The 28 Best Customer Experience Examples in 2024
The focus of retail businesses has shifted in recent years from traditional “customer service” to learning how to create memorable customer experiences. Increasingly, the emphasis is on expanding omnichannel interactions across platforms, mobile devices, online checkouts, brick-and-mortar locations, and anywhere else customers and businesses interact.
eCommerce’s trajectory brought about new and improved ways of conducting business and enhancing the omnichannel experience . Statistics have a funny way of showing retailers and marketers the right way, proving what we already know. That a good customer experience is mandatory for the nurture of brand-consumer relationships; brand loyalty may be hard to come by, but it is totally worth it as dedicated customers spend 67% more than recent customers. Similarly, a 5% increase in customer retention can boost a brand’s revenue by 75%, making the importance of a good customer experience all the more clear.
Table of Contents
- > Why customer experience is so important for retailers
- > Memorable customer experience examples of renowned brands (7)
- > Best customer service experience examples (6)
- > Digital customer experience examples (7)
- > Personalized customer experience examples (8)
Why customer experience is so important for retailers
Customer eXperience (CX) is critical to retailers since according to HubSpot Research, 93% of customers who love the service they receive will become valuable repeat customers. These same customers will also share your brand with others. We should also consider that 86% of customers are willing to pay more for a better customer experience. Last but not least, 59% of American consumers say that once they’re loyal to a brand, they’re loyal for life. This demonstrates that when it comes to customer loyalty longevity, Americans lead the world, boasting the highest percentage of lifelong loyalty globally.
This , in plain words , means that when customers are given a simple and delightful purchasing experience, they’re much more likely to come back. Just as important, they’re much more likely to share a positive review of your business online and with their friends. That kind of word-of-mouth marketing is invaluable, expanding your audience and the hype around your brand while boosting sales.
Memorable customer experience examples of renowned brands
To further showcase why a good customer experience is vital for any business, we handpicked for you some of the best strategies, implemented by industry giants. Discover how famous brands ensure their audiences’ loyalty and put them to the test. Let’s see the 28 best customer experience examples:
Example #1: Disney’s seamless Magic Band system provides an omnichannel customer experience
Why we liked it:
- Customers receive electronic wristbands — Magic Bands — in the mail after purchasing their tickets to Disney World. This adds a fun surprise right from the beginning of their customer journey.
- The wristbands seamlessly act as a digital storage space, hotel room key, payment method, and more, giving both convenience and an all-important “VIP” feeling while at Disney parks.
- Disney builds brand loyalty and fosters repeat customers by setting itself apart from the moment of purchase, providing an innovative and unique CX that makes customers feel truly valued and personalized across their journey.
Example #2: Amazon’s delivery stations appear seemingly everywhere
- Since its inception, Amazon has built its business on knowing what its customer wants: fast delivery and minimal effort.
- Amazon is opening more than a thousand parcel-delivery stations across the suburban United States. This further narrows the gap between its fulfillment centers and shipping points.
- Amazon knows that same-day and even two-hour delivery is its unique selling point and is not afraid to invest time and money into it. Even with its massive current success, it’s constantly working to sharpen its shipping standards.
Example #3: McDonald’s proactively pushing the right CX buttons
- Not content to sit on its laurels when it started receiving bad press some years ago, McDonald’s has dramatically overhauled and prioritized its customer service experience from top to bottom, such as introducing the “ MyMcDonald’s ” loyalty platform to reward their frequent customers.
- According to Chris Kempczinski, CEO , the company aims to minimize friction across all its service channels, emphasizing immersion and personalization at every level.
- The company’s goal is to create seamless customer transitions between its in-store dining, takeaway, and delivery services, aided by its newly introduced global mobile app (GMA).
Example #4: Zara’s mobile app keeps business flowing in hard times
- Leave it to fashion giant Zara to set a customer experience example by transforming the retail landscape with ‘Store Mode,’ the mobile app that unites window shopping with digital shopping.
- The app displays only those products that are available at the customer’s local Zara store, making it easy for at-home customers to view items available to them.
- The incorporation of GPS and QR technology helps customers quickly find and pay for their items once they’re in the store, providing a delightful omnichannel experience . This simplifies the buying process and makes it more likely that satisfied customers will promote Zara’s ease of use to their friends.
Example #5: Volvo’s artificial intelligence, safety, and personalization team up
- Volvo understands that nothing is more central to customer experience in the automotive industry than safety.
- Volvo’s engineers have created a new operating system that links their cars on the road, warning each other about changing road conditions and accidents.
- It’s a smooth way to raise customers’ confidence in Volvo’s brand without compromising an inch on aesthetics or drivability.
Example #6: Starbucks thrives with eco-friendly personalization
- Starbucks knows that its customers are conscious of the environment, desiring products that are both high quality and sustainable.
- To satisfy their expectations, Starbucks is rolling out nationwide oat milk options to complement its existing non-dairy menu.
- The company’s focus on putting its customers first and becoming a gathering place for its community has led it to expect a net growth of 3% by FY22.
Example #7: Apple becomes a town square
- Apple’s Senior Retail Vice President says the emerging store layouts are a part of Apple’s effort to not just sell people things but to become a central community hub replete with comfortable seating, eateries, and play areas for kids, prompting face-to-face interactions.
- Apple’s focus on community building also manifests in offering on-site programming and education classes to youth.
- The company is so committed to turning itself into an “experience” for Apple Customers that its employees no longer refer to their stores as “stores”. Instead, they’re becoming a kind of “town square” , a living and vibrant part of the community.
Best customer service experience examples
Example #8: magic castle hotel’s popsicle hotline.
- When the customers of Los Angeles-based Magic Castle Hotel spend time by the pool on a sunny day, they will notice a fun surprise: a red phone with a direct hotline to the hotel’s “instant popsicle” service. Just dial the number and within moments an employee delivers a popsicle straight to your hand.
- The phone is bright red to catch your attention and make you curious about who’s at the other end. You can tell some thought went into this particular customer experience example. It knows what people want (a cold treat on a hot day), pleases kids and adults, and offers a unique and fun experience for your customers to post on their social media pages.
Example #9: Zappos is a customer service company that happens to sell shoes
- Zappos willingly makes an important trade-off: returns are more than three times higher on Zappos than for other Brick & Mortar stores, thanks to Zappos’ zealous return policy.
- The company’s 365-day return policy and 2-way shipping mean that it indeed handles a lot of returns, but it gives online customers the confidence they need to shop with them.
- This is a customer experience example that shows how a short-term sacrifice can dramatically build customer loyalty and repeat business, paying off in the long term.
Example #10: Taco Bell maximizes its drive-thru experience
- Taco Bell didn’t let the closure of indoor dining slow it down — it adapted to the times with a futuristic drive-through and looked for ways to continue satisfying its customers.
- The company introduced fast indoor pickup shelves, expanded its drive-thru lanes, and streamlined its kitchen equipment to expedite food processing and delivery.
- Taco Bell’s customers have always been interested in a faster and more convenient experience. Rather than letting the global health crisis slow them down, Taco Bell looked for ways to make the most of the resources it already had.
Example #11: Whole Foods turns its customers into mini-chefs
- Whole Foods ‘ health-conscious customers can now take advantage of an online educational program teaching them how to prepare new recipes using Whole Foods ingredients.
- The program cleverly maximizes the customer experience by giving Whole Foods customers the tools and knowledge to do their own convenient meal prep.
- By making a measurable improvement in its customers’ lives, Whole Foods is building brand loyalty that will likely be well rewarded when its customers need to purchase new ingredients in the future.
Example #12: Ugg aims to help its customers stay home comfortably
- The pandemic threatened to take a bite out of in-store shopping, the heart, and soul of the retail sector. But Ugg’s ready-to-wear line is crafted specifically to fulfill the needs of its stay-at-home customers, maintaining contact with their brand even while physically separated.
- The ready-to-wear line refocuses the Ugg shopping experience toward stay-at-home essentials, like soft robes, sandals, and other fashionable in-door clothing items to help its quarantined customers stay warm and comfortable.
- It’s a thoughtful customer experience example that prioritizes producing value for customers wherever they are, even if they never leave the house.
Example #13: DoorDash sees an opening and takes it
- DoorDash introduced DoorMart, a service that expands DoorDash’s offerings across the convenience store market. It allows customers to make individual purchases of single items like a toothbrush or deodorant instead of needing to leave the house during quarantine.
- DoorMart is a customer experience example that seeks to make customers’ lives easier and more economic amid the pandemic.
- The fast and efficient nature of the service makes first-time customers more likely to become repeat customers. It sparks word-of-mouth, and users of DoorMart will surely be more likely to take advantage of DoorDash’s other services.
Digital customer experience examples
Example #14: retail chain ralph lauren sends you to the dressing room with the help of snapchat.
- Snapchat users with a love for Ralph Lauren now get the best of both worlds. They can use their Snapchat avatars to try on Ralph Lauren outfits virtually and buy them through the app.
- This customer experience example is a brilliant union of opposites, bringing digital users a virtual storefront and making it fun and easy to buy.
- New Ralph Lauren customers will be attracted by the sheer novelty of using their Snapchat avatars to demo the latest outfits, promoting brand awareness and ultimately conversions.
Example #15: Ritz-Carlton empowers its employees with $2000 of customer service discretion
- Ritz-Carlton grants its employees an unusually generous discretionary spending account of $2,000 to quickly deal with customer experience obstacles.
- It empowers its employees to take initiative and problem-solve to ensure each guest receives personalized service.
- It enhances the seamlessness and immersion of spending time at a Ritz-Carlton Hotel when staff can resolve all your complaints on the spot.
Example #16: JetBlue CEO leaves no time lost
- Customers waiting in line in JetBlue terminals have been met with a surprise: the CEO himself handing out drinks and donuts to anyone interested.
- It’s a small but nice gesture that relieves some of the stress of travel and sets JetBlue apart from its competitors.
- Even those who never fly can hear about the gesture secondhand. Elevating a brand’s reputation for delivering an excellent customer experience inevitably attracts more business.
Example #17: Netflix and all 33 million versions of it
- Netflix is a data-driven company, using complex internal algorithms to determine what its customers want and what new TV shows and movie licenses to acquire, offering a personalized, unique experience.
- They focus on their high-frequency users, knowing that those who watch at least 15 hours of content per week are 75% less likely to cancel their subscriptions than others.
- Netflix uses data to deliver a unique customer experience to each Netflix user so that no two people see exactly the same streaming recommendations.
Example #18: Burberry augments reality to maintain a presence anywhere customers want
- Burberry ’s Augmented Reality (AR) tool is made in partnership with Google Search technology to take advantage of Google’s well-known data and geo-location advantages.
- Customers shopping online can now use the AR tool to measure in real-time the size of an item or outfit compared to other objects or outfits in their immediate surroundings.
- The tool enhances the personalization of luxury retail, allowing customers to effectively try on and gauge the look of Burberry’s product line from the privacy of their homes.
Example #19: Uber uses machine learning to put smiles on faces
- Knowing full well that many customers rely on its services to get to work on time, Uber uses A.I. and machine learning to document and categorize incident and reliability reports received from across the world.
- The company makes approximately 22,000 app tweaks per month to customize their app for each city that they operate in, based around three KPIs: availability, latency, and accuracy.
- Uber prioritizes eliminating problems early in the data pipeline, minimizing expenses by proactively eliminating barriers to a seamless customer experience.
Example #20: Lyft partners with Tinder to get customers dating again
- Ridesharing company Lyft knows that its customers, many of whom spent 2020 and 2021 in near isolation, will soon be looking once again for normal human-to-human interaction. With that in mind, it has paired with dating company Tinder to arrange the meeting.
- Here’s a customer experience example that shows a meeting of separate industries that nonetheless go together for their mutual benefit; Lyft intends to remove as many obstacles as it can for customers to use its services smoothly.
- Lyft will be using the data-driven nature of ridesharing to constantly improve the reliability and accuracy of its app. It knows just how to motivate its customers to interact with its main product.
Personalized customer experience examples
Example #21: taylor & hart turns data-driven crm into stellar cx.
- It’s easy to fall into the trap of collecting data for data’s sake and not take action — Taylor & Hart didn’t.
- By using a simple customer satisfaction survey, ranking on a scale of 1 to 10 how likely someone would be to recommend their brand, Taylor & Hart identified its “Net Promoter Score” (NPS) and funneled its marketing resources into improving it.
- The company used the NPS score of each customer to drive its CX initiatives and raise its revenue by two times .
Example #22: Silva Homes makes sure its customers aren’t forgotten
- A housing association by the name of Silva Homes has taken to personally making inspirational “check-up” calls to customers who sign up for the service.
- Customer experience examples like this build brand loyalty, both among those who immediately benefited and those who hear about it in the news.
- Silva’s personalized service delivers a customer service experience that warms hearts, makes people feel appreciated, and helps puts its name out there.
Example #23: Magic Mind sends personalized videos to new customers
- Magic Mind , the producer of a well-known productivity drink, has developed the wholesome habit of sending a welcome video to all of its new customers. These videos explain details about the company’s brand and ways that the drink helps others.
- It’s an easy-to-do, quick, and simple customer experience example that stands out in a competitive marketplace, demonstrating the level of care and attention to detail that retail customers look for.
- With 76% of customers saying they trust information from ordinary people rather than “brands,” it’s an excellent idea to put a live and friendly face customers can identify and interact with.
Example #24: Hubspot reinvents the wheel for an enhanced B2B customer experience
- Taking one look at the traditional marketing and sales funnel, HubSpot boldly said “No” and created its own flywheel schema. With it, service, marketing, and sales all revolve proportionally around the customer.
- In an industry that often revolves around maxims and jargon, Hubspot develops itself as a thought leader by creating its own.
- This is a smart move for a company with so many B2B clientele who turn to it for expertise and assistance with some of the most sensitive areas of their business operations.
Example #25: Adidas rewards its most loyal customers
- After a difficult year, Adidas has refocused its 2021 efforts toward prioritizing the customer experience and growth.
- By 2025, Adidas plans to have bought into an efficient hybrid model, built around retail and eCommerce and powered by its own proprietary membership program. It aims to grow this program from its current 150 million members to 500 million.
- Adidas isn’t just focused on acquiring new customers but on retaining and enhancing the value of the ones it already has by personalizing their experience.
Example #26: Pura Vida: How to do personalized recommendations the right way
- When bracelet designer Pura Vida was looking for ways to expand its reach across the market, it partnered with Yotpo to introduce small customer review thumbnails across all of its product and SEO pages.
- The move helped customers see at a glance what others were saying about the product they were looking at or had just purchased, making them feel like part of a large community of shoppers enjoying Pura Vida’s bracelets.
- Immersing customers into your community as such is an excellent way to create a self-confident customer experience. It also encourages them to leave their own reviews for others.
Example #27: Stitch Fix is using A.I. to personalize customers’ entire wardrobes
- Clothing retail store Stitch Fix uses shared customer information to collect data on sizing preferences, price points, reasons for returns, customer ratings, and more to cross the subjectivity barrier and create outfits that are truly personalized to each customer.
- It’s not easy to find the right style using a subjective parameter like “good.” But, StitchFix uses a program called ‘Shop Your Looks’ to generate compatible outfits and find matching pairs.
- Using automation to make a memorable customer experience provides immediate feedback, a long-term payoff as marketing automation further penetrates the retail landscape.
Example #28: L’Oréal’s mobile-friendly A.I. knows your face better the more you use it
- L’Oréal’s A.I. products drive the customer experience both at home and in-store by utilizing face-scanning sensors to measure a customer’s skin and the surrounding environmental conditions that might affect it.
- The metrics allow L’Oréal to recommend a host of skincare products from its line that matches the customer’s needs exactly.
- The point of personalization is to give the customer exactly the product that they want at the right time. Incorporating data-driven A.I. and machine learning are important ways to ensure the customer experience provides just that.
Learn from the best and put it into practice
There are many ways to accelerate positive customer experience interactions in your particular business; the exact means to do so will vary from one case to the next. Yet, that’s part of the beauty of it. No matter the current circumstance of your business, there’s always a way to do better and increase the value that you provide to customers.
While you should take inspiration from the above-mentioned customer experience examples, pay attention to the one common motif in all their efforts: adaptability. The ability to assess the current environment and make decisions with the tools and resources you have on hand is key.
With more and more customers demanding omnichannel shopping experiences, it’s only a matter of analyzing data and finding the one concrete action you can take that would improve or even revolutionize the customer experience. So, it’s time to get started; there will be plenty of opportunities to provide seamless, streamlined, and efficient omnichannel shopping experiences for the rest of this year and throughout 2022.
At ContactPigeon, we offer you the necessary tools to deliver meaningful engagements with your customers, anytime, anywhere. An award-winning platform, specially designed for eCommerce will surely aid you in building an engaging customer journey. Book a free 30-min consultation call and our skilled representatives will introduce you to a data-driven, omnichannel customer engagement platform that can deliver consistent business results.
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Six brand case studies that proved the value of customer experience
Delivering a brilliant customer experience is all about balancing genuine emotions with the right tools.
It’s not enough to use technology to deliver a personalised experience on a website, brand’s have to create and measure its emotional impact across every channel to help build relationships and stand out from the competition.
At the Festival of Marketing 2015 , held over two days at the Tobacco Dock in London this November, there is an entire stage devoted to the emerging role of emotions in customer experience.
Here speakers will discuss how to create connected journeys and marry together datasets, tech infrastructures and teams, in order to create a customer centric culture.
In the meantime, let’s take a look at some other useful case studies.
In 2012 Macmillan research found that people affected by cancer were in need of additional support with everyday practical tasks such as shopping, ironing or cleaning.
It also discovered that one in four people newly diagnosed with cancer in the UK lack support from family and friends, which equates to 70,000 people every year.
The main aim for Macmillan’s Team Up service was to create a region-specific, online marketplace which could help to provide practical support to people affected by cancer.
The project needed to empower cancer sufferers to seek help with day-to-day tasks from members of their local community. It was vital that the service was safe, easy to use, accessible and available across all devices.
Additionally, Macmillan needed to recruit more volunteers and appeal to a younger demographic.
One of the main challenges would be recruiting early adopters to test early iterations. Another would be differentiating Team Up from other local Macmillan services.
Team Up used a series of digital practices to deliver real-world services within its pilot site of Brighton and Hove.
Macmillan embraced new technologies, running the project mobile-first and introducing pioneering software such as Veridu to verify user’s identity at point of registration.
Macmillan’s local development team worked in fortnightly agile sprints, raising and prioritising tickets before deploying changes.
A unique brand identity was developed to ensure Team Up had a distinct visual appearance, differentiating it from other Macmillan services in Brighton and Hove.
A dedicated Community Manager spent time working with local groups to sign people up pre-launch. Macmillan ran bi-weekly user testing sessions, to ensure members of the community fed into the project, to help build trust and loyalty in the service.
Team Up complemented the existing support offering in Brighton and Hove by sharing resources while offering something new.
Team Up has seen steady growth and by June 2014 had exceeded its registration KPIs (key performance indicators) by 40%.
In the offline world, tasks are on average connected to a volunteer in less than two hours. The initial target was a turnaround time of under three days. Tasks are carried out, on average, within two days.
And as of June 2014:
- Team Up has had an average conversion rate of 8.4%
- 67% of people who click ‘get started’ carry on to become a Team Upper
- From step two of registration, 93% continue to complete their registration.
Vodafone UK
Vodafone UK developed a graphical and interactive representation of its network performance, which is a first for the UK telecoms market and meant that a heavily technical subject was made simpler for customers.
The main objective was to reduce network related queries into call centre via a self-serve tool and create a system for communicating planned outages to those customers affected.
The tool had to be easy to maintain and hold the ability to update in real time, 24 hours a day, seven days a week. It should also improve network specific T-NPS scores.
Vodafone kicked off a substantial cross-channel working group, touching areas of the business such as online, network operations, service operations, public relations, technology, security and a third party supplier (Aricent).
Initially, the project was led by a technology team and involved translating network information into online messages. UX designers soon joined the project to ensure the customer was at its heart.
Vodafone carried out extensive usability studies with the public to validate graphic design and user experience before implementing, analysing and ultimately improving it.
The team built a system where information could be updated on-the-fly by field engineers via a network operation centre, linked to an email notification centre.
Affected users can now register their email address with the system, which then sends an email to those registered as soon as the issue is reported as closed with the network operations centre.
- 40% increase in visitor traffic since launch
- 25% reduction in network-related topics posted on the forum
- 66% reduction in views of network-related forum topics
- Since launch, it has been able to decommission the forum for communicating network issues, reducing manual intervention from our social operations team
- 9% reduction in network related complaints
- 54% reduction in escalated queries requiring a customer call back
- 13% improvement in network related T-NPS
- 90% improvement in time to load faults online for customer viewing
Thomas Cook
Thomas Cook wanted to establish direct relationships with its target audience, and particularly non-existing Thomas Cook customers.
The travel operator was also keen to have more influence in its customers’ online journeys and obtain a better understanding of their purchase lifecycle.
Thomas Cook launched a highly targeted lead generation campaign and travel survey to capture information on future buying intentions and specific customer requirements, which have a bearing on their decision to buy.
A nurture programme was also implemented to deliver individualised messaging and increase user engagement. Once the survey was completed, consumers were immediately presented with a choice of headline offers or redirected to the website.
Display retargeting tags were embedded into the campaign to enable Thomas Cook to deliver personalised display banners to respondents.
Once the nurture campaign had ended, the customer data, including all click affinity, response and survey data, was immediately fed into the Thomas Cook newsletter programme to become part of the overall new CRM strategy.
During the most recent campaign, more than 15,000 leads were collected.
Email engagement rates increased by more than 30% and open rates were twice the national benchmark average. Click rates averaged in double digits, more than three times higher than the national average, and far in excess of the standard newsletter program.
The results achieved just as much success from an ROI perspective, achieving an ROI of 7.5:1 in a three-month period post registration.
RS Components
Despite search engine marketing delivering 10m visits to the RS Components websites each month, customer feedback and analytics showed that its user experience was not conducive to a quick and efficient process, with 70m customers leaving the site at search stage over the last year.
With conversion being central to the business, RS Components knew it needed to improve its online experience. A huge task involving changes to 60 websites, mostly in local language.
Customer feedback from online surveys and real-time customer lab testing identified the following key priorities:
- Speed: due to the accelerating pace of technology many engineers are under immense pressure to be first to market with their innovations
- Ease of identifying products: not being able to find a product or confirm users have found the right products was causing significant levels of frustration and dissatisfaction
- Range reliability: 47% of customers come to the site knowing the exact product they wanted. In such cases they simply wanted to be able to input the manufacturer’s part number and find it in stock.
With this in mind, any improvements to the user experience needed to drive a 0.5% increase in overall conversion and make a contribution towards RS Component’s financial targets.
Data showed that 20% of searches returned zero results, causing low customer satisfaction.
So RS Components introduced the following measures to improve the customer experience:
- Search term correction
- Improvements to search result categorisation and presentation
- Improvements to facetted search, enabling customers to filter results and see faster results in real time
- Search that recognises double byte characters for China and Japan
- Mobile search
And within purchasing and tracking:
- Shared order history: engineers could now track the history of orders placed by anyone in the company, using any online or offline channel from trade counters to mobile
- Guest checkout: with 57% of purchases being unplanned, customers could now purchase with only an email and delivery address
- Express checkout: buyers could go straight from their shopping basket to order confirmation in one click
Kitchen garden hotel THE PIG was keen to improve its online customer experience. Additionally it wanted to get to grips with its customer needs, and build an online strategy around them which would ultimately lead to fewer clicks to purchase.
Improving the online booking process was of primary importance, and was a core objective for the project.
THE PIG enlisted the help of Etch, and initially spent time analysing the hotel’s customer journey, and most specifically the path to purchase, to understand the time it was taking to book a stay.
This research provided the intelligence needed to map out a new online strategy, which placed the customer at the centre.
Central to the project was the need to improve the customer experience of the onsite booking journey. Etch worked with Micros, utilising its Opera Reservation System (ORS), to create a customised booking system which had the capacity to manage the five hotel locations.
The team was given direct access to the application-programming interface so that it could design a customer experience which met the needs of THE PIG hotel’s customers.
A further part of the customer engagement programme was to ensure that the right messaging was being communicated to potential and existing customers throughout the path to purchase. THE PIG worked with Etch to ensure this was carried across all of its display advertising, email, social media, search and referral traffic.
As a direct result of the project, and particularly the new booking engine, THE PIG hotel has seen a 250% growth in online revenues over a two-year period.
Additionally, over the last 12 months, THE PIG has achieved a 319% ROI on managed PPC activities, a 965% ROI on non-branded organic search terms, and a 1,943% ROI on email marketing activities, which were all carried out as part of the new customer engagement strategy.
When AO.com set out to expand its offer with a move into the AV category, it acknowledged the need to put the user experience at the heart of the new offer and set itself the objective of breaking new ground in the way brown goods are retailed online.
The starting point for this was to understand the customer journey, with insights demonstrating that AV consumers want to be able to view a product on a site across every device. As far as users are concerned, the internet is the internet and they expect a retailer’s site to perform equally as well across all devices.
The AV market was reviewed and AO.com concluded that was tired, static and really not meeting the needs of the consumer. The online offers were overcomplicated, too jargon heavy and populated with huge ranges that were hard to distinguish.
The brand demystified the jargon, provided greater explanation of the technologies, provided a reasonable sized range of quality brands with no own label product, and provided the opportunity to have products installed at point of delivery.
TV video reviews by AO.com’s own experts deliver informative content that sits on the product page, interactive 360 degree images recreate a showroom experience online and additional presenter-led videos explain features by individual manufacturer, providing detail on what the key features are and how to use them.
The brand also supported the consumer journey with a series of curated collections to help them buy the right TV for their individual viewing needs. So those in the market for TVs for sport, movies or all-round family use will be guided to the right product through dedicated ‘collections’ pages.
Video is also used to sell sound and educate the consumer on how different sound products work and the benefits and restrictions of the products AO.com has on offer.
On top of the segmented product offer and rich media content, the brand also offered two types of installation (stand mounted or wall mounted) with its with its same day and free next day delivery offer.
The service again differentiates ao.com from its competition, as many of the retailers currently offering this service don’t do so at point of delivery, often using a third party service to carry out the installation days later.
- Average order value is consistently at £50 higher than the market average
- Both orders and visits are on the increase, growing daily
- The brand is trading customers up, over-indexing on large screen sizes and Smart TVs
- Attachment rate is higher than the market average, meaning people are buying more than one AV product from AO.com.
You can learn even more about customer experience at our two day Festival of Marketing event in November. Book your ticket today a nd see how you can create a customer-focused culture.
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7 Successful Customer Experience Case Studies
Customer experience, or CX, is essential for your brand’s longevity, profitability, and customer loyalty, so it’s worth considering this factor in your marketing strategy. It’s no stretch to say that delivering high-quality customer experiences is critical if you want your brand to remain competitive in the modern business environment.
But it’s one thing to try to incorporate solid CX strategies and methodologies into your workflow. It’s another thing to see them in action as a success story. Today, let’s break down seven successful customer experience case studies. By the end, you’ll be well-equipped and ready to implement the techniques and methods that these successful companies used to bolster and reinvigorate their CX philosophies .
1. Macmillan Research
Macmillan Research, a scientific research institution, discovered in 2012 that various individuals affected by cancer needed extra support with practical tasks like cleaning, shopping, and so on. Approximately one in four people diagnosed with new cancer in the UK lacked support from close family or friends (or roughly 70,000 people each year) at the time of this project.
To solve this, Macmillan devised a Team Up service. The goal was to create an accessible, intuitive online marketplace that would help those affected by cancer get the practical support they needed.
To accomplish their goal, Macmillan worked hard to ensure that Team Up was easy-to-use and accessible across many different devices. It also needed to recruit new volunteers plus appeal to a younger demographic of workers.
Thus, Macmillan faced two primary challenges:
- Getting enough early adopters to test the earliest iterations of the service
- Acquiring the new technologies needed to make the whole project work
Macmillan focused on customer experience by hiring a dedicated community manager. This community manager then worked with various local groups in order to sign people up for the prelaunch of the product.
Furthermore, Macmillan integrated data into its CX testing by running biweekly user testing sessions. These guaranteed that members of the community provided their feedback to the project early on, where it could still be incorporated easily.
Thanks to these CX practices, Macmillan was successful in its overall goal. The Team Up service exceeded its initial expectations and registration KPIs by approximately 40%. Most practical tasks for cancer patients had a turnaround time of fewer than three days overall.
The car sales company CARFAX always looks for new ways to leverage its extensive vehicle database and use its customer knowledge to make new, intuitive digital tools and solutions.
Among the most recent improvements that CARFAX has made to its product is CARFAX for Police, which is a mobile and web application that helps to streamline accident report filing. Customers can now use CARFAX to file accident reports with local police precincts, making the entire process much more streamlined and easier.
To develop this app, CARFAX needed to focus on customer experience. CARFAX did some research to learn about the challenges police officers face while on the job and the difficulties they experience when filing accident reports. Fortunately, the technology to incorporate a solution like this was already present.
CARFAX and its clients conducted extensive user research, including interviews, measuring application user patterns, and so on, with a handful of police officers. They also leveraged skilled developers and mobile app programmers to make navigable, easy-to-use systems that successfully led to a great app.
By the end, CARFAX’s focus on CX resulted in an app that enables law enforcement officers to reduce accident report times by about 50%, as well as capture more data in law enforcement systems.
PBS previously wanted to transition from a more traditional media company into a leading digital media giant. To do that, PBS recognized that it needed to discover new marketing channels and formats through which to deliver educational, informative content to audiences across all age groups. More broadly, PBS wanted to connect and unify its overall network of approximately 200 member stations.
The CX-focused improvements were multifaceted from the get-go. PBS constructed a new technical infrastructure to serve content on multiple channels. This made PBS content more accessible to its users, thereby improving their customer experiences.
Furthermore, PBS developed iPad applications and APIs to ensure that content could be seamlessly delivered on any channel. This required the construction of custom content management systems, too — a high initial expense, but one that ended up being very worthwhile in the long run.
PBS also pivoted into a digital-first culture across the board. This allowed its members to focus on delivering exemplary customer experiences to online users, not just individuals watching television programs.
Trex was a home improvement company that specialized in providing sustainable deck materials. It wanted to improve its customers' experiences by creating a deck design app through which customers could create photorealistic mockups or simulations of what their decks might look like after constructing them.
The deck app would solve a huge pain point by helping customers who had only themselves to rely on when designing and building a deck of their very own. In creating a photorealistic application, Trex could eliminate a lot of the time and costs required in outsourcing the design process.
Therefore, Trex focused on creating an intuitive, navigable app with a good UX experience. This involved performing very deep, comprehensive user testing, as well as designing and building an initial solution and providing it to testers before incorporating their feedback.
In the end, the final app was very user-friendly. Customers were able to upload an image of their deck spaces or backyards, input certain deck dimensions, and even share their preferences. The app then recommends various eco-friendly deck materials and products so they can design and build the deck of their dreams in no time.
5. Thomas Cook
Thomas Cook, a travel agency and operator, wanted to improve its direct relationships with its target audience members and expand its customer base to those who weren’t currently its customers. Thomas Cook also wanted to know more about online customer journeys, as well as better understand customer purchase lifecycles.
With so many disparate goals, Thomas Cook needed to focus on customer experience and data-gathering above all else. To do this, it launched a targeted lead-generation campaign in addition to a travel survey.
The point of both of these methods was to capture key data and information about customers' future buying intentions, as well as specific customer requirements (which could, in theory, affect whether a given customer might buy something).
Furthermore, Thomas Cook utilized a nurturing program to deliver individualized, highly resonating messages and bolster user engagement. After completing the survey, consumers were presented with several different headline offers or redirected to the primary Thomas Cook website.
Thomas Cook didn't stop there. It also displayed various retargeting tags in the marketing campaign, helping the brand deliver more personalized display banner advertisements to respondents. All in all, this marketing effort allowed Thomas Cook to gain much more information than before.
It also acquired over 15,000 leads, saw email engagement rates boosted by over 30%, and saw email open rates at over twice the UK national benchmark average. All in all, it was a very successful CX data-gathering campaign.
6. RS Components
RS Components previously needed a better user experience. Specifically, the CX here was not conducive to quick or efficient processing.
This was a big problem for RS Components, as its marketing campaign was doing well, delivering over 10 million visits to various associated websites per month. Unfortunately, 70 million of those prospective customers left the site right at the search stage over the year.
To bolster conversion, RS Components look to improve its online customer experiences. With 60 websites in the group, this was a monumental task.
To accomplish it, RS Components:
- Collected customer feedback from online surveys, in addition to performing customer lab testing in the real world
- Prioritized things like speed and ease of identifying products. RS Components aimed to make it easier for customers to find and purchase the products they wanted
- Practiced search term correction
- Made significant improvements to search result categorization and presentation
- Emphasized and optimized its websites for mobile searchers
All in all, these efforts were highly successful. RS Components didn’t focus so much on changing its customer experience in terms of customer support or marketing. However, it did make a change in its CX in terms of searchability, website navigation, and product purchasing. This highlights how customer experience can incorporate and encompass many different elements of an online enterprise.
7. Vodafone UK
Vodafone UK wanted to develop an interactive, graphical representation of network performance. This was to be a first for the overall UK telecoms market. Unfortunately, Vodafone UK faced a significant challenge: making this rather technical and complex subject more accessible and simpler to understand for customers.
The primary objective was to create a tool to route queries into a call center using a self-service portal. Then, Vodafone UK aimed to develop a system to help communicate any planned outages to customers that would be affected. By the end of development, the tool needed to be very easy to maintain and be able to update itself in real-time 24/7.
To accomplish this, Vodafone UK focused somewhat on CX or customer experience management. Specifically, it:
- Created a cross-channel working group that included different business areas and people in industries like network operations, public relations, technology, security, and more.
- Carried out various usability studies with the public. This helped to validate its initial graphic design plan and user experience before implementing and improving upon it.
With this CX-focused approach, Vodafone UK successfully constructed a system where telecom information could be updated moment by moment by field engineers. The system was also linked to an email notification center, which enabled affected customers to immediately be notified of outages or changes in their coverage.
These days, users can still register their email addresses with the Vodafone UK telecoms system. This automatically sends an email if an issue is reported or if the network operations center has to impose an outage for technical or maintenance reasons.
The Impact of Customer Research on Customer Satisfaction
Many of these studies show how social media, digital transformation, and customer-centric optimization strategies can have a major impact. Using touchpoint analysis or leveraging contact centers can have an incredible impact on the bottom line.
Customer relationships — for both current and potential customers — only grow if you focus on world-class CX like these companies. Provide your customers with good day-to-day service in the online shopping world. Leverage automation where it makes sense, but don’t forget about the impact of a personal, human touch.
Chat With Awesome CX Today
As you can see, good customer experiences are absolutely vital for your brand. As you look to improve your CX overall, review your customer satisfaction metrics. Decide what pain point you can solve and anticipate the kind of improvements that loyal and new customers will most likely appreciate.
If the ideal way to make sure that your CX improvements are actually improvements and not just changes to your website or customer journeys for the sake of it.
Fortunately, if your CX philosophy needs a bit of work, there are partners you can turn to for help. Awesome CX is well-equipped and ready to assist with all of your CX needs.
In fact, we’ve assisted over 90 brands with their customer experience services , ranging from backend or office support to customer experience center aid and more. No matter what your industry happens to be, Awesome CX can help in more ways than one.
Send us a message today to learn more.
Customer Experience | Tech Target
What Is Customer Experience? | Forbes
What is Customer Experience? | IBM
11 Brilliant Customer Experience Examples (Real-World Cases)
What can we learn from some of the best customer experience examples out there? Keep on reading to learn more!
I don’t want to sound cliché, but there is no doubt that the world has been changing dramatically over the last few years. Even before the 2020 global coronavirus pandemic, it was already becoming increasingly digital – and the outbreak just speeded this up.
It’s like we speeded a YouTube video by x5. Crazy, right?
Anyways – the point is that, as we are moving from physical to digital spaces where there are no boundaries, providing outstanding customer experience has become more important than ever.
Why? Because on the Internet, customers have millions of companies to choose from for a single product or service. And if they don’t enjoy the experience, they are just a click away from the next company.
And of course, customer experience is not only about digital spaces. It is still as important in your local shop, hotel, or restaurant as well. People want to enjoy every step of their customer journey.
For this reason today, I have compiled some of the most awesome customer experience examples I could find. And hopefully, they will inspire you to improve and optimize your customer journey as well.
11 Awesome Customer Experience Examples
So, without further ado, let’s jump right into our examples!
1. Zalando: 100-day return policy
Customer experience examples #1: Zalando
The list starts with my absolute favourite online shopping retailer – Zalando . The German-based company knows very well that we are all very lazy (well, at least I am) when it comes to returning clothes.
Sometimes, we just don’t like a product, but we let the days pass because we never have the time to return it. And then – boom! – we are stuck with a pair of shoes that we are never going to wear.
However, this is not an issue with Zalando. The company has a 100-day return policy that allows you to send back any unworn item free of charge within 100 days of delivery date.
This policy significantly improves customer experience because it provides more time and security for online shoppers. It also helps them build trust with Zalando, which allows the company to develop a solid competitive advantage.
2. Starbucks: Gamified Loyalty Program
Next on our list of customer experience examples is Starbucks.
The company’s awesome gamified loyalty system allows you to collect stars when purchasing your favourite drinks, and get exciting rewards in return.
The awesome app features, the great user experience, and the innovative gamification approach are an excellent way to drive more sales, gain more brand visibility, and keep customers satisfied.
Customer experience examples #2: Starbucks
To drive even more engagement, Starbucks also gives you the opportunity to get stars faster with additional challenges and Double Star Days. You can also order on the go before arriving to your local coffee shop!
They way they’ve designed their reward system not only gets more revenue for the company, but also offers an outstanding customer experience.
In fact, The Starbucks Reward Loyalty Program currently has more than 16 million members , driving 40% of the total sales of the company.
Image Source : medium.com
The company’s successful gamification approach is one of the best customer experience examples showing that, with some additional incentives that translate to tangible rewards, you can:
- Incentivize more product purchases;
- Encourage returning visits;
- Get valuable customer data;
- As well as promote merchandise and partner offers.
Want to know more about the Marketing strategy of Starbucks? You might want to check my article 3 Marketing Lessons from Starbucks.
3. Coca Cola: Personalization
Next on our list of customer experience examples comes from The Coca Cola Company with their groundbreaking Share a Coke Campaign . Launched for the first time in 2011 in Australia, it quickly became one of their most successful campaigns ever.
It was strikingly simple, yet incredibly effective. The company wanted to increase revenue and drive more engagement, so they released coke cans and bottles with the 250 most popular names of each country in which the campaign was launched.
Needless to say, everyone quickly became obssessed with it. But why?
Well psychologically, people respond better to personalized products, perceiving as if they were designed with their particular needs in mind.
Of course, the moment we see our own name on a can, we instantly want to buy it and share the experience .
Customer experience examples #3: Coca Cola
Rolled out in 80 countries, this incredible campaign managed to increase the company’s sales for the first time in 10 years. They created a highly personalized and shareable customer experience which people absolutely loved.
4. Google’s Hum to Search: Emotional connection
Our list of customer experience examples continues with Google and their latest feature: Hum to Search . Launched in October 2020, it was created with a simple concept in mind: to help you find those songs stuck in your head.
All you need to do is sing or hum whatever you remember from the song for a few seconds, and Google’s feature will return the closest results possible that it can find.
According to TheVerge , Google uses machine learning models to “transform the audio into a number-based sequence representing the song’s melody,” which is then compared to existing songs.
Although this feature is relatively new and its true potential is yet to be explored, I truly believe that it allows Google to develop a competitive advantage for their Sound Search tool (which allows you to capture songs while they are playing).
Customer experience examples #4: Google’s Hum to Search
As opposed to other competitors such as Shazaam and SoundHound, Google manages to create an emotional connection with its audience beyond simply being a database for songs.
Just think about it. Sometimes, we spend months and years searching for that one amazing song that we heard once on the radio, but we didn’t remember the lyrics.
Being able to use this tool and discover songs that truly touched our heart is definitely one of the best customer experience examples I can think of.
5. Wordpress.com: Customer Support
The key to delivering outstanding customer experience is being able to communicate with your audience efficiently . And also, providing different options and channels so that customers can choose how they want to connect with you.
From my own experience, Wordpress.com has been extremely quick and helpful in providing solutions from their live chat . As a blogger, this has been very important to me – especially when something is going wrong with my website.
And although the live chat technology has been around for a while, companies have been rather slow in adopting it to their customer service strategy. And it is not only about adopting it either; it’s being able to make the most of it.
The Live Chat Support is currently available for some Premium Plans.
In case you don’t want to get in touch with them via live chat, I also love their Contact us option.
Customer experience examples #5: Wordpress.com
They way they’ve designed their Contact us form is very simple, intuitive, and even up-lifting. They allow you to select how you feel at the moment of leaving your message, making you feel like you’re being listened to.
And listening to your customers is very important if you really want to satisfy their needs. By doing this simple tweak to their form, Wordpress.com has managed to establish an emotional connection with their customers.
I also believe that it helps them sort out messages by priority – for example, they probably open the “panicked” messages first – although this is just my assumption.
6. Amazon: Product Experience Online
Next on our list of customer experience examples is Amazon, the customer feedback champion and one of the largest ecommerce platforms in the world.
Apart from setting the standards in ecommerce with competitive prices and unrivaled product inventory, the company is also one of the biggest references when it comes to digital product experience.
From a Google-like ability to search to extremely detailed product education, Amazon makes it easy for customers to evaluate if a product fits their needs.
Customer experience examples #6: Amazon
They have an extremely powerful system for customer reviews and ratings that help you learn more about a particular product.
Customers who have previously purchased the product can also upload images with it, and you can easily translate their reviews to your native language as well.
The company also provides a handy recommender system to help you understand which product might fit your needs the best. It is based on previous search terms or what additional products other users have bought among with the one you are evaluating.
And what’s even more awesome, you can even rate the reviews of other users to let everyone know if they have been helpful to you.
7. Netflix: Leveraging Artificial Intelligence
Undoubtedly, one of the best customer experience examples that leverages the power of artificial intelligence comes from Netflix.
The company uses AI, Data Science and Machine Learning to make personalizations of movie recommendations.
By analyzing the watching history of other users with similar tastes, it offers content that you might be interested in watching next so you can continue being engaged with the platform. But that’s not all.
On top of that, Neflix uses thousands of video frames as thumbnails to evaluate their performance, and places personalized thumbnails for each particular user – based on what they are more likely to click on.
For example, this is how the thumbnails of Harry Potter look for me:
And this is how they look from my brother’s account:
Customer experience examples #7: Netflix
For example, one finding could be that users who like specific movie genres or actors are more likely to click on thumbnails with these actors, or with genre-specific image attributes.
8. ABA English: Digital Customer Experience
Our list of customer experience examples continues with ABA English, a unique digital platform that help people learn English online.
The company uses the so-called The Smart Learning® method, which is based on live experiences, speaking sessions and well-tailored videos that help you practice real-life conversations.
Customer experience examples #8: ABA English
The incredible user experience that the platform provides makes you feel like you are using a streaming platform like Netflix.
It is intuitive, interactive, highly engaging, and even the videos (which are produced by the company to help you learn English in different contexts) have movie-like thumbnails.
Their website, combined with a powerful app that has a rating of 4.6 from 16 thousand reviews, provide a great digital customer experience for its users.
9. McDonald’s: In-restaurant experience
Next on our list of customer experience examples is McDonald’s. After the company suffered a steady decline in sales, they decided to take things in their own hands and focus on improving customer experience instead of simply tweaking their Marketing strategy.
Apart from simplifying their menu and focusing on higher quality ingredients, the company also made a global design revamp.
“We’ve moved away from a cafeteria feel to a more comfortable and, in some ways, more intimate restaurant,” said Max Carmona, McDonald’s senior director of U.S. restaurant design.
With this direction and focus in mind, McDonald’s modernized their chain, and introduced new technology that made the customer journey easier – self-service kiosks . These kiosks allow customers to order and pay using a digital screen, and simply get their order once it’s prepared.
Customer experience examples #9: McDonald’s self-service kiosks
These kiosks improve in-restaurant customer experience significantly, reducing the time for waiting in line, and allowing people to get their food faster.
It also means that people have more control over what they are ordering, as they can easily personalize their products from the convenience of the screen.
With all these changes that McDonald’s implemented to improve customer experience, the company increased sales from $7.1 billion to $9.3 billion within four years.
10. Karl Lagerfeld: Real-World Lookbok
Next on our list of customer experience examples is Karl Lagerfeld, the iconic fashion house that has captured the hearts of many fashion lovers around the world.
Customer experience examples #10: Karl Lagerfeld
The company provides a great digital experience for its customers, making you you enjoy every step of your customer journey.
From features such as express checkout, availability in store and personalized recommendations, Karl Lagerfeld really ensures a seamless online experience for its customers.
They also add a pinch of storytelling for each one of their products:
But one feature that really helps them stand out and build a competitive advantage when it comes to online shopping is their lookbook section , which uses users-generated images to make their clothes come to live in real-world scenarios:
By adding the hashtag #KARLLAGERFELD to their Instagram photos, users get the chance to be features on the company’s website wearing their favourite clothes from Karl Lagerfeld.
This unique experience, provided in collaboration with the company Photoslurp , provides a lot of value for customers who want to see more than just edited images with models.
They can actually see how clothes look like on different people, in various positions, and in unique, real-world contexts and envronments. Which can help them make the final decision towards purchasing a product from the brand.
11. Amazon: Appreciating its customers
Going back to Amazon, one of the best customer experience examples that proves how a company can show appreciation towards its customers is this one provided by Estefania Cárdenas , International Speaker in Marketing and Strategy.
Estefania received a product that she never purchased as it was supposed to be delivered to another customer. So, she texted them to let them know about their mistake, and they responded by gifting her the mistaken product in appreciation of her honesty.
Customer experience examples #11: Amazon
Needless to say, companies that go out of their way to keep customers satisfied are capable of retaining them long-term.
Retaining customers is extremely valuable for businesses – according to Outbound Engine , improving customer retention by 5% can increase profits from 25-95% .
In addition to that, acquiring a new customer can cost up to 5 times more than retaining an existing one.
And this was all from me for today when it comes to brilliant customer experience examples! If you have other great examples that you would like to share, do not hesitate to leave me a comment below or send me an email to [email protected].
And I would be more than happy to include them in the list!
As always, thank you for taking the time to read my article, and I hope to see you in the next one!
animitevabg
Hello, and welcome to my blog! Let me present myself.
My name is Ani and I am a trilingual Digital Marketing & Analytics Specialist with 10 years of experience across multiple sectors including Cloud-based services, SaaS, Digital payments, Mobile apps, and Executive Education, among others.
My expertise covers areas such as Google Ads, Google Analytics, Search Engine Optimization, Content Marketing, and Social Media.
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Design for Business
15 Real-Life Case Study Examples & Best Practices
Written by: Oghale Olori
Case studies are more than just success stories.
They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.
It’s no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.
To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.
Let’s dive in!
Table of Contents
What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.
- A case study is a compelling narrative that showcases how your product or service has positively impacted a real business or individual.
- Case studies delve into your customer's challenges, how your solution addressed them and the quantifiable results they achieved.
- Your case study should have an attention-grabbing headline, great visuals and a relevant call to action. Other key elements include an introduction, problems and result section.
- Visme provides easy-to-use tools, professionally designed templates and features for creating attractive and engaging case studies.
A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.
Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.
Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.
Every great case study is made up of key elements. They are;
- Attention-grabbing headline: Write a compelling headline that grabs attention and tells your reader what the case study is about. For example, "How a CRM System Helped a B2B Company Increase Revenue by 225%.
- Introduction/Executive Summary: Include a brief overview of your case study, including your customer’s problem, the solution they implemented and the results they achieved.
- Problem/Challenge: Case studies with solutions offer a powerful way to connect with potential customers. In this section, explain how your product or service specifically addressed your customer's challenges.
- Solution: Explain how your product or service specifically addressed your customer's challenges.
- Results/Achievements : Give a detailed account of the positive impact of your product. Quantify the benefits achieved using metrics such as increased sales, improved efficiency, reduced costs or enhanced customer satisfaction.
- Graphics/Visuals: Include professional designs, high-quality photos and videos to make your case study more engaging and visually appealing.
- Quotes/Testimonials: Incorporate written or video quotes from your clients to boost your credibility.
- Relevant CTA: Insert a call to action (CTA) that encourages the reader to take action. For example, visiting your website or contacting you for more information. Your CTA can be a link to a landing page, a contact form or your social media handle and should be related to the product or service you highlighted in your case study.
Now that you understand what a case study is, let’s look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.
In this section, we’ll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.
We’ve also included professionally designed case study templates to inspire you.
1. Georgia Tech Athletics Increase Season Ticket Sales by 80%
Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.
Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.
Salesloft improved Georgia Tech’s sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.
As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.
Why Does This Case Study Work?
In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.
Salesloft utilized a case study video to increase engagement and invoke human connection.
Incorporating videos in your case study has a lot of benefits. Wyzol’s 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.
The beautiful thing is that creating videos for your case study doesn’t have to be daunting.
With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.
Simplify content creation and brand management for your team
- Collaborate on designs , mockups and wireframes with your non-design colleagues
- Lock down your branding to maintain brand consistency throughout your designs
- Why start from scratch? Save time with 1000s of professional branded templates
Sign up. It’s free.
2. WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot
WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.
This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.
WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpot’s deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.
As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspot’s impact resulted in 100% adoption across all sales, marketing, client success and operations teams.
Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.
Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writer’s block, Visme’s AI writer is perfect for you.
Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.
3. Immi’s Ram Fam Helps to Drive Over $200k in Sales
Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.
This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immi’s Ramen community of ambassadors and creators.
As a result of their partnership, Immi’s community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.
The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.
While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.
Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.
Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!
4. How WOW! is Saving Nearly 79% in Time and Cost With Visme
This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo
WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibility—that is, until they discovered Visme.
Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.
This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.
Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.
Visme’s interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.
“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.” - Kendra, L&D team, Wow!
Visme’s interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.
By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.
To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, “In Visme, where Kendra’s team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.”
Who wouldn't want that?
Including relevant figures and graphics in your case study is a sure way to convince your potential customers why you’re a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.
This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.
The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.
5. Lyte Reduces Customer Churn To Just 3% With Hubspot CRM
While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12–15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.
Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.
Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.
The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.
Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customer’s problems, process and achievements, just like this case study did in the beginning.
Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.
Take a look at this case study one-pager template below.
This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.
Our favorite part of this template is where the age group is visualized.
With Visme’s data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!
6. How Workato Converts 75% of Their Qualified Leads
Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.
At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.
As a result of implementing Chili Piper, Workato achieved a remarkable 75–80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.
This case study example utilizes the power of video testimonials to drive the impact of their product.
Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.
In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.
However, when crafting and designing your case study, you should prioritize having a good WMS.
Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.
Visme’s WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.
7. Rush Order Helps Vogmask Scale-Up During a Pandemic
Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.
Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.
Rush Order’s comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.
Rush Order chose one event where their impact mattered the most to their customer and shared that story.
While pandemics don't happen every day, you can look through your customer’s journey and highlight a specific time or scenario where your product or service saved their business.
The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.
Take a look at this product case study template below.
Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the reader’s attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.
The right combination of shapes and colors adds a level of professionalism to this case study template.
8. AMR Hair & Beauty leverages B2B functionality to boost sales by 200%
With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.
Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.
Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.
Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.
This case study example showcases the power of a concise and impactful narrative.
To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.
Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.
Don’t forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.
9. How a Marketing Agency Uses Visme to Create Engaging Content With Infographics
SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.
Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.
By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.
Visme creatively incorporates testimonials In this case study example.
By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.
This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.
Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.
For example, this case study highlighted Visme’s collaboration tool . With Visme’s tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.
Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;
Visme’s collaboration tool: “We really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.”
Visme’s library of stock photos and animated characters: “I really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. That’s added a lot of fun to our designs.”
Visme’s interactivity feature: “You can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.”
You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.
10. Jasper Grows Blog Organic Sessions 810% and Blog-Attributed User Signups 400X
Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.
To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.
Through their collaboration, Jasper’s organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.
The combination of storytelling and video testimonials within the case study example makes this a real winner. But there’s a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.
Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.
Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.
Try it yourself! Customize this template with your customer’s testimonial and add it to your case study!
11. How Meliá Became One of the Most Influential Hotel Chains on Social Media
Meliá Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.
Meliá partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled Meliá to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.
In addition to that, Meliá resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.
The need for a good case study design cannot be over-emphasized.
As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.
If you’re currently saying to yourself, “ I can write great case studies, but I don’t have the time or skill to turn it into a beautiful document.” Say no more.
Visme’s amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.
With Visme’s document generator, you can create PDFs, case study presentations , infographics and more!
Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.
12. Tea’s Me Cafe: Tamika Catchings is Brewing Glory
Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.
One of Tamika’s business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.
Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.
This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.
The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.
This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.
If you find yourself in that dilemma, you can use Visme’s AI image edit tool to touch up your photos. With Visme’s AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.
Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.
In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design. With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.
With Visme’s brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Visme’s AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.
You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.
13. How Breakwater Kitchens Achieved a 7% Growth in Sales With Thryv
Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.
David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.
As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.
This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.
At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.
However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.
To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs. So you don’t have to type it out multiple times.
14. Zoom’s Creative Team Saves Over 4,000 Hours With Brandfolder
Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.
At the time, Zoom’s assets were disorganized which made retrieving brand information a burden. Zoom’s creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.
Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoom’s email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.
With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.
Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.
Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.
From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.
The thing is, your case study presentation won’t always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.
Visme has a rich library of templates you can tap into. But if you’re racing against the clock, Visme’s AI presentation maker is your best ally.
15. How Cents of Style Made $1.7M+ in Affiliate Sales with LeadDyno
Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.
Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.
After exploring their options, Cents of Style decided on LeadDyno.
LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.
Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.
As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.
LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.
A well-placed CTA offers them a direct path to learn more and take action.
LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.
Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.
Still have more questions about case studies? Let's look at some frequently asked questions.
How to Write a Case Study?
- Choose a compelling story: Not all case studies are created equal. Pick one that is relevant to your target audience and demonstrates the specific benefits of your product or service.
- Outline your case study: Create a case study outline and highlight how you will structure your case study to include the introduction, problem, solution and achievements of your customer.
- Choose a case study template: After you outline your case study, choose a case study template . Visme has stunning templates that can inspire your case study design.
- Craft a compelling headline: Include figures or percentages that draw attention to your case study.
- Work on the first draft: Your case study should be easy to read and understand. Use clear and concise language and avoid jargon.
- Include high-quality visual aids: Visuals can help to make your case study more engaging and easier to read. Consider adding high-quality photos, screenshots or videos.
- Include a relevant CTA: Tell prospective customers how to reach you for questions or sign-ups.
What Are the Stages of a Case Study?
The stages of a case study are;
- Planning & Preparation: Highlight your goals for writing the case study. Plan the case study format, length and audience you wish to target.
- Interview the Client: Reach out to the company you want to showcase and ask relevant questions about their journey and achievements.
- Revision & Editing: Review your case study and ask for feedback. Include relevant quotes and CTAs to your case study.
- Publication & Distribution: Publish and share your case study on your website, social media channels and email list!
- Marketing & Repurposing: Turn your case study into a podcast, PDF, case study presentation and more. Share these materials with your sales and marketing team.
What Are the Advantages and Disadvantages of a Case Study?
Advantages of a case study:
- Case studies showcase a specific solution and outcome for specific customer challenges.
- It attracts potential customers with similar challenges.
- It builds trust and credibility with potential customers.
- It provides an in-depth analysis of your company’s problem-solving process.
Disadvantages of a case study:
- Limited applicability. Case studies are tailored to specific cases and may not apply to other businesses.
- It relies heavily on customer cooperation and willingness to share information.
- It stands a risk of becoming outdated as industries and customer needs evolve.
What Are the Types of Case Studies?
There are 7 main types of case studies. They include;
- Illustrative case study.
- Instrumental case study.
- Intrinsic case study.
- Descriptive case study.
- Explanatory case study.
- Exploratory case study.
- Collective case study.
How Long Should a Case Study Be?
The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies
What Is the Difference Between a Case Study and an Example?
Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.
Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.
Where Can I Find Case Study Examples?
You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.
If you need professionally-designed, customizable case study templates to create your own, Visme's template library is one of the best places to look. These templates include all the essential sections of a case study and high-quality content to help you create case studies that position your business as an industry leader.
Get More Out Of Your Case Studies With Visme
Case studies are an essential tool for converting potential customers into paying customers. By following the tips in this article, you can create compelling case studies that will help you build trust, establish credibility and drive sales.
Visme can help you create stunning case studies and other relevant marketing materials. With our easy-to-use platform, interactive features and analytics tools , you can increase your content creation game in no time.
There is no limit to what you can achieve with Visme. Connect with Sales to discover how Visme can boost your business goals.
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Our experience teaches us that the best customer-experience efforts begin with a “customer back” perspective driven by the customer’s wants, not a company’s traditional organizational structure.
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People want to enjoy every step of their customer journey. For this reason today, I have compiled some of the most awesome customer experience examples I could find. And hopefully, they will inspire you to improve and optimize your customer journey as well.
To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.