books on business research methods

Breadcrumbs Section. Click here to navigate to respective pages.

Essentials of Business Research Methods

DOI link for Essentials of Business Research Methods

Get Citation

Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.

Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.

A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.

This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.

TABLE OF CONTENTS

Part i | 84  pages, introduction, chapter 1 | 28  pages, business research for the twenty-first century, chapter 2 | 27  pages, overview of the research process, chapter 3 | 27  pages, ethics in business research, part ii | 61  pages, beginning the research process, chapter 4 | 32  pages, defining the research problem and reviewing the literature, chapter 5 | 27  pages, the nature and sources of secondary business data, part iii | 155  pages, sampling and data collection, chapter 6 | 30  pages, conceptualization and research design, chapter 7 | 24  pages, sampling approaches and considerations, chapter 8 | 30  pages, methods of collecting primary data, chapter 9 | 40  pages, measurement and scaling, chapter 10 | 29  pages, questionnaire design, part iv | 168  pages, analysis and interpretation of data, chapter 11 | 21  pages, basic data analysis for qualitative research, chapter 12 | 26  pages, basic data analysis for quantitative research, chapter 13 | 29  pages, testing hypotheses in quantitative research, chapter 14 | 44  pages, examining relationships using correlation and regression, chapter 15 | 46  pages, other multivariate techniques, part v | 23  pages, communicating research results, chapter 16 | 21  pages, reporting and presenting research.

• Privacy Policy
• Terms & Conditions
• Cookie Policy
• Taylor & Francis Online
• Taylor & Francis Group
• Students/Researchers
• Librarians/Institutions

Connect with us

Registered in England & Wales No. 3099067 5 Howick Place | London | SW1P 1WG © 2024 Informa UK Limited

• Skip to content
• Skip to navigation
• $ AUD Australian Dollar
• $ NZD New Zealand Dollar
• OUP Worldwide
• CART ( 0 )

Business Research Methods

Sixth Edition

Emma Bell, Bill Harley, Alan Bryman

$127.95 AUD

$141.99 NZD

Description

• Student resources
• Teacher resources

Request an inspection copy

The complete introduction to doing business research and is the ideal guide for students embarking on a research project.

Business Research Methods  is the clearest, most relevant guide, written specifically to engage business students taking research methods courses or completing a research project. The sixth edition offers extensively-revised global examples throughout, as well as unique interviews with students and educators providing invaluable real-world insights and advice.

The authors have extensively revised this edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced.  'Student experience' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others' successful strategies when undertaking your own research project. 'Research in Focus' features also highlight a greater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be.

Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, Business Research Methods will provide you with key information without becoming overwhelming: it is now even clearer, more focused, and more relevant than ever before.

KEY FEATURES

• Highly comprehensive and exceptionally well-written: a complete and clear guide to the process of conducting business research.
• The only business research book to use interviews with students and educators to provide invaluable real-world insights and advice on potential pitfalls to avoid, and successful strategies to emulate, when undertaking a research project.
• Examples from various business functions - including marketing, strategy, accounting, and human resource management - span cultures and geographies, and clearly show the relevance of business research to the real world.
• 'Tips and skills' and 'Checklists' boxes help students progress with their own project, and become equipped with the skills needed to become successful business researchers in life beyond university.
• Extensive online resources include interviews with research students and educators, video tutorials, a research project guide, multiple-choice questions, and data sets - all designed to help students excel on their business research course.
• Also available as an eBook enhanced with self-assessment activities and multi-media content to offer a fully immersive experience and extra learning support.

Available as an enhanced eBook via VitalSource .

Part 1 - The research process 1: The nature and process of business research 2: Business research strategies 3: Research designs 4: Planning a research project and developing research questions 5: Getting started: reviewing the literature 6: Ethics in business research 7: Writing up business research

Part 2 - Quantitative research 8: The nature of quantitative research 9: Sampling in quantitative research 10: Structured interviewing 11: Self-completion questionnaires 12: Asking questions 13: Quantitative research using naturally occurring data 14: Secondary analysis and official statistics 15: Quantitative data analysis: descriptive statistics 16: Quantitative analysis: inferential statistics

Part 3 - Qualitative research 17: The nature of qualitative research 18: Sampling in qualitative research 19: Ethnography and participant observation 20: Interviewing in qualitative research 21: Focus groups 22: Language in qualitative research 23: Documentary data 24: Visual qualitative research 25: Qualitative data analysis

Part 4 - Mixed methods research 26: Breaking down the quantitative/qualitative divide 27: Mixed methods research: combining quantitative and qualitative research

Emma Bell , Professor of Organisation Studies, The Open University

Bill Harley , Professor of Management and Marketing, University of Melbourne

Alan Bryman , Professor of Organizational and Social Research, University of Leicester (formerly)

Bill Harley is Professor of Management in the Department of Management and Marketing at The University of Melbourne. His work has been published in journals including the British Journal of Industrial Relations, Journal of Management Studies, Academy of Management Learning & Education Industrial Relations, and Work Employment and Society. Bill was previously General Editor of Journal of Management Studies and is currently on the editorial boards of the same journal, as well as Academy of Management Learning & Education, Journal of Applied Behavioral Sciences and Human Relations. He is Chair of the Society for the Advancement of Management Studies.

Emma Bell is Professor of Organisation Studies at the Open University, UK. Her research explores culture, belief, and materiality in organizations using qualitative methods of inquiry and has been published in journals including Organization Studies, Human Relations, Academy of Management Learning & Education, Organization, Management Learning and the British Journal of Management. Emma is currently joint Vice-Chair Research and Publications of the British Academy of Management and a Fellow of the Academy of Social Sciences.

Alan Bryman was Professor of Organizational and Social Research at the University of Leicester from 2005 to 2017. Prior to this he was Professor of Social Research at Loughborough University for thirty-one years. His main research interests were in leadership, especially in higher education, research methods (particularly mixed methods research), and the 'Disneyization' and 'McDonaldization' of modern society. Alan was also the author of the bestselling textbook Bryman's Social Research Methods (Oxford University Press, 2021) as well as contributing to a range of leading journals: he was an extraordinarily well-cited and internationally-renowned social scientist.

Student Resources

Business Research Methods , sixth edition, comes with complimentary student resources. These include:

• Video tutorials covering SPSS, Nvivo, R, and Stata.
• Self-test multiple choice questions with answer feedback
• Research project guide
• Video interviews with students and lecturers
• Links to additional resources (articles, data repositories, and third-party guides)
• Guide to using Excel in data analysis Flashcard glossary

Teacher Resources

The following resources are available for lecturers who Business Research Methods , sixth edition, for their course:

• PowerPoint presentations
• Additional case studies
• Discussion questions
• Lecturer's guide (includes suggested lecture outlines, problem-spotting, and practical teaching tips)
• Test bank containing multiple choice questions
• Figures from the text

• Professional
• International

Select a product below:

• Connect Math Hosted by ALEKS
• My Bookshelf (eBook Access)

Sign in to Shop:

My Account Details

• My Information
• Security & Login
• Order History
• My Digital Products

Log In to My PreK-12 Platform

• AP/Honors & Electives
• my.mheducation.com
• Open Learning Platform

Log In to My Higher Ed Platform

• Connect Math Hosted by Aleks

Business and Economics

Accounting Business Communication Business Law Business Mathematics Business Statistics & Analytics Computer & Information Technology Decision Sciences & Operations Management Economics Finance Keyboarding Introduction to Business Insurance & Real Estate Management Information Systems Management Marketing

Humanities, Social Science and Language

American Government Anthropology Art Career Development Communication Criminal Justice Developmental English Education Film Composition Health and Human Performance

History Humanities Music Philosophy and Religion Psychology Sociology Student Success Theater World Languages

Science, Engineering and Math

Agriculture & Forestry Anatomy & Physiology Astronomy & Physical Science Biology - Majors Biology - Non-Majors Chemistry Cell/Molecular Biology & Genetics Earth & Environmental Science Ecology Engineering/Computer Science Engineering Technologies - Trade & Tech Health Professions Mathematics Microbiology Nutrition Physics Plants & Animals

Digital Products

Connect® Course management ,  reporting , and  student learning  tools backed by  great support .

McGraw Hill GO Greenlight learning with the new eBook+

ALEKS® Personalize learning and assessment

ALEKS® Placement, Preparation, and Learning Achieve accurate math placement

SIMnet Ignite mastery of MS Office and IT skills

McGraw Hill eBook & ReadAnywhere App Get learning that fits anytime, anywhere

Sharpen: Study App A reliable study app for students

Virtual Labs Flexible, realistic science simulations

Inclusive Access Reduce costs and increase success

LMS Integration Log in and sync up

Math Placement Achieve accurate math placement

Content Collections powered by Create® Curate and deliver your ideal content

Custom Courseware Solutions Teach your course your way

Professional Services Collaborate to optimize outcomes

Remote Proctoring Validate online exams even offsite

Institutional Solutions Increase engagement, lower costs, and improve access for your students

General Help & Support Info Customer Service & Tech Support contact information

Online Technical Support Center FAQs, articles, chat, email or phone support

Support At Every Step Instructor tools, training and resources for ALEKS , Connect & SIMnet

Instructor Sample Requests Get step by step instructions for requesting an evaluation, exam, or desk copy

Platform System Check System status in real time

Business Research Methods , 14th Edition

Format options:.

Lowest Price!

• Print from $70.00
• Connect from $162.52

McGraw Hill eBook

• Highlight, take notes, and search
• Download the free  ReadAnywhere app  for offline and mobile access

Watch to learn more about the eBook

Textbook Rental (150 Days Access)

• Rent for a fraction of the printed textbook price
• Complete text bound in hardcover or softcover

Loose-Leaf Purchase

Unbound loose-leaf version of full text

Shipping Options

• Next-day air
• 2nd-day air

Orders within the United States are shipped via FedEx or UPS Ground. For shipments to locations outside of the U.S., only standard shipping is available. All shipping options assume the product is available and that processing an order takes 24 to 48 hours prior to shipping.

Note:  Connect can only be used if assigned by your instructor. 

Connect (180 Days Access)

• Digital access to a comprehensive online learning platform
• Includes homework , study tools , eBook, and adaptive assignments
• Download the free  ReadAnywhere app  to access the eBook offline

Connect + Loose-Leaf

• Comprehensive online learning platform + unbound loose-leaf print text package
• Connect includes homework , study tools, eBook, and adaptive assignments

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Instructor Information

Quick Actions ( Only for Validated Instructor Accounts ):

• Table of Contents
• Digital Platform
• Author Bios
• Accessibility

Affordability

Business Research Methods , 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business.  In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making.  She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform McGraw Hill Connect®, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

Part I: Building the Foundation for Research

Chapter 1: Research Foundations and Fundamentals

Chapter 2: The Research Process: An Overview

Chapter 3: Stage 1: Clarify the Research Question

Part II: The Design of Business Research

Chapter 4: Stage 2: Research Design, An Overview

Chapter 5: Stage 2: Sampling Design

Appendix: Calculate the Sample Size

Chapter 6: Stage 2: Data Collection Design: Qualitative Research

Chapter 7: Stage 2: Data Collection Design: Observation Research

Chapter 8: Stage 2: Data Collection Design: Experiments

Chapter 9: Stage 2: Data Collection Design: Survey Research

Part III: Measurement

Chapter 10: Stage 3: Measurement Foundations

Chapter 11: Stage 3: Measurement Questions

Appendix: Sources of Measurement Questions

Chapter 12: Stage 3: Measurement Instruments

Part IV: Collect, Prepare, and Examine the Data

Chapter 13: Stage 3: Collect, Prepare, and Examine Data

Appendix: Better Tables

Appendix: Review: Describing Data Statistically

Part V: Analyze and Interpret Data

Chapter 14: Stage 4: Hypothesis Testing

Chapter 15: Stage 4: Measures of Association

Part VI: Stage 5: Report the Research

Chapter 16: Stage 5: Research Reports: Support Insights and Recommendations

Appendix: Better Reports

Part VII: Research Project Overview

Chapter 17: An Integrated Example 

A Business Research Proposals and RFPs (with Sample RFP)

B Focus Group Discussion Guide

C Nonparametric Significance Tests

D Selected Statistical Tables

Main Features

• LMS Integration
• Print/Loose-Leaf Book Add-On Availability
• Presentation Slides & Instructor Resources
• Question & Test Banks
• Adaptive Assignments
• Student Progress Reporting & Analytics
• Essay Prompts
• Prebuilt Courses
• Interactive Exercises
• eBook Access (ReadAnywhere App)
• Remote Proctoring (Proctorio)
• Subject-Specific Tools

About the Author

Pamela Schindler

A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institution’s Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus  of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant. www.linkedin.com/in/pamelaschindler/

Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.

For more information, visit our  accessibility page , or contact us at  [email protected]

Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.

Need support?    We're here to help -  Get real-world support and resources every step of the way.

Company Info

• Contact & Locations
• Diversity, Equity & Inclusion
• Social Responsibility
• Investor Relations
• Social Media Directory
• Place an Order
• Get Support
• Contact Customer Service
• Contact Sales Rep
• Check System Status

Additional Resources

• Permissions
• Author Support
• International Rights
• Purchase Order

Follow McGraw Hill:

©2024 McGraw Hill. All Rights Reserved.

Get full access to Business Research Methods and 60K+ other titles, with a free 10-day trial of O'Reilly.

There are also live events, courses curated by job role, and more.

Business Research Methods

Read it now on the O’Reilly learning platform with a 10-day free trial.

O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Book description

Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs. Emphasis on data analysis is the key strength of this book. The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares.

Table of contents

• Brief Contents
• About the Author
• 1.1 Introduction
• 1.2 Difference Between Basic and Applied Research
• 1.3 Defining Business Research
• 1.4 Roadmap to Learn Business Research Methods
• 1.5.1 Problem or Opportunity Identification
• 1.5.2 Diagnosing the Problem or Opportunity
• 1.5.3 Executing Business Research to Explore the Solution
• 1.5.4 Implement Presented Solution
• 1.5.5 Evaluate the Effectiveness of Decision Making
• 1.6.1 Introduction to MS Excel 2007
• 1.6.2 Introduction to Minitab®
• 1.6.3 Introduction to SPSS
• Discussion Questions
• 2.1 Introduction
• 2.2.1 Step 1: Problem or Opportunity Identification
• 2.2.2 Step 2: Decision Maker and Business Researcher Meeting to Discuss the Problem or Opportunity Dimensions
• 2.2.3 Step 3: Defining the Management Problem and Subsequently the Research Problem
• 2.2.4 Step 4: Formal Research Proposal and Introducing the Dimensions to the Problem
• 2.2.5 Step 5: Approaches to Research
• 2.2.6 Step 6: Fieldwork and Data Collection
• 2.2.7 Step 7: Data Preparation and Data Entry
• 2.2.8 Step 8: Data Analysis
• 2.2.9 Step 9: Interpretation of Result and Presentation of Findings
• 2.2.10 Step 10: Management Decision and Its Implementation
• 3.1 Introduction
• 3.2 What Should be Measured?
• 3.3.1 Nominal Scale
• 3.3.2 Ordinal Scale
• 3.3.3 Interval Scale
• 3.3.4 Ratio Scale
• 3.4 Four Levels of Data Measurement
• 3.5.1 Validity
• 3.5.2 Reliability
• 3.5.3 Sensitivity
• 3.6.1 Single-Item Scales
• 3.6.2 Multi-Item Scales
• 3.6.3 Continuous Rating Scales
• 3.7.1 Decision on the Basis of Objective of Conducting a Research
• 3.7.2 Decision Based on the Response Data Type Generated by Using a Scale
• 3.7.3 Decision Based on Using Single- or Multi-Item Scale
• 3.7.4 Decision Based on Forced or Non-Forced Choice
• 3.7.5 Decision Based on Using Balanced or Unbalanced Scale
• 3.7.6 Decision Based on the Number of Scale Points and Its Verbal Description
• 4.1 Introduction
• 4.2 What is a Questionnaire?
• 4.3.1 Phase I: Pre-Construction Phase
• 4.3.2 Phase II: Construction Phase
• 4.3.3 Phase III: Post-Construction Phase
• 5.1 Introduction
• 5.2 Sampling
• 5.3 Why Is Sampling Essential?
• 5.4 The Sampling Design Process
• 5.5 Random versus Non-Random Sampling
• 5.6.1 Simple Random Sampling
• 5.6.2 Using MS Excel for Random Number Generation
• 5.6.3 Using Minitab for Random Number Generation
• 5.6.4 Stratified Random Sampling
• 5.6.5 Cluster (or Area) Sampling
• 5.6.6 Systematic (or Quasi-Random) Sampling
• 5.6.7 Multi-Stage Sampling
• 5.7.1 Quota Sampling
• 5.7.2 Convenience Sampling
• 5.7.3 Judgement Sampling
• 5.7.4 Snowball Sampling
• 5.8.1 Sampling Errors
• 5.8.2 Non-Sampling Errors
• 5.9 Sampling Distribution
• 5.10.1 Case of Sampling from a Finite Population
• 5.11 Sample Distribution of Sample Proportion p̅
• Numerical Problems
• 6.1 Introduction
• 6.2 Meaning of Primary and Secondary Data
• 6.3 Benefits and Limitations of Using Secondary Data
• 6.4.1 Books, Periodicals, and Other Published Material
• 6.4.2 Reports and Publication from Government Sources
• 6.4.3 Computerized Commercial and Other Data Sources
• 6.4.4 Media Resources
• 6.5.1 Step 1: Identifying the Need of Secondary Data for Research
• 6.5.2 Step 2: Utility of Internal Secondary Data Sources for the Research Problem
• 6.5.3 Step 3: Utility of External Secondary Data Sources for the Research Problem
• 6.5.4 Step 4: Use External Secondary Data for the Research Problem
• 7.1 Introduction
• 7.2 Survey Method of Data Collection
• 7.3.1 Personal Interview
• 7.3.2 Telephone Interview
• 7.3.3 Mail Interview
• 7.3.4 Electronic Interview
• 7.4.3 Response Rate
• 7.4.4 Speed of Data Collection
• 7.4.5 Survey Coverage Area
• 7.4.6 Bias Due to Interviewer
• 7.4.7 Quantity of Data
• 7.4.8 Control Over Fieldwork
• 7.4.9 Anonymity of the Respondent
• 7.4.10 Question Posing
• 7.4.11 Question Diversity
• 7.5.1 Direct versus Indirect Observation
• 7.5.2 Structured versus Unstructured Observation
• 7.5.3 Disguised versus Undisguised Observation
• 7.5.4 Human versus Mechanical Observation
• 7.6.1 Personal Observation
• 7.6.2 Mechanical Observation
• 7.6.3 Audits
• 7.6.4 Content Analysis
• 7.6.5 Physical Trace Analysis
• 7.7 Advantages of Observation Techniques
• 7.8 Limitations of Observation Techniques
• 8.1 Introduction
• 8.2 Defining Experiments
• 8.3 Some Basic Symbols and Notations in Conducting Experiments
• 8.4 Internal and External Validity in Experimentation
• 8.5.1 History
• 8.5.2 Maturation
• 8.5.3 Testing
• 8.5.4 Instrumentation
• 8.5.5 Statistical Regression
• 8.5.6 Selection Bias
• 8.5.7 Mortality
• 8.6.1 Reactive Effect
• 8.6.2 Interaction Bias
• 8.6.3 Multiple Treatment Effect
• 8.6.4 Non-Representativeness of the Samples
• 8.7.1 Randomization
• 8.7.2 Matching
• 8.7.3 Statistical Control
• 8.7.4 Design Control
• 8.8 Laboratory versus Field Experiment
• 8.9.1 Pre-Experimental Design
• 8.9.2 True-Experimental Design
• 8.9.3 Quasi-Experimental Designs
• 8.9.4 Statistical Experimental Designs
• 8.10.1 Time
• 8.10.2 Cost
• 8.10.3 Secrecy
• 8.10.4 Implementation Problems
• 8.11.1 Standard Test Market
• 8.11.2 Controlled Test Market
• 8.11.3 Electronic Test Market
• 8.11.4 Simulated Test Market
• 9.1 Introduction
• 9.2.1 Job Analysis, Job Description, and Job Specification
• 9.2.2 Selecting a Fieldworker
• 9.2.3 Providing Training to Fieldworkers
• 9.2.4 Briefing and Sending Fieldworkers to Field for Data Collection
• 9.2.5 Supervising the Fieldwork
• 9.2.6 Debriefing and Fieldwork Validation
• 9.2.7 Evaluating and Terminating the Fieldwork
• 9.3 Data Preparation
• 9.4.1 Preliminary Questionnaire Screening
• 9.4.2 Editing
• 9.4.3 Coding
• 9.4.4 Data Entry
• 9.5 Data Analysis
• 10.1 Introduction
• 10.2 Introduction to Hypothesis Testing
• 10.3 Hypothesis Testing Procedure
• 10.4.1 Two-Tailed Test of Hypothesis
• 10.4.2 One-Tailed Test of Hypothesis
• 10.5 Type I and Type II Errors
• 10.6.1 p-Value Approach for Hypothesis Testing
• 10.6.2 Critical Value Approach for Hypothesis Testing
• 10.6.3 Using MS Excel for Hypothesis Testing with the z Statistic
• 10.6.4 Using Minitab for Hypothesis Testing with the z Statistic
• 10.7.1 Using Minitab for Hypothesis Testing for Single Population Mean Using the t Statistic (Case of a Small Random Sample, n <30)
• 10.7.2 Using SPSS for Hypothesis Testing for Single Population Mean Using the t Statistic (Case of a Small Random Sample, n <30)
• 10.8.1 Using Minitab for Hypothesis Testing for a Population Proportion
• 11.1 Introduction
• 11.2.1 Using MS Excel for Hypothesis Testing with the z Statistic for the Difference in Means of Two Populations
• 11.3.1 Using MS Excel for Hypothesis Testing About the Difference Between Two Population Means Using the t Statistic
• 11.3.2 Using Minitab for Hypothesis Testing About the Difference Between Two Population Means Using the t Statistic
• 11.3.3 Using SPSS for Hypothesis Testing About the Difference Between Two Population Means Using the t Statistic
• 11.4.1 Using MS Excel for Statistical Inference About the Difference Between the Means of Two Related Populations (Matched Samples)
• 11.4.2 Using Minitab for Statistical Inference About the Difference Between the Means of Two Related Populations (Matched Samples)
• 11.4.3 Using SPSS for Statistical Inference About the Difference Between the Means of Two Related Populations (Matched Samples)
• 11.5.1 Using Minitab for Hypothesis Testing About the Difference in Two Population Proportions
• 11.6.1 F Distribution
• 11.6.2 Using MS Excel for Hypothesis Testing About Two Population Variances (F Distribution)
• 11.6.3 Using Minitab r Hypothesis Testing About Two Population Variances (F Distribution)
• 12.1 Introduction
• 12.2 Introduction to Experimental Designs
• 12.3 Analysis of Variance
• 12.4.1 Steps in Calculating SST (Total Sum of Squares) and Mean Squares in One-Way Analysis of Variance
• 12.4.2 Applying the F-Test Statistic
• 12.4.3 The ANOVA Summary Table
• 12.4.4 Using MS Excel for Hypothesis Testing with the F Statistic for the Difference in Means of More Than Two Populations
• 12.4.5 Using Minitab for Hypothesis Testing with the F Statistic for the Difference in the Means of More Than Two Populations
• 12.4.6 Using SPSS for Hypothesis Testing with the F Statistic for the Difference in Means of More Than Two Populations
• 12.5.1 Null and Alternative Hypotheses in a Randomized Block Design
• 12.5.2 Applying the F-Test Statistic
• 12.5.3 ANOVA Summary Table for Two-Way Classification
• 12.5.4 Using MS Excel for Hypothesis Testing with the F Statistic in a Randomized Block Design
• 12.5.5 Using Minitab for Hypothesis Testing with the F Statistic in a Randomized Block Design
• 12.6.1 Null and Alternative Hypotheses in a Factorial Design
• 12.6.2 Formulas for Calculating SST (Total Sum of Squares) and Mean Squares in a Factorial Design (Two-Way Analysis of Variance)
• 12.6.3 Applying the F-Test Statistic
• 12.6.4 ANOVA Summary Table for Two-Way ANOVA
• 12.6.5 Using MS Excel for Hypothesis Testing with the F Statistic in a Factorial Design
• 12.6.6 Using Minitab for Hypothesis Testing with the F Statistic in a Randomized Block Design
• 13.1 Introduction
• 13.2.1 Conditions for Applying the x2 Test
• 13.3.1 Using MS Excel for Hypothesis Testing with x2 Statistic for Goodness-of-Fit Test
• 13.3.2 Hypothesis Testing for a Population Proportion Using x2 Goodness-of-Fit Test as an Alternative Technique to the z-Test
• 13.4.1 Using Minitab for Hypothesis Testing with x2 Statistic for Test of Independence
• 13.5 x2 Test for Population Variance
• 13.6 x2 Test of Homogeneity
• 14.1 Introduction
• 14.2.1 Small-Sample Runs Test
• 14.2.2 Using Minitab for Small-Sample Runs Test
• 14.2.3 Using SPSS for Small-Sample Runs Tests
• 14.2.4 Large-Sample Runs Test
• 14.3.1 Small-Sample U Test
• 14.3.2 Using Minitab for the Mann–Whitney U Test
• 14.3.3 Using Minitab for Ranking
• 14.3.4 Using SPSS for the Mann–Whitney U Test
• 14.3.5 Using SPSS for Ranking
• 14.3.6 U Test for Large Samples
• 14.4.1 Wilcoxon Test for Small Samples (n ≤15)
• 14.4.2 Using Minitab for the Wilcoxon Test
• 14.4.3 Using SPSS for the Wilcoxon Test
• 14.4.4 Wilcoxon Test for Large Samples (n >15)
• 14.5.1 Using Minitab for the Kruskal–Wallis Test
• 14.5.2 Using SPSS for the Kruskal–Wallis Test
• 14.6.1 Using Minitab for the Friedman Test
• 14.6.2 Using SPSS for the Friedman Test
• 14.7.1 Using SPSS for Spearman’s Rank Correlation
• 15.1.1 Correlation
• 15.1.2 Karl Pearson’s Coefficient of Correlation
• 15.1.3 Using MS Excel for Computing Correlation Coefficient
• 15.1.4 Using Minitab for Computing Correlation Coefficient
• 15.1.5 Using SPSS for Computing Correlation Coefficient
• 15.2 Introduction to Simple Linear Regression
• 15.3 Determining the Equation of a Regression Line
• 15.4 Using MS Excel for Simple Linear Regression
• 15.5 Using Minitab for Simple Linear Regression
• 15.6 Using SPSS for Simple Linear Regression
• 15.7.1 Coefficient of Determination
• 15.7.2 Standard Error of the Estimate
• 15.8.1 Linearity of the Regression Model
• 15.8.2 Constant Error Variance (Homoscedasticity)
• 15.8.3 Independence of Error
• 15.8.4 Normality of Error
• 15.9 Measuring Autocorrelation: The Durbin–Watson Statistic
• 15.10.1 t Test for the Slope of the Regression Line
• 15.10.2 Testing the Overall Model
• 15.10.3 Estimate of Confidence Interval for the Population Slope (β1)
• 15.10.4 Statistical Inference about Correlation Coefficient of the Regression Model
• 15.10.5 Using SPSS for Calculating Statistical Significant Correlation Coefficient for Example 15.2
• 15.10.6 Using Minitab for Calculating Statistical Significant Correlation Coefficient for Example 15.2
• 16.1 Introduction
• 16.2 The Multiple Regression Model
• 16.3 Multiple Regression Model with Two Independent Variables
• 16.4.1 Determination of Coefficient of Multiple Determination (R2)
• 16.4.2 Adjusted R2
• 16.4.3 Standard Error of the Estimate
• 16.5.1 Linearity of the Regression Model
• 16.5.2 Constant Error Variance (Homoscedasticity)
• 16.5.3 Independence of Error
• 16.5.4 Normality of Error
• 16.6.1 Testing the Statistical Significance of the Overall Regression Model
• 16.6.2 t Test for Testing the Statistical Significance of Regression Coefficients
• 16.7 Testing Portions of the Multiple Regression Model
• 16.8 Coefficient of Partial Determination
• 16.9.1 Using MS Excel for the Quadratic Regression Model
• 16.9.2 Using Minitab for the Quadratic Regression Model
• 16.9.3 Using SPSS for the Quadratic Regression Model
• 16.10 A Case when the Quadratic Regression Model is a Better Alternative to the Simple Regression Model
• 16.11.1 Testing the Quadratic Effect of a Quadratic Regression Model
• 16.12.1 Using MS Excel for Creating Dummy Variable Column (Assigning 0 and 1 to the Dummy Variable)
• 16.12.2 Using Minitab for Creating Dummy Variable Column (Assigning 0 and 1 to the Dummy Variable)
• 16.12.3 Using SPSS for Creating Dummy Variable Column (Assigning 0 and 1 to the Dummy Variable)
• 16.12.4 Using MS Excel for Interaction
• 16.12.5 Using Minitab for Interaction
• 16.12.6 Using SPSS for Interaction
• 16.13.1 The Square Root Transformation
• 16.13.2 Using MS Excel for Square Root Transformation
• 16.13.3 Using Minitab for Square Root Transformation
• 16.13.4 Using SPSS for Square Root Transformation
• 16.13.5 Logarithm Transformation
• 16.13.6 Using MS Excel for Log Transformation
• 16.13.7 Using Minitab for Log Transformation
• 16.13.8 Using SPSS for Log Transformation
• 16.14 Collinearity
• 16.15.1 Search Procedure
• 16.15.2 All Possible Regressions
• 16.15.3 Stepwise Regression
• 16.15.4 Using Minitab for Stepwise Regression
• 16.15.5 Using SPSS for Stepwise Regression
• 16.15.6 Forward Selection
• 16.15.7 Using Minitab for Forward Selection Regression
• 16.15.8 Using SPSS for Forward Selection Regression
• 16.15.9 Backward Elimination
• 16.15.10 Using Minitab for Backward Elimination Regression
• 16.15.11 Using SPSS for Backward Elimination Regression
• 17.1.1 Introduction
• 17.1.2 Objectives of Discriminant Analysis
• 17.1.3 Discriminant Analysis Model
• 17.1.4 Some Statistics Associated with Discriminant Analysis
• 17.1.5 Steps in Conducting Discriminant Analysis
• 17.1.6 Using SPSS for Discriminant Analysis
• 17.1.7 Using Minitab for Discriminant Analysis
• 17.2.1 Problem Formulation
• 17.2.2 Computing Discriminant Function Coefficient
• 17.2.3 Testing Statistical Significance of the Discriminant Function
• 17.2.4 Result (Generally Obtained Through Statistical Software) Interpretation
• 17.2.5 Concluding Comment by Performing Classification and Validation of Discriminant Analysis
• 17.3.1 Introduction
• 17.3.2 Concept of Performing Conjoint Analysis
• 17.3.3 Steps in Conducting Conjoint Analysis
• 17.3.4 Assumptions and Limitations of Conjoint Analysis
• 18.1.1 Introduction
• 18.1.2 Basic Concept of Using the Factor Analysis
• 18.1.3 Factor Analysis Model
• 18.1.4 Some Basic Terms Used in the Factor Analysis
• 18.1.5 Process of Conducting the Factor Analysis
• 18.1.6 Using Minitab for the Factor Analysis
• 18.1.7 Using the SPSS for the Factor Analysis
• 18.2.1 Introduction
• 18.2.2 Basic Concept of Using the Cluster Analysis
• 18.2.3 Some Basic Terms Used in the Cluster Analysis
• 18.2.4 Process of Conducting the Cluster Analysis
• 18.2.5 Non-Hierarchical Clustering
• 18.2.6 Using the SPSS for Hierarchical Cluster Analysis
• 18.2.7 Using the SPSS for Non-Hierarchical Cluster Analysis
• 18.3.1 Introduction
• 18.3.2 Some Basic Terms Used in Multidimensional Scaling
• 18.3.3 The Process of Conducting Multidimensional Scaling
• 18.3.4 Using SPSS for Multidimensional Scaling
• 18.4 Correspondence Analysis
• 19.1 Introduction
• 19.2.1 Title Page
• 19.2.2 Letter of Transmittal
• 19.2.3 Letter of Authorization
• 19.2.4 Table of Contents
• 19.2.5 Executive Summary
• 19.2.6 Body
• 19.2.7 Appendix
• 19.3 Tabular Presentation of Data
• 19.4.1 Bar Chart
• 19.4.2 Pie Chart
• 19.4.3 Histogram
• 19.4.4 Frequency Polygon
• 19.4.5 Ogive
• 19.4.6 Scatter Plot
• 19.5 Oral Presentation

Product information

• Title: Business Research Methods
• Author(s): Naval Bajpai
• Release date: March 2011
• Publisher(s): Pearson India
• ISBN: 9788131754481

You might also like

by Naval Bajpai

"Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business …

Business Research Methods, 2nd Edition

Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business …

Essentials of Business Research Methods, 5th Edition

by Joe Hair Jr., Michael Page, Niek Brunsveld, Adam Merkle, Natalie Cleton

Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical …

Business Analytics with Management Science Models and Methods

by Arben Asllani

Master decision modeling and analytics through realistic examples, intuitive explanations, and tested Excel templates. has been …

Don’t leave empty-handed

Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.

It’s yours, free.

Check it out now on O’Reilly

Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.

Business Research Methodology

Research Process and Methods

• © 2022
• Sergey K. Aityan 0

Lincoln University - California, Oakland, USA

You can also search for this author in PubMed   Google Scholar

• Presents the major research processes and methods used in business research
• Features multiple and exhaustive examples illustrating the material and helping in the learning process
• Features questions and problems at the end of each chapter for self-testing
• Provides lecture slides for better course preparation
• Applicable for single semester coursework

Part of the book series: Classroom Companion: Business (CCB)

82k Accesses

5 Citations

1 Altmetric

This is a preview of subscription content, log in via an institution to check access.

Access this book

• Available as EPUB and PDF
• Read on any device
• Instant download
• Own it forever
• Durable hardcover edition
• Dispatched in 3 to 5 business days
• Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

About this book

This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.

Similar content being viewed by others

Business Research Process

Writing about Research Design

Research Questions and Research Design

• Business research design
• Legal aspects of business research
• Ethical Aspects of Business Research
• Cyber Intelligence in Business Research
• Statistical Hypotheses Testing in business
• Bayesian Probability in business research
• t-Distribution Tables

Table of contents (23 chapters)

Front matter, the journey to the land of unknown, the nature of research.

Sergey K. Aityan

Scientific Method

The research process, preparation for research, formulating a research problem, review of literature, research design, research proposal, foundations of probability, distribution, expectation, and risk, bayesian probability, major distributions, introduction to statistics, confidence intervals, statistical hypothesis testing, sampling experiments, survey method, authors and affiliations, about the author, bibliographic information.

Book Title : Business Research Methodology

Book Subtitle : Research Process and Methods

Authors : Sergey K. Aityan

Series Title : Classroom Companion: Business

DOI : https://doi.org/10.1007/978-3-030-76857-7

Publisher : Springer Cham

eBook Packages : Business and Management , Business and Management (R0)

Copyright Information : The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022

Hardcover ISBN : 978-3-030-76856-0 Published: 20 December 2021

eBook ISBN : 978-3-030-76857-7 Published: 01 January 2022

Series ISSN : 2662-2866

Series E-ISSN : 2662-2874

Edition Number : 1

Number of Pages : XVIII, 518

Number of Illustrations : 84 b/w illustrations, 50 illustrations in colour

Topics : Management Education , Computer Science, general , Business Strategy/Leadership , Research Skills

• Publish with us

Policies and ethics

• Find a journal
• Track your research

• General & Introductory Business & Management

Research Methods for Business: A Skill-Building Approach, 6th Edition

ISBN: 978-1-118-52786-3

November 2013

Digital Evaluation Copy

Roger Bougie , Uma Sekaran

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.

The sixth edition has been substantially revised to go beyond the scientific approach and gives students a comprehensive introduction to what constitutes good research. This edition includes a range of new material on alternative approaches to business research, including three new chapters on: The Critical Literature Review, Observation, and Questionnaires. Other chapters on The Broad Problem Area and Defining the Problem Statement, Research Design, Interviews and The Research Report have also been substantially revised. The new edition also features cases from Europe, Asia and the US to give students a global view of modern business research methods. Examples are drawn from different areas of business - such as human resources management, strategic management, operations management, finance, accounting, and information management - to provide students with a comprehensive overview of the applications of research methods.  

Uma Sekaran (deceased) was Professor Emerita at Southern Illinois University at Carbondale in the USA.  During her long career Professor Sekaran authored or co-authored 6 books and over 40 articles in leading journals.

Dr Roger Bougie currently lectures in Business Research Methods and Marketing at Tilburg University in the Netherlands.  In September 2011 Dr Bougie will take on a new role as an Associate Professor at TiasNimbas which is the business school of Tilburg University and Eindhoven University of Technology.  Dr Bougie will be the coordinator of Research Methods at TiasNimbas.

• The coverage of qualitative research methods has been strengthened through the inclusion of new case studies and content on observation, interviews and focus groups.
• New chapters have been added on qualitative data collection methods and the critical literature review.
• The quantitative research part of the book has been further improved by the inclusion of a new chapter on survey research.
• New case studies have been included at the end of each chapter.
• Updated examples and improved pedagogical features.
• Each chapter is accompanied by webcasts on key topics, combining data-streams, PowerPoint slides and video.
• An interactive e-Book is included with this text, featuring a wealth of embedded media, including:  20 videos, online case studies, self-test quizzes and flashcards
• Provides a concise and straightforward introduction for students to the world of business research which is easily understandable.
• Offers an expertly crafted overview of the research methodology process without oversimplifying it.
• The skill building approach provides students with practical perspectives on how research can be applied to real business situations.
• Maintains Uma Sekaran’s popular and accessible style of writing, with Roger Bougie drawing upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.

We’re fighting to restore access to 500,000+ books in court this week. Join us!

Internet Archive Audio

• This Just In
• Grateful Dead
• Old Time Radio
• 78 RPMs and Cylinder Recordings
• Audio Books & Poetry
• Computers, Technology and Science
• Music, Arts & Culture
• News & Public Affairs
• Spirituality & Religion
• Radio News Archive

• Flickr Commons
• Occupy Wall Street Flickr
• NASA Images
• Solar System Collection
• Ames Research Center

• All Software
• Old School Emulation
• MS-DOS Games
• Historical Software
• Classic PC Games
• Software Library
• Kodi Archive and Support File
• Vintage Software
• CD-ROM Software
• CD-ROM Software Library
• Software Sites
• Tucows Software Library
• Shareware CD-ROMs
• Software Capsules Compilation
• CD-ROM Images
• ZX Spectrum
• DOOM Level CD

• Smithsonian Libraries
• FEDLINK (US)
• Lincoln Collection
• American Libraries
• Canadian Libraries
• Universal Library
• Project Gutenberg
• Children's Library
• Biodiversity Heritage Library
• Books by Language
• Additional Collections

• Prelinger Archives
• Democracy Now!
• Occupy Wall Street
• TV NSA Clip Library
• Animation & Cartoons
• Arts & Music
• Computers & Technology
• Cultural & Academic Films
• Ephemeral Films
• Sports Videos
• Videogame Videos
• Youth Media

Search the history of over 866 billion web pages on the Internet.

Mobile Apps

• Wayback Machine (iOS)
• Wayback Machine (Android)

Browser Extensions

Archive-it subscription.

• Explore the Collections
• Build Collections

Save Page Now

Capture a web page as it appears now for use as a trusted citation in the future.

Please enter a valid web address

• Donate Donate icon An illustration of a heart shape

Business research methods

Bookreader item preview, share or embed this item, flag this item for.

• Graphic Violence
• Explicit Sexual Content
• Hate Speech
• Misinformation/Disinformation
• Marketing/Phishing/Advertising
• Misleading/Inaccurate/Missing Metadata

plus-circle Add Review comment Reviews

523 Previews

8 Favorites

DOWNLOAD OPTIONS

No suitable files to display here.

PDF access not available for this item.

IN COLLECTIONS

Uploaded by station51.cebu on March 26, 2022

Get Citation

Most existing research methodologies texts take a more general approach or are edited books of previously published articles or chapters written by different authors. This book, written by a business management scholar, covers the fundamentals of business management research and its methodologies in a seamless, unified manner.

The book offers up-date methodologies and accessible explanations of the research process. It starts with advances in business management research methodology and gives a thorough overview on the different levels of analysis in the field. It builds upon the knowledge by examining both qualitative and quantitative research methodologies in the context of business management. It also goes over the use of machine learning and other technological advances like AI in research and data collection, as well as how the United Nations sustainable development goals are being considered by researchers.

This book will help business management students and junior researchers quickly build an essential base of knowledge and gain a strategic advantage in publishing and reviewing business related research.

• Privacy Policy
• Terms & Conditions
• Cookie Policy
• Taylor & Francis Online
• Taylor & Francis Group
• Students/Researchers
• Librarians/Institutions

Connect with us

Registered in England & Wales No. 3099067 5 Howick Place | London | SW1P 1WG © 2024 Informa UK Limited

18 Must-Read Business Books to Help You Build Your Career

• The Speaker Lab
• June 25, 2024

Table of Contents

In the business world, knowledge separates the good from the great. And not just any knowledge, but the kind you can only get from cracking open the best business books out there. We’re talking about the game-changers, the mind-expanders, the success-accelerators. The ones that’ll have you nodding along and feeling like you can conquer the world—or at least your industry.

So, if you’re ready to level up your business savvy, get ready to dive into our handpicked selection of the 10 best business books you absolutely need to read in 2024. These aren’t just any old books—they’re the keys to unlocking your full potential and achieving the success you’ve always dreamed of. Let’s get reading!

Best of the Best: Must-Read Business Books

If you’re looking for the best business books to add to your reading list, you’ve come to the right place. Our collection boasts classic business book recommendations meant to energize today’s movers and shakers. Whether you’re a seasoned executive or just starting your career, these books will provide you with the insights and inspiration you need to succeed in today’s fast-paced business world.

So, grab a cup of coffee, find a cozy spot, and dive into one of these game-changing business books. Happy reading!

Find Out Exactly How Much You Could Make As a Paid Speaker

Use The Official Speaker Fee Calculator to tell you what you should charge for your first (or next) speaking gig — virtual or in-person! 

Best Business Biographies and True Stories

Some of the most impactful and memorable business books are biographies and true stories. There’s just something about learning from the real-life experiences of successful (and sometimes infamous) business leaders that just can’t be replicated in a traditional business book. Let’s take a look.

Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World

Another must-read is Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World by Tom Wright and Bradley Hope. This book tells the unbelievable true story of Jho Low, a young social climber from Malaysia who pulled off one of the biggest financial heists in history. Swindling billions from Malaysia’s sovereign wealth fund was just the start for Low. He then used this fortune to live in luxury and hang out with top celebrities. This business book tells us what happens when too much wealth meets unchecked power—and it’s not always pretty.

Black Edge: Inside Information, Dirty Money, and the Quest to Bring Down the Most Wanted Man on Wall Street

Dive headfirst into the shady world that’s hidden within Wall Street with Sheelah Kolhatkar’s Black Edge . This book chronicles the rise and fall of billionaire hedge fund manager Steven A. Cohen and the largest insider trading investigation in history. When you read what Kolhatkar writes about Wall Street trading, it’s like being there yourself. Not only is this business book full of suspense but it’s also packed with all the insider details.

Flash Crash: A Trading Savant, a Global Manhunt, and the Most Mysterious Market Crash in History

Finally, for a true story that reads like a thriller, pick up Flash Crash: A Trading Savant, a Global Manhunt, and the Most Mysterious Market Crash in History by Liam Vaughan. This book tells the stranger-than-fiction tale of Navinder Singh Sarao, a brilliant but troubled trader who found himself at the center of a global manhunt after being accused of causing the 2010 “Flash Crash” that wiped out trillions of dollars in mere minutes. Vaughan’s reporting is both meticulous and engaging, making for a gripping read from start to finish.

Thus far, we’ve only dipped our toes into the vast ocean of inspiring business tales and true adventures waiting to be discovered. Whether you’re looking for inspiration, cautionary tales, or just a good old-fashioned page-turner, these books are sure to deliver. So add them to your reading list and get ready to be transported into the lives of some of the most fascinating and controversial figures in business history!

Top Books on Behavioral Economics and Decision-Making

Even if you’ve never heard of behavioral economics before, the books in this category are some of the most eye-opening and thought-provoking reads out there. If you want to understand why we make the decisions we do—both good and bad—these titles are a must-read.

Nudge: Improving Decisions About Health, Wealth, and Happiness

One classic in the field is Nudge by Richard Thaler and Cass Sunstein. This book explores the concept of “nudging,” or the art of subtly guiding people towards better decisions without restricting their freedom of choice. This practice has become hugely influential in fields ranging from public policy to product design. Thaler and Sunstein demonstrate how small changes in the way options are presented can have a big impact on the choices we make.

Thinking, Fast and Slow

No discussion of behavioral economics would be complete without mentioning Thinking, Fast and Slow by Daniel Kahneman. Kahneman, a Nobel Prize winner and one of the pioneers of the field, breaks down the two systems that drive our thinking: the fast, intuitive, and emotional System 1, and the slower, more deliberate and logical System 2. Understanding how these two systems interact is key to making better decisions and avoiding common pitfalls.

Misbehaving: The Making of Behavioral Economics

Finally, if you want a more personal take on the history and development of behavioral economics, check out Misbehaving , another book by Richard Thaler. Part memoir, part intellectual history, Thaler recounts his often amusing battles to get economists to acknowledge the reality of human behavior. Along the way, he explains key concepts and findings that have reshaped our understanding of decision-making.

These books aren’t just fascinating reads—they’re also incredibly practical. By understanding the quirks and biases of the human mind, we can make better decisions, create better policies, and design better products and services. Whether you’re an entrepreneur, a policymaker, or just someone who wants to understand yourself and others a little better, these books are a great place to start. And if you’re a leader, we have a list of great books for you too.

Best Books on Business Scandals and Corporate Fraud

As much as we might wish otherwise, the business world isn’t always a pretty place. Greed, deception, and outright fraud are all too common, as the books in this category make clear. While sobering, these stories are also important cautionary tales that we can learn from.

The Smartest Guys in the Room

One of the most infamous scandals of recent years was the collapse of Enron, an energy company. The Smartest Guys in the Room by Bethany McLean and Peter Elkind is still the definitive account of this tale. Through meticulous reporting and vivid storytelling, McLean and Elkind show how Enron’s leaders built a company that was little more than a house of cards, deceiving investors and employees alike. It’s a sobering reminder of what can happen when greed and hubris run unchecked.

Bad Blood: Secrets and Lies in a Silicon Valley Startup

A more recent scandal that rocked the tech world was the rise and fall of Theranos, a biotech startup founded by Elizabeth Holmes. In Bad Blood , John Carreyrou, the journalist who first broke the story, gives a riveting account of how Holmes and her company deceived investors, regulators, and the public with claims of revolutionary technology that never actually worked. It’s a cautionary tale of what happens when ambition and greed trump ethics and transparency.

Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech

Not all corporate misconduct is as dramatic as Enron or Theranos. Nevertheless, even smaller-scale instances can be just as damaging. In Samsung Rising , Geoffrey Cain explores the corrupt practices and family feuds behind the rise of the South Korean tech giant. From bribery and tax evasion to the exploitation of workers, Cain shows how Samsung’s success has come at a steep cost.

Willful Blindness: Why We Ignore the Obvious at Our Peril

So why do scandals like these keep happening? In Willful Blindness , Margaret Heffernan argues that it’s often because we choose not to see what’s right in front of us. Whether it’s a toxic corporate culture, unethical practices, or simply our own biases, we have a remarkable capacity to ignore the obvious when it’s inconvenient or uncomfortable. Heffernan draws on examples from business, politics, and everyday life to show how this “willful blindness” can lead to disaster. But she doesn’t leave us there—she also tells us what we can do to avoid it.

Each of these books are essential for anyone who wants to understand the dark side of business. By learning from the mistakes of the past, we can build a future with more accountability, transparency, and ethical leadership. It’s not always a comfortable process, but it’s a necessary one if we want to create a business world that we can be proud of.

Best Business Books on Financial Markets and Investing

If getting a grip on how financial markets work excites you, then this section is for you. Here we’ll be unraveling the mysteries behind investing and finance. While there are countless books on the subject, we’ve selected several must-reads for anyone serious about mastering the markets. So whether you’re a seasoned investor or new to the scene, check out these essential reads!

The Big Short: Inside the Doomsday Machine

First up, we have The Big Short by Michael Lewis. This gripping tale takes you inside the world of the few prescient investors who saw the 2008 financial crisis coming and bet big against the housing market. Lewis’s signature storytelling style makes even the most complex financial concepts accessible and engaging. In fact, this award-winning book eventually became a movie after 28 weeks on The New York Times ‘ nonfiction bestseller list.

The Ascent of Money: A Financial History of the World

If you’re craving a historic overview that spans centuries, pick up The Ascent of Money by Niall Ferguson. This sweeping narrative traces the evolution of finance from ancient Mesopotamia to the 2008 crisis. Along the way, Ferguson offers key insights into the rise of the global economy.

More Money Than God: Hedge Funds and the Making of a New Elite

Of course, no list of must-read investing books would be complete without a deep dive into the high-stakes world of hedge funds. More Money Than God by Sebastian Mallaby is a definitive history of the industry, packed with colorful characters and eye-opening anecdotes.

Liar’s Poker: Rising Through the Wreckage on Wall Street

And for an irreverent, insider’s look at the excesses of 1980s Wall Street, you can’t beat Liar’s Poker . In this hilarious and disturbing memoir, Michael Lewis recounts his time as a bond salesman at Salomon Brothers. As this book demonstrates, profits have forever taken center stage in high finance.

Best Business Books on Business Strategy and Innovation

As a business leader, staying ahead of the curve is essential, but it’s tough to know where to start. After all, there’s a slew of business books out there, all promising the latest and greatest strategies. Don’t worry, though—we have your back. To help you out, we’ve compiled a list of essential reads on business strategy and innovation.

Although older, these books continue to light the way for businesses aiming at making it big. With these best business books, you’ll find both inspiration and practical tools.

Good to Great: Why Some Companies Make the Leap and Others Don’t

First on the list is the classic Good to Great by Jim Collins. Through rigorous research and analysis, Collins and his team identified the key factors that allow some companies to make the leap from good to truly great. The book’s concepts, like the Hedgehog Concept and Level 5 Leadership, have become part of the business lexicon.

The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail

If you’re curious about what trips up even the best companies, The Innovator’s Dilemma by Clayton Christensen is your next must-read. This book introduced the world to the concept of disruptive innovation, showing how new technologies can upend entire industries. Dive into this if staying updated with the swift moves of the business world matters to you.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

If you’re seeking to break free from the cutthroat world of competition, Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is the book for you. The key to real staying power, the writers suggest, isn’t about duking it out with rivals. Instead, it involves swimming in “blue oceans” where competition doesn’t even exist. For these authors, taking the road less traveled by is the way to go.

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Last but not least, we present a deep dive into the challenges of bringing innovative products to mainstream customers. This book is Crossing the Chasm by author and speaker Geoffrey Moore. In it, Moore provides a roadmap for navigating the tricky transition from early adopters to the mass market. Everyone from tech enthusiasts to the merely curious should dive into this read.

With these books in hand, you’re bound to encounter ideas that change the way you think about business strategy. And who knows? You might just find the idea that helps shoot your operation straight to the top. Happy reading!

Free Download: 6 Proven Steps to Book More Paid Speaking Gigs in 2024​

Download our 18-page guide and start booking more paid speaking gigs today!

FAQs in Relation to Best Business Books

What’s the most useful business related book.

Thinking, Fast and Slow by Daniel Kahneman reshapes how we understand decision-making. A must-read for clear thinkers.

What books do Harvard business students read?

Harvard MBA candidates often dive into The Innovator’s Dilemma  by Clayton Christensen to master disruptive innovation strategies.

Which book every entrepreneur should read?

The Lean Startup by Eric Ries is crucial for entrepreneurs. It teaches building businesses that last through continuous innovation.

What’s on the New York Times bestseller list right now?

The list updates weekly, but gems like Atomic Habits frequently pop up, guiding readers towards better habits and success.

• Last Updated: June 21, 2024

Explore Related Resources

Learn How You Could Get Your First (Or Next) Paid Speaking Gig In 90 Days or Less

We receive thousands of applications every day, but we only work with the top 5% of speakers .

Book a call with our team to get started — you’ll learn why the vast majority of our students get a paid speaking gig within 90 days of finishing our program .

If you’re ready to control your schedule, grow your income, and make an impact in the world – it’s time to take the first step. Book a FREE consulting call and let’s get you Booked and Paid to Speak ® .

About The Speaker Lab

We teach speakers how to consistently get booked and paid to speak.  Since 2015, we’ve helped thousands of speakers find clarity, confidence, and a clear path to make an impact.

Get Started

Let's connect.

[email protected]

Copyright ©2023 The Speaker Lab. All rights reserved.

• Business & Money
• Management & Leadership

Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. Something we hope you'll especially enjoy: FBA items qualify for FREE Shipping and Amazon Prime.

If you're a seller, Fulfillment by Amazon can help you grow your business. Learn more about the program.

Sorry, there was a problem.

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required .

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

Image Unavailable

• To view this video download Flash Player

Business Research Methods, 12th Edition 12th Edition

• ISBN-10 0073521507
• ISBN-13 978-0073521503
• Edition 12th
• Publisher McGraw-Hill Education
• Publication date March 5, 2013
• Language English
• Dimensions 8.8 x 1.3 x 10.9 inches
• Print length 692 pages
• See all details

Editorial Reviews

About the author, product details.

• Publisher ‏ : ‎ McGraw-Hill Education; 12th edition (March 5, 2013)
• Language ‏ : ‎ English
• Hardcover ‏ : ‎ 692 pages
• ISBN-10 ‏ : ‎ 0073521507
• ISBN-13 ‏ : ‎ 978-0073521503
• Item Weight ‏ : ‎ 3.69 pounds
• Dimensions ‏ : ‎ 8.8 x 1.3 x 10.9 inches
• #131 in Business Operations Research (Books)
• #1,527 in Business Decision Making
• #2,186 in Decision-Making & Problem Solving

Customer reviews

Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.

To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.

Reviews with images

• Sort reviews by Top reviews Most recent Top reviews

Top reviews from the United States

There was a problem filtering reviews right now. please try again later..

Top reviews from other countries

• About Amazon
• Investor Relations
• Amazon Devices
• Amazon Science
• Sell products on Amazon
• Sell on Amazon Business
• Sell apps on Amazon
• Become an Affiliate
• Advertise Your Products
• Self-Publish with Us
• Host an Amazon Hub
• › See More Make Money with Us
• Amazon Business Card
• Shop with Points
• Reload Your Balance
• Amazon Currency Converter
• Amazon and COVID-19
• Your Account
• Your Orders
• Shipping Rates & Policies
• Returns & Replacements
• Manage Your Content and Devices

• Conditions of Use
• Privacy Notice
• Consumer Health Data Privacy Disclosure
• Your Ads Privacy Choices

Exploring the Role of Universities in Entrepreneurship Education

• ISBN 978-3-7258-1411-4 (Hardback)
• ISBN 978-3-7258-1412-1 (PDF)

Print copies available soon

This book is a reprint of the Special Issue Exploring the Role of Universities in Entrepreneurship Education that was published in

Universities have played and continue to play an essential role in the training of future entrepreneurs by offering specialized programs and tools which are specific to entrepreneurial education. They combine theory with practice, enabling students to develop critical skills such as creative thinking, problem solving, and resource management, especially in the context of current challenges. Quality in higher education is significantly improved through integrating innovation. Higher education institutions must adopt modern pedagogical methods, invest in technological infrastructure, and promote a culture of continuous improvement. This ensures that students are adequately prepared for the challenges of a dynamic business environment. In the knowledge-based economy, universities are primary sources of knowledge generation and dissemination. Entrepreneurship education contributes to the formation of individuals who are capable of innovating and capitalizing on this knowledge to create new products and services, thus stimulating economic competitiveness at a global level. Finally, universities are essential components of the entrepreneurial ecosystem, which also includes government, the private sector, investors, and non-profit organizations. By creating incubators, accelerators, and strategic partnerships, universities facilitate the development of startups and support entrepreneurs through every stage of their development.

Related Books

Entrepreneurial education strengthening resilience, societal change and sustainability, higher education in innovation ecosystems, sustainable development and higher education institutions: acting with a purpose, entrepreneurship and intrapreneurship in social, sustainable, and economic development, ensuring quality education and good learning environments for students, innovation, internationalization and entrepreneurship.