rather than apologizing for your potential downfalls, draw the admissions committee’s attention away from those parts of your application. 

Give them a good reason to naturally forget those things by wowing them with an MBA personal statement that highlights all of the reasons you are the ideal choice for their next cohort. The only time it is acceptable to explain your shortcomings is if the essay question specifically asks about them.

Outstanding MBA Personal Statement Examples 

Goals essay example.

Essay 1: What do you hope to gain professionally from the Wharton MBA? (500 words)

Sample Introduction:

Prior to COVID, I dreamed of a future as an entrepreneur building on my mother’s example of using business to make a difference in local communities. 2020, however, afforded me the opportunity to simultaneously begin pursuing the impact I hoped to make, even without my own venture, by participating in [Name] and [Name] recruiting efforts, while pausing to reflect on those aspirations.

Though I would still like to build on my mother’s legacy of community-minded entrepreneurship, I believe I will be able to make the most direct impact by founding my own venture capital fund that incubates companies from seed to late stage. My three years at [Company] have helped me develop analytical and operational skills necessary to be a thoughtful founder, but a Wharton MBA will help me refine my leadership style, as well as help me adopt the mindset of a community-minded investor.

Sample Body Paragraph:

With a flexible core foundation, I will use my time at Wharton to focus on classes that will uniquely help me achieve my goal. As a double major in Business Economics and Public Policy and Entrepreneurship & Innovation, I will not only understand the best way to use business to improve a community with classes like “Urban Public Policy and Private Economic Development,” but I can also study different methods to bring solutions to life with classes like “Venture Capital and Entrepreneurial Management” and “Finance of Buyouts and Acquisitions.” Best of all, I can begin applying and practicing what I have learned in the classroom by working with the [Company] or spending a semester in [Place] with the robust [Community] in the [Area].

Sample Conclusion:

After graduating, I intend to be an active alumni, joining the Alumni Angel group, as well as serving as a mentor for Wharton students. Bolstered by my experiences inside and outside the classroom, I will be ready to make my mark on the Venture Capital world, bringing more equitable access to financial resources for entrepreneurs of color. When I do, I know that I will have the support of my Wharton community behind me.

Why it Works:

This is a fantastic sample of a MBA personal statement for many reasons. Firstly, the applicant doesn’t waste any time and gets right into an explanation of their personal goals and aspirations at the beginning of their essay, which then ties into a brief explanation of the source of their inspiration. 

They also highlight their opportunistic nature by showing how they took advantage of the situation when COVID began. They consistently reference specific parts of the Wharton MBA program they’re interested in, such as some specific classes they intend to take. They also mention how they plan to use their experience at Wharton to make their dream a reality.

Contributions Essay Example

Essay 2: Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

While I may have a few years before launching my own fund to transform local communities, during my time at Wharton, I intend to be an active participant in Wharton’s Anti-Racism goals, fighting to bring equity and inclusion with the same passion I have brought to my office and B/LX network. I want to help usher in a new era at Wharton focused on today’s business concerns where diversity and inclusion are top of mind.

I plan to be an active member of whatever initiatives are formed with student involvement seeking to effect that change, such as the Wharton Graduate Association (WGA). As a member of the [Organization], I can work with my peers to network in our hometowns to increase [Ethnicity] participation in MBA programs, which has been historically under-represented, as well as welcome prospective students as a host during [Initiative], to ensure that all who are interested feel welcome the moment they approach this school.

I have learned through my work at [Company] that one needs to bring in allies to improve diversity - cultivating a strong affinity group is a start, but not enough. As a member of the [Group], I will support Wharton founders, specifically ones with social ventures addressing poverty and inequality in the greater [City] community, thus growing student-funded entrepreneurship with a social benefit. As a fellow, I will also be able to further hone my own sense of leadership to understand the best way to motivate people to prioritize community benefit.

When not focused on ventures and leadership, I plan to school fellow students in the Tennis Club, share meals with the Wharton Food Club, and continue bragging about California’s Cabernet Sauvignons to the Wine Club. I envision my Wharton experience moving beyond the classroom to build an alumni cohort to last a lifetime, supporting each other to overcome the challenges we will inevitably face as we become next generation leaders.

This MBA personal statement is yet another strong sample. This applicant has clearly done their research and has discovered that they have a goal in common with the school they’re applying to. They focus on this shared goal and highlight how they intend to achieve progress towards it by working together with the school and its community. 

They make sure to back up their claims with examples of relevant work experience  that is in line with this vein of thought. Doing this demonstrates focus and shows that they are serious about their passions. 

Their conclusion further reinstates the fact that they are familiar with what the school has to offer, and it also flushes their personality out a little more. It also helps the admissions committee to envision the applicant fitting into the school’s community in various ways.

Self Reflection Essay Example

Essay 3: As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

Disability has always been close to home; my family and community have a long and painful history of degenerative disease. I often think of my uncle, who steadfastly refused to let others help him eat meals following a string of kidney surgeries, and to my grandfather, suffering from neurodegenerative decline, who would rather exert excruciating effort to walk up a flight of stairs than ask me to get reading glasses from his bedroom.

It dawned on me that a reliance on others to move through daily life slowly chips away at one’s humanity; that lost independence is a common denominator of disability, and it impacts people almost as meaningfully as the underlying medical condition does. While various technologies and medical subspecialties exist to ease physical suffering, there is woefully little out there aimed to mitigate this deeper psychological problem. What’s more, the data and tools to solve this issue do exist, but millions continue to suffer.

I’m driven by finding answers to the most complex, most challenging problems faced by humanity; the ones that are too daunting, or those that go unrecognized. I felt a moral obligation to intervene. What followed would help me discover my life’s mission – building AI-driven tech to improve healthcare.

Sample Body Paragraphs

I rallied a friend, and together we built an AI-driven, low-cost speech-recognition platform that enabled voice-activated control over electronic systems in a household, thus empowering individuals suffering from ALS and multiple sclerosis. It was an exercise in creativity and persistence. It was quite daunting at the outset - I still have scars from initial circuit prototypes exploding in my hand. But, in the end, our solution worked, and cost a fraction of a now commercially available solution like Alexa.

As I think back to my core questions of independence, disability, and the juxtaposition of

medical and psychological suffering, I see increased life expectancy as a testament to modern advances in medicine. I now want to start the conversation around ensuring that people like my uncle or grandfather live not just longer, but happier, more dignified lives.

In the long run, by proving the benefits of AI-driven healthcare to the world, I want to build an enterprise that not only continues to develop sophisticated technologies, solve complex medical challenges, and change lives, but also improves the underlying fabric of healthcare policy. Like Uber and Airbnb, my dream is to eventually create an organization that fundamentally shifts the contemporary regulatory paradigm in healthcare to one that evolves and appropriately reflects both the medical and psychological needs of the modern patient.

The more I study disability, disease, impairment, and their implications on the human psyche, the more I appreciate the power of community - the feeling that there are people who fearlessly stand with you as you look to defy the odds. As I look to achieve my life’s mission and create a better healthcare system, I can’t think of a stronger, more supportive, and more inspiring community than Harvard.

The general management toolkit, network, and leadership skills that I develop will stay with me long past my time at HBS. I am confident in finding co-founders, collaborators, and investors who are as passionate as I am about solving entrenched challenges in healthcare. I plan to engage in cross-disciplinary inquiry through the [Initiative], and strive to develop a deft understanding of the interplay between the business, policy, and technological aspects of healthcare, something made uniquely possible through close collaboration with HMS and HKS.

I am more inspired than ever to realize my dream of restoring the lives of millions who suffer through no fault of their own, and the Harvard MBA will enable me to achieve exactly that.

This essay manages to take a very broad MBA essay question and turn it into a highly focused and genuine personal statement. The applicant doesn’t merely state their goals, but paints a delicate picture of their very personal inspirations that have become their driving force. 

This MBA personal statement includes numerous details, while refraining from including irrelevant ones. Each part of the narrative that they’ve told is necessary and is carefully woven together to provide an accurate background of where their motivation stems from and how it has led them to apply to this school. 

They also reference relevant achievements and experiences that they’ve had that indicate a strong sense of leadership within them, making them an attractive candidate for the school they’re applying to.

1. What is the purpose of an MBA personal statement?

The general purpose of an MBA personal statement is to show the admissions committee a little more about who you are and why they should consider your candidacy for their program. It is also a chance for you to show your goals and ambitions, while demonstrating how they pertain to the specific MBA program you’re applying to.

2. How long should an MBA personal statement be?

Some schools have specific minimum or maximum word counts for their essays, while others don’t. A school will typically list these kinds of requirements together with the essay questions.

3. What should I focus on with my MBA personal statement?

Your MBA personal statement should focus on answering the question(s) that the school has provided. These questions vary from school-to-school, but are usually found on the applications page of a school’s website, along with all of the other information relevant to your application. In conjunction with your answer to the prompt, you may focus on describing experiences, skills, and goals of yours that are relevant to the MBA program you’re applying to.

4. Should I write a different personal statement for each school that I apply to if I’m applying to multiple schools/programs?

Yes. Not only does each school have their own essay questions, but each school also has its own set of values, missions, and interests. Thus, your MBA personal statement isn’t easily transferable from one school’s application to another. 

If you want to maximize your chances of getting accepted into a school’s MBA program, you must carefully craft a unique MBA personal statement for each school that you apply to.

5. What should I research before writing my MBA personal statement?

Some research into a school is necessary before you can begin writing an MBA personal statement to submit to them. You may want to research a school’s mission statement, curriculum, faculty, extracurricular activities, or other pertinent information related to their MBA program. 

It will be necessary to reference these kinds of things throughout your MBA personal statement when you explain why this particular school is the best option for you and why you are the best fit for their next cohort.

6. Should I mention my GPA or GMAT/GRE scores in my MBA personal statement?

No. Your academic transcripts and test score submissions will be part of a different section of your application. The admissions committee does not need to see the same information in two places. 

Use the MBA personal statement as an opportunity to improve your candidacy for the school’s program in fresh, new ways by discussing things that would not be possible to include in your transcripts or on your résumé.

Your MBA personal statement is a vital part of your MBA application, and, as such, it requires that you approach your writing process with careful consideration. Your personal statement is a significant opportunity to make a good impression on the admissions committee by showing them who you are and why you deserve a coveted spot in their program. 

Plan out what you want to say, and take your time organizing exactly how you’d like to say it. Remember that every word counts, so make sure that you stay focused and don’t get off-topic. Once you’ve written an outstanding MBA personal statement that you feel packs a punch, proofread your essay, and, if possible, have others proofread it as well to ensure that there are no errors that will detract from the content.

You should also make sure that your writing conveys a sense of confidence, creativity, and passion. If you account for all of these things, and you let your true self shine through in your MBA personal statement, then there is no reason why an admissions committee wouldn’t be interested in having you join their next cohort of students.

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MBA Personal Statement Sample Essays & Tips

Your academic record, GMAT scores, and GPA are important factors in the MBA application process. But, more than that, business schools ultimately care about who you are and whether you would be a good fit for their program. This is where your application essays come in. The goal here is to complete the picture that your scores and stats began sketching. Take your time when writing these essays. They will form the image the admissions committee will see before they meet you at your interview. Write, edit, and edit again. Be sure there are no spelling or grammatical errors in your essay. You want your portrait to be clean and clear. Once you are satisfied with your essay, ask a trusted friend, mentor, or admissions pro to read it. A fresh pair of eyes can often see things that you can’t.

7 tips for creating the best MBA essays

Here are some important things to remember when writing your MBA essays.

• Show who you are in a background essay Use this opportunity to reveal your values and personality, the obstacles you’ve overcome, and the seminal experiences that have shaped you into the person you are today. No two people have the same history. Use stories and examples to make your background bright and stand out to demonstrate what makes you special. Discuss how your history has brought you to this point. What is there in your background that compels you to pursue an MBA at this time?
• Show your direction in the goals essay Use this opportunity to show that you have clear direction and purpose based on experience and planning. Business school is not another opportunity to “find yourself.” Even if you have had one career path and will use your MBA to launch another career, this essay must describe the reasons behind your career-change, your new goals, and how the program will help you achieve them.
• Use your optional essay to explain negatives in your stats If your GPA was lower than you would have liked early in your undergraduate education, use your essay to show how you learned from this experience. Everyone makes mistakes. How you deal with your mistakes shows a lot to the admissions committee – determination, discipline, success, resilience, and breadth of experience are qualities that will serve you well in your MBA studies and later in life. Be sure that you explain your negatives and don’t try to justify them. Show that you understand the mistake you made, learned from it and changed as a result of processing the experience. That response shows maturity. Justifying – instead of learning or changing – is a sign of immaturity. MBA programs want mature adults. Almost all of them have made mistakes.
• Say what you mean, and mean what you say Admissions committees read thousands of essays during each admissions round. A concise, well thought-out essay will have them reading yours to the end.  You need examples and stories to support your statements and make your essay interesting and readable. Each of these needs to be to the point. These professionals are trained to spot an essay that is full of fluff and without substance.Avoid rambling and the use of keywords that you think the reader wants to see. A non-substantive essay will lead the reader to conclude that you, too, are without substance.
• Find your passion This relates to tip #4 above. You want to grab the reader right away and create an essay that will keep their attention to the very end – and leave them wanting to meet you and get to know you even better. In other words, offer you a coveted interview! Find a theme, and weave it throughout your essay. If you can identify a passion that you had from an early age and follow it through the different stages of your life, you will have an interesting, readable essay. Connect your passion to your childhood and you professional and extracurricular experiences and accomplishments. Demonstrate how your passion will influence your future career and serve the community at the school you want to attend.
• Focus on your professional experience and achievements Not everyone has a passion that they have carried with them throughout their life. However, since you are planning on attending an MBA program, you must have had professional and personal achievements. Highlight your professional skills and successes, as well as personal accomplishments. Show how these experiences and achievements have brought you to this point, and how they have influenced your long-term plans and reasons for pursuing an MBA.
• Highlight your experience in your EMBA essay An applicant to an Executive MBA program is an executive or manager currently in the workforce, usually with at least eight years of business experience. As an EMBA student you will be expected to excel in your coursework while continuing to hold down your full-time job. You must demonstrate significant leadership, impact, potential, and the legitimate need for the degree to be accepted. Highlight your current responsibilities and recent achievements, as well as your skill sets. Discuss your goals and how an EMBA will help you reach them. Include how you will positively impact the community at the program you are applying to.

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Now that you have the tools to write your compelling essay, check out our sample MBA application essays to see what you will be able to accomplish.

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For many candidates, writing essays for business school applications can feel intimidating because of the slim margin for error. Admissions officers at highly selective business schools look for justifications to reject candidates, and when they cannot find those justifications in work experience, undergraduate grades, or admissions test scores, they search for them in application essays. “Your personal story is what will set you apart from other applicants,” according to Poets & Quants contributor and Personal MBA coach Scott Edinburgh.

Best practices in application essay writing indeed exist, although some of them are not obvious and a few may seem counterintuitive. BSchools editors reviewed the analysis, advice from several authorities, and essay examples from admitted students. Although this information is mainly sourced from essays submitted to the Harvard Business School and the Stanford Graduate School of Business , the principles outlined below apply to any top MBA program, whether on-campus, executive, or online.

Before discussing the findings, it should be noted that schools have shifted from experimentation to implementing high-tech replacements for their written application essays, according to Poets & Quants . Since 2020, most business schools require video submissions of essay questions in the application process, including London Business School and Kellogg School of Management at Northwestern University. MIT’s video essay gives candidates sixty seconds to present themselves in one shot, while New York University asks for six captioned images describing candidates.

Below is an overview of the most frequent application essay prompts or discussion topics and best practices for writing.

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Common mba application essay prompts.

Most application essay prompts can be divided into five categories: introduction, career objectives, school selection motivation, achievements and setbacks, and additional optional essays.

Introduction (“Introduce Yourself”) Prompts

These prompts ask applicants to introduce themselves to the admissions committee members. Here the actual class of 2023 required essay prompt from Harvard:

You’re applying to Harvard Business School. We can see your resume, academic transcripts, extracurricular activities, awards, post-MBA career goals, test scores, and what your recommenders have to say about you. As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

A variant includes a previous Harvard prompt asking candidates what they would say when introducing themselves to other new students on the first day of classes. Stanford’s famous embodiment of this prompt simply reads:

“What matters most to you and why?”

Career Objective Prompts

These prompts ask applicants to explain their career goals and why they believe an MBA is necessary to accomplish those goals.

School Selection Motivation Prompts

These prompts ask candidates to discuss why they want to attend that particular business school and the benefits the school and classmates will receive should they win admission. Experts believe this topic is highly significant to admissions officers and needs to be incorporated into most essays—especially introduction essays—in some fashion.

Achievements and Setbacks Prompts

These prompts request discussions of inflection points in an applicant’s career. The questions seek to uncover what contributed to these accomplishments, how they recovered from setbacks, and what candidates learned from them.

Additional Optional Essays

This last prompt typically asks applicants to discuss any additional topics about which admissions committees need to know before rendering decisions.

Essay Writing Best Practices

Essay structure.

Writing expert and admissions consultant, Sandy Kreisberg, offers a great deal of insight about successful application essays. In an interview with Poets & Quants , she points out that many successful HBS essays follow a typical structure. First, they state the applicant’s goals, then identify three or four crucial experiences that helped shape those goals. Frequently, candidates also include how those experiences helped form their values. Another admissions consultant argues that emphasizing values is necessary within any approach or structure.

Frequent Essay Themes

Admissions consultant Stacy Blackman advises clients to select themes that will enable them to display qualities HBS highly values , especially drive, accomplishment, and leadership:

We have found that both personal and career-oriented topics can work, and most candidates tell more than one story in the essay. In the past, we have observed that successful HBS essays also demonstrate a core driving passion […] HBS has always been highly focused on leadership and really loves candidates with a track record of leadership impact and a success trajectory that indicates upper management potential. Accomplishments have traditionally been a strong focus of HBS essays, and using at least one accomplishment story in this essay may be a good strategy.

According to Kreisberg, frequent themes include overcoming adversity, helping others overcome adversity, overcoming victimization, or assisting others in overcoming victimization. In fact, he argues that this theme accounted for as much as 70 percent of recent Stanford Business School essays. In addition, Kreisberg says absent parents, especially absent fathers, embody themes in many successful Harvard essays from 2014 and 2015.

Voice Is The Most Important Factor

By saying that “voice trumps everything,” Kreisberg points out that the voice with which candidates speak through their essays can be more important than any other aspect of application essay writing. Characteristics of a “good voice” include :

The essay must convey that, above all, the candidate seems like a genuinely likable person. If it does not, the piece can render an otherwise outstanding candidate vulnerable to a “ding,” which is business school lingo for a denial. According to Kreisberg, the critical test the HBS admission committee reportedly relies on is this question: Is this someone you would want to sit next to in a case method class?

Authenticity, Sincerity, and Vulnerability

All experts agree that authenticity is a necessary winning essay hallmark. Admissions consultant Eric Allen states, “The key character traits built from your personal, professional, and community stories and experiences that provide a unique and authentic story differentiating you from other applicants.” It may be surprising how many MBA application essays display vulnerability because this quality is not generally associated with business leaders.

Reflectiveness

Candidates need to present examples demonstrating their introspection and self-awareness.

One of the most difficult challenges of application essay composition is figuring out a balance between presenting a string of impressive accomplishments while also being humble. Unfortunately, any form of bragging in an essay amounts to self-sabotage.

Thoughtfulness

Candidates must show careful attention, especially to other people’s needs.

Cohort-appropriateness

Ideally, candidates need to sound like previous applicants from the same industry. For example, applicants with work experience in investment banking need to sound like students the school accepted with investment banking experience, applicants with military experience need to sound like students the school admitted from the armed services, and so on.

Writing Quality

Many experts suggest that effective application essays do not need to be exceptionally well-written. They contend that admissions committees overlook less-than-perfect writing as long as applicants deliver compelling pitches. Business schools are interested in selecting and training future business leaders, not Pulitzer Prize-winning writers.

Moreover, the reviewed HBS essays do not appear to be particularly well-written. The errors and defects found in the samples suggested that the authors won admission because of other factors, like their work experience, undergraduate grades, or admissions test scores. Nevertheless, the most successful essays appear to demonstrate many characteristics of good writing, such as:

Powerful, Compelling, and Sometimes Shocking Introductions

“In all essay writing, of course, you learn that a lead, the way you entice a reader into your writing, is all-important, in part, because it should generally be compelling enough to grab someone and make them want to read on. In that regard, there are some fairly grabby leads,” according to Byrne , who knows how a significant lead reads; he was a magazine editor at BusinessWeek and FastCompany.

Consider for a moment why a powerful lead can be critical in this kind of essay. A typical admission committee member might review as many as 30 or 40 of these essays within candidate files on average. A compelling lead not only differentiates an article in the mind of that reviewer, but also grabs their attention.

The best essays display compelling first paragraphs and lead with first sentences that grab readers’ attention through vivid, shocking images. Here is a remarkable example:

“You are a woman AND a vegetarian! You will never make it at this place”. As a senior midshipman screamed those words at me from across the table, I instantly decided to change the one aspect of that statement within my control. I scarfed down Stouffer’s meat lasagna during my first dinner at the United States Naval Academy and wracked my brain, pondering how the females before me had survived. After leaving the comfort of my childhood home, I found myself blindsided by a brutal indoctrination into the male-dominated military.

The contention and excitement in the first sentence virtually guarantee further reading because it arouses the reader’s curiosity about what sort of place the applicant ended up treating women (and vegetarians) with such disrespect. The writer eventually introduces the controversial topic of male domination of organizations and explains how she adapted to that domination and finally overcame it.

Here is another compelling introduction:

During my first year in college, my parents declared bankruptcy. The bankruptcy was caused by my father’s growing drug addiction and it had a cascading impact on our entire family. Since my parents were co-signers on my student loans, our bank refused to renew them after my first year. I did a number of things to get by, including working three jobs simultaneously to make ends meet. I also tried to support my dad by helping to manage his rehabilitation process as much as a teenager reasonably could.

Displaying vulnerability, this example surprises readers who may not expect an HBS student to have faced damaging family issues like bankruptcy and drug addiction. The lead also arouses the curiosity of readers who want to know how the applicant eventually overcame these traumas.

Active Voice and Verbs

The best essays tend to avoid the passive voice . Notice the active voice and the vivid choice of the verbs in the below essay:

After college, I joined the Ivy Club in D.C., serving as the chair of Young Alums. The club had declining admissions, so I galvanized support by changing its mission and expanding its demographics […] Still, I craved more impact and contribution to a company’s success […] Now I thrive on helping other people and organizations do the same: identify problems, then clarify and meet their goals.

Essay Length and Word Limits

Some universities do not specify word limits for their essays. However, the best pieces display judicious word counts, sometimes in two separate essays. MBA Mission explains in more detail:

In the past, when Chicago Booth required only one essay, we often suggested 1,000 words as a guide; now with two essays, we propose keeping your responses to 500–600 words each. Approximately double the minimum seems to be a reasonable high-end target, though you will not be rejected from the applicant pool for going even higher. That said, we would recommend 1,000 words per essay as the absolute upper limit, and only in exceedingly rare cases.

Stacy Blackman concurs, saying that essays should be under 1,200 words. It is always easier to cut words down than add more during the editing process. A good rule of thumb is to write until the essay feels complete, and then take a second pass through the article essay to cut any unnecessary words.

Sample Harvard Business School Essay

The following outstanding Harvard Business School essay —which was written by a published author—satisfies all of the above criteria. It is an inspiring, compelling, and well-written example that can be read below in its entirety, followed by a brief analysis from Harbus, the essay’s publisher. .

In 2012, I realized a life ambition—I completed my first novel, all while working full time at [Top U.S. Investment Bank]. I could not wait to share it with the world and eagerly went in search of a literary agent. But each agent I contacted declined to represent my novel.

Nevertheless, I was passionate about my work and was determined to put it into readers’ hands. In true entrepreneurial fashion, I self-published my novel through the digital platforms Smashwords and Createspace. I worked with a promotional expert to organize a month-long book tour to promote the book to prominent book bloggers and their readers. The result? My novel has received multiple 5-star reader reviews, from Amazon to Goodreads, and was a semifinalist for the Amazon Breakthrough Novel Award.

Storytelling is my lifelong passion; it saw me through a difficult childhood. After my father left, my mother raised me as a single parent in [U.S. City/State], a rural Bible Belt town two hours south of [U.S. State]. We did not have much money and that coupled with my bookishness made me a target for bullies. Books and writing were an escape; they gave me an avenue to articulate the feelings of abandonment and powerlessness I otherwise did not want to express. Writing made me happy and the more I wrote, the more my talent blossomed. I began to win awards and my work was published in youth literary journals. These experiences made me more confident, a key part of my success later in life. It all started with a pen, a notebook, and my imagination.

Stories are an integral part of the human experience. They uplift and inspire, give us permission to dream and to visualize what could be. Storytelling has been an integral part of my career, from building financial models at [Top U.S. Investment Bank] that illustrated my expectations for the companies that I covered to delivering a presentation to [International Daily Newspaper]’s chief revenue officer explaining why reducing ad prices for tender house advertisers would not lead to an increase in revenue.

My passion has also informed my growth as a leader; I believe my most impactful expressions of leadership have been my efforts to help others write the narratives of their own lives and careers. At [Top U.S. Investment Bank], I created an informal mentorship program for female and minority interns and first-year analysts in the research division and led a “soft skills” class to help new analysts handle difficult interpersonal situations. For four years, I’ve mentored a young Hispanic woman through Student Sponsor Partners, a nonprofit that gives low-income students scholarships to private high schools. Being a mentor gave me the privilege of guiding another first generation college student along what I know can be a lonely, difficult path. This fall, she started college with a full scholarship.

Storytelling will be a part of my future career path; as an MBA graduate, my goal is to obtain a position in strategy and business development at an entertainment company that specializes in film or television. Long term, I want to start a multimedia and merchandising company with a publishing arm (books and magazines) as well as film, TV, and digital operations. Using strong, fictional heroines and informative lifestyle content, my company’s goal will be to educate and inspire women to become their best selves. My particular focus is creating compelling, multidimensional characters to inspire young women of color, who are constantly bombarded by negative images of women who look like them in media.

I’m pursuing a Harvard MBA because I want to become a better business strategist and strong general manager. Also, I want to further develop my leadership and presentation skills as I will manage professionals on the content and business side; it will be my task to unite them behind a shared strategic vision. Specifically, I want to learn how to motivate teams and individuals to perform at their highest level, and to become more adept at persuasion and generating “buy-in” from others. Harvard’s unique approach using the case method and emphasis on leadership development will challenge me to grow in both these areas. I also feel that I have much to contribute to Harvard’s community. My varied background in finance and media has given me a unique perspective that will be valuable in classroom discussions and team projects. I want to share my passion for the entertainment industry with my classmates by chairing the Entertainment & Media club and planning conferences, career treks, and other opportunities.

My background gives me the capacity for fearless thinking that is needed to meet the challenges of the entertainment industry’s shifting landscape. A Harvard MBA will strengthen that foundation and help me to become the kind of dynamic leader who can bring the vision for my own company to life and be at the forefront of entertainment’s structural shift.

A brief analysis from Harbus:

The author sets the stage for the remainder of the essay by first presenting a notable accomplishment of hers and then explicitly illustrating the entrepreneurial drive and diligence she used to see it through. More importantly, the author’s opening introduces a theme—storytelling—that is consistently interwoven through different stages of her life. The reader is led through the author’s childhood, professional and extracurricular experiences, along with accomplishments, all the while being reminded of the integral role storytelling has played. Beyond highlighting her gift, or passion for the art of storytelling, the author goes on to connect this theme with her future career ambitions, as well as describe how this could also serve the HBS community.

Douglas Mark

While a partner in a San Francisco marketing and design firm, for over 20 years Douglas Mark wrote online and print content for the world’s biggest brands , including United Airlines, Union Bank, Ziff Davis, Sebastiani, and AT&T. Since his first magazine article appeared in MacUser in 1995, he’s also written on finance and graduate business education in addition to mobile online devices, apps, and technology. Doug graduated in the top 1 percent of his class with a business administration degree from the University of Illinois and studied computer science at Stanford University.

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MBA Personal Statement Examples and Strategy

A successful MBA personal statement is both engaging and persuasive. The essay carries the reader along effortlessly while convincing them that you are qualified and worthy.

Armed with a great personal statement, you have an improved chance of entering the MBA school of your choice. But what does it take to write a personal statement that could give you better prospects in the application process? Would you like some free samples?

Here has some ideas and a strategy for writing an excellent admissions essay, along with plenty of examples for you to use.

Build Your Personal Statement Around a Core Idea

The core idea — the essence, theme or central point — becomes the driver of content for your essay. Everything else in the document should support that concept.

• When responding to a specific question, your core idea should directly and elegantly answer the question.
• When writing a less-directed essay, you still need a driving concept; you just have more choice as to what the concept can be.

This core idea is your thesis. The thesis statement gives your admissions essay a clear direction.

The central theme is also what weaves your essay to make it a unified whole. It is the driving force that makes your essay strong and engaging. Here is a good example of thematic writing , with the topic in this case being how MBA studies help cultivate leadership qualities.

Without a core idea, readers may become lost as to what you’re meaning to say. There will be no binding theme and various details may seem irrelevant or out of place. The admissions panel should be able to quickly grasp what you’re attempting to convey.

Include Only Relevant Details in Your MBA Essay

Essays that are essentially resumes in prose — or which attempt to tell your entire life story — descend into the unwanted mishmash category. MBA essays that are replete with irrelevant details have strayed from their central mission. They are neither engaging nor persuasive and, indeed, bore readers.

Your MBA personal statement is a means to reveal who you are and what contributed to your character formation. But you want to avoid writing details about yourself that are not especially relevant to the application. These details can be tedious to read.

Remember that an essay has limits, including in terms of word count. Telling a story using key facts is better than making a bunch of loosely connected points that are full of details. Choose what you really want to write about. Here are some ideas you might find useful.

Common Writing Mistakes to Avoid

As a quality control device, you may want to be mindful about what to avoid in your essay. Here are some ideas on the common mistakes applicants make when writing an MBA personal statement.

1. Repeating or expanding on your resume

Perhaps the most common personal statement writing blunder is including an expository resume of your background and experience. This is not to say that business schools are not interested in your accomplishments.

However, other portions of your application will provide this information. Strive for depth, not breadth.

Aside from telling irrelevant details, listing down your accomplishments like you do in a resume is a no-no in writing your admission essay. You should not waste limited space by stating what can be easily found on your resume. You have to strive more for self-reflection because that is what the admissions panel wants to hear from you.

Focus on your purpose for writing the essay. This will help you put together ideas that can help back up your application and support your claim for a coveted spot.

2. Choosing a topic that could provoke negative reactions

Succeeding with your personal statement is not limited to the specifics of writing, such as grammar, style and details. Choosing a topic that won’t offend readers is equally as important.

Be sensitive to your readers and their potentially different and varying perspectives. The topic may have serious repercussions on how they perceive you as an individual or candidate for admission. Mistakes include looking unprofessional, revealing too much personal information or identifying yourself in terms of political or cultural leanings.

3. Including content that doesn’t help tell the story

An unfocused writer can rely too heavily on generalizations while also providing too many irrelevant details. The problem is that writers often don’t consider what is genuinely necessary to include or they repeat points.

Your MBA personal statement should be almost flawless. It should have a central idea to make it a unified whole. And the essay should only contain details that are important and relevant. After each draft is done, check that these goals are being achieved.

What Admissions Committees Look For

When evaluating MBA personal statements, admissions committees for MBA programs look for several key things, including:

• Professional experience: They want to see that you have relevant work experience, as well as a clear understanding of the role that an MBA will play in your career.
• Academic background: Admissions committees want to see that you have a strong academic foundation in business, as well as the quantitative and decision-making skills that are necessary for success in an MBA course.
• Goals and motivations: Admissions committees want to understand your motivations for pursuing an MBA and your long-term career goals. They want to see that you have a clear vision for how an MBA will help you achieve your goals and make a positive impact.
• Fit with the program: Committees want to see that you are a good fit for their particular program. They will look for evidence that you have done your research on the program and understand how it will help you achieve your goals.
• Writing ability: The panel will also evaluate your writing ability and communication skills. Your personal statement should be well-written, well-organized, and free of errors. It should also clearly articulate your ideas and convey your passion for business management.

Example 1: Family Business Part Owner

The reason why I am keen to earn an MBA from a top business school is to grow a family business. The training will strengthen my knowledge in finance, strategy, and leadership, while learning from seasoned professionals. This will help me elevate our business and make a meaningful impact in the industry. My goal is to expand our legacy and drive new growth opportunities.

As a third-generation member of the business, continuing what my grandparents and parents built is close to my heart. Yet, I recognise that taking our business further requires more than tradition—it demands new skills and insights. An MBA will bridge that gap, giving me the tools to manage challenges effectively and lead with confidence.

In addition to my professional experience, I hold a degree in Business Administration from XYZ University. This education equipped me with essential business principles and sharpened my analytical and problem-solving skills. These abilities have been invaluable in my work, but advancing my knowledge through an MBA will push me to the next level.

My experience, academic background, and commitment to growth make me an ideal candidate for a top MBA program. I look forward to using this knowledge to drive success for our business and contribute to the industry as a whole.

Example 2: Financial Analyst

As a financial analyst at a leading consulting firm, I have gained valuable insights into the inner workings of the corporate world. However, I have always felt that there was more I could learn to help me better understand the big picture and make more informed decisions.

That is why I am pursuing an MBA. I am excited to delve deeper into topics such as finance, strategy, and leadership, and to learn from experienced professionals in the field. I believe that this education will not only help me to advance my career, but also to make a positive impact on the organizations I work with.

In addition to experience in finance, I have a strong academic background in business. I received my undergraduate degree in Economics from XYZ University, where I developed quantitative and other technical skills and learned management principles.

I am confident that my professional experience, academic background, and passion for business make me an ideal candidate for an MBA program. I am excited to take the next step in my career and to contribute to the growth and success of businesses through my knowledge and expertise.

Example 3: Healthcare Administrator

I am committed to earning an MBA to better understand the business side of healthcare and make a greater impact in the industry.

As a registered nurse and healthcare administrator, my career has been dedicated to improving patient outcomes and advancing healthcare. However, I know that to drive meaningful change, deeper expertise in areas like healthcare strategy, finance, and leadership is essential. This MBA will provide the tools needed to elevate my contributions and support positive transformations in the organisations I work with.

My experience includes both frontline nursing and healthcare administration, providing me with a comprehensive view of the field. Yet, I recognise that effective leadership in today’s healthcare landscape requires more. Learning from experts and peers in an MBA program will help bridge this gap and prepare me for greater responsibilities.

I hold a Bachelor’s degree in Nursing from XYZ University and a Master’s in Healthcare Administration from ABC University. These degrees have equipped me with solid analytical and strategic skills that have supported my work. But to lead change, advancing my knowledge with an MBA is the next logical step.

My combination of professional experience, academic background, and passion for healthcare makes me a strong MBA candidate. I am eager to apply what I learn to enhance the organisations I serve and contribute to advancements in the industry.

Example 4: Marketing and Sales Manager

As a business development manager at XYZ Company, I have gained valuable experience in the field of marketing and sales. However, I have always felt that there was more I could learn to further advance my career and make a greater impact in the industry.

That is why I am pursuing an MBA degree. I am eager to delve deeper into the complexities of business strategy and management, and to learn from experienced professionals in the field. I believe that this education will not only help me to become a more effective leader, but also to make a positive contribution to my organization.

In addition to significant real-world experience, I have a strong academic background. I received my undergraduate degree in Marketing from ABC University, where I learned the fundamental principles of business and developed technical and organizational skills.

I am confident that my experience, academic achievements, and passion for business make me an ideal candidate for an MBA. I am excited to take the next step in my career and to contribute to the growth and success of a business through my knowledge and expertise.

Example 5: Project Manager

An MBA education will help me lead impactful change and contribute more meaningfully to the tech industry. As a project manager at a global technology company, I have successfully driven cross-functional teams to meet business goals. Still, to advance further and make a broader impact, I need to expand my knowledge in strategy, leadership, and innovation. This education will strengthen my ability to guide organisations towards growth and long-term success.

My work has centred on managing complex projects and aligning teams to deliver results. However, to stay competitive and push my career forward, deeper expertise is essential. An MBA will provide the advanced knowledge and practical insights needed to excel in higher-level strategic roles.

I hold a Business Administration degree from ABC University, which gave me solid analytical and problem-solving skills. These skills have been valuable, but further education will build on this foundation and prepare me to tackle greater challenges.

With extensive project management experience, a strong academic background, and a passion for driving business success, I am confident that I am well-suited for an MBA program. I look forward to using this opportunity to deliver impactful results and help organisations thrive.

Example 6: Startup Founder

As the founder and CEO of a successful start-up, I have gained valuable experience in the world of entrepreneurship and business. However, I have always felt that there was more I could learn to take my skills to the next level and make a greater impact in the industry.

That is why I am pursuing an MBA at a top business school. I am eager to delve deeper into topics such as finance, strategy, and leadership, and to learn from experienced professionals in the field. I believe that this education will not only help me to advance my career, but also to drive growth and success for my own business and for the organizations I work with.

In addition to my valuable business experiences, I have a strong education foundation. I received a Bachelor of Business degree from the University of Michigan, where I learned the fundamental principles of business and developed analytical and communication skills.

My business experience, academic background, and passion for business development make me a strong candidate for a top business school’s MBA program. I’m excited to take the next step in my career and to contribute to commercial growth and success through my knowledge and expertise.

Is Getting an MBA Difficult? How Hard?

Allan Duncan

A business school will typically give some weight to the MBA personal statement when assessing applications, but it is generally not the most important factor. Admissions committees also consider professional experience, academic background, GMAT or GRE scores, and letters of recommendation.

That being said, the personal statement is an important opportunity for applicants to showcase their strengths and explain why they are a good fit. A well-written MBA personal statement can help to differentiate an applicant from other candidates and provide insights into motivations, goals, and personality.

Overall, MBA personal statements represent just one piece of the puzzle when it comes to business school admissions. It is important to put effort into crafting a strong essay, but it is also important to focus on other aspects of the application.

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How to Write the Perfect MBA Personal Statement [with Examples]

• MBA House | GMAT Prep Course
• September 26, 2024

Table of Contents

Are you preparing to impress your MBA college admission panel with a standout personal statement? A compelling MBA personal statement can make a world of difference in your application process, as it serves as your opportunity to shine among a sea of applicants. 

According to the National Center for Education Statistics , post-MBA graduates can earn significantly more—an estimated additional $20,000 each year, depending on the industry. With such potential financial benefits at stake, it’s crucial to articulate your ambitions and experiences effectively.

But what is an MBA personal statement? 

Simply put, an MBA personal statement, sometimes called a goal statement or statement of purpose, is a summary of your goals and experiences. It explains why you are applying to your chosen MBA programs and what you hope to achieve in doing so. This document, written in essay form, tells admissions committees about the skills, experiences, and fresh perspectives you can bring to the program.

A personal statement for an MBA application works a bit like a great cover letter for a job interview. Just as a good cover letter highlights your suitability for a job, your MBA personal statement should convince admissions committees that you are the most suitable candidate for their program.

So, how do you write a good statement of purpose for an MBA? 

It starts with understanding what admissions committees seek. Your personal statement should reflect not only your academic achievements but also your unique journey, aspirations, and the skills that set you apart. Tailoring your essay to align with each MBA program’s values and goals is key. By weaving together your story with the program’s mission, you can create a personal statement that resonates deeply with admissions officers.

In this guide, we’ll delve into the essential components of a perfect MBA personal statement, providing you with examples and tips to help you craft a narrative that leaves a lasting impression. 

So, let’s get started on turning your MBA dreams into reality!

How to Write the Perfect MBA Personal Statement: Key Insights and Essential Tips

Why is an mba personal statement so important.

When applying to an MBA program, your personal statement serves as more than just a formality—it’s your personal pitch. Beyond your GPA and professional achievements, the MBA personal statement allows you to showcase your unique journey, motivations, and aspirations. Admissions committees want to understand why you’re pursuing this degree and what sets you apart from other candidates. In a competitive field, they are seeking candidates who not only meet academic requirements but also bring fresh perspectives and clear goals.

Before diving into the writing process, it’s crucial to understand the key elements admissions committees look for in an MBA personal statement.

What Do Admission Committees Look for in an MBA Personal Statement?

Admissions committees have specific criteria they use to assess whether a personal statement meets their standards. Here are some of the key elements they evaluate:

• Grammatical accuracy : Are there any errors in your writing? Flawless grammar and punctuation are critical.
• Readability : Is your statement engaging and easy to follow? It should be clear and concise, holding the reader’s attention from start to finish.
• Comprehensiveness : Have you addressed all the essential points? Make sure your statement covers your motivation, goals, and why you’re a strong fit for the program.
• Honesty : Does your story feel genuine? Authenticity is crucial—admissions teams can tell when an applicant is not being sincere.
• Uniqueness : Does your story stand out? Avoid clichés and generic statements. Make your personal journey the highlight of your application.

What Should Be Included in an MBA Personal Statement?

There’s no one-size-fits-all formula when it comes to writing the perfect personal statement, but there are a few things you’ll definitely want to include:

• An Engaging Introduction : Your opening paragraph should grab the reader’s attention and make them want to keep reading. Use this space to briefly introduce yourself and explain why you’re pursuing an MBA.
• Your Unique Story : MBA programs want to know about your journey—what has shaped you, your career, and your decision to apply. This is your chance to highlight experiences that set you apart from other candidates.
• Clear Goals : What do you want to achieve through the MBA program? Be specific about your short-term and long-term goals and how the program aligns with them.
• Why This Program? : Tailor your personal statement to each MBA program you’re applying to. Show that you’ve done your research and explain why this particular program is the right fit for you.
• Conclusion : Summarize your statement by reinforcing your key points and making a lasting impression. End with a strong closing that ties everything together.

By incorporating these elements into your personal statement, you can create a compelling narrative that will leave a lasting impression on admissions committees.

How Should You Structure Your MBA Personal Statement?

The structure of your personal statement is just as important as the content. Most programs expect you to use a clear essay format, typically ranging from 400 to 1,000 words. If the program gives specific guidelines, make sure to follow them closely. Here’s a breakdown of the mba personal statement format you should aim for:

• Introduction : This is where you capture the reader’s interest and introduce the key themes of your essay.
• Body Paragraphs : Typically, you’ll have 3 to 5 body paragraphs. Each paragraph should focus on a specific aspect of your story—whether it’s your background, your career achievements, or your future goals. Make sure to use concrete examples to illustrate your points.
• Conclusion : End with a summary of your key points and why you’re an excellent fit for the program. Reinforce how your experiences and goals align with the MBA program’s mission and values.

Remember, structure matters. A well-organized personal statement can make a strong impact on admissions committees, showing them that you are thoughtful, deliberate, and serious about your MBA aspirations.

MBA Personal Statement Questions and Prompts: Examples to Inspire You

When writing your Statement of Purpose, it helps to see how others have successfully tackled the challenge. Here are some examples based on actual prompts used by leading MBA programs. Use these as inspiration when crafting your own story:

• Why are you pursuing this MBA program? At Stanford Business School, applicants are asked to respond to two essay questions: “What matters most to you and why?” and “Why Stanford?” The admissions committee aims to uncover your career goals and your motivation for selecting their program, helping them understand your personal drivers and how their curriculum aligns with your aspirations. Example: A Stanford applicant might write about how a significant career change—moving from engineering to entrepreneurship—ignited their passion for business and innovation, leading them to seek an MBA to expand their network and gain strategic skills. They could then tie their motivations back to how Stanford’s specific programs align with their goals.
• What values guide you in life and work? The Kellogg School of Management prompts candidates to reflect on their values, asking: “What values are important to you and how have they influenced you?” The admissions committee wants to understand your core beliefs and how they shape your decisions and leadership style. Example: A Kellogg candidate could discuss facing an ethical dilemma at work that required them to balance profitability with environmental sustainability. By sharing how their values influenced their decision-making, they would illustrate both their leadership skills and commitment to integrity.
• Describe a time you led a team and faced challenges. At McDonough-Georgetown University, applicants are asked to detail a situation where they led a team to implement a new idea: “What leadership characteristics did you utilize, and what could you have done differently?” The admissions committee is looking for insights into your leadership style, teamwork abilities, and how you overcome obstacles. Example: A McDonough applicant might recount a project where they led a cross-functional team to implement a new technology solution. They could describe the initial resistance they faced and how they used their problem-solving skills to foster collaboration, ultimately achieving a successful outcome.
• What is your greatest personal achievement? Yale University invites applicants to reflect on their commitments by asking: “Describe the biggest commitment you have ever made.” The admissions committee wants to learn about your significant accomplishments, the challenges you encountered, and how these experiences have shaped your character.

Example: An applicant to Yale might focus on a volunteer initiative where they dedicated months to providing education in underserved communities. They could highlight how this experience deepened their commitment to social impact and how an MBA would further support their goals in this area.

• In what ways will you enhance the school’s diversity? The Wharton School of Business poses the question: “How do you plan to contribute to the Wharton community considering your background?” The admissions committee seeks candidates who can bring unique perspectives and enhance the school’s diversity.

Example: A Wharton applicant might share how their upbringing in various countries has given them a global perspective. They could discuss how they intend to contribute to Wharton’s diverse environment by providing insights into cross-cultural communication and global business practices.

• Discuss a personal setback and what you learned from it. The Johnson Cornell Tech MBA application prompts candidates with: “Describe a difficult decision you faced and how you resolved it.” The admissions committee is interested in understanding your resilience, ability to learn from failure, and personal growth.

Example : A Johnson Cornell Tech applicant might reflect on a project that didn’t go as planned and the tough choices they had to make. By discussing the challenges they encountered and the lessons learned from that experience, they can showcase their capacity for growth and adaptability.

What Matters Most in an MBA Application?

While there are many components to an MBA application, what matters most in an MBA application is how well you can showcase your individuality and alignment with the program. Admissions committees are not just looking for academic excellence or a stellar resume—they want candidates who can bring fresh perspectives, demonstrate leadership potential, and have a clear vision for the future.

Your MBA personal statement is where you can really convey those qualities. It’s your chance to articulate why you are passionate about pursuing an MBA and how it fits into your broader professional journey. By carefully crafting your personal statement to reflect both your personal story and the values of the program, you can greatly improve your chances of making a strong impression.

Additional tips for refining your personal statement from MBA House

At MBA House , we believe it’s essential to understand the best practices for writing your personal statement, focusing on both what you should do and what common pitfalls to avoid:

Tips for Refining Your Personal Statement

• Be Specific: Use concrete examples and specific details to support your claims. Avoid vague statements that could apply to anyone.
• Show, Don’t Just Tell: Instead of simply stating your qualities (like leadership or determination), illustrate them through stories and experiences.
• Stay Focused: Keep your personal statement aligned with your main message. Each paragraph should contribute to the overall narrative without veering off-topic.
• Seek Feedback: After drafting your statement, share it with trusted mentors or peers for feedback. Fresh eyes can catch inconsistencies or suggest improvements.
• Revise and Polish: Don’t be afraid to rewrite sections for clarity and impact. A polished statement free from typos and grammatical errors reflects your professionalism.

Common Mistakes to Avoid in Your MBA Personal Statement

1. Focusing Too Much on Your Job

• Mistake: Many applicants spend too much time discussing their job roles and responsibilities. While your career is important, MBA programs already know a lot about common fields like consulting and finance.
• Tip: Use your personal essay to share unique experiences and insights about yourself rather than just your job details.

2. Being Too Creative

• Mistake: Some candidates try to impress by using overly creative writing styles, which can distract from the main message.
• Tip: Stick to a clear and straightforward style. Focus on telling your story in a way that feels natural and easy to understand.

3. Trying Too Hard to Impress

• Mistake: Overemphasizing accomplishments can come across as arrogant, making you seem self-satisfied.
• Tip: Present your achievements humbly and let them speak for themselves. Show how they relate to your goals and values instead of just listing them.

4. Not Being Honest About Failures

• Mistake: Applicants often shy away from discussing their failures, fearing it will hurt their chances.
• Tip: Share your challenges and what you learned from them. This shows your resilience and helps the admissions committee see your character. Being open about struggles can make your story more relatable.

Hope you found these insights helpful as you prepare your MBA application. 

We wish you the very best of luck on your journey to business school! Remember, every step you take brings you closer to your goals, and we’re here to support you every step of the way. If you have any questions or need assistance with your MBA admissions, don’t hesitate to reach out to us at [email protected] . You’ve got this!

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MBA Personal Statement Examples: Secrets to Standing Out

The pressure to write a perfect MBA personal statement can be overwhelming. After all, your essay is a key factor in your admission to a top-tier business school. With so much at stake, it’s important to know what makes a good essay and how to stand out from the crowd. One effective way to get started is by reading some MBA personal statement examples. These examples can give you a sense of what works and what doesn’t, as well as inspire you to find your unique voice. In this blog post, we’ll share some of the best MBA personal statement examples we’ve come across, and break down what makes them successful.

Tell a story

In the first of our MBA personal statement examples, we want to highlight a personal statement from an applicant to Harvard Business School. The essay tells the story of how the applicant’s upbringing in a small town in the Deep South shaped their perspective and goals for pursuing an MBA.

“I was born and raised in a small town in the Deep South, a place where the concept of business was synonymous with local mom-and-pop stores. I grew up observing the struggles and triumphs of these local business owners and realized the profound impact they had on our community. Their resilience in the face of adversity deeply resonated with me and sparked my curiosity about the world of business.

I am not a product of privilege or wealth. My childhood was marked by financial hardship, but it was through these challenges that I learned the value of resourcefulness and the importance of community. These experiences have shaped my perspective and solidified my desire to pursue an MBA.

My goal in attending Harvard Business School is not only to acquire a globally recognized business education but to bring a unique perspective to the classroom, one shaped by humble beginnings and a deep understanding of the challenges faced by small businesses.”

What makes this essay stand out is the way the applicant weaves their personal story into a larger narrative about the need for greater diversity in the business world. The essay is well-written, vulnerable, and engaging, while also showcasing the applicant’s strengths and motivations.

Emphasize your career goals

Business schools want to see that you have clear, well-thought-out career goals that align with their program and have the potential to make an impact in the industry. Be specific about the industry, role, and impact you want to make after completing your MBA degree. For example, “After completing my MBA at ABC School of Business, my goal is to launch a start-up that provides sustainable solutions to the fast-evolving tech industry.”

Show your passion

“I’ve always been interested in healthcare, and when I graduated from college, I worked as a nurse for three years. I loved the work, but I could see that there was a tremendous amount of administrative waste in healthcare, which increased costs and reduced quality of care. I left my nursing position to work for a healthcare startup that developed technology to improve efficiency and reduce costs. My time there showed me the value of both business and healthcare, and that’s why I’m applying to MBA programs with a focus on healthcare administration.”

This personal statement does a great job of showing a changemaker who is passionate about their work and has a growth mindset. It also highlights how the writer’s experience in healthcare informs their interest in business administration. Try to incorporate your passions into your personal statement and how those passions connect to your plans.

Demonstrate your unique perspective

The next essay from our collection of MBA personal statement examples is from an applicant to Northwestern University’s Kellogg School of Management. The essay focuses on the applicant’s experience working in a family-owned business in India, and how that has informed their goals for pursuing an MBA.

“Growing up, I was deeply involved in my family’s textile business in India. The sights and sounds of the bustling enterprise; the delicate dance between artisans, managers, and my family members; and the negotiations, compromises, and shared victories all shaped my early understanding of business. This formative experience instilled within me a deep appreciation for the intricate tapestry of business operations and the entrepreneurial spirit. (…) I realize that to take my family’s business to even greater heights and compete in the global market, I need a deeper understanding of international business practices, strategies, and ethics. This realization draws me towards pursuing an MBA from the Kellogg School of Management.”

What makes this essay stand out is the way the applicant showcases their unique perspective on the business world, and how their experiences have given them a deep understanding of the challenges faced by entrepreneurs. The essay is also well-structured and concise, with a clear focus on the applicant’s goals.

Highlight your achievements

This MBA personal statement example is from an applicant to the University of Chicago Booth School of Business. The essay highlights the applicant’s impressive track record in finance, including experience working at a top investment bank.

“During my tenure at XYZ Investment Bank, I was fortunate enough to manage several high-profile deals. I led the team that secured a major contract with a well-known tech company, and my strategic insights resulted in a 20% higher-than-expected return on investment. This accomplishment, alongside my other achievements in the finance sector, has solidified my desire to further elevate my understanding of financial strategy and market dynamics. I am convinced that an MBA from the University of Chicago Booth School of Business will equip me with the indispensable knowledge and skills to achieve my career objectives in finance strategy and leadership.”

This essay successfully demonstrates the applicant’s professional accomplishments while highlighting their ambition for continued growth. The lucid link between their past achievements and future goals makes a compelling case for their candidature.

What makes this essay effective is the way the applicant uses their experience to demonstrate their skills and abilities. The essay is well-written, with a strong focus on the applicant’s achievements and growth.

Be specific

Admissions committees want to see that you have a clear understanding of what you want to achieve with an MBA. Instead of making generic statements about wanting to “gain new skills” or “further your career,” give specific examples of the types of roles or industries you hope to work in after graduation. This demonstrates that you’ve thought carefully about your goals and how an MBA will help you achieve them.

“I grew up in a small farming community outside of Seattle and was the first in my family to attend college. While in school, I landed a job with a non-profit that provided financial services to underprivileged communities. I quickly realized that the skills I learned in school – management, finance, and information systems – could be used to make a significant impact in the world and I decided to pursue an MBA. I want to use my education to help others achieve financial stability and provide opportunities to communities that have been historically marginalized.”

This personal statement is great because it highlights one’s unique background and how that experience led to the desire to pursue an MBA. Additionally, it showcases how the writer plans to use their education to make a meaningful social impact. When crafting your own statement, consider outlining your background and how that has influenced your values and goals.

Showcase your qualities and skills

The admissions committee is looking for candidates who will bring something unique and valuable to their program. Take time to reflect on your personal experiences, skills, and perspectives that set you apart from other applicants. Whether it’s your international experiences, leadership skills, or creative problem-solving abilities, find ways to showcase how these qualities would contribute to the program.

“Throughout my career as a marketing executive, I’ve learned the value of effective leadership in achieving organizational goals. My work has involved leading cross-functional teams, conducting market research, and developing strategic plans to enhance brand awareness and revenue. However, I’ve also realized that I have a lot more to learn to become an exceptional leader. An MBA program will expose me to new perspectives and challenge me to develop skills in entrepreneurship, innovation, and social responsibility. I’m confident that the business school’s diverse student body and renowned faculty will provide a valuable network and mentorship opportunities.”

This personal statement highlights the candidate’s strengths in leadership, collaboration, and problem-solving. The language used is professional and well-structured.

Use creativity to showcase your personality

This MBA personal statement example is from an applicant to the MIT Sloan School of Management. The essay showcases the applicant’s creativity and personality, including a clever use of a time-travel metaphor to illustrate their career goals.

“Just as time travel allows us to explore different eras and dimensions, I believe that business leaders must possess the ability to navigate through time, staying ahead of trends and anticipating future challenges. With this mindset, I aspire to be a trailblazer in the world of business, leveraging my creativity and strategic thinking to drive innovation and shape the future.”

What makes this essay successful is the way the applicant takes a risk and shows their unique perspective.

Demonstrate fit

One of the essential aspects of your personal statement is demonstrating why you’re a good fit for the school’s MBA program. Do your research beforehand and highlight what attracts you to the program’s curriculum, faculty, alumni network, or location. Moreover, show how your academic and professional background aligns with the program’s mission, values, and culture.

“My goal is to launch a start-up that leverages technology to promote sustainable practices in the energy sector. The school’s Entrepreneurship Lab and the unique opportunity to work with faculty members on research projects would provide invaluable experiences toward achieving this goal.

Moreover, the school’s diverse and inclusive culture appeals to me. As someone who has lived in several countries and speaks three languages, I value the exchange of ideas from different perspectives. “

Find your voice

While studying successful MBA personal statement examples can provide good general guidelines, it is crucial to tailor your essays to your individual profile for several reasons. It allows you to authentically showcase your personality, thereby differentiating you from other applicants. It also demonstrates your genuine interest in the program, as you’re taking the time to explain how your unique experiences and goals align with the school’s mission and culture.

The most crucial reason to avoid using templates or automated tools to generate your essay responses is the risk of producing a generic-sounding essay. Admissions committees are inundated with thousands of essays, and a generic, ‘one-size-fits-all’ essay will do little to make you stand out from the crowd. They are interested in understanding who you are as an individual – your unique experiences, aspirations, and perspective. A generic essay fails to provide this insight, reducing your chances of being memorable. More importantly, a personalized essay signals investment and effort, demonstrating your genuine interest in the program, a quality highly valued by admissions committees.

Focus on the quality of your writing

Finally, in addition to finding your unique voice, a well-written MBA personal statement is vital for numerous reasons. Firstly, it serves as a testament to your communication skills – an essential competency in the business world. It demonstrates your ability to articulate thoughts clearly, concisely, and effectively. Secondly, a well-crafted statement is a reflection of your professionalism and diligence. It shows that you value precision and quality in your work, suggesting the same approach would be applied to your studies and future professional roles.

In this context, “well-written” means more than just correct grammar and spelling. It encompasses a clear structure, logical flow of ideas, and compelling narrative. It should capture your unique story and journey, highlighting your aspirations, accomplishments, strengths, and how an MBA program aligns with your career goals.

As demonstrated in the series of MBA personal statement examples, the significance of a well-written MBA personal statement can’t be overstated. It’s not merely a formality but a critical tool in painting a comprehensive picture of who you are beyond your academic scores , test scores , and resume . It’s your opportunity to express your motivation for pursuing an MBA, your fit with the program and your potential contribution to the school community. Therefore, it is fundamental to show the admissions committee that you are more than just a candidate – you are a promising future business leader!

The Admit Lab offers MBA essay service packages that help you with the entire writing process, or an hourly service that can provide you with feedback on your existing drafts. Whether you are struggling with crafting an essay or in need of an objective opinion, don’t hesitate to reach out to get the best results and gain a competitive edge in the admission game. Got questions? Sign up for a consultation , or send your draft for an estimate. It’s FREE!

With a Master’s from McGill University and a Ph.D. from New York University, Dr. Philippe Barr is the founder of The Admit Lab. As a tenure-track professor, Dr. Barr spent a decade teaching and serving on several graduate admission committees at UNC-Chapel Hill before turning to full-time consulting. With more than seven years of experience as a graduate school admissions consultant, Dr. Barr has stewarded the candidate journey across multiple master’s and Ph.D. programs and helped hundreds of students get admitted to top-tier graduate programs all over the world .

Follow me on Instagram and TikTok for tips and tricks on navigating the grad school application process and weekly live Q&A sessions!

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