disclaimer example for business plan

Small Business Trends

10 disclaimer examples.

Owning a business comes with risk, but you want to limit unnecessary risk wherever possible. A disclaimer is a simple statement that may dramatically impact your legal liability. Including one on your website footer, products, or client agreements can go a long way toward protecting your business. Here’s a guide to these statements.

What is a Disclaimer Statement?

A disclaimer is a statement that specifies or places limits on a business or individual’s legal liability. For example, a company’s disclaimer statement may state that they cannot be held responsible if their products or services are used without following instructions in the owner’s manual.

They can also be used to limit an individual’s liability when sharing tips or opinions. Some disclaimers are required by law, while others are just a good idea to prevent lawsuits or disputes. You can also create a funny email disclaimer if you don’t want to take yourself seriously.

How do I Write a Disclaimer?

Crafting a disclaimer requires a balance between clarity and comprehensiveness. A well-written disclaimer should clearly articulate the limitations of your liability and professional responsibilities. Here are key steps and tips to guide you in writing an effective disclaimer:

• Be Clear and Direct : Use simple and straightforward language to ensure that your disclaimer is easily understandable by your audience. Avoid legal jargon or complex terms that could confuse the reader.
• Specify Limitations : Clearly outline the specific limitations of your liability. For instance, if you’re providing advice, state that it shouldn’t be taken as a substitute for professional consultation. If selling products, clarify the scope of your responsibility regarding the use or misuse of those products.
• Be Comprehensive, Yet Concise : While it’s important to cover all necessary aspects, avoid making the disclaimer excessively lengthy. A concise, well-crafted disclaimer is more likely to be read and understood by your customers.
• Customize to Your Business : Generic disclaimers may not adequately cover the unique aspects of your business. Tailor your disclaimer to address the specific operations, products, or services you offer. This customization is particularly crucial if your business operates in a niche industry or provides specialized services.
• Use Disclaimer Generators as a Starting Point : Online disclaimer generator tools and templates can be a good starting point. However, it’s important to modify and adapt these generic templates to fit your specific business needs. Add or remove clauses to ensure that all aspects of your business are covered.
• Seek Legal Advice : Especially for businesses in highly regulated industries, or those dealing with complex liability issues, it’s advisable to seek legal counsel. A lawyer can help ensure that your disclaimer is legally sound and fully protective of your interests.
• Regular Updates : Keep your disclaimer up-to-date with changes in your business operations, products, services, and relevant laws. Regularly revisiting and updating your disclaimer ensures its continued effectiveness.

By following these guidelines, you can write a disclaimer that effectively minimizes legal risks, clarifies your liabilities, and aligns with your business’s operations and offerings. Remember, a well-crafted disclaimer is an integral part of your risk management strategy and contributes to building trust with your customers.

Customizing Your Disclaimer

Customizing Your Disclaimer is a critical step in ensuring that your disclaimer effectively addresses the specific risks and operations of your business. A one-size-fits-all approach is rarely sufficient. Tailor your disclaimer to reflect the unique aspects of your products, services, and customer interactions.

For instance, if your business operates online, include clauses relevant to online transactions, digital content, and user interactions. For a service-oriented business, focus on aspects like service outcomes, client responsibilities, and limitations of your professional advice. Review industry-specific legal requirements to ensure your disclaimer covers all necessary bases.

Types of Disclaimer

There are several types of disclaimers that are applicable to various individuals and businesses. When crafting your own, it helps to be specific in your searches. For example, search “trigger warning disclaimer examples,” “email disclaimer examples,” “product disclaimer examples,” or “views expressed disclaimer examples” instead of browsing through tons of generic templates.

Here are some of the most common types of disclaimers:

• Responsibility disclaimer
• Fair use disclaimer
• Past performance disclaimer
• Copyright disclaimer
• Warranty disclaimer
• Risk disclaimer
• Medical disclaimer
• Errors or omissions disclaimer

Legal Considerations for Disclaimers

Legal Considerations for Disclaimers should not be overlooked. While disclaimers are a vital tool for mitigating liability, their legal effectiveness can vary. Courts will consider the clarity, visibility, and reasonableness of a disclaimer when determining its enforceability.

Overly broad or hidden disclaimers might not hold up legally. This is particularly relevant in sectors with stringent regulations, like healthcare or finance.

Therefore, consulting with legal experts to draft or review your disclaimer is highly advisable. They can help ensure that your disclaimer is not only clear and fair but also compliant with current laws and regulations in your jurisdiction.

10 Disclaimer Statement Examples

The type of disclaimer you include on your website or other materials depends on your business and the type of liability you want to avoid. Here are some types of common disclaimers.

1. Testimonial Disclaimer

A testimonial disclaimer specifies that the experiences or results shared in a testimonial are not guaranteed. A disclaimer protects the business from unhappy clients who may believe they were promised certain results.

2. Affiliate Disclaimer

An affiliate disclaimer lets anyone using your website know that you may share links from affiliate companies. A disclaimer lets customers know that you earn a commission from these sales, allowing them to make informed buying decisions.

3. Trademark Disclaimer

Including trademarked product or brand names on your website or marketing materials may be misleading. A trademark disclaimer specifies that you are not affiliated with these other brands.

4. Copyright Disclaimer

A copyright disclaimer states that certain elements of a business, website, or other materials are protected by copyright. This may include things like photos or text within a website or app. It may also lay out how others can and cannot use these materials.

5. Views Expressed Disclaimer

A views expressed disclaimer is often used when an individual or group shares opinions within a forum associated with a business. Many organizations require or encourage employees to use these disclaimers when sharing views online.

6. Warranty Disclaimer

Warranty disclaimers state that a product or service, or any information provided by a company, is not protected by warranty.

7. Fair Use Disclaimer

U.S. law allows some copyrighted material to be used without permission if it is for education, criticism, or commentary. This type of disclaimer states your use of this material and specifies that you don’t have direct permission from the copyright owner.

8. Errors and Omissions Disclaimer

Those who share professional advice online may be vulnerable to errors and omissions lawsuits. These are especially common with things like legal advice or investment advice. These disclaimer types limit your liability if someone suffers damages due to your guidance.

9. Past Performance Disclaimer

If you share successes on your website, some could construe that as a guarantee. This disclaimer of liability states that you cannot guarantee those results.

10. Legal Disclaimer

Sharing legal advice online can open you up to lawsuits. This disclaimer states that your content is for general informational purposes so you cannot be held responsible.

Disclaimer Template

Every business needs a disclaimer to protect itself from potential liabilities and to set clear expectations for its users. While each disclaimer should be tailored to the specific business and its offerings, using a template can serve as a helpful starting point. Here’s a more comprehensive outline you can customize to suit your needs:

• General Information: The information provided on this website is intended for general informational purposes only. It should not be considered as professional advice or a substitute for seeking professional guidance.
• No Warranty: [Business name] makes no representation or warranty, express or implied, regarding the accuracy, completeness, reliability, or availability of the content on this site. The use of the information is at the user’s own risk.
• Not Financial, Legal, or Medical Advice: The content on this website does not constitute financial, legal, medical, or any other professional advice. Users should consult with the relevant professionals for specific advice related to their situation.
• Third-Party Links: This website may contain links to third-party websites or content. These links are provided for convenience only, and [Business name] does not endorse, warrant, or assume liability for the content or practices of these third-party sites.
• No Endorsement: The presence of any link or reference to a third-party website, product, or service does not imply an endorsement or recommendation by [Business name].
• No Guarantee of Results: [Business name] does not guarantee any specific results or outcomes based on the use of its products, services, or information provided on this website.
• Copyright and Intellectual Property: All content, including text, images, logos, and graphics, on this website is the property of [Business name] and is protected by applicable copyright and intellectual property laws.
• Changes and Updates: [Business name] may update, modify, or remove any information on this website without prior notice. It is the user’s responsibility to stay informed of any changes.
• Indemnification: By using this website, users agree to indemnify and hold harmless [Business name] from any claims, damages, losses, or liabilities arising from their use of the site.
• Governing Law: This disclaimer shall be governed by and construed in accordance with the laws of [your jurisdiction], and any disputes arising out of or in connection with this disclaimer shall be subject to the exclusive jurisdiction of the courts in [your jurisdiction].

Remember to review and customize this template according to your business’s specific needs and consult legal counsel if necessary to ensure it aligns with your operations and protects your interests appropriately.

Do I need a disclaimer?

Most businesses and websites can benefit from a disclaimer. They are especially useful if you include any copyrighted material or share professional advice or personal views.

Where do I put my disclaimer?

For a disclaimer to be legally viable, it must be visible to users. Many businesses put them in their website footer, a separate page, product pages, or in their terms and conditions agreement.

Updating Your Disclaimer

Updating Your Disclaimer is as important as creating it. Your business will evolve, laws will change, and new risks may emerge. Regularly review and update your disclaimer to reflect these changes. An outdated disclaimer may not offer the necessary legal protection.

A good practice is to review your disclaimer annually or whenever significant changes occur in your business model, product line, or regulatory environment. Involve legal counsel in this process to ensure that your disclaimer stays relevant and robust against emerging risks and legal shifts.

Navigating the business landscape inevitably involves managing various risks. For entrepreneurs keen on safeguarding their ventures, one key strategy is the effective use of disclaimers.

Far from being just simple statements, disclaimers serve as a crucial shield against legal liabilities and play a vital role in protecting your business’s interests.

This guide has delved into the essence of disclaimer statements, offering insights into their creation, customization, and the diverse types that cater to different business needs. The essence of a disclaimer lies in its ability to delineate the legal boundaries of a business or individual’s responsibilities.

Whether it’s stating non-liability for product misuse or setting clear parameters when offering advice, disclaimers help in pre-empting potential legal disputes and misunderstandings.

Crafting a disclaimer is not necessarily an overwhelming task. The objective is to be precise and succinct, explicitly demarcating your professional limitations and responsibilities.

While templates and generator tools offer a starting point, personalizing your disclaimer to fit your business’s unique context is key. This customization ensures that the disclaimer resonates with your specific operations and adequately addresses your liability concerns.

The range of disclaimers available is diverse, each designed to address specific legal aspects:

• Testimonial Disclaimers safeguard against expectations of guaranteed results based on customer testimonials.
• Affiliate Disclaimers maintain transparency about potential commissions on sales through affiliate links.
• Trademark Disclaimers clarify non-affiliation with mentioned trademarked products or brands.
• Copyright Disclaimers protect your intellectual property while stipulating usage rules for your content.
• Views Expressed Disclaimers dissociate personal opinions from organizational stances in professional contexts.
• Warranty Disclaimers state the absence of guarantees with your products or services.
• Fair Use Disclaimers align with copyright law for educational or critical uses of copyrighted material.
• Errors and Omissions Disclaimers limit liability for potential damages from professional advice.
• Past Performance Disclaimers clarify that historical successes don’t assure future results.
• Legal Disclaimers underscore that provided content is informational, not a substitute for professional advice.

Leveraging a disclaimer template is practical, but remember, the effectiveness of a disclaimer is significantly enhanced by tailoring it to your business’s unique operations. When in doubt, consulting with legal experts can ensure your disclaimer is not only comprehensive but also adheres to relevant laws and regulations.

In summary, integrating well-crafted disclaimers into your business practices is not just a legal formality; it’s a strategic move towards minimizing legal exposure and reinforcing the credibility and reliability of your business.

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AI Generator

A disclaimer is a crucial component of any project , providing clarity and mitigating legal risks. It serves as a preemptive shield, clarifying the scope and limitations of information or services offered. In the context of positive feedback or reviews, disclaimers underscore transparency by acknowledging that individual experiences may vary. They ensure that accolades or testimonials don’t imply guaranteed outcomes for all users. Through disclaimers, projects uphold integrity, encourage honest discourse, and foster trust by setting realistic expectations amidst the landscape of positivity.

What is Disclaimer?

A disclaimer is a statement intended to limit or exclude legal liability or responsibility for certain actions, situations, or information provided, often used to mitigate risks or clarify terms.

Disclaimer Examples

1. general website disclaimer.

“The information provided on this website is for general informational purposes only. All information on the site is provided in good faith; however, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the site.”

2. Medical Disclaimer

“This website does not provide medical advice. The information, including but not limited to text, graphics, images, and other material contained on this site, is for informational purposes only. No material on this site is intended to be a substitute for professional medical advice, diagnosis, or treatment.”

3. Financial Disclaimer

“All information provided on this website is for educational purposes only and does not constitute financial advice. You should consult with a qualified financial advisor before making any investment decisions.”

4. Affiliate Disclaimer

“Some of the links on this website are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. Our recommendations are based on our research and experience.”

5. Product Disclaimer

“The products and services sold on this website are provided ‘as is’ without any warranties or guarantees. We do not warrant that the products will meet your requirements or that the performance of the products will be uninterrupted or error-free.”

6. Legal Disclaimer

“The information provided on this website is not intended to be legal advice and does not create an attorney-client relationship. For legal advice, please consult a qualified attorney.”

7. Earnings Disclaimer

“Any earnings or income statements, or examples of earnings or income, are only estimates of what we think you could earn. There is no assurance you will do as well as stated in any examples.”

8. Testimonial Disclaimer

“Testimonials appearing on this site are received via text, a, or video submission. They are individual experiences, reflecting real-life experiences of those who have used our products and/or services in some way. However, they are individual results and results do vary.”

9. Copyright Disclaimer

“All content on this website, including text, graphics, logos, icons, and images, is the property of [Company Name] or its content suppliers and is protected by international copyright laws. Unauthorized use of any materials on this site is prohibited.”

10. Content Disclaimer

“The views and opinions expressed on this website are those of the authors and do not necessarily reflect the official policy or position of any other agency, organization, employer, or company.”

11. External Links Disclaimer

“This website may contain links to external websites that are not provided or maintained by or in any way affiliated with [Company Name]. Please note that we do not guarantee the accuracy, relevance, timeliness, or completeness of any information on these external websites.”

12. Social Media Disclaimer

“The opinions expressed by our employees or agents on social media are their own and do not reflect the opinions of [Company Name]. We are not responsible for the accuracy or completeness of any content posted by our employees or agents on social media.”

13. Blog Disclaimer

“The content of this blog is for informational purposes only and does not constitute professional advice. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site.”

14. Service Disclaimer

“We strive to ensure that our services are reliable and of high quality. However, we do not guarantee that our services will always be available or uninterrupted, or that they will meet your requirements or expectations.”

15. Educational Disclaimer

“The information contained in our courses and educational materials is for educational purposes only and should not be construed as professional advice. Participants are encouraged to consult with professionals for specific advice.”

16. Health and Fitness Disclaimer

“This website offers health, fitness, and nutritional information and is designed for educational purposes only. You should not rely on this information as a substitute for professional medical advice, diagnosis, or treatment.”

17. Opinion Disclaimer

“The opinions expressed on this website are those of the authors. They do not purport to reflect the opinions or views of [Company Name] or its members.”

18. Software Disclaimer

“The software provided on this site is distributed ‘as is’ and without warranties of any kind, either express or implied. Use of the software is at your own risk.”

19. Environmental Disclaimer

“While we strive to provide accurate and up-to-date information on environmental issues, we cannot guarantee the accuracy or completeness of the information provided. Users are encouraged to verify information through independent sources.”

20. Event Disclaimer

“Event details are subject to change. We are not responsible for any cancellations or changes to events, including but not limited to venue changes, date changes, or program modifications.”

When Do You Need a Disclaimer?

• Products or Services: If you sell products or offer services, a disclaimer can limit your liability for any damages or injuries resulting from the use of those products or services.
• Websites and Blogs: Websites and blogs often use disclaimers to clarify the purpose of the content, such as stating that information provided is for informational purposes only and not intended as professional advice.
• Health and Fitness: If you provide health or fitness advice, a disclaimer can inform users that the information provided is not a substitute for professional medical advice and encourage them to consult a healthcare professional.
• Financial Advice: For financial blogs, newsletters, or services, disclaimers can clarify that the information provided is for educational purposes only and should not be considered financial advice.
• Affiliate Marketing: If you use affiliate links on your website or blog, a disclaimer can disclose your participation in affiliate programs and clarify that you may earn commissions from purchases made through those links.
• External Links: When linking to external websites, a disclaimer can clarify that you are not responsible for the content or actions of those websites.
• User-Generated Content: If you allow users to contribute content to your platform, a disclaimer can clarify that you are not responsible for the accuracy or legality of user-generated content.

Benefits of Disclaimers

Disclaimers offer various benefits by clearly communicating the limitations and boundaries of provided information, products, or services. Here are some key benefits:

• Legal Protection : Safeguards against legal liability by clarifying limitations.
• Risk Management : Informs users of potential limitations and uncertainties.
• User Awareness : Ensures users understand terms and conditions.
• Trust Building : Builds trust through transparent communication.
• Compliance : Helps meet legal and regulatory requirements.
• Clarification of Responsibility : Sets realistic expectations for users.
• Intellectual Property Protection : Deters unauthorized use of content.
• Liability Limitation : Reduces liability for misuse or unmet expectations.
• Professional Boundaries : Maintains boundaries in medical, legal, and financial advice.
• Privacy Assurance : Reassures users about data handling.
• Clear Communication : Simplifies complex legal and professional boundaries.
• Customer Expectations : Sets appropriate expectations to reduce disputes.
• Prevention of Misuse : Discourages improper use of information or services.
• Third-Party Content Protection : Shields from liability related to external links or user-generated content.
• Financial Protection : Limits scope of guarantees and warranties to prevent financial loss.
• Enhanced Credibility : Shows commitment to transparency and user protection.
• Complaint Reduction : Manages expectations, reducing complaints.
• Adaptability : Easily updated to stay compliant with changing laws and practices.
• Professional Integrity : Upholds integrity by clarifying service limitations.
• Global Compliance : Addresses legal requirements across jurisdictions.

How To Write a Disclaimer

• Identify Purpose and Scope: Define the purpose of your disclaimer. Determine what aspects of your project, service, or content you want to address. Consider potential liabilities and areas where clarification is necessary.
• Understand Legal Requirements: Research relevant laws and regulations pertaining to your industry or jurisdiction. Understand what information must be included in your disclaimer to comply with legal standards.
• Start with a Clear Statement: Begin your disclaimer with a clear and concise statement that sets the tone. For example, “This disclaimer applies to all users of [project/service].”
• Acknowledge Limitations: Acknowledge the limitations of your project, service, or content. Use terms such as observation to convey that your information is based on observation rather than absolute certainty.
• Address Feedback and Reviews: Include a section addressing feedback and reviews. Acknowledge that individual experiences may vary and that positive feedback does not guarantee similar outcomes for all users.
• Provide Guidance: Offer guidance on how users should interpret the information provided. Encourage them to use their discretion and seek professional advice when necessary.
• Clarify Liability: In the legal document , clarify your liability or lack thereof concerning the use of your project, service, or content. Utilize language similar to: “This legal document asserts that we bear no responsibility for any damages resulting from [actions taken].”
• Be Transparent: Be transparent about any affiliations, conflicts of interest, or biases that may influence your project, service, or content.
• Review and Revise: Review your disclaimer for clarity, accuracy, and completeness. Revise as needed to ensure it effectively communicates the intended message and complies with legal requirements.
• Seek Legal Advice if Necessary: If you have any doubts about any aspect of your copyright disclaimer statement or its legal implications, consider consulting a legal professional specializing in copyright law or intellectual property rights.

Artificial Intelligence (AI) Disclaimer

Types of disclaimer.

• Liability Disclaimer: Limits the legal liability of the provider for any damages or losses incurred by users of a product or service.
• Endorsement Disclaimer: Clarifies that opinions expressed or products mentioned do not imply endorsement by the provider.
• Medical Disclaimer: Indicates that information provided does not constitute medical advice and encourages users to consult with healthcare professionals.
• Financial Disclaimer: Warns users that financial information provided is for informational purposes only and should not be considered professional advice.
• Privacy Disclaimer: Outlines how personal information collected from users will be handled and protected.
• Accuracy Disclaimer: States that while efforts are made to ensure accuracy, information provided may not be complete or reliable.
• External Links Disclaimer: Disclaims responsibility for the content of external websites linked from the provider’s platform.
• Legal Disclaimer: Clarifies that information provided does not constitute legal advice and recommends consulting a qualified legal professional for specific legal matters.

Can a disclaimer protect against all risks?

No, a disclaimer cannot protect against all risks, especially those arising from negligence or intentional harm.

Are there standard disclaimer templates available?

Yes, there are templates available, but it’s important to customize them to fit your specific needs.

Can a disclaimer be waived?

In some cases, users may be asked to agree to waive certain rights or claims by accepting the disclaimer.

What happens if a user doesn’t agree to the disclaimer?

Users who don’t agree to the disclaimer may be denied access to the project or service.

Do disclaimers apply to all users?

Disclaimers typically apply to all users unless specifically exempted by separate agreements.

Can disclaimers be enforced retroactively?

Disclaimers are generally enforceable from the moment they are agreed upon by users.

Can disclaimers protect against fraudulent claims?

Disclaimers may provide some protection against fraudulent claims but cannot prevent them entirely.

Are disclaimers required for personal blogs or websites?

While not always required by law, disclaimers can provide protection and clarity for personal blogs or websites.

Can disclaimers be revoked?

Disclaimers can be updated or revoked, but changes should be communicated clearly to users.

How detailed should a disclaimer be?

A disclaimer should be detailed enough to cover relevant risks and limitations without being overly burdensome.

Where should a disclaimer be displayed?

Disclaimers should be prominently displayed where users can easily access and review them, such as on a website’s footer or terms of use page.

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Everything you need to know about business plan cover pages

You have only one chance to make a good first impression with the readers of your business plan.

People do judge books—and business plans—by their covers. A quick glance at the cover can easily be enough to make up one’s mind.

So set yourself up for success with a powerful cover page that stands out and entices the reader to find out more about your business.

Here’s everything you need to know:

Definition: What is a Business Plan Cover Page?

Cover page (also known as title page or cover sheet) is the first page of a business plan that communicates what the enclosed document is about and highlights the key company information like name, logo and contact details, making a good impression with professional and attractive appearance.

Purpose: Why is Business Plan Cover Page Important?

Many businesses spend hours preparing their business plans but then do not pay enough attention to the title page. This is a huge mistake .

5 ways a strong cover page can help you make a positive first impression:

• Clearly indicate what the presented document is about
• Provide the necessary information for a reader to contact you
• Create a powerful first impact that sets the stage for how readers will engage with your document
• Avoid falling victim to negative preconceived notions as a result or unprofessional or unattractive cover
• Maximize the chance of the plan being read by making the document stand out from the crowd and immediately drawing your reader’s attention

Keep reading to find out which elements you need to include in the cover page, how to structure it to maximize the impact of your business plan, and to take a look at some successful examples .

Contents: What Should You Include in a Business Plan Cover Page?

Surprisingly, there are no strict rules about what to show on your business plan cover sheet, but there certainly are best practices that you should follow.

Here are 9 elements that are typically included on business plan covers, 3 of which are essential and you should not miss to include them. The remaining 6 are optional for your consideration.

1. Must-haves: 3 mandatory cover page elements

1.1. Business name: The name of the company that is the subject of the plan.

1.2. Document title: The words “ Business Plan ” in a prominent spot so that it is clear what kind of document this is.

1.3. Contact information: Name, title and contact details (e.g., phone, email, social media, website, address) of the primary contact persons presenting the plan (e.g., CEO, Founder, Owner, President) so that any interested parties know exactly to whom to direct their inquiries and can reach them quickly and easily.

2. Nice-to-haves: 6 optional cover page elements:

2.1. Company logo: The logo of the company if available and desired.

2.2. Tagline: Short, memorable summary of the business described in the plan.

2.3. Date: In order to make sure your plan does not look outdated, include only the year of the business plan completion date. If you are including both the month also, it is advisable to create a new cover sheet each time you send out the plan.

2.4. Version control: Numbering each copy of the plan enables you to more easily keep track of who you sent what version of the document to.

2.5. Disclaimer: Disclaimer can help protect you and your company from confidentiality and other legal issues resulting from the distribution of the business plan by indicating that the plan is for information only, not an offering of stock in the company, and not to be shared with third parties without your prior consent.

2.6. Visuals: Graphic elements or images to enhance the professional look and visual appeal of the document.

Let’s have a more detailed look at these cover page elements so you know what exactly to include into each of them:

Business Name

The most prominent feature on your business plan cover is the name of your company.

Instantly, the reader should notice the name of your business. In fact, if readers take away nothing else from the cover page, they should remember your company’s name.

As this is the most noticeable feature on the page, use a large font that stands out, but is easy to read, looks professional and corresponds to the typeface that you used for the rest of the document.

Company Logo

Placing a high-quality company logo on the cover page helps to make the business plan look more professional and establish a brand identity by allowing readers to connect visually to the business right from the beginning.

If your logo includes the full name of the company, you do not have to display both the company name and logo on the cover page, it is sufficient to choose one of the two.

Document Title

The readers need to know what the presented document is about – immediately and clearly.

The cover page should clearly state whether it is a Business Plan, Executive Summary, Financial Forecast, Marketing Plan, Recovery Plan, or any other kind of plan.

For example, write the words “ Business Plan ” in a prominent spot on the cover sheet to make it crystal clear what type of document this is. You may include any additional words that are part of the title, such as “Three/Five-Year Business Plan” if needed or relevant.

As a focal point on the cover page, the document title should be in a large font size .

There is no rule though about whether the Document Title or Company Name and Logo should be of the largest font size, as all are of key importance. So it is entirely your decision what feature you prefer to highlight on the cover page of the document.

Contact Information

Contact details should always be on the business plan cover page, letting the reader know who is presenting the document and how to contact them if they need more information.

It is helpful to indicate the names and titles of the company’s primary contact persons for investors and other business plan readers, such as:

• External distribution: company founder, owner, president, partner, CEO
• In-house corporate plans: head of division, departmental manager, executive officer

Next, provide the contact details that will allow the interested parties to reach these primary contact persons quickly and easily, including:

• Name and title of primary contact(s)
• Phone number
• Email address
• Social media handles
• Website address
• Postal address

The contact information is typically displayed in the smallest font on the cover page.

Company tagline, or a motto , is a catchy memorable marketing slogan that captures the essence of a business in a few short and simple words: >> What you do >> How you do it >> Why are you different from the competition

For example, you will undoubtedly recognize the following company mottos:

As such, the tagline is a useful part of the cover page as it helps the business plan readers better understand what you do straight away, and even excite them to read the business plan and study it with more interest.

When was this business plan finalized and issued ? The readers will be interested to know. Hence, it is advisable to state the document completion date on the cover page.

Strictly speaking, you do not need to denote anything more specific that the year in which you completed the business plan. (“Business Plan: 2021”) This will ensure that the plan does not appear outdated for an entire year.

Imagine that you are a potential investor who in December 2021 receives a business plan dated January 2021. It would be natural to assume that the document has been rejected many times by other investors over the last 12 months.

Alternatively, you can include both the current month and year on the cover sheet. (“Business Plan: January 2021”) Each time you update the document and send it out or present it, you will need to check if this date of completion needs updating .

The date is featured on the cover sheet less prominently and in a smaller font size than the document title and company name, and is often displayed below the plan title.

Version Control

As your business develops, you may revise your business plan any number of times and send it to multiple recipients . To keep track of the different versions of the plan that you produce and which version you sent to whom, you may decide to use a version control system.

However, it does not make the best impression when someone receives a “Version 25” of your plan.

Instead, consider devising a simple coding system . For example: “Copy D.5” would indicate it is the fifth copy of a fourth version of the document or “Version 4.5” could mean a fifth copy of a document version completed in April.

Numbering each copy of your business plan before distribution, and keeping a list of which individual has received which copy, would enable you to keep track of how many copies are in circulation, and, if needed, ask to have a copy returned, or trace the responsible party in case a copy is circulated without your permission.

Confidentiality Statement & Disclaimer

Why should your plan include a disclaimer.

Legal issues may arise as a result of circulating your business plan. 

For example, anyone who is in the possession of the document could potentially divulge the confidential information. 

Also, in some countries, offering ownership in your company in return for an investment is considered as selling of stock, which is a regulated activity. The best way to protect yourself is to consult a lawyer.

Nevertheless, including a disclaimer in the business plan helps to protect your company by indicating the plan itself is not an offering of stock for sale but rather a document for information purposes only.

The same disclaimer can also be used to help protect the confidentiality of the information disclosed in your business plan by informing the reader that the plan is confidential and not to be shared with other parties without the owner’s consent, especially when you are not adding a non-disclosure agreement.

What Should the Disclaimer Say?

These are the two most common ways how to show the disclaimer in the business plan:

1. Display a brief disclaimer , just one or two sentences, directly on the front cover , probably at the bottom of the page. Consult a lawyer for the most appropriate wording, but a standard disclaimer might look something to the effect this:

2. Write “ Confidential ” on the cover sheet and include a longer disclaimer and confidentiality statement in the main body of the business plan, perhaps on the first page after the cover sheet.

In addition, you can also include the text “Confidential” into the header or footer of the document.

Design: How Should You Format a Business Plan Cover Page?

The cover page is the first thing the readers will see when they open your business plan. Thus, your business plan cover should be neat , clean , attractive , and professional enough to draw your readers’ attention , make a good first impression and set the tone for your business plan’s content.

Cover page that is messy, dated, unattractive or in any way unprofessional can create negative preconceptions in the recipients’ minds before they even start reading the business plan.

Your design should be clean and professional, which can be accomplished by observing the following best practices:

Visual Identity

Most successful businesses have a strong association with their brand identity , including a company logo, typeface and color scheme. Visual identity helps to establish recognition, familiarity, trust and confidence in customers by evoking the right emotions and sending the right message.

As a result, companies take care to develop a brand identity and keep consistent across all marketing collateral and business materials.

Likewise, your brand identity should be integrated into all parts of your business plan, including the cover page. The best practice is to make the plan consistent with the logo, font type and color scheme as they appear across your other company’s documents.

If you do not have a brand identity created yet, keep the color scheme of the plan cover simple.

The easiest is to have a logo designed, which is inexpensive and easy to do nowadays, and then use your logo colors across the business plan. Alternatively, consider using an online color scheme generator to select colors that go well together.

To stay on the safe side, use maximum of two to three colors, one of which should be black. You can use different shades of the same color (e.g., light blue and dark blue).

First and foremost, the fonts you use in the business plan, including its cover, need to be readable .

The most important information should be displayed in a way that it stands out from the rest of the elements on the business plan cover page, for example, differentiated by font size , weight or color .

Ideally, the typefaces and their color(s) should be consistent with the brand identity used in all of the other company’s marketing materials.

Do not combine more than two typefaces. It is ok to combine a sans-serif (e.g., Times New Roman) with a sans-serif (e.g., Arial) typeface.

Again, less is definitely more here. Refrain from cluttering the business plan cover sheet with photos and graphics.

If you do use a visual element, make sure to leave enough white space around it so the page does not look too busy.

The resolution of any images, including the company logo, should be of high enough quality to not look pixelated.

There is no need for a fancy over-designed cover page, unless you are a large corporation or perhaps a design agency. Equally, beware of any templates with outdated designs that will make your cover look like it was created back in 1999.

Professional designers often combine different alignments (left / right / center) of elements on a page (text, images) to achieve a desired design effect. However, a design novice should play it safe and keep the alignment simple and consistent , especially when it comes to professional documents, such as a business plan.

You should be able to comfortably fit all of the recommended elements on the cover sheet (e.g., company name and logo, document title, contact details, date, disclaimer), and still leave enough white space on the page.

Making a great first impression does not equal to creating a cover that is graphically busy and cluttered with unimportant details. Instead, set yourself up for success by keeping the business plan cover sheet neat , clean , simple and concise .

Proofreading

Carefully proofread the cover page to avoid, at all costs, any mistakes and typos , which would do you a great disservice in the eyes of the reader. Even better, have someone else to look it over.

Finally, make sure that the cover page looks good in every format you will be distributing the business plan in, probably including a PDF electronic file and a printed hard copy.

Some common issues include:

• Photos look pixelated due to low image resolution
• Colors do not print well (e.g., dark font color on a dark background)
• White space left at the edges of a printout because and image does not stretch (i.e., “bleed” in designer terms) enough into the edges of the page

Most importantly, the cover page should look professional and stand out from the crowd so that your business plan has a better chance of being read.

Finally, remember that these aren’t rigid rules. The overall goal for a cover page is to look neat and professional so that it stands out from the crowd and your business plan has a better chance of being read. In the end, that’s the most important outcome.

The cover sheet is the first thing the readers of your business plan will see. Make a good first impression.

Examples: Sample Images

Here are some examples to further illustrate the structure and format of a business plan cover page:

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Confidentiality Disclaimer. Those are two words that can be very intimidating. What exactly is a confidentiality disclaimer, and what are you supposed to do with one?

Even if you aren't a lawyer, you probably understand what "confidential" means. Whether the word has come up in a chat with one of your friends or during an important meeting with your boss, keeping something confidential means one thing -- not sharing the information you've just been given.

A disclaimer is used when someone wants to avoid legal liability. For example, when you watch a TV show, look carefully at the credits. You'll probably see that there's a disclaimer in the fine print.

For example, take a look at this disclaimer from MGM :

The part at the end where it says, " The characters and incidents portrayed and the names used herein are fictitious, and any similarity to the name, character or history of any person is entirely coincidental and unconditional, " is MGM's disclaimer .

In layman's terms, it means the creators of the show didn't model their characters after any real people.

So, if a guy in this show acts just like your Uncle Fred, it's purely a coincidence -- and that would be MGM's response if Uncle Fred tried to sue them.

OK, so you understand confidentiality, and you understand disclaimers. So how do the two go together?

Confidentiality disclaimers are used on important documents -- both online and off -- to try to limit the legal liability of the sender. They're included in hopes that a judge will agree that the sender did everything he could to protect the information. That way, if the document accidentally winds up in the wrong hands, the sender may not face such a large legal threat as he would have without the disclaimer in place.

That's why most confidentiality disclaimers specifically mention accidental recipients. For example, look at the message that John Doe included at the bottom of his email for anyone who "received this email in error":

Some disclaimers will even instruct the mistaken recipient to destroy the information so that no one else can see it:

Confidentiality disclaimers may also include details about exactly how the information should be used. That way, if someone decides to misuse the information in any way, the sender isn't legally responsible for what happens as a result.

For example, look at the confidentiality disclaimer that asset management company Fasanara Capital uses:

In layman's terms, that last sentence means that this information isn't designed to convince you to buy or invest in anything. If you decide to use it as your reason to invest in a specific security or asset, the company is not liable for what happens to your money because you misused their information.

Confidentiality Disclaimers for Emails

While they show up on all kinds of documents, confidentiality disclaimers are most common in emails.

After all, the contents of an email can be forwarded to countless other people in a matter of mouse clicks.

If you want to see a confidentiality disclaimer at work, look carefully at some of your important emails. If there's a confidentiality disclaimer, you'll probably find it towards the bottom.

Here's an example:

While this language may look like something that only a lawyer would need to use, that's not the case.

Bankers, accountants, financial advisors, doctors, business partners, startups looking for capital, companies that are merging, and anyone else who has access to important, sensitive information likely uses a confidentiality disclaimer in their emails.

Large companies tend to use them, too, even if they don't fall under one of the examples we just mentioned.

In many of these cases, the company would rather be safe than sorry. Including a confidentiality disclaimer at the bottom of every email reminds recipients that the information is sensitive and needs to be treated as such. That reminder alone may prevent future trouble from popping up.

Bottom line -- there are almost as many different kinds of confidentiality disclaimers as there are people who use them .

Some confidentiality disclaimers are narrow in scope. For example, a lawyer may use a short confidentiality disclaimer aimed solely at anyone who mistakenly receives an email from him because he's bound by professional ethics to uphold attorney-client privilege.

Or, a company may include a confidentiality disclaimer that specifically addresses any discussion of trade secrets that may be included in the document.

For example, the recipes for Coca-Cola or a Big Mac's Secret Sauce are trade secrets that require some extra protection if you're going to be sending out any information that pertains to them!

Some confidentiality disclaimers are much broader and include things like any misstatements about a person, any employee opinions that the parent company doesn't agree with, and even viruses that may accidentally have come through with the email.

If you run a business and you want to make sure that your employees are all sending emails with the proper confidentiality disclaimers on them, you don't have to rely on them to set everything up. You can actually do all of the legwork yourself.

If you're the Administrator of your company's Office 365 service , you can create a confidentiality disclaimer that will appear on every single outbound message. If you don't have Office 365, ask your IT department for help. They should be able to automatically add a confidentiality disclaimer to every outgoing email on your server.

If you run a smaller business without an IT department and you want some help setting up the right disclaimer, you're in luck. Email confidentiality disclaimers are so popular that there are templates for creating them.

Check out this one from Exclaimer , which allows you type any disclaimer language you want into the editor.

Or, if you'd rather not spend money on a template, you can simply type your confidentiality disclaimer into the signature part of your email.

If you're not sure how to set up a signature, Gmail and Outlook offer easy, step-by-step instructions.

However, while most email confidentiality disclaimers can be found in the signature or footer, you may want to move yours up to the top of your emails. That way, the disclaimer is the first thing the recipient sees instead of the last thing .

And don't forget about your internal communication. After all, confidentiality applies to everyone who has access to sensitive information, whether they work at your company or not.

You can use a universal confidentiality disclaimer that goes out on all of your communications with your co-workers.

Or, you can create different disclaimers depending on what department the recipient works in, what project the recipient is working on, or what level the recipient is on (ex: senior-level management vs. a junior associate).

But confidentiality disclaimers don't just apply to emails. There's another type of document where you're going to see a lot of confidentiality disclaimers pop up -- business plans .

Whether they're printed out or sent out electronically, business plans contain all kinds of sensitive information, so it makes sense to include a confidentiality disclaimer on them.

In fact, keeping the content of your business plan confidential is so important that the experts at Qutball-Hoda suggest putting a confidentiality disclaimer at the very beginning of your business plan and even including it in your Table of Contents:

AllBusiness.com lists a confidentiality disclaimer as one of their top tips for properly formatting your business plan. The example they use takes things a step further by listing the name of the person who's receiving the plan (John A. Smith), and it even requires his signature.

Because your business is only a plan right now, it's vital that anyone who sees any of your ideas be warned with a confidentiality disclaimer.

That includes the loan officer at your bank, potential business investors, professional colleagues that you approach for advice, along with potential manufacturers, vendors, wholesalers, and product importers.

Remember -- before you have any kind of copyright or patent protection, ANYONE can steal your idea and start their own business . That's why it's so important to cross your T's and dot your I's with confidentiality disclaimers.

Do you really need to get a signature, though?

It may seem like overkill now, but if you ever need to take someone to court for violating your confidentiality disclaimer, your case will be much stronger if there's an actual signature. It proves that the other person saw and agreed to your confidentiality terms and then breached them.

But are these disclaimers really enforceable? After all, you probably haven't been arrested for removing a mattress tag! Do they actually protect you from liability?

Absolutely.

Here are some examples:

• A confidentiality disclaimer can help a law firm if privileged information is accidentally leaked.
• A confidentiality disclaimer can protect a company if its information is used improperly. It may even prevent the company for being sued for negligent misstatement altogether.
• A confidentiality disclaimer can protect large companies from the information that their employees send out. After all, adding an automatic disclaimer to every email is a whole lot easier than trying to monitor every single email that's sent on the company server.
• A confidentiality disclaimer can prevent certain professionals and companies from violating industry regulations. In some cases, each violation comes with a hefty fine, so be sure to do everything that's required of you.

Confidentiality Disclaimers around the world

What about specific countries? Are there laws that relate to confidentiality disclaimers?

Because email is so widely used -- and has the biggest possibility of being easily misused -- most of the laws on confidentiality disclaimers relate to emails.

Confidentiality Disclaimers in the US

The Federal Information Security Modernization Act (FISMA) is the updated version of the Federal Information Security Management Act of 2002. It applies to government information. In order to comply with it, there has to be a confidentiality disclaimer in all emails that include such information.

Government information also falls under the Freedom of Information Act (FOIA). This law allows for either the full or partial release of information that's controlled by the federal government. Since email is such an easy way for the government to comply with FOIA requests, there needs to be a disclaimer just in case the wrong information is released.

American financial institutions -- including banks, securities firms, and insurance companies -- have to comply with The Gramm-Leach-Bliley Act (GLB). Among other things, these institutions are required to include confidentiality disclaimers on all of their emails.

Depending on the exact type of business, either the Securities and Exchange Commission (SEC) or the Federal Trade Commission (FTC) is responsible for enforcing The GLB Act.

Any business that has access to a patient's medical data has to follow The Health Insurance Portability and Accountability Act (HIPAA), and part of HIPPA compliance includes using a confidentiality disclaimer. HIPAA also requires these businesses to inform their patients about the risks associated with transmitting their personal medical information.

Confidentiality Disclaimers in the UK

The UK does not have any specific laws that relate to confidentiality disclaimers.

However, according to Out-Law , British courts have the discretion to ignore them. As a result, the confidentiality disclaimer you place at the bottom of your emails may or may not limit your legal liability if something goes wrong.

If your company monitors email data and/or email content, you'll have to comply with the Telecommunications Regulations of 2000. Specifically, all of your outgoing emails will have to include a disclaimer that says, " (Name of Company) may monitor email traffic data," or "(Name of Company) may monitor email traffic data and also the content of email for the purposes of (list the reasons - like employee training, for example). "

That way, recipients know that the information is being seen by more than just the sender -- and it's not quite as confidential as they may have otherwise thought!

Confidentiality Disclaimers in Canada

There are no specific laws in Canada that require confidentiality disclaimers.

However, the experts at Tech Soup Canada say that including a confidentiality disclaimer in your emails is a good idea. Why? They say that if an email recipient sees one of these disclaimers, he's less likely to run out and try to sue you. Consider it to be a "placebo effect" for your emails.

And when it comes to confidentiality, violating a disclaimer could actually turn into legal trouble for the recipient.

However, there are no absolutes in Canadian courts. You may be able to lessen your liability, but you may not.

Confidentiality Disclaimers in the EU

The EU created Directive 95/46/EC to protect the privacy of personal data when it's being collected, processed, or transmitted.

However, the European Commission has also told courts that it can ignore any "unreasonable contractual obligation" if the consumer has not freely negotiated it.

In other words, the confidentiality disclaimer you use may or may not stand up in court if the recipient didn't explicitly agree to it.

Final verdict

Even if you're not in an industry or a country that requires the use of a confidentiality disclaimer, it certainly won't hurt you to start using one.

If nothing else, it shows that you take sensitive information very seriously, and no one will ever be able to fault you for that.

BforB Business Blog

Important Information: Business Plan Disclaimer Explained

When it comes to business planning, having accurate and reliable information is crucial. However, it’s important to be aware of the limitations and disclaimers that come along with it. This article will provide you with everything you need to know about business plan information disclaimers, including what they are, how they work, and why they’re necessary.

A business plan information disclaimer is a legal statement that limits the responsibility of the entity providing the information. It is commonly used in various types of documents such as business plans, investment agreements, and marketing materials. The purpose of a disclaimer is to protect the entity from legal liability in case the information provided is incorrect, outdated, or not suitable for a specific situation.

It’s important to understand that a disclaimer doesn’t mean the information provided is always accurate or reliable. It is simply a statement that the entity believes the information is correct at the time of publication. Therefore, it’s always necessary to verify the information and adapt it to your own business plan and situation.

Furthermore, a business plan information disclaimer typically contains a summary of the limitations and exclusions. This includes things like the responsibility for any errors, omissions, or viruses that may be present in the data or materials. It may also mention the copyright and ownership of the information, as well as any potential risks or losses that may occur.

In summary, while business plan information disclaimers are commonly used, it’s important to understand their limitations and the risks involved. Always verify the information and adapt it to your own business plan. By doing so, you can minimize any potential risks and ensure that you’re making informed decisions based on accurate and reliable information.

🔔 Business Plan Information Disclaimer: Everything You Need to Know

Before proceeding with the information given in this business plan, it is important to understand the disclaimer and the implications associated with it. This disclaimer serves as a legal agreement between you, the user, and our company.

1. Disclaimer of Liability

While we have made every effort to present accurate and reliable information, we cannot guarantee its completeness or validity. The information provided in this business plan is for general guidance and informational purposes only.

We do not assume any responsibility for any errors, omissions, or inaccuracies in the content and are not liable for any damages or losses incurred as a result of your reliance on this information.

2. No Warranty or Guarantee

We do not provide any warranties or guarantees regarding the accuracy, suitability, or reliability of the information included in this business plan. The information is provided on an “as is” basis without any representations or warranties of any kind.

Furthermore, we do not guarantee that the information is free from viruses or other types of malicious or harmful components. It is your responsibility to use appropriate antivirus software and take other necessary precautions.

3. Not Professional Advice

The information provided in this business plan should not be considered as professional advice. It is your responsibility to seek the advice of professionals regarding specific business issues or matters.

We strongly advise consulting with legal, financial, or other professionals before making any decisions or taking any actions based on the information provided in this business plan.

4. Third-Party Content and Links

This business plan may include links to third-party websites or content. We do not endorse or control the content of these third-party websites, and we are not responsible for any damages or losses resulting from your use of their content.

Furthermore, we do not assume any responsibility for the content and accuracy of any third-party reviews or endorsements mentioned in this business plan.

5. Copyright and Intellectual Property

All the text, examples, images, and other materials used in this business plan are copyrighted and owned by our company unless otherwise stated. You are not allowed to use, reproduce, or distribute any part of this business plan without our explicit written consent.

6. For Informational Purposes Only

The information provided in this business plan is intended for informational purposes only and may not be applicable to your specific business situation. It is your responsibility to evaluate the usefulness and applicability of the information based on your own understanding and circumstances.

This business plan is not a binding agreement or a contractual obligation between you and our organization. Additionally, it does not create any employer-employee or employee-employer relationship.

7. Assumption of Risk

Your use of this business plan is at your own risk. We shall not be held liable for any damages or losses, including but not limited to financial losses, profits, or business interruption, resulting from the use or performance of this business plan.

8. Notice of Understanding

By continuing to read this business plan, you acknowledge that you have read, understood, and agreed to the terms and conditions of this disclaimer. If you do not agree with any part of this disclaimer, you should not use or rely on the information provided in this business plan.

🔔 “Copyright Notice” Disclaimer

The information contained in this article is for general informational purposes only. The author makes no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the article or the information, products, services, or related graphics contained in the article for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will the author be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this article.

Through this article, you may be able to link to other websites which are not under the control of the author. The author has no control over the nature, content, and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep the article up and running smoothly. However, the author takes no responsibility for, and will not be liable for, the article being temporarily unavailable due to technical issues beyond their control.

The information provided in this article is based on the author’s own understanding and interpretation of the topic at hand. It may not be accurate or up to date. The author encourages readers to conduct their own research and consult with professionals before making any decisions based on the information provided.

The examples and situations mentioned in this article are for illustrative purposes only. They may not be applicable to your own individual situation. The author cannot be held responsible for any inaccuracies or misinterpretations.

All rights reserved. No part of this article may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the author.

🔔 “Investment” Disclaimer

The information provided in this section is for informational purposes only and should not be construed as investment advice. Investing in any business, organization, or securities involves risks, and you should be aware of the potential risks before making any investment decisions.

The testimonials posted on this website or otherwise are individual experiences, reflecting real-life experiences of people who have used our product or service. However, they are individual results and results may vary. We do not claim that they are typical results that consumers will generally achieve. The testimonials are not necessarily representative of all those who will use our product or service, and we do not guarantee that you will have similar results.

This section contains statements and views that are solely those of our organization and do not necessarily reflect the views, opinions, or beliefs of any other business, organization, or entity.

The information provided in this section does not constitute a warranty, express or implied. We make no representations or warranties of any kind, whether expressed or implied, with respect to the accuracy, completeness, adequacy, reliability, suitability, or availability of the information contained in this section. Your use of this section is at your own risk.

Please be aware that investing in any business or securities involves risks and you should carefully consider your own financial situation, investment objectives, and risk tolerance before making any investment decisions. Past performance is not indicative of future results, and the value of your investments may fluctuate.

Furthermore, the information contained in this section may contain errors or be outdated. We take no responsibility for, and will not be liable for, any errors or omissions in the information contained in this section or for the availability of the information. We will not be liable for any losses, injuries, or damages from the display or use of this information.

By accessing this section, you acknowledge and agree that any reliance upon the information or materials available on or through this section is at your own risk. We are not responsible or liable for any actions or decisions you may take based on the information provided in this section.

This section may contain links to other websites or resources. We have no control over the contents of those websites or resources and are not responsible for the contents, accuracy, or completeness of any linked site or resource. The inclusion of any links does not necessarily imply a recommendation or endorsement of the views expressed within them.

This section may also contain copyrighted works the use of which has not always been specifically authorized by the copyright owner. We believe this constitutes a “fair use” of any such copyrighted material as provided for in section 107 of the U.S. Copyright Law. If you wish to use copyrighted material from this section for purposes of your own that go beyond “fair use,” you must obtain permission from the copyright owner.

We do not guarantee that this section will be uninterrupted, timely, secure, or error-free, that defects will be corrected, or that this section or the server that makes it available are free of viruses or other harmful components.

In no event will we be liable for any incidental, indirect, consequential, or special damages of any kind, or any damages whatsoever, including, without limitation, those resulting from loss of profits, data, or business interruption, arising out of or in connection with the use or performance of this section or the information contained within it.

By using this section, you agree to these disclaimers and limitations of liability.

🔔 “Errors and Omissions” Disclaimer

The information posted on this website is provided for general informational purposes only. It is not intended to be professional advice, analysis, or guidance. The content of this website is subject to change without notice and may not be current, accurate, or complete. The information contained on this website does not create a business or professional services relationship nor constitutes an offer or formal agreement to provide any services mentioned.

The information provided on this website is provided “as is” without any representations or warranties, express or implied. We make no representations or warranties in relation to the accuracy, timeliness, performance, completeness, or usefulness of the information or services contained on this website. Any reliance you place on such information is therefore strictly at your own risk.

In no event shall we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

While we strive to keep the information on this website up to date and accurate, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability of the website or the information contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

We do not warrant that the functions contained in the materials on this website will be uninterrupted or error-free, that defects will be corrected or that this website or the server that makes it available are free of viruses or other harmful components. We do not warrant or make any representations regarding the use or the results of the use of the materials on this website in terms of their correctness, accuracy, reliability, or otherwise.

The information and services provided on this website are not intended to replace or substitute for any professional advice, analysis, or guidance. We strongly advise you to consult with a qualified professional before making any decisions, taking any action, or refraining from taking any action based on the information or services provided on this website.

In some cases, this website may provide links to third-party websites or resources. These links are provided for your convenience and do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s) or any viruses or other harmful components that they may contain. Your use of any third-party websites is subject to the terms and conditions and privacy policies of the linked website(s).

The information and materials on this website are subject to change without notice. We may modify or remove any content or services mentioned on this website at any time without notice.

The “Errors and Omissions” disclaimer mentioned above is not intended to limit or exclude any rights you may have under applicable federal, state, or local laws, which cannot be excluded or limited by an agreement. If any provision of this disclaimer is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties’ intentions as reflected in the provision, and the other provisions of this disclaimer remain in full force and effect.

🔔 Disclaimer Examples

When accessing or using any data or information on this website, it is important to understand that all information provided is for general informational purposes only. The information may not be accurate, complete, or up-to-date, and should not be relied upon as legal, financial, or professional advice.

Furthermore, while every effort has been made to ensure the accuracy and timeliness of the information provided, we cannot guarantee its accuracy or timeliness. The website owner and any employee or representative involved in the creation or publication of this website shall not be held liable for any actions taken or decisions made in reliance on the information provided.

The information provided on this website may include, but is not limited to, text, graphics, images, and other materials, which are known to be copyrighted or otherwise legally protected. Any unauthorized use, reproduction, or redistribution of the materials on this website may violate federal copyright and other laws.

Examples of Disclaimers:

• This website provides a general summary of business plan information and is not intended to be a substitute for professional advice. While every effort has been made to ensure accuracy, we make no warranty, express or implied, as to the accuracy, timeliness, or completeness of any information on this website.
• The views and opinions expressed on this website are those of the authors and do not necessarily reflect the official policy or position of any organization. Any views, opinions, or statements made in the content posted by users of this website are their own and not endorsed by us.
• We make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose.
• In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
• We do not guarantee that this website will be available at all times or that it will be free from viruses or other harmful components. You are solely responsible for ensuring the security of your devices and the information contained therein.

It is important to read and understand these examples of disclaimers before accessing or using any information contained on this website. By accessing or using this website, you agree to be bound by these disclaimer terms and conditions.

🔔 “Email” Disclaimer

An email disclaimer is a statement that aims to limit the liability of the sender and protect the recipient from certain risks associated with the information provided in the email. It is commonly used by businesses and professionals to mitigate legal and financial risks.

Disclaimer Notice

• The information contained in this email is intended for the recipient only and may be confidential or legally privileged. If you are not the intended recipient, any disclosure, copying, distribution or action taken in reliance on the contents of this email is strictly prohibited. If you have received this email in error, please notify the sender immediately and delete the email from your system.
• The sender of this email does not guarantee the accuracy, completeness, or timeliness of any information or data transmitted through this email. The sender shall not be liable for any errors or omissions in the content of this email or for any actions taken in reliance thereon.
• The views expressed in this email are those of the sender and do not necessarily reflect the views of the recipient or their employer. The sender shall not be responsible for any views or opinions expressed by third parties in this email.
• This email may contain links to third-party websites or online services. The sender is not responsible for the availability, content, or accuracy of any third-party websites or online services linked to in this email.
• The recipient should be aware that email communications are not always secure, and they should take appropriate measures to protect their data and information. The sender cannot guarantee the security or privacy of any information transmitted through email. The recipient should also ensure the accuracy and integrity of any attachments included in this email before opening or acting upon them.
• The sender disclaims any liability for damages or losses that may arise from the use or misuse of any information or data transmitted through this email, including but not limited to direct, indirect, incidental, consequential, or punitive damages or losses, whether in an action of contract, negligence, or other tortious action.
• The sender makes no representations or warranties, express or implied, regarding the information or data transmitted through this email, including but not limited to the accuracy, currency, or completeness of such information or data. The recipient should independently verify any information or data before relying on it.
• This email does not constitute legal, financial, or professional advice. The recipient should consult with their own legal, financial, or professional advisors before making any decisions or taking any actions based on the information or data provided in this email.

By accepting or using the information provided in this email, the recipient acknowledges and agrees to abide by these disclaimers and limitations.

🔔 “No Responsibility” Disclaimer

The following disclaimer is intended to clarify the lack of liability on the part of the organization providing the business plan information:

No Responsibility for Use or Risk Involved

The materials available on this website or through any email communication are provided for general informational purposes only and do not constitute legal, financial, or professional advice on any subject matter. The organization makes no representation or warranties of any kind, express or implied, about the completeness, accuracy, reliability, timeliness, or suitability of the information provided. Any reliance you place on such materials is therefore strictly at your own risk.

The organization shall not be responsible for any errors or omissions in the materials, nor shall it be liable for any loss or damage, direct or indirect, arising out of or in connection with the use of the materials, even if advised of the possibility of such loss or damage. Furthermore, the organization shall not be responsible for the conduct or views expressed by any third party mentioned or linked to within the materials.

The materials may include examples of past performance, but these examples are not to be interpreted as a guarantee or indication of future results. Any investment or business decisions made based on the information provided are done so at your own risk.

If you wish to seek specific legal, financial, or professional advice, you should consult with a qualified professional in the relevant field. The organization does not make any warranties or representations as to the accuracy, completeness, or timeliness of any information on this site or any information found by following any link on this site.

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🔔 “Use at Your Own Risk” Disclaimer

The information presented in this document is for general informational purposes only and is not intended to be a substitute for professional advice. The content provided here is based on the current understanding and interpretation of the writer, and it may not be accurate or complete. Therefore, the user should read and understand this disclaimer before accessing or using any of the information, products, or services mentioned herein.

By accessing or using any information or materials provided in this document, the user accepts full responsibility and agrees to use them at their own risk. The writer, as well as any agents, assigns, or employers, cannot be held liable for any actions or results that may occur as a result of accessing or using the information presented here.

While every effort is made to ensure that the information provided here is accurate and up-to-date, the writer does not guarantee its correctness or completeness. The information may be subject to change without notice. It is recommended to verify any information and consult professionals or experts in the field before making any decisions or taking any actions.

The writer does not make any warranties, expressed or implied, regarding the usefulness, reliability, or accuracy of the information presented here. The information is provided “as is” without any warranty of any kind, including but not limited to warranties of title, non-infringement, merchantability, or fitness for a particular purpose.

The writer shall not be liable for any damages, whether direct, indirect, incidental, special, or consequential, arising out of or in any way connected with the use or performance of the information, products, or services mentioned here, even if the writer has been advised of the possibility of such damages.

The writer does not guarantee that the information, products, or services mentioned here are free from viruses or other harmful components. The user should take appropriate precautions to ensure the safety of their systems and data.

This document may contain links to third-party websites, products, or services. These links are provided for convenience only and do not imply endorsement or responsibility for the content, policies, or actions of these third parties. The user should review the terms and conditions, privacy policies, and other agreements of these third parties before accessing or using their websites, products, or services.

The examples and case studies mentioned in this document are provided for illustrative purposes only. They may not reflect the current or past situation accurately. Any resemblance to actual persons, companies, or events is purely coincidental.

The views and opinions expressed in this document are those of the writer and do not necessarily represent the views and opinions of any organizations, employers, or affiliations. Any mention of specific products, services, or companies is for informational purposes only and does not constitute an endorsement or recommendation.

The writer owns the intellectual property rights to the materials included in this document, including but not limited to the text and images. Unauthorized use, reproduction, or distribution of these materials is strictly prohibited, except as otherwise expressly allowed by the writer.

🔔 “Past Performance” Disclaimer

The information presented on this website is intended for general informational purposes only. It should not be considered as a recommendation or endorsement of any specific business plan or investment opportunity. In particular, the “Past Performance” section provides historical data and analysis, which may not be indicative of future performance. It is important to note that past success is not a guarantee of future results.

The timeliness and accuracy of the information displayed may vary depending on the situation and may not always reflect the most current data. Therefore, it is advised to consult with a qualified professional before making any investment decisions based on the information provided.

This disclaimer applies to all losses, damages, or other risks involved in accessing or using the text, reviews, examples, or other materials on this website. The information posted here is believed to be accurate and reliable, but it is not guaranteed to be complete or up-to-date.

The materials on this website, including but not limited to text, images, graphics, and other content, are copyrighted and may not be reproduced or distributed without written permission from the owner. Any unauthorized use of the materials may violate copyright laws and result in legal consequences.

The information provided on this website is not intended to replace or substitute for professional advice. Therefore, the user should not rely solely on the information presented here and should seek the advice of a qualified professional for specific business plan or investment decisions.

About BforB

The BforB Business Model is based on the concept of referral-based networking. Where small, intimate, and tightly knit teams drive strong relationships between each other based on a great understanding and deep respect for what each member delivers through their business, expanding those networks to neighboring groups.

Focused on strengthening micro, small, and medium business , BforB is the right place for you if you are looking:

• For a great environment to build deep relationships with people across many industries;
• To drive business growth through trusted relationships and quality referrals and introductions;
• To identify strategic alliances for your business to improve profitability;
• To dramatically improve your skills in pitching, networking, and selling exactly what you do;
• To grow your business, achieve and exceed your goals, and increase cash in the bank.

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10 Disclaimer Examples

Owning a business comes with risk, but you want to limit unnecessary risk wherever possible. A disclaimer is a simple statement that may dramatically impact your legal liability. Including one on your website footer, products, or client agreements can go a long way toward protecting your business. Here’s a guide to these statements.

What is a Disclaimer Statement?

A disclaimer is a statement that specifies or places limits on a business or individual’s legal liability. For example, a company’s disclaimer statement may state that they cannot be held responsible if their products or services are used without following instructions in the owner’s manual. They can also be used to limit an individual’s liability when sharing tips or opinions. Some disclaimers are required by law, while others are just a good idea to prevent lawsuits or disputes. You can also create a funny email disclaimer if you don’t want to take yourself seriously.

How do I Write a Disclaimer?

Disclaimers should be clear, concise, and general. So they should be easy to write. Just specify the limits of your professional responsibility or liability. You can also use a disclaimer generator tool or template to start. Then input your specific information to make it applicable to your business.

Types of Disclaimer

There are several types of disclaimers that are applicable to various individuals and businesses. When crafting your own, it helps to be specific in your searches. For example, search “trigger warning disclaimer examples,” “email disclaimer examples,” “product disclaimer examples,” or “views expressed disclaimer examples” instead of browsing through tons of generic templates.

Here are some of the most common types of disclaimers:

• Responsibility disclaimer
• Fair use disclaimer
• Past performance disclaimer
• Copyright disclaimer
• Warranty disclaimer
• Risk disclaimer
• Medical disclaimer
• Errors or omissions disclaimer

10 Disclaimer Statement Examples

The type of disclaimer you include on your website or other materials depends on your business and the type of liability you want to avoid. Here are some types of common disclaimers.

1. Testimonial Disclaimer

A testimonial disclaimer specifies that the experiences or results shared in a testimonial are not guaranteed. A disclaimer protects the business from unhappy clients who may believe they were promised certain results.

image: financialmentor This disclaimer page from FinancialMentor.com outlines how testimonials are collected. And it specifies that the stories only express the views and experiences of each writer. So their stories may not be the norm.

2. Affiliate Disclaimer

An affiliate disclaimer lets anyone using your website know that you may share links from affiliate companies. A disclaimer lets customers know that you earn a commission from these sales, allowing them to make informed buying decisions.

image: smartpassiveincome This example comes from Smart Passive Income. The founder outlines what companies he has this relationship with and specifies why he works with those brands.

3. Trademark Disclaimer

Including trademarked product or brand names on your website or marketing materials may be misleading. A trademark disclaimer specifies that you are not affiliated with these other brands.

image: deimelguitarworks This example comes from a guitar dealer that offers products from popular brands. It specifies the relationship and protects them from being accused of mis-associating any copyrighted work.

4. Copyright Disclaimer

A copyright disclaimer states that certain elements of a business, website, or other materials are protected by copyright. This may include things like photos or text within a website or app. It may also lay out how others can and cannot use these materials.

image: picscheme This example comes from a pharmaceutical inspection company. This is actually just one section of their disclaimer page. But it lays out exactly what is protected on their site and other materials.

5. Views Expressed Disclaimer

A views expressed disclaimer is often used when an individual or group shares opinions within a forum associated with a business. Many organizations require or encourage employees to use these disclaimers when sharing views online.

image: wto This example comes from a publication released by the World Trade Organization. The authors shared views that may not represent those of all members. So it protects the organization and allows them to keep a professional relationship with other members.

6. Warranty Disclaimer

Warranty disclaimers state that a product or service, or any information provided by a company, is not protected by warranty.

image: fraserhealth This healthcare company includes a disclaimer that states its website and other materials are provided as-is. So the information contained does not promise compensation or supplementary materials if certain results are not achieved.

7. Fair Use Disclaimer

U.S. law allows some copyrighted material to be used without permission if it is for education, criticism, or commentary. This type of disclaimer states your use of this material and specifies that you don’t have direct permission from the copyright owner.

image: criticalmediaproject This site includes commentary about various media. So the disclaimer protects them from claiming direct copyright over the material they share.

8. Errors and Omissions Disclaimer

Those who share professional advice online may be vulnerable to errors and omissions lawsuits. These are especially common with things like legal advice or investment advice. These disclaimer types limit your liability if someone suffers damages due to your guidance.

image: maloneynovotny This law firm example states they don’t guarantee results based on information included in their website.

9. Past Performance Disclaimer

If you share successes on your website, some could construe that as a guarantee. This disclaimer of liability states that you cannot guarantee those results.

image: etf This investing firm includes a disclaimer to protect them from lawsuits stating they promised any future results.

10. Legal Disclaimer

Sharing legal advice online can open you up to lawsuits. This disclaimer states that your content is for general informational purposes so you cannot be held responsible.

image: americanbar This is part of a standard example from the American Bar Association.

Disclaimer Template

Every disclaimer type should include specific information related to the business. But a template can help you get started. Here’s a general outline you can fill in.

The information on this website is for general informational purposes only. [Business name] makes no representation or warranty, express or implied. Your use of the site is solely at your own risk. This sitee may contain links to third party content, which we do not warrant, endorse, or assume liability for.

Do I need a disclaimer?

Most businesses and websites can benefit from a disclaimer. They are especially useful if you include any copyrighted material or share professional advice or personal views.

Where do I put my disclaimer?

For a disclaimer to be legally viable, it must be visible to users. Many businesses put them in their website footer, a separate page, product pages, or in their terms and conditions agreement.

Image: Depositphotos

This article, “ 10 Disclaimer Examples ” was first published on Small Business Trends

Source: Small Business Trends

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