business model essay examples

Business Model Canvas: Explained with Examples

Got a new business idea, but don’t know how to put it to work? Want to improve your existing business model? Overwhelmed by writing your business plan? There is a one-page technique that can provide you the solution you are looking for, and that’s the business model canvas.

In this guide, you’ll have the Business Model Canvas explained, along with steps on how to create one. All business model canvas examples in the post can be edited online.

What is a Business Model Canvas

A business model is simply a plan describing how a business intends to make money. It explains who your customer base is and how you deliver value to them and the related details of financing. And the business model canvas lets you define these different components on a single page.

The Business Model Canvas is a strategic management tool that lets you visualize and assess your business idea or concept. It’s a one-page document containing nine boxes that represent different fundamental elements of a business.

The business model canvas beats the traditional business plan that spans across several pages, by offering a much easier way to understand the different core elements of a business.

The right side of the canvas focuses on the customer or the market (external factors that are not under your control) while the left side of the canvas focuses on the business (internal factors that are mostly under your control). In the middle, you get the value propositions that represent the exchange of value between your business and your customers.

The business model canvas was originally developed by Alex Osterwalder and Yves Pigneur and introduced in their book ‘ Business Model Generation ’ as a visual framework for planning, developing and testing the business model(s) of an organization.

What Are the Benefits of Using a Business Model Canvas

Why do you need a business model canvas? The answer is simple. The business model canvas offers several benefits for businesses and entrepreneurs. It is a valuable tool and provides a visual and structured approach to designing, analyzing, optimizing, and communicating your business model.

The business model canvas provides a comprehensive overview of a business model’s essential aspects. The BMC provides a quick outline of the business model and is devoid of unnecessary details compared to the traditional business plan.
The comprehensive overview also ensures that the team considers all required components of their business model and can identify gaps or areas for improvement.
The BMC allows the team to have a holistic and shared understanding of the business model while enabling them to align and collaborate effectively.
The visual nature of the business model canvas makes it easier to refer to and understand by anyone. The business model canvas combines all vital business model elements in a single, easy-to-understand canvas.
The BMC can be considered a strategic analysis tool as it enables you to examine a business model’s strengths, weaknesses, opportunities, and challenges.
It’s easier to edit and can be easily shared with employees and stakeholders.
The BMC is a flexible and adaptable tool that can be updated and revised as the business evolves. Keep your business agile and responsive to market changes and customer needs.
The business model canvas can be used by large corporations and startups with just a few employees.
The business model canvas effectively facilitates discussions among team members, investors, partners, customers, and other stakeholders. It clarifies how different aspects of the business are related and ensures a shared understanding of the business model.
You can use a BMC template to facilitate discussions and guide brainstorming brainstorming sessions to generate insights and ideas to refine the business model and make strategic decisions.
The BMC is action-oriented, encouraging businesses to identify activities and initiatives to improve their business model to drive business growth.
A business model canvas provides a structured approach for businesses to explore possibilities and experiment with new ideas. This encourages creativity and innovation, which in turn encourages team members to think outside the box.

How to Make a Business Model Canvas

Here’s a step-by-step guide on how to create a business canvas model.

Step 1: Gather your team and the required material Bring a team or a group of people from your company together to collaborate. It is better to bring in a diverse group to cover all aspects.

While you can create a business model canvas with whiteboards, sticky notes, and markers, using an online platform like Creately will ensure that your work can be accessed from anywhere, anytime. Create a workspace in Creately and provide editing/reviewing permission to start.

Step 2: Set the context Clearly define the purpose and the scope of what you want to map out and visualize in the business model canvas. Narrow down the business or idea you want to analyze with the team and its context.

Step 3: Draw the canvas Divide the workspace into nine equal sections to represent the nine building blocks of the business model canvas.

Step 4: Identify the key building blocks Label each section as customer segment, value proposition, channels, customer relationships, revenue streams, key resources, key activities, and cost structure.

Step 5: Fill in the canvas Work with your team to fill in each section of the canvas with relevant information. You can use data, keywords, diagrams, and more to represent ideas and concepts.

Step 6: Analyze and iterate Once your team has filled in the business model canvas, analyze the relationships to identify strengths, weaknesses, opportunities, and challenges. Discuss improvements and make adjustments as necessary.

Step 7: Finalize Finalize and use the model as a visual reference to communicate and align your business model with stakeholders. You can also use the model to make informed and strategic decisions and guide your business.

What are the Key Building Blocks of the Business Model Canvas?

There are nine building blocks in the business model canvas and they are:

Customer Segments

Customer relationships, revenue streams, key activities, key resources, key partners, cost structure.

Value Proposition

When filling out a Business Model Canvas, you will brainstorm and conduct research on each of these elements. The data you collect can be placed in each relevant section of the canvas. So have a business model canvas ready when you start the exercise.

Let’s look into what the 9 components of the BMC are in more detail.

These are the groups of people or companies that you are trying to target and sell your product or service to.

Segmenting your customers based on similarities such as geographical area, gender, age, behaviors, interests, etc. gives you the opportunity to better serve their needs, specifically by customizing the solution you are providing them.

After a thorough analysis of your customer segments, you can determine who you should serve and ignore. Then create customer personas for each of the selected customer segments.

Customer Persona Template for Business Model Canvas Explained

There are different customer segments a business model can target and they are;

Mass market: A business model that focuses on mass markets doesn’t group its customers into segments. Instead, it focuses on the general population or a large group of people with similar needs. For example, a product like a phone.
Niche market: Here the focus is centered on a specific group of people with unique needs and traits. Here the value propositions, distribution channels, and customer relationships should be customized to meet their specific requirements. An example would be buyers of sports shoes.
Segmented: Based on slightly different needs, there could be different groups within the main customer segment. Accordingly, you can create different value propositions, distribution channels, etc. to meet the different needs of these segments.
Diversified: A diversified market segment includes customers with very different needs.
Multi-sided markets: this includes interdependent customer segments. For example, a credit card company caters to both their credit card holders as well as merchants who accept those cards.

Use STP Model templates for segmenting your market and developing ideal marketing campaigns

Visualize, assess, and update your business model. Collaborate on brainstorming with your team on your next business model innovation.

In this section, you need to establish the type of relationship you will have with each of your customer segments or how you will interact with them throughout their journey with your company.

There are several types of customer relationships

Personal assistance: you interact with the customer in person or by email, through phone call or other means.
Dedicated personal assistance: you assign a dedicated customer representative to an individual customer.
Self-service: here you maintain no relationship with the customer, but provides what the customer needs to help themselves.
Automated services: this includes automated processes or machinery that helps customers perform services themselves.
Communities: these include online communities where customers can help each other solve their own problems with regard to the product or service.
Co-creation: here the company allows the customer to get involved in the designing or development of the product. For example, YouTube has given its users the opportunity to create content for its audience.

You can understand the kind of relationship your customer has with your company through a customer journey map . It will help you identify the different stages your customers go through when interacting with your company. And it will help you make sense of how to acquire, retain and grow your customers.

This block is to describe how your company will communicate with and reach out to your customers. Channels are the touchpoints that let your customers connect with your company.

Channels play a role in raising awareness of your product or service among customers and delivering your value propositions to them. Channels can also be used to allow customers the avenue to buy products or services and offer post-purchase support.

There are two types of channels

Owned channels: company website, social media sites, in-house sales, etc.
Partner channels: partner-owned websites, wholesale distribution, retail, etc.

Revenues streams are the sources from which a company generates money by selling their product or service to the customers. And in this block, you should describe how you will earn revenue from your value propositions.

A revenue stream can belong to one of the following revenue models,

Transaction-based revenue: made from customers who make a one-time payment
Recurring revenue: made from ongoing payments for continuing services or post-sale services

There are several ways you can generate revenue from

Asset sales: by selling the rights of ownership for a product to a buyer
Usage fee: by charging the customer for the use of its product or service
Subscription fee: by charging the customer for using its product regularly and consistently
Lending/ leasing/ renting: the customer pays to get exclusive rights to use an asset for a fixed period of time
Licensing: customer pays to get permission to use the company’s intellectual property
Brokerage fees: revenue generated by acting as an intermediary between two or more parties
Advertising: by charging the customer to advertise a product, service or brand using company platforms

What are the activities/ tasks that need to be completed to fulfill your business purpose? In this section, you should list down all the key activities you need to do to make your business model work.

These key activities should focus on fulfilling its value proposition, reaching customer segments and maintaining customer relationships, and generating revenue.

There are 3 categories of key activities;

Production: designing, manufacturing and delivering a product in significant quantities and/ or of superior quality.
Problem-solving: finding new solutions to individual problems faced by customers.
Platform/ network: Creating and maintaining platforms. For example, Microsoft provides a reliable operating system to support third-party software products.

This is where you list down which key resources or the main inputs you need to carry out your key activities in order to create your value proposition.

There are several types of key resources and they are

Human (employees)
Financial (cash, lines of credit, etc.)
Intellectual (brand, patents, IP, copyright)
Physical (equipment, inventory, buildings)

Key partners are the external companies or suppliers that will help you carry out your key activities. These partnerships are forged in oder to reduce risks and acquire resources.

Types of partnerships are

Strategic alliance: partnership between non-competitors
Coopetition: strategic partnership between partners
Joint ventures: partners developing a new business
Buyer-supplier relationships: ensure reliable supplies

In this block, you identify all the costs associated with operating your business model.

You’ll need to focus on evaluating the cost of creating and delivering your value propositions, creating revenue streams, and maintaining customer relationships. And this will be easier to do so once you have defined your key resources, activities, and partners.

Businesses can either be cost-driven (focuses on minimizing costs whenever possible) and value-driven (focuses on providing maximum value to the customer).

Value Propositions

This is the building block that is at the heart of the business model canvas. And it represents your unique solution (product or service) for a problem faced by a customer segment, or that creates value for the customer segment.

A value proposition should be unique or should be different from that of your competitors. If you are offering a new product, it should be innovative and disruptive. And if you are offering a product that already exists in the market, it should stand out with new features and attributes.

Value propositions can be either quantitative (price and speed of service) or qualitative (customer experience or design).

What to Avoid When Creating a Business Model Canvas

One thing to remember when creating a business model canvas is that it is a concise and focused document. It is designed to capture key elements of a business model and, as such, should not include detailed information. Some of the items to avoid include,

Detailed financial projections such as revenue forecasts, cost breakdowns, and financial ratios. Revenue streams and cost structure should be represented at a high level, providing an overview rather than detailed projections.
Detailed operational processes such as standard operating procedures of a business. The BMC focuses on the strategic and conceptual aspects.
Comprehensive marketing or sales strategies. The business model canvas does not provide space for comprehensive marketing or sales strategies. These should be included in marketing or sales plans, which allow you to expand into more details.
Legal or regulatory details such as intellectual property, licensing agreements, or compliance requirements. As these require more detailed and specialized attention, they are better suited to be addressed in separate legal or regulatory documents.
Long-term strategic goals or vision statements. While the canvas helps to align the business model with the overall strategy, it should focus on the immediate and tangible aspects.
Irrelevant or unnecessary information that does not directly relate to the business model. Including extra or unnecessary information can clutter the BMC and make it less effective in communicating the core elements.

What Are Your Thoughts on the Business Model Canvas?

Once you have completed your business model canvas, you can share it with your organization and stakeholders and get their feedback as well. The business model canvas is a living document, therefore after completing it you need to revisit and ensure that it is relevant, updated and accurate.

What best practices do you follow when creating a business model canvas? Do share your tips with us in the comments section below.

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FAQs About the Business Model Canvas

How do i determine my value proposition, how can i build and maintain customer relationships, what should i consider when establishing partnerships in the business model canvas, how can the business model canvas help to analyze and optimize my business model, can i use the business model canvas for different types of businesses, how often should the business canvas model be updated or revised, how can i effectively communicate my business model to stakeholders using the business canvas model.

Use clear and concise language
Use visual-aids
Customize for your audience
Highlight key insights
Be open to feedback and discussion

The Business Model Canvas Essay

To find inspiration for your paper and overcome writer’s block
As a source of information (ensure proper referencing)
As a template for you assignment

The Business Model Canvas (BMC) can be defined as a tool that is used in the generation of a business model. “The BMC is made up of nine building blocks forming a chart that describes a firms value proposition, infrastructure, customers, finances, resources, channels, revenue streams and cost structure”(Shaw 2011).

I am going to describe the business of Spotify.com using the BMC. Spotify is a company that helps its customers get the best music collection for their phones and personal computers. It is a company with a large dataset of music tracks. It also enables its customers to browse music from their friend’s collection lists and from music celebrities (Pigneru, 2012).

Key Partners

This refers to the partners that we do business with. They include ,Marantz, Phillips, Onkyo, Sonos, Samsung, Denon, WD, Boxee, Morpher and logitech.

Key Activities

This involves the main mission as to the existence of the company. Theses are the activities that give a company the meaning for its existence. The key activities for spotify are divided into three;

Production – This involves producing the music and distributing it to the customers and loading it up to their website.
Problem solving – Solving problems faced by customers by making use of qualified IT team. Making sure there is enough music in the system.
Platform management.

Value Propositions

This involves value delivered to customers.

Customer Relationship

This is the association between the company and its clients.

Customer Segments

This covers areas where customers are found in the market.

Key Resources

This refers to the resources that make up our value proposition and which will generate revenue and at the same time reduce costs. The resources aim at improving customer relationships and in the distribution of products.

This are the channels of distribution used to get to our customers. It involves using the channels that enable us reach our customers best and in the shortest time. The channel aims at;

Awareness – Creating awareness to customers about our products.
Evaluation – By allowing our customers to evaluate us by having questionnaires that give feedback on our products and services. And having a balance score card for our employees.
Purchase – These refers to the ease with which our customers can pay for our products which can be done through bankers cheque, credit cards, internet money transfer, money orders or in cash.
After sales service – Refers the support given to the customers after the purchase. This includes free delivery to their locations, installation, offering warranties and guaranties and doing regular check-ups (Spinellli, 2012).

Cost structure

This touches on the cost structure of our business and creating value for money.

Revenue streams

This refers to the income generated from the business. It involves ethical business practices by charging customers fairly. The customers can pay for this revenue streams through negotiated bargaining or buying in the real market prices.

Business model pattern

The business model of Spotify has a long tail business model patterns.

Long tail business

This is a business model that focuses on selling a few products to a large number of clients. This is because the business is targeting a market that is not very profitable in terms of sales and targeting a specific market can be too costly (Pignerur, 2012). This business mode is working for Spotify because;

There is democratisation in the production of music in the industry. There is advanced technology that favours the company, and the technology was more costly years back. There are also cheap applications that enables customers download music and videos.
There is democratisation in the distribution process. This has been made possible through the internet where the distribution costs are low, the inventory is always available in the internet, there is little communication and transaction overheads and the internet has opened up the niche market
There is less costs of searching for the products in the market. This because Internet Service Providers (ISP) have lowered their costs. Therefore, it is easy for the niche market to get their products cheaply.
The cost of running the business is low and the company can have unlimited number of clients from the mass market. The company can as well subsidize its costs for its loyal customers (svathy, 2012).

Business Model Canvas Designed for: Spotify.com Designed by:

	Newness, affordability, design, reducing product costs, reducing product risk, product branding, developing superstars, artists, hits and quality products.		Personalized assistance to customers, customer service, self-service, automated services and co-creation.

Extensive automation, outsourcing, overhead reduction, economies of large scale production, variable costs reduction, marketing and talent production.		Sale of music, leasing, sale of assets, consultancy, subscription fees and usage fees.

List of References

Pignerur, A 2012, Business model Generation. A Handbook for visinories, Game changers, and challegers. John Wiley & Sons, New York.

Pigneru, A 2012, anaging creativity and innovation. New york: John Wiley & Sons.

Shaw, J 2011, Business Model Canvas. Web.

Spinellli, J, 2012, New venture creation -Entrepreneurship for the 21th century. Mc Graw Hill, New York.

Svathy, S 2012, Business Model Canvas. Web.

Butadiene Market Analysis
Retail Stores Managerial Aspects
Benefits of Remote Working to a Company
Time Warner Company Strategic Management
Spotify’s Response to the Joe Rogan Situation
MRP: Riordan Electric Fans
Starbucks Coffee Marketing
Warfare in the High Skies
The Tool Box Project
Chicago (A-D)
Chicago (N-B)

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If you’re looking for ideas to create an innovative business model, look no further! This page has business model examples with a business model canvas designed. The business model describes how an organization creates, delivers, and captures value.

Business Model Examples

Check out 17 different business model types with examples of companies for further insights. Try to adopt these business models in your company or startup .

Multi-Sided Platform Model

Multisided Platform Business Model Canvas

The model implies a company provides service to both business parties. To get a better understanding, let’s look at an example – LinkedIn. The site offers a subscription service to candidates looking for employment and companies seeking new hires. Read More about the Multi-sided Platform Business Model .

Companies that use the Freemium Business Model:

Freemium Business Model

The model includes both free and paid services. Typically, a business lures new customers with a free subscription. However, it’s free only for a limited period or with a basic set of features. If customers want to unlock full capabilities, they must pay. The monetization option is ideal for encouraging users to try a product. Usually, freemium is implemented for SaaS or mobile app companies. Read More about the Freemium Business Model .

Subscription Business Model

A business with a subscription business model provides consumers with certain services for a fixed monthly, quarterly, or annual fee. Usually, a company segments the market and makes several offers with different features and prices. These are referred to as tiered offerings. A vivid example is Netflix, with three monthly plans: Basic for $8.99, Standard for $12.99, and Premium for $15.99. The subscription-based business model is suitable for service-based or content websites. The ultimate challenge for a company is to offer valuable content that will make customers return to the vendor constantly. Read More about the Subscription Business Model

Companies that use the Subscription Business Model:

Amazon with Amazon Prime
Dollar Shave Club
Microsoft with Microsoft 365

Peer-to-Peer Business Model

Under a peer-to-peer (p2p) business model, a business serves as an intermediary between two parties. The intermediary takes a commission for driving value for both the demand and supply sides. For example, look at Airbnb: the service charges a commission when a host and hostee make a deal and carry out a transaction. Read More about the Peer-to-Peer Business Model

Companies that use the Peer-to-Peer (P2P):

Couchsurfing

Razor and Blade Business Model

This model can also be referred to as a printer and cartridge business model. One product is marketed high, while another one – low. The thing is, an expensive product can’t be utilized without a cheap one. Hence, a business drives constant profit from associated inexpensive goods. For example, consumers will always keep buying ink if they have printers. Read More about the Razor and Blade Business Model

Companies that use the Razor and Blade Business Model :

Direct Sales Business Model

A direct sales business model takes place when a company adds a personal touch to a sales process. In other words, a sales representative is selling a product directly to an end-customer. It can be a one-on-one or group meeting. The method that Tupperware widely used is still popular, even though technological advancement promotes remote sales and self-service. Read More about the Direct Sales Business Model

Companies that use the Direct Sales Business Model :

Aggregator Business Model

An aggregator business model is a network model. A business is an aggregator if it provides information about a specific service and sells it. Usually, the service is branded. Typically, a company specializes in a particular niche. Read More about the Aggregator Business Model

Companies that use the Aggregator Business Model :

Wholesale Business Model

A traditional business model in the B2B segment, wholesale, is about the supply chain. Each party involved in the supply chain is a wholesale business. So, we can say those who sell raw materials to manufacturers or suppliers and distributors who then sell goods to retailers fall for a wholesale business model. Read More about the Wholesale Business Model.

Companies that use the Wholesale Business Model:

Long-Tail Business Model

If a company sells goods that generate little sales when marketed individually but there is a significant scope of sales when sold in total, it falls under the long-tail business model. This model appeared not long ago, with the rise of the internet. The internet allows consumers to shop for niche goods that used to be unattractive for retailers. Now, however, the situation changed as brands can use advanced targeting and segmentation to reach a specific audience. So, marketing niche products isn’t difficult anymore, which encouraged the development of a long-tail business model. Read More about the Long-Tail Business Model .

Companies that use the Long-Tail Business Model:

SaaS Business Model

Software as a service (SaaS) is a delivery business model implemented by tech companies that lease the software to customers via central, cloud-based systems. Typically, clients pay a subscription fee to get the license for centrally hosted software. Read More about the SaaS Business Model .

Companies that use the SaaS Business Model:

Dropshipping business model

The dropshipping business model is, in short words, a store that doesn’t have stock. It purchases the products from a third-party supplier – commonly a wholesaler or a manufacturer – who ships them directly to the end consumer. So, there is no need for inventory, and the seller doesn’t have to handle the product. It is usually a good option for entrepreneurs, especially beginners, because there is no need to open a brick-and-mortar store, and that normally means smaller investments. So, the drop-shipper is essentially a middleman. It’s possible to build a sustainable business from a simple laptop. Read More about the Dropshipping Business Model.

Companies that use the Dropshipping business model:

Low-Cost Business Model

In short words, the low cost business model is based on a strategy by which the business offers low prices in order to instigate demand thus, gaining market share. This business model can be adopted by virtually any company, but it is usually indicated in cases when there is no (or little) competitive advantage or when it is easier to achieve scale with production volumes, so they apply the strategy of cost advantage. Read More about the Low Cost Business Model.

Companies that use the Low-Cost Business Model:

Dollar General

Franchise Business Model

The franchise business model is usually the business model chosen by those who want to start a new business, but do not have much idea how to begin it. That is because the franchising system allows you to acquire a ready-made business, with a consolidated brand and know-how already tested. Virtually, you buy a brand and all the processes. That way, since you don’t have to start from scratch, there is no need to test the entire business model from the beginning. You basically invest in a ready-made business and apply its processes and techniques to the location you choose. On the other side, the business owner benefits from not having to invest in new outlets or units. Instead, they distribute their goods or services through licensed sales points, thus increasing their brand presence. Read More about the Franchise Business Model.

Companies that use the Franchise Business Model:

McDonald’s

Crowdsourcing Business Model

As the name suggests, the crowdsourcing business model refers to when the crowd act as a source for the business – usually some multisided platform . There are many options of crowdsourcing, but all of them involve opening tasks of issues to a large group in order to receive their input for operation. The “crowd’ of this business model may be made up of customers, ordinary citizens, specialists, other entrepreneurs, and business owners/managers, etc. The company is going to employ their knowledge to benefit your business. For this knowledge to be acquired, the business must create solutions for the user to get interested in collaborating, and, at the same time, earn money as a business. Let’s go a little deeper. Read More about the Crowdsourcing Business Model.

Companies that use the Crowdsourcing Business Model :

Blockchain Business Models

Since Satoshi Nakamoto published the article “Bitcoin: A Peer-to-Peer Electronic Cash System”, in 2008 (and released the open code one year later), blockchain technology seems to have gained life into businesses. More and more companies have started operating with blockchain in their business. There are successful examples of blockchain business models already in course, and innovation seems to evolve quicker and quicker. Read More about Blockchain Business Models.

Ghost Kitchen Business Model

Ghost kitchens are restaurants that use food delivery apps to render services to their customers without the use of dining halls and other features made available by conventional restaurants. It refers to the physical space where fast food service providers make food for off-premises (pick-up or delivery) services. They grant online orders to customers that require food delivery services. Read More About the Ghost Kitchen Business Model.

Productized Services Business Model

Productized Services Canvas - Productized Services

It is obvious to even the most casual observer that the service industry has seen significant growth in the last few decades. With this growth comes a wide range of innovations in various sectors, which have largely been responsible for the rapid development of the industry. One of these innovations is productized services. In this article, we’ll explore how the productized services business model works, its strengths and weaknesses, as well as the opportunities available to this form of business. Read More about the Productized Services Business Model.

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Home — Essay Samples — Business — Business Analysis — Business Model Canvas

Business Model Canvas

Categories: Business Analysis Technology in Business

About this sample

Words: 679 |

Published: Sep 19, 2019

Words: 679 | Page: 1 | 4 min read

Works Cited

Lancelott Gutierrezcampbell. (2017). The business model canvas: Let your business thrive with this simple model. CreateSpace Independent Publishing Platform.
MFS. (n.d.). Business plan. Retrieved from https://www.slideshare.net/ErshadulIslam/business-plan-237082609
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
Prahalad, C. K., & Hamel, G. (1990). The core competence of the corporation. Harvard business review, 68(3), 79-91.
Ries, E. (2011). The lean startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses. Crown Business.
Schmidt, M. (2012). Business model innovation: Developing sustainable business models. BoD–Books on Demand.
Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.
Wirtz, B. W., & Schilke, O. (2018). Business model innovation: Towards an integrated future research agenda. Journal of Business Research, 86, 225-238.
Zott, C., & Amit, R. (2010). Business model design: An activity system perspective. Long range planning, 43(2-3), 216-226.
Zott, C., Amit, R., & Massa, L. (2011). The business model: Recent developments and future research. Journal of management, 37(4), 1019-1042.

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Essays on Business Model

We found 30 free papers on business model, essay examples, costco wholesale corporation: mission, business model, and strategy.

Business Model

Corporation

In 2008, Costco achieved sales of around $71 billion. These sales were spread across its 544 warehouses located in different states, Puerto Rico, Canada, the United Kingdom, Taiwan, Japan, Korea, and Mexico. Among these warehouses, over 50 stores had annual sales exceeding $200 million. Notably, two stores even surpassed $300 million in sales. On average,…

Business Model Canvas Zillow Sample

The internet’s ability to supply entree to information has improved existent estate communications and concern ( Aalberts and Townsend. 2002 ) . Business theoretical accounts represent the concern logic of companies. They are executed by company web sites and are of import to the success of companies. E-business theoretical accounts represent the principle of how…

Cork’D Business Model: Building a Social Network for Wine Lovers

Business Process

Do you like the business model and do you think that Cork’d has a real opportunity that will make them money? Cork’d business model is focused on getting more users to sign in for free. For me this is a weakness for the company because it reduces the sources of revenue. At the same time…

Huckleberry Finn: A Good Role Model

Huckleberry Finn

“The Adventures of Huckleberry Finn” gives a ocular expression at the clip in which the writer Samuel Clemens lived. He explains how he felt about his life through the eyes of a immature male child named Huckleberry Finn. Huckleberry Finn has many escapades that teach him life lessons we can larn from today. Although there…

Kathmandu Sample Assignment

Online Shopping

Founded in 1987 as a small specialist outdoor retailer in Melbourne, Katmandu now operates in Australia, New Zealand and also the UK with a network of about 130 stores and an online shop. The company strives to provide quality, functional, and stylish products with technical attributes. Its products inspire customers to travel, explore the outdoors,…

Dell Operations Strategy

Information Technology

The global and industry issues companies face, combined with the current turbulent financial and economic environment, are challenging even the best companies to remain focused on their core capabilities, customers and markets. To be successful in an uncertain environment, a company must make the right choices that enable it to develop distinctive capabilities and remain…

Strategies to Fight Low-Cost Rivals by Nirmalya Kumar

Consumers desire the advantages that your new offerings would bring and are willing to pay for them. By reducing the cost of the benefits you plan to provide, you can attract more customers. HP’s restructuring has decreased Dell’s cost advantage from 20% to 10%. Customers have shown appreciation for additional benefits such as instant delivery…

Porters 5 forces for Flipkart

Threat of New Entrants : Industry seems to have very high potential but is at its nascent stage. Lots of scope of growth in the future Many small players might enter to explore the market High capital investment is required as it is still in the nascent stage. Would not be much of a deterrent…

Interfaceraise Case Study

Sustainability

1. What is InterfaceRAISE’s value proposition? InterfaceRAISE’s value proposition is that Interface’s firsthand experience in implementing sustainable strategies, practices and culture will accelerate other companies’ leanings and performance in this area. InterfaceRAISE will be a credible peer-to-peer consultancy in this field due to Interface’s reputation as a successful pioneer in sustainable manufacturing. Interface have a…

How to design a winning Business Model? Sample

Value proposition

Because of the economic lag in developed economic systems and the mature markets more and more companies are encouraged to come in in emerging markets. We can detect an increasing force per unit area for MNE to come in in emerging economic systems by aiming in-between and low Base of the Pyramid. The taking companies…

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Business Model Essay Examples

Use our extensive ready Business Model essay samples database to write your own paper. Get access to more than 50,000 essays and 70,000 college test answers by buying a subscription to it. Our collection of essays on Business Model on all subjects gets replenished every day, so just keep checking it out!

Do you think Kappmeyer should sign the proposal, and why? What pushed USS to stay with conventional technology? My recommendation based on analysis of the case and understanding the basic nature of disruptive technologies, and their impact on the general industry is that Kappmeyer should not sign the proposal. The main reason for that is […]

The goal of this report is to make a recommendation to Webvan’s management team whether Webvan, once the largest online grocery enterprise in the United States and a large investment failure, should be restarted as a new enterprise using the original strategy and business model before the company went bankrupt in 2001. Webvan began in […]

In the business world, strategy is probably the most often used and the most often confused term. The article ‘Why Business Models Matter’ clarifies and elaborates on crucial element of any organization. The Author, who also wrote, ‘What Management is’ asserts that the business model and strategy is the basis of any organization whether it […]

What Is Strategy and Why Is It Important? CORE CONCEPTS A company’s strategy consists of the competitive moves and business approaches that managers are employing to grow the business, attract and please customers, compete successfully, conduct operations, and achieve the targeted levels of organizational performance. A company achieves sustainable competitive advantage when an attractive number […]

Introduction Dell and Hewlett Packard (HP) are two dominant companies in the PC market. The CEO of HP needs to comprehend Dell’s strategy for attaining a competitive edge to effectively respond to it. The purpose of this report is to furnish the CEO with the required information. The objective of the report is to provide […]

This project book contains information about the theme and background of this project (1) and the exact project assignment you are required to develop (2). As this is a team project, we have provided you with additional information about the team work necessary to complete your project successfully (3). Finally, a detailed build-up of how […]

What specific approaches did Bonnier and Arrival use to overcome related challenges? Due to Orwell installation in San Francisco (in the heart of the digital revolution), Bonnier perceived earlier the consequence of digitization on his traditional market segment. Orwell also placed a bet on digital touch screen and was one of the first media companies […]

Can a Product Manufacturer Become a Successful Service Provider? In Pursuit of a Business Model that Fosters Complementarily between Product and Service Activities perspectives Vivian Visions and Bart Van Alloy Academic paper to be presented at the Academy of Management Conference, San Antonio, LISA, August 2011 Why this paper might be of interest to Alliance […]

Wal-Marts venture into South Korea is yet another example of a company attempting to duplicate its strategies and business model unsuccessfully. Wal-Mart didn’t consider how the vast differences in culture could affect their survival and ultimately let their complacency, conservatism and conceit get in the way. Their continued losses forced them to withdraw their investment […]

Introduction Fred Smith started FedEx in the early 1970s, only two years removed from service in Vietnam in the Marine Corps. Still the leader of the company today, Smith has built one of the world’s most successful logistics firm on leadership principles derived from his experiences in the Marines. These principles have become incorporated in […]

EPD is facing difficulties in transforming their business model. They need to shift from being focused on products to being customer-oriented. Technological advantage is no longer the key success factor in the component market. To be successful, it is important to have market-oriented people and encourage close communication among teams so that new products can […]

Discuss and provide examples of the changing factors that will influence business in the future (e. g. , new investment techniques, new forms of communication, new management structure, new technology, or new marketing techniques). Select 2 of the 5 identified factors and explain in detail the factor that was chosen and provide an example. New […]

Whether you’re building gadgets, selling software or starting a nonprofit, your starting point is a vision, which gets turned into a plan of action. In business, your plan is the road map that will help you pinpoint the answers to some of the most important questions pertaining to your venture: What are you selling? How will […]

Memo to: from: subject: Business Plan for Room For Dessert Date: [21. 09. 2010] In this memo I summarize my analysis of the business plan for Room for Dessert (RFD) and evaluate if the proposed venture represents a good investment opportunity. My analysis focuses on the fit between the people and the opportunity only. Successfully […]

Contrast eBay’s original business model with its latest proposed business model. With eBay’s original business model, the company had nowhere to adjust for the changing technology in e-Commerce. Because consumers were buying more products from the fixed price type of stores, and the prospect of auction sites wore off, the original business model will cause […]

Abstract Over the years 1994 – 2003, white goods producers Whirlpool Corporation initiated and implemented changes to their business model to enable them to move from a previously engineering focused organisation to a more customer focused entity. The structure and processes they put in places has since embedded itself in the company’s culture. This report […]

Q1 – Evaluate Patagonia’s business model. How important to Patagonia’s business model is its environmental position? It all started out in 1957 when Yvon Chouinard–Emeritus and a couple of friends began to make pitons. Nine years later in 1966, Chouinard opened a shop I Ventura, California. To understand Patagonia’s business model, it is necessary to […]

The entrepreneurship and small business: MUJI case study Introduction In the global business, most of popular brands have been the entrepreneurship before they success. A number of individuals, who want to invest in some business, must have the investment budget or good financial status. However, the money is not the basic factor to invest the […]

Is Facebook Disruptive? If So, How? Disruptive Innovation, Facebook What is the most terrible nightmare to users devoted to Facebook? Let’s think about disruptive innovation having been achieved by Facebook. Facebook subscribers of 0 person in 2004 became reached to 800 million people within 6 to 7 years. However, this is nothing more than start. […]

NPD Trends and Practices The story of Eli Lilly’s open innovation journey—how one company developed a mature model Kevin Schwartz Bret Huff Kevin Schwartz, Director, PrTM, and Bret huff, VP of Chemical Products r&D, Eli Lilly and Company. Over the last decade, the giant pharmaceutical companies have moved away from their reliance on “blockbuster” drugs […]

Building and operating a successful business is no longer enough due to the decline in business longevity. In 1958, the average tenure on the S&P 500 was 57 years, but it decreased to 30 years by 1983 and further dropped to only 18 years in 2008. These statistics highlight the need for a fresh management […]

In today’s competitive business environment, it is hard to stand forward many competitors. However, Wahl-Mart Inc, the largest retailer in the world can stay at this position for decades. Peter Ducker, a leader in the development of management education, said:”Nowadays the competition between business is not the competition of products but the competition of business […]

E-Commerce Business Models

Introduction, b2c e-commerce business models, b2b e-commerce business models, c2c e-commerce business models, m-commerce business models, e-commerce business models types: example companies.

The era of electronic commerce has existed since 1995. The computer revolution in the business world has since changed immensely with the introduction of Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C) and m-commerce models. Majority of the business firms have adopted e-commerce in harnessing growth and development (Loudon & Traver, 2013). The current technology development has become an integral factor in improving business and market competitiveness.

However, e-commerce exists in different models such as the B2B, B2C, C2C and m-commerce. B2B business model involves transactions between businesses. For instance, a supplier is involved in a B2B when supplying to other individual businesses. Importantly, B2B is supported by Electronic Data Interchange (ED) technology. B2C business model involves firms selling directly to individual consumers. For example, retailers dealing with end consumers are an example of B2C business model.

Other business examples include travel services offered in the tourism industry. Online retailers, transaction brokers and market creators are exemplary models of B2C business. C2C is a business model that allows consumers sell to each other without involving retailers or wholesalers. C2C allows the consumer to place an item for sale on an online market without charges. Amazon and eBay are examples of online markets that facilitate C2C business model. M-commerce is the latest business model that utilizes mobile devices in conducting transactions.

M-commerce is a wireless mode of business where the use of laptops and smart phones connect to the web for transactions such as banking, stock trading and travel reservations. M-commerce is expected to outgrow other models of business in the future. The following research highlights examples of B2C, B2B, C2C and m-commerce business models. In addition, the research focuses on companies, products and services that do not subscribe to e-commerce, and how they can apply the same in conducting business.

Online retail stores are components of B2C models and are similar to bricks-and mortar businesses. Typically, online retail stores have physical subsidiaries and virtual stores. Barnes & Noble, Walmart and Staples are examples of companies that operate virtual and physical stores. However, there are companies that only operate in a virtual world. For example, Amazon, iTunes, Drugsore.com and eBay are typical e-tailers that use online mall and catalogs (Loudon & Traver, 2013).

Community providers like Facebook, LinkedIn, Well.com, iVillage, Fool.com and Twitter are renowned for their social connection services. Community providers provide an online platform for business to share information on products and services they intend to sell. Sharing of video, pictures and information regarding products and services is a common characteristic of community providers. Another example of B2C model is content providers that trade on information.

In any case, content providers deal in intellectual property, distribution of information, video, music and text using the web as a marketplace. Trading of e-books, online journals and magazines, are also a within the scope of content providers. Renowned content providers include WSJ.com, CNN.com and CBSSports.com. B2C business model incorporates the use of portals or search engines like Google, Yahoo, Ask.com and MSN in providing content and services (Loudon & Traver, 2013).

In most cases, consumers use portals as a gateway to search for their favorite products and services. Other prominent examples of business models associated with B2C model include service providers like Google Docs and Gmail, as well as transaction brokers like Ameritrade and Datek.

Business-to-Business (B2B) models are more prevalent than B2C commerce. As indicated earlier, B2B utilizes EDI technology to ensure transactions between suppliers and purchaser remain private and confidential (Loudon & Traver, 2013). Examples of models that suit B2B business include the e-distributor, where companies utilize online catalogues to display their items. Grainger.com is a renowned e-distributor with online catalogs used to access and provide information of over 1 million items.

E-procurement firms like Ariba use customized software and integrated online catalogs that organize procurement procedures for vendors. The customized software and integrated online catalogs integrate additional information on services such as shipping, insurance and finance. In this context, e-procurement software is an integral element of value chain management. E-procurement software service providers earn money by charging transaction or annual licensing fees (Loudon & Traver, 2013).

C2C business models do not involve other business parties other than individual consumers. However, business between individual consumers qualifies to be e-commerce when it is electronically-facilitated. Online auction is an example model of B2B commerce, where individual consumers list their items for sale in an internet-based company such as eBay (Loudon & Traver, 2013).

Online classified advertising sites, as well as online retailers also support C2C businesses. In this regard, Craigslist and Amazon are renowned online classified advertising site and online retailer that support C2C respectively.

M-commerce is the recent e-business model entry since the inception of mobile devices. M-commerce models empower businesses and individuals to use their mobile phones, tablets and laptops in conducting transactions such as purchasing, payment and banking (Loudon & Traver, 2013). Mobile money transfer is a renowned m-commerce concept where hand gadgets are used to transfer money between businesses, customers, institutions and individuals.

M-PESA and Zap are renowned money transfer services provided by Safaricom and Airtel companies in Kenya (Kendall, Maurer, Machoka & Veniard, 2011). Mobile ATM business models allow bank customers to access banking services using their mobile phones. Vodafone is an example of a mobile service provider that allows Hungarian Citizens to make bank payments and pay bills using mobile phones at an ATM machine.

Mobile browsing allows individual consumers to access content over the internet using internet-enabled hand gadgets. Mobile purchasing allows individual customers to access online catalogs from businesses and make an order electronically. However, businesses develop customized mobile websites that allow consumers to navigate using a mobile device. Additional services supported by m-commerce include marketing, advertising, brokerage and payment services.

There exist renowned mobile applications that have proven the effectiveness of m-commerce. The Starbucks mobile application is a household name in the United States (Kaplan, 2012). Coffee consumers use the mobile application in paying for their drinks. The McDonald’s Sverige is a mobile application available in Sweden and is reliable for online purchases and delivery payments (Svensson, 2009). REI retail store has mobile application which is renowned in outdoor clothing and gear industry (Duffy, 2004).

The application allows customers to view products online and give a feedback about the items or services provided. The application is integrated with online social media like Facebook and twitter to provide customers with regular updates about new products, services and price adjustments.

Pickering Lumber Company in East Texas is a renowned local timber milling business (Johnson & Gerland, 1996). However, the company still utilizes conventional business practices. In this context, the company assumes that its popularity within the state is enough to maintain its market competitiveness. In any case, the company does not utilize a B2C business model as expected through electronic media.

The company can utilize a website to market its products and services among its target customers. The company can develop a website portal where customers can make order inquiries, as well as product information. Sharing information through content providers is important to customers who want to learn more about the company’s products and services.

McDonald’s and Kentucky Fried Chicken (KFC) business do not utilize B2B models. It is important to note that a B2B lengthens the chain of distribution especially if the commodity traded has a short expiry date. In addition, lengthening the chain of distribution has costs implication to the end consumer and market.

However, McDonald’s and KFC can use B2B models to ease the mode of transactions between the companies and suppliers. In this context, using EDI technology to make instant payments to suppliers is integral in improving the value chain (Monczka, Handfield, Giunipero & Patterson, 2008). B2B model like the e-distributor can help McDonalds or KFC in accessing distant customers who want to have information about the companies’ products and services.

Companies like Google, Yahoo and Facebook allows customers to interact without offering any additional support such as payment options. In this regard, additional applications such as payment portals to support the use of credit and debit cards can increase the convenience and reliability of using social media in making purchases.

JP Morgan Chase Bank can introduce m-banking without necessarily using mobile applications that are supported by the internet. In this regard, potential customers who do not have iPhones or android gadgets do not have to access mobile applications to conduct m-banking. In addition, Times Publishing Company can benefit from an application that supports mobile subscription of the daily newspaper and payment.

Technical products such as start-up software and hardware are difficult to sell through B2C models. In any case, technical products that are newly developed require much research and market demonstrations. However, integrating a Business-to-Developer (B2D) model with B2C would ensure that the customer gets relevant information from a reliable third party. In this context, the developer’s websites and other media platforms will be used to ensure that the customer gets the relevant information about the products.

In any case, the developer assumes the liability of the product from the manufacturer to the consumer. Selling of vehicles through B2C business model is difficult and has not been realized in recent years. In any given case, companies prefer selling the product through another business fraternity. General Motors can utilize B2C model to sell Chrysler or Ford through B2C since their products are widely popular in the world markets. Heavy machine equipments do not prefer trade through virtual stores.

This is due to critical technical demonstration required before a customer decides to make a purchase. Therefore, sharing information through community and content providers as evidenced through videos can be used to demonstrate technicalities of the products.

Textile products rarely use a B2B business model. Businesses dealing in finished textile products prefer using the internet for marketing. However, with a B2B model, companies can ensure that sourcing of textile raw materials from suppliers is timely. Products such as daily newspapers do not utilize a B2B model, but with digitization of the products, distribution of the same through online companies can be effective in harnessing market competitiveness.

Intellectual properties cannot be traded through C2C models. In fact, this requires facilitation from a legal office which is not possible through the internet. Stock market shares are sensitive products that cannot be traded through the internet or social media. However, with the increasing development of software, it is possible to create online portals where confidentiality of trading with intellectual properties of stock market shares is facilitated privately.

Nevertheless, this requires the development of secure portals that include virtual contribution of a legal office either through online forms and provision of terms and conditions required in trading of intellectual property or stock.

Currently, products like motor vehicles do not subscribe to m-commerce models. In this context, the mentioned products are technical and require well documented transactions to ensure that quality aspects are observed. In addition, almost every technical product cannot be transacted through a mobile phone since the gadget may not handle the required item descriptions. From this perspective, trading of motor vehicles requires special mobile applications that incorporate item description once a customer tries to download the information.

In addition, intellectual properties are not sold through mobile applications. However, development of customized mobile applications that allow communication between customers and the owner can effectively support m-commerce. Healthcare products are currently not traded through m-commerce models. From this perspective, the industry tries to safeguard ethical consideration required in selling of healthcare products.

However, licensed pharmaceutical companies liaison with medical facilities ensures that clients get the prescribed drugs. A special mobile application that networks a pharmaceutical business, medical facility and the client ensures that an order from the latter is medically certified by an expert.

Services such as customer portal licensing do not involve a B2C model. Apparently, such kinds of services are expensive since a customer is charged per login to the system. However, customization of the portal system can be conducted to ensure that customers are charged subscription fees allowing them to navigate through the portal for maximum utilization. In this context, Partner Relationship Management (PRM) systems are deemed effective in structuring of support portal logins that are limitless.

Healthcare services do not subscribe to B2B models (Van Overwalle, Van Zimmeren, Verbeure & Matthijs, 2006). The business model is only possible when referral services are required from one medical facility to another. In this context, accessing medical services through EDI networks is important for customers to know where to access referred services.

In addition, healthcare services cannot be traded between individual customers unless one of them is a medical professional. However, for this service to be considered legal, the C2C model must verify details of the services provided. Healthcare services cannot be accessed through mobile devices especially if the service requires prescription of drugs and laboratory tests. In this regard, m-commerce can only support medical consultation services through a legally and medically verified mobile application.

The emergence of e-commerce is notably one of the greatest innovations of modern times. E-commerce has revolutionized business practices by effectively addressing issues of cost, reliability and market competitiveness. Today, businesses are quickly adapting to B2C, B2B, C2C and m-commerce models as a conformity to modern business practices. Apparently, companies, products and services that used conventional business practices can now subscribe to new models as a matter of necessity.

Duffy, D. L. (2004). Multi-channel marketing in the retail environment. Journal of Consumer Marketing , 21 (5), 356-359.

Johnson, M. C., & Gerland, J. K. (1996). Tapping” Green Gold”: The Steam Rail and Logging Tram Roads of East Texas. Environmental History , 46-65.

Kaplan, A. M. (2012). If you love something, let it go mobile: Mobile marketing and mobile social media 4×4. Business Horizons , 55 (2), 129-139.

Kendall, J., Maurer, B., Machoka, P. & Veniard, C. (2011). An emerging platform: From money transfer system to mobile money ecosystem. Innovations , 6 (4), 49-64.

Loudon, K. C. & Traver, C. G. (2013). E-commerce. Business. Technology. Society . Upper Saddle River, NJ: Pearson Education.

Monczka, R., Handfield, R., Giunipero, L., & Patterson, J. (2008). Purchasing and supply chain management . Boston, MA: Cengage Learning.

Svensson, C. R. (2009). CultureShock! Sweden: A Survival Guide to Customs and Etiquette . Singapore, SG: Marshall Cavendish International Asia Pte Ltd.

Van Overwalle, G., Van Zimmeren, E., Verbeure, B., & Matthijs, G. (2006). Models for facilitating access to patents on genetic inventions. Nature Reviews Genetics , 7 (2), 143-154.

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Business Model in the E-Commerce

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✍️ Type:	Essay

Business Models and strategies

Ecommerce refers to a business model where the activities of the business are conducted electronically via the internet. There are various types of eCommerce as indicated below:

Business -to- Business (B2B)

This type of eCommerce refers to an electronic business activity whereby companies transact business activities with each other (Harvey Norman warms 2011). An example of such business is www.alibaba.com, where wholesalers sell their goods to retailers. For a B2B eCommerce to be effective, business models such as brokerage must be taken into consideration. In this case, brokers become the market- builders for a commission in return.

Business- to- consumer (B2C)

This kind of eCommerce involves businesses and consumers. Through electronic systems, businesses are able to sell goods and provide services to the general public (Harvey Norman’s new website 2011). A good example of a B2C business is Amazon where businesses sell goods to consumers. Manufacturers can use a manufactures’ model if they want to supply directly to the consumers since the model aims at compressing the distribution channel.

Consumer- to- consumer (C2C)

This kind of eCommerce refers to a situation whereby consumers sell goods to other consumers electronically via sites offering classifieds, forums, and auctions for free. An example of a C2C kind of eCommerce is eBay where consumers post their goods free for sale. For a C2C e-commerce brokerage model is inevitable. This is so because consumers need someone to come in and incur the cost of bringing them together (Harvey Norman reveals 2011). Other business models that could be useful for C2C include the advertising model, community model, subscription model, and utility model.

Consumer- to- business (C2B)

This refers to consumers posting individual or group projects giving a clear indication of a budget constraint. Within a few hours, companies can review the requirements of the consumer and bid on the posted projects. A good example of such eCommerce is www.elance.com, where freelancers all over the world provide their services via the platform. Without the brokerage model in C2B, this kind of eCommerce would not be possible. Consumers need the means to pass their message to potential companies and this can only be possible through the brokerage model (Five things Gerry Harvey 2011).

System Building- processes, tasks, and techniques

A reach picture model refers to a diagrammatic representation of the stakeholders in a company, their concerns, and a number of structures in a work context. Rich picture diagrams can be used to affirm the findings of an observation thereby being used as evidence for the final report. In order to come up with a rich picture, model one has to visualize the model (Harvey Norman reveals 2011). This aids the viewer’s understanding and imagination. Below is a rich picture model of freelancers’ websites. The website is a consumer- to- business e-commerce where consumers post projects and companies submit their proposals.

The key stakeholders from the rich picture diagram above are elanced, consumer, PayPal, and freelancing companies. Elance act as the brokerage model linking the consumers and the freelancing companies for a commission (normally 8.75% of the total cost of the project). Freelancing companies are registered on the website free of charge. They are then required to file up their payment details and personal information once their accounts are activated.

Consumers are also required to follow the same procedure as the freelancer and thereafter they can post their project details and start reviewing the project proposals. Once a consumer selects a freelancer, he or she is expected to escrow the funds for the proposal via PayPal. Elance then releases the funds to the freelancing company less their commission once the consumer is satisfied that the project is completed to his satisfaction.

Rich picture diagrams are advantageous in that they do not require expertise to draw them. However, they can be complex to understand if the situation in hand involves a complex environment such as online business (Lau 2006). The rich picture diagram above is an indication of complex eCommerce businesses that involve customers and buyers all over the world. Ecommerce is a global market that has untapped potential. More individuals are joining the online business, sharing business ideas, and increasing competition among businesses.

Business and I.T Strategies

There are five aspects that must be looked into in order to understand the kind of competition within an eCommerce environment. These aspects include the threat of new market entrants, degree, and nature of the competitive rivalry, customers’ bargaining power, suppliers’ bargaining power, and competition brought about by a substitute product (Bonera 2011). Without these five key factors, one can never understand the intensity of rivalry within the eCommerce industry.

Newmarket entrants are a threat to businesses in the eCommerce world. If new entrants join the industry, they are likely to dominate a share of the market. This will lead to intensified rivalry and thereby reducing the profit margins due to competition. The bargaining power of suppliers is also a key factor that must be looked into when it comes to internet business. If suppliers exercise their bargaining power, they are more likely to sell their products at higher prices thereby squeezing profits earned via eCommerce.

The bargaining power of customers is also an important aspect to be considered when doing online business. Online business involves stakeholders all over the world. There are numerous suppliers of a particular product or service and each supplier sells his products at his own convenient price. This makes customers be more powerful as they are spoilt for choice. This also gives customers an opportunity to dictate the prices for goods and services. If the customers are powerful, they will be able to pull down the prices for goods and services.

Ecommerce is a growing business trend. New and efficient products are being sold via an electronic business portal. Products that meet the same needs as old products are made readily available to consumers via the internet. With such substitutes being provided in the eCommerce market, prices of goods sold online are likely to drop due to competition. This will in turn reduce the profit margins for companies engaging in eCommerce.

Given that online business engages business participants all over the world, competitive rivalry is likely to be intense. This will lead to price wars and in turn price reduction. Competitive rivalry in eCommerce is also likely to bring about investment in new products and innovation in order to cope with the stiff competition.

The online business is fast-growing with new ideas and trends emerging to conquer the market. Consumers are beginning to trust online transactions thereby increasing the revenue collected from e-commerce related activities. With internet providers working hard to enable consumers to access the internet from the comfort of their homes, more consumers are likely to join the online market. This will give the businesses that have already taken advantage of e-commerce an opportunity to increase their sales revenue. More secure and efficient payment systems are also likely to be set up to reduce the cost of transactions and also reduce the incidences of fraud.

With I.T, online business is likely to become efficient as technology is more likely to reduce paperwork and depending on digital databases to store crucial business information (Kinder, 2002). Information technology also allows businesses to connect easily regardless of the distance. Such communication systems reduce the time and cost that would have otherwise been wasted if the traditional communication methods were to be used.

Systems Analysis Techniques and Tools

A use case diagram is a horizontal ellipse that describes a system of actions providing measurable ideas. The diagram below shows a use case diagram of a freelancing website.

A use case diagram for Elance

Use case diagram of a freelancing website

A use case diagram has three main components as indicated in the diagram above. These include; an actor (1), a use case (2), and a system (4). An actor refers to a group of persons with a common objective, devices, or organizations that interact with the main system (Website). As for a use case, it refers to actions that are usually accomplished by an actor in pursuit of a particular goal. A system refers to whatever that has been developed. In order for the use case to be effective, there must be associations (3). These are indicated by straight lines. In order for an association to exist, there must be an actor that relates to the system described through a use case.

From the use case diagram, it is visible that the website acts as a brokerage model. Through the website, customers are able to transact with freelancers thereby being able to increase their sales (Xing, 2001). Through the website, customers are also able to view the price quotes for specific projects hence making them able to set their own project prices. The use case diagram also shows that only the customer can post the project. The website allows customer-freelancer communication to allow them to effectively deliver on each partner’s end of the bargain.

Ecommerce is a business industry that is growing at an alarming rate. New businesses are coming up and taking advantage of the untapped online market. Even with this untapped market, businesses are faced with various challenges regarding eCommerce. One such challenge is trust; most consumers still do not trust online businesses and this acts as a hindrance to the already set up websites. Another challenge that is faced by internet businesses is the fact that they need to work on-site SEO (McCarthy, William & Pascale 1997).

This is an inbound marketing strategy that is used by online businesses to drive traffic to their sites. Most internet business owners do not understand this marketing tactic and this makes their sites to be placed at the bottom of the search engine result page. Business owners can also increase traffic to their sites by taking advantage of social media. If these businesses do not know how to maximize the potential of social media, then they are likely to find online competition to be unfavorable. It is therefore important for business owners to keep updating themselves on upcoming online business trends.

List of References

Bonera, M. 2011. ‘The propensity of e-commerce usage: The influencing variables’, Management Research Review, vol. 34, no.7, pp. 821-837.

Foo, F. 2013. Harvey Norman warms to online sales but rivals far ahead. Web.

Hammond, M. 2011. Harvey Norman’s new website incorporates franchisees. Web.

Khin, E W, Fatt, C K, & Kaur, S. 2010. ‘The implementing of business-to-business E-commerce application: An australian case study’, Enterprise Risk Management , vol. 2, no. 1, pp. 1-23.

Kinder, T. 2002. ‘Emerging e-commerce business models: An analysis of case studies from west lothian, Scotland’, European Journal of Innovation Management, 5 (3), 130-151.

Lau, S Q. 2006. ‘Domain analysis of e-commerce systems using feature-based model templates’, University of Waterloo (Canada). Web.

McCarthey, EJ , William, D P & Pascale, G Q. 1997. Basic marketing , Irwin, Sydney.

Salek, N. 2011. Harvey Norman looks to e-commerce, CRN Connecting the Australian Channel . Web.

Stafford, P. 2011. Five things Gerry Harvey must get right on his new website. Web.

Xing, J 2001, ‘Commitment-based interoperation for e-commerce’ , North Carolina State University . ProQuest Dissertations and Theses, 140-140 p.

Zappone, C 2011. Harvey Norman reveals online move . Web.

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Essay – examples & model answers | B2 First (FCE)

FCE Essay Examples: Topic (Environment)

Example exam task:.

In your English class you have been talking about the environment. Write an essay using all the notes and give reasons for your point of view.

Example Answer (Grade: 3)

Example answer:.

I think that my country has problems with pollution to the environment like all other countries. This problem is normal for Russia. We have big problems with transport because there are too much cars in our country. And because of that we have problems with atmospeer, air in my city and in all Russia is really dirty and sometimes I can’t make a sigh because it smells around me and of course around that cars on the road. I’ve heard about tradition of one country. They don’t go anywhere by car one day a month or a year, they just use bycicle or their feet. I think it could be very good if we had a tradition like that.

So, what about the rivers and the seas? Yeah, there are some really good and clean rivers and seas where you can go, but there are not many of them. Once I saw the river OB in my city, it was about two years ago but I stil remember that in some places it was not blue, it was green or purple I didn’t really understand because it had different colours.

I don’t know what should we do. Maybe we should just open our eyes and look what we did. But Russian people don’t care about the world around them many people care only about themselves an that’s all.

So, the best idea is look around and try to do something good for our planet and for us and our children.

FCE, CAE, CPE

Practice, write & improve, examiners comments & grade:.


	3	All content is relevant to the task but the target reader is on the whole informed rather than fully informed as, the central question as to whether or not the problems can be solved has not really been addressed. The candidate discusses the environmental impact of transport and the cleanliness of rivers, and provides one suggested solution for the problem of transport (They don’t go anywhere by car one day a month). The writer’s opinion is clear in I think it could be very good if we had a tradition like that. No solutions are discussed for rivers and seas, and no third aspect of environmental damage is provided.
	3	The conventions of essay writing are used; there is an opening statement and a development of the subject matter, with a conclusion at the end. The register is suitably neutral for the most part, although the use of a colloquial yeah is not consistent with the rest of the essay. The essay is written for the most part in an objective way, but there is use of personal, subjective examples (Once I saw the river; I can’t make a sigh), which lessen the impact of the bigger problems. The target reader’s attention is held and straightforward ideas are communicated
	3	The text is generally well organised and coherent. It is separated into paragraphs and the punctuation is generally used effectively, although there are some long sentences (And because of that we have problems with atmospeer, air in my city and in all Russia is really dirty and sometimes I can’t make a sigh because it smells around me and of course around that cars on the road). There is a variety of linking words (because; and; So; because of that) and some cohesive devices such as referencing pronouns, relative clauses and rhetorical questions to connect the ideas within the text.
	3	There is a range of everyday vocabulary used appropriately, and although there are errors, they do not impede communication (atmospeer; bycicle; sigh). There is a range of simple and some more complex grammatical forms: past and present verb forms are used with a good degree of control.

Example Answer (Grade: 3-4)

To begin with pollution and damage to the environment is the most serious and difficult problem for countries of all over the world. Scientists of different countries predict a global ecocatastrophe if people won’t change their attitude to our planet.

First of all a huge damage to the environment brings a transport. People can’t imagine their living without cars, buses, trains, ships and planes. But it’s an open secret that one of disadvantage of these accustomed things is harmful exhaust. Needless to say that use of environment friendly engines helps us to save atmosphere from pollution.

In addition to this our rivers and seas are in not less danger situation. It’s a fact of common knowledge that numerous factories and plants pour off their waste to ponds. Obviously that cleaning manufacturing water helps to avoid extinction of ocean residents.

Apart from this I’m inclined to believe that every person can and must contribute to solving this important problem. Doing a little steps for protection our environment every day we will be able to save our Earth. And it’s a task of each of us.


	4	All content is relevant to the task. However, the target reader is on the whole informed, rather than being fully informed. Both numbered points (transport; rivers and seas) are referred to with some discussion of the problems caused (harmful exhaust; factories which pour off their waste to ponds) and some limited mention of solutions. No tangible 3rd aspect of environmental damage is discussed. While the writer does conclude with a strong statement of opinion (every person can and must) the reader is not fully informed on the solutions proposed (Doing a little steps for protection our environment every day we will be able to save our Earth)
	3	The essay is written in a consistently neutral register and the format is appropriate for the communicative task, using more formal language to introduce the ideas within the text (To begin with; First of all; It’s a fact of common knowledge). There is a clear essay structure with an opening statement, topic paragraphs and a conclusion which sums up the writer’s point of view. Straightforward ideas are communicated to the target reader but when more complex ideas are attempted these are sometimes not as successful (Obviously that cleaning manufacturing water helps to avoid extinction of ocean residents).
	3	The text is generally well organised and coherent, using a variety of linking words and cohesive devices, particularly to introduce the ideas throughout the text (To begin with; In addition to this; Needless to say; Apart from this). The essay is clearly organised into paragraphs, which each deal with one idea. Occasionally the followup examples are not as clearly connected as they could be. For example, they discuss how factories pollute pond water and then offer a solution which would help ocean residents
	3	There is a range of everyday vocabulary used appropriately with some attempt to use more sophisticated lexis (a global ecocatastrophe; atmosphere; common knowledge; factories and plants; inclined to believe; must contribute to solving). There is a range of simple and some more complex grammatical forms used, and although there are errors, these do not impede communication (a huge damage; People can’t imagine their living without cars; one of disadvantage; in not less danger situation).

Model Answer (Grade: 5)

DEVELOPMENT VS ENVIRONMENT

If we surf the web looking for pollution and environmental catastrophes, we will find out that every country in the world suffers them. This is a natural consequence of the struggle between development and environment.

If a country decided to live isolated from the rest of the world, living on what it can naturally grow and produce, it surely wouldn’t be highly polluted. But we all want exotic food and technological items from all over the world, so we have to pay the price.

Investing on electrical transport would benefit the environment a lot. Even more if this electricity came from a natural source of energy like wind, rivers and solar boards. It’s difficult to achieve this because petrol companies will fight against these actions.

We also have to take care of our rivers and seas. We all have heard about factories throwing highly toxic substances to rivers, without minimizing their poisoning effects. A really strict law should be applied to fine these factories and make them change their policy.

But what about ourselves? We also can do a lot! If, when possible, we bought larger packs of food, we would be producing less rubbish. And this is only an example!


	5	All content is relevant to the task and the target reader is fully informed. Transport is discussed with suggestions of how using different forms of transport would help the environment (Investing on electrical transport would benefit the environment a lot). The candidate then evaluates the suggestion (It’s difficult to achieve this …). Water pollution is described and a solution is offered (A really strict law should be applied to fine these factories). The writer’s opinion is clear in the choice of modal should. A third aspect (waste reduction) is introduced in the final paragraph with a suggestion about how to achieve this (If, when possible, we bought larger packs of food …). The writer’s opinion is expressed clearly (We also can do a lot!).
	5	The conventions of the essay format are used effectively to hold the target reader’s attention. There is an introductory paragraph which outlines the issues in general terms, and the concluding paragraph sums up in more concrete terms, what we, the readers can do to help. The register is consistently appropriate and the subject matter is dealt with in an objective manner, for example Investing on electrical transport; If a country decided. Straightforward and complex ideas are communicated (It’s difficult to achieve this because petrol companies will fight against these actions).
	4	The essay is well organised and coherent, using a variety of cohesive devices. The paragraphs are introduced in a variety of ways, using grammatical structures rather than obvious linkers (If we surf the web; If a country decided; Investing on; We also have to; But what about). More could be done to link across the paragraphs, to make them less independent, but the overall effect is of a cohesive text.
	5	There is a wide range of vocabulary, including less common lexis used appropriately (environmental catastrophes; highly polluted; exotic food; highly toxic substances; minimizing their poisoning effects; change their policy). There is a range of simple and complex grammatical forms used with a good degree of control and flexibility to convey certain ideas succinctly. There are minimal errors which do not impede communication.

FCE Essay Examples: Topic (Fashion)

In your English class you have been talking about the fashion industry. Write an essay using all the notes and giving reasons for your point of view.

In today’s world, the fashion industry has a strong importance in people’s lives. The fashion industry say to the society what to wear and creates new types of clothes all the time.

Some people claim that the fashion industry has a bad effect on people’s lives, they say that the fashion industry creates clothes that the society has to wear. Furthermore, the clothes’ price is extremely high and people, who can’t afford it, should not be in the society.

In the other hand, the fashion industry guide the people to be in a good appearance, because, nowadays, the appearance of the person is more important than the person itself.

In my opinion, the fashion industry doesn’t has a bad influence on people’s lives. It’s something which was created to help people what to wear.


	5	All content is relevant and the target reader is fully informed. The essay discusses the role of the fashion industry and expresses some negative aspects (nowadays, the appearance of the person is more important than the person itself) and also cost (the clothes’ price is extremely high). The candidate also expresses their own idea, suggesting that the fashion industry has a lot of influence on people (say to the society what to wear). The candidate concludes the essay with an opinion, which sums up the main points made.
	2	Some of the conventions of essay writing are used appropriately. The register and tone are consistently formal and there are some expressions which are appropriate for an essay (In today’s world; Some people claim; Furthermore; In my opinion). There is also an introduction and a conclusion. Although straightforward ideas are communicated, the target reader’s attention is not always held. For example, the final paragraph attempts to sum up the main points, but the ideas are not clearly expressed.
	2	The text is generally well organised and coherent. There is a clear structure to the text with an introduction, main body and conclusion. Paragraphs are used for the development of ideas. The text is connected using linking words and a limited number of cohesive devices, some of which are misused. More use of pronouns would limit the repetition of key phrases.
	2	There is a range of everyday, topic-specific vocabulary, which is used appropriately (creates new types of clothes; Some people claim; extremely high; is more important than). Simple grammatical forms are used with a good degree of control, although the use of verbs in the third person is not consistent. There are attempts to express ideas using a range of grammatical forms, passives and modals for example, but these are less successful (people, who can’t afford it, should not be in the society; the fashion industry guide the people to be in a good appearance; It’s something which was created to help people what to wear). Errors are noticeable but meaning can still be determined.

Example Answer (Grade: 4)

Fashion industry is very a discussed subject nowadays: they create and design new clothes everyday in order to satisfy some people needs.

There are many people who claim that the fashion industry is important and good for society. According to them, this industry design beautiful clothes and thanks to that every person can wear shirts, trousers or any acessory which is on today’s fashion.

On the other hand, the fashion industry in some people opinion, controls the market of clothes and because of that they can’t wear what they want to. In addition, the industry can increase the price of clothes, forcing people who don’t want to be “oldfashioned” to buy and pay a large amount of money to keep “beautiful”.

In my opinion, we can’t let the fashion industry decide what we must or musn’t wear. We shouldn’t judge people for its appearance,because that is not important. We must wear whatever we like, want and feel confortable with.


	5	All content is relevant to the task and the target reader is fully informed. The candidate discusses the importance of appearance in terms of fashion (this industry design beautiful clothes and thanks to that …) and concludes that We shouldn’t judge people for its appearance. The negative aspect of the price of clothes is mentioned and an opinion given on how this affects people’s choice (forcing people … to buy and pay a large amount of money to keep “beautiful”). A third aspect states how choice for consumers is limited due to the fashion industry’s control over design and the market (the fashion industry in some people opinion, controls the market of clothes)
	3	The conventions of essay writing are used appropriately. There is an introduction, topic paragraph and a conclusion. The register is appropriate for the task, using generally neutral language to discuss both positive and negative aspects of the question. Straightforward ideas are communicated, using some appropriate language (in order to; According to them; the industry can increase) to introduce the ideas, and to hold the target reader’s attention.
	4	The essay is well organised and coherent. There is a clear overall structure and the ideas are linked across sentences and paragraphs using referencing, substitution and paraphrasing to avoid repetition. There are a variety of appropriate linking words and cohesive devices (many people who; According to them; this industry; thanks to that; On the other hand; In addition; In my opinion).
	3	A range of everyday, topic-specific vocabulary is used appropriately (to satisfy some people needs; good for society; controls the market; forcing people) but some errors do occur with less common lexis and expressions (on today’s fashion). A range of simple and some complex grammatical forms is used with a good degree of control (can increase the price of clothes, forcing people who don’t want to be). There are some repeated errors with prepositions and third person verbs, but these do not impede communication.

The society we live today is characterised by technology in constant development, fast speed processes, information travelling and getting to people at a blink of an eye and a complex web of social networking. In this context, the fashion industry is becoming increasingly important and having a more and more paramount role in our lives.

On one hand, the fashion industry is undeniably a source of profit and income. It hires millions of people all over the world and generates millions of dollars every year. Furthermore, such profitable business is also believed to be able to spread and make known the culture of a people, encouraging and enhancing a better understanding of each other.

Nevertheless, for those who are neither impressed nor motivated by numbers and figures, the fashion industry is seen as one which segregates people, isolating those who not fit their laws and commands. It is stated that people place too much importance on appearance and the material, world, sadly true, and the fashion industry just spurs on such situation. Moreover, not only are the costs of fashion item unrealistically high, it is thought to be a money better spent on more pressing issues, such as poverty and hunger.

I do believe that the fashion industry, as it is today, has a harmful effect, because it values a minority of people in detriment to the majority. However, it has such a wide reach that, it put into a good use, it can save lives.


	5	All content is relevant to the task and the target reader is fully informed. The candidate presents a balanced argument, discussing their own idea first that the fashion industry is important as it provides jobs and income for a huge number of people. The essay then discusses the negative aspect of the fashion industry in relation to appearance (the fashion industry is seen as one which segregates people; people place too much importance on appearance). Finally, the high cost of fashion is mentioned in relation to the price of clothes and it is suggested that money could be better spent on social issues rather than on fashion.
	5	The conventions of essay writing are used effectively to hold the target reader’s attention. The register and tone are consistently appropriate and there is a range of suitable expressions which introduce both positive and negative aspects of the question, which are balanced throughout the essay. Straightforward and more complex ideas are communicated, making links between the importance of fashion in consumers’ lives and how the fashion industry affects people, communities and wider society (the fashion industry is undeniably a source of profit and income. It hires millions of people all over the world; it values a minority of people in detriment to the majority).
	5	The essay is well organised and coherent. There is a clear overall structure and the ideas are linked effectively across paragraphs and sentences through the use of paraphrasing, substitution, ellipsis and referencing (In this context; It hires; such profitable business is also believed; Nevertheless, for those who; sadly true; such situation; not only are). Organisational patterns are used to generally good effect, for example links are made between fashion and industry, fashion and finance and fashion and society throughout the text, making clear connections between the separate aspects.
	5	There is a range of vocabulary, including less common lexis which is used appropriately in most cases (is characterised by; at a blink of an eye; paramount role; undeniably; the culture of a people; enhancing; neither impressed nor motivated; segregates; isolating; in detriment to). A range of simple and complex grammatical forms is used with control and flexibility to express more complex ideas. Although there are some errors, these mainly occur when more ambitious language is attempted and do not impede communication.

FCE Essay Examples: Topic (Languages)

In your English class, you have been talking about learning languages. Now your English teacher has asked you to write an essay for homework.

Write an essay using the notes and giving reasons for your point of view.

“There are more reasons to learn a foreign language than to pass a test”

Everything around us revolves around language(s), it is the most important thing in our lives. Society would just not function without it. They are It is our future and I would personaly love to learn as many as I possibly can.

Not everything in life is done because it is necessary. Learning a new language can be a lot of fun. Many people only do it as a hoby, or their knowledge is something that brings them pride and pleasure.

Secondly, we have people who do it simply to challenge themselves. Truly I believe that having a great outcome that stems from your hard work and dedication to learn something new is a wonderful way to challenge prove your ability to yourself and others. Then there is travelling. It is very important to be able to understand and have a conversation with someone abroad, unless you would like to get lost or worse.

To conclude, I think that learning a new language is an amazing thing no matter why you do it. It is always better to do things out of enjoyment, but even if you do it for a test, that knowledge will always be useful.


	5	All of the content is relevant to the task. The candidate has discussed pleasure, personal challenge and travel as different motivations for learning a language, so the target reader is fully informed.
	5	The conventions of the essay genre have been used effectively to hold the target reader’s attention. Straightforward and complex ideas have been communicated:
	4	The text is well organised and coherent, using a variety of linking words and cohesive devices:
	4	A range of vocabulary, including less common lexis, is used appropriately: A range of simple and some complex grammatical forms has been used with control and some fexibility: The errors do not impede communication: …

Learning a a foreign languages is very important nowadays. English, in particular, is essential because it allows is spoken all over the world. That’s the reason why we start studying it from the age of six years old. Going abroad and being able to speak to native people is very satisfying and that’s why I want to improve my knowledge about foreign languages.

I decided to take this exam to know how high my level of English is, but also because I need this certification to go abroad next summer. I really want to come back to Cornwall, an amazing region in the South-West of England. I’ve been there twice with my family, but now I want to go alone. Only being there to England I can really improve my English comprehension and speaking skills.

Fortunately I can will have some English lessons which taught in English at university and I can’t wait for it because it will be an interesting challenge for me. Studying foreign languages is essential to live and to travel. It isn’t simple and I surely have to challenge myself everyday, but the result is so satisfying that we I can’t do without it.


	3	There is some minor irrelevance here, since the focus of the discussion seems to be the candidate’s personal experience and motivation, and the points about learning for pleasure and personal challenge are only incidentally addressed. The target reader is on the whole informed.
	4	The conventions of the essay genre have been used to hold the target reader’s attention. Straightforward and some complex ideas have been communicated:
	3	The text is generally well organised and coherent, using a variety of linking words and cohesive devices:
	4	A range of vocabulary, including less common lexis, has been used appropriately: A range of simple and complex grammatical forms has been used with a good degree of control: The errors do not impede communication:

FCE Essay Example: Topic (History)

In your English class you have been talking about learning history at school. Now, your English teacher has asked you to write an essay.

Write an essay using all the notes and giving reasons for your point of view.

A very common topic that is being discussed nowadays is wether schools should teach subjects that some may consider useless later in life. A clear example is history, since it is quite difficult to learn and does not help us in day-to-day activities.

However, many people do not realize the importance of it or that it affects our lives today. For example, our political system would not be this way if it weren’t for the Ancient Greeks, numerous politicians and wars who helped shape democracy and our constitution. Yet it is still thought that it’s useless.

In addition, it is very important that we never forget about our past since we must know where we were standing years ago. Moreover, there are some things, such as World War II, that we have to remember to prevent them from happening again. We should also know where we we were standing a century ago: our origins, our identity. The more you learn about your ethnicity, the better.

All in all, I think that it is extremely important to learn about one’s own country’s history. Anyone who gets the chance to do this should not waste it, since they are very fortunate to have this opportunity


	5	All content is relevant to the task and the target reader is fully informed. The first two points have been discussed together in detail and a third point, about origins and identity, has been included.
	5	The conventions of essay writing have been used effectively to discuss the issues in an informed manner. Straightforward and some more complex ideas, for example the point about the Ancient Greeks and the closing statement, are communicated using an engaging tone which is suitable for a wide audience and which holds the reader’s attention throughout.
	5	The text is well organised and coherent and makes effective use of a variety of cohesive devices to skilfully connect ideas both within and across sentences and paragraphs. Some organisational patterns are used to good effect, for example the parallel short statements ending the third and fourth paragraphs.
	5	There is a range of vocabulary, including less common lexis (numerous politicians; shape democracy and our constitution; our origins, our identity; your ethnicity) used appropriately. There is a range of simple and complex grammatical forms used with control and flexibility. Errors, mainly related to less common lexis, are minimal.

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Business Essay

Business essay generator.

Businesses always play a vital role in our society as it a very competitive when it comes to its own contributions. They satisfy the people’s needs and wants. They can even provide an avenue to improve the lives of people to experience high standard of living. Businesses provide a way for people to obtain goods and experience services while earning something out of it. These goods and services provides improvement in the economic status, thus allowing people to have more jobs to apply. In this article, we will be going to tackle about creating essays involving businesses.

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Business essays tell about how someone makes earnings through the act of buying or selling a particular product. We all know that businesses are the foundation of profit and loss. It is also a very demanding profession that has been practiced and made popular over the past years. When you are in a business, you should be able to have a high level of skills in managing, building teamwork, patience and strength. You should always be physically, mentally and socially prepared and stable.

Business has always been incorporated with financial management , marketing, research, sales, safety and more. Before you decide starting your own business, you should be able to take note of the several considerations such as the type of structure that you are going to use. Businesses will also be affected by the scope and size of your firm. Other factors may include compliance requirements, control, taxes and the like. It covers different aspects in the industry which includes the distributors, wholesalers, companies, agriculture , financial services , manufacturers, transportation, utilities and more.

When you are going to set up a business, you will begin to realize that it affects your lifestyle. Every business success entails rewards, freedom, and personal satisfaction. Feels good, right?

Just like in any other essays, business essays also follow the three basic parts namely the introduction, body and conclusion.

Introduction of an Essay

The introduction of an essay usually is the attention getter. It is even the essential part of an essay. It usually tells the reader what to expect in an essay. It gives background about your topic and presents your thesis which is the central point of your essay. The first part of the sentence is the hook explaining why it is interesting to read. Instead of stating what your reader already knows, might as well state the reason why your essay will offer a different meaning and interpretation. Make the second sentence interesting by giving a background information about your topic and the rest are claims why it matters.

Conclusion of an Essay

Your conclusion must be able to contain the three parts namely the restatement of your thesis statement, general conclusion and the answers to questions pertaining to the topic itself. When you repeat your thesis statement, do not use the words that you have written in the introduction. The general conclusion consist of an explanation of their importance.

How do you make you business essay look presentable?

It should be properly organized from the format down to the texts. They should be outlined well in the paper.

How long should a business essay be?

Business essays can be long or short. Long essays can be 500 words. Short essays can be 150 words.

Why do we need to write business essays?

We write business essays to provide a detailed information to help improve a status of a particular business.

Business essays are just like any other essays that has the same elements and structure. The only thing is that you just have to get the purpose of your essay and tackle about what the business is going through, their products and also their services. Always make sure that your essay is clear and written concisely.

Text prompt

Instructive
Professional

Write a business essay on the role of social media in marketing today

Discuss in a business essay how small businesses contribute to the local economy

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IELTS Sample Essays

Here you will find IELTS Sample Essays for a variety of common topics that appear in the writing exam.

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You can also view sample essays with band scores on this page.

Looking at IELTS essay topics with answers is a great way to help you to prepare for the test.

These IELTS sample essays have been categorised in a way that makes it easy for you to see how certain essay question types require you to provide certain responses to ensure the question is fully answered.

Specifically these are:

Agree / Disagree
Discuss Two Opinions
Problems and Solutions
Advantages and Disadvantages
Other Types

Agree / Disagree Type Questions

In these types of question you are given one opinion and you then have to state the extent to which you agree or disagree with that opinion:

Advertising
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Spending on the Arts
Human Cloning
Social Interaction & the Internet
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Free University Education
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Banning Smoking
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Dying of Languages
Animal Extinction
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Discuss Two Opinions Type Questions

In this essay question type you are given two opinions, and you have to discuss both of these and then give your own view:

University Education
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Animal Rights
Child Development
Diet & Health
Donating Money to Charity
Closing Zoos
Becoming Independent
Formal and Informal Education
Influence of Scientists and Politicians
Sources for Stories
Searching for Extraterrestrial Life

Cause Type Questions

There are a variety of 'cause type' essay questions. In these you first have to give the reasons why something has happened, in other words the causes, but then discuss a different aspect of it, such as the effects, solutions or the extent to whether it is a positive or negative development:

Causes & Effects:

Child Obesity
Skin Whitening Creams
Family Size
Having Children Later in Life
Time Away from Family

Causes and Solutions:

Youth Crime
Global Warming
Paying Attention in Class
International Travel & Prejudice
Museums & Historical Places
Disappearance of Traditions
Communication Between Generations

Causes, Pros & Cons:

Family Closeness
Living Alone
Rural to Urban Migration

Problems & Solutions Type Questions

In these type of questions, instead of discussing the causes of a problem, you need to discuss the problems related to a particular issue in society, and then suggest what can be to solve these problems:

Overpopulation
Competing for Jobs
Professionals Immigrating

Advantage & Disadvantages Type Questions

In these type of questions you are asked to discuss the positive and negative sides of a particular topic. You will usually be asked this in the context of giving an opinion ( e.g. Do the advantages outweigh the disadvantages? Is it a positive or negative development? ):

Traffic Problems
Food Additives
Computer Games
Age Discrimination at Work
Children using Tablets and Computers
Cell Phones, Internet, & Communication
Working from Home
Eating Locally grown Produce
Oil and Gas Essay
Peer Pressure on Young People
Online Fraud
Decreasing House Sizes

'Hybrid' Types of Essay Question

There are sometimes questions that don't fit easily into a particular category as above. I've called these 'hybrid', as they are of mixed character, are composed of different elements from other types of essay, or are perhaps just worded differently.

Protecting Old Buildings
Animal Testing
Fear of Crime
Communication Technology
Influence of Children's Friends

Sample Essays with Band Scores

You can also view some sample essays that have been written by candidates practising for the test and have band scores and comments by an experienced ex-IELTS Examiner based on the IELTS marking criteria.

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Essay on Nursing

Free Health Care Business Model Essay Example

Type of paper: Essay

Topic: Nursing , Organization , Knowledge , Information , Health Care , Management , Education , Health

Words: 2000

Published: 03/25/2020

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Introduction

A health care system has two types of models in practice including; the traditional model and dispersed model. In particular, the traditional model employed in a health care setting involves primary care, secondary care, and tertiary care of patients. In that, a patient goes to primary care and receives treatment of the common problems diagnosed. The problems that go unsolved are referred to the secondary care, and the tertiary care is for those cases that require intensive care provision. The knack to communicate ideas and information successfully is increasingly acknowledged as critical to the success of the health care system in general. For successful interactions between the health care providers and individuals but also in particular the health care providers themselves, effective communication is required. This function ensures an organization maintain productivity and efficiency. The importance of inter-departmental communication enables the growth of trust, improves the quality of service to customers hence ascertaining repeat business. In addition, it boosts efficiency in attaining delivery projections, and departmental conflicts in an organization are minimized where there is ease in flow of information. Therefore, this paper aims at describing a health organization and its ineffectiveness in departmental sharing of information. Also to be illustrated are the proper assimilation sequence of the knowledge management model tools in the organization so as to improve on the limitations and increase efficiency of operation within. Extensively, the patient centered medical home and the Chronic Care Management are integrated in the acute care system and the hospital in regards to delivering chronic illness care. The current payment and delivery systems provide a wide range of tools in dealing with chronic disease’s problems. Equally, the current payment system favors the acute care platform and is the leading driver of costs in health care but minimal efforts have led to its strategic engagement in complex chronic illness management. The presence of chronic illness management through the inclusion of acute setting and it is so because in ideal situations, chronic illness patients are usually admitted to the hospital. As the number of chronic conditions of a person increases also there will be increases in hospitalization for ambulatory care-sensitive conditions, rates of inpatient hospitalization, and hospitalizations that are linked with costly and avoidable complications For the health care delivery system and the health of patients, hospitals need to be engaged with devised strategies that would assist them adopt new knowledge management models so as to minimize the inefficiencies created through limited information sharing. These barriers to the departmental information sharing are inclusive of;

Fragmented Communication

The particular transition time between care services can be of high risk specifically in the presence of poor information sharing and inadequate or lack of continuity of care. In inter-departmental care of acute care patients, inconsistency in information shared lead to ineffectiveness and poor service delivery to the chronic acute care patient hence severe incidences in patients even loss of lives might seem to occur. This would occur due to incompatible computer systems that are equally ineffective in disseminating the appropriate information.

Uncertainty around client and interagency consent

In between the departments there arise issues in sharing the clients’ information either in full or partiality. These issues arose due to the limited or lack of training of health personnel regarding disclosure and confidentiality clauses and inadequate information shared.

Existence of overlapping care plans

The existence of overlapping care plans would be source of conflict during referrals and information shared as to the type of care required to be provided to particular patients. This in turn leads to inefficiencies in the departments as quality of care is compromised and poor. Information to be shared among the departments should be consistent with the practices and service delivery programs of the respective health care setting.

Knowledge management tools

These tools support the objectives of the knowledge management ingenuities and equally development of information, access and storage as well as the sharing of information and its transfer. These tools include;

Electronic bulletin boards

The electronic bulletin boards to be used are essential in disseminating or transfer of informal knowledge while encouraging sharing and collaboration. This avenue can also provide platforms for interactions inform of questions, answers, and comments which can be stored for future reference.

Document repositories

These repositories organize paper documents into large digital folder systems that are particularly housed on servers. The organizations design of the repository will provide a centralized location for the chronic acute care setting.

Instant messaging

This will allow for the health care providers to share information online. This also provides for social sharing of ideas that would assist in synchronized engagement in communication and uniformity in the provision of health services especially for the patients with acute conditions. According to research findings, the process of successful implementation is in three particular stages that occur concurrently i.e. adoption, acceptance, and assimilation. However, there are factors that influence the three implementation stages limiting its successful completion. These factors include;

- Design influences; Expected results, innovation characteristics, communication characteristics, and fit. - Limitation to design; Technological infrastructure, environment, organizational, and resources characteristics

- Design influences; Performance and effort expectancy - Limitation to design; Attitude towards tech-use and social influences

Assimilation

- Design influences; Process characteristics, and system characteristics - Limitation to design; Institutional characteristics and management characteristics Therefore for an over haul from the traditional models employed to the incorporation of the knowledge management models the following steps are to be adhered to;

Step I: Knowledge Management Model Adoption

Some of the factors evident within the health care setting include; commercial advantage, characteristics, cultural values, organizational viability, information quality, and system quality. Therefore for its promotion to adoption; - Start by performing an internal analysis of the health care organization - Evaluate the knowledge or information needs, communities of practice, and lines of communication among departments. - Conduct a detailed cost benefit analysis while considering the number of patients attended to in the chronic acute care department, size of the firm, frequency of use, complexity of the system structure, maintenance costs, training costs, security concerns in regards to the enhancements in performance; lower costs as compared to the previous model, and lower response time. - Assess the existing work practices and the determination of how to improve the system from the present systems - In addition, the more precise approach the knowledge model, the less advanced the required solution.

Step II: Knowledge Management Acceptance

Here, there are factors outlined such as ease of use of the models, anxiety, core motivation, results demonstrability, job-fit, and social factors that would hinder the swift acceptance of the new KM models. However, to improve acceptance it is required that; - Encompass the users in the implementation and design process whenever possible - Involve the user in the system evaluation whenever necessary - The system to be adopted should made as intuitive and friendly as possible - Maintain the multiple standpoints of the stored knowledge - Provision of suitable managerial an technical support - Also, employ product campaigns to promote the new systems all through the organization.

Step III: Knowledge Management Models Assimilation

During the assimilation process of the knowledge management models, there are factors that arise including; management campaign, process cost, promotion of collaboration, knowledge barrier, and process quality. Therefore to improve this assimilation the following need to be considered; - Information management: A system’s content is required to be kept relevant through filtering, revising, and regular updating for it to remain suitable. - Apparent alluring factors: This includes the management’s capacity to induce users in these departments of the advantages of the knowledge management models - Appropriate budgeting: That involves the implementing a cost effective knowledge management system and planning for the expenses. - Focus on group effort: Particularly the adoption of a knowledge management system that promotes teamwork and is popular among the personnel and it is cost effective as well - Management participation: The entire organization’s management must campaign for the assimilation of the knowledge management models at every level. In essence, these factors affect the successful adoption of the KM models hence an improved information sharing amongst an organization’s department such as e-mails. However, in the chronic acute care management department, the strategic effect of implementing the knowledge management systems that expressively aims to alter the normal operation within the organization needs careful planning and appropriate considerations.

Enhancement of knowledge management as an information sharing and communication tool is to be achieved through the initiatives that mirror the pomposity of concerted person centered care; this is already in practice in certain countries like Australia. The chronic acute care providers inclusive of other primary providers should operationalize care planning and the exclusion of collective and effective communication of care that reinforces it within their run through with patients and the entire care team members.

Knowledge management is the organization, development, and leveraging of knowledge capacity in an organization. This chronic acute care setting is involved in the care of severe cases in patients who mainly are transferred from the primary care setting. However, the successful implementation of knowledge management models in a traditional model organization is faced by various factors that hinder including; uncertainty around client and interagency consent, fragmented communication among the health care departments, and the presence of overlapping care plans. Also, tentative steps are to be adhered to so as to ensure the adoption, acceptance, and assimilation of the new knowledge management model is uniform among departments. This will ensure collective follow through of the models by the health care providers eliminating inconsistencies in the quality of service provided.

This particular topic is of importance in understanding of the rigidities in health care systems, adoption, and practice of models that ensure quality is provided for to the patient. The elaboration on sequence of implementation of the KM models shows the severity of the in depth course to be undertaken in institutions to achieve certain objectives hence the need of more appropriate and improved provider training. The previous opinion held by me on the impaired information sharing among departments in health care that needs to be assessed and more improved models adopted has been strengthened by the research conducted in assessing a traditional health care model.

Briley, M. M., Homchick, R. G., Singer, T. G., & American Bar Association. (1994). Information sharing among health care providers: An antitrust analysis and practical guide. Chicago, Ill: Section of Antitrust Law, American Bar Association. Bascetta, C. A., United States., & United States. (2005). VA and DOD health care: VA has policies and outreach efforts to smooth transition from DOD health care, but sharing of health information remains limited : testimony before the Committee on Veterans' Affairs, House of Representatives. Washington, D.C.: U.S. Government Accountability Office. Lytras, M. D. (2008). Knowledge management strategies: A handbook of applied technologies. Hershey: IGI Pub. Tan, J. K. H. (2001). Health management information systems: Methods and practical applications. Gaithersburg, Md: Aspen Publishers. Gorelick, C., Milton, N. J., & April, K. (2004). Performance through learning: Knowledge management in practice. Amsterdam: Elsevier Butterworth-Heinemann

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Costco's business model is very different from the traditional discounted retailers. Costco usually uses a member-based model where customers are required to pay an annual fee to access the company's products in its stores. To pay the prize, Costco offers high-quality products to its clients at a reasonably low price (Sarisa, 2021).
17 Business Model Examples
These are referred to as tiered offerings. A vivid example is Netflix, with three monthly plans: Basic for $8.99, Standard for $12.99, and Premium for $15.99. The subscription-based business model is suitable for service-based or content websites.
Business Model Canvas: [Essay Example], 679 words GradesFixer
Business Model Canvas. A business model adds more detail to the evaluation of a new business begun during the feasibility analysis by graphically depicting the moving parts of the business and ensuring that they are all working together. Lancelott gutierrezcampbell 2017 the purpose of business model canvas consists and describing the success ...
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High scoring IB Business and Management Extended Essay examples. See what past students did and make your Business and Management EE perfect by learning from examiner commented examples! Exemplars. Review. Login. JOIN FOR FREE ... To what extent has Zoom's freemium business model influenced its market leadership position in the North American ...
⇉Free Business Model Essay Examples and Topic Ideas on GraduateWay
Business Model. Corporation. Words: 1690 (7 pages) In 2008, Costco achieved sales of around $71 billion. These sales were spread across its 544 warehouses located in different states, Puerto Rico, Canada, the United Kingdom, Taiwan, Japan, Korea, and Mexico. Among these warehouses, over 50 stores had annual sales exceeding $200 million.
Business Model Argumentative Essay Examples That Really Inspire
Good Example Of Entrepreneurship Argumentative Essay. The majority of the successful people in business has embraced entrepreneurship. An entrepreneur is a person who can organize, develop while at the same time managing a business (Daley, 2013). He or she manages and mitigates the risks that come about with the type of business he or she is ...
Business Model Essays: Examples, Topics, & Outlines
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Business Model Evolution Essay Examples
Strategic Growth and Competitive Advantage in the Post-Pandemic Era: A Comprehensive Analysis for Cloud Academy. I. Abstract Cloud Academy's B2C and B2B strategy relies on customer segmentation. Monthly or annual subscribers want to keep up with new technology or get vendor certifications.
Business Model Essay Examples
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223 Business Model Analysis Research Papers & Essay Examples
Business essay sample: In the B2C model, trade occurs when a client and a certain business are linked through an e-commerce site. The paper provides the case study for proposal DVD E-commerce Business. Pinkberry Franchise in Saudi Market.
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Amazon and eBay are examples of online markets that facilitate C2C business model. M-commerce is the latest business model that utilizes mobile devices in conducting transactions. M-commerce is a wireless mode of business where the use of laptops and smart phones connect to the web for transactions such as banking, stock trading and travel ...
Business Model in the E-Commerce Essay Example [Free]
An example of a C2C kind of eCommerce is eBay where consumers post their goods free for sale. For a C2C e-commerce brokerage model is inevitable. This is so because consumers need someone to come in and incur the cost of bringing them together (Harvey Norman reveals 2011). Other business models that could be useful for C2C include the ...
Business Model Case Studies Samples For Students
Webvan was an on-line grocery business founded by Louis Borders in 1996; it went bankrupt in 2001. This case study will examine in detail the Webvan business model, compare it with those of other related companies, find out why it went Bankrupt as well as well as give recommendations on the changes that could be made.
Business Model Canvas Critical Reflection Essay Paper Example (500
Critical Reflection Paper "Business Model Canvas" Ing. Maria Paula Helo Intercultural Management and International Negotiation Professor: Ricardo Altimira Madrid, Spain September 20th 2012 "A business model (BM) describes the rationale of how an organization creates, delivers and captures value". Considering a BM is part of an ...
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FCE Essays - Sample/model answers and examiner comments. An essay is always written for the teacher. It should answer the question given by addressing both content points and providinga new content point of the writer's own. The essay should be well organised, with an introduction and an appropriate conclusion,and should be written in an appropriate register and tone
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IA Business and Management HL 7. High scoring IB Business and Management Internal Assessment examples. See what past students did and make your Business and Management IA perfect by learning from examiner commented examples!
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This is just a sample. You can get a custom paper by one of our expert writers. Essay Sample: Keeping the economic and market drivers, as discussed, in its places, the model suggested in the paper is the 'Open Source Business Model'. Though there.
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We write business essays to provide a detailed information to help improve a status of a particular business. Business essays are just like any other essays that has the same elements and structure. The only thing is that you just have to get the purpose of your essay and tackle about what the business is going through, their products and also ...
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IELTS Sample Essays. Here you will find IELTS Sample Essays for a variety of common topics that appear in the writing exam.. The model answers all have tips and strategies for how you may approach the question and comments on the sample answer.. You can also view sample essays with band scores on this page.. Looking at IELTS essay topics with answers is a great way to help you to prepare for ...
Health Care Business Model Essays Examples
Introduction. A health care system has two types of models in practice including; the traditional model and dispersed model. In particular, the traditional model employed in a health care setting involves primary care, secondary care, and tertiary care of patients.
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A particular emphasis is put on model calibration, as well as on model evaluation, including the analysis of impulse responses, shock decompositions and historical in-sample simulation. Compared to other empirical papers focusing on DSGE models, our approach explicitly includes additional trends and wedges needed to capture non-stationary great ...
Right to disconnect
Example: Employee's personal circumstances make out of hours contact unreasonable. Selim is a consultant and is working on a major project for a client. Selim has 2 young children. He has flexible working arrangements and his working hours are 7.30 am to 4 pm so that he can pick up his children from daycare.

Business Model Canvas: Explained with Examples

What is a Business Model Canvas

What Are the Benefits of Using a Business Model Canvas

How to Make a Business Model Canvas

What are the Key Building Blocks of the Business Model Canvas?

Customer Segments

Value Propositions

What to Avoid When Creating a Business Model Canvas

What Are Your Thoughts on the Business Model Canvas?

FAQs About the Business Model Canvas

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